Digitized by the Internet Archive in 2019 with funding from Media History Digital Library https://archive.org/details/motionpictureexh55jaye "'W:' ' .'z' H-* 4 ) ”-‘V ><.5’ ’ •>.,' ' ' ■'■• F'*-’ •■’'■ ■ ”4 ^ -t'. I.,^^ • JC? .-m, ID f ^ V. #• «v^ « ' '■ ■ ■ ■ \a ‘ \^J, ■- ■■- ff/' ^ ' -'K r‘ *■ t ^ . i.i- 1 14 - iK ' ’’,* ' ' -tJ - i ■ ■ . 'A , -, ■ ;♦- ;:m. ^ if .. i *’ **‘1 • • ' . ' t’M, :. • ' ' .' ^ i. I.- (I ■! /'.iftq, M . r- r . *‘: f ^iV t. *-4 V .. t. p^i'- ■*' ■' ■•■ ^.'^1‘vrmn aVf^y^ - : •• ■ / .iv' ‘*ft‘ ' ' ' ^ ■■ Pl'''>,l^ ili ^ ; li. f tA r. 'U , I. * . 1' I '* • 1 V ' . l' '7 '*^' .'= 'Ji • e* 4 /*y • ‘'^5 •, 4 **>- a, M; --/‘ .'A 4 .iix>i ,4 t V ; '*4^11*.,.^ •' U' ui ' , . fi V ^ "Vic' ■^'.^4 ’.»,^r= ii. . **' V *• . I>' . t- : <4|; .{,* '*• 'i'* I '"ACT,*’' •* A (j^ 'll*' ^ »-* - • s J5 ■' ’L.i^p '■-'•^ ''"V.t-' - ■ ■ ’^‘ ' V >*‘.*i*^ ' -’ y_J-‘ ■ 'r ‘'•i' k.L' » lU 1 ' 7. . \ ' S ^ ■?■■' ^ . ■ Mia ' ' r ■■■ ■* “ - >• i'.'r*r- ^ , - )Wl4 , -K. - ■\‘ ' *T •- . I. »1,'. 1- 1 '■■'• u/ . i Vy : .f . ^ ! ■- f'V' i>.4' i ( «.--:v-".' ■ ' , , - ,v . :f ’>, 'v;;^ ■ M\ -4 ■ -7 • * ssi^.^V;, .-. i-f . kf <} .- ''A>- t.' ’••>,.V,i If ^ - -r • ..i,. ? .• 'fl I ? '• . :4 » , I .j . «. ;Mi‘ ,'/ i- p3is ; -itW Vv ; ' , ■ <■' •'::■ ■'■8*- 'Aft * j." L'' > 7' . . ■ A,‘|SHiIf;iI- ■"'r 7 7»i ■ti' ^ "i '’'5i;£-..'- ‘ ' , ' )' ■ " .r • .*1 ■-- :v i ^ '■ ■' r'*;'' 'k»'=s;’53 _ ' ' V kff'M '. '■'' '.j/ - '' ■■■'■ ■ ''''•* >• W ; ,, , •■, '., ,' ,., ■ Ml .. v;k» - <■1* MV ::-.j MOTION Jack Cohn, Columbia vice-president, is currently " doubly honored as the company holds a sales drive in his name and the Motion Picture Pioneers, which he heads, prepare for their annual Showmanship Dinnet on Nov. 4 honoring Herman Robbins, NSS l:^rd head VO NOVEMBER 2, 1955 ” IN TWO SECTIONS • NUM^ I -.■■V/- X-'ti -Vv'...-- THIS IS SECTION ONE jf > ;x. ■ .;'v ; j. Kansas Censors (page 5) Attacks Arbitration Draft (page: A- j- yj -• PICTURE EYES ARE ON THE MUSIC HALL.. (and M-G-M!) BECAUSE TRIAL” now ploymg to thrilled audiences has captivated the critics, as you see: M-G-M presents "TRIAL" starring Glenn Ford • Dorothy McGuire • Arthur Kennedy John Hodiak • Katy Jurado • with Rafael Campos • Juano Hernandez • Written by Don M. Mankiewicz from his Harper's Prize novel • Directed by Mark Robson • Produced by Charles Sc h nee. “Highest rating! Go see this exciting, spellbinding drama!” —Wando Hale, Daily News * “Excellent! Truly extraordinary!” — Archer Winsten, N. Y. Post • “A gripping movie! A distinguished picture!” — w/W/am K. Zinsser, N. Y. Herald Tribune * “Tense! Taut! Hard-hitting! Don’t Miss it!” — Rose Pelswick, N. Y. Journal-American * “First-rate.” — Justin Gilbert, Daily Mirror * “Forceful! Powerful!” — Alton Cook, N. Y. World-Telegram and Sun i “Topnotch!” — Time Magazine BECAUSE THE TENDER next at the Music Hall, won the highest audience preview rating ever! TRAP What ev girl sets X , every nu 'T/': M-G-M presents in CinemaScope • “THE TENDER TRAP" starring Frank Sinatra Debbie Reynolds • David Wayne • Celeste Holm with Jarma Lewis * Screen Play by Julius Epstein • Based on the play by Max Shulman and Robert Paul Smith 'And presented on the New York Stage by Clinton Wilder • Photo¬ graphed in Eastman Color* Directed by Charles Walters • Produced by Lawrence Weingarten Yes, it’s a fact! In all the years Film Research Surveys has polled audiences, “THE TENDER TRAP” preview in New York | topped every picture in history. M-G-M has made a wonderful entertainment of the stage play. Bait your boxoffice with this I dai’ing, delectable, deluxe audience attraction. ! THE COSTS OF NEW TECHNIQUES While a paper read ])y Loren L. Ryder, head of engi¬ neering and reeording at the Paramount Studios, at the recent seini-annnal meeting of the SMPTE has heen emotionally and scatliingly flayed Ijy equipment manu¬ facturers for a slighting and inaccurate reference to them, it would he unfortunate if tlie resultant furor covered, or distracted from, more sage ohservations that have substantial merit. Ryder pointed out, for example, that while “adduced from Department of Commerce figures, the approxi¬ mately 20,000 theatres” of the nation “show a net” an¬ nual profit of $25,000,000 to $30,000,000 in 1954, the money spent last year on the new wide-screen, on the new regular and anamorphic lenses these screens made necessary, on the new and larger power and light sources needed to put an adequate picture on greatly increased screen areas, and on stereophonic sound, amounted to well over $30,000,000. Naturally there is no way to check his arithmetic, and he may he off a million here or there, hut if he is even nearly correct, his oliservation that some industryites “forget that the object of the motion picture business is to make money” is a dilly of understatement. It looks as though we all gave one solid year out of our lives for equipment that in some cases is rarely used. Ryder estimates that 5,000 theatres made the expen¬ sive installation of magnetic stereophonic sound. There is no questioning that this was a stride forward in tech¬ nical improvement. Even those who didn’t install it will agree that magnetic stereophonic is far, far superior to single track optical sound. But would Ryder he shocked if we told him that except at 20th Century-Fox, it is extremely difficult, if not impossiljle, for most theatres to get a magnetic stereophonic print on even a big picture? It would certainly seem that, while equipment manu¬ facturers and 5,000 exhibitors were willing to put out the dough for a forward step, the produeers “chickened out” when faced with the increased print cost. So it would seem that at least some of I954’s profits were thrown right into the ash can. We’ll he a lono; time gettino; it hack! QUOTE OF THE WEEK A very jiowerful defense of the motion picture indus¬ try, and of the service it renders, and the responsibility it has, marked the speech of Dore Schary, head of pro¬ duction for MGM, before the annual convention of the Audit Bureau of Circulations in Chicago recently. We particularly like the following industry self criticism: “In the area of public relations we encourage addi¬ tional attacks by sidestepping current ones. In sticking our necks in the sand, we get clobbered on the keister. In trying to avoid the storm, ive slip down the drainpipe. For a mighty, grown-up industry doing close to tivo billion dollars’ north of business each year all over the GRIN OF The following yarn was observed in a “column” in one of the New York City daily newspapers recently, and we think it hears reprinting: “The fellow leaving the movie theatre looked over the line of males waiting to purchase tickets to view the picture, ‘Naked Amazon.’ Brushing against one of the world, we often act like the frightened owner of a corner drugstore tcho is afraid a hoodlum ivill throw a rock through the ivindow.” . . . and: “Possessing the most powerful medium in the world — the image — with a magnificent record of public accom¬ plishment, we still manage to picture ourselves to the public as a small boy drawing dirty pictures on the back fence. We have helped this nation groiv and have given it reputation — good reputation — all over the world — and still try to curry favor in the obsequious manner of a small-time ivard heeler.” Wow ! THE WEEK standees, he whispered: ‘What a surprise you’ll get in¬ side. That Amazon is no woman, you know, it’s a river.’ As the line quickly thinned to two, the ticket taker cried out: ‘Another gloom spreader’.” Well, anyway, there isn’t any river named “LADY GODIVA!” Jay Emanuel A JAY EMANUEL PUBLICATION. Founded in 1918. Published weekly by Jay Emanuel Publications, Incorporated. Publishing office: 246-248 North Clarion Street, Philcidelphia 7, Pennsylvania. New York: 229 West 42nd Street, New York 36. West Coast: Paul Manning, 9628 Cresta Drive, Los Angeles 35, California. Joy Emanuel, publisher; Paul J. Greenhaigh, general manager; Albert Erlick, editor; George Frees Nonamaker, feature editor; Mel Konecoff, New York editor; Arnold Farber, Physical Theatre editor; Albert J. Martin, advertising manager; Max Cades, business manager. Subscriptions: $2 per year (52 issues); and outside of the United States, Conada, and Pan-American countries, $5 per year (52 issues). Special rates for two and three years on application. Entered as second class matter at the Philodelphia, Pennsylvania, post office. Address letters to 246-48 North Clarion Street Philadelphia 7, Pennsylvania. 4 MOTION PICTURE EXHIBITOR CAN NEWS (Trade Headlines Of The Issue) Deaths Fred Myers, UA metropolitan district manager, dies (page 13). Distribution Seymour Poe, new IFE executive vice- president, announces broadened company release plans (page 10). Columbia’s new division to handle top foreign product will be headed by Edward Kingsley (page 20). Exhibition Film clinics highlight plans for Allied’s Chicago convention (page 14). Financial Columbia sets record gross revenue for fiscal year (page 7). Legal Supreme Court reverses Kansas rule barring UA’s “The Moon Is Blue’’ (page 5). Spyros Skouras and Ned Depmet testily for defense in 16mm. suit (page 7). Organizations Abram Myers, National Allied counsel, tells lENE that arbitration draft is detri¬ mental to exhibition (page 6). Production Studio employes win five-day work week (page 5). MGM’s Dore Schai-y asks rejuvenation of industry’s ad and publicity policies (page 10), Technical Spyros Skouras will address the Allied - TESMA-TEDA convention on a new 20th- Fox 55mm. process (page 6). I H P B X Volume 55, Number 1 November 2, 1955 Section One Editorial . 3 New York by Mel Konecoff 4 The International Scene . 13 Showmanship Sweepstakes 18 The Tip-Off On Business . 14 Feature Article — “Robbins Honored As Pioneers Meet” . 15 This Was The Week When . 20 News Of The Territories . 21 Section Two The Servisection . SS-1 — SS-8 Feature Reviews: “Jail Busters” (Allied Artists) ; “The Return Of Jack Slade” (Allied Artists); “Three Stripes In The Sun” < Columbia); “Guys And Dolls” (Goldwyn-MGM) ; “The Tender Trap” (MGM); “Naked Sea” (RKO) ; “Headline Hunters” (Republic) ; “The View From Pompey’s Head” (20th-Fox) ; “All That Heaven Allows” (U-I) ; “Rebel Without A Cause” (Warners) ; “Sincerely Yours” (Warners); “Apache Woman” (American Releasing Corp.). Mel Konecoff, MOTION PICTURE EXHIBITOR'S New York editor, recently attended a trade press conference held by Seymour Poe, executive vice- president, IFE Releasing Corporation, at which time Manny Reiner, new general sales manager, IFE, was introduced. NEW YORK By Me! Konecoff A GOODLY NUMBER of radio and television executives gathered in the ball¬ room of the Roosevelt Hotel for lunch as well as to have some fun listening to producer Sam Gold- wyn getting grilled “Person - to - Person” fashion by Edward R. Murrow. Things were going along so well, we were almost sorry when it broke up. Our notes have it this way: Murrow: Sam is it true you’re thinking about retiring? Goldwyn: Xzench hi frzxcat mwpxzmt. Murrow: How’s business? Goldwyn: There are some good pictures around and some bad ones. The public has gotten out of the habit of going out just to see bad pictures in theatres. They can remain at home and see all they want on television. Murrow: What do you think of the idea of having commercials on the Academy Award shows? Goldwyn: Commercials don’t belong there. It should be a public service or industry -sponsored. Murrow: What do you think about the Production Code? Goldwyn: The Code is a wonderful thing and it is necessary. I was one of its originators and I believe that it should be liberalized which I believe the MPA may be working on. Life today is differ¬ ent from what it was years ago. Murrow: Do you think all the pictures America makes should be seen abroad? Goldwyn: Yes. Let all films be sent abroad so that all sides of America can be seen. Murrow: What do you think of toll- TV? Goldwyn: Zxermkimgth spexawqnuem uunmytesaw. Murrow: Have you anything to say about “Guys And Dolls”? Goldwyn: When I saw it as a play, I thought it would make a great movie. I tried to do things with it that couldn’t be done on the stage. I think I succeeded. BROADWAY CROSSES (As of this Monday) "Rebel" Brightens Dull Session New York — The Broadway first-runs were doing only average business over the week-end, with several spots still far off from expected figures. According to usually reliable sources reaching Motion Picture Exhibitor, the breakdown was as follows: “Blood Alley” (Warners). Paramount dropped to $22,000 for the fourth and final week. “The Girl In The Red Velvet Swing” (20th-Fox). Roxy reported $22,767 for Wednesday through Sunday, with the last nine days expected to tally only $35,000. “Trial” (MGM). Radio City Music Hall, with stage show, claimed $83,000 for Thursday through Sunday, with the third week sure to top $125,000. It will hold a fourth week. “The Desperate Hours” (Paramount). Criterion dropped to $20,000 on the fourth week. “To Hell And Back” (U-I). Capitol was down to $12,500 on the sixth week. “Ulysses” (Paramount). Globe antici¬ pated $11,000 on the 11th week. “Gentlemen Marry Brunettes” (UA). Mayfair opened to a $28,000 week. “Rebel Without A Cause” (Warners). Astor said $50,000 was in sight for the opening week. “Lucy Gallant” (Paramount). Victoria dropped to $15,000 on the second week. “The Tall Men” (20th-Fox). Loew’s State was down to $20,000 on the third session. I make pictures to please myself and hope the public will like it. They have many times. Murrow: What do you think of the film studios entering TV? Goldwyn: They deserve the bad re¬ views they received. Films cannot be made well for the cost they set nor at the rate of production they are turned out. Murrow: Should drama on TV be live or filmed? Goldwyn: Most dramas on TV should be filmed so that they can be edited and corrected for proper presentation, al¬ though there are exceptions where live presentations would be better. Murrow: What about the use of color in TV? Goldwyn: Depends on the story, which is the primary thing. I predict black and white films will come back bigger than ever. Murrow: Anything to say about radio? Goldwyn: It has improved tremend¬ ously. Competition has brought about a tremendous improvement. Murrow: Anything to say about TV? Goldwyn: It is the greatest thing that has happened in my time, and it provides entertainment for millions, but I am amazed how they are able to fill the air day after day, a task that is almost im¬ possible. Murrow: Anything to say about the wide-screen processes? Goldwyn: A bad picture on wide¬ screen is twice as bad. The story should determine whether the wide-screen should be used. (Continued on page 20) November 2, 1955 MOTION PICTURE EXHIBITOR 5 5 -Day Work Week Set In New Studio Pact Hollywood — In an agreement reached last fortnight after 13 weeks of negotia¬ tions, the Association of Motion Picture Producers and the lATSE announced new contract terms putting the production branch of the industry on a five-day week for the first time in history. The new document replaces the contract which ex¬ pired last week, and covers approximately 15,000 workers. Running until Jan. 30, 1959, it provides that all workers included in its coverage will receive a two-and- one-half per cent increase on Jan. 30, 1958. Daily workers, as differentiated from weekly ones, received 25 cents additional per hour. The contract also provides that em¬ ployer payments into the pension fund be increased by one cent hourly, and that producers add four cents hourly starting Nov. 28, with employes increasing their contributions to the fund by two cents an hour at that time. Any employes working for 12 consecutive years with one em¬ ployer will be entitled to three weeks’ annual vacation with pay. The five-day week becomes effective next Jan. 30. The general increase under the new contract will add about $3,910,000 an¬ nually to studio payrolls, according to Richard F. Walsh, lATSE president, who said that this was a rough estimate tak¬ ing into consideration the wage boost it¬ self and the additional contributions for pension, health, and welfare funds. What the five-day week will add to production costs was a subject of controversy, with some quarters estimating as much as 20 per cent. Pioneer Dais Filled New York — Ned E. Depinet, general chairman, 17th annual Showmanship Din¬ ner, Motion Picture Pioneers, which this year honors Herman Robbins, chairman of the board. National Screen Service, as Pioneer of the Year, last week released the roster of film industry notables who have been invited to grace the dais at the Nov. 4 affair, to be held at the Waldorf- Astoria. The list includes Jack Alicoate, Richard Altschuler, Barney Balaban, Robert Ben¬ jamin, Nate J. Blumberg, Harry Brandt, Walter Branson, Steve Boidy, Max A. Cohen, Jack Cohn, George F. Dembow, Sam Dembow, Jr., Jay Emanuel, Gus Eyssell, Claude Ezell, Si Fabian, Ed Fay, Charles Feldman, Frank Folsom, William J. German, Leonard H. Goldenson, Sam Goldwyn, James R. Grainger, Abel Gieen, William J. Heineman, Eric Johnston, Ben¬ jamin Kalmenson, Harry M. Kalmine, Arthur Krim, A1 Lichtman, Abe Mon¬ tague, Ed Morey, Charles Moskowitz, John J. O’Connor, Robert J. O’Donnell, Dan O’Shea, Hon. Ferdinand Pecora, Sam Pi- nanski, Martin J. Quigley, Milton Rack- mil, Charles M. Reagan, E. V. Richards, Jr., Sam Rinzler, William F. Rodgers, Samuel Rosen, George Schaefer, Alfred W. Schwalberg, Sol A. Schwartz, Grad- well Sears, Ben Shlyen, George Skouras, Spyros P. Skouras, Wilbur Snaper, Jos¬ eph Vogel, Major Albert Warner, George Weltner, Herbert Yates, and Adolph Zukor. Supreme Court A go in Rops Censors As Konsus ''Moon" Bon Is Reversed Washington — The Supreme Court last week reversed the Kansas Supreme Court decision upholding a district court ruling that the State Board of Review was em¬ powered to ban “The Moon Is Blue” on the grounds that the film is “obscene.” The Kansas decision was appealed to the High Court by United Artists, the distri¬ butor, and Holmby Productions, Inc., the producer. The Court’s action was revealed in a brief, unsigned order which gave no rea¬ sons nor an opinion of the Justices, citing only that the decision was based on pre¬ cedents established by “The Miracle” and “M” movie censorship cases which have the effect of making the Kansas statute unconstitutional. In trying to refute the appellant’s as¬ sertion that the terms of the Kansas law did not define clearly for the guidance of censors such terms as obscene, im¬ moral, and indecent, the three women members of the Kansas Board of Review argued that the statute had been rewritten since the litigation began in 1952, urging the Supreme Court to reject the appeal, inasmuch as arbitrary censorship powers were curtailed under the new law, there¬ by overcoming appellants’ objections. The appellants maintained that the ban against the film violated their right of free expression under the constitution, but the Kansas Supreme Court held that the judgment of censors cannot be examined at the bench and that only the constitu¬ tionality of the statute could be attacked. That attack had been made and not sus¬ tained, the state court decided. Kansas State Attorney General Harold R. Fatzer, after receiving the news from Washington, advised that he would file a petition for a rehearing on the case be¬ fore the U. S. Supreme Court, on the as¬ sumption that the statute is still con¬ stitutional. He said that the high court had sustained the validity of the Kansas censorship law in 1915, and that last week’s reversal had been made without a hearing from counsel. ShiflFrin Leaves AA New York — Irving Shiffrin, associated with the publicity department. Allied Art¬ ists, for the last year, resigned last fort¬ night, effective at once. Prior to joining Allied Artists, Shiffrin was associated with RKO Radio, David O. Selznick, and United Artists. Memphis Bans "Rebel" Memphis — The Memphis censor board banned Warners’ “Rebel Without A Cause” last week in action taken by the three women members of the group in the absence of chairman Lloyd Binford. The film was scheduled to open at the Warner this week. For the FIRST TIME in the History of Motion Picture Trade Papers! A COMPLETE SURVEY covering all details of . . . "THE SLIDINC SCALE METHOD OF ARRIVING AT A FAIR FILM PRICING FORMULA" . . . which could serve as a guide for INDUSTRY PRICING AND SELLING . . . and which could eliminate much of the Strife and Law Suits that split the Industry today . . . and Is therefore worthy of Best Industry Thinking. Starting in the Nov. 9 Issue! WATCH FOR IT! November 2, 1955 6 MOTION PICTURE EXHIBITOR Myers Attacks New Arbitration Draft Calls It Detrimental To Exhibs; Outlines Regulation Bill; lENE Ok^s COMPO Mem¬ bership With Reservations WiNCHENDON, Mass. — Addressing the two-day regional convention of Inde¬ pendent Exhibitors, Inc., of New England last week at the Toy Town Tavern here. National Allied general counsel Abram F. Myers expressed amazement that ex¬ hibitors, and Theatre Owners of America specifically, could voluntarily accept the arbitration agreement which, he said, is detrimental to the interests of theatre - men. He declared that the portion of the arbitration draft permitting the pre-re¬ leasing of two pictures per company per year was a deliberate attempt to legalize that practice in general with all its unfair implications. He charged that the pro¬ visions for clearance are inadequate and hinted at evasion of the consent decree in the Paramount case. Myers also outlined the National Allied plan for the government regulation of film rentals and read the substance of the bill. A question and answer period fol¬ lowed. Norman Glassman asked if the bill would tend to cut the quality or quantity of pictures when producers re¬ alized that there will be a fixed maximum price for films. Myers answered, “Not the quality, as the competition with TV and the amusement dollar is too keen. The quantity might be reduced somewhat, at first, but as soon as the proper stabilizing arrives under the new system, that would be overcome. “I believe that legislation is the means of our getting nearer to our goal,” he said. When Nathan Yamins asked if there is anything in the bill which involves regu¬ lating the prices a theatre can charge, Myers answered hotly, “Of course not; if there were, I should be strung up.” The convention, attended by over 200 theatremen and their wives, was opened by general chairman Edward W. Lider. A keynote address was delivered by Irving Bollinger, National Allied treasurer and Emergency Defense Committee member, whose topic was “Know Your Enemy.” In his address he outlined five methods by which exhibition can fight for its rights: through organization, proper information and intelligence, sufficient funds to back legal action, calling on the Government to act as umpire in disputes, and setting up sentries to be on the alert for policy changes by the distributors. American Theatres head Sam Pinanski, discussing the so-called product shortage, which he called “horrible and frightening,” called for abandonment of pleas for more product and asserted that exhibition’s real power lies in refusing to buy pictures; no 50 or 60 per cent film would exist if thea¬ tremen refused to buy at such terms, he said, adding that he expected to confer shortly with Attorney General Herbert Brownell to seek Department of Justice cooperation on the Exhibitors Film Fi¬ nancial Group. Wilbur Snaper, New Jer¬ sey Allied, spoke later on new equip- Samuel Goldwyn recently took his musical "Guys And Dolls," to be released by MGM, 100 miles away from Hollywood to Santa Barbara for a "sneak" preview at the Granada, but the grape¬ vine of the film capital heard about it and mobbed the theatre. Marlon Brando and pro¬ ducer Goldwyn are seen signing autographs. Howard Dietz is seen in the rear. Ahern Gets RKO Studio Post Hollywood— Fred Ahern, for the past 20 years a top production executive, joined RKO Radio Pictures, Inc., last week as production coordinator of the RKO Radio Studio, it was announced by Charles L. Glett, executive vice-president. Ahern resigned from his executive post at CBS-TV where he has been director of west coast television operations since 1951. Ahern joining RKO is the first in a series of contemplated moves to increase the production staff of RKO in anticipa¬ tion of the 1956 production schedule now being prepared. ment and started a heated discussion when he remarked that although he be¬ lieves the single track magnetic sound superior to single track optical, the public does not know the difference. Snaper also chairmaned a meeting on COMPO when a motion was carried that a committee be appointed by Lider in favor of the retention of the membership in COMPO, with reservations. Snaper stated frankly that when he first repre¬ sented Allied on the COMPO board he felt he was guarding a corpse, protesting the waste of money and mismanagement. But soon he found that the organization was not dying and had an important function for the exhibitor. Yamins, lENE Allied delegate, disagreed with Snaper’s views. He believes exhibi¬ tors can band together to fight the ad¬ missions tax without COMPO; however, if the majority of National Allied dele¬ gates in Chicago next week go along with COMPO, Yamins admitted he will join, with certain reservations. The House of Representatives minority leader, the Honorable Joseph W. Martin, Jr., was the chief speaker at a banquet terminating the meetings. The delegates were also hosted to screenings of MGM’s “Trial” and Samuel Goldwyn, Jr.’s United Artists release, “Man With A Gun.” The Alexander Film Company, Colorado Springs, Colo., gave a cocktail party for the members preceding the banquet. Skouras To Outline New 20th-Fox Process New York — Spyros Skouras, president, 20th-Fox, will address a joint luncheon meeting and equipment showmanship clinic at the Allied-TESMA-TEDA-IPA Conventions in Chicago on Nov. 8, when the film company president is expected to reveal for the first time some of the highly secret technical advances in pho¬ tography and sound reproduction. Skouras will discuss details of the company’s new 55mm. filming process, the day following a demonstration at a theatre in Chicago. The very important sound development that Skouras is expected to reveal for the first time during his address to the Allied States Association, as well as to Theatre Equipment and Suppply Manufacturers Association members and Theatre Equip¬ ment Dealers Assocation conventioneers, will permit the smallest theatre in the country to reproduce sound from film with quality equal of that now being re¬ produced in Radio City Music Hall in New York. Information from 20th-Fox indicates that cost of equipment necessary for the new sound reproduction process will be extremely low. The clinic at which Skouras will speak will be moderated by L. W. Davee, Century Projector Corporation. Earl Sponable, technical expert for 20th-Fox, will be on the dais to answer questions about the new filming and projection process. Others on the “panel of experts” who will answer questions from the audi¬ ence include Fred E. Aufhauser, A1 Boudouris, F. C. Dickely, J. A. Fether- ston, Arthur Hatch, J. R. Johnstone, F. W. Keilhack, Fred C. Matthews, Arthur Meyer, J. F. O’Brien, and Leonard Satz. Bingo Illegal In N. Y. New York — In what he called a “per¬ sonal opinion,” Attorney General Jacob Javits said last fortnight that bingo games as played now in New York City are illegal inasmuch as they violate the State Constitution’s anti-gambling laws. Oper¬ ators of the games moved cautiously fol¬ lowing Javits’ declaration, in which he recommended a Constitutional amendment under which bingo could be conducted as a fund-raising device for qualified fraternal, religious, and charitable groups. Boasberg's Mother Mourned New York — The mother of Paramount’s Charles Boasberg died last week at the age of 82. Boasberg recently was appointed to an executive post in which he imple¬ ments efforts to alleviate exhibitor-distri¬ butor differences for Paramount. Greenfield Joins Gold New York — Frank Greenfield, formerly with the William Morris office, has joined the sales staff of Mel Gold Productions, Inc., it was announced last week by Mel¬ vin L. Gold, president. November 2, 1955 MOTION PICTURE EXHIBITOR 7 Skouras, Depinet Score For Defense In ISmm, Federal Anti-Trust Suit Preminger's Narcotics Film Stirs Controversy Hollywood — Threatening legal retalia¬ tion in a wire last week to U. S. Narcotics Commissioner Harry J. Amsling, producer Otto Preminger berated the federal official for an “unfair and damaging statement” reported in a trade paper concerning an unfinished film dealing with a drug addict, “The Man With The Golden Arm,” which will be released for Preminger by United Artists. A copy of the wire was directed to Secretary of the Treasury George M. Humphrey. In an interview, Ansling was reported to have spoken contemptuously of the “one hundred per cent Hollywood” treatment of narcotics addiction in the Preminger picture, and to have criticized an ending which has not yet been filmed and the script, which he had never read. Prem¬ inger pointed out to the Commissioner that the slur is “ironically amusing” be¬ cause the Motion Picture Association of America, through its Production Code Administration, is the only group in the country to have bowed to pressure and barred entertainment dealing with nar¬ cotics addiction and traffic. He further charged that Ansling not only wants to dictate films not to be made, but also how to treat themes. Ansling, it was reported, approved of a French film of the same nature in contrast to Preminger’s incom¬ plete one. Preminger said that he would reserve decision to take legal action until it is determined to what extent Ansling’s re¬ marks have damaged him. He demanded, however, that the Commissioner refrain from further attacks until the film has been exhibited to the public, “the only qualified judge of its merits and short¬ comings.” AA Names Cohen New York — Charles Cohen was ap¬ pointed last week to the newly-created post of Allied Artists eastern advertising and publicity manager, it was announced by Martin S. Davis, eastern advertising and publicity chief. Earlier, Cohen re¬ signed as 20th-Fox associate advertising manager. Columbia Gross Revenue Continues Upward Spiral NEW YORK — A new mark was set by Columbia gross revenue for the fiscal year ended June 25, marking the fourth consecutive year in which a receipts record has been established, it was announced last fortnight in a message to stockholders signed by president Harry Cohn, included in the annual report. Gross income-rentals and sales of film totalled $88,311,113, compared with $88,209,238 for the previous year. As reported earlier in the month, net profit was $4,948,690, against $3,594,733 for last year. Cohn emphasized the continuing development of operations in the for¬ eign market as contributing to the healthy condition of the company and figuring in plans for the future. In the present fiscal year, he said, Columbia will release between 30 and 40 feature films, noting that experience with in¬ dependent production here and abroad has been “most profitable.” Houser Heads RKO Publicity Hollywood — Mervin Houser has been appointed director of publicity for the RKO Studio, it was announced last week by Charles L. Glett, executive vice-presi¬ dent. Houser, formerly executive assistant to Perry Lieber at RKO, is a veteran of 20 years experience in public relations. In 1952 and 1953, Houser was eastern director of advertising, publicity, and exploitation for RKO. The new publicity director previously has been director of publicity and adver¬ tising for Cecil B. De Mille Productions and Walter Wanger Productions, and as¬ sistant director of publicity, advertising and exploitation for David O. Selznick’s Vanguard Films and Selznick-Interna- tional Films. Los Angeles — Defense witnesses in the government’s 16mm. anti-trust suit aginst major distributors and others began their testimony last fortnight before Federal Judge Leon R. Yankwich in U. S. Dis¬ trict Court. Former RKO Radio head Ned Depinet, the first major company repre¬ sentative called, asserted that “there is not, and never has been,” a 16mm. com¬ mercial business, “and there never will be,” in reply to the government charge that five majors conspired to restrict distribution and exhibition of 16mm. prints of theatrical features to television. Depinet emphatically denied that COMPO, at its Beverly Hills meeting in 1952, or at any other session, had dis¬ cussed and agreed upon a joint 16mm. policy and that the MPAA board had ever discussed such a policy. Sidney Kramer, RKO foreign sales manager, who had direct charge of the 16mm. department during the period covered by the gov¬ ernment complaint, followed Depinet on the stand. Later, C. J. Tevlin, former RKO Radio studio executive, testified that contractural requirements the Screen Actors Guild, Screen Writers Guild, and the American Federation of Musicians, and other organizations imposed on the disposal of features to television had proved so complex that RKO finally of¬ fered a block of 400 films for sale at once, the negotiations for which culminated in the recent sale of the entire company to General Teleradio. According to 20th-Fox president Spyros P. Skouras who, in his long testimony tried to point out the tremendous invest¬ ment represented by film companies and their adaptation of various new proc¬ esses, “We never refused to sell (16mm. prints) if the price was right . . . prices offered, however, were so ridiculous that we could not sell ... If you get that in your mind you’ll be on the right track,” he told government attorney Samuel Flatow crisply. Judge Yankwich then in¬ terposed, referring to Flatow, “He doesn’t want to because that is contrary to the theory on which he is trying this law suit.” Skouras was followed by Young and Rubicam vice-president Peter G. Levathes, who testified that he conducted an investigation in New York and Phila¬ delphia which showed that prices for fea¬ ture films on 16mm. were “inadequate.” Other prominent industry executives scheduled to take the stand this week included Abe Schneider, Abe Montague, Ralph Cohn, and B. B. Kahane, accord¬ ing to defense counsel Guy Knupp, before final arguments are presented by both sides. In the course of earlier defense testi¬ mony, Judge Yankwich drew a careful distinction between theatre and television film exhibition, stating that motion pic¬ tures as shown on the theatre screen con¬ stitute entertainment sold as such, wheras films are used on TV to attract advertising to the stations telecasting them. In effect, the court asserted that theatres rightly have first call on industry product. Ben Kalmenson, Warners vice-president in charge of distribution, recently congratulated the company's sales executives involved in a series of promotions and realignments he announced at the opening session of a sales meet held at the company's Nevr York home ofBce. From left to right are John F. Kirby, promoted from southern division sales manager to midwest division sales manager with head¬ quarters in New York; Roy Haines, appointed sales manager of the newly created west coast division with headquarters in Los Angeles; Kalmenson; W. O. Williamson, Jr., promoted from southeastern district manager to southern division sales manager with headquarters in New York; and Grover Livingston, promoted from branch manager in Atlanta to the post of southeastern district manager with headquarters in Atlanta. November 2, 1955 "VIVIEN LEIGH RISES TO GREAT HEIGHTS. Splendidly acted. Magnificently photographed.^' -BoxOffice "SURE OF VERY LONG RUN. Likely to assert strong rivalry against Hollywood's best on all the award lists." —Alton Cook, World-Tele. & Sun "EVERYTHING IS TOP DRAWER, especially the exquisite Vivien Leigh. Her fierce performing indicates a depth charge set to go. Her physical movements have volcanic force." —Bosley Crowther, Times "VIVIEN LEIGH GIVES ONE OF HER FINEST PERFORMANCES. Leaves spectators limp with emotion." -Showmen's Trade Review "WHAT AN EXCELLENT CAST, AND HOW BEAUTIFULLY THEY WORK TOGETHER!" —Archer Winsten, Post "Kenneth More is perfect. WONDERFUL PHOTOGRAPHY OF EUROPEAN LANDSCAPES." -Motion Picture Daily "Provocative drama. Excellent direction. EXCEPTIONALLY GOOD PERFORMANCES. Should appeal to mature audiences." —Film Daily "Vivien Leigh again proves that she is ONE OF THE SCREEN'S MOST BEAUTIFUL AND MOST GIFTED ACTRESSES." —Independent Film Journal ■ — . r VIVIEN LEIGH rising to emotional dramatic heights in a prize-winning portrsiysilV^ -Variety KENNETH MORE Venice Film Festival’s Best Actor of Year in an excellent performance of ^Oscar’ calibre!” — Hollywood Reporter Alexander Korda presents a LONDON FILM VIVIEN LEIGH and KENNETH MORE in an Anatole Litvak Production THE DEEP BLUE SEA by Terence Rattigan co-starring Eric Portman • Emiyn Williams Screenplay by Terence Rattigan • Produced and Directed by Anatole Litvak A Cinemascope picture in COLOR by DE LUXE « ii i&HTS MOTION PICTURE EXHIBITOR 13 The International Scene Producer Interested In Story Of Air Ace Toronto — Canadian theatregoers were interested in the reports that LeRoy Prinz, Hollywood film figure, was intend¬ ing to make a feature motion picture on the life of Air Marshal William Avery Bishop, Canada’s air ace of World War I. Prinz is an old friend of “Billy” Bishop whom he met while attached to the Royal Canadian Air Force in World War I. He visited Bishop and his wife in Montreal recently and came away with exclusive film rights to the flyer’s life story. A meeting in Ottawa by Prinz with the deputy minister of defense and top-level RCAF personnel resulted in a promise of all the consideration possible in the pro¬ duction of the film. With Prinz was Jack De Witt, writer of the screen play for Canadian Pacific and many other pictures, who will head the research and writing staff. Any help needed has been promised by the Historical Division of the RCAF. The film, according to reports, will be financed entirely in Canada, and arrange¬ ments for such financing have almost been completed. Canadian Comment Undignified advertising of films and the juggling of racing charters to provide about six months of activity were among the subjects descussed at the recent an¬ nual meeting of the Maritime Motion Picture Exhibitors Association. The meet¬ ing returned A. J. Mason, of Springfield, N. S., as president, along with the rest of last year’s officers and directors. Exhibi¬ tors from Nova Scotia, New Brunswick, Prince Edward Island and Newfoundland also renewed objections to the continued spread of Bingo, deemed illegal by many, and to the greater number of percentage and advanced-price pictures. CINE CHATTER: Special speaker at the annual meeting of the Motion Picture Theatres Association of Ontario will be Don Henshaw, generally acknowledged as the Canadian spokesman for the Motion Picture Producers Association and the Canadian Cooperation Project. . . . J. Duane McKenzie was reelected head of the Saskatchewan Motion Picture Ex¬ hibitors’ Association at their annual con¬ vention. . . . R. T. Manuel was appointed sales and service representative in St. John’s, Newfoundland. The announcement by J. McEwan, Halifax district manager for Dominion Sound Equipments, Ltd., pointed out that McEwan would make his headquarters in the Northern Electric office at 32 Adelaide Street, St. John’s. . . . Eric Golding was named manager. Saint John branch of MGM, succeeding the late Abe Smith. Golding was formerly 35 and 16mm. salesman for MGM in the territory, joining the company in 1925. . . . Eour service clubs are providing the¬ atres in Ottawa a big headache as they run Bingo games. . . . Tisdale, Sask., be¬ came the first town in the province of Mrs. George P. Skouras, chairman, International Committee for Boys' Towns of Italy, 153 West 50th Street, New York, through whom a special seven-minute film highlighting the 1955 Boys' Towns of Italy campaign to raise $1,000,000 and featuring Jinx Falkenberg McCrary and Monsig¬ nor John Patrick Carroll-Abbing, president and founder. Boys' Towns of Italy, is available. Saskatchewan to cancel the amusement tax following presentation against the tax by Fred Falkner, Falkon theatre owner. Not only was his case successful against the amusement tax in the theatres, but also in hockey games. AA Names Goldsmith New York — Keith Goldsmith, former U-I overseas representative, was named to an executive post with Allied Artists International, it was announced last fort¬ night by Norton V. Ritchey, president. Goldsmith will coordinate Allied’s sales force activities in Europe, the Orient, and Latin America. He was Far Eastern and South Africa home office representative, and Latin America supervisor, for U-I. Blank Asks Foreign Producers To Aim Films At U. S. Market NEW YORK — An attempt to per¬ suade foreign producers to produce more films suitable for commercial dis¬ tribution in the United States was made last week by Myron Blank, Theatre Owners of America president, who was attending the 1955 convention of the Union Internationale de L’Ex- ploitation Cinematographique in Rome. Blank, addressing a meeting of the international exhibitor group in which TOA directors recently voted to ac¬ cept membership, stated that with the tremendous ability of Europeans to make fine pictures, TOA desires that their product be slanted more to the U. S. market to ease the product shortage. The invitation for TOA to take part in and to join to UIEC was tendered by Italo Gemini, the association’s president, while he was in Los Angeles as the UIEC delegate to the recent TOA convention. He extended also an invitation to Allied States .Association to send a delegate to the Rome ses¬ sions and to affiliate with U^EC as well, but Allied failed to send a repre¬ sentative to Rome. UA European Billing Increase Is Predicted New York — United Artists billing in Europe and the Near East will increase by an estimated $9,240,000 for the fiscal year ending Nov. 30, it was predicted last fortnight by Mo Rothman, continental and Middle East sales head. The figure repre¬ sents a 40 per cent jump over the previouo year for that territory, Rothman said, describing business conditions abroad as “excellent.” He recently returned here from his headquarters in Paris. Big increases in UA German business are being realized, where bookings are 148 per cent ahead of last year; in Spain, where billings are 140 per cent ahead; and in Sweden, where an 80 per cent rise has been experienced, the foreign executive said. He cited the “stable” market of Sweden as evidence that UA releases are commanding top playing time. In Europe, he asserted, the novelty of CinemaScope has worn off, pointing out that the big¬ gest success there has been Stanley Kramer’s “Not As A Stranger,” in stand¬ ard black and white. Questioned about trouble spots, Roth¬ man mentioned Denmark, where motion picture shipments have been halted by American distributoi’s; Greece, where the industry was reported to be injured by a heavy tax burden; and Turkey, where large balances are blocked, but due to be paid out within the next two years. UA's Meyers Dies New York — Fred Meyers, 58, metro¬ politan district manager for United Art¬ ists, died of a heart ailment last week at Beth Israel Hospital. Meyers was a veteran of 43 years in the exhibition and distribution branches of the industry. He took over the sales post that he held at the time of his death in 1951, when the Arthur Krim management group assumed control of United Artists. Meyers entered the industry in 1912, serving as assistant manager and manager of a number of New York theatres until he joined the sales force of First Na¬ tional in 1925. Four years later he moved over to RKO as a film buyer. In 1941 he was named eastern division sales manager of Universal and in 1950 became general sales manager, R. W. Alcorn Productions. He was a member of the Motion Picture Pioneers, Variety Club, and Cinema Lodge of B’nai B’rith. Meyers is survived by his wife, a brother, a sister, a daughter, and two grandchildren. Cinema-Vue Names Stevenson New York — James Stevenson, promi¬ nent New York attorney, has been named general counsel and secretary, Cinema- Vue Corporation, it was announced last week by Joseph P. Smith, president of the new television film distribution or¬ ganization. Stevenson has had distinguished careers as an attorney, army officer and radio - television commentator. Since coming to New York in 1944, Stevenson has devoted his activities to the radio and television fields. He was editor and commentator of the NBC “Round-the-World News Round¬ up” and was one of the first regularly scheduled TV sports announcers. November 2, 1955 14 MOTION PICTURE EXHIBITOR The Tip-Off On Business (The Tip-Oflf On Business is a record of how pictures are grossing in various parts of the country. The rating given the pictures (see key) is a cross section of reports received from the field, and presents a summary of various types of runs. Inasmuch as the rating given cannot constitute the business of each individual engagement, an attempt is made to present a general average. By studying the ratings, which are constantly kept up-to-date, exhibitors may guide themselves in their buying and booking. — Editor) KEY TO "THE LITTLE MEN" RATINGS: (NOVEMBER 2, 1955) BAAU'^'^istering grosses in the highest brackets. I till Good, although not breaking down the wallt. iii iT Just fair, nothing out of the ordinary, average. Disappointing, below what was expected. MARTY (UA) TENNESSEE'S PARTNER (RKO) LADY AND THE TRAMP (Disney-Buena Vista) iiiii LUCY GALLANT (Paramount) TO CATCH A THIEF (Paramount) THE PHENIX CITY STORY (Allied Artists) PETE KELLY'S BLUES (Warners) THE McConnell story (Warners) THE TALL MEN (20th-Fox) SVENGALI (MGM) GENTLEMEN MARRY BRUNETTES (UA) TO HELL AND BACK (U-l) ULYSSES (Paramount) DESERT SANDS (UA) IT'S ALWAYS FAIR WEATHER (MGM) BLOOD ALLEY (Warners) THE LEFT HAND OF GOD (20th Century-Fox) BAAiiJi THE NIGHT OF THE HUNTER (UA) Baa lAA TR',AL (MGM) Baaa lA QUEEN BEE (Columbia) Baaa Baa THE DESPERATE HOURS (Paramount) Baa Baa THE NAKED DAWN (U-l) i* Baaa MY SISTER EILEEN (Columbia) Baa Film Clinics, Highlight Allied Chi Convention Chicago — The program for the Allied States Association convention in the Hotel Morrison, Nov. 7-9, was announced last week by the convention committee, ac¬ cording to general chairman Jack Kirsch, who stated that the conclave promises to be one of the most exciting and best at- atended in Allied’s history. It will be held in conjunction with the TESMA-TEDA- IPA tradeshow. The board of directors is scheduled to meet, following registration of delegates, on the first day of the convention, after which the trade show will be reviewed. The opening convention session is slated for 2 p.m. in the hotel’s Terrace Casino, at which time Kirsch will call the meet¬ ing to order, a greeting will be extended by a city official, and Allied president Rube Shor will deliver a keynote address and be installed as permanent chairman. In the evening, all delegates and their wives are invited to the Allied of Illinois “Hospitality Room,” and will be able to review the trade show until 9: 30 p.m. The morning of the second day is de¬ voted to a series of film clinics on small towns, large towns, cities, key neighbor¬ hoods and sub-runs, outdoor theatres, and circuit buying and bidding. A luncheon in the Casino will follow for all registered delegates, combined with TESMA and TEDA. In the afternoon, an equipment showmanship clinic will be conducted in the Casino with L. W. Davee, Century Projector Corporation, as moderator, and an open forum on timely subjects will be held following the clinic. In the late afternoon, time has been reserved for an¬ other review of the trade show, and the evening will be highlighted by a night club party at the Chez Paree. The final day of the convention is to start with an “early bird breakfast,” suc¬ ceeded by the concessions clinic, both in the Terrace Casino. IPA head Bert Nathan and RKO Theatres concessions head Lee Koken are moderators of the clinic. Fol¬ lowing lunch, an open forum and the closing business session will be held. The gala evening will be accented by a cock¬ tail party sponsored by the National Car¬ bon Company in the Monte Carlo Lounge and the industry banquet, hosted by Coca-Cola, in the Casino. A full social program has been ar¬ ranged for the distaff side as well, includ¬ ing a fashion show-luncheon at the Chez Paree and a brunch in the Mayfair Room of the Blackstone Hotel, where they will be entertained by the Goldwyn Girls and Sulie Harand, a dramatist, who will offer her version of “Fanny.” Skouras To Be Honored New York — Spyros P. Skouras, 20th- Fox president, will be honored at a testi¬ monial dinner tendered in the Waldorf- Astoria Hotel on Dec. 5 by his friends and associates, in recognition of his life-long service to varied humanitarian causes. Philo. Pioneer Dies Philadelphia— William Cohen, 81, long retired but at one time associated with Warner Equity Theatres, died last week of a heart attack suffered in Atlantic City, N. J. November 2, 1955 Robbins Honored As Pioneers Meet membership. There are no dues or as¬ sessments, only a nominal initiation fee. Under dinner chairman Ned Depinet, the Pioneers will gather this year to pay tribute to Herman Robbins, chairman of the board. National Screen Service, for his many years of untiring devotion to the industry. A roster of important person¬ alities will be on hand to present a dramatization of Robbins’ colorful career. The custom of designating a “Pioneer of the Year” originated in 1947, when Paramount board chairman Adolph Zukor was the first to be so honored. In the years that have followed and in those to come, others who have been so dedi¬ cated have been and will be honored. Pictures of Robbins’ noted predecessors appear herewith, and to this impressive roster we look forward to adding new names in the years to come. 1955, Herman Robbins, National Screen Service PROMINENT representatives from every phase of the industry will gather at New York’s Waldorf- Astcria on Friday evening, Nov. 4, to attend the 17th an¬ nual Showmanship Dinner of the Motion Picture Pioneers, a remarkable group of men whose service to the cause of motion picture entertainment goes back at least 25 years. The organization was founded in 1938 through the efforts of Depinet current president. Jack Cohn, Columbia executive vice-president. All persons em¬ ployed in production, distribution, exhibi¬ tion, or laboratory film work for a quarter of a century are eligible for imm 1954, Stanley Warner's Si Fabian 1953, Paramount's Barney Balaban 1952, Universal's N. J. Blumberg 1951, Jack, Harry, and Albert Warner 1950, 20th-Fox's Spyros P. Skouras November 2, 1955 1 ilACK IPALi LOm NELSON LEE MARVIN GONZALEZ GONZALEZ WITH LON CHANE' HOWARD ST. JOHI ALSO STARRING ■» + < A ^W' S.^1 * Bl « i 'tyrn^jL :MAN • PERRY LOPEZ • RICHARD DAVALOS WRITTEN BY PRODUCED BY DIRECTED BY •y • RALPH MOODY • JAMES MiLLiCAN • BILL KENNEDY • PRINT BY TECHNICOLOR • W.R. BURNETT • WILLIS GOLDBECK • STUART HEISLER 18 MOTION PICTURE EXHIBITOR 1955-56 SERIES Finalists In Contest No. 18 Nothing Strange About "Stranger" As Varied Bally Efforts Win $100 Philadelphia — First prize in SHOW¬ MANSHIP SWEEPSTAKES Contest this week goes to Ted Davidson, manager, Majestic, Perth Amboy, N. J., for his all- embracing campaign on “Not As A Stranger.” The entries this week were in the eyes of the judges well above average, with one judge stating, “All five excellent; hard to pick the best one out of these; nice variety of stunts.” WINNING INTRY NOT AS A STRANGER Submitted by Ted Davidson, manager Majestic, Perth Amboy, N. J. 2,000 seats * 75 cents top admission General patronage. On our campaign tor this film we were fortunate in being able to tiein all the merchants of Perth Amboy on the theme of “You’re Treated As A Friend ‘NOT AS A STRANGER’ When You Shop The Perth Amboy Merchants.” The city gave me permission to pest signs on 200 light poles throughout the downtown area; all salesgirls wore tags made up by the theatre reading: “Wel¬ come to our town ‘NOT AS A STRAN¬ GER.’ Greetings from the great movie at the Majestic Theatre.” A full page co-op ad was run utilizing the catch-line “Treated As A Friend ‘NOT AS A STRANGER’.” The First Bank and Trust Company also ran an ad empha¬ sizing “Fi’iendliness and ‘NOT AS A STRANGER’.” With the cooperation of the local hos¬ pital, caps, gowns and masks were bor¬ rowed for a street bally. Two aides patroled the downtown area with a sign on front of the boy and on the back of the girl giving theati'e, playdate and other credits. The Youth Fashion Shop made a free offer of waterproof panties with the baby’s name imprinted to be given to every child born during the run of the film. In addi¬ tion to a newspaper ad, window signs were used to advertise the fact that gifts would be given to every new baby born. A tiein with the Cotton Shop, exclusive local dealer of the Bob Evans nurses uni¬ forms, a postal card was mailed to every nurse in the area, including Metuchen, South Amboy, Woodbridge and Perth Am¬ boy, advertising the film and also offering a drawing for a complete nurses uniform. Nurses from the Perth Amboy General Hospital and the South Amboy Hospital, about 350 of them, were invited to see the film free of charge the first two days of its engagement. A letter was given to each nurse with a short run-down on the fea¬ ture. Most of the nurses brought a paid admission with them. A complete false front was built, using paper from 24-sheets and six-sheets and from the opening of the boxoffice until closing Frank Sinatra’s recording, “Not As A Stranger” was played continuously. Many other window displays were ob¬ tained, most using an eight foot long by four foot deep strip reading “Welcome •NOT AS A STRANGER’.” Window cards, six-sheets and 24-sheets were distributed in a 10 mile radius of Perth Amboy. RUNNIR-yP NUMBiR 1 CONSISTENT PLUGGING PAYS OFF Submitted by David G. McCoy Beacon, Hopevtrell, Va. 950 seats * 65 cents top admission Small industrial city population. Here’s a promotion minded manager of the only conventional house in a city of 16,000 population, who believes in con- sistly plugging his product is the only way to reach a pay-off. No matter how small the promotions, he rightly says the important thing is to keep his attractions and his theatre in front of the people as much as possible. Recent stunts involved Walt Disney’s “Lady And The Tramp,” for which he ar¬ ranged with the local recreation depart¬ ment to stage a pet show on opening day. There were over 50 entries. This resulted in several front page newspaper stories and a four-column photo of the winners and judges on the front page of the local paper. We arranged with our local radio station to announce gratis the contest each morning over their program called “Children’s Hour.” The Chief of Police and manager of the Chamber of Com¬ merce acted as judges. We furnished the prizes, a replica of “Lady” and one of “The Tramp.” Passes were also awarded as consolation prizes. The only extra cost tor this promotion was $9.75 for the two dog replicas. For “You’re Never Too Young” a search was conducted for the oldest living per¬ son in the city. Eight prizes were secured from various merchants to be presented to the winner. Considerable gratis news¬ paper space was garnered on this includ¬ ing three front page stories and a front page photograph of the winner. Arrange¬ ments were made with the local paper to photograph and interview the winner for a human interest story, which also ap¬ peared in the newspaper. The only cost to the theatre was a life long pass to the winner. This contest created quite a bit of interest and we had over 20 entries. On the short subject on traffic safety, “Devil Take Us,” we obtained the cooper¬ ation and assistance of our local Police Chief. He was most anxious to help us publicize this subject and went all out in offering his assistance. A private screening was arranged for the School Safety Patrol Emergency Crew and civic clubs. Plenty of gratis newspaper space was garnered and a two column x 10 inch cooperative ad with local insurance firms was ob¬ tained. The Mayor proclaimed a Traffic Safety Week and secured eight gratis plugs over the local radio station. We also had a window display in the shopping center which consisted of a one-sheet and 10 stills. RUNNER-UP NUMBER 2 SELLING IT WITH SNAKES Submitted by Paul Turnbull Downtown, Hamilton, Ontario, Canada 853 seats * 60 cents top admission General patronage. To promote “Cult Of The Cobra” and “Revenge Of The Creature” recently we secured the loan of a real live boa con¬ strictor, a baby four feet long, and put it on show in the theatre auditorium en¬ closed in a lighted cage with front glass panel. This, in itself, caused a commotion, especially on a Monday holiday afternoon, when we needed a special sentry to hold back the lines of youngsters and adults, all of whom were asking questions. However, this was only the beginning. We arranged for a pretty model to be in attendance each evening at the start of November 2, 1955 MOTION PICTURE EXHIBITOR 19 the last show to handle the boa constrictor in her hands and draped around her pretty self, and to answer all questions trom patrons. Next, we arranged for press representa¬ tives to be present and John Robinson and Walter Hardacher, Hamilton Spec¬ tator, and Roy Whitsed and Joe Yule. Hamilton Weekly Review, attended. They interviewed the owner of the snake, John Winter, Hamilton, and watched the girl do her act in the auditorium. I then fast- talked Robinson into doing an act with the snake for the benefit of a photog¬ rapher we conveniently had on hand. The results were a terrific story by Robinson in his daily column plus the photograph of himself with the snake at the head of the column. The others also wrote columns on the stunt. We secured a really weird recording, courtesy of radio station CKOC and rigged up a record player in the office with a loud speaker on the boxoffice roof and played this eerie music all day to pass¬ ers-by. This resulted in a bit of interest to our theatre front. For a week in ad¬ vance we bannered our front doors with the following copy: (1) All New Giant Thrill Show Starting Sunday Midnight. (2) Great 2 For 1 Shock Show Starting Sunday Midnight; and (3) “Giant Horror Show” Starting Sunday Midnight. In each case the bottom part, “Starting Sunday Midnight,” was cut off for current play- date. We featured a special lobby display regarding the Sunday midnight show. Total expenses were $5 for the snake girl; $3 for moving the snake cage; $5 for the record player, amplifier and speaker; and theatre passes for the owner of the snake. RUNNIR-^UP NUMBER 3 SELLING DISNErS TRUE-LIFE ADVENTURES Submitted by Frank Sparrow Riti, Winter Haven, Fla. 900 seats * 50 cents top admission General patronage. Feeling that the Walt Disney True Life Adventure series, if properly publicized, would bring in additional business on re¬ turn engagements, since they are very popular subjects and were, in most cases, used originally with the unpopular Disney features, I began to check around for ways of giving adequate publicity and hit upon a plan which resulted in very favorable publicity for the theatre, has solidified merchant-theatre cooperation, and brought in over $200 additional business each mid-week program. I arranged for the screening of a True Life Adventure each Wednesday at 12:10 (noon) and a booking of the same subject the following Tuesday and Wednesday. I arranged with Merchants Association members, who close Wednesday afternoon during the summer, to sponsor the special Wednesday screenings. Admission was by invitation only. The invitations were is¬ sued by the merchants to their Wednes¬ day morning customers. There was no charge to the merchant or their guests. The screening was used strictly as a Wednesday morning promotion for the merchants and advertised as such. For the theatre, however, the screening was used as a means of selling the theatre and the “magic of the movies” to the com¬ munity. An announcement was made at the screening that the same subject would be shown on our regular program the next Tuesday and Wednesday. We followed through with a postal card reminder to all who attended the screening, asking them to tell their friends and neighbors about the regular showing on Tuesday and Wednesday. The entire cost of the stunt is one-half hour booth and operator time plus power and cost of postal cards used as re¬ minders. This cost is easily off-set by concession sales. The reaction has been surprising from merchants, newspaper and public. We kept a pretty close check and I’m sure that more than half our patrons came to see the Disney short rather than the fea¬ ture. This seems to prove once again that word-of-mouth is the best form of ad¬ vertising. The merchants are talking movies and feel that we are giving them a $100 show for Wednesday promotion, and I’m sure will be receptive to theatre tieups and promotion in the future. The plan operated successfully for a six-week period, or until we ran out of True Life Adventure subjects. aUN/ ^ 4 BACK TO SCHOOL FREE MATINEE Submitted by Charles F. Wallace 4-Star, Scottville, Mich. 340 seats * 50 cents top admission General and rural patronage. This was started by selecting eight mer¬ chants who handle articles which would be bought during the pre-school season. We sold them a package deal which in¬ cluded a free show, consisting of an action feature and two cartoons, a half page co-op ad in our local daily, which ran two weeks prior to the matinee thus enabling the students and parents to determine how to obtain free tickets, and another full page co-op ad in our weekly paper, which came out the day before the matinee. The merchants gave a ticket for the matinee with the purchase of school sup¬ plies amounting to $1.00 or over and a prize to the theatre, which we, in turn, gave away at the matinee to the lucky ticket holder. Curtis Candy kicked in with plenty of all-day suckers for all the kids on their way out, and we added five boxes of salt water taffy to build up the drawing. The turn out was tremendous and the kids went for the idea with a bang. The merchants were well pleased and want to make it an annual event, which is okay with us as it created much interest and gave the theatre a nice profit and much good will. Dress Tieup Aids "Lucy'' Scranton, Pa. — With a maximum of effectiveness, manager John Gibbons, dur¬ ing his recent showing of “Lucy Gallant,” had a tiein with the Beverly Dress Shop, one of the city’s leading ladies’ shops, wherein on Saturday night a fashion show of name garments and identical frocks to those shown in the film was held on the stage of the Strand with several of the city’s prominent clubwomen serving as models. While $100.00-per-week will be awarded each and every week throughout the year by the SHOWMAN¬ SHIP SWEEPSTAKES editors, certain film distributors from time to time will post additional DISTRIBUTOR CASH PRIZES of $250.00 to $1,000.00, in order to focus attention on a particular picture. Such DISTRIBUTOR CASH PRIZES must be posted ‘or a perioo of 26 weekly issues, and if not won will be withdrawn. To qualify for a DISTRIBUTOR CASH PRIZE, a promotional stunt or campaign, in which the particular picture is the center of interest, must win a MOTION PICTURE EXHIBITOR $100.00 weekly prize. This will give it "a leg" on the larger prize. At the end of the 26-week period mould more than one entry have such "a leg" on the same DISTRIBU¬ TOR CASH PRIZE, they will be re-submitted to the circuit executive judges for special judging of the one best. This one best will then receive the entire DISTRIBUTOR CASH PRIZE; or, should a tie develop, it will be shared. DISTRIBUTOR CASH PRIZES NOW IN EFFECT . . . are as follows: PARAMOUNT PICTURES »500®® ot- "WE'RE NO ANGELS" (This Prize Offer expires Jan. 11, 1956) REPUBLIC PICTURES CORP. *500®® °n- "THE LAST COMMAND" (This Prize Offer expires Feb. 22, 1956) RKO RADIO PICTURES, INC. *500®® on- ''The Treasure of Pancho Villa" (This Prize Offer expires April 11, 1956) November 2, 1955 20 MOTION PICTURE EXHIBITOR New Columbia Unit Headed By Kingsley New York — Columbia Pictures an¬ nounced last week the establishment of a special sales division to handle United States distribution of imported films, hav¬ ing finalized an agree¬ ment with Edward L. Kingsley to head up the new operation Kingsley, who is president, Kingsley International, also re¬ tains his present as¬ sociation and will con¬ tinue to operate his own independent dis¬ tribution company. Columbia’s decision to create a new sales arm results from the request of many foreign producers, a large number of whom are Columbia's co-producing part¬ ners, for an American distribution organi¬ zation equipped to give their product a treatment that is individual in form and yet national in scope. “We will oflfer U. S. exhibitors only the very finest films from abroad, merchan¬ dized and launched in a hand -tailored manner,” said a Columbia spokesman. It is anticipated that the new set up will be in operation by the end of the year. Konecofi' (Continued from page 4) Murrow: What about writers? Goldwyn: Some are paid tco much, others not enough. They ai'e very im¬ portant to a producer and a picture. Murrow: What does the public want? Goldwyn: They don’t know what they want. If you make it and its gcod, then they want it. Murrow: Is there a shortage of ideas and materials? Goldwyn: There must be. It takes me two or three years to find something I like and then I take a chance and make it, which is the only way. Murrow: Do you plan to enter TV yourself? Goldwyn: What can I prove by going into it? I may ruin it. Murrow: What about new talent? Goldwyn: You have to look for it and then give young people a chance when you find them. He was presented with a gift. Aboard the dais were: Robert H. Schmidt, Leopold Friedman, Robert Mochrie, Hubbell Robinson, Jr., Samuel I. Rosenman, Sol Schwartz, William I. Nichols, Mannie Sachs, James Mulvey, Charles Reagan, Max Liebman, Howard Dietz, Charles Denning, Abel Green, Leo¬ nard Goldenson, Robert Sherwood, and Robert Burton, president. WEDDING: Si (Confucious) Seadler said it: “If pigeons can mate in Times Square, why not people.” And so it came to pass that last week the canyon-like buildings of Broadway and Times Square and their inhabitants wit¬ nessed a wedding, a by-product of the forthcoming “Guys And Dolls.” The thousands who lined the sidewalks and those who rode by at a snail’s pace saw a hoy and girl, guy and doll to some, get married, as the Goldwyn Girls in forma', dress and the Goldwyn Guys in top hat and tails were witnesses. Industry Charities Unit Gets $800,000 In Week HOLLYWOOD— More than $800,0()(» had been subscribed to the 19,'5.'5 drive of Motion Picture Permanent Char¬ ities last fortnight at the end of the first full week of campaigning, it was announced by campaign chairman Walter Pidgeon. Some 16,800 workers in studios and allied industries had contributed, and Pidgeon predicted that last year’s total of $1,100,000 would be exceeded. Funds from the cam¬ paign will be divided among 18 agencies, with the Los Angeles Com¬ munity Chest receiving 64.8 per cent of the total. Just so the showmanlike event should not be forgotten and a proper mark kept in the records books, there were loads of photographers exposing their film to the event for posterity. The youngsters, who were the center of attraction and the stars of the moment, won a contest conducted b.y the Capitol where the film opens this week, in conjunction with R. H. Macy. All of the essentials as well as the trim¬ mings were free, as was a honeymoon trip to Havana, Cuba. Even the pigeons were impressed. PRODUCTION NOTES: William Schorr, producer of Kirk Douglas’ “The Indian Fighter,” arrived in town for various and sundry reasons we never did uncover. He was quite willing to talk about “Indian Fighter” and several other things and if he wasn't, there were a couple of press agents around who were and did. “Indian Fighter” in CinemaScope and color runs 87 minutes, cost about a mil¬ lion dollars, and will be available to some lucky 250 exhibitors for Christmas play¬ off with the N. Y. Mayfair already set. All of the scenes were shot on location at Bend, Oregon, with even the interiors being filmed within a 200 square foot fort that was especially built for the occasion by the local Chamber of Commerce which figures cn using it as a tourist attraction as well as to rent it out to other film companies seeing as how authentic forts aren’t as plentiful these days as they once were. It will also be used for Boy Scout and other area functions. The female lead, Elsa Martinelli, an Italian damsel of attractive proportions, was selected by Douglas, but she almost didn’t get the part. It seems when Douglas called her and told her to report, she wouldn’t believe him and he couldn’t con¬ vince her of his identity. It turned out that on that day, she had seen “20,000 Leagues Under The Sea” and thought it was some of her friends ribbing her. He had to call her again and sing a number from the film 'ere she would believe. Schorr, a former stage director and producer, has a couple of things he’s working on and as soon as he finalizes one of them he is thinking of presenting it on TV which would serve the purpose of garnering reaction, ironing out the rough spots, and possibly interesting backers to participate. Who knows? May¬ be the TV outfits might even wind up as his partner, he thought. METROPOLITAN SCENE: Last week saw the passing of Fred Meyers, United Artists New York-Metropolitan district manager, a nice guy in our books as well as in a multitude of others. We are sorry to lose him. The local branch and home office closed down during the funeral services. . . . MGM has some wonderful and humorous booklets out on “Guys And Dolls.” Incidentally, we caught the five minute trailer out on the film and it should sell the attraction wonderfully. Ed Sullivan appears, and he presents some of the highlights, scenes, and settings from the film. It’s almost as good as playing the feature. . . . Those piano-shaped ash¬ trays plugging the Warner-Liberace film, “Sincerely Yours,” are the mostest. . . . The Nov. 11th issue of Colliers will have a four-page color layout on “Guys And Dolls” and the Goldwyn Girls. . . . Okay pressbooks out on “The Girl In The Red Velvet Swing” and “Three Stripes In The Sun.” . . . The cover of a recent New York Mirror Sunday Magazine section is bright¬ ened via the appearance of Sophia Loren. She’s the subject of an inside feature as well. . . . Okay pressbooks out on “Queen Bee,” “Gentlemen Marry Brunettes,” “Lucy Gallant.” This Was The Week When . Twentieth-Fox slated “The View From Pompey’s Head” for its New York premiere in the Roxy, Nov. 4. . . . Stanley Warner directors declared a dividend of 25 cents per share on common stock, payable Nov. 25 to holders of record Nov. 7. United Artists revealed a deal with Figaro to make nine features for UA release during the next four years, five of which will be produced, directed and written by Joseph L. Mankiewicz. . . . Vittorio De Sica’s “Umberto D.” was slated to bow at New York’s Guild on Nov. 7. . . . Henri-Georges Clouzot’s “Diabolique” was booked at New York’s Fine Arts to follow the current “The Sheep Has Five Legs.” . . . Richard Egan and 20th-Fox special events manager Leo Pillot started a 10-city, nation-wide tour in behalf of “The View From Pompey’s Head.” The United Nations’ Dr. Ralph Bunche announced that Leonard Bernstein and Cornelia Otis Skinner will be featured in ceremonies dedicating the Building For Brotherhood, new headquarters for the National Conference of Christians and Jews, Nov. 11. . . . Danny Kaye was slated to spend November on tour on behalf of the United Nations Children’s Fund and related activities for Paramount’s “The Court Jester." . . . Warners’ “Sincerely Yours” world premiered in Chicago’s Chicago, with the femme fan clubs in a dither over the p.a. of the star. . . . 20th-Fox also slated Dana Wynter to make a 15-city tour with Richard Egan, his second, to pre-sell “Pompey’s Head.” , . . The schedule of American Releasing Corporation will be upped to one a month by mid-year, it was announced by president James Nicholson. . . . United Artists announced that Frank Sinatra has organized Kent Productions, Inc., to make six features for UA release. November 2. 1955 MOTION PICTURE EXHIBITOR 21 N£WS OF m TERRITORIES . . . Albany The sixth annual Christmas Salute for the Will Rogers Memorial and Research Laboratories at Saranac Lake, N. Y., was launched at a meeting in the 20th-Fox screening room. Distributor chairman Ray Smith outlined to branch managers, sales¬ men, and exhibitor representatives the work of the hospital, the goal of the drive, and the techniques to be used in reaching it. Also, literature was distributed, prior to the closed-circuit telephone talks by president Abe Montague, distributor na¬ tional chairman Charles J. Feldman, ex¬ hibitor chairman Moe Silver, and others. Officers of Variety Club Tent 9 for the next year will be Harold Gabrilove, RTA Distributors president; Lewis A. Sumberg, film attorney; Jack Goldberg, MGM branch manager; Norman Weitman, U-I branch manager; Irwin Ullman, Fabian area supervisor; Sylvan Leff, exhibitor and upstate representative, Realart Pic¬ tures; Jack Hamilton, Berio Vending Company manager; Charles Stevens; Aaron Winig; George H. Green; and Gene Teper. Nominated by a committee com¬ prising former chief barkers Harry La¬ ment and Leo Rosen, the crew was elected at the regular monthly meeting. Atlanta The monthly meeting of the WOMPI was held in the Variety Club. The presi¬ dent, Stella Poulnot, presided. A report was given to the membership on the 1955 national convention. Laura Kenny has been named convention chairman for the 1956 national meeting to be held in At¬ lanta Oct. 5-7. . . . The MGM theatres in Florida announced the closing of the Cove, Green Cove Springs, Fla. John Kirby, eastern and southern di¬ vision manager, Warners, with head¬ quarters in Atlanta, has been appointed midwest division manager. He replaces Ray Haines. . . . Otto Gross, once with the Rialto and Center, now with Bailey The¬ atres, is in the hospital. . . . Dave Williams, former branch manager, IFE, Charlotte, has been transferred to the Atlanta office, replacing John Jarvis, who has entered business for himself. Boston John Voudakis has taken over the lease on the Ritz, Gorham, N. H., from Nick Theodosis. Voudakis owns and operates the New Berlin House, Berlin, N. H., which he recently purchased and re¬ modeled into an attractive resort hotel for year-round patronage. . . . Mrs. Rose Fasano, who, with her husband, owns the Cummings, Fitchburg, Mass., has closed that house and has taken a lease on the Universal, Fitchburg. The Universal had been closed for the past four years and was recently done over and redecorated for the new lessees. . . . Betty Garrett, starring in Columbia’s “My Sister Eileen,” met the local press at a luncheon at the Sheraton Plaza arranged by publicists Jack Markle and Karl Fasick. . . . When the new Hallendale Drive-In, Hallendale, Fla., near the Gulf Stream Racetrack, opens in about a month, E. M. Loew will State Officials Named Honorary Variety Barkers _ ALBANY — A group of state officials, headed by Governor Averell Harri- man, have been made honorary mem- ers of Variety Club. The list includes Jacob K. Javits, attorney general; Carmen De Sapio, secretary of state; Arthur Leavitt, comptroller; Louis A. Wehle, conservation commissioner; George M. Bragolini, tax commission president; Joseph Kelly, motor vehicle commissioner; Judge Daniel Gutman, counsel to the Governor; and Michael Pendergast, safety division director. Governor Harriman wrote a letter of acceptance and thanks. It is hoped that a number of the honoraries among whom Mayor Erastus Coming has long been numbered, will attend a mid-November dinner at the Sher¬ aton-Ten Eyck Hotel. attend the opening. The drive-in is the latest in his circuit to be completed and is being built by Dick Rubin, Boston. The circuit’s new Auburn, Mass., drive-in now under construction will not open until next year. Francis Perry, Jr., who operates the Orpheum, Foxboro, Mass., for his father, has turned over the buying and booking to Daytz Theatre Enterprises. . . . The Exeter Street has returned to a double feature policy. . . . Louis Gordon, presi¬ dent, Lockwood and Gordon Enterprises, who is chairman, theatre division, 1955 Combined Jewish Appeal, has selected Edward W. Lider, general manager, Ya- mins Theatres, as his co-chairman. Their committee is made up of Phil Berler, Edward Canter, Theodore Fleisher, Harry Goldstein, Malcolm Green, Maurice Green, Max Nayor, Herman Rifkin, George Ro¬ berts, Benn Rosenwald, Irving Shapiro, Richard Smith, Robert Sternburg, and Nathan Yamins. . . . Liberace is expected in Nov. 4 to make three personal appear¬ ances at the Metropolitan, where his War¬ ners picture “Sincerely Yours” opens. . . . A1 Arzigian, operator. Park, Montello, Mass., for the past four years, has called it a day. In June he closed for the sum¬ mer but decided not to reopen this fall and is disposing of the equipment. He took a summer job as manager, Quonset. Drive-In, for owner Joe Stanzler, and has sold his Montello home to move his family to Providence, R. I., where they will con¬ tinue to reside. PROVIDENCE, R. I.. NEWS— Joseph Jarvis, owner-manager, Gilbert Stuart, Riverside, R. I., neighborhood house, celebrated the second anniversary of his theatre with an unusual party. Securing the cooperation of the Coca-Cola Com¬ pany, Swift and Company, McQuades Markets, and other local merchants, he served complimentary luncheons at all intermissions. His patrons also partici¬ pated in the presentation of 25 gifts every night, with a television set awarded as grand prize. . . . E. M. Loew’s Center, Pawtucket, and E. M. Loew’s Providence Drive-In simultaneously offered the first Rhode Island screenings of “Naked Amazon.” . . . While Columbus Day was Injunction Waived In Filmakers Suit Boston — In the suit brought by A1 Swerdlove and Federal Film Company of Boston against Filmakers Releasing Or¬ ganization, to permanently enjoin Fil¬ makers from distributing in New England its release “The Bold And The Brave” and seven other releases except through Federal Film under its franchise agree¬ ment, Federal Film Company has notified Judge William McCarthy, U. S. District Court, that it was unable to post a $25,000 surety company bond and it therefore waived temporary injunction previously granted by the court. Last week. Judge McCarthy heard the parties on Filmaker’s motion to dismiss the suit for a permanent injunction on the ground that the District Court in Massachusetts had no jurisdiction over Filmakers, of California. The Judge re¬ ceived briefs from both parties and re¬ served his decision, which he promised to announce shortly. celebrated locally with a number of com¬ petitive attractions, including a parade, marathon, football, and hockey games, attendance at most downtown first-runs was reported satisfactory. Buffalo Roger Baker, WGR radio sportscaster, has been booked as speaker for the men’s luncheon. Variety Club, Nov. 28. Mem¬ bers of the Women’s League are saluting Audrey Wagner, charter member, who graciously accepts and carries out suc¬ cessfully all tasks requested of her and works untiringly on fund-raising cam¬ paigns and committees. . . . New mem¬ bers of Tent 7 are Rae Breslow, Sam Geffen, Edna Gladner, George H. Mac- kenna, Ida Marked, Gertrude Maxwell, Dolores Stephen, Jerome Wechsler, Lee Wechsler, and Charlotte Smith. . . . Vol¬ unteers are urgently needed by the Wo¬ men’s League for the Merchant Collection campaign for the Cerebral Palsy Clinic at the Children’s Hospital. The drive gets under way Nov. 4. Volunteers are asked to contact Gertrude Bleich, who is handling distribution. Indoor theatre col¬ lections start out-of-town on Nov. 11, and in town on Nov. 24. . . . Chuck Healy, sportscaster, WBRN-TV, spoke at the monthly men’s luncheon in the Variety Club and a large crowd of members turned out. Open house was held last week. . . . Liberace was at the Buffalo Airport for one hour last weekend on behalf of his first feature film, Warners’ HAYCO COVERS Custom made for all makes and models of theatre chairs. JACK HAYES SEATING SERVICE R. D. No. 2 CATO, N. Y. MANAGER AVAILABLE tor Greater Boston. Formerly General Manager of independent chain. Experi¬ enced in all phases of show business. BOX 174 M. P. EXHIBITOR, 246-48 N. Clarion St., Phila. 7 November 2, 1955 22 MOTION PICTURE EXHIBITOR Arbitration On Agenda For Allied Convention Chicago — Inquiries whether arbitration will be included in the proceedings of the National Allied convention here next week were answered by Jack Kirsch, general chairman. Independent exhibitors appear to be anxious to know how the draft of an arbitration plan, recently re¬ leased, compares with the one rejected by Allied three years ago. Kirsch said that exhibitors attending the convention may be sure that the subject will be fully and clearly presented to them. Provisions of benefit to them will be pointed out, and they will be reminded of all important helpful provisions that have been omitted. And they will be warned against any provisions that are harmful or of questionable legality. According to National Allied general counsel, Abram F. Myers, the arbitration draft has a bearing on and seriously ag¬ gravates the evils of the pre-releasing practice which is now causing exhibitors concern. “Sincerely Yours.” He was welcomed by city officials and members of the Liberace Fan Club, of which Christine Nowacien, Depew, N. Y., is president. He also was interviewed by press, radio, and TV. The monthly luncheon and meeting of the Women’s League of Tent 7, Variety Club, was held last fortnight in the Dela¬ ware Avenue headquarters. The Chord- Jills quartette entertained. The guest of the day was Maria Riva, daughter of Marlene Dietrich, who also visited the Variety Club Cerebral Palsy Clinic in the Children’s Hospital. . . . Bay Road resi¬ dents critized the proposed construction of an addition to a bingo hall in Willow Point Park, Webster, N. Y. The town’s Zoning Board of Appeals reversed de¬ cision in the application of Jack Garliner, owner and operator of the amusement park, for a 110 x 35 foot addition. . . . The children of members of the Variety Club, who through their own efforts last sum¬ mer raised $214 for the Heart Fund by presenting a skit on the grounds of Pearl Rosenfield’s home, gave a repeat per¬ formance in the Delaware Avenue head¬ quarters. . . . Jerry Evarts, Buffalo Cour¬ ier-Express columnist, will speak at the Prominent guests seen at the recent annual two- day meeting of Chakeres theatre managers at the Campbell Inn, Lexington, Ky., were, left to right, Phil Chakeres, president, Chakeres Thea¬ tres, Inc., Springfield, O.; Gene Lutes, Kentucky district manager; A. B. (Happy) Chandler, key¬ note speaker and candidate for Kentucky gov¬ ernor; Joseph Leary, Louisville attorney and toastmaster; and Frank Collins, Chakeres gen¬ eral manager. Women’s League, Variety Club, luncheon on Nov. 19. . . . Murray Whiteman, past chief barker. Variety Club, is in Millard Fillmore Hospital recuperating from a heart attack suffered a few weeks ago. Charlotte The Riverside Drive-In. Burnsville, N. C., has closed down to weekend opera¬ tion. . . . The Drive-In Theatre, Kinston, N. C., has closed for the winter. . . . Mrs. Pauline Griffith, secretary, Theatre Owners of North and South Carolina, is still a patient at Memorial Hospital, suffering from a lung condition and hip injuries received in a fall. . . . C. A. Dandelake, owner. Colonial, Majestic, and Tar, Tar- boro, N. C., has sold the houses to Glenn Davis, Tampa, Fla. Davis is widely known here for his interest in the Howell circuit, Smithfield, N. C. Rudy Howell will do the buying and booking for the three the¬ atres. Dandelake was president. Theatre Owners of North and South Carolina, un¬ til he resigned recently to move to Cali¬ fornia, where he will take up new duties with Makelim Productions. Howard An¬ derson, Anderson Theatres, Mullins, S. C., will assume duties of TOANSC for the unexpired term of Dandelake. . . . Center- view Drive-In, Dunn, N. C., is closed. . . . The Eden, Bath, N. C., has closed. Ohio Obscenity Suit Charges Are Switched Columbus, O. — Misinformation concern¬ ing the effective date for the new Ohio obscene movie and comic book law caused Lorain City, O., prosecutor Ray Miraldi to withdraw a section of his charges against Richard Kline, manager, Lorain Drive-In, who was charged with violation of the law for exhibiting “Teaserama” to minors and with having in his possession obscene movies. Miraldi withdrew the first count after the defense entered a demurrer action last week. Miraldi substituted a similar count against Kline under the old Ohio law, which provided for penalties for showing indecent movies without regard to the age of viewers. Miraldi admitted that the substituted charge would be more difficult to prove than the first one. The second charge will be retained, and Kline will be prosecuted for having obscene films in his possession under the new law which went into effect the same day as Miraldi’s officers confiscated the film. The actual arrest was made the day before, in the belief that that was the date of effective¬ ness for the new law. The Variety Club will hold its 15th an¬ niversary banquet Nov. 11 at the Hotel Charlotte, it was reported by chief barker John H. Vickers. This year’s banquet will be held in honor of the Variety Club Eye Clinic, which has been in continuous operation in the Professional Building since 1942, Vickers said. The program will include music by the Viennese Ensemble and installation of new officers, who were to be elected at the general membership meeting Oct. 31. R. J. Alander will be master of ceremonies. After the banquet, open house will be held at the club rooms over the Delmonico Restaurant. . . . Sam Sanders, booker. Paramount, is out of the hospital and back at work. . . . Gladys Hawkins, vice-president, WOMPI. was elected national corresponding sec¬ retary at the national convention in New Orleans. . . . WOMPI welcomes Irene Monahan, a new member from Screen Guild who has returned to Film Row after living in Augusta, Ga.. for two years. The Starlite Drive-In and the Century, Lincolnton, N. C., and the Lester, Cherry- ville, N. C., were recently sold by A. E. Miller, Lincolnton Amusement Company, to E. G. Stellings, Phil G. Gossett, and C. B. Trexler, Stellings-Gossett Theatres. Inc., Charlotte. William C. Sutton will manage the newly-acquired situations for the circuit. Miller retained his Center, Maiden, N. C. Chicago On releasing the program for the Na¬ tional Allied convention at the Morrison Hotel next week. Jack Kirsch, general chairman, said that it “promises to be one of the most exciting in the history of Allied.” . . . After 35 years of continuous operation, the Astor, owned by Danny Newman, is being razed to make way for the new $500,000 Chicago Loop Orthodox Synagogue, with some of the land footage for an adjoining restaurant. . . . Final pleas by lawyers were made before Master-in-Chancery David Shipman in the “Game Of Love” controversy. His de- Exhibitors and Columbia personnel recently gathered in the Cincinnati exchange to herald the opening of the Jack Cohn Sales Drive. Left to right are Phillip Borack, Tri State booker; William Stanforth, Columbia salesman; John Stallings, Clinton, Blanchester, O.; Ross Spencer, Columbia officer manager; William Ciegg, Rialto, Dayton, O.; Margaret Woodruff, Columbia booker; Dave Stonger, Columbia salesman; Phil Fox, branch manager; Harold Rullman, Columbia salesman; Lloyd Hildebrand, Ohio, Dayton, O.; and Robert Laws, Columbia booker. November 2, 1955 MOTION PICTURE EXHIBITOR 23 cision in the case will be presented to Federal Judge Samuel Perry, in whose court suit was filed, attacking the action of the police censor board, which banned the film. Mrs. June G. Brenkert, 61, wife of Karl Brenkert, founder, Brenkert Light Pro¬ jection Company, died in Detroit. . . . Wally Heim, promotionist. United Artists, was best man at the wedding of James Michener and Mari Sabusawa. They met when Michener came here to plug the movie version of his “Bridges Of Toko- Ri.” . . . The ladies of Variety Club spon¬ sored a Hallowe’en party which was largely attended by members and guests. There was entertainment and a buffet supper. . . . Lee Affbleck was named York manager, Elmhurst, Ill. . . . Amend Sears opened his new Silver Drive-In, Linden, Mich. . . . Rollin Stonebrook, former Palace manager, returned to the lure of the theatre. He has joined the Pioneer Theatre Circuit, Cherokee, la. Nominations for the Variety Club crew of 1956 have been made as follows: Harry Balaban, E. L. Goldberg, Jack Kirsch, Sam Levinsohn, William Margolis, Nat Nathanson, Lou Reinheimer, Jack Rose, John Semdalas, Ralph Smitha, and Dave Wallerstein. They were named by the 1955 crew. According to the by-laws, other nominations may be made at the time of the election, which were to be held in the clubrooms. Congress Hotel, last week. . . . The Chicago is the latest to contract with AGVA for its welfare program. This means that all stage acts are now insured while going to and from the theatre, while on stage, and during rehearsals. . . . Variety Club theatre col¬ lections for La Rabida Sanatarium, its main charity, brought more than $50,000. . . . The annual Hallowe’en party of Var¬ iety Club, in which the Women’s Variety Club participated, was held last week. An open house party for members, wives, and guests was held earlier. . . . The first movie produced entirely in Israel, “Hill 24 Doesn’t Answer,” will be premiered today (Nov. 2) at the Ziegfeld. Cincinnati Mrs. Louise H. Huss, widow of Frank W. Huss, pioneer theatre owner, died at her home here. Her husband acquired his first local house in 1905 and founded Associated Theatres, now operated by his son, Frank W. Huss, Jr. The circuit in¬ cludes the downtown Royal, built in 1909, and oldest local house in continuous oper¬ ation. ... In on business were T. O. Mc- Cleaster, 20th-Fox division manager, and Duke Hickey, U-I publicity. . . . Columbia reported saturation area bookings for “Count Three And Pray.” ... In an early morning break-in of the nabe Covedale, thieves looted vending machines of $100 in cash. COLUMBUS, O., NEWS— Rein Raba- kukk has been appointed assistant man¬ ager, Loew’s Ohio. Rabakukk formerly was a member of the staffs of Loew’s Theatres in Boston and Syracuse, N. Y. . . . Arthur H. DeBra, director of com¬ munity relations. Motion Picture Associa¬ tion, was guest speaker at the opening meeting of the Columbus and Franklin County Motion Picture Council. DeBra’s subject was “Making Movies of To¬ morrow.” . . . Norman Nadel, theatre editor, Columbus Citizen, invited a panel Seen at a meeting in Denver setting up the new Rocky Mountain division by Paramount were, left to right, Neal East, western division man¬ ager; Hugh Owen, Paramount vice-president in charge of sales; Phil Isaacs, former branch manager in Washington, D. C., who is manager of the new division; and Jim Ricketts, Denver branch manager. of local lawyers to act as a jury in a preview of MGM’s “Trial” at Loew’s Broad. Nadel ran a feature with art on the lawyers’ discussion following the screening. The stunt was arranged by manager Robert Sokol, Broad. . . . Jarma Lewis, seen in MGM’s “The Tender Trap,” was a visitor in advance of the opening of the picture. Miss Lewis attended school in Columbus during World War II. . . . Manager Walter Kessler, Loew’s Ohio, acted as a stand-in for Jane Russell in the presentation of a trophy to Mrs. Gladys May, waitress at Kuenning’s “19” Restaurant here. Mrs. May won the title of “Miss Perfect 36” in a contest open to all Ohio waitresses and conducted by the Ohio State Restaurant Association. Cleveland Ray Essick reports that last minute complications prevented from materializ¬ ing the deal to acquire the RKO 105th Street which, he previously announced, would be operated by the Essicks. The house, scheduled to reopen on Oct. 15, therefore remains dark. . . . Meyer Fine, president. Associated Theatres Circuit, is still in the Mount Sinai Hospital, where he underwent surgery. . . . Jack Ochs, booker, Ochs drive-in circuit, flew to Florida to look over the recently acquired Tampa and Dania theatres, and also to investigate other deals. . . . Andrew Martin, owner. Royal and Dayton, Akron, O., was again elected president. Greater Akron Independent Theatre Owners As¬ sociation. Others elected were vice-presi¬ dent, Louis Ratener, Montrose, Magic City, and SkyView Drive-Ins, and secre¬ tary-treasurer, Rino Alessio, Lina. Arthur Spaeth, drama and movie critic, David Idzal Resigns From Fox Management DETROIT — David M. Idzal, man¬ aging directoi'. Fox, announced his resignation. Idzal said he would re¬ main in Detroit as a consultant in promotional and other activities deal¬ ing with show business. Idzal first took over the reins as Fox managing director in 1928 as di¬ vision manager, and three years later as managing director. He is succeeded by Robert Bothwell. Idzal will remain at his desk until November. Kentucky Allied Unit Names First Officers Louisville, Ky. — The first annual elec¬ tion of officers and directors of the Allied Theatre Owners of Kentucky, Inc., was held last fortnight at the Seelbach Hotel here, with the following elected as initial officers of the organization: president, E. L. Ornstein; vice-president, Joseph M. Reiss, and secretary and treasurer, Fred Switow. Directors named were district one, W. E. Horsefield, Luther Herron, Arthur Morris, and E. L. Ornstein; for district two, Ro¬ bert T. Enoch, Wilbur O. Fields, Louis A. Arru, Joseph M. Reiss, Jack Powell, and Fred T. Switow; for district three, Mrs. Hallie Fisher, Vance Schwartz, and Floyd D. Morrow; for district four, Anna Belle Ward and Charles L. Seale. A resolution favoring federal control of film rentals and other trade practices was voted on and approved by the new asso¬ ciation, and the national director was in¬ structed to advise the National Allied board meeting in Chicago next week of the sentiment of the Kentucky unit. The next directors meeting was scheduled for ATOK headquarters, Nov. 17. The News, speaking before the members of the Motion Picture Council of Greater Cleveland, defended the alterations made in screen versions of popular books and plays. “Different media require differ¬ ent treatment,” he told the members dur¬ ing a question and answer period follow¬ ing his talk as guest speaker on the subject, “How a Critic Judges a Picture.” Spaeth also came out unequivocally against movie censorship, claiming that any censorship of communications media is an inroad against democracy. . . . The Cleveland Cinema Club held a meeting last week in the Higbee Lounge. Lunch¬ eon followed the morning business session. Mrs. Sallie Swisher is the club’s current president. Denver As a result of the recent death of Tom Brennan, Northern district manager. Fox Inter-Mountain Theatres, the district headquartering in Denver has undergone a shuffle. Ray Davis, manager, Denver metropolitan district, returns to the north¬ ern district, taking with him Boulder, Longmont, and Ft. Collins. Davis man¬ aged the northern district for 16 years. The subsequent-run houses in Denver are added to the southern district, which is managed by Harold Rice, while the Denver first-runs will be supervised by Robert Selig, division manager. Ralph Batschelet h^ returned to the company as manager of merchandising. . . . Clar¬ ence Olson, former branch manager. United Artists, has been named district manager. United Film Service Rocky Mountain district. . . . Planning to attend the conventions in Chicago in the early part of November are Mr. and Mrs. Sam Langwith, Mr. and Mrs. Fred Anderson, Jean Gerbase, Joe Stone, Mrs. Ruth Wolf- berg, Tom Smiley, Jack Wodell, L. J. Albertini, all of Denver; Mr. and Mrs. Neil Beezley, Burlington, Colo.; Mr. and Mrs. Fred Hall, Akron, Colo.; Mr. and Mrs. James Peterson, Littleton, Colo.; Mr. and Mrs. J. K. Powell, Wray, Colo,; and Dr. and Mrs. F. E. Rider, Wauneta, Neb. November 2, 1955 24 MOTION PICTURE EXHIBITOR Exhibitors Help U-l Open New Exchange Memphis — Universal-International ex¬ ecutives were joined by local exhibitors here last week for the opening cere¬ monies of the new U-I exchange building at 138 Ruling Avenue. Also participating were delegates to the convention of the Tristate Theatre Owners. The new Memphis exchange is part of U-I’s long range program of rebuilding branch offices from coast to coast. The Memphis branch is the 11th new office to be opened since the program was launched in 1948. New exchanges opened are those in Atlanta, Buffalo, Chicago, Dallas, Kan¬ sas City, Los Angeles, Minneapolis, Phila¬ delphia, Pittsburgh, and Washington. Charles J. Feldman, U-I vice-president and general sales manager, headed the list of executives present for the opening. Others were F. J. A. McCarthy, southern and Canadian sales manager; F. T. Mur¬ ray, manager, branch operations and maintenance; and James Frew, district manager. Richard C. Settoon is Memphis branch manager. Detroit William Green, Cinerama midwest pub¬ licity and advertising director who heads the Michigan Showmen’s Association, has signed up the Music Hall projection staff as new members. Included are Gary Lamb, Marius Dufforc, Matt Raskin, Bruce Greenhaw, Harold Blough, Ray Gagnon, H. Owen Gates, and Glenn Hamden. . . . Daniel Bzovi and Thomas Pascu have officially opened them Holiday Drive-In, Trenton, Mich. The airer cost nearly $400,000 and has a capacity of 1200 cars, with room for expansion to handle 2,500. . . . Foreign students at Wayne University were guests of Cinerama at the Music Hall recently. They were selected by the University foreign counselor, who said their only glimpse of America had been from a train window traveling from port of entry to Detroit. . . . The Bureau of Censors cut 8,030 feet of film during August. Of this, 30 feet was cut from an American film. All motion pictures re¬ viewed during September, totalling 390,- 300 feet, were cleared. . . . George H. Waltensperger, 82, pioneer theatre owner, died recently. He is survived by one son, George, who is still active in the indus¬ try. Wayne Roberts has been elected to suc¬ ceed Clifford Vericker as commander. Theatrical Post, American Legion. Others elected were, senior vice-commander, Lloyd Burrows, Fox; junior vice-com¬ mander, Robert Seeley, Altec Service; adjutant, Robert Juckett, Victory; finance officer, William Bradley, Rivola; historian, Eiarl McGlinnen, Fox. Gil Light, president. Local 199, was the presiding officer. Light was the Post’s commander when the or¬ ganization was founded more than 20 years ago. . . . The Motion Picture Ex¬ hibitors of Michigan honored Joseph J. Lee, branch manager, 20th-Fox, with a testimonial luncheon last fortnight at the Veterans Memorial Building. The occasion marked Lee’s 30th anniversary with 20th- Fox and his many achievements in the industry. . . . Robert McNamara is now the owner, the Mexico, formerly the Morris Relder, U-I sales manager in Kansas City, has been promoted to the post of branch man¬ ager there, replacing Jack Langan, resigned. Model. . . . Mrs. Sophie Hilke, owner, Perrien, has leased the building to a neighborhood church group. . . . The Your, owned by Fred DeLodder, has also been leased to a church group. . . . Gerry Kaufman, former owner. Flamingo, is now managing the Del-The, succeeding Val Ortman. . . . Henry Mayer has left War¬ ners as office manager. He is succeeded by Harold Morrison, formerly with U-I. . . . Lou Marks, branch manager, MGM, is the father of a boy, Martin Gregg. Like Marks, his son bears the initials “MGM” also. Jacksonville Tom Sawyer has been promoted from his former post as city manager, FST, Tampa, to the booking staff, FST home office here, replacing P. J. Hillman, who resigned to move to New York. Sawyer’s old post has been taken by Norris Mc¬ Collum, who has been the assistant to Bob Harris, FST confection sales department. . . . The Audience Awards Poll is getting through to the public in appeals made by a committee composed of Buford Styles, U-I branch manager; Horace Denning, Dixie Drive-Ins district manager; and LaMar Sarra, FST vice-president. . . . Reported on tour of Martin Theatres in Florida was Mack Grimes, home office, Atlanta. Variety Women^s Unit Reports On Fund Raising MIAMI, FLA.— The Variety Club women’s committee held a joint meet¬ ing of the fund raising group and the hospital service committee and re¬ ported that the women’s division raised over $9,461 for the Conmiittee of 1,000 Drive. There are a total of 360 paid up members of the women’s committee. The hospital service committee has over 50 volunteer workers devoting their time to the patients at Variety Children’s Hospital, with 870 hours having been given in the last quar¬ ter. The committee will have its an¬ nual hat show on Nov. 7, a popular fund-raising event. The Variety Club’s Agricultural and In¬ dustrial Fair at the Gator Bowl Nov. 10-19 will receive an assist from WOMPI mem¬ bers, who will serve as ticket takers. . . . A large gathering of exhibitors and dis¬ tributors attended a drive meeting for the Will Rogers Memorial Hospital in Buford Styles’ office at U-I. . . . Florida’s senior U. S. Senator, Spessard L. Holland, has accepted an invitation to address the Mo¬ tion Picture Exhibitors of Florida con¬ vention here at the Hotel Roosevelt, Nov. 6-8. . . . Jimmy Frew, U-I, and Paul Wil¬ son, 20th-Fox, were here to visit branch offices and call on circuit leaders. . . M. C. Moore, who formerly operated the Lake Shore, now has the Coose, Gads¬ den, Ala. MIAMI, FLA., NEWS — Wometco launched its fourth annual Showmanship Contest with a breakfast meeting for all managers and assistants at the Biscayne Terrace Hotel. The contest has the theme of “It’s Teamwork That Counts,” with the houses divided into groups of either four, five, or six theatres. Each team will com¬ pete as a group against the others, to achieve the highest combined gross per¬ centage, compared to the same period in 1954. Each man on the winning team will win $250; each man on the second high¬ est team will wm $150; and each on the third highest team will win $75. Also there will be a $100 prize to the individual showman who achieves the best attend¬ ance showing against last year. . . . Sig Eisenberg was elected chief barker. Tent 33, Variety Club. He will take over from present chief barker Maurey Ashmann on Jan. 2. Other 1956 officers elected were George Storer, first assistant chief barker; Victor Levine, second assistant chiet barker; A1 Murcur, doughguy; and Frank Maury, property master. Other members of the crew are Carl Gardner, Richard Wolfson, George MacLean, Albert J. Hirsch, Woodrow Giordano and Abe Gurivitz. . . . Paul Grosso, Wometco maintenance chief. Ft. Lauderdale theatres, became the father of an eight-pound boy, Marty Anthony. ... A “substantial con¬ tribution” was added by Mitchell Wolfson and Sidney Meyer, Wometco coowners, to the H. H. Hyman Memorial student loan fund for individual needs of students in the University of Miami medical school. The amount of the contribution was not revealed. Los Angeles Lou Morgan, independent film distri¬ butor, is resting at home after suffering a heart attack. . . . Succeeding Harold Wyatt as booker. Fox West Coast, is Earl Peterson. . . . Jerry Schwartz, associated with attorney Ezra Stern, was celebrating the arrival of a new baby boy by giving out boxes of the traditional cigars. . . . Stan Cohen, who resigned his post as salesman, Manhattan Films, has joined the Kranz-Levin office as booker. . . . Lloyd McCullough has resigned as office man¬ ager, RKO, with no successor having been named for the post. . . . Resting at Cedars of Lebanon Hospital after surgery, was Jeanette Banks, secretary, 20th-Fox branch manager Morrie Sudman. . . . The Sero Enterprises have taken over the Lyric, Salt Lake City. ... At a recent meeting of the officers of the Film Row Club, plans were made for the annual Christmas Dance, to be held Dec. 10. Also November 2, 1955 MOTION PICTURE EXHIBITOR 25 discussed were ideas to build up a supply of blood for the Flm Row Club Blood Bank. . . . Mike Rosenberg, president. Principal Theatres, is resting at the Cedars of Lebanon Hospital after a heart attack. New Haven Branch managers had a “tee off” meet¬ ing at the 20th-Fox screening room for the Will Rogers Hospital Christmas Salute. Shep Bloom is distributor chairman. Jim Tottman represented Harry Feinstein, exhibitor chairman. . . . Folks in the area were glad to hear that Sid Cooper, former UA New Haven branch manager, has been upped to district manager. United Artists central section. . . . Another former New Haven branch manager, A1 Kane, Para¬ mount, was shifted to the Washington branch manager’s post vacated when Cooper was promoted. . . . Dick Carroll and Frank Manzi, Paramount bookers, are looking forward to the co-operation of Connecticut exhibitors during the Paramount bookers’ drive in December. . . . Chester Pickman, Paramount sales¬ man, was feted at a special bachelor’s luncheon at Kaysey’s Restaurant last week. He’ll be married this month. . . . Congratulations were in order to Lou Cohen, Poli, Hartford, Conn., on his 35th wedding anniversary. . . . Demolition of the Loew Poli Bijou has started to make room for parking facilities for the First National Bank. Sal Nifosa is the new operator. Music Box, New Britain, Conn. . . . Student salesman at 20th-Fox is Paul Tison. . . . The Whalley had benefit show for the National Council of Jewish Women. . . . The Ville, Waterville, Conn., had U. S. Army Recruiting Station Color Guard in new green uniforms on stage for “To Hell And Back.” . . . Nicholas DiAntico, man¬ ager and projectionist, Guilford, Guilford, Conn., died following a heart attack. Frederick Dandio, White Way, is one of his survivors. . . . The West End, Bridge¬ port, Conn., started a new china deal. HARTFORD, CONN., NEWS — Lord’s Circuit, taking over the 1,400-seat Poli, Norwich, Conn., on sub-lease from Loew’s Theatres, Inc., changed the name to Lord’s Midtown. The new manager is Joseph Comrack, formerly manager. Lord’s Nor¬ wich, with Comrack’s assistant, Mrs. Lil¬ lian Coughlin, becoming manager of the latter situation. Ed Lord, circuit president, has put the house on continuous perform¬ ance policy on Saturday and Sunday, with weekday matinees at 1:30, and eve¬ ning performances at 6: 15. . . . Perakos Theatre Associates reopened the long- dark Arch Street Theatre, New Britain, Conn., owned by the Glackin and LeWitt interests. Peter G. Perakos, president, and Sperie Perakos, general manager, hosted a sizable trade delegation at a reopening program. . . . Joe Carroll, formerly with the Saddle River Playhouse, New Jersey, is now managing the concession building at the Meadows Drive-In. . . . Attorneys for the Frederick Petremont estate, Shel¬ ton, Conn., disclosed a group of persons were negotiating for a drive-in site on River Road, Shelton, with construction contingent upon proposed zoning code changes. East Hartford Family Drive-In, South Windsor, Conn., operated by the Bron- stein interests, has closed for the season. Seen is the late William C. Smalley, founder, Smalley Theatres, Inc., Cooperstown, N. Y., which celebrates its 42nd anniversary beginning Thanks¬ giving Day, with Mrs. Hazel S. Smalley currently at the helm. The theatre is first of metropolitan Hart¬ ford’s ozoners to shut down until spring, although a number of suburban spots have adopted weekend policy for re¬ mainder of the season. Joe Bronstein, general manager, Bronstein Drive-In En¬ terprises, attributed the immediate start of remodeling to the sudden closing. . . . Loew’s Poli and Palace have tied-up with Elm Street parking lot for reduced rates for patrons, both in afternoon and eve¬ ning. . . .Joe Longo, RKO exploiteer, was here ahead of the regional premiere of “Treasure Of Pancho Villa.” New Orleans Transway was asked recently to sus¬ pend transportation service to the Gay, Heidelberg, Miss., for the time being due to the death of owner Otto Gadin. . . . Alec Guinness, on a pleasure tour of the south, visited with Civic manager Johnny Roberts, where all his films are shown. . . . C. O. Fairbanks closed the Island, Sicily Island, La. . . . Jack Downing, owner. Haven, Brookhaven, Miss., is back at home after a week’s stay in the hos¬ pital. . . . Mr. and Mrs. W. S. Taylor, Laurel, Miss., theatre owners, spent a week here while their daughter, Evelyn, was cavorting in James Melton’s “Words and Music” on stage at the Civic. Miss Taylor is featured as a ballerina and as a comic mime in “Flicker Frolics,” a bur- leque on old-time movie stars. . . . Sam Ewing, Jr., Mississippi theatre owner, pur¬ chased the Trace, Port Gibson, Miss., from Mrs. Jake Abraham. Associated with his mother, he also operates the Fay, Fayette, and the Auto Vue Drive-In, Lorman. Liberace is scheduled to be here soon in connection with the opening of Warners’ “Sincerely Yours.” He will be accompanied by his brother George. . . . Joe Pentard was planning on an Oct. 15 reopening of the Star, Lafayette, La., which was closed for several months for extensive remodeling and the installation of wide-screen and CinemaScope equip¬ ment. J. G. Broggi office will continue to do the buying and booking. . . . H. H. Moreau closed the Tiger Drive-In, Marks- ville. La., for the season. . . . N. Solomon Theatre Company, McComb, Miss., ac¬ quired the Jim, Monroe, La., by purchase from McElroy Theatres, Shreveport, La. . . . Ralph Mann, manager. Hub Drive-In, Monroeville, Ala., asked Transway to suspend transportation due to closing for the season, and at the same time asked Crowds Attend Bow Of New UA Office New Orleans — A crowd of more than two hundred, including theatre owners, circuit executives, field representatives, representatives of various exchanges, in¬ dependent film buyers and bookers, sup¬ ply dealers, and a good number of WOMPI members were on hand for the opening ceremonies of United Artists’ new office building at 210 South Liberty Street last fortnight. Participating in the dedication were- home office executives B. G. Kranze, gen¬ eral sales manager; Milton E. Cohen, east¬ ern and southern division manager; Jules K. Chapman, supervisor, branch opera¬ tions; Duke Clark, Dallas branch man¬ ager; and Byron Adams, Atlanta branch manager, as well as George Pabst, south¬ ern district manager. City Commissioner Victor Schiro, in behalf of Mayor deLes- seps Moi’rison, in a welcome address saluted United Artists for their judgment in helping to modernize the city’s office and business structures, praised the com¬ pany for fine motion picture entertain¬ ment and its commanding position in the industry. He then presented the execu¬ tives with keys to the city and certificates of honorary citizenship. The new building, solely occupied by United Artists, will serve as the main office for the Gulf states area and head¬ quarters for Pabst. Alex Maillho, branch manager, Elizabeth Bacon, office manager, and salesmen M. J. Artigues, Claude Bourgeois, and Charles Pabst assisted Pabst and the home office executives as hosts. A buffet luncheon was served. them to resume the service to the re¬ opened Frisco, Frisco City, Ala., which was closed for remodeling. New York The second annual art exhibit of the 20th-Fox Family Club, including photog¬ raphy for the first time, is being held in the third floor reception room of the home office. The display will run through Dec. 16. The chairman of the exhibit com¬ mittee is Donald A. Henderson, treasurer and secretary of the film company. Other members of the committee are Larry Ayers, Bernie Bozzone, Edward Mack, Alan Silverbach, Harold Van Riel, and Harry Winikoff. . . . Tempoi'ary offices of the newly organized Trans-Lux Distri¬ buting Corporation will be in the Para¬ mount Building, 1501 Broadway, it was announced by George Roth, vice-presi¬ dent. . . . The five Goldwyn Girls arrived to appear in person at the world premiere of “Guys And Dolls” at the Capitol. Jean Simmons also was in town for the event. . . . IFE Releasing Corporation president Dr. Renato Gaulino and his wife arrived from Rome for a two-week stay to confer with IFE officials here. Cinema Lodge of B’nai B’rith held its first informal membership luncheon ses¬ sion last week at Toots Shor’s, climaxing the Lodge’s principal fund raising activity of the year on behalf of the B’nai B’rith agencies, involving the sale of 500 con¬ tribution share certificates for $25 each, with one of the purchasers being awarded a Cadillac. President Max E. Younstein presided. . . . Charles Smakwitz, Newark November 2, 1955 26 MOTIONPICTUREEXHIBITOR zone manager, and John McKenna, New¬ ark film buyer, Stanley Warner Jersey zone, were in last week to attend a two- day meeting at the home office. . . . Otto Hyman, formerly an Interboro Circuit manager, joined Columbia as print booker. . . . Ben Nuzzo, booker, Skouras Theatres, lecently was married. Philadelphia Two men who admitted participation in the “faked” $8,200 Arcadia holdup last February were sentenced to prison terms last week. The former manager, Joseph We re oil the More . . . to Seiie You Better! The NEW ADDRESS of and Superior Theatre Equipment Go. is now 311 N. 13th St., Philo. 7 or Phone Rl 6-1420 for fast, efficient service! PROGRESSIVE ELECTRIC CONSTRUCTION CO., INC. 240 N. 13th STREET • PHILADELPHIA 7. PA. Theatre Installations and Maintenance THEATRE MANAGER WANTED for a large Philadelphia independent chain. Experienced, honest, trustworthy and aggressive. Wonderful opportunity. BOX 175 M.P. EXHIBITOR, 246-48 N. Clarion St., Phila.7,Pa. FOR LEASE Suburban theatre, 12,000 population of city of 110,000, 60 miles from Philadel¬ phia. Bausch & Lomb CinemaScope, profit¬ able operation by present management for 15 years. Must lease immediately. BOX 176 M.P. EXHIBITOR, 246-48 N. Clarion St., Philo. 7, Po. FOR SALE 3-button General Register Automatic Ticket Machine, "Take up reels," 2 Sim¬ plex intermittent movements. Must sell immediately. BOX 177 M.P. EXHIBITOR, 246-48 N. Clarion St., Philo. 7,Pa. John Stanek, manager, SW Branford, Newark, N. J., recently presented a bouquet of flowers to Natalie Wood, who has on her left. Perry Lopez, and on her right, Nick Adams, who made a personal appearance at the theatre in con¬ junction with the showing of Warners' "Mister Roberts." Cullinan, had his sentence deferred, how¬ ever, until an investigation of his back¬ ground is completed. Cullinan allegedly set up the robbery to cover embezzlement of theatre receipts over a period of time. Leon Cohen, Vine Street Screening Room, was the hero (?) of the fire which raged on the third floor above Milton’s Restaurant, where Vine Street meets to eat. Cohen was the one who called out Fire Commissioner MacNamee’s fire lad¬ dies. . . . Arlene Cohen, bookers’ stenog¬ rapher, Republic, will be married Nov. 20. The girls at the exchange gave her a shower at cashier Mary Fox’s home. A1 Frank has announced that a 1,000- car drive-in, equipped with in-car heaters, will be opened the week of Nov. 20 at Amatol, N. J., five miles south of Ham- nionton and seven miles north of Egg Harbor City. The name of the spot will be the Circus. Other features will be the latest Berio Vending cafeteria-styled con¬ cession building. The screen will be 126 feet by 50 feet. . . . “The Divided Heart” was screened at Variety Club through the courtesy of Republic, and “Man With A Gun” through the courtesy of United Artists. . . . Dorothy Bass, 20th-Fox sec¬ retary, is recuperating following an oper¬ ation. READING, PA., NEWS— The fine the- Lanterman Captures Reade Drive Prize Oakhurst, N. j. Ralph Lanterman, manager, Community, a Walter Reade unit, Morristown, N. J., won the $1,000 cash award as first prize in the Jack Harris Drive, recently concluded. Pre¬ sentation ceremonies were held at the circuit’s headquarters here last week. On a point basis, Lanterman topped more than 40 competitors to win the prize. More than 13 awards, all in cash, were awarded by Edwin Gage, circuit vice-president, at a luncheon meeting. Second prize was won by Robert Hynes, manager. Strand, Plainfield, N. J., third prize by Mike Dorso, manager. Com¬ munity, Kingston, N. Y., and fourth prize by John Balmer, manager, Mayfair, As- bury Park, N. J. Judges in the drive were Gage; Nick Schermerhorn, general man¬ ager; Paul Petersen, assistant manager; Rose Deutsch, booker; and Sheldon Guns- berg, advertising-publicity director. atre library and museum of the late Paul E. Glase, Embassy and Fabian manager, who died in September, probably will be dispersed three ways. Glase left a will giving his collection of playbills and pro¬ grams, some almost 200 years old and dating back to the early English stage, to the Historical Society of Berks County. Glases’s theatrical library is left to a son, John, and daughter, Mrs. Margaret E. Ludwig, but his personal records of the theatre are given to the son. The remainder of the collection, in var¬ ious forms, goes to his son, with power to sell it to add to the residuary estate. Glase’s library and collection, more than 75,000 items, is regarded by New York and Philadelphia theatre librarians as ex¬ tremely valuable and as one of the finest in America. SCRANTON, PA., NEWS— Ed McGov¬ ern, Comerford manager, is rejoicing with his brother-in-law, Harold Watkins, who was recently advanced to Chief of Review, Internal Revenue Department here. . . . Comerford personnel is mourning the death of James McKinney, 50, former treasurer of the organization. . . . Robert George Kemp, manager, Montauk, Passaic, N. J., was congratulated recently by Stanley Warner execu¬ tive vice-president Samuel Rosen for being the winner of an all-expense paid trip to England for two, the national grand prize in the circuit's Movie Festival Drive at a victory celebration of the Newark Zone, which had won a major share of the national prizes. To the right of Rosen are Charles A. Smakwitz, Newark zone manager; Morton Bratter, national winner, miscellaneous income prize; Tony Williams, winner, district manager prize; and Nat Fellman, film deportment head. To Kemp's left are John McKenna, film buyer; Harry Kalmine, general manager of the circuit; George Birkner, Cinerama prize winner; Harry Goldberg, circuit ad head; and Milton Brenner, winner, zone's concession sales prize. November 2, 1955 MOTION PICTURE EXHIBITOR 27 Comerford, Distribs Defendants In Suit Scranton, Pa. — Claiming violation of the Sherman Anti-Trust Act, the operator of a closed Edwardsville, Pa., theatre last fortnight filed a $600,000 treble action lawsuit against Comerford Theatres, Inc. The plaintiff, Edwardsville Amusement Company, claims Comerford conspired with major film producers and distribu¬ tors in the showing of first-run movies in Kingston and Wilkes-Barre, Pa., before they could be shown in Edwardsville. Ed¬ wardsville claims it had to close its the¬ atre, causing a $150,000 capital loss, and lost from the date of its closing, Feb. 1 last to date, some $50,000 in revenues. Named as co-defendants with Comer¬ ford are 20th-Fox, Columbia, RKO Radio Pictures, Warners, Paramount, United Art¬ ists, and U-I. The suit was filed by at¬ torneys John J. Walsh and John J. Koz- loski. Since Feb. 1, 1951, plaintiff contends he has been unable to license and exhibit pictures purchased or rented from the distributors less than 28 days after they were first shown at Wilkes-Barre and seven days after showing in Kingston, in some cases 90 days. Plaintiff also charges conspiracy and unlaful restraint of trade. Fourteen days prior showing would be “reasonable clearance,” it is said, adding that Edwardsville was compelled to close the Grand in February, 1955, and lists its present value at $150,000, asserting the house cannot be used for anything else except a movie theatre without spending a large sum of money in conversion. Thompson has returned to his post in the Comerford accounting department follow¬ ing a lengthy illness. . . . The father of Angela Ryan, Rialto, died recently. Pittsburgh Another political subdivision in Alle¬ gheny County to raise the Sunday movie issue is Franklin Township. A referendum on this question will be put to voters there at the general election. Sunday movies also will be voted on on Wilkins - burg borough and in North Versailles Township. . . . Jess Cramblett, owner and manager, Village, Salisbury, Pa., acquired the Roxy here, formerly operated by the Steifel Brothers. George R. Carey, 69, local theatre elec¬ trician whose career backstage spanned a half a century, died last fortnight in St. Francis Hospital after a brief illness. . . . Mrs. Mario Battiston, wife of the Ex¬ port, Pa., exhibitor, underwent surgery at Braddock Hospital. . . . Mrs. Paul Kleeber, wife of the SW circuit accountant, was in Pittsburgh Hospital for surgery. ... A free show at the Manos, Tarentum, Pa., marked the celebration of national Ki- wanis Kids Day. Bud Fike, manager, en¬ tertained the community’s youth while Kiwanis brothers were busy on the streets selling copies of a special edition of the Valley Daily News, proceeds of which go to underprivileged children. . . . “The Kentuckian” paintings of local art¬ ist Robert R. Young are being displayed in the lobby of the Penn. C. C. Kellenberg, 20th-Fox sales man¬ ager, was named “Mr. Variety” by Andy Mr. and Mrs. Earl Arnold, manager, Rialto, Allen¬ town, Pa., were recently presented with a $200 U. S. Savings Bond by Ed Gallner, Philadelphia area press representative for MGM, after they were awarded first prize for the promotion of "The Glass Slipper." Battiston, theatre broker, who presented him with a six-inch statuette of the Barker, a special, hand-created plaster job complete with paint and a diamond stud. Kellenberg is a former chief barker of Tent 1. . . . Mrs. John Moriarty, wife of the SW auditor, is home from Shadyside Hospital following an emergency oper¬ ation. . . . Workmen started clearing the property between the UA-NTS-20th-Fox building and the Paramount building for construction of the new 20th-Fox one- and-a-half story building. Reports are that an aluminum fabricating outfit will occupy the present 20th-Fox quarters next spring, and that UA and NTS will remain in present quarters if a new lease is signed. . . . The Penn sneak-previewed “Trial” and the Squirrel Hill sneaked “The Divided Heart.” . . . Dave Leff, for¬ mer local film man who was selling the¬ atre printing here, returned to Buffalo. ... A number of outdoor theatres in the area have gone dark week nights, playing only weekend dates. . . . The anti-trust case brought by the Eastwood, Penn Township, against film distributors and theatres here, is scheduled for hearing soon before Federal Judge Joseph P. Wilson. . . . Margaret McGeever, MGM booker, was confined to her home with a leg injury. St. Louis Fimeral services for Archibald H. Hosier, president, St. Louis Theatre Sup¬ ply Company, were held at St. Andrew’s Episcopal Church, Edwardsville, Ill. Hosier was prominent in civic life and he num¬ bered his friends by the hundreds. Most of them were present or represented at the funeral. . . . State Senator Ed V. Long, Clarksville, Mo., owner, Trojan, Troy, Mo., and Orpheum, Elsberry, Mo., was among the Missourians who received high hon¬ ors at the Washington meeting of the Supreme Council Thirty-third Degree, Ancient and Accepted Scottish Rite Mas¬ ons of Southern Jurisdiction. He received the thirty-third degree of Masonry. A number of changes in the managerial staff of the Fox Midwest Theatres in the area have been announced. Leon Koch, manager. Grand, DuQuoin, Ill., has been promoted to manager, Capitol, Benton, Ill., while Harold Smythe, assistant man¬ ager, Lincoln, and manager, Illinois, Belle¬ ville, Ill., succeeds Koch at DuQuoin. Dale Thornhill, who had been manager, Capitol, Benton, has taken over managership, Illi¬ nois, Centralia, Ill., succeeding Pete Increased Attendance Stressed At SW Meet Philadelphia — Increased theatre attend¬ ance was the keynote struck by Ted Schlanger, Philadelphia zone manager. Stanley Warner, at a meeting of all SW managers and department heads held here last fortnight. All discussions during the two-day session revolved around this subject. Harry Goldberg, national advertising director, gave a comprehensive explana¬ tion of the COMPO Audience Awards Poll, and detailed the launching of a con¬ test which is to take place in December. An interesting feature was a seminar conducted by Henry Eberle, sound de¬ partment head, who graphically illustrated his presentation with sound and projec¬ tion equipment. Another feature of the meeting was the distribution of prizes for the winners in the recent Stanley Warner National Drive. Birk Binnard, advertising-publicity head, gave a comprehensive discussion on promotion and public relations and the importance of making every effort to de¬ velop the new young screen talent. It was pointed out that processes such as Cinerama, CinemaScope, VistaVision, and Todd-AO act as great stimulants with the public, but people in the business should not wait around for someone to deliver revenues for them. Rather, they should go out and improve attendance with their own hands and through their own contacts and efforts. Every individual was urged to do his very best and not to get out of the habit of working hard. Pekarek, who has been transferred to the manager’s position, Illinois, Jacksonville, Ill., replacing W. W. Hilsabeck, resigned. Carl Lowery is the new manager for the Globe, Christopher, Ill., succeeding Clyde Patton, who has been transferred to the Kansas territory for the Fox Mid¬ west circuit. It is reported that Hilsa¬ beck is joining the managerial staff of another important circuit in the area. San Antonio The J. G. Long Theatre Circuit held a meeting at Bay City, Tex., for the man¬ agers of theatres throughout the state. A special screening was held of 20th-Fox’s “Seven Cities Of Gold.” The group heard a talk by J. G. Long and prizes were awarded the managers for their work in various categories. . . . The Grand and Port, Houston, Tex., recently under lease to Montgomery and Alexander, are now being handled by Texas Theatre Service, owned by Ed Green, which is doing the buying and booking. . . . Mr. and Mrs. J. B. Roberts, owners, Ritz, Richardson, Tex., are preparing to build a drive-in there which will be ready by early spring. It will be equipped for Cinema - Scope and wide-screen. Wide-screen and CinemaScope also are being installed in the Ritz. . . . One of the largest purchases of film by a television station in the southwest has been announced by KENS- TV. The station purchased for showing 156 “Foreign Intrigue” and 126 “My Little Margie” programs for daytime showing; 33 “My Hero” films starring Bob Cum¬ mings; and 26 “Colonel March Of Scot- Novemher 2, 1955 28 MOTION PICTURE EXHIBITOR Varied Program Set For MITO Convention St. Louis — “Do It Yourself” will be the theme of the 1955 annual meeting of the Missouri-lllinois Theatre Owners, a TOA affiliate, to be held at the Hotel Chase here, Nov. 21-22. The program will in¬ clude as speakers a number of theatre owners and managers who have actual experience with exhibitor problems in the St. Louis territory, and the chief ob¬ jective shall be to put more of the film patron’s dollar into the exhibitor’s pocket. As in the past, men prominent in pro¬ duction and distribution are invited to attend the MITO gathering, along with leaders from the manufacturing and equipment business. TOA will be repre¬ sented by president Myron Blank, Des Moines; Herman M. Levy, general coun¬ sel, Hartford, Conn.; and field representa¬ tive George Gaughan, Memphis. The chief social event will be a banquet the evening of Nov. 22, at which Miss Film Row of St. Louis, 1955 will be elected and crowned. It was announced at a recent meeting of the officers and directors that practic¬ ally all of the available space for the trade show to be held in connection with the meeting has been reserved by man¬ ufacturers and distributors. It promises to surpass any similar show for a MITO gathering. Several producers are making arrangements to send stars and starlets to the conclave. land Yard” with Boris Karloff, a total of 341 films. Kenny Stroud, longtime employe, Mar¬ ket Street Drive-In, Houston, has been promoted to manager. Harold Mitcha- more is owner. . . . City Electric Com¬ pany, Laredo, Tex., has been awarded the contract to design and set up electrical wiring in the huge twin-screen drive-in under construction there. John Block, is building the 1,000-car ozoner. . . . The Ben, Benjamin, Tex., has been reopened under the new ownership of Kenneth Isbell. . . . John D. Jones, Texas, San Angelo, Tex., is reportedly doing fine after being in the hospital about a month. He is expected to be home in several weeks. . . . Mrs. Diline Cadwell, man¬ ager, Plaza, Wharton, Tex., was the win¬ ner of the J. G. Long Circuit’s $100 prize for successful management. . . . Benno Kusenburger, projectionist local, was among two fivesomes who deadlocked for first place in the Brackenbridge Park pro- amateur golf tournament. He topped the 45 player field. Harry Britten, Espana, Pharr, Tex., re¬ cently gave a special benefit show for the flood victims at Tampico, Mexico. A special screening of MGM’s “In¬ terrupted Melody” was held for Victor Alessandro and San Antonio Symphony Orchestra personnel, prior to its opening at the Josephine. . . . Raymond Stanley was appointed to the San Antonio Motion Picture Advisory and Review Board. Fire departments from four towns fought a fire at the Womble, Donna, Tex., but were unable to prevent damages esti¬ mated from $35,000 to $40,000. . . . Mateo Vela has resumed control of the Star, Alice, Tex., and will operate it imder its The Variety Club of Washington recently paid tribute to Frank M. Boucher and Phil Isaacs at a testimonial in the Willard Hotel Ballroom with more than 200 present to give them a sendofF. Isaacs left for Denver, where he will be a Paramount district manager; and Boucher left for New York to become eastern advertising director, TV Guide Magazine. Seen, left to right, are Isaacs, Tent 11 Chief Barker Alvin Q. Ehrlich, and Boucher. former name, the Iris. . . . The forging of names of citizens of Denison, Tex., to printed endorsements of a sexy, adult- fare motion picture has kicked up a storm of protests at Denison. The circular ap¬ peared at Cleburne, Tex., and carried the names of three Denison pastors and one former Denison pastor now at Cleburne. The film, “Love Me Madly,” was made by a private operator. . . . Bill Ellis and Ro¬ bert Knox were involved in manager changes at Abilene, Tex. Ellis, manager. Queen, took over as manager. Crescent Drive-In. Knox takes over duties as man¬ ager, Queen, operated by the Interstate circuit. Katherine H. Kirkeby and R. A. Erickson are co-owners. Crescent Drive- In. Seattle The first important function of Seattle’s newly-organized Variety Club will be a Bingo party featuring cash prizes, to be held at the New Washington Hotel, Nov. 7. Paul McElhinney has been named chairman in charge of arrangements and everyone is urged to come and bring guests. . . . Exhibitors will be interested to learn that Northwest Releasing has just received a short subject entitled “Crash And Live,” which was developed by the Ford Motor Company. The 10-minute short is based on research findings made in the interest of developing safer cars. . . . Mel Hulling, Allied Artists division manager, San Francisco, and Harold Wirthwein, district manager, Los Angeles, visited the Seattle exchange for four days. . . . Variety Club, Tent 46, has unani¬ mously adapted the heart clinic of the Children’s Orthopedic Hospital as its charity. Meg Myles, starring in Allied Artists’ “The Phenix City Story,” which opened at Loew’s Capitol, was a local vistor. . . . Bill Karras, manager, Roth’s Plaza, made the rounds of local radio and television stations with models in connection with the opening of U-I’s “Female On The Beach,” which is currently playing at the Plaza. Karras tied -up with the local gas company and was able to promote an interesting display in the main lobby of the Gas and Light Company main office. Exhibition Pioneer Dies In Baltimore Baltimore, Md. — Funeral services were held last week for Frank H. Durkee, 68, owner, F. H. Durkee Enterprises. He died at Union Memorial Hospital following abdominal surgery. A pioneer in motion picture exhibition, Durkee began mere than forty years ago as a projectionist going from hall to hall carrying equipment strapped to his back. Since then, his business expanded to in¬ clude ownership of theatres and drive-ins here and in Annapolis, and Havre de Grace, Md. In the early days of theatres, Durkee sang between movies. He was one of the organizers of Tent 19, Variety Club, and later served a term as chief barker. He also was president of Allied Motion Picture Theatre Owners of Maryland at one time, and was a Rotarian, an Elk, and a Mason. Besides his widow, and a brother, a son and two daughters survive. . . . Joel Margolis, manager, Loew’s Capitol, is busy staging halftime activities for the Washington Redskins football team. . . . Jack Foxe, publicity director, Loew’s Theatres, returned from Ashville, N. C., where he was on set for the shoot¬ ing of MGM’s “The Swan.” Foxe was ac¬ companied by Dick Cce and Jay Carmody, both local drama critics, and they stayed on set for three days writing about their activities, which appeared in the Wash¬ ington newspapers. . . . Jack Foxe re¬ cently returned from New York, where he was awarded a $1,00J U. S. Savings Bond for his campaign on “Vera Cruz,” judged best in the nation by United Art¬ ists. BALTIMORE, MD., NEWS— Nat W Hodgden, general manager, Fruchtman Theatres, is moving his offices from the New to the recently acquired Century. . . . Jack Sidney, city manager, Loew’s, has been transferred to Norfolk, Va., temporarily, awaiting a permanent post elsewhere. . . . Owen Schnapf, the Cen¬ tury’s former manager, is now connected with Durkee Enterprises, managing the Belnord. . . . Citizens of St. Michaels, Md., deploring that their home town was with¬ out a theatre since the Schine closed in 1952, formed a citizens’ group which has reopened the house. It has been named the Talbott, and is in full operation again. . . . Variety Club held its annual oyster roast last week and, as usual, Oscar Kantor was chairman of the menu com¬ mittee. . . . Gilbert Kanour, film critic. Evening Sun, is confined to his home through illness. . . . Elwood Lavin, North- point Drive-In, has been a patient at Mercy Hospital. SOUTHERN MARYLAND NEWS— Gen¬ eral manager T. L. Harrison, Jr., South¬ ern Maryland Theatres, announced last week that Billy Anosen, long time em¬ ploye at the Park-Plaza, Lexington Park, Md., and the 235 Drive-In, California, Md., has been put in charge of promo¬ tional advertising for the circuit. ... To help curb Hallowe’en property damage in the Lexington Park area, the Plaza, in cooperation with the John Fogerty Post, American Legion, staged a large parade and held a theatre party for youngsters. November 2, 1955 ALLIED ARTISTS Jail Busters (5529) Comedy 61m. Estimate: Below “Bowery Boys” av¬ erage. Cast: Leo Gorcey, Huntz Hall, Bernard Gorcey, Barton MacLane, Anthony Car¬ uso, Percy Helton, David Condon, Bennie Bartlett, Lyle Tallaot, Michael Ross, John Hannon, Murray Alper, Fritz Feld, Harry Tyler, Henry Kulky. Produced by Ben Schwalb; directed by William Beaudine. Story: David Condon, only member of the Bowery Boys working, is a cub re¬ porter sent by his paper to the local prison to get a story on corruption. He is soon found out and badly beaten by con¬ victs. The Boys, anxious to avenge this, are told by reporter Lyle Talbot he can fix it for them to get inside the jail if they commit a crime to make everything look legit. They rob a jewelry store and hand Talbot the loot, with which he pays off gambling debts. In the jail, the boys soon learn their men are Anthony Caruso, John Harmon, and Michael Ross, living the life of Riley and in league with corrupt cap¬ tain of prison guards Barton MacLane. They try to report their findings to new Warden Percy Helton, who tries to check their story with Talbot, who says he never heard of them. Thus -framed, the boys pass the time away by driving prison psychiatrist Fritz Feld off his rocker; fin¬ ally get a tunnel escape map from stir crazy cellmate Harry Tyler; but come up under a rug in the warden’s office, who sends them back to jail. After a rough and tumble fight, they round up the gang and expose MacLane. X-Ray: The usual slapstick of the Bowery Boys fails to arouse more than an occasional chuckle in this imbelievable yam of corrupt prison life. There just isn’t anything very funny in the situa¬ tion. In fact, this number in the series is far from par. Screen play is by Edward Bernds and Elwood Ullman. This is strictly for the Boys’ followers and the lower half. There isn’t a woman in the entire picture. Ad Lines: “Yard Boids In A Gilded Cage”; “It’s Real Crazy — Stir Crazy!”; “Riot In Cell Block 13.” The Return Of Outdoor Drama Jack Slade (5528) som. (Superscope) Estimate: Actionful, well-made west¬ ern. Cast: John Ericson, Mari Blanchard, Neville Brand, Casey Adams, Jon Shep- odd, Howard Petrie, John Dennis, Angie Dickinson, Donna Drew, Mike Ross, Lyla Graham, Alan Wells, Raymond Bailey. Produced by Lindsley Parsons; directed by Harold Schuster. Story: John Ericson, son of the famed Jack Slade, and quite a man with a re¬ volver in his own right, is hired by a Pinkerton detective, Howard Petrie, to help wipe out a gang of outlaws and train robbers headed by Casey Adams, Neville Brand, Mike Ross, and their women, Mari Blanchard, Angie Dickinson, Donna Drew, and Lyla Graham. Blanchard manages to make off with Ericson’s gim during a train robbery, and he later has a run-in with Brand. Learning the gang’s hideout from Petrie, Ericson ducks his pal, Jon Shep- odd, heads for the spot, after getting new auins. He and Blanchaird fall in love at first sight, and Brand backs down when he meets up with Ericson. Shepodd shows up looking for Ericson, is shot down by The original Pink Section evaluations of features and shorts ( Published weekly by Jay Emanuel Publications, Inc., Publishing office: 246-248 North Clarion Street, Philadelphia 7, Pennsylvania. New York: 229 West 42nd Street, New York Qty, West Coast Representative: Paul Manning, 9628 Cresta Drive, Los Angeles 35, California. Jay Emanuel, publisher; P. J. Greenhaigh, general manager; Albert Erlick, editor; Max Cades, business manager; George Frees Nonamaker, feature editor; Mel Konecoff, New York editor. SECTION TWO VOL. 55 • No. 1 NOVEMBER 2, 1955 Brand. Eriscon now vows to get Brand. With Petrie’s help, Ericson sets a trap for the whole gang. The gang is wiped out when they try another train holdup but find all the passengers armed men. Eric¬ son and Brand shoot it out. Blanchard, whom Ericson had warned to stay behind, has followed, however, and is shot. Hold¬ ing her before him on his saddle, Ericson rides toward town to get her medical attention. X-Ray: An interest-holding, suspense¬ ful western opus, this has been given above average production attention and the acting of the entire cast is okay, with John Ericson and Neville Brand stand¬ outs. It is action all the way, but it is most logical, and even the presence of the women is not far fetched. They all act their rough, tough roles competently with Blanchard, of course, coming in for sev¬ eral tough love scenes. The screen play is by Warren Douglas. As a western, it’s a dandy. The song, “Yellow Rose Of Texas,” is heard. Ad Lines: “The West’s Most Wanted Woman And Her Passion For Slade, Man- hunter Of The Rockies”; “A Woman Caught In The West’s Greatest Mantrap”; “Sin Camp Of The Rockies — Their Hide¬ out Was ‘The Hole In The Wall’ — Their Queen, ‘The Yellow Rose Of Texas’.” COLUMBIA Three Stripes In The Sun drama (820) 93m. (Filmed in Japan) Estimate : Well-made, interesting drama. Cast: Aldo Ray, Phil Carey, Dick York, Mitsuko Kimura, Chuck Connors, Camille Janclaire, Henry Okawa, Tatsuo Saito. Produced by Fred Kohlmar; directed by Richard Murphy. Story: Sergeant Aldo Ray is assigned to the occupation in Japan after fighting the Japanese. He still hates them and is amazed to find American soldiers frater¬ nizing with the Japanese and even marry¬ ing them. When he pushes a persistent peddler, he starts a small riot and he and his buddy, Dick York, are arrested. His colonel, Phil Carey, tongue lashes them and reminds them they represent the U. S., after which he assigns them to train troops in combat technique in preparation for Korea. Ray misses his wallet and accuses Henry Okawa of stealing it, but it turns out he fovmd it and was on his way to return it. Also, he is a priest try¬ ing to earn money to keep a Japanese orphanage going. Ray is ordered to drive him back with base intrepreter Mitsuko Kimura. At the orphanage, he is attracted to the youngsters, forgetting they are Japanese and appalled that they have little food and inadequate shelter. At the base, he uses all kinds of tactics to get food and other needed items; and when the colonel learns of it, he forgets about the violations. When Ray announces they have a considerable sum to rebuild a proper orphanage, Carey assigns men to help and puts Ray in charge. He works more and more with Kimura and they find they are falling in love, but his hatred of other Japanese keeps them apart. In addition, there is opposition from her father. They have a fight as the Korean War breaks out and he leaves for active duty. Wounded, he returns for treatment, attends the opening of the new orphan¬ age, and receives a scroll for his work. He sees Kimura briefly after which he tries to forget her but realizes he is in love. He decides to try and get his dis¬ charge in Japan, marry her, and live there. Carey refuses to accede, telling him bluntly he has to go back to the states and that he is ashamed to take her back there. He admits the truth and since love is stronger than other feelings, he proposes to her and promises her that everything will be alright as they go back to the states together as man and wife. X-Ray: Here is a drama that will be warmly appreciated by all for it contains ■W THIS ISSUE THE FIRST QUARTERLY SUPPLEMENT TO THE CHECK- LIST OF FEATURE MOTION PICTURES IN T-V CHANNELS 320 ADDITIONS SAVE IT IN YOUR FILE OF REViEWSI 4053 MOTION PICTURE EXHIBITOR November 2, 1955 heart-touching drama, romance, some comedy, and authentic backgrounds that assist in the presentation. The cast is good, with Ray and Kimura particularly fine in the leads. The direction and pro¬ duction are also in the better category. A number of scenes involving orphaned youngsters plus a tender romance should have particular appeal to the femme por¬ tions of the audience. The screen play is by Richard Murphy with adaptation by Albert Duffy and it is based on the New Yorker article, “The Gentle Wolfhound,” by E. J. Kahn, Jr. Tip On Bidding: Higher program rates. Ad Lines: “The Amazing True Love Adventure Of The Fighting Sergeant And A Girl In A Pink Kimono”; “He Was A Guy Who Hated Japanese . . . Till The Night He Met A Girl In A Pink Kimono”; “That ‘Battle Cry’ Guy At His Battling Best In An Unusual Film About An Un¬ usual Guy In An Unusual Situation.” MGM Guys and Dolls Musical (614) 149m. (CinemaScope) (Eastman Color) Estimate: Highest rating entertainment. Cast: Marlon Brando, Jean Simmons, Frank Sinatra, Vivian Blaine, Robert Keith, Stubby Kaye, B. S. Pully, Johnny Silver, Sheldon Leonard, Dan Dayton, George E. Stone, Regis Toomey, ICathryn Givney, Veda Ann Borg, Mary Alan Ho- kanson, Joe McTurk, Kay Kuter, Staple- ton Kent, Renee Renor, and The Goldwyn Girls. Produced by Samuel Goldwyn; directed by Joseph L. Mankiewicz. Story: Sheldon Leonard and several other Broadway characters are looking for Frank Sinatra to find out where his float¬ ing crap game will next convene. His buddies. Stubby Kaye and Johnny Silver, assure him action will be forthcoming shortly, but later they are not so sure when they run into police lieutenant Ro¬ bert Keith who warns them he intends to break up the game and jail all. Sin¬ atra shows and reports difficulty in finding a spot, with the only place offered for one thousand dollars cash in advance which Sinatra does not have. He is so broke he can’t even buy a present for Vivian Blaine, to whom he’s been engaged for 14 years. He gets the idea of inveigling Marlon Brando, who will bet on anything, into a sure thing bet to raise the money. Sin¬ atra bets him that he can’t take any wo¬ man he names on a short trip to Cuba with him, and Brando takes him on. Sin¬ atra names Jean Simmons, who heads the . local missionary organization, which is trying to save souls. Simmons is dejected my her apparent failure as Brando ap¬ pears and offers to provide 12 genuine sinners if she will have dinner with him in Cuba. She refuses. Meanwhile, Sin¬ atra is having trouble with Blaine, who learns he has not given up his crap game as promised. Kathryn Givney, regional director of the mission, arrives and in¬ forms Simmons that they will have to close the branch unless it can attract sin¬ ners which forces her to accept Brando’s invitation. Things improve between Sin¬ atra and Blaine when he reluctantly agrees to marry her. In Havana, Simmons gets drunk on rum and milk and they wind up in love. He takes her home on a late plane arriving in time to see a crap game break up in the mission’s headquarters. Simmons breaks with Brando thinking he was in on it. She learns he was innocent but still refuses to have anything to do with him. Brando tries to persuade the crap game partic- .'•wL pants to come along with him to the mission, but they aren’t having any until he offers to shoot dice with money at stake if he loses or their going to the mission if he wins. He wins and they show up in time at the mission and con¬ fess their sins. Things wind up with a Broadway wedding for Simmons and Brando and for Sinatra and Blaine. X-Ray: There is an overwhelming amotmt of - entertainment to be found in this latest production by Samuel Gold¬ wyn, and it’s difficult to select individuals or scenes over others for praise. Every¬ body is wonderful in their roles, and the characterizations and production num¬ bers overshadow the slight story threads that hold the production together. In the acting department, the top four head¬ liners are very good with Brando and Simmons particularly surprising because their musical and dancing talents never did see light before. The result is highly pleasing, fresh, and amusing, while Sin¬ atra and Blaine present evidence that they are very talented performers. The other characters are really characters with their Broadway slanguage and provide fine support. In the direction and production divisions, Mankiewicz and Goldwyn have taken a successful play property and have gilded and embellished it until the end product emerges as a highly entertaining work, one calculated to beckon all types of attention and audience reaction. Whether the film will receive a greater measure of success in the bigger cities as compared to the smaller situations is something that remains to be seen. It may wind up as a standout in grossing history. In the final analysis, too, there enters the fine music, the chorus line which is extremely attractive, the enhancing color and CinemaScope, to say nothing of the prize advertising and publicity campaign being waged. There may be some reaction to the running time, which is a little long for the story that has to be told. Joseph L. Mankiewicz wrote the screen play, based on the play written by Jo Swerling and Abe Burrows, which was based on a Damon Runyon story. The music and lyrics are by Frank Loesser. Music heard includes “Fugue For Tin Horns,” “Follow The Fold,” “The Oldest Established,” “I’ll Know,” “Pet Me, Poppa,” “Guys And Dolls,” “Adelaide,” “If I Were A Bell,” “A Woman In Love,” “Take Back Your Mink,” “Adelaide’s Lament,” “The Crap Game Dance,” “Luck Be A Lady,” “Sue Me,” “Sit Down, You’re Rockin’ The Boat.” Tip On Bidding: Highest rates and de¬ pending on individual situation. Ad Lines: “The Picture Of The Year By One Of The Top Producers In Holly¬ wood”; “Samuel Goldwyn Does It Again With A Film That Will Be Remembered For Its Top Entertainment For Years To Come”; “There Never Has Been Enter¬ tainment Like ‘Guys And Dolls’.” The Tender Trap comedy (608) iiiM. (CinemaScope) (Eastman Color) Estimate: Headed for higher grosses. Cast: Frank Sinatra, Debbie Reynolds, David Wayne, Celeste Holm, Jarma Lewis, Lola Albright, Carolyn Jones, Howard St. John, Joey Faye, Tom Helmore, Willard Sage, Marc Wilder, Jack Boyle, James Drury. Produced by Lawrence Wein- garten; directed by Charles Walters. Story: David Wayne visits New York and his old friend, Frank Sinatra. The college chums haven’t seen each other for 12 years. Wayne, a happily married man with kids, is surprised to see the number of gorgeous girls parading through bach-^ elor Sinatra’s apartment and catering to his every wish. Sinatra pays special at¬ tention to Celeste Holm, a symphony or¬ chestra violinist. Sinatra, an actor’s agent, drags Wayne along to a theatrical audi¬ tion. One of the performers, inexperienced but talented Debbie Reynolds, captivates Sinatra and he is determined to sign her up. Reynolds, it is learned, has plans of her own. She has meticulously outlined her future to such an extent that even though a man has not been found, she has already decided her marriage date. Sin¬ atra attempts to romance Reynolds. She at first rejects him, but later decides that he is the man for her. The neglected Holm begins to go out with Wayne, and it is discovered that they have much in com¬ mon. When Sinatra refuses to abandon his ways, Reynolds abandons him. Sinatra, coerced by Wayne, proposes to Holm. An engagement party is called for, but before it gets under way Sinatra meets Reynolds and his proposal to her is also accepted. Holm, Reynolds, and Sinatra confront each other. Holm rejects Wayne’s offer of marriage, saying that he still loves his wife. Sinatra flies to Europe to forget Reynolds, whom he still loves. He returns to see Holm’s wedding union with Tom Helmore. At the wedding, Sinatra again meets Reynolds. The couple are roman¬ tically reunited, with marriage a cer¬ tainty. X-Ray: This entry seems a sure box- office winner. The name cast smoothly performs in a lighthearted story that is adeptly handled both in direction and production. The film, containing the right amounts of comedy and romance, is highly entertaining and swift paced. The dia¬ logue is bright and sharp. The screen play was written by Julius Epstein, based bn the play by Max Shulman and Robert Paul Smith. The song “(Love Is) The Tender Trap,” is staged and sung in the film. Tip On Bidding: Higher rates. Ad Lines: “Frank Sinatra And Debbie Reynolds Take You On A Tour Through The Wonderland Of Romance And Com¬ edy”; “A Riotous Film That Will Leave You Glowing With Wonderful Memories”; “A Tour De Force Of Comedy And Ro¬ mance.” RKO Naked Sea (604) DocuMn.™v (Pathecolor) Estimate: Interesting documentary. Credits: Produced, directed, and photo¬ graphed by Allen H. Miner; written by Gerald Schnitzer; narrated by William Conrad; music composed and played by Laurindo Almeida and George Fields. Story: Fourteen men ride a tuna clip¬ per out of San Diego and fish the Pacific waters off Panama, the Galapagos Islands at the Equator, and finally off of Peru where they make their big catch. Seen are all of the preparations, the readying of equipment, the tracking down and catching of bait and finally the amazing method of catching their quarry. The routine of the vessel is seen, as is the weather that is faced by the compara¬ tively tiny boat. X-Ray: This starts off at a moderate pace and picks up in speed and interest as the climax nears. It’s well done and audiences should find the end result in¬ teresting. The music adds to the enter¬ tainment value and the narration is dramatic, to say the least. It could round out the program on the lower half. Ad Lines: “Men Against The Sea In A 4054 Servisection 2 November 2, 1955 MOTION PICTURE EXHIBITOR Battle For Life And Food”; “Thrills Ga¬ lore As Men Risk Their Lives Against The Sea”; “A Real-Life Adventure Story About Men Of The Sea.” REPUBLIC Headline Hunters Melodrama (5440) 70m. Estimate: For the lower half. Cast: Rod Cameron, Julie Bishop, Ben Cooper, Raymond Greenleaf, Chubby Johnson, John Warburton, Nacho Galindo, Virginia Carroll, Howard Wright, Stuart Randall, Edward Colmans, Joe Besser. Associate producer, William J. O’Sullivan; director, William Witney. Story: Ben Cooper, idealistic journal¬ ism graduate, wins a scholarship to a post as cub reporter on a big city newspaper and is on hand when racket czar Stuart Randall is murdered. Once-great news¬ paperman Rod Cameron refuses to assist Cooper in investigating the crime. Julie Bislmp, secretary to district attorney John Warburton, is in love with Gameron, but realizes he is rapidly losing the humanity ■ that once made him great. Annoyed by the attempts at friendship of Cooper, who idolizes him, Cameron sends him on a wild goose chase that costs him his job. Forced to work for an obscure legal paper. Cooper is on hand when a simple Mexican laborer is arraigned for the murder. He is the only one in the court that under¬ stands Spanish and realizes the whole thing is a frame. Cameron reforms and to .Bishop’s delight agrees to work on the case with Cooper. They find a witness and learn that Warburton is resposible for the corruption. In a showdown, they battle Warburton’s men until the police arrive, resulting in an exclusive for the paper, a byline for Cooper, and complete re¬ formation for Cameron. Cooper is on hand to greet the next scholarship hope¬ ful. X-Ray: Containing little that is new in the telling of a typical newspaper yarn, this is suitable for lower spots, aided by the Cameron name and a few action se¬ quences. Cooper is an interesting new¬ comer and merits watching, but the hack¬ neyed plot and average production and direction won’t help him here. The screen play is by Frederic Louis Fox and John K. Butler. Ad Lines: “Deadline For Murder With A Killer On The Loose, Until A Soft Re¬ porter Got Tough”; “Tense . . . Taut . . . Tough ... As Shocking As An Extra”; “Danger Was His Byline, His Beat Was The City, And They Led Him To Mur¬ der.” for a large sum of money she believes was embezzled by a dead editor of the firm over a period of years, he dispatches law¬ yer Richard Egan to Pompey’s Head, nearest town, to see what can be done about straightening out the situation. Egan, a native of the town prior to going north and a career as well as marriage and two children, returns and meets many people he knew. He sees Dana Wynter, whom he once treated as a sister despite her intense love for him, alive even now although she is married to Cameron Mitchell, a lad who once delivered news¬ papers' but who struck it rich. They have a child. One of the chief reasons for her marriage to him was that he was able to buy back her old homestead. She arranges for Egan to meet Rambeau, a feat in it¬ self, and Rambeau finally agrees to let him talk to half-blind Blackmer in hopes of getting the thing settled once and for all. Hiding nearby, Rambeau overhears Blackmer tell him the story of what really happened to the missing money, which was used to support his mother, a light¬ skinned Negress, in her last years, some¬ thing he has kept from Rambeau knowing how strong southern tradition flowed in her veins. Rambeau understands, how¬ ever, and never lets on she knows the truth. Egan and Wynter realize they are in love with each other but they realize that there are other considerations as well and although they talk about divorcing their respective mates, they do nothing about it but instead agree to part com¬ pany on a status quo basis. X-Ray: Colorfully mounted and lavish in setting and surrounding is this well- made feature based on the best-seller. It attracts attention from the outset and holds it throughout so that an interesting film with fine possibilities and potential is the result. "There are romantic and other angles that will attract the worhen, and there are items which will please the men. New star Dana Wynter certainly falls in the latter category. She is not only beautiful but talented as well, while Richard Egan gives a competent perfor¬ mance as always. The efforts of veterans Sidney Blackmer and Marjorie Rambeau, too, merit mentioning. The direction and production of the film is in the better category. Color and CinemaScope also provide an assist. The screen play is by Philip Dunne, based on the novel by Hamilton Basso. Tip On Bidding: Higher rates. Ad Lines: “This Novel Held The Rapt Attention Of Millions . . . Now The Film Based On The Best-Seller Will Reach Millions More”; “An Entertainment Treat Set In The South Of Today And Yester¬ day”; “A Best-Seller Thrillingly Brought To The CinemaScope Screen In Won¬ drous Color And With A Cast And Dramatic Highlights Not Soon Forgotten.” 20TH.fOX _ The View From Pompey's Head Drama 97m. (CinemaScope) (Color by DeLuxe) Estimate: Highly interesting filmization of the best-seller. Cast: Richard Egan, Dana Wynter, Cameron Mitchell, Sidney Blackmer, Mar¬ jorie Rambeau, Dorothy Patrick Davis, Rosemarie Bowe, Jerry Paris, Ruby Goodwin, Pamela Stufflebeam. Produced and directed by Philip Dunne. Story: When a New York publisher gets a letter from Marjorie Rambeau, wife of the famous author, Sidney Blackmer, from their island retreat threatening suit U-International All That Heaven Allows (5609) Romantic Drama 89m. (Print by Technicolor) Estimate: Well-made romantic drama. Cast: Jane Wyman, Rock Hudson, Agnes Moorehead, Conrad Nagel, Virginia Grey, Gloria Talbott, William Reynolds, Jacqueline De Wit, Charles Drake, Leigh Snowden, Merry Anders, Donald Curtis, Alex Gerry. Produced by Ross Hunter; directed by Douglas Sirk. Story: Jane Wyman, attractive widow with two children, is attracted to Rock Hudson, who cares for gardens and trees in the area. He introduces her to his friends, including Virginia Grey and her husband, Charles Drake. Their romance causes much gossip and when she accepts his offer of marriage and informs her youngsters, Gloria Talbot and William Reynolds, they threaten not to see her again. She is forced to choose between Hudson and them and elects to remain with her youngsters. It’s not too long afterward that she finds herself alone, with Talbot planning to get married and Reynolds getting a scholarship which will take him to Paris for a year. She becomes subject to headaches, which the doctor informs her are a result of her refusing to face life properly. She does take a ride out to Hudson’s house, which he had newly redecorated, but doesn’t go in and leaves. He sees her from a distance while out himting and tries to reach her but stumbles and falls going over a cliff- land¬ ing on some snow. He is left with a con¬ cussion, and Wyman is summoned to his side. When he regains consciousness he knows everything will be alright and that she is home to stay. X-Ray: This entry combines all the elements of the successful soap -opera productions with its tugs at the heart strings, and there are plenty of oppor¬ tunities for women to have a good cry. The settings are fine and the acting, di¬ rection, and production are in the better category. Interest is kept on high pretty much throughout. Followers of this type of fare might get a kick out of consider¬ ing this as a sequel to “Magnificent Ob¬ session” which also starred Wyman and Hudson and also abounded in romance and heart-felt emotion. This latest entry follows the same pattern. The screen play is by Peg Fenwick, based on a story by Edna L. Lee and Harry Lee. Tip On Bidding: Higher bracket. Ad Lines: “Their Romance Was The Talk Of The Town”; “She Had A Right To Happiness Until The Town And Its Busybodies Stated Its Opposition”; “An Adventure In Romance And Happiness.” WARNERS Rebel Without drama A Cause (504) (CinemaScope) (WarnerColor) Estimate: Engrossing drama of juvenile delinquency should hit the better money. Cast: James Dean, Natalie Wood, Jim Backus, Ann Doran, Rochelle Hudson, William Hopper, Sal Mineo, Corey Allen, Dennis Hopper, Edward Platt, Steffi Sid¬ ney, Marietta Canty, Virginia Brissac, Beverly Long, Ian Wolfe, Frank Mazzola, Robert Foulk, Jack Simmons, Tom Ber¬ nard, Nick Adams, Jack Grinnage, Clifford Morris. Produced by David Weisbart; directed by Nicholas Ray. Story: Young James Dean, drunk, is picked up by police, and questioned, along with other juveniles, until his mother, father, and grandmother arrive. He shows no respect for his father and it develops that the family keeps moving in the mis¬ taken belief that Dean will keep out of trouble. On his way to his new high school. Dean meets Natalie Wood and other wild teen-agers, who i^ore him. After a field trip to the planetarium, during which he is befriended by Sal Mineo, an¬ other problem child, gang leader Corey Allen provokes a knife fight with Dean and they agree to meet that night for a “chickie run.” Getting no worthwhile ad¬ vice from his weak father, Jim Backus, Dean leaves for his dangerous appoint¬ ment, as does Wood, after her parents, too. Servisection 3 4055 MOTION PICTURE EXHIBITOR November 2, 1955 fail to understand her. On a windswept plateau, Allen and Dean, each in a hot rod, are to drive at full speed toward the edge with the first to leap from his car declared chicken. Dean leaps from the car, but Allen is trapped and killed as the car plunges over the cliff. The kids scatter, with Dean, Mineo, and Wood leaving together. Dean tells his parents what happened and against their wishes decides to go to the juvenile officer who befriended him. The other kids, fearful Dean will talk, beat Mineo who refuses to tell where Dean lives and runs from his house crazed and armed with a gim. Dean, Wood, and Mineo flee to an abandoned mansion near the planetarium where they find peace for a short time. But two of the juveniles seeking Dean find Mineo alone in the mansion and chase him until he is forced to shoot one. He flees to the planetarium and Dean pursues him. Police fire at the boy as Backus and Dean’s mother and the parents of Wood arrive on the scene with juvenile officers Edward Platt. Dean talks Mineo into giving him the gun and removes the bullets before returning it. They then walk toward the exit, but the searchlights frighten Mineo, who bolts. A police shot drops Mineo as Dean sobs over the body that Mineo’s gun was unloaded. Together, the kids and their parents leave the scene understanding one another a bit better with hope for the future. X-Ray: This drama of teen-age prob¬ lems in a chaotic time when energetic youngsters , can find no wholesome outlet for their energies is superior movie fare in every department. The acting, par¬ ticularly- that of James Dean, whose premising carder was cut short by his un¬ timely death, is tops, and direction by Nicholas Ray is taut and moody, filled with interesting camera angles and close- ups and taking particular advantage of the Cinemascope medium. The timely theme and uncompromising attitude lends the film reality and keeps audience inter- -st riveted on the screen, but it is the .uperior acting that carries the day. On Lhe debit side, although not likely to affect the theatre gross adversely, is the fact that too much appears to be blamed on the parents, and the problem of delin¬ quency is given rather a cursory exami¬ nation. The screen play is by Stewart Stern, from a story by Ray. Tip On Bidding: Higher rates. Ad Lines: “Teen-Age Terror Torn From Today’s Headlines And Filled With To¬ morrow’s Hopes”; “James Dean At His Dynamic Best As ‘The Rebel Without A Cause? “Driven By Fears And Desires They Didn’t Understand. . . . Surrounded By An Adult World That Didn’t Under¬ stand Them.” Sincerely Yours dramatic Musical (506) 115m. (Warner Color) Estimate: Fine entry for the femme trade. Cast: Liberace, Joanne Dru, Dorothy Malone, Alex Nicol, William Demarest, Lori Nelson, Lurene Tuttle, Richard Eyer, James Bell, Herbert Hayes, Edward Platt, Guy Williams, Ian Wolfe, Otto Waldis, Barbara Brown. Produced by Henry Blanke; directed by Gordon Douglas. Story: Pianist Liberace is popular, with one ambition, to play in Carnegie Hall. His manager, William Demarest, and sec¬ retary, Joanne Dru, have been of much help to him, with Dru falling in love with him. Herbert Heyes, of Carnegie Hall, offers him a chance to do a concert, and Liberace is elated, going to visit an old music teacher. There he meets Dorothy Malone and they are attracted to each other. His courtship is swift, and he asks her to marry him but she asks him to wait until she can visit her parents. At his concert, she meets Alex Nicol and they get acquainted. Liberace experiences an attack of temporary deafness. His hearing returns and he accepts the bid to Carnegie Hall, but there, before he can go on, he is again deaf, A specialist’s verdict is an operation by which he will either hear perfectly or become totally deaf. He postpones the operation and learns lip reading. He wants to call everything off with Malone but she refuses to back out. Meanwhile, she and Nicol become better acquainted, Liberace spends his time viewing others in the park below his penthouse. He notices a little boy is crippled and needs an operation so he can play like others, and he finances it. He helps a daughter introduce her mother of whom she was ashamed to her in-laws. Dru is at his side encouraging him to work as a composer if not as a pianist. Lip reading helps him discover that Nicol and Malone are in love, and he sends her back to his arms. He decides to go through with the operation at last after Dru re¬ signs. It is successful and at Carnegie Hall all of his friends are present to hear him play once again. Dru, too, has re¬ turned. X-Ray: Liberace’s millions of fans should love him in this entry that has everything in it from a heart-touching story, humor, music both classical and popular, colorful settings, competent act¬ ing, and better direction and production. Almost every scene has Liberace in it and for this his femme admirers will be eternally grateful, which undoubtedly should be reflected boxofficewise. The story, a little on the familiar side, holds interest, and there is a variety of moods and- situations. Liberace emerges as an actor as well as a showman. The screen play is by Irving Wallace. A variety of popular and classical music is heard. Tip On Bidding: Higher rates. Ad Lines: “It’s Liberace Time . . . And Time To Have A Wonderful Time At The Theatre With The Popular Pianist”; “A Heart-Warming Story About A Man Who Loved People And The Piano”; “Women Will Want To See This Heart-Warming Drama With Liberace Again And Again.” MISCELLANEOUS Apache Woman Western 83m. (American Releasing) (Pathe Color) Estimate: Action programmer for the lower half. Cast: Lloyd Bridges, Joan Taylor, Lance Fuller, Morgan Jones, Paul Birch, Lou Place, Paul Dubov, Jonathan Haze, Gene Marlowe, Dick Miller, Chester Conklin, Jean Howell. Produced and directed by Roger Corman. Story: At the turn of the century, a peace treaty has placed the Apaches on a reservation. Although the treaty should have ended animosity, a series of myster¬ ious crimes are blamed on the Apaches. Lloyd Bridges, a government agent, is sent to investigate. He breaks up a fight between a half-breed girl and a young hothead. The girl, Joan Taylor, and her brother, Lance Fuller, are placed in the situation of being tom between two civi¬ lizations, the Indian’s and the white man’s. They are distrusted by the red men and their Indian blood makes them suspect to the townsfolks. Bridges learns that the villains are outlaw Indians headed by Fuller. The townspeople are up in arms and a raid on the reservation is being organized. Bridges manages to forestall the raid until he can convince Taylor that her brother is evil. Taylor’s love for the government investigator is stronger than her loyalty to her brother, and she aids Bridges in tracking down Fuller. At the edge of a cliff. Bridges comes face to face with the murderous Fuller. In the en¬ suing battle. Fuller is hurled to his death. Peace restored. Bridges is free to romance Taylor. X-Ray: This entry is dominated by ac¬ tion, primarily supplied by the heroics of Bridges. The story is not too original and the performances and direction are standard, with Joan Taylor impressing. Production is satisfactory and in keeping with the quality of the film. The story and screen play was written by Lou Rus- off. It should be okay as lower half filler. Ad Lines: “Call Her Half Breed . . . And All Hell Breaks Loose”; “Bom Of Sin And Savagery . . . The Flaming Story Of Blazing Guns And Half Breed Vio¬ lence”; “Naked Violence , . . With A Gun Or Knife She Was A Match For Any Man.” The Shorts Parade TWO HEEL Comedy HE TOOK A POWDER. Columbia— All- Star Comedies. 17m. Wally Vernon mar¬ ries a domineering woman. Eddie Quillan convinces Vernon that a hobo’s life is better than one of marital bliss. The two bums take to the road and find trouble when a farmer catches them stealing food. Quillan goes to Vernon’s house in order to convince his wife that she should not divorce hubby. Vernon arrives and mis¬ interprets the situation and a battle de¬ velops. When things are finally patched up, the wife again tries to boss Vernon. He takes another powder, diving through a closed window. FAIR. (8412). HOT ICE. Columbia — Three Stooge Comedies. IGV^m. The Stooges, fresh out of detective school, are on the trail of a stolen diamond. Shemp swipes the gem from a band of crooks and accidently swallows it. The crooks start to cut Shemp open in order to get the diamond, when they are interrupted by a gorilla. The animal disposes of the bandits and then goes after Shemp, who manages to elude the beast. When Shemp again swallows the gem, the other Stooges at¬ tack him with chisels and saws. FAIR. (8402) . Color Novelty FESTIVAL DAYS. Warners — Color Specials. 17m. This short depicts a group of varied and colorful festivals held an¬ nually in continental Europe. Munich’s October fest commemorates a royal wed¬ ding. The 16 day event plays host to mil¬ lions, who drink a special beer prepared for the occasion. Rothenburg, German Bavaria, plays host to the Master Drink, a celebration that includes a march and a picnic get together. In Dinkelsbuehl, a commerative celebration features the sing¬ ing and dancing by children. Grotesque costumes and masks highlight a festival annually held in Hungary. Venice’s Regata Storica features gondolas, a religious cere¬ mony, and a unique team race. Siena, Italy, displays costumes, flags, and armor on festival day. An exciting horse race climaxes this celebration. EXCELLENT. (2009). I ( j .rj X ■ 4056 Servisectlon 4 i'‘ Novembtr 2, 1955 Novelty GOLDEN GLAMOUR. RKO-Pathe 4 Specials. 15m. The history of gold and its importance to men is traced down through the ages. The short portrays the acci¬ dental discovery of the process which resulted in gold filled items. Shots show the way gold is used in the costvune jew¬ elry b;asiness. GOOD. (63102). ONE REEL I Cinemascope Cartoons I " GOOD WILL TO MEN. MGM— Cine- maScope Cartoons. 8m. A group of Uttle mice rehearse a Christmas carol in the j ruins of a church. The choir master tells the boys how men once ruled the earth ; but were wiped out by their own weapons of destruction. If they had followed the teachings of the Bible they wovild have ; survived. This short illustrates scenes of : war and devistation through the expert vise of animation. Specifically appropri¬ ate as part of a Christmas program. EX¬ CELLENT. (C-732). j THArS MY MOMMY. MGM— Cinema- I Scope Cartoons. 6m. Little Quacker, a baby duck, emerges from his egg and ■ attaches himself to Tom, whom he con- ! siders to be his mother. This is a perfect ' opportunity for the cat, who is partial i to roast duck. Jerry tries to convince Quacker that ducks and cats are different, i but to no avail. Finally Tom takes pity on ! the duckling and instead of eating him, he ' plays mother to the bird. GOOD. (C-733) . { — Color Cartoons , ' t PET .T .ROUND. MGM— Cartoons. 7m. I V Bulldog Spike digs his way out of the ! . penitentiary and boards a boxcar loaded with TV sets. He locks himself in one of •'J: the sets. The set is delivered to the war- ’T- den’s office inside the prison. The warden I turns the set on and switches to different j - programs. Spike is forced to act them out. ' Spike digs lus way into the ground and emerges in the warden’s home inside the TV set which has just been delivered. The '' warden turns the set on and Spike goes = crazy. EXCELLENT. (W-746). I V. DEPUTY DROOPY. MGM— Cartoons. ! . 7m. The sheriff receives a valuable ship- ^ ment of gold and leaves Deputy Droopy V to guard it. He tells Droopy that if trouble develops a shout will be enough to make ^ him come a running. Bandits arrive and 55 try to get the gold without making noise. 5 Droopy puts obstactles in their way so i.r- that they will be forced to reveal their presence. GOOD. (W-744). ; THE FIRST BAD MAN. MGM— Car- ' 5 toons. 7m. This is the story of the first bad man in the west and the first jail I built to house him. Back in the stone ; age, the cavemen cowboys go about their : daily business. Dinosaur Dan rides into * town, shoots up the populace, and rustles their dinosaurs. Dan is finally caught and corralled in the first jail. The jail, in time, becomes a national monument and still exists between two skyscrapers. And I Dan is still alive behind the jail bars. ! EXCELLENT. (W-742). j rf: HYDE AND HARE. Warners— Bugs Bvmny Cartoon Specials. 7m. Bugs Bunny J ^ gets taken into the house of Dr. Jaekyl. * V ' ^ > . --t J ' - ’ '1 MOTION PICTURE EXHIBITOR Jaekyl turns into Mr. Hyde. The rabbit is alternately chased by Hyde and be¬ friended by Jaekyl. Bugs finally escapes with his life, but he drinks the trans¬ forming potion and becomes a monster himself. GOOD. (2730). A KIDDIE’S KITTY. Warners— Merry Melody Cartoons. 7m. Sylvester, the cat, rushes into the arms of a little girl in order to escape a tough bull dog. The child adopts the cat and proceeds to in¬ nocently maul it. Sylvester cannot take the rough treatment and he finally runs out to choose the bulldog as the lesser of two evils. GOOD. (2722). PECOS PEST. MGM— Cartoons. 7m. Jerry’s Uncle Pecos arrives in town for his TV debut. He spends the night with Jerry and starts to practice his guitar. When a string snaps, Pecos discovers that Tom’s whisker makes a fine substitute. The guitar strings keep snapping and Tom is not fast enough to prevent his whiskers from being pulled out one by one. Pecos appears on TV and Tom watches him from the living room. When Pecos’ guitar snaps another string, the uncle reaches through the set and pulls out Tom’s one remaining whisker. GOOD. (W-745). STAGE DOOR MAGOO. Columbia— Mr. Magoo Cartoons. 7m. The widow Stigney stages a benefit performance of her or¬ iginal opera in which she is starred. Ma¬ goo sings the male lead, and his myopia gives originality to his performance. He rides ascending scenery then plummets stageward. He duels, and his wild swings cause sandbags and scenery to bombard soprano Stigney. The lights go out, the wind machine blows, and an artificial blizzard ensues. The audience responds with applause and floral tributes as the cvirtain falls on utter chaos. EXCELLENT. (8701). Comedy HOW TO SLEEP. MGM— Robert Bench- ley Reissues. lOm. When first reviewed in Motion Picture Exhibitor of September, 1935, it was said: “This should prove a knockout for audiences who appreciate the Benchley type of humor. He gives one of his lectures, with research that wifi panic aU listeners. He shows all sleeping positions and is a howl. EXCEILLENT.” (B-721). A NIGHT AT THE MOVIES. MGM— Robert Benchley Reissues. 8m. When first reviewed in The Servisection of Novem¬ ber, 1937, it was said: “Benchley and wife decide to go to the movies. Looking over theatre ads they find double bills. Both have seen one or the other picture in each instance. They decide to go, anyway, Benchley gets giveaway tickets mixed up, deposits theatre tickets, is refused ad¬ mission on automobile stubs. It takes the entire theatre staff to iron out the diffi¬ culty. He gets a coughing spell, makes exit, returns through wrong door to find himself on stage with chorus girls. There are more laughs in eight minutes than in many a full length feature. EXCELLENT.” (B-722) . SO YOU WANT A MODEL RAIL¬ ROAD. Warners — Joe McDoakes Comedy. 10m. Joe McDoake’s wife visits a mar¬ riage counselor, Mr. Agony. She tells that her hsuband has taken up model railroad¬ ing as a hobby. Joe’s toy railroad empire S«rvlMclioo S becomes a mania with him, and he sells the furniture in order to pay for his ex¬ panding transportation Ime. When his wife and her mother sit down to dinner they are served by a rigged up railroad train. Mr. Agony doesn’t solve the family problem, since it develops that he, too, is a model railroad fanatic. GOOD. (2406). Novelty BLACK CATS AND BROOMSTICKS. RKO-Screenliners. 8m. The superstitions and supernatural beliefs of people are re¬ viewed in this film. Amusing narration tells of black cats, palm reading, horo¬ scopes, spells and hexes, and a variety of other ways human being try to overcome fate. EXCELLENT. (64202). THE GREAT AL JOLSON. Columbia — Screen Snapshots. 11m. America’s top composers pay homage to the man who turned many of their songs into hits. A film strip, narrated by Jolson, shows how the singer’s knee prints were immortal¬ ized in the cement outside of Grauman’s Chinese Theatre. FAIR. (8852). Color Sports AQUA QUEENS. Warners — Sports Pa¬ rade. 9m. Water ski champion Willa Worthington McGuire performs at the Cypress Gardens Water Ski Show in WarnerColor. She does her famous water ski ballet. At Weeki-Wachee Spring, Florida, Betty Hutchinson shows the art of spear fishing. Girls go under water and perform a variety of activities including drinking from a picnic bottle. FAIR. (2510) . Sports BONEFISH AND BARRACUDA. RKO — Sportscopes. 8m. World famous fisher¬ man, Lee Wulff prepares to exhibit his art in the waters of the Bahamas Isles. Fishing from a small boat, Wulff uses extra-light fly rods which are matchstick- thin and less than two ounces in weight. The fisherman catches several bonefish, which he promptly releases back into the water. When a dangerous razor-toothed barracuda is sighted, Wulff attempts to make a catch. He is forced to wade into the water, and his unusual fishing equip¬ ment increases the danger ever more. But skill prevails, and Wulff snares the fish. GOOD. (64303). GYM COLLEGE. RKO— Sportscopes. 8m. Florida State University at Talla¬ hassee boasts the winningest gymnastic team m the country. Under the super¬ vision of coach Hartley D. Price the uni¬ versity students have gained world wide fame for their gymnastic skills and achievements. Student Dick Ireland is shown displaying his skills on the trampo¬ line. Olympic competitor Don Holder dis¬ plays his dexterity on the horizontal bars. National champion Jack Miles performs in his specialty, the still rings. GOOD. (64302) . STABLE STAKES. Columbia— World of Sports. 10m. Bill Stem takes us behind the scenes of thoroughbred racing with champion trainer Harry Trotsek of the Hasty House Stables. At Hialeah Park, Florida, we see a thrilling race as Hasty Road gallops to victory in the Widener Handicap. GOOD. (8801) . 4057 MOTION PICTURE EXHIBITOR November 2, 1955 FIRST QUARTERLY SUPPLEMENT to the CHECK LIST of Motion Pictures in T-V Channels Published with the August 3/ 1955 issue. ADAM AND EVALYN - ROMC - Universal - Stewart Granger, Jean Simmons— (English-made)— 1950 ADVENTURES OF SHERLOCK HOLMES-MY-Fox- Basil Rathbone, Nigel Bruce, Ida Lupino— 1939 AFFAIRS OF CAPPY RICKS, THE-MD-Republic- Walter Brennan, Mary Brian, Lyle Talbot— 1937 ALGIERS— D— United Artists— Charles Boyer, Hedy Lamarr, Sigrid Gurie, Alan Hale— 1938 ALIAS JOHN LAW— W— Supreme— Bob Steele, Ro¬ berta Gale, Huck Conners, Earle Dwire— 1936 ALIGATOR, THE— D— Four Continents— William Hart¬ nell, Mary Morris— (English-made)— 1949 ALMOST MARRIED — MD — Fox — Alexander Kirkland, Violet Heming, Ralph Bellamy— 1932 ALONG THE NAVAJO TRAIL-WMU-Republio-Roy Rogers, George Hayes, Dale Evans— 1945 AND SO THEY WERE MARRIED-C-Columbia-Mel- vyn Douglas, Mary Astor, Edith Fellows— 1936 APACHE ROSE— WMU— Republic— Roy Rogers, Dale Evans, Olin Howlin, George Meeker— 1947 APPOINTMENT WITH CRIME-MD-Four Continents- William Hartnell, Raymond Lovell, Robert Beatty, Joyce Howard— (English-made)— 1951 ARE WE CIVILIZED?-H-State Rights-William Far- num, Anita Louise, Frank McGlynn— 1933 ARIZONA KID — W— Republic — Roy Rogers, George Hayes, Stuart Homblen, David Kerwin— 1939 ARREST BULLDOG DRUMMONDI-MYD-Paramount- John Howard, Heather Angel, H. B. Warner— 1938 BABES IN BAGDAD— AD— United Artists— Paulette Goddard, Gypsy Rose Lee, Richard Ney— 1952 BACK DOOR TO HEAVEN— AD— Paramount— Wallace Ford, Aline MacMahon, Stuart Erwin— 1939 BACK IN THE SADDLE— W— Republic— Gene Autry, Smiley Burnette, Mary Lee, Edward Norris— 1941 BAD MAN OF DEADWOOD-W-Republic-Roy Rogers, George Hayes, Carol Adams, Henry Brandon— 1941 BARNYARD FOLLIES — MU — Republic — Mary Lee, Rufe Davis, June Storey, Jed Prouty— 1940 BARS OF HATE— MD— Victory— Regis Toomey, Sheila Terry, Molly O'Day, Robert Warwick— 1936 BELLS OF CAPISTRANO — WMU — Republic — Gene Autry, Smiley Burnette, Virginia Grey, Lucien Little— 1942 BELLS OF ROSARITA— WMU— Republic— Roy Rogers, George Hayes, Dale Evans, Adele Mara— 1945 BELLS OF SAN ANGELO— WMU— Republic— Roy Rogers, Dale Evans, Andy Devine, John McGuire— 1947 BELOVED VAGABOND, THE-C-Columbia-Maurico Chevalier— (Foreign-made)— 1 937 BIG CALIBRE— W— State Rights— Bob Steele, Peggy Campbell, John Elliott, George O'Dell— 1935 BIG FIGHT, THE— CD— World Wide— Joe Kirkwood, Jr., Leon Errol, Lina Romay, Elyse Knox— 1930 BIG SHOW, THE— MUW — Gene Autry, Smiley Burnette, Kay Hughes, Gooce Durkin— 1944 BILL AND COO — NOV — Republic — George Burton, Elizabeth Walters, Ken Murray— 1948 BILLY THE KID RETURNS— W— Republic— Roy Rogers, Smiley Burnette, Mary Hart, Morgon Wallace— 1938 BLACK NARCISSUS— D— Universal— Deborah Kerr, Jean Simmons, Flora Robson, Jenny Laird— 1947 BLUE MONTANA SKIES — W — Republic — Gene Autry, Smiley Burnette, June Storey, Harry Woods— 1939 BOOTS AND SADDLES — W — Republic — Gene Autry, Smiley Burnette, Judith Allen, Ra Hould-1937 BORDER LEGION, THE— W— Republic— Roy Rogers, George "Gabby" Hayes, Carol Hughes— 1940 BORDER VENGEANCE-W-State Rights-Reb Russell, "Rebel" Mary Jane Carey— 1935 BORN TO BATTLE— W— State Rights— Tom Tyler, Jean Carmen, Earl Dwire, Julian Rivgro— 1935 BRANDED A COWARD— W— Masterpiece— John Mack Brown, BillTe Seward, Syd Saylor— 1935 BRIDES OF SULU—D— State Rights— Adelina Moreno, Eduardo de Castro, Gregorio Tisman— 1933 BRIEF ENCOUNTER-ROMD-Universal-Celia John¬ son, Trevor Howard, Stanley Holloway— 1946 BROWNING VERSION, THE-D-Universal-Michael Redgrave, Jean Kent, Nigel Patrick, Wilford Hyde White — (English-made)— 1951 BULLALO BILL IN TOMAHAWK TERRITORY-W- United Artist— Slim Andrews, Rod Redwing— 1952 BULLDOG COURAGE— W— Puritan— Tim McCoy, Joan Woodbury, Paul Fix, Eddie Buzzard— 1936 BULLDOG DRUMMOND ESCAPES-MY-Paramount- Ray Millard, Heather Angel, Porter Hall-1937 BULLDOG DRUMMOND'S PERIL - MY - Paramount - John Barrymore, John Howard, Louise Campbell, Reginald Denny— 1938 BULLDOG DRUMMOND'S REVENGE-MY-Paramount —John Barrymore, John Howard— 1937 CAESAR AND CLEOPATRA-HISD-United Artists- Claude Rains, Vivien Leigh, Stewart Granger, Anthony Harvey— (English-made)— 1946 CALLS OF THE CANYON — W — Republic — Gene Autry, Smiley Burnette, Ruth Terry— 1942 CALLING OF DAN MATTHEWS-D-Columbia-Char- lotte Wynters, Mary Kornman, Richard Arlen— 1936 CAPTAIN'S PARADISE, THE-C-United Artists-Alec Guinness, Yvonne De Carlo, Cecilia Johnson-1953 CAROLINA MOON — W — Republic- Gene Autry, Smiley Burnette, June Storey, Mary Lee— 1940 CARSON CITY KID— W — Republic— Roy Rogers, George Hayes, Bob Steele, Noah Berry, Jr.-1940 CAT WOMEN OF THE MOON— SF — Astor — Sonny Tufts, Marie Windsor, Victor Jory, Bill Phipps— 1954 CHEYENNE RIDES AGAIN-W-Victory-Tom Tyler, Lucille Brown, Creighton Cheyney— 1937 CHICAGO CALLING— D— United Artists— Dan Duryea, Mary Anderson, Gordon Gilbert, Ross Elliot— 1951 CHILDREN OF PARADISE-MD-Tricolor Films-Jean- Louis Barrault, Arletty— (French-made)— 1946 CHRISTOPHER COLUMBUS - H ISD - Universal-Fredric March, Florence Eldridge, Francis X. Sullivan, Kathleen Ryan— (English-made)— 1949 COLORADO — W — Republic — Roy Rogers, George "Gabby" Hayes, Pauline Moore— 1940 COLORADO SUNSET — W — Republic — Gene Autry, Smiley Burnette, June Storey, Barbara Pepper— 1939 COME ON RANGERS— W— Republic— Roy Rogers, Mary Hart, Raymond Hatton, J. Farrell MacDonald— 1938 CONDEMNED TO LIVE-ADMS-First Division-Ralph Morgan, Maxine Doyle, Pedro de Corboda— 1935 COMIN' ROUND THE MOUNTAN-W-Republic-Gene Autry, Ann Rutherford, Smiley Burnette— 1936 COURAGE OF THE NORTH-ACD-State Rights-John Preston, William Desmond, Dynamite— 1935 COVERED WAGON TRAILS— W— Monogram— Jack Ran¬ dall, Sally Cairs, David Sharpe, Laxe McKee — 1940 COWBOY AND THE BANDIT, THE-State Rights, Rex Lease, Jeannette Morgan, Bill Desmond— 1935 COWBOY AND THE SENORITA-WMU-Republic-Roy Rogers, Mary Lee, Dale Evans, John Hubbarcl— 1944 COWBOY SERENADE — W — Republic — Gene Autry, Smiley Burnette, Foy McKenzie— 1942 COYOTE TRAILS— W— State Rights— Tom Tyler, Ben Corbett, Helen Dahl, Lafe McKee— 1935 CRASH OF SILENCE— (Story of Mandy, The)— D— Uni¬ versal— Phyllis Calvert, Jack Hawkins, Terence Morgan, Godfrey Tearle— (English-made)— 1952 CROOKED TRAIL— W— Supreme— Johnny Mack Brown, Charles King, Lucille Brown, John Merton— 1936 CYCLONE OF THE SADDLE-W-State Rights-Rex Lease, Bobby Nelson, Janet Chandler— 1935 DANCING WITH CRIME — MD — Screencraft — Richard Attenborough, Barry K. Barnes— (English-made)— 1954 DAYS OF JESSE JAMES— W— Republic— Roy Rogers, George Hayes, Pauline Moone, Donald Barry— 1939 DEVIL'S BROTHER, THE— C— Metro-Laurel & Hardy, Dennis King, Thelma Todd, James Finlayson— 1933 DON'T FENCE ME IN— WMU— Republic— Roy Rogers, George Hayes, Dale Evans, Robert Livingston— 1945 DOWN MEXICO WAY-MUW-Republic-Gene Autry, Smiley Burnette, Fay McKenzie, Harold Huber— 1941 EARL CARROLL VANITIES - MUC - Republic - Dennis O'Keefe, Eve Arden, Pinky Lee— 1945 EAST MEETS WEST— MD— Gaumont British — George Arliss, Lucie Mannheim— (English-made)— 1936 ELLIS ISLAND— ACD— Invincible— Donald Cook, Jack La Rue, Peggy Shannon, Joyce Compton— 1936 EVERYBODY DANCE — C — Gaumont British — Ernest Truex, Cicely Courtneidge— (English-made)— 1937 EYES OF TEXAS— WMU— Republic— Roy Rogers, LynnA Roberts, Andy Devine, Nana Bryant— 1948 FACE IN THE FOG, THE— MD— Victory— Lloyd Hughes, Lawrence Grey, June Collyer, Al St. John— 1936 FALLEN IDOL, THE— D—SRO— Michele Morgan, Ralph Richardson, Bobby Henrey— (English-made)— 1949 FAR FRONTIER, THE— MUW— Republic — Roy Rogers, Gail Davis, Andy Devine, Francis Ford— 1949 FIGHTIN' THRU— W— Tiffany— Ken Maynard— 1931 FIGHTING COWARD, THE— MD — Victory— Ray Walker, William Farnum, Joan Woodbury— 1936 FIGHTING DEPUTY, THE-W-Spectrum-Fred Scott, Phoebe Logan, Al St. John, Marjorie Beebe— 1937 FIGHTING MEN— MD— Lippert— Rossano Brazzi, Clau- dine Dupuis, Edwardo Cianelli, Charles Vonel— 1954 FIGHTING THROUGH — W— State Rights-Reb Russell, Lucille Lund, Ed Hearn, Fred McCarrol— 1934 PIKST LEGION — D — United Artists — Charles Boyer, William Demarest, Lyle Bettger, Barbara Rush— 1951 FLAME, THE— MD— Republic— Vera Ralston, John Car- roll, Broderick Crawford, Robert Paige— 1948 FORBIDDEN HEAVEN— D-.-Republic— Charles Farrell, Charlotte Henry, Berly Mercer, Fred Wolton— 1936 FOUR SIDED-TRIANGLE — MD— Astor — Barbara Payton, James Hayter, Stephen Murray— (English-made)— 1953 FRONT PAGE STORY — MD — Associated Artists — Jack Hawkins, Elizabeth Allen, Eva Bartok, Derek Farr — (English-made)— 1955 FRONTIER PHANTOM-W-Realart-Lash La Rue, Al St. John, Archie Twitchell, Clarke Stevens— 1952 FRONTIER PONY EXPRESS-W-Republic-Roy Rogers, Mary Hart, Raymond Hatton, Edward Keane— 1939 FRONTIERS OF '49— W— Columbia— Bill Elliott, Luana de Alcaniz, Charles King, Hal Taliaferra— 1939 FURY BELOW — MD — Masterpiece — Russell Gleason, Maxine Doyle, Leroy Mason, Sheila Terry— 1937 GAUCHO SERENADE-MUW-Republic-Gene Autry, Smiley Burnette, June Storey— 1943 GAY BUCKAROO — W — Allied — Hoot Gibson, Merna Kennedy, Roy D'Arcy, Edward Peil— 1931 GAY RANCHERO, THE-WMU-Republic-Roy Rogers, Toto Guizar, June Frazee, Andy Devine— 1948 GHOST TOWN— W— Commodore— Harry Carey, David Sharpe, Ruth Findlay, Jane Novak— 1936 GIRL IN A MILLION, A — C — Oxford — Joan Green¬ wood, Hugh Williams, Basil Radford— 1950 gladiator, the — C — Columbia — Joe E. Brown, June Travis, "Man Mountain" Dean, Dickie Moore— 1938 GOLD MINE IN THE SKY-W-Republic-Gene Autry, Smiley Burnette, Carol Hughes— 1938 GOLGOTHA — D — Golgotha Corp. — Robert Levigan, Jean Gabin, Henry Baur— (Foreign-made)— 1937 GRAND CANYON TRAIL-MUW-Republic-Roy Rogers, Jane Frazee, Andy Devine, Robert Livingston— 1948 GREAT EXPECTATIONS-D-Universal-Jean Simmons, John Mills, Valerie Hobson— (English-made)— 1947 GREAT GUY— ACD— Grand National— James Cagney, Mae Clarke, James Burke, Edward Brophy— 1936 GREEN FOR DANGER-MYD-Eagle Lion-Trevor How¬ ard, Alistair Sim, Sally Gray— (English-made)— 1947 GREEN SCARF, THE-MYD-Associated Artists-Mich- ael Redgrave, Leo Genn, Ann Todd, Kieron Moore -(English-made) — 1955 GROOM WORE SPURS, THE - C - Universal - Ginger Rogers, Jack Carson, Joan Davis— 1951 GUN FIRE— W— First Division— Rex Bell, Ruth Mix, Buzz Barton, Philo McCullough— 1935 GUN GRIT— W— Atlantic— Jack Perrin, Ethel Beck, EJavid Sharpe, Roger Williams— 1936 GUNS AND GUITARS- W- Republic- Gene Autry, Dorothy Dix, Smiley Burnette, Tom London— 1936 HANDS ACROSS THE BORDER-WMU-Republic-Roy Rogers, Trigger, Ruth Terry, Bob Nolan— 1943 HEART OF THE GOLDEN WEST-MUW-Republic-Roy Rogers, Smiley Burnette, Gabby Hayes— 1942 HEART OF THE RIO GRANDE-W-Republic-Gene Autry, Smiley Burnette, Fay McKenzie— 1942 HELLGATE—MD— Lippert— Sterling Hayden, Joan Les¬ lie, Ward Bond, Jim Arness— 1952 HIS DOUBLE LIFE— C— Paramount— Lillian Gish, Roland Young, Montague Love, Lumsden Hare— 1933 HOLLYWOOD THRILL-MAKERS -MD- Lippert- James Gleason, Bill Henry, Theila Darin— 1954 ^ HOME IN OKLAHOMA,-W-Republic-Roy Rogers, Gabby Hayes, Dale Evans, Carol Hughes— 1946 HOME IN WYOMIN'-W- Republic- Gene Autry, Smiley Burnette, Olin Howland— 1942 HOME ON THE PRAIRIE-W-Republic-Gene Autry, Smiley Burnette, June Storey— 1939 HOMICIDE SQUAD - ACD - Unversal - Leo Carrillo, Noah Beery, Mary Brian, Russell Gleason— 1931 HURRICANE HORSEMAN -W- Kent-Marie Quillan, Lane Chandler, Walter Miller— 1931 I, JANE DOE— D— Republic— Vera Ralston, John Car- roll, Ruth Hussey, Gene Lockhart— 1948 IDAHO— W— Republic— Roy Rogers, Smiley Burnette, Bob Nolan, Virginia Grey— 19'^ IMPORTANCE OF BEING EARNEST, THE-CD-Uni- versal— Michael Redgrave, Michael Denison, Richard Wattis, Walter Hudd— (English-made)— 1952 IN OLD CALIFORNIA -W- Republic -John Wayne, Binnie Barnes, Patsy Kelly, Albert Dekker— 1942 IN OLD MONTEREY - W - Republic - Gene Autry, Smiley Burnette, June Storey, George Hayes— 1939 IN WHICH WE SERVE-MD-United Artists-Noel Coward, Derek Elphinstone, Bernard Miles— 1942 IT HAPPENED OUT WEST-ACD-Fox-Paul Kelly, Judth Allen, Leroy Mason, Johnny Arthur— 1937 JANE EYRE— RD— Monogram— Virginia Bruce, Colin Clive, Aileen Pringle, Beryl Mercer— 1933 JAPANESE WAR BRIDE-D-Fox-Shirley Yamaguchi, Don Taylor, Cameron Mitchell— 1952 JASSY — D — Universal — Margaret Lockwood, Patricia Roc, Dennis Price, Basil Sydney— 1948 JESSE JAMES AT BAY— W— fiepublic— Roy Rogers, George Hayes, Sally Payne, Pierre Watkin— 1941 JOAN OF OZARK— C— Republic— Judy Canova, Joe E. Brown, Eddie Foy, Jr., Jerome Cowan— 1942 KID RANGER, THE-W-Supreme-Bob Steele, William Farnum— 1936 KID'S LAST RIDE— W— Monogram— John King, Max Terhune, Ray Corrigan, Luana Walters— 1941 KIND HEARTS AND CORONETS-D-Eagle Lion-Alec Guinness, Joan Greenwood, Dennis Price, Valerie Hobson— (English-made)— 1950 KING OF DODGE CITY-W-Columbia-Bill Elliott, Tex Ritter, Judith Linden, Dub Taylor— 1941 KING OF THE BANDITS— W— Monogram— Gilbert Ro¬ land, Angela Greene, Anthony Warde — 1947 KING OF THE BULLWHIP-W-Western Adventure- Lash LaRue, Jack Holt, Al St. John— 1950 KING OF THE COWBOYS - MUW - Republic - Roy Rogers, Smiley Burnette, Bob Nolan— 1943 LA CANZIONE DEL SOLE— D— Nuova Mondo — Giacoma Lauri Volpi, Lilliane Dietz— (Italian-made)— 1936 LADIES COURAGEOUS— D— Universal— Loretta Young, Geraldine Fitzgerald, Richard Fraser— 1944 LADY FOR A NIGHT— DMU— Republic— Joan Wayne, Joan Blondell, Ray Middleton— 1941 LADY FROM LOUISIANA— W— Republic— John Wayne, Dorothy Dandridge, Ona Munson— 1941 LAKE PLACID SERENADE-CMU-Republic-Vera Ral¬ ston, Eugene Pallette, Vera Vague— 1944 LARAMIE KID, THE— W— State Rights— Tom Tyler, Alberta Vaughn, George Cheseboro— 1935 LAST WILDERNESS, THE-AT-State Rights-Howard Hill^1935 LAVENDER HILL MOB, THE — CD — Universal — Alec Guinness, Stanley Hollaway— (English-made)— 1951 LAW AND LEAD— W— Grand National— Rex Bell, Wally Wales, Harley Wood— 1937 LAWLESS RANGE— W— Republic— John Wayne, Sheila Manners, Frank McGlynn, Jr.— 1935 LIGHTS OF OLD SANTA FE-MUW-Republic-Roy Rogers, Trigger, George Hayes, Dale Evans— 1944 4058 S«rvi8«ction 6 November 2, 1955 MOTION PICTURE EXHIBITOR IIMPINO MAN— MD—Lipp»rt— Lloyd Bridges, Moira Lister, Alan Wheatley— (English-made)— 1954 LONELY TRAIL, THE— W— Republic— John Wayne, Ann Rutherford, Georqe Hayes, Yakima Conutt— 1936 LONG DARK HALL, THE-MYMD-Eagle Lion-Rex Harrison, Lilli Palmer— (English-made)— 1951 lOVE IN EXIIE—MD— Gaumont-British— Clive Brook, Helen Winson— (English-made)— 1936 LUCKY TERROR, THE— W— First Division— Hoot Gibson, Lona Andre, Art Mix, Charles Hill— 1936 LUCKY TEXAN, THE— W— Monogram— John Wayne, R. N. Bradbury, George Hayes— 1933 MAGNET, THE — CD — Universal — William Fox, Kay Walsh, Steohen Murray— (Enalish-made)— 1951 MAN BETWEEN, THE - MD - United Artists - Carol Reed, James Mason, Claire Bloom— 1953 MAN FROM CHEYENNE— W— Republic— Roy Rooers, Georae Hayes, Sally Payne, Lynn Carver— 1942 MAN FROM MUSIC MOUNTAIN-WMU-Republic- Gene Autry, Smiley Burnette, Carol Huohes- 1945 MAN FROM OKLAHOMA - MUW - Reoublic - Roy Roaers, George Haves, Dale Evans— 1945 MAN IN THE MIRROR, THE-C-Grand National- Edward Everett Horton— IForeian-made)— 1937 • MAN IN THE WHITE SUIT, THE-C-Universal-Alec Guinness, Joan Greenwood— (Enalish-made)— 1952 MELODY RANCH — CMU— Republic — Gene Autrv. Jimmy Durante, Ann Miller, Barton MacLane— 1940 MELODY TRAIL- W-^Reoublic-Gene Autry, Smiley Burnette, Ann Rutherford, Wade Boteler— 1935 MEXICALI ROSE— W— Republic— Gene Autry, Smiley Burnette, Noah Berry, Luana Walters— 1939 MIDNIGHT— ADD— Universal — Henry Hull, Sidney Fox, O. P. Heaais-1933 MILLION DOLLAR HAUl-ACD-State Rights-Tarzan the doo, Reed Howes, Janet Chandler— 1935^ MISS ROBIN HOOD — C— Union— Margaret Rutherford, Richard Hearne, Dora Bryon— (Enalish-made)— 1953 MR. CINDERELLA— C— Metro— Jack Haley, Bettv Fur¬ ness, Arthur Treacher, Raymond Walburn— 1936 MR. ROBINSON CRUSOE-AD-United Artlsts-Doua- los Fairbanks, Maria Abba, William Farnum — 1932 MONTE CASSINO-D-Superfilm-Alberto C. Lolli, Gilberto Sever!, Ubaldo Lav— (Italian-made)- 1948 MOONLIGHT ON THE RANGE-W-Soectrum-Fred Scott, Lois January, Al St. John— 1937 MY DARLING CIEMENTINE-WD-Fox-Henry Fonda, Linda Darnell, Victor Mature— 1946 MYSTERY TRAIN— ACD—Darmour— Nick Stuart, Mar- celine Day, Hedda Hopper, Bryant Washburn— 1931 NEVADA CITY— W — Republic — Roy Roqers, George Hayes, Sally Payne, George Cleveland— 1941 NEW MEXICO— OUMD— United Artists— Lew Ayres, Marilyn Maxwell. Robert Hutton— 1951 NIGHT CLUB QUEEN— ADD— Masterpiece— Mary Clare, lewis Casson, lewis Shaw, Jane Carr— 1935 NIGHT WITHOUT STARS-MD-RKO-David Farrar, Nadia Gray, Maurice Teynoc— (English-made)— 1953 NO MAN'S RANGE — W — Masterolece — Bob Steele, Roberta Gale, Buck Conners— 1935 NO ROOM AT THE INN— D— Monogram- Fred Jack- son, Joy Shelton— (English-made)— 1950 NORMAN CONQUEST— MD— lippert — Tom Conway, Eva Bartok, Joy Shelton— (English-made)— 1953 NORTH OF ARIZONA— W— Masterpiece— Jack Perrin, Blanche Mehaffey, Al Bridae, Lane Chandler — 1935 ODD MAN OUT— MD— Universal— James Mason, Rob¬ ert Newton— (Enalish-made)— 1947 OH, SUSANNA— MUW— Republic— Gene Autrv, Smiley Burnette, Frances Grant, Earle Hodgins— 1944 OLD BARN DANCE— W— Republic— Gene Autry, Smiley Burnette, Helen Valkis, Sammy McKim— 1938 OLD CORRAL, THE— W— Republic— Gene Autry, Smiley Burnette, Hope Manninq— 1937 O'MAllAY OF THE MOUNTED-AD-Fox-George O'Brien, Irene Ware, Stanley Fields— 1936 ON THE OLD SPANISH TRAIl-MUW-Republic-Roy Rogers, Trigger, Tito Guizar, Jane Frazee— 1947 OPERATION X—D— Columbia— Edward J. Robinson, Peggy Cummins, Nora Swinburne, Richard Greene (Enalish-made)- 1950 OUTLAW RUIE—W— State Rights- Reb Russell, Rebel the horse, Betty Mack, Al Bridges— 1935 OUTLAW TAMER, THE— W— Masterpiece— lane Chand¬ ler, Janet Morgan, J. P. MacGowan— 1935 PAIOOKA—C— United Artists— Jimmy Durante, Stuart Erwin, lupe Velez, Marjorie Rambeau— 1933 PALS OF THE RANGE— W— State Rights— Rex Lease, Frances Wriaht, George Cheseboro— 1935 PECOS KID, THE— W— Commodore— Fred Kohler, Jr., Ruth Findlay, Roger Williams, Wally Wales— 1936 PHANTOM OF SANTA FE—ACD— Burroughs— Tarzan, Norman Kerry, Carmelita Geraghty— 1936 PHANTOM OF THE RANGE — W — Victory — Tom Tyler, Beth Marion, Sammy Cohen— 1937 PHANTOM THUNDERBOLT - W - World Wide - Ken Maynard, Frences Lee, William Gould— 1933 PRELUDE TO FAME - DMU - Universal - Guy Rolfe, Kathleen Byron— (Eng lish-made)—1950 PRISONER OF JAPAN-MD-PRC-AIan Baxter, Ger¬ trude Michael, Ernest Dorian, Corinna Mura— 1942 PRIVATE SECRETARY — C — Hagen — Edward Everett Horton, Barry McKay, Judy Gunn— 1936 PUBljC COWBOY NO. 1—W— Republic— Gene Autry, Smiley Brunette, Ann Rutherford— 1937 QUARTET— CD— Eagle lion— Hermione Baddeley, Dirk Boyarde, Muvyn Johns— (English-made)— 1949 RAINBOW OVER TEXAS— WMU— Republic— Roy Rogers, George Hayes, Dale Evans, Sljeldon Leonard— 1946 RANGER AND THE lADY-W-Republic-Roy Rogers, George Hayes, Jacqueline Wells— 1940 reckless moment, the — MD — Columbia — James Mason, Joan Bennett, Geraldine Brooks— 1949 RED SHOES, THE— D— Eagle Lion— Anton Walbrook, Marius Gorina, Moira Shearer— (English-made)— 1948 RHYTHM OF THE SADDLE-W-Republlc-Gene Autry, Smiley Burnette, Pert Kelton, Peggy Moran— 1938 RICH RELATIONS — ADMD — Imperial — Ralph Forbes, Frances Grant, Barry Norton, Muriel Evans— 1937 RIDE, RANGER, RIDE— MUW— Republic— Gene Autry, Smiley Burnette, Kay Hughes, Monte Blue— 1944 RIDE TENDERFOOT RIDE - WMU - Republic - Gene Autry, Smiley Burnette, June Storey— 1940 RIDIN' DOWN THE CANYON-MUW-Republic-Roy Roaers, Gabby Hayes, Bob Nolan— 1942 RIDIN' ON A RAINBOW-W-Republic-Gene Autry, Smiley Burnette, Mary Lee, Carol Adams— 1941 RIO RATTLER— W— Hollywood— Tom Tyler, Eddie Grib- bon, Marion Shillinq, William Gould— 1935 RIP-ROARING BUCAROOS — W — Victory — Tom Tyler, Sammy Cohen— 1937 ROBINHOOD IN TEXAS-WMDMD-Republic-Gene Autry, Champion, Jr., Lynne Roberts— 1947 ROBIN HOOD OF THE PECOS-W-Republlc-Roy Rogers, George Hayes, Marjorie Reynolds— 1941 ROLL ON TEXAS MOON— MUW— Republic— Roy Roq¬ ers, George Hayes, Dale Evans, Dennis Hoev— 1946 ROMANCE ON THE RANGE-WMU-Republic-Roy Roaers, Georae Hayes, Sally Payne— 1942 ROOTIN', TOOTIN' RHYTHM - W - Republic - Gene Autry, Smiley Burnette, Armida, Monte Blue— 1937 ROUGH RIDERS ROUND UP-W-Republlc-Roy Roq¬ ers, Mary Hart, Raymond Hatton, Eddie Acuff— 1939 ROUGH RIDING RANGERS-W-State Rights-Rex lease, Janet Chandler, Bobby Nelson— 1935 ROUND-UP TIME IN TEXAS-Republic-Gene Autry, Smiley Burnette, Maxine Doyle, Champion— 1937 ROVING TUMBLEWEEDS-W-Republic-Gene Autry, Smiley Burnette, Mary Carlisle— 1939 RUN FOR THE HIILS-C-Broder— Sonny Tufts, Bar¬ bara Payton, Richard Benedict, John Harmon— 1953 SADDLE PALS— WMU— Republic— Gene Autry, Lynne Roberts, Sterling Holloway, Irvina Bacon— 1947 SAGA OF DEATH VALLEY-W-Republic-Roy Rogers, George Hayes, Donald Barry, Doris Day— 1939 SAGEBRUSH TROUBADOUR, THE-W-Republic-Gene Autry, Barbara Pepper, Smiley Burnette- 1935 SAN FERNANDO VALLEY - WMU - Republic - Roy Roaers, Triaaer, Dale Evans, Jean Porter— 1944 SECRET ASSIGNMENT— MD—IFE— Massimo Serato, VivI Girl— (I talian-made)— English titles— 1954 SENOR JIM— W— Beaumont— Conway Tearle, Barbara Bedford- 1936 SEVENTH VEIL, THE— D— Universal— James Mason, Ann Todd— (English-made)— 1946 SHADOW, THE— MY — Globe — Richard Kendall, Eliza¬ beth Allan, Felix Aylmer— 1936 SHADOW LAUGHS, THE — MYD - Invincible - Hal Sicelly, Rose Hobart, Harry I. Morey— 1933 SHADOWS OF CHINATOWN-MD-Victory-Herman Brix. Bela luaosi, Joan Barclay— 1937 SHERIFF OF TOMBSTONE-W-Republic-Roy Roaers, George Haves, EIvse Knox, Addison Richard— 1941 SHINE ON HARVEST MOON-W-Republic-Rov Rog¬ ers. Mary Hart, Lula Belle and Scotty— 1938 SHIPS WITH WINGS-MD-United Artlsts-Ann Todd, John Clements— (Eng lish-made)— 1942 SHOCK— D— Monogram— Ralph Forbes, Monroe Owsley, Gwenllian Gill, Reginald Sharland— 1933 SIERRA SUE— W— Republic — Gene Autry, Smiley BiTr- nette. Fay McKenzie, Frank M. Thomas— 1941 SILENT VALLEY-W-State Rights-Tom Tvler, Al Bridges, Wally Wales, Nancy Deshon— 1935 SILVER SPURS— MUW— Republic— Roy Roaers, Trigger, Smiley Burnette, John Carradine— 1943 SINGING COWBOY, THE-W-Republic-Gene Autry, Smiley Burnette, Lois Wilde, Lon Chaney— 1936 SINGING HILL, THE-W-Republic-Gene Autry, Smiley Burnette, Virginia Dale, Mary lee— 1941 SINGING VAGABOND — W — Republic — Gene Autry, Ann Rutherford, Barbara Pepper— 1935 SIOUX CITY SUE— WMU— Republic— Gene Autry, Lynne Roberts, Sterling Holloway, Richard Lone— 1946 SISTER TO JUDAS — D — Mayfair — Claire Windsor, Holmes Herbert, Johnny Harron, lee Moran— 1933 SLEEPLESS NIGHTS— CMU— Remington— Stanley Lupino, Polly Walker-1933 SMASH-UP — MUD — Universal — Susan Hayward, lee Bowman, Marsha Hunt, Eddie Albert— 1947 SO LONG AT THE FAIR-D-United Artists-Jean Simmons, Dick Bogarde— (English-made)— 1951 SON OF DAVY CROCKETT-W-Columbia-Bill Elliott, Iris Meredith, Dub Taylor, Richard Fiske— 1941 SONG OF NEVADA— MUW — Republic— Roy Rogers, Dale Evans, Mary Lee, Lloyd Corrigan— 1944 SONG OF TEXAS-MUW-Republic-Roy Rogers, Bob Nolan, Sheila Ryan— 1943 SONS OF THE PIONEERS-W-Republic-Roy Rogers, George Hayes, Maris Wrixon, Forrest Taylor— 1942 SOUTH OF THE BORDER-W-Republic-Gene Autry, Lupita Tovor, Smiley Burnette, June Storey— 1939 SOUTHWARD HO— W— Republic— Roy Rogers, Mary Hart, George Hayes, Wade Boteler— 1939 SPITFIRE— D—RKO— Leslie Howard, David Niven, Rosamond John— (Eng lish-made)— 1943 SPRINGTIME IN THE ROCKIES-W-Republic-Gene Autry, Smiley Burnette, Polly Rowles— 1937 SPRINGTIME IN THE SIERRAS-WMU-Republic-Roy Rogers, Trigger, June Frazee, Andy Devine— 1947 STAIRWAY TO HEAVEN - DFAN - Universal - David Niven, Kim Hunter, Robert Cooto, Kathleen Byron —(English-made)— 1946 STARDUST ON THE SAGE-W-Republic-Gene Autry, Smiley Burnette, Bill Henry, Edith Fellows— 1942 STORY OF MANDY, THE (Crash of $ilenee)-D-Uni- versal — Phyllis Calvert, Jack Hawkins, Terence Morgan, Godfrey Tearle— (English-made)— 1952 STRAWBERRY ROAN — W — Universal — Ken Maynard, Ruth Hall, William Desmond— 1933 SUNDOWN TRAIl-W-RKO Pathe-Tom Keene, Mar¬ ion Schilling, Nick Stuartfl Stanley Blystone— 1931 SUNSET IN El DORADO-WMU-Republic-Roy Rogers, Gabby Hayes, Dale Evasn, Hardie Albright— 1945 SUNSET IN WYOMING-W-Republic-Gene Autry, Smiley Burnette, Georqe Cleveland— 1941 SUNSET ON THE DESERT-W-Republic-Roy Roaers, Georqe Hayes, Lynne Carver, Frank Thomas— 1942 SUNSET SERENADE— W— Reoublic— Roy Rogers, George Hayes, Bob Nolan— 1942 SWIFTY—W— First Division— Hoot Gibson, June Gale, George Hayes, Bob Kortman— 1935 TALES OF HOFFMAN— MUD— Lopert— Moira Shearer, Leonide Massine— (EngIIsh-made)—1951 TAMING OF THE WILD-W-Victory— Bryant Wash¬ burn, Maxine Doyle, Rod LaRocque— 1936 10 LAPS TO GO— AD— Royer— Rex Lease, Duncan Renaldo, Muriel Evans, Yakimo Ganutt— 1937 TEXAS JACK— W— Masterpiece— Jack Perrin, Jayne Reqan, Nelson MacDowell, lee Mahen— 1935 THAT MAN'S HERE AGAIN-CD-First National- Huqh Herbert, Mary Maguire, Tom Brown— 1937 THAT'S MY MAN— ROMD— Republic— Don Ameche, Catherine McLeod, Roscoe Karns— 1947 THREE FACES WEST - W - Republic - John Wayne, Charles Coburn, Siarid Curie— 1940 THREE FOR BEDROOM C—C— Warners— Gloria Swan¬ son, Hans Conreid, Steve Brodie— 1952 THREE HUSBANDS— C— United Artists— Emiyn Wil¬ liams, Eve Arden, Howard da Silva— 1950 THREE STOPS TO MURDER-MYMD-Astor-Tom Con¬ way, Naomi Chance— (English-made)— 1954 TICKET TO PARADISE — C — Republic — Roger Pryor, Wendy Barrie, Claude Gillingwater— 1936 TIGHT LITTLE ISLAND— CD— Universal— Basil Radford, Catherine Lacey— (English-made)— 1949 TIMBER TERRORS— W— State Rights— John Preston, Dynamite, Captain, William Desmond— 1935 TOMBSTONE TERROR— W— State Rights— Bob Steele, Kav McCoy, George Hayes, Earl Dwier— 1935 TONTO KID, THE— W— First Division— Rex Bell, Ruth Mix, Buzz Barton, Joe Girard— 1935 TORCH, THE— D— Eagle lion— Paulette Goddard, Pedro Armendariz, Gilbert Roland, Walter Reed— (Mexican -made)— 1950 TRAIL OF THE HAWK— W— Masterpiece— Yancey Lane, Betty Jordan, Rollo Dix, Dickie Jones— 1937 TRAIL TO SAN ANTONE - WMU - Republic - Gene Autry, Pegqy Stewart, Sterling Hollaway— 1947 TROPIC FURY— ACD— Universal— Richard Arlen, Andy Devine, Beverly Roberts, Samuel S. Hinds— 1939^ TUMBLIN' TUMBIEWEEDS-W-Republic-Gene Autry, Smiley Burnette, Lucille Browne— 1935 TWILIGHT ON THE RIO GRANDE-WMU-Republic- Gene Autry, Sterling Holloway, Adele Mara— 1947 UNDER CALIFORNIA STARS - MUW - Republic - Roy Roqers, Jane Frazee, Andy Devine — 1948 UNDER FIESTA STARS-W-Republic-Gene Autry, Smiley Burnette, Carol Hughes, Frank Darien— 1941 UNDER NEVADA SKIES-MUW-Republic-Roy Rogers', Dale Evans, George Hayes— 1946 UTAH— MUW— Republic— Roy Rogers, George Hayes, Dale Evans, Peggy Stewart— 1945 VAGABOND LADY-CD— Metro— Robert Young, Evelyn Venable, Forrester Harvey, Frank Craven- 1935 VALLEY OF TERROR— W— Masterpiece — Kermit Moy- nard, Harlene Wood, John Merton— 1937 VALLEY OF THE LAWLESS - W - Supreme - Johnny Mack Brown, George Hayes— 1936 VANISHING OUTPOST-W-Western Adventure-lash Lo Rue, Al St. John, Riley Hill— 1952 WALL STREET COWBOY-W-Republic-Roy Rogers, George Hayes, Raymond Hatton— 1939 WAY OF THE WEST-W-State Rights-Wally Wales, Art Mix, William Desmond, Bill Patton— 1935 WESTERN JAMBOREE - W - Republic - Gene Autry, Smiley Burnette, Jean Rowverol, Esther Muir- 1938 WESTERN JUSTICE - W - State Rights - Bob Steele, Renee Borden, lafe McKee, Arthur loft — 1935 WE'VE NEVER BEEN LICKED-MD-Universal-Rich- ard Quine, Martha O'Driscoll, Noah Berry, Jr., Anne Gwynne— 1943 WHISTLING BUILETS-W-Ambassador-Kermit May¬ nard, Harlene Wood, Jack Ingram— 1937 WHITE LEGION, THE-D-Grand National-lan Keith, Tala Birell, Robert Warwick— 1936 WILD HORSE ROUNDUP-W-Conn-Kermit Maynard, Dickie Jones, Bud Bustei — 1937 WILDCAT SAUNDERS-W-Atlantic-Jack Perrin, Wil¬ liam Gould, Blanche McHaffey, Snowflake— 1936 WINSLOW BOY, THE— D— Eagle lion— Robert Donat, Margaret Leighton— (English-made)— 1 950 WOLF RIDERS, THE— W— Masterpiece— Jack Perrin, Lillian Gilmore, lafe McKee, Nancy Deshon— 1935 WOMAN ON THE RUN— MY— Universal— Ann Sheri¬ dan, Dennis O'Keefe, Robert Keith— 1950 WOMAN TROUBIE—CD— lux— Anna MagnanI, Mas¬ simo Girotti— (Italian-made)— 1949 WYOMING— WD— Republic— Vera Ralston John Car- roll, William Elliott, George Hayes— 1947 YELLOW ROSE OF TEXAS, THE-MUW-Republic- Roy Rogers Dale Evans, Grant Withers— 1944 YODELIN' KID FROM PINE RIDGE-W-Republic- Gene Autry, Smiley Burnette, Betty Bronson— 1937 YOUNG BILL HICKOK - W - Republic - Roy Rogers, Gabby Hayes, Jacqueline Wells, John Miljan— 1940 YOUNG BUFFALO BILL - BILL - W - Republic-Roy Rogers, Pauline Moore, George Hayes— 1940 The Second Quarterly Supplement will appear in the January 25, 1956 Issue Servisection 7 4059 MOTION PICTURE EXHItllTOR Novmnbtr t, 191^ ALPHABETICAL GUIDE Since The Sept. 7, Issue To 80 Features Reviewed This Index cover* feature* reviewed thu* far daring the 1955>56 *ea*on In addition to feature* of the 1934-55 •eason reviewed after the i$*ue of Sept. 7, 1955.— Ed.) AIR STRIKE-d7m.-lippert . 4023 AIL THAT HEAVEN AlLOWS-89m.-U-l . 4055 APACHE AMBUSH-«8m.-Columbia . 4021 APACHE WOMAN— 83m.— American Releasing . 4056 B BALLET DE FRANCE-83m.-Lewi5 . 4050 BAR SINISTER, THE-(Wildfire)-88m.-MGM . 4023 BENGAZI-78m.-RKO . 4047 BIG KNIFE, THE-llm.-United Artists . 4034 BLOOD ALLEY-1 15m.- Warners . 4035 BRING YOUR SMILE ALONG-83m.-Colombla . 4021 C COUNT THREE AND PRAY-102m.-Columbia 4045 D DEEP BLUE SEA, THE-99m.-20th-Fox . 4038 DESPERATE HOURS, THE-n2m.-Paramount . 4033 DEVIL GOODESS-TOm.-CoIumbia . 4021 DEVOTION-lOlm.-Artklno . 4027 DUEL ON THE MISSISSIPPI-72m.-Columbia . 4037 F FOOTSTEPS IN THE FOG-90m.-ColumbIa . 4022 FORT YUMA-78m.-United Artists . 4047 FURY IN PARADISE-77m.-Oibralter . 4040 G GENTLEMB^ MARRY BRUNETTES-97m.-Unlted Artists . 4035 GIRL IN THE RED VELVET SWING, THE-109m.- 20th-Fox . 4047 GIRL RUSH, THE-83m.-Poramount . 4024 GREEN DOLPHIN STREET-141 m.-MGM . 4037 GUN THAT WON THE WEST, THE-71m.-ColumbIa 4022 GUYS AND DOLLS-149m.-MOM . 4054 H HEADLINE HUNTERS-70m.-RepubIle . 4055 HOLD BACK TOMORROW-75m.-U-l . 4050 I DIED A THOUSAND TIMES-109m.-Warners 4050 ILLEGAL-88m.-Wamers . 4027 IT'S ALWAYS FAIR WEATHER-102m.-MGM . 4024 J JAIL BUSTERS-dlm.-AlIied Artists . 4053 K KILLER'S KISS-67m.-United Artist* . 4039 KISS OF FIRE-87m.-U-l . 4026 L LADY GODIVA-89m.-U-l . 4050 LAY THAT RIFLE DOWN-71 m.-Republlc . 4026 LEFT HAND OF GOD, THE-87m.-20th-Fox . 4026 LONESOME TRAIL, THE-73m.-Llppert . 4023 LORD OF THE JUNGLE-69m.-Allied Artist* . 4033 LUCY GALLANT— 104m.— Paramount . 4046 M MADDELENA-ROm.-I.F.E. . 4023 MAN ALONE, A-96m.-Republle . 4034 MAN FROM LARAMIE, THE-104m.-Columbla . 4022 MAN WITH THE GUN-83m.-United Artists . 4047 MeCONNELL STORY, THE-107m.-Warner* . 4027 MY SISTER EILEEN-109m.-Colombia . 4033 N NAKED SEA-70m.-RKO . 4054 NIGHT HOLDS TERROR, THE-86m.-Celumbla . 4022 NIGHTAAARE ALLEY-1 11 m.-20th-Fox . 4039 O OKLAHOMAI-143m.-Magna-Todd-AO . 4051 gUEBN BEB-95ni.-Columbld . UENTIN DURWARD-101 m.-MGM ..4045] REBEL WITHOUT A CAUSE-1 11 m.-Warner* . 4055] RETURN OF JACK SLADE, THB-80m.-Allied Artlst*....4053 BOCK 'N' ROLL REVUE-70m.-StucKa . SECOND GREATEST SEX, THE-87m.-U-l . 4039] SEVEN CITIES OF OOLD-103m.-20th-Fox . 4004] SHADOW OF THE EAGLE-93m.-United Artist* . 40261 SIMBA— 98V2m.— Lippert . 4033] SINCERELY YOURS-115m.-Worner» . 4056] SINS OF FOMPEII-70m.- Visual Drama . 4040 SPECIAL DELIVERY-86m.-Columbia . 4023 SVENGALI-82m.-MGM . 4037J TALL MEN, THE-122m.-20th-Fox . 4039] TECKMAN MYSTERY, THE-90m.-A**oeiated ArHiH 4027 J TEEN-AGE CRIME WAVE-77m.-Columbia . 4045] TENDER TRAP, THE-1 11 m.-MGM . 4054] TENNESSEE'S PARTNER-87m.-RKO . 4038 THIEVE'S HIGHWAY-94m.-20th-Fox . 4039] THREE STRIPES IN THE SUN-93m.-Colombla . 4053] TO CATCH A THIEF-106m.-Poromount . 4025 TREASURE OF PANCHO VI LU, THE-96m.-RKO . 4038 TRIAL-105m.-MGM . 4024 TROUBLE WITH HARRY, THE-99m.-Paramount . 4046] TWINKLE IN GOD'S EYES, THE-73m.-Republle . 4047] U ULYSSES— 104m,— Poramount . . . ..40251 VIEW FROM POMPEY'S HEAD, THE-97m,-20th-Fox... 4055] W WARRIORS, THE-85m.-Allied Artist* . 4037J WHITE CHRISTMAS-1 20m.-Paramount . 4046 j WILDFIRE-(S«e Bar Sinister, The) PHILADELPHIA STORY, THE-n2m.-MOM . 4037 YOU'RE NEVER TOO YOUNG-1 02m.-7arafiwant.. (The running time carried in this listing represents the latest corrected time of each feature. While every effort is made to keep the listing accurate, features are often subject to editing after being reviewed. Readers are advised to check the time with the local exchange — Ed.) JUST A REMINDER •• These PINK "SERVISECTIONS" are the industry's oldest and most reliable means of establishing a file of reference data that becomes more valuable with each passing month and year. . . . Published every-second-week (26 forms each year) they are compiled and indexed by the Film Season start¬ ing with the first issue of September and ending with the last issue of August. . . . Separately bound and separately numbered, the last page of each form always indexes all Features reviewed since the start of the particular season, and the preceding "SERVISECTION" page on which any review may be found. . . . Reviews of Short Subjects are indexed at regular intervals. ... At the end of each Film Season you will have accumulated a complete and detailed history of all film distributed in it, for your later use in locating reissuable or replayable product. COMPLETE BACK SEASONS — are available to Subscribing Theatres at 52c per set! Sendteelfon Sj 4a60 PARAMOUNT I RKO I REPUBLIC i/} < X a. Z o o 5 114 CQ UJ UJ < > ^ n ^ O lU Z Q X 0 «/) o > >• « X ^ X 0 ? o Q ^ Q .E Q O c .2: O' 0 E 0 - B - UJ < t- X U I *0 > > > U O O O S Z Z Z Q Everyone a Bull’s-Eye For The "NiAN WITH THE GUN "Suspenseful through¬ out! Action is fast, di¬ rected ^^^^igor and unders^^l^ quee nai^R ing power!" — Showman's Trade Review ave "Violent action! Good camera^^^^ in the bleak Noon" fashion !^^^ — The Independent "It is a humdinger of an outdoor actioner, sure to strike the fancy of many^v^Kp do not usuallyftake to bang- bang, sagebrush enter¬ tainment. It should be a winner in its classifi¬ cation!" -Variety WlKUHh "Rich SI bitten I westerl B.O.!!!" "A fascinating, off¬ beat western. 'High Noon' is the quickest and sura^^May to give a fair im^cODon of the picture^^qirality and nature. It augurs for its beginner-producer a fine career!"_M. p. Daily Hollywood Reporter SAMUEL GOLDWYN.Jr presents "Exceptionally good. Intense suspense from start Grips throus^^^B Robert Mitcho^Bproes fine work as a quiet but fearless man!" —Harrison's Reports co-starring wi.h KAREN SHARPE -HENRY HULL- EMILE MEYER- JOHN Llj BARBARA LAWRENCE -TED DE CORSIA -JAMES WESTERFIEL LEO GORDON - sSpiaOy N.B.STONEJR. and RICHARD WIL Directed by RICHARD WILSON CONGRATULATIONS TO SAM GOLDWYN, JR THE MAN BEHIND THE “MAN WITH THE GUN’ * fR iM^*; ■■jMMit''-: : ifention ♦A (page 9} , r-J, Y^'r. .vy' W-'V®': ■■>:± Skouras^ 20th-Fox president, showed scenes Carousel" at the National Allied Chicago con* ition, revealing for the first time his company's ^ew Cinemascope 55mm. process in a 35mn^. version. THE POST OFFICE AT PHILADELPHIA, PA., UNDER THE ACT OF MARCH 3, 1879 3^ GOING Word-of-mouth! Blackboard Jungle” sock! Controversy builds business! Terrific campaign! Zooming up-up-up! The “must-see” attraction! Proven nationally! Book it fast! M-G-M presents '‘TRIAL" starring Glenn Ford • Dorothy McGuire • Arthur Kennedy John Hodiak • Katy Jurado • with Rafael Campos • Juano Hernandez • Written by Don M. Mankiewicz from his Harper’s Prize novel • Directed by Mark Robson • Produced by Charles Schnee Frank Sinatra Debbie Reynolds David Wayne Celeste Holm It’s just beginning! And HOT already! Detroit premiere WOW! Confirms Audience Test! Highest rating ever! Its fame sweeps nation! Headed for big money! Get your share ! M-G-M presents in CinemaScope • “THE TENDER TRAP" starring Frank Sinatra Debbie Reytiolds • David Wayne * Celeste HoLrn with Jarma Lewis • Screen Play by Julius Epstein • Based on the playTy Max SKutman and Robert Paul Smith •~Aiid presented on the New York Stage by Clinton Wilder • Photo¬ graphed in Eastman Color • Directed by Charles Walters • Produced by Laivrence Weingarten 'tv? 0 ■ GOING UP! i A NEW BOXOFFICE HIT! PARAMOUNT’S TOTAL PENETRATION AD CAMPAIGN NOW ON NEWSSTANII -including spreads in LIFE, LOOK, SATURDAY EVENING POST and COLLIER! aramount presents FREDRIC and AM WYL Product co-starring . ■ ilRlMEDY- MARTHA SCOTT- DEWEY MARTIN ced and Directed by WILLIAM WYLER • Screenplay by JOSEPH HAYES • Adapted “Not since ‘The Petrified Forest’ does Bogart show the ferocity he spreads on the screen in ‘The Desperate Hours’.” -new york times “Bogart scores in the type of role that first zoomed him to stardom.” -n. y. journal-american “Bogart is chillingly evil... in one of most nerve- wracking thrillers ever written.” -LOS ANGELES HERALD & EXPRESS “Bogart ruthless as a serpent ... in a memorable picture.” -BOSTON RECORD “Suspense never lets up!” -HEDDA HOPPER “Sure to be up for Academy Award.” -LOUELLA PARSONS “The thriller-diller of the year.” -TIME MAGAZINE “Super’s the word for such thrill-chills. Super-super-super.” -LOS ANGELES EXAMINER “Fierce, exciting entertainment.” -BOSTON HERALD “Click pic all the way.” -VARIETY “Year’s top suspense thriller.” -HOLLYWOOD CITIZEN NEWS “ T r emendous ‘want to see’ potential in top grossing film.” -BOXOFFICE “A money picture.” -HOLLYWOOD REPORTER “Sensational piece of entertainment.” -FILM BULLETIN IF YOU or anyone FAMILY should contract TUBERCULOSIS you are all /^r FREE TREATMENT and CARE at WILL ROGERS MEMORIAL HOSPITAL at Saranae Cake, y WILL ROGERS MEMORIAL HOSPITAL AND RESEARCH LABORATORIES Will Rogers Hospital gratefully acknowledges the contribution of advertising production by 20th Century-Fox Pictures, and of space by this Publisher. Supported BY and FOR ALL AMUSEMENT INDUSTRY EMPLOYEES NATIONAL OFFICE: 1501 BROADWAY, NEW YORK 36, NEW YORK HERE IS SLIDING SCALE Elsewheue in this issue will lie found the first in¬ stallment of a two-part study titled: “THE SLIDING SCALE METHOD OF ARRIVING AT A FAIR FILM PRICING FORMULA.” On the first of its approximately four pages is a summary not only of the data covered in th is issue, hut also of the additional and more specific data that will he covered in the concluding second part, in the issue of Nov. 16. As a complete study, worked up from the most ele¬ mental considerations, there was just too much to cover in any one issue. The research, study, and serious effort that was ex¬ pended in the compiling and writing of this study is obviously great. We are certain that only a puhlication steeped in practical knowledge about its business could do it at all. And that only a puhlication dedicated to the full service of its business would do it. This study is not intended to win for us any popularity contests. There are certain to he some distributors who find particular facts and conclusions obnoxious to them. There are also certain to he some exhibitors who won’t like other facts or conclusions. We expect that! And we expect each group to publicly say so! But if, in the privacy of their own offices, and in the confidential conversations with their own contemporaries on their own “side of the fence,” they will agree that the back¬ ground knowledge, facts, objectives, and conclusions are lair, honest and impartial, then we will he content. Then we will know that we have focused attention on a cancer that is weakening, and could destroy, our busi¬ ness, and that we liave suggested an “operation” that could cure it. There may he other “cures.” There may be other studies. But of this we are certain: SLIDING SCALE, fairly set up and honestly administred, can produce a film pricing formula that can reduce to a minimum the “billion dollars worth of lawsuits,” the “hat-in-hand adjustments,” and the dog-eat-dog ill will that is splitting the industry into “jungles” rather than distribution centers. We hope for the close readership of our nearly 10,000 regular subscriliers across the continent. And we hope for their approval. After the concluding second part has been published, should any reader have a problem relating to his own. or to some hypothetical theatre situation, we invite its submission. Every effort will he made to answer, or to obtain an answer, in clinic form. Comments and suggestions are also invited. All of this effort was expended for you. CONVENTION WEEK As THIS ISSUE was being printed, the Morrison Hotel in Chicago was the scene of what can probably he con¬ sidered as the most important industry meeting of the year. Necessitated by the existence of two national theatre owner associations. Theatre Owners of America and Allied States Association of Theatre Owners, the financial support resulting from the trade show set up by the Theatre Equipment and Supply Manufacturers Associa¬ tion and by the International Popcorn Association alter¬ nates from one group to the other year by year. This year. Allied States is favored. So this year. Allied States takes the spotlight. More colorful of the two groups, due to the original and often explosive appi'oach of men like Abram Meyers, Colonel Cole, Trueman Rembusch, Benny Berger, Nate Yamins, Jack Kirsch, and others, it will he interesting to see what fur will fly before sundown on Wednesday, Nov. 9. And we can only hope to live to see the day when Convention eek finds one solid organization of all theatremen meeting as one solid front to all of the problems that beset them. And we can’t help hut hope that it happens soon, before we all go broke and need to “thumb” our way! Jay Emanuel A jay EMANUEL PUBLICATION. Founded in 1918. Published weekly by Joy Emanuel Publications, Incorporated. Publishing office: 246-248 North Clarion Street, Philadelphia 7, Pennsylvania. New York: 229 West 42nd Street, New York 36. West Coast: Paul Manning, 9628 Cresta Drive, Los Angeles 35, California. Jay Emanuel, publisher; Paul J. Greenhaigh, general manager; Albert Erlick, editor; George Frees Nonamaker, feature editor; Mel Konecoff, New York editor; Arnold Farber, Physical Theatre editor; Albert J. Martin, advertising manager; Max Cades, business manager. Subscriptions: $2 per year (52 issues); and outside of the United States, Canada, and Pan-American countries, $5 per year (52 issues). Special rates for two and three years on application. Entered as second does matter at the Philadelphia, Pennsylvania, post office. Address letters to 246-48 North Clarion Street Philodelphia 7, Pennsylvania. 8 MOTION PICTURE EXHIBITOR CAN NEWS (Trade Headlines Of The issue) Corporate Michael Todd sells his stock in Magna Theatres Corporation and Todd -AO to de¬ vote full attention to his production efforts (page 10), Distribution Walter Branson is elevated to the post of RKO vice-president in charge of distri¬ bution (page 9). Exhibition Harry Brandt, ITOA president, calls on Alfred Starr, TOA executive, to withdraw his comments against CinemaScope (page 9). Elmer Rhoden, heading COMPO’s Audi¬ ence Aw'ards plan, announces that tele¬ cast plans for the award presentations have been abandoned (page 10). International Quebec exhibitor unit seeks a change in the law banning children under 16 from theatres (page 24). Columbia’s sales drive for Jack Cohn sets a Far East record (page 24). Mel Konecoff Aaron Rosenberg, U-I producer, reveals his future plans, calling for additional biographical films; “Guys And Dolls” opens on Broadway amid much hoopla; and other big city movie-doings are com¬ mented upon pages (8 and 17). Organizations Rube Shor, keynoting the National Allied convention in Chicago, stresses differences with TOA (page 9). The arbitration committee defends the latest draft following adverse comment from certain exhibition circles (page 9). Production RKO reveals that TV outlets have been approached with reference to a sale of that company’s backlog to video (page 10). MGM prints for domestic release will combine optical and stereophonic sound (page 10). Major Albert Warner predicts a golden era for the industry (page 17). I H V l X Volume 55, Numbek 2 November 9, 1955 Section One Editorial . 7 New York By Mel Konecoff . 8 This Was The Week When . 10 The Sliding Scale . 13 Showmanship Sweepstakes . 20 News Of The Territories . 23 The International Scene . 24 Physical Theatre . PT-1— PT-20 Section Two The Sevi section . SS-1 — SS-8 fThe Yellow Check-Up) In New York recently to exploit "The Return Of Jock Slade," star John Ericson and his wife, Milly, chatted with Norton V. Ritchey, president, Allied Artists International Corporation. NiW YORK By Me! Konecoff FROM ALL-AMERICAN to Universal producer, that’s the story of Aaron Rosen¬ berg, maker of money movies. Of course, a couple of things happened in betwixt and between but those can be found in his biography which Uni¬ versal will be glad to send to all who re¬ quest it for a self- addressed, stamped envelope. When we saw him last week, he and a few associates were in the process of em¬ barking for Turkey to discuss with govern¬ ment officials and plan for the forthcoming epic, “Ataturk,” based on the life story of the builder of modern-day Turkey, which will be filmed next summer in that country. (At this point we expect some¬ one to remark that he’s really going to get an authentic piece of halvah there or that he wants to have some turkey in Turkey for Thanksgiving). Rosenberg, who has been turning out one-sixth of Universal’s annual output of features, approximately five out of the average of 30 made each year, has a long string of hits to his credit like “Win¬ chester 73,” “Bend Of The River,” “The Glenn Miller Story,” “Six Bridges To Cross,” “To Hell And Back,” “The Shrike,’' and many others, and has just completed “The Benny Goodman Story.” Reports on this are pretty good. He stated that Universal’s policy with productions stocd something like this. The number of features would either be the same or may even be more this com¬ ing year. They will be made for the most part at the studio, although if certain projects call for going on location then they go on location. There is no set budget restrictions on films. As much can be spent as is necessary and the way the studio is set up most of what is spent shows up on the screen and not on the overhead balance sheets. There is no set pattern for process to be used, rather it BROADWAY DROSSES (As of this Monday) "Guys And Dolls" Hits New High New York — An all-time opening week high was reached by “Guys And Dolls,” Capitol, with Election Day and Armistice Day holidays expected to up grosses in most Broadway first-runs. According to usually reliable sources reaching Motion Picture Exhibitor, the breakdown was as follows: “Sincerely Yours” (Warners). Para¬ mount expected the Liberace starrer to hit $38,000 on the opening week. “The View From Pompey’s Head” (20th- Fox). Roxy reported a $19,011 opening on Friday, Saturday, and Sunday, with only a disappointing $38,000 expected on the first session. “Trial” (MGM). Radio City Music Hall, with stage show, claimed $70,000 from Thursday through Sunday, with the fourth, and last, week sure to reach $110,000. “The Desperate Hours” (Paramount). Criterion dropped to $19,000 on fifth week. “Guys And Dolls” (Goldwyn-MGM). Capitol, at an upped scale, hit a sensa¬ tional $88,000 for Friday, Saturday, and Sunday, with opening week sure to reach an all-time high of $175,000, a house record. “Ulysses” (Paramount). Globe held at $11,000 for the 12th and last week. “Gentlemen Marry Brunettes” (UA). Mayfair dropped to $21,000 on second week. “Rebel Without A Cause” (Warners). Astor reported $40,000 for the second week. “Lucy Gallant” (Paramount). Victoria was heading toward $10,000 on the third UlYYl iQCf “The Tall Men” (20th-Fox). Loew’s State dropped to $16,000 on the fourth week. depends on the subject matter, which Ls most important these days. He alone has 12 scripts completed awaiting the availability of the proper talent for the sparts. His next three films are “Apache Agent,” a film with a factual or biographical basis which will star Audie Murphy which rolls in two weeks. Next summer will see filming of “The Charlie Russell Story,” also with Audie Murphy, in addition to “Ataturk,” and there is a chance that the latter will be filmed in the new 55mm. CinemaScope. He’s also waiting to go with “The Bill Robinson Story.” He denied being on a biographical kick. It just happened that the stories just happened to be good. Opined Rosenberg, a lot of pictures are not getting their best reaction at the box- office because the advertising and pub¬ licity campaigns haven’t had a chance to properly penetrate to the public. At Uni¬ versal they start the tubs thumping even prior to production as well as during and after and the two departments work closely together so that the end result can be sold properly, e.g. “To Hell And Back,” which is cleaning up. Casting is one of today’s top problems facing producers with many properties being held back until stars are available. He believed in the theory that producers ought to go for top names for roles, and if these are unavailable, then reverse the field and go after someone brand new. He (Continued on page 17) Konecoff November 9, 1955 MOTION PICTURE EXHIBITOR 9 Shor Stresses Differences With TOA National Allied Head Raps Arbitration, COMPO's Tax Repeal Campaign, Expansion Moves By Divorced Circuits Chicago — National Allied president Rube Shor kicked off the organization’s convention this week with a keynote ad¬ dress devoted principally to a discussion of the abyss separating Allied thinking from that of TOA. Referring to the conclave as “the most important exhibitor meeting ever held.” Shor said events of the last 12 months force a decision on theatremen between positive action for relief from excessive film rentals and other controversial trade practices, and the “do-nothing” attitude of TOA. Past experience, he said, proves that the film companies and their “satel¬ lites,” the circuits, will not part volun¬ tarily with their “monopolistic advantages and privileges.” According to Shor, the results of the joint Allied-TOA committee meetings with distributors last spring prove the fallacy of the idea that only a united exhibition front can accomplish anything; because with all its backing, the joint committee failed to meet with film com¬ pany presidents, with the exception of 20th-Fox’s Spyros P. Souras, who has not, to date, acted on his promises for re¬ lief; and they prove “friendly negotiation” a blind alley because the distributors knew that the TOA members of the com¬ mittee would be checked by their circuit superiors from taking any positive action. Ailed, he said, in its good faith, was led into a “trap” by TOA, one designed to curb the determined methods Allied members are willing to use to insure a fair deal for the independent exhibitor. TOA, Shor maintained, turned against all the “vital parts” of the Allied Emergency Defense Committee’s program, now com¬ mitted to seek federal legislation con¬ trolling rentals. However, the Allied head contradicted the TOA contention that such regulation implies the control of admis¬ sion prices as well. Reviewing the Allied-TOA cleavage on the subject of arbitration, Shor maintained that Allied’s position in the last three years, well known to current TOA critics, has been that any acceptable arbitration draft must include film rentals. The re¬ cently completed one, he noted, not only neglects rentals but retains the pre-re- leasing provision of the rejected 1952 draft. The technical and legal aspects of the entire arbitration setup were to be discussed in a later session by Allied general counsel Abram F. Myers, Shor said. On the subject of the expansion of the divorced circuits, Shor added, there is a still wider difference between the two exhibitor groups. In control of the circuit interests, TOA cannot share Allied’s ap¬ prehension on this ground, and Shor re¬ ported the opinion of Myers that it was Allied’s appeal to the Department of Justice for the opportunity to object to circuit expansion that caused the rift between the two organizations, inasmuch Branson Named By RKO As Distribution V-P NEW YORK— The board of RKO Radio Pictures, Inc., last week elected Walter E. Branson, vice-president in charge of distribution, it was an¬ nounced by Daniel T. O’Shea, presi¬ dent. Branson formerly held the title of world-wide sales manager. Branson began his film career in Omaha in 1922 as a booker for Pathe, subsequently becoming branch man¬ ager and district manager for various mid-western exchanges. In 1941, he became western division sales man¬ ager, and later, assistant general sales manager. as it “poked TOA’s principal contributors in a tender spot.” The Allied president went on to criti¬ cize COMPO again for failing to take part in the fight against subscription television, claiming its partcipation in the struggle was blocked by Paramount because of the latter’s interest in Telemeter, manufac¬ turer of one of the toll gadgets. But tha most important objection to COMPO’s activities, Shor announced, was its bureaucratic disregard for the opinion of the elements composing it, specifically in the case of the recent dues drive, under¬ taken without consultation with Allied, a charter member, and the tax elimination campaign, promoted by American The¬ atres president Sam Pinanski, a member of the COMPO triumvirate. Furthermore, the tax repeal bandwagon, boarded by TOA, is rolling at an “unpropitious” time, Shor opined, saying that Allied thought on the subject would be expressed at the forthcoming COMPO annual meeting. On the agenda for consideration by Al¬ lied national directors were the applica¬ tion for membership of United Theatr;; Owners of Oklahoma, represented by Bernard J. McKenna; a motion for con¬ gratulations to Allied Theatres of Illinois on its 25th anniversary; films and film prices, with discussion based on the de¬ liberations of the Emergency Defense Committee under chairman Benjamin Berger; arbitration; membership in the Union Internationale de I’Exploitation Cinematographique; COMPO; the ad¬ missions tax; exemption from income tax; subscription television; indivdual memberships; and the 1956 National Al¬ lied drive-in convention, to be held in Cleveland, Feb. 21-2.3. Sorry . NO Letters! This will acknowledge the 150 or more letters from interested subscribers in nearly all States, in Canada, and else¬ where, — on a dozen or so different indus¬ try subjects, — all of which deserve publi¬ cation in our usual "LETTERS" page. But we just can't afford the space! Due to the SLIDING SCALE survey in this issue, we are stretching at the seams to hold all of our usual features and services. So bear with us, won't you? THE EDITORS Arbitration Committee Defends Latest Draft New York — Taking issue with reports from some quarters of disapproval of the new industry arbitration draft, particu¬ larly the clause permitting each distri¬ butor two pre-releases annually, the drafting committee of the document re¬ leased a joint statement last week to the effect that such criticism is unfounded, asserting that the new draft does not “make a deliberate attempt” to legalize the practice but, instead, limits for the first time the number of features to which a film company can attach the special handling label. There is not now, nor has there been in the past, the release pointed out, any legal limitation on the number of pre¬ releases a distributor may have, in vio¬ lation of all the accepted trade practices. Therefore, it is argued, the proposed arbi¬ tration system is “a positive gain in favor of exhibition.” The language of the draft, it further noted, neither condones nor authorizes the pre-release policy. In lieu of a law forbidding pre-releasing, the committee feels the next best thing would be the limits established by arbi¬ tration. The executives pointed out also that under the plan, no exhibitor is obliged to resort to arbitration and, in spite of the shortcomings of the draft, it has many points of advantage which have not heretofore been available to theatre- men; the system is for exhibitors only, and the film companies may not bring proceedings under it, the statement con¬ cluded. Mitchell Wolfson and Herman Levy, for Theatre Owners of America, Max A. Cohen, for Independent Motion Picture Theatres Association, and Leo Brecher, for Metropolitan Motion Picture Theatres Association, were the drafting committee members who signed the statement. Brandt Defends CinemaScope New York — Independent Theatre Owners Association president Harry Brandt last fortnight called on Alfred Starr, Theatre Owners of America execu¬ tive committee head, to withdraw a state¬ ment attributed to him by the New York Times recently to the effect that ana- morphic lens projection, such as used in CinemaScope, is “just about done” because of a “built-in disability” and because Hollywood directors dislike the process. Starr was reported to have made his re¬ marks at a closed meeting held during the TOA Los Angeles convention last month. “For the common good of all of us who depend on the boxoffice,” Brandt said in his letter to Starr, the statement should be retracted. He added that CinemaScope has been widely accepted and that it is folly to believe that the vast majority of U. S. exhibitors who have installed it can be wrong in their decision. The public too, Brandt asserted, has been enthusi¬ astically receptive. November 9, 1955 10 MOTION PICTURE EXHIBITOR Rhoden Abandons Telecast Plans For Audience A ward Announcement New York — As an expression of appre¬ ciation to the country’s newspapers for their cooperation, Elmer C. Rhoden, na¬ tional chairman of the Audience Awards Committee, has abandoned plans for an¬ nouncing the Audience Awards winners over television and will give them first to the press at a mammoth newspaper din¬ ner to be held in Hollywood early in December. Announcement of Rhoden’s decision was made last fortnight by Robert W. Coyne. COMPO special counsel. The COMPO statement quoted Rhoden as follows: “It had been our intention originally to have a telecast of this event, but when we viewed it in all its aspects we decided in favor of announcements to be made through the various services. We will hold an awards presentation with the press and permit reporters to disseminate the information regarding this first general poll in which exhibitors have taken such an active part.” Rhoden pointed out that a television show would be competitive both to the¬ atres and newspapers. For this reason and because of the strong support given Audience Awards by the country’s news¬ papers he feels, he said, they should be given first consideration. Coyne said the COMPO office already had been advised that several newspapers around the country had asked about press arrangements fcr the announcement o^ the Audience Awards winners and had indicated they intended to send their own motion picture editors to cover the event. Although plans have not yet been per¬ fected for the dinner, Coyne said he be¬ lieved the entire Hollywood press ccrps would be among the guests, in addition to representatives of the trade press, out¬ standing Hollywood personalities and competitors for the awards. Well known figures in journalism also will be invited, he said, such as the president of the So¬ ciety of Newspaper Editors, the editor of Editor and Publisher, and the editors and publishers of all the Los Angeles news¬ papers. William S. Kent, formerly vice-president, Calhoun Studios, industrial and TV film producers, has joined National Screen Service Corporation in a sales and production capacity. Puzzle Contest Spurs Audience Awards Poll New York — Marc J. Wolf, Y and W Management Corporation, Indianapolis, reported to COMPO last week that the Gary, Ind., Post-Tribune has come up with an ingenious contest in connectir n with the Audience Awards Poll, a three- way “What’s M}’ Name?” crossword puzzle contest appearing in the Sunday edition. First, the puzzle must be worked cor¬ rectly as in ordinary crossword puzzles and, second, the questions in the entry blank must be filled in with the correct answers. All answers to questions in the blank appear in the solution of the puzzle, with the exception of the last name of the Audience Awards nominee whose first name is in the puzzle’s center square. The last name of the nominee may be found in a story on the Audience Awards campaign printed in another sec¬ tion of the paper. The number of letters in the last name and the number of let¬ ters in the other answers to the questions are indicated on the blank. MGM Prints Combine Optical, Stereo Sound New York — CinemaScope prints o" MGM's domestic releases after the first o[ the year will combine both stereophonic and optical sound tracks, according to Charles M. Reagan, vice-president in charge of sales, who said last fortnight that MGM is notifying its field sales force of the availability of the composite prints. The new prints will serve both magnetic and optical installations in the United States and Canada, Reagan said, pointing out that theatres equipped for magnetic sound can utilize the magnetic sound track on the 35mm. CinemaScope print, and that if a theatre has an optical in¬ stallation, the optical track printed next to the magnetic tracks would be used. Thus, MGM becomes the first film com¬ pany to use the combined print system, first unveiled in September. A slight- mechanical change will enable all pro¬ jectors to accommodate the new print, it was said. A 20th-Fox spokesman, when queried about the MGM announcement, reiterated his company’s objections to the move, contrnding that this is “compromising with quality.” Innovations in film sound were expected to be revealed by 20th- Fox president Spyros P. Skouras at the Allied States Association convention in Chicago this week. Todd Sells Magna Stock New York — Allen and Company have purchased and placed privately 268,000 shares of the common stock of Magna Theatre Corporation from The Michael Todd Company, Inc. This constitutes substantially all Todd’s holdings in Mag¬ na Theatre Corporation. Members of the management of Magna Theatre Corpora¬ tion and United Artists Theatre Circuit, Inc., participated in the purchase of these shares. Magna Theatre Corporation announced that Todd had resigned from its board and from that cf The Todd- AO Corpora¬ tion, which is owned 62y2 per cent by Magna Theatre Corporation. It is understood that Todd will devote all his attention to the completion of “Around The World In Eighty Days.” RKO Films On TV Block New York — Conferences with various television film distributors and ether TV outlets are being conducted by General Teleradio to determine whether they would be interested in acquiring first-run rights to more than 500 films in the RKO Radio vaults, it was revealed last week by Dwight Martin, vice-president, film division. In commenting on reports that part of the backlog of old films acquired by GT last summer, when it purchased RKO Radio from Howard Huges, is being offered to television, Martin said that several TV distributors have been ap¬ proached about purchasing the rights to the RKO films over a period of years. An RKO official stated later that the Thomas F. O’Neil management group has been exploring the TV market for the sale for some time. This Was The Week When . Film critics and columnists from Canada, the west coast, and points in between hailed the world premiere of Samuel Goldwyn’s MGM release, “Guys And Dolls,” at the Capitol, New York. . . . Jack Benny was named to serve as toastmaster at the March of Dimes testimonial dinner to 20th-Fox president Spyros P. Skouras, in the Waldorf- Astoria, New York, Dec. 5. . . . The Roxy Theatre, Inc., declared a quarterly cash divi¬ dend of 37 Vs cents a share on outstanding preferred stock, payable Dec. 1 to holders of record. Nov. 15. . . . Budd Rogers was named to supervise the domestic distribution of 16 feature films owned by the Bank of America, through independent sectional franchise holders. American distribution rights to “Lost Continent,” first Italian CinemaScope produc¬ tion, were acquired by IFE, according to executive vice-president Seymour Poe. . . . Eleven industry figures, including MPAA’s Arthur Ee Bra, were slated by 20th-Fox 'to visit 60 key cities this month to address special preview groups of “Good Morning, Miss Dove.” . . . Republic directors declared a five per cent common stock dividend payable Jan. 3 to holders of record Dec. 7. . . . Magna scheduled the west coast premiere of “Oklahoma!” at the Egyptian, Hollywood, Nov. 17. . . . The directors of U-I declared a quarterly dividend of $1.0625 a share on the 414 per cent cumulative preferred, payable Dec. 1 to holders of record Nov. 15. November 9. 1955 Att raction • ■ ;?t. ■J frbm I he rams wpre. upon ■ i Ranchipur; an^ she cried: U . ‘I am a sinner! Wash me ; and I shall be whiter | than snow!’’* Anon. Torrential /i| in the,-- '' I ■III Impact of ^ its Dramatic Power! i I COLOFf by ' DE LUXE IE| d ♦ ' r, 1 J- * 1 I , \ [, ■ ' ■ 1 1 ¥ LANA TURNER • RICHARD BURTON • FRED MacMURRAY • JOAN CAULFIELD • MICHAEL RENNIE I in '^THE RAINS OF RANCHIPUR^' Produced by FRANK ROSS f with EUGENIE LEONTOVICH, Gladys Hurlbut, Madge Kennedy, Paul H. Frees, Carlo Rizzo, Beatrice Kraft Directed bv JEAN NEGUIESCO • Screenplay by MERLE MILLER • Based on a Novel by Louis Bromfield MOTION PICTURE EXHIBITOR 13 THE SLIDINC SCALE METHOD . . . of arriving at A FAIR FILM PRICING FORMULA PART ONE of fl very sincere effort by MOTION PICTURE EXHIBITOR to bring peace to this business SUMMARY OF DATA TO BE COVERED: 1. A general discussion of current conditions and the need for A LIVE-AND-LET-LIVE FILM PRICING FORMULA. 2. What is ALLOWABLE OVERHEAD, and why an AUDIT is necessary if overhead is to be a part of the film pricing formula. 3. What are PLAYING TIME UNITS, and how such units can be applied to both the Overheod and the Gross of any playdate. 4. The theory and objective of the SLIDING SCALE Film Pricing Formula. How it lends itself to ARBITRATION of difference. 5. With ALLOWABLE OVERHEAD established there are, three common SLIDING SCALE methods; SLIDE "A", which allows the Theatre to keep as profit 50% of the Film Rental; SLIDE "B", which allows the Theatre to keep as profit 33V3% of the Film Rental; and SLIDE "C", which allows the Theatre to keep the same % of the Film Rental as the Film Rental relates to the Gross. Examples of the three SLIDES. 6. "ROBOT" TIME SAVING CHARTS listing at 1% steps and at 2V2% steps the corresponding ratio figures relating to SLIDE "A", SLIDE "B" and SLIDE "C", that can be applied to any Theatre's Overhead in order to tailor make its particular Sliding Scale. 7. OTHER FORMS of percentage selling and their weaknesses as fixed instruments in a constantly fluctuating business. 8. A QUESTION AND ANSWER CLINIC covering inquiries submitted by theatre readers. Q CURRENT CONDITIONS and the need for a NEW FILM PRICING FORMULA Of all of the millions of different kinds, types and models of things, that are bought and sold from one end of the earth to the other, we don’t believe that there is one single item that fluctuates so widely in price, as entertainment. And the greatest price fluctuation in the entire field of entertainment is unquestionably enjoyed and/or suffered by motion pic¬ tures. Whether at the wholesale level, where a producer sells a motion picture to a distributor or a distributor sells a motion picture to an exhibitor; or at the retail level, where an exhibitor sells a motion picture to the public; price bears little if any relationship to cost, and gyrates widely from the extreme top to the ex¬ treme bottom in a matter of days; and for no more definable reason than the pub¬ lic’s ever changing taste and pocketbook. We all have heard of the $100,000 “sleeper” that did a world gross of $1,000,000, and of the $5,000,000 super colossal masterpiece that never got off the ground and had trouble banking $300,000 of film rental. And we all know that the same motion picture that got $2.50 from the patron who saw it from a loge seat at the Music Hall, within a matter of days or even the same day got only 50c from the patron who saw it from an equally comfortable seat at a small theatre “in the sticks.” And the film rental paid by the Music Hall on that self same picture could be as much as $250,000 for a five or six week run, while the small theatre “in the sticks” could have trouble paying $250 for its five or six days. Yes, motion pictures is a business of vast fluctuations with no certain top and no certain bottom. And that is why any unbalance, either enlarging or constricting the supply source, can give an inordi¬ nate advantage to either the buyer or the seller. Much of the strife, lawsuits. requests for government intervention, 5,000 to 6,000 closed theatres, ulcers and heart attacks, in the business today, are directly chargeable to the constricting of the supply of new features that seemed to immediately follow the “divorcement” of producer owned theatres, that were the latter’s guaranteed outlets and there¬ fore their responsibilities. So this is a “seller’s market”! And unless the “sellers” exercise a lot more judgment than they have in the past few years, and leave a sufficient percentage of the boxoffice “take” at the exhibition level, so that ex¬ hibition also can keep its “plant” in order and show a profit, there will be a lot more theatres close, and a self-cannibal¬ izing of the business that will eventually destroy production, and distribution also, as we know them today. It has been said by distributors that only a few thousand theatres represent 85% of their national gross, and that the other 10,000 to 12,000 late runs and small towns represent only 15%. Accepting their totals for the sake of argument, what pro¬ ducer can show sufficiently more than a 15% profit on domestic sales, so that this mass of late runs and small towns can be profitably ignored? And would ignoring them result in great savings in overhead, advertising or physical distribution? We doubt it! With saturation bookings in most key runs, and an assortment of picture sizes and sound tracks, it would still re¬ quire 450 to 600 prints of any big picture to service the 3,500 to 4,000 big key runs. It would still take the same advertising in newspapers, national magazines, fan mag¬ azines, TV, and radio, for all of that is aimed at the success of those big key runs. It would still cost just as much to make the picture in Hollywood. Nothing would be saved except a few sales salaries, and all costs would need to be charged against 3,500 to 4,000 outlets, instead of against the 13,000 to 16,000 current potential. So there is little merit to this distribu¬ tor view except as a bit of sales persu¬ asion. Those 10,000 to 12,000 small situa¬ tions are a by-product that cost little or nothing to serve, and represent a large portion of the profit margin. The producer or distributor who ignores this fact, and permits them to close in large numbers for lack of adequate profit commensurate with their investment and management effort, is committing a form of business hari-kari. Some wise distributors recognize this fact. A1 Lichtman of 20th Century-Fox gave public recognition to it when he re¬ leased a statement to the effect that any theatre unable to gross more than $1,000 per week should be sold at flat (as com¬ pared to percentage) prices. Of course we are told that some of his own branches immediately made the “flat price” what¬ ever the highest percentage return, on their biggest pictures playing the particu¬ lar theatre, had ever been; so that the letter of his words was kept but not their spirit. Others have similarly recognized the situation, either publicly or privately, but little has been done except for spot “adjustments” that put the theatreman in the position of a pan handler asking for favors “with his hat in his hand.” A good share of the responsibility for this situation rests squarely on shoulders of exhibitors themselves. Competition at the retail level has engendered distrust of one another, and a “keep-your-guard-up” attitude, that was often with good reason. And smart film salesmen were quick to encourage ill will, to their own advantage. Two national associations of theatremen seem to place greater emphasis on the “local antonomy” of their territorial units than on the national unity and solidarity that could command respect. Other splinter associations, usually local to some one of the 31 distribution areas, only add to the confusion. And the 10 national distribu¬ tors have been able to take advantage of the confused mob. This does not apply to all territories. In New York where large remnants of the “divorced” former producer affiliated cir¬ cuits co-exist with several large inde¬ pendent circuits in a spirit of mutual con¬ fidence, there is no confusion and film prices and percentage formulas are known to be very fair, and much lower than in neighboring territories. In several areas of the Middle West notably Cleveland and Detroit, large co-ops working in a spirit of mutual confidence with large circuits have been able to maintain a fair balance in film prices that even protected the small independent runs around and be¬ hind them. But where such an equalizer does not exist, film prices have risen to the realm of arbitrary confiscation, and while this is no justification, formerly honest men have been forced to boost their reported overhead, or steal on their reported grosses, in order to stay alive. This is not a happy situation. Nor is it one that promises a brilliant future for this business, whether producer, distribu¬ tor, or exhibitor. What are the alternatives? We don’t like the prospect of being Government “regulated” even if the Gov¬ ernment would accept the duty without charge. We can’t believe that Government will dictate what a distributor can charge an exhibitor for film and not protect the good old voting public by also dictating what an exhibitor can charge a patron for admission. We had experience during 14 MOTION PICTURE EXHIBITOR World War II with Government forms and red tape, and the pecadilloes of “do” and “don’t” through which Government methods drive businessmen crazy. And from what we hear from hundreds of equally independent theatremen across the coimtry we don’t believe they want Government “regulation” either. In fact, we’d be willing to lay 2-to-l that a poll of exhibitor opinion on the subject, given any other choice, would bury Government “regulation” imder a landslide. We’re afraid that we agree with the Distributors that you can’t arbitrate film prices either. Whether horses or battle¬ ships, if the fellow who owns them says they are worth $10, how can you arbitrate your belief that they are only forth $5, because you can only resell them for $6. Maybe someone else can sell ’em for $20! It is all ‘if” and the seller has just as much God-given right to believe his value as the buyer has to believe his. How are you going to arbitrate that? And, particularly in picture business, where a picture can die in one theatre and set a new house record in another theatre not too far away, how can arbitration set up a fair picture price. Then again, who are those Solomons who will be able to find the time to care¬ fully consider and to weigh all factors concerning 365 days of film in 18,000 the¬ atres, some roofed and some drive-in? Having done a bit of “arbitrating” our¬ selves we happen to know the time and study required, and we don’t think there are enough competent men, with useable industry experience, in the world today, to serve as arbitrators on that much volume. There is a third alternative that we like better and that we belive will prove better for producers, distributors and for exhi¬ bitors. It presupposes than producers and distributors will accept the fact that vir¬ tually no new roofed theatres are being Q What is ALLOWABLE OVERHEAD . . . Any LIVE-AND-LET-LIVE FILM PRICING FORMULA must be based on a percentage of what is left after the operating overhead has been recouped. It is elementary that the theatre must re¬ coup its operating overhead (and this has nothing to do with return of invested capital or of profit), for any percentage deal is nothing more or less than a short¬ term partnership into which the theatre owner invests his right in a pretty high priced piece of specialized real estate on the main stem, and into which the pro¬ ducer-distributor invests his right in a pretty high priced piece of specialized film entertainment. The theatreman can’t sell tickets without the film and the producer - distributor can’t sell tickets without the theatre. Operating overhead is a sum of money that is mutual to their partnership, and a tool of the whole partnership, just as advertising should also be. The administration of operating over¬ head rests in the lap of the theatre, only because the latter is stationary and fixed to the particular locale. Whether the “partnership” is for one day, one week, or one month, it is possible for the theatre to hire and to buy on a weekly, monthly or annual basis, thereby procuring the best local prices on everything, and to split all individual costs into the propor¬ tionate share represented by the “partner¬ ship” days. built; and that the existing ones are get¬ ting older and more obsolete with each passing day, and without any possibility of exhibitors reinvesting in modernization when they can barely, or are just failing to, make ends meet. It presupposes that producers and distributors will accept the fact that in spite of 4,400 new drive-in theatres (many seasonal) constructed in the past seven years, and a constantly growing population, their theatre sales possibilities have actually shrunken. It presupposes that exhibitors want only a fair live-and-let-live share of the admis¬ sions dollar and as partners with produc¬ tion and distribution are willing to give them an honest court in every way, backed by positive audits. And it pre¬ supposes that exhibitors, with respect for themselves as businessmen, will go a long way to avoid the need for “hat-in-hand” adjustments, and will adopt with open arms any method or formula that is fair. There is also one final, and most im¬ portant, point! It presupposes that pro¬ ducers, distributors and exhibitors, are sincere men-of-good-will who only want dollars that belong to them and to which they are fairly, honestly and morally en¬ titled. All of this is a waste of time, and there is no need to proceed further, if our business has degenerated into the rule of fang and claw. Under that event¬ uality, and dealing with thieves and shysters, the only alternative is a baseball bat or scatter gun. But we don’t believe the latter to be the case! We are proud of our business and of the friendships we have made in it. We have yet to meet the man with whom we couldn’t negotiate fairly when face to face. We believe that a fair to all UVE- AND -LET-LIVE FILM PRICING FORMULA, applicable to the¬ atres of known admission scales, sizes, types and average grosses, is possible to arbitrate and establish for the eternal well being of all in this business. and why an AUDIT? As a partnership obligation, however, operating overhead must be an exact, agreed-on, ALLOWABLE OVERHEAD, resulting from an exact and acceptable AUDIT by a recognized Certified Public Accountant. It shouldn’t be necessary for such an audit to be made more than once each year, and it shouldn’t be necessary for it to go beyond a summary of operat¬ ing overhead only. It could be based on, but should in no way conflict with, the regular annual profit-and-loss audit of the particular theatre, for it can confine itself to the “acounts payable” side alone. Just as a suggestion, we certainly believe it would be possible for arrangements to be made with a big, prominent, name auditor like Price-Waterhouse to do such audits on a rotating annual fee basis that would be well within the price range of any the¬ atre. It might even be based on a “per seat” basis like organization dues. Bolstering this thought still further, we wish to point out that MOTION PICTURE EXHIBITOR, THE SATURDAY EVE¬ NING POST, LIFE, TIME, THE NEW YORK TIMES, and any other reputable publication that solicits advertising from advertising agencies and natonal adver¬ tisers, submit their circulation orders and income to the skilled auditors of the Audit Bureau of Crculations, Inc. for r thorough aimual check, without disclosing the private data from which their profit and loss statements are drawn. Such specialized audits are possible. And prac¬ tical! Now! What is ALLOWABLE OVER¬ HEAD? We suppose the best quick description would be the operating expenses of the particular theatre, both average and specific, for the term of the partnership, i.e. the particular playdates. More specifically, OPERATING OVER¬ HEAD, for purposes of such a partnership, can be broken down under the following heads: 1. Rent 2. Advertising 3. Payroll and Payroll Taxes 4. Insurance 5. Light, Power, Air Conditioning and Heat 6. Maintenance, Repairs, and Supplies 7. Messenger Service 8. Telephone, Telegraph, Stationery, Traveling, etc. 9. Petty Cash and Miscellaneous 10. Cost of all Shorts or Added Attrac¬ tions. A further explanation of what should be included under such general heads is as follows: RENT. This would normally be the sum paid to the owner of the theatre building, either as a fixed sum per month or per year, or as a percentage of the gross re¬ ceipts. All “extras,” such as excess water use, increased taxes, etc., covered by the lease should be included. If the property is owned by the theatreman, “rent” would be considered as all interest on a funded debt or mortgage, normal Goverment al¬ lowed depreciation on the building and its equipment, and all real estate taxes and water rents. Any rental income received by the theatre from stores or offices should be subtracted from the above. A weekly average for the preceding 52 weeks should be established. A hybrid of both of these would be the operator who leases a building which he has equipped. His rent would therefor be not only what he pays the landlord, but the depreciation on his equipment as well. ADVERTISING. This should refer to all advertising purchased by the theatre- man to benefit the particular playdate. Newspaper space, posters, trailers, and any special sign work other than the normal changeable letter marquee signs, should be included. On a big picture where the producer-distributor wishes to spend more than the usual theatre budget, this can either come “off the top” (added to the operating overhead), or can be shared by each on the eventual per¬ centage payoff, subject to a prior agree¬ ment. Postage or messenger service neces¬ sary to the distribution of heralds, window cards, etc., should be included. PAYROLL AND PAYROLL TAXES. Under this heading would be the salaries of employes working in the theatre or occupied in some facet of its management, with the exception of those who tend the confection stand, or service stores, apart¬ ments, or offices that are not a part of the theatrical unit. Basically the manager, assistant manager, projectionists, ushers, cleaners, doorman, cashiers, and main¬ tenance engineers are considered house staff; but to this should be added the booking fees paid to a buying and book¬ ing agency or to a buying and booking executive. In the case of large circuit operation, a fee of 5Vt or 6''/ of the over¬ head is included in the payroll for home office expense. A similar fee should be MOTION PICTURE EXHIBITOR 15 allowed whenever ownership assumes the buying and booking decisions, for the term “manager” then relates to house management alone, which bears a much lower salary scale. The employer share of any city, state, or federal payroll taxes would naturally be added to payroll in computing over¬ head. For all practical purposes, total payroll can be averaged per week for the pre¬ ceding 52 week period, for fluctuations will never be so great as to seriously affect average overhead. INSURANCE. This should include all fire, theft, holdup, vandalism, public lia¬ bility, and property damage insurance premiums, averaged weekly even though paid on an annual or three-year basis. All such insurance constitutes protection for the “partnership” during the term ol their agreement and is a very legitimate overhead item. LIGHT, POWER, AIR CONDITIONING AND HEAT. While all four of these items may be concentrated into the electric bill, it is possible that one or more could re¬ sult from equipment using gas, oil, or coal as the energy source. Combinations are also possible. As a result, under this heading should be placed all bills cover¬ ing current, fuel, freon, boiler cleaning and seasonal care relating to these four necessary utilities for the preceding 52 weeks and their weekly average obtained. MAINTENANCE, REPAIRS AND SUP¬ PLIES. While projector and sound serv¬ ices, needed equipment repairs, cleaning equipment and supplies used by the staff, and the periodic outside cleaning and re¬ pairing of rugs, draperies, uniforms, etc., form the purpose for the maintenance and repairs heading, great care should always be used not to include capital improve¬ ments or plant additions of any kind. True overhead can only include the costs of maintaining and repairing what is al¬ ready a necessary part of the property and important to its efficient operation. Supplies include tickets, carbons, lamp bulbs, and similar items that are con¬ sumed as a part of the theatre operation. Items given to, or resold to, the patron, may be a premium, a service, or a con¬ fection, but are most certainly not sup¬ plies. The average weekly cost of the above during the preceding 52 week period should suffice. MESSENGER SERVICE. This is the weekly charge for film and advertising transportation between the theatre and the film distribution center. Usually there is only one company serving a particular area, and their rates are subject to Inter¬ state Commerce Commission approval. The cost of this function is permissable under overhead. TELEPHONE, TELEGRAPH, STATION¬ ERY AND TRAVELING. Only such charges, under the above four headings, as are directly chargeable to the operation of the theatre, are permitted. These are normal business charges applicable to any business. Personal use by employes or management should be paid for person¬ ally and credited. Traveling must only be such as is necessary to the booking or buying negotiations, and to the purchase of supplies and equipment. PETTY CASH AND MISCELLANE¬ OUS. Only such petty cash items as relate to one of the above can be considered as overhead, and they would therefore be better considered under their proper bracket. The reference is made here only to account for it. Under miscellaneous can be lumped: (a) dues to local business and national trade associations; (b) legal fees directly attributable to theatre oper¬ ation; and (c) auditing fees. ALL SHORT SUBJECTS, NEWS REELS OR ADDED ATTRACTIONS. This is an item that is often overlooked or forgotten because it is part of the entertainment cost rather than of the overhead cost on the theatre’s books. However, for the “partnership” in a percentage playdate, it is mutual overhead that must be paid first, before the percentage begins to operate. The above ten brackets will pretty well cover the “partnership” overhead. They should not be tampered with, padded, kited of disallowed in an effort to favor either partner. Once their existence and accuracy has been proved by an audit they should be accepted as the mutual “nut” and not subjected to chiseling of any sort. A current proof, that the majority of the above 10 classifications follow distri¬ butor thinking, is a Paramount Film Dis¬ tributing Corp. form No. 5509 E known as an EXPENSE SCHEDULE, provided by 0 PLAYING TIME UNITS . . . application While we now see that operating over¬ head can become a positive, auditable certainty, we still have the problem of dividing overhead, so that the producer- distributor and the exhibitor who become “partners” in a midweek (low grossing potential) , series of playdates, don’t carry an inordinately big share of the week, as compared to the “partners” in a week-end (high grossing potential), series of play- dates. Wiser men than we answered this prob¬ lem satisfactorily many years ago with what are known as PLAYING TIME UNITS. While PLAYING TIME UNITS may vary from territory to territory, and under six-day (no Sunday) operation, instead of the usual seven-day, the principal is the same. The midweek days of Monday, Tuesday, Wednesday, Thursday and Fri¬ day, represent one single unit each. In a seven-day town, some distributors con¬ sider Saturday worth three units and Sun¬ day worth two units; while others will con¬ sider Saturday worth two units and Sun¬ day worth three units. A third popular method is to consider both Saurday and Sunday as worth two and one half units each. We also know of some small town and subsequent runs where Saturday and Sunday are agreed to be worth only two units each, for a weekly total of nine units. But the result in all seven-day towns is usually the same total of 10 units. Six-day towns follow the same valuations for the five mid-week days of one unit each; but Saturday is standard at two units. So the result in all six-day towns is the same total of seven units. Examples of how this principal of PLAYING TIME UNITS would work in a seven-day town where a hypothetical theatre had a $620 average weekly over¬ head, or a $62 unit overhead, are as follows: (a) Picture Number One plays Tuesday (1), Wednesday (1) and Thursday (1) for three PLAYING TIME UNITS so the overhead chargeable against its particular playdate is three times $62 or $186. (b) Picture Number To plays Thurs¬ day (1), Friday (1) and Saturday (2) (in an area where Saturday represents two them as a rider to be “attached to and made part of” contracts for their current production “THE DESPERATE HOURS.” While this production is being offered on a percentage basis that is different from the normal Sliding Scale, the EXPENSE SCHEDULE in our possession and from which we have compared much of the above, specified “the average weekly oper¬ ating expenses of the theatre for the 52 weeks immediately preceding the date hereof.” It then actually lists or refers to all of the above except Telephone, Tele¬ graph, Stationery and Traveling. While we may refer to “Miscellaneous” where they refer to “Other Expenses,” both the itemization and the requested data show sound thinking and a close adherence to what is true ALLOWABLE OVERHEAD. This similarity in understanding of the¬ atre operation, and what actually consti¬ tutes ALLOWABLE OVERHEAD, on the part of Paramount, is probably a reflec¬ tion of the theatre background and the¬ atre knowledge of executives such as Barney Balaban. After all, before “di¬ vorcement,” they were the largest theatre circuit men of all. So who could know more about it? to Overhead and Gross units) for four PLAYING TIME UNITS so the overhead chargeable against its particular playdate is four times $62 or $248. (c) Picture Number Three plays Thurs¬ day (1), Friday (1), Saturday (2) and Srmday (3) for seven PLAYING TIME UNITS so the overhead chargeable against its particular playdate is seven times $62 or $434. Examples of how this would work in a six-day town (seven units) where a hypothetical theatre has a $390 average weekly overhead, or a $55.71 unit over¬ head, are as follows: (a) Picture Number One plays Mon¬ day (1), Tuesday (1), and Wednesday (1) for three PLAYING TIME UNITS so the overhead chargeable aginst its particular playdate is three times $55.71 or $167.13. (b) Picture Number To plays Thursday (1), Friday (1), and Saturday (2), for four PLAYING TIME UNITS so the over¬ head chargeable against its particular playdate is four times $55.71 or $222.84. PLAYING TIME UNITS therefore are a very simple method of splitting anything relating to the fluctuating weekly busi¬ ness of the theatre into more fair and realistic portions than the changeable values of days. On percentage engage¬ ments they tend to minimize the clamor by all producer-distributors for the lim¬ ited number of higher grossing “week¬ end” dates. And they become a very posi¬ tive and honest method of analyzing and evaluating not only overhead, but grosses, film rentals, and many other things re¬ lating to a theatre’s business. We have seen how PLAYING TIME UNITS can be applied to a just allocation of overhead against any playdate, regard¬ less of the number of days or of which days of the week. This same simplicity can be applied to any gross. If a picture played Monday (1), Tuesday (1), and Wednesday (1) and grossed $700.00, the three units divided into the gross would show a PLAYING TIME UNIT gross of $233.33. Or if it played Friday (1), Satur¬ day (2) and Sunday (3) and grossed the same $700.00, the six units divided into the gross would show a PLAYING TIME 16 MOTION PICTURE EXHIBITOR UNIT gross of $116.66. The former should reflect a ten-unit week of $2,333.33, while the latter should reflect a ten-unit week of $1,166.66. The PLAYING TIME UNIT can prob¬ ably be considered as the heart of the SLIDING SCALE method, pust as it is probably the most important single aid to the analyzing of any percentage engage¬ ment. To prove that it is currently ac¬ cepted by producer-distributors in evalu¬ ating any playdate, we again refer the reader to the final lines on Paramount’s We have devoted so much space to AL¬ LOWABLE OVERHEAD and to PLAY¬ ING TIME UNITS because both are key points in the SLIDING SCALE Method of arriving at a Fair Film Pricing Formula. A thorough knowledge of what they are, and how they operate is important. Explained simply, the SLIDING SCALE Method of arriving at a Fair Film Pricing Formula is nothing more or less than an unfixed price that moves up and down in direct relationship to the grossing ability of a particular picture at a particular boxoffice; and without any influence from what the same picture did at any other boxoffice. Under it, the negotiations be¬ tween buyer and seller should concern themselves completely with the estab¬ lishment of the scale or “slide” that will price their future business “partnership”; but they can’t concern themselves with specific prices becaiise each picture is going to price itself with its own specific earnings. The picture that draws a large partonage and earns a big gross is going to get a top price. The picture that “falls on its face” and draws a small patronage, with a resultant loss to everybody con¬ cerned, is going to get a bottom price. No extraneous outside influences, such as a scanty of playable film, competition with neighboring theatres, opposition to a theatre circuit able to crack the whip, or an “eager beaver” exchange employe try¬ ing to impress his boss with his ruthless - ness, can convert a fairly set up SLIDING SCALE into a “squeeze” that can gradu¬ ally drain away all capital resources from long established theatres and force their closing, to the detriment of their owners and of the patrons they served. But higher and higher percentage demands, such as straight 50%-and-no-review (or, “we want 50c right from the first buck, and we don’t even care if you don’t recoup your overhead”), and 90-10% after-over- head-with-the-advertising “off the top” (or, “we want 10% of the advertising out of your 10c”), are very often based today on nothing more intrinsic than just such extraneous outside influences. Under SLIDING SCALE, fairly established and fairly operated, features are priced ex¬ actly at what they earn, no more, and no less! And no extraneous outside influence, such as “controlled situations,” “gentle¬ men’s agreements” among competitive theatres, membership in a theatre circuit able to crack the whip, or a “buddie,” either social or financial, among exchange employes, (while none of these are very common after so many years of a “sellers” market), can enable a theatre to pay too little under a fairly set up SLIDING SCALE. We again repeat, under SLID¬ ING SCALE, fairly established and fairly operated, features are priced exactly at what they earn, no more, and no less! Expense Voucher on “THE DEPERATE HOURS” that was mentioned earlier and to a similar United Artists voucher on “NOT AS A STRANGER.” A direct quo¬ tation is as follows: “The weekly operat¬ ing expenses shall he jairly prorated m the usual manner in computing license fees for fractions of a week, i. e. on the basis of — for Saturday, for Sunday and — for each other day.” It should not be necessary to further justify the usefulness and rightness of PLAYING TIME UNITS in this business. To be completely fair to both “partners” SLIDING SCALE should have no top and no bottom to the “slide.” In other words, it should be possible for the producer- distributor to move all the way up if his picture can make it, but it should also be possible to move all the way down if it fails to even recoup the overhead. How¬ ever, theatremen long ago, and even be¬ fore the current “sellers” market, con¬ cluded that all features capable of carry¬ ing a show and therefore worth playing at percentage were worth at least 20% (in some territories as low as 15%). And so few features, in any period of years, ever get into the really top income gross, that the normal SLIDING SCALE con¬ cerns itself only with the “slide” between 20% and 50%, with the latter acting as a “split figure” over which all gross is divided 50-50. Men make motion pictures, and all men are only mortals who can make mistakes. The top producers in Hollywood, or any¬ where else, are those who, over a period of years, have made the least “mistakes.” And by “mistakes” we mean either dull, unimaginative, badly directed, badly acted, or badly conceived features, that have the one thing in common that the paying patron doesn’t want to see them. When these “mistakes” come along, producers and distributors seem to be in agreement that theatremen should pay for them, even if the paying patrons won’t. To a certain extent, it was the dumping of a number of such “mistakes,” produced during the War years, but held up for cutting and re-editing, that put this busi¬ ness into a tail spin in 1947. We don’t think anyone ever starts out to make such pictures, but they are a by¬ product or production and when they turn up they should be paid for by pro¬ duction and not by the theatre side that had nothing to do with their existence, and is not considered to have any esthetic taste. SLIDING SCALE, keyed to the patron dollars only, rather than to pro¬ duction costs, star salaries, or whether the director is married to somebody’s sister, is the great equalizer of production mistakes. It can help the top producer, who makes few “mistakes,” and turns out a high percentage of boxoffice pictures, to be even bigger than he is today. And it can expose the inept or incompetent by subjecting his “mistakes” to the full spot¬ light of the public’s ticket buying, with- outcushioning the blow by having the¬ atres dig into their reserves in order to minimize production loss. Under today’s production system, with top producers, directors, authors and stars participating on a percentage basis in the profits from their pictures, this latter point should make SLIDING SCALE selling formulas attractive to production. One great advantage of SLIDING SCALE is I that each picture must stand on its own I feet. A film salesman can’t ask a theatre } to overpay on some “turkey” in order to i make its National Gross look good, and f adjust the loss against a flat buy of some honest picture that is worth more. Under SLIDING SCALE selling formulas an honest picture must get an honest return < for all of its owners from its honest gross. Another desirable attribute of SLID- ^ ING SCALE selling formulas, is their v adaptability to peaceful arbitration of differences by men who know the vagaries of this very unique business, rather than ; litigation directed by lawyers who know very little about it, before judges who seem to know even less. Should there ; be some point dealing with ALLOWABLE OVERHEAD, distribution of the 10 weekly PLAYING TIME UNITS, CLEARANCE, etc., it will apply to that one theatre, and all of its dealings for a year or more, so that any time given to the resolving of the differences will be of a semi-perma¬ nent nature and worth the effort. There can be no differences of opinion having any relation to price, and there can be no need for seeking “adjustments,” hat-in¬ hand or otherwise, for each picture prices itself, and to the percentage point fixes its own financial success or failure. / If the constant haggling over price, with J the distributor overpricing and creating i new and tougher sales policies and de- 1 mands with each new picture, and with j the theatreman retaliating with every ^ dodge and device at his command, can be ( eliminated from this business, at least • from that big segment that follows the 3,500 or 4,000 key runs, there would seem ; to be a very real chance for a more peace- 1 ful business, and the time for a very real j effort by all to exploit and sell a greater 1 share of the public than is now regularly partonizing motion pictures. The average ! theatreman today spends so much time fighting film salesmen, and ferreting out j the “gimmicks” in ever changing but al- * ways tough sales policies, that he has little ' time for the promotional work and indi¬ vidual picture exploitation, that would • increase film revenues by increasing the national gross that the public spends. Peace would give him this time, and would result in a healthier business. ^ SLIDING SCALE selling formulas ' would also have a particular attraction j for the operators of the nation’s 4,400 drive-in theatres. By their very roofless nature such theatres are subject to all ; adverse weather conditions such as | thunder and lightning, heavy rains, sleet, snow, etc. They also have only a limited ’ peak season so that the loss of only a few ^ summer nights can mean the difference between an entire season’s profit or loss, Heavy rains ruining attendance on a night i when an important high percentage pic- i ture is being shown on straight percent- i' : age could force an owner to dig into his f i own pocket to defray the loss. Under « , SLIDING SCALE selling formulas lack of i paying patrons, for any reason, would re- | fleet itself in the eventual film price. : We repeat: You will never “steal” a pic- | i ture under SLIDING SCALE; but you | will never get “hurt” either! ^ } TO BE CONTINUED The concluding section of this Survey will appear in the next issue, Nov. 16. It will deal in great detail with three differ¬ ent SLIDING SCALES, and with the way to construct them for ANY theatre, ^ Theory and Objective of SLIDING SCALE . . . Adaptability to Arbitration MOTION PICTURE EXHIBITOR 17 Industry Golden Era Predicted By Warner New York — The motion picture indus¬ try is undergoing a definite economic upsurge, Major Albert Warner told the Warners sales executives at the closing session of a two-day meeting at the com¬ pany’s home office last week. This steady climb in the indus¬ try’s business baro¬ meter, Major Warner pointed out, “will con¬ tinue indefinitely as long as our company, and other companies, adhere to the policy of producing and dis¬ tributing top quality pictures.” “Today,” the Major asserted, “more than any other period in the history of this business, it is the excellence of the prod¬ uct that counts. In a sense, we ourselves are responsible for creating a more de¬ manding and discriminating consumer public for our pictures. By constant re¬ search and experimentation, we have made tremendous improvements in meth¬ ods of filming and projecting motion pictures.” Warner predicted an increasingly fav¬ orable position for his company due primarily to the lineup of top story properties and artists gathered by produc¬ tion head Jack Warner. He called atten¬ tion to the success of such features as “Battle Cry” and “Mister Roberts,” and predicted a continued success with such forthcoming releases as “The Bad Seed,” “The Spirit Of St. Louis,” “Giant,” “Moby Dick,” “The Searchers,” “The Wrong Man,” “The Old Man And The Sea,” “Rebel Without A Cause,” “Sincerely Yours,” “Miracle In The Rain,” “Helen Of Troy,” “The Lone Ranger,” “The Court Martial Of Billy Mitchell,” and others. “As for the future,” Major Warner de¬ clared “that our business will be healthier than ever. With a general economic pic¬ ture of continued health and growth, the way is open to a truly golden era for this indixstry. I know that my brothers Harry and Jack are determined to meet the de¬ mands of the time by a continuous supply of truly great motion pictures. And I am certain that you, Ben Kalmenson, and all of the men in your distribution force, as well as our advertising and publicity de¬ partments, will merchandise and market these motion pictures with enterprise. Former Industry Racketeer Killed Violently In West Phoenix, Ariz. — William Bioff, 54, who, with George E. Browne, one-time lATSE president, once tried to extort $550,000 from film companies on threats of calling a nation-wide strike of projectionists which would have ruined the industry, I was killed last week at his home here when a bomb exploded in his automobile, i Bioff was sent to prison on the shakedown charges and later admitted he had ex¬ torted $1,800,000. Released from prison only a year after trial, reportedly for having turned informer on A1 Capone’s associates, local police attributed Bioff’s violent death to gang revenge. . November 9, 1955 New Jersey Allied Unit Protests Circuit Expansion NEW YORK — The expansion of di¬ vorced circuits, especially in drive-in operations will be protested at the current National Allied convention in Chicago, it was indicated by Allied Theatre Owners of New Jersey, the first exhibitor organization to take such action. The position of ATONJ was revealed when it was learned that Loew’s Theatres has petitioned the Department of Justice for permission to acquire an outdoor theatre near Keyport, N. J. The circuit recently acquired drive-ins at Evanston, Ill., and Jacksonville, in addition to a roofed theatre at Coral Gables, Fla. National Theatres, which also has been actively expanding, recently added to its holdings seven theatres in the Salt Lake City area and a drive-in at Las Vegas, Nev. Before Loew’s can obtain the New Jersey site. Justice must submit an opinion to Federal Court at a hearing where those opposing the application can also state their views. The decision is made by the presiding judge. In the past. Justice has told the courts that additional theatres in the specific areas do not threaten the existing competitive patteni. Konecoff (Continued from page 8) also lilies to combine newer talent with top people, e.g. Rock Hudson and Jane Wyman, because the end result is pleasing and the newer people get a hand up tho ladder. The talent training school at the studio is a big help while TV does its share of developing and uncovering new ability and faces. Rosenberg is the man who started the participation deals with stars and has made most ^ of these films for the studio with the end result working out fine for producer and star alike. He found this method of operating very satisfactory and there are no complaints from anyone. IT’S A DOLL: Sometimes Macy’s tells everyone including Gimbels and last week was one of those times when the world’s largest store took out a full page ad in the New York Times saluting Samuel Goldwyn’s “Guys And Dolls.” Said they. “Sam, you made the movie too short.” Following this, more than three quarters of the space was devoted to copy plug¬ ging the film, the situations, and the characters. After months of planning and building, the climax in the way of the premiere of “Guys And Dolls” took place last week at the Capitol on Broadway with the total receipts going to the Will Rogers Hospital, the industry’s own project. It was expected that the institution would realize approximately $35,000, with more than 260 theatres in the Greater New York area cooperating by running trailers, taking ticket orders, etc. All walks of life were represented in the parade before the batteries of photo¬ graphers and arc lights including politi¬ cians, stars, figures from the sporting world, top industryites, and famous col¬ umnists and other members of the fourth estate. The ordinary guys and dolls whr» plunk their dough down at the boxoffice SCTOA Turns Down New Arbitration Pact New York — An invitation to participate in the arbitration plan as recently drafted has been “declined, with thanks,” by Southern California Theatre Owners As¬ sociation, it was announced here last fortnight by SCTOA president Harry C. Arthur, who said that the organization’s dirtetors took that action on the west coast following a report from a special committee which had been established to study the plan. The committee consisted of one circuit operator, one independent exhibitor, and one buyer for a buying¬ booking unit. The rejection of the proposed industry plan was the first by an exhibitor or¬ ganization. It was approved by Theatre Owners of America and the Independent Theatre Owners Association of New York. According to Arthur, the SCTOA board decided that the draft as it stands will not accomplish what it intends to ac¬ complish, and he agreed with National Allied general counsel Abram F. Myers that exclusion of a clear definition of clearances and the allowance of two pre¬ releases annually by the film companies are detrimental to the interests of ex¬ hibitors. Allied has taken no formal ac¬ tion on the draft, although it was expected to be high on the agenda at this week’s Chicago convention. The SCTOA head asserted that the only way, now, to create a satisfactory arbi¬ tration plan is to form one large organi¬ zation to represent all exhibitors. He recommended not a merger of the various national groups, but establishment of “working agreements” whereby exhibi¬ tion could speak as a single voice in negotiations. In effect, Arthur said, con¬ ciliation is already underway, although “the little fellow” is often left out. The over-all sales policies of the companies, he said, should be arbitrable inasmuch as they are the key to the whole dilemma of exhibitors. Waldman Gets UA Post New York — Walter Waldman has joined the United Artists publicity department, replacing George Nelson, resigned, it was announced last week by Francis M. Wini- kus, national director of advertising, pub¬ licity, and exploitation. got a chance to come in as well to see the film and all the trimmings, as well as to contribute to charity. THE METROPOLITAN SCENE: We hear that the projectionist’s union has practically gotten a 10 per cent raise frorr the circuits. Next on the list is the opera- ion of the studios and home offices, after which the independents will be seen. Settlement may be for a little less on the latter. . . . Celebs, press, and industry representatives turned out for the preview of “The View Of Pompey’s Head” at the Roxy last week. Plenty of exhibition representatives were on hand. . . . MGM’s “Good Will To Men” is an eight minute wonder in cartoon form for the Christmas Holiday season. . . . Okay pressbooks out on “Tarantula,” “Lady Godiva,” “Run¬ ning Wild,” “Hold Back Tomorrow,” “The Treasure Of Pancho Villa.” CinemaScoI COLOR BY WarnerCou & m ALSO STARRING NATALIE WOOD ^ SAL MiNEo JIM BACKUS ANN DORAN COREY ALLEN WUIAM HOPPER -STORf STERN Music by Leonard Rosenir^an pmoouceo OY oiPCCTco av DAVID WEISBART-NICHOIAS RAY T and holdovers pouring ti \ 1 20 MOTION PICTURE EXHIBITOR 1955-56 SERIES Finalists In Contest No. 19 First Female Manager Nabs $100 With Entry On "Greener Pastures" Philadelphia — Mrs. Florence Fick, Hollywood, Lake City, Minn., this week becomes the first lady to win a SHOW¬ MANSHIP SWEEPSTAKES contest. She was so acclaimed by the judges for her “Other Pastures Are Always Greener” entry in Contest Number 19. This only goes to prove that there is no partiality in this greatest cf trade paper magazine contests; it is open to all, large or small houses, male and female man¬ agers. So hop on the bandwagon now. Make a try for some of this lovely money. WINNING ENTRY OTHER PASTURES ARE ALWAYS GREENER Submitted by Mrs. Florence Fick Hollywood, Lake City, Minn. 450 seats * 50 cents top adult admission Urban and rural patronage. This “swap jobs” good will building idea of a 37-year-old housewife, who was mar¬ ried at 18, and who has been in her first business venture for only a little over a year, may prove readily adaptable in many other situations. It is to her knowledge the first time the stunt was tried in the Minneapolis zone; and had a newspaper organization taking over the theatre for a one-night stand, and the theatre owner writing a “guest column,” instead of the editor’s regular column for the paper. Mrs. Fick wrote to the editor first, and her letter and his answer both appeared on the front page of the Lake City Graphic to start the project Her letter read as follows: “Dear Gene: When I read periodically how your col¬ league, Cedric Adams, trades places for a day with various business friends, I have wondered why you don’t make ycur tal¬ ents available to some of the Lake City institutions. “I don’t know how many extra news¬ papers or subscribers would be sold with guest writers for your column, but if you want to go into the theatre business for a one-night stand, I would take a crack at writing your column, even though it might be the LAST Round-Up (Round- Up is the name of the column) you would let an amateur do. “All you have to do is plant your car¬ cass on the high stool in the fishbowl across the street, sell tickets with one hand, answer the phone with the other, and lend the dignity and magnetism of your personality together with the beauty of your profile to my boxoffice. “In fact. Gene, the more I think about the idea, the more rcse-colored my glasses become as I visualize the crowds standing under the marquee waiting for tickets and the fun of heckling a news¬ paper editor trying to run a theatre, as¬ suring mothers he will be their baby¬ sitter, paging customers throughout the auditorium when their friends telephone, lifting little toddlers up to the drinking fountain, and all the other tasks. “However, just in case this alone wouldn’t create enough excitement, may¬ be the idea should be promoted as GRAPHIC night at the HOLLYWOOD, and have Larry taking tickets, and passing out some of your blotters or advertising gimmicks. “The ‘office wives,’ Esther and Elsie, could get into the act by selling candy and popcorn. “Double our regular Hollywood ad, or take half the back page and show your readers a real professional lay-out. I’ll not only pay for the space, but will guar¬ antee you some new subscriptions, even if I have to buy them myself under an alias. “And who knows, this may open the door to opportunities of you and Larry taking over the bank, hotel or flour mill for a day, and give a lot of business men who may really be frustrated journalists at heart a chance to see what they can ROUND-UP in the way of news or tid bits for a newspaper column. “If you haven’t guessed it by now, this is IT — the LAST Round-Up for me. So if this won’t qualify as a column you will have to put it in the mail-bag and decide what night you take over the theatre, or pigeonhole the whole idea as the brain¬ storm of a crazy, but promotional minded woman.” The answer read: “Dear Florence: ‘It’s a deal. We’ll take over the boxoffice at the Hollywood, the concession stand and all the rest. You set the night. Any night will do except Tuesday, Wednesday, Saturday or Sunday. Let us know how to split up the “take.” Is it one for you and one for us, or just what is the score? “We will have to study on the bank situation. Wonder how we can split that one? “Now that your column has appeared in print, it is up to you and Larry Oberg to work out the advertising details.” Step two was the publication of the half page ad, which was then used for special home-made hats for the editor and his partner and their wives, and pasted all over the outside of the boxoffice and inside the theatre lobby. The entire project was a huge success financially, and from a “cooperation with a local business” standpoint. In fact, Mrs. Fick is aboul 'to embark on a similar promotion with the local bank, where they will take over the theatre to the tune of a full page ad whose headline reads: “LAKE CITY BANK TAKES OVER HOLLYWOOD THEATRE. No, it’s not what you think, the theatre isn’t bank¬ rupt, it’s only a one-night stand.” Over 350 tickets were given away by the newspapers to customers. The week of the promotion there was a front page article, and the editor’s “Round- Up” column led off with a reminder to come to the theatre and see the unusual promotion. Then, the week afterwards, the editor had a few paragraphs on his experiences in the theatre business, not the least of which was his answer to the first phone call, “The Graphic. Oops, sorry, I mean the Hollywood theatre.” Another amusing sidelight was that the home-made paper high hats had “The Mad Ghoul” of the ad in front and center, which resulted in students calling the editor “The Mad Ghoul” for some time afterwards. RUNNER-UP NUMBER 1 ^^HOW TO BE VERY, VERY POPULAR'^ Submitted by Tom Rayfield Carib, Miami Beach, Fla. 2100 seats * $1.24 top admission Family and transient patronage. Publicity in the form of scene mats wit.i appropriate cut lines were planted in all small newspapers in the Greater Miami Now ember 9, /9.5.'j MOTION PICTURE EXHIBITOR 21 area. A 2 x 5 ad mat was promoted in Miami Beach Sun and ran daily for entire engagement of the picture. A line in this ad referred readers to the classified sec¬ tion where several names appeared. If readers’ name appeared they received two passes to see the picture. Tieups were made with all record shops and music counters in stores plugging the featured songs in the film. Other tieups were effected with sports clcthes shops, drug stores, stores selling Planter’s pea¬ nuts, etc. Large decals featuring Betty Grable and Sheree North were used on glass doors and windows two weeks prior to opening date. Juke boxes were used in front of the theatre playing the songs in the picture. Stickers, bearing appropriate copy, were placed on all juke boxes throughout the greater Miami area. A barber shop tieup had special window cards reading: : “How To Be Very, Very Popular — Be Well Groomed!’’ Recordings of the featured songs were promoted and distributed to six disc jockey shows. Other radio plugs were arranged. A blonde girl in brief beaded costume, similar to that worn by Betty Grable in the picture, carrying a 22 x 28 book with title and credits imprinted on both covers, walked streets at busy intersections, and was transported by a bannered trailer. This street bally was carried out two days before and two days after the picture opened. The girl was also taken to visit amusement editors and received mention in columns. One hundred cut-outs of Betty Grable and Sheree North were planted on front desks of waterfront hotels. A contest on “How To Be Very, Very Popular” was arranged and contestants chcsen by judges from a television station and a model agency. This was a coop venture, resulting in plentiful plugs on TV and a prize for the winner in the nature of a modelling course. A half page coop ad was secured from Arthur Murray’s Dance Studies, who also cooperated for a giveaway of 20,000 cer¬ tificates valued at $15 toward dance les¬ sons and presented to all adults opening day. ihe Sheriff’s Road Patrol of Dade County was promoted to give away 400 free tickets to drivers cited for their courteous driving. The Sheriff declared a two week period for a “Drive To Find Courteous Drivers.” Officers stopped drivers and gave them two tickets to see the film at the theatre and took pictures of the drivers being given the tickets in¬ stead of violation tickets. This appeared in three major newspapers. Sheriff Kelly was promoted to appear personally over TV station WTVJ explaining the tickets for courteous driving being distributed by his Patrol; and he plugged the picture and where it was playing, as did Jackie Pierce on whose program the Sheriff ap- ; peared. Also on the TV program were two of the Read Patrol and two of the cour- i teous drivers, who were interviewed on ! their reactions at receiving tickets to see the film, instead of violations tickets. The picture was previewed for exploita¬ tion purposes and all persons connected with tieups, etc., and amusement editors were invited. While playdates on this film are about over, the campaign is included as a SHOWMANSHIP SWEEPSTAKES entry since many of its component parts may well be adapted for other pictures. RUNNiR-yp HumBm 2 "IHE PRIVATE WAR OF MAJOR BENSON^^ Submitted by Robert E. Rosen Dakota, Bismarck, N. D. ICSO seats * 75 cents top admission General patronage. Although Universal-International’s $500 prize money on this picture was knocked off several weeks ago, campaigns on it are still being run, as it is still possible for contestants to be judged winner o" SHOWMANSHIP SWEEPSTAKES $103 weekly prize for campaigns on it. Robert E. Rosen, manager, Dakota, in North Dakota’s Capital City recently broke all previous theatre attendance and receipt records through an all-encom¬ passing publicity scheme which was of his own design and personal execution. The campaign, which included all forms and media of advertising, succeeded in surpassing normal opening day theatre attendance and receipt records by more than 100 per cent. Twenty-four different promotional ideas, were used effectively and successfully. Showing a fine regard for business co¬ operation with enterprises from clothing stores to commercial photographers, Rosen fully succeeded in aligning businessmen to the theatre and for any future co¬ operative venture. He combined adver¬ tising media, gimmicks, personal promo¬ tion, business acumen, and cooperation in his endeavor to win him and his theatre new laurels. A highlight of his campaign was a priv¬ ate screening of the film before its regu¬ larly scheduled opening date to members of the clergy. Nuns, who also attended, appreciated the gesture and the fact that Rosen was sincere in advertising the pic¬ ture as wholesome family entertainment. This was evidenced by the fact that Rosen received a letter frem the Mother Superior thanking him for the showing. The film was also shown privately and before its opening date on two other oc¬ casions. Members of the press, television, and radio viewed it cne night, while again, unprecidented here, businessmen and their wives made up a private audi¬ ence another night. Posters on display throughout the city 10 days before the picture began an¬ nounced that The Parents Magazine award had been given to “The Private War Of Major Benson.” The newspaper publicity-ad campaign was also launched 10 days in advance in each of 10 weekly newspapers in the sur¬ rounding 75 mile area. All retail stores selling Mars candy dis¬ played signs printed by the candy firm, promoting both the picture and the candy. Rosen himself gave his personal en¬ dorsement to the film from the stage one week prior to opening, proceeding its trailer. He also recorded this personal recommendation for broadcast over radio station KFYR and it was spotted 10 times a day for three days. Paramount pictures *500°° on- "WE'RE NO ANGELS" j (This Prize Offer expires Jon. 11, 1956) REPUBLIC PICTURES CORP. *500®“ on - "THE LAST COMMAND" . (This t'rize Offer expires Feb. 22, 1956) -i RKO RADIO PICTURES, INC. *500®® on- "The Treasure of Pancho Villa" (This Prize Offer expires April 11, 1956) m. While $100.00-per-week will be awarded each and every week throughout the year by the SHOWMAN¬ SHIP SWEEPSTAKES editors, certain film distributors from time to time will post additional DISTRIBUTOR CASH PRIZES of $250.00 to $1,000.00, in order to focus attention on a particular picture. Such DISTRIBUTOR CASH PRIZES must be posted ‘or 0 perioa of 26 weekly issues, and if not won will be withdrawn. To qualify for a DISTRIBUTOR CASH PRIZE, a promotional stunt or campaign, in which the particular picture is the center of interest, must ^win a MOTION PICTURE EXHIBITOR $100.00 weekly prize. This will give it "a leg" on the larger prize. At the end of the 26-week period mould more than one entry have such "a leg" on the same DISTRIBU¬ TOR CASH PRIZE, they will be re-submitted to the ^ circuit executive fudges for special judging of the one best. This one best will then receive the entire DISTRIBUTOR CASH PRIZE; or, should a tie develop, it will be shared. DISTRIBUTOR CASH PRIZES NOW IN EFFECT . , , are as follows: November 9, 1955 22 MOTION PICTURE EXHIBITOR The theatre cashier gave the patrons special cards bearing her personal recom¬ mendations for the film. The cards, an¬ other inspirational and cooperative busi¬ ness venture, were financed by a local commercial photographer, who had a business ad on the reverse side. Taking the campaign into his own hands again, Rosen covered a 40-mile area, in all directions fi’om Bismarck, and distributed window posters advei’tising the film. TV was not neglected and nine spot announcements were made. During its run, many persons came to see the picture wearing specially made tags on their lapels worded to the effect that the persons wearing them to the the¬ atre would be admitted to the theatre for a 10 per cent price discount. A department store ran a coop ad and passed out free tickets to the first 30 persons entering the store one morning. A brass band of high school students toured the city in a special bannered truck as street bally for the film. Three major sports tournaments were in progress and tended to distract from Rosen’s campaign; but this did not deter him, rather, he used them to his advan¬ tage, getting plugs for the picture during sportscasts; taking an ad in one of the tournament’s books, etc. For the first time in the city’s history, the Catholic Church Sunday Bulletin given to all persons attending church, fully recommended the film “as the best in family entertainment.” A comprehensive summary of the cam¬ paign was given the next to the last day of the engagement over KFYR by news announcer Jack Syenson. RUNNER-UP NUMBER 3 YE GOOD OLD AMATEURS STILL SCORE Submitted by John W. Godfrey Paramount, Ashland, Ky. 1460 seats * 60 cents top adult admission General patronage. “Like so many other cities, Ashland, Ky., has been faced with the juvenile and ’teen-age problem. “One day the Mayor, the Chief of Police and myself were discussing this problem and it was ascertained that one of the main complaints with the ’teen-agers dur¬ ing the vacation period was lack of some¬ thing to do. “I suggested that they get together with me and we would put on a variety show at the theatre. In this way, these boys and girls would be occupied. The editor of the newspaper was impressed with this idea; and, as a result, the newspaper got behind the promotion 100 per cent. “Thus out of this grew ‘The Paramount Varieties.’ These ’teen-agers worked long and hard on the show and when finally given it was a big success. The theatre was filled to capacity. “The theatre in this way helped these kids solve their ‘nothing to do’ problem this summer by giving them an interest in ‘something to do.’ “Costumes were provided by local mer¬ chants and everyone in Ashland thought this a great idea. “As a result every summer we will have another ‘Paramount Varieties,’ a dyed in the wool amateur show, to be sure, but one with modern implications that it finds work for idle juvenile hands to do; keeps them out of mischief; and creates civic interest in a problem that is becoming universal.” RUNNER-UP NUMBER 4 "IHE BAR SINISTER^ rWILDFIRE^O Submitted by Arthur Groom Loew's State, Memphis, Term. 2578 seats • 75 cents top adult admission General patronage. This entry might well be called “Going To The Dogs.” It is centered around “Wildfire,” the dog star of the film, and featured a flock of doggy stunts." Goldsmith’s Department Store ran a special ad on a puppy give-away and gave over the use of one of their windows to house the pup in advance. A classified ad was used on the pup give-away read¬ ing: “Wanted, boys and girls to register for free puppy, etc.” Swift and Company provided dog food and gave a month’s supply to the winner. Junior Kennel Club membership cards were distributed to 1,000 children who registered for the dog giveaway. A complete canvas of Kennel Clubs was made and invitations Young Miss America To Bally "Tomorrow" New York — U-I announced that ar¬ rangements have been completed for a tieup on “There’s Always Tomorrow” with the nation-wide Young Miss America contest being sponsored by Mildred of California, one of the largest manufac¬ turers of teen-age dresses. Gigi Perreau and Judy Nugent, both of whom play important roles in the picture, are featured in all promotion for the con¬ test which will include full page news¬ paper ads in more than 100 cities; a six- page section in American Girl, official publication of the Girl Scouts; and large displays in department stores throughout the country. In addition, the finals of the contest, for which Pat Crowley, also in the picture, will act as one of the judges, will be given TV coverage. Other important tieups also set for the promotion of the film include a Lustre- Net campaign featuring Joan Bennett which will appear in American Weekly, 'Ihis Week, Parade, newspapers, and as a commercial on two TV network shows; and an Ideal Toy tieup on the robot in the film for which a nine-foot facsimile has been built to be featured in Macy’s Thanksgiving Day parade. Dance, Ballerina, Dance! Hartford — Playing a revival of “Red Shoes,” Fred R. Greenway, Loew’s Poll Palace, Hartford, tiedup with six local dance studios in search for Hartford’s best ballerina, leading participants appearing in a demonstration backstage at the the- tre before a judges’ committee. The winner was given a pair of ballet slippers, promoted from a leading shoe store, and was given the place of honor in the city’s annual Pulaski Day Parade. She rode in an appropriately-bannered, large red convertible, also promoted for the occasion. extended to members and their dogs to attend a special pre-opening screening of the film. This stunt lent itself to some good gags in connection with our con¬ cessions department, which sold dog bones and kennel food to keep the canine pa¬ trons happy. It also resulted in coverage by newspapers, which furnished an ex¬ cellent art and story break on the stunt. Aside from the “doggy” highlights, the campaign also centered around the per¬ sonal appearance of Jarma Lewis, star of the MGM film. In addition to her many other activities. Miss Lewis drew the lucky name for the deg give-away, and held an autograph session in the theatre lobby. Radio and TV appearances, as well as appearances at cooperating stores and Goldsmith’s department store, and at¬ tendance at a Variety Club party rounded out the star’s busy schedule. Regular trailer was used two weeks in advance on this “test” engagement of the film and a crossplug trailer was used at Loew’s Palace during the engagement. Lobby display was likewise used in simi¬ lar fashion. Many window displays were obtained including six book windows and a display in the book department at Goldsmith’s. November 9, 1955 MOTION PICTURE EXHIBITOR 23 NEWS OF THE TERRITORIES . . . Albany Schine’s Mohawk, Amsterdam, N. Y., dropped Tuesday-through-Thursday shows. The circuit also operates Rialto there. . . . Lillian Assini, Paramount pic¬ ture report clerk, was married to Nicholas Squadere, Troy, N. Y. . . . Don Nelly, assistant booker, Columbia, enlisted in the Air Corps. . . . Edward L. Fabian came in from New York for visits to area Fabian houses and meetings with circuit personnel. . . . Harry Rogovin, Columbia district manager, stopped off en route to Kallet Theatres offices, Oneida, N. Y. Branch manager Norman Jackter drove with him to that city, where they con¬ ferred with Sidney Kallet, chief buyer. . . . The Stanley Warner Ritz, Madison, and Delaware held Hallowe’en kiddies parties. . . . John Gardner, Turnpike Drive-In, announced that he will build a 350-car drive-in at Unadilla, between Oneonta and Sidney, N. Y. His son, asso¬ ciated with Turnpike since it opened in 1952, will manage new automobiler. Atlanta A new theatre, to be called Cinemorada, will open shortly at Ilsamorda, Fla. The owners are Major and Mrs. Robert L. Duncan. . . . David R. Brown, co-owner. Suburban Open Air, Bradenton, Fla., died there of a heart attack. He was a native of New York. . . . Manager Curtis Millis has added 78 car spaces at his Trail Drive-In, Hazelhurst, Ga. . . . An $85,000 contract to remodel the Capital, Chattanooga, Tenn., has been let to the J. W. B. Linsey Com¬ pany. . . . James O. Matthews, manager, Roxy, Lakeland, Fla., and Dorothy J. Courson, Winter Haven, Fla., were mar¬ ried. . . . Martin Theatres, Columbus, Ga., provided a rustic but modern cabin and boats at Bartlett’s Ferry, near Columbus, for the use of employes. . . . The new owner of the Palm Drive-In, Clearwater, Fla., is George E. Smith, Toledo, O., who purchased from its former owner, H. J. Knight. The theatre caters to both white and colored patrons. Mrs. Smith will be in charge of the snack bar. Smith’s son, Ray¬ mond, will serve as operator. . . . Joseph Sirugo, owner. Islander Drive-In, Key West, Fla., is expanding his activities and purchased Cow Key for the development of a resort hotel and residential area. . . . The Fox, Kingsport, Tenn., has a new owner, W. D. Loggans, from its former owner, Malcolm Taylor. Boston Charles and Reginald Morse have sold their interest in the Adams, Adams, Mass., and the Arcadia, Portsmouth, N. H. Stan¬ ley Rothenberg has retained his interests in both situations. The Morse brothers and Rothenberg continue their operation of the Hoosac Drive-In, Adams. . . . Redstone Drive-In Theatres has purchased 35 acres of land in Palmyra, N. J., for construction of a 1,000 car ozoner, with work to start in about 60 days for an early summer opening. . . . Boston is the sixth largest market in television coverage, according to figures released by WNAC-TV and WBZ-TV. During the month of September, the set distribution in this area soared to 1,361,830, an increase over the previous Atlanta WOMPI Welcomes Host Of New Members ATLANTA — At the October meet¬ ing of the WOMPI at the Variety clubrooms, new members were intro¬ duced and welcomed, including Dot Southerland and Dot Morgan, United Artists; Elizabeth Morgan, Charlotte Woodall, and Christine Elrod, RKO; Opal Tate, Wil-Kin; Janice Bierman, Storey Theatres; and Dorris Brooks, Louise Cathy, Barbara Sills, Betty Townley, and Elizabeth Shooks, Para¬ mount. Charlene Jones, service committee chairman, arranged for a bingo party at Battle Haven for the inmates, hosted by the membership. Betty Whitmire, A1 Rook’s Film Booking Office, was appointed as recording secretary, replacing Doris Honea, who resigned from the industry. month of 16,688. . . . Paul Barker, man¬ ager, Graphic Theatres’ Regal, Franklin, N. H., for the past four years, has resigned to move his family to Texas, where he will manage a theatre in Bay City for the Long circuit. . . . After having been closed for many months, the Strand, Fitchburg, Mass., was reopened by Albert Maguy. With this opening and the announcement last week of the reopening of the Uni¬ versal there by Mrs. Rose Fasano, there are now four theatres in operation. The remaining two, the Saxon and the Fitch¬ burg, are under the ownership of Benjamin Sack, Boston. Alfred Swett, formerly assistant. Para¬ mount, Lynn, Mass., is now manager, Warner, Lynn, succeeding veteran Royce Beckman, associated with Warner theatres for 25 years. . . . James Callas, projec¬ tionist, Paramount, Lynn, has recovered from his recent illness. Buffalo Jerome Wechsler has resigned as U-I branch manager, and is succeeded by Dave Miller. . . . Arthur Krolick district manager, American Broadcasting-Para¬ mount Theatres, presided at an all-day U-I Names Ehrlichman As Buffalo Manager Buffalo — Isadore Ehrlichman, U-I sales manager, Washington, has been promoted to branch manager, Buffalo, to replace Jerome Wechsler who resigned, it was announced last week by Charles J. Feld¬ man, vice-president and general sales manager. Ehrlichman’s promotion is in line with U-I policy of developing its own sales executives in the field and promoting them from within the ranks. At the same time, Feldman announced that Robert L. Friedman, salesman, Albany, has been promoted to the post of sales manager, Washington, to replace Ehrlichman. Ehrlichman joined U-I in March, 1946, as an apprentice booker, Washington. He was promoted to salesman in August, 1948, and sales manager in October, 1954. Fried¬ man joined the distribution department in 1959 as an apprentice booker and became a salesman in June, 1954. conference in Amigone’s Restaurant. Plans were discussed for a November-December Holiday Show Time drive in the Para¬ mount theatres in Buffalo and in Rochester, N. Y. Attending were Charles B. Taylor, associate district manager; Francis Anderson, city manager, Ro¬ chester; Edward Miller, manager, Buffalo Paramount; Ben Dargush, Center; Charles McKernan, Seneca; Joseph Szell, Regent, Rochester; and Bill Colson, Niagara. . . . William P. Rosenow, former independent film distributor long identified with the Skyway Drive-In Theatres, is now a sales representative, Columbia, covering the Rochester area. . . . Murray Whiteman, former chief barker. Tent 7, Variety Club, is home from Millard Fillmore Hospital, where he was confined sevei'al weeks fol¬ lowing a heart attack. . . . Harold Osborn Smith, 75, organist, Eastman, Rochester, in its early days, died recently. Charlotte Roy Champion, Champion Theatres, Wilson, N. C., has taken over the Pine, Pinetops, N. C. . . . The Eden, Bath, N. C., has closed for the winter months. . . . Queen City Booking Agency has taken (Continued on page 25) NOW! FOR THE SHOWMANSHIP SWEEPSTAKES! GET ON THE BANDWAGON! USE A SPECTACULAR SPECTRUCKULflB (CAR TOP DISPLAY UNIT) TO SELL YOUR SHOW BUILT LIKE A FLYING WEDGE m ■ VERTICAL FIN FOR YOUR THEATRE NAME ^ V-BUILT 2-FACE STRUCTURE FOR 1 SHEET POSTER < PLATED SUCTION- CUP MOUNTING • TWO-MINUTE INSTALLATION • LIGHTWEIGHT (1 MAN HANDLES EASILY) • STRONG, WEATHER-PROOF, V-BRACE CONSTRUCTION • COLORFUL, NO MESSY GUY-WIRES Send check or money order now to: AUTOMOTIVE DIVISION U. S. MERCHANDISE MART, INC. 1122 VERMONT AVENUE N.W. WASHINGTON 5, D. C. CHEAPEST AND MOST ATTRACTIVE ADVERTISING YET! Your theatre name custom painted on top unit. You simply paste on a one sheet display. Change for every show. COMPLETE WITH BEAUTIFUL NO-MAR, EASILY INSTALLED MOUNTING ATTACHMENT. Only *17=^° PLUS LOW TRUCK FREIGHT November 9, 1955 24 MOTION PICTURE EXHIBITOR The International Scene C«Miad« Quebec Exhibitor Unit Seeks Law Change Toronto — Quebec Provincial law which bans children under 16 years of age from theatres is the target of the Theatre Owners Association of Quebec. They seek, to have the law amended, and belief is current among the membership as the re¬ sult of contact with representatives of the government that the amendments will be made. The association, headed by Joseph Strauss, Montreal, represents over 300 in¬ dependents in the Province, operating from its office at 692 Jean Talcn West, Montreal. The group is affiliated with the Theatre Owners of America. The affiliation was made, members at a general meeting were told, “to obtain and exchange first-hand information concern¬ ing the vital part of our industry, namely progress with regard to film making, negotiation, and acquaintance with mal¬ practice,” said Strauss. There has never been an intention to “seek help directly and indirectly from any outside organization on matters which concern the Provincial Government of Quebec, and any rumor to that effect is completely false.” CINE CHATTER: Pronto Uranium took a special advertisement on the amuse¬ ment pages of Toronto papers to mention the newsreel coverage of their uranium mine opening in Blind River. The ad specifically mentioned the theatres the newsreel was playing. . . . Meridian Pro¬ ductions Corporation, Ltd., and the motion picture division of Rapid Grip and Bat¬ ten, Ltd., have been amalgamated, it was announced in Toronto by J. H. Batten. Name of the division will be Batten Films, with the organization undertaking the production of films for television, indus¬ try, and government agencies. All produc¬ tion will be under Ralph Foster, manager, and Julian Roffman, director of produc¬ tion. . . . Valda Kocins, on her first night at work a cashier at the Crown, Toronto, foiled a would-be robber who tried to rob the theatre. She banged the drawer of her cash-box on his fingers when he reached inside to grab the money. . . . Canadian Seating Company, Ltd., is the new name for Canadian Theatre Chair Company, Ltd., under Charles Bochner. Reason for the change of name is that it supplies theatre chairs to concert halls, arenas, etc. . . . Work is nearing comple¬ tion on the 1,000-seat Paramount, Red Deer, Alta., affiliated with Famous Players and operating two other theatres in the community. . . . Harry Price, well-known in the Canadian distribution field died recently in Lcs Angeles. He opened his own exchange in San Francisco and sold it after several years, then entered the drive-in business. . . . Performance of the Regimental Band, the Massed Pipers, and the Highland Dancers of the Scots Guards, presented at Maple Leaf Gardens by Everyone seems happy of the success of Para¬ mount's short subjects drive in Canada. Seen recently in the Winnipeg office are, left to right, Al Glass, booker; Norm Simpson, salesman; Oscar A. Morgan, Paramount general sales man¬ ager in charge of shorts and newsreel from New York; and Syl Gunn, Winnipeg branch manager. Cohn Sales Drive Sets Far East Record Manila — Unprecedented record-break¬ ing business, with the greatest number of bookings in any week of Columbia Inter¬ national’s history, heralded the opening of the Jack Cohn Drive in the Far' East, it was announced at Columbia’s first full- scale Far Eastern convention which op¬ ened last week in the Manila Hotel. Forty-three first release key houses in 18 major Far Eastern cities, plus other key theatres, played Columbia pictures for a total of 1,439 engagements, which represents an 11 per cent increase over the highest mark for any week since the company began operations in this area. Participating in Manila, Djakarta, Soera- baja, Singapore, Bangkok, Hongkong, Tokyo, Osaka, Kobe, Kyoto, Taipeh, Bom¬ bay, Calcutta, Lahore, Karachi, and Rangoon, some houses are playing Amer¬ ican pictures for the first time in their history to honor Columbia’s Jack Cohn and Lacy W. Kastner, Columbia Inter¬ national’s president now visiting the Far East for the first time. Delegates from 10 Far Eastern terri¬ tories accompanied Kastner; vice-presi¬ dent and Far East supervisor Michael Bergher; treasurer Bernard Zeeman; and Lawrence H. Lipskin, Kastner’s public relations assistant, when they visited Philippines President Ramon Magsaysay at Malacanan Palace. RKO Theatres Net Up New York — RKO Theatres consolidated net income for the third quarter of 1955 was $856,678 as compared with $755,033 for the third quarter of 1954 before special items. After adjustment for special non¬ recurring items, the net income was $873,966 for the 1955 period as compared with a net income of $720,985 in 1954. S. Hurok in association with the Variety Club of Toronto, drew 11,108 paid ad¬ missions, providing considerable money for Variety Village. International Exhibitors Ask Media Standards Rome — Protests have been forwarded to American producers expressing the dis¬ pleasure of many exhibitors at the Inter¬ national Film Exhibitors Union conven¬ tion here over the introduction of too many new screen processes, Italo Gemini, lUEC president, told the assembled dele¬ gates. Gemini announced that he wrote the Motion Picture Association of Amer¬ ica suggesting that the several new tech¬ niques be unified and, if possible, that standard versions of all films be made available for those who need them, until such a time as standardization can be brought about. The lUEC head said that he received a reply from MPAA vice-president Ralph Hetzel to the effect that the letter and its proposition would be called to the atten¬ tion of the producers at the next meeting. Gemini also said that 20th-Fox president Spyros P. Skouras told him recently that that company will not supply standard versions of its product because it would be injurious to the many exhibitors who have installed CinemaScope equipment. Calling attention to the presence of Myron Blank, president, Theatre Owners of America, Gemini told the meeting that one of the major goals of lUEC policy is to achieve active cooperation of American theatremen in its affairs. TOA has already become an affiliate of the lUEC, and the Allied States Association was expected to act on an invitation to become a mem¬ ber at its Chicago convention this week. Import Permits Studied New York — The first definite step to¬ ward establishing a general policy for the division of film import permits was taken last week by motion picture company executives following the recent warning by MPEA president Eric Johnston that there is an urgent need for industry unity in order to achieve strength in the for¬ eign market. Five film company presidents and the alternates of five others, attending the MPEA board meeting, established a 10- man committee to investigate the com¬ plicated problem of a master formula. The committee, in effect an expansion of the four-man group which worked on a formula draft last year, was to meet with the MPEA board this week to review progress in the interim. AA Eyes Expansion New York — Allied Artists was nego¬ tiating last week to acquire the most modern studio facilities in Hollywood, vice-president G. Ralph Branton revealed. The executive stopped off in Chicago en route here to confer with Arthur Helwig, board chairman. Standard Railway Equip¬ ment Corporation, and head, Sherman Park Development Company, an invest¬ ment group interested in southern Cali¬ fornia commercial development programs. Sherman Park was considering a 26V2 acre site in the San Fernando Valley on which the AA facilities could be built with a minimum of ten sound stages and the most advanced equipment, to be leased to the film company on a long term basis. November 9, 1955 MOTION PICTURE EXHIBITOR 25 Ohio Cover nor ''Miffed" At Fast Buck Shows Chicago area exhibitors recently joined Columbia branch manager Ben Lourie at his office in recognition of the opening of the Jack Cohn sales drive. From left to right are seen Jack Kirsch, Allied Theatres; Harry Walders, Columbia sales manager; Alex Halperin, Stanley Warner; Lourie; Herb Wheeler, Stanley Warner; Van Nomikus, Grand; Jack Rose, Illinois-Indiana Theatres; and Jack Harpman, Joliet and Aurora exhibitor. Columbus, O. — Governor Lausche, an outspoken exponent of restoring prior film censorship in Ohio, is reported “miffed” at the showing of such pictures as “Striporama” and “Teaserama” in northern Ohio. Dean Jauchius, political reporter, Co¬ lumbus Dispatch, in reporting Governor Lausche’s displeasure, said that “police and prosecuting attorneys in Cuyahoga and Lucas Counties just aren’t getting the word, it seems.” Jauchius said that Robert Wile, secretary. Independent Theatre Owners of Ohio, issued a sharp waring to Ohio exhibitors about “quickie producers trying to make a fast buck.” Wile advised members to report it to the police and prosecuting attorney “if your competitor tries to show one of these pictures.” The Columbus Dispatch editorially com¬ mented that local police action has not stopped such showings. “Predictions that local police inforcement would prove a weak and slender enforcement rod are being proved accurate indeed,” said the Dispatch. “The Independent Theatre Owners of Ohio is opposed to the show¬ ing of objectionable films,” the editorial went on. “Responsible theatre operators refuse to touch them. Still, there are some who have no such scruples. And some police and prosecutors make no effort to enforce the law. Film censorship in the United States appears to be on the way out. The present U. S. Supreme Court has repeatedly struck down stats laws, many of them of long standing like Ohio’s now defunct statute, as unconstitutional. . . . Perhaps the battle to enforce mini¬ mum standards of decency on the minor¬ ity of offending studios is a losing one. But if those who oppose even such a moderate and judiciously-administered film review program as Ohio had expected to preserve their present victory, they should look well to the deteriorating local enforcement situation.” Resolution calling for revival of Ohio censorship failed to get enough support for passage at a recent meeting here of the Assembly of Ohio Council of Churches. Delegates objected to the word¬ ing of the resolution, which expressed regret that the Ohio Legislature did not enact film censorship at the last session. The resolution was actively opposed by Mrs. Hobart Brown, Akron, representing the United Church Women of Ohio, and Reverend A. C. Davis, Cleveland, repre¬ senting the Episcopal Diocese of Ohio. Film censorship was not even discussed at a recent statewide convention of the Ohio Parent-Teacher Association. Charlotte (Continued from page 23) over the buying and booking of the 211 Drive-In, Lumberton, N. C. . . . Buster Crabbe will be guest star of the Carolina Carrousel Parade on Thanksgiving Day, according to Irwin Belk, Carrousel presi¬ dent. . . . The regular WOMPI meeting was held at Thacker’s Restaurant last fortnight, presided over by president Myrtle Parker. MGM cashier Blanche Carr, who has more years of industry service to her credit than any other mem¬ ber, was named Woman of the Month. Reports on the New Orleans convention were heard from delegates Parker and Gladys Hawkins, and Irene Monahan, Screen Guild, was welcomed as a new member. Chicago Balaban and Katz declined to renew its lease on the Belmont, after several years of operation. The house will be run by Jack Bullis and associates. . . . Louis Odorizzi, Staunton, Ill., postponed opening the Sunset Drive-In, Mt. Olive, Ill., be¬ cause wind damage to the screen and tower could not be repaired in time for the balance of the season. . . . Mr. and Mrs. J. A. Bailey, former managers. Royal, Danville, Ill., have leased the theatre from Mrs. Elsie Blessing. Closed for several months, the house was reopened by the Baileys after a wide-screen had been in¬ stalled. . . . Harvey Shapiro, former Terminal manager, returned to B and K organization after a couple of years’ ab¬ sence, to become Roosevelt co-manager. . . . Attorney Arthur Sachs and local businessmen have formed La Salle Pro¬ ductions, named after La Salle Street, the financial center, and are ready to start producing “The Four Seasons.” Cincinnati After many years in Hotel Netherland Plaza, Tent 3, Variety Club, has moved its clubrooms to Hotel Metropole. ... In for a regional sales meeting were C. Glenn Norris, eastern sales manager, and Wel¬ don Waters, special representative, 20th- Fox. Also in was Morris Lefko, RKO dis¬ trict manager. . . . William Garner, Buena Vista sales representative, attended a west coast company sales meet, and James S. Abrose, Warners branch manager, was in Pittsburgh for a district branch managers session. . . . Following recent death of Arthur Fine, Frank Wietzel is booking and buying for the downtown Main and Empire, operated by the Fine family. Reopened recently were the Vic, Cor¬ bin, Ky., O. G. Roaden, owner; Leather- wood, Leatherwood, Ky., George Buckner, owner; Mecca, Huntingdon, W. Va., Damon Shisslotte, owner; Rupert, Rupert, W. Va., Festy Yoakum, manager; and the Cross, Barbersville, W. Va. . . . John Dressing, head shipper. National Screen Service, is on a leave of absence. . . . John Bidwell, manager, Chakeres house, Sid¬ ney, O., has resigned. COLUMBUS, O., NEWS— Frank Mar- zetti, owner, suburban Linden, held a midnight stage show as a Hallowe’en at¬ traction, featuring Dr. Anderson, hypno¬ tist. ... A full variety show backed up Danny Kaye in his three -day appearance at the RKO Palace. . . . Gary Given and Larry Mendenhall, teen-age boys, were slightly burned when matches they were striking touched off an explosion in gas that had collected in the Beechwold air- conditicning system. The youths were striking matches on a sewer lid near the theatre. . . . J. Everett Watson, exploiteer, accompanied Jarma Lewis during her local publicity tour. . . . William Con- stans, 56, projectionist, RKO Palace, died. . . . Roger Garrett, former organist, Loew’s Ohio, later manager. University, is now program manager of a television station at Henderson, Ky. . . . James Epifano, Skyway Drive-In, New Lexington, O., is a new member of the Independent Theatre Owners of Ohio, reports Robert Wile, as¬ sociation secretary. Cleveland MGM’s “Guys And Dolls” will be the Christmas attraction at Loew’s Ohio, where it opens Dec. 23 for an indefinite run. . . . Arthur Engelbert, Warners cashier, and his wife, Genevieve, celebrated their 30th wedding anniversary. . . . Meyer Fine, president. Associated Theatres Circuit, was discharged from Mount Sinai Hospital after surgery and is completing his con¬ valescence at home. . . . Mount Sinai is now claiming Joe Rembrandt, Center, Mayfield, O., who is a surgical patient there. . . . Demolition of the Mozart, Can¬ ton, O., was started, to make way for a parking lot. The theatre was first owned by Harry Reinhart, and upon his death by his two sons, Jerome and Irving, until its closing. . . . Dana Wynter spoke at a 20th-Fox luncheon of her childhood in Rhodesia, where her father is a surgeon, her two years at medical school in Eng¬ land, and then her experience on radio, TV, and the stage before coming to the screen. ... In Toledo, O., Richard Kline, manager, Lorain Drive-In, Lorain, O., was freed of charges of possessing and ex¬ hibiting an obscene film, under a new state law covering motion pictures and comic books, on technical grounds. The arrest was made on Oct. 5, while the new law went into effect on Oct. 6. Immedi¬ ately upon being freed, he was charged again with the same offense under an old November 9, 1955 26 MOTION PICTURE EXHIBITOR ■< I Clevelohd Variety Unit Elects New Officers Cleveland — The Variety Club held its annual election of officers. Marshall Fine succeeds Jack Silverthorne, who served .as chief barker for two years. Other officers named are first assistant, Dan Rosenthal; second assistant, Milton Grant; doughguy, Jim Levitt; secretary, Leonard Greenberger; assistant secretary. Will Dougherty. Delegates to conventions are Marshall Fine, Jack Silverthorne, and Dan Rosenthal. I. J. Schmertz, Leonard Greenberger, and Milton Grant are alter¬ nate delegates. The new board of directors is made up of I. J. Schmertz, Jack Silverthorne, Marshall Fine, Dan Rosenthal, Aaron Wayne, Abe Kramer, Milton Grant, Will Dougherty, Irwin Shenker, Irwin Pollard, Edwin R. Bergman, Leonard Greenberger, Nat Barach, Henry Greenberger, Jerry Lipow, and Jim Levitt. Ralph Pries, Var¬ iety International, was here from Phila¬ delphia to supervise the elections. In¬ stallation of officers will be held in December. state statute. The hearing was set for November 8. James and Jack Ochs have bought the Florida, Daytona Beach, Fla., from J. G. Milliron, thus bringing into the Ochs The¬ atre Management Company it’s first con¬ ventional theatre. Jack Armstrong, Toledo circuit owner, joins the other area exhibitors in saying that business this fall is under that of last fall. But nobody can diagnose the trouble or offer a cure. . . . David Gaff¬ ney, Harbor Theatre, Ashtabula Harbor, O., was busy passing out cigars to his friends on the occasion of the safe arrival of a second son. . . . Jack Sogg, MGM branch manager, announces that starting about Jan. 1, with the release of “Kis¬ met,” pictures will be processed on dual purpose prints, to be used on either mag¬ netic or optical sound tracks. The only theatres affected will be those with optical sound not equipped with small sprockets, which can be substituted for the large sprockets easily and at low cost. Sogg points out that the dual purpose print will alleviate print shortage because it puts into general circulation the present magnetic prints, for which there is little use after they have played the major houses. . . . Irwin Pollard, head. Imperial Pictures, spent a week calling on exhibi¬ tors. . . . Kitty Kallen was in to promote the title tune of U-I’s “The Second Great¬ est Sex.” . . . Milton A. Mooney, head. Co-operative Theatres of Ohio, and Mrs. Mooney leave the end of this month on a Mediterranean cruise. . . . Julius Lamm held his annual kiddy Hallowe’en party at the Colony. Dallas The 1956 convention of the Texas Drive- In Theatre Owners Association will be held here, it was decided at a board of directors meeting. No date was set for the convention. Charles W. Weisenburg pre¬ sided at the meeting, and those in at¬ tendance included Edwin Tobolowsky, Eddie Joseph, Louis Johns, Eph Char- ninsky, Tim Ferguson, E. M. Muller, Pete Ruto, now in his 36th year in film theatres, is one of the best known, best liked managers in northeast Ohio. He has been associated with Robins Theatres Company, Warren, since 1920 and in now manager, Robins and McKinely, Niles, Ohio. Wayne Lone, Rubin Frels, Jr., G. S. Hill, and Don Douglas. . . . District manager Boyd Scott, Frontier Theatres, conducted a managers conference at Pecos, Tex. At¬ tending from the Dallas office were H. J. Griffith, Louis Higdon, Weldron Strelsky, Eddie Forrester, Joe Caffo and Vernon Watkins. Denver A parade and a home-opening, attended by eleven Hollywood personalities, gave the Audience Awards Poll a kickoff that attracted the attention of thousands in Denver. The prize to be given to the lucky winner in the Poll campaign cover¬ ing the Denver metropolitan area will be topped by a $14,500, three-bedroom house and lot, a car in the garage, furniture, clothing for the whole family, and $1,000 worth of groceries. The award will be made the subject of a drawing, with tickets being given with each ballot cast. Here for the event from Hollywood were Barbara Rush, Maureen O’Hara, Russ Tamblyn, Marla English, John Bromfield, Ben Cooper, Bud Parnell, Patricia Blake, Laurie Tige, John Smith, and Gonzalez Gonzalez. At the house warming, every 25th guest was given gifts along with a theatre pass. . . . Lee Theatres installed heaters in the Monaco Drive-In, and thus will be able to keep it open all winter. . . Robert Herrell has taken over the dis¬ tribution in the area of Astor, Realart, American Releasing, and Associated Film Releasing Corporation product. Herrell, who headquarters in Kansas City, where he has been an independent film distri¬ butor for some time, has hired Laura Haughey, who has been with Realart for several years, to remain in charge of the Denver office. Des Aloines General Contractors, Inc, Omaha, brought suit against the Midwest Drive- In Theatre Company, Omaha, operators of a drive-in at Carter Lake, la., for $9,767. The suit is for work done on the new drive-in, according to the petition filed in district court. . . . The Dows, Dows, la., was closed recently, but the Dows Chamber of Commerce has made arrangements to have motion pictures shown in the town every Saturday night. The pictures will be shown in the Legion hall, with a 40 cents admission. . . . The Lamont, Lamont, la., has closed for the winter, with hopes it may be reopened next spring. Houston Plans for reorganizing the Houston The¬ atre Association were begun here by Lowell Bulpitt, president, who named a committee to draft by-laws to be sub¬ mitted at the meeting on Nov. 15. Richard Wygant is committee chairman, assisted by Fred Cannata and T. J. Cheney. . . . T. W. Dew has joined the Houston office. Associated Popcorn Distributors, to repre¬ sent the company in the southwest terri¬ tory. . . . Purchase of Southwest Film Productions by Photographic Laboratories v/as announced. Bill laylor and Jack Zilker are partners in Photographic Labo¬ ratories, which now will offer a complete service on motion picture film, including sound recording, processing and printing. . . . The members of the Houston The¬ atre Owners Association devoted their past meeting to a discussion on the Audience Awards Poll. . . . The Up¬ town is making plans for its 20th anni¬ versary celebration, to be held on Nov. 20. . . . Ray Fuller has been named manager. Red Bluff Drive-In. He was formerly manager, Lisbon and Globe, Dallas. Paul Boesch has been elected chief barker. Variety Club, Tent 34. Other offi¬ cers named were Augie Schmitt, first assistant; Dick Gottlieb, second assistant; Mike Conti, doughguy; and John Paul Goodwin, property master. The board of directors includes Kenny Bagwell, Boesch, Conti, Goodwin, Gottlieb, Tom Johnson, Jerry Kirby, Schmitt, Sid Balkin, Addie Marks and James Hill. Delegates are Mack Howard, outgoing chief barker Bruce Layer, and Boesch. Fred Nahas is alternate. . . . E. H. Moreland, manager, Lindale, is doubling as manager, Hi-Nabor Drive-In. . . . Long Theatres has taken over operation of the South Houston, which was operated by G. Montgomery. Jimmy King, Long manager, Pasadena, Tex., will be manager. Indianapolis The Lake, Warsaw, Ind., was damaged by an explosion reported caused by the oil furnace. The house was operated by Nick Mailers. . . . George Marks, who previously operated the Gaston, Gaston, Ind., has opened the Grove, Beech Grove, Ind., which has been closed for about one year. . . . Jack Smiler, operating the Na¬ tional Out-door, Cumberland, Ind., sprained his leg and has been in a cast for several weeks. . . . Paul Boatman has closed his DeLux Drive-In, Clermont, Ind. . . . C. A. Galloway is readying his Emer¬ son for reopening in the near future. The house was recently operated by the Cantor Circuit. Spyros Skouras, president, 20th-Fox, accepted an invitation to address the Al¬ lied Theatre Owners of Indiana at the fall convention here, Nov. 16. . . . Leo Elroy will reopen the Douglas. . . . Rex Carr has booked “Game Of Love” for a first-run showing at the Ritz, northside house. ... A pitch-in dinner was in¬ cluded in the “hard times” party spon¬ sored by the women’s auxiliary at the Variety Club. . . . The Greenwood Drive- In has been sued for $50,000 damages for an alleged playground accident. Jacksonville COMPO’s Robert W. Coyne addressed the Motion Picture Exhibitors of Florida annual convention here this week on the November 9, 1955 MOTION PICTURE EXHIBITOR 27 MGM press representative in Minneapolis, Norman Levinson, recently appeared as guest speaker at a managers' meeting for Welworth Theatres, Inc., and discussed the advertising and exploitation im¬ portance of two MGM attractions, "Trial" and "Guys And Dolls." Here, the MGM man holds a Da-Glo- Sign as he b rings out a highlight of the record world premiere campaign on "Trial" in Denver. From left to right are John Clipley, Montevideo, Montevideo, Minn.; Bob Rosen, Bismarck, Bismarck, N. D.; E. R. Ruben, president, Welworth Theatres; Levinson; Harry Greene, general ad manager of the circuit; Leon Goldfarb, comptroller; Tom Ruben, assistant advertising manager; James Fraser, Red Wing, Red Wing, Minn.; John Diedenhofen, New Ulm, New Dim, Minn.; Harold Bartlett, Langdon, Langdon, N. D.; and Stan Goodman, Hollywood, Sioux Falls, S. D. Circuit Institutes Suit To Regain Theatre Minneapolis — Minnesota Amusement Company has filed suit in Fargo, N. D., Federal Court to regain possession of the former State, now the Towne. The circuit charges that G. S. Aamoth and F. P. Aamoth, present owners, have fallen be¬ hind five months in their payments on a $110,000 purchase contract. The circuit’s suit also claims that the company leased the building occupied by the theatre on Jan. 1, 1946, for a 25-year period and on March 1, 1951, assigned the lease to the Aamoths. Maco also sold them the fur¬ nishings, fixtures and equipment. Under terms of the assignment and as¬ sumption of lease and contract of sale, the Aamoths paid $45,000 in cash, $20,000 on delivery of the property and premises, and agreed to pay the $85,000 in monthly payments of $1,094.75. The complaint said they have failed to pay installments for May throught September, 1955. subject of the Audience Awards. . . . Adrian Awan, 20th-Fox exploiteer, came in from New York to set up advance screenings here and in Tallahassee, Fla., for “Good Morning, Miss Dove.” Gover¬ nor LeRoy Collins and his cabinet have accepted invitations to the capitol city show. . . . The H. B. Meiselman circuit will enter the local picture with the con¬ struction of a new 1,000-car drive-in on the Southside. . . . John Tomlinson, for¬ mer Warners salesman, is the new Warners branch manager, succeeding Carroll Ogburn, who has been promoted to a district job in Atlanta. . . . Byron Adams, UA branch manager, Atlanta, called on circuit and independent bookers in the area. Leaving for a post with Prudential The¬ atres in New York was P. J. Hillman, former FST booker. . . . lATSE union members were making plans for a Christ¬ mas party in the Syrian-American Club. . . . Carl Carter staged all-night pre- Hallowe’en shows at his Air Base and Ri- bault Drive-Ins. . . . The new president of WOMPI is Sarah Keller, taking the place of Janice Claxton, who is now WOMPI’s southeastern director. Mayor Haydon Burns addressed the WOMPI on “City Progress” at a recent luncheon in the Roosevelt. . . . Herbert Ochs has pur¬ chased the Florida, Daytona Beach, Fla., from J. G. Millirons. ... A new Negro patronage drive-in is being built in Ft. Lauderdale, Fla., by B and S Theatres, Atlanta. . . . Arthur Davis, Miami, Fla., new distributor in the area, left for New York to secure additional product. . . . FST president Louis J. Finske was in New York on business for several days. MIAMI, FLA., NEWS— The new Pqlms, Homestead, Fla., opened recently, run by J. W. English Enterprises, it was dedicated in a special ceremony by George C. Hoover, chief barker. Variety Clubs In¬ ternational, and Homestead Mayor H. W. Thompson. . . . Norris L. McCollum was named manager, Tampa, Tampa, Fla., by Frank H. Bell, district supervisor, Florida State Theatres. McCollum is a veteran of 14 years in the business, having managed theatres throughout Georgia and Florida. He came to Tampa from the company’s home office in Jacksonville. McCollum’s predecessor at the Tampa, Tom Sawyer, has been promoted to FST’s booking de¬ partment in Jacksonville. . . . Wometco’s Davie Boulevard Drive-In opened. Fort Lauderdale, Fla. The house is under the supervision of Joe Fink, who also over¬ sees the circuit’s North Andrews Drive- In there. Del Powell is the resident man¬ ager of the latter. Keith Hendee, Gateway manager, is city manager for the three Fort Lauderdale houses. Los Angeles C. K. Cargile, manager and owner, with the Harry L. Nace circuit, has reopened the Sands Drive-In, Mesa, Ariz., complete with a new tower. Two months ago, shortly after the ozoner opened for the first time, a desert wind-storm flattened the screen structure. . . . Joe Kogan, former manager, Stanley Warner Wiltern, joined the Dietrich and Feldstein office as a publicist-exploiteer. . . . Freddie Dee, Carlton, entered the hospital for a check¬ up. . . . While a policeman outside the Rivoli, Long Beach, Cal., was writing out a traffic ticket for a motorist, two gunmen bound and gagged three employes of the theatre and skipped away with $600, as¬ sistant manager William G. Roorda re¬ ported. . . . Harry Arthur, Jr., head. Fan- chon and Marco circuit, and board chair¬ man, Southern California Theatre Owners Association, headed for St. Louis on busi¬ ness. . . . Added to the sales staff at National Theatre Supply was Larry Strusser. . . . T. B. Hackley, who had been operating the Cameo, El Sereno, Cal., from the Edwards circuit, shuttered the house. Milwaukee Commission Asks Cuts In Warners^ ^^Reber MILWAUKEE — Warners branch manager Frank Riemer is experienc¬ ing trouble with the motion picture commission relative to “Rebel Without Cause.” The commission voted that the film should not be shown, owing to a scene of teen-age violence. Riemer is not in accord with the cuts required by the commission. He stated that he would relay the request for deletions to Warners California office for attention. Milwaukee W. C. Fischer has resumed operating the Campo, Cambellsport, Wis., after Kenneth Schock released his operation. . . . Howard Powers has purchased the Jefferson, Jef¬ ferson, Wis., from Bob Hoffman. . . . Lee Macklin has reopened the Grand, New London, Wis., which was shuttered be¬ cause of a polio epidemic. . . . Riverside will show MGM’s “Guys And Dolls,” opening Dec. 23. . . . Jesse McBride, formerly branch manager. Paramount, and now branch manager, Minneapolis, is sec¬ ond in the Barney Balaban Sales Drive. ... A farewell luncheon was given for Gordon Hewitt, president. Fox- Wiscon¬ sin Amusement Corporation, at the Schroeder Hatel. Hewitt was promoted and transferred to the West Coast to fill a new executive position. ... A public hearing for the planning and zoning com¬ mission of St. Francis, Wis., was held to discuss the proposed $250,000 drive-in that Barney Sherman plans to construct. He wants to build on East Bolivar and South Clement Avenue, St. Francis, a suburb of Milwaukee. Sherman now oper¬ ates the Peerless and Hollywood, Mil¬ waukee. . . . Frank Weaver, 55, a projec¬ tionist, died recently. He was the operator at the Franklin for the past five years. . . . Mrs. Mary Poblocki, wife of Ben Poblocki, president, Poblocki and Sons Company, makers of signs and scoreboards, died. She is survived by her husband and six sons. Minneapolis Only 20 per cent of the theatres in this territory are now without CinemaScope, it is reported. Installations in the rest are going ahead steadily. . . . The Odeon, Marshalltown, la., operated by Consoli¬ dated Theatres, closed. . . . J. T. Mc¬ Bride, Paramount branch manager, at¬ tended a meeting called by E. K. O’Shea, eastern sales manager, in Chicago. . . . Ward Bentley, UA exploiteer, was in for “The Man With The Gun” opening at the State. . . . Sam Hart, Columbia exploiteer, was in for “My Sister Eileen,” which opened at the Radio City. Northwest Theatre Service and Republic have moved to the second floor of the Graphic Arts Building, 1104 Currie, on Film Row. Northwest formerly was at 1011 Currie and Republic on the fourth November 9, 1955 28 MOTION PICTURE EXHIBITOR AA Sales Meeting To Study New Films New Orleans — First of a series of Allied Artists regional sales meetings on the company’s expanding production and dis¬ tribution program has been scheduled for Nov. 13-14 here by Morey Goldstein, vice-president and general sales manager, who will preside. Release plans will be outlined by Harold Mirisch, vice-presi¬ dent. Discussions will center on “Gunpoint,” Fred MacMurray starrer; Walter Wanger’s “The Body Snatchers”; “The First Texan”; William Wyler’s “The Friendly Persua¬ sion”; “The Come On”; “The Four Sea¬ sons;” “Shack Out On 101;” “World With¬ out End,” and other forthcoming product. Sales personnel attending will include James Pritchard, southern division man¬ ager, and branch managers James Hobbs, Atlanta; William Finch, Dallas; W. G. Carmichael, Oklahoma City; Bailey Pritchard, Memphis; Henry Glover, New Orleans; and Gene Dyer, Charlotte. floor of the same building. . . . All drive- ins in the Twin Cities area have closed for the season. Owners said it was the most successful season in history. . . . Over 200 pledge cards have been received by North Central Allied from independent theatres for participation in the Audience Awards Poll. Louis London purchased the Roxy, Kelliher, Minn., from Paul Carriere, who moved to Hallock, Minn., to operate the Grand for his brother, Joe. . . . Mrs. George Miller has been named manager. King, Ida Grove, la. . . . The Commercial Club backed the reopening of the LeRoy, LeRoy, Minn. . . . Harold F. Borresen, manager. State, Winona, Minn., resigned to take over the managership of the 3,700-seat Paramoimt, San Francisco. Charles Weiner, 63, sales representative, Buena Vista, died of a heart attack while attending a company sales meeting in Los Angeles. ... Joe Behan, booker. United Artists, resigned. . . . Paul Berg, man¬ ager, Rochester Outdoor Theatre, Ro¬ chester, Minn., has been named manager, recently reopened Hollywood, South St. Paul, Minn. . . . Rollin K. Stonebrook, Evanston, Ill., has been named manager,, Arrow, Cherokee, la., owned by Harold Field’s Pioneer circuit. W. H. Lestico has leased his Time, Kenyon, Minn., to Leonard Blais, Fari¬ bault, Minn., projectionist. . . . Alfred A. Keel has purchased the Lake, Turtle Lake, N. D., from Gus Samuelson. . . . Mrs. George Miller has been named manager. King, Ida Grove, la. . . . The Dows, la.. Chamber of Commerce has taken over the Legion hall for a weekly show, following the closing of the town’s theatre. . . . Marvin Maetzold, head shipper, Colum¬ bia, was honored at an office party for 25 years of service with the company. Hy Chapman, branch manager, presented hirn with a wrist watch, a gift of the company, and the office staff gave him 25 silver dol¬ lars. . . . Sam Pietz, owner of the theatre at Hosmer, S. D., is building a new house to replace the present structure. This sidewalk 'teen-age jazz session was ar¬ ranged recently as bally for Warners' "Pete Kelly's Blues" at the SW Stanley, Newark, N. J., by manager George Birkner. New Haven Florence Mussman and Burt Jacocks aro operating the Branford, Branford, Conn., for I. C. Jacocks, Jr. . . . Patricia .A.nn Bracken, daughter of James A. Bracken, local Stanley Warner executive, was mar¬ ried to George Thomas Colville. . . . Con¬ dolences were in order to MGM branch manager Phil Gravitz on the recent loss of his mother in Brooklyn, N. Y. . . . Columbia arranged to have Aldo Ray do personal appearances in Connecticut, at the E. M. Loew, Hartford; State, Water- bury; Hi-Way, Beverly; Bridgeport and Garde, New London. . . . Jack Mullen is the new booker. United Artists. . . . Re¬ ports indicate that the work on the pro¬ posed highway through the Meadow Street area will be delayed because of the flood repairs. Appropriations for the purchase of the property also must be acted on, and it doesn’t look like much will be done presently. . . . The Moosup, Moosup, Conn., reopened after being closed for the sum¬ mer. . . . Lou Brown, Loew Poll New England publicity chief, was to be made a member of the Pioneer Club and at¬ tended the festivities in New York re¬ cently. HARTFORD, CONN., NEWS— Attorney George Le Witt’s plans to build a drive- in at Berlin, Conn., received another set¬ back when resident, Howard M. Culver, got permission from the Court of Common Pleas to appeal the Zoning Commission’s decision giving LeWitt authority to con¬ struct the theater at the corner of Route 5 and Deming Road. . . . Bill Powell, di¬ vision manager. Smith Management Com- Union Pickets House In Contract Dispute New Castle, Pa. — Representatives of lATSE, Local 451, picketed the Penn after a contract collapse when mediators failed to bring the two parties together. Leo Mickey, manager, continued operation of the theatre. Paul Walters, Local 451 presi¬ dent, said that the union had been trying to negotiate with the theatre to renew the old contract for the last 14 months. Mickey said the theatre company. As¬ sociated, “is seeking relief to cope with economic conditions,” and desired a 25 per cent cut in wages or reduced man¬ power. He said the Penn was operated by a two-man booth, when other theatres in New Castle, including first-run houses, are operated by one-man booths. pany, was here to supervise installation of in-car heaters at the Meadows Drive-In. . . . Peter Perakos, Jr., has been named manager. Arch Street, New Britain, Conn., which has reopened under lease from the Glackin and LeWitt interests. . . . Sperie Perakos, general manager, Perakos The¬ atre Associates, said that Livio Dottor, now manager, Plainville Drive-In, Plain- ville. Conn., will move to the Arch Street when the outdoor theatre closes for the season. . . . Joseph S. Boyle, for 28 years with Loew’s Theatres, Inc., recently man¬ ager, Loew’s Poll, Norwich, Conn., left the industry to join the editorial staff, Nor¬ wich, Conn., Bulletin. New Orleans Rene Brunet, owner, neighborhood Im¬ perial, told us by phone that he assumed ownership of the Famous, a unit of United Theatres, and that he will take over the management and operation on Jan. 1. . . . Warners’ new southern district manager, Grover Livingston, was here on his in¬ itial visit with branch manager Lucas Conner and personnel. . . . The interior of the Patio, suburban showcase owned and operated by Mr. and Mrs. Wm. Sendy, is being redecorated. . . . Manuel Lee Ro¬ berts, who followed the roadshow route of both moving pictures and stage shows for many years, recently cashier. Civic, died last fortnight. He was also well known among many Hollywood western stars, who he represented as advance man on their personal appearances here. . . . O. O. Cummings, operator of a motel near This shows a portion of the crowd of over 200 exhibitors, distributors, supply dealers, radio, TV, and press representatives who attended the recent dedication of the new United Artists exchange at 210 South Liberty Street, New Orleans. November 9, 1955 Dismissal Denied In Percentage Action MOTION PICTURE EXHIBITOR 29 Stanley Warner Theatres' prize winning managers in the Philadelphia zone recently received their U. S. Bonds in reward for their work and seen are Martin Annisman, Astor; Joe Forte, Waverly; Ben Blumberg, 69th Street; Sydney Poppay, Strand, York, Pa.; Al Plough, Stanton; Lewis Black, Warner, Wilmington, Del.; Howard Keummerle, Liberty; Bob Kessler, Benn; Jim McHugh, Midway; Domenic Lucente, Broadway; Vince Olanin, Warner, West Chester, Pa.; John Purtell, Strand; Dave Fishman, Manor; Larry Graver, Mastbaum; Helen Bortz, Warner, Reading, Pa.; Tony De Carlo, Family; Ray Powell, Warner, West Chester, Pa.; Chet Woerner, Fairmount; Bill Youtz, Ambler, Ambler, Pa.; Abe Zayon, Grove, Willow Grove, Pa.; Iz Perlin, Stanley, Camden, N. J.; Lester Krieger, assistant zone manager; and Philadelphia zone manager Ted Schlanger, who made the presentations. Scranton, Pa. — A motion by exhibitor defendants to dismiss each of four per¬ centage actions was denied in a memo¬ randum opinion filed last fortnight by U. S. Judge Frederick V. Follmer sitting in Federal Court here, dismissal having been sought on the contention that alle¬ gation of the minimum jurisdictional amount of $3,000 being involved in each action was not made in good faith. The suits had been brought by Paramount, Warners, U-I and Columbia against var¬ ious individuals doing business as Buckley Amusement Enterprises, and against a corporate defendant, operating theatres in Shamokin, Mt. Carmel, Mahanoy City and Kulpmont, Pa. Judge Follmer said that he was in full accord with the excellent discussions appearing in certain other opinions which had overruled similar me-, tions to dismiss percentage actions. In a companion order. Judge Follmer granted the motion of the distributor plaintiffs to inspect the records of the five theatres operated by the defendants for the period from January 1, 1948, to October, 1954, when the suits were filed. The order also noted that certain inter¬ rogatories submitted by the defendants had been withdrawn, sustained objections to other interrogatories, and required cer¬ tain interrogatories to be answered by the plaintiffs. Representing plaintiffs were Arlin M. Adams, of the Philadelphia firm of Schnader, Harrison, Segal, and Lewis; Louis J. Goffman, of the Philadelphia firm of Wolf, Block, Schorr, and Solis-Cohen; and Frederick E. Lark, Shamokin, Pa. Defendants were represented by Charles Wolf Kolp of Lewisburgh, Pa., and by Bernard J. Duffy, Jr., and Harry Norman Ball, both of Philadelphia. Biloxi, Miss., is adding a 1,000-car drive- in to the project. The $250,000 structure will feature the latest in equipment, pro¬ jection, and sound. . . . The management of the Panorama was pleased to be selected as theatre host for the Good Housekeeping-Item Theatre Party. The party climaxed a week in which the leading merchants offered products backed by the Good Housekeeping Seal of Ap¬ proval. ... A $60,499.60 damage suit against the Southern Amusement Com¬ pany was filed last fortnight by Mertie E. M. Bloom, owner. Arcade, Tallulah, La. Bloom alleges that when he leased the theatre to Southern in 1941 that the con¬ tract required that the house be kept up-to-date and modernized, but that Southern has failed to do so. New York Cy Seymour, sales and exhibition vet¬ eran, rejoined the National Screen Service sales department last week, according to sales vice-president Burton E. Robbins. Seymour will handle sales of special trailers to exhibitors in the metropolitan area. . . . John E. Durkin acting sales manager, Louis de Rochemont Associates, resigned last fortnight without announcing his future plans. ... A fourth child and first daughter was born to Douglas YateS; Republic International vice-president, and Mrs. Yates, at LeRoy Hospital. . . . Fifty pairs of hosiery were distributed free last week to women patrons of the Mayfair in connection with the showing of United Artists’ “Gentlemen Marry Brunettes,” in a tie-up with the Nebel-Blackton stores. . . . Katy Jurado returned from Paris, after completing her role as Rosa in the forthcoming Hecht-Lancaster “Trapeze,” to be released by United Artists. . . . Benny Goodman, Kitty Kallen, Bill Hayes, John Daly, and the Goldwyn Girls were among the stars and celebrities present at the Motion Picture Pioneers dinner last Friday in the Waldorf-Astoria. PhUadelphia Ralph Whitehead, former shipper, UA and NSS, is now in a convalescent home at 4019 Spring Garden Street. He has suffered amputation of the left leg. What he needs most right now is visitors. . . . Superior Theatre Equipment Company, handling Lorraine carbons in the territory, has moved to 311 North 13th Street, and will be operated by Jack Engel and Rose Kaplan. . . . Barbara Ellen, daughter of Mr. and Mrs. Earle W. Sweigert, he’s manager, Andaulusia Drive-In, will wed William B. Potts, Nov. 12. Screen Guild exchange has been trans¬ ferred to Jack H. Harris, with the excep¬ tion of Filmakers product, which will be retained by Jack Engle for distribution in this territory. . . . Max Gillis, branch manager. Allied Artists, was very happy over his son, Don, passing the bar exam¬ inations last week. . . . Howard Phillips, 65, veteran theatre manager, died last week in Veterans Administration Hospital. In recent years he has managed the neigh¬ borhood Renel. Services were held at the Mulligan Funeral Home, with interment in the National Cemetery, Beverly, N. J. HARRISBURG, PA., NEWS— House Bill 814, calling for $2,000 license fees for the¬ atres wanting to run theatre TV, has been reported out of committee for a vote on the floor of the Legislature. However, it was recommitted for further study to the Committee cn Cities-Counties Second Class. There has been no action taken on the bill since. . . . Legislation to remove the need for a local referendum for the showing of Sunday movies in townships has been sponsored by Senator John H. (Continued on next page) Zagrans Heads MPA In Phila. Election Philadelphia — At the regular annual meeting of the Motion Picture Associates of Philadelphia, held in the RKO screen¬ ing room, Charles Zagrans, branch man¬ ager, RKO Radio Pictures, was elected president for the coming year. Elected to other offices were vice-president, Norman Silverman, branch manager. Republic; secretary, David Law, office manager, Warners; treasurer, Eddie Adelman, New Jersey Messenger Service. Elected to the board of directors were George Beattie, William Goldman The¬ atres; Eli Epstein, RKO Radio Pictures; Jack Greenburg, formerly with Screen Guild; David Supowitz, architect; Lester Wurtele, branch manager, Columbia; Joe Schaeffer, Republic; John Turner, United Artists district manager; Lou Formato, MGM district manager; and Sam Dia¬ mond, branch manager, 20th-Fox. THEATRE MANAGER WANTED for a large Philadelphia independent chain. Experienced, honest, trustworthy and aggressive. Wonderful opportunity. BOX 175 M.P. EXHIBITOR, 246-48 N. Clarion St., Philo. 7,Pa. HAYCO COVERS Custom made for all makes and models of theatre chairs. JACK HAYES SEATING SERVICE BOX 212 CATO, N. Y. November 9, 1955 30 MOTION PICTURE EXHIBITOR Everything for Your Theatre! COMPLETE PROJECTION and SOUND EQUIPMENT o BLUMBERG BROS., INC. Office Phone: LOmbard 3-7240 - 3-7241 Emergency Nite Phone: Welsh Valley 4-4920 - 4-5368 1305-07 Vine Street, Philadelphia 7, Pa. 'David BRODSKY Many top exhioitors visited Columbia's Philadelphia exchange recently to celebrate the opening of the Jack Cohn Sales Drive. Identified from left to right are Lester Wurtele, Philadelphia branch manager; Norman Lewis; Milt Young, Columbia exploiteer; Walter Potamkin, salesman; Martin B. Ellis; Joe Flood, booker; Bernard Haines; Harry Dembow; Ted Schlanger, Stanley-Warner Philadelphia xone manager; Harry Weiner, Columbia district manager; Jay Emanuel, publisher, MOTION PICTURE EXHIBI¬ TOR; Jay Wren; George Schwartz; Jerry Levy, salesman; Eddie Feinblatt, salesman; and, kneeling, Dave Korson, sales manager; Sam Sciulli, booker; Ben Rosenthal, booker; Larry Moulder, booker; Norman Gaskill, office manager. Philadelphia (Continued jrom preceding page) Dent. Under his plan, a petition listing the names of 20 per cent of the voters in a township can legalize Sunday movies if presented to the county commissioners. READING, PA., NEWS— Fully 1,500 children attended the annual children’s safety party in the Strand, under the auspices of Post C, Travelers’ Protective Association, a salesmen’s insurance soci¬ ety. Manager Earl Hinkle and his. staff had a busy day. . . . Demand for workers in industrial plants has created a shortage Mr. Theatre Manager: Please make certain you check your shows no later than 10:00 A. M. on Saturdays, Sundays and holidays. As you know, the exchanges’ sliipping rooms close at noon on these days. Dorit wait until if s too late — help us prevent any missouts! HIGHWAY EXPRESS LINES, INC. 829 North 29th Street 1638 Third Street. N. E. Philadelphia 30. Pa. Washington, D. C. LO 4-3450 DuPont 7-7200 ^Associates IHtATRICAL INTERIOR DECORATORS 142 N. 13th St. LO 4-1188—89 Phila. 7, Po. PAINTING • DRAPERIES • MURALS STAGE SETTINGS • WALL COVERINGS PROGRESSIVE ELECTRIC CONSTRUCTION CO., INC. 240 N. 13th STREET • PHILADELPHIA 7, PA. - • - Theatre Installations and Maintenance in supply of young people for ushers and other jobs in theatres. Several managers have been advertising for a month for people to be trained for theatre work. . . . The Reading Railway Company leased the Rajah for its annual family safety rally. A motion picture, dancing, and stage en¬ tertainment were arranged. . . . The Sun¬ day Eagle devoted a feature story to Eugene Plank, new manager. Embassy and Fabian interests here, succeeding the late Paul E. Glase. . . . The income from amusement taxes and from mercantile taxes is under 1954 marks, city officials state. Admissions taxes so far this year have been $92,585, about eight per cent below the total for the first nine months of 1954. Pittsburgh Harold C. Lund, banquet chairman, an¬ nounces tickets have gone on sale for the 28th annual banquet of Variety Club, Tent I, to be held Nov. 20, 6:30 p.m., in the ballroom of the William Penn Hotel. The tickets are being offered at $20 per plate for men and $15 for women. Formal dress is optional, Lund said. . . . William J. Blatt, Jr., manager, Arcadia, New Beth¬ lehem, Pa., resigned to join the faculty of the New Bethlehem High School as a senior teacher. Charles Reitz succeeded him at the Arcadia. . . . The Tristate Drive-In Theatres Association met here at the Schenley Hotel. . . . The Ritz, Ex¬ port, Pa., closed during the summer, was being prepared for reopening on a part- time schedule by Mario Battiston. . . . Steve Rodnok, Jr., Oakmont, Pa., exhibi¬ tor, is Community Chest business chair¬ man there, giving freely of his time to help make the Red Feather Drive a suc¬ cessful one. . . . Mabel Maluty has been promoted to cashier. Paramount, succeed¬ ing Minnie Gable Nixon, who resigned. . . . Mike Cardone, manager, SW State, Washington, Pa., who formerly had been ' with the circuit at Tarentum and Me- ■ Keesport, Pa., has gone to Italy in con¬ nection with settling a family estate. . . . . A disappointing venture since it was ’ opened several years ago, the Rose Drive- : In, located between Jeannette and Traf- ford. Pa., is being dismantled. . . . Clar¬ ence W. Snyder, 44, Clarksburg, W. Va., outdoor exhibitor, died of a heart attack. He operated Snyder’s Drive-In, which he built about seven years ago. I r November 9, 1955 MOTION PICTURE EXHIBITOR 31 James H. Alexander, Alexander Theatre Service, underwent a gallstone operation at Allegheny General Hospital. . . . Re¬ public added a new salesman, Joe Kre- nitz, who has been at Cleveland for a long period. Each two weeks he will return to sales duties out of the Cleveland office and the next similar period he will call on exhibitors in the Erie, Pa., area and in parts of West Virginia. . . . With Dave Leff withdrawn from the theatre program printing business, the ADV Agency has been taken over by Jack Daufman, pub¬ lisher of an East Liberty shopping paper. . . . Fred Raymond Fisher, 48, theatre manager, Bellefonte, Pa., died in Centre County Hospital after having been ill more than a year. He was a director of Allied MPTO of Western Pennsylvania. . . . Alex Mussano, owner, Roxy, Natrona, Pa., was stricken ill en route to Film Row and was taken to the Allegheny Hospital, Tarentu, Pa., with a kidney attack. . . . Charles K. Eagle, Stanley manager, and his wife celebrated their 36th wedding an¬ niversary. SW managerial shifts and promotions include Tommy Leach, moved to the Vic¬ tor, McKeesport, Pa., from the Strand, Oakland, Pa.; and Tommy Morris, shifted from the Victor, McKeesport, to the Har¬ ris, Tarentum, Pa., replacing Paul Blum- mer, who was transferred to the Liberty, New Kensington, Pa., succeeding Dick Kline. Kline resigned to join the Selected Theatre Company, Lorain, O., as city manager, with supervision over two houses and a drive-in. Rube Harris, who has been on assignment as circuit relief manager, now has been given a spot on which to stay put, the Strand, Oakland. Kyle and Company, photographic and office supply business, will occupy the former Orpheum, Clarksburg, W. Va., which has been remodeled. . . . The Lido, Philippi, W. Va., formerly booked by Gray Barker, now is being licensed by Steve Medve, Jr., who, with Alex Silay, is the owner. . . . The Borough Council of Am- bridge. Pa., bowing to pleas of theatre managers, reduced the cost of licensing for theatres. . . . Jane Gibson Shaughnessy, 66, former radio commentator and news¬ paperwoman who was very friendly with the industry, died of a heart attack re¬ cently at Magee Hospital. . . . Bill Basle, Basle-Laskey circuit, has been undergo¬ ing a series of facial operations as he recuperates from a near fatal auto acci¬ dent. . . . M. A. Silver, SW zone man¬ ager, was in New York on the Will Rogers Hospital campaign and took part in the closed circuit telephone appeal. St, Louis State Senator Edward V. Long, Clarks¬ ville, Mo., owner, Trojan, Troy, Mo., and the Orpheum, Elsberry, Mo., is being mentioned prominently in political circles and daily newspapers as a candidate for the Democratic nomination for Gover¬ nor in 1956. Long, also a director, Miss- ouri-Illinois Theatre Owners, will be a speaker at the annual meeting of that organization to be held at Hotel Chase here, Nov. 21-22. . . . Myron Blank, TOA president and head. Central States circuit, Des Moines, will also be a speaker at the MITO convention. . . . Bill Heckenkamp is a new booker, Columbia. He was for¬ merly with Paramount. . . . The Grand, Benld, Ill., will be dark for some time to Mr. and Mrs. Jeff F. Hardin, Sr., Leveiiand, Tex., recenfly received a check from Royce E. Blanken¬ ship, general manager, Wallace Theatres, Lub¬ bock, Tex., as winners of the Wallace Theatres Managers' Attendance Contest, which ran for the past year and was judged on an increase in attendance. The Hardins are manager and as- asistant manager, Wallace Theatres, Leveiiand, and will u e the chec-'. tor the two-weeks all¬ expense paid trip to Hollywood which was first prize in the contest. come as the result of a breakdown in the projection equipment. . . . The City Coun¬ cil, Bloomington, Ill., voted to el'minate the municipal four per cent tax on the¬ atre admissions, effective Dec. 1. Owners of the three theatres there informed the Council that dwindling attendance had brought a serious drop in theatre rev¬ enues. Repeal of the tax will cost the city about $17,000 annually, it was stated. . . . Funeral services were conducted at St. Paul’s Episcopal Church, East St. Louis, Ill., for Mrs. Gulvert Magarian, 63, who died at her home recently. Interment was in Mount Hope Cemetery. Mrs. Magarian was the mother of Albert and Alphonse Magarian, who operate the Deluxe. A number of exhibitors were at Columbia exchange to give dates for bookings in the Jack Cohn Drive. The area is well set on first-runs through November. . . . Sam Levin, part-owner, Esquire and Norside, has returned home from the Jewish Hospital, where he re¬ cently underwent an operation. . . . The Main Street, Paris, Mo., owned by Mrs. Edith Major, reopened after being closed the entire month of September. . . . The Shelby, Shelbyville, Mo., has been closed. Advance interest in the Variety Club’s third annual Harvest Moon Festival to be staged at the Missouri Nov. 25 promises a new record for attendance and net receipts. The beneficiary of the club’s Heart Fund is the St. Louis-St. Louis County Day Nursery Care Program. . . . Pittsburgh Variety Unit Honors Exhib Harry Hendel PITTSBURGH— The Variety Club was the scene of a surprise testi¬ monial last fortnight for Harry Hen- del, veteran exhibitor and COMPO chairman, western Pennsylvania. The successful reactivation of the Western Pennsylvania Allied unit was attri¬ buted to Hendel’s leadership and un¬ tiring efforts. In making the presenta¬ tion of tickets for an arcund-the- world cruise, Charles R. Blatt, local Allied president, enumerated Hendei’s many services to the independent ex¬ hibitor and the Allied organization. Over three hundred guests attended the event. Variety Club Telethon To Help Foundlings Pittsburgh — Variety Club announced plans recently for a Telethon over KDKA-TV, beginning at 11 p.m., Nov. 26, through 3 p.m., Nov. 27, to benefit the Tent’s Roselia Foundling Home. Inter¬ national big boss John H. Harris stated that $150,000 more must be raised for the construction fund of the Home’s new building, which will cost $300,000. Work on the edifice has begun already, and the Club hopes to secure enough “name” per¬ sonalities for the Telethon to bring in the required additional donations. Harris pointed out that the Roselia Home is the institution which assumed the care of a baby left in the Sheridan Theatre, Pittsburgh, in 1327, with a note attached to her diaper reading, “I have always heard of the goodness of show business ... I pray you will look out for my daughter . . .” Eleven men, of which Harris was one, and all of whom were connected with the industry in some capacity, founded the Variety Club at that time to contribute to the child’s support. Since then, of course, the Club has ex¬ panded to a world-wide organization dedicated to charitable enterprises. Harris expressed hope that industry members and the public will make every effort to contribute to the absolutely necessary new building for the Home, which represents the origin of Variety International. Charles Whittenburg, operating lessee. Strand, Poplar Bluff, Mo., plans to reopen the Jewell at an early date, probably on Thanksgiving Day. . . . Turner-Farrar Theatres, Harrisburg, Ill., are closing the Majestic and are opening the Hollywood, which is being equipped for CinemaScopa and other new picture processes. . . . The Princess, Meredosia, Ill., is being closed for an indefinite period. . . . Hall Walsh, southern prairie district man¬ ager, Warners, was in New York attend¬ ing a district managers meeting. . . . Bill Horsefield, Morganfield, Ky., attended the meeting of the Kentucky Association of Theatre Owners at Louisville. San Antonio Two Corpus Christi, Tex., men were arrested at Cuero, Tex., in connection with the death of F. O. Nance, Beeville, Tex., circuit manager who died Feb. 11, 1354, following an attack at a drive-in cafe. Police have said that they have obtained a confession from a third man, who is curently serving a 10-year prison term for burglary and arson. This con¬ fession led to the arrest of the other two men. . . . Jerry E. Jobe has reopened the Fair, Fairfield, Tex., which formerly was operated by the Harris Brothers, Dallas. . . . David Mulheren recently purchased the Coronet, Wichita Falls, Tex. He was formerly with the Warner circuit. New York. . . . Bob Yancey, manager, Nor- mana, El Campo, Tex., is managing the Rice Drive-In, Frels circuit, following the resignation of Ralph Langston, who joins the Walter Reade Theatres in New Jer¬ sey. . . . The Harlandale and Highland Park, two of the oldest suburban houses in the country, have been closed here by their new owners, Bordertown Theatres, Inc. In recent years they were operated. November 9, 1955 32 MOTION PICTURE EXHIBITOR Seattle Film Veteran Mourned By Industry Seattle — Harold Edwin Daigler, 64, long-time theatreman, died last fortnight in a Seattle hospital after a short illness. At the time of his death he was an exec¬ utive, B. F. Shearer Company, operators of theatres in Bremerton and Everett, Wash., and Alaska. Daigler went to Alaska and opened his own theatre in Juneau in 1916. He came- to Seattle in 1917 and went to work for Jensen and Von Herberg as manager. Mission, then on 4th Avenue near Pike Street. He remained at the Mission until 1919, when he joined John Hamrick The¬ atres, with the opening of the Blue Mous;. In 1922, he went to Minnesota, where he managed theatres in Minneapolis and St. Paul and became Twin City manager for Finklestein and Rubin, circuit operators. He returned to Seattle in 1932, rejoining John Hamrick Theatres. He managed the Hamrick Paramount in Portland, Ore., from 1935 to 1937, when he returned here to become Seattle manager for Hamrick. He joined the Shearer Company in 1933. Daigler was a member of Nile Temple, of the Shrine and a charter member of the Variety Club. Surviving are his wife, Ethel Lola, and a brother. Cliff, Ketchikan, Alaska. by Southern Theatres Company. . . . Ro¬ bert L. Howard has replaced M. C. Mc- Larry as east Texas representative, MPAA. McLarry is retiring because of ill health. It cost merchants at Leonard, Tex., be¬ tween $300 to $400 per week for a four- month period while the town was without a theatre. Roy and Charles DeViney were given a royal welcome and outstanding cooperation when they opened the Leo¬ nard, which they purchased, remodeled, and then reopened. . . . Harry Hammell has purchased the Port, Port Aransas, Tex., from Buddy Harris, Dallas. Hammell also operates the It, Mathis, Tex. . . . Audrey Cox, Palace, Lamesa, Tex., suf¬ fered a heart attack and was taken to the Baylor Hospital. Dallas. . . Irving Cohn has been promoted from purchasing agent, Jefferson Amusement Company, Beaumont, Tex., to supervisor of drive- ins. Marty Marks has been promote 'i from assistant to purchasing agent. . . . Kenny Morris has been named manager, Chero- Permanent Variety Officers Named By Seattle Tent SEATTLE — In a recent election of the new Variety Club of the North¬ west, Tent 46, the first slate of perma¬ nent officers was elected, including Bud Saffle, chief barker, and Ed Cruea, first assistant chief barker. Other officers include C. B. Gustafson, second assistant chief barker, and Fred Eanz, property manager. Named canvasmen were B. C. John¬ son, Paul McElhinney, Frank Christy, O. Tom Franklin, and Harry Plunkett. Glen Haviland was named an hon¬ orary member. Committee heads ap¬ pointed are Harry Plunkett, chairman, membership; Frank Christy, chairman, house; Zollie Volchok, chairman, en¬ tertainment; and Jack Engerman, publicity chairman. kee Drive-In, Longview, Tex. He was for¬ merly with the Buckner Drive-In. . . . F. W. Zimmerman has sold his Texas, Palace, and King Drive-In, San Marcos, Tex., to Leroy and Company. The part¬ nership includes Bob Ottwell, Leroy Ot- well, and Albert A. Doyle. The firm has purchased all local theatre property ex¬ cept the Hays, which the company has leased. The group also owns the San Marcos Drive-In and the Starlite Drive- In, Schertz, Tex. Zimmerman’s sen, Roger, will continue as manager. King Drive-In. Pedro Armendariz cost a photographer a camera when the film star smashed it to the floor in a night club. The star re¬ portedly told the photographer he would pay for the damage. . . . John H. Flache, owner and operator, Charro Drive-In, has announced the opening of the Fiesta Drive-In, Lamesa, Tex. . . . Donald L. Smith was named state director, Knignts of Columbus Catholic Film Distribution Plan, by Leo J. McCarthy, New York, supreme council representative. Eternal Film Corporation. Under the plan, the Josephine presents a K of C film with its regular feature. A 1,200 car drive-in will be constructed on a 20-acre plot at Harlington, Tex., ac¬ cording to Lew Bray, owner and operator. Lew Bray Valley Theatres. William O’Donnell, Dallas, formerly with Inter¬ state and Trans-Texas, will be associated with Bray. . . . Bill Clayborn has been named manager. Galena, Houston. Seen at the recent gala premiere or "Cinerama Holiaay," \..it.iiner, Vvash.ngton, wnich was in the nature of a benefit for the Variety Club's Welfare Fund for Children's Hospital, were, left to right, Lester B. Isaac, national director of exhibition. Cinerama; Nate Golden, Department of Commerce, Film Division; Harry Kalmine, vice-president and general manager, Stanley Warner Corporation; Alvin Q. Ehrlich, Chief Barker, Washington Variety Club; and Jack Fruchtman, chairman of committee for the premiere. Seattle A local girl, Jackie Lee McDonald, 21, will head for Hollywood in January for lengthy and exhaustive tests conducted by Paramount. One of two top winners in the country. Miss McDonald was selected from 7,000 entries who participated in Paramount’s screen test competition in connection with the promotion of the pic¬ ture “Lucy Gallant.” . . . H. N. Elast, Para¬ mount western division sales manager, left after a week of meetings with the Para¬ mount staff, including Henry Haustein, branch manager; salesman John Kent; and Walter Lange, eastern Washington salesman. . . . G. N. Torgerson purchased the Chief, Tonasket, Wash., from T. P. Smith. . . . Frances Mola has left the U-I office for the billing desk, Columbia. . . . Eugene D. Saunders, 53, producer. World Cavalcade, died in his Seattle home of a heart attack. The popular film series, which he started nine years ago, increased from six showings a year to sixty. Each film is accompanied by the personal nar¬ ration of the explorer or adventurer who filmed the picture. Survivors include his wife, Elizabeth, two sons, and a daughter. The Variety Club of the Northwest, Tent 46, elected officers for 1956, with Bud Saffie, chief barker; Ed Cruea, first as¬ sistant chief barker; Art Greenfield, sec¬ ond assistant chief barker; C. B. Gus- taphson, doughguy; Fred Danz, property master; and Frank Christie, Doug Forbes, B. C. Johnson, Paul McElhenney, Harry Plunkett, and C. Tom Franklin, canvas- men. . . . Bill Stahl, NTS salesman, reports the sale of Ultra Panatar lenses to the Star, Fairfield, Mont., owned by Adam Lesmeister, and the Roosevelt, Grand Coulee, Wash., R. A. Gardiner owner. Washington For the 33rd consecutive year, A. Julian Brylawski was returned to office last week as president. Motion Picture Theatre Owners of Metropolitan Washington. Bry¬ lawski, local Stanley Warner real estate department head and a TOA vice-presi¬ dent, announced that the exhibitor asso¬ ciation recently concluded a new, four- year contract with projectionists, for an average increase of seven and one half cents an hour. Other officers re-elected for the 1858 year were Marvin Goodman, first vice-president; Joseph Bernheimer, second vice-president; Harry Bachman, secretary; and Lloyd Wineland, Sr., treas¬ urer. BALTIMORE, MD., NEWS— Jack Fruchtman, operator. New and Keiths, was in town to consolidate those theatres with his latest acquisition, the Century. Nat W. Hodgdon will be general manager of all three houses. . . . Mrs. Eleanor V. Watson, secretary, Fruchtman Theatres, has moved her offices from Keiths to the Century. . . . Among the Baltimore ex¬ hibitors who made reservations to attend the National Allied convention in Chi¬ cago were J. Stanley Baker, head, Hicks- Eaker Theatres; Maurice Hendricks, booker, Hicks -Baker circuit; Meyer Lev- enthal, head. Lord Baltimore; Jacob Levin, owner, Irvington; Jack Whittle, owner, Avenue, and secretary. Allied Motion Pic¬ ture Theatre Owners of Maryland; Miss Alice Garman; and Mr. and Mrs. Louis Tunick. Nov~mher 9, 1955 (i- i. ted exclusively to the jtre structure, its design, l^tfuction, furnishings, itenance, and spedalized ipment, with a special sec- for drive-ins, devoted to lesign and operation. irber. Editor November 9, 1955 ^9^ 'S^l s>?S5^i r ''V' '~i -y: r-i -i ■■■=^ ^ 'fsmt' ^-:r ^ ia\ ? A_j 1*'' "M i-! ' 9^. 1S^ Pw^ An inleresting example of new indoor theatre construction in France is the recently opened Capitoie, Toulon. The designer has made a generous use of glass on the front to give a cheery and open appeoiw ance. The theatre can hold 1300, and is fully equipped with Westrex prelection and sound equipment. IN THIS ISSUE: TODD-AO SOUND INSTALLATION Page 5 THEATRE FLOOR CARE Page 6 RECOLOR THEATRE CARPETS Page 8 ADMISSION CONTROL SYSTEM Page 10 NEW PRODUCTS NEW Bausch & Lomb CINEMASCOPE 35mm Projection Lens for use with 2^H2" diameter prime lens Now! Bausch & Lomb brings CinemaScope within the reach of every theatre . . . even to the smallest size and budget! This new lens, too, is made to B&L standards of optical quality. It projects clear, sharp CinemaScope images ... a fitting companion to the B&L CinemaScope Lens that set the standard for the industry. Lens cost is no longer an obstacle to your CinemaScope installation . . . so ACT TODAY! (Prices on the complete line of B&L standard CinemaScope Lenses remain unchanged.) SEE YOUR B&L DEALER... OR PHONE, WRITE, OR WIRE B&L DIRECT TODAY! Start your extra CinemaScope profits rolling in. Ask for literature and demonstration Bausch & Lomb Optical Company, 72447 St. Paul Street, Rochester 2, N. Y. (In Canada General Theatre Supply, Toronto, Ont.) Academy Honorary Award for optical service to the industry III A IT ROBIN-ARC’ 3-Phase Selenium RECTIFIER A Family Affair With the public becoming more and more accustomed to seeing entertainment in the comfort of their homes, it is extremely important that the staff of a theatre do all in its power to make the patron feel "at home" by performing their duties efficiently and graciously. One of the leading theatre circuits in the nation has broken down the functions of a theatre staff member into six parts. We believe that everyone in exhibition who comes into contact with the ticket purchasing public should pay close attention to the following: Integrity— Every position is a position of trust, and duties must be carried out in such a manner that honesty and integrity will be unquestioned at all times. Conduct— All theatre personnel should remember that their uniform identifies them with the theatre. They should conduct themselves in a manner which will be above reproach at all times. Punctuality— Being on time is vitally important in the opera¬ tion of a theatre. In order to maintain the faith of its patrons, a theatre must open its doors and maintain its schedule as advertised. Cooperation— Giving the other fellow a helping hand when he needs it will get you the same kind of treatment. You may be asked to do some things which are not strictly a part of your duties— don't quibble about them. Cooperation will not only earn a good reputation for you, but will also mean added responsibility that makes you more valuable to the theatre. Neatness— Cleanliness and neatness are two rigid reauire- ments. Give uniforms frequent check-ups, keep shoes cleaned and shined, hair combed, linen fresh, and nails clean. Smile— A smile is the most important part of your uniform. A smile i'^ like the decimal ooint in arithmetic; it may not be much in itself, but it is capable of adding a great deal of value to everything else. If you can learn to assume one naturally, and in a forced manner, it will serve you well not only in this business, but in every walk of life. Well, there they are, and as we stated above close attention to these six points cannot help but imorove the efficiency of the staff, and therefore the boxoffiice potential. Of course it is the duty of the theatre staff to follow these rules, but it is also the duty of management to see to it that these things are brought to their attention. Going to the movies is a family affair, and that applies to those running the theatre as well as those attending. PHYSICAL THEATRE • A sectional department of MOTION PICTURE EXHIBITOR, published every fourth Wednesday by Jay Emanuel Publications, Inc., 246-48 North Clarion Street, Philadelphia 7, Pennsylvania. All contents copyrighted and all reprint rights reserved. Engineered ^ WIDE SCREEN PROJECTION SYSTEMS A dependable, effi¬ cient, uniform D.C. power source. Engi¬ neered by pioneers in the motion pic¬ ture field. Designed specifically for wide¬ screen projection. Model K 100 100 Amps. Model K 100X40 60 & 100 Amps. Model K 150 135 Amps. "RO-RO" CONVERTER for single-phase current An auxiliary which permits satisfac¬ tory operation of 3-phase rectifiers off single-phase lines. Send for details. ROBIN-ESCO Super-Power MOTOR GENERATORS A quality product built especially for wide screen service and is available in 60 volts — 145 amperes, 80 volts — 135 amperes. These units may be operated on a continuous basis at these ratings. Write, Wire or phone for detaili Sold through independent supply dealers J. E. ROBIN, INC. Motion Picture Equipment Specioliits 267 Rhode Island Avenue EAST ORANGE, N. J. MaxmdoOurwt o# RECTIFIERS • AAOTOft-GB4BtATOtS SCRra« * PROJECTION La'-e is stabilized b *““"»e...-eee, ™<>Pe.oe. ’0 HifexJ.’^Corrrr*’" » I m ‘onfrol. ®'' O'^peroge selection ' ★ u, " '’y o sing/e ★ Uni, f^P^onoi). ' of e,emen. . in The Todd- AO Sound Installation Seen, left to right are Altec engineers Ralph Kautzky, Fred Hall, and George Evans conducting head adjustment tests of three magnetic reproducers used. Shown is one of the four A7 Altec Lansing speakers, ins'alled for "surround'' purposes in the mezzanine of the Rivoli; they normally are used backstage. There was one point upon which all who witnessed the initial Todd-AO production of “Oklahoma!” agreed, and that was the excellence of the sound. The Altec Service Corporation was given the task of installing the complex sound equipment at the Rivoli in New York. The technical supervision of the Todd-AO equipment required the utmost in sound engineering skill and knowledge, dealing with a new concept in single projector wide-screen film and multiple sound re¬ production. Preparatory work involving survey and numerous decisions concerning placement of Todd-AO booth equipment and speaker systems was initiated by Altec early in August when Ralph Kautzky, northeast¬ ern division manager assigned Fred Hall, company branch manager, together with George Evans, and a staff of field engi- Altec Service engineers are seen conducting a frequency test to insure the fine sound quality. A view of three of battery of five Altec speakers used back of the Todd-AO deeply curved screen. neers to the Rivoli project. In the early stages of the massive reconstruction job at the Rivoli, a decision was reached by those in charge calling for not only the entire rebuilding of the theatre’s original projection booth, but the construction of an entirely new and second booth located on the mezzanine level for the purpose of demonstrating the complete flexibility of the Todd-AO projection range, irrespec¬ tive of the degree of projection angle. PHYSICAL THEATRE Vol. 10, No. 12 November 9, 1955 Complexities of the installation project were added to by the fact that recon¬ struction plans necessitated the removal of the ladder leading to the main projec¬ tion booth. Huge cases containing lamp houses, sound heads, amplifiers, separate magnetic reproducers, required consider¬ able ingenuity on the part of labor crews to deliver this equipment through the narrow portals of the booth. The task of installation got under way finally in the main booth while the second projection room was in process of con¬ struction. Working in close cooperation with A. J. Childs, Todd-AO technical supervisor, former member of Altec’s field engineering staff, Hall, Evans and an en¬ gineering crew worked continuously from August 17 until October 7, as equipment arrived from various points throughout the United States. (Continued on page FT -19) Jack Rollman, chief projectionist, Rivoli, is seen threading the 70mm. film used in ToddnAO. November 9, 1955 PHYSICAL THEATRE DEPARTMENT of MOTION PICTURE EXHIBITOR PT-5 Maintenance and Reconditioning Procedures To Include In Your Theatre Floor Care Any theatreman contemplating a re¬ modeling or redecorating project should give careful consideration to his floors. The reasons for this are obvious. The floors in a theatre represent a major initial investment. If they are allowed to reach the point where they must be re¬ placed the costs to the exhibitor will be high, and in many instances will neces¬ sitate the closing down of portions of the house, or possibly a complete shut down until the job has been done. Therefore, attention paid to proper maintenance and reconditioning is well worth the effort. The following are some suggestions on the proper care and treatment for some of the most commonly used flooring materials. Asphalt Tile When asphalt tile has deteriorated or faded in color because of faulty or inade¬ quate maintenance, and replacement is impractical, the following procedure is recommended to restore its appearance and serviceability: Prepare the surface for treatment by cleaning it thoroughly. Rinse the floor and after it is completely dry, including the joints between the tiles, a thin coat of asphalt tile preserver should be ap¬ plied. This will restore color and beauty to the tile. The porosity of the floor will be made smooth by this treatment. A coat of anti-slip floor wax may be applied over the preserver for added protection, if desired. Never use varnish, wood floor seals or spirit waxes on asphalt tile. The solvents used in these floor finishes are also sol¬ vents for asphalt tile, and will soften and ultimately break down the tile. Oils, fats, and all mineral solvents will soften standard asphalt tile. Do not sweep standard asphalt tile floors with sweeping compounds containing oil or petroleum distillates. Use of these compounds will break down the structure of standard asphalt tile by chemical action. Avoid the excessive use of water. If water is allowed to remain on asphalt tile too long it may seep between the joints separating the individual tiles and work underneath, loosening the tile from the sub-floor. Avoid the use of alkaline or caustic cleaners, in a short time they may cause damage beyond repair. Worn spots should be resealed or re- waxed whenever necessary. This saves treating the entire floor area, and keeps floors safer and more attractive. Concrete The appearance and seiwiceability of old concrete floors, with the exception of those having a defective top surface, may be improved by proper reconditioning methods. If there is any wax on the floor it should be removed, and after the floor One of the most popular materials used in theatres is asphalt tile. If it is properly cared for it will give many years of service. Worn spots should be resealed or rewaxed whenever it becomes necessary. has been thoroughly cleaned and dried the proper concrete finishes should be applied. An economical and time saving method of cleaning unwaxed floors is to use a concrete hardener and etcher as the cleaning solution. By this method the cleaning and etching can be done in one operation, saving both time and materials. Where there is heavy traffic, as would be the case in a theatre, dirt may become so deeply imbedded that the wax coating on the concrete does not respond to buff¬ ing. When this condition exists, it is best to remove all the surface accumulation. The floor should then be rinsed with clear water. After the floor has dried, it should be treated with two coats of wax. Do not use oil type sweeping compounds on waxed concrete floors. When scaps are used in cleaning either treated or un¬ treated concrete floors, they always should be rinsed thoroughly with clear water to avoid leaving a slippery surface. Terrazzo Because of its pattern terrazzo does not readily show soil or even a limited amount of litter, and stays presentable longer than floors of one color, making it ideal for public buildings, such as theatres, where floor traffic is heavy. Terrazzo that has become scarred and pitted from caustic cleaners, or for other reasons, and dirt and grease have pene¬ trated deeply, discoloring the surface and making effective cleaning impossible, can be restored to its original beauty and service by using a floor machine with a carborundum stone disc to grind the floor to a new, clean surface. Grind the floor by sections taking two to four sections at a time. While grinding, keep the floor wet with clear water. Following the grind¬ ing operation, clean the floor and refinish it with sealer and anti-slip floor wax. (Continued on page PT-14) PT-6 PHYSICAL THEATRE DEPARTMENT of MOTION PICTURE EXHIBITOR November 9, 1955 Large WuT Diskk HiPPEST c"tOO*FE»TUBE OF iLL lADYiUDTHETR^Jf riKMtSCOPE - COUgl. i'i ! J : ; , THE StfiiEH FCA^HES DRAMATIC HEIGHTS fAN ”S" JOHNSON THE End VVn|W^‘ Aiflyre »««■ DRAMATIC TRIUMPH , "THE END OF THE AFFAIR* I DEBORAH KERR 1 JOHNSON I Small . . . f/7ey all prefer Indoor DrI ve-ln WAGNER ATTRACTION PANELS Mai! the attached coupon . . . our descriptive and illustrative cataiog will be sent promptly. Window type glass and frames, (like Miracle Mile shown above) exclusive with Wagner, can be built without limitation of size. Readily servicable without removing frames. Economical Enduronamel Panels (like Falls Auto Vue shown above) comprise background and letter mounting arrangement. WAGNER CHANGEABLE LETTERS The only letters with the tapered slot . . . locks against wind or vibration movement. Widest selec¬ tion of colors and sizes. Easier to change. Won't warp in storage. WAGNER SIGN SERVICE, INC. 218 S. Hoyne Avenue • Chicago 12, Illinois Pleasesend BIG freecatalog on Wagner show-selling equipment. NAME _ THEATRE. STREET _ CITY & STATE Years Can Be Added To Their Life If You Recolor Theatre Carpets Although theatre carpeting and up¬ holstery is usually tightly-woven for many years hard -wear, the dyes in the fabrics fade and become dull with dust and street grime tracked in. The uphol¬ stery and carpeting then take on a drab, dingy appearance unattractive to both theatre owners and the public. Such fabrics are often replaced — at great cost — long before the threads themselves have ever begem to wear thin. Badly-faded, but still good carpets and rugs can now be successfully color re¬ stored to give many more years wear by using a thoroughly tested recoloring process. By Fred C. Hild President, Hild Floor Machine Co. With this recoloring process, the orig¬ inal colors can be restored in their original rich beauty. Since the color re¬ storing can be done at a fraction of the replacement cost of carpeting and up¬ holstery, the process saves the average theatreman a substantial amount of money on his investment. A well-woven fabric is not injured in any way by the recolor¬ ing process. Carpeting or upholstery can be color renewed time after time xmtil the threads of the fabric finally give out from old age. Simple Process Recoloring upholstered theatre seats, stair, and floor carpeting is a simple proc¬ ess. The coloring agent, called Re-Color, can be mixed right in with the cleaning solution — or applied after cleaning if the soil in the fabric is excessive. No special equipment is needed, nor is it difficult to mix the colors. All that is required is to mix the coloring agent with water, and apply. It is recommended that you practice a bit on old pieces of fabric first to give you the “feel” of handling color. Otherwise there is no trick to color-restoring. Re-Color is not new. It has been widely used by professional cleaners for more than 15 years, but is now available to the general public for the first time. It is estimated that literally millions of square feet of carpet and upholstery materials have been successfully recol¬ ored by using this process. How It's Done Just how do you go about recoloring faded fabrics? Well, there are two choices. If the fabric is only moderately soiled it can be cleaned and recolored in one simple operation. You mix the color right in with the cleaning solution. The color works with any synthetic cleaner, but is not recommended for use with a soap- base cleaner. As in the regular cleaning operation, all spots must be removed first. No special equipment is required. You can use either a carpet-scrubbing ma¬ chine or a brush and pail. If you use a machine, you run it straight across the area with the solution turned on. Then return over that same area with the solution turned off. This insures even ap¬ plication. Continue until the entire sec¬ tion is cleaned and recolored. Allow it to “set” for about 30 minutes. Then go over the area with a vacuum to remove any excess color and moisture. If you use a brush and pail start with a sliding motion. Make sure you brush the color in evenly. Caution: do not hit fabric with brush. Work over the area as recommended, back and forth, until the area is completely cleaned and re¬ colored. Again, remove any excess color. Of course, recoloring can also be done with a spray. Use 25 to 35 pounds of pressure. Work back and forth, and re¬ move any excess color. It is wise when recoloring a carpet, to mask baseboards with cardboard. How¬ ever, the Re-Color won’t stick to a hard surface. It wipes off woodwork, etc., easily. If the fabric is heavily soiled, it should be cleaned first. Then the Re-Color can be applied, following the same procedure as given before. Other Uses Carpeting, quite often, has faded more in some sections than in others. For example, lobby carpeting that is exposed (Continued on page FT -15) The piece of carpet (above) shows the results of recoloring on the right, as compared to its former condition on the left. If a carpet scrubbing machine is used (below) it should be run straight across the area with the solution turned on, and then the scrubbing machine is returned with the solution off. PT-8 PHYSICAL THEATRE DEPARTMENT of MOTION PICTURE EXHIBITOR November 9, 1955 I ! THE IMPERIAL LOGE CHAIR THE ACME OF SOLID COMFORT This new admission controls system is said to provide a speedy, efficient of the first installations was made at the Timonium, near Baltimore, Md., and foolproof system of collecting admissions in drive-in theatres. One where photos seen on this page were taken. Satisfactory results were noted. Description of Device Designed As An Automatic Admission Control System D RIVE-IN theatres have now found a new way to decrease their problems and increase their operating efficiency in an automatic admission control system patterned after mechanized toll gates on bridges and highways. Developed by Taller & Cooper, Inc., the Brooklyn en¬ gineering specialists who have a world¬ wide reputation for their toll control equipment, the theatre application adapts the collection methods of traffic-laden toll highways to today’s growing number of car-borne film audiences. First installations of the mechanical admission control system were made this summer at the Bayshore Drive-In, Bay- shore, Long Island, and at the Timonium Drive-In near Baltimore. Both operations have been reported highly successful in protecting boxoffice receipts, affording positive control over employe actions and eliminating virtually all forms of dishonesty and collusion. Theatremen are also enthusiastic over the automatic totaling and record-printing features of the new ticketless device which provides labor-saving aids in bookkeeping and accounting. This is particularly sig¬ nificant since the permanent records of IIRIVE-IN TllEATRE!^ [ADMISSION^ 1 2 3 41 S 6 7 8 FREE PASS An overhead illuminated sign in front of each booth flashes figures rung up by the attendant. the Taller & Cooper Admission Control System have been given official approval by the Bureau of Internal Revenue for tax collection purposes. Under the new system, boxoffice at¬ tendants no longer issue tickets, they simply dial a number — or push a button. (The equipment comes with a choice of either type of control, and both are iden¬ tical in effect.) This is the way it works: As the car entering the theatre stops at the booth in the entry lane, the attend¬ ant notes the number of passengers and rings up the number of admissions paid on his dial or button panel — and also rings up the number of passengers entering on passes, if any. These figures are recorded and totaled automatically in locked control cabinets. At the same time, the figures rung up in each transaction are also flashed on an illuminated overhead Indicator at the top of the booth and widely visible at all times. This enables a management ob¬ server anywhere else in the theatre to note any discrepancies between the num¬ ber of passengers in any car and the number recorded by the attendant on duty. A double-check of all entering auto¬ mobiles is also automatically recorded by means of a rubber treadle embedded in the road at each entry lane. It is im¬ possible for a car to enter the drive-in without being counted by this treadle, which contains electrical contacts acti¬ vated by the passage of wheels in mo¬ tion. Each count is pulsed to a lane (Continued on page PT-17) Car entering drive-in stops at booth and attendant dials number of paid admissions or number of passengers entering on passes. No tickets are issued. A treadle embedded in the road counts electrically the number of axles of passenger cars. The tally is then pulsed to recording machine for accounting PT-10 PHYSICAL THEATRE DEPARTMENT of MOTION PICTURE EXHIBITOR November 9, 1955 • t • • i • • « The photo above shows a Williams All-Purpose Silver Screen in the Palace Theatre ^ of Akron, Ohio. The fifty-foot screen was installed over TWO YEARS ago and today it still supplies sharp definition in every projection method. v :;;::;;;:;;;//;:' for screens that rate since 78 WILLIAMS ACTUAL PHOTO The doughnut shaped indentation, scientifically measured and ex¬ actly surrounding every perfor¬ ation, plus the clean, even silver finish of Williams screens, sup¬ plies clear, sharp pictures and uniform distribution of light for all viewing angles. (IL-PII.KI'Ose * SILVER ‘ SCREENS No seams to mar the picture since the entire screen is welded into one piece. *P ber covered leatherette saddles on merry-go- round ponies used in drive-in play areas. Restfoam foam rubber from Hewitt-Robins, Inc., Stamford, Conn., is utilized in these saddles. Windsor Develops New Wax For Vinyl Tile Protection Hoboken, N. J. — Through carefully con¬ trolled floor service tests carried out over a reasonably long period on representative types of vinyl tile flooring, using repre¬ sentative types of waxes and following normal maintenance procedure, it was found that floor waxing will: 1. Provide a great improvement in the gloss of vinyl tile 2. Aid in maintaining a good gloss 3. Help to preserve and protect the tile surface 4. Reduce soiling and soil embedment during use However, the conventional methods of waxing and the standard wax products may not necessarily bring the proper re¬ sults required for vinyl floors. In order to develop the best possible wax treat¬ ment the Windsor Wax Company, Inc., conducted tests in the field and in its own laboratories, and is now offering a new product, Win-Tone for vinyl floors. Win-Tone is said to prolong the beauty and life of vinyl floors, preserving the original resilient finish, the floor design and color. As it waxes, it also cleans the floor through emulsification. It contains wetting agents, detergents, emulsifiers, which pro¬ vide this cleaning action in addition to wax protection. It develops quick wet¬ ting of soil accumulation, greater dirt dis¬ persion and freer rinsing, saving the sur¬ face and resisting traffic action, the com¬ pany claims. Mohawk And Alexander Smith Fix Pig rts For Proposed Merger NEW YORK — The machinery for merging the Mohawk Carpet Mills, Inc., and Alexander Smith, Inc., two of the largest carpet manufacturers in the country, has been set in mo¬ tion, it was revealed recently. The stockholders and directors of the two concerns are scheduled to vote on the merger before the end of the year. If approval is obtained the new corporation will be known as Masco Industries, and have total assets esti¬ mated to be over $100,000,000. Execu¬ tive and general offices will continue to be located in Amsterdam, N. Y. and New York City. Existing sales and distributing forces will he maintained, it was said, and products will continue to be sold under separate Mohawk and Alexander Smith brand names. Automatic Developing Machine Being Offered By S.O.S. New York — An all-purpose automatic developing machine which fills the need for reversal processing as well has re¬ cently been announced by S.O.S. Cinema Supply Corporation. Known as the Bridgmatic Jr., type RA, this unit takes the new pre-hardened emulsions, includ¬ ing Eastman Tri-X reversal, now being released to the trade, it is claimed. Bridgmatic RA features a variable speed control allowing changes in developing time from 1.5 to 12 minutes and will pro¬ cess at the rate of 1,200 feet per hour at normal temperature. A light-tight section encloses the first four tanks. Cantilever construction permits easy cleaning and maintenance. Standard equipment includes a feed-in elevator, 1,200 foot daylight magazine and other Bridgmatic features, such as stainless steel tanks, air squeegee, air agitation for bleach tank, self-contained plumbing, etc. Theatre Equipment To Highlight Air-Conditioning Exposition New York — Equipment for the amuse¬ ment industry will be one of the features of the 9th Air Conditioning & Refrigera¬ tion Industry Exposition to be held at Atlantic City, Nov. 28 to Dec. 1. The show, the first to be held in the East since 1949, will have hundreds of new pieces of equipment for places of amusement. The exposition, which will be the largest in its history, will have on demonstration, 6,000 pieces of equipment and parts, val¬ ued at almost three million dollars. A force of some 3,000 experts, the largest group of top engineers and executives in the air conditioning and refrigeration field ever gathered, will be on hand to answer visitors’ questions. “The amusement industry pioneered in the use of air conditioning equipment,” said F. G. Coggin, Detroit Controls Com¬ pany, Detroit, chairman of the exposition committee. “Much of that equipment is now anti¬ quated and should be replaced. In addi¬ tion, the amusement industry now relies heavily on the sales of drinks, ice cream and other foods which require refrigera¬ tion. We look forward to seeing many amusement industry executives at the show.” and ^Uat An.aund the ^nxide National Theatre Supply is offering an attractive brochure describing the new Nylwood theatre carpet which has been engineered specifically for theatre in¬ stallations by Alexander Smith. The bro¬ chure illustrates four of the patterns available in full color. . . . . . . Walter Futter, president of Vido- scope Lenses, New York, recently married actress Betty Bartley. . . . . . . Charles W. Lienau was recently ap¬ pointed as an eastern representative for the Stephens Manufacturing Corporation, Culver City, Calif. Lienau and his staff will represent the complete Stephen line of speakers and microphones in Maryland, southern New Jersey, Washington, D. C., Virginia, and eastern Pennsylvania. . . . . . . Dale B. Wright and Doyle Over- holser were appointed as assistant sales managers of the International Seat Cor¬ poration, Union City, Ind., it was recently announced by David H. Dewey, vice- president in charge of sales. Wright has been with the firm for 19 years, and Overholser for 18 years. Both men are familiar with theatre auditorium and other types of permanent seating. . . . . . . The Hal I. Huff Manufacturing Company, Los Angeles, revealed that it was marketing an automatic film humidi¬ fier which was developed by Merle Chamberlin, in charge of projection at MGM Studios. The unit is said to keep film pliable thereby maintaining focus, and minimizing the danger of “dry film” damage. . . . . . . P. R, Bialas was named sales serv¬ ice manager of the American Seating Company, Grand Rapids, Mich. Bialas will coordinate and manage all of the film’s public seating installations. Prior to being assigned to his new post Bialas was in¬ stallation manager in American Seating’s eastern division. . . . . . . The National Sanitary Supply As¬ sociation has published, “The Care and Maintenance of Concrete Floors,” which describes the right and wrong methods of keeping concrete floors in good condition, as well as suggestions on how to establish regular maintenance schedules. . . . ... In an interim report to its stock¬ holders the General Precision Equipment Corporation revealed that net profits for the first nine months of 1955 were over one million dollars less than for the cor¬ responding nine month period of 1954. One of the reasons given for the decline is a strike in two of the Corporation’s plants. It was stated, however, that the management believed that this drop in earnings is “the result of a temporary condition and do not reflect prospects for . . . 1956.” . . . . . . N. A. Eddy, president of Habitant Fences, Inc., Grand Rapids, Mich., manu¬ facturers of fences for drive-in theatres, was recently elected vice president of the National Association of Furniture Manu¬ facturers. PT-18 PHYSICAL THEATRE DEPARTMENT of MOTION PICTURE EXHIBITOR November 9, 1955 HERE IS A QUICK, EASY WAY TO GET FURTHER INFORMATION. JUST CHECK AND RETURN. NO OBLIGATION. PROJECTION Arc Lamps Carbons Carbon Savers CKangeovers Film Cabinets Film Magazines Film Spi'cers Generatoi. Lamp House ind Porthole Blowi-rs Pedestals Projectors Projector Parts Rectifiers Screens Screen Frames 3-D Equipment Theatre TV SOUND . Amplifiers . Hearing Aids . Inter-Coms .... Loud Speakers . Standard Sound Systems . Sterephonic Sound Systems . Sound Servic« DRIVE-IN EQUIPMENT Admission System , Boxoflfice Equipment Coiled and Straight Speaker Wires Construction In-Car Speaker In-Car Heater Insect and Weed Control Paint Playground Equip. Signs, Ramp and Directional Screen Tower Screen Surfacing and Paint Seats (Walk in) AIR CONDITIONING and HEATING Air Conditioning Systems Air Diffusers Blowers Fans Heating Systems Humidifiers CONSTRUCTION and DECORATION . Decoration . Front Remodeling ... Insulation, Thermal and Acoustical . Interior Remodeling . Pre-Fab Arches . Theatre Architect and Builder . Roofing . Wall Covering STAGE EQUIPMENT . Curtains . Curtain Controls and Track . Dimmers . Footlights . Stage Rigging . Spotlights . Switchboards FURNISHINGS . Carpets . Carpet Padding . Crowd Control Equip. . Draperies . Light Fixtures . Rubber Mats . Seats . Seat Cushions . Seat Repair . Upholstering SANITARY EQUIPMENT .... Underground Cable ANU durrLicd . Carpet Cleaning 1? MARQUEE and Compounds LOBBY EQUIPMENT . Deodorants and '> BoxofFice Disinfectants .... Boxoffice Equipment . Hand Dryers ItQ . Display Frames . Plumbing Fixtures o . Marquee . Rest Room Accessories 1- . AAarquee Letters . Vacuum Cleaners i2 . Signs and Blowers fc IS For additional information on products advertised in this issue, please check. □ BAUSCH & LOMB Projection Lens OPTICAL CO., CinemaScope Q EPRAD, In-Car Speakers □ IDEAL SEATING CO., Seating □ INTERNATIONAL PROJECTOR CORP., Projection Equipment, In-Car Speakers □ NATIONAL CARBON CO., "National" Carbons □ NATIONAL THEATRE SUPPLY, In-car Speakers and Complete Indoor and Outdoor Theatre Supplies and Equipment □ NOVELTY Decoration SCENIC STUDIOS, INC., Theatre n PROJECTION OPTICS CO., Anamorphic Lenses □ RAYTONE SCREEN CORP., Screens, Lenses, Screen Paints □ J. E. ROBIN, INC., Rectifiers, Motor-Generators, Screens and Projection Lenses □ WAGNER SIGN SERVICE, INC., Plastic, Aluminum, Glass and Luminous Letters, Attraction Panels □ WALKER-AMERICAN CORP., Screens Q WILLIAMS SCREEN CO., All-purpose Silver Screens Without charge or obligation, please send me addi¬ tional information on above checked items. NAME . THEATRE . ADDRESS . CITY, STATE . RETURN TO j MOTION PICTURE EXHIBITOR I 244-4S N. Clarioti St., Philadelphia 7, Pa. | Todd-AO Sound Installation {Continued from page PT-5) It is of passing interest to note that in¬ stallation specifications called for the use of Altec Lansing speakers to accord proper reproduction of the sound tracks of the Rodgers and Hammsrstein’s film production of “Oklahoma!” recorded via the use of special Westi'ex recording equipment. Under the technical super¬ vision of Altec service engineers, Altec Lansing Voice of the Theatre speakers, five in number, were installed in strategic positions back of the screen which boasts of a linear width of more than 50 feet, and a height of 26 feet. Three Voice of the Theatre speakers occupy placement left, center and right several feet above the stage floor, flanked by similar speakers installed back of the proscenium arch on each side of the stage. An innovation is the use of four Altec A7 stage speakers, recessed, two on either side, in the walls of the Rivoli mezzanine. Used in this instance as part of the huge battery of surround speakers, they are customarily employed as back-screen speakers in motion picture theatres of 1,200 seating capacity or less. Nineteen surround speakers in all were installed in the Rivoli, including 15 Altec 604C duplex horn systems downstairs. As was the case with early premieres of the first CinemaScope production, “The Robe,” the multiple magnetic stereophonic sound tracks for “Oklahoma!” are pres¬ ently not an integral part of the picture film, necessitating the use of separate magnetic reproducers. Despite the generous proportions of the two Rivoli projection booths, considerable ingenuity was demanded of the tech¬ nicians to provide accommodations for the Todd-AO projectors, amplifiers, separate magnetic reproducers, monitors, switching and control panels which accompanied an installation of this particular magnitude. Marking the completion of the Rivoli installations, Kautzky, Hall, Evans and members of the engineering staff paid particular tribute to the close coopera¬ tion afforded their efforts on the part of the Rivoli projection crew throughout the entire ardous project. Headed by Jack Rollman, chief projectionist, and num¬ bering among them Howard Paxton, Abe Brenner, Alex Bargnam, William Gar- bade, Joe Edelstein, Joe Geller, Dave Gardner, Frank Verno, Jack Kaplan, Marty Krikarian, they worked in com¬ plete harmony with the Altec technicians. Similar cooperation was forthcoming from the Rivoli stage crew, particularly Ed Bauer, chief electrician, and Ed Ryan. Considerably in advance of installation completion, Todd-OA dispatched from the west coast production head quarters Glenn Rominger, sound recording engineer on the staff of Fred Hynes, in charge of recording operations. Rominger, in com¬ pany with Hall, Kautzky and Evans made a series of sound track tests. Employing a variety of special Altec measuring instru¬ ments, proper sound reproduction re¬ sponse levels were established, adjust¬ ments made of stage and surround speaker systems, power supplies checked and ex¬ act synchronization between Todd-AO projectors and separate magnetic repro¬ ducers assured. Fire Precautions A Must In Theatres THE NEED FOR keeping the danger of fire in a motion picture theater to a minimum is hardly one which requires much re¬ view. Any responsible theatreman and his staff is always alert to the danger, and willing to do all in his power to pre¬ vent a fire. However, as the demands of business increase, it is sometimes possible to forget some very important precautions. The following is part of a list of ques¬ tions prepared some years ago by the Maryland State Board of Motion Picture Censors and the State Insurance Com¬ missioner. If you can answer “yes” to all of them, your theatre will very likely never be the victim of an accidental fire. Is a “No Admittance” sign posted at entrance of projection booth? Do you forbid all unauthorized persons from frequenting the booth? Is operator experienced and careful in his duties? Are “No Smoking” signs posted in booth? Are walls free from posters, pictures, placards, etc.? Is booth clean and orderly? Is there a sand pail for hot carbon? Is there a carbon tetrachloride extin¬ guisher in the booth? Are aisles and stairways to fire exits clear? Are exit lights properly maintained? Are “No Smoking” signs posted in auditorium? Are suitable ash trays provided in rest rooms? Is heating plant enclosure free of rub¬ bish, ashes and odd storage? Are ashes deposited in metal containers? Are metal containers provided for paper towels in rest rooms? Are janitors’ used cleaning rags properly disposed of? Are extinguishers in theatre conspicu¬ ously located, and are soda and acid ex¬ tinguishers recharged annually and dated? Stair Safety Treads Wooster, O. — Wooster Products, Inc., recommends that worn stairs be leveled and made non-skid through the applica¬ tion of Stairmaster extruded aluminum safety treads. Not only will the stairs be made slip proof, but the heat-treated aluminum treads will add beauty to the stairs, the company claims. November 9, 1955 PHYSICAL THEATRE DEPARTMENT of MOTION PICTURE EXHIBITOR PT-19 a name 9 To an exhibitor, the name “SIMPLEX” stamped on a projection and sound system means much more than a mere trade mark. It tells him that this system is of the highest quality . . . built by the industry’s finest crafts¬ men and designed with all the very latest ad¬ vances. It tells him he can count on it to stand up under long, hard wear ... to perform smoothly and efficiently ... to operate with a minimum of maintenance costs. It’s a name that stands for long years of ex¬ perience in projection and sound techniques. It stands for pioneering and research, strength and dependability, foresight and imagination. It’s a name that’s known and respected throughout the world ... a name that stands above all others ... an honored, respected name that truly deserves your attention and consideration. ■J i’i pmmmn and sound systems MANUFACTURED BY INTERNATiONAL PROJECTOR CORPORATION • DISTRIBUTED BY NATIONAL THEATRE SUPPLY SUBSIDIARIES OF GENERAL PRECISION EQUIPMENT CORPORATION hJ-. Alfied Artists (1954-U releasM from 5X)1) ANNAPOLIS STORY, AN— D— John Darok, Diana Lynn, Kevin McCarthy— Colorful torvlee film hat the anglot —81m.— see April 6 issue— (Technicolor) (5313) MTRAYED WOMEN-MD-Tom Drake, Beverly Michaeli, Carole Mathews— For the lower half— 70m.— see Aug. 10 issue— Leg.: B. (5524) BIO COMBO, THE— MD— Cornel Wilde, Richard Conte, Jean Wallace— Interesting meller has names and ongles— 89m,— see Feb. 23 issue —Leg. B. (5508) BOWERY TO BAGDAD-C-Lee Gorcey, Huntz Hall, Ber¬ nard Gorcey— Okeh series entry — 64m.— see Nov. 17 issue-Leg.: e-(1.85-1). (5421) CASE OF THE RED MONKEY — MYMD — Richard Conte, Rona Anderson, Russell Napier — Satisfactory pro¬ grammer— 73V'2m.— see June 15 issue — (English-made). (5521) CRY VINGEANCE-MD-Mark Stevens, Martha Hyer, Skip Homier— Okeh programmer— 83m.— see Dec. 1 Issue- Leg.: B. (5504) DIAL RED O-MD-Bill Elliott, Keith Larsen, Helene Stanley— Okeh lower half entry— 62m.— see March 23 issue. (5509) FINGER MAN— MD— Frank Lovejoy, Forrest Tucker, Peggie Castle— Satisfactory program entry— 82m.— see Aug. 10 issue-Leg.: B. (5519) HIGH SOCIETY-C-Leo Gorcey, Huntz Hall, Amanda Blake— Average Bowery Boys entry— 61m.— see April (5^14) JAIL BUSTERS-C-Leo Gorcey, Huntz Hall, Bernard Gor¬ cey— Below average Bowery Boys entry— 61m.— see Nov. 2 issue. (5529) LAS VEGAS SHAKEDOWN— MD— Dennis O'Keefe, Coleen Gray, Charles Winninger— Satisfactory programmer — 79m.— see June 15 issue— Leg.: B. (5516) LORD OF THE JUNGIE-MD-Johnny Sheffield, Wayne Morris, Nancy Hale— Averoge series entry— 69m. — see Sept. 21 issue. (5518) MURDER IS MY BEAT-MY— Paul langton, Barbara Pay- ton, Robert Shoyne- For the lower half— 77m — see Feb. 23 issue — Leg.: B. (3310) flGHT FREIGHT-MD-Forrest Tucker, Barbaro Britton Keith Larsen— Average programmer- 80m. — (1.85-1). (5526) PHENIX CITY STORY, THE-DOC-John Mclnitre, Richard Kiley, Kathryn Grant, Edward Andrews— Highly en¬ grossing ond exploitable thriller— 100m., or 87y2m. without prologue— see July 27 issue-Leg.: B— (1.85-1). (5525) PORT OF HELL— MD— Wayne Morris, Dane Clark, Carole Mathews— Okeh programmer for the duallers — 80m. — Dec 1^ issuA (55051 RETURN OF JACK SLADE, THE— OD— John Ericson, Mari Blanchard, Neville Brand— Actionful, well made western— 80m.— see Nov. 2 issue— (SuperScope). (5528) SEVEN ANGRY MEN— MD— Raymond Massey, _ Ueora Paget, Jeffrey Hunter— Names and angles will help well-made entry— 90m.— see March 23 issue. (5511) SHOTGUN— OD— Sterling Hayden, Yvonne DeCarlo, Zach¬ ary Scott— Satisfactory programmer for the action spots— 81m.— see April 6 issue— (Technicolor) — Leg.: B. (5515) SKABENGA— DOC— Jungle Documentary— Excellent African wild life film— 60m.— see Aug. 10 issue— (Eastman Color). (5517) SPY CHASERS— C— Bowery Boys, Lisa Davis— Average series entry— 61m.— see July 13 issue. (5522) TARGET EARTH-SFD-Richord Denning, Virginia Grey, Richard Reeves— Okeh programmer for the duollers —75m.— see Jan. 12 issue-Leg.: B. (5503) TONIGHT'S THE NIGHT-C-David Niven, Barry Fitz¬ gerald, Yvonne DeCarlo — Good Irish comedy for the class and art spots— 88m.— see Feb. 23 issue — (Made in Imlandl — (Technirolorl. (5506) TOUGHEST MAN ALIVE-MD-Done Clark, Lita Milan, Anthony Caruso— Lower half filler— 72m.— see Nov. 16 Issue. (5533) TREAsokE OF RUBY HILL-W-Zachary Scott, Carole Matthews, Barton MacLane — Okeh western for the lower holf— 71m— see 5eb 9 Issue. (55071 WARRIORS, THE-COSMD-ErroI Flynn, Joanne Dru, Peter Finch— Period meller has angles to help— 85m.— see Oct. 5 issue— (Technicolor)— (CinemaScope)— (Made In England). (5523) WICHITA— W— Joel McCrea, Vera Miles, Lloyd Bridges -Well-made, interesting western— 81m.— see July 13 issue— (Print by Technicolor)— (CinemaScope) . (5520) TO BE REVIEWED OR IN PRODUCTION BIO TIP OFF, THE-Richard Conte, Constance Smith, Bruce Bennett. (5512) BOBBY WARE IS MISSING-Neville Brand, Arthur Franz, Walter Reed. COME ON, THE— Anne Baxter, Sterling Hayden— (Super- Scope). CRIME IN THE STREETS-John Cassavetes, Mark Rydell, Peter Votrian. DIG THAT URANIUM-Bowery Boys, Mary Bethe Hughes. FIRST TEXAN, THE-Joel McCrea, Wallace Ford-(Cinema- Scope). FOUR SEASONS, THE-David Wayne, Keenan Wynn, Myrna Dell— (Color)— (Wide-Screen). reiENDLY PERSUASION, THE-Gary Cooper, Dorothy McGuire, Marjorie Main— (Eastman Color). GUN POINT— Fred MacMurray, Dorothy Malone, Walter Brennan, Skippy Homeier— (Technicolor)— (Cinemo- .Scope). (5531) NO PLACE TO HIDE-David Brian, Marsha Honf-(Color by DeLuxe)— (Made in the Philippines). SHACK OUT ON 101 -Terry Moore, Frank Loveioy, Keenan Wynn. SUDDEN DANGER-Bill Elliott, Beverly Geu-land, Tom Drake. THEY CAME FROM ANOTHER WORLD-Kevie McCarthy, Dana Wynter, Carolyn Jones. (5527) mUNDERSTORM-Linda Christian, Corlos Thompsen- (Made In Spain). TIME SLIP — Gene Nelson, Faith Domergue. WiqCED WIFE, THE-Nigel PotrWc, Moira Us»er-(Eno- Rsh esode). The Check-Up of all features and shorts for a 12-month period Published weekly by Jay Emanuel Publications, Inc. Publishing office: 246-248 North Clarion Street, Philadelphia 7, Pennsylvania. New York: 229 West 42nd Street, New York, N. Y. Jay Emanuel, publisher; P. J. Greenhaigh, general manager; Al Erlick, editor; George Nona- maker, feature editor; Mel Konecoff, New York editor; Max Cades, business manager. West Coast Representative: Paul Manning, 9628 Cresta Drive, Los Angeles 35, California. SECTION 2 Vol. 55, No. 2 NOVEMBER 9, 1955 WORLD WITHOUT END-Hugh Marlowe, Nancy Gates, Rod Taylor — (CinemaScope). Astor MASTER PLAN, THE-MYMD-Wayne Morris, Tilda Tho- mar, Norman Wooland — Okeh programmer for doal- lers— 77m.— see Feb. 23 Issue— (English-made). Buena Vista (Walt Disney) AFRICAN LION, THE— DOC— Highly Interesting documen¬ tary— 73m.— see Aug. 24 issue- (Technicolor). DAVY CROCKETT, KING OF THE WILD FRONTIER-OD — Fess Parker, Buddy Ebsen— Headed for higher returns- 95m.— see June 1 Issue— (Technicolor). LADY AND THE TRAMP-CAR-Hlghly entertaining Disney cartoon feature— 75m.— see May 4 issue — (Techni¬ color 1 — (ClnemoScopel. 20,000 LEAGUES UNDER THE SEA-MD— Kirk Douglas, James Mason, Poul Lukas, Peter Lorre — High rating Disney feature — 122m. — see Dec. 29 issue — (Techni¬ color) — (CinemoScope). VANISHING PRAIRIE, THE-DOC— High rating documen¬ tary — 75m. — see Aug. 1 1 Issue — (Print by Technicolor). TO BE REVIEWED OR IN PRODUCTION GREAT LOCOMOTIVE CHASE, THE-Fess Parker, Jeff Hunter, John Lopton—(Technicolor)— (CinemaScope). Columbia (1954-55 releases from 701) APACHE AMBUSH-MD-Bill Williams, Tex Ritter, Adele August- For the lower holf— 68m.— see Sept. 7 issue. (804) BAMBOO PRISON, THE-MD— Robert Francis, Dianne Foster, Brian Keith— Routine programmer— 80m.— see Dec. 15 issue (731) BRING YOUR SMILE ALONG— MU— Frankie Lalne, Keefe Brosselle, Constance Towers— Entertaining program¬ mer— 83m.— see Sept. 7 issue — (Technicolor). (803) cannibal ATTACK— MD— Johnny Weissmuller, JoOy Walsh, David Bruce— For the lower half— 69m.— see Nov. 17 issue. (718) CELL 2455, DEATH ROW-MD— William Campbell, Kath¬ ryn Grant, Marian Carr— Prison meller for lower half — 77m. — see April 6 issue. (739) KEY Leg. Is the symbol for the Catholic Legion of Deceit^ ratings included in coses where the pictures are classi¬ fied as either objectionable in part (B) or condemned (C). Films without a Legion of Decency rating ore either found unobjectionoble or unclassified by the Legion. Abbreviations following titles indicate type of picture. AD— Adventure drama ACD— Action drama BIO— Biographical drama- BIDMU— Biographical drama with music BUR— Burlesque C— Comedy CAR— Cartoon feature CD— Comedy drama CDMU— Comedy drama musical CMU— Comedy musical COMP— Compilation COSM D— Costume melodrama D— Drama DMU— Dramatic muslcol DOC— Documenta ry ED— Educational feature F— Farce FAN— Fantasy FANMU— Fantasy mwslool HISO— Historical drama MD— Melodrama MUC— Musical comedy MU— Musical MUW— Musical western MY— Mystery MYC— Mystery comedy MYD— Mystery drama MYMD— Mystery melodrama NOV-Novelty OPC— Operatic comedy OPD— Operatic drama OD— Outdoor drama OMD— Outdoor melodrama ROMC— Romantic comedy ROMCMU — Romantic comedy musical ROMD— Romantic drama SAT— Satire SFD— Science fiction drcnna TRA V— T raveloau* W-Western CHICAGO SYNDICATE-MD-Dennls O'Keefe, Abbe Lane. Zavier Cugat— Satisfactory program entry— 86m.— see June 29 issue-Leg.: B. (747) COUNT THREE AND PRAY-D-Van Heflin, Jeanne Wood¬ ward, Phil Carey— Well-made entry has angles— 102m — see Oct. 19 issue — (Technicolor) — (Cinema¬ Scope). (811) CREATURE WITH THE ATOM BRAIN-MD-Richard Den¬ ning, Angela Stevens, S. John Launer— Okeh pro- grommer— 70m.— see June 29 Issue. (746) DEVIL GODDESS— MD— Johnny Weissmuller, Angela Stev¬ ens, Selmer Jackson— Mediocre entry for the action spots— 70m.— see Sent, 7 issue. (805) DUEL ON THE MISSISSIPPI-MD-Lex Barker, Patricia Medina, Warren Stevens— Okeh for lower holf— 72m. —see Oct. 5 issue— (Technicolor). (808) END OF THE AFFAIR, THE-D-Deborah Kerr, Van John¬ son, John Mills— Fair romantic drama— 106m.— see Aorll 20 issue — (Mode in England). (724) FOOTSTEPS IN THE FOG-D-Stewart Granger, Jeon Sim¬ mons, Bill Travers— Average programmer— 90m.— see Sept. 7 issue— (Technicolor)— (Made in England). (802) 5 AGAINST THE HOUSE— MD— Guy Madison, Kim Novak, Brian Keith— Interesting meller— 84m.— see May 18 issue-Leg.: B. (742) GUN THAT WON THE WEST, THE-W-Dennis Morgan, Richard Denning, Paula Raymond— Satisfactory action programmer— 71m.— see Sept. 7 issue— (Technicolor). (809) iT CAME FROM BENEATH THE SEA-MD-Kenneth Tobey, Faith Domergue, Donald Curtis— Exploitation entry has angles— 80m.— see June 29 issue. (732) JUNGLE MOON MEN— MD— Johnny Weissmuller, Jean Byron, Bill Henry— For the lower half— 70m.— see April 6 issue. (744) LONG GRAY LINE, THE— BID— Tyrone Power, Maureen O'Hara, Robert Francis— High rating entry— 138m.— see Feb. 9 issue — (Technicolor) — (CinemaScope). (736) MAN FROM LARAMIE, THE-W-James Stewart, Arthur Kennedy, Cathy O'Donnell— High rating western— 104m.— see Sept. 7 issue— (Technicolor)— (Cinemo¬ Scope). (801) MASTERSON OF KANSAS— W— George Montgomery, Nancy Gates, James Griffith — Okeh program western —73m. — see Dec. 1 issue— (Technicolor). (729) MY SISTER EILEEN-MUC-Janet Leigh, Betty Garrett, Jack Lemmon, Robert Fosse— Highly omusing entry— 108m.— see Sept. 21 issue— Leg.: B— (Technicolor)— —(CinemaScope). (810) NEW ORLEANS unCENSORED—MD— Arthur Franz, Oov erley Garland, Helene Stanton — Okeh programmer— 76m.— see Fob. 23 issue. (730) NIGHT HOLDS TERROR, THE-MD-Jack Kelly, Hildy Parks, Vince Edwards— Well-made, suspensful entry 86m.— see Sept. 7 issue-Leg.: B. (807) PETTY GIRL, THE— CMU— Robert Cummings, Joan Caul¬ field, Elsa Lanchester— Reissue should do okeh— 87m. —see June 15 issue. (745) PIRATES OF TRIPOLI- MD— Paul Henreid, Patrlda Medln^ Paul Newland— For the duallers— 78m.— see Feb. 9 issue— (Technicolor). (706) PRIZE OF GOLD, A— MD— Richard Widmark, Mai Zetter- ling, Nigel Patrick— Interesting meller— 98m.— see May 18 issue— Leg: B— (Color by Technicolor)— (Made In Englood and Germony). (738) QUEEN BEE— MD— Joan Crawford, Barry Sullivan, John Ireland— Melodramo has many angles, partlculorlv for women— 95m.— see Oct. 19 issue— Leg.: B. (819) RETURN OF OCTOBER- C— Glen Ford, lerry Moore, Dame May Whitty— Names may help reissue— 89m.— see April 6 issue. (733) SEMINOLE UPRISING— MD— George Montgobery, Karin Booth, William Fawcett— Average lower half entry 74m.— see May 4 issue — (Technicolor). (743) SPECIAL DELIVERY-CD— Joseph Cotton, Eva Bartok, Niall MacGinnis— Okeh program entry— 86m.— see Sept. 7 issue— (Made in Germany). (806) TEEN-AGE CRIME WAVE-MD-Tommy Cook, Mollie Me- Cart, Sue England— Exploitable action meller for the lower half— 77m.— soe Oct. 19 issue— Leg.: B. (824) TEN WANTED MEN-W— Randolph ScoH, Alfonso Bo- doya, Donna Martell— Western has action and angles —80m. — see Feb. 9 issue — Leg.i B — (Technicolor). (725) THEY ALL KISSED THE BRIDE-C-Joon Cravrford, A4el- vyn Douglas, Roland Young— Reissue ha* names to sell— 86m.— «ae June 15 issue. |741) Servtsectlon 2 TRfi CRECK-UP imCG fOa THE SMOW-MOC-E^ny Grobl*, Jorft l*m- mon, Marge ond Gower Choniplon— Ewtry hat tonie angle*— 91 m.—iee March 9 Ittae— (Technicolor)— (Cln(*mo^rope^— lea.! R 1737) THREE STRIPES IN THE SUN-D-AIdo Ray, Phil Carey, Camille Janelaire-Well-made, Interesting entry-93m. tee Nov. 2 Issue— (Filmed in Japan). (820) TCOHT SPOT— MD— Ginger Rogers, Edward G. Robinson, Brian Keith— Interesting meller with name* to helps— 97m.— see April 6 Issue. (728) VIOLENT MEN, THE— WMCV-GI«tn Ford, Barbara Stan¬ wyck, Edword G. Robinson— Well-made action yam —96m.— see Dec. 29 Issue— (Technicolor)— (Clnema- Srooe). (7351 WOMEN'S PRISON— MD— Ida Lupino, Jan Sterling, Cleo Moore — Exploltoble prison yarn— 80m.— see Feb. 9 Issue — lea.! B (726) WYOMING RENEGADES— W— Phil Carey, Gene Evans, Martha Hyer— Averoge western for the doallers — 73m. — see Morch 9 Issue — (Technicolor). (727) TO BE REVIEWED OR IN PRODUCTION BATTIE STATIONS-John lund, William Bendix, Keefe Brasselle. BIG SHOCK, THE-Frank loveloy. Marl Blanchard, Rich¬ ard Dennina. BLACKJACK KETCHUM, DESPERADO— Howard DufF, Victor Jory, Morgoret Fields. EDDY DUCHIN STORY, THE-Tyrone Power, James Whit¬ more, Kim Novak (Technicolor)- (CinemaScope), 44 SOHO EOUARE-Faith Domergue, lee Patterson— (Enalish-moHe). GAMMA PEOPLE, THE-Pool Douglas, Patricia Medina. HOUSTON STORY, THE— Gene Barry, Edward Arnold, Barbara Hale. INSIDE DETROIT— Pat O'Brien, Dennis O'Keefe, Mar- aaret Field. INVASION BY FLYING SAUCERS— Hugh Marlowe, Joan Tovlor, Oonold Curtis. IT HAPPENED ONE NIGHT-Jaek Lemmon, June Allyson. JOE MACBETH-Poul Douglas, Ruth Roman— (English- made). JUBAl— Glenn Ford, Aldo Ray, Ernest Borgnine— (Techni¬ color!— IClnemaScope). LAST FRONTIER, A-Anne Bancroft, Victor Mature, Guy Madison— fTechnicolor)— (CinemaScope). MY GUN COMMANDS— Randolph Scott, Angela Lcmt- bury. Jean Parker. ODONGO— Rhonda Fleming, Macdonald Carey, ^ Juma— (Technicolor)- (CinemaScope)— (Made In Africa). OVER-EXPOSED-Cleo Moore, Richard Crenna, Raymond Greenleaf. 1984— Edmond O'Brien, Jon Sterling, Michael Redgrave -(English-made). PICNIC-William Holden, Rosalind Russell, Kim Novak- (Technicolor) — (CinemoScope). PORT AFRIQUE-Kathryn Grayson, Phil Carey-{Made In Tangier*). PRISONER, THE— Alee Guinness, Jack Hawkins, Jeanette Stork— fMode In Englond). SAFARI— Victor Mature, Janet Leigh- (Technicolor)- (One- maScope) — (Mode in Africa). SOLID GOLD CADILLAC— Judy Holliday, Paul Douglas, Fred Clark. STORM CENTER— Bette Davis, Kim Hunter, Brian Keith. SURVIVORS TWO— Jose Ferrer, Trevor Howard, Victor Madden— {Technicolor)—(CinemaScope)— (Made in Por¬ tugal). TAMBOURINE— Jone Russell, Cornell Wilde— (Technicolor) — (CinemaScope). THE HARDER THEY FALL- Humphrey Bogart, Rod Steiger, Joe Walcott, Max Baer. THE WAY WE ARE— Joan Crawford, Cliff Robertson, Vera Mites. DCA (Distributors Corporation Of America) ANIMAL FARM— CAR.— Produced and directed by John Halos and Joy Batchelor— Cartoon feature excellent for art spots— 73ati.— (Technicolor) — (English-made)— (De Rochemont). FRISKY— CD— Gina lollobrigida, Vittorio Do Sica, Marlsa Merlini— Amusing import has selling possibilities— 98m.— see Nov. 16 issue— (Italian-made)— (English titles). HUNTERb OF THE DEEP — DOC— Produced by Tom Gries; narrated by Dan O'Herlihy— 64m.— see Jan. 26 issue —(Color). I AM A CAMERA— CD— Julie Harris, Laurence Harvey, Shelly Winters— Uneven filmization of ploy will have some appeal for art houses and sophisticated audiences— 98m.— see Aug. 10 issue— Leg. j C— (English- made). LONG JOHN SILVER- AD — Robert Newton, Connie Gil¬ christ, Kit Taylor— Pirote yom is well-made and has angles for selling— 109m.— see Feb. 9 issue — (Deluxe color)— (CinemaScope) — (Mode in Australia). STRANGER'S HAND, THE-MD-Richard Bosehart, Trevor Howard, Alida Volli— Interesting suspense aleJlel^- 86m.— see Feb. 23 issue — (Filmed in Italy). Filmakers LOVE IN THE CITY— COMP— Produced by Cesore ZoYat- tini, Ricardo Ghione and Marco Ferrori— Highly ex¬ ploitable and novel entry for art spots — 90m.— see April 20 issue— (Italian-made)— (English titles and narration)— Leg. I "B." MADEMOISELLE GOBETTE-F-Silvana Pamponlni, Aroldo Tier!, Luiga Pavese— Okeh Import for art and spec¬ ialty spots— 78m.— see Feb. 23 issue — (English titles) -Leo.! C. MADDEIENA—D— Marta Toren, Glno Cervi, Charles Vanel —For art and specialty houses— 90m.— see Sept. 7 issue— leg.! B— (Italian-made)— (English titles). THEODORA, SLAVE EMPRESS — MO-— Gianno Maria Canale, George Marchol, Renate Boldini— Spectacle has the angles — 88m.— tee. Dec. 1 issue— leg.: B — (Italian- model— fEnolish dialogue) — (PatheColor). TOO YOUNG FOR lOVE-D-Morino Vlady, Michel Beck, Fernand Gravet— Good Import for the art spots- 88m.— tee April 6 issue — Leg.i B — (Italian-French mode)— (Dubbed in English). WAYWARD WIFE, THE-D-Gina lollobrigida, Gabriele Ferzetti, Alda Mangini— Interesting drama with Lollo¬ brigida name to help— 91m.— see April 20 issue— Italian-made) — (Dubbed In English)— leg.i "B." TO BE REVIEWED OR IN PRODUCTION CITY STANDS TRlAl, A — Silvano t'ampanini, Amedeo Nozzari, Eduardo Cianelli — (Dubbed In English)— Leo.- B. NEAPOLITAN CAROUSEl-Sophia Loren, Marforie Tall- chief, Yvette Chauvire— (Pathe Color). HUSBAND FOR ANNA, A — Silvona Pampaninl, Massimo Girotti, Anoedeo Nazzarl— (Dubbed in English)- f105m.). OUTLAW GIRL- Silvona Mangano, Amedeo Nazzarl— (Dubbed In English) — Leg.i B. VOICE OF SILENCE— Rostana Podesta, Cosetta Greco. Aldo Fabrlzi — (Dubbed in English). Lippert (T954-55 releases from 5401) (Numerals in brocxets indicate maximum aspect ratte In which features can be projected) AIR STRIKE— MD— Richard Denning, Gloria Jean, Don Haggerty- Foir lower half entry— 67m.— tee Sept 7 issue. (5413) BLACK PIRATES, THE— MD— Anthony Dexter, Martha Roth, Lon Chaney— For the lower half— 74m. — see March 9 issue — (Antco Color)— (Made in El Salvador). (5407) DfADlY OAME—MD— Lloyd Bridget, Simone Silva, Finloy Currie— For the lower half— 63m.— see Jan. 12 issue (Mode in Sooin and Englond). (5402) KING DINOSAUR— MD— Bill Bryant^ Wanda Curtis, Doug¬ las Henderson— Fair lower half entry — 59m.— see Aug. 10 issue. (5418) LONESOME TRAIL, THE-W-Wgyne Morris, John Agar, Morgia Dean— lower half filler— 73m.— see Sept. 7 Issue. (5416) RACE FOR LIFE, A— MD— Richard Conte, Marl Aldon, George Coulouris — For the programmers— 68m.— see Jan. 26 issue— (English-made). (5403) SIEGE, THE— MD— Aurora Bautista, Fernando Rey, Vir- gilie Teixeiro— For the lower half— 63m. — see Dec. 15 Issue — (Spanish-mode)- (Dubbed in English). (5323) SILENT RAIDERS, THE-MD-RIchord Bartlett, Earle Lyon, Jeannette Bordeaux— For the lower holf— 65m.— see Dec. 15 issue — (English-made). (5404) SILVER STAR, THE— W— Edgar Buchanan, Marie Windsor, Lon Chaney, Earl Lyon- Fair western— 75m.— see April 6 issue. (5411) SIMBA— MD— Dirk Bogarde, Donald SInden, Virginia Mc¬ Kenna-High rating thriller— 98V2m.— see Sept. 21 issue — (English-made)— (Filmed partly in Africa). (5421) THEY WERE SO YOUNG-MD-Scott Brady, Johanna Matz, Raymond Burr— Exploitation entry con be sold— 78m. — seo Feb. 9 issue— (Filmed in Germany)— Leg.: B. (5406) TO BE REVIEWED OR IN PRODUCTION GLASS TOMB, THE— John Ireland, Honor Blackmon — (English-made). (5409) PHANTOM OF THE JUNGLE-Jon Hall, Anne Gwynna, Ray Montgomery. (5414) THUNDER OVER SANGOLAND-Jon Hall, Mar|orie lord. (5415) Metro GRASHOUT—MD— William Bendix, Beverly Michaeis, Arthur Kennedy— Prison-break meller sustains biterest —90m. — seo Morch 23 issue MAD AT THE WORLD— MD—Fronk Love|oy, Keefe Bros- selle, Cathy O'Donnell— Okeh explehatien entry— 71m. — see June 15 issue. TO BE REVIEWED OR IN PRODUCTION BATTLE HELL— Wendell Corey, Mickey Rooney— (Super - Scope). IFE (AH films are Italtan-made) GREEN MAGIC— DOC— Good documentary— Produced by Leonardo Bonzi on his South American expedition— 85m.— see May 4 Issue— (Ferraniacolor)—(Nlmed In South America)- (EngHsb narration). (1954-55 releases from 501) ANCHORS AWEIGH — CMU— Frank Sinatra, Kathryn Gray¬ son, Gene Kelly— Reistue hos names to tell— 139m. — see Feb. 9 issue — (Technicolor). (520) ASPHALT JUNGLE, THE — MD — Sterling Hayden, Louis Cal- hern, Jean Hagen— Reissue has Hie names and angles —112m.— see Dec. 29 issue— (1.75-1)— (Reissue). (514) ATHENA — CMU — Jone Powell, Debbie RaynoiOt, Edmund Purdom, Vic Damone — Names should help this off¬ beat comedy musical — 96m.— see Nov. 17 issue— (Eastman Color) — (Print by Technicolor)— (1.75-1). (507) BAD DAY AT BLACK ROCK-D-Spencer Tracy Robert Ryon, Anne Francis — Well-made drama nos tha names — 81m. — see Dec. 15 issue— (Eostman color)— (Cinpmo'icopel 1515) BAR SINISTER, THE (Wlldfire)-CD-Jeff Richards, Jarma lewis, Edmund Gwenn— Amusing entry of dogs and people— 87m.— see Sept. 7 issue— (Eastman Color)— (CinemaScope). BATTLfcOROUNb— u— Van Johnson, John Hodiak, Ricardo Montalban- World War II reissue hot names to help —117m.— see Dec. 29 issue — (1 .33-1 )— (Reissue). (513) BEDEVILLED — D— Anne Baxter, Steve Forrest, Robert Chris¬ topher-Slow moving drama will need plenty of help —85m.— see April 20 issue— (Made in Fronce) — (Eost¬ man color) — (CinemaScope). (523) BJllY, THE KID — W— Robert Taylor, Brian Donlevy, Ian Hunter, Mary Howard— Names should help reissue— 95m.— tee Nw. 16 tetuo— (Tnchnicralor)— (Ro-releose). (611) eiACKBOARO JDNOIE-D-Olenn Ford, Anne Fronde, Louis Calhern— High rating entry en |uvenlle de» linquency— 101m.— see March 9 issue. Leg.: B. (521) CAMILLE— D— Greta Garbo, Robert Taylor, Lionel Barry, more— Good reissue for art houses or regulation spots— 1 10m.— seo Moy 4 Issue. (524) COBWEB, THE — D— Richard WIdmark, Loureen Bacall, Charles Boyer, Lillian'' Gish— Highly interesting en> try about a mentol sanitarium, its patients and Its personnel — 124m. — see Juno 15 issue — (Eastman Color)— (CinemaScope). (331) CREST OF THE WAVE-D— Gene Kelly, Jeff Richards, John Justin— Moderate programmer— 90m.— see Nov. 17 issue-(Made in England)— (1.75-1). (511) DEEP IN MY HEART-BIOMU-Jose Ferrer, Merle Oberon, Helen Traubel— High roting— 132m.— see Dec. 1 Issue —leg.: B — (Eastman Color) — (Print by Technicolor!- (1.75-1!. (512) GLASS SLIPPER, THE-FANMU-leslIe Caron, Michael Wilding, Keenan Wynn— Entertaining entry— 94m.— see Foh 23 tssu* — ^Pnstmgn Color). (522) GREEN DOLPHIN STREET - ROMD - Lana Turner, Van Heflin, Donna Reed, Richard Hart— Nomes should out this reissue ocross— 141m.— see Oct. 5 issue— (Re- Issue). (606) GREEN FIRE— MD— Stewart Granger, Grace Kelly, Paul Douglas— Interesting meller hos the angles— 100m.— seo Dee. 29 issue— fEastman Color)— (Made in South — ^^‘nemgSrnne! ^516) GUY NAMED JOE, A— MD— Snencer Tracy, Irene Dunne, Van Johnson, Esther WilPoms— Names will help re¬ issue of RAF war film— 120m.— see Nov. 16 issue— (Re-re|eas»!. (609) GUYS AND DOLLS— MU— Marlon Brondo, Vivian Blaine, Frank Sinatra, Jean Simmons— Highest rating enter¬ tainment— 149m.— see Nov. 2 issue— (Eastman Color) —(CinemaScope)— (Goldwyn). (614) HIT THE DECK— MUC— Jane Powell, Tony Martin, Debbie Reynolds— Entertaining musical entry — 1 12m. — tee March 9 Issue — leg.: B— (Eastman Color)— (Onema- Scope! 1519) HONKY TONK—MD— Clark Gable, Lana Turner, Frank Morgan, Claire Trevor - Names should help carry reissue— 105m.— see Nov. 16 issue— (Re-release). (612) INTERRUPTED MEIOOY-BIDMU— Glenn Ford, Eleonor Parker, Roger Moore— Well mode entry has angles —106m.— see April 6 Issue — (Eostmon Color) — (Cinema- Scone). (529) IT'S ALWAYS FAIR WEATHER-MU-Gene Kelly, Dan Dailey, Cvd Charitte, Michool Kidd— High rating musical— 102m.— see Sept. 7 issue— (Eastman Colorl — (CinemaScope). (601) JUPITER'S DARLING - CDMU — Esther Williams, Howard Keel, Maroe and Gower Champion — Entertaining entry hat the ongles— 96m. — see Jan. 26 Issue— (East¬ man colnr)— irinemaScope). (518) KING'S THIEF, THE-MD-Ann Blyth, Edmund Purdom. David Niven, George Sanders- Period piece for pro¬ gram has names to assist— 78m.— seo July 27 issue— (Eastman Color)— (CinemaScope). (532) LAST TIME I SAW PARIS, THE-D— Elizabeth Taylor, Van Johnson, Donna Reed— Well made droma ha* names to moke the difference — 116m.— tee Nov. 17 issue— (Technicolor) — f1.75-l). (510) LOVE ME OR LEAVE ME-BIDMU-Doris Day, James Cagney, Cameron Mitchell — High rating musical should hit the better money— 122m.— see June 1 issue— leq: B— (Eastman Color)— (CinemaScope). (527) MANY RIVERS TO CROSS-ODCD-Robert Taylor, Eleanor Parker, Victor Mcloglen— Offbeot outdoor show has names ond amusing angles- 92m.— seo Feb. 9 Isfio— leg.: B— (Eostman Color) — (Cinemascope). (517) MARAUDERS, THE-OMD-Dan Duryea, Jeff Richards, Keenan Wynn, Jorma Lewis — Good programmer— 81m.— seo April 20 issue— Leg.: B — (Eastman color)— fPrint by Technicolor). (526) MOONFIEET—MD— Stewart Gronqer, Viveca lincifor*, George Sanders, Joan Greenwood — Interesting meller whh angles to help— 89m.— see Moy 18 issue— I «g.: B — ^Fn^trnan r'ninr) — l(*TnemgScoo«). 15281 PHILADELPHIA STORY, THE-CD-Cary Grant, Katharliio Heoburn, James Stewart, Ruth Hussey— Names will help reissue- 1 12m.— see Oct. 5 issue — (Reissue). (605) PRODIGAL, THE— MD— Lano Turner, Edmund Purdom, Louis Colhern— Highly interesting and entertoining entry— 1 1 4m.— seo April 16 issue — Leg.: B — (Eastman cnlnr) — fCinemoSeope!. (525) QUENTIN DURWARD-COSMD-Robert Taylor, Kay Ken¬ dall, Robert Morley— Entertaining entry— )01m.— see Oct. 19 issue— (Eastman Color)— (CinemaScope'— (Mode In Enniand). (607) SCARLET COAT, THE-HISD-Comel Wild*, MIcbael Wild¬ ing, George Sanders, Anne Fronds— Interesting meU lor en Americon Revolution — 101m. — sea June 29 Issue— (Eastman Color)— (CinemaScope). (533) SVENGAll— D— Hildegarde Neff, Donald Wolfit, Terence Morgan— For art and specialty spots— 82m.— see Oct. 5 Issue— (Eastman Color)— (English-made) — (1.75-1). (602) TENDER TRAP, THE— C— Frank Sinatra, Debbie Reynolds, David Wayne, Celeste Holm— Headed for higher grosses— IDm.-see Nov. 2 issue— (Eastman Color) — (CinemaScope). (608) THIRTY SECONDS OVER TOKYO-MD-Van Johnson, Robert Walker, Phyllis Thaxter, Robert Mitchum — Reissue of service film hos names to help— 139m.— see Nov. 16 issue— (Re-release). (610) TRlAl— D— Glenn Ford, Dorothy McGuire, Arthur Ken¬ nedy, Katy Jurado— High rating, powerful dramatic fore— 105m.— see Sept. 7 issue. (604) WILDFIRE— see Bor Sinister, The WIZARD OF OZ, THE-FANMU— Jucfy Garlond, Fronk Morgan, Ray Bolger, Bert lahr— Should cllek os re¬ issue — 101m. — see June 29 Issue — (Technicolor). (530) TO BE REVIEWED OR IN PRODUCTION BOHWANI JUNCTION-Ava Gardner, Stewart Granger, Williom Travers— (Color)— (CinemaScope)— (AAode h> Pakistan and England). DIANE- Lana Turner, Pedro Armendarbc— (Eastman CaIo*) — (CinemaScope). FEJVRFUL DECISION— Glenn Ford, Donna Reed Jwone Hemcmdoz— (Wido-Screen). MOTION PICTURE EXHIBITOR NOVEMBER 9, 1955 THE CHECK-UP Seivlsecflon 3 FORBIDDEN PLANET— Woltar Pldgeon, Ann* Pranci*^ Leslie Nielson— (Color)— (CinemaScope). FOREVER, DARLING-Lucill* Ball, Oesi Arnaz, James Mason, Louis Calhern— (Eastman Color)— (Cinema¬ scope). O^Y— Leslie Caron, John Kerr— (Color)— (CinemaScope). I'LL CRY TOMORROW— Susan Hayward, Richard Conte, Eddie Albert. INVITATION TO THE DANCE-Gene Kelly, Igor Youseke- vitch, Claire Sombert, Tamara Toumanova— 94m.— (Technicolor)— (Made in England). KISMET— Howard Keel, Ann Blyth, Vic Damone— (Eastmon Color)— (CinemaScope). LAST HUNT,’ THE— Robert Taylor, Stewart Granger, Anite Bancroft— (Eastman Color)— (CinemaScope). LUST FOR LIFE— Kirk Douglas, Anthony Quinn, Pamela Brown— (AnscoColor)— (CinemaScope). MEET ME IN LAS VEGAS-Dan Dailey, Cyd Charisse, Paul Henreid— (Ansco Color)— (CinemaScope). SWAN, THE— Grace Kelly, Louis Jourdan, Alec Guinness —(Color)— (CinemaScope). TRIBUTE TO A BAD MAN— James Cagney, Irene Pappas, Robert Francis— (Eastman Color)— (CinemaScope). Paramount (1954-SS releases from 5400; 1955-56 releases from 3500) BRIDGES AT TOKO-RI, THE-D-William Holden, Grace Kelly, Frederic March, Mickey Rooney— Well-made, interesting entry— 103m.— see Jan. 12 issue — (Tech¬ nicolor). (5405) CONQUEST OF SPACE— SFD— Walter Brooke, Eric Fleming, Joan Shawlee— Space thriller will please science-fic¬ tion fans and the younger set— 80m.— see April 20 issue— (Technicolor)— Leg.! "B." (5407) COUNTRY GIRL, THE- 0 — bing Crosby, Grace Kelly, Wil¬ liam Holden— High rating drama— 104m. — see Dec. 15 issue. (5409) DESPERATE HOURS, THE-D-Humphrey Bogart, Fredrie March, Martha Scott— High rating suspense entry— 112m.— see Sept. 21 issue— (VistaVision). (5509) FAR HORIZONS, THE — MU — Fred MacMurray, Charlton Heston, Donna Reed— Interesting programmer— 108m. —see June 1 issue— (Technicolor)— (VistaVision). (5412) GIRL RUSH, THE— MUC— Rosalind Russel, Fernando Lamas, Eddie Albert, Gloria De Haven— Moderately enter¬ taining musical— 85m.— see Sept. 7 issue— Leg.: B— (Technicolor)— (Vista Vision). (5501 ) HELL'S ISLAND— MD— John Payne, Mary Murphy, Francis L. Sullivan— Fair programmer— 84m.— see May 18 issue— Leg.: B— (Technicolor)— (VistaVision). (5411) LUCY GALLANT— ROMD— Jane Wyman, Charlton Heston, Claire Trevor, Thelma Ritter— Interesting and well- made entry— 104m.— see Oct. 19 issue— (Technicolor) —(VistaVision). (5504) MAMBO — mD — Silvana Mangano, Vittorio Gassman, Shelley Winters— Meller has angles to sell— 94m.— see Aoril 6 issue — (Made in Italy) — Leg.: B. (5406) ROSE TATTOO, THE— D— Burt Lancaster, Anna Magnani, Marisa Pavan, Ben Cooper— High rating— 1 17m.— see Nov. 16 issue— Leg.: B— (VistaVision). RUN FOR COVER- Ol: — James Cagney, Viveca Lindfors, John Derek— Interesting outdoor drama has names to sell— 93m. — see April 6 issue— (Technicolor)— (Vista¬ Vision). (5410) SEVEN LITTLE FOYS, THE-CMU-Bob Hope, Milly Vitale, George Tobias— Top Hope entry headed for higher grosses — 95m. — see June 15 issue — (Technicolor)— (VistaVision). (5413) STRATEGIC AIR COA(lMAND—MD— James Stewart, June Allyson, Frank Loveioy— Well made yarn of present- day air force — 1l4m. — see April 6 issue — (Techni¬ color) — (VistaVision). (5425) TROUBLE WITH HARRY, THE-C-Edmund Gwenn, John Forsythe, Shirley MacLaine— OfF-beat Hitchcock entry is amusing— 99m.— see Oct. 19 issue— Leg.: B— (Tech¬ nicolor)— (VistaVision)— (PS). TO CATCH A IrliEF— MI C— Cary Grant, Groce Kelly, Jessie Royce Landis— High rating entertainment— 106m.— see Sept. 7 issue— (Technicolor)— (VistaVision) —(Mode in France). (5502) ULYSSES — MD — Kirk Douglas, Slyvana Mangario, Anthony Quinn— Filmiiation of epic work has angles for reg¬ ulation as well as art and specialty spots— 104m.— see Sept. 7 issue— (Print by Technicolor)— (Made In Italy)— (English-dubbod). (5503) WE'RE NO ANGELS— C— Humphrey Bogort, Aldo Ray, Joan Bennett, Basil Rathbone— Highly omusing com¬ edy— 105nv.— see Jon* 29 issue — (Technicolor)— (Vlsta- Vison). (5414) WHITE CHRISTMAS - CMU - Denny Kaye, Rosemary Clooney, Bing Crosby, Vera-Ellen— Reissue has names to sell— 120m.— see Oct. 19 issue— (Technicolor) — (VistaVision). (5429) YOU'RE NEVER TOO YOUNG-C-D*an Martin, Jerry Lewis, Diana Lynn, Nina Foch— Better Martin and Lewis comedy- 102m.— see Sept. 7 issue — (Color by Technicolor)— (VistaVision). (5515) TO BE REVIEWED OR IN PRODUCTION ANYTHING GOES— Bing Crosby, Jeanamire, Donald O'Connor— (Technicolor)— (VistaVision). ARTISTS AND MODELS— Dean Martin, Jerry Lewis, Shirley MacLaine— (Technicolor) — (VistaVision). 1 BIRDS AND THE BEES, THE-George Gobel, Mitzi Gaynor, David Niven— (Technicolor)— (VistaVision). ‘l COURT JESTER, THE— Danny Kaye, Glynis Johns, Basil Rathbone— (Technicolor)— (VistaVision)— (PS). .< MAN WHO KNEW TOO MUCH, THE-James Stewart, Doris Day, Chris Olson— (Technicolor) — (VistaVision) -(Made in Morocco). PARDNERS— Dean Martin, Jerry Lewis— (Technicolor)— ! (VistaVision). I PROUD AND THE PROFANE, THE-Williom Holden, De¬ borah Kerr, Dewey Martin, Thelma Ritter— (Visto- I Vision). ! MOUNTAIN, THE— Robert Wagner, Spencer Tracy, Claire Trevor— (Technicolor)— (VistaVision)— (AAode in France). i MOVEMBER 9, 1955 SCARLET HOUR, THE— Carol Ohrrtort, Tom Tryon, Etaln* Stritch— (VistaVision). TEN COMMANDMENTS, THE-Chorlton Heston, Yul Bryn- ner, Anne Baxter— (Technicolor)— (VistaVision)— (Atode in Egypt)— (PS). THAT CERTAIN FEELING— Bob Hope, George Sanders, Eva Marie Saint, Pearl Bailey — (Technicolor) — (Vista¬ Vision). VAGABOND KING, THE-Kothryn Grayson, William Prince, Rita Moreno — (Technicolor)— (VistaVision). WAR AND PEACE— Audrey Hepburn, Henry Fonda, Mel Ferrer— (Technicolor)— (VistaVision)— (Mode in Italy). RKO (1954-55 releases from 501) AMERICANO, THE— OMO — Glenn Ford, Frank Lovejoy, Ursula Theiss— Satisfactory outdoor action meller— 85m.— see Jan. 12 issue — (Technicolor)— (Filmed in Braril)-Leg.! B. (509) BENZAZI—MD— Richard Conte, Victor McLaglen, Richard Carlson, Mala Powers— For the lower half— 79m.— see Oct. 19 issue— (SuperScope). (516) BERLIN EXPRESS— MD— Merle Oberon, Robert Ryan, Paul Lukas— Names should help reissue — 86m.— see April 20 issue. (574) BIG STREET, THE— CD — Henry Fonda, Lucille Ball, Agnes Moorehead— Names should help reissue — 88m.— see June 15 issue. (577) BRINGING UP BABY— C— Katharine Hepburn, Cary Gran^ Charlie Ruggles— Reissue hot names to help— 102m. —see May 18 issue. (575) CATTLE QUEEN OF MONTANA-W-Barbara Stanwyck. Ronald Reagan, Gene Evans — Western has names to help— 88m.— see Dec. 1 issue — (Technicolor). (505) ESCAPE TO BURMA— MD— Barbara Stanwyck, Robert Ryan, David Farrar— Average programmer has names to help— 87m.— see April 20 issue — (Technicolor)— (SuperScope). (512) HANSEL AND GRETEL — NOV— Voices of Anna Russell, Mildred Dunnock, Frank Rogier — Puppet entry is packed with selling angles— 75m. — see Oct. 6 issue— (Technicolor). (508) I REMEMBER MAMA— CD— Irene Dunne, Barbara Bel Geddes, Phillip Dorn — Reissue should click— 119m.— see May 18 issue. (576) INFORMER, THE— MD— Victor McLaglen, Heather Angel, Preston Foster— Reissue of film classic should do okeh — 92m — see Aoril 20 issue. (573) NAKED SEA— DOC— Interesting Documentary— 70m.— see Nov. 2 issue— (Pathecolor). (604) PEARL OF THE SOUTH PACIFIC-AD— Dennis Morgan, Virginia Mayo, David Farrar— Okeh programmer — 86m.— see July 13 issue — (Technicolor) — (SuperScope). (515) QUEST FOR THE LOST CITY-DOC-Dono and Gingei Lamb — Interesting Documentary— 60m. — see Jan. 12 ssue— (Color)— (Made in Guatemala). (510) RAGE AT DAWN— W— Randolph Scott, Forrest Tucker, Mala Powers— Better than average western — 87m.— see March 23 issue — (Technicolor). (511) SON OF SINBAD— CD— Dale Robertson, Sally Forrest, Lili St. Cyr, Vincent Price— Entry has angles and femmes— 88m.— see July 27 issue — Leg.: C— (Techni¬ color)— (SuperScope)— ( 1 .75- 1 ). (513) TARZAN'S HIDDEN JUNGLE-MD-Gordon ScoH, Vera Miles, Peter Van Eyck— Average series entry— 73m. — see March 9 issue. (507) TENNESSEE'S PARTNER— ACD— John Payne, Ronald Rea¬ gan, Rhonda Fleming— Okay program entry— 87m.— see Oct. 5 issue— Leg. B— (Technicolor)— (SuperScope). (602) TREASURE OF PANCHO VILLA, THE-ACD-Rory Calhoun, Shelley Winters, Gilbert Roland— Good programmer —96m.— see Oct. 5 issue — (Technicolor)— (SuperScope) —(Made in Mexico). (601) UNDERWATER- MD— Jane Russell, Gilbert Roland, Richard Egan— Interesting, well-made molodramo— 99m.— see Jon. 26 issue— (Technicolor)— (SuperScope). (506) WAKAMBA—OD— Edgar M. Queeny African Documentary — Off beat entry for the art spots and for the lower half in regular houses— 65m.— see July 27 issue— (Technicolor). (514) TO BE REVIEWED OR IN PRODUCTION ALISON— Terry Moore, Robert Beatty, William Sylvester— (English-made). BRAVE ONE, THE— Michel Ray, Joi Lansing— (Technicolor) —(CinemaScope). CONQUEROR, THE— John Wayne, Susan Hayward, Pedro Armendariz— (Technicolor)— (CinemaScope). . GLORY— Margaret O Brien, Walter Brennan, Charlotte Greenwood— (Technicolor)— (SuperScope). JET PILOT— John Wayne, Janet Leigh, J. C. Flippen— 1 19m.— (Technicolor)— (CinemaScope). SLIGHTLY SCARLET— John Payne, Rhonda Fleming, Arlene Dahl— (Technicolor)— (Superscope). TEXAS LADY— Claudette Colbert, Barry Sullivan— (Techni¬ color)— (Superscope). WAY OUT, THE— Gene Nelson, Mona Freeman— (A6ad* in England). Republic (1954-55 releases from 5400) AFRICAN MANHUNT-MD— Myron Healey, Karen Booth, John Kellogg— For the lower half— 65m.— tee April 20 issue. (5430) ATOMIC KID, THE— C— Mickey Rooney, Robert Strauss, Elaine Davis— Okeh for the duollert— 86m.— see Dec 15 issue — (1 ,85-1). (5314) CAROLINA CANNONBALL— C— Judy Canova, Andy Clyde, Ross Elliott— Fair programmer— 74m. — see Jan. 26 Issue. (5326) CITY OF SHADOWS — MD - Victor McLaglen, Kolhleen Crowley, Anthony Carwse— for the lower half — 69mi, •-tee June 29 Issue. (5436) DAY TO REMEMBER, A— C— Joan Rice, Donald Sindon, Odila Versois, Stanley Holloway— Interesting art bouse offering— 72m,— tee May 18 ittue— (English- made)— (Rank). (5433) DIVIDED HEART, THE -D- Cornell Borchere, Yvonn* Mitchell, Armin Oahlen, Alexander Knox— Well mode entry for art and specialty spot*— 89m.— tee Auo, 24 issue— (English-mode). (5408) DOCTOR IN THE HOU6b-C-Dirk Bogarde, Muriel Pav low, Kenneth More — Light hearted import should hove wide appeal— 92m.— tee March 9 issue— (Eng¬ lish-made)— (Technicolor). (5401) DON JUAN S NIGHT OF LOVE-MD-Raf Vallone, Sil¬ vana Pamponini, Michele Philippe — Uneven import with tom* selling angles— 71m. — sea June 29 issue — (Italion-made) — (Dubbed in English). (5435) DOUBLE JEOJAKOy — MU — Kod Cameron, Gale Robbins, Allison Hayes, Jock Kelly— For the lower half— 70m. —see July 27 issue. (5437) ETERNAL SEA, THE— BlOO — Sterling Hayden, Alexis Smith, Dean Jogger- Good service film — 103m— see April 20 issue. (5405) HEADLINE HUNTERS-MO-Rod Cameron, Julia Bishop, Ben Cooper— For the lower half— 70m.— sea Nov. 2 issue. (5440) HELL'E OUTPOST— MD — Rod Cameron, Joan Leslie, jonn Russell— Okeh programmer— 90m.— see Dec 29 issue -Leg.: B. (5315) I COVER THE UNDERWORLD-MD-Sean McClory, Joanne Jordan, Ray Middleton— For the lower h(df— 70m.— sea May 4 issue. (5434) LAST COMA^ND, THE— OD — Starling Hayden, Anna Mario Alberghetti, Richord Carlson— Well-made and in¬ teresting oudoor drama— 1 10m.— see Aug. 10 issue— (Trucolor). (5407) LAY THAT RIFLE DOWN — C— Judy Canova, Robert Lowery —Fair programmer— 71m.— see Sept. 7 issue. (5438) MAN ALONE, A— OD — Ray Milland, Mary Murphy, Ward Bond— Above average western drama— 9om.— see Sept. 21 issue— (Trucolor). (5409) ROAD TO DENVER, THE- W— John Payne, Mona free¬ man, Lee J. Cobb — Okey western— VOm. — see June 29 issue— (Truecolor). (5406) SANTA ft PAsSAwc— OU— John Payne, Faith Domergue, Kead Cameron — Okey frontiersmen vs. Indians entry — VUm.- see May 18 issue — (Trucolor). (5404) SQUARE Ring, IHE— D — jack Wornei, Robert Beatty, Bernadette O farrell— Okeh programmer — 73m. — see feb. y issue — (MoOe in Englano;. (5432) TIMBERJACK — OmD — Sterling tlayden, Vera Ralston, David Brian— ColertuI outdoor meller will fit Inta action spots— 93m. — seo feb. 9 issue — (Trucblor). (5402) TROUBLE IN STORE — F — Normon Wisdom, Margaret Kutnerford, Moira Lister— Very funny import — Bom.— see Jan. 26 issue — (tnglish-maOe). (543P TROUBLE IN THE GLEN— CU — Margaret Lockwood, Orson Welles, Forrest Tucker, Victor McLaglen— Scottish comeay-dramo will need plenty of selling— 91m.— see Dec. I issue— (Trucolor by Consolidated)— (Made in Scotland)— (1.85-1). (5313) TWINKLE IN GOD'S EYE, THE-D-Mickey Rooney, Coieen Cray, Hugh O'Brian— Program entry has angles— 73m.— sea Oct. 19 issue. (5444) YELLOintNcC.R— MU— Lin McCarthy, dtephen Courtieign, Bill Mason— Okeh for the lower half — 83m.— s-se March 23 issue— (Trucolor). (5403) TO BE REVIEWED OR IN PRODUCTION COME NEXT SPRING— Steve Cochran, Ann Sheridan, Sonny Tofts — (Trucolor). CROSS CHANNEL— Wayne Morris, Yyonne Furneaux- 60m. (5441) FIGHTING CHANCE— Rod Cameron, Julie London, Ben Cooper. FLAME OF THE ISLAND— Yvonne D* Carlo, Zachary Scott, Howard Doff— (Trucolor). GREEN BUDDHA, THE— Wayne Morris, Mary Germaine— 64m. (5439) JAGUmk— Sabu, Chiquita, Barton MocLone. MAGIC FIRE— Tvonne De Carle, Carlos Thompson, Rita Gam — (Trucolor) — (Mode in Germany). MAVERICK QUEEN, THE— Barbara Stanwyck, Barry Sulli¬ van, Scott Brady, Mary Murphy — (Trucolor) — (Cinepa* noramic). MYSTERY OF THE BLACK JUNGLE-Lex Barker, Jon* Moxwell. NO MAN'S WOMAN— Marie Windsor, John Archer, Patrick Knowles. SECRET VENTUKE-Kent Taylor, Jane Hylton-(Made In England) — 68m. SHOT IN THE DARK, A— John Hudson, Raymond Green- leaf, Marjie Miller. STRANGER AT MY DOOR-Macdonald Carey, Patricio Medina, Skip Homeier. TRACK THE MAN DOWN— Kent Taylor, Petulo Clark. VANISHING AMERICAN, THE— Scott Brady, Audrey Totter, Forrest Tucker. 20th Century-Fox (1954 releases from 401; 1955 releases from 501) ADVENTURES OF SADIE, THE-C-Joan Collins, George Cole, Kenneth More, Hermione Gingold— Sotisfoctory British comedy for the art spots— 88m.— see June 1 issue — Leg. I B— (Eastman Color) — English-ntade). (508) ANGELA— MD — Dennis O'Keefe, Mara Lane, Rossane Brazzi— Okey programmer— ^Im.— tee May 11 issuo— Leg.: B — (Filmed in Italy). (511) BELLE STARR'S DAUGHTER- W-Georg* AAontgomery, Rod Cameron, Ruth Roman— Western reissue should do okeh — 86m. — see Feb. 9 issue— (Reissue). (541) BLACK 13 — MO — Pater Reynolds, Rorto Artderson, Potric Barr— For the lower half— 75m.— see Nov. 17 issue— (English-mode). (428) BROKEN LANCE— MD— Spencer Tracy, Robert Wagner, Jean Peters, Richard Wldmark- WelL-mod* malo> drama— 96m.— see July 28 issue— (Color by DeLuxe) -(CinemaScope). (41^ DADDY LONG LEGS- MUC— Fred Astaire, Leslie Caron, Terry Moore, Thelma Ritter — Entertaining entry headed for higher grosses— 126m.— see May 11 issue —(Color by D* Lux*)— (ClnemoScope). (515) MOTION PICTURE EXHIBITOR Ssrvtsftctton 4 THB CHECK-UP DAKOTA III— W— 0*org« Montgenwry, Marls WIndror, Rod Cameron— RoisMS hot ths angle*— 88m.— te« Feb. 9 itsue— fReisiueV ^542) OE£P BLUE SEA, THE-ROMD-Vivien Leigh, Kenneth More, Emiyn Williams— WelUmode dramatic import— 99m. —tee Oct. 5 issue— Leg.: B— (Color by DeLuxe)— (Cine* moScope)— (Mode in England). {527) DESIREE— D— Marlon Brando, Jean Simmons, Merle Oberon -Impressive picturixotion of best teller— 110m. — tee Nov. 17 issue— (Color by DeLuxe)— (CinemoScope). (425) DEVIL'S HARBOR— MD— Richard Arlen, Greta Gynt, Don¬ ald Houston— For the duallers— 71m.— tee Dec 29 issue— fEnqIisb-nioHe) (429) GIRL IN THE RED VELVET SWING, THE-BID-Farley Granger, Ray Milland, Joan Collins- Smooth, enter¬ taining entry— 109m.— see Oct. 19 issue— (Color by DeLuxe)— (CinemoScope). (524) HOUSE OF BAMBOO— MD— Robert Ryan, Robert Stock, Shirley Yamaguchi, Cameron Mitchell— Highly inter¬ esting meller— 102m.— see July 13 issue— (Color by DeLuxe)—(CinemaScope)— (Filmed in Japan). (316) HOW TO BE VERY, VERY POPUIAR-F-Betty Grable, Sheree North, Robert Cummings, Charles Coburn— Farce has angles For the selling— 89m.— see July 27 issue — Leg.: B— (Color by DeLuxe) — (CinemoScope). LEFT HAND OF GOD, THE-D-Humphrey Bogort, Gene Tierney, Lee J. Cobb, Agnes Moorehead— Interesting entry has angles to sell— 87m.— see Sept. 7 issue— (Color by Deluxe)- (CinemoScope). (520) LIFE IN THE BALANCE, A-MD-Ricardo Montalban, Ann* Bancroft, Lee A^arvin— Satisfactory programmer— 74m. —see Jan. 26 issue— (Made in Mexico). (506) LIVING SWAMP, THE-DOC-Nature in the Okefenokee Swamp— Satisfactory featurette— 33m.— see July 27 issue— (Color by Deluxe)- (CinemoScope) (512) LOVE IS A MANY SPIENOORED THING-D-William Hol¬ den, Jennifer Jones, Torin Thatcher— Well-mode ro¬ mantic drama for better returns— 102m.— see Aug. 24 issue — leg.: B — (Color by Deluxe)— (CinemoScope) —(Filmed in Hong Kong). (521) MAGNIFICENT MATADOR, THE-D-Maureen O'Hara, Anthony Quinn, Thomas Gomez— Entry has angles — 94m.— see June 1 issue— Leg.: 8— (Eastman Color)— (CinemoScope). (513) MAN CALLED PETER, A-BID-Richard Todd, Jean Peters. Marjorie Rambeau — Highly Inspirotionol film will need selling— 1 19m.— see April 9 issue — (Color by DeLuxe) — (CinemoScope). (5091 NIGHTMARE ALIEY-D-Tyron* Power, Joan Blondell, Coleen Gray- Cast should help reissue of carnival life— 111m.— see Oct. 5 issue- (Reissue). (546) OTHER WOMAN, THE-D-Hugo Haas, Cleo Moore, lance Fuller— Okeh programmer for the duollers-^lm.— see Jan. 12 issue. (430) OUTLAW'S DAUGHTER, THE-W-Jim Davis, Kelly Ryan, Bill Williams— For the lower half— 75m.— see Dec. 1 issue— (Color). (427) PRINCE OF PLAYERS-BID-R!chard Burton, Maggie Mc¬ Namara, John Derek— Quality droma calls for special handling— 102m.— see Jan. 12 issue— (Color by Deluxe)— (CinemoScope). (502) RACEU, THE— MD— Kirk Douglas, Bella DarvI, Giloerf Roland— Entertaining entry— 95m.— see Feb. 9 issue —(Color by De Luxe)— (CinemoScope)— Leg.: B. (505) RAilD, THE— MD— Van Heflin, Anne Bancroft, Richard Boone— Okeh Civil War actian meller— 83m.— so* July 28 issue— (Technicolor). (408) SEVEN CITIES OF GOID-MD-Richord Egan, Anthony Quinn, Michael Rennie, Rita Moreno— Well mode. Interesting adventure yarn— 103m.— see Sept. 21 issue — (Color by Deluxe)- (CinemoScope). (522) SEVEN YEAR ITCH, THE-C-Marilyn Monroe, Tom Ewell, Evelyn Keyes— Highly amusing comedy should do better business— 105m. — see June 15 issue— Leg. i B— (Color by Do luxe)— (CinemoScope). (517) SOLDIER OF FORTUNE-MD-Clork Goble, Susan Hay¬ ward, Michael Rennie— Adventure yarn has high potential— 96m.— see June 1 issue — Leg.: B— (Color by Deluxe)- (CinemoScope)- (Made in Hong Kong). (514) TALL MEN, THE-OD-Clark Gable, Jane Russell, Robert Ryan— High rating entry— 122m.— see Oct. 5 issue— Leg.: B— (Color by Deluxe)- (CinemoScope). (523) THAT LADY— MD — Olivia DeHavi|lland, Gilbert Roland, Francois* Rosey, Dennis Price— Costume meller will need plenty of push— 100m.— see June 1 issue — (Print by Technicolor)— (CinemaScop*)—(Made in Spain). (504) THERE'S NO BUSINESS LIKE SHOW BUSINESS-MU- Ethel Merman, Donald O'Connor, Marilyn Monroe, Dan Dailey, Johnnie Ray, Mitzi Goynor- Colorful musical Is hooded for better grosses— 117m.— see Dec. 15 issue— Leg.: B— (Color by Deluxe)- (Cinema- Scope). (426) THIEVE'S HIGHWAY-MD-Richard Conte, Valentine Cor- tesa, Leo J. Cobb— Good trucking meller- 94m.— see Oct. 5 issue— Leg.: B— (Reissue). (545) TWELVE O'CLOCK HIGH - MD - Gregory Peck, Hugh Marlowe, Gary Merrill— The Peck name should help war reissue— 131 V2m.— see Jan. 12 issue. (540) UNTAMED— AD— Tyrone Power, Susan Hayward, Richard Egan— Colorful entry has names and angles— 111m. —see March 9 issue — Leg.: B — (Color by Deluxe)- (CinemoScope). (507) VIEW FROM POMPEY'S HEAD, THE-D-Richard Egan, Dana Wynter, Cameron Mitchell— Highly interesting filmization of the best seller— 97m.— see Nov. 2 issue — (Cooir by Deluxe)- (CinemoScope). (525) VIOLENT SATURDAY— MD— Victor Mature, Richard Egan, Virginia Leith— Gangster entry has names and punch —90m.— see April 20 issue— Leg.: B— (Color by De- Luxe}— (CinemoScope). (510) VIRGIN QUEEN, THE-HISD-Bette Davis, Richard Todd, Joan Collins, Jay Robinson— Highly interesting entry —92m.— see Aug. 10 issue— (Color by Deluxe)- (CinemoScope). (519) WHITE FEATHER — OMD — Robert Wagner, John Lund, Debra Paget— Well-made Indian yarn— 102m. — see Feb. 23 issue— (Print by Technicolor)— (CinemoScope). (503) TO BE REVIEWED OR IN PRODUCTION BOTTOM OF THE BOTTIE-Van Johnson, Joseph CotTon, Margaret Hayes— (Coior)—(CinemaScope). CAROUSEL- Gordon MacRae, Shirley Jones, Cameron Mitchell— (Color)— (CinemoScope). GOOD MORNING MISS DOVE-Jennifer Jones, Robert Stack— (Color by Deluxe)— (CinemoScope). (528) KING AND I, THE— Deborah Kerr, Yul Brynner, Dorothy Dandridge— (CinemoScope). LIEUTENANT WORE SKIRTS, THE-Tom Ewell, Sheree North, Rita Moreno— (Color)— (CinemoScope). LOVER BOY— Gerard Philipe, Valerie Hobson, Joan Greenwood— 85m.— Leg.: B— (English-made). (526) OASIS— Michele Morgan, Cornell Borchers- (CinemoScope) — (Mode in Europe). ON THE THRESHOLD OF SPACE-Guy Madison, Virginia leith—(Color)— (CinemoScope). RAINS OF RANCHIPUR-Lena Turner, Fred MacMurray, Michael Rennie, Eugenie Leontovich— (Color)— (Cine- maScope). United Artists BATTLE TAXI— MD— Sterling Hayden, Arthur Franz, Mar¬ shall Thompson— Okeh programmer— 82m. — see Jan. 12 issue — (Tors-Arthur)— (1.75-1). BEACHCOMBER, THE — CD— Glynis Johns, Robert Newton, Donald Sinden — Amusing import for art ond specialty spots— 82m.— see Jan. 26 issue — (Technicolor)— (Eng¬ lish-mode) — (Rank) — (1.66 to 1). BIG BLUFF, THE— D— John Bromfiled, Martha Vickers, Robert Hutton— Routine lower half entry— 70m.— see July 27 issue— Leg.: B— (Wilder). BIG HOUSE U. S. A.— MD— Broderick Crawford, Ralph Meeker, Randy Farr— Okeh programmer— 82m.— see Morch 23 issue— Leg.: B— (Schenck). BIG KNIFE, THE— D— Jack Palance, Ida Lupino, Wendell Corey, Shelley Winters— Powerful, absorbing drama about Hollywood will command wide attention- ill m.— see Sept. 21 issue— Leg.: B— (Aldrich). BLACK TUESDAY — MD — Edward G. Robinson, Peter Graves, Jean Parker— Okeh programmer— 80m.— see Dee. 29 issue— Leg.: B— (Goldstein)— (1.85-1). BREAK TO FREEDOM— D— Anthony Steel, Jack Warner, Robert Beatty— Okeh entry for the art spots— 88m.— see July 27 issue — (English-made)— (Angel)— (1.66-1). BULLET FOR JOEY, A — MD — Edward G. Robinson, George Raft, Audrey Totter— Okeh programmer— 85m.— see April 9 issue — (Bischoff-Diamond) — (1.85-1). CANYON CROSSROADS-MD-Richard Basehart, Phyllis Kirk, Stephen Elliot— Okeh programmer— 83m.— see March 23 issue— (Joyce-Werker)— (1.75-1). DESERT SANDS— MD— Ralph Meeker, J. Carrol Naish, John Smith— Okeh programmer— 87m.— see Aug. 24 issue— (Technicolor)— (SuperScope)—(Bel-Air). DIAMOND WIZARD, THE — aaD — Dennis O'Keete, Margaret Sheridan, Philip Friend— Routine programmer will fit into the duallers — 83m — «•* July 28 Issue— (Enolish-made)—(Pallo*)— (1.66-1), FORT YUMA— OMD— Peter Graves, Joan Vohs, John Hudson— Okay lower holf entry— 78m.— see Oct. 19 issue— leg.: B— (Technicolor)— (Bel-Air). GENTLEMEN MARRY BRUNETTES-MUC-Jane Russell, Jeanne Crain, Alan Young, Scott Brady— Musical has curves and angles— 97m.— see Sept. 21 issue- (Techni¬ color) — (CinemoScope) — (Made in Europe) — (Sale- _ Waterfield). GOOD DIE YOUNG, THE— D — Laurence Harvey, Gloria Grahome, Richard Basehart— Interesting drama— 100m.— see Jan. 26 issue— (English-mode) — (Remus). KENTUCKIAN, THE— MD— Burt Lancaster, Dianne Foster, Dianna Lynn, John Mclntire— Interesting melodrama —104m.— see July 27 issue — Leg.: B — (Print by Tech¬ nicolor)— (CinemaScope)—(Hecht-lancaster). KILLER'S KISS— MD— Frank Silvera, Jamie Smith, Iren* Kane— For the lower half— 67m.— see Oct. 5 Issue- Leg.: B— (Kubrick-Bousel). KISS ME DEADLY— MYMD— Ralph Meeker, Maxine Cooper, Paul Stewart— Mickey Spillane entry has angles— 105m.— see May 4 issue— Leg.: B— (Parklane). MALTA STORY — HISMD — Alec Guiness, Jack Hawkins, Muriel Pavlow— High rating for the art and specialty houses — 98mh. — see July 28 Issue — (English-mad*)— fP„nK_rt XA.t' MAN WITH THE GUN-W-Robert Mitchum, Jan Sterling, Henry Hull— Well-made interesting entry— 83m.— see Oct. 19 issue— (Goldwyn, Jr.). MAN WHO LOVED REDHEADS, THE-ROMC-Moira Shearer, John Justin, Roland Culver— For the art and specialty spots— 89m.— see July 27 issue— leg.: B— (Eastman Color)— (Print by Technicilor)— (lopert). MARTY— D— Ernest Borgnine, Betsy Blair, Esther Minciotti High rating heortwarming drama— 89m.— See April 6 issue — (Hecht-Lancaster). NAKED STREET, THE— MD— Farley Granger, Anthony Quinn, Anne Bancroft— Satisfactory program entry— 84m.— see Aug. 24 issue— (Small). NIGHT OF THE HUNTER, THE-D-Robert Mitchum. Shelley Winters, Lillian Gish— Entry based on best-selling book needs selling— 93m.— see July 27 issue— Leg.: B — (Gregory)— (1 .85-1 ). NOT AS A STRANGER-D-Olivia de Hovilond, Robert Mitchum, Frank Sinotra, Gloria Grahome— Highly touted filmization of popular best-seller should wind up in the better money— 135m.— see June 29 Issue- Leg.: B— (Kramer). OTHEllO—D— Orson Welles, Susanne Cloutier, Michael MacLiommoire— Shakespeare work for the ort and speciality houses— 92m.— see June 15 issue- (Mad* in Italy)— (Welles). PURPLE PLAIN, THE-MD-Gr*gory Peck, Win Min Than, Bernard Lee— Well, mad* interesting entry— 100m.— see April 6 issue— (Filmed in Burma)— (Technicolor)- (Bryan). ROBBER'S ROOST— W— Georg* Montgomery, Richard Boone, Sylvia Findlay— Okeh western— 82m.— see May 18 issue— Leg.: B— (Eastman Color)— (Goldstein-Jaclu). ROMEO AND JULIET— D— Laurence Harvey, Suecm Shen- tall. Flora Robson— High rating classical dramo— 140m.— see Dec. 29 issue— (Technicolor)— (1.66-1)— (Filmed in England and Itoly)— (Rank). SABAKA—MD— Boris Karloff, Nino Marcel, Victor Jory, June Foray— For the lower half or art spots- 74m.— see Feb. 9 issue— (Technicolor) — (Made in India)— (Ferrin)— (1 .75-1 ). SEA SHALL NOT HAVE THEM, THE-MD-Michael Red¬ grave, Dirk Bogarde, Nigel Patrick— Fair entry for the art and specialty spots— 91m.— (English-made)— (1 -66-1 1— (Angel). SHADOW OF THE EAGLE— MD— Richard Greene, Valentina Cortesa, Binnie Barnes- Mediocre lower half entry— 93m.— see Sept. 7 issue— (Made in England and Italy)— (Valiant). ^NOW CREATURE— MD — Paul Langton, Leslie Denison, Teru Shimada— For the lower half— 70m.— see Nov. 17 issue- (Wilder)— (1 .85-1 ). STRANGER ON HORSEBACK-OMD-Joel McCrea, Miro¬ slava, Kevin McCarthy— Good program enrty— 66m. —see March 9 issue— (1.85-1)— (Ansco Color)— (Gold¬ stein). SUMMERTIME— ROMD— Katherine Hepburn, Rossano Broz- zi, Isa Miranda— Stage play filmization has angle* - 99m. — see June 15 issue — Leg.; B — (Eastman Color)— (Print by Technicolor) — (Made in Italy)— (Lo¬ pert). TIGER AND THE FLAME, THE-MD-Mehtab, Sohrab Modi, Mubarak— Interesting meller for the art spots— 97m. —see May 18 issue— (Technicolor)— (Indian-made)— (Modi). TOP OF THE WORLD— MD— Frank lovejoy, Evelyn Keyes, Dale Robertson— Fair programmer— 90m.— see May 4 issue— Leg.: B— (Baird-Foster). VERA CRUZ— OMD — Gary Cooper, Burt Lancaster, Denise Darcel- Action packed meller hat much to offer— 94m. — see Jan. 12 issue (SuperScop*)— (Technicolor) —(Made in Mexico)— Leg.: B--( Hecht-Lancaster). VICTORY AT SEA— DOC — Well-made documentary — 97m.— see June 2 issue— (Salomon). WHITE ORCHID, THE— MD— William lundigan, Peggie Castle, Armando Silvestre — Okeh for the duallers— 81m.— see Dec. 15 issoe—(Color)— (LeBorg)— 1.85-1). rOU KNOW WHAT SAILORS ARE-C-Akim Tomiroff, Donald Sind**n, Saroh Lawson — Zonv imoort fo- fh* lower half— 89m.— see Nov. 17— issue- Leg.: B— (Tech¬ nicolor)— {English-made)—(Rank)— (1.66-1). TO BE REVIEWED OR IN PRODUCTION ALEXANDER THE GREAT— Richard Burton, Frodrie March, Claire Bloom, Danielle Darrieux—(Technicolor)—(Cin*- moScope)- (Rossen). AMBASSADOR'S DAUGHTER, THE-Olivia de Havilland, John Forsythe, Myrna Loy— (Eastman Color)— (Cinema- Scope)— (Made in France)— (Krosna). BED OF FEAR— Sterling Hayden, Vince Edwards, Marie Windsor— (Harris-Kubrick). BEAST OF HOLLOW MOUNTAIN, THE-Guy Madison, Patricia Medina, Carlos Rivas— (Eastman Calor)— (CinemoScope)- (Made' in Mexico)— (Nassour). BROKEN STAR, THE— Howard Duff, Lita Baron, Bill Wil- liams— (Bel-Air). CASE AGAINST JOE, THE— John Bromfield, Julie London -(Bel-Air). COMANCHE— Dana Andrews, Nestor Paiva — (Eastman Color)— (CinemaScope)— (Made in Mexico)— (Krueger). FOREIGN INTRIGUE— Robert Mitchum, Genevieve Page (Eastman Color)— (Made in France)— (Reynolds). frontier SCOUT— Tony Martin, Peggie Castle, John Bromfield— (Color by Deluxe)- (Bel-Air). GHOST TOWN— Marian Carr, Kent Taylor— (Sunrise). HUK— George Montgomery, Mona Freeman— (Made in The Philippines)— (Pan Pacific). INDIAN FIGHTER, THE-Kirk Douglas, Walter Matthau, Elsa Mortinelli- (Color)— (CinemoScope)- (Bryna). KILLER IS LOOSE THE— Joseph Cotton, Rhonda Fleming, Wendell Corey— (Crown). KISS BEFORE DYING, A— Robert Wagner, Jeffrey Hunter, Virginia Leith — (Eastman Color) — (CinemaScope) — (Crown). LAST MAN IN THE WAGON MOUND, THE-Clark Gable — (Russ-Field). LET'S MAKE UP— Errol Flynn, Anna Neagle, David Farrar -(Eastman Color)— (Wilcox). MAN WITH THE GOLDEN ARM, THE-Frank Sinatra, Eleanor Parker, Kim Novak— (Preminger). NIGHTMARE— Edward G. Robinson, Kevin McCarthy, Connie Russell— (Pine-Thomas). RICHARD III— Laurence Olivier, John Gielgud, Ralph Richardson, Claire Bloom— (Technicolor)— (VistaVision) — (Made in England)— (lopert). STAR OF INDIA— Cornel Wilde, Jean Wallace — (Techni- color)— (Stress). RUN TO THE SUN— Richard Widmark, Leo Genn— (Mad* in Mexico)— (Russ-Field). STORM FEAR— Cornel Wilde, Dan Duryea, Jean Wallace —(Theodora). THREE BAD SISTERS-John Bronfield, Marla English, Kath¬ leen Hughes, Sara Shane— (Bel-Air). TOP GUN— Sterling Hayden, Karin Booth, William Bishop — (Fame). TRAPEZE— Burt Lancaster, Gina Lollobrigida, Tony Curtis —(Eastman Color)— (CinemaScope)— (Made in France) -(Hecht-Lancaster). WHILE THE CITY SLEEPS-Dana Andrews, Rhonda Flem¬ ing, Ida Lupino, George Sanders— (Friedlob). Universal-International (1954-55 releases from 501) ABBOTT AND COSTELLO MEET THE KEYSTONE KOPS-C —Bud Abbott, Lou Costello, Lynn Bari— Satisfactory Abbott and Costello entry— 79m.— see Jan. 26 issue. (513) ABBOTT AND COSTELLO MEET THE MUMMY-F-Bud Abbott, Lou Costello, Marie Windsor— For the uveniles and A and C fans— 79m.— see May 4 ssu*. (526) MOTION PICTURE EXHIBITOR NOVEMBER % 1955 THB CHECK-UP Servisectlon 5 AIN'T MISBEHAVIN'— CAAU— Rory Calhoun, Piper laurfo. Jack Carson— Fair programmer— 81 V2m.— see June 1 issue— Leo • B— fTerhnicolori (5291 ALL THAT HEAVEN ALLOWS-ROMD-Jane Wyman, Rock Hudson, Agnes Moorehead, Conrad Nagel— Well- made romantic drama— 89m.— see Nov. 2 issue— (Print by Technicolor). (5609) CAPTAIN LIGMTFOOT— MD— Rock Hudson, Barbara Kush, Jeff Morrow— Interesting costume meller— 91 Vjm.— see Feb. 23 issue— (Print by Technicolor) — (Cinema- Scope)— (Made in Ireland) (514) CHIEF CRAZY HORSE— OMD— Victor Mature, Susan Ball, * John Lund— Satisfactory Indian vs. cavalry action entry— 86m.— see Feb. 23 issue— (Print by Technicolor) — (CinemaScope) (517) CULT OF THE COBRA— MD— Faith Domergue, Richard Long, Marshall Thompson— Satisfactory horror show for the program— 82m.— see March 23 issue. (536) DESTRY— OMD— Audie Murphy, Mari Blanchard, Lylo Bettger— Remake has the angles for exploitation- 95m. — see Dec. 15 issue— (Technicolor)— Leg.: B (508) far COUNTRY, THE— MD — James Stewart, Ruth Roman, Corinne Calvet— Good outdoor action entry has angles— 97m.— see Jan. 26 issue — (Technicolor). (511) FEMALE ON THE BEACH— D— Joan Crawford, Jeff Chand¬ ler, Jan Sterling— Good suspense drama— 97m.— see July 27 issue— Leg.: B. (536) FOUR GUNS TO THE BOROER-OD-Rory Calhoun, Col \ leen Miller, George Nader— Okeh programmer— 82V2m.— see Sept. 22 issue— Leg.: B— (Technicolor). (502) FOXFIRE— D— Jane Russell, Jeff Chandler, Dan Duryea— Interesting drama— 91 Vim.— see June 15 issue— Leg.: B — (Technicolor). __ (528) FRANCIS IN THE NAVY-F-Donald O'Connor, Martha Hyer, Jim Backus— Average series entry— 80m.— see July 13 issue. (534) HOLD BACK TOMORROW-D-Cleo Moore, John Agar, Frank deKova— Programmer for the lower holf— 75m.— see Oct. 19 issue. (5603) JOHNNY STOOL PIGEON-MD-Howard Duff, Shelley Winters, Dan Duryea— Names should help reissue— 74V2m.— see Nov. 16 issue— (Re-release). (700) KISS OF FIRE— MD— Jack Palance, Barbara Rush, Rex Reason, Martha Hyer— Satisfactory programmer— 87m. — see Sept. 7 issue — (Technicolor). (538) KISS THE BLOOD OFF MY HANDS-MD-Joan Fontaine, Burt Lancaster, Robert Newton— Names should make the difference with this reissue— 79m.— see Nov. 16 issue— (Re-release). (681) LADY GODIVA—MD— Maureen O'Hara, George Nader, Rex Reason— Average programmer— 89m.— see Oct. 19 issue— (Print by Technicolor). (5601) LAND OF FURY-MD-Jack Hawkins, Glynii Johns, Noel Purcell— Okeh progrommer or art house entry— 82m. —see March 9 issue (Print by Technicolor)— (Filmed in . New Zealand)— (Rank) (509) LOOTERS, THE— MD— Roray Calhoun, Julie Adams, Roy Danton— Good programmer— 87m.— see April 20 issue. (524) MA AND PA KETTLE AT WAIKIKI-C-Mariorie Main, Percy Kilbride, Lori Nelson— Okeh series entry— 79m.— see March 9 issue. (519) MAN FROM BITTER RIDGE, THE-W-lex Barker, Mara Corday, Stephen McNally— Okeh western— 80m.— see April 20 issue— (Eastman color). (525) MAN WITHOUT A STAR-OMD-Kirk Douglas, Jeanne Crain, Claire Trevor— Off-beat outdoor action entry has the angles— 89m.— see March 9 issue— (Techni¬ color). (520) NAKED DAWN, THE— D— Arthur Kennedy, Eugene Iglesias, Betta St. John— Can be slotted either in art spots or on lower half in regulation outlets— 82m.— see July 27 issue— Leg.: B— (Print by Technicolor)— (Made in Mexico). (5602) ONE DESIRE— D— Anne Baxter, Rock Hudson, Julie Adams —Drama will have most appeal for women- 94m.— see July 13 issue— (Technicolor). (532) PRIVATE WAR OF MAJOR BENSON, THE-CD-Charlton Heston, Julie Adams, William Demerest- High rating comedy drama has wide family appeal— 105m.— see July 13 issue- (Technicolor). (533) PURPLE MASK, THE-MD-Tony Curtis, Coleen Miller, Gene Barry — Satisfactory programmer — 82m. — see June 15 issue— (Technicolor)— (CinemaScope). (530) REVENGE OF THE CREATURE-MD-John Agar, Lori Nelson, John Bromfield— Meller has angles, especiall in 3-D— 82m.— see March 23 issue. (3-D: 521); (2-D: 522). RUNNING WILD— MD— William Campbell, Mamie Van Doren, Keenan Wynn— Lower half entry— 81 m.— see Nov. 16 issue— Leg.: B. (5604) SECOND GREATEST SEX, THE-MUC-Jeanne Cram, George Nader, Bert Lahr— Cute novelty has angles for the selling— 87m.— see Oct. 5 issue— Leg.: B— (Techni¬ color)— (CinemaScope). (5606) SHRIKE, THE— D— Jose Ferrer, June Allyson, Kendall Clark —Psychological drama has angles— 88m.— see May 18 Issue. (535) SIGN OF THE PAGAN-MD-Jeff Chandler, Jack Palance, Ludmilla Tcherina— Well-made adventure story should ride into the better money— 92m.— see Nov. 17 Issue— (Technicolor). (CinemaScope- 505)— (regular— 506) SIX BRIDGES TO CROSS— MD— Tony Curtis, Julie Adams, George Nader— Okeh action meller— 96m.— see Jan. 26 issue— Leg.: B. (512) SMOKE SIGNAL— MD— Dana Andrews, Piper Laurie, Rex Reason— Okeh program meller— 88m.— see Feb. 9 is¬ sue— (Technicolor). (516) SO THIS IS PARIS— MUC— Tony Curtis, Gloria De Haven, Gene Nelson, Corinne Calvert— Entertaining musical has names to help— 96m.— see Nov. 17 issue— Leg.: B— (Technicolor). (507) TARANTULA— MD— John Agar, Mara Corday, Leo G. Carroll— Good horror exploitation item— 80m.— see Nov. 16 issue. (5605) THIS ISLAND EARTH— SFD— Jeff Morrow, Faith Domer¬ gue, Rex Reason— Good programmer— 87m.— see April 6 issue — (Technicolor). (527) TO HELL AND BACK— BID— Audio Murphy, Marshall Thompson, Charles Drake— Well-made war film should have wide appeal— 106m.— see July 27 issue —(Print by Technicolor)— (CinemaScope). (539, CinemaScope)— (540, Standard) WEST OF ZANZIBAR— MD— Anthony Steel, Sheila Sim, Edric Connor— Import is okeh programmer— 84m.— see Dec. 15 issue — (English made in Africa)— (Techni¬ color). (503) YELLOW MOUNTAIN, THE-MD-Lex Barker, Mala Powers, Howard Duff— Average programmer for the duallers— 78m.— see Dec. 1 issue— (Technicolor)— (2-1). (510) TO BE REVIEWED OR IN PRODUCTION AWAY ALL BOATS— Jeff Chandler, George Nader, Julie Adams— (Technicolor)— (VistaVision) — (Made in the Virgin Islands). BACKLASH- Richard Widmark, Donna Reed— (Technicolor). BENNY GOODMAN STORY, THE-Steve Allen, Harry James, Gene Krupa, Donna Reed— (Technicolor). CONGO CROSSING— Virginia Mayo, George Nader, Peter Lorre— (Technicolor). CREATURE WALKS AMONG US, THE-Jeff Morrow, Rex Reason, Leigh Snowden. CRY INNOCENT— Merle Oberon, Lex Barker. DAY OF FURY, A— Dale Robertson, Jock Mahoney, GUN SHY— Jock Mahoney, Martha Hyer, Lyle Bettger, KETTLES IN THE OZARKS, THE— Marjorie Main, Arthur Hunnicut, Una Merkel. NEVER SAY GOODBYE-Rock Hudson, Cornell Borchers, George Sanders— (Technicolor). PILLARS OF THE SKY-Jeff Chandler, Dorothy Malone, Ward Bond— (Technicolor)— (CinemaScope). RAW EDGE— Yvonne DeCarlo, Rory Calhoun. RAWHIDE YEARS, THE-Tony Curtis, Colleen Miller. Arthur Kennedy— (Technicolor). RED SUNDOWN— Rory Calhoun, Martha Hyer, Dean Jagger. SPOILERS, THE-Jeff Chandler, Rory Calhoun, Anne Bax¬ ter— (Technicolor). SQUARE JUNGLE, THE-Tony Curtis, Pat Crowley, Ernest Borgnine. STAR IN THE DUST— John Agar, Mamie Van Doran— (Technicolor). THERE'S ml>»miS TOMORROW-^Barbara Stanwyck, Fred MacMurray, Joan Bennett. WORLD IN MY CORNER-Audie Murphy, Barbara Rush, Jeff Morrow. Warners (1954-55 releases from 401) BATTLE CRY— MD— Van Heflin, Aldo Ray, Mona Freeman High rating Marine yarn— 148m.— see Feb. 9 issue— WarnerColor) — (CinemaScope). (41 1) BIG SLEEP, THE— MYMD— Hupmphrey Bogart, Lauren Bacall, Martha Vickers— Reissues has names— 1l4m.— see Dec. 1 issue. (407) BLOOD ALLEY— MD— John Wayne, Lauren Bacall, Paul Fix -Adventure yarn has angles to sell— 1 15m.— see Sept. 21 issue— Leg.: B— (WarnerColor)— (CinemaScope). (502) DAM BUSTERS, THE-MD- Richard Todd, Michael Red¬ grave, Ursula Jeans— Highly interesting war entry — 102m.— see June 29 issue — (English-made). (420) DRUM BEAT— MD— Alan Ladd, Audrey Dalton, Marisa Pavan— Ladd draw will make the difference— 107m. —see Nov. 17 issue— (WarnerColor) — (CinemaScope). (404) EAST OF EDEN— D— Julie Harris, James Dean, Raymond Massey— High rating drama— 1 15m.— see Feb. 23 issue— (WarnerColor)— (Print by Technicolor)— (Cino- maScope. (414) I DIED A THOUSAND TIMES-MD-Jack Palance, Shelley Winters, Lori Nelson— Interesting meller has angles— 109m.— see Oct. 19 issue— (WarnerColor)— (Cinema¬ Scope). (505) ILLEGAL— 0— Edward G. Robinson, Nina Foch, Hugh Mar¬ lowe— Programmer has the angles— 88m.— see Sept. 7 issue. (503) JUMP INTO HELL— ACD— Jack Sernas, Kurt Kasznar, Arnold Moss— Rugged war entry should do okeh in action spots as programmer— 93m.— see April 6 issue. (410) LAND OF THE PHARAOHS-HISD-Jack Hawkins, Joan Collins, Dewey Martin, Luisa Boni— Highly interest¬ ing entry — l()5m. — see June 29 issue — Leg.: B— (WarnerColor) — (Print by Technicolor) — (Cinema¬ Scope)— (English-made)— (Filmed in Egypt and Italy). (419) McCONNELL STORY, THE-BID-Alan Ladd, June Ally- son, James Whitmore— Names will help average service biography — 107m. — see Sept. 7 issue — (WarnerColor)— (CinemaScope). (501 ) MISTER ROBERTS— C— Henry Fonda, James Cagney, Jack Lemmon— High rating— 123m.— see June 1 issue — Leg.i B—( WarnerColor)— (CinemaScope). (41 8) NEW YORK CONFIDENTIAL-MD-Broderick Crawford, Richard Conte, Marilyn Maxwell— Okeh program entry- 87m.— see Feb. 23 issue— Leg.: B. (413) PETE KELLY'S BLUES-DMU-Jack Webb, Janet Leigh, Edmond O'Brien— Highly entertaining jazz age melo¬ drama— 95m.— see Aug. 10 issue— Leg.: B— Warner¬ Color)— (Print by Technicolor)— (CinemaScope). (421) REBEL WITHOUT A CAUSE-D-James Dean, Natalie Wood, Jim Backus— Engrossing drama of juvenile delinquency should hit the better money— Him.— see Nov. 2 issue— (WarnerColor)— (CinemaScope). (504) SARATOGA TRUNK— CD— Gary Cooper, Ingrid Bergman, John Warburton— Names should help reissue — 135m. —see Dec. 1 issue. (406) SEA CHASE, THE— MD— John Wayne, Lana Turner, Tab Hunter— Interesting meller has names ond entertain¬ ment angles— 1 18m.— see May 18 issue— Leg. t B— (WarnerColor)— (CinemaScope). (416) SILVER CHALICE, THE-MD-Virginia Mayo, Pier Angeli, Jack Palance— Highly interesting entry— 137m.— see Dec. 29 issue— (WarnerColor)— (CinemaScope). (408). SINCERELY YOURS— DMU—Liberoce, Joanne Dru, Dorothy Malone— Fine entry for the femme trade— 1 15m.— see Nov. 2 issue— (WarnerColor). (506) STRANGE LADY IN TOWN— MO— Greer Garson, Dana Andrews, Cameron Mitchell— Entertaining entry needs sales push— 1 12m.— see Apr. 20 issue— (WarnerColor) —(CinemaScope), (415) TALL MAN RIDING— W— Randolph Scott, Dorothy Malone, Peggie Castle— Okey western— 83m.— see May 18 issue— (WarnerColor). (417) TRACK OF THE CAT— D— Robert Mitchum, Teresa Wright, Diana Lynn— Unusual dramatic fare should benefit from the star draw— 102m.— see Nov. 17 issue— Leg.: B— (WarnerColor)— (CinemaScope). (405) UNCHAINED— MD— Elroy Hirsch, Barbara Hale, Chester Morris— Well made programmer— 75m.— see Feb. 9 issue. (412) YOUNG AT HEART— ROMD— Doris Day, Frank Sinatra, Gig Young— Entertaining entry headed for better returns— 1 17m.— see Dec. 29 issue — (Technicolor)— (1.85-1). (409) TO BE REVIEWED OR IN PRODUCTION ANIMAL WORLD, THE— Irwin Allen nature documentary— (Technicolor). BAD SEED, THE— Nancy Kelly, Patty McCormack, William Hopper. COURT MARTIAL OF BILLY MITCHELL, THE-Gary Cooper, Ralph Bellamy— (Technicolor)— (CinemaScope). CRY IN THE NIGHT, A-Edmond O'Brien, Natalie Wood, Brian Donlevy. DARKEST HOUR, THE— Alan Ladd, Joanne Dru, Edward G. Robinson— (WarnerColor)— (CinemaScope). GIANT— Elizabeth Taylor, Rock Hudson, James Dean— (WarnerColor). GOODBYE, MY LADY— Walter Brennan, Brandon de Wilde, Phil Harris. • HELEN OF TROY— Rosanna Podesta, Jacques Sernas, Sir Cedric Hardwicke — (WarnerColor) — (CinemaScope)— (Made in Italy). MIRACLE IN THE RAIN— Van Johnson, Jane Wyman. MOBY DICK— Gregory Peck, Leo Genn, Richard Baseharl —(Technicolor)— (CinemaScope)— (Made in Wales). OLD MAN AND THE SEA, THE— Spencer Tracy — (Warner Color)— (CinemaScope)— (Made in Cuba). RIVER CHANGES, THE— Rosanna Rory, Harold Marish— (Made in Germany). SEARCHERS, THE— John Wayne, Jeffrey Hunter, Vera Miles— (Color)— (VistaVision). SERENADE— Mario Lanza, Joan Fontaine, Vincent Price— (WarnerColor)— (Made in Mexico). SEVEN MEN FROM NOW-Randolph Scott, Gail Russell, Lee Mervin. SPIRIT OF ST. LOUIS, THE— James Stewart— (Warner Color) —(CinemaScope)— (Made in France). TARGET ZERO— Richard Conte, Peggy Castle. Miscellaneous (DIetrlbutere' addresM* will be fumithed on requeef) APACHE WOMAN— W— Lloyd Bridges, Joan Taylor, Lance Fuller— Action programmer for the lower half— 83m.— see Nov. 2 issue— (Pathe Color)— (American Releasing). BEAST With 1,000,000 EYES, THE-MD-Paul Birch, Lorna Thayer, Dona Cole— For the lower half— 78m.— see Nov. 16 issue— (American Releasing). BLONDE PICK-UP, THE— Exploitation film for the duallers —57m.— see April 6 issue— (Globe Roadshows). BREVITIES OF 1955-BUR-Fair Negro burlesque entry- 52m.— see Aug. 10 issue— (Union). BURLESQUE FOLLIES— BUR— Satisfactory for burlesque spots— 57m.— see June 29 issue— (Exclusive). CINERAMA HOLIDAY-NOV-Betty and John Marsh; Beatrice and Fred Troller— Highly attractive second Cinerama novelty— 1 19m.— see Feb. 23 issue (Tech¬ nicolor)— (Cinerama)— (Stan ley -Warner Cinerama). DAY OF TRIUMPH-RD-Lee J. Cobb, Joanne Dru, James Griffith— Well made religious drama with special or limited appeal— 1 10m.— see Dec. 29 issue — (East¬ man Color) — (Schaefer). DEATH TIDE— MD— For the lower half— 69m.— see March 23 issue— (Beverly). DESPERATE WOMEN, THE-MD-Abortion racket film can be exploited— 67mv— see Dec. 29 issue— Leg.: C— (Newman). FAST AND THE FURIOUS, THE-MD-John Ireland, Dorothy Malone, Bruce Carlisle— For action spots and duallers— 72m.— see Dec. 1 issue — (American Releasing Corp.). FIVE GUNS WEST-W-John Lund, Dorothy Malone, Touch Connors— Better than average western— 78m.— see May 4 issue — (PatheColor)- (American Releasing Corp.). FURY IN PARADISE— MD— For the lower half— 77m.— see Oct. 5 issue— (Eastm'dn Color by Pathe)- (Made in Mexico)— (Gibra Iter). GANGBUSTERS— MD— Okeh for the programmers— 78m.— see Jan. 26 issue— Leg.: B— (Visual Drama). JAIL BAIT— MD— For the lower half— 70m.— see Jan. 12 issue— (Howco). LIFE AT STAKE, A— MD— Angela Lansbury, Keith Andes, Douglass Dumbrille— For the lower half— 78m.— see Aug. 24— issue— (Gibraltar). AAAMBO BURLESK— BUR— Satisfactory for burlesque spots —52m.— see June 1 issue— (Mishkin). MAU MAU— DOC— Well-made documentary with angles— 53m.— see July 27 issue— (Color)— (Filmed in Kenya) —(Brenner). MURDER IN VILLA CAPRI-MD-Mediocore lower half filler— 68m.— see June 15 issue— (Screen Guild). NAKED AMAZON— DOC— Interesting documentary— 70m. —see June 29 issue— Leg.: B— (Times). NAUGHTY NEW ORLEANS-MUC-Satisfactory entpr for spots that can play it— 63m.— see May 18 issue— (Eastman color)— (Union). OKLAHOMA!— MU— Gordon MacRae, Shirley Jones, Char¬ lotte Greenwood— High rating entertainment— 143m. —see Oct. 19 issue— Leg.: B— (Eastman Color)— (Todd- AO)— (Magna-Todd-AO). NOVEMBER 9, 1955 MOTION PICTURE EXHIBITOR Servhtectton 6 THE CHeCK>UP OPEN SECRET--Ml>-“John Irefand. Jane Rtmdofph— Po» the lower half— 67m.— see June 15 issue- (Marathon). OUTLAW TREASURE— W— Mediocre western— 67m.— see July 27 issue — (American Releasing). ROCK 'N' ROLL REVUE-MU-Ouke Ellington and hit Band, Nat "King" Cole, Leonard Darnell, Dinah Washington— Names will help this in Negro spots— 70m.— see Oct. 5. issue— (Kaleidoscopic WonderColor) —(Studio). STRIPS AROUND THE WORLD-BUR-Satisfactory for bur* lesque spots— 55m.— see July 27 issue— (Mishkin). TEASERAMA— BUR— Okeh exploitation burlesque entry— 69m.— see Jan. 26 issue— (Eastman color)— (Beautiful). THIS IS YOUR ARMY— DOC— Produced by Movietonews and U. S. Army— Interesting decoumentary on U. S. army— 55m.— see Dec. 29 issue— (Technicolor)— (re¬ leased by various distributors in exchange areas as a public service). WEDDING NIGHT FROLICS-BUR-Lili St. Cyr-Fair bur¬ lesque entry— 66m.— Partly in color— (Union). English Films APPOINTMENT IN LONDON-MD-Dirk Bogarde-Fair entry of British Air force— 96m.— see June 29 issue — (English-made)— (Associated Artists). BELLES OF ST. TRINIAN'S, THE-C-Alstair Sim-Okeh import for art and specialty spots— 90m.— see Feb. 9 issue— Leg.: B— (English-made)— (Associated Artists). CHANCE MEETING— D—Odile Versois— Interesting pro¬ grammer for English spots— 94m.— see May 18 issue — (English-made)— (Pacemaker). COURT MARTIAL— D— David Niven, Margaret Leighton — Well made and highly interesting item for the art and specialty spots— 101 m.— see Aug. 10 issue— Leg. i B— (Kingsley International). DEVIL GIRL FROM MARS— SFD— Science-fiction import for the lower half— 77m.— April 6 issue— (English-made)— (Spartan). EDGE Of DIVORCE— D— Valerie Hobson— Dreary domestic drama for the art houses— 83m.— see July 28 issue — (English-made)— (Kingsley International). EIGHT O'CLOCK WALK— MD— Richord Attenborough— For the art and specialty houses— 87m.— see June 15 issue— (Eng lish-made)— (Associated Artists). FOR BETTER, FOR WORSE-C-Dirk Bogarde-Lightweight entry for art spots— 75m.— see Jan. 26 issue — (English- (made)— (Eastman color)— (Stratford). FRONT PAGE STORY— MD— Jack Hawkins— Fair meller for the art spots— 95m.— see May 18 issue (English made) —(Associated Artists). FUSS OVER FEATHERS— CD— Cute import for art spots— 84m.— see Jan. 26 issue— (English-made)— (Associated Artists). GREEN SCARF, THE— MYD— Michael Redgrave— Interesting entry for art and specialty spots— 96m.— see Jan. 26 issue— (English-made)— (Associated Artists). HEART OF THE MATTER, THE— D— Trevor Howard— For the art and class spots— lOOm.— see Dec. 1 issue— (Made in Africa and England)— (Associated Artists). INSPECTOR CALLS, AN— D— Alastair Sim-Okeh entry for the art and class spots— 80m.— see Dec. 29 issue — (English-made)— (Associated Artists). INTRUDER, THE— MD— Jack Hawkins— Mildly interesting import— 84m.— see Feb. 23 issue— (English-made)— (Associated Artists). JOHN WESLEY— BID— Fair biography for the religious and art spots— 77m.— see Apr. 21 issue— (Eastman Color)— (English-made)— (Methodist Church- Rank). MIDNIGHT EPISODE—MYC— Stanley Holloway— Entertoln- Ing entry for the art spots— 78m.— see June 1 issuer (English-made)— (Fine Arts). PROFILE— MYMD-Import for the lower half or art spots— 65m.— see Dec. 29 issue— (English-made)— (Americon Feature Attractions). RUNAWAY BUS, THE— CMD— Fairly amusing import for the art houses— 78m.— see Nov. 17 issue — (English- made)— (Kramer-H yams). SCOTCH ON THE ROCKS-C-Comedy import for the art and specialty spots— 77m.— see July 28 issue— (English-made)— (Kingsley- International). TECKMAN MYSTERY, THE— MY— Margaret Leighton— Inter¬ esting programmer— 90m.— see Sept. 7 issue — (English- made)— (Associated Artists). ' THREE CASES OF MURDER-MD-Off beat three part melo¬ drama for art spots— 99m.— see May 18 issue— (Eng lish-made)— (Associated Artists). TO PARIS WITH LOVE— C— Alec Guinness, Odile Versois— Guinness draw makes this an art house natural with possibilities elsewhere— 78m.— see May 18 issue— (Technicolor)— (English-made)— (Continental). Foreign-Made (Distributors' oddresset will be furnished on request) ANNA CROSS, THE-D-Okeh Soviet entry for the art spots— 84m.— see Nov. 17 issue — (Sovcolor) — (Russian- made)— (English titles)— (Artkino). ASCENT TO HEAVEN-CD-Okeh import for the art houses— 75m.— see July 28 issue— (Mexican-made)— (English titles)— (Class-Mohme). BALLET DE FRANCE— Ballet Feature— Import for the art houses- 83m.— see Oct. 19 issue— (French-made)— (English narration)— (Lewis). BED, THE— CD— Richard Todd, Jeanne Moreau, Martine Carol- Well made and highly exploitable import for the art spots— 101 m.— see Aug. 10 issue — Leg.: C —(English titles)— (Getz -Kingsley). COMPANIONS OF THE NIGHT-D-Adequate entry for the art houses— 94m.— see Dec. 29 issue — (French- made)— (English titles)— (Arlan). CRIMSON FLOWER, THE— CAR— Satisfactory for the art and Russian spots— 44m.— see July 28 issue— (Russian-made)— (English dialogue)— (Sovcolor)— (Art¬ kino). DESPERATE DECISION— D—Foir import for the art houses — 84m. — see Dec. 1 issue — (Made in France and Ireland)— (English dialogue)— (Times). DEVOTION— Fair import for art spots and those that play Russian— 101m.— see Sept. 7 issue— (Sovcolor)— (Rus¬ sian-made)— (English titles). FOUR WAYS OUT— MD— Gina Lollobrigida-^For the art houses— 77m.— see Nov. 17 issue — (Italian-made) — (Dubbed in English)— (Carroll). GAME OF LOVE, THE— D— One of the better imports— 108m.— see Feb. 9 issue— (French-made)— (English titles)— Leg.: C— (Times). GATE OF HELL— D— Machiko Kyo— Outstanding entry for the art spots— 89m.— See April 20 issue— (Japanese made)— (English titles)— (Eastman color)— (Harrison). GRAN VARIETA—CDMU— Vittorio De Sico— Okeh import for art spots— 102m.— see June 1 issue— (Italian- made)— (English titles)— (Color)— (Continental). GREAT ADVENTURE, THE— OD— Excellent import for the art spots— 75m.— see June 15 issue— (Swedish-made) (English narration)— (De Rochemont). HALF A CENTURY OF SONGS— MU— Silvana Pampanini, —Strictly for Italian audiences- 95m.— see Nov. 17 issue— (Ferraniacolor)— (Italian-made)— (English titles) (Continental). HAMtDO—A40— Import has selling angles cmd novettyw 122m.— see June 1 Issue— (Egyptian-made)— (English * title)— (Gould). HEARTBREAK RIDGE— DOC— Well-made Korean war decuv mentary for art spots— 86m.— see May 18 issue— (French made)— (English titles and narration)— (East¬ man color)— (Stereophonic sound and Perspectascope) —(Tudor). HIROSHIAAA— DOC— Quality import for the art spots— ; 85m.— see June 15 issue— (Japanese-made)— (English titles)— (Continental). HOLIDAY FOR HENRIETTA-C-Amusing import-103m.- see Feb. 23 issue— (French-made)— (English titles)— Leg.: B— (Ardee). ' ILLICIT INTERLUDE— D— Moderate love story for the art houses— 90m.— see Nov. 17 issue— Leg.: C— (Swedish- ) made)— (English titles)— (Hakim). ’ IMMORTAL CITY, THE-DOC-78m.-see March 9 Issue- (Technicolor) — (Italian-Made) — (BuenaVista through j various franchise holders). 4 IMPOSTER, THE— MD— Okeh Oriental import for the art J houses- 89m.— see April 6 issue — (Japanese-made)— -J (English titles)— (Brandon). 1 KING OF THE CORAL SEA-MD-Chips RafFerty-Good 9 programmer— 87m.— see July 27 issue— (Filmed in I Australia)- (Realart). 2 MERRY-GO-ROUND— CD— Fair import for art spots and i German language houses— 100m.— see April 20 issue « —(German made)— (English titles)— (Casino). NAKED HEART, THE— D— Michele Morgan, Kieron Moore, i Francoise Rosay— Okeh for the art spots— 96m.— see 1 March 9 issue— (Filmed in Canada)— (Associated 1 Artists). NO WAY BACK— MD— Good import for the ort spots— 87m. 5 —see June 15 issue— (German-made)— (English titles) J —(Fine Arts). ; ONE SUMMER OF HAPPINESS-D-Import can be exploited especially by art houses— 93m.— see Dec. 29 issue— ^ Leg.: C— (Swedish-made)— (English titles)— (Times). PARIS INCIDENT— CD— Fine import for the art and class ^ spots — 90m. — see July 28 issue — (French-made) — m (English titles)— (Davis). : PRINCESS CINDERELLA-FAN-Should appeal most to I juvenile audiences— 72m.— see April 6 issue— (Italian- > made) — (Dubbed in English)— (Carroll). A SHEEP HAS FIVE LEGS, THE-CD-Fernandel-Highly ’ amusing art house import— 95m.— see Aug. 24 issue— (French-made)— (English titles)— (United Motion Pic- J ture Organization). ^ SIDE STREET STORY— D— Toto — Good Italian import for the art spots— 84m.— see July 28 issue — (Italian-made) — (English titles)— (Burstyn). SINS OF POMPEII — COSMD — Micheline Prelle, George ^ Marchal, Marcel Harrand— For exploitation spots and )( duellers— 70m.— see Oct. 5 issue— (Italian-made)— * (Visual Drama). ^ SKANDERBEG—HISD— Historical action drama for Russian 'h spots— 95m.— see July 28 issue— (Russian-made)— * (English titles)— (Sovcolor)— (Artkino). THIS MAN IS DANGEROUS — MD — Edward Constantine— ^ Import for progrom— 81 m.— see Aug. 24 issue— Leg.: B 'j — (French-made)- (Dubbed in English)— (Fortune). j TRUE AND THE FALSE, THE— D— Signe Hasso — Satisfactory ( import for art spots— 79m.— see Jan. 26 issue. (Swedish-made)— (English dialogue)— (Helene Davit), i TRUE FRIENDS— CD— Routine Soviet import— 99m.— see Dec j 29 issue— (Made in U.S.S.R.)— (English titles)— (Sov¬ color)— (Artkino). <: WAGES OF FEAR, THE— MD— Superior import for the alt j spots— 106m.— see Feb. 23 issue — (French-made)— (English titles)— (International Affiliates). t The Shorts Parade (Ratings: E— Excellent; G— Good; F— Fair; B— Bad. Com¬ plete listings of the rest of the 1954-55 shorts product will be found on poges 4028, 4029, and 4030 of The Pink Section, another regular service of MOTION PICTURE EXHIBITOR. The number opposite each series designates the total announced by the company.— Ed.) 8411 8421 8422 8431 7160 1 o 0 £ P 0 U •> o s 0 0) .£ *c c 4) s/) 0£^ 0.£ Oo. £ 3 U «2j£ Columbia Twe Reel COMEDIES ALL-STAR (6) 6412 8413 (Sept. 15) One Spooky Night (Clyde) . (Oct. 27) He Took A Powder (Quillen-Vernon) (Nov. 24) Hook A Crook (Besser) 16m. 4035 17m. 4056 ASSORTED FAVORITE REPRINTS (Sept. 8) Honeymoon Blues (Hugh Herbert) . F (Nov. 10) The Jury Goes Round 'N' Round (Vague) . F (6) 17m. 4035 18m. COMEDY favorite t»-RFI EASES (Oct. 13) Pardon My Lamp Chop (Schilling & Lane) . B (6) 17m. SERIALS (3) (1954-55) (Kov. 11) Riding With Buffalo Bill .. F (Feb. 24) Block Arrow (reissue) . F (Jane 9) Adventures of Captain O Z o o oc 7551 7552 7553 7554 7555 8551 T601 7602 7603 7604 7605 7606 7607 7608 7609 7610 7611 7612 £ E 0 0 B o o 0) c 0» c T «= eS 0 > CO o o oc 8120 (1955-56) (Sept. 22) The Sea Hound (reissue). .G 01'^ 15ep. 4036 8401 8402 8403 THE THREE STOOGES (8) (Sept. 1) Wham-Bam-Slam . F 16m. 4036 (Oct. 6) Hot Ice . F 16V2m.4056 (Nov. 3) Blunder Boys . CANDID MICROPHONES (6) (1954-55) (Reissues) (Sept. 23) Series 1, No. 1 . E 10m. 3843 (Dec. 2) Series 1, No. 2 . E lOV^m. 3894 (Jan. 13) Series 1, No. 3 . 0 lOV^m. 3900 (Mar. 3) Series 2, No. 1 . E 9m. 3934 (June 2) Series 2, No. 2 . E 11m. 3995 (1955-56) (Sept. 15) Series 2, No. 3 . G IOlAm.4043 COLOR FAVORITES (15) (1954-55) (lechnicolor) IKeisMies) (Sept. 2) Imaginotion . E (Oct. 7) Red Riding Hood Rides Again . .0 (Nov. 4) AHunting We Won't Go. G 7V2m. 3866 (Nov. 25) Gifts From the Air . G 7m. 3888 (Dec. 9) Mysto Fox . F (Jan. Polar Playmates . F (Feb. 3) Catnipped . O (Feb. 17) Unsure Runts . F (Mar. 10) River Ribber . . O (Apr. 7) Treasure Jest . . G (Apr. 21) Picnic Panic . P (May 12) Mother Hubbo-Hubbo 8m. 3842 7m. 3857 7m. 3888 7ni. 3900 TVira. 3919 7V2ra. 3933 6m. 3947 6Vl2m. 3955 6m. 3966 15ap. 3880 15ep. 3933 7613 Hubbard (June 2} Kukunuts .......... - P . . „.o 15ap. 3982 7614 (June 23) Scary Crows ......... _ F 7615 Uuly 14) Littia Rovar . MOTION PICTURE EXH 6m. 3982 6V2m. 3982 8m. 3995 7m. 4036 o Z o s o o QC 8601 8602 8603 8604 8701 7851 7852 7353 7854 7855 7856 7857 7858 7859 7860 8851 8852 8853 8951 8952 8501 ■O c • S 1 .2 ■ a J- •> -I s O .S “ -S . u • £ c e .2 Ji 5 ? c CO- 0 eS 0 3 0 c- 06 H 06 06 (1955-56) (Sept. 1) Tooth Or Consequences... B 6m. 4036 (Oet. 6) Up 'N' Atom . 0 6m. '•t (Nov. 3) Hot Footlights . '»• (Nov. 11) Rippling Romance . MR. MAGOO (4) (Technicolor) (Oct. 6) Stage Door Mogoo . E 7m. 4057 't SCREEN SNAPSHOTS (19) (1954-55) (Sept. 23) Hollywood Movies ^ March On . 6 iOm. 3843 (Oct. 21) Hollywood Stars On Z Parade . F 9t/im. 3874 (Nov. 18) Hollywood Cowboy Stars F lOV^m. 3947 (Dec. 16) Hollywood Like . F 10m. 3909 ' (Jon. 20) Pennies From Hollywood F 10m. 3919 (Fab. 24) Hollywood Shower Of Stars . F 9m. 3934 ;■ (Mar. 24) Hollywood Fathers . F 10m. 3959 ( (May 5) Hollywood Ploys Golf ... F 9m. 3995 ■ (June 16) Hollywood Beauty . .JP 9m. 4003 3 (July 14) Hollywood Mothers . > (1955-56) ■ (Sept. 22) Hollywood Bronc Busters.. G 9m. 4043 i (Oct. 20) The Great Al Jolson . F 11m. 4057 (Nov. 17) Hollywood, City Of Stars THRILLS OF MUSIC (6) 9 (Reissues) (Sept. 22) Louis Prima and Orch . P 10m. 4043 « (Nov. 10) Buddy Rich and Orch. " UPA ASSORTED CARTOONS (4) (Technicolor) ' (Sept. 8) Christopher Crumpet's r Playmata _ .£ Tin. 4D96 ^ NOVEMBER 9, 1955 THE CHECK-UP Swvtseciton 7 £ s i s p 01 I 1l t£ S i= ^ 0 c WORLD OF SPORTS (10) 0954-55) 7801 (Sept. 16) Argentine Athletics . .. G 10m. 3874 7802 (Oct. 14) Hunting Thrills . . F 9m. 3874 7803 (Nov. 11) Skiing The Andes . . . F 10m. 3909 7804 (Dec. 23) Rasslin' Redskin . . G 10m. 3909 7805 (Jan. 13) Flying Mallets . . F 10m. 3926 7806 (Feb. 17) Aquatic Stars . . F 9m. 3934 7807 (Mar. 17) Fishing Paradise . . F 9m. 3967 7808 (Apr. 28) Barking Champs . . G 9m. 3967 7809 (June 2) Son Ploy .S . . G 9m. 3995 7810 (May 12) Danish Gym-Dandies . . G 9m. 4044 (1955-56) 8801 (Sept. 29) Stable Stakes . . G 10m. 4057 MGM TWO REEL SPECIAL Om RmI CAKTOONt (1«1 CINEMASCOPE CARTOONS (6) (Technicolor) C-731 (Sept. 9) Tom And Cherie (T-J) . E C-732 (Dee. 23) Good Will To Men . E 0-733 ( . ) That's My Money . G GOLD MEDAL REPRINT CARTOONS (Technicolor) W-761 (Sept. 16) The Invisible Mouse (T-J)F W-762 (Oct. 21) King-Size Canary . F W-763 (Nov. 18) Kitty Foiled (T-J) . E W-764 (Dee. 2) What Price Fleadom . F W-765 (Dec. 16) The Truce Hurts (T-J) . G W-766 (Dec. 30) Old Rockin' Chair Tom a-j) . G CARTOONS (6) (Technicolor) (T-J Tom and Jerry) 2) Designs On Jerry (T-J)....E 30) The First Bad Man . E 14) Smarty Cat (T-J) . G 28) Deputy Droopy . G 11) Pecos Pest (T-J) . G 25} Cellbound . E 7m. 4043 8m. 4057 6m. 4057 (14) W-741 W-742 W-743 W-744 W-745 W-746 (Sept (Sept (Oct. (Oct. (Nov. (Nov. P-771 (Oct. P-772 (Dee. PASSING PARADES (6) (Reissues) 7) That Mothers Might Live.. E 9) The Story Of Dr. Jenner. E (6) ROBERT BENCHLEYS (Reissues) B-721 (Sept. 23) How To Sleep . E B-722 (Nov. 4) A Night At The Movies.. ..E 7m. 4042 7m. 4042 7m. 4042 7m. 4043 7m. 4043 7m. 4042 7m. 4036 7m. 4057 7m. 4043 7m. 4057 7m. 4057 7m. 4057 10m. 4043 10m. 4052 10m. 4057 8m. 4057 Paramount CARTOON CHAMPION REISSUES (Technicolor) (12) S15-1 (Sept. 30) The Might Makes Right ... G 8m. 4042 SlS-2 (Sept. 30) The Old Shell Game . G 7m. 4042 S15-3 (Sept. 30) The little Cut Up . G 6m. 4042 S15-4 (Sept. 30) Hep Cat Symphony . G 6m. 4042 S15-5 (Sept. 30) Little Red School Mouse... F 7m. 4042 SI 5-6 (Sept. 30) leprechaun's Gold . E 10m. 4042 S15-7 (Sept. 30) Quack-A-Doodle Doo . F 7m. 4043 S15-8 (Sept. 30) Teacher's Pest . F 7m. 4043 S15-9 (Sept. 30) Tarts and Flowers . G 7m. 4043 S15-10(Sept. 30) Pleased To Eat You . F 7m. 4043 S15-1 1 (Sept. 30) Goofy Goofy Gander . G 7m. 4042 S15-12(Sept. 30) Saved By The Bell . F 6m. 4043 CASPER CARTOONS (6) (1954-55) (Technicolor) B14-1 (Oct. 15) Boos and Arrows . G 6m. 3857 B14-2 (Dec. 3) Boo Ribbon Winner . G 6m. 3887 B14-3 (Jan. 28) Hide and Shriek . G 7m. 3947 B14-4 (Mar. 4) Keep Your Grin Up . G 6m. 3955 B14-5 (May 27) Spooking With A Brogue G 6m. 4002 B14-6 (July 15) Bull Frioht . G 6m. 4051 (1955-56) (6) B15-1 (Oct. 21) Red White And Boo . 6m. B15-2 (Dec. 23) Boo Kind To Animals . 6m. GRANTLAND RICE SPORTIIGHTS (12) R14-1 (Oct. 1) Twin Riding Chumps . G 10m. 3857 R14-2 (Oct. 22) Hot and Cold Glides, Slides and Rides . G 10m. 3857 R14-3 (Nov. 5) Where Everybody Rides... E 10m. 3894 R14-4 (Dec. 10) Boyhood Thrills . G 9m. 3919 R14.S (Dec; 24) The Pike's Peak Arena....F 9m. 3919 814-6 (Fob. 11) Swim and Survive . F 9m. 3947 R14-7 Apr. 8) Baseball's Acrobatic Ace G 9m. 4003 R14-8 (May 13) Tumbling Jamboree . „.F 9m. 4003 R14-9 June 10) High Score Bowling . .G 9m. 4003 R14-10(July 15} San Fernando Riding Champs . . . 9m. R14-11(July 14) Pacific Salmon Parade . F 9m. 4052 R94-12(Sept. 23) Championship Irish Ihoroughbreda . O 10m. 4052 *5 c lx “'I 1= i - IS , ? I S S i Si (1955-56) (6) R15-1 (Oct. 7) Sporting Dogs Afield . . 9m. R15-2 (Nov. 18) A Nation Of Athletes . 9m. HERMAN AND CATNIP CARTOONS (4) (Technicolor) HI 4-1 (Nov. 26) Roll-Rodents . G 7m. 3919 HI 4-2 (Feb. 2) Robin Rodenthood . G 7m. 3947 HI 4-3 (Apr. 8) A Bicep Built For Two . O 7m. 4002 H14-4 (Aug. 5) Mouse Trapese . G 7m. 4051 (1955-56) HI 5-1 (Nov. 25) Mousieur Herman . 6m. NOVEITOONS (6) (Technicolor) P14-1 (Oct. 29) Fido Beto Kapoa . O 6m. 3857 P14-2 (Dec. 17) No Ifs. Ands Or Butts . G 6m. 3919 P14-3 (Feb. 4) Dizzy Dishes E 6m. 3947 PI 4-4 (Mar. 25) Git Along lil' Duckle . G 7m. 4002 P14-5 (June 10) News Hound . G 6m. 4002 P14-6 (July 8) Poop Goes The Weasel. ...G 6m. 4051 (1955-56) PI 5-1 (Sept. 30) Rabbit Punch . 6m. PI 5-2 (Oct. 14) little Audrey Riding Hood 6m. PI 5-3 (Dec. 30} Kitty Cornered . 6m. PAC^AKERS (6) K14-1 (Oct. 2) Drilling For Girls In Texos . O 9m. 3857 K14-2 (Dec. 17) How To Win At The RacesF 11m. 3919 K14-3 (Jon. 21) You're A Trooper . G 10m. 3947 K14-4 (May 20) Five Hundred Horses . F 10m. 4002 K14-5 (June 3) Florida Aflame . G 9m. 4052 K14-6 (June 17) Walk In The Deep . G 10m. 4003 POPEYE CARTOONS (8) (Technicolor) E14-1 (Nov. 12) Privote Eve Popeye . G 7m. 3888 E14-2 (Dec. 10) Gopher Spinach . O 6m. 3888 E14-3 (Jon. 14) Cookin' With Gags . E 7m. 3946 E14-4 (Feb. 11) Nurse To Meet Ya . G 6m. 3955 E14-5 (Mar. 11) Penny Antics . G 8m. 4002 El 4-6 (May 20) Beaus Will Be Beaus . F 6m. 4002 E14-7 (Moy 27) Gift Of Gog . G 6m 4002 E14-8 (July 22) Car-ozy Drivers . G 6m. 4051 (1955-56) (8) El 5-1 (Sept. 30) Mister And Mistletoe . 6m. E15-2 (Nov. 4) Cops Is Tops . 6l/tm. El 5-3 (Dec. 9) A Job For A Gob . 6m. SPEAKING OF ANIMALS CHAMPIONS (4) (Reissues) A1S-1 (Sept. 30) Tain't So . F 10m. 4044 A15-2 (Sept. 30) Monkey Shines . G 9m. 4044 A15-3 (Sept. 30) Be Kind To Animals . E 8m. 4043 A15-4 (Sept. 30) From A to Zoo . E 9m. 4043 TOPPERS (6) M15-1 (Oct. 7) Three Kisses . 10m. M15-2 (Nov. 11) Reunion In Paris . 10m. VISTAVISION SPECIAL Paramount Presents VistoVision . O 20m. 3933 V14-1 (Nov. 5) VistoVi.ion Visits Norway . O 17m. 3899 V14-2 (Apr. 29) Vistavision Visits Mexico E 17m. 3966 VI 4-3 (Moy 27) Vistavision Visits The Sun Trails . 16m. V14-4 (July 1) Vista Visiion Visits Hawaii 17m. VI 4-5 (Aug. 12) VistoVision Visits Japan RKO Two Reel 6ROWN-KIRKWOOD REISSUES (2) 63601 (Sept. 30) Heart Troubles . F 16m. 4041 63602 (Nov. 4} Put Some Money In The Pot . . F 17m. 4041 EDGAR KENNEDY REISSUES (4) 63501 (Sept. 16) No More Relatives . F 18m. 4041 63502 (Oct. 21) How To Clean House F 18m. 4041 63503 (Nov. 25) Dig That Gold . F 17m. 4041 63504 (Dec. 30) Contest Crazy . G 17m. 4040 LEON ERROl REISSUES (4) 63701 (Sept. 9) Wife Tames Wolf . F 17m. 4041 63702 (Oct. 14) Dad Always Pays . G 18m. 4041 63703 (Nov. 18) The Spook Speaks . G 19m. 4041 63704 (Dec. 23) In Room 303 . F 17m. 4041 RAY WHITIEY REISSUES (2) 63401 (Oct. 28) Musical Bandit . F 16m. 4041 63402 (Dec. 2) Bar Buckaroos . F 16m. 4041 RKO-PATHE SPECIALS (8) 63101 (Sept. 9) The Future Is Now . G 15m. 4041 63102 (Oct. 14) Golden Glamour . -.G 15m. 4057 SPORT SPECIALS (2) (1954-55) 53901 (Dec. 10) Football Highlights . . G 151/^m. 3899 53801 (Apr. 15) Basketball Highlights . O i6m. 4036 MY PAL REISSUES (1) 63201 (Oct. 7) Dog Of The Wild . „..0 21m. 4041 63202 (Nov. 11) Pal, Conine Detective .G 22in.4041 I I I |l §9 ? *S 9^ II I I I 13 Gil IAMB REISSUES (2) 63301 (Sept. 23) Groan And Grunt . G 17m. 4041 63302 (Oct. 28) Bashful Romeo . F 16m. 4040 One Reel SCREENliNERS (U 64201 (Sept. 16) Gold *(U. S. only) . O lOViim. 4043 64202 (Oct. 14) Block Cats And Broomsticks . .....E 8m. 4057 64203 (Nov. 11) Make Mine Memories . 64204 (Dec. 9) Teenager On Trial . 64205 (Jan. 6) Her Honor, The Nurse . 64206 (Feb. 3) Fortune Seekers . 64207 (Mar. 2) We Never Sleep . 64208 (Mar. 30) Where Is Jane Doe? . 64209 (Apr. 27) Merchandise Mart . 64210 (May 25) Phonies Beware! . . 64211 (June 22) Emergency Doctor . 64212 (July 20) The Law and the Lab . SPORTSCOPBS (18) 64301 (Sept. 2) Game Warden . F 8m. 4044 64302 (Sept. 30) Gym College . G 8m. 4057 64303 (Oct.::28) Bonefish And Barracuda G 8m. 4057 64304 (Nov. 25) Canadian Carnival . WAIT DISNEY, CARTOONS (12) (1954-55) (Technicolor) ChIp'n Dale; D — Donuia Duck: O— Goofy; M— MJcfcoy Mouse; P— Pluto; F— Figaro; $ — Spedol) 54101 (Oct. 15) Social lion . G 7m. 3857 CAiny CNov t9> Plvino Sauirrel (D) . 6 7m 8887 54115 (Sept. 23) Up A Tree . E 7m. 4043 WAIT DISNEY CINEMASCOPE CARTOONS (6) (1954-55) (Technicolor) 54103 (Jan. 14) No Hunting (D) . E 6m. 3926 54113 (Aug. 19) Bearly Asleep . E 7m. 4042 54114 (Sept. 2) Beezy Bear . E 7m. 4042 WAIT DISNEY CARTOON RE-REIEASES (9) (Technicolor) 54104 (Jan. 28) The Pelican And The Snipe . F 9m. 3939 54105 (Feb. 18) lake Titicaca . E 7m. 3939 54106 (Mar. 11) Contrasts in Rhythm G 8m. 3939 54107 (Apr. 1) Blame It On The Samba G 6m. 3953 54108 (Apr. 22) Chip An' Dale . G 7m. 3966 54109 (May 13) Pedro . G 8m. 3973 54110 (June 10) El Gaucho Goofy . G 8m. 3973 54111 (June 24) Aquerela Do Brasil . G 8m. 3982 54112 (July 15) The Flying Gauchito . E 8m. 4009 WILDLIFE ALBUM (Technicolor) 63001 (Oct. 25) The Whitetail Buck E 27y2m. 4040 Republic SERIALS (4) ..) Dick Tracy's G-Men (Reissue) G 15ep. 4041 7501 7592 7593 7504 7505 7506 (Mar. (Feb. (jan. (Feb. (Jan. 7507 (June 7508 7509 7510 7511 7512 7513 7514 7515 7516 7517 7518 7519 7520 7521 7522 7523 7524 (Aor. (May (Mar. (May (May (Oct. (May (Aug. (July (June (Sept. (July (Sept. (Sept. (Oct. (Nov. (Nov. 7525 (Dm. 6501 (June 20th Century-Fox CINEMASCOPE SPECIALS f Color) ) Tuna Clipper Ship (Tech.) E 17m. 3933 ) Stampede City (Deluxe) G 7m. 3934 ) Birthday Parade (Deluxe) G 10m. 3934 ) Fifth Avenue To Fujiyama (Deluxe) . O 10m. 3919 ) Supersonic Age (Deluxe) G 14m. 3918 ) land Of The Nile (Deluxe) . G 9m. 3991 ) Tears Of The Moon (Deluxe) . E 10m. 3973 ) Isles Of love (Deluxe) G 10m. 3991 ) Punts And Stunts (Deluxe) . G 9m. 3991 ) Pageants And Pastimes (Deluxe) . G 13m. 3967 ) Colorado Holiday (Deluxe) . F 10m. 3991 ) Children Of The Sun (Deluxe) . G 7m. 4009 ) Clear The Bridge (Deluxe) . . . lO*"- ) Sorcerer's Apprentice (Deluxe) . - E 13m. 4008 ) Naughty Mermaids (Deluxe) . F 7m. 4009 ) \Winter Jamboree (Deluxe) . G 10m. 4009 ) Volcanic Violence (Deluxe) . E 9m. 4009 ) That Others May live (Deluxe) . 10m. ) Survival City (Deluxe) . E 10m. 4009 ) Gods Of The Road (Deluxe) . G 10m. 4028 ! Desert Fantasy . 8m. Water Wizardry (Deluxe) iCarioca Carnival (Deluxe) Lady Of The Golden Door (Deluxe) . ) Queea's Guard (Tech.).. I7m. One Reel SEE IT HAPPEN (6) ) Mon Vs. Natuee . O 9m. 4044 NOVEMBER 9, 1955 MOTION PICTURE EXHIBITOR Servisection 8 THE CHECK-UP I s .2 S "•C “I a >- Ol >s < 0 0 o c c o (D *> (A o z W) e O' lA c o E (/) C < 1 0 JZ H 1 u 24- 25- > > • 0 c 0) Z 2 o —is not new for this ruggedly independent THE ATREM AN'S TRADE PAPER: FIRST* • of all industry trade papers to concentrate on a true and com¬ plete coverage of all important Local Territorial Netvs. FIRST* • of all industry trade papers to separate Feature and Short Subject Rei'ieu’s from the general editorial contents, so they could be saved and filed for future reference use. FIRST*** (and still the only) industry trade paper to prepare an "over¬ run” of each review section — and make sets available to its subscribers as Complete Back Film Seasons. FIRST*** (and still the only) industry trade paper to specially prepare print and warehouse for the orders of its subscribers nearly a score of time-saving and system-establishing Theatre Operating Forms and Systems. FIRST*** (and still the only) industry trade paper to specially prepare print and distribute free to any theatreman requesting it arl all-on-one-sheet Booking Calendar. FIRST*** (and still the only) industry trade paper to have an on-the firing-line practical theatreman, experiencing with the reade every changing trend of theatre operation, as its Publisher and Editorial Director FIRST*** (and still the only) industry trade paper to create the inimitabl Check-U p index of all facts about every feature and shor^ reviewed — including aspect ratio, available sound, one line review, tip on bidding, etc£ FIRST*** (and still the only) industry trade paper to actually revievi ALL Features and ALL Shorts, whether domestic or foreign! that are offered for booking to the nation’s theatres. /Vt*2°° per Year FIRST** • of all industry trade papers to introduce the National Releasl Date Chart, marshaling the releases of all companys by monthjj . . you may pay nore . . . buf you nUI never buy better in trade FIRST*** (and still the only) industry trade paper to keep track of a prominent features for the first few months after their national release date, and through The Tip-off on Biisiness, and its "little men”, to report O’l the business they are doing. oaper service: f FIRST*** (and still the only) industry trade paper to prepare and publis the reliable Check List of T-V Features, enabling theatremen t avoid duplicating T-V bookings. JAY EMANUEL PUBLICATIONS, INC. 246-48 N. CLARION ST. PHILADELPHIA 7, PA. FIRST* • of all industry trade papers to recognize the theatre important of confection vending, and to devote a special EXTRA PROFIT DEPARTMENT to the design, maintenance, management and equipment for sue facilities. -and BEST in most things that make a Fine Trade Paper THIS IS THE FIRST TRADE STATEMENT OF \ ITS KIND EVER MADE BY NICHOLAS M. SCHENCK- ''As an exhibitor myself for many years, I think I am justihed in believing that my opinion merits consideration bv theatre men. "I have never before used this means of communicating with showmen so that what I say here obviously comes to vou with the greatest sincerity. "I wish to tell exhibitors that never before in the 35 years of M-G-M’s existence have I seen, within one week, two attractions of such importance at the box-office as 'THE TENDER TRAP’ and TEL CRY TOMORROW.’ "The report has already been published that the audience survey of 'THE TENDER TRAP was the most suc¬ cessful of any theatre poll ever undertaken by Eilm {Conti iiue/i) Research Surveys. This wonderful comedy which stars Frank Sinatra, Debbie Reynolds, David Wayne and Celeste Holm must be seen to be fully appreciated. It is in a class by itself I urge you to see it. ''Time will tell you much better than I about 'I’LL CRY TOMORROW.’ M-G-M had a great story property to begin with, a best-selling novel, the real-life story of the remarkable girl Lillian Roth and her heart-lifting fight to come back from defeat to decency. I wept when I saw this picture. So will you. Our Studio has made a produc¬ tion that will outlast us all. It will be a classic of the screen. Millions of people already know about this cou¬ rageous girl and our picture which tells of her life with frankness and realism, yet with wonderful compassion, is eagerly awaited throughout the nation. I pay tribute publicly to Susan Hayward who plays Lillian Roth and to all who had a hand in the making of "I’LL CRY TOMORROW.’” Sincerely yours, NICHOLAS M. SCHENCK PkKSIDENT, M-G-M PICri RFS FOR CHRISTMAS AND THE NEW Yi HILARIOUS DEAN-AND-.JERRY COIV FOR YOUR AUDIENCE, BIGGEST FC IT’S just about the most gorgeous girl-show since Ziegfeld . . . IT’S just about the laughing-est Martin and Lewis script ever. IT’S the hit that spotlights the most luscious lovelies in Hollywood SHIRLEY MacLAINE, one look at her shape and you know she's got talent! DOROTHY MALONE, another whammo ^ performance from that Battle Cry” girl! IT’S an art — the way Dean and Jerry act around those curvacious models! ■*j(> .J- it AND EVA GABOR one of the most glamorous beauties in the whole world! DY ! THE MOST FUNNIEST iNITA EKBERG, a beautiful piece of ^ ^iwedish cheese cake I ' AL WALLIS PRODUCTION m RDCUTY^ HIGH SHIRLEY MacLAine- Dorothy maiDne EDDIE MAYEhOfF WiT»-> I EVA GABOR • ANITA EKBERG ■ GEORGE ’FOGhORN'WiNSiOW ‘K'OJ*'ecTed by FRANf^ TASHLIN ’ Screenplay by PRANK TASHLIN^ HAL KANTER and HERBERT BAICER. • Adaprabon by CX)N McGU'RE New Songs — Music br Harry Warren Lfrics by JacK, Brooks Color bv TECH r^COUOR ■ MOTION nCTUa n£t¥ SONGS: Innamorata • You Look So Familiar When You Pretend • Artists and Models The Lucky Song • The Bat Lady Produced by LAZAR WECHSLER Directed by FRANZ SCHNYDER Based on the book by Johanna Spyri 'As Christmas attraction at New York's Little Carnegie Theca K^' j It '. '•dMSM mi SLIDING SCALE CONCLUDED Elsewliere in this issue will he found the four and one- half page concluding installment of our detailed and very carefully prepared survey on THE SLIDING SCALE METHOD OF ARRIVING AT A FAIR PRIC¬ ING FORMULA. Added to the initial installment, puhlished in our issue of Novend)er 9, this records for the first time in motion pictiu'e trade paper history, the whole theory, practice, and construction of any SLID¬ ING SCALE. There are no “cards under the table!'* There is no “mumho jumho,” or conjurer’s “trick!” After carefully studying this survey the average theatreman should 1 )e ahle to understand the many ramifications of SLIDING SCALE, as well as any film distrihutor. So, send along any questions you have about THE SLIDING SCALE METHOD. We’ll eith er answer our¬ selves — or we’ll get the answers! A BOW TO SPYROS SKOURAS Whilp: Spyros Skouras has grabbed many a headline and merited many a warm handclasp of friendship during liis years in this business, we doubt very much whether he ever really earned the applause of the nation’s theatre- men more than with his speech before the Allied Con¬ vention in Chicago. Here was a representative group of the smaller theatre- men of the nation. Here were theatrenien wdio had seen little or no profit for a good many years. Here were men who were worried about their investments in one-purpose real estate; about their years in a business that seemed no longer to he ahle to provide them with a livelihood; and about the very financial well-being of their wives and children. Here were the results of high percentage film terms, in low grossing subsequent run and small toAvn theatres, enforceable only through product scarcity. Before their watchful eyes, Spyros Skouras, who had {treviously done much original thinking and blazed many a trail, turned to Bill Cehring of the executive sales staff of 20th Century-Fox and instructed that their fea¬ tures must he sold “flat” at equitable terms to all theatres that gross .$1000 per week or less. Whi le we have received many letters from subscribers, subsequent to A1 Lichtman’s similar statement some months ago, claiming that under interpretation by their branch offices “ffat” meant the average top prices paid for their highest percentage pictures in any particular theatre, we don’t believe that this was the intent of Al or Spyros. These are not men who talk out of both sides of their mouths. Al Lichtman is only the top sales executive. Spyros Skouras is only the president. What branch man¬ ager or salesman will want to pit his judgment of 20th Century-Fox policies against theirs? More power to friend Spyros! He has reiterated and “nailed down” the policy that we know will make manv exhibitors happy. And we now feel that, if there is a theatreman any¬ where who can’t get such consideration from his local branch, he is well within the hounds of good business to direct his case to Bill Cehring. We think history will prove that Bill is stamped from the same courageous and honorable mould as Spyros and Al. A l)ow to a II th ree of them! QUOTE OF OUR TIMES A PROMINENT LAWYER, from an equally prominent law office that has twisted the tail of producer-distributors to the tune of several millions of dollars in the last few years, laughed loud and long at our recent editorial (“THIS IS SALESMANSHIP?”— Oct. 26, 1955). “Asking a customer to hid ‘blind,’ and without an opportunity to see first just what it is he will get if he ‘wins’ the hid, is an ‘open-and-shut’ case. In fact, it is so wide open for somebody to get clobbered that it is tvpical of many of the lawsuits in your business that seem to result from just plain dumbness. “While I can’t ask you to refer to us any sidiscrihers w ho write in and complain about such tactics . . . we will provide good representation to any who do come to us.” We aren’t a lawyer, so we wouldn’t know! But this |n-actic(' of “blind” bidding smells even to a lavman! Jay Emanuel A. jay EMANUEL PUBLICATION. Pounded in 1918. Published weekly by Jay Emanuel Publications. Incorporated. Publishing office: 246-248 North Clarion Street, Philadelphia 7, Pennsylvania. New York: 229 West 42nd Street, New York 36. West Coast: Paul Manning, 9628 Cresta Drive, Los Angeles 35, California. Jay Emanuel, publisher; Paul J. Greenhaigh, general manager; Albert Erlick, editor; George Frees Nonamaker, feature editor; Mel Konecoff, New York editor; Arnold Farber Physical Theatre editor; Albert J. Martin, advertising manager; Max Cades, business manager. Subscriptions: $2 per year (52 issues); and outside of the United Stotes, Conada, and Pan-American countries, $5 per year (52 issues). Special rotes for two and three years on application. Entered as second clast matter at the Philadelahia, Penntvivanio, post office. Address letters to 246-48 North Clarion Street Philadelphia 7, Pennsylvenio 8 MOTION PICTURE EXHIBITOR CAN NEWS (Trade Headlines Of The Issue) Deaths Colonel William McCraw, Variety In¬ ternational executive director, dies (page 10). Financial Decca eai*nings show an increase (page 21). International International producers organization bars Iron Curtain units from membership (page 18). Legal Defense witnesses deny conspiracy charges in 16mm. suit (page 21). Mel KonecofF Paramount sells 2,000 shorts to TV: Samuel Goldwyn, Jr., and Henry Gins¬ berg discuss their production plans; and other happenings are commented upon (pages 8 and 21). Organizations National Allied, convening in Chicago, raps the expansion of divorced circuits, quits COMPO, rejects arbitration, and decides to press for federal industry regu¬ lation page 9). Motion Picture Pioneers honor Herman Robbins (page 10). IPA reelects Bert Nathan as president and changes its name (page 10). TESMA names Lee Jones as president (page 10). Results of 10 Variety Club elections (page 21). Production Hal Makelim reveals at Allied’s Chicago convention that the first feature under his plan of guaranteed playdates is com¬ pleted (page 10). Technical Exhibitors at National Allied’s conven¬ tion see a demonstration of 20th-Fox’s new Cinemascope (page 9). I N P B X \'oLUME 5S, Number 3 November 16, 1955 Section One Editorial . 7 New York By Mel Konecoff . 8 The Sliding Scale (Part Two) 12 Showmanship Sweepstakes . 18 News Of The Territories 21 Extra Profits EP-l — EP-8 Section Two The Servisection SS-1 — SS-4 Feature Reviews on: “Toughest Man Alive” (Allied Artists); “A Guy Named Joe” (MGM); “Honkv Took” (MGM) ; “Billy, The Kid” (MGM) “Thirty Seconds Over Tokyo” (MGM) ; “Artists And Models” (Paramount); “The Rose Tattoo” ) Paramount); “Johnny Stool Pigeon” 'U-D; “Kiss The Blood Off My Hands” (U-I); “Running Wild” (L-I) ; “Taran¬ tula” (U-1); “Dr. Knock” (Lewis); “The Beast With 1,000.00(1 Eyes” ( American Releasing) . Henry Ginsberg, producer, in association with director George Stevens of Edna Ferber's "Giant" for Warners, recently held a press con¬ ference at the home office in New York City; and among those on hand was Mel Konecoff, MOTION PICTURE EXHIBITOR, and his ever¬ present pipe. NiW YORK By Me! Konecoff LAST WEEK we saw demonstrated at the 20th-Fox home office the excerpts from the 55mm. filmed “Carousel, re¬ duced and projected in 35mm. Cinema- Scope, and it looked great to us. It had new clarity and fineness of detail rarely seen. It also made every seat in the large auditor¬ ium a perfect one. De¬ tails can be found elsewhere in this issue, but we just wanted to vent our enthusiasm somewhere. It makes CinemaScope better than ever before. In¬ cidentally, the demonstration gave the audience quite an appetite to see the whole feature, which shapes up as a sure winner. TV IN SHORTS: We learned that Para¬ mount Pictures last week finally sold 2,00{> of its shorts for use on television. They were released between 1927 and 1950 and sold to UM and M, a triumvirate cor¬ poration consisting of United Film Service of Kansas City, Motion Picture Advertis¬ ers of New Orleans, and Minot TV of New York. The final figure was well under the $4,000,000 bandied about for some time. A1 Schwalberg acted as intermediary between Paramount and the TV film companies. Included in the assortment were early band and vocal shorts which featured Bing Crosby and others, the George Pal Puppetoons, Betty Boop Car¬ toons, Little Lulu Cartoons, the Grantland Rice Sportlights, Burns and Alien series, an Eddie Cantor series, and some subjects made by Bob Benchley. PRODUCERS PARAGRAPHS; Samuel Goldwyn, Jr., a chip off the old block, is going in for producing in a big way, with three features lined up for 1956 and one set thus far for 1957. No special pro- BROADWAY GROSSES (As of this Monday) The Ups And Downs New York — The first-runs on the Main Stem had up and down business over the week-end. according to the product being offered. Of course, “Guys And Dolls,” Capitol, led the grosses parade at upped admission scale. According to usually reliable .sources reaching Motion Picture Exhibitor, the breakdown was as follows: “Sincerely Yours" (Warners). Paramount drooped to $21,000 in the last six days. “The View From Pompey’s Head” (20th- Fox). Roxy reported $19,857 for Friday. Saturday, and Sunday with the .second session dropping to $32,000. “The Tender Trap" (MGM). Radio City Music Hall, with stage show, opened to 8113.000 for Thursday through Sunday, with first week heading toward $165,000. “The Desperate Hours” (Paramount). Criterion was down to $17,000 on the sixth week. “Guys And Dolls” (Goldwyn-MGM). Capitol, at an uoned scale, was sure to hit $170,000 on the second week. “* D«ed A Thousand Times” (Warners). Globe had a 815.000 opening week. “Gentlemen Marry Brunettes” (UA). Mayfair dropped to $19,000 on the third week. “Rebel W'ithout A Cause” (Warners). Astor announced a $37,000 third week. “Big Knife” (UAL Victoria expected the opening week to tally $18,000. “The Tall Men” (20th-Fox'). Loew’s State jumped to $18. .500 on the fifth week. cesses will be used, but rather method of presentation will depend on subject mat¬ ter, which he considers all-important. To roll next year are “The Sharkflghters” (CinemaScope and color), “The Dancing Detective.” and “The Proud Rebel.” 1957 will see “Shore Leave,” based on the Fred¬ erick Wakeman novel, filmed. Whether all will be UA raleases has not been deter¬ mined. He has completed “Man With A Gun,” which UA is releasing and ha« financed, with director Dick Wilson and lead Robert Mitchum having pieces of the film along with him. The suspense western is being sold via personal appear¬ ances by Goldwyn who is meeting with press and exhibitors in cities across the countiy since he believes that a film must be followed with extra effort beyond the point of sale. He has appeared on TV. He opined that subscription TV has got to come, and when it does the producer’s share should be big. Henry Ginsberg, who produced “Giant” in association with director George Stev¬ ens and author Edna Ferber, partners in the venture for Warners release, was in town last week and reported that the film is being cut and that it should be re¬ leased before next summer, running ap- proxibately two-and-one-half hours. It’s filmed in WamerColor and standard size because of the intimacy of the story, with Warners wholly financing the production. (Continued on page 21) Konecoff November 16, 1955 MOTION PICTURE EXHIBITOR 9 Allied Quits COMPO, Vetoes Arbitration Convention Raps Distribution Policies, Agrees To Press For Federal Regulation Of Film Rentals; TOA Also Hit Chicago — National Allied took the gloves off last week at what President Rube Shor called a “fighting” convention, and before the smoke of battle had cleared, it was obvious that a wide divergence of opinion existed between Allied and TOA on almost every point with the exception of toll-TV and the World Series, which they agree should not be presented in theatres over a closed circuit. Of prime concern to National Allied was the expansion of divorced circuits through the acquisition of conventional and drive-in theatres and the building of new sites. Other important business trans¬ acted by the convention included unani¬ mous rejection of the proposed Levy- Schimel arbitration draft, described by general counsel Abram Myers as “worse” than the 1952 version rejected by Allied; withdrawal of National Allied from COMPO because that group had become, in the words of Wilbur Snaper, Allied’s representative on the governing COMPO triumvirate, “the masters of the tools, instead of the tools of the masters”; hearty endorsement of the views of Colonel H. A. Cole, tax fight leader, who opined that this was not the time to press Congress for repeal of the federal admissions tax; an optimistic report by Trueman Rem- busch that the Committee Against PAYS TV, led by a united Allied-TOA group, had successfully swung public opinion, with mail to the FCC at times reaching proportions of 15 to 20 to one against “coin-box” video; and reaffirmed its de¬ cision to petition the government for relief through Federal regulation of film rentals. The resolution adopted by the conven¬ tion on divorced circuit expansion, offered by Ernest T. Conlon of Michigan and pre¬ ceded by a report on the problem by Nathan Yamins, detailed the assurances that National Allied will seek from the Attorney General and the Department of Justice to protect the independent exhibi¬ tor. In all cases, the measure states, where a divorced circuit applies for permission to expand, independent theatremen in the affected area should be notified at once and granted 60 days in which to prepare and submit their arguments in opposition before a government decision is reached. If, the resolution further states, the De¬ partment grants such an application in spite of independent opposition, then it should recommend to the Court that the protesting exhibitors have full opportunity to be heard in court, and that the Attor¬ ney General be requested to make sure that such acquisitions do not tend to restore the monopolistic powers of the circuits. In the event that adequate assur¬ ances cannot be obtained from the Gov¬ ernment, the convention resolved that Allied should try to intervene in the Paramount case or seek Congressional hearings. In the meantime, it was deter- minted that local Emergency Defense New Cinemascope Process Seen By Allied Delegates _ Such scurrying about in a theatre you never did see. Darryl Zanuck, 20th -Fox production chief, had just issued a screen invitation for the delegates to the National Allied con¬ vention in Chicago to move about while viewing the demonstration scenes from “Carousel” in 20th-Fox’s new 55mm. CinemaScope process re¬ duced to 35mm. prints. Spyros Skouras, company president, had promised us something wonderful, and we were certainly not disap¬ pointed. The wide-screen at the Ori¬ ental was filled with a picture of superb clarity, definition, and color. Alt signs of grain were absent. I moved to the front row and took the furthest seat on the right. I have never seen a full feature from such a spot, but I could have watched all of “Carousel” from that vantage-point with no trouble at all. There was no distortion. In certain scenes, the background, sharply in focus, created some illu¬ sion of depth. All in all, the newest CinemaScope advance made quite an impression. Oh yes, “Carousel” shapes up as quite a musical. — The Editor Committees be responsible for reporting any attempts by the circuits to invade an area. S. J. Goldberg, reporting on film clinics, indicated that the major problem facinr small theatres is that current print and pricing policies make it impossble for them to obtan pictures soon enough to take advantage of their full drawing power. The drive-in clinic, in turn, complained that ozoners are unable to obtain product during off months, and it was recom¬ mended that the Emergency Defense Com¬ mittee continue its efforts to obtain relief. In a vote taken at all but one of the clinics, Warners was dubbed the most disliked distributor, with Paramount a close second. Goldberg said the conclusion to be drawn is that groups without buy¬ ing power are lost. Program Approved For EDC Includes Local "Watchdogs" Chicago — A program to increase the effectiveness of the National Allied Emergency Defense Committee was dis- Sorry . NO Letters! This will acknowledge the hundreds of letters from interested subscribers in nearly all States, in Canada, and else¬ where, — on a dozen or so different indus¬ try subjects, — all of which deserve publi¬ cation in our usual ''LETTERS'' page. But we just can't afford the space! Due to the SLIDING SCALE survey in this issue, we are stretching at the seams to hold all of our usual features and services. So bear with us, won't you? THE EDITORS 35 mm, Release Prints Still General Practice Chicago — American producers are agreed almost 100 per cent, that 35mm. produc¬ tion has become inadequate for wide screens, but they have no intention of scrapping 35mm. release prints of the wide-screen entries which can be pro¬ jected with standard equipment, according to L. W. Davee, engineering director, Centui-y Projector Corporation, New York, in his address last week to a joint equip¬ ment clinic held during the TESMA- TEDA-IPA-National Allied sessions here. Davee declared that negative areas, whether they are 70, 65, 55mm., or what¬ ever, will be reduced to standard prints as the general practice for many years to come. The larger filming processes will not affect the general pattern of exhibition, Davee stated, and wide-film techniques will not be adopted as standard. No pro¬ ducer, he added, considers more than 25 or 50 wide-film theatre installations, but such roadshows as “Oklahoma!” in Todd- AO will be an impetus to the business. The engineer also told the clinic that optical sound has reached its limitations and that development of stereo multiple sound reproduction is the next step to enrich screen entertainment. He said that six charmel sound, such as that used in “Oklahoma!” has no exclusive claim on that process and similar reproductions will be available to all theatres. Experts on the clinic panel included Ross Snyder, Lanny Satz, Fred Aufhauser, Jack O’Brien, J. A. Featherston, A1 Bou- douris, F. C. Dickely, Arthur Hatch, J. R. Johnson, and F. W. Keilhack. {Continued on page 18) closed at the end of the association’s con¬ vention here last week. The plan was sub¬ mitted by Irving Dollinger, an EDC mem¬ ber, and adopted as the convention learned that the Senate Small Business Commit¬ tee will start hearings on complaints against the film companies beginning on Jan. 25. The principal provisions of the plan are that each local Allied unit will name a member to seiwe as “watchdog,” to in¬ sure that local exhibitors get equal treat¬ ment from distributors; should it prove impossible to solve a problem on the local level, assistance of a national officer will be sought, who will take up the matter with the general sales manager of the company involved; a fund of $200,000 will be raised to operate the program; and the local EDC will serve as a source of information that might be needed for the Washington hearings. Benjamin Berger, EDC chairman, will work with general counsel Abram F. Myers on the “mechanics” of the Senate parleys, and Berger vowed that Allied will go ahead with its plan to press for Federal legislation regulating rentals. The only remedy, according to Berger, would be the sale of pictures to each exhibitoi according to his ability to pay. November 16, 1955 10 MOTION PICTURE EXHIBITOR 500 Veteran Industryites Honor Herman Robbins A t Pioneer Dinner New York — Some 500 vetei’an industry¬ ites gathered from all over the world to attend the 17th annual showmanship din¬ ner at the Waldorf-Astoria recently and to pay tribute to Herman Robbins, chair¬ man of the board, National Screen Serv¬ ice, who was selected by the organization as Pioneer of the Year. The event was marked by a minimum of speeches. Insead, after close to 50 in¬ ductees were sworn into the organization, the majority of the program was devoted to an entertaining presentation, “Mister Robbins,” with stars of the entertainment world presenting in humorous fashion the life of the guest of honor. Robbins was touched and proud of the honors accorded him and after accepting the designating plaque from Ned Depinet, chairman of the dinner, he recounted the history of the Pioneers, which came into being 17 years ago. He particularly dwelt upon the section of the organization known as the Pioneer Foundation, which attempts to take care of needy pioneers in the industry, and he requested as much financial help as possible from those present and unavoidably absent. Welcoming speeches by foimder Jack Cohn, who announced that the organiza¬ tion had grown to 1,100 over the years, and Depinet were short. TV commentator John Daly acted as narrator and moderator to a cast that included Alan Dale, Dane Clark, Lee Bowman, Benny Goodman, Jack Balance, Dorothy Samoff, Ed Fay, Dennis James, Nina Foch, Dolores Wilson, Betsy Palmer, Kitty Kallen, Rita Gam, Stubby Kaye, Jack Russell, and the Goldwyn Girls. The show was written and directed ably by Mort Sunshine, ITOA and Independent Film Journal, with an assist by Charlotte Gross. Sid Castle, Hal Danson, and Mar¬ vin Kirsch were lauded from the dais for their assistance. Aboard the dais were Charles Alicoate, Richard Altschuler, Barney Balaban, Ro¬ bert Benjamin, Harry Brandt, Max A. Cohen, Jack Cohn, George F. Dembow, Sam Dembow, Jr., Ned E. Depinet, Jay Emanuel, Gus Eyssell, Ed Fay, Charles Feldman, Frank Folsom, William J. Ger¬ man, Leonard Goldenson, Abel Green, Harry Kalmine, Ai'thur Krim, The Very Rev. Msgr. Thomas A. Little, A1 Licht- man, Arthur Mayer, Don Mersereau, Abe Montague, John J. O’Connor, Robert J. O’Donnell, Hon. Ferdinand Pecora, Sam Pinanski, Martin J. Quigley, Charles M. Reagan, E. V. Richards, Jr., Sam Rinzler, Herman Robbins, William F. Rodg.rs, George Schaefer, A1 Schwalbei'g, Sol A. Schwartz, Gradwell Sears, Spyros P. Skouras, Joseph Vogel, and Adolph Zukor. Governors Hail Awards New York — Governors Stratton of Illi¬ nois and Ribicoff of Connecticut have is¬ sued proclamations designating Nov. 17-27 as Audience Awards Week, it was an¬ nounced last week by COMPO. Similar proclamations were on the desks of Gov¬ ernors Harriman, New York, and Leader, Pennsylvania. IPA Reelects Nathan; Changes Name To PCA _ CHICAGO — Bert Nathan, Theatre Popcorn Vending Corporation, Brook¬ lyn, N. Y., was re-elected president. International Popcorn Association, it was announced last week at the asso¬ ciation’s annual convention held here in conjunction with the TESMA- TEDA-IPA trade show and the Na¬ tional Allied annual meeting. The membership approved a pro¬ posal of the board of directors that the name of the group be changed to the Popcorn and Concessions Associa¬ tion, in recognition of theatre and other concessionaires who have con¬ tributed to the growth of IPA ac¬ tivities. Nat Buchman, Cambridge, Mass., was named head of the IPA theatre concessions segment, succeeding Lee Koken, RKO Theatres concessions director, who retired automatically. Jim Toover, Martin Theatres of Georgia, was elected junior chairman of the division. Emphasized in the convention par¬ leys was the inadequancy of refriger¬ ation for concession items at both conventional theatres and drive-ins. Current Film Famine Rapped By Rosen New York — The industry can not “put its best foot forward” at a time when home television is offering tempting fare to its audience because the fall releasing schedule of major companies falls short of necessity, it was asserted last fortnight by Stanley Warner vice-president Samuel Rosen. He said that there is a product “famine” right now and that S-W feels that distribution should be releasing superlative product at present instead of choosing the “peak market” for them¬ selves despite the predicament of exhibi¬ tion. Rosen said that he referred to re¬ leases in general for September, October, and early November, tempering his criti¬ cism with optimism concerning film busi¬ ness as a whole. Current business, the executive said, has not been up to expectations, although SW organization is doing everything pos¬ sible to bring patrons into theatres. He added that business expresses itself as the result of a product shortage. Concerning the Todd-AO production of “Oklahoma!” a possible competitor for Stanley-Warners Cinerama, Rosen said that he welcomes any innovation which advertises the in¬ dustry at its best. Concerning J. Arthur Rank charges that U. S. exhibition turns its back on British pictures, he said that American theatremen would welcome British pictures in any number if they were tailored for a “mass market,” em¬ phasizing his own demand for more prod-, uct. He revealed, in closing that “Seven Wonders Of The World,” the latest Cine¬ rama opus, is nearing completion. Variety Exec Director CoL McC row Dies McCraw Dallas — Judge William McCraw, 59, “'executive director. Variety Clubs Inter¬ national, died at his home here last week. Known affectionately to thousands of show¬ men throughout the world as “The Colonel,” he played an impor¬ tant part in Interna¬ tional Variety’s growth. Judge McCraw as¬ sumed the position of executive director in 1945 and held it until 1954, when he re¬ verted to inactive status to accept an appointment as Judge of the Special Criminal District Court, Dallas. George Hoover, international chief barker stated, “The world of entertain¬ ment has lost a great and good friend,” when informed of Judge McCraw’s death. At the age of 19, McCraw passed the Texas bar examinations and became a practicing attorney. Soon after, he served with honor as an infantry officer during World War I. In 1926, he became District Attorney here, a position which he held for six years. In 1933, he entered into a law partnership with former Supreme Court Justice Tom Clark, and later be¬ came the state Attorney General. Funeral services were held for Judge McCraw at Temple Baptist Church. Ho is survived by his widow, Louise. RKO Firms Merge New York — RKO-Pathe, Inc., and The Van Buren Corporation were merged last fortnight into RKO Radio Pictures, Inc. The production and other activities here¬ tofore conducted by RKO-Pathe, Inc. will of course continue as a separate depart¬ ment of RKO Radio Pictures, Inc., under the supervision of Jay Bonafield, for¬ merly executive vice-president of RKO- Pathe, Inc. and of his assistant, J. Doug¬ las Travers. Also, Rutgers Neilson has resigned as foreign publicity manager. TESMA Elects Jones Chicago — Lee Jones, sales manager, Neumade Products Corporation, New York City, was elected president. Theatre Equipment and Supply Manufacturers Association, Inc., succeeding Fred C. Matthews, who now becomes honorary member of the board of directors for four years. Tom LaVezzi, LaVezzi Machine Works, Chicago, was elected vice-presi¬ dent, to succeed Larry Davee, Century Pi’ojector Corporation, who was elected to the board. First Makelim Film Ready Chicago — Four thousand exhibitors are participating now in his production plan, Hal Makelim told delegates at the Allied States Association convention last week. He reported that the total investment in the plan now totals $600,000, and that additional funds are desperately needed. Makelim announced that his first produc¬ tion under the plan, “The Peace-Maker,’’ will be in release by the first of the year. November 16, 1955 THE EYES OF THE INDUSTRY ARE ON GUYS AND DOLLS'! An Editorial by Martin Quigley in Motion Picture Herald, Issue of November 12, 1955 — BOMBSHELL ! An attraction of atomic-like impact came to Broadway over the past week-end — Samuel Goldwyn’s cinematographic cre¬ ation of the times and types and tunes of "Guys and Dolls.” The court of last resort — the paying customers — were heard from, first on Friday over the pelting rain and shrieking wind of an Autumn storm and, again and again, in an increasing crescendo on Saturday and Sunday. At the conclusion of the week-end the bulging box office revealed a rate of income never previously matched on Broadway. This impressive development tells in unmistakable terms its own story of Samuel Goldwyn’s masterful design and execution in showmanship. It has in addition a heart-warming message to the business of motion pictures at large. It is renewed proof of the responsiveness of the public to the successful realization of an attraction that, making no com¬ promise with mediocrity, reached relentlessly for the stars. BOX-OFFICE HISTORY WILL REPEAT! Boston, Astor Theatre, now playing. Chicago, Chicago Theatre, now playing. Philadelphia, Randolph Theatre, now playing. Washington, D. C., Keith Theatre, opens November 16. San Francisco, Stage Door, opens November 17. Los Angeles, Paramount (Hoi.), opens November 22. Detroit, Adams Theatre, opens November 24. 12 MOTIONPICTUREEXHIBITOR Continuing:— THE SLIDING SCALE METHOD . . . of arriving at A FAIR FILM PRICING FORMULA PART TWO of a very sincere effort by MOTION PICTURE EXHIBITOR to bring peace to this business SUMMARY OF DATA ALREADY COVERED IN NOV. 9 ISSUE: 1. A general discussion of current conditions and the need for A LIVE-AND-LET-LIVE FILM PRICING FORMULA. 2. What is ALLOWABLE OVERHEAD, and why an AUDIT is necessary if overhead is to be a part of the film pricing formula. 3. What are PLAYING TIME UNITS, and how such units can be applied to both the Overhead and the Gross of any playdate. 4. The theory and objective of the SLIDING SCALE Film Pricing Formula. How it lends itself to ARBITRATION of difference. e Explanation and Construction of Three Different SLIDING SCALE Methods Generally speaking, all SLIDING SCALE selling formulas are based on overhead, and are the same in operation and intent, with the only variable being the profit percentage basis on which the theatre will be permitted to operate. Some very optimistic scales that we have inspected permit the theatre to keep the same profit as the film price, which is the same as saying a straight 50-50 “partnership” after the overhead has been recouped. That would be a most unusually favorable deal that any theatreman would jump at in this present day and age. Hoping to com¬ plete any such arrangement however is so far into the realm of dreams that any discussion here would be a waste of space. The more common “slides” are as fol¬ lows: (A) Under which the theatre is allowed to keep as Profit a sum equal to 50% of what is paid to the distributor as Film Rental. (B) Under which the theatre is allowed to keep as Profit a sum equal to 33%% of what is paid to the distributor as Film Rental (C) Under which the theatre is allowed to keep as Profit the same % of what is paid to the distributor as Film Rental, as that Film Rental relates to the Boxoffice Gross. Following determination of which of these “slides” will be acceptable to the distributor, the next point for decision is whether the percentage “steps,” govern¬ ing the slide range (between 20%' and 50%), will be at 1% intervals or at 2%% intervals. It would be possible to lAse in¬ tervals of a fraction of a percentage point, but this would prove to be more time consuming than it was worth, and just a matter of splitting hairs. It would also be possible to use intez’vals of 5%, but this might be considered just a little too loose. Normal “steps” in general use are either 1% or 21/2%, with the former the most common. With ALLOWABLE OVERHEAD ac¬ cepted by the distributor, with agreement on the PLAYING TIME UNITS that will control, with a determination of which of the three “slides” (A, B or C) will be allowed, and with a decision on the per¬ centage “steps” on which the “slide” will operate, the rest is just mathematics. Be¬ cause of variables in one or more of these four points, particularly in overhead that is seldom alike in any two theatres, any SLIDING SCALE is more or less tailor made for the particular theatre; but all of the ingredients are here. Just to start, let us presume that you have a theatre in a seven day town and that your overhead has been audited and allowed at $780.00 per week, or $78.00 per playing time unit, with Saturday and Sunday each worth 2^/2 units. The distri¬ butor agrees to let you operate under Slide “A” (retaining 50% of the film rental as profit), and steps are to be at 1% intervals. To set up the gross, at which you would pay a 20% film rental, with one half of that (10%f of gross) as theatre profit, overhead would obviously represent the remaining 70%;. By dividing 70% into the 100 Vc which represents the gross, you arrive at a relationship or ratio of 1.429. Multiplying your overhead unit of $78.00 by 1.429 you arrive at a gross unit of $111.46, or a weekly gross of $1,114.60. (Checked out: 20% of $1,114.60 equals $222.92 of film rental; one half of that film rental equals $111.46 of theatre profit; add these two items to $780.00 of overhead; and the total is $1,114.38). For a date that represents only three playing time units (i. e. Monday, Tuesday and Wednesday), multiply the gross unit of $111.46 by three, or $334.38. For a date that represents only four and one-half playing time units (i.e. Thursday, Friday and Saturday) multiply the gross unit of $111.46 by four and one-half or $501.57. But at this particular SLIDING SCALE “A,” whenever a gross unit of $111.46 is reached, you pay 20% for your film. To set up the gross, at which you would pay a 21% film rental, and earn one half of that (icy2% of the gross) as theatre profit, overhead would only represent the remaining 681/2%- of the gross. By divid¬ ing 681/2% into 100%; you arrive at a ratio of 1.460. By multiplying your overhead unit of $78.00 by 1.460 you arrive at a gross unit of $113.88 or a weekly gross of $1,138.80. So at this particular SLIDING SCALE “A,” whenever a gross unit of $113.88 is reached, you pay 21%. for your film. Now to take a big jump, to set up the gross under this SLIDING SCALE “A” at which you would pay 41% film rental, and earn one half of that (201/2% of the gross) theatre profit, overhead would only represent the remaining 381/2% of the gross. By dividing 881/2% into 100%r you arrive at a ratio of 2.597. By multiplying your overhead unit of $78.00 by 2.597 you arrive at a gross unit of $202.57. So at this particular SLIDING SCALE “A,” whenever a gross unit of $202.57, or a weekly gross of $2,025.70, is reached, you pay 41% for your film. (Checked out: 41% of a $2,025.70 gross equals $830.54 as film rental; one half of that (201/2% of the gross) equals $415.27 as theatre profit; add these two items to $780.00 of overhead; and the total is $2,025.81) . In any use of percentage figures, even to decimal-point-three-times, there are certain to be discrepancies of a few pen¬ nies in any ultimate total. This is not important to the distributor or to the theatre, for its is a very minor “break¬ age” that benefits one or the other just about an equal number of times. If this were your theatre, you could now work out a complete chart of the grosses under SLIDING SCALE “A,” at each 1% step, so that in operation you would only need to refer to your chart instead of doing individual mathematical computations. (NOTE: Actual “ROBOT” CHARTS for the three Slides, “A,” “B,” and “C,” and at 1% and 21/2 %r steps be¬ tween 20% and 50%, will be presented in the following chapter) . It also should be noted that, should your chart be mislaid or unavailable, it is always possible to figure backwards from the gross and to arrive at the film rental and profit. As an example, let us take the last gross to be checked out under this Slide “A.” Suppose we know that the gross is $2,025.70 and that the overhead is $780.00. By dividing the gross into the overhead we can determine what percentage the latter bears to the former or 38V2%. This leaves us 611/2% or $1,245.81 to be divided two thirds for film rental ($830.54) and one third for profit ($415.27). As gross varies through pennies and dollars, you pay off at the percentage point on your chart that is nearest to the particular gross. We noted earlier that a gross unit of $111.46 paid off at 20%, while a gross unit of $113.88 paid off at 21%. The dividing line would be $112.67, with 20% paid under that line, and 21% paid over that line. Once again, the “breakage” favors the distributor just about as often as it favors the theatre. Now let us see how Slide “B” (retain¬ ing 33 Vs % of the film rental as profit) would work out on these same film deals. The gross at which you would pay a 20% film rental with one third of that, or 6%%, as theatre profit, would leave 73 % %- as representing the overhead unit of $78.00. Dividing 73%% into 100% of the gross, you arrive at a relationship or ratio of 1.364. Multiplying the overhead unit of $78.00 by 1.364 you arrive at a gross unit of $106.39, or a weekly gross of $1,063.90, under SLIDING SCALE “B.” November 16, 1955 MOTION PICTURE EXHIBITOR 13 (Checked out: 20% of $1,063.90 equals $212.78 film rental; one third of the $212.78 film rental equals $70.93 theatre profit; add these two items to $780.00 of overhead; and the total is $1,063.71) . The gross at which you would pay 21% under SLIDING SCALE “B” is still easier. Film rental representing 21%, theatre profit would represent 7%, and overhead the remaining 72%. 72 divided into 100 would produce a ratio of 1.389. Multiply¬ ing the known overhead unit of $78.00 by 1.389 will produce a gross unit of $108.34, or a weekly gross of $1,083.40. 21% of this gross would be a $227.51 \yeekly film rental, and one third of the film rental, or $75.84, would be the weekly theatre profit. And let us see what would happen at that mythical 41%; film rental under SLIDING SCALE “B.” We know that the theatre profit will be one third of that or 13%%, and that the two will total 54%% of the gross. So overhead would be the remaining 45%% and divided into 100% equals a ratio of 2.206. Based on an over¬ head unit of $78.00, the gross unit would therefore need to be 2.206 times $78.00, or $172.07, or a weekly gross of $1,720.70. 41% would produce a $705.49 weekly film rental, and one third of that film rental, or $235.16, would be the weekly theatre profit. Total $1,720.65. Slide “C” produces the greatest variance, because it is actually a double slide, with both the film rental and the theatre profit as variables, that move one point at a time or two and one half points at a time. Under Slide A and B, only the film rentals were a slide and the theatre profits bore fixed percentage relationships to them. Under Slide C, when the film rental is 20% of the gross, the theatre profit is only 20% or one fifth of that film rental. As the film rental moves to 21%, the theatre profit moves to 21% of that film rental. And so on, up and up, so that at our mythical 41% film rental the theatre profit is 41% of that 41%. From this it can be seen that, from the standpoint of theatre profit, while Slide C minimizes profit on the small grossing pictures, it produces a better share than Slide B as soon as the film rental passes 33%%, but only equals Slide A at a film rental of 50%,. Applying our three hypothetical grosses, necessary to the earning of 20% , 21% and 41% film rentals, to SLIDING SCALE “C”, we must re-emphasize that theatre profit is not a fixed percentage of such rentals. At a 20% film rental, the theatre profit would be 20%- or one-fifth of that 20%, or 4%. Film rental and theatre profit would therefore total 24%, so that over¬ head would represent 76% of the neces¬ sary gross. 76% divided into 100 %i would equal a ratio of 1.316 under SLIDING SCALE “C.” Multiplying the overhead unit of $78.00 by 1.316 would produce a gross unit of $102.65, or a weekly gross of $1,026.50. (Checked out: 20% of $1,026.50 equals a $205.30 film rental; 20% of that film rental equals a $41.06 theatre profit; and add these two to the overhead of $780.00 and you arrive at a gross week of $1,026.36). To set up the gross under SLIDING SCALE “C,” at which you would pay a 21% film rental, and earn 21% of that film rental (4.4% ) as theatre profit, we can see that with these two representing Chart No. 1 SLIDING SCALE "A" (50% of the Film Rental to be retained as Theatre Profit) RATIO UNIT GROSS** FILM RENTAL % THEATRE PROFIT % of Gross of Gross*** Unit Overhead X 1.429 = 20* 10.0 Unit Overhead X 1.460 = zz 21 10.5 Unit Overhead X 1.493 = zz 22 11.0 Unit Overhead X 1.509 — = 221/2* 11.25 Unit Overhead X 1.527 = = 23 11.5 Unit Overhead X 1.563 rz zz 24 12.0 Unit Overhead. X 1.600 zz = 25* 12.5 Unit Overhead X 1.639 = = 26 13.0 Unit Overhead X 1.681 =:= zz 27 13.5 Unit Overhead X 1.702 1= = 27 1/2* 13.75 Unit Overhead X 1.724 = 28 14.0 Unit Overhead X 1.770 zz zz 29 14.5 Unit Overhead X 1.818 zz zz 30* 15.0 Unit Overhead X 1.869 zz = 31 15.5 Unit Overhead X 1.923 zz 32 16.0 Unit Overhead X 1.951 zz zz 321/2* 16.25 Unit Overhead X 1.980 = zz 33 16.5 Unit Overhead X 2.041 IZ zz 34 17.0 Unit Overhead X 2.105 =: zz 35* 17.5 Unit Overhead X 2.174 zz = 36 18.0 Unit Overhead X 2.247 zz — 37 18.5 Unit Overhead X 2.286 zz zz 371/2* 18.75 Unit Overhead X 2.326 = zz 38 19.0 Unit Overhead X 2.410 = 39 19.5 Unit Overhead X 2.500 zz 40* 20.0 Unit Overhead X 2.597 zz 41 20.5 Unit Overhead X 2.703 zz — 42 21.0 Unit Overhead X 2.759 IZ = 421/2* 21.25 Unit Overhead X 2.817 z; zz 43 21.5 Unit Overhead X 2.941 z; =z 44 22.0 Unit Overhead X 3.077 z: = 45* 22.5 Unit Overhead X 3.226 zz z: 46 23.0 Unit Overhead X 3.390 zz = 47 23.5 Unit Overhead X 3.478 =Z zz 471/2* 23.75 Unit Overhead X 3.571 zz = 48 24.0 Unit Overhead X 3.774 zz zz 49 24.5 Unit Overhead X 4.000 = — 50* 25.0 * Indicates steps at intervals of 2V2%r. Interlaced in this manner, the same “ROBOT"’ CHART can be used for steps of either 1% or 2y2%,. ** Unit Gross at which these percentage steps operate must be worked out by each theatre, based completely on the amount of his Approved and Audited Overhead. *** Relationship of Theatre Profit to Gross is not a part of any SLIDING SCALE, but is shown here in order to help theatremen analyze their profit position. 25.4% of the gross, overhead can only represent the remainder or 74.6%. Divid¬ ing 74.6 %r into 100% produces a ratio of 1.340. Multiplying the overhead unit of $78.00 by 1.340 would produce a gross unit of $104.52, or a weekly gross of $1,045.20. The 21 %c film rental would equal $219.49, and the 21 %p of such film rental that is theatre profit would equal $46.09. Once again, with the big jump to a 41% film rental, the theatre profit would be 41% of the film rental or 16.8% of the gross, and combined they would total 57.8%r, leaving only 42.2% of the gross Fig. 1 20% 21% 41% SLIDING SCALE "A" Necessary Gross $1,114.60 $1,138.80 $2,025.70 Film Rental 222.92 239.15 830.54 Theatre Profit 111.46 119.57 415.27 SLIDING SCALE "B" Necessary Gross $1,063.90 $1,083.40 $1,720.70 Film Rental 212.78 227.51 705.49 Theatre Profit 70.93 75.84 235.16 SLIDING SCALE "C" Necessary Gross $1,026.50 $1,045.20 $1,848.60 Film Rental 205.30 219.49 757.93 Theatre Profit 41.06 46.09 310.75 November 16, 1955 14 MOTION PICTURE EXHIBITOR Chart No. 2 SLIDING SCALE "B" (33V3% of the ^ilm Rental to be retained as Theatre Profit) RATIO UNIT GROSS** FILM RENTAL % THEATRE PROFIT % o\ Gross of Gross*** Unit Overhead X 1.364 = zr 20* 6.66 Unit Overhead X 1.389 =; 21 7.00 Unit Overhead X 1.415 = 22 7.33 Unit Overhead X 1.429 — — 22y2* 7.50 Unit Overhead X 1.442 — 23 7.66 Unit Overhead X 1.471 — 24 8.00 Unit Overhead X 1.500 25* 8.33 Unit Overhead X 1.531 = 26 8.66 Unit Overhead X 1.563 = =: 27 9.00 Unit Overhead X 1.579 z= — 27V2* 9.17 Unit Overhead X 1.596 = = 28 9.33 Unit Overhead X 1.630 = = 29 9.66 Unit Overhead X 1.667 30* 10.00 Unit Overhead X 1.705 = = 31 10.33 Unit Overhead X 1.744 = 32 10.66 Unit Overhead X 1.765 — 32V2* 10.83 Unit Overhead X 1.786 = 33 11.00 Unit Overhead X 1.829 = — 34 11.33 Unit Overhead X 1.875 = = 35* 11.66 Unit Overhead X 1.923 36 12.00 Unit Overhead X 1.974 = — 37 12.33 Unit Overhead X 2.000 iz: 37 Vz* 12.50 Unit Overhead X 2.027 = zz 38 12.66 Unit Overhead X 2.083 z=; zz 39 13.00 Unit Overhead X 2.143 = zz 40* 13.33 Unit Overhead X 2.206 zz 41 13.66 Unit Overhead X 2.273 zz 42 14.00 Unit Overhead X 2.308 = — 42 Vz* 14.16 Unit Overhead X 2.344 = — 43 14.33 Unit Overhead X 2.419 zz 44 14.66 Unit Overhead X 2.500 =: — 45* 15.00 Unit Overhead X 2.586 — zz 46 15.33 Unit Overhead X 2.679 — zz 47 15.66 Unit Overhead X 2.727 — zz 47!/z* 15.83 Unit Overhead X 2.777 zz 48 16.00 Unit Overhead X 2.885 — zz 49 16.33 Unit Overhead X 3.000 = zz 50* 16.66 * Once again the 1% and the 2y2% slide steps are combined in this single “ROBOT” CHART. ** Unit Gross is the unknown quantity that only the theatre owner, knowing Uie Audited and Allowable Overhead, can fill in. *** Relationship of Theatre Profit to Gross is not a part of any SLIDING SCALE, hut is shown here in order to help theatremen analyze their profit position. as overhead. 42.29r divided into lOO'/f would produce a ratio of 2.370 under SLIDING SCALE “C.” Multiplying the overhead unit of $78.00 by 2.370 would produce a gross unit of $184.86, or a weekly gross of $1,848.60. (Checked out: 41% of $1,848.60 equals $757.93 of film rental; 41% of that film rental equals $310.75 theatre profit; and add these two to the overhead of $780.00, and you arrive at a gross week of $1,848.68). These are the three common Slides, and just to draw a contrast of their effect on the three all-important results of: (1) necessary gross; (2) film rental; and (3) theatre profit; we have prepared the special study (Fig. 1) of the three steps used here in explaining them. Fig. 2 "A" On a Necessary Gross Film Rental Theatre Profit of $1,114.60 222.92 (20%) 111.46 (10%) On a Necessary Gross Film Rental Theatre Profit of $1,138.80 239.15 (21%) 119.57 (10.5%) On a Necessary Gross Film Rental Theatre Profit of $2,025.70 830.54 (41%) 415.27 (20.5%) "B" 250.95 (22.5%) 83.65 (7.5%) 269.10 (23.6%) 89.70 (7.9%) 934.29 (46%) 311.43 (15.3%) "C" 267.50 (24%) 64.20 (5.8%) 284.70 (25%) 71.20 (6.3%) 871.05 (43%) 374.55 (18.5%) A still further analysis would be to take the largest gross, always noted under SLIDING SCALE “A,” and to re-work that gross under the methods of SLIDING SCALE “B” and SLIDING SCALE “C.” The results would be as noted (Fig. 2) . This is a study of only three “steps,” out of the thirty that exist between 20% and 50% in each of the three SLIDING SCALES, if the steps are 1% each. Based on any particular step, the ratio of over¬ head to gross are constant figures. We have only figured three of them here, and the other 27 will be given in succeeding “ROBOT” CHARTS. It will be necessary, however, for each theatreman to reduce his ratio figures to dollars per gross unit, by multiplying each by his overhead unit. In each of the foregoing illustrations, the overhead unit was used in order to arrive at the gross unit, and for ease in calculations the orthodox seven-day-op¬ eration ten units were also used. Should it be necessary to assemble similar data on a nine unit small town or subsequent run situation, it is only necessary to divide overhead by ninths instead of tenths. And in a six-day-operation, where seven units represent the week, it is only necessary to divide overhead by sevenths instead of tenths. All other procedures, in arriving at a gross unit for a particular percentage, are followed as outlined; except that when the gross imit has been established it should be multiplied by ten, nine or seven, as the case may be, in order to arrive at the particular weekly gross. © TIME SAVING "ROBOT" CHARTS to Set Up a SLIDING SCALE Anyone using a SLIDING SCALE, whether A, B, C, or some variation of these, certainly does not want to run a set of computations on each SLIDING SCALE play date. It is for this reason that the careful theatreman will take time out initially, to prepare his partner¬ ship grossing unit steps that will corre¬ spond to the particular percentage steps. To help him, we have assembled and checked certain ratio relationships on each of the three SLIDING SCALES dis¬ cussed here. These are what might be termed “ROBOT” CHARTS (Chart No. 1; Chart No. 2; and Chart No. 3). To use them it is only necessary for any theatre- man to multiply his audited and approved unit overhead by the ratio figure opposite each percentage step and to record the dollar result. As future playdates produce dollar unit grosses, it will then only be necessary for him to refer to his chart and note the nearest dollar gross and the film rental percentage that will therefore apply. Under these three SLIDING SCALES “A,” “B,” and “C,” — honestly arrived at and honestly administered — there is fair¬ ness, non-discrimination, and a basic mor¬ ality that will prevent many a law suit. Naturally a distributor who is trying to grab an inordinate share of the boxoffice dollar, or an exhibitor who is trying to build up a case of “triple damages,” will oppose it as a business method. But hon¬ estly audited, honestly administered, and honestly reported at the theatre level, there should be no honest intentioned industryite who will refuse to make the November 16, 1955 MOTION PICTURE EXHIBITOR 15 Chart No. 3 SLIDING SCALE "C" (The Theatre keeps as Profit only the same % of the Film Rental as the % relationship of Film Rental to Gross) RATIO UNIT GROSS** FILM RENTAL % THEATRE PR( of Gross of Gross Unit Overhead x 1.316 20* 4.0 Unit Overhead x 1.341 — zz 21 4.4 Unit Overhead x 1.367 — = 22 4.8 Unit Overhead x 1.380 zz 22V2* 5.1 Unit Overhead x 1.395 = = 23 5.3 Unit Overhead x 1.424 zzz 24 5.8 Unit Overhead x 1.455 =: zz 25* 6.3 Unit Overhead x 1.487 =: =z 26 6.8 Unit Overhead x 1.522 zz 27 7.3 Unit Overhead x 1.540 zz 271/2* 7.6 Unit Overhead x 1.559 • zz 28 7.8 Unit Overhead x 1.598 29 8.4 Unit Overhead x 1.639 =; zz 30* 9.0 Unit Overhead x 1.684 = zz 31 9.6 Unit Overhead x 1.731 HZ zz 32 10.2 Unit Overhead x 1.756 — zz 32'/2* 10.6 Unit Overhead x 1.782 zz 33 10.9 Unit Overhead x 1.837 = 34 11.6 Unit Overhead x 1.896 = zz 35* 12.3 Unit Overhead x 1.959 zr zz 36 13.0 Unit Overhead x 2.028 zz zz 37 13.7 Unit Overhead x 2.065 — zz 371/2* 14.1 Unit Overhead x 2.103 = zz 38 14.4 Unit Overhead x 2.184 =; zz 39 15.2 Unit Overhead x 2,273 zz 40* 16.0 Unit Overhead x 2.370 zz zz 41 16.8 Unit Overhead x 2.478 zz; zz 42 17.6 Unit Overhead x 2.536 zz zz 421/2* 18.1 Unit Overhead x 2.597 zz zz 43 18.5 Unit Overhead x 2.729 z= z: 44 19.4 Unit Overhead x 2.877 = zz 45* 20.3 Unit Overhead x 3.045 = 46 21.2 ^nit Overhead x 3.235 = = 47 22.1 Unit Overhead x 3.340 =; 471/2* 22.6 Unit Overhead x 3.453 zz =: 48 23.0 Unit Overhead x 3.705 zz 49 24.0 Unit Overhead x 4.000 — = 50* 25.0 This is the third “ROBOT” CHART that combined both 1% and 2V2% steps. ** Any theatre can multiply its audited and approved unit overhead by the ratio figures and a.rrive at the unit gross that controls the sliding steps. *** Relationship of Theatre Profit to Gross is not a part of any SLIDING SCALE, but is shown here in order to help theatrenien analyze their profit position. SLIDING SCALE formula a basis for FAIR FILM PRICING. All of the foregoing has been submitted to several recognized industry leaders in advance of publication, and we will make an effort to carry a symposium of their views in an early issue. Following a close study of this published data, should any theatreman, or any distributor or pro¬ ducer, have views for or against this sug¬ gested formula, we will try to find the space to give them a fair airing. Or should there be specific problems or applications that theatremen would like to present, pertinent to this survey, we will try to answer, or get answers. Motion Picture Exhibitor, its publisher, and its staff, feel that a fair film pricing formula such as this could be the means of eliminating much of the ill will be¬ tween buyer and seller, and a good part of the flood of law suits that are now pending and are being filed almost daily. This is not wishful thinking! It results from many conversations with theatre executives, and from off-the-record que¬ ries of skilled exchange men, who have been most helpful in contributing their experiences and suggestions. Q Other Forms of PERCENTAGE SELLING In addition to the SLIDING SCALE method, there are dozens of variations of the STRAIGHT PERCENTAGE method; and it seems that every time a big picture is introduced some super-smart distribu¬ tion executive will come up with some “gimmick” that has not previously been tried. As a matter of fact, some of these super-smart distribution executives seem to have no other claim to super-smartness than the dreaming up of such “gimmicks.” And it is often the occasion for wry humor, when the supposedly big picture fails to perform boxoffice-wise as expect¬ ed, and the smartly angled sales “gim¬ mick” backfires, to the detriment of the distribution gross. That is also the occa¬ sion for a quick switch to some high straight- percentage - and -no - review ( dis¬ tributor participates in the gross from the first dollar, and no adjustment even though the theatre does not recoup its overhead from its share) sales policy. This latter is probably the toughest of all sales policies, and, other than a large, high-admissioned first run, in a large city, capable of grabbing a big gross, the thea¬ tre never existed that could operate day in and day out on such a policy, and show a profit. Of all pictures produced and dis¬ tributed in any one year, the percentage of hits as related to goods, fairs, and flops, is very low. So the average theatre, stretching for straight -percentage -and - no-review, will suffer such losses on the latter three categories that it will never be able to recoup on the few of the first category. Straight-percentage-and-no-review usu¬ ally signals a picture in which the distri¬ butor or producer have no confidence. Such lack of confidence normally results from poor success in some carefully handled, and probably expensively adver¬ tised, test engagements. Sales policies are seldom nailed down until after such test engagements prove the “want-to-see” or “don’t-want-to-see” of the average paying patrons. Exceptional grosses in the test engagements, currently seem to signal a “roadshow” approach at 70-30-10% (70% film rental, 30% theatre share, with a 10% of the gross guaranteed to the theatre as a profit); or even a 90-10-10% (90% film rental, 10% theatre share, with that 10% of the gross guaranteed to the theatre as a profit) . In a restricted market, with a scarcity of strong features, many now re¬ ceive the acolade of “roadshow” that aren’t entitled to it, either by stature or grossing ability. Mediocre or poor grosses in the test engagements, will usually re¬ sult in an effort to have theatres pick up a share of the loss, through a 40% or 50% straight-percentage-and-no-review policy. A little clumsy, perhaps, but it has been made to work time and time again! Another straight percentage method, that signals slightly more confidence in the grossing proclivities of the picture, but still not enough to let it set its own percentage return under SLIDING SCALE, is straight-percentage-with-a- promise-of-review. Much of the success of this latter method depends on the con¬ fidence that can be reposed in the promise of the local exchange manager. If not in writing as a part of the contract, it also depends on whether the district manager, or the home office, faced with a poor dis¬ trict or national gross, will back up the verbal promise of the branch manager, and not reverse him in spite of his per¬ sonal honesty and good intentions. In some cases, producers or producers’ representa¬ tives who have never seen the particular theatre or been in the particular territory, have been known to refuse to allow a review or adjustment even when promised by the top general sales manager of the distributing company. A promise-of-review means nothing more or less than a promise to take an¬ other look at the deal after the picture has been played, and should the actual gross not warrant the percentage paid, to issue a partial credit. Many distributors require full payment at the contract price, before they will even discuss such an ad¬ justment, so that they are in the position November 16, 1955 20th Century-Fox presents iK® ^^ins OjS ^^Anehipur COLOR by DE LUXE starring with EUGENIE LEONTOVICH, Gladys Hurlbut, Madge Kennedy, Paul H. Frees, Carlo Rizzo, Beatrice H' ...ISoiv the rains were upon Ranchipur; and she cried: “I am a sinner! Wash me and I shall he whiter than snowP^ t** W. msm Produced by FRANK ROSS iURRAY-JOAN CAULFIELD • MICHAEL RENNIE Erected by JEAN NEGULESCO- Screenplay by MERLE MILLER- Based on a Novel by Louis Bromfield 18 MOTION PICTURE EXHIBITOR of having possession of all monies, and giving back only what they choose to give. Some such adjustments are made contin¬ gent on the theatre’s purchase of other films that it may or may not want. And still others are held up for periods of months and years after their fairness has been arbitrated and admitted, before final credit is issued. In all cases, the theatre- man dealing on a promise-of-review basis is more or less subject to the whim of the distributor, and most times he assumes the role of an outright panhandler, “with his hat in his hand.” There is some question in our mind whether the purchase on a no- review basis isn’t superior to the one on a promise-of-review basis. At least, in the former, you have a firm commitment cov¬ ered by a contract, and put your business in jeopardy knowingly, and with your eyes open. In the latter, you very often lose not only dollars, but your self respect as well! Percentage demands may also include a minimum playing time unit requirement, a participation in the cost of extra adver¬ tising, and, in the case of so-called pre¬ release or “roadshow” dates, a “sugges¬ tion” of increased admission scales. Nor¬ mal percentages will range between 25% and 50%; but in certain territories where competition cannot be encouraged between large circuits and/or large buying groups, percentages are known to go as low as 15 for the top feature on a double fea¬ ture bill, with “flat” prices and “off the top” payment for the second feature. Guarantees of lO'i of the gross as a theatre profit are a relatively recent de¬ velopment although even this is being shaved on a current pictme by requiring that the theatre bear a proportionate share of the advertising out of its 10%. Another variation, still further cutting the theatre profit, is to allow the theatre 10% of the net, after overhead has been de¬ ducted. And even this minor 10%. of the gross or net, can be wiped out completely and a loss result, through a new “gim¬ mick” that specifies: “in no case can the film rental be less than 40% (or 50% ) o' the gross.” In other words, under this clause, the theatre can have its 10% profit only if there is enough left to pay it, after a high percentage film rental has been paid. Quite a guarantee! Such are the highly controversial and ill will producing sales policies in this business today. Some part of the “billion dollars worth of law suits” that jam the courts can be attributed to them. And most all of the 5,000 to 6,000 theatres, that shuttered and were mostly converted to other types of businesses, can be attribu¬ ted to them. We appeal to the fairminded men of exhibition, distribution and production, to .attempt to find some basically fair film pricing formula that will allow this busi¬ ness to again forge ahead in proportion to the nation’s population growth. There is no national sales policy today; and in those territories where tough, high- percentage, confiscatory policies can be, and are being, enforced across the board, many honest and respected theatremen in secondary runs are rebelling at paying the same percentage terms as the larger. higher admissioned, higher grossing runs ahead of them. They reason, and with justification, that paying the same per¬ centage of their gross they want the same availability. Law suits result, and are won! But with each win, the entire clear¬ ance structure of this business, that made a lot of pictures available to the patron’s choice on any one night, and that was one of our real advantages over the “single shot” nature of TV, is becoming chaotic. And no one will willingly back up and take a later date, unless the “staler bread” has a price advantge. Only a con¬ stantly decreasing film price, from the big city first runs to the last of the subse¬ quent runs some months later, will pre¬ vent the costly law suits that will force day-and-date runs, if not given volun¬ tarily. Whether exhibitor, distributor or pro¬ ducer, let us put our house in order! Don’t forget, other than for the pre¬ ponderantly seasonal drive-ins, new con¬ struction and major remodeling has been virtually at a standstill since 1946. A huge amount of money was spent for the so- called new techniques, and, except for the large high-admissioned first runs that could recoup it out of one or two pictures, the vast majority of smaller theatres still owe it to themselves, or to their banks. In the meantime, day by day, obsolescence is taking its toll. The future of this business is in the hands of the men who will think — and do! And, as Dore Schary of MGM so aptly put it in a recent speech: “May we al¬ ways share honor together!” 3 5 mm. (Continued from page 9) Skouras Describes Attachment For One-Track Magnetic Sound Chicago — An important development an¬ nounced to the National Allied annual convention here last week was a new single attachment for one-track magnetic sound which will permit theatremen to play all CinemaScope product in its full ratio of 2.55-1, according to 20th-Fox president Spyros P. Skouras, who said that his company is making the device available to exhibition as a gesture of good will for the interests of the rank- and-file theatres across the country which can play films only in 35mm. It was expected that the attachment will prove a boon to theatres unable to handle full stereophonic sound at present. Skouras explained that by using the at¬ tachment with an inexpensive change o'" sprocket and rollers, one-track magnetic sound can be obtained with the same optical sound equipment now used in many theatres. Theatres already having magnetic sound equipment will require no new installations, he said. The cost of the new equipment was estimated at about $900 by the executive, who announced that credit would be extended exhibitors over a three-year period to simplify the purchase. A demonstration of the new 20th-Fox 55mm. process was offered at the Oriental following the Skouras convention address. Screened were sequences from “Carousel,” the forthcoming 20th-Fox feature filmed in 55mm. and reduced, described as the “ultimate” in CinemaScope screen pres¬ entation. Skouras further announced that Attendance Still On Upswing; increased Receipts Expected WASHINGTON — Movie attenaance continues on the upswing and gross theatre receipts are anticipated to in¬ crease slightly over the $1.22 billion of last year, according to a Depart¬ ment of Commerce report recently. The foreign market for American product is holding up well and should return revenue of approximately $200 million. Commerce said, while the 400-odd new drive-ins will bring the year-end total of that type of situation to about 4500. 20th-Fox, in order to make the advan¬ tages of 55mm. photography available to the largest number of theatres, has aban¬ doned its plan to roadshow “Carousel” in 55mm. in favor of releasing the picture in a 35mm. version reduced from the 55mm. negative. This action, however, does not mean that 20th-Fox will not use 55mm. roadshowings of future films, th president made clear. Skouras reaffirmed his belief in a fail- system of arbitration and, in a dramatic gesture, instructed executive assistant general sales manager William C. Gehring, in the presence of delegates, to make sure that 20th-Fox product is positively made available to exhibitors at a flat rental in situations where the gross is $1,000 or less. He also urged Allied to make every effort to bring all exhibitors together in one huge organization in which they can seek relief for their complaints as a united front. Global Producers Bar Iron Curtain Groups Washington — Film organizations in coun¬ tries lying behind the iron Curtain were barred last week from membersUip in the international Federation ol Film Froduc- ers Associations by action taken on a policy vote, no application having been introduced. Dr. Renato Gaulino, Associa¬ tion president, said that it was anticipated one might be submitted and that it was thougnt expedient to have a set policy. The bar now stands against countries which have state-controlled or dominated industries. Gaulino explained that independent pro¬ ducers and those working tor the state do not have enough in common and are likely to be far apart on many issues, with the result that it was decided to be in the best interest of the membership to admit only private producing countries. The conference here approved 1956 film festivals in Cannes, March; Venice, Augusc; Cobh, May, lor one year only; Karlovy-Vary, in Czechoslovakia, July; Berlin, June and July; and Edinburgh, August to September. The Czech festival was tentative, pending assurance that the event would have no political significance and that free exchange of films, fi'ee entry, plus entry over quota, will be allowed, as well as that films shown will have passed censorship and have been commercially shown, and that proceeds will be remitted to the producer. November 16, 1955 MOTION PICTURE EXHIBITOR i r% iJ Merchant Tieup Wins For Ohio Exhibitor 1955-56 SERIES Finalists In Contest No. 20 magnificent motion picture. Massillon men who are vitally interested in cooperating with the motion picture industry in con¬ tinuance of the production of greater entertainment than ever before request your presence as their guest at the Lin¬ coln Theatre at 8:15 P.M. on (date). You are permitted to bring another guest with you. Please do not regard this invitation lightly as this committee made up of your employer and some of the local merchant^ are picking up the tab so that this eve¬ ning will cost ycu absolutely nothing. We state most courteously, however, that your invitation is not transferable.” A parade preceded the premiere at the theatre and was shot by a Warner-Pathe News cameraman, although the film evi¬ dently wound up on the cutting room floor. MUMBiR 1 PUTTING ON THE DOG FOR NATIONAL DOG WEEK Submitted by Diane Gordon SW Oritani, Hackensack, N. J. 1800 seats * 85 cents top adult admission General patronage. This theatre’s recent joining in the cele¬ bration of “National Dog Week” with a dog show and parade resulted in much gcod will as well as excellent boxoffice receipts due to the tiein of a puppy give¬ away. The only cost to the theatre was a 40 X 60 lobby display and a short trailer. The plan’s details were worked out as follows: A parade permit was granted by the City of Hackensack for “Pets and Pals On Parade” from State Street School down Main Street to the theatre. Co¬ operating and participating were the Boy Scouts, a drum and bugle corps from Maywood, the Englewood German Shep¬ herd Training School, and many others. Edgar Duell, Mayor of Hackensack, at the request of Miss Gordon, issued a proclamation in honor of the event. Prizes were awarded for the best floats and were promoted from the Ken-L Ra¬ tion Company. There were a bicycle, a camera, a three-way lamp, an electric clock, and dog accessories including a leash, feeding bowls, etc. Each winner was awarded a ribbon plus first prize winner received the judges’ award ribbon. The prizes were awarded the winning floats which went on stage at the Satur¬ day matinee. In addition, the Ken-L Ration Company purchased and donated a pedigreed cocker spaniel, which was placed in the theatre lobby. They also built a display pen for the dog, with the theatre running a “Win The Puppy Contest” in conjunction with the giveaway. To the child writing the best essay in 25 words or less “Why I Would Like To Win The Cocker Spaniel In The Oritani Theatre Lobby.” The dog was awarded after judges chose the best essay, and was given on the Saturday matinee the children’s parade floats were judged. Reams of newspaper publicity in the Bergen Evening Record resulted from the theatre’s participation in dog week. Plugs were also received from two radio sta¬ tions. Blanche Beisswenger, columnist, Bergen Evening Record, devoted most of one of her columns, titled “Putting On The Dog” to the theatre’s pai’ticipation in the celebration; and the Humane Society of Bergen County had its trucks bannered with signs on both the parade and the cocker spaniel give-away. Also, on stage after the judging of winners, a special exhibition of German Shepherd jumping and other tricks was given by A1 Many, training director, Northern New Jersey German Shepherd Dog Club. A full page of publicity on the stunts was carried in the Bergen Evening Record with coop ads all on national dog week. This called plenty of attention to the the¬ atre’s participation and did not cost the theatre a penny. RyNNIR-yP NUMBER 2 // TO CATCH A THIEF Submitted by Charles Eagle SW Stanley, Pittsburgh, Pa. /# Philadelphia — The efforts of Ben Schwartz, Lincoln, Massillon, O., in tieing in with an industry-merchant jubilee were finally rewarded last week when the judges in Motion Picture Exhibitor’s SHOWMANSHIP SWEEPSTAKES Contest 20 voted him the winner. Schwartz’s $100 prize is already on its way to him. The voting was very close in this con¬ test, with one judge commenting, “All entries were very good.” WINNING ENTRY INDUSTRY-MERCHANT JUBILEE Submitted by Ben Schwartx Lincoln, Massillon, Ohio 953 seats * 65 cents top admission City and rural patronage. This venture was decided upon by in¬ dustrialists and merchants of the town, who planned it to stimulate the movement of people from their homes to the market place and we jumped on the bandwagon at the outset. On each of two midweek nights 500 persons employed by sponsoring groups were invited to bring a guest to the premiere showing of “The Sea Chase” at the theatre. The “evening on the town” cost participants nothing. Seven co-spon¬ sors and 23 business contributors to the “Jubilee” underwrote the expense of the two-night event. The sponsors aimed to entice people out of their homes and make them aware once again of entertainment and business facil¬ ities in their own city. The group ad¬ mitted the “stay-at-hcme” attitude hasn’t caused an economic decline; but the healthy stimulant of increased activity, injected into business veins would act as a tonic.” The assistant district manager of Re¬ public Steel Corporation, Central Division, pointed out that Massillon’s steel produc¬ tion is geared closely to the automotive industry. “When the car industry slumps, employers and employes alike in our in¬ dustry feel the pinch. And when an auto sits in the garage, it doesn’t wear out.” The industrialists and merchants gave $£00 in cash and their time to have the idea instigated in Massillon. First, because they believed that the thought behind it was absolutely true and would be picked up on a national scale; and, secondly, be¬ cause of their civic pride and desire to help the economic picture of all con¬ cerned. Although the event did not reach the national scale anticipated; and remained a local event, nevertheless its idea might well serve as a method of presentation to National Chambers of Commerce and Merchant Associations as well as National Associaticns of Manufacturers of certain ready to wear items, who might in fol- loing suit furnish valuable assistance to the film industry. The committee sent form letters to those invited to the “free movies” which read as follows: “All cf your life time you have wished you could be among the chosen few who see the premiere of a 3700 seats * $1.00 top admission Genera! patronage. A $500 jewelry prize awaited any Pitts¬ burgher who could open (without dyna¬ mite) a safe on the sidwalk in front of the theatre as item one of a high powered promotion campaign for “To Catch A Thief.” This was an entirely costless tieup between Schiffman Jewelers, Diebold Safe Company, and the theatre. An estimated total of $330 or more in free newspaper ^ mi i s>Pi , s November 16, 1955 20 MOTION PICTURE EXHIBITOR space alone resulted from this campaign. The stunt stopped traffic, had would-be “safe-crackers” lined up for five days, and was good for a human-interest story in the hard-to-crack, circulation-heavy Pittsburgh Press, as well as an advance in the equally potent Sun-Telegraph. A special screening was held for police, including trainees, detectives, uniformed men and officials — plus, of course, news¬ paper reporters. The picture was stopped just before the disclosure of the identity of the “thief” and Pittsburgh’s “finest” were invited to guess “who-dun-it.” Re¬ sult? Most unusual and gratifying. A story in each of the three dailies. In addition, there was an advance story in the Sun- Telegraph’s theatrical column, all adding up to important coverage. For street bally, a costumed French “gendarme” covered the downtown sec¬ tion with a sign on his back plugging the picture. He also gave out “lucky num¬ ber” heralds. Winning numbers were posted at the boxoffice and were good for 24 jewelry prizes, with a total value of $100, and including lighters and com¬ pacts promoted from the same firm that tied -in for the safe jackpot. Passes were also awarded. This brought shoppers to the boxoffice in droves. An effective use of the old gag “No one seated during the last five minutes” etc. caused considerable comment. These exploitation items were in addi¬ tion to a comprehensive regular adver¬ tising and publicity campaign; and all combined resulted in the picture being held over for a second week. The stunts are obviously for any picture of similar nature and for this purpose should be filed away for future use by SHOWMAN¬ SHIP SWEEPSTAKES readers. mnum^up NOMiiR 3 NORTH BAY BEAUTY CONTEST Submitted by R. Harvey Capitol, North Bay, Ontario, Canada 1400 seats * 85 cents top admission Rural patronage. This was the first beauty contest ever held in North Bay. The theatre tried for several weeks to get it going but as man¬ ager R. Harvey states, “I couldn’t get any one or any club interested, so I just had to go out on my own, and, boy, it was really tough going until I got a hold of the Mayor. He really gave me a terrific cooperation and helped in getting it moving by going to our local paper and giving them a story he wanted published and we were then able to get the big city paper, Toronto Daily Star, which is 230 miles south of us, to carry a front page spread on the second section. I never thought it could be done.” Once things got moving newspaper publicity was plentiful; we sold tieup ads to the local jeweler, beauty parlor, a restaurant, a souvenir shop, and a furni¬ ture store. A lobby display was made up of pic¬ tures of contestants and gifts to be given to the winners. Radio Station CFCH had the two win¬ ners and myself on the air with an inter¬ view for 15 minutes after the contest was over and all stores donating gifts gave mention of the contest on their radio time. An example of publicity received in the local paper and a big help in rounding up contestants was the following which appeared 10 days in advance of the con¬ test: “Are North Bay girls tco bashful? And are they going to let Mayor M. E. Dickerson down? The Mayor has claimed on several occasions that North Bay has more beautiful girls per capita than any other city in Canada. Here is a chance to prove that we have at least one beautiful girl, and so far, not one girl has come forth. A Miss Northern Ontraio pageant is being held at Timmins at the end of this month and not one girl has volunteered to uphold the honor of the city. Girls from across Northern Ontario will com¬ pete, but North Bay, the city of beautiful women, won’t have an entry, unless, of course, one or more girls enter the con¬ test now. They can do so by contacting Bob Harvey, manager, Capitol. If more than one North Bay entry is received, a panel of selected judges will choose the contestant at the Capitol, North Bay. The girls will wear evening gowns for the contest. The winner will go to Timmins to compete in the Northern Ontario Beauty Pageant, and the winner of the pageant will be awarded $1,500 cash and other merchandise prizes.” NUMBEi 4 BACK TO SCHOOL FASHION SHOW Submitted by Bill Burke Capitol, Brantford, Ont., Canada 1618 seats * 85 cents top adult admission Small city patronage. This promotion was made with the local radio station, CKPC, which sold the idea to five merchants, boys and girls clothing, shoes, hair styles, and a florist for stage decorating. The fashion show was held on the third day of the engagement of “Love Me Or Leave Me,” at both matinee and evening Continued on paqe 21 While $100.00-per-week will be awarded each andt> every week throughout the year by the SHOWMAh^l SHIP SWEEPSTAKES editors, certain film distrilbutctfS ’> from time to time will post additional- OISTRIBIIfQ^ CASH PRIZES of $250.00 to $1,000.00, in order ! locus attention on o particular picture. Such DISTRIBUTOR CASH PRIZES must be.pVsted a perioa of 26 weekly issues, and if not won Witt:: be withdrawn. To qoolify for a DISTRIBUTOR CASH ^ PRIZE, a promotional stunt or campaign, iii .:^wllb&'>' the particular picture U the center of interest,: mutt' ^ win o MOTION PICTURE EXHIBITOR $1«),00 WeoMy- DISTRIBUTOR CASH PRIZ! il EFFECT as- paramount (This Prize Offer expire 'IIBUO I^TUI^ COrI. iHE las^-:cc»^ Prize Offi^" MO 5500®^ The Treasi his Prize Off November 16, 1955 MOTION PICTURE EXHIBITOR 21 Defense Witnesses Deny Charges Of Conspiracy Against TV Release Sweepstakes (Continued jrom page 20) performances; and although the fashion show got added business at both showings, the important thing was the terrific amount of free radio time secured from the radio station on the current film both in advance of its opening and during its showing, and which, therefore, helped the whole engagement of this film. The di¬ rector of women’s programs of CKPC estimated that the amount of free radio time we received by joining in the pro¬ motion was $429 — absolutely free to the theatre. In addition, the public had to pay regu¬ lar admission prices to see the show, and the florist decorated the stage with beau¬ tiful displays. Large lead pencils, small tots at desks, and regular school atmosphere were all received from the radio station. Also, patrons received 15 lovely gifts at both afternoon and evening performances. These were given as door prizes and also were supplied by the sponsors and the radio station. A truly “ccst free’ stunt, this resulted in excellent business for the entire en¬ gagement of “Love Me Or Leave Me” at the theatre. In addition, excellent relations were cemented with the radio station, who wrote after the stage show, “I would like to say how impressed I am with your staff They were most co-operative. Nothing seemed to be too much trouble for them if it would add to the success of the fashion show.” KonSCOff (Continued from page 8) The film was shot mostly on location in Virginia and Texas, and as part of the advance promotion and publicity, they had press and magazine representatives out on location for up to a week, living with the stars and technicians and send¬ ing back timely copy. He and Warners are concentrating on setting up selling plans rather than on working on the next project. Undoubtedly TV will be used in the campaign. With regard to TV, he be¬ lieved that it is a prime source of talent today for the industry and that there is a definite relationship between the two industries today. THE METROPOLITAN SCENE: Several hundred youngsters, along with parents who worked on newspapers, in trades, radio and TV, and on magazines attended an invitational showing of UA’s “Heidi And Peter” at the Little Carnegie and a party that followed, with goodies, souvenirs, goats, and sandwiches, in addition to pretty costumed models and real authentic Swiss cheese. A couple of twin Santn Clauses added a holiday effect and the whole UA publicity and promotion de¬ partment were working like beavers with a special bow from us to Bura Sloane and Lige Brien. . . . New York subways select three pictures for November to get their “Do See” recommendation, “Umberto D,” “The View From Pompey’s Head,” and “The Rose Tattoo.” . . . Current issue of Colliers has part one of a two-part profile on Bette Davis by her, as well as a color layout on “The Late James Dean.” Los Angeles — Defense testimony in the Government’s 16mm. anti-trust suit charging major distributors and others with conspiracy to restrict exhibition of their film product on television was wound up last fortnight before Federal Judge Leon R. Yankwich. The last wit¬ ness to be heard for the defendants was U-I vice-president and general sales man¬ ager Charles J. Feldman, who blamed television for the closing of about 6,000 theatres in recent years, emphasizing that to have made U-I product available to that media would have resulted only in hurting the industry more. He denied any conspiracy to withhold narrow gauge films from TV or any other outlet able to pay the price demanded. Feldman’s testimony followed that of John Daniel Desmond, 16mm. sales man¬ ager, United World Films, Inc., a U-I sub¬ sidiary, who said that it was his object to get as much revenue as possible from 16mm. distribution without competing with 35mm. theatres. Warners vice-president in charge of production Jack L. Warner and Ben Kal- menson, vice-president in charge of sales, told the court that Warners’ policy to¬ ward TV dates from unqualified antago¬ nism in 1948 to the present, when the company is engaged in producing films for TV under the title “Warner Brothers Presents.” They supported other testimony that there was no conspiracy among the majors to withhold 16mm. product and that any decision to do so was made privately by each organization, in the financial interests of stockholders. Others offering significant defense testimony included Abe Montague and B. B. Kahane, Columbia vice-presidents, who backed up Ralph Cohn, president. Screen Gems, a Columbia subsidiary in the TV film field, to the effect that 35mm. theatrical films adapted for television use have proven unsatisfactory from several points of view, with the result that Co¬ lumbia established the independent com¬ pany under Cohn, which the latter said has made between 600 and 750 television films since its inception four years ago. Final arguments for the defense, from counsel Macklin Fleming and Homer 1. Mitchell, and for the prosecution, by Government attorney Samuel Flatow, were heard last week by Judge Yank¬ wich. "Guys And Dolls" Damon Runyon would have been pleased were he here to see the job Samuel Goldwyn did on “Guys And Dolls,” in Cinemascope and Tech¬ nicolor. Marlon Brando insures interest and does a good job. Jean Simmons should win an Oscar for her histrionic ability, while Sinatra and Vivian Blaine do just what was expected of them. “Guys And Dolls” will deliver off and on Broadway without any doubt. A $5,500,000 investment that will pay off, it is colorful, lively, in¬ teresting, and will top all of Goldwyn’s previous efforts. _j^y EMANUEL. Variety Tents Elect 1956 Officer Slates Philadelphia — Edward Emanuel, prop¬ erty master. International Variety Clubs, last week announced the tabulations oi recent elections in the various Tents as follows: Tent Five, Detroit; Benjamin Rosen, chief barker; William Wetsman, first assist- and; Walter Norris, second assistant; Alden Smith, dough guy; and Ernest T. Conlon, property master. Tent Nine, Albany: Harold Gabrilove, chief barker; Lewis A. Sumberg, first assistant; Norman Weitman, second as¬ sistant; George Green, dough guy; Jack Hamilton, property master. Tent 10, Indianapolis; Robert Jones, chief barker; Murray Devaney, first assistant; Dale McFarland, second assistant; B. N. Peterson, dough guy; William Carroll, property master. Tent 11, Washington: Orville Crouch, chief barker; Marvin Goldman, first assistant; Hirsh De La Viez, second assistant; Sam Galanty, dough guy; George Nathan, property master. Tent 13, Philadelphia: Maxwell Gillis. chief barker; Sylvan M. Cohen, first as¬ sistant; Harry Remain, second assistant; David Supowitz, dough guy; Mickey Lewis, property master. Tent 24, Charlotte: J. F. White, chief barker; Charles B. Trexler, first assist¬ ant; J. H. Holston, second assistant; John Vickers, Sr., dough guy; R. M. Simril, property master. Tent 25, Southern California: Ezra E. Stern, chief barker; O. N. Srere, first assistant; Lloyd C. Ounbey, second as¬ sistant; Jack Y. Berman, dough guy; M. J. E. McCarthy, property master. Tent 28, Toronto, Canada: David Griesdorf. chief barker; N. A. Taylor, first assistant; Dan Krendel, second assistant; Al Troyer, dough guy; Lewis Davidson, property master. Tent 33, Miami, Fla.: Sigmund Eisenberg, chief barker; George B. Storer, first as¬ sistant; Victor Levine, second assistant; Alfred Mercur, dough guy; Franklin W. Maury, property master. Tent 34, Houston, Tex.: Paul Beesch, chief barker; Augie Schmitt, first assistant; Dick Gottlieb, second assistant; Mike Conti, dough guy; John P. Goodwin, property master. Decca Earnings Up New York — Consolidated net earnings of Decca Records, Inc., for the nine months ended Sept. 30, 1955, including the com¬ pany’s share of undistributed earnings of its subsidiary. Universal Pictures Com¬ pany, Inc., amounted to $2,410,264, equal to $1.50 per share on 1,602,501 outstanding shares of capital stock. On Sept. 30, 1955 Decca owned 718,585 shares of Universal common, representing approximately 71 per cent of the motion picture company’s outstanding common stock. This repre¬ sents an increase over last year’s figures. November 16, 1955 22 MOTIONPICTUREEXHIBITOR Nim or THi TiRRiTomrs . . . Albany Highland Amusement Company, Inc., has been authorized to conduct an enter¬ tainment business in Peekskill, N. Y, Capital stock is 20 shares, no par value. Attorney is Seymour R. Levine. . . . Wick Films has been empowered to carry on an entertainment business in New York. Capital stock is 200 shares, no par value. Attorneys are Socolow, Stein, and Seton. . . . Fabian’s Leland, second-run house on South Pearl Street, is the first circuit situation here to sell hot dogs at is con¬ cession stand. A rotissiere is used, and early results indicated the new line will prove profitable, according to Tri-State Automatic Candy Corporation manager George H. Schenck. New committee chairmen, for Variety Club activities, have been appointed. They include Gene Teper, membership; Jack Goldberg, house; publicity and public re¬ lations, Leo Rosen and Dr. A. I. Milstein; visitors. Judge George Myers; special events, Ben Becker. Charles W. Ryan, and Fred Rosenblatt; administration of finances, George H. Schenck; affairs, Charles Stevens; Monday night dinners, Norman Weitman and Aaron Winig; all activities, Lewis A. Sumberg. Harry Lament, as chairman. Heart Fund Com¬ mittee, will head the club campaign for Camp Thacher, during which members and the public will be solicited for contri¬ butions. The goal is $20,000, to finance free two-week vacations for needy boys. Atlanta The Mills, owned by N. B. Mills, is now being booked by ABC Booking Service. . . . Mrs. John Ezell, wife of the former branch manager of major exchanges, is recuperating after an operation. . . . Sales representatives and the branch manager, RKO, held a meeting at the office to com¬ plete plans for the annual Christmas salut3 for the Will Rogers Memorial Hospital. . . . Planned to open shortly for the winter season is the Twilight Drive-In, West Palm Beach, Fla., owned by Mr. and Mrs. A. G. Leach. . . . Roy Nicaud was ap¬ pointed southeastern sales manager, DCA. . . . The Crescent Amusement Company, Nashville, Tenn., closed the Woodland and Capital there. . . . Robert Rainey, former booker, Dan-Dee Drive-In, Columbia, Tenn., Star-Vue, Hillsboro, Ala., and Hat¬ field Drive-In, Athens, Ga., has resigned to become affiliated with Compton Air Conditioning Company, Athens, Tenn. . . . L. O. Lindsey, owner, announced that the Twin-City, Sandersville, Ga., has closed. The officers, board members, and com¬ mittee chairmen of WOMPI were enter¬ tained at a luncheon by Ernestine Carter, second vice-president, at her home in Smyrna, Ga. In conjunction with the luncheon, a surprise stork shower was given for Betty Rary, past president. The selected project for November is par¬ ticipation in the November 13-25 national drive conducted by the Association fo* Retarded Children. J. C. Ochs Management Company, Dania, Fla., is the new owner of the Florida, Daytona Beach, Fla. The cor¬ porate name will be Herbenken Theatre Company. . . . The Vernon, Vernon, Fla., Mrs. Brownie Osman, owner and operator, the Hub Drive-In and the Strand, Covington, Ga., is celebrating her 25th anniversary this month as an exhibitor. has installed CinemaScope. . . . David V. Marquis, 62, former owner, Ernada, Bar¬ tow, Fla., died at his home in Fort Pierce, Fla. . . . The Annex, Winter Garden, Fla., has been modernized, with new Cinema- Scope equipment installed. . . . Harold Spears, executive, Bailey Theatres, par¬ ticipated in a south Florida Boat-a-Cade, conducted on inland waterways by small boat enthusiasts . . . The Pioneer, Wartburg. Tenn., was destroyed by fire. Mrs. Molly Heidel was owner and operator. . . . Douglas Beshers was appointed assistant to Roy Avey, Georgia Theatres. . . . Wal¬ ter L. Hudson, 66, veteran motion picture operator, died in an Atlanta hospital after a brief illness. Hudson retired last March after 52 years of service as a projectionist in most of Atlanta’s major theatres. The City Commission, Melbourne, Fla., has amended the occupational license or¬ dinance and has changed the ratings on some occupations. For theatres of 750- seats capacity or less, the fee is now $150, and more than 750 seats, $200. For drive- ins, the fee is now $300. The seating limit was formerly 500, and the fee was $100. . . . Atlanta Air Reservists will take to the air at Marietta, Ga., and the movie cameras of RKO Radio will be in the scene to film the action for showing in theatres throughout the nation. Script for the picture was written by Curtis Mees, manager. Paramount. . . . Work has started on radio station WSYL, Sylvania, Ga., which will be ready by Nov. 15, it is hoped. The station is being built by R. H. Thompson, who said the FCC has ap¬ proved the facilities for 24-hour opera¬ tion. Boston A boy was born to the wife of Stan Davis, RKO salesman. The baby’s uncle, Mel Davis, Republic booker, was recently married in Brookline, Mass., to Glenys Blumenthal, Portland, Me. . . . Sympathy to Dick Edwards, owner, Lowell Drive-In, on the death of his father. . . . Joseph E. Levine, who has the New England fran¬ chise for “I Am A Camera,” hosted a press luncheon at the Boston Club to introduce Julie Harris, who is playing at the Ply¬ mouth in “The Lark,” in its pre-Broad¬ way tryout. “I Am A Camera” is booked into the Kenmore for an extended engage¬ ment. Publicist George Kraska was in charge of the press luncheon arrange- Boston Theaf remen Applaud Garage Plan Boston — After six years of negotiations, this city is now assurd of a huge under¬ ground garage for 3600 cars beneath Boston Common, an $11,000,000 project to be completed within three years. Con¬ tracts were signed by Mayor Hynes and officials of Motor Park, Inc., last week, with stipulations that work begin no later than March 15. In his office, Mayor Hynes said, “I firmly believe the garage, with its large capacity, will be a boon to the downtown shopping, theatre, and restau¬ rant areas. It is the culmination of many years of waiting for this project, which is so necessary for the improvement of this city’s parking facilities.” Downtown theatre managers long have awaited this progressive step in making more space available for auto parking. The manager of a first-run house said, “This is the most encouraging news we have had since the reduction of the admis¬ sions tax. The parking facilities in this city are ridiculous to the point of dis¬ aster. The garage will not only elleviate the off-street parking problems, but also will ease present traffic hazards. We have been longing for this construction, which I believe can step up our evening busi¬ ness by 15 per cent.” ments. . . . United Artists brought in two celebrities in two weeks. The first was Sam Goldwyn, Jr., who arrived to meet the press at a luncheon in connection with his first production, “Man With A Gun.” Later, Jack Palance appeared in advance of his film, “The Big Knife,” with Joe Mansfield, UA publicist, handling both parties. Leaving ahead of the New England con¬ tingent for the National Allied convention in Chicago were Nathan Yamins, delegate, and Edward Lider, alternate, who arrivevd in time for the board meetings held over the weekend. Those arrivivng later in¬ cluded Norman Glassman, Leslie Bendslev, Melvin Safner, Julian Rifkin, and Henry Gaudet. Attending the TESMA-TEDA show were Phil Lowe, Nat Buchman, Kenneth Douglass, Jr., and Irving Shapiro. A Paramount feature, a short, or news¬ reel each week in each theatre in New England is the goal of the bookers and salesmen during the Booker-Salesman’s Month drive, which runs from Nov. 27 to Dec. 24. Cash prizes are to be awarded the bookers, who are exerting every effor to put the company over the top. A permit for a drive-in at Bedford, Mass., was turned down at a meeting of the town selectmen. . . . Warren Gates, booker, Warners, resigned last month. John Hancin, former shipper, has been promoted to student booker. Gates, well known in the district, will shortly an¬ nounce his new affiliation. . . . Eddie Hosmer, head. Independent Theatre Equip¬ ment Company, has taken new and larger quarters at 45 Church Street for a display and sales room, retaining his old quarters at 26 Winchester Street for storage space. . . . Joseph G. Cohen, independent film buyer and bcoker, is now handling the buying and booking of the State and the Sunrise Drive-In, Burlington, Vt., owned by Ernest and Dorothy Handy. . . . Bill November 16, 1955 MOTION PICTURE EXHIBITOR 2) Among those seen at the recent 1955 annual regional convention of Independent Exhibitors, Inc. of New England at Toy Town Tavern, Winchendon, Mass., were, left to right, Abram F. Myers, Allied general counsel; Edward W. Lider, president of the group; and Wilbur Snaper, of New Jersey; Ernest H. Warren, Paramount, Needham, Mass., signing up as a member, as executive secretary Carl Goldman looks on. Buffalo Exhibitors Seek Lifting Of Parking Ban Buffalo — A delegation of downtown Buffalo theatre managers pleaded with the Board of Safety recently to lift the night¬ time parking ban on Main Street, between Seneca and Chippewa, as a boon to the hard-pressed amusement centers. George H. Mackenna, general manager, Basil’s Lafayette, and president. Main Street As¬ sociation, said the restrictions which have been in effect since 1950, should be re¬ scinded to permit parking after 6 p.m. when traffic is comparatively light. The ban, however, would be continued on the downtown shopping nights, Monday and Thursday. “When the restrictions were imposed in 1950, we were told that the ban would be on a trial basis,” Mackenna noted. “The ban is working a hardship on the theatres in the downtown section, and we feel that the trial period is ended and there is no need for the parking ban on Main Street.” Pointing out that “there isn’t too much traffic” after the rush-hour period, Mackenna said that the lack of free parking space is causing many the¬ atregoers to patronize the outlying drive- ins during the summer. Another spokesman for the group, Arthur Krolick, district manager, Para¬ mount Theatres, said that lifting of the ban “would relieve our situation.” He ex¬ plained that 80 per cent of the business done by the downtown theatres occurs after 6 p.m. Another spokesman, Robert T. Murphy, manager. Century, voiced a similar opinion, as did Dewey Michaels, Palace. Chairman J. Eugene McMahon said the board would take the plea under consideration, and instructed George F. Collins, the city’s acting traffic adviser, to study the matter and report back. Brown, manager. Park, Worcester, Mass., is a patient at the Hahneman Hospital, Worcester. . . . Benjamin Sack, owner, Beacon Hill, donated a new screen to the screening room of the Jesuit Fathers of the Boston College High School. He heard of this need through his projectionist, A1 Goldman, who learned that vandals had slashed the original screen. PROVIDENCE, R. I., NEWS— A1 Siner, Strand manager, recently staged a red carpet sneak preview of Paramount’s “The Desperate Hours,” was offered in addition to the current attractions without extra charge. . . . Bill Trambukis, Loew’s State manager, headed up the committee which arranged a special free Hallowe’en party for the young fry, aimed to keep children off the streets, and out of mischief. Dur¬ ing the week following the second anni¬ versary celebration at the Gilbert Stuart, Riverside, R. I., Joe Jarvis, owner and manager, devoted space each day in his newspaper advertising, thanking the co¬ operating firms and urging his customers to patronize them generously. ... In his newspaper advertisements, Dave Levin, RKO Albee manager, guaranteed that if patrons could honestly say that they did not enjoy “The Private War Of Major Benson,” they would be presented with guest tickets goed for some coming at¬ traction. Buffalo Jack Curtin, Republic district sales manager, was in for conferences with branch manager Leon Herman. After 40-odd years as a show shop, in which it ran the gamut from bingo and film programs to burlesque and vaudeville, the Gayety is being razed to make way for a parking lot. . . . Negotiators for station WGR and WGR- TV and the striking CIO union reached an agreement ending the work stop¬ page which put both stations off the air for a couple of days. ... A series of Sunday afternoon “moving pictures for the family” is being presented in the Buffalo Historical Society Building each weekend, with admission free. Most of the films are shorts. . . . Roger Baker, well known Buffalo sports commentator, will speak at a meeting in the Variety Club on Nov. 28. . . . Murray Whiteman, past chief barker. Variety Club, left for a three-week rest in Florida. Whiteman re¬ cently left the Millard Fillmore hospital, where he was confined several weeks following a heart attack. ... A full-scale hearing has been ordered by the Federal Communications Commission to begin Dec. 19 on whether the National Broad¬ casting Company should be allowed to purchase Buffalo’s ultra-high frequency television station, WBUF. Employes of all the Buffalo Paramount theatres, the Paramount, Center, Seneca, and Niagara, were invited to a screening party in the Center. Some two hundred ushers, operators, office workers, cleaning staff workers, ticket takers, and others, attended the party, which started at mid¬ night with the serving of doughnuts and coffee in the lobby. The picture shown was Paramount’s “Artists And Models,” so today there are at least 200 word of mouth boosters for the coming attraction, and the Paramount was able to get the reaction of a lot of people to the picture. . . . Things are underway in the Audience Awards campaign. A committee of ex¬ hibitors has visited newspaper offices, soliciting and getting support for the Poll. About $1000 worth of Sylvania Elec¬ tric Products Coiqjoration prizes have been promoted and will go to local voters at a drawing after the election. Active on the committee are George H. Mackenna, gen¬ eral manager, Basil’s Lafayette, who is chairman; Arthur Krolick, Paramount Theatres, vice-chairman;; Carl Rindcen, Shea’s Buffalo; and Robert T. Murphy, Century. Displays of the Sylvania prizes in the form of TV sets, hi-fi record con¬ soles, and radio sets were installed in downtown lobbies with posters explain¬ ing the idea. The Women’s League, Variety Club, will put on a Collection Container Drive, Nov. 4 through Dec. 3 for the benefit of the club’s Cerebral Palsy Clinic in the Cril- dren’s Hospital. Mrs. Constantine Basil is honorary chairman, and Nedra Gray is chairman. Gertrude Bleich is assistant to the chairman, and in charge of distribu¬ tion. Rose Berkson is in charge of chain druggists; Rosemarie Belling, chain gro¬ ceries; and Helen Huber, shopping plazas. The women are placing close to 7,000 con¬ tainers in Buffalo and vicinity. The Wo¬ men’s League staged a “This Is Your Life” party in the Delaware Avenue head¬ quarters last fortnight. A1 Becker, Buffa¬ lo’s first projectionist and veteran theatre supply man now employed at Eastern Theatre Supply in Buffalo, was the sub¬ ject of the party. . . . William J. Brown, president, Dynacolor Corporation, an¬ nounced that his company is now pro¬ cessing all sizes of amateur Kodachrome film at its plant in Albion, N. Y. . . . June Havoc recovered most of the articles lost to a sneak thief when she went to see “Illegal,” in the Paramount, the other night. Police found and returned to Miss Havoc her driver’s license and registration for her Cadillac; a $3,500 pay check on which she already had stopped payment; a blank check from a California bank; and a $20 Traveler’s check. Police de¬ clined to say how they recovered the articles. Charlotte A certificate of incorporation was filed in the office of the Secretary of State, Raleigh, S. C., for Theatrical Enterprises, Inc., to operate theatres. Authorized capi¬ tal stock is 1,000 shares, no par value. Subscribed stock is three shares, by J. T. HAYCO COVERS Custom made for all makes and models of theatre chairs. JACK HAYES SEATING SERVICE BOX 212 CATO, N. Y. November 16, 1955 24 MOTION PICTURE EXHIBITOR Judge Refuses To Lift Ban On "The Miracle' Chicago — A motion by the American Civil Liberties Union asking Judge Wil¬ liam Touhy to vacate his judgment ban¬ ning “The Miracle,” on the ground that it is “obscene,” was denied. Previous.y the judge had viewed the film in his chambers. In denying the motion to vacate. Judge Touhy stated that if the arguments Oi the ACLU attorneys were correct, then it would be up to the Illinois Supreme Court to reverse its own ruling against the film. If an appeal is to be taken to the Supreme Court, it must be filed by Nov. 30. The motion before Judge Touhy to vacate was based on a U.S. Supreme Court decision on Oct. 24, 1955, in “The Moon Is Blue” case, which reversed the Kansas Supreme Court’s contention that pictures may be censored on grounds of “obscenity.” ACLU attorneys argued that the rulings of the Illinois Supreme Court and the Kansas Supreme Court were identical, and since the U.S. Supreme Court had reversed the Kansas verdict, the ban on “The Miracle” should b.. removed. Attorneys handling the case for the picture are R. Raymond Marks, Jr., Abner Mikva, Richard Orlikoff, and Sanford Wolff. Randleman, J. P. Kennedy, Jr., and Lucy Sullivan, all of Charlotte. . . . Denise Darcel, popular French star, will be an Honor Queen in the Carolinas’ Carrousel. Buster Crabbe will take part also. . . . Walter H. Peake, Jr., has joined MGM as booker. He was formerly with Wilby- Kincey. . . . James Mayo Burton, Jr., Memphis, Tenn., has joined RKO Radio as booker. . . . Officers of Variety Club for the next year were to be elected last week by the crew, which was named at the regular meeting recently. Crew mem¬ bers are Cy Dillon, J. E. Simril, Charlie Trexler, F. Francis White, Jr., and John H. ickers, Sd. This group will name new officers from its ranks. Officers were to ba installed at the annual banquet at Hotel Charlotte, with Robert Alexander as banquet chairman. The girls of Consolidated Theatres have recently organized a bowling team, which will be sponsored by Consolidated. . . . Alex White, son of J. Francis White, has joined the booking department. Consoli¬ dated Theatres. . . . Tarboro Theatres, Inc., Tarboro, N. C., has obtained a certi¬ ficate of incorporation from the North Carolina secretary of state. The firm has authorized capital stock of $100,000 and incorporators are H. P. Howell and Caro¬ lyn H. Brink, both of Smithfield, N. C., and R. Glenn Davis, Tampa, Fla. Chicago Tom Dowd, Ziegfield manager, reports 30,000 advance ticket sales, at $1.50, for “Hill 24 Doesn’t Answer,” sold by Hadas- sah and other groups. It is the first pic¬ ture in English produced in Israel. Six showings daily will be held at the theatre during this month. . . . Movie attendance in October was almost identical with the same mpnth a year ago, pgcordmg to city Isadore "Ike" Ehrlichman, U-l sales manager in Washington, has been promoted to the post of branch manager in Buffalo to replace Jerome Wechsler, resigned. tax collections. The amusement take in October was $171,811, and a year ago in that month, $168,520. . . . Twenty films, almost a fourth of the 82 scanned by the police censor board in October, were from abroad. Total footage was 453,000. Not one was rejected, but one was labled for adults. Ealaban and Katz, continuing to build up good will in Evanston, Ill., turned over its Cornet for a Nichols Junior High School PTA benefit, under manager Hec¬ tor Bishop. . . . Guests at the Conrad Hilton Hotel were wide-eyed as movie cameras focused on Humphrey Bogart for shots of “The Harder They Fall.” . . . Harry M. Rouda, veteran theatreman and co-manager, Rhodes, is convalescing at home after nearly a month in the hos¬ pital, following surgery. An additional subway system which would be a boon to theatres in the Loop and environs, is being urged by the in¬ fluential Greater North Michigan Avenue Association. Parking space for 2,800 autos is included in the plan. . . . Tony Steiver was named to the Oriental manager'a’ staff. . . . Vic Bernstein, industry veteran formerly with the Paramount exchange was appointed Allied Artists branch sales manager. . . . Walter E. Heller Company, film financiers, reported net earnings o' $1,865,107 for the first nine months of the year, against $1,714,273 in that period last year. Dividends of $1.37 a share wero paid and, in 1954, $1.27. . . . Arthur Panico, veteran movie theatre musician, died. . . . Arch H. Hosier, 52, St. Louis Theatre Supply Company, died in Edwardsville, Ill. La Rabida Sanitarium, Variety Club’s main charity, is expecting a visit from Joan Crawford, who will entertain the rheumatic fever children. . . . Carson M. Rodgers, president, Rodgers Theatres, was honored with election to the 33rd degree in Masonry. . . . Publicist Steve Healey is up and about after a two-month seige vdth bronchial pneumonia. . . . Missouri- Illinois Theatre Owners directors met to arrange for their annual convention in St. Louis, Nov. 21-22. . . . Leo Brown, Uptown manager, is receiving condolences on the death of his father, Isadore. . . . The twice-a-year film festival at the Clark is underway, with double bills of recent pictures and outstanding old’es. General manager Bruce Trinz is finding new patrons attracted and business helped in general. Cincinnati Sid Cooper, newly appointed United Artists district manager, held a sales meeting at the local exchange. . . . Robert Tarbuck is a new UA booker. . . . Among those from Dayton, O., who attended the National Allied convention in Chicago were exhibitors Fred Krimm, William Clegg, and Tom Ryan. . . . Excellent area business is reported for 20th-Fox’s “Tall Men,” and exhibitor previews of “The View From Pompey’s Head” and “Good Morning, Miss Dove” drew enthusiastic comments. . . . Mrs. Herman Hunt was reelected president. Ladies’ Auxiliary, Variety Club. The new officers are, first vice-president, Mrs. Saul Greenberg; second vice-president, Mrs. Manuel Weiss; secretary, Mrs. James S. Abrose; and treasurer, Mrs. Abe Maius. Board mem¬ bers are Mrs. Robert McNab, Mrs. Harry Pollins, Mrs. Paul Strauss, Mrs. Arthur Van Gelder, Mrs. M. M. Dennis, and Mrs. Sam Weiss. COLUMBUS, O., NEWS— Franklin County high school “Queen of Queens” was to be selected in finals held last week on the RKO Palace stage, in a tieup with the Ohio State Journal, arranged by manager Ed McGlone. . . . Loew’s Ohio held a sneak preview of MGM’s “The Tender Trap.” . . . Manager Robert Sokol, Loew’s Broad, is inviting women’s club officials, school leaders, and others to a special screening on Nov. 18 of 20th-Fox’s “Good Morning, Miss Dove.” . . . Lou Holleb, manager. In Town Auto Theatre, is installing in-car heaters. . . . Local theatremen are all set to participate in the Audience Awards Poll. They’re especially pleased that Jean Peters, who was “Miss Ohio State” before she signed a 20th-Fox contract, is one of the nomi¬ nees. . . . Loew’s Broad is installing a larger concessions counter. Cleveland Danny Kaye, in addition to playing a four-day engagement at the RKO Palace last weekend, put on a private perform¬ ance for some 1,600 youngsters from more than 50 Welfare Federation agencies. The show was sponsored by the Palace and the press. The entire Palace staff donated its services for the occasion. Manager Max Mink made the theatre available. . . . Last week was an eventful week for the in¬ dustry, with Liberace here for the Ohio premiere of Warners’ “Sincerely Yours” at the Allen, and Samuel Goldwvn, Jr. devoting a day telling press, TV, and radio representatives about “The Man With A Gun,” released by United Artists. . . . Frank Manenti, exhibitor Audience Awards chairman, arranged for an indus¬ try kick-off luncheon in the Black Angus Restaurant. Theatre owners and man¬ agers were invited to attend to hear an¬ nouncements on the proposed promotion,- 1 plan by Manenti and his committee mem¬ bers, Marshall Fine and Leonard Green - berger. Jack Balance, who was here to promote his forthcoming United Artists picture, “The Big Knife,” was co-starred at the luncheon with Mayor Anthony J. Celebrezze. David Sandler, Sandler Manufacturing Company, makers of in-car heaters and speakers, attended the TE3MA-TEDA convention in Chicago. . . . Art Brown, manager, Granada, a unit of the Associ- Novemher 16, 1955 MOTION PICTURE EXHIBITOR 25 ated Circuit, suffered a slight heart at¬ tack. After a brief rest at home he’ll be back at the theatre. . . . Mike Gould, Paramount salesman, is still hobbling around on crutches after a foot injury. . . . Joe Rembrandt, Center Mayfield, is convalescing at home following surgery at Mount Sinai Hospital. . . . John Turner paid the local United Artists branch h;s first visit since being appointed district manager. . . . Sam Barck has closed the Lincoln, Lisbon, O. It is understood the owner plans to use the property for some¬ thing other than a theatre. . . . W. A. Gray has reopened the Rapids, Grand Rapids, Mich. . . . Jerome Wechsler, who recently resigned as U-I branch manager, Buffalo, is convalescing from an operation in a McKeesport, Pa., hospital. . . . Joe McIntosh is the new owner. Strand, Payne, O. . . . Allen Payne leased the Scott, Archbold, O., from the owner, Tom Scott. Denver Dick Fulham, salesman, 20th-Fox, has been promoted to the branch manager, succeeding V. J. Dugan, who resigned. Dugan was with the company 24 years, having been a salesman out of the Salt Lake City exchange prior to coming to Denver. . . . Variety Tent 37 hopes to set the opening date for the new club- rooms at about Thanksgiving. At the mercy of the contractors at present, it is impossible to set a definite date. How¬ ever, the contractors are now at work on the new section of the Cosmopolitan Hotel, where the clubrooms will be lo¬ cated. About $12,000 worth of furnishings have been ordered for the new rooms. The Tent has been without quarters for a couple of years, since the former lo¬ cation was burned out and then torn down to make way for a parking lot. . . . Gordon Pearce, office manager and booker. Allied Artists, and Mrs. Pearce have adopted a boy, who was just six days old, and have named him Keith Edward. . . . Marvin Goldfarb, Buena Vista district supervisor, reports that St. Louis has been added to his territory, which now includes, besides St. Lou's Denver, Salt Lake City, Omaha, Des Moines, and Kansas City. . . . Dick Lutz, assistant branch manager. National The¬ atre Supply, is father to his fourth child, another daughter, Kate Elizabeth. . . Because of the establishment of a division headquarters here by Paramount, the ex¬ change is being remodeled to make new offices for the publicity man and sales¬ men. . . . Due to the prolonged illness of Earl Bell, Warners branch manager, Ben Kalmenson, vice-president in charge of distribution, appointed Carl Miller, sales manager, San Francisco, as acting branch manager here, effective immediately. Des Moines The Winfield, la.. Community Center, Inc., has voted to purchase the theatre building at Winfield from the Pratt fam¬ ily, Washington, la., and to operate the theatre. . . . The Hardin, Bedford, la., has been reopened after a fire destroyed the house last spring. Wilbur Young is man¬ ager. . . . Gretchen Vail has been named biller, MGM, replacing Geraldine Robuck, who resigned. . . . The Iowa, Madrid, la., has been reopened by Louis Lepovitz. . . . The Odeon, Marshalltown, la., has been Long Circuit Faces Suit By 8 Major Distributors GALVESTON, TEX.— Eight motion picture distributors each filed a per¬ centage action in Federal Court last fortnight against John G. Long, Bryan Powell, and various corporations and partnerships with which defendant Long was associated in the operation of a circuit of theatres in Texas. It is understood that the J. G. Long Circuit had operated upward of 40 theatres in Bay City, Houston, Alvin, Edna, El Campo, Freeport, Hebbronville, Texas City, Victoria, Wharton, and other towns in Texas. Paramount, Loew’s, Warners, 20th-Fox, RKO, United Art¬ ists, Universal-International, and Co¬ lumbia are the plaintiffs. Representing plaintiffs was Paul Carrington of the Dallas firm of Car¬ rington, Gowan, Johnson, Bromberg, and Leeds. closed by Consolidated Theatres. The lack of good movies was given as the reason for the action. The circuit will continue to operate the Strand, Marshall¬ town. Jacksonville Horace Greeley McNab, Columbia pub¬ licity man, came in ahead of Joan Craw¬ ford’s arrival to arrange for her appear¬ ances at the Motion Picture Exhibitors of Florida convention. . . . Jerry Gold, MPEOF president, was another early ar¬ rival. He had as his guests at a special luncheon in the Variety Club the mem¬ bers of the convention committee and a group of local newspapermen. . . . Bob Harris, FST concessions manager, went to the Allied-TESMA-TEDA-IPA ses¬ sions in Chicago, as did C. H. Deaver, Variety Club chief barker. . . . Mrs. Gwendolyn Allen is booking for the Perry Drive-In. . . . Mark DuPree, FST execu¬ tive, was elected chairman. Audience Awards committee, composed of 26 ex¬ hibitors. . . . Fred Hull, MGM branch manager, represents distributors on th? MPEOF convention committee. . . . The Follies, long a burlesque house, is now' double billing family-type pictures. . . . Back from a trip around the Southeast plugging “The Tender Trap” was Jack Wiener, MGM publicist. . . . Tom Tidwell, 20th-Fox branch manager, and Harvey Garland, FST booking chief, were at the world premiere of “The View From Pom- jey’s Head” in Savannah, Ga. Kansas City In Phillipsburg, Kans., Ralph R. Win- ship, Majestic, is celebrating his golden anniversary in the theatre business at the same location. “There are probably more people in show business who have been in longer, but my record is some¬ what unusual in that my 50 years has been continuous in the same town, th^j same location and, with only several re¬ modeling jobs over the years, in the same building. I hardly think many exhibitors or showpeople can match this record,” said Winship. To celebrate the event, the Majestic has assembled a month’s program of the finest films shown in the 50-year history of the theatre, and every 50th per¬ son is being admitted free. ITOO's Wile Praises Ohio Censorship Setup Columbus, O. — The recent U.S. Supreme Court decision reversing the Kansas Supreme Court on film censorship shews “the utter futility of censorship,” accord¬ ing to Robert Wile, secretary. Indepen¬ dent Theatre Owners of Ohio. “The pres¬ ent situation in Ohio whereby we have a strong police law is far better,” he added. “Complaints that the Ohio law is ‘after the fact’ can be compared to the highway speeder,” said Wile. “It is against the law to speed in an automobile. But there is nothing affixed to the car to prevent speeding, although the idea was suggested a year or two ago by our own Governor Lausche. You CAN speed. You MAY not. You CAN show an obscene picture or one which would tend to corrupt morals. You MAY not, under penalty of the law.” Los Angeles Four drive-ins at Tucson, Ariz., changed hands recently. Midway Enterprises, Inc., Los Angeles, has acquired the Prince, ac¬ cording to Midway manager Floyd Bernard, who stated that the grounds will be relandscaped and the surroimding area oiled to keep down the dust of which local residents complained. Midway al¬ ready owns the Midway and operates the Twenty-second Street, Tucson, the latter under lease from George W. Bromley. Sero Enterprises, Inc., Hollywood, bought controlling stock interest in the Cactus, Rodeo, and Fiesta from Hugh Downs and Wesley Becker, who have become Sero’s city managers. Milwaukee The Crivitz, Crivitz, Wis., was closed for the season. . . . Also closing is the Big Sky Out Door, Middleton, Wis. . . . Ben Marcus held a 20th birthday for his Marcus Theatres with a manager’s 12- week showman campaign tied in with the Audience Awards Poll. At a meeting plans were discussed by the various managers present, Ben Marcus and Joe Strother main office, and Hank Toilette, Edward Schwable, Tom Daily, Doug Conine, Tom Morgan, Bert Coyle, Robert Higgens, Charles Morrissey, Robert Klein, Warren Beaster, Miles Lonergan, Ansell Holley, Bill Friese, Bud Ownen, and Clarence Holtze. . . . Frank Mantzke, former U-I branch manager here, for the past few years with Northwest Theatres Service booking office, has moved into new quar¬ ters on the second floor of the Graphic Arts Building, Minneapolis. Minneapolis Film stars in the Twin Cities recently include Dana Wynter, to promote 20th- Fox’s “The View From Pompey’s Head,” Eve Arden, for a benefit luncheon, and Ilona Massey, for a cerebral palsy tele¬ thon. Charles Winchell, vice-president, Minnesota Amusement Company, was producer of the telethon. . . . Lo Amn Boyer has been named chief of service. Cinerama, Century. . . . The Riviera, St. Paul, Minn., a Minnesota Amusement Company house, had remote control broadcasts from the lobby the first two nights of the opening of “Simba.” Patrons were interviewed concerning their opin- November 16, 1955 26 MOTION PICTURE EXHIBITOR "Desperate Hours" Author Given Day Indianapolis — Joseph Hayes Day was held last week in honor of the author ol' the Paramount screen play, “The Des¬ perate Hours,” which had its midwest premiere at the Circle, under sponsorship of the Indianapolis Council of Women. In his proclamation marking the occa¬ sion, Mayor Alex M. Clark pointed out that Hayes is a native of Indianapolis and a graduate of Technical High School; that he wrote not only the original story ver¬ sion of “The Desperate Hours,” but also the dramatization and screen play, a feat hitherto not achieved by any other wx’iter.” Hayes himself was on hand for the op¬ ening night celebration at the Circle and was interviewed from the stage by master- of-ceremonies Jim Shelton. Also appear¬ ing on stage were the author’s wife, Dewey Martin, and Fred S. Fosler, former Marion County deputy sheriff who sei*ved as technical director for the film. ions of the picture. . . . C. L. Hiller, owner. Grand and Gopher, Crookston, Minn., died. He had been in the theatre business in Crookston for about 40 years. . . . Dahlstrom and Weinberger, theatre decorators, are remodeling the Vogue, Sandstone, Minn. . . . Ralph Pielow’s Quad-States Theatre Service is handling the buying and booking for the Ironton, Ironton, Minn., the Star, Pierz, Minn., and the Garrison Drive-In, Garrison, Minn. All are owned by John Bolig. . . . Norm Levinson, MGM press representative, will write a column of film news and reviews for the Minnesota American Legion news¬ paper. New Haven New drive-in plans are being made. A building permit for the construction of a concession and utility building as part of a proposed open air theatre on Amity Road was issued by Henry G. Falsey, New Haven building inspector, to E. M. Loew, Boston. Work will be completed at a cost of $30,000. . . . The Wolcott Drive-In is still in the early stages of con¬ struction. . . . Loew Poli division man¬ ager Harry F. Shaw is chairman, special events committee, Meriden, Conn., Ses- qui-Centennial, to be held Jime 15. Palace manager Tony Masella is a member of his committee and also of the concession committee. When Shaw attended the Pioneer dinner in New York recently, he celebrated his 41st anniversary in show business. . . . Publicity director Lou Brown, Loew Poli Theatres, celebrated his 25th industry year by attending the Pioneer affair. HARTFORD, CONN., NEWS— Jack W. Gordon, general manager and owner, Gor¬ don’s Entertainment Bureau, and Mrs. Gordon will be honored at a testimonial dinner on Nov. 21 at Matarese Circle Restaurant, Newington, Conn. General chairman of the dinner, which marks tho Gordons’ 35th wedding anniversary, is Fred R. Greenway, manager, Loew’s Poli Palace. . . . Lou Cohen, Loew’s Poli, and Mrs. Cohen were in New York for several days, observing their 36th wedding anni¬ versary. . . . John O’Sullivan, Lockwood The COMPO Audience Awards Poll was discussed recently at loew's Poli, Hartford, Conn., by, left to right, Lou Cohen, Loew's Poli; Maurice Shul- man, Rivili and Webster; Ray McNamara, Allyn; Barney TarantuI, Burnside Theatre Corporation; and Jack Sanson, Stanley Warner Strand. and Gordon, has been given division man¬ ager status. He will supervise a group of houses in New Hampshire, Massachusetts, and Rhode Island, under title of central New England division manager. In recent months, O’Sullivan has been supervising two Connecticut drive-ins, the Danbury, Danbury, and the Pix, Bridgeport. New Orleans The remodeled Winn, renamed the Princess, Winnfield, La., opened in grand style, under the management of Mrs. Edith Ann Long, who is also manager. Parkway Drive-In there. Buying and booking will be handled by Theatres Service Com¬ pany. . . . Film buying and transporta¬ tion service for the Rose, Kosciusko, Miss., was transferred from Memphis to New Orleans. John B. Polk is the proprietor, and Max Connett is in charge of buying and booking. . . . Charles Levy turned back the Bayview, Biloxi, Miss., to its former owner, Ernest V. Landaiche. J. G. Broggi office will handle the buying and booking. . . . Exhibitors’ Cooperative Serv¬ ice, Lake Charles, La., leased offices on the third floor in the 218 Film Exchange Building, on Liberty Street, just vacated by the Dixie Film Exchange. They antici¬ pate moving to the new location in about a month. . . . Roy Nicaud, southern field representative. Distributors Corporation of America, has taken office space in Joy’s Theatres headquarters, 218 Film Exchange Building. . . . Joan Crawford was in to meet with press, radio, and television representatives in connection with her latest film, Columbia’s “Queen Bee,” which opened at the Orpheum. C. S. A. Fuhrman reopened both the Lake, Mandeville, La., and Madison, Madi- sonville. La., after remodeling. . . . John Doles wired Transway to suspend service to Kim Drive-In, Sterlington, La., until further notice. . . . Joy’s Theatres shut¬ tered the Ritz, Texarkana, Ark. . . . Andy Bevelo, Exhibitors’ Cooperative Service, advised that the Bailey, Bunkie, La., is slated for reopening this week after re¬ modeling. . . . The Pix, a neighborhood showcase, shuttered. It was operated by Antohny Fiorita. . . . Mr. and Mrs. Harold Cohen motored to Dallas for a second special business meeting with independent exchange operator Herman Beiersdorf. . . . Circuit theatres as well as many in¬ dependent theatres throughout the terri¬ tory, exclusive of New Orleans, are pre- Labor Problems Bring Court Fight Norwich, Conn. — The E. L. Realty Com¬ pany, operator. Lord Indoor-Outdoor, Plainfield, Conn, had on legal right of appeal from an edict of the State Board of Labor Relations in a pending dispute with Local 453, lATSE, the State Attorney General’s office argued in Superior Court. Assistant Attorney General Daniel E. Ryan raised the question before Judge Raymond J. Devlin when attorney Milton Jacobson, counsel for Lord, sought to have a Labor Board petition ordering a special election of employes at the theatre held, modified, or set aside. Jacobson contended the right of appeal did exist. Pending decision on the state’s motion to erase the Jacobson motion from the docket, the court took no action. senting midnight shows. Proceeds are turned over to the local Variety project for the care of children, afflicted with cerebral palsy, living outside of Greater New Orelans. New York Marvin Berkrot, chief expeditor, 20th- Fox’s home office publicity department, resigned. . . . Having completed camera work here on Columbia’s “The Harder They Fall,” Humphrey Bogart, accom¬ panied by his wife, Lauren Bacall, left for Chicago. ... At the annual meeting of the Board of Governors of the Warner Club, Inc., Frank E. Cahill, Jr., Warners co-ordinator of technical activities, was elected president for the ensuing year, succeeding Karl G. MacDonald. Othe# officers elected are, vice-president, Larry Leshansky, in charge of membership; Ruth Weisberg, in charge of welfare; Don Cherry, in charge of claims; Harry Mayer, in charge of social activities; Barry O’Connor, treasurer; and George Schiffer, secretary. . . . The Warners short subjects sales drive in the New York area will be held as a tribute to veteran sales representative Gus Solomon, according to an announcement by Ernest Sands, branch manager. Campaign material on the drive, which takes place the week of Dec. 4-10, has been distributed to exhibitors. . . Samuel N. Burger, sales manager, Loew’s International, left for a seven weeks’ in¬ spection tour of MGM offices in Latin America. . . . George Kemp, manager, Stanley Warner Montauk, Passaic, N. J. was the unanimous choice of the judges in the third quarter for the Quigley Awards, for the same sales campaign which won him the grand prize in the Stanley Warner Spring Festival Contest, a trip to Europe. . . . The United Artists office was shocked by the sudden death of district manager Fred Meyers. The New Paltz, New Paltz, N. Y., is now operated by Marie Ungerland. . . . The new owenr of the Rialto is Lou Bern Broadway, Inc. . . . Willard Maas, experi¬ mental producer and critic, opened his first program in the series, “16mm., New World Of Cinema,” at the Brooklyn, N. Y., Academy of Music. Short films are ex¬ hibited with a commentary by Maas. . . . In conjunction with the Board of Edu¬ cation, the Warner started a series of (Continued on page 35) November 16, 1955 CANUYULY SPEAKING The International Popcorn Association has decided to change its name, it was revealed at the Chicago conventions of National Allied, TESMA, TEDA, and IPA, and a walk around the impressive con¬ cession display area clearly shows why. Popcorn was the force that sent theatre concession earnings soaring and that pop¬ ular product certainly remains king of the lot as far as profit potential is concerned. However, the staggering array of conces¬ sion exhibitors and the seemingly endless variety of products meriting theatremen’s interest is the best indication that some broader means of identification has become necessary. Talk to anyone who knows what’s go¬ ing on in the colorful third floor exhibition hall and you keep hearing the same two names credited with this year’s resound¬ ing success, Carl Seigel and Bert Nathan, IPA president. Seigel was general conven¬ tion chairman and had lined up many of the exhibits before his untimely death, and Nathan followed through without a hitch. Pizza pie, shrimp, turkey, other foods with a tinge more exotic than one used to associate with movies abound, and the interest evidenced by healthy trade show and forum attendance prove, if proof be needed, that nothing sold in a restaurant is outside the theatre concession realm. This concentration upon heavier foods stimulated an interest this year in much of the new equipment on the exhibition floor and also resulted in increased in¬ terest and attendance at the IPA forums on conventional and drive-in concession operation. The organization conducted separate forums on the two phases of operation and then combined their find¬ ings at an all-inclusive convention session. So IPA, its program enlarged many times since its auspicious industry bow, exits, and the industry bids a hearty welcome to the new-bcrn Popcorn and Concessions Association. — Al Erlick. Eighteen-year-old Sandra Israel, Miss Popcorn of 1956, made queenly appearances at the Na¬ tional Allied-TESMA-TEDA-IPA convention in Chi¬ cago's Hotel Morrison. She won the Miss Popcorn title, which is presented here by William E. Smith, executive director. Popcorn Institute, at a mass popping contest staged in connection with Na¬ tional Popcorn Week, Oct. 24-31. Sandra won on her ability to prepare the best batch of pop¬ corn, and her poise, appearance and personality. (Cand^is Delicious Food y tNJor somt tvtur pay/ >7 Cooperating with THE COUNCIL ON CANDY OF THE NATIONAL CONFECTIONERS' ASSOCIATION Popcorn Is A Nutritious Food -ooperating with the INTERNATIONAL POPCORN ASSOCIATION Dedicated to serving the popcorn and concession industries. Volume 1 1 i 50,000,000 times a day . . . IT’S A MATTER OF PREFERENCE- J Coca-Cola is the most asked-for soft drink at service stations!* 1. When motorists pause to refresh and refill, they prefer Coke — by more than 2^4 to 1 over the next three soft drinks combined. 2 . These same people look for their favorite beverage in theatres, too. 3. When you feature Coca-Cola, you profit from America’s preference. ■‘^OKE- IS A REGISTERED TRADE-MARK Of theatres handling beverages, more than 3 out of 4 sell Coke! *1954 surveys by Alfred Politz Research, Inc. EXTRA PROFITS EP-3 Forums And Trade Show Spark IPA Convention The Necessity For Greater Attention To Stand Layout, And The Need For Modern Equipment As A Result Of Increasing Popularity Of New Food Items Is Highlighted In a convention termed the most im¬ portant in many years, it was interesting to note the time and attention devoted by exhibitors to the concession forums sponsored by IPA during the combined meetings of that organization and Nationa Allied, TESMA, and TEDA at the Hotel Morrison, Chicago. As was expected, participation was keenest at that session devoted to conces¬ sion operation in drive-ins, with discus¬ sion centering on those problems peculiar to the outdoor theatre, which has entered the restaurant business with a vengeance. Bert Nathan, Theatre Popcorn Vending Corpora¬ tion, Brooklyn, N. Y., is the IPA president. Spiro J. Papas, "Atom"-atic Vending Corporation, Chicago, is general convention chairman. The equipment on display at the IPA exhibition hall gave evidence that the most significant trend in this field is the addition of a greater variety of heavy foods which create the need for added refrigeration, storage space, new counter layouts and equipment expenditures, with much that was good, useable equipment a year or two ago rendered obsolete by changes and growth in the business. With IPA President Bert Nathan as chairman, the drive-in forum opened with a discussion of planning a concession lay¬ out by Mel Wintman, Smith Management Corporation, Boston. One of the major problems faced by the drive-in conces¬ sion operator, Wintman said, is the re¬ modeling of present layouts to handle the increased business and variety of product:- demanded by today’s ever changing market. In building a new concession operation, Wintman advocated locating the stand a little forward of half the theatre’s capac¬ ity, with an eye toward the possible futuro growth of the theatre. The stand, he said, should be large enough to accommodate 20 per cent less than the theatre’s capac¬ ity. The concession area is the lobby of the drive-in, Wintman pointed out, and should be attractive. During his talk, he stated that he was an advocate of cafeteria operation as opposed to station selling. Indeed, the majority of operators professed themselves in favor of the self-service- stand. In the station type of operation, the length of the counter and ability of the aides must be considered. Wintman added that the booth should be kept as open as possible, with a careful control of light which could prove annoying if it conflicts with the picture while the show is in progress. New demands have necessitated increased water and electricity supplies, Wintman said. He also advised that stands be built with sectional counters so that pieces can be replaced by equipment when expansion is in order. Nat Buchman, Theatre Merchandising Coi’poration, Cambridge, Mass., also en¬ dorsed cafeteria operation over the statirn system. Advantages of the former were said to be more attractive display, quicker service, and increased customer satisfac¬ tion due to an absence of jostling to be first in line. He also pointed out that fewer persons handle money in the cafeteria operation and that the equipment cost increase necessitated is more than made up by better merchandising. Mortie Marks, Jefferson Amusement Company, Beaumont, Tex., discussed new ideas and trends in drive-in concession operation. He stressed the sale of larger and related items as an important con- (Continued on page EP-1) J. J. Fitzgibbons, Jr., Theatre Confections, Ltd., Toronto, Ont., is the IPA board chairman. Thomas J. Sullivan, IPA executive vice-president and general counsel. Other prominent figures taking part in the Chicago conventions include Candy Company, Boston; Lee Koken, RKO Theatres, New York; and Sam Rubin, ABC Vending Corporation, New York; Phil Lowe, Theatre William E. Smith, The Popcorn Institute. November 16, 1955 MOTION PICTURE EXHIBITOR EP-4 EXTRA PROFITS New And Old Poppers Feed Disneyland Crowds LOS ANGELES — Patrons at Walt Disney’s fabulous amusement park, Dis¬ neyland, may have their popcorn from a choice of Cretors popcom machines — a brand new Cretors “Olympic” over-the-counter job, or two 60-year-old steam-powered models. The old Cretors steamer is one of the many relics of a sentimental past on display in Disneyland, and the action of the fascinating steam engine still is a traffic stopper, according to the Disneyland management. The steam model was built by hand especially for Disneyland Park by Cretors craftsmen who produced the same machine many years ago. While these Cretors steamers have lots of curiosity value and can pop about 75 pounds of raw popcorn per hour, it was necessary to add two of the high- volume production Cretors “Olympics” to supply enough popped corn for Disneyland crowds. The two “Olympic” machines can pop 100 pounds of raw corn per hour, but all four machines are kept busy popping throughout the time Disneyland is open. America's Hot Dog Now Goes Automatic New York — American ingenuity has given the “hot dog” the greatest boost since the advent of mustard. Now, for the first time, the number one American favorite — the frankfurter and roll — has gone automatic. An automatic vending machine sells the “hot dog” complete with roll and mustard, cooked and delivered within a matter of 20 seconds! The significant aspect resultant from automatic vending of hot dogs is the fab¬ ulous ready-made market for the product. Always a favorite quick meal, the hot dog is consumed by the nation at the rate of 10 billion annually. This means 71 per capita, with or without mustard! No wonder the manufacturers of the vending machines have predicted a bonanza in sales! Hot dogs are popular everywhere; the baseball parks, the race tracks, the foot¬ ball stadiums, the boxing arenas, the city parks, the beaches, the roadside stands, the delicatessens, and even the street vendor. Drive-ins have found it a top item and it is making its appearance in conventional theatres also. One operator of machines now on the market describes his units as a “Ripley.” While the frankfurter is kept under re¬ frigeration at all times in the unit, it is also cooked right in the refrigerator and then dispensed. The hot dog is dispensed in its own sanitary cardboard package with a sealed mustard serving for in¬ dividual application as desired. The dis¬ tributor, Nu-Matic Machines, Inc., claims that the product stays fresh and protected and results in a delicious sealed -in flavor hot dog when it is electronically cooked. Rules For Perfect Popping Are Both Sound And Simple CHICAGO — The Popcorn Institute, sponsor of the 6th annual National Popcorn Week Oct. 24-31, recom¬ mends these five simple rules for pop¬ ping perfect popcorn: 1. Warm the popper, heavy pan or heavy skillet, with lid. 2. Put in one-fourth cup of favorite cooking oil or shortening. 3. Let the oil get hot — about three minutes. Drop in three or four kernels. When they begin to spin in the hot oil, it’s time to start popping. 4. Pour enough kernels from can to cover the bottom of popper or skillet. 5. Cover and shake gently. When you hear the last few “pops,” remove pan from heat and empty contents into a large bowl. Pour in melted butter and salt to taste Serve immediately. Related Items Sale Seen Concession Aid Chicago — “Super-market merchandising techniques build theatre concession sales. Combinted sales of related items is a sure¬ fire method of boosting profits at the con¬ cession stand,” according to William E. Smith, executive director. Popcorn Insti¬ tute, in an address delivered at the recent Theatre Owners of America Convention at the Los Angeles Biltmore Hotel. “The modern super-market today domi¬ nates the retail grocery field,” Smith said. “Its merchandising techniques are proven. A basic profit-making method is pushing combined sales of food items that compli¬ ment one another. It is significant to note,” Smith stated, “that most of the related item promotions in the super-market feature long-profit commodities. The mer¬ chandising and sale of the short-profit staple items take care of themselves.” Concession operators were urged by Smith to train their personnel to promote and merchandise combined sales — to con¬ centrate on their two top-profit items, popcorn and soft drinks. “Popcorn and soft drinks are natural allies,” Smith said. “The crisp saltiness of popcorn builds thirst. Anticipate that urge by placing the soft drink dispenser next to the popcorn machine. After the initial popcorn or soft drink sale has been made, push for a double sale. Instruct attendants to suggest the purchase of complimenting com¬ modities — popcorn and a beverage.” Smith also reported to TOA members progress in The Popcorn Institute in the building of popcorn sales since the organi¬ zation’s founding three years ago. Based on the suggestions of theatre and conces¬ sion operators, the Institute sponsors two annual major advertising and promotional events beamed directly to the consumer, and designated to build public acceptance of popcorn and thus increase sales in the¬ atres. To enable concession and theatre operators to directly capitalize on these huge nation-wide promotions, the Insti¬ tute prepares special merchandising point- of-purchase material for use at the con¬ cession stand, stub box, lobby and box- office. “These point-of-purchase pieces are proven sales builders,” Smith stated. “The Institute plans a continued production of them at less than cost prices.” Smith demonstrated the latest and most unusual Institute point-of-sale piece. The new display is an animated piece powered by a motor and dry cell battery, featuring the rotating head of an eye-catching youngster with moving eyes and tongue. The display, more elaborate than anything previously prepared by the Institute, was produced specifically at the request of theatre and concession operators who stated the need of a top quality popcorn display. The four-color animated posters are available at the production cost of $4.50 by contacting The Popcorn Institute. Hazel Joins Superior St. Louis — James G. Hazel, formerly with Manley, Inc., has joined Superior Refrigerator Manufacturing Company, the makers of the “Sodamaker” beverage dis¬ pensers and the “Coffee Maker,” as vice- president in charge of sales, it was an¬ nounced early last month. MOTION PICTURE EXHIBITOR November 16, 1955 EXTRA PROFITS EP-5 HotSpa Vends Coffee, Other Hot Beverages Chicago — A new addtion to their line of automatic cup type beverage dispensers has just been announced by Cole Prod¬ ucts Corporation. Aptly called the HotSpa, the new ma¬ chine is a revolution¬ ary six selection hot drink dispenser, serv¬ ing coffee four ways, hot chocolate, hot soup or tea. The HotSpa is the result of three years of intensive research, engineering and field testing. Production has commenced and deliv¬ eries are currently being made. Accord¬ ing to Richard Cole, vice-president, operators of all test loca¬ tions used throughout the past year are overwhelmingly enthusiastic about the consistently fine operation and ease of servicing the new hot drink vendor. In addition to the six -selection feature, the HotSpa has a 780 cup capacity and in¬ cludes two mixing bowls, and exclusive “Tru-Action Timer” which gives positive measure of ingredients regardless of volt¬ age or power, pushbutton control, extra cream and sugar feature, a hot water booster than assures a pre-heated first drink, and utilizes only two relays, re¬ sulting in 70 per cent less electrical com¬ ponents. All dry ingredients are used. Finished in attractive maroon and grey, the HotSpa is made in the exact measure¬ ments of Cole’s ColeSpa Special cold drink machine so that the two can be used side by side as a hot and cold combination unit where desired. Special combining hardware and display has been made for this purpose. NCA Sets Meet Plans Chicago — Announcement of committee chairmen for the 1956 convention and ex¬ position of the National Confectioners’ Association to be held June 10-14, 1956 at the Hotel Statler and Mechanics Hall, Boston, Mass., was made by general con¬ vention chairman Robert H. W. Welch, Jr., James O. Welch Company, Cambridge, Mass. Ladies’ entertainment features and con¬ vention social events will be planned in keeping with the colorful historical back¬ ground and picturesque settings the New England area affords. Committee chairmen are: program, Rich¬ ard D. Muzzy, Daggett Chocolate Com¬ pany; dinner dance, Philip M. Clark, New England Confectionery Company; opening luncheon, Kenneth P. Miner, Brigham’s, Inc.; golf, Richard S. Lewis, Edgar P. Lewis and Sons, Inc.; ladies entertainment, W. O. Wallburg, W. F. Schraffts and Sons Corp.; building decoration and transpor¬ tation, Lawrence L. Lovett, Deran Con¬ fectionery Company, Inc.; Sunday get-to¬ gether, Harry Gilson, F. B. Washburn Candy Corporation; and exposition, David P. O’Connor, Penick and Ford, Ltd., Inc. NCA president Philip P. Gott is an ex- officio member of all committees. A free round-trip from Miami to Disneyland be¬ came Ralph Pockhaber's when the smiling man¬ ager of the Florida, downtown Miami house, read a wire from Bob R. Harris, confections sales chief, Florida State Theatres, which told Puck- haber that he had won first prize in a circuit contest among theatre managers. MGM effected a nationwide promotion arrange¬ ment with Alan-Jay Plastics of New York where¬ by the toy manufacturer is making a series of cartoon characters, including Tom and Jerry, Spike and Tyke, and Barney and Droopy. The soft plastics are in different colors. Above, Wil¬ liam B. Zoellner, MGM short subjects sales head. says Mr, Will J, Conner, . . . Executive Vice President of the John Hamrick organization, operating 16 theatres in Seattle and Tacoma, Wash., and Portland, Ore., with executive offices at 410 Orpheum Building, Seattle. Mr. Conner says, “The butterlike flavor that POPSIT PLUS gives popcorn did wonders for our refreshment stand sales. We wouldn’t think of using any other popping oil today!” Thousands of theatre operators, concessionaires and carnival men have had the same experience. POPSIT PLUS gives popcorn an easy-to-sell flavor . . . leaves fewer duds in the bottom of your popper . . . and because it’s always liquid, it’s convenient to pour, measure and store. Test POPSIT PLUS in your own refreshment stands for just one week. You’ll make it your only popping oil from then on. November 16, 1955 MOTION PICTURE EXHIBITOR EP-6 EXTRA PROFITS ALL STAR CAST — Big New Attraction and Three All-time Favorites! Wonderful New Coconut. It packs 'em in for that rich milk chocolate that's crammed with fresh toasted coconut. Available in 1 00 size only. Famous Nestle's Milk, Almond and Crunch Bars. Available in 5< and 10< sizes packed 100 bars to the case. 5< size not available on West Coast. ©The Nestle Co., Inc. 1955 See your Nestle representative or write for more details THE NESTLE COMPANY, INC., 2 WILLIAM STREET, WHITE PLAINS, N. Y. ing. More than 96 per cent of the coun¬ try’s 20,000-odd conventional theatres now have the product on hand, and it is avail¬ able in every one of the 4,500 drive-ins currently operating. According to statis¬ tics, a large theatre will dispense up to 4,000 boxes a day. A return to home popping has also stimulated sales. A new item, is a pack¬ age complete with an aluminum-foil pan and top, popcorn, pepper, and salt, which is placed over the flame. As the corn pops, the foil top expands several times. This labor-saving device has been extremely popular with housewives. Most of the popping corn cultivated to¬ day is a hybrid variety first introduced in 1935, research on which is carried on at Iowa State College and Purdue University under a grant from the popcorn industry. Each laboratory now grows as many as 2,000 different varieties which represent crossings of many types of corn. The hy¬ brid corn, replacing the old open-polli¬ nated type, offers the grower the benefits of being disease resisting, better tasting, and more tender, providing the farmer with an excellent crop in either wet or dry weather, it is pointed out by Thomas Sullivan, vice-president. International Popcorn Association, Chicago. Sullivan notes also that most popcorn is produced in California and the middle west. A large part of popcorn-growing acre¬ age is contracted for in advance by pop¬ corn companies, tending to stabilize acreage and to keep supply and demand in the proper ratio. The farmer is as¬ sured of a market for his crop and knows in advance the price he will get. Gen¬ erally, a contract calls for the entire crop to be delivered on the ear to a designated place, and frequently the seed is furnished by the contracting company. Because of their high smoke, flash, and burning point the manufacturers use coconut or peanut oil with popcorn and sometimes, a certi¬ fied coloring or imitation butter taste is added. Salt used is of a finer grain than the ordinary table variety, which givee better coverage and requires less salt. In cooking, the manufacturer uses either a wet or a dry method. According to Bert Nathan, president, Theatre Popcorn Vend¬ ing Corporation, Brooklyn, N. Y., in the wet process the seasoning is heated ana the corn is immersed in oil and salt, re¬ sulting in a French-fried variety of pop¬ corn. The dry popping is done by revolv¬ ing the corn in a drum, after which the popped kernels are seasoned by hand or with spray equipment. The history of popcorn goes back to the American Indians, whose habit it was to serve the early colonists appetizing por¬ tions of the food during peace negotia¬ tions. In those days, popcorn was cooked on top of heated stones, or by placing the kernels or the entire ear in hot embers. Today, the greatest consumption of the food is found in the midwest. In spite of its popularity, few people recognize the nutritional values of pop¬ corn, which has more food energy units per pound than fish and cooked meats, with the possible exception of very fatty meats. Containing 1,825 heat energy units in a pound, popcorn exceeds by twice the pound units of round steak, by two and a half times the content of a pound of eggs, and by six times the units in a pound of milk. Popcorn Sales Rise Unprecedented; Nutrition Value Tops Other Foods The popcorn industry, as indicated by record high sales, is booming, with hun¬ dreds of various brands vieing with each other for the acceptance of the public in a business which has become an operation of $375,000,000 annually. Ten years ago popcorn sales amounted to less than $100,000,000 a year, but since then con¬ sumer acceptance has made the item a top contender in motion picture theatres and other public places of entertainment, as well as at home in front of the television set. The types of popcorn available in the market today vary from the familiar, old- fashioned buttered corn, to caramel and cheese coated offerings, from the giant varieties to the miniature kernels, and from yellow to white. The gradual de¬ velopment of a quick-popping corn has substantially helped in boosting sales, and the increase in popularity with theatre¬ goers in the last decade has been astound- MOTION PICTURE EXHIBITOR November 16, 1955 EXTRA PROFITS EP-7 In connection with the screening of MGM's "Wildfire" at Loew's State, Memphis, dog lovers were invited to bring their pets to a special performance, for which the concessions stand, above, was equipped with special items. Here it is being patronized by a knowing cocker spaniel. IPA Convention (Continued from page EP-3) tribution to the increased per capita sales in the outdoor spots and pointed out that impulse buying is secondary. The cus¬ tomer must be wooed by music and trailers out of his car to the concession area. Irving Rosenblum, Savon Company. Paterson, N. J., pointed out as a signifi¬ cant development the heavier equipment needed to store the greater variety o heavy foods now utilized. Modern heating he said, requires thermostatic controls to maintain each item at its most desirable temperature. Other speakers at the drive-in session were Phil Lowe, Theatre Candy Com¬ pany, Boston; Lester Grand, Confestion Cabinet Corporation, Chicago; and Larry Blumenthal, Flavo-Rite Foods, Bronx N. Y., who emphasized proper food stor¬ age through adequate refrigeration. EXTRA PROFITS Volume 10, No. 9 Nov. 16, 1955 EXTRA PROFITS appear* every fourth Wednesday as a regular special feature department of MOTION PICTURE EXHIBITOR, and is devoted exclusively to the design, construction, maintenance, management, and exploitation of theatre vending equipment, vend¬ able items and other profit producing adjuncts for efficient theotre operation. For further inrormation, address MOTION PICTURE EXHIBITOR, published weekly by Jay Emanuel Publications, Inc. Publishing office; 246-48 North Clarion Street, Philadelphia 7, Pennsylvania. New York: 229 West 42nd Street, New York 36. West Coast Representative: Paul Manning, 9628 Cresta Drive, Los Angeles, Calif. Advisory boards— Executives and heads of the concessions and vending departments of theatre circuits; Leslie R. Schwartz, Andrews, Inc., New York; Bayard M. Grant, Durwood Theatres, Kansas City; C. Dale Fox, Fox Wisconsin Amusement Corporation, Milwaukee; Frank C. Bickerstaff, Georgia Theatre Company, Atlanta; William O'Donnell, Interstate The¬ atres, Dallas; Raymond Willie, Interstate Theatres Dallas; Harold F. Chesler, Theatre Cooperative Candy Company, Salt Lake City; Miss Marie Frye, Tri-State Theatre Corporation, Des Moines; Louise Bramblett, WilKin Theatre Supply, Inc., Atlanta; Van Myers, Wometco Theatres, Miami, Fla.; J. J. Fitzgibbons, Jr., Theatre Confections Limited, Toronto, Ont., Canada; Morton G. Thalhimer, Jr., Neighborhood Theatre, Inc., Richmond, Va. Manufacturers, concessionaires, and other leaders in the candy, popcorn, and allied fields: A. F. Rathbun, Fred W. Amend Company, Chicago; Harold Sharp, The Coca-Cola Company, New York; Marvin Spitz, American Royal Candies, Inc., Los Angeles; Vincent O'Brien, Armstrong Popcorn Com¬ pany, Lake View, la.; Charles G. Manley, Manley, Inc., Kansas City; W. B. Riley, Brock Candy Com¬ pany, Chattanooga, Tenn.; Joseph Blumenthal, Blu¬ menthal Brothers, Philadelphia; L. M. Shaw, Smith Brothers, Inc., Poughkeepsie, N. Y.; C. M. Said, McPhail Chocolate Company, Oswego, N. Y. DuGrenier Vending Firm Sets Sales Mark Haverhill, Mass. — Miss Blanche E. Bouchard, treasurer, Arthur H. DuGrenier, Inc., manufacturer of automatic vending equipment, announced that billing and shipments in the month of August ex¬ ceeded those of any previous month in the company’s long history. Products handled by the firm’s machines include cigars, cigarettes, candy, pastry, and sandwiches. Miss Bouchard paid tribute to the mem¬ bers of the DuGrenier organization, say¬ ing, “The month of August . . . has shown the attainment of a new all-time high in sales and shipments. The increase, which is more than 200 per cent greater than any month in 1954, has proved a demand for our products which has exceeded even our most optimistic expectations. In the 27 year history of our organization there has never been such a gratifying response to the fine equipment we have consis¬ tently produced. A special vote of thanks must be extended to Frank DuGrenier, our president, for the thought and direc¬ tion he gave to overcoming our production and engineering problems; to Richard Gibbs, our sales manager, for coordinating and guiding our international sales efforts; and to all the fine people who have helped to bring our business to its present peak.” i Concession business in a slump? Popcorn machine need replacing? . . . Then put style and showmanship in your pop¬ corn selling with a new CRE- TORS “Ambassador.” It has The CRETORS "Ambassador” sparkle and glamor by Ray¬ mond Loewy to pull in more impulse sales . . . plus engineering by Charles Cretors to pop out more profits . . . Altogether, the most beautiful money-maker ever built for your theatre. showmanship sells more popcorn, too! Principal Features: 18-oz Steel Kettle • Fully Automatic Push-Button Seasoning Pump • Forced-Air Heat Circulation • 4-cubic-ft. Elevator Well. Popcorn Machines Since 1885 es j I Styled for Sales M Engineered for Profits SALES OFFICES: CRETORS, Popcorn Bldg., Nashville, Tenn. FACTORY: Chicago, III. Distributors Coost to Coast CANADIAN DISTRIBUTORS: Super Puff't Ltd,, Toronto • Theatre Confections Ltd., Toronto Service Confections, Ltd., Winnipeg November 16, 1955 MOTION PICTURE EXHIBITOR EP-8 EXTRA PROFITS Popcorn Mobiles Available From IPA He w Homhoe Snack Bar Saves Space And Affords Variety Of Services Allentown, Pa. — A newly designed, compact snack bar was recently intro¬ duced by the Homhoe Company, which the manufacturer maintains is a “shopper stopper” and an excellent extra profits producer, especially adaptable for situa¬ tions with limited space to devote to con¬ cession items. An ideal food combination can be served from the new Homhoe stand in such volume that large crowds can be accommodated quickly, with thr. result of large and quick revenues from the rapid turnover. The snack bar has every modern re¬ frigeration and sanitation device that Homhoe engineers could devise. It fea¬ tures a cold wall refrigerator with stor¬ age space for 1,000 frankfurters; a 45 gal¬ lon mechanically-refrigerated barrel with syrup tank and carbonator; a cash reg¬ ister platform; two waste receptacles; and many other merchandising aids. As well, the unit has the Connolly Roller Grill and a hardwood cutting board located behind a plate glass display panel, topped by a plate glass serving counter; stainless steel sink, beneath the cash register plat¬ form; paper cup dispensers; a generous miscellaneous storage compartment; and a bun warmer. The Homhoe snack bar is 78 inches long and 31 inches deep. It is also available in a length of 114 inches, with the same depth, or in special sizes to specification. The minimum operating space suggested, by the company for the smallest unit is a width of 12 feet. Other important meas¬ urements are a height of 79 inches total, the serving counter height being 44 inches. The manufacturer suggests several steps to follow for the successful installation of the stand-up snack bar. The location, Homhoe begins, should be selected on the basis of traffic. A second point is that selection of the snack bar model should be made on the basis of the space avail¬ able, keeping to a minimum the number of items to sell, thereby reducing over¬ head profitably. Space must also be al¬ lowed for the two waste receptacles. Fin¬ ally, one must be sure that utilities can be brought to the point of installation, that is, electric power, water, and drain; if in doubt, consult a plumber and an electrician. A number of choices in the snack bar equipment are available to the purchaser. Mission Dry Names New Vice-President LOS ANGELES— C. M. Lamason, Jr., has been elected vice-president and director of sales for Mission Dry Corporation, according to an an¬ nouncement made by W. D. Aitken, president. Lamason was also elected to the board of directors. In his capacity as director of sales, Lamason will be responsible for all sales, advertising, merchandising, and sales promotion activities. Prior to his appointment with Mis¬ sion, Lamason was associated with a leading root beer parent company. Schnering Heads NCA Committee Chicago — Robert E. Schnering, presi¬ dent, Curtiss Candy Company, has ac¬ cepted chairmanship of the Confectionery Industry Promotion Committee, accoraing to Philip P. Gott, president. National Con¬ fectioners’ Association. This committee, which will be composed of candy manufacturers from the candy production centers in the United States, will tackle the task of determining what type of program is suitable for the candy industry and what methods shall be used to finance it. Preliminary plans were considered at a meeting here last month of NCA Dir- rectors from the central west trading area and members of the NCA pre-planning committee, the group which recommended the recent motivation research survey, on “What People Think About Candy.” He can order either the Roller Grill or a Broil-Quick, among other types; he can. choose a standard roll steamer or a Gris¬ wold Toaster, and can specify optional equipment such as a coffee stove; and he can specify the color finish on front and the color and logo on the drink bar¬ rel as syrup-manufacturer standard, or special finishes at extra cost. The waste receptacles are finished to match the drink barrel color. Finally, of course, he can consult with the syrup wholesaler re¬ garding displays and advertising available for the sales promotion of the snack bar items, which should represent an im-^ portant part of the financial picture in his over-all operation. The Theatre-Concession Merchandising Committee of International Popcorn As¬ sociation is offering for the second year, the newest approach in visual selling — the IPA Popcorn Mobile, tried, tested at the all important point-of-sale! The mobile, especially designed for the¬ atre use to stimulate sales, has four, full- color elements presenting these selling messages; “Popcorn and Movies Go To¬ gether,” “It’s Delicious,” “POPCORN,” and “Served Hot.” They are kept in constant motion by natural air currents, air flow from the entrance and exit doors and the air-conditioning system and the heat waves rising from the popcorn stand. They attract positive attention and draw traffic to the stand for popcorn and other con¬ cession items. It is also equipped with a hook so it may be quickly and easily himg from a fixture or light over the stand. “With International Popcorn Associa¬ tion, dedicated to serving the popcorn and concession industries,” said IPA Presi¬ dent Bert Nathan, “we put a concession merchandising committee to work on de¬ veloping a real popcorn sales builder. We sought the counsel of one of the country’s leading design and point-of-purchase dis¬ play orginzations, Berger-Amour, and the idea for an IPA mobile was born.” In cooperation with several leading the¬ atre circuits the mobile was tested and the results showed increased popcorn sales, it was said. Important to operators and concessionaires is that the overhead mobile doesn’t require one inch of pre¬ mium counter or floor space, and delivers continuous motion without the use of costly, and often balky and impractical motors. Natural air currents keep the lightweight elements of the mobile con¬ stantly moving, subtly attracting the at¬ tention of theatre patrons. “The mobile is more than just another display,” stated IPA Board Chairman, J. J. Fitzgibbons, Jr., Theatre Confections Limited, Toronto, Ontario. “It is the new¬ est, most successful display in use at point-of-purchase today, created to help showmen merchandise popcorn in the same aggressive way most other food products are merchandised — with a strong persuasive selling theme, a sales gimmick and colorful display at the refreshment stand.” MOTION PICTURE EXHIBITOR November 16, 1955 MOTION PICTURE EXHIBITOR 35 Penna, Voters Split Over Sunday Movies Harrisburg — Voters in Pennsylvania last week were still divided on the question of permitting the showing of Sunday movies. Twenty areas which previously banned Sunday showings voted to permh, them, while 17 communities reaffirmed their stand against Sunday showings. In the spots voting on the question, Sunday movies were previously banned. Communities voting to show Sunday movies, by county: Alleghe.-y’ — North Versailles Township. Frank¬ lin Township. Cleaver — North Sewickley Township, Hopewell Township, Chippewa Township, Franklin Town¬ ship. Bucks — Falls Township. Centre — State College, College Township, Phil- ipsburg. Dauphin — Lower Paxton Township. Lycoming — Hughes ville. Mercer — Sandy Lake. Montour — Danville. Montgomery — Upper Merion. Northumberland — Northumberland : Milton. Snyder — Selinsgrove. . Somerset — Somerset. York — Jackson Township. Communities voting continued opposi¬ tion to Sunday movies: Allegheny — Wilkinsburg. Bedford — Everett. Blair — Antis Township. Clearfield — Bradford Township. Cumberland — Camp Hill, Lemoyne, Penn Town¬ ship. Dauphin — Middletown, Paxtang, Halifax. Delaware — Lansdowne. Franklin — Antrim: Greene Township, Mercers- burg, Greencastle. Snyder — Middleburg. U nion — Lewisburg. New York (Continued from page 26) morning screening of “Cinerama Holi¬ day” for hight school students, at one dollar admission. Max Youngstein, United Artists vice- president, addressed the New School for Social Research on “Publicity And Ex¬ ploitation-Getting Films To Theatres,” and Edward Harrison, distributor, dis¬ cussed the development, from conception to realization, of “Umberto D.” with the same group. . . . Sylvia Sears, daughter. Republic’s chief projectionist Harvey Sears, is scheduled to wed Dave Brenner on Thanksgiving eve. Philadelphia The 1955 Heart Fund campaign of Variety Club, Tent 13, got off to a good start at the recent general membership meeting. The campaign books are ready and the awards are as attractive as they ever have been, including a 1956 Cadillac sedan; a 1956 Plymouth sedan; a $1,000 U.S. Savings Bond, Series E; a $500 U.S. Savings Bond, Series E; and five $100 U.S. Savings Bonds, Series E. . . . Joe Schaeffer, Republic salesman, and Gene Gantz, RKO salesman, were delegates to the California convention of the Colosseum of Motion Picture Salesmen. . . . 20th-Fox held a special preview screening of “Good Morn¬ ing, Miss Dove” at the Fox, with Hal Marshall, Atlantic division representative, on hand as host. Mrs. Robert Hanover has been elected president. Variety Club Ladies’ Auxili¬ ary. Other officers are Mrs. Charles Ehr¬ lich, vice-president; Mrs. Louis Molitch, treasurer; Mrs. Alfred Plough, secretary; and Mrs. Edward Brody, secretary. NA/hether you operate an indoor or drive-in theatre ... in a busy metropolitan area or restricted neighbor¬ hood section . . . you'll earn more actual net profit when Berio operates your refreshment stand than you can earn running it yourself! Berio takes over every problem you have: Hires and trains your sales people— and supervises them. Berio also does all the bookkeeping, talks to all re¬ freshment suppliers who formerly called on you, and keeps your stocks tasty-fresh— all with no investment on your part. Berio leaves your hands and your capital completely free to run the rest of your theatre FULL TIME. And, you will still earn more net profit from your refreshment stand when it's Berio-operated than you do now. WE CAN PROVE OUR STORY IN 10 MINUTES .merica’s est Concessionaire Write or call collect NOW! PCnnypacker 5-5966 OFFICES EVERYWHERE (Philadelphia) November 16, 1955 36 MOTION PICTURE EXHIBITOR held at the Variety Club on Nov. 29 is the Auxiliary’s next activity. Lewen Pizor was hospitalized at Uni¬ versity of Pennsylvania Hospital. . . . Johnny Schaeffer now has American Re¬ leasing Corporation product starting with “Apache Woman.” Screen Guild was the former area distributor. ... “I Am A Camera” was screened through the court¬ esy of Screen Guild. FOR SALE OR LEASE LAUREL THEATRE, Laureldale, Pa. RCA Equipment, Wide Screen, Remodeled, 400 Seats, ready to operate. Will finance, sell cheap. Apply PETER A. STETZLER nil Elizabeth Ave., Laureldale, Pa. Dial 93830 THEATRE MANAGER WANTED for a large Philadelphia independent chain. Experienced, honest, trustworthy and aggressive. Wonderful opportunity. BOX 175 M.P. EXHIBITOR, 246-48 N. Clarion St., Phila.7,Pa. PROGRESSIVE ELECTRIC CONSTRUCTION CO., INC. 240 N. 13th STREET • PHILADELPHIA 7, PA. - • - Theatre Installations and Maintenance Gillis Heads Tent 13 New Slate of Officers PHILADELPHIA — The following officers were elected last week by the canvasmen of Variety Club, Tent 13: Maxwell Gillis, chief barker; Sylvan M. Cohen, first assistant; Harry Ro- inain, second assistant; David Supo- witz, dough guy; and Mickey Lewis, property master. Other canvasmen are George T. Beattie, Mike Felt, Jack Greenberg, Howard Minsky, Leo Posel, and Lester Wurtele. Mike Felt is dele¬ gate, with Greenberg and Lewis alternates. READING, PA., NEWS— Bingo opera¬ tors are stepping up their operations, with more and bigger prizes for patrons. The operators will be in clover at the end of this month, when banks disburse more than $2,000,000 in Christmas savings. . . . William Cohen, 80, former owner of ex¬ tensive theatre interests here and in Philadelphia, died in Atlantic City, N. J. He was president, many years ago, of the old Warner-Equity Theatre Corporation, which at one time held a lease on the Astor. . . . Dr. Harry J. Schad, president, Schad Theatres, Inc., and J. Lester Stall- man, general manager, Schad Theatres, attended the annual dinner in the Wal¬ dorf-Astoria, New York, of the Motion Picture Pioneers. SCRANTON, PA., NEWS— Floyd Ed¬ ward Grayek, who built a large theatre in East Scranton only to have high winds topple it before it was completed, filed a bankruptcy petition in Federal Court. Grayek, who built the Park within the last decade, listed debts of $236,694.54 and assets of $90,024.43, $75,000 of which is in real estate. . . . Mary Devlin and Walter Dynan, Comerford, are working in the theatres division, of which Tom Walker, Comerford executive, is chairman, in the current Lackawanna County United Fund Campaign. Pittsburgh Sid Cooper, who was trained here by Harry Rees and Bill Scott at the UA office, has been promoted from Washing¬ ton branch manager to district manager. . . . Film Row reports were that defendant theatres and film companies in the civil action entered by the Panagatocas family of the former Park, Johnstown, Pa., have made an out-of-court settlement in ex¬ cess of $20,000 to the plaintiffs. The com¬ plaint had been that a conspiracy existed to deprive the Panagatocas theatres from securing adequate product. . . . Jim Alex¬ ander, RCA, after being hospitalized for several weeks following an operation, was scheduled to return home. . . . The Anto- nopolos brothers, Tony and Milt, last week withdrew their Rivoli, East Pittsburgh, Pa., as an account of Moore Theatre Service. . . . The first Christmas party to be scheduled is the MGM holiday affair, dated for Dec. 17. . . In the Pennsylvania legislature were two new bills providing for a referendum on extension of daylight saving time. Gerald J. Shea, president, Shea Enter¬ prises, held a general company meeting for two days at the Roosevelt Hotel. . GOLDWYT? GREATS proudly released by SCREEN GUILD TOGETHER tor the FIRST TIME! Cooper ^ Mmmf BRODERKKCRAWFORD SCREEN GUILD Key runs with BIG GROSSES ask the man who played PHILADELPHIA'S FASTEST GROWING DISTRIBUTOR another HIT in the PARADE from .... 1315 Vine St. Phila. 7, Pa. LO 3-9020 November 16, 1955 MOTION PICTURE EXHIBITOR 37 On her recent visit to Philadelphia in connection with the opening of "My Sister Eileen," SW Stanley, Betty Garrett took time out to visit the local Columbia exchange, where she is seen with, left to right: Jay Emanuel, publisher, MOTION PICTURE EXHIBITOR, Harry Weiner, Paul Klieman^ Schuyler Beatie, Edward Emanuel, E. Roy Sullender, George Beattie, Lester Wurtele; and with Weiner, Norman Lewis,, Phil Gerson, Nate Milgram, Sandy Gottlieb, A. R. Boyd, Ben Fertel, David Milgram, Ted Minsky, Rocco Palese, and Wurtele; and with all of the Columbia employees. — Goldman Photos Among the speakers were Robert W. Coyne, COMPO special counsel, and Rodney Bush and Hal Marshall, 20th-Fox. St. Louis Bob Cohun, former 20th-Fox salesman, has joined the communications division, RCA. He has been succeeded on the 20th-Fox staff by Richard Stahl, formerly of Minneapolis, Minn. . . . Milton Napier, vice-president. Better Films Council of Greater St. Louis, received a Merit Award Medal at the annual installation dinner and party of Voiture 38, American Legion. . . . Roy Murray, driver, Lewton Film De¬ livery Service, recently was elected mayor of his home town. New Florence, Mo. . . . John Dugan recently resigned as branch manager, Buena Vista. The office now is under the supervision of Denver, instead of Chicago, and for the time being will be handled by Tommy Thompson, branch manager, Kansas City. . . . The Town, Lovington, Ill., which was closed by Hal Bowers following a booth fire, has been converted to a 16mm. oper¬ ation. . . . The Grant, Advance, Mo., was sold by Harold G. Grant to Joseph W. Tulley, a local liquor store operator. The name is being changed to Advance. The Rockne, Palmyra, Ill., has been re¬ opened by Mrs. Mary Passalacqua. . . . The Ashland, Ashland, Ill., operated by Arthur Samore prior to its closing in April, will be reopened at an early date, it has been reported. . .. The Main, Alta- mont. Ill., was reopened by A. T. Wohlert and local business interests . . . The Bsnld Opera House Corporation, Benld, Ill., has decided to resume operations of the Grand. The house was inoperative for two weeks while the projection machines were repaired. Frank A. Bertetti, an official of the company, is again temporary man¬ ager. . . . Miss Geraldine Twitty, part- owner, Delta Drive-In, Sikeston, Mo., and the East Prairie, Mo., drive-in, is con¬ valescing following a recent operation at Sikeston Hospital. . . . Joan Crawford spent two very busy days here in con¬ nection with the opening of “Queen Bee” at Loew’s State, the midwestern premiere for the film. A requiem mass and funeral services for Mildred Marie Beckham, wife of Gene S. Beckham, salesman. National Screen Service, were conducted at St. Bernard Church, Wood River, Ill. Burial was in Memorial Park Cemetery, St. Louis County, Mo. . . . The Kentucky Lake Drive-In, Benton, Ill., recently was sold by J. W. Lyles to Robert Norman, Benton. . . . John Rees, owner. Regal, Wellsville, Mo., recently received a 25- year pin from the Masonic Lodge, a 50- year pin from the Grand Lodge of Missouri, and he and Mrs. Rees cele¬ brated their 50th wedding anniversary, and the 40th anniversary of their opera¬ tion of the Regal. San Antonio George Kaczmar, manager. Empire, op¬ erated by the Trans-Texas Theatre Cir¬ cuit, played it safe when he invited vice squad officers to a preview of “Un¬ ashamed,” which he hopes to be able to show, if approved by the group. He as¬ sured the officers that he would not dis¬ play outdoor placards prior to, or during, the showing of the film. Kaczmar re¬ cently also held a preview showing of a “Striporama,” which the vice-squad officers appi’oved. . . . Eph Charninsky, formerly head. Southern Theatres Com¬ pany, was the only San Antonian at the Motion Picture Pioneers dinner in New York. . . . Bordertown Theatres, Inc., new operators, the Arts, has adopted a new first-run policy for the uptown neighbor¬ hood theatre. . . . The Highland Park, recently closed by Bordertown, was vici¬ ously attacked by vandals. Russell Ackley, manager, Texan and Ward, Monahans, Tex., has been trans¬ ferred to Pecos, Tex., as city manager for the five theatres operated by Frontier Theatres, Inc. He succeeds A1 Cook, who Hal Lyon, president and general manager, Hal Lyon Enterprises, Inc., Franklin, Va., and the Lyon Realty Corporation, is celebrating his 25th anniversary in exhibition. He has been a director of Virginia Motion Picture Theatre Owners since 1950, and was the general chairman of its an¬ nual convention this year at the Hotel Chamber- lain, Old Point Comfort. Birkner Takes Top Prize In SW Cinerama Drive Newark, N. J. — George Birkner, man¬ ager, Fabian, Paterson, N. J., has been presented with top prize among Stanley Warner theatre managers in New Jersey for promotion of sales for “Cinerama Holiday,” showing in New York and other SW theatres across the country. The prize a gold “Cinerama” watch, was presented by Anthony Williams, SW district man¬ ager. Birkner also received awards from MGM and United Artists in conjunction with current films released by the two majors. Participants in the ceremony included Charles J. Smakwitz, Jersey zone man¬ ager; Edgar Goth, advertising director; Jules Daniels, manager, Stanley, Jersey City, N. J.; John Stanek, Branford, New¬ ark; George Kemp, Montauk, Passaic, N. J.; Edward Molteni, Capitol, Passaic; Richard Josephs, Regent, Paterson, N. J.; and Samuel Roth, Baker, Dover, N. J. recently resigned to enter private busi¬ ness. Replacing Ackley as manager is Alva Haley, Dening, N. M. . . . Mrs. Mae Jensem has resigned as manager. Scenic Drive-In, Brady, Tex., and taken over new duties as manager. Rice Drive-In, at El Campo, Tex. Oscar Dietz has been named manager, Scenic Drive-In. . . . Herbert Rapp has reopened the Tower, Ranger, Tex., after remodeling. . . . Grad¬ ing and preliminary work on the new 500 car capacity drive-in has been com¬ pleted at Gainesville, Tex., according to manager Louis Littlefair, Frontier The¬ atres, owners. Frontier Theatres and James L. Winter, Sr., an employe, will have to pay $35,009 to J. E. Whisenant et al according to a decision handed down by Judge G. C. Olsen in Crane, Tex. Michael Whisenant, six years old, was struck by a Frontier Theatre pickup truck driven by Winter, according to testimony. The child suf¬ fered a broken leg and multiple bruises, and was confined to the hospital for two months. The youngster received $30,900 in the settlement, and his father, who had filed the suit in his behalf, received $4,100. The Whisenants had asked for $81,399.30. . . . Clay Fluker has been named manager, Tyler, Tyler, Tex., owned by the Interstate Theatre Circuit. . . . November 16, 1955 38 MOTION PICTURE EXHIBITOR SW's Payette Honored With Host Of Awards HAGERSTOWN, MD.— George N. Payette, city manager, Stanley War¬ ner Theatres, recently received sev¬ eral special awards. One was a U. S. Savings Bond for the best campaign on MGM’s “Blackboard Jungle.” Others were for the best publicity campaigns on Paramount’s “Strategic Air Com¬ mand” and 20th-Fox’s “A Man Called Peter.” He also received a “Cinerama Watch” for securing the greatest num¬ ber of patrons sent to Washington from this area to see “This Is Cine¬ rama.” Payette recently celebrated his 40th year in show business and his 20th year as head of the Hagerstown SW unit. BALTIMORE, MD., NEWS— United Art¬ ists’ new branch manager, A1 Kane, was over from Washington to contact Balti¬ more accounts. He made calls with Steve Luxemburg, newly appointed UA sales¬ man, who succeeds Harold Rose. . . . Manager Rodney Collier, Stanley, had Joan Crawford here for a day to mark the opening of Columbia’s “Queen Bee.” Bob Barol, Columbia, was in from New York in advance of the picture. . . . Manager Eddie Kimpel, Sr., reports the installation of CinemaScope at the Leader, unit of Rome Theatres. Seattle Paulsen and Shock Theatre Circuit, with headquarters in Anchorage, Alaska, is building a new theatre in the terri¬ tory, to be opened around Christmas. Located about a mile and a half from downtown Anchorage, in the Spenard suburban shopping district, the new house will be called the Center and will be completely equipped with the latest equipment by National Theatre Supply. Paulsen also owns the Denali, Anchorage, plus theatres in Seward and Kodiak. . . . The Variety Club’s first social event, a bingo party, was scheduled at the New Washington Hotel. . . . The Seley, Pom- eray. Wash., was taken over by Floyd Kaberstian from Seley Allen. . . . Jim Schiller, Allied Artists publicist, was up from California to work on “The Phenix City Story,” which opened at the Coli¬ seum. . . . Louis Goldsmith, office manager, RKO, associated with the exchange for 25 years, died suddenly at the Maynard Hospital. Albert M. Kane was recently appointed Washing¬ ton branch manager for United Artists, replacing Sidney Cooper, who took over the post of central district manager. Meg Myles, who stars in Allied ArtisJs' "The Phenix City Story," recently visited the Washington exchange when in for the opening of the film at the Capitol. Seen left to right, back row, Emelyn Benfer, Olqa Hartnett, Minnie Smith, Margaret Stillwell, Marceline Goldberg, Milt Lipsner, Florence Carden, Marie Connor and Joe DiMaio; and, front row, left to right, Al Wheeler, Miss Myles, and Harold Levy. J. L. Wyche has started construction on a new 500-car capacity drive-in at Long¬ view, Tex., which will be built at a cost of $120,000. . . . Jack Owens has replaced George Glover as manager, Starlite Drive- In, Tyler, Tex., operated by C. D. Leon. Washington Joel Margolis, manager, Loew’s Capitol, produced the U. S. Savings Bonds Lassie children’s show at Constitutional Hall. Highlight of the show was a personal appearance by Lassie. . . . Hank Howard, field representative, RKO Radio, Phila¬ delphia, was in working with Jerry Baker, RKO Keiths, in connection with “Treas¬ ure Of Pancho Villa,” which opens next at Keiths. Keiths, along with George’s Radio and Television Company, is giving- away valuable prizes to every patron at¬ tending opening-day performances. . . . Jutson Moses, head, MGM publicity ac¬ tivities in the south, was up from Atlanta working with Jerry Baker, RKO Keiths and Tom Baldridge, MGM field repre¬ sentative here, in connection with Samuel Goldwyn’s “Guys And Dolls,” which opens at RKO Keiths Nov. 16. . . . Harold Smithson, Loew’s Palace, was married to June Hope Powell in Arlington, Va. The couple is planning a honeymoon in the near future. Variety Club’s 20th annual dinner dance is set for the Statler Hotel, Nov. 19. At the affair, NBC-TV’s Steve Allen will be honored with the Tent’s seventh person¬ ality award. • • TUBERCULOSIS! For information contact your nearest Variety Club Tent or Write: Variety Clubs — Will Rogers Hospital 1313 Paramount Building, New York 18, N. Y The Variety Clubs — ^Will Rogers Hospital at Saranac Lake, New York. This famous sanatorium for the • care and treatment of chest diseases, operated free of charge, serves the people of the Motion Picture and Allied Amusement Industries. Industry people from all parts of the United States are eligible for admission. November 16, 1955 ALLIED ARTISTS Toughest Man Alive melodkama (5533) ’2m. Estimate: Lower half filler. Cast: Dane Clark, Lita Milan, Anthony Caruso, Ross Elliott, Myrna Dell, Thomas B. Henry, Paul Levitt, John Eldredge, Dehln Berti, Richard Karlan, Syd Saylor, Jonathan Seymour, Don Mathers. Pro¬ duced by William F. Broidy; directed by Sidney Salkow. Story: Dane Clark, government investi¬ gator, poses as an international gun run¬ ner who is imprisoned in a Latin Ameri¬ can country so that he can get a lead on a weapons smuggling ring. He is contacted by Lita Milan, cafe singer, who actually is in the country to acquire arms for a revolution in her native country where her father had been president and was killed during the overthrow of his regime. Clark contacts Thomas B. Henry, who agrees to supply the necessary arms. Meanwhile, the real gim runner, Anthony Caruso, escapes and makes his way to the U.S. His appearance at the scene of oper¬ ations almost blows up Clark’s case. Caruso is killed and big boss John Eld¬ redge is arrested and jailed. A fellow- agent, Ross Elliott, is badly beaten but will recover while Clark makes sure that the arms shipment is stopped. It is pre¬ sumed that Milan will return to her own country, convinced revolution is not the answer. X-Ray: There is a moderate amount of intrigue and suspense, as well as some action to be foimd in this entry, which should be okay as filler on the 'program. The story, acting, direction, and produc¬ tion are average. The screen play was written by Steve Fisher. Ad Lines: “Smuggling Guns Is A Dan¬ gerous Business”; “Government Agents On A Case Worth Millions”; “An Adven¬ ture Yarn About A Government Under¬ cover Agent In Action.” MGM Billy, The Kid (611) Western 95m. (Technicolor) Estimate: Names should help reissue. Cast: Robert Taylor, Brian Donlevy, Ian Hunter, Mary Howard, Gene Lockhart, Lon Chaney, Jr., Henry O’Neill, Guinn Williams, Cy Kendall, Ted Adams, Frank Conlan, Frank Puglia. Directed by David Miller. X-Ray: Of this story of Billy, The Kid, it was said when it was first reviewed in The Servisection of Jime, 1941: “Seem¬ ingly despite everything MGM could do, this is still just another western with beautiful scenic background. There is enough riding and action to please western fans, and the Taylor fans will be satisfied, but for the class houses and more discrim¬ inating patrons this is likely to be only moderately successful. Acting honors go to Brian Donlevy, who does a swell job.” Tip On Bidding: Usual reissue price. Ad Lines: “Brought Back For You To Enjoy Once Again”; “Billy, The Kid . . . He Never Forgot A Kindness ... He Never Forgave A Wrong”; “Robert Taylor In One Of His Most Exciting Roles.” Honky Tonk (612) Estimate: Names should carry reissue. Cast: Clark Gable, Lana Turner, Frank The original Pink Section evaluations of features and shorts Published weekly by Jay Emanuel Publications, Inc., Publishing office; 246-248 North Clarion Street, Philadelphia 7, Pennsylvania. New York: 229 West 42nd Street, New York Qty, West Coast Representative: Paul Manning, 9628 Cresta Drive, Los Angeles 35, California. Jay Emanuel, publisher; P. J. Greenhaigh, general manager; Albert Erlick, editor; AAax Cades, business manager; George Frees Nonamaker, feature editor; Mel KonecofF, New York editor. NOVEMBER 16, 1955 Morgan, Claire Trevor, Marjorie Main, Albert Dekker, Henry O’Neill, Chill Wills, Veda Ann Borg, Douglas Wood, Betty Blythe, Harry Worth, Lee Hervey, Mor¬ gan Wallace. Directed by Jack Conway. X-Ray: When first reviewed in The Servisection of October, 1941, it was said of this meller of confidence men and the gold rush days, “This is an uneven pic¬ ture although it has names, production, some good dialogue, and a background that offers itself to heavy selling. The players are handicapped by the too familiar yarn. Selling the* Gable -Turner combination, the rugged action in a Nevada town, and the conflict between decency and lawlessness will help, and the film should do business.” Tip On Bidding: Usual reissue price. Ad Lines: “She Wasn’t The Kind Of A Gal For A Guy Like Him”; “She Looked Innocent; But She Took Him Over”; “He Was The Number One Confidence Man . . . Until He Met Her.” A Guy Named Joe Melodrama (609) 120m. Estimate: Names will help reissue of R.A.F. war film. Cast: Spencer Tracy, Irene Dunne, Van Johnson, Ward Bond, James Gleason, Lionel Barrymore, Barry Nelson, Esther Williams, Henry O’Neill, Don De Fore, Charles Smith. Directed by Victor Flem¬ ing; Produced by Everett Riskin. X-Ray: This film of the RAF in action, plus a romance between Spencer Tracy and Irene Dunne and a bit of fantasy wherein Tracy gets to pilot’s heaven'^as first reviewed in The Servisection of De¬ cember, 1943, at which time it was said: “The names are what makes this one of the more interesting efforts of the year. Characterizations by Dunne and Tracy are topnotch as are those of Bond, Gleason, and Johnson. Clever dialogue, apt direc¬ tion, a substantial measure of romance, comedy, action, etc., give this plenty of selling angles.” Tip On Bidding: Usual reissue price. Ad Lines: “He Was Just ‘A Guy Named Joe’ ”; “Your Favorite Stars In One Of The Screen’s Great Love Stones”; “Brought Back So You May Enjoy It Once Again.” Thirty Seconds Melodrama Over Tokyo (610) Estimate: Reissue of service film has names to help. Cast: Van Johnson, Robert Walker, Phyllis Thaxter, Tim Murdock, Scott McKay, Gordon McDonald, Don DeFore, Robert Mitchum, John Reilly, Horace Mc¬ Nally, Donald Curtis, Louis Jean Heydt, William Phillips, Douglas Cowan, Paul Langton, Leon Ames, Spencer Tracy. Pro¬ duced by Sam Zimbalist; directed by Mervyn LeRoy. X-Ray: This meller concerns U.S. Air Force on a mission to bomb Japan, and when first reviewed in The Servisection of November, 1944, it was said: “Possessing all the ingredients that go into absorbing and outstanding melodramatic entertain¬ ment, this can be classed with the best. Every reel is fraught with excitement, tenseness, comedy, romance, and the human quality necessary in an outstand¬ ing picture. The cast is superb. 'Tracy in the role of Jimmy Doolittle is appropri¬ ately cast. Based on the best selling book of the same name, this should prove a strong entry, despite its length and some depressing scenes. Direction, production, and story treatment are high rating.” Tip On Bidding: Usual reissue price. Ad Lines: “See The Bombing of Tokyo . . . Begirming Of 'The Setting Of Tlie Rising Sim”; “Fly With General Jimmy Doolittle And His Courageous Raiders On The Bombing Of Japan”; “Thrills, Action, Drama, Comedy, Romance, Patriotism . . . This Picture Has Everything!” HERB are the Theatre Industry's BEST in Complete, and Honestly Factual REVIEWS lOOO’s of Tbeatremen back their dollars and judgment with these *^solid” facts and estimates, DON'T TAKE OUR WORD FOR ITI CHECK 'EM AGAINST YOUR PUYOFFI 4061 MOTION PICTURE EXHIBITOR November 16, 1955 PARAMOUNT Artists And Models Comedy (5510) 109m. (VistaVision) (Technicolor) Estimate; Colorful comedy will please Martin and Lewis fans. Cast:, Dean Martin, Jerry Lewis, Shir¬ ley MacLaine, Dorothy Malone, Eddie Mayehoff, Eva Gabor, Anita Ekberg, George “Foghorn” Winslow, Jack Elam, Herbert Rudiey, Richard Webb, Alan Lee, Otto Waldis. Produced by Hal B. Wallis; directed by Frank Tashlin. Story; Dean Martin, aspiring artist, and Jerry Lewis are New York roommates, and Lewis’ passion for horror comic books continually gets the pair in trouble. Lewis has dreams in which he makes up horror characters and tales. Other tenants in the apartment house are artist Dorothy Malone, tiring of unwholesome comic book work, and her model, Shirley Mac¬ Laine, inspiration for Lewis’ favorite comic character, Bat Lady. MacLaine is convinced Lewis is her dream man, and when Malone is fired by comic book pub¬ lisher Eddie Mayehoff, Martin and she become aware of each other romantically. Martin is hired as a comic book artist and gets his material from Lewis’ dreams, while keeping the source of his income a secret. Martin’s work makes a hit, but Lewis’ dreams also include a secret formula, actually a part of the govern¬ ment’s rocket formula. The FBI and spy Eva Gabor go after Lewis, who is kid¬ napped by the spies and spirited away from the artists and models ball. Martin follows to the rescue, with the FBI arriv¬ ing in the nick of time and all living happily, if zanily, ever after. X-Ray: There are plenty of laughs in this colorful feature, and an abundance of beautiful girls who enhance the doings considerably. Lewis has some wonderful scenes, particularly with Eddie Mayehoff, and for a time it appears that the film is to be a good-natured chiding of the comic book industry. Things become more con¬ fused when the spy angle is dragged in, and occasionally the humor is a bit strained. The musical numbers are gay and lavish. One the whole, it might be described as an uneven farce that will draw the Martin and Lewis fans. The girls are beautiful enough to satisfy many other fihngoers. The screen play is by Frank Tashlin, Hal Kanter, and Herbert Baker. New songs are “Artists And Models,” “Innamorata,” “When You Pretend,” “You Look So Familiar,” “The Lucky Song,” and “The Bat Lady.” Tip On Bidding: Higher program rates. Ad Lines: “Martin And Lewis, Sur¬ rounded By A Bevy Of Beauties, Bring You A Laugh Riot”; “Beauty Abounds In Another Hilarious Martin And Lewis Spoof”; “Martin And Lewis At Their Best . . . With Girls, Of Course.” Drama The Rose Tattoo With Comedy 117m. (VistaVision) Estimate: High rating. Cast: Anna Magnani, Burt Lancaster, Marisa Pavan, Ben Cooper, Virginia Grey, Jo Van Fleet, Sandro Giglio, Mimi Agug- lia, Florence Sundstrom, Dorrit Kelton, Rossana San Marco, Augusta Merighi, Rosa Rey, Georgia Simmons. Produced by Hal B. Wallis; directed by Daniel Mann. Story: Virginia Grey has a rose tattooed on her chest after which she appears at the home of Sicilian-born dressmaker Anna Magnani to have a shirt made for her lover. Magnani’s husband roars away in his banana truck after Grey leaves. His course is followed by police, and he wrecks the truck and is killed. The police had information he was smuggling.' Mag¬ nani is hysterical, loses the baby she is carrying, and refuses comfort, even from her 12-year-old daughter, Marisa Pavan. She has his body cremated so that she can always keep it close. Three years later she still worships his memory and is sloppy about her appearance, not ventur¬ ing out and only fearful that someone should take advantage of Pavan. The latter meets clean-cut young sailor Ben Cooper, and they fall in love. Magnani fears her daughter is ruined. She is told that her husband was playing around with Grey which further shocks her, as she is unsure whether or not to believe. She goes to the church and tries to learn if her husband ever confessed infidelities to the priest. She collapses in hysterics and is taken home by Burt Lancaster, oafish banana truck driver, who has always wanted to marry a woman of Magnani’s proportions with a small business of her own. They get better acquainted. She likens him to her dead husband and in¬ forms him of the rose tattoo he used to have on his chest. She agrees to his re¬ turning later. Before he does so, he has. a rose tattooed on his chest hoping this will help win her. Before she gets involved, however, she decides to find out whether her husband was really unfaithful and confronts Grey in town. Grey shows her the tattoo. Magnani returns home, smashes the ixm containing the ashes, and bids Lancaster return later quietly so that the neighbors don’t hear. Pavan asks Cooper to marry her, and he is imdecided. Lan¬ caster, before returning, drinks quite a bit and passes out in her living room. Pavan returns and exhaustedly drops on the couch. Lancaster awakens, thinks Pavan is Magnani, and starts whispering sweet nothings in her ear whereupon she becomes hysterical. Magnani thinks he’s betrayed her and sends him packing. Cooper appears to marry Pavan, who tells Magnani that Lancaster did nothing to her. Magnani is now ready for him to come back. XrRAY: A very good entertainment is this filmization of a hit play. The story and plot are ever moving from the serious to the humorous, from the dramatic to the farcical, and sometimes it’s a little difficult to gauge exactly where comedy and drama start or stop. However, interest is maintained on high throughout the run¬ ning time. A sneak preview audience seemed to have a wonderful time watch¬ ing the antics of that excellent actress, Anna Magnani, Burt Lancaster, Marisa Pavan, and the others in the supporting cast. The direction and production, too, deserve meritorious praise, for they were instrumental in furthering the work until it emerged as unusual and high-rating entertainment. Whether this will be as successful in smaller situations as it should be in the bigger cities is something time will tell and individual theatremen should know. The screen play is by Ten¬ nessee Williams adapted by Hal Kanter and is based on the play by Williams. Music heard includes “The Sheik Of Araby” and “Come Le Rose.’ This bears a Legion of Decency “B” rating. Tip On Bidding: Higher rates, depend¬ ing on situation. •* Ad Lines; “A Hit Play Brought To The Screen In AU Its Drama . . . Humor . . . Romance”; “There Never Was Another Woman Lake The Baroness”; “A Love Story That Is Great As Well As Un¬ usual.” U-Infernational Johnny Stool Pigeon melodrama (700) 741/^m. Estimate: Names should help reissue. Cast; Howard Duff, Shelley Winters, Dan Duryea, Anthony Curtis, John Mc- Intire, Gar Moore, Leif Erickson, Barry Kelley, Hugh Reilly, Wally Maher. Pro¬ duced by Aaron Rosenberg; directed by William Castle. X-Ray: This Treasury Department narcotic squad vs. dope smuggling ring meller was first reviewed in The Servi- sectton of July, 1949, at which time it was said: “This is the sort of film which has been made rather often, with the result that while it has suspensive mo¬ ments, it offers little new. Biggest asset are the names for the marquee. The film doesn’t waste any time in the telling, and although the story and performances are more or less routine, the picture does have the angles for the selling. The story is by Henry Jordan. Tip On Bidding: Usual reissue price. Ad Lines: “When A Gangster Helps The Law, Flaming Guns Are In Order”; “Th^ Narcotics Agents Swing Into Action To Break Up A Dope Ring And Thrilling En¬ tertainment Is The Result”; “A Thrill A Minute In The Dangerous Game Of Being An Undercover Agent.” Kiss The Blood Melodrama Off My Hands (681) Estimate: Names should make the difference with this reissue. Cast: Joan Fontaine, Burt Lancaster, Robert Newton, Lewis L. Russell, Aminta Dyne, Grizelda Harvey, Jay Novelle, Colin Keith- Johnston, Reginald Sheffield, Leland Hodgson, Peter Hobbes. Produced by Richard Vernon; directed by Norman Foster. X-Ray: This murder meller in an English setting was first reviewed in The Servisection of October, 1948, at which time it was said: “This boasts top star names, plus an English name draw. The film is a depressing sort of show, with Lancaster given a role which is not liable to win much audience sympathy. The pat¬ tern doesn’t bring much new with it, and the windup is also unsatisfactory. Further¬ more, the title is boimd to be a handicap in some sectors. This will need plenty of push.” Tip On Bidding: Usual reissue price. Ad Lines: “Could You Love A Man Who Killed For Hate?”; “The Strange Story Of A Man Who Wanted Love But Couldn’t Earn It”; “A Thrilling And Dramatic Sensation.” Running Wild (5604) Estimate: Lower half entry. Cast: William Campbell, Mamie Van Doren, Keenan Wynn, Kathleen Case, Jan Marlin, Chris Randall, Walter Coy, Sumner Williams, Mike Fox. Produced by Howard Pine; directed by Abner Biber- man. Story: William Campbell, State High¬ way Patrol rookie, is assigned to get evidence against a gang of juvenile car thieves masterminded by Keenan Wynn, who operates a gas station. Campbell in¬ curs the enmity of Jan Merlin, Wynn’s lieutenant, and learns Kathleen Case is only Wynn’s girl because she fears him. Campbell and Merlin fight at a juke box 4062 Servisection 2 November 16, 1955 MOTION PICTURE EXHIBITOR joint over Merlin’s girl, Mamie Van Doren, who had gone of the make for Campbell, and Campbell is badly beaten by Merlin and his hoodlum pals before being rescued by police. Finally, Wynn lets Campbell in on a car stealing job despite warnings by Merlin. Campbell tries to contact headquarters by telephone, but Merlin surprises him and in a gun battle is killed. Wynn ducks out of town but Case tells Campbell she fears he will be back to kill her. He does come back not only to get his girl but to avenge the death of Merlin. In another gun battle, Campbell is wounded in the leg, but not before ne kills Wynn. Case visits Camp¬ bell in the hospital and it looks like a future together for them. X-Ray: This should fill in okay on the lower half. It’s got plenty of action, juven¬ ile delinquency, intrigue, drama, and an interesting story enacted capably with average direction and production. The screen play is' by Leo Townsend, based on a novel by Ben Benson. 'The song, “Razzle Dazzle,” is heard. This bears a Legion of Decency “B” rating. Ad Lines: “The First Jolting Story Of Organized Teen-Age Gangs”; “Stark, Sav¬ age Truth Stabs From The Juke Box Jungle”; “Today’s Lost Generation — Run¬ ning Wild.” Tarantula (5605) Melodrama 80m. Estimate: Good horror exploitation item. Cast: John Agar, Mara Corday, Leo G. Carroll, Nestor Paiva, Ross Elliott, Ed Rand. Produced by William Alland; di¬ rected by Jack Arnold. Story: When an associate of professor Leo G. Carroll is found dead and mal¬ formed, sheriff Nestor Paiva of the small desert community in Arizona takes his word it was due to natural causes despite the suspicions of young town doctor John Agar. Carroll, wWle working in his lab giving injections of a newly-discovered nutrient that causes animals to develop tremendously in a short period of time, is attacked by another malformed creature, a former associate who starts a fire after giving Carroll an injection of the nutrient. The attacker then dies. Carroll extin¬ guishes the fire but a giant tarantula escapes. Scientist-student Mara Corday reports at the desert lab to assist him. Mysterious killings of cattle, sheep, and men start to worry Paiva and several clues lead Agar to believe the existence of a giant tarantula. Carroll starts to feel the effect of the injection and his features start to change. The tarantula seeking food attacks the building housing the lab, and Carroll is killed while Corday manages to escape with the aid of Agar, who warns the state police to clear out the small town. Air Force assistance is also requested. Dynamite and bullets fail to stop the creature as it sweeps closer, and it is only the planes with rockets and napalm bombs that manage to destroy it in time to save the town. X-Ray: This one should scare the day¬ lights out of many a viewer and with a little exploitation could give a good ac¬ count of itself for the type of entry it is. The story is interesting, the special effects are well done, and the direction, produc¬ tion, and acting are competent. The screen play is by Martin Berkeley, based on a story by Jack Arnold and Robert M. Fresco. Tip On Bidding: Fair program rates. Ad Lines: “The Creature That Threat¬ ened The World”; “Only A Few Could Stop Him But Could They Get There In Time?”; “A Thrill-Packed Shocker . . . Not For The Squeamish.” FOREIGN Dr. Knock Comedy 102m. (Lewis) (French-made) (English titles) Estimate: Amusing import for the art spots. Cast: Louis Jouvet, Jean Brochard, Jane Marken, Pierre Bertin, Pierre Renoir, Yves Deniaud, Genevieve Morel, Mar¬ guerite Pierry, Bernadette Lange, Mireille Perrey, Jean Carmet, A. Dalibert. Pro¬ duced by Les Productions Jacques Roit- feld, Paris;; directed by Guy Lefranc. Story: Jean Brochard, doctor of the town of St. Maurice, welcomes his suc¬ cessor, Louis Jouvet, at the railroad sta¬ tion. Conversation reveals that Jouvet has been deceived when he bought the almost non-existant practice from Brochard. Jouvet, however, is not dismayed. He begins immediately to practic his phil¬ osophy that every person is a potential patient if only he can be convinced he is sick. Jouvet makes deals with the town’s schoolteacher and pharmacist for the establishment of his “dictatorship of medi¬ cine.” At the doctor’s free Monday con¬ sultations, people arrive felling fine, only to depart fearing that death is imminent. When Brochard returns three months later, he learns that everyone in St. Maurice is a paying patient. The town has been turned into a health center and the local hotel converted to a clinic. Brochard himself falls imder the spell of Jouvet, and winds up in bed being treated by the medical wizard. X-Ray: Although art house audiences will find this entry diverting, the film is not suited to general booking because the major portion of its footage is con- fined^o talk rather than to action. The cast headed by Jouvet, gives fine perform¬ ances, and direction and productionn are well handled. The entry is based on the Jules Remains play, which has been adapted for the screen by Remains and Guy Lefranc. ' Ad Lenees: “A Sizzling Satire On The Medical Profession”: “The Famous French Satirical Masterpiece . . . Now Brought To The Screen In All Its Hilarity”; “A Rollicking Farce ... A Rare Film Treat . . . A Comedy Hit With A Difference.” MISCELLANEOUS The Beast With Melodrama 1,000,000 Eyes ^8“ (American Releasing Corporation) Estimate: For the lower half. Cast: Paul Birch, Lorna Thayer, Dona Cole, Richard Sargeant, Leonard Tarver, Bruce Whitmore, Chester Conklin. Pro¬ duced and directed by David Kramarsky. Story: In desolate ranch country, where a married couple and their daughter struggle to eke out an existence, the countryside is startled when a weird sotmd pierces the sky, and the electric lights in the home go dim. Glassware and three windows are broken. Wierd events ensue: blackbirds attack the rancher; his wife is attacked by their pet dog and she is forced to kill the animal; a neighbor is trampled to death by his milk cow; the rancher’s wife it attacked by a flock of chickens when she goes to feed them. The neighbor’s cow appears on the scene and tries to kill the woman, but her husband shoots the cow just in time. A mute, who was injured in the rancher’s army outfit is kept on the ranch out of sympathy, falls under the spell of the mysterious force which is plaguing the birds and beasts of the neighborhood. The force exudes a flashing light and a humming noise, and under its influence the speech¬ less man brings toward it the rancher’s daughter. Understanding finally comes to the rancher who talks to the voice from the mysterious crater buried in the sand near the home. The creature explains that its millions of eyes were those of the birds in the sky, and that the beast’s world feeds on brains. Taunted by the rancher, the beast emerges from his rocket ship and is slain. X-Ray: This story is such a slow starter that by the time it reaches its few moments of suspense near the close audience interest has been lost. Most of the footage is dull and lacking in inter¬ est. Tom Filer’s wordy script is not helped by the slow pace utilized by producer- director David Kramarsky, and Jim Bick¬ ford’s music, while effective in the late climax, cannot save the film. Tip On Bidding: Lowest rates. Ad Lines: “Screaming Terror!”; “A Million Eyes Keep You In Suspense!”; “Spine-Chilling Amazing Thrillerama!” The Shorts Parade TWO RE£L Art GOYA. Edward Harrison. 20m. The famous Spanish artist’s life is reviewed through the portrayal of his varied paint¬ ings. Original backgroimd music adds flavor to the narrated film. Goya captured on canvas the pomp, the pageantry, the vice, and the lust of his country. His pic¬ tures illustrate the history of Spain in his lifetime. As Goya’s art matured, scenes of court life and bullfights gave way to drawings of war, disease, and the Inqui¬ sition. This should prove ideal for the art spots. EXCELLENT. Cinemascope Color Musical THE NAT “KING” COLE MUSICAL STORY. U-I — Special CinemaScope Fea- turette. (Technicolor). 18m. The musical career of “King” Cole is traced, from his beginning as a pianist, through his switch to a vocalist, to the conquest of his illness and his growing popularity. Songs per¬ formed by Cole and his Trio include “Sweet Lorraine,” “Route 66,” and “Straighten Up And Fly Right.” Cole also vocalizes in “That’s My Girl,” “Pretend,” and “Darling, Je Vous Aime Beaucoup.” EXCELLENT. (2600). Documentary GREY GHOSTS. British Information Service. 21m. In World War II the deadly “E” Boat menaced Britain’s coastal ship¬ ping. German propaganda film illustrates the method of attack. Britain’s motor torpedo boat and motor gun boat recked the enemy’s shipping. Britain’s motor launches, ships that serve as mine-layers, mine -sweepers, and survey ships, have been steadily improved since the war. The film shows sequences that review crew training and advanced tactics. A full scale training exercise in the North Sea is also seen. GOOD. Color Novelty BEHIND THE BIG TOP. Warners— Color Specials Reissue. 18m. When first reviewed in The Servisection of Novem- (Continued on page 4064) Servisection 3 4063 MOTION PICTURE EXHIBITOR November 16, 1955 ALPHABETICAL GUIDE Since The Sept. 7, Issue To 93 Features Reviewed ThU Indax covert features reviewed thus far during the 195S>56 season in addition to features of the 1954-55 •ooson reviewed after the issue of Sept. 7, 1955.— Ed.) A AIR STRIKE-47m.-Uppert . 4023 ALL THAT HEAVEN ALLOWS-89m.-U-l . 4055 ARACHE AMBUSH-68m.-Columbia . 4021 APACHE WOMAN— 83m.— American Releasing . 4056 ARTISTS AND MODELS-109m.-Paramount . 4062 B * BALLET DE FRANCE-83m.-Lewis . 4050 BAR SINISTER, THE-(Wildfire)-88m.-MGM . 4023 BEAST WITH 1,000,000 EYES, THE-78m.- American Releasing . 4063 BENGAZI-78m.-RKO . 4047 BIG KNIFE, THE-llm.-United Artists . 4034 BILLY, THE KID-95m.-MGM . 4061 BLOOD ALLEY-1 15m.-Warners . 4035 BRING YOUR SMILE ALONG-83m.— Columbia . 4021 C COUNT THREE AND PRAY-102m.-Columbia . 4045 D DEEP BLUE SEA, THE-99m.-20th-Fox . 4038 DESPERATE HOURS, THE-n2m.-Paramount . 4033 DEVIL GODDESS— 70m.— Colombia . 4021 DEVOTION-1 01 m.-Artkino . 4027 DR. KNOCK— 102m.— Martin J. Lewis . 4063 DUEL ON THE MISSISSIPPI-72m.— Columbia . 4037 F FOOTSTEPS IN THE FOG-90m.-Columbia ...t . 4022 FORT YUMA— 78m.-United Artists . 4047 FURY IN PARADISE-77m.-Gibralter . 4040 G GENTLEMEN MARRY BRUNETTES-97m.-United Artists . 4035 GIRL IN THE RED VELVET SWING, THE-109m.- 20th-Fox . 4047 GIRL RUSH, THE-85m.-Poramount . 4024 GREEN DOLPHIN STREET-141 m.-MGM . 4037 GUN THAT WON THE WEST, THE-71m.— Colombia 4022 GUY NAMED JOE, A-149m.-MGM . 4061 GUYS AND DOLLS-149m.-MGM . 4054 H HEADLINE HUNTERS-70m.-Republic . 4055 HOLD BACK TOMORROW-75m.-U-l . 4050 HONKY TONK-105m.-MGM . 4061 I I DIED A THOUSAND TIMES-109m.-Warners . 4050 I LLEGA L— 88m.— Warners . 4027 IT'S ALWAYS FAIR WEATHER-102m.-MGM . 4024 J JAIL BUSTERS— 61 m.-AIlied Artists . 4053 JOHNNY STOOL PIGEON-74y2m.-U-l . 4062 K KILLER'S KISS-67m.-United Artists . 4009 KISS OF FIRE-87m.-U-l . 4026 KISS THE BLOOD OFF MY HANDS-79m.-U-l . 4062 L LADY GODIVA-89m.-U-l . 4050 LAY THAT RIFLE DOWN— 71m.-Republic . . 4026 LEFT HAND OF GOD, THE-87m.— 20th-Fox . 4026 LONESOME TRAIL, THE-73m.-Lippert . 4023 LORD OF THE JUNGLE-69m.-Allied Artists . 4033 LUCY GALLANT— 104m.— Paramount . 4046 M MADDELENA-90m.-I.F.E. . 402* .MAN ALONE, A-96m.-RepubIic . 4034 MAN FROM LARAMIE, THE-104m.-Columbla . 4022 MAN WITH THE GUN-83m.-United Artists . 4047 McConnell story, THE-107m.- Warners . 4027 MY SISTER EILEEN-109m.-Columbia . 4033 N NAKED SEA-70m.-RKO . 4054 NIGHT HOLDS TERROR, THE-86m.— Colombia . 4022 NIGHTMARE ALLEY-1 1 lm.-20th-Fox . 4039 O OKLAHOMAI— 143m.— Magna-Todd-AO . 4051 P PHILADELPHIA STORY, THE-1 12m.-MGM . 4037 Q QUEEN BEE-95m.-Colombia . 4045 QUENTIN DURWARD-101 m.-MGM . 4045 R REBEL WITHOUT A CAUSE-1 11 m.- Warners . 4055 RETURN OF JACK SLADE, THE-80m.-Allied Artists....4053 ROCK 'N' ROLL REVUE-70m.-Stodlo . 4040 ROSE TATTOO, THE-n7m.-Paramount . 4062 RUNNING WILD-81m.-U-l . 4062 S SECOND GREATEST SEX, THE-87m.-U-l . 4039 SEVEN CITIES OF GOLD-1 03m.-20th-Fox . 4034 SHADOW OF THE EAGLE-93m.-UnIted Artists . 4026 SIMBA— 98y2m.— Lippert . 4033 SINCERELY YOU RS-1 15m.- Warners . 4056 SINS OF POMPEIl-70m.-Visual Drama . 4040 SPECIAL DELIVERY-86m.-Colombla . .4023 SVENGALI-82m.-MGM . 4037 TALL MEN, THE-122m.-20th-Fox . 4039 TARANTULA-80m.-U-l . 4063 TECKMAN MYSTERY, THE-90m.-Associated Arfsits 4027 TEEN-AGE CRIME WAVE-77m.-Columbia . 4045 TENDER TRAP, THE-1 11 m.-MGM . 4054 TENNESSEE'S PARTNER-87m.-RKO . 4038 THIEVE'S HIGHWAY-94m.-20th-Fox . 4039 THIRTY SECONDS OVER TOKYO-1 39m.-MGM . 4061 THREE STRIPES IN THE SUN-93m.-Columbia . 4053 TO CATCH A THIEF-106m.-Paramount . 4025 TOUGHEST MAN ALIVE-72m.-Allied Artists . 4061 TREASURE OF PANCHO VILLA, THE-96m.-RKO . 4038 TRIAL-105m.-MGM . 4024 TROUBLE WITH HARRY, THE-99m.-Paramount . 4046 TWINKLE IN GOD'S EYES, THE-73m.-Repoblic . 4047 U ULYSSES— 104m.— Paramount . 4025 V VIEW FROM POMPEY'S HEAD, THE-97m.-20th-Fox....4055 W WARRIORS, THE-85m.-Allied Artists . 4037 WHITE CHRISTMAS-120m.-Paramount . 4046 WILDFIRE— (See Bar Sinister, The) Y YOU'RE NEVER TOO YOUNG-1 02m.-Paramoont . 4025 (The running time carried in this listing represents the latest cojrected time of each feature. While every effort is made to keep the listing accurate, features are often subject to editing after being reviewed. Readers are advised to check the time with the local exchange — Ed.) The Shorts Parade (Continued from page 4063) ber, 1943, it was said: This is a terrific plug for Ringling Brothers Barnum and Bailey Circus, shown in winter quarters at Sarasota, Fla., but since nearly every¬ one loves a circus, and there is always plenty of interest and action on the lot what with performers rehearsing for the season, there won’t be any objection on that score. Seen are aerialists, high-wire performers, equestrienne troupes in prac¬ tice; caring for the animals, side-show freaks, and other familiar circus sights, with two small boys getting a general view of the big top behind the scenes. The subject is fast moving and colorful. GOOD.” (3003). Comedy PARDON MY LAMB CHOP. Columbia — Comedy Favorvites Re-releases. 17m. When first reviewed in The Servisectton of July, 1948, it was said: “Gus Schilling is impressed by a newspaper editorial asking all to observe ‘Be Klind To Animals’ week, and also asking its readers to be kind to human beings. He tries out the kindness on salesman Richard Lane, who is shell-shocked, and invites him in for breakfast. Lane goes cuckoo, when he hears a whistle, and Schilling’s wife uses a whistle to summon their dog. Events take their course, and when the end rolls around, sanitarium attendants, who show up for Lane, remove Schilling as the patient. BAD.” (8431) . THE JURY GOES ROUND ’N’ ROUND. Columbia — Assorted Favorite Reprints. 18m, When first reviewed in The Servi- SEcnoN of July, 1945, it was said: “Vera Vague, a juror on a murder case, believes the defendant innocent while the rest of the jury believes him guilty. They try to win her over to their way of thinking. In several amusing scenes, she tries to sway them, and does so, meanwhile catching a ‘poor guy’ in her net, with typical Vague antics. FAIR.” (8422). ONE REEL Color Cartoons FAIR AND WORM-ER. Warners — ^Blue Ribbon Hit Parade Reissues. 7m. When first reviewed in The Servisection of Sep¬ tember, 1946, it was said: “This concerns a crow, a worm, a cat, a dog, a dog- catcher, a mouse, and the dogcatcher’s wife, also a skimk. One or the other chases the other, and finally all chase one another ludicrously all over the country¬ side. It is sillier ^an most, and there is hardly any plot other than the survival of the fittest. FAIR.” (3303). 'THE FOGHORN LEGHORN. Warners— Blue Ribbon Hit Parade Cartoon Reissues. 7m. When first reviewed in The Servi¬ section of October, 1948, it was said: “Henry Hawk is told by his papa that he is too small to go chicken hunting, and tries to scare him by telling him chickens are monsters, but he decides to get his first chicken anyway, although, he has no idea what they look hke. He mistakes a dopey dog for a chicken. The dog tells him a rooster is not a chicken, but a snook. The rooster goes to great lengths to convince Henry he is a chicken, and, in the end, Henry says ‘Snook or chicken, you’ll look fine on our table,” as he lugs the big bird, knocked unconscious, home. GOOD.” (3305). THE MOUSE-MERIZED CAT. War¬ ners — Blue Ribbon Hit Parade Reissues. 7m. When first reviewed in The Servisec- 'noN of October, 1946, it was said: “This has to do with two rats with Abbott and Costello voices. The Abbott-voiced rat hypnotizes the Costello-voiced rat, and tells him he is a dog so he will chase the cat, but to the cat he is still a rat so the cat chases him. Finally, the Costello¬ voiced rat hypnotizes both the cat and the Abbott- voiced rat. FAIR.” (3304). UP’N ATOM. Columbia — Color Favor¬ ites Reissues. 6m. When first reviewed in The Servisection of July, 1947, it was said: “Here is the usual dog chases cat routine, except in this one the dog gets his lumps. The cat, dressed up as a hep dog who seems to know all the angles, gives the poor tormentor a few angles on the correct way of trapping a cat. He then proceeds to foil each attempt the dog makes to capture him. The film fades with *the canine still chasing the cat, but getting a little dizzy in the process. GOOD.” (8602). Musical OZZIE NELSON AND HIS ORCHES¬ TRA. Warners — ^Melody Master Bands Re¬ issues. 10m. When first reviewed in The Servisection of March, 1943, it was said: “Ozzie Nelson and orchestra play ‘Come On Get Up,’ ‘Chinatown,’ ‘Central Ave¬ nue Shuffle,’ and ‘I’m Dancing With The Rapimas With The Moola,’ the last with a military backgroimd. Some comedy bits help liven things. GOOD.” (3803). Novelty HOLLYWOOD MOTHERS: Columbia— Screen Snapshots. 10m. Ralph Staub in¬ terviews Caesar Romero and Joan Craw¬ ford. At a party given by the Motion Picture Mothers, Inc., we see a group of famous stars and their mothers which include Pat O’Brien, John Howard, Gary Cooper, Donald O’Connor, PVed McMur- ray, and the mothers of Bud Abbott, Lou Costello, Alice Faye, Van Heflin, and Joan Davis. FAIR. (78W). 4064 Servisection 4 0) o o O i/) Ui CO < X a. Z o o 0£ lij CC Uj 5 Ui OQ 5 2 a (/» >- < o o X O) *> *5) «A c o I cs >. D o a s o 2 u Oi Q I PALACE NOW SHOWING CAPITOL THEATRE ] NOW SHOWING Th«Y don'i co^t» AfsIV • • awTu»Y-.p*«*»<» i/iem SERVICE PMifBftBr Of me umtismY COUMbrOClUKt w*il««.K*i«K «i«ri iwisi.im wl ) i •i f f & V''.^ a imi m J ^y. V' Vr ' ‘ li^', ■■■ rji<,vy., " '■ ,,.sl|J:-'lpy,;::-»..; >y>; '^y.''->'-vy:''y (pog^^&P i^£'.>'^'i'>.'‘V' ■' ■ »0: SttlDK> SURVEY '■Mi..- y ,^hg^ to the nation's moviegoers as the/ . ^ first time in theatres on a national scale - e best artists and films of the year.; fU^tiPWA, PA.. UNDER THE ACT OF MARCH 3; 187V (9 , Gio"’ , campO'g^V’^ / 1 l> MONiy WOOLLEY • SEOAGTi CABO! Y BOOK BY CHARLES LEOERERmLOLHER OAVIS • CHARLES LEOERERmLOLHER DAVIS SCREEN PLAY BY The Secret Wall of the Harem . . . Strange device that permits an intimate peek and innocent pleasure ! Adapted from me Musical Play "KISMET" Founded on "KISMET" by EDWARD KNOBLOCK MUSIC AND LYRICS BY DIRECTED BY PRODUCED BY ROBERL MIBHI « GEORGE FORRESI- :r;LTs»roR5D':"l ea^toan'coVoK -VINCENIE MINNELLI • ARIHLIR FREED t (Available in Magnetic Stereophonic, Perspecta Stereophonic or 1-Channel Sound) K-Olos s al I EXTRA! Press-time flash: ’’THE TENDER TRAP” sets new all-time record at Music Hall, N. Y. Big everywhere! Only a great audience picture deserves Christmas playing time! LANA RICHARD FRED JOHN MICHAEL TURNER • BURTON • MacMURRAY- CAULFIELD • RENNIE ^^ins ^ ^F^nehipur COLOR by DE LUXE CINemaScoP^ The strangest military hoax of World War II! CLIFTON WEBB • GLORIA GRAHAME IW IA/oa COLOR by DE LUXE dl N EM aScoP^ Screenplay by NIGEL BALCHIN Directed by RONALD NEAME From the Novel by Ewen Montagu with Eugenie Leontovich Produced by FRANK ROSS Directed by JEAN NEGULESCO Screenplay by MERLE MILLER Based on a Novel by Louis Bromfield TOM EWELL SHEREE NORTH Mis SHQRirs major comeay hit of CO-STARRING Rjta MoreHO COLOR by DE LUXE OINemaScoP^ Produced by Directed by BUDDY ADLER • FRANK TASHLIN Screenplay by ALBERT BEICH and FRANK TASHLIN Story by Albert Beich year Rival brothers in high-pitched drama of love, jealousy, sacrifice! COLOR by DE LUXE Produced by BUDDY ADLER Directed by HENRY HATHAWAY Screenplay by SYDNEY BOEHM i ^ n amL Georges Simenon • ••tour distinctive releases for January COSTARRING Rita Moreno Produced by Directed by BUDDY ADLER • FRANK TASHLIN Screenplay by ALBERT BEICH and FRANK TASHLIN story by ALBERT BEICH ircH The happiest entertainment you’il see in '56 is avaiiabie from 20th in January! MAJOR MOTION PICTURE NOVEMBER 23, 1955 VOLUME 55 NUMBER 4 SLIDING SCALE VIEWS ... A LA 1941 W e were rather pleased the other day to liave a loyal and consistent theatre executive reader draw to our attention a yellowing copy of our editorial of August 30, 1941 (“METRO PRESENTS A SOUND SELLING PLAN”). W^hile our recent detailed survey (“THE SLIDING SGALE METHOD of arriving at a FAIR FILM PRICING FORMULA” — Nov. 9, 1955 and Nov. 16, 1955 ( was heing prepared, we remembered having written something of the sort previously, but we didn’t l)other to look it up. W e are now struck by the similarity in viewpoint, and the consistency in thinking, that is shared by these writings that were separated by more than 14 years. Here were our SLIDING SCALE views, a la 1941 : “For years this department has been fighting for a fair method of selling; one ivhich ivill give the distrib¬ utor a just return when he delivers the hits, and at the same time will allow exhibitors to buy pictures at a price determined by what they are worth. W e dislike leaving the exhibitor ivith his hat in hand begging for a proper ad justment. “lUe have asked for this, but actually ive have had little hope that the day tvould come when a scientific system might be available for the benefit of both distrib¬ utor and exhibitor, alike. “Well, the miracle has happened. The industry now has a sound method of selling. One that cant fail to get plaudits from fair-minded exhibitors, and one ivhich will no doubt be copied by other distributors, and rightly so! “Here’s the fairness of the system. If a picture earns a FIRST-RUN Several months ago there was a great to-do in the nation’s newspapers, (which incidentally are very often financially interested in their local radio and TV sta¬ tions) al)Out the NBC purchase of the U. S. rights to a British made feature motion picture, “THE CONSTANT HUSBAND.” This picture, produced by Sir Alexander Korda, and starring Rex Harrison, was heralded as “the first full length motion picture to be presented in color on television before its release to American motion pic¬ ture houses,” and the big national network went for a reported $250,000.00 for this “premiere” privilege. Reports had it that while this sum was considerably in excess of the $30,000.00 to $50,000.00 obtainable for a pretty well made Hollywood product, witb a mucb stronger producer and cast, after theatres had played it. the network intended to get a one hour and a half im¬ portant national showing out of it — and still get the certain amount, the percentage automatically goes up to a designated figure. If it fails to hit the gross expected, it automatically goes down. The system starts at 25 per cent and goes to a 50 per cent peak. “Each picture stands on its own. If it does business, it gets the dough. If it doesn’t, the exhibitor pays less. No more hat in hand, waiting for an adjustment or crying about improper allocations. When he totes his gross, an exhibitor knows immediately what he pays. His own box office establishes it. “It’s scientific. It puts the business on a sound plane. The studio now has the buck passed to it. If it can deliver, the gross will show it. Otherwise, the producer knows the iveak sisters won’t get the money.” At some time or other during these last 14 years, what was then nameless but later became SLIDING SCALE has been accepted and advocated ])y every national film distributor, without exception. There is no questioning its basic fairness and honesty as an instrument for film business transactions. “Cheating” and “avarice,” on one side or the other, brought inflated overheads and in¬ creased “floors” in an effort to off-set one another, and eventually destroyed confidence in SLIDING SCALE as a method. But we feel that such evils can be corrected, and routines established that will prevent their reoccurrence. In 1941, as in 1955, “hat-in-hand-adjustment” solicita¬ tions do not agree with the freedom and independence of average Americans. There will never l)e peace and progress in this business while that j)ractice is necessary. Let’s eliminate it! ON TV balance from theatres that would play second-run. Well . . . one recent Sunday evening at 7:30 P.M. “THE CONSTANT HUSBAND” hit the air waves with everything, including ad plugs for TUMS and BUICKS. In fact the ad plugs from about 8:20 to 9 P.M. broke right into what little plot there was, to the point of driving even the experimental audience elsewhere. If they were only able to cbarge tbe usual $30,000.00 against tbe TV showing, we sincerely believe that NBC lias just lost $220,000.00 on its investment. And the theatres of the U. S. A. just saved whatever they might have paid for a quick week of “THE CON¬ STANT HUSBAND.” We doubt if tbere will be any “second-run!” Admitting Sir Alexander’s smartness, it would seem tbat tbere must be some personality at NBC who is a direct contrast. — Jay Emanuel A JAY EMANUEL PUBLICATION. Founded In 1918. Published weekly by Jay Emanuel Publications, Incorporated. Publishing office; 246-248 North Clarion Street. Philadelphia 7, Pennsylvania. New York: 229 West 42nd Street, New York 36. West Coast: Paul Manning, 9628 Cresta Drive, Los Angeles 35, California. Jay Emanuel, publisher; Paul J. Greenholgh, general manager; Albert Erlick, editor; George Frees Nonamaker, feature editor; Mel Konecoff, New York editor; Arnold Forber. Physical Theatre editor; Albert J. Martin, advertising manager; Max Cades, business manager. Subscriptions; $2 per^ year (52 issues); and outside of the United States, Canada, ond Pan-American countries, $5 per year (52 issues). Special rates for two and three years on application. Entered os second class matter at the Philadelphia, Pefwisylvania, poet ofRee. AddiWs letters to 246-48 North Clcvion Street Philadelphia 7, Pennsylvania. MOTION PICTURE EXHIBITOR 8 CAN NEWS (Trade Headlines Of The Issue) Corporate AA stockholders reelect directors and find a sizable increase over 1954 earnings (page 11). Deaths Playright Robert E. Sherwood dies (page 14). Distribution MGM sets a global meeting for over¬ seas personnel (page 10). IFE goes international with six new films (page 10). Exhibition Theatregoers begin balloting in Audi¬ ence Awards Poll (page 10). Dipson Circuit elects officers (page 10). Roxy sets stage show for Christmas (page 11). SLIDING SCALE is discussed at Al¬ lied’s Indianapolis meeting (page 14). Legislative It becomes apparent that any decision on toll-TV is far in the future (page 9). Mel Konecoff Producers Edmund Grainger and Otto Preminger discuss their pleasures and problems; a new French Film Center pre¬ pares to open its doors; and other news is covered (pages 8 and 21). Organizations President Myron Blank indicates that TOA might support the move for federal regulation if convinced it would benefit the industry; TOA starts a survey to find out what U. S. exhibitors expect from British films (page 9). Technical Radiant Manufacturing Corporation’s control is purchased by U. S. Hoffman Machinery Corporation (page 9). t N D E X i Volume .SS, Number 4 November 23, 1955 Section One Editorial . 7 New York By Mel Konecoff . 8 Feature Article — “H For Hitchcock”. 15 Showmanship Sweepstakes . 18 The Tip-Off On Business . 20 This Was The Week When . 21 Studio Survey . 27 The International Scene . 34 Section Two The Servisection . SS-1 — SS-8 (Yellow Check-Up » Edmund Grainger, independent producer of two RKO releases, "The Treasure Of Pancho Villa" and "Great Day In The Morning," was in New York recently to attend three days of conferences with RKO home office executives on the two Technicolor and Superscope productions. NEW YORK By Me! Konecoff PRODUCER PARAGRAPHS: Edmund Grainger, independent producer releasing through RKO, was in town to discuss with home office officials the future release of “The Treasure Of Pancho Villa,” the company’s top grosser at the moment, and the future release of his recently completed “Great Day In The Morning,” civil war tale which presents the story of the found¬ ing of Denver. RKO is expected to release this in February, and the Technicolor film stars Virginia Mayo, Ruth Roman, Robert Stack, and Alex Nicol. He thought this could be the start of a civil war film cycle. Also, while in town, he looked at several plays and started negotiations for a novel, preferring this type of prop¬ erty because it is proven, as well as having a sold audience to await the film. He hopes to make three features in 1956 with the next, “Oh Promised Land,” rolling in the spring in Kentucky, the Carolinas, and California in CinemaScope and Technicolor. RKO will release, with the company partially financing his pro¬ ductions. Grainger likes turning out his pictures in color because it enhances the subject. Also, he has an eye on the future when the theatrical playoff has been con¬ cluded and the film might be released via color TV some years hence. He also likes to use locations in his films because it adds to the entertainment value despite increases in expenses and other compli¬ cations. He figures the public benefits from the end results. As regards RKO, Grainger reported that there is a great feeling of optimism in Hollywood with regard to the reactivation of the company with the future looking bright. He thought that the entry of the various processes and systems was all to the good and showed that tlie industry BROADWAY GROSSES (As of this Monday) Snow Buries Boxoflfice New York — With a snowy weekend kill¬ ing business generally, the Broadway first- runs, with the exception of the Capitol and Radio City Music Hall, were pretty much in the doldrums. According to usually reliable sources reaching Motion Picture Exhibitor ihe breakdown was as follows: “Target Zero” (Warners). Paramount claimed $30,000 for the complete eight day engagement. “The View From Pompey’s Head” (20th- Fox). Roxy was down to $11,000 on Fri¬ day, Saturday, and Sunday, with the last five days of the third week dropping to $18,000. “The Tender Trap” (MGM). Radio City Music Hall, with stage show, hit $82,000 for Thursday through Sunday, with the second week sure of $125,000. “The Desperate Hours” (Paramount). Criterion was down to $11,500 on the seventh week. “Guys And Dolls” (Goldwyn-MGM). Capitol anticipated the third week at $145,000. “I Died A Thousand Times’ (Warners). Globe did $12,500 on the second week. “Gentlemen Marry Brunettes” (UA). Mayfair reported $7,000 for the last four days of the fourth week. “Rebel Without A Cause” (Warners). Astor expected the fourth week to tally $21,000. “Big Knife” (UA). Victoria dropped to $13,000 on the second week. “The Tall Men” (20th-Fox). Loew’s State was down to $12,000 on the sixth and last week. w’as constantly on the move and not sitting back and resting on its laurels. Producer, director, writer, and sometime actor Otto Preminger had objections re¬ cently when we saw him. He objected to the Production Code the way it stands at present. He objected to the cost of distributing an independently produced film as exacted by the distributors, including United Art¬ ists, claiming that the 30 per cent charged was too high and that 10 per cent should be enough. He objected to improper advertising, stating that sex in ads is old-fashioned and unnecessary when a picture is good and urging that the contents of a film be listed to let the public judge it in a proper light. He objected to Harry J. Anslinger, who heads the government narcotics bureau for the Treasury Department, claiming he should mind his own business which is the control and elimination of narcotics and users, rather than try to censor and/or interfere with picture production, espe¬ cially when he has not seen a finished print or a final script. He objected to his pre-judging a picture in the press before the public when he is ignorant of said picture. He objected to only receiving 11 cents out of every dollar plunked down at the {Continued on page 21) Konecoff November 23, 1933 9 MOTION PICTURE EXHIBITOR Blank Says TOA May Support Regulation Says Group Favors Any Move Beneficial To Industry; Raps Product Shortage And Favors Tax Repeal Fight By Mel Konecoff New York Editor New York — Myron Blank, newly-elected president, Theatre Owners of America, upon his return from a three-week trip abroad which saw him discuss future product with filmmakers there as well as attend a meeting of exhibitors, stated at a press conference last week that he and his association were in favor of govern¬ ment legislation or regulation if it proved beneficial to the industry as a whole. Later in the interview, however. Blank blamed government intervention in part for the shortage of product facing exhibi¬ tors of late. Said Blank, we find ourselves with fewer and fewer pictures being made and re¬ leased each year under the present system, and exhibitors must seek out other sources of supply. He assured European producers that American exhibitors stood ready to play any film they make if they can earn a profit with it. He hoped they would exploit their stars on the order of Gina Lollobrigida so that they would mean something at the boxoffice. He hoped, too, that they might participate in a film festival to be held here next Sep¬ tember in conjunction with the TOA con¬ vention. A freer exchange of talent might also be beneficial. Questioned as to whether TOA would appear before a forthcoming Congressional investigation committee, he answered that he and the organization would be most happy to appear, and he thought that the shortage of product as well as the shrink¬ age of income in exhibition should be investigated. He would like to see the government create conditions so that more product would emerge and other distribu¬ tion practices would be corrected. Blank hit at distributors for holding back bigger pictures for release during prime periods such as holidays, etc. The shortages other times, including the present, is being felt not only by theatres but is also nullifying any picture habit that may be present among patrons. He accused most distributors of having plenty of available product in their vaults. One of the answers might be the entry of more producers, and plans are in effect so that more exhibitors might play a more active part in that end of the industry with a financing plan. Until the time is right and all the details worked out prop¬ erly, TOA is proceeding cautiously. He stated that the studios are set up now to increase their film output, but are making the most money in their history with a minimum of releases. Regarding the use of new talent in films, he opined that it was within the province of production to cover this angle and its proper exploitation, and its not the duty of exhibitors to make stars of new people. In the days not too long ago, theatres might have actively indulged in star build- Radiant Control Acquired By Hoffman Machinery Corp. NEW YORK— The United States Hoffman Machinery Corporation last week acquired control of the Radiant Manufacturing Corporation, Chicago, the world’s largest producer of pro¬ jection screens, with the immediate result of an expansion of production facilities and centralized manufactur¬ ing operations in one large plant in the Chicago area. Radiant manage¬ ment, headed by president Harry Eller and executive vice-president Adolph Wertheimer, will continue in office for 10 years, until November, 1965, operating the company as a subsid¬ iary of Hoffman, which acquired the firm in line with its concentrated pro¬ gram of corporate diversification. Blank Ignores Allied New York — Requested to comment on speeches of general counsel Abram F. Myers and president Rube Shor at the recent National Allied convention in Chicago, Theatre Owners of America president Myron Blank last week stated that TOA does not intend to become “em¬ broiled in a name calling contest with anyone.” He emphasized that TOA stands firmly on a policy of “constructive progress and sanity of endeavor,” through a real¬ istic attitude to exhibition dilemmas, in small, medium, and large situations. ing, but at present they are uncertain as to future film bookings and therefore why go overboard on personalities that may never play a house again. Blank thought it was a mistake for Allied to state that it was withdrawing frcm COMPO because many individual members of Allied see merit in the opera¬ tion and still support it. Questioned on whether TOA would par¬ ticipate in a campaign to further reduce the admissions tax. Blank replied that the group was ready to partake of any cam¬ paign for the good of the industry. He believed that theatres should operate free of taxes as do other parts of the amuse¬ ment industry. TOA will support COMPO in any move in this direction, and he admitted that the campaign might very well be hurt by the withdrawal of Allied. Blank was asked where TOA stood on the matter of circuit expansion and he replied it was not within the province of TOA as a trade association to comment on this. He was questioned as to whether TOA would continue the “friendly talks” with distributors regarding exhibitor problems and replied that he will do anything to keep more theatres from closing because of high film rerntals. He would be glad to meet with Allied, the distributors, or any¬ one else on the problem. Meetings on this order in the past have been of help, he opined. Sitting by at the session were J. J. Rosenfield, assistant to the president; Al¬ bert M. Pickus, vice-president; Robert Livingstone, secretary, and Herman M. Levy, general counsel. TOA Survey Studies British Film Problem New York — A cross section of exhibi¬ tion opinion concerning British film product is being surveyed by Theatre Owners of America, it was revealed last, week in a TOA press release. More than 200 exhibitors, TOA members, and others across the country have been sent a letter and a questionnaire, with the substance of the questions to be answered based on conversations conducted over the past two years by TOA executives with British industryites. It was explained by TOA general counsel Herman Levy, in his letter to the theatremen, that the questionnaire re¬ places, to a certain extent, the visit of George Singleton, of the British Cinema¬ tographers Exhibitors Association, to the TOA convention. Singleton was unable to attend because of illness. The eight queries try to determine the theatreman’s opinion on audience reaction to British product, his opinion on its advertising and exploitation, its gradual improvement, what can be done for further improve¬ ment, and how British producers can best interest American exhibitors in their pictures. The mailing list of the questionnaire was selected on the basis of the experi¬ ence of the theatre owners involved, geographical distribution, type of areas, population, and other considerations. The compilation of replies will be available about the middle of December, TOA said. Toll-TV Decision Distant Washington — As the result of a decision last fortnight by Federal Communica¬ tions Commission to review its procedure for the allocation of television channels, consideration of the proposed systems of subscription television programs by the Commission probably will be postponed for some time. Because the question of toll-TV is closely connected with the space available on the air, it was unlikely the FCC would undertake a review of controversial system without clarification of the channel allocation methods. Thirty-five requests that certain areas be designated either all VHF or all UHF have been denied by the Commission, which announced that it will make a general inquiry into various proposals for assigning channels in such a way as to eliminate problems now impeding the ex¬ pansion of TV facilities. The present plan was established in 1952 to open ultra high frequency channels for commercial use; it is considered possible that the FCC may eliminate UHF altogether, inasmuch as these stations generally have been unable to compete with VHF operations. RKO Projectionist Dies New York — Sam Kaplan, veteran pro¬ jectionist, RKO home office screening room, died from a heart attack last week on the subway while on his way to work. He was 65 years old. Kaplan, who joined RKO as a projectionist in 1928, is sur¬ vived by his widow and a son. November 23, 1955 10 MOTION PICTURE EXHIBITOR Theatregoers Begin Ballot Flood In First Audience A wards Flection New York — Heralded by an avalanche of newspaper publicity, public balloting in COMPO’s national Audience Awards election was launched last week in 8,000 theatres throughout the country. Elmer C. Rhoden, national Audience Awards chair¬ man, predicted that 35 million votes will be cast before the balloting closes at mid¬ night, Nov. 27. For the first time in the half century history of the industry, the public will make its own selection on a national basis of the best picture of the year, the best pei'formance by an actor and an actress, and the most promising new male and female personalities. Rhoden’s decision to make the first public announcement of the winners to the newspapers at a Hollywood press din¬ ner early in December is believed to have stimulated the pre-election publicity on the poll. Scores of newspapers have printed special magazine sections devoted entirely to the poll or full-page spreads in their Sunday editions. Many news¬ papers have reproduced the public ballot and hundreds of others have printed fea¬ ture articles and photographs of the leading nominees. Local theatre groups, operating alone or in cooperation with local merchants and newspapers, are offering prizes, valued at several hundred thousand dollars, in contests being conducted in conjunction with the Audience Awards election. These prizes include a completely furnished house, several automobiles, all-expense- paid tour around the world for two, and huge quantities of appliances, clothing, food, and other merchandise. Dipson Officers Set Batavia, N. Y. — Dipson Theatrical En¬ terprises announced last week the election of William J. Dipson as president and his father, Nikitas Dipson, as chairman of the board. Dipson, Sr., had been presi¬ dent of the circuit. Batavia district attor¬ ney Wallace J. Stakel, longtime counsel for the firm, was named a director, and Mrs. Marika Dipson and Andrew O. Gib¬ son, Buffalo, were reinstated as directors. The Dipsons plan to return to their home in Greece this month, but will make frequent visits here. The Dipson organization controls the¬ atres in New York, Pennsylvania, West Virginia,, and Ohio. From 1922 to 1930, the company sold nine leases in various communities to Warners in a transaction reported to have involved over $1,500,00*^ in Warners debentures, which were paid at par in 1939. Poster Company Head Dies New York — Funeral services for Irvmg Snyder, 52, president. Sterling Poster Com¬ pany, were held at Riverside Memorial Chapel last week. Snyder died unexpect¬ edly of a heart attack. Sterling Poster Company furnished posters for practically every motion pic¬ ture theatre on Broadway. Snyder was a member of Cinema Lodge of B’nai B’rith. and the Masons. Suvivors include his wife, two sisters, and two brothers. MGM Overseas Personnel To Attend Global Meeting LONDON — Sales and publicity per¬ sonnel from all overseas M(JM branches will be flown to Hollywood for a week-long global conference be¬ ginning on Feb. 5, it was announced here by Loew’s International presi¬ dent Arthur M. Loew who, with MGM studio head Dore Schary, will co¬ host the 75 delegates from 58 coun¬ tries. At the conference, 12 or more major MGM features will be screened, in¬ cluding rough cuts and parts of pic¬ tures not yet completed. A series of business sessions throughout the week will develop sales policies and mer¬ chandising and promotion plans for the product on an international scale. The opening event of the meeting will be a reception and cocktail party on the first day, with business sessions starting the morning of Feb. G. The delegates will include a large number of home office executives, all regional sales directors, the territorial managers and sales chiefs of each country in which MGM operates, and top publicity personnel. Bateman Heads Salesmen Los Angeles — Wayne Bateman, Los An¬ geles, was elected president, Colosseum of Motion Picture Salesmen of America, at the group’s two-day annual convention last week held in the Ambassador Hotel. Other officers named were Gordon Bugie, Albany, first vice-president; Paul Weiss, Minneapolis, second vice-president; and Dave Chapman, Milwaukee, secre¬ tary. Edgar E. Shinn, Chicago, was re¬ elected treasui’er. IFE Goes International With Six New Films New York — IFE Releasing Corporation has set six major films for release between December, 1955, and March, 19.56, with five of the six in color and one in Cin- emaScope and stereophonic sound, it was announced last week by Seymour Poe, executive vice-president. The lineup includes “Maddalena,” “The Return Of Don Camillo,” “Lost Conti¬ nent,” “Lease Of Life,” “Riviera,” ami “Madame Butterfly.” “These six films,” said Poe, “will serve a two-fold purpose. One, they will be a foundation for IFE’s greatest year, 19.56, and two, they will activate our exhibitor publicity workshop plan. Manny Reiner, our general sales manager, is currently on a national tour surveying the field as a preliminary to implementing the pro¬ gram. . . . This year will also see the intensification of IFE’s international aspect. In the six pictures we have set for release the production talents of film-makers from Italy, France, England, and Japan are utilized. This, too, is just the begin¬ ning. We are currently negotiating for some of the most important French pro¬ ductions of the past two years. And, of course, we expect to handle independent American product provided it meets our standards.” The top December release will be “Lost Continent” the first Italian CinemaScope film, to premiere in Los Angeles in order to qualify it for the Academy Awards. Other December releases are “Maddalena,” starring Marta Toren, and “The Return Of Don Camillo,” the only black and white film among the six, starring Fernandel. In January are “Lease Of Life,” star¬ ring Robert Donat, from the J. Arthur Rank studios, and “Riviera,” with Mar- tine Carol in the starring role. “Madame Butterfly’’ will be released during March as a follow-up to “Aida.” Actors and opera stars will be used, as in “Aida.” Seen at the recent dinner of the Motion Picture Pioneers at the Waldorf-Astoria, New York City, honor¬ ing Herman Robbins, National Screen Service head, as "Pioneer Of The Year," were, top row, left to right, Charles Reagan, Harry Brandt, William F. Rodgers, Jay Emanuel, publisher, MOTION PICTURE EXHIBITOR; Arthur Mayer, Don Mersereau; and Robert Benjamin, Judge Ferdinand Pecora, Jack Cohn, Spyros Skouras, Sam Rinzier, and E. V. Richards, Jr.; and bottom row, left to right, Al Schwalberg, C. J. Latta, Tom Connors, Bob O'Donnell, Sol A. Schwartz, George Skouras, and Herman Robbins, Ned E. Depinet, and Jack Cohn, with the plaque awarded to Robbins. November 23, 1955 MOTION PICTURE EXHIBITOR 11 A A Stockholders Reelect Directors; Income Shows Increase Over 1954 Ritchey Predicts lOOfo Rise In AA Business New York — Norton V. Ritchey, presi¬ dent, Allied Artists International, an¬ nounced last week an expected 100 per cent increase in his company’s business in the next year. Ritchey said that the increase would be due to continued expan¬ sion in the international field, which has resulted in a 42 per cent improvement for the fiscal year ended June 30 over the previous year. In line with the expansion program, all company distribution outlets will be canvassed in the next three months. Ritchey and Edwin J. Smith, Jr., vice- president and European supervisor, leave shortly for London, where Smith will estab¬ lish permanent headquarters and cover all distribution outlets in Europe, taking part in production activities as well as hand¬ ling European distribution for Allied Artists. It was stated by Ritchey that a flexible distribution setup will be handled mainly through top national distributors in each foreign country. The company policy also includes working with foreign producers in co-production deals. Ritchey held high hopes that a group of outstanding films would soon be acquired by Allied Artists. England was cited as particularly fruit¬ ful for production deals. Present plans call for filming there of “I’ll Take The High Road,” which will be co-produced -.vith Associated British Pictures Corpora¬ tion, starring Vera-Ellen. AA is renre- sented in England by Anglo Allied Pic¬ tures Limited. The field of overseas television is also of interest to Allied Artists. Through its subsidiary. Interstate Television Corpora¬ tion, the company already has broadened its TV operations to include England, Japan, France, Belgium, Mexico, Cuba, and Puerto Rico. Although no plans are presently being considered, it is possible that AA International will produce films for Interstate Television in England. Stage Show For Roxy New York — Robert C. Rothafel, man¬ aging director, Roxy, announced last week that in conjunction with 20th-Fox’s Cin- emaScope production of “The Rains Of Ranchipur,” the Roxy would offer a stage and ice presentation to round out an entertainment package for the Christmas and New Year holidays. Mrs. George Skouras Heads Boys Town Of Italy Drive NEW YORK— Mrsl George P~ Skouras is currently spearheading a drive to raise funds for the Boys’ Towns of Italy, Inc., a charitable en¬ terprise founded in 1946 by the Right Reverend Monsignor John Patrick Carroll-Abbing to rehabilitate war orphans. Mrs. Skouras, as chairman of the international benefit committee, has pointed out the superlative work the organization has done on behalf of 22,000 impoverished Italian youths, but emphasized the necessity of ad¬ ditional funds now inasmuch as twice that number of boys are still roaming the streets. So far, the Boys’ Towns have been built with the voluntary contributions of private citizens in this country. In connection with the campaign, a con¬ test offering $75,000 in prizes is being conducted, in which theatres are be¬ ing asked to participate by showing a special Jinx Falkenburg McCrary appeal trailer. Allied "Watchdogs" Ready Chicago — The National Allied Emer¬ gency Defense Committee was expected last week to put into operation immedi¬ ately the regional “watchdog” setup de¬ vised at the recent annual convention here to exchange information on film, rentals and to gather data for the Senate Small Business Committee hearings slated to begin in January. When the machinery starts to function, a closed circuit telephone hookup will bo used to exchange information, and Allied executives regard the committee activities as a step toward giving the exhibitor association a stronger front, tying th' units together for more efficient operation. At present, small town exhibitors ar j preparing to contact their Congressman in the same way they pushed for COMPO’s federal admissions tax repeal campaign. The legislators will be acquainted with the rental terms situation and told of cer¬ tain product which, it is said, is unavail¬ able to the small theatreman because of excessive rental. Hollwood — At the annual meeting Oi the stockholders of Allied Artists, pre¬ sided over by Steve Broidy, president, the entire board of directors was reelected for the coming year. The members are G. Ralph Branton, Broidy, Arthur C. Brom¬ berg, George D. Burrows, W. Ray -John¬ ston, Harold J. Mirisch, Edward Morey, Herman Rifkin, Norton V. Ritchey, and Howard Stubbins. The stockholders ap¬ proved the directors’ proposal to amend the Certificate of Incorporation to increase the number of shares of $1.00 par velue common stock from 1,500,000 to 3,000,000 shares, and an employes’ stock purchase plan. Broidy announced that the operations of Allied Artists and its subsidiaries for the first quarter of the present fiscal year resulted in a profi tbefore Federal income taxes of $252,043 compared with $200,697 for the same quarter last year. Provision for taxes amounted to $135,000, as com¬ pared with an amount of $108,000 in 1954. Net profit after taxes amounted to $117,043 for this year, compared to $62,697 for the same period in the previous year. Gross income in the respective quarters showed $3,705,462 and $2,907,177, representing an increase in 1955 of 27.4 per cent. Following the stockholders meeting, a meeting of the board of directors was held at which all of the present officers were reelected. The quarterly dividend of 13% cents per share on the company’s 5V2 per cent cumulative convertible pre¬ ferred stock was voted for payment Dec. 15, to holders of record Dec. 2. The directors also voted a cash dividend on the common stock of 15 cents per share payable on Jan. 24 to stockholders o'’ record Jan. 9. Release Plans Outlined By Sales Head Goldstein Chicago — Release and merchandising plans for upcoming Allied Artists product were outlined last week by Morey R. Goldstein, vice-president and general sales manager, at the concluding sessions of the company’s regional sales meeting at the Blackstone Hotel here. Pictures discussed included William Wyler’s “The Friendly Persuasion,” “Gun¬ point,” Walter Wanger’s “The Body Snatchers,” “The First Texan,” “The Come On,” and “The Four Seasons.” Attending the meeting were division sales heads James A. Prichard, southern; Nat Nathanson, midwest; and Harold Wirthwein, western. Midwest branch man¬ agers Frank Thomas, Kansas City; Maur¬ ice Schweitzer, St. Louis; Don Tibbs, Salt Lake City; and Jack Felix, Denver; and southern division branch managers Henry Glover, New Orleans; Bailey Prichard. Memphis; Gene Dyer, Charlotte; James Hobbs, Atlanta; W. G. Carmichael, Oklji- • ^ homa City; and W. E. Finich, Dallas, attended. ' Lightstone Promoted New York — Gordon Lightstone has been appointed manager of 20th-Fox’s Van¬ couver exchange succeeding James E. Patterson, it was announced. Seen on the dais at the recent Allied States Association convention in the Hotel Morrison, Chicago, are Jack Rose, Indiana-illinois Theatres, Inc.; Jack Kirsch, president, Illinois Allied; Mayor Richard J. Daley of Chicago; Rute Shor, National Allied president; and Abram F. Myers, National Allied board chairman and general counsel. November 23, 1955 THE COURT-MARTIAL THAT ROCKED THE W WARNER BROS. PRESENT IT FOR NEW YEA TO ROCK THE ENTERTAINMENT WORLD! The moment had come- the g^irl had spoken— the story was told! This is one of the electrifying highlights in the explosive true story of Billy Mitchell— a fighting hero who risked disgrace and dishonor by setting off the most sensational trial in U. S. history ! tHwBCKFORDMiPiBEWioDSTEGEe STORY AND SCREENPLAY BY Produced by Dir 1 MILION SPERLING and EMMEI LAVERy • a united STATES PICTURES Production • MILTON SPERLING- OTTO Pfl t • WARNER BROS. MUSIC COMPOSED AND CONDUCTED BY DIMITRI TIOMKIN a let-up! EVERY OPENING A NEW SMASH AND HELD OVER ALL OVER! MOTION PICTURE EXHIBITOR Foreign Producers Seek Increased Playing Time, Pledge Code Support Washington — The market in the United States for foreign film is greater than ever before, according to American in¬ dustry toppers who last foi’tnight told 10 delegates from abroad attending the Ad¬ ministrative Council meeting of the Inter¬ national Federation of Film Producers Associations how best to take advantage of unprecedented opportunities in this country. Michell Wolfson, TOA; Arthur L. Mayer, Distributors Association of America; and Ellis G. Arnall, SIMPP, attended a roundtable at the MPAA offices and their advice, according to Dr. Renato Gaulino, Federation pa-esident, was “most valuable.” It was suggested that the import market might be helped if some American stars were included in foreign features and if the collaboration of American directors and producers was secured. The foreign producers were warned also that the public in this country has been accus¬ tomed to the wide-screen format and expects technical improvements to be in¬ corporated in imported films. They were advised, too, that the Production Code must be observed and that product must qualify for its seal of approval. Assistance from U. S. technicians in the cutting room and from American exploitation sources was also recommended. Gaulino replied that the suggestions are acceptable to the foreign representativert ana quoted his associates as being eager to meet the Code requirements because they regard compliance as the best insur¬ ance against censorship. The visitors har' no complaint against U. S. market methods and expressed aspirations for more run ¬ ning time. The shortage of domestic fiims here and other reasons were given by Gaulino for the greater cooperation offered by the conference at this session . RKO Circuit Switches New York — William W. Howard, vice- president, RKO Theatres, last week an¬ nounced the following promotions and transfers of theatre managers: Dave Levin from manager, RKO Albee, Providence, R. I., to city manager. Grand Rapids, Mich., with headquarters in the Regent; Philip Nemirow from the Chester, New York, to the Albee, Providence; and Rich¬ ard Clark from the Castle Hill, New York, to the Chester. Other RKO managerial shifts, all in the New York area, are Jerome Leige, from the Marble Hill to Castle Hill; Nicola Constabile, from Greenpoint to Marble Hill; and Philip Smith to manager, Greenpoint. UATC Meeting Set New York — The annual stockholdei's meeting of United Artists Theatre Circuit will be held in Baltimore, Md., on Nov. 28, the company informed the shareholders last week. On the agenda for the meeting are the election of directors, ratification of action since the previous meeting, and consideration of authorizing the board to appoint at its discretion a firm of account¬ ants to audit the books and accounts of the corporation for the current fiscal year. UMPO Control To Davis; 1 2 Films Set For Release NEW YORK — With the purchase of the interest held by John G. Mc¬ Carthy, control of United Motion Pic¬ ture Organization has passed to Rich¬ ard Davis, now sole owner, it was reported last week. Davis announced that UMPO has 12 films, including three George Lourau French produc¬ tions. McCarthy, president, International Affiliates, and one-time MPAA vice- president in charge of international affairs, joined Davis, Ardee Films and CBD Releasing head, last summer to form UMPO. McCarthy was board chairman and Davis president of the importation-distribution firm. UA Exercises Option On Controversial Film New York — United Artists will exercise its option to distribute “The Man With The Golden Arm,” Otto Preminger’s con¬ troversial entry concerning narcotics addiction which stars Frank Sinatra, it was announced last week by president Arthur B. Krim. The right to refuse release of the picture was included in the terms of the agreement between UA and Prem¬ inger, and the Production Code of the Motion Picture Association, of which UA is a member, specifically bars films cn this topic, imposing a $25,000 fine for violation. Nevertheless, Krim expressed confi¬ dence that the MPA will recognize the unique value of the Preminger production and make an exception to its rules by granting a PCA seal of approval. He ex¬ pressed also UA’s pride to be associated with a picture of such “outstanding calibre.” The company’s decision was reached after Krim, with board chairman Robert S. Benjamin and executives Wil¬ liam J. Heineman and Max E. Youngstein flew the coast for a special screening of a rough cut. Once before, in the case of Columbia’s “To The Ends Of The Earth,” in 1948, the Code was temporarily amended to pass the picture and then amended again to restore the original ban on drug traffic as film fare. TV Code Launched Hollywood — An ethical code for the producers of television films was put into the initial drafting stage last fortnight at a meeting of the National Society of Tele¬ vision Producers and the National Audi¬ ence Board. The purpose of the session, according to Tom Lewis, NSTP president, was to devise a means by which telefilm producers can guide themselves volun¬ tarily in making product for public view¬ ing. Telefilm shows are subject to the NARTB code as administered by indi¬ vidual stations, but the industry has had no self-regulating code to follow prior to the production of a property. Sliding Scale Topic At Allied Unit Meet Indianapolis — Roy Kalver was reelected president. Allied Theatre Owners of In¬ diana, at the close of the exhibitor group’s annual convention last week in the Marott Hotel. Also reinstated were J. R. Pell, vice-president; Richard Lochry, treas¬ urer; and William A. Carroll, executive secretary. Kalver also was appointed to succeed Trueman Rembusch as national director, while the latter takes over the new post of alternate national director. Carroll was designated by Rube Shor, National Allied head, to function as the Emergency Defense Committee “watch¬ dog” in the state. Exhibitors newly named to the board of directors are Jim Korn- blum, George Heliotes, and Art Clark. Among the major topics discussed at the conclave was the SLIDING SCALE sys¬ tem of film rentals proposed by Jay Emanuel, publisher. Motion Picture Ex¬ hibitor, who described the device as the only fair method in selling motion pic¬ tures. The details of the scale have been published in the MPE issues of Nov. 9 and 16, together with a discussion of its application. Support for Emanuel’s sug¬ gested terms has been forthcoming from prominent industry sources. Shor, in ad¬ dressing the delegates, emphasized the importance of organization among theatre - men in order to promote their common interests. Twentieth-Fox president Spyros Skouras appeared at the rostrum wich ar appeal to return to showmanship to meet television competition, asserting that the industry cannot exist without the inde¬ pendent exhibitor. National Allied board chairman and gen¬ eral counsel Abram F. Myers discussed the new arbitration draft and outlined the campaign to enlist exhibitor support for Allied’s commitment to seek government regulation of film rentals. He said thal he hoped to explain the regulation meas¬ ure to as many theatremen as possible before the end of the year, and expressed the view that the reasons for Allied’s position on the arbitration issue have not been publicized sufficiently. Other items on the agenda given thorough considera¬ tion included the fight against subscription television, reviewed by Rembusch, and the question of why film companies arbi¬ trate rentals abroad and not at home, discussed by National Allied secretary Julius Gordon. Indiana exhibitor Marc Wolf spoke on the reasons for National Allied’s qualified withdraway from COMPO, and a review of technical developments was presented by Hugh McLachlan, technical chief, Y and W Management Corporation. Robert Sherwood Dies New York — Robert E. Sherwood, 59, noted playwright and liberal, died last week in New York Hospital following a heart attack. Sherwood, who also wrote screen plays such as the Oscar-winning Samuel Goldwyn production of “The Best Years Of Our Lives,” was the four-time recipient of the Pulitzer Prize. During the second world war, he was head of the Office of War Information overseas bureau and a close friend of the late President Roosevelt. He is survived by his wife, a brother, a daughter, and a grandson. November 23, 1955 MOTION PICTURE EXHIBITOR 15 Above, center, Hitchcock dedicates a Vermont marble plaque to "Harry," the corpse-hero of the film, as Shirley Maclaine and Harry Brown¬ ing, New England Theatres vice-president, look on. Right column, the press contingent boards plane for Vermont; Hitchcock and Miss Maclaine are at the foot of the ramp. In Barre, the press heard the career story of Miss Maclaine, and later interviewed Hitchcock at a cocktail reception, last. Mayor Anson F. Barber, Mon:- peiier, greets the director as he arrives for the Chamber of Commerce banquet, left column, Governor Johnson addresses the banquet diners. At the Paramount, Hitchcock inscribes his name on the wall beneath his famous caricature as Miss Maclaine and manager William Murphy look on. Ou'side the Paramount, the Governor addresses the crowds and the WSKI radio audience. Bottom, the scene while fans awaited the arrival of celebrities prior to the premiere. H For Hitchcock Alfred Hitchcock’s latest Techni¬ color and VistaVision Paramount release took Hollywood to Vermont recently when “The Trouble With Harry,” filmed in the locale, bowed at the Para¬ mount, Barre, for the benefit of New Eng¬ land Flood Relief. The eminent director, his wife, and star Shirley MacLaine came from the coast especially for the event, and were joined in Barre by a large con¬ tingent of newspaper writers, syndicated columnists, feature writers, and radio and TV reporters who travelled by special plane from New York. The evening of the premiere, Vermont Governor Joseph B. Johnson hosted an official dinner at the Barre Auditorium, which was attended by the industry celebrities and press as well as Mayor Reginald Abare, civic and state officials, and Paramount executives. Almost 1,000 guests then repaired to the theatre for ceremonies preceding the screening of the film, after which Governor Johnson en¬ tertained at a gala buffet supper in the Pavilion Hotel, Montpelier, to cele¬ brate the launching of another Hitchcock success. International coverage of the im¬ portant event was further assured through the presence in Barre of a large delega¬ tion of Latin American and European correspondents. And, H for Harry, too! November 23, 1955 BUY PARAMOUNT ^flVIE! HAL production TENNESSE^Wll-UlAMS I starring ‘ BURnUANOASTE ANNA* MABNANI WHITE CH***® OANNV color NSX\ . HAL WALLIS’ and wila* aoiis" pOUGLAS ' echnlcolor 18 MOTION PICTURE EXHIBITOR 1955-56 SERIES Finalists In Contest No. 21 First Leg On Paramount s $500 Sweetens '^Angek^ Sweeps Kitty Philadelphia — This week, the judges of SHOWMANSHIP SWEEPSTAKES over¬ whelmingly placed the entry of Charles F. Wallace, 4-Star, Scottville, Mich., on Paramount’s “We’re No Angels” as the winner of Contest 21. Since the film company has $500 posted on this picture, which expires on Jan. 11, 1956, Wallace, in accordance with the rules of the contest, now has a “leg” on this prize. Naturally, he also wins Motion Picture Exhibitor’s $100 for a winning entry, and this money is now on its way to him. If his campaign is adjudged best among all entries received on “We’re No Angels” or if his is the only entry placing first in a SWEEPSTAKES received on this picture by the above date he will be ip line at that time to receive Paramount’s additional $500 award. wumuQ miRY "\NE'RE NO ANGELS'' Submitted by Charles F. Wallace 4-Star Scottville, Mich. 340 seats * 60 cents top admission City and rural patronage. “For a small town operation we really let ’em have both barrels on this one. We picked our booking to fall the first Sunday after our local annual Harvest Festival, thus giving us between 10,000 and 15,000 people right on the main street whom we could really let know what a terrific picture we had coming. “Two weeks prior to the opening I had enough table tents printed; ‘We’re No Angels But Our Food Is Heavenly!’ to cover all the restaurants in the county; and 250 ‘Wanted’ posters, reading, ‘Wanted, A Jail That Can Hold Us Because ‘We’re No Angels’ Humphrey Bogart, Aldo Ray, Peter Ustinov and ‘Adolph.’ Expected to be in the vicinity of the 4-Star Theatre On (dates),’ for posting all over the county. These were exact reproductions of the ‘wanted’ posters put out by police and the F.B.I. on criminals and bore the pictures of the three stars. “Our leading super market backed 5,000 heralds with an ad which paid for them, and these were mailed to box holders; 1,000 were put in cars around the factories in the county; 1,000 were dumped on the crowd from the roof tops during the highlights of the Festival; and the balance were passed out in front of the theatre. “The front of the theatre was done up with a three-sheet cut out and a little basket hanging from the marquee with a sign reading; ‘Adolph, the Mystery Angel in ‘We’re No Angels.’ The front also utilized a one-sheet, a 40 x 60, 22 x 28’s and a set of 11 x 14’s. On top of the building next door was placed and lighted a 24-sheet which could be seen from two blocks without any trouble. “For street bally we had a man out with a little woven basket, and we ran a per¬ sonal ad calling attention to him. This read, ‘Find the man with the little woven basket and ask him if he is one of the Angels from ‘We’re No Angels,’ opening Sunday at the 4-Star, and he will give you a free pass.’ This worked so good I had to cut it off after too many recog¬ nized him and he gave out too many passes. “We ran teaser ads a week in advance of opening and a big newspaper ad the day before and again on opening day. Several merchants were persuaded to use the picture title for headers in their ads and it really got a lot of comment as it was never done here before. One of these from the Palace Radio and Appliance Store read ‘We’re No Angels — But A Jungers Will Keep Your Home Warm and Heavenly.’ “During the two nights of the Festival and the Saturday night before opening we set up a 16mm. projector and ran a special trailer and TV clips which really stopped them in their tracks and plugged up the street. This was done in our vacant lot across the street from the theatre. “The day before opening we used a saturation job on our local radio station with spots and the announcer telling about the man with the basket and the free passes on the street. “To these people in out state Michigan it was realy something and they proved it by showing up at our boxoffice with that good old green stuff in hand. We ended up with our second highest gross of the year.” mUNER-UP NUMBM 1 BACK TO SCHOOL SAFETY SLOGAN CONTEST Submitted by Dale Smiley Del Paso, North Sacramento, Cal. 1280 seats * $1.10 top admission General patronage. “The thought of a Safety Slogan con¬ test came to me when I noticed in a local paper that the Police Chief was asking the Parent Teachers Association members to volunteer as street crossing guards at busy intersections for the first two weeks of school this fall. Said the Chief, ‘We don’t have enough men in the police de¬ partment to watch all crossings, and there should be some one to help the children at least for the first two weeks, until they get used to the traffic and the drivers used to them.’ “The thought came to me that this was an opportune time for a good public re¬ lations tieup with the schools and city officials, so I planned the Back To School Safety Slogan Contest. I contacted the Chief of Police and he was 100 per cent for it and thought it a wonderful idea. I next contacted the local school princi¬ pals, parent-teacher organizations, city manager, city Fire Chief, city Mayor, city inspector, president of the Merchants’ Association and different city councilmen, trying to make it a civic affair. They all were 100 per cent for the idea. “I promoted a nice trophy from the merchants’ association, which was given to the school from which the best all- around slogan originated. Along with this, I promoted from other merchants gifts such as dolls, roller skates, record albums, merchandise orders, skooters, etc, as gifts to runner up contestants. “The contest was made in two different classes, ‘A’ and ‘B.’ The first was from children from the 6-7-8 grades and Class ‘B’ for children from the fifth grade down. Cash prizes up to $15 for the winners in each class were awarded in addition to the gifts and some passes good for a six- month period. Judging the entries was quite a job; but it was a work of civic pleasure. The best slogan was used on light poles, telephone poles, trees, any place they could be dis¬ played near all school crossings, this be¬ ing a constant reminder to the children. The presentation of awards was made from the stage with city and school offi¬ cials making the presentations to winners in each class. After all the presentations were made the Chief of Police made a short saftey talk and this was followed by a film on traffic safety obtained through City Safety Council. Ten thousand entry blanks in the Traffic Slogan Contest were distributed to the different schools. Free TV and radio publicity resulted from the contest. One radio station gave one spot announcement daily for seven days to the event. Some of the winning slogans were; “Be Car Wise, Use Your Eyes”; “Look Both Ways And Live More Days”; “Even If Your Feet Are Fleet, Be Careful When You Cross The Street”; and “Tomorrow With Me You May Share If You Cross The Street Today With Care.” November 23, 1955 MOTION PICTURE EXHIBITOR 19 RUNNER-UP NUMBER 2 BEING 'W" WITH THE MERCHANTS HELPS Submitted by James G. Bell Guthrie, Grove City, Pa. 850 seats * 60 cents top admission General patronage. Being a member of the merchants’ divi¬ sion of the Chamber of Commerce gave us an excellent chance to make a tieup with a Merchants Bargain promotion held here recently. This consisted of the merchants paying us a sum of money for a reduced matmee rate for children up to the age of 16. This made their admission for the matinee 10 cents. They gave us space free on the front page of a special ad which ran in four different papers. In addition, they had two clowns on the street who gave away free for us a reduced ticket which would admit any adult to a Monday or Wednesday program for the following two weeks. They gave away around 2,000 oi these coupons; and, in addition, tied about 500 to balloons which were filled with gas and released in different localities surrounding Grove City. This promotion did not cost us a cent. Instead, they paid us. We are fully convinced that it pays to cement good will and creates excellent public relations by belonging to groups such as the Chamber of Commerce and joining cooperatively in their activities for mutual benefit. The local newspaper here cooperates with us on stories we least expect to get. For instance, a story on projectionists came out of a clear sky. One night the editor and a friend were attending the show; and we invited them to inspect the projection booth. A few days later we picked up the paper and read a story about our equipment and a projectionist’s work. Due to our contacts established with the merchants’ association we recently effected tieups on “Man Called Peter” and “Battle Cry,” which only cost us the price of a six sheet and a three sheet. Both windows were located where traffic is heavy. The “Man Called Peter” window was located between two of the larger churches of the town, each located on the corner of the main street. Another tieup has just been completed with the committee on “Industry Day” whereby the folks will gather in the theatre at the start of the day’s pro¬ gram and be shown a film on different industries. They will then leave in groups to visit the industrial plants located in the town. In connection with the Audience Awards campaign, we first took a press book up to the newspaper editor and left it for several days and made arrangements to call back for it after they had enough time to read the contents. The result was they cooperated to the fullest extent. BUNNER-UP NUMBER 3 "CONQUEST OF SPACE" Submitted by B. K. Young Malco, Pine Bluff, Ark. 648 seats * 35 cents top admission General patronage. We sold this feature at a time when newspaper headlines were screaming out about the space-stations being okehed by the President, etc., and made up a special herald with the headlines about the “hot” topic featuring one from the Arkansas Demomcrat with the paper’s signature attached. This was captioned “See the astounding story behind today’s head¬ lines!”; and the quotes were: “World’s first ‘Space-Stations Okehed by Ike; To Be Launched Within 2 Years”; “Spac"'. Satellite Possible by 1957” — New York Mirror; “Man May Travel To Earth’s Satellite!” — Life Magazine; “Are Our Space Men Prepared?” — Saturday Evening Post; “Can Man Live In Space?” — Asso¬ ciated Press. Along side of the quotes were catch lines from the pressbook reading “You will see the first man-made satellite — circling the earth 500 miles high,” etc. Two thousand of these were put out, mostly by door to door distri¬ bution. I dressed up my two young boys, age three and four, and had them cover Main Street in space suits. Believe me, this really attracted attention as the space suits are red and grey and look weird. Everyone stopped to get a circular just to see what the suits were about. The newspaper ads were all along the same “timely” angle as the heralds. We also had a false front erected for this picture; covered the local football game with the heralds; gave away a space suit to the child with the lucky ticket at one show; and cross plugged the picture at two other local theatres. RUNNIR^UR NUMBSt 4 ART HOUSE OPERATION HINTS Submitted by Bartlett Hendricks Little Cinema, Pittsfield, Mass. 280 seats * 80 cents top admission Art type patronage. This theatre, an art house in a city of 55,000, has, we believe, been successful only because we have deliberately violated many of the concepts of running a normal, commercial theatre. It is actually operated as a public service of the Berkshire Museum. Since there is no college very near Pitts¬ field, and only one small private school to draw on, the city would be considered too small to support a theatre specializing in foreign and the more unusual American films. When we opened seven years ago, we did well with an occasional great film such as “Hamlet”; but with most pic¬ tures we could attract an audience only by resorting to ballyhoo, and too many patrons came once and never returned. In those days we considered it a mistake to mention that a picture was foreign, cr to hint that English titles were used. And we were careful to edit “J. Arthur Rank Production” out of ad mats. Today, we do not hesitate to state that a film is foreign, and if Mr. Rank’s name is not mentioned in the mat when it should be, we see that it is added. Now we never have previews of coming attractions An actual vote of our patrons revealed that 99 per cent approve of this; and of our policy of not selling popcorn and candy and of limiting most programs to not much over two hours in length. We REPUBLIC PICTURES CORP. »500®® °"- "THE LAST COMMAND" -ize Offer expires Feb. 22, 1956} ‘^iWhiie $100.00-per-week will be awarded each and ' hvery week throughout the year by the SHOWMAN¬ SHIP SWEEPSTAKES editors, certain film distributors ■ from time to time will post additional DISTRIBUTOR CASH PRIZES of $250.00 to $1,000.00, in order to focus attfention on a particular picture. Such DISTRIBUTOR CASH PRIZES must be' posted For a perioo of 26 weekly issues, and if net won will be?,withdrawn. To qualify for a DISTRIBUTOR CASH PRIZE, a promotional stunt or campaign, in which the particular picture is the center of interest, must win a MOTION PICTURE EXHIBITOR $100.00 weekly prize. This will give it "a leg" on the larger prize. At the end of the 26-week period -nould more than one entry have such "a leg" on the same DISTRIBU¬ TOR CASH PRIZE, they will be re-submitted to the circuit executive judges for special judging of the one best. This one best will then receive the entire DISTRIBUTOR CASH PRIZE; or, should a tie develop, it will be shared. DISTRIBUTOR CASH PRIZES NOW IN EFFECT . . . are as follows: PARAMOUNT PICTURES *500®® - "WE'RE NO ANGELS" (This Prize Offer expires Jan. 11, 1956) like popcorn at a ball game; but think it (Continued on page 20) RADIO PICTURES, INC. *500®® on- "The Treasure of Pandio Villa" Prize Offer expires April 11, 1956) November 23, 1955 20 MOTION PICTURE EXHIBITOR The Tip-Off On Business (The Tip-Off On Business is a record of how pictures are grossing in various parts of the country. The rating given the pictures (see key) is a cross section of reports received from the field, and presents a summary of various types of runs. Inasmuch as the rating given cannot constitute the business of each individual engagement, an attempt is made to present a general average. By studying the ratings, which are constantly kept up-to-date, exhibitors may guide themselves in their buying and booking. — Editor) KEY TO "THE LITTLE MEN" RATINGS: (NOVEMBER 23) ^ Registering grosses in the highest brackets. S AA Fair, nothing out of the ordinary, average. A Ait ^***’*^' although not breaking ciown the walls. ^ Disappointing, below wl lot was expected. MARTY (UA) 1 £aa THE NAKED DAWN (U-l) ^A TO CATCH A THIEF f (Paramount) | iiAU MY SISTER EILEEN (Columbia) iAA THE LEFT HAND OF GOD [ (20th Century-Fox) | £aaa SINCERELY YOURS (Warners) iA TENNESSEE'S PARTNER [ (RKO) I ii TARANTULA (U-l) iAA THE TALL MEN [ (20th-Fox) 1 I AAA RUNNING WILD (U-l) iAA SVENGALI r (MGM) k iA QUENTIN DURWARD (MGM) E£a GENTLEMEN MARRY f BRUNETTES (UA) 1 £aa THE GIRL IN THE RED VELVET SWING (20th-Fox) lAA TRUL f (MGM) 1 Saa THE VIEW FROM POMPEY'S HEAD (20th-Fox) iAAA QUEEN BEE I (Columbia) £aa GUYS AND DOLLS (Goldwyn-MGM) iAAAA THE DESPERATE HOURS [ (Paramount) | £aa REBEL WITHOUT A CAUSE (Warners) iAAAA Showmanship Sweepstakes (Continued from page 19) retracts from the enjoyment of a serious movie. In our advertising we eliminate too lavish praise of films that do not deserve it, and we avoid stressing sex. We do run frank films; but we try to schedule them only because they are good and not be¬ cause they are sensational, and we have refused to run many pictures which would have been highly stimulating at the boxoffice. We recently sent cards headed “YOU ARE A LOT OF TROUBLE— BUT WE THINK YOU ARE WORTH IT!” to our mailing list, pointing out the advantage of having names on stencils, so notices could be sent more easily. We requested that 10 cents be sent in order to be on the list. In spite of the charge, response was far greater than to any request we have ever made. Because so many of our patrons come from 40 to 50 miles away, we advertise regularly in four papers outside of Pitts¬ field, and also in the programs of the Jacob’s Pillow Dance Festival and the Tanglewood Symphonic Festival programs and in the summer theatre editions of the New York Times and Herald Tribune. In the local paper we often run one ad on the theatre page and another across from the editorial to catch the eyes of many people who rarely consult the regu¬ lar theatre announcements. We do our best to obtain the finest and most unusual short subjects and while these are often expensive, we know from countless comments that they are worth it. Our programs are unusually attractive and call attention to critical quotes on the films being shown. Some recent films shown were the French-made “Le Plaisir,” English-made “The Heart Of The Matter,” “High And Dry,” “Scotch On The Rocks,” “Three Cases Of Murder;” the Japanese- made “Ugetsu” and “Gate Of Hell;” and “Romeo And Juliet” and “The Conquest Of Everest.” Some shorts shown were UPA cartoons, “Leonardo Da Vinci,” “Songs Of The Auvergne,” “Churchill — Man Of The Century,” and the 1955 Academy Award winning short, “Thurs¬ day’s Children.” We have no quarrel with those who do things differently, but we do know that we could not succeed using a commer¬ cial approach, any more than most com¬ mercial theatres could succeed by our method. It is our aim to build an interest in adult movies among serious movie lovers. We know that we are successful in a very modest way. Today the regular theatres in town run an occasional art film, pictures they would not have touched if they had been free only a few years ago. The Little (Cinema is believed to be the only museum-run theatre in the world offering first-run films on a regular schedule. Courtesy Reborn Middletown, Conn. — Sal Adorno, Jr., owner, Middletown Drive-In, recently ac¬ quired a station wagon for use as a cour¬ tesy car nightly at the drive-in. The vehicle is used if a patron’s car breaks down. A theatre aide drives the patron home. November 23, 1955 MOTION PICTURE EXHIBITOR 21 This Was The Week When . Publicity in the New York Journal-American, which is sponsoring a contest with a new Oldsmobile and $1,000 on top prizes, kicked off the Audience Awards Poll in the metropolitan area. . . . 20th-Fox revealed plans to world premiere “The Rains Of Ranchipur” simultaneously in New York and Karachi in mid-December. . . . Leonard Goldenson, American Broadcasting Paramount Theatres head, was elected chairman, national board of directors. United Cerebral Palsy, at the UCP sixth annual convention in Boston. . . . Continental Distributing announced all time records broken at New York’s World with “Hill 24 Doesn’t Answer.” . . . Artists-Producers Association closed a deal with Concordia Pictures to supervise promotion and distribution of the Japanese feature, “Ckasan,” it was announced by president A. W. Schwalberg. Warners’ reissue of “The Life Of Emile Zola” opened at the Walter Reade Baronet, New York. . . . 20th-Fox slated “Good Morning, Miss Dove,” to open today (Nov. 23) at New York’s Roxy. . . . American Broadcasting-Paramount Theatres directors declared an extra common stock dividend of 20 cents per share in addition to the regular quarterly dividend of 25 cents a share, as well as a regular quarterly dividend of 25 cents on pre¬ ferred stock, all payable Dec. 20 to holders of record Nov. 25. . . . Clem Perry, managing director. New York’s Sutton, announced the booking of “The Night My Number Came Up,” released by Continental. . . . Sonney Amusement Enterprises, Los Angeles, and George M. Friedland acquired distribution rights to the Finnish-made “The Witch,” now breaking records at San Francisco’s Rio. . . . Paramount revealed that the Actors’ Studio second annual benefit will be held in conjunction with the world premiere of “The Rose Tattoo” at New York’s Astor, Dec. 12. KonCCOfF (Continued from page 8) boxoffice by the public who view his pictures. All of these objections were triggered by the forthcoming release of his next film, “The Man With The Golden Arm,” starring Frank Sinatra, which United Artists has agreed to distribute Code seal or no Code seal. Since the subject oJ narcotics is banned by the Code, it seerrs unlikely that a seal will be forthcoming although Preminger thought that the powers-that-be ought to make an excep¬ tion in this case. He was quite pleased over the fact that Drew Pearson volunteered to make a trailer on behalf of the film in which ho urges people to see it and says that he would like his children to see it. He was also pleased over the fact that bookings have been set at the Victoria, here, Dec. 15; the Fox Beverly, Los Angeies, Doc. 26 (in time for Academy Award considera¬ tion) ; and the Woods, Chicago, Dec. 28. All three houses were highly successfu’ in playing his “Moon Is Blue,” minus Cods seal. Preminger urged, in fact is insisting contractually, that United Artis '.s inform exhibitor customers as to the subject mat¬ ter of the film and that they in turn in¬ form their customers via appropriate advertising. He will not submit the film to the MPA for a seal, but will not object if UA sub¬ mits same to same for same. If UA is fined by the MPA for distributing a seal¬ less picture, he will not accept the fin'' since this would be an admission o": wrong-doing, and he feels he has done no wrong. If UA wants to pay the fine it will have to come out of their share of the returns. “The Man With The Golden Arm” will be completed by Dec. 1 and a showing in a large theatre will probably be held on Dec. 7 for press perusal. IT’S FRANCO-AMERICAN: Joseph Maternati, director, new French Film Center shortly to be established here, was introduced to the lads and lassies of the press so that he could state his aims and views. He reported that the Center intends to establish a closer liaison be¬ tween the American distributors and the French producers as well as a closer tie between the American public and French films. The exact address of the Center has not been selected as yet, but one of his early duties will be to contact local distributors and see of what assistance he can be both with present and future product. He expects that more French films will be dubbed here in the future so as to make them more acceptable to a wider section of the American public. Maternati also expects to screen his country’s releases for potential distributors. The Center, partially subsidized by the French government and part'ally by French producers, has been set up on a permanent basis and will include a fund to be used for the advertising and pub - M. J. Lewis Mourned New York — Funeral services for Martin J. Lewis, 51, a pioneer in the exhibition and distribution of foreign films, were held last week at the Riverside Memorial Chapel following his sudden death of a cerebral hemorrhage at his home. Lewis was the operator of an art house circuit and a distributor of foreign films. licizing of the French films. Similar Centers are being established in Italy and Germany. Another function of the oper¬ ation will be the seeking of Production Code seals from the MPA and advising French producers as to what should and should not go into future films intended for realease here. He reported that 1954 saw $60,000 trans¬ ferred from the U. S. to France as the producer's share of five or six features released here. This is aside from any distribution agreements paid for initially. He estimated that 1955 should show much higher returns, amounting to close to $250,000 because of widened market, bet¬ ter deals, and better films. Biggest money makers to date from France have proven to be “La Ronde,” “Symphonie Pastorale,” and “Devil In The Flesh.” THE METROPOLITAN SCENE: The Nov. 14 issue of Life really made a splash with its extraordinary 13-page spread on “Alexander The Great.” It beckons read¬ ers and viewers to see the massive pro¬ duction with colorful battle and dramatic sequences, and its play on words arouses curiosity to the proper pitch so that a ready audience will be waiting. We under¬ stand that this is the first of many attrac¬ tion-getters planned from now and until the film is released in February. . . . We’ll miss RKO Pictures’ home office projec¬ tionist Sam Kaplan, who died last week of a heart attack while office-bound on the subway. We always used to get a kick out of him whenever we would drop over to see some film in the room. . . . Okay pressbooks are out on “The Desperate Hours,” “The Treasure Of Pancho Villa,’ and “A Lawless Street.” Today more theatres use Altec Lansing stereophonic speakers and amplifiers than all other makes combined. Proof enough that Altec “Voice of the Theatre” speaker systems and Altec amplifiers and controls are the best for quality, dependability and economical operation. More films than ever have stereo sound. See your theatre supply dealer now for early delivery of the finest stereophonic equipment, Altec Lansing. 9356 SANTA MONICA BLVO., BEVERLY HILLS. CALIF. *161 SIXTH AVENUE. NEW YORK 13. N. Y. “Specialists In Motion Picture Sound” November 23, 1955 22 MOTION PICTURE EXHIBITOR NEWS OF THE TERRITORIES . . . Albany Death claimed Benjamin Apple, who had operated the old Majestic and Ameri¬ can, Troy, N. Y. He was active in Elks, Masonic, and Jewish organizations, and continued to own the American building after leasing it to Stanley Warner. He is survived by three sons, two sisters, and five grandchildren. . . . Mr. and Mrs. Ira Henry closed their Star Dust Drive-In, Plattsburg, N. Y., for the season with a free Sunday performance. . . . Variety Club received a gracious letter of acknowl¬ edgement from Governor Harriman for the honorary membership recently ex¬ tended to him. . . . Dr. Hugh M. Flick, former film censor, assisted 20th-Fox in preparing the list of invited guests to a special screening of “Good Morning, Miss Dove,” according to Strand manager Al La Flamme. Atlanta Stella Poulnot, president, WOMPI, en¬ tered Piedmont Hospital for surgery. . . , At the WOMPI board meeting recently, in the home of Ernestine Carter, second vice-president, applications for member¬ ship were approved for Eloise Reed, Bailey Theatres, and Doris Brooks, assist¬ ant booker, Paramount. . . . When man¬ ager Bill Cumbaa, MCM circuit, an¬ nounced that the Lake, Tavares, Fla., would close, plans were immediately made to keep it open by 19 organizations. . . Variety Mountain Camp has opened wide its doors to more children in need of its services. The Fairhaven School for Re¬ tarded Children is also now functioning there, according to chief barker H. T. Spears, also noted that Tent 21 is one of the top tents in Variety Clubs Interna¬ tional because, he says, “we have the best bunch of barkers to be found anywhere.” A new drive-in to cost around $250,000 is under construction between Biloxi and Gulfport, Miss. The owner is O. O. Cum¬ mings, who hopes to have the ozoner ready in about four months. . . . Mrs. Willingham Wood, owner. Strand, Wash¬ ington, Ga., for over 20 years, died at her home there. . . . Otto Gross, Bailey The¬ atres, is convalescing at the Georgia Bap¬ tist Hospital. . . . J. L. Station, MGM sales representative who recently underwent an operation, is recuperating at his home. . . . Carroll Ogburg, former branch manager, Warners, Jacksonville, has been trans¬ ferred to Atlanta as branch manager. . . . Dean Morris, RKO sales representative was injured in an automobile accident near Anniston, Ala. . . . Charles Thomp¬ son, Midway Drive-In, Newport Richey, Fla., has offered free admission to each member of the Gulf High football team and his date for each game the Bucca¬ neers win during the 1955 football season. . . . Bailey Theatres is building a new Negro-patronage drive-in at Fort Lauder¬ dale, Fla. . . . J. W. English Enterprises, Homestead, Fla., completed the Palms there. George C. Hoover, chief barker. In¬ ternational Variety Clubs, was a speaker at the opening. Boston When the employes of Filene’s raised over $85,000 for the Community Drive, Publicist Karl Fasick, Pilgrim, Boston, recently got to the sole of the campaign when he whipped up the above pair of walking ballyhoos for his run of Columbia's "Footsteps In The Fog." putting them over the top, Samuel Gold- wyn and the management of the Astor invited the entire staff to a special pre¬ view of “Guys And Dolls,” on the even¬ ing preceding the public opening. In re¬ turn, Filene’s took large newspaper adver¬ tisements thanking Goldwyn and the Astor and plugging the film. . . . Bob Silverman, who has been associated for the past seven years with the publicity department. Metropolitan, Paramount, and Fenway, under Jack Saef, publicist, has been promoted to assistant manager. Metropolitan, where he will work with Max Mayor, managing director. . . . Raphael Sandlow has taken a lease on the Colony, Lynn, Mass., adding it to his circuit. He is adding CinemaScrpe and wide screen equipment through Major Theatre Equipment Company, and will reopen for Thanksgiving on a second-run policy. . . . Funeral services for Richard W. Sears, 74, Brookline, Mass., veteran newspaper and newsreel photographer, were held last week at Waterman Chapel, Boston. He was with Paths News and later with Universal News, and had developed many “firsts” in his career as a news¬ reel cameraman. . . . The Cumings, Fitch¬ burg, Mass., closed recently after nearly 25 years of continuous operation by Mr. and Mrs. Michael A. Fasano, owners. Ministers Group Seeks Curbing Of "Unsavory" Ads WINSTON-SALEM, N. C.— The Ministers Association voted to seek a conference with managing editors of Winston-Salem newspapers to see if anything can be done to curb what was described as “unsavory and dis¬ tasteful” advertisements sponsored by drive-ins and published in the news¬ papers. The decision was reached after the Association’s public morals committee reported that it had received protests against certain types of advertising by the drive-ins. The committee said it had decided that it would be better to take up the matter with the news¬ papers, because the drive-in operators likely would take the position that they only run advertising material which is sent them by film distrib¬ utors. Inadequate parking facilities was the reason given for closing. . . . The Uni¬ versal, Fitchburg, reopened last week under the management of Francis A. Fasano, recently assistant manager of the Cumings. PROVIDENCE, R. L, NEWS— Floyd Fitzsimons, MGM exploitation man, was in town working with Bill Trambukis, Loew’s State manager, on coming attractions. . . . William Brown, at various times assistant manager, Loew’s State, the Metropolitan, and RKO Albee, and later manager for several Loew’s houses in Connecticut and Indiana, is now handling exploitation for Columbia in the New England area. He was recently in town, working with Al Siner, Strand manager. . . . Meyer Stanz- ler, owner-operator of the Quonset Drive- In, Rhodes - On - The - Pawtuxet, and a couple of suburban houses, and Bill Tram¬ bukis, Loew’s State manager, are co-chair¬ men, Audience Adwards Poll. . . . The year-old strike of motion picture oper¬ ators and stage hands at the Strand, Taw- tucket, R. I., has been settled. Pickets were withdrawn from in front of the the¬ atre just an hour after a settlement of the long dispute had been reached in Boston. Buffalo Inasmuch as there is only one Federal judge in the western New York area at the present time and because of a heavy schedule, it now appears that the next Schine trial will not get under way until late next spring. A successor to the late Judge John Knight, who died before handing down a decision in the last Schine trials, has not as yet been okayed by Washington. . . . C eorge H. Mackenna, general manager, Basil’s Lafayette, and Arthur Krolick and Charles B. Taylor, Paramount Theatre;, were members of the committee working for the election of Tom Ryan, former state Director of Safety for the post of dire -tor, Buffalo Automo¬ bile Club. Ryan won. . . . Members of the Rochester, N. Y., Ceorge Eastman House who have been searching for Norma Tal- madge, screen actress of the early days, say she has dropped out of sight. Norma was the only one of the score of winners of awards to be given in the Eastman House Festival of Fine Arts last week who was not located. . . . Ben Bush, member. Tent 7, Variety Club, will serve as Erie County chairman, 1956 March of Dimes drive. . . . Jack Balance was in to aid in the promotion of United Artists’ “The Big Knife,” and Shea’s Buffalo publicist Ed¬ ward F. Meade kept the star busy with a schedule of TV, radio, and newspaper interviews. . . . Exhibitors received splen¬ did co-operation from local newspapers, TV, and radio stations on advance public¬ ity for the Audience Awards. More than $1000 in TV, radio, and hi-fi record sets is to be awarded in connection with the voting. Charlotte Plans for a new and modern motion picture house at Fayetteville, N. C., have been revealed with the signing of a five- year lease on a building now housing the M. M. Smith Furniture Company, and the purchase of additional property at the rear of the structure, by H. B. Meiselman, Charlotte theatre operator. Meiselman said the new house will be of the most modern November 23, 1955 MOTION PICTURE EXHIBITOR 23 Doctors Are Honored At Variety Banquet Charlotte — Doctors and nurses of the Charlotte Variety Club’s Eye Clinic were honor guests at the Club’s annual banquet at the Hotel Charlotte, marking the 15th anniversary of the Tent. Recently elected officers and directors were installed at the meeting, and new members were inducted. J. Francis White is the new chief barker succeeding Johnny Vickers. Other new officers are Charles Trexler and J. E. Holston, first and second assistant chief barkers; Robert Simril, propei’ty master; and Johnny Vickers, dough guy. Board members are Earl Mulwee, H. F. Kincey, J. H. Dillon, Roy Bradley, Ray Ervin, and John S. Mills. Honor guests included Dr. and Mrs. Frank Smith, Dr. Ruth Leonard, Dr. and Mrs. Henry Sloan, Jr., Dr. and Mrs. M. N. Lymberis, Miss Mary E. Wassner, and Lou Alice Cox. The banquet program offered music by the Viennese Ensemble and a tribute to the staff members of the Clinic. R. J. Alander was master of ceremonies. The Variety clinic, founded in 1942 by the Tent to aid treatment of child eye patients whose troubles might otherwise go unattended, has enabled more than 6,400 children to be treated. construction and will seat 1,500 persons, making it the largest in Fayetteville. Con¬ struction is expected to start immediately. ... A. A. Alston, Burlington, N. C., theatre manager, served as head, com¬ mercial division, 1955 United Fund-Red Cross campaign in Alamance County. He is city manager. North Carolina Theatres, Inc., which operates the Paramount and Carolina at Burlington, and he also serves as manager. Paramount. ... A proposal that Sunday movies be allowed at Randle- man, N. C., was withdrawn without action by the City Council at the request of C. C. Price, who has reassumed opera¬ tion of the Rand there. The annual convention of Theatre Own¬ ers of North and South Carolina, origin¬ ally scheduled for Nov. 12-14, has been postponed until Jan. 29-31, and will take place at the Charlotte Hotel. The post¬ ponement of the conclave was attributed to the illness of Mrs. Pauline Griffeth, the unit’s executive secretary, who is mourn¬ ing the recent death of her husband, Walter. Chicago The Me Vickers is closed for installation of a special screen for “Oklahoma!”, which will open Dec. 26, . . . Mike Ford, well-known film salesman, convalesced at home after surgery. . . . Michael G. Murphy, 31, Victory co-manager, Hunt¬ ington, Ind., died of a heart attack. . . . The ALB Theatre Corporation took over the Belmont when Balaban and Katz turned down a lease renewal after 25 years of operation. Sam Barkulis is presi¬ dent of the company and Jack Billish manager of the house. . . . The Chicago was packed for the gala premiere of MGM’s “Guys And Dolls,” with producer Samuel Goldwyn, his wife, stars Marlon Brando, Jean Simmons, and director Joseph Mankiewicz attending with the six Goldwyn Girls. . , , Jesse D. Dgven- Texas Film Company Formed By Locklin _ DALLAS — Formation of a major motion picture producing company here was announced recently by William Locklin, Jr., president, Lock¬ lin Pictures, Inc. Locklin announced that the company will be financed with the sale of 50,000 shares of $1.00 par value stock, offered to residents of Texas at $3.00 per share. Locklin Pictures plans the produc¬ tion of low-budget quality motion pic¬ tures for theatre release and eventual television sales, and the production of musical recordings. The company intends to do all of its initial filming in Texas, and produce the equivalent of $40,000 pictures for a total cost of less than $25,000. The company’s other officers are all Dallas professional men, including attorney Thomas J. Cook, vice-presi¬ dent; public relations counselor Mar¬ vin J. W’iss, secretary; and insurance executive Lawrence Shannon Cook, assistant treasurer. port, 60, Illinois managei’, Macomb, Ill., died, leaving his wife and a daughter. . . . Nick Mailers plans on rebuilding his Lake, Warsaw, Ind., which was wrecked by an explosion in the heating system. Damage was estimated at more than $100,000. . . . Lee Affblack was appointed York manager, Elmhurst, Ill. Alvin Levy was named secretary to Norman Pyle, MGM publicity and promo¬ tion. . . . Ted Schlosser was named In¬ diana manager, Indiana Harbor, Ind., suc¬ ceeding Tob Pappas, who resigned to join his family in California. . . . Lou Kravitz, former Filmack vice-president, was named sales director, Lewis and Martin Films, Inc., according to Herschel Lewis, general manager. . . . Mark Mer¬ cer, who has operated theatres and drive- ins in central Illinois, is now president of a development corporation at Cham¬ paign, Ill. . . . Della Gallo, Allied The¬ atres, is better following surgery. . . . Leon Robbe is reopening the Elsie, Elsie. Mich. Cincinnati Sam Sherman, U-I office manager, has resigned. . . . The annual fall festival of art films is underway at the Guild, with one-week screenings of three reissues and three first-run films. . . . Margaret Wood¬ ruff, Columbia head booker, participated in dedication ceremonies of a polio clinic at Magnetic Springs, O. . . . Charles Palmer, Columbia West Virginia salesman, is back on the job after an operation. . . . The Stevens, Hitchins, Ky., has been dis¬ mantled by J. R. Redwine, owner; the Ohio, Baltimore, O., has been closed by L. M. Pavey, owner; and the Belle, Bel'e, W. Va., has been sold by Floyd Steed to W. T. Elswick. . . . 20th-Fox screened “The View From Pompey’s Head” for exhibitors during early November at houses in Lexington, Ky., Charleston, W. Va., Dayton, O., Columbus, O., and here. . . . The national advisory commit¬ tee, National Allied, will meet Nov. 29 here to discuss plans for the National Drive-In convention, Feb. 21-23, Hotel Cleveland, Cleveland. Members planning to attend the meeting include Abram Football Game Bally Spurs Audience Poll Columbus, O. — Millions of football fans throughout the midwest were made con¬ scious of the COMPO Audience Ayyards . by an unprecedented salute of the Ohio , State University 120-piece marching band^' broadcast over 14 radio stations in Ohio, Iowa, and Illinois from the Ohio Stadium during halves of the Ohio State-Iowa foot¬ ball game. The salute was arranged by manager Walter Kessler, Loew’s Ohio, Columbus COMPO representative, with director Jack Evans of the great Buckeye band. Audience Awards announcements were made over the stadium’s public address system. The band saluted outstanding pic¬ tures of the year in formations with music inspired by the pictures, which included “Rear Window,” “Battle Cry,” “Black¬ board Jungle,” “Pete Kelly’s Blues,” “The Long Gray Line,” and “White Christmas.” Myers, Rube Shor, Jack Kirsch, Horace Adams, Robert Morrell, A. B. Jefferis, and Robert Wile. COLUMBUS, O., NEWS— Robert Wile, secretary. Independent Theatre Owners of Ohio, announced that Charles Purvis, Starglow Drive-In, Middletown, O., is the newest member of the association. . . . The Columbus Citizen will sponsor an¬ other of its Broadway show-train parties during the Christmas holidays. Tour mem¬ bers will see “Oklahoma!” at the Rivoli and attend Radio City Music Hall. . . . The Citizen has been serializing “The Girl In The Red Velvet Swing” in advance of opening of the 20th-Fox film at RKO Palace. . . . Manager Walter Kessler, Loew’s Ohio, as a publicity stunt for MGM’s “The Tender Trap,” asked mem¬ bers of Kappa Delta sorority at Ohio State University to select the 10 most eligible bachelors. Frank Sinatra, not technically a bachelor, and newly-married Rock Hudson are on the list, which includes Bing Crosby, Cesar Romero, Liberace, Representative Joseph W. Martin, Joe Di Maggio, Captain Peter Townsend, Porfirio Rubirosa, and Christian Dior. . . . Ted Pekras announced the temporary closing of the Oak, Eastside neighborhood house. . . . Owners of “distressed theatres” in Ohio are asked to communicate with Robert Wile, secretary. Independent The¬ atre Owners of Ohio, and give him perti¬ nent facts on the theatre’s financial condi¬ tion. Wile said that after consultation with National Allied leaders he has a solution for such theatres. “We cannot solve clear¬ ances or competitive problems, only terms,” said Wile. He asks for grosses on every picture for the past 90 days, com¬ plete statement of house expenses, grosses and names of pictures for the same period last yar, and the terms on which those pictures were played. “The Emergency Defense Committee of Allied will work on this problem and should be able to get a formula for buying pictures which will enable you to live,” the secretary said. Cleveland A galaxy of notables in the entertain¬ ment world paid Cleveland a visit. Samuel Goldwyn, Jr., his wife, and Karen Sharpe arrived to discuss Goldwyn’s cur- Novemher 23, 1955 24 MOTION PICTURE EXHIBITOR Actor Palance Lauds Audience Award Poll Cleveland— Some 70 industry members assembled at the kick-off Audience Awards luncheon last week at the Black Angus Restaurant when the guests of honor were Jack Palance, here to pro¬ mote his latest picture, United Artists’ “The Big Knife,” and Robert Coyne, COMPO special counsel. W. Ward Marsh, Plain Dealer movie critic, was master of ceremonies. The meeting, called by Frank Manenti, Awards exhibitor chairman, was aimed specifically at the owners and managers of the subsequent-run Greater Cleveland theatres, inasmuch as the downtown houses had already pledged their support. Following a clear and enthusiastic re¬ port of the aims, purposes and accom¬ plishments to date of the poll, Coyne made it clear that this is the first united effort of the industry in its own behalf. Jack Palance spoke briefly of his pro¬ fessional fighting days and said that the screen actors welcome the poll as being an expression of interest from theatre patrons. With a big butcher knife, he cut a birthday cake celebrating the 54th anniversary of the Cleveland Advertising Club. rent release. United Artists’ “Man Without A Gun,” with circuit heads and to learn first hand some exhibitor problems. Lib- erace followed the next day and made three appearances on the Allen stage where Warners’ “Sincerely Yours” was the feature attraction. Then Danny Kaye arrived for his four-day engagement at the RKO Palace, where he presented his famous International Revue. Kaye, in association with The Press, was host to some 1600 children from various local institutions who attended a Saturday matinee performance. . . . Through a tie-up with local radio station WERE, Gary Grieve, manager, Windameer, will give away a record player, a record album, and a season pass for two to the winner in a ten-day contest. . . . Variety Club’s newly elected officers will be in¬ stalled at a dinner dance Dec. 3 in the Hollenden Hotel. Officers for the coming year are Marshall Fine, chief barker; Dan Rosenthal, first assistant; Milton Grant, second assistant; Leonard Green- berger, secretary; Jim Levitt, treasurer. Funeral services were held last week in Berea, O., for Mrs. Urser Flynn, 67, owner, Berea. She was the widow of Harry Flynn, who managed the house until his death in 1950. Present manager is Sylvester Pierce. . . . Jack Essick, Modem, is enthusiastic over the new CinemaScope process shown for the first time at the Allied convention in Chicago. “Picture is sharper and depth is greater,” was his comment. . . . The King, neigh¬ borhood theatre, closed. ... A second daughter, Monica Anne, was born in Lakeside Hospital to the wife of Marcel Rudzinski, booker. Co-operative Theatres of Ohio. . . . No decision in the Lorain Drive-In case, in which the manager, Richard Kline, was charged with posses¬ sing and showing to minors an obscene films, “Teaserama,” was rendered by Municipal Judge Leroy F, Kelly at tho Variety Tent Appoints Christmas Salute Reps INDIANAPOLIS— J. Robert Hoff, Variety Club, Tent 10, recently ap¬ proved the appointment of Tom Burke, David Arthur, Gerald Sand¬ ler, Jack Wodell. and Joe Jacobs to the Will Rogers Memorial Hospital Christmas Salute. Hoff, Variety Club international representative, Zone 4, is at present the exhibitor chaimian of the hospital’s Christmas campaign. hearing last fortnight. The judge heard testimony and said he would render a decision at a later date. . . . Meyer Fine, Associated Circuit president who has been confined to his home following a foot operation, was due back at the office last week. . . . Harry Buxbaum, Para¬ mount branch manager, was in New York for a home office conference. Denver Hugh Braly, district manager for DCA, was in visiting the local exchange. . . . Marvin Goldfarb, Buena Vista district manager, went to Kansas City on a sales trip, and also to St. Louis, which has just been added to his territory. . . . Nervin Reed will open his new 700-seat Skyline, Brighton, Colo., on Dec. 4. . . . Frank H. Ricketson, Jr., Fox Inter-Moun¬ tain Theatres president, again has been named head of the Colorado Heart Fund drive. Des Moines Myron Blank, TOA president, and his wife were scheduled to arrive home fol¬ lowing their trip to Rome, where he represented the American exhibitor or¬ ganization at the UIEC convention. . . . Blank is head. Central States Theatre Corporation. His father, A. H. Blank, and Mrs. Blank also have returned to Des Moines following a three-week trip to Hot Springs, Ark., and Memphis, Tenn. . . . The Variety Club has set its annual Christmas party for Dec. 12. The women also are planning a holiday hat show for Dec. 1. . . . Ay Myrick, Lake Park, la., president, lowa-Nebraska Allied group, spoke before the Newell, la., commercial club and made a strong appeal for keeping business at home. Myrick urged the small-town businessmen to form a strong, hard working unit designed to bolster sagging sales and to bring the shopper back to Main Street. Houston Donald Jackson, former usher. Majestic, has been named assistant manager, Kirby. This double-take street bally was set up recently by the Fox, Detroit, to draw attention to Co¬ lumbia's "The Night Holds Terror, " . . . Joe Trevnio, for the past six years assistant manager. Majestic, Brownsville, Tex., has moved here, to take over duties as assistant manager. Majestic. . . . Karl Stroud, King Center Drive-In, has an¬ nounced that the snack bar has been com¬ pletely done over. ... A trade screen¬ ing of 20th-Fox’s “Good Morning, Miss Dove,” was set for the Metropolitan last week. . . . The Studio has been converted from a motion picture theatre to a revival center. The Post Oak Drive-In will be the first in the Gulf area to install infrared out¬ door gas heaters, according to manager Jack Groves, who said the heaters will service the terrace concession area. The equipment was installed by Hamilton H, Anderson Company. . . . The Hempstead Drive-In was damaged recently by high, winds, according to manager Jimmy Har¬ ris. . . . Fred Cannata, Uptown, returned from New York, where he was regaining his strength following a recent illness. . . . The general offices of Lew Bray Valley Theatres have been moved from Harlington, Tex., to Mercedes, Tex. Jacksonville MIAMI, FLA., NEWS— Joan Crawford made personal appearances at the Miami, Carib, and Miracle for the opening of Columbia’s “Queen Bee,” in addition to appearances at the Variety Children’s Hospital. . . . Managerial shifts included Wayne Rogers to manager. Trail; Peter Seaborn, to manager. Embassy; and Paul Hafner, to manager, Normandy, Miami Beach, Fla. Hafner was formerly assistant. Trail. . . . Ruth Daino is Don Tilzer’s assistant, Claughton publicity office. . . . Charlie Whitaker, manager. Paramount, became the father of a boy, Ronnie. . . . Gene Race, manager. Parkway, was hos¬ pitalized. . . . Elmer Hecht, Flynn Stub¬ blefield, Mark Chartrand, Burton Clark, and Sonny Shepherd were Wometco representatives attending the Florida The¬ atre Owners’ convention in Jacksonville. . . . Charles Goldstein has joined the Wometco organization. . . . Florida State Theatres announced the re-opening of the Colony, Miami Beach, Fla., for Dec 23, with Samuel Goldwyn’s “Guys And Dolls.” Los Angeles With the resignation of Floyd McCul¬ lough as office manager, RKO, promotions have been announced. Howard Clark becomes office manager, vacating his post as head booker, while Harry Novak moves into that post. . . . Replacing Donald Haley, who resigned to enter another business, Hargis Arnett is the new man¬ ager, downtown Paramount. . . . The stork delivered a boy to the Harold Martins. He operates the Perris, Hemacinto, and Hemet in the Hemet, Cal., area. . . . Ser¬ iously injured when a car went out of control and struck her was Kay Sessions, secretary to M. J. McCarthy, Allied Art¬ ists branch manager. . . . With the ex¬ ception of a new dough guy. Jack Y. Berman, all incumbent officers have been reelected for the coming year by Var¬ iety Club Tent 25. Continuing in their posts are Ezra Stern, chief barker; O. N. Srere and Lloyd Ownbey, first and sec¬ ond assistant chief barkers; and M. J. McCarthy, property master. ... A dinner dance at the Ambassador Hotel climaxed (Continued on next page) 1 November 23, 1955 MOTION PICTURE EXHIBITOR 25 Hecht Heads Florida Exhibitor Organization Jacksonville — Elmer Hccht, Wometco Theatres executive, Miami, Fla., was elected president. Motion Picture Exhibi¬ tors of Florida, at the close of the organ¬ ization’s convention in the Roosevelt Hotel here last fortnight. Four vice-presi¬ dents were reinstated, namely, Mark Du¬ pree, Florida State Theatres, Jacksonville; Bob Dougherty, Floyd Theatres, Haines City; Jimmy Biddle, Fay, Jasper; and P. J. Sones, Bay-Lan Theatres, Tampa. Re¬ tiring president Jerry Gold became chair¬ man of the board. B. B. Garner, Talgar Theaters, Lake¬ land, was reelected treasurer, and Mark Chartrand, Wometco, and Hugh Martin, MGM Theatres, Leesburg, were named again as TOA representatives. The seventh annual convention got underway with nearly 300 persons in at¬ tendance. The first speaker was Alfred Starr, Nashville, Tenn., who lambasted the proponents of Pay-As-You-See TV and praised Florida for the editorial and finan¬ cial support received for the cause. The second speaker, Robert W. Coyne, COMPO special counsel, urged exhibitors to go all out for the Audience Awards campaign. The session was under the chairmanship of Nat Williams of Thomasville, Ga. Joan Crawford was guest of honor at the following luncheon. Bolivar Hyde, Lakeland, served as chairman, and State Comptroller Ray E. Green gave the main address after an introduction by LaMar Sarra, general counsel, Florida State Theatres. The afternoon business meeting opened with Horace Denning, district director, Dixie Drive-Ins, in the chair. Sarra gave a legislative report and warned exhibitors that they should resist a proposed amend¬ ment to the state’s three per cent sales tax on film rentals. United States Senator Spessard L. Holland, the next speaker, said he had supported exhibitors in get¬ ting a reduction in the Federal admissions tax and that he would have a “sympa¬ thetic attitude” in the next session of Congress. The second-day session of the conclave was chairmaned by Maurice Hensler, with Andy Sullivan, Savannah, Ga., delivering a talk on drive-in exploitation and adver¬ tising and Wometco’s Mitchell Wolfson reporting on the recent Theatre Owners of America convention in Los Angeles. Wolf- son blamed exhibitors for some of their troubles in not being courteous to patrons at all times and not keeping their the¬ atre fronts clean. Daugherty presided over a luncheon at which James L. Cart¬ wright, Daytona Beach, appealed for sup¬ port of the Will Rogers Memorial Hospital Christmas Salute. George Gaughan, Memphis TOA field representative, presented a report on the nationwide activities of the exhibitor as¬ sociation, asserting that TOA “will prove that there are new frontiers and that we are pioneers with the guts and initiative to conquer them.” The convention delegates passed resolu¬ tions to work for repeal of the Federal admissions tax and to support the TOA scheme of arbitration and conciliation. Florida Supreme Court Rules You Can't Sue If Televised TALLAHASSEE, FLA.— A television station has the same qualified privi¬ leges as a newspaper, newsreel, or other communication medium to use in its telecast the name or photograph of a person who has become an “actor” in newsworthy events, it was ruled by the Florida Supreme Court re¬ cently. Justice B. K. Roberts dismissed a $250,000 damage action brought against WTJV, Miami, Fla., television station, which broadcast a gambling raid on a hotel cigar shop. Plaintiff was shown on the telecast while being questioned by police. Judge Roberts said the broadcaster “should be held to the same degree of care in invading the individual’s right of privacy as are newspaper editors.” Los Angeles (Continued from preceding page) the three -day national convention of the Colosseum of Motion Picture Salesmen. Jules Gerlick is president, Los Angeles Motion Picture Salesmen. Memphis United Theatres Corporation has pur¬ chased a one -fourth interest in the Con¬ way and the Grand, Conway, Ark., from Sid B. Robinson according to M. S. Mc¬ Cord, North Little Rock, Ark. Clarence Hobbs, Morrilton, Ark., succeeds Robin¬ son as manager, and the two houses will now operate as the Conway Theatres Corporation. Mrs. Edith Evans, manager, Malco, Newport, Ark., accepted the chairman¬ ship of the Jackson tuberculosis Christ¬ mas seal campaign. . . . Six stockholders of the Rose Theatre, Inc., asked the Pulaski, Ark., Chancery Court to dissolve the organization. The request was made in answer to a $10,740 suit filed by W. E. Bailey, another stockholder, who charged that the sum represented what he put into a Little Rock drive-in project. J. F. Jamer, W. H. Glover, J. C. Brown, Wil- Convict Sues Columbia For "Night Holds Terror" _ LOS ANGELES — A San Quentin prison convict, Leonard D. Mahan, Jr., serving seven years to life for armed robbery and kidnapping, filed suit recently against Columbia and Eugene Courtier, an aircraft tech¬ nician who was the victim of the assault for which Mahan was con¬ victed, alleging that “The Night Holds Terror” falsely depicts him as a killer and master criminal and fails to show that he has steadfastly maintained innocence. The film was made by Columbia, he claims, without his consent. Also pending against Columbia is a similar suit brought in August by Mahan’s father. Major Leonard D. Mahan, Sr., retired Army officer, and other members of the family, who charge that their privacy was invaded and ask damages of $750,000 and an injunction against further exhibition of the picture. Cinerama Opening Star Studded Event Hollywood — At a banquet in the Beverly Hilton Hotel last week, preceding the west coast premiere of “Cinerama Holiday” at the Warner Hollywood, a group of nearly 300 industry executives, film stars, and federal, state, and county officials heard U. S. Senator William F. Knowland praise, in behalf of the State Department, the services rendered by Cinerama abroad. Si Fabian and Samuel Rosen, replying for Stanley Warner, expressed conviction that the new process is bringing about a renaissance in film presentation. Sponsored by the Hollywood Chamber of Commerce, the premiere was a mile¬ stone in that it was the first here to have all ceremonies telecast simultaneously. Fans crowded special bleachers on Holly¬ wood Boulevard, at the entrance to the theatre, to cheer the arrival of the guest celebrities in a cavalcade of 100 1956 Oldsmobile Holidays. The 11th Naval Dis¬ trict Band was presented, augmented by the Blue Angels jet demonstration team seen in the production, and the Mormon Choir of Southern California was heard during the intermission. liam Van White, James Taylor, and G. W. Jones lined up with Bailey in asking that a distribution of the firm’s assets be made among the stockholders. ... A sales pro¬ motion clinic for Greater Little Rock businessmen was held at the Arkansas, lasting four days. Minneapolis John Brandenhoff, operator, Nicholas, Fairmont, Minn., was elected mayor of Fairmont. . . . B. D. Stoner, Paramount central division manager, was in to pre¬ sent a 100 Per Cent Club pin to Joe Murphy, Paramount salesman. . . . Mer¬ chants of suburban Edina have bought out the Edina for its morning and after¬ noon performances on four consecutive Saturdays, frm Nov. 26 to Dec. 17, and will sponsor free shows for the young¬ sters. Idea is for the parents to park their tots in the theatre and then shop in area stores worry -free. . . . Charlton Heston was in to launch the annual fund campaign of the Minnesota Arthritis and Rheumatism foundation. . . . William Wallish, treasurer, loop State, has been promoted to assistant manager, Lyric. James Aren, formerly on the Radio City staff, will be treasurer of the State. . . . New at United Artists are Leslie Bird, booker, and Warren Frendell, student booker. Bird formerly was manager, neighborhood Campus. Paul Berg, Mondovi, Wis., has been named manager. State, Winona, Minn. . . . Vincent Hoven sold the Bowdle, Bowdle, S. D., to Ruben Gehring. . . . James Mathiesen has been named assistant man¬ ager, Lyric and Capitol, Aberdeen, S. D. Both houses are operated by Minnesota Amusement Company. . . . Edward H. Hyman, vice-president, ABC-United Para¬ mount Theatres, and his assistant, Ber¬ nard Levy, made a trip through the northern division of the MACO circuit. Accompanying them were Harry French, president, Minnesota Amusement Com¬ pany, Charles Winchell, vice-president. November 23, 1955 26 MOTION PICTURE EXHIBITOR Pastor Praises Films, Urges Public Support Miami, Fla. — The industry came in for its share of praise in a talk by Dr. Louis H. Evans, pastor-at-large, Presbyterian, U.S.A., on the occasion of the third annual Festival of Faith, sponsored by the Greater Miami Council of Churches. Dr. Evans, who was friendly with such men as Frank Loesser, producer, “The Robe,” when the minister was pastor of the world’s largest Presbyterian church in Hollywood, cited the producers for the religious revival manifested in such films as “The Robe,” “A Man Called Peter,” “Samson And Delilah,” and the forthcom¬ ing “The Ten Commandments.” He decried negativism and emphasized that the con¬ gregations would be better off encourag¬ ing producrs in this religious trend by supporting such films rather than simply condemning Hollywood for its “less de¬ sirable” films. MACO, John Bran ton, head buyer and booker, and two district managers, Ray L. Niles and Woodrow Praught. . . . N. A. and L. E. Jorgensen’s Regale, Salem, S. D., celebrated its 25th anniversary. . . . Harris Dudleston, Buena Vista district manager, is expected here to name a successor to the late Charles Weiner as salesman for the territory. . . . William Flieder marked the 26th anniversary of the Canby, Canby, Minn., with a special show. . . . Louis Lundin sold the Roxy, Kelliher, Minn., to Lloyd Maynard. The Austin, Austin, Minn., Minnesota Amusement Company unit, has been closed and the theatre sold for conversion to commercial property. . . . Foin: film distributors filed suit in Federal Court, Sioux Falls, S. D., against Mike deFea, Milbank, S. D., theatre operator, charging copyright infringements growing out of the showing of 10 pictures beyond the license period. Warners, U-I, 20th-Fox, and Paramoimt ask $250 for each of the 10 violations. The suit resulted from de- Fea’s practice of holding pictures bought flat for an additional day over the con¬ tract period. . . . Berger Amusement Com¬ pany has closed the Tower, Superior, Wis. This leaves only two houses there, the Palace, operated by Minnesota Amuse¬ ment Company, and the Beacon, owned by Roy McMinn, in a city of 35,000. . . . Floyd Perkins sold the Roxy, Hinckley, Minn., to Edward Tenquist. The house will be renamed the Midway. . . . Don Swartz, operator. Independent Film Dis¬ tributors, Minneapolis and Milwaukee, returned from New York. . . . The Grand, Clintonville, Wis., reopened following a shutdown. The house has been completely overhauled. New Haven Paramount salesman Chester Pickman was married in New York recently and was scheduled for a Bermuda honeymoon. . . . Boy Scout Post-Pack Troop Three was the guest of Morris Rosenthal, Loew’s Poll, at the special morning children’s show. . . . The New Milford had a special benefit show for Civil Defense last week. . . . Herman Levy, TOA counsel, and Walter Reade were guests of George Weber, Yale official sports photographer, at the Yale-Princeton football game in New These models in walking ballyhoo for Columbia's "My Sister Eileen" were recently arranged for the E. M. Loew Hartford play-date by manager George Landers. They also visited TV stations and newspapers. Jersey. . . . Sam Weber, Rosen Film De¬ livery, was another spectator at the Yale- Princeton game. HARTFORD, CONN., NEWS— A $2,000,000, 10,000-person capacity multi¬ purpose arena is planned for the North Meadows section by A. J. Bronstein, the Hartford drive-in theatre developer. Past Bronstein projects here include the Meadows Drive-In and the East Hartford Family Drive-In, South Windsor, Conn. Salvatore Nifosa has leased the Music Box, New Britain, Conn., theatre, from the Falcons Club of New Britain, a Polish fraternal organization. The theatre was formerly leased by Art Jennings, now general manager, Menschell-Calvocor- essci Manchester Drive-In, Bolton Notch, Conn. . . . Fred R. Greenway, Loew’s Poll Palace, general chairman of a Nov. 21 testimonial dinner honoring Jack W. Gor¬ don, Gordon’s Entertainment Bureau, and Mrs. Gordon, announced indefinite post¬ ponement of the event because of Gordon’s illness. . . . Sidney Brenner has shifted from the Lenox to the Art as house manager. Both theatres are units of the Hartford Theatre Circuit. Leon F. Mooers has been named man¬ ager, East Windsor Drive-In. . . . Livio Dottor, manager, Plainville Drive-In, is managing the Arch Street, New Britain, Conn., until spring. . . . Roger Mahan has reopened his Tower, Waterbury, Conn. . . . John Perakos, assistant to Sperie Perakos, general manager, Perakos The¬ atre Associates, has been named theatre chairman, newly-formed Hartford County Chapter, National Society for Prevention of Blindness. . . . Gene DuBarry, manager, Stanley Warner Art, Springfield, Mass., has been shifted to a similar post at the Palace, Norwich, Conn. A1 Swett goes from latter house to the Warner, Lynn, Mass. . . . Holyoke Cinema Shops of Con- World's Largest Drive-In To Be Ready In Spring HAWTHORNE, CAL. — Construction on what is reported to be the “world’s largest drive-in” has been started here, according to Pacific Drive-In Theatre officials, who revealed that the ozoner will accommodate more than 5,000 patrons at one showing on the largest screen ever constructed. The openmg is slated for the spring. Audience Poll Leads Memphis Meet Topics Memphis — Addressing a meeting of the Motion Picture Theatre Owners of Arkan¬ sas, Mississippi, and Tennessee recently, COMPO special counsel Robert W. Coyne reiterated the importance of the Audience Awards Poll and its significance to the exhibitor in particular, emphasizing three basic needs of the theatre owners which he described as promotion, an informed public, and new talent. Twentieth-Fox’s Elliot Harrison told the delegates that in spite of many difficulties, the different segments of the industry have survived many tests and that the outlook is bright if distribution, exhibition, and production will cooperate at the conference table. Theatre Owners of America vice-presi¬ dent George Kerasotes, on the other hand, told the luncheon meeting that the indus¬ try is in a perplexing and disturbing state, pointing out that 6,000 small the¬ atres have closed and urging exhibitors to use logic in their dealings with distri¬ butors. The sliding scale, he said, is the fairest method for both sides. Later, M. A. Lightman, Sr., Malco Theatres head, de¬ tailed the plan of the midnight supper club, a project to aid the Variety Club’s Home for Convalescent Children. The membership of MPTO elected president Charles Eudy, Tri-State The¬ atres president, who succeeds Nathan Flexer, named board chairman. Other officers include Leon Rountree, Alton Sims, and Doyle Branscom, vice-presi¬ dents; Roy L. Cochrane, secretary-treas¬ urer; and R. B. Cox, M. A. Lightman, Jr., and K. K. King, TOA representatives. The directors include E. Clinton, Earl Elkin, Ben Jackson, Martin Mounger, R. X. Wil¬ liams, T. M. Jourdan, Tom Balias, Brill Bruster, Mrs. H. E. Fitch, Bill Willis, W. F. Ruffin, Jr., Louis Mask, J. W. Mor¬ rison, Morris Collins, Nona White, Ben Hoffer, Mildred Bomar, Mrs. Jessie Howe, J. E. Singleton, Sr., and Bill StockweU. necticut, Inc., Norwalk, has filed a cer¬ tificate of incorporation with the secre¬ tary of state’s office, listing authorized capital of $50,000; beginning business, $1,000; stock, 500 shares, $100 par; in¬ corporators, George Desser, Sarah Desser and Irving Bernstein, all of New York. . . . Bob Spodick, partner, Sampson-Spo- dick-Bialek Theatres, was married to the former Pearl M. Blegen. New Orleans Giddens and Rester shuttered the Crichton, Crichton, Ala., according to general manager W. E. Limmroth, who was here on a buying and booking trip for the company’s circuit of indoor and drive- in theatres in Mobile, Ala. . . . Cleo Moore, a native of Louisiana, and John Agar, stars of U-I’s “Hold Back Tomorrow,” were in for a week-long boosting for the movie which will open at the Joy this week. They appeared at the WOMPI’s Tuberculosis Christmas Seal Parade also. . . . Neal Robinson reported that because of the decline in attendance he will close the sub-run Eglin, Crestview, Fla., which he reopened only recently. Other theatre (Continued on page 31) November 23, 1955 Paul Manning The Editor Speaks I HAVE JUST SEEN the new edition of Cinerama, “Cinerama Holiday.” For me, this process continues to be a new and exciting experience in motion pictures. The SENSATIONAL SUC¬ CESS of the first edition still amazes many trade observers who origi¬ nally predicted a run of from four to six months. On Sunday, Nov. 13, the Holly¬ wood will complete 33 months of record breaking daily per¬ formances. And what about the smashing gross for “This Is Cin¬ erama,” which is re¬ liably reported to be in the neighborhood of $25,000,000, a mighty swell neighborhood! We all must remember that this is the success of a process! No great big star names, no best seller novel to shout about, no Broadway play with a two or three year run to pave the way for the motion picture version. Cinei'ama is just a won¬ derful audience participation process, one that is paying off in golden grosses for the daring and ingenuity which went into it’s creation. In this new version of Cinerama, we are treated to scenes considerably more inti¬ mate than in the original version. We hear people talk, sing, all in real close-up shots, which many said would be tough to get in this process. Before long per¬ haps, pictures with a story, a story big enough to demand the scope of this Cinerama process, may be produced. It is high and deserving tribute to the inventor of Cinerama, Fred Waller, the dignified presentation efforts of Lowell Thomas, Merian C. Cooper, and their staff, that this 20th Century marvel of the screen has made such an intense and gratifying impression on the toughest crowd in the world today, the motion picture audience! m STUDIO SURVEY appears every fourth Wednesday as a regular MOTION PICTURE EXHIBITOR department. The section is devoted exclusively to the arts, people, creative ability, and physical properties which make up the production side of the motion picture industry. Edited from the west coast, all information relating to editorial contents should be directed to Paul Man¬ ning, 9628 Cresta Drive, Los Angeles 35, California. For other information, address MOTION PICTURE EXHIBITOR, published weekly by Jay Emanuel Pub¬ lications, Inc. Publishing offices: 246-48 North Clarion Street, Philadelphia 7, Pennsylvania. New York office: 229 West 42nd Street, New York 36. Representatives may be found in every film center. Paul Manning, •ditorial director Vol. 8, No. 12 November 23, 1955 Motion Picture Exhibitor Laurei A wards NommUons SAMUEL GOLDWYN-Mmuj "GUYS AND ' MARLON BRANDO, .lEAlS^fflMAlONS, FR^NK S^'^I RA, Canj^B^ Wn ROBERT ' lUJ^lftLLLY.^HNNj^ilLl^R, 'SJ tliret^3^^^^»eph ^ Maiifiet Music JjUi^S^W^^Loesser. Mwliael^P^id^. Ili^MTrScope production in EiMiuan (!oloi| FARAMOUN THE ROSE T starring Bl ^ dlIs ToToi^j^T lVAN, kith IGINIA GREY, JO VAN FLEET, SANDOR GIG/.j iVoducrd Ipv Malr^YiHis^ uereoped dttaiitel Wai play by lennessee wiitiams, t| A Vista\ ision productil itsnr Ml. ^ MGM’s TENDER stari^tj FRANK SINAT kVlD WAYNE, 'ARD ST. JOHN JARMA LEWIS, LOLA ALBRIGHT, CAROLYN JcWES, H( Produced by Lawrence Weingarten. Directed by Charles Walters. Screen play by Jidius Epstein. Based on the play by Max Sbulnian and Robert Paul Smith. A CineinaScope protluction in Eastman C.olor. 28 STUDIO SURVEY STEVE BROIDY, president Allied Artists, having announced itself a year ago to he “the company that is going places,” very apparently did not toss that out as just a glib catch phrase. The organization headed by Steve Broidy, with Walter Mirisch as executive producer, is in the midst of a production drive that has overflowed the A A lot and necessitated rental space at three other studios. That this pace will be cmtinued is indicated by Mirisch’s recent announcement that Allied Artists’ schedule for the coming year is the release of from 3d to 4i) pictures, compared with this j^ear's output of from 30 to 32. Chief on the current production schedule is William Wyler’s “The Friendly Perrucsi n,” being film d in De Luxe color with Gary Cooper starred with Dorothy McGuire. Sets for this big production occupy all available stage space at the Sunset Drive studio and scatter to the Rowland V. Lee ranch in the San Fernando valley, where an Indiana farm, of the 1860’s, has been constructed with a main house, barn, other out-buildings, and a growing corn field. In the same top production bracket with the Wyler picture will be “Ariane,” to be produced and directed by Billy Wilder, with Audrey Hepburn starred. This will be filmed in Paris early next year. Another production, probably to be filmed abroad, will be made by John Huston, with title and stars yet to be announced. Humphrey Bogart and Lauren Bacall will co-star in “Under¬ world, U.S.A.,” a Mapleton Production for AA release, to be produced by Walter Wanger. Wanger currently is doing “Mother-Sir,” with Joan Bennett, Gary Merrill, and Shirley Yamaguchi starred in the screen version of the Tats Blain novel. Edward Bernds directs. Also in work are “The First Texan,” in CinemaScope, with Mirisch as producer and Joel McCrea starred in the role of Sam Houston, and “Crime In The Streets,” a Lindbrook produc¬ tion which Vincent M. Fennelly is producing with James Whit¬ more starred and John Cassavetes featured as leader of a juvenile gang. Ihe latter film is based on Reginald Rose’s widely heralded televisicn drama in which Cassavetes scored a hit. Don Siegel is directing the motion picture version. Nearing completion is “The Come On,” a Lindsley Parsons production produced by Linr^sley Parsons with associate producer John H. Burrows. The film stars Anne Baxter and Sterling Hayden, with Russell Birdwell as the director. Scheduled for an early start are two CinemaScope films, “Legionnaire,” with Richard Heermance producing, and “Cattle King,” a George Montgomery starrer which Mirisch will produce. Now BE-NG EDITED are “Shack Out On 101,” a Terry Moore- Frank Levejoy starrer and a William F. Broidy Pictures Cor¬ poration production produced by Mort Millman and directed by Edward Dein, and “The Eour Seasons,” a Shaftel-La Salle production in Eastman Color starring David Wayne, James Earton, Keenan V/ynn, and Marcia Henderson. Others awaiting release are “Gunpoint,” in Technicolor and produced by Eennelly with Ered MacMurray, Dorothy Malone, and Walter Brennan starred; V\^anger’s “Invasion Of The Body Snatchers,” starrhig Kevin McCarthy and Dana Wynter; and “World Without End,” in CinemaScope, pre cluced by Heermance and starring Hugh Marlowe and Nancy Gates. JOHN C. FLYNN, director of adyirtiiing and publicity 1956 A.D. A Bie YEAR FOR AA MOTION PICTURE EXHIBITOR November 23, 1955 20 STUDIO SURVEY Some Reasons Why AA^s Lineup Is Called Strongest In History Herewith are a few scenes from fcrthcoming Allied Art sts releases of major importance for the film company and for industry boxoffice and prestige. At the right, Anne Baxter and Sterling Hayden as they appear in “The Come On,” a Lindsley Parsons production for AA. In the center, below, Gary Cooper and Dorothy McGuire are found in two different episodes of William Wyler’s De Luxe color production of “The Friendly Persuasion.” And, at the bottom left, Jody McCrea and his father, Joel McCrea, as they appear in the CinemaScope lensing of “The First Texan,” in which the older McCrea is starred as the great leader Sam Houston, seen again at the right at the head of a wagon train in the same film. This represents some of the strongest product lineups in Allied Artists’ history, and with such features as these available, the company proves that its stated intention to advance into the ranks of major motion picture producers was not an idle boast, nor one devoid of prompt realization. MOTION PICTURE EXHIBITOR November 23, 1955 30 STUDIO SURVEY GaOD THINGS TO COME FROM HOLLYWOOD o . . Warners" ""Sincerely Yours"" “SINCERELY YOURS” is a picture with a heart because, this writer is convinced, of three things. First: it’s fine star, Liberace, is a guy with a lot of this intangible quality; second, its producer, Henry Blanke, is a man of good taste and excellent judgment; third, its director, Gordon Douglas, sure knows his way around with that megaphone.. At the Hollywood press preview of the picture I spoke with many of the case hardened trade paper reviewers, and they were all of the same opinion. Said they, “We didn’t think it possible that Liberace could project on films as well as on TV. However, after seeing this picture, all we can say is that this guy is here to stay!” Liberace, with his tremendous musical talent, showman’s touch, and a gentle amiable wistfulness, creates a strong and moving characterization out of the role of the concert pianist who loses his hearing. Surrounded by a capable cast which included Joanne Dru, Dorothy Malone, Alex NicoL William Demarest, Lori Nelson, and Lurene Tuttle, laberace makes his screen debut a memorable one. While the picture was in production, I was talking to Ray Heindorf, Warners Studio general musical director. About Liberace, Ray had this to say, “I’ve worked with practically all the great personalities at one time or another, but this guy is the most! He’s regular, cooperative, a great, great musician, and a real credit to the industry.” At the top, Liisercce as he appears in Warners' "Sincerely Yours," with Joanne Dru and Dorothy Malone, respectively. Bottom, producer Henry Blanke and director Gordon Douglas, whose collaboration on the Liberace feature is a prime factor of its success. Meet Liberace To THOSE who read my comments the new Warners film, “Sincerely Yours,” star¬ ring Liberace, it should be no secret that I’m a pretty good rooter for this fine new star, Liberace, on our motion picture screen. I FIRST MET Liberace some years ago when Universal threw a press party at the studio. Liberace had a small part in “South Sea Sinner,” a picture starring Shelley Winters. On the set, a South Sea Island dive, Liberace entertained at the piano. I knew then that this guy had something, but like it has always been with talent, it needed the right showcase, the right break at the right time, to make the grade. At an age when most young boys were putting in their time breaking windows, hopping trucks, and beating up smaller kids, Liberace was busy learning to play the piano. Not that he didn’t get in his share of regular “growin’ up” pranks. But somehow, he just felt a powerful tug inside him to get “his” kind of music out of the piano. Even when he played a simple scale he wanted it to sound special, to mean something. So, it is no surprise fo his devoted family and friends that he has reached his present pinnacle of success. There’s been a lot of kidding about his penchant for the unusual in clothes and his seeming inexhaustible good nature. Have any of you ever known a successful entertainer that didn’t have chronic cranks to contend with? When asked about this, Liberace just smiled and pointed to a little sign he has in his studio which reads, “As You Grow, Grow Better . . . Not Bitter!” Already firmly established as a top star of TV, radio, stage, night clubs, recording, and now motion pictures, it is a natural conclusion that the momentum will carry him to even greater heights . . . that of the concert stage. When he was only seven, the great composer and virtuoso Paderewski visited the humble Liberace home in West Milwaukee, having heard about this amazing young piano prodigy. He listened carefully while the eager and excited child played Chopin. To this day, Liberace remembers distinctly the words of this great man. Taking Liberace’s small hands in his, Paderewski said, “Some day. when I have gone, this boy will take my place.” And today, many years after this un¬ forgettable incident, and a long, long way towards the fulfillment of this prediction. Columbia Gets "Costello" Hollywood — Columbia Pictures an¬ nounced it had acquired the widely hailed best seller, “The Story Of Esther Cos¬ tello,” by Nicholas Monsarrat, and that it would be filmed early next year with Joan Crawford and Rossano Brazzi heading the cast. I think that Liberace quietly dwells in his secret memory chamber on that wonder¬ ful moment, and still feels the warm and reassuring pressure of those great hands of Paderewski upon his . . . truly the touch of genius! — P. M. David Miller, who directed Miss Craw¬ ford in “Sudden Fear,” will direct “Esther Costello” for producers John and James Woolf, it was reported by M. J. Franko- vich, Columbia’s managing director in Great Britain. Miss Crawford’s two most recent films were made for Columbia, “Queen Bee” currently in release, and “The Way We Are,” a William Goetz production recently completed. Brazzi is the Italian star who has been hailed for three straight suc¬ cesses in American films, “Three Coins In The Fountain,” “The Barefoot Contessa,” and “Summertime.” MOTION PICTURE EXHIBITOR November 23, 1953 MOTION PICTURE EXHIBITOR 31 Wright And Lais Will Distribute Dixie Films New Orleans — Samuel J. Wright, Jr., and Frank Lais, Jr., who own and operate the Algiers Drive-In and the neighbor¬ hood Fox and Lakeview, acquired the distribution of films formerly distributed by Dixie Film Exchange, a unit of Mrs. John Jenkins’ and O. K. Bourgeois’ oper¬ ation. They have moved the Dixie office in with the Southern Theatre Service office, third floor, 218 Film Exchange Building, The distribution of films will be under the management of Lais, while Wright will continue to operate his independent film buying and booking service. D. F. McCrosky, Dallas, general sales manager, Jenkins and Bourgeois Enterprises, was here directing the change. Frank Ziegler who was manager, Dixie Films, will give all of his time to the management and operation of his Laurel. New Orleans (Continued from page 26) operations in Florida in which he, with his wife and son, are.v interested, are the Fox, Crestview, the Niceville, Niceville, and the Jet, Valparaiso. . . . A. L. Royal and T. V. Garroway, Mississippi thearte owners and co-heads. Panorama Pictures production, returned from Hollywood, where they checked on the editing of the company’s second film, “Davy Crockett’s Daughter,” which will be released early in 1956. . . . Transway, Inc., sole oper¬ ators of film transportation in the terri¬ tory, exclusive of New Orleans, recently established through service between New Orleans and Dallas, similar to their serv¬ ice operating between New Orleans and Memphis, which the industry acknowl¬ edged as a great favor. . . . Gilbert Romero, Lafayette, La., owner, Gil, Mc- Comb, La., wired Transway to cancel all deliveries to the McComb due to a hasty closing. . . . Allied Artists’ regional sales meeting, which was scheduled to be held here, was held at the Blackstone Hotel, Chicago, instead. Branch manager Henry Glover attended. New York Stanley Warner executives Samuel Rosen, Arthur Rosen, and Harry Kalmine Maxwell Gillis, branch manager. Allied Artists Philadelphia exchange, was elected chief barker. Variety Club, Tent 13, last week. flew to Hollywood for the west coast pre¬ miere of “Cinerama Holiday” at the Warner-Hollywood. . . . Marion Gering, head, Marion Gering Enterprises, an¬ nounced the signing of Linda Darnell to star in “Constantia,” to be produced in Italy. . . . Leo F. Samuels, president and general sales manager, Buena Vista, and James O’Gara, home office sales super¬ visor, returned last week after a coast- to-coast swing across Canada on behalf of forthcoming Walt Disney productions. Disney product is distributed in Canada by Alf Perry’s Empire-Universal. . . . Samuel Goldwyn, producer of “Guys And Dolls,” Howard Dietz, vice-president, MGM, Dave Golding, publicity head, Goldwyn Productions, and Arthur Canton, MGM eastern press representativev, re¬ turned from Chicago following the mid- western premiere of the picture at the Chicago. . . . Georgina and Anthony Bayron are the new owners of the Treat Newark, N. J. . . . Brandt is doing the buying and booking for the Rialto. Paramount is conducting its annual Bookers’ Month drive Nov. 27-Dec. 24 . . . Bell Film Exchange has acquired Modern Service Reels for free distribution to New York and Buffalo exchange areas. . . . Berk and Krumgold, theatrical real estate specialists, announced the consum¬ mation of a long term lease for the 1200- seat Crest, Bronx, N. Y. The lessor is the Trans-Lux Theatre Corporation, and the lessee is the N and R Theatres, Inc. . . A special benefit premiere of Paramount’s “The Rose Tattoo” is scheduled for the Kontulis Named Prexy In SW Club Election New York — At the annual meeting of the board of directors, Stanley Warner Club, held last fortnight at the home office Charles Kotulis was elected as national president. Kontulis, a member of the Motion Picture Pioneers, has been in the industry for more than 25 years, being associated from the beginning with Warners, and, since its reorganization with with Stanley Warner Corporation. The Stanley Warner Club is essentially a benevolent organization. It was disclosed at the annual meeting that during the past fiscal year, 300 members received sickness benefits, 95 received surgical benefits, 62 birth benefits, and 47 marriage benefits. Because of the sound financial position of the Club, an increase was voted in the weekly sickness benefit and, in addi¬ tion to the surgical benefit, a new benefit was voted to help defray, in part, the cost of a hospital room for a specified period of time. No change was made in the nominal fee of $3 a year per member. Among the other officers elected by the board were Harriett Pettit, vice-president; vice-president in charge of membership, Stanley Amster; vice-president in charge of welfare, Etta Rodoff; vice-president in charge of claims, Fred Stengel; vice- president in charge of social activities, Donald Shehrwood; treasurer, John T. Holmes; and secretary, Stuart H. Aarons. Astor on Dec. 12, with proceeds going to the Actors Studio. Philadelphia Variety Club Tent 13 has planned a Thanksgiving dance for Nov. 26 in the clubrooms. Featured will be hypnotist Howard Klein, Don Weiner’s Orchestra, and dancing. Reservations should be made through Miss Ross. . . . Nate Milgram’s De Luxe Buying and Booking Service is For Sate ELSMERE THEATRE SEATING CAPACITY 1552 AND COMMERCIAL BUILDING CROTONA PARKWAY AND ELSMERE PLACE BRONX, N. Y. Apply Harry M. Bernstein 1540 BROADWAY, NEW YORK CITY JUdson 6-4400 HAYCO COVERS Custom made for all makes and models of theatre chairs. JACK HAYES SEATING SERVICE BOX 212 CATO, N. Y. Republic stars Ray Milland, Mary Murphy, and Ward Bond recently concluded a seven-city tour on behalf "A Man Alone" with a personal appearance at the Saenger, New Orleans. Seen on arrival at the airport are Milland, Bond, Miss Murphy, Paramount Gulf Theatres president Gaston J. Dureau, and circuit manager Holland M. Smith. At Antoine's Restaurant after an appearance at the Saenger are Bond; Mrs. Ella Dikes; William M. Saal, Republic executive assistant to the president; Mrs. Frnacis Barr, wife of the Paramount Gulf ad-pub head; Mrs. Gaston Dureau; Milland; Mrs. Jimmy Howell, and Dureau. Kontulis November 23, 1955 32 MOTION PICTURE EXHIBITOR Everything for Your Theatre! COMPLETE PROJECTION and SOUND EQUIPMENT BLUMBERG BROS., INC. Office Phone: Emergency Nite Phone: LOtnbard Welsh Valley 3-7240 - 3-7241 4-4920 - 4-5368 1305-07 Vine Street, Philadelphia 7, Pa now servicing the Rialto, Canton, Pa., and the Colonnade, Millersburg, Pa. . . . Mike Felt, local movie censor and Variety- clubman, became a grandfather when the wife of his U. S. Air Force son, Harvey, became the mother of a boy. . . . Old timers on Film Row will be sorry to learn of the death of Kitty Gallon, formerly with National Screen Service. . . . Local F-7, Front Office Employes’ Union, held a membership meeting at union headquar¬ ters. Nominations made for election on Dec. 12 were, for president. Max Bronow, MGM; vice-president, Sam Sculli, Co- lubia; business agent, George Evans, U-I; for treasurer, Mary Monaghan, UA; and for secretary. Jack Smity, MGM; Dorothy Sheck, UA; and Rose Nardone, U-I. S'tace SHTitigs Wall CoveriTiGS Paln'fms OccofaTinG Murals ParatiiouYil' Qecoratln^ (o.,Inc. 511 N. 13 5TRbET JwK 5l»»r\AN PHILADELPHIA 7, PA. BLKNARI till.' HAN THEATRE MANAGER WANTED for a large Philadelphia independent chain. Experienced, honest, trustworthy and aggressive. Wonderful opportunity. BOX 175 M.P. EXHIBITOR, 246-48 N. Clarion St., Philo. 7,Pa. David BRODSKY ^Associates rHEATRICAL INTERIOR DECORATORS 142 N. 13th St. LO 4-1188—89 Philo. 7, Pa. PAINTING • DRAPERIES • MURALS STAGE SEHINGS • WALL COVERINGS PROGRESSIVE ELECTRIC CONSTRUCTION CO., INC. 240 N. 13th STREET • PHILADELPHIA 7. PA - • - Theatre Installations and Maintenance Mr. Theatre Manager: Please make eertain you check your shows no later than 10:00 A. M. on Saturdays, Sundays and holidays. As you know, the exchanges’ shipping rooms close at noon on these days. Don t wait until ifs too late — help us prevent any missouts! HIGHWAY EXPRESS LINES, INC. 829 North 29th Street Philadelphia 30, Pa. LO 4-3450 1638 Third Street, N. E. Washington, D. C. DuPont 7-7200 Pittsburgh Alden Phelps, Waterford, Pa., outdoor^ theatre owner who keeps in the political news in Erie County, was a guest at a $100-a-plate Democratic campaign din¬ ner in Sharon, Pa. ... A benefit premiere of Paramount’s “Artists And Models” was held at the Penn for the western Penn¬ sylvania committee of the Boys Towns of Italy. . . . Mike Cardone, manager, SW State, Washington, Pa., returned to duties after a visit to Italy and Sicily, where he married Lena Sindoni, Valdina, Sicily, who will join him here before the Christ¬ mas holidays. . . . Blair County Bar As¬ sociation members, city and county offi¬ cials, and communications representatives attended a screening of MGM’s “Trial” at the State, Altoona, Pa. . . . Eddie Chorle, Alexander Theatre Supply, father of two daughters, became the father of a son. Portland The Oregon Journal and the Oregonian are aiding in the promotion of the Audi¬ ence Awards Poll here. Both planned full- page sendoffs for the event, in which virtually every downtown and suburban theatre is participating. One feature of the local ballot will be a 1956 Plymouth sedan offered by the Plymouth Dealers Association to a lucky film fan. . . . Jack Matlack, former theatre executive, has joined forces with Bob Thomas, promi¬ nent public relations consultant and vet¬ eran newspaper and radio newsman. First promotion for the new team will be the 1956 Rose Festival. . . . Oscar Nyberg, Evergreen manager, has been named to the entertainment committee of the 24th annual Children’s Christmas Party for underprivileged and institutional children. A two-hour stage and screen show will be held Dec. 17 at the Oriental. Young¬ sters will receive free Christmas stock¬ ings filled with candy, fruit, cookies, and nuts. . . . Chuck Rosenmayer, northwest representative, Buena Vista, was in town from Seattle, working on Walt Disney’s “The African Lion.” . . . Alan Weider, MGM representative, was here working on “The Tender Trap.” . . . Jack Brax¬ ton, former United Artists theatre man¬ ager, and one-time operator of a Camas, Wash., drive-in, was in town. He now operates a theatre at Chico, Cal. St, Louis Clarence M. Turley, part-owner. Am¬ bassador office and theatre building and the Missouri office and theatre building, was elected the 1956 president of the National Association of Real Estate Boards at a recent annual meeting in New York. . , . Thanksgiving Day has been selected for the reopening of the Jewell, Poplar Bluff, Mo., under its new owner, Charles Whittenbeurg, Who also operates the Strand there. The Jewell formerly wa^ part of the Rodgers circuit, but has been closed for some time. . . . The Plymouth, Plymouth, Ill., has been closed by its latest operators, Bob Nooner and Carroll Johnson, until further notice. . . . The Ashland, Ashland, Ill., has been taken over by Mrs. Minnie Lewis and will reopen shortly. The theatre, which has been dark since April, formerly was oper¬ ated by Arthur Samore, Jacksonville, Ill. . . . The St. Louis Globe-Democrat car¬ ried this interesting item from 25 years November 23, 1955 MOTION PICTURE EXHIBITOR 33 Federal Court Jury Finds For Exhibitors Pittsburgh — The Eastwood anti-trust case against film companies and several theatres in the former Warner circuit ground through its final week in Federal Court here before Judge John Miller and a U. S. District Court jury. Filed seven years ago, the civil action by Rudolph and Samuel Navari, owners of the Penn township theatre, complained that their petitions for a 28-day clearance after first-run in Pittsburgh were un¬ heeded by all film distributors and that such action constituted a monopoly in favor of Warner circuit theatres, the Row¬ land, Regal, and State, Wilkinsburg, Pa., and the Belmar, Homewood, Pa. The Eastwood negotiated later and re¬ ceived a seven-day clearance after the Belmar, which had a clearance of seven days after Wilkinsburg. Later, both the Belmar and the Eastwood were designated as seven days after the Wilkinsburg houses. A decision was reached in favor of the Navaris, for an amount in the vicinity of $50,000. ago, November 12, 1930: “Sidney R. Kent vice-president of Paramount-Publix, pre¬ dicted that talking pictures would fade out and that the silent pictures would come into their own again. He said the public was getting tired of the new¬ fangled ‘squawkies,’ and soon would re¬ fuse to patronize them.” San Antonio The Jefferson Amusement Company, Beaumont, Tex., has taken over the oper¬ ation of the Surf, Port Arthur, Tex., and has named Franklin Jones manager. Jones was formerly manager. Port, which now has W. A. Wingo as manager. . . . The Rex and Star, Amarillo, Tex., operated by Les Dollison, have been reopened and are operating on a full time basis. Both had been closed temporarily while undergoing remodeling. . . . Harper H. Nixon, theatre owner. Mulberry, Tex., died in a hospital at Bonham, Tex. He also was associated with his son in the management of a theatre at Abilene, Tex. . . . Ranch-0- Hills Red Blush grapefruit is beginning to come in at the Rancho de los Cerritos, Mercedes, Tex., which is owned and operated by Karl Hoblitzelle, president. Interstate Theatre Circuit.. The grapefruit will be on sale to theatre people and the public in the form of decorative gift pack¬ ages, particularly suitable Thanksgiving and Christmas gifts. . . . Walter Grubb, formerly with the Interstate, and more recently with the Tom Sumners Theatres, has resigned to enter private industry. ... A trade screening of 20th-Fox’s “Good Morning, Miss Dove,” was scheduled for the Majestic this week. Irving Cohn has been appointed to the new position of director of drive-in the¬ atres, Jefferson Amusement Company, with headquarters at Beaumont, Tex. Sam Tanner, who has been director of all Jefferson theatres, remains in charge of all conventional houses. Marty Marks, who has been manager, confection de¬ partment, succeeds Cohn as purchasing agent. Seattle The Congress, Palouse, Wash., owned by Frances White, was destroyed by fire. She has closed her Family, Garfield, Wash. . . . The Woodland, which has been closed for the past year and a half, has been leased and will be open for business shortly. . . . Glen Haviland is now back at 20th-Fox after his recent illness. . . R. Thornes, assistant manager. Sterling’s Colonial, has joined the circuit’s booking department. Lyman Bench has been named as manager of the downtown house. . . . Ad McKinney has taken over the manager’s post. Uptown. Washington The Plaza and Little, formerly under the operation of the Sam Roth interests, have been leased to the Trans-Lux The¬ atre Corporation, and will continue to be operated as art houees under the Trans- Lux banner. BALTIMORE, MD., NEWS— Seven hun¬ dred children from Baltimore orphanages were guests at the Rex to see MGM’s “The Wizard Of Oz” and several Walt Disney cartoons. About two hundred auto owners donated their services and furnished transportation. Leon Zellers is Rex man¬ ager. . . . Managers of the first-run, down¬ town theatres held a meeting at the Cen¬ tury on the Audience Awards Poll and formulated plans for publicizing the event. Those present included Rodney Collier, manager, Stanley; Bob Rappaport, Town and Hippodrome; Jack Fruchtman, Hal Colley, and Nat W. Hodgdon, Fruchtman Theaters, and John Recher, Hicks-Baker Theatres. . . . Gilbert Kanour, Evening Sun’s film critic, has returned to duty, following a recent illness. OPPORimiTY UNLIMITED Offering with pride two mod¬ ern, well-established theatres in thriving Shenandoah Valley of Virginia. Downtown unit 370-seat ca¬ pacity, Drive-In unit 150-car capacity. Current annual gross $30,000. A golden opportunity to own a going, growing business with no competition within 25 miles. You will enjoy being in this prosperous, friendly industrial and agricultural community. Only those genuinely inter¬ ested in acquiring this property immediately with a small down payment and easy terms should Write to MR. JOHN HERNDON BOX 102, STAUNTON, VA. AT LAST . . . DRIVE-INS CAN ★ STOP BOX OFFICE LOSSES ! ! ! (And in Some Cases-THIS AIN'T HAY) ^ SAVE IMPORTANT MONEY ON OPERATING COSTS!!! Saves the Cost of Tickets— Saves the Cost of Ticket Registers Saves the Full Salary of a Ticket Man— Saves on Costly Errors. ACCEPTED BY INTERNAL REVENUE DEPARTMENT • USED BY MOST TOLL ROADS-BRIDGES AND TUNNELS. © HOLLAND TUNNEL— N. Y. o CHESAPEAKE BAY BRIDGE, MD. ® NORFOLK-PORTSMOUTH VA. TUNNEL • POTOMAC BRIDGE— VA.—MD. • JONES BEACH— LONG ISLAND • TIMONIUM DRIVE-IN — BALTIMORE • PRUDENTIAL DRIVE-INS— N. Y. ^ A NEW RCA EXCLUSIVE WRITE FOR FULL INFORMATION ELMER H. BRIENT a SONS 925 New Jersey Avenue N.W. WASHINGTON, D. C. November 23, 1955 34 MOTION PICTURE EXHIBITOR The International Scene Canada Committee Established To Voice Exhib Woes Toronto — Exhibitors across the country will more easily be able to obtain the ear of motion picture distributors with head- offices in Toronto through the setting up of the National Exhibitor Relations Com¬ mittee. The Committee, created by the National Committee of Motion Picture Ex¬ hibitor Associations of Canada at its an¬ nual meeting, is under the chairmanship of Dave Griesdorf, general manager of Odeon Theatres (Canada), Ltd. Arch Jolley will act as secretary of the com¬ mittee. Its functions will be to receive com¬ plaints, passed on by provincial and regional associations as valid. The dis¬ tributors would then be advised of the problem. Morris Stein continues a head of the National Association, with F. Gordon Spencer of Saint John as eastern vice- president and S. Richard Miles, western vice-president. H. C. D. Main, Sutton, Ont. is secretary-treasurer. Bingo was the hottest topic of the con¬ vention’s discussion, which also included TV, amusement taxes, 16mm. competition, and Sunday shows by educational groups. Bingo provided members with plenty of reasons for fighting, with members telling their own problems with the dime- a-game play, and how it was now in the hands of private operators in many cases. The Cape Breton Motion Picture The¬ atres Association said bingo was “out o^ control.” The group, in a letter to its parent body, the Maritime Motion Pic¬ ture Exhibitors Association, said the gam^ was “rapidly developing into a commercial venture operating in direct competition to motion picture theatres and in violation of the Criminal Code of Canada.” Showmanship should be more vividly demonstrated, E. G. Forsyth, assistant general manager, Odeon Theatres (Can¬ ada), Ltd., told fellow exhibitors. For¬ syth, past president of the Motion Picture Theatres Association, Ontario, told that A press and radio conference was held recently at the first Columbia Pictures International con¬ vention in the Far East at Manila. Seen, left to right, are Bernard Zeeman, vice-president and board member; Michael Bergher, vice-president and Far East supervisor; Lacy W. Kastner, presi¬ dent; and Aaron Pines, assistant supervisor. association at its annual meeting to “let showmanship be displayed, not only in our advertising, but in our contact with the public. Let each patron mean a per¬ son and not a sum of money to every exhibitor.” He said that while “we talk much of showmanship in our business, sometimes I think we forget the basic meaning of the word.” Lionel Lester, head of National Booking Company, was elected president of the association, which has a membership of 339 theatres, of which 117 are indepen¬ dents and 23 are drive-ins. During the year seven members were signed, al¬ though 18 houses closed. CINE CHATTER: President and general manager of Canadian Kodak Company, Ltd., since 1945, Earl Stanley Currie, 64, died of a heart attack. He joined the com¬ pany in 1912 and was appointed assistant to the president in 1937. . . . The city of Windsor, often described as one of the most depressed areas in the motion picture industry, may become the scene of the third foray by Famous Players Canadian Corporation into television. The Board of Governors of the Canadian Broadcasting Corporation, to meet in Ottawa Dec. 1, will hear representations from Paramount Windsor Theatres, Ltd., a Famous Players subsidiary, to approve transfer of con¬ trol of Western Ontario Broadcasting Com¬ pany, Ltd. The company owns a radio station, CKLW, and CKLW-TV. . . . Den Edwards, manager, Tivoli, Hamilton, will tie the knot with Jean Holmes, Dec. 3. The bride was formerly secretary to Lloyd Taylor, supervisor. Inter City drive-ins. . . . Exhibitors gathered with 20th-Fox personnel to honor Gordon Lightstone, Jr., recently appointed Vancouver branch manager for 20th-Fox. James Patterson, who has been with the company 25 years in that capacity, continues with the com¬ pany. ... A film consultant firm has been opened by Bill Singleton, formerly presi¬ dent of Associated Screen News, who was associated with that company for more than 30 years. Singleton will act as a film consultant to ad agencies, business or¬ ganizations, and others who need such services. . . . A1 Ford, manager, Odeon Palace, Hamilton, was elected president of the Hamilton Theatre Managers Associa¬ tion at its annual meeting. Don Edward is vice-president, and Mrs. Jean Ford again secretary-treasurer. . . . Dave Gries¬ dorf is new chief barker of Tent 28, Variety Club, Toronto. First assistant chief barker is Nat Taylor; second assistant chief barker, Dan Krendel; dough guy, A1 Troyer; property master, Lou Davidson. . . . Series of 10 matinee shows built around “Elmer The Safety Elephant” theme has been taken on by six Famous Players Winnipeg theatres. Prizes are to be awarded each week. After attending five weeks in a row, the child receives an Elmer crest, with a draw held at the end of the series for a bicycle in each of the six houses. College, Rose, Tivoli, Roxy, Osborne, and Uptown. Banner Pictures To Release 1 3 Hollywood — The distribution of 13 fea¬ tures in the next nine months through a newly-formed subsidiary company. Ban¬ ner Pictures, was announced last fort¬ night by Filmakers Releasing Organization president Irving H. Levin, who stated that the films will be made available to exhibi¬ tors at the rate of one every three weeks, beginning this week. Nine of the pictures have been completed, and four are in script form. Levin and Harry L. Mandel, vice-president and general sales manager, planned to re-evaluate immediately the Filmakers distribution setup, which con¬ sists of 28 franchise holders. Over 500 members and guests attended the recent banquet of the Can¬ adian Picture Pioneers held in the Concert Hall of the Royal York Hotel, Toronto. Seen, left to right, are J. J. Fitzgibbons, Sr., CBE; Mayor and Mrs. Nathan Phillips, dais guests; Louis Rosenfeld, left, receiving "Pioneer Of The Year" award from Haskell Masters; and Walter Trueman, Gov¬ ernment Film Commissioner, accepting an award for the 'film of the year,' "The Stratford Adventure," from L. W. Brockington, QC. Industry veterans find their affair more popular each year. November 23, 1955 Allied Artists (1954-M raleasM from 5301) ANNAPOIIS STORY, AN-D-John D*r«k, Diana Lynn, Kevin McCarthy— Colorful service film has the angles —81m.— see April 6 Issue — (Technicolor) (5513) BETRAYED WOMEN-MD-Tom Drake, Beverly Michaels, Carole Mathews— For the lower half— 70m.— see Aug. 10 issue— Leg.: B. (5524) BIG COMBO, THE-MD-Cornel Wilde, Richard Conte, Jean Wallace— Interesting meller has names and angles— 89m.— see Feb. 23 issue —leg. B. (5508) CASE OF THE RED MONKEY - MYMD - Richard Conte, Rona Anderson, Russell Napier— Satisfactory pro¬ grammer— 73y2m.— see June 15 issue— (English-made). (5521) CRY VENGEANCE— MD— Mark Stevens, Martha Hyer, Skip Homier— Okeh programmer— 83m.— see Dec. 1 issue— Leg.: B. (5504) DIAL RED O-MD-Bill Elliott, Keith Larsen, Helene Stanley— Okeh lower half entry— 62m.— see March 23 issue. (5509) FINGER MAN— MD— Frank Loveioy, Forrest Tucker, Peggie Castle— Satisfactory program entry— 82m.— see Aug. 10 issue — Leg.: B. (5519) HIGH SOCIETY— C — Leo Gorcey, Hunts Hall, Amanda Blake— Average Bowery Boys entry— 61m.— see April 6 issue. (5514) JAIL BUSTERS— C— Leo Gorcey, Hunts Hall, Bernard Gor¬ cey— Below average Bowery Boys entry— 61 m.— see Nov. 2 issue. (5529) LAS VEGAS SHAKEDOWN-MD-Denn!s O^Keefe, Coleen Gray, Charles Winninger— Satisfactory programmer — 79m.— see June 15 issue — Leg.: B. (5516) LORD OF THE JUNGLE-MD-Johnny Sheffield, Wayne Morris, Nancy Hale— Average series entry— 69m.— see Sept. 21 issue. (5518) MURDER IS MY BEAT-MY-Paul Lhngton, Barbara Pay- ton, Robert Shayne— For the lower half— 77m.— see Feb. 23 issue — Leg.; B. (5510) MIGHT FREIGHT— MD— Forrest Tucker, Barbara Britton Keith Larsen— Average programmer— 80m.— (1.85-1). (5526) PHENIX CITY STORY, THE-DOC-John Mcl nitre, Richard Kiley, Kathryn Grant, Edward Andrews— Highly en¬ grossing and exploitable thriller— 100m., or 87V2m. without prologue— see July 27 issue — Leg.: B— (1.85-1). (5525) PORT OF HELL-MD— Wayne Morris, Dane Clark, Carole Mathews— Okeh programmer for the duallers— 80m. — see Dec. 15 issue. (5505) RETURN OF JACK SLADE, THE-OD-John Ericson, AAari Blanchard, Neville Brand— Aetionful, well made western— 80m.— see Nov. 2 issue— (SuperScope). (5528) SEVEN ANGRY MEN-MD-Raymond Massey, Debra Paget, Jeffrey Hunter— Names and angles will help well-made entry— 90m.— see March 23 issue. (5511) SHOTGUN— OD— Sterling Hayden, Yvonne DeCarlo, Zach¬ ary Scott— Satisfactory programmer for the action spots— 81m.— see April 6 issue— (Technicolor)— Leg.: B. (5515) SKABENGA— DOC— Jungle Documentary— Excellent African wild life film— 60m.— see Aug. 10 issue— (Eastman Color). (5517) SPY CHASERS— C— Bowery Boys, lisa Davis— Average series entry— 61 m.— see July 13 issue. (5522) TARGET EARTH— SFD— Richard Denning, Virginia Grey, Richard Reeves— Okeh programmer for the duallers —75m. — see Jan. 12 issue — Leg.: B. (5503) TONIGHT'S THE NIGHT-C-David Niven, Barry Fitx- gerald, Yvonne DeCarlo— Good Irish comedy for the class and art spots— 88m.— see Feb. 23 issue— (Made In Ireland)— (Technicolor). (5506) TOUGHEST MAN AllVE-MD-Dane Clark, Lita Milan, Anthony Caruso— lower half filler— 72m.— see Nov. 16 issue. (5533) TREASURE OF RUBY Hlll-W-Zachary Scott, Carole Matthews, Barton MacLane— Okeh western for the lower half— 71 m.— see Feb. 9 issue. (5507) WARRIORS, THE— COSMD— Errol Flynn, Joanne Dru, Peter Finch— Period meller has angles to help— 85m.— see Oct. 5 issue— (Technicolor)— (CinemaScope)— (Made In England). (5523) WICHITA— W— Joel McCrea, Vera Miles, Lloyd Bridges -Well-made, interesting western — 81m.— see July 13 issue— (Print by Technicolor)— (CinemaScope) . (5520) TO BE REVIEWED OR IN PRODUCTION BIO TIP OFF, THE— Richard Conte, Constance Smith, Bruce Bennett. (5512) BOBBY WARE IS MISSING-Neville Brand, Arthur Franz, Walter Reed. COME ON, THE— Anne Baxter, Sterling Hayden— (Super- Scope). CRIME IN THE STREETS-John Cassavetes, Mark Rydell, James Whitmore. DIG THAT URANIUM-Bowery Boys, Mary Bethe Hughes. FIRST TEXAN, THE-Joel McCrea, Wallace Ford-(Cinema- Scope). FOUR 'SEASONS, THE-David Wayne, Keenan Wynn, Myrna Dell— (Color)— (Wide-Screen). FRIENDLY PERSUASION, THE-Gary Cooper, Dorothy McGuire, Marjorie Main— (Eastman Color). GUN POINT— Fred MacMurray, Dorothy Malone, Walter Brennan, Skippy Homeier—(Technicolor)— (Cinema¬ Scope). (5531) INVASION OF THE BODY SNATCHERS-Kevin McCarthy, Dana Wynter, Carolyn Jones— (Superscope). (5527) MOTHER-SIR— Joan Bennett, Gary Merrill, Shirley Yama- guchi. NO PLACE TO HIDE— David Brian, Marsha Hunt— (Color by Deluxe)- (Made in the Philippines). SCREAMING EAGLES— Tom Tryon, Jan Merlin, AIvy Moore. SHACK OUT ON 101— Terry Moore, Frank Lovejoy, Keenan Wynn. SUDDEN DANGER-BIII Elliott, Beverly Garland, Tom Drake. THUNDERSTORM— Linda Christian,. Carlos Thompsort— (Made In Spain). TIME SlIP—Gene Nelson, Faith Domergue. The GiechUp of all features and shorts for a H-month period Published weekly by Jay Emanuel Publications, Inc. Publishing office: 246-248 North Clorion Street, Philadelphia 7, Pennsylvania. New York: 229 West 42nd Street, New York, N. Y. Jay Emanuel, publisher; P. J. Greenhalgh, general manager; Al Erlick, editor; George Nona- maker, feature editor; Mel Konecoff, New York editor; Max Cades, business manager. West Coast Representative: Paul Manning, 9628 Cresta Drive, Los Angeles 35, California. SECTION 2 Vol. 55, No. 4 NOVEMBER 23, 1955 WICKED WIFE, THE— Nigel Patrick, Moira lister— (Eng¬ lish-made). WORLD WITHOUT END-Hugh Marlowe, Nancy Gates, Rod Taylor— (CinemaScope). Associated TO BE REVIEWED OR IN PRODUCTION TWO GUN LADY- Peggy Castle, Marie Windsor, Wil¬ liam Talman. LAST OF THE DESPERADOES— James Craig, Jim Davis, Barton MacLane, Margia Dean. Astor MASTER PLAN, THE-MYMD^Wayne Morris, Tilda Tha- mar, Norman Woolond— Okeh programmer for dual¬ lers— 77m.— see Feb. 23 Issue— (English-made). Buena Vista (Wah Disney) AFRICAN LION, THE— DOC— Highly interesting documen¬ tary— 73m.— see Aug. 24 issue — (Technicolor). DAVY CROCKETT, KING OF THE WILD FRONTIER-OD — Fess Parker, Buddy Ebsen — Headed for higher returns— 95m.— see June 1 issue— (Technicolor). LADY AND THE TRAMP-CAR-Highly entertaining Disney cartoon feature— 75m.— see May 4 issue— (Techni¬ color )— (CinemaScope). 20,000 LEAGUES UNDER THE SEA-MD-Kirk Douglas, James Mason, Paul Lukas, Peter Lorre — High rating Disney feature— 122m.— see Dec. 29 issue— (Techni¬ color)— (CinemaScope). VANISHING PRAIRIE, THE-DOC-High rating documen¬ tary— 75m.— see Aug. 11 Issue— (Print by Technicolor). TO BE REVIEWED OR IN PRODUCTION GREAT LOCOMOTIVE CHASE, THE-Fess Parker, Jeff Hunter, John Lupton—(Tedinicolor)— (CinemaScope). Columbia (1954-55 releases from 701) APACHE AMBUSH-MD-Bill Williams, Tex Ritter, Adele August— For the lower half— 68m.— see Sept. 7 issue. (804) KEY Leg. is the symbol for the Catholic Legion of Decency ratings included in cases where the pictures are classi¬ fied as either objectionable in part (B) or condemned (C). Films without a Legion of Decency rating are either found unobjectionable or unclassified by the Legion. Abbreviations following titles indicate type of picture. AD— Adventure drama ACD— Action drama BID— Biographical drama BIDMU— Biographical drama with music BUR— Burlesque C— Comedy CAR— Cartoon feature CD— Comedy drama CDMU— Comedy drama musical CMU— Comedy musical COMP— CompI lotion COSMD— Costume melodrama D— Drama DMU— Dramatic musical DOC— Documentary ED— Educational feature F— Farce FAN— Fantasy FANMU-Fontaey nwNod HISD— Historical drama MD— Melodrama MUC— Musical comedy MU— Musical MUW— Musical western MY— Mystery MYC— Mystery comedy MYD— Mystery drama MYMD— Mystery melodrama NOV-Novelty OPC— Operatic comedy OPD— Operatic drama OD— Outdoor drama OMD— Outdoor melodrama ROMC— Romantic comedy ROMCMU— Romantic comedy musical ROMD— Romantic drama SAT— Satire SFD— Science fiction drama TRAV— Trat^ogue W-WeNara BAMBOO PRISON, THE— MD— Robert Francis, Dianne Foster, Brian Keith— Routine programmer— 80m. — see Dec. 15 issue. (731) BRING YOUR SMILE ALONG-MU-Frankle Lalne, Keefe Brasselle, Constance Towers— Entertaining program¬ mer— 83m.— see Sept. 7 issue— (Technicolor). (803) CELL 2455, DEATH ROW-MD-William Campbell, Kath¬ ryn Grant, Marian Carr— Prison meller for lower half —77m.— see April 6 issue. (739) CHICAGO SYNDICATE-MD-Dennis O'Keefe, Abbe Lane, Zavier Cugat— Satisfactory program entry— 86m.— see June 29 issue — leg.: B. (747) COUNT THREE AND PRAY-D-Van Heflin, Jeanne Wood¬ ward, Phil Carey— Well-made entry has angles— 102m — see Oct. 19 issue — (Technicolor) — (Cinema¬ Scope). (811) CREATURE WITH THE ATOM BRAIN-MD-Richard Den¬ ning, Angela Stevens, S. John Launer— Okeh pro¬ grammer— 70m.— see June 29 issue. (746) DEVIL GODDESS— MD— Johnny Weissmuller, Angela Stev- ens, Selmer Jackson— Mediocre entry for the action spots— 70m.— see Sept. 7 issue. (805) DUEL ON THE MISSISSIPPI-MD-Lex Barker, Patricia Medina, Warren Stevens— Okeh for lower half— 72m. —see Oct. 5 issue— (Technicolor). (808) END OF THE AFFAIR, THE-D-Deborah Kerr, Van John¬ son, John Mills— Fair romantic drama— 106m.— see April 20 issue — (Made in England). (724) FOOTSTEPS IN THE FOG— D— Stewart Granger, Jean Sim¬ mons, Bill Travers— Average programmer— 90m.— see Sept. 7 issue — (Technicolor)— (Made in England). (802) 5 AGAINST THE HOUSE-MD-Guy Madison, Kim Novak. Brian Keith— Interesting meller— 84m.— see May 18 issue— Leg.: B. (742) GUN THAT WON THE WEST, THE-W-Dennis Morgan, Richard Denning, Paula Raymond— Satisfactory action programmer— 71m.— see Sept. 7 issue— (Technicolor). (809) IT CAME FROM BENEATH THE SEA-MD-Kenneth Tobey, Faith Domergue, Donald Curtis— Exploitation ont^ has angles— 80m.— see June 29 Issue. (732) JUNGLE MOON MEN— MD— Johnny Weissmuller, Jean Byron, Bill Henry— For the lower half— 70m.— see April 6 issue. (744) LAWLESS STREET, A— W— Randolph Scott, Angela Lans- bury, Jean Parker— Average western programmer— 78m.— see Nov. 30 issue— Leg.: B— (Technicolor). (814) LONG GRAY LINE, THE— BID— Tyrone Power, Maureea O'Hara, Robert Francis— High rating entry— 138m.— see Feb. 9 issue — (Technicolor) — (CinemaScope). (736) MAN FROM LARAMIE, THE-W-James Stewart, Arthor Kennedy, Cathy O'Donnell— High rating western « 104m.— see • Sept. 7 issue— (Technicolor)— (Cinemo- Scope). (801) MASTERSON OF KANSAS-W-George Montgomery, Nancy Gates, James Griffith— Okeh program western —73m.— see Dec. 1 issue— (Technicolor). (729) MY SISTER EllEEN-MUC-Janet Leigh, Betty GarreH, Jack Lemmon, Robert Fosse— Highly amusing entry— 108m.— see Sept. 21 issue — Leg.: B— (Technicolor)— — (CinemaScope). (810) NEW ORLEANS UNCENSORED-MD-Arthur Franz, Bev¬ erley Garland, Helene Stanton— Okeh programmer— 76m.— see Feb. 23 issue. (730) NIGHT HOLDS TERROR, THE-MD-Jack Kelly, Hlldy Parks, Vince Edwards— Well-made, suspensful entry 86m.— see Sept. 7 issue — Leg.: B. (807) PEHY GIRL, THE-CMU-Robert Cummings, Joan Caul¬ field, Elsa Lanchester— Reissue should do okeh— 87m. —see June 15 issue. (745) PIRATES OF TRIPOLI-MD-Paul Henreld, Patricia Medlnt^ Paul Newland— For the duallers— 78ns.— see Feb. 9 issue— (Technicolor). (706) PRIZE OF GOLD, A-MD-RIchard WidmoHc, Mai Zefter- ling, Nigel Patrick— Interesting meller— 98m.— see Moy 18 issue— Leg: B— (Color by Technicolor)— (Made In England and Germany). (738) QUEEN BEE— MD— Joan Crawford, Barry Sullivan, John Ireland— Melodrama has many angles, particularly for women— 95m.— see Oct. 19 issue— Leg.: B. (819) RETURN OF OCTOBER-C-Glen Ford, Terry Moore, Dame May Whitty— Names may help reissue- 89m.— see April 6 issue. (733) Servisection 2 SEMINOLE UPRISING-MD-6eerg« AAontgebery, Karin Booth, William Fawcett— Average lower half entry 74m.— see May 4 issue — (Teehnieolor). (743) SPECIAL DELIVERY-CD-Joseph Cotton, Eva Bartolc, Niall MacGinnis— Okeh program entry— 86m.— see Sept. 7 issue— (Made in Germany). (806) TEEN-AGE CRIME WAVE-MD-Tommy Cook, Mollie Mc- Cart, Sue England— Exploitable action meller for the lower holf— 77m.— see Oct. 19 Issue— Leg.: B. (824) TEN WANTED MEN-W-Randolph Scott, Alfonso Be- doya, Donna Martell— Western has action and angles —80m.— see Feb. 9 issue — leg.i B — (Technicolor). (725) THEY ALL KISSED THE BRIDE-C-Joan Crawford, Mel- vyn Douglas, Roland Young— Reissue has names te ■ell — S6m. — see June 15 issue. fT/lt THREE FOR THE SHOW-MUC-Betty Grable, Jock Lem¬ mon, Marge and Gower Champion— Entry has some angles— 91m.— see March 9 Issue— (Technicolor)— (CinemaScopel — lea.: B. (737) THREE STRIPES IN THE SUN-D-Aldo Ray, Phil Carey, Camille Janclaire — Well-made, interesting entry— 93m. see Nov. 2 issue— (Filmed in Japan). (820) TIGHT SPOT— MD— Ginger Rogers, Edward G. Robinson, Brian Keith— Interesting meller with nam^s to help— 97m.— see April 6 Issue. (728) VIOLENT MEN, THE-WMD-Glenn Ford, Barbara Stan¬ wyck, Edward G. Robinson— Well-made action yam —96m.— see Dee. 29 issue — (Technicolor)— (Clnema- Sconel ^73.51 WALK A CROOKED MILE— MD— Louis Hayward, Dennis O'Keefe, Louise Albritton- FBI versos subversive agents should moke meller prove okay reissue— 91 Vim.— see Nov. 16 issue— (Reissue). WOMEN'S PRISON-MD-lda Lupino, Jan Sterling, O&o Moore— Exploitable prison yam— 80m.— see Feb. 9 Issue — Leg.! B. (726) WYOMING RENEGADES-W-Phll Carey, Gene Evans, Martha Hyer— Average western for the duoUers— 73m.— see March 9 issue— (Technicolor). (727) TO BE REVIEWED OR IN PRODUCTION BATTLE STATIONS-John Lund, William Bendix, Keefe Brasselle. BLACKJACK KETCHUM, DESPERADO-Howard Duff, Victor Jorv, Maraaret Fields. CROOKED COBWEB, THE-Frank Lovejoy, Mari Blanchard, Richard Denning. EARTH VS. THE FLYING SAUCERS-Hogh Marlowe, Joan Taylor, Donald Curtis. EDDY DUCHIN STORY, THE-Tyrone Power, James Vifhlt- more, Kim Novak (Technicolor) — (QnemaScope). 44 SOHO EOUARE— Faith Domergue, lee Patterson— (English-made). GAMMA PEOPLE, THE-Paul Douglas, Patricia Medina. HELL'S HORIZON-John Ireland, Marla English, Bill Williams. HOT BLOOD- Jane Russell, Cornell Wilde— (Technicolor) — (CinemaScope). HOUSTON STORY, THE— Gene Barry, Edward Arnold, Barbara Hale. INSIDE DETROIT-Pat O'Brien, Dennis O'Keefe, Mar¬ garet Field. IT HAPPENED ONE NIGHT— Jack Lemmon, June Allyson. JOE MACBETH— Paul Douglas, Ruth Roman— (English- made). JUBAl— Glenn Ford, Aldo Ray, Ernest Borgnine— (TeehnI- color)— fCinemaScope). LAST FRONTIER, A— Anne Bancroft, Victor Mature, Guy Madison — (Technicolor) — (OnemaScope). ODONGO— Rhonda Fleming, Macdonald Carey, Juma— (Technicolor)- (CinemaScope)— (Made In Africa). OVER-EXPOSED— Cleo Moore, Richard Crenna, Raymond Greenleaf. 1984— Edmond O'Brien, Jan Sterling, Michael Redgrave -(English-made). PICNIC— William Holden, Rosalind Russell, Kim Novak— (Technicolor) — (CinemaScope). PORT AFRIQUE— Dennis Price, Phil Carey— (Made in Tangiers). PRISONER, THE— Alee Guinness, Jack Hawkins, Jeanette Stark— (Made in England). SAFARI— Victor Mature, Janet Leigh— (Technicolor)— (Qne¬ maScope)— (Made in Africa). SOLID GOLD CADILLAC— Judy Holliday, Paul Douglas, Fred Clark. STORM CENTER-Betto Davis, Kim Hunter, Brian Keith. SURVIVORS, THE— Jose Ferrer, Trevor Howard, Victor Madden— (Technicolor)— (CinemaScope)— (Made In Por¬ tugal). THE HARDER THEY FALL- Humphrey Bogort, Rod Steiger, Joe Walcott, Max Baer. THE WAY WE ARE— Joan Crawford, Cliff Robertson, Vera Miles. ZARAK KHAN— Victor Mature, Anita Ekberg, Michael Wilding— (Technicolor)— (CinemaScope). DCA (Distributors Corporation Of America) ANIMAL FARM— CAR.— Produced and directed by John Halas and Joy Batchelor— Cartoon feature excellent for art spots— 73m.— (Technicolor)— (English-made)— (De Rochemont). FRISKY— CD— Gina Lollobriglda, Vittorio De Sleq, Marlsa MerlinI— Amusing Import has selling possibllitlee— 98m.— see Nov. 16 Issue— (ltalIan-made)—(Engllsh titles). HUNTERS OF THE DEEP— DOC— Produced by Tom Gries; narrated by Dan O'Herlihy— 64m.— see Jan. 26 Issue —(Color). I AM A CAMERA — CD— Julie Harris, Laurence Harvey, Shelly Winters— Uneven filmization of play will have some appeal for art houses and sophisticated audiences— 98m.— see Aug. 10 Issue— Leg.: C— (English- mode). LONG JOHN SILVER-AD-Robert Newton, Connie Gil¬ christ, Kit Taylor— Pirate yam Is well-made and hat angles for selling— 109m.— see Feb. 9 Issue— (Deluxe color)— (CinemaScope)— (Made In Australia). STRANGER'S HAND, THE-MD-Richard Basehart, Trevor Howard, Alida Valli— Interesting suspense meller— 8dm.— see Feb. 23 issue— (Filmed In Italy). THE CHECK-UP Filmakers CRASHOUT—MD— william Bendix, Beverly Michaels, Arthur Kennedy— Prison-break meller sustains Interest — 90m.— see March 23 Issue MAD AT THE WORLD-MD-Frank Love|oy, Keefe Bras¬ selle, Cathy O'Donnell— Okeh exploitation entry— 71m.— tee June 15 issue. TO BE REVIEWED OR IN PRODUaiON BATTLE HELL— Wendell Corey, Mickey Rooney— (Super- Scope). IFE (All fffmt are Itatlan-made) GREEN MAGIC— DOC — Good documentary— Produced by Leonardo Bonzi on his South American expedition- 85m.— see May 4 Issue — (Ferraniacolor) — (Filmed In South America) — (English narration). LOVE IN THE CITY— COMP — Produced by Cesare Zavat- tini, Ricardo Ghione and Marco Ferreri— Highly ex¬ ploitable and novel entry for art spots— fK)m.— see April 20 Issue— (ltallan-made)—(English titles and narration)— leg.! "B." MADEMOISELLE GOBETTE— F — Silvona PampaninI, Aroldo Tierl, Luiga Pavese— Okeh import for art and spec¬ ialty spots— 78m.— tee Feb. 23 issue— (English titles) — Leq.! C. MADDEIENA—D— Marta Toren, GIno CervI, Charles Vcmel —For art and specialty houses— 90m.— see Sept. 7 Issue— Leg.! B— (Italian-made)— (English titles). THEODORA, SLAVE EMPRESS— MD—Gianna Maria Canale, George Marchal, Renate Baldini— Spectacle has the angles— 88m.— see Dec. 1 Issue— Leg.) B— (Italian- made)— (Enalish dialogue) — (PatheColor). TOO YOUNG FOR lOVE-D-Marina Vlady, Michel Beck, Fernand Gravet— Good Import for the art spots — 88m.— see April 6 issue— leg.! B— (Italian-French made)— (Dubbed in English). WAYWARD WIFE, THE-D-Gina lollobriglda, Gabriele Ferzetti, Alda Mangini— Interesting drama with Lollo- brigida name to help— 91m.— see April 20 Issue— Italian-made)— (Dubbed in English)— Leg.: "B." TO BE REVIEWED OR IN PRODUaiON CITY STANDS TRIAL, A— Silvana PampaninI, Amedeo Nazzari, Eduardo Cianelli— (Dubbed In English)— Leg.! B. NEAPOLITAN CAROUSEl-Sophia Loren, Marlorie Tall- chief, Yvette Chauvire— (Pathe Color). HUSBAND FOR ANNA, A— Silvana PampaninI, Massimo Girotti, Amedeo Nazzari- (Dubbed In English)— (105m.). OUTLAW GIRL — Silvana Mangano, Amedeo Nazzari— (Dubbed in English)— Leg.: B. VOICE OF SILENCE— Rossana Podesta, Cosetta Greco, Aldo Fobrizi- (Dubbed In English). Lippert (1954-55 releases from 5401) (Numerab In brackets Indicate maximum aspect ratle in which features can be proiectecf) AIR STRIKE— MD— Richard Denning, Gloria Jean, Don Haggerty— Fair lower holf entry— 67m.— see Sept. 7 issue. (5413) BLACK PIRATES, THE— MD— Anthony Dexter, Martha Roth, Lon Chaney— For the lower half— 74m. — see March 9 Issue — (Ansco Color)— (Made in El Salvador). (5407) DEADLY GAME— MD— Lloyd Bridges, Simone Silva, Finlay Currie— For the lower half— 63m.— see Jan. 12 issue (Made in Spain and England). (5402) KING DINOSAUR-MD-Bill Bryant, Wanda Curtis, Doug¬ las Henderson— Fair lower half entry— 59m.— see Aug. 10 Issue. - (5418)- LONESOME TRAIL, THE— W— Wayne Morris, John Agar, Margia Dean- lower half filler- 73m.— see Sept. 7 issue. (5416) RACE FOR LIFE, A-MD-Rlchard Conte, Marl Aldon, George Coulouris- For the programmers— 68m.— see Jan. 26 issue— (English-made). (5403) SIEGE, THE— MD— Aurora Bautista, Fernando Rey, Vlr- gilio Teixeira— For the lower half— 63m.— see Dec. 15 issue— (Spanish-made)— (Dubbed In English). (5323) SILENT RAIDERS, THE-MD-Richard Bartlett, Earle Lyon, Jeannette Bordeaux— For the lower half— 65m.— see Dec. 15 Issue — (English-made). (5404) SILVER STAR, THE — W — Edgar Buchanan, Marie Windsor, Lon Chaney, Earl Lyon— Fair western— 75m.— see April 6 issue. (5411) SIMBA— MD— Dirk Bogarde, Donald SInden, Virginia Mc¬ Kenna— High rating thriller— 98L^m.— see Sept. 21 Issue— (English-made)— (Filmed partly in Africa). (5421) THEY WERE SO YOUNG-MD-Scott Brady, Johanna Motz, Raymond Burr— Exploitation entry can be sold— 78m. —see Feb. 9 Issue— (Filmed In Germany)— leg.! B. (5406) TO BE REVIEWED OR IN PRODUCTION GLASS TOMB, THE— John Ireland, Honor Blackmon— (English-made). (5409) PHANTOM OF THE JUNGLE-Jon Hall, Anne Gwynne, Ray Montgomery. (5414) THUNDER OVER SANGOLAND-Jon Hall, Marlorie Lord. (5415) Metro (1954-55 releases from 501) ANCHORS AWEIGH-CMU-Frank Sinatra, Kathryn Gray¬ son, Gene Kelly— Reissue has names to sell— 139m. —see Feb. 9 issue — (Technicolor). (520) ASPHALT JUNGLE, THE— MD-^terling Hayden, Louis Cal- hern, Jean Hagen— Reissue has the names and angles — 112in,— see Dec. 29 issue— (1.75-1)— (Reissue). (514) / BAD DAY AT BLACK ROCK-D-Spencer Tracy, Robert Ryan, Anne Francis- Well-made drama nas thg names- 81m.— see Dee. 15 Issue— (Eastman color)— (CinemaScope). 1515) BAR SINISTER, THE (It's A Dog's Life, Wildfire)-CD- Jeff Richards, Jarma lewis, Edmund Gwenn— Amusing entry of dogs and people— 87m.— see Sept. 7 issue— (Eastman Color)— (CinemaScope). BATTLEGROUND — D— Van Johnson, John Hodiak, Ricarda Montalban— World War II reissue has names to help —117m.— see Dec. 29 issue — (1.33-1)— (Reissue). (513) BEDEVILLED— D— Anne Baxter, Steve Forrest, Robert Chris¬ topher-Slow moving drama will need plenty of help —85m.— see April 20 issue— (Made In France)— (East¬ man color)— (CinemaScope). (523) BILLY, THE KID— W— Robert Taylor, Brian Donlevy, Ian Hunter, Mary Howard— Names should help reissue— 95m.— see Nov. 16 Issue — (Technicolor)— (Re-release). (611) BLACKBOARD JUNGLE— D — Glenn Ford, Anne Francis, Louis Calhem— High rating entry on (uvenlle de¬ linquency— 101m.— see March 9 Issue. Leg.: B. (521) CAMILLE- D — Greta Garbo, Robert Taylor, Lionel Barry¬ more — Good reissue for art houses or regulation spots— 110m.— see May 4 issue. (524) COBWEB, THE-D-Richord Wldmark, laureen Bacall, Charles Boyer, Lillian Gish- Highly interesting en¬ try about a mental sanitarium. Its patients and Its personnel — 124m. — see June 15 Issue — (Eastman Color) — (QnemaScope). (531) DEEP IN MY HEART-BIOMU-Jose Ferrer, Merle Oberon, , Helen Traubel- High rating— 132m.— see Dec. 1 Issue —leg.! B— (Eastman Color)— (Print by Technicolor)— (1.75-1). (512) GLASS SLIPPER, THE-FANMU-leslIe Caron, Michoel Wilding, Keenan Wynn— Entertaining entry— 94m.— see Feb. 23 Issue— fEastman Color). (522) GREEN DOLPHIN STREET - ROMD - Lana Turner, Van Heflin, Donna Reed, Richard Hart— Names should put this reissue across— 141m.— see Oct. 5 Issue— (Re- Issue). (606) GREEN FIRE— MD — Stewart Granger, Grace Kelly, Paul Douglas— Interesting meller has the angles— 100m.— see Dec. 29 issue— (Eastman Color)— (Made in South America)- (ClnemaScoDo). (516) GUY NAMED JOE, A— MD— Spencer Tracy, Irene Donne, Van Johnson, Esther Williams— Names will help re¬ issue of RAF war film— 120m.— see Nov. 16 issu^- (Re-release). (609) GUYS AND DOLLS— MU— Marlon Brando, Vivian Blaine, Frank Sinatra, Jean Simmons— Highest rating enter- toinment— 149m.— see Nov. 2 issue— leg.: B— (Eastman Color)— (CinemaScope)— (Goldwyn). (614) HIT THE DECK— MUC— Jane Powell, Tony Martin, Debbie Reynolds— Entertaining musical entry — 112m. — see March 9 issue— Leg.: B— (Eastman Color)— (Qnema¬ Scope). (519) HONKY TONK-MD-CIark Gable, Lana Turner, Frank Morgan, Claire Trevor - Names should help carry reissue— 105m.— see Nov. 16 issue— (Re-release). (612) INTERRUPTED MEIODY-BIDMU-Glenn Ford, Eleanor Parker, Roger Moore— Well made entry has angles — 106m.— see April 6 Issue— (Eastman Color) — (Cinema¬ Scope). (529) IT'S A DOG'S IIFE-See Bar Sinister, The IT'S AllA’AYS FAIR WEATHER-MU-Gene Kelly, Dan Dailey, Cyd Charisse, Michael Kidd— High rating musical- 102m.— see Sept. 7 Issue— (Eastman Color) — (CinemaScope). (601) JUPITER'S DARLING - CDMU - Esther Williams, Howard Keel, Marge and Gower Champion — Entertaining entry has the emgles— 96m.— see Jan. 26 Issue— (East¬ man color) — (CinemaScope). (518) KING'S THIEF, THE— MD— Ann Blyth, Edmund Purdom, David Niven, George Sanders— Period piece for pro¬ gram has names to assist— 78m.— see July 27 Issue— (Eastman Color)— (CinemaScope). (532) LOVE ME OR LEAVE ME-BIDMU-Dori$ Day, James Cagney, Cameron Mitchell— High rating musical should hit the better money— 122m.— see June 1 issue— leg: B— (Eastman Color)— (CinemaScope). (527) MANY RIVERS TO CROSS-ODCD-Robert Taylor, Eleanor Parker, Victor McLaglen— Offbeat outdoor show has names and amusing angles— 92m.— see Feb. 9 Issue- Leg.: B — (Eastmon Color) — (Cinemascope). (517) MARAUDERS, THE— OMD— Dan Duryea, Jeff Richofds, Keenan Wynn, Jarma Lewis— Good programmer— 81m.— see April 20 Issue — Leg.: B— (Eastman color)— (Print by Technicolor). (526) MOONFIEET— MD — Stewart Granger, Viveea lindfors, George Sanders, Joan Greenwood— Interesting meller with angles to help— 89m. — see May 18 Issue— I *q.! B— (Eastman Color)— (QnemaScope). (528) PHILADELPHIA STORY, THE-CD-Cary Grant, Katharine Hepburn, James Stewart, Ruth Hussey— Names will help reissue— 1 12m.— see Oct. 5 issue— (Reissue). (605) PRODIGAL, THE— MD— Lana Turner, Edmund Purdom, Louis Calhern— Highly interesting and entertaining entry— 114m.— see April 16 issue — leg.: B— (Eastman color)- (QnemaScope). (525) QUENTIN DURWARD-COSMD-Robert Taylor, Kay Ken¬ dall, Robert Morley— Entertaining entry- 101m.— see Oct. 19 issue — (Eastman Color)— (QnemaScope)— (Made In England). (607) SCARLET COAT, THE-HISD-Cornel Wilde, Michael Wild¬ ing, George Sanders, Anne Francis— Interesting met¬ ier on American Revolution— 101m.— see June 29 Issue— (Eastman Color)— (CinemaScope). (533) SVENGAll— D— Hildegarde Neff, Donald Wolfit, Terence Morgan— For art and specialty spots— 82m.— see Oct. 5 issue— (Eastman Color)— (English-made) — (1.75-1). (602) TENDER TRAP, THE— C— Frank Sinatra, Debbie Reynolds, David Wayne, Celeste Holm— Headed for higher grosses— Him.— see Nov. 2 Issue— Leg.: B— Eastman Color)— (CirvemaScope). (608) THIRTY SECONDS OVER TOKYO-MD-Van Johnson, Robert Walker, Phyllis Thaxter, Robert MItchum— Reissue of service film has names to help— 139m.— see Nov. 16 issue— (Re-release). (610) NOVEMBER 23, 1955 MOTION PICTURE EXHIBITOR THE CHECK-UP Servisection 3 1 TRIAL— D— Glenn Ford, Dorothy McGuire, Arthur Ken* ; nedy, Koty Jurado— High rating, powerful dramatic fare— 105m.— fee Sept. 7 issue. (604) WILDFIRE— see Bar Sinister, The WIZARD OF OZ, THE-FANMU-Judy Garland, Frank Morgan, Ray Bolger, Bert Lahr — Should click os re¬ issue— 101m. — see June 29 Issue — (Technicolor). (530) - TO BE REVIEWED OR IN PRODUCTION BOHWANI JUNCTION— Ava Gardner, Stewart Granger, William Travers— (Color)— (CinemaScope)—{AAade In Pakistan and England). DIANE— Lana Turner, Pedro Armendariz— (Epstmon Color) — (CinemaScope). FEARFUL DECISION- Glenn Ford, Donna Reed, Juano * Hernandez — (Wide-Screen). FORBIDDEN PLANET— Walter Pidgeon, Anne Francis, Leslie Nielson— (Color)— (CinemaScope). FOREVER, DARLING— Lucille Ball, Desi Amoz, James Mason, Louis Calhern— (Eostman Color)— (Cinemo* Scope). G^Y— Leslie Caron, John Kerr— (Color)— (QnemaScope). I'LL CRY TOMORROW — Susan Hayward, Richard Conte, Eddie Albert. INVITATION TO THE DANCE-Gene Kelly, Igor Youseke- ‘ vitch, Claire Sombert, Tampra Toumanova— 94m.— (Technicolor)— (Made in England). KISMET— Howard Keel, Ann Blyth, Vic Damons— (Eastman Color)— (CinemaScope). LAST HUNT, THE— Robert Taylor, Stewart Granger, Anne Bancroft— (Eastman Color)— (CinemaScope). LUST FOR LIFE— Kirk Douglas, Anthony Quinn, Pamela Brown— (AnscoColor)— (CinemaScope). ■ MEET ME IN LAS VEGAS— Dan Dailey, Cyd Charisse, Paul Henreid— (Ansco Color)— (CinemaScope). RACK, THE— Paul Newman, Walter Pidgeon, Wendell Corey. SWAN,. THE— Grace Kelly, Louis Jourdan, Alec Guinness —(Color)— (CinemaScope). TRIBUTE TO A BAD MAN— James Cagney, Irene Pappas, Robert Francis— (Eastman Color)— (CinemaScope). Paramount ' (1954-55 releases from 5400; 1955-56 releases from 3500) ARTISTS AND MODELS— C— Dean Martin, Jerry Lewis, Shirley MacLaine, Dorothy Malone— Colorful comedy will please Martin and Lewis fans— 109m.— see Nov. j 16 issue- (Technicolor)— (VistaVision). (5510) BRIDGES AT TOKO-Kl, THE— U — William Holden, Groce Kelly, Frederic March, Mickey Rooney — Well-made, interesting entry— 103m.— see Jan. 12 issue— (Tech¬ nicolor). (5405) CONQUEST OF SPACE-SFD-Walter Brooke, Eric Fleming, Joan Shawlee — Space thriller will please science-fic¬ tion fans and the younger set— 80m.— see April 20 issue— (Technicolor)— Leg.: "B." (5407) COUNTRY GIRL, THE— D- Bing Crosby, Grace Kelly, Wil¬ liam Holden— High rating drama— 104m.— see Dec. 15 " issue. (5409) DESPERATE HOURS, THE— D— Humphrey Bogart, Fredric March, Martha Scott— High rating suspense entry— 112m.— see Sept. 21 issue— (VistaVision). (5509) ;r. FAR HORIZONS, THE — MD — Fred MacMurray, Charlton ~ Heston, Donna Reed— Interesting programmer— 108m. ^ —see June 1 issue— (Technicolor)— (VistaVision). (5412) i GIRL RUSH, THE— MUC— Rosalind Russel, Fernando Lamas, ^ Eddie Albert, Gloria De Haven— Moderately enter¬ taining musical— 85m.— see Sept. 7 issue— Leg.: B— ■* (Technicolor)— (VistaVision). (5501) HELL'S ISLAND— /AD— John Payne, Mary Murphy, Francis L Sullivan— Fair programmer— 84m.— see May 18 issue— Leg.: B— (Technicolor)— (VistaVision). (5411) * LUCY GALLANT— ROMD — Jane Wyman, Charlton Heston, Claire Trevor, Thelma Ritter— Interesting and well- made entry— 104m.— see Oct. 19 issue — (Technicolor) t —(VistaVision). ' (5504) MAMBO — MD — Silvana Mangano, Vittorio Gassman, ^ Shelley Winters— Meller has angles to sell- 94m.— see April 6 issue — (Made in Italy) — Leg.: B. (5^6) ROSE TATTOO, THE— D— Burt Lancaster, Anna Magnani, i Marisa Pavan, Ben Cooper— High rating— 117m. — see ? Nov. 16 issue— Leg.: B— (VistaVision). (5511) RUN FOR COVER— OD— James Cagney, Viveca Undfors, John Derek— Interesting outdoor drama has names to J sell— 93m.— see April 6 issue— (Technicolor)— (Vista¬ Vision). (5410) 1 SEVEN LITTLE FOYS, THE-CMU-Bob Hope, Milly Vitale, 2 George Tobias— Top Hope entry headed for higher , grosses — 95m. — see June 15 issue — (Technicolor)— (VistaVision). (5413) % STRATEGIC AIR COMMAND-MD-James Stewart, June ^ Allyson, Frank Lovejoy- Well made yarn of present- day air force— 1 14m.— see April 6 issue— (Techni* 5 color)— (VistaVision). (5425) * TROUBLE WITH HARRY, THE-C-Edmund Gwenn, John i Forsythe, Shirley MacLaine— Off-beat Hitchcock entry $ is amusing— 99m.— see Oct. 19 issue— Leg.: B— (Tech- ^ nicolor)— (VistaVision)— (PS). ,■ TO CATCH A THIEF— MYC— Cary Grant, Grace Kelly, Jessie Royce Landis— High rating entertainment— 5 106m.— see Sept. 7 issue — (Technicolor)— (VistaVision) J). —(Made in France). (5502) ULYSSES— AAO— Kirk Douglos, Slyvaisa Mangano, ArHhony Quinn— Filmization of epic work has angles for rogi* Eolation as well os ort and speciolty spots— 104m.— see Sept. 7 issue— (Print by Technicolor)— (Made in Italy)-(English-dubbed). (5503) II WE'RE NO ANGELS-C-Humphrey Bogart, Aldo Ray, Joan Benrwft, Basil Rathbone-^llghly amusing conw I" edy— lD5m.— see June 29 issue— (Technicolor)— (Vista- Vison). (5414) ^ WHITE CHRISTMAS - CMU - Denny Kaye, Rosemary ^ Clooney, Bing Crosby, Vera-Ellen— Reissue has names f to sell— 120m.— see Oct. 19 issue— (Technicolor)— J- (VistaVision). (5429) YOU'RE NEVER TOO YOUNG-C-Oean Martin, Jerry K Lewis, Diana Lytwi, Nino Foch— Better Martin and K Lewis comedy— 102m.— see Sept. 7 issue — (Color by ^ Techn]celor)-(VUtaVlsian). (5515) NOVEMBER 23, 1955 TO BE REVIEWED OR IN PRODUCTION ANYTHING GOES— Bing Crosby, Jeanamire, Donald O'Connor— (Technicolor)— (VistaVision). BIRDS AND THE BEES, THE— George Gobel, Mitzi Gaynor, David Niven— (Technicolor)— (VistaVision). COURT JESTER, THE— Danny Kaye, Glynis Johns, Basil Rathbone—(Technicolor)— (VistaVision)— (PS). MAN WHO KNEW TOO MUCH, THE-James Stewart, Doris Day, Chris Olson— (Technicolor)— (VistaVision) —(Made in Morocco). PARDNERS— Dean Martin, Jerry Lewis— (Technicolor)— (VistaVision). PROUD AND THE PROFANE, THE-William Holden, De¬ borah Kerr, Dewey Martin, Thelma Ritter— (Vista- Vision), MOUNTAIN, THE— Robert Wagner, Spencer Tracy, Claire Trevor— (Technicolor)— (VistaVision)— (Made in France). SCARLET HOUR, THE— Carol Ohmart, Tom Tryon, Elaine Stritch— (VistaVision). TEN COMMANDMENTS, THE-Charlton Heston, Yul Bryn- ner, Anne Baxter— (Technicolor)— (VistaVision)— (Made in Egypt)— (PS). THAT CERTAIN FEELING-Bob Hope, George Sanders, Eva Marie Saint, Pearl Bailey — (Technicolor) — (Vista¬ Vision). VAGABOND KING, THE— Kathryn Grayson, William Prince, Rita Moreno — (Technicolor)— (VistaVision). WAR AND PEACE— Audrey Hepburn, Henry Fonda, Mel Ferrer— (Technicolor)— (VistaVision)— (Made in Italy). RKO (1954-55 releases from 501) AMERICANO, THE— OMD— Glenn Ford, Frank Loveioy, Ursula Theiss— Satisfactory outdoor action meller— 85m.— see Jan. 12 issue— (Technicolor}—(Filmed in Brazil)— Leg.: B. (509) BENZAZI—MD— Richard Conte, Victor McLaglen, Richard .Carlson, Mala Powers— For the lower half— 79m.— see Oct. 19 issue — (SuperScope). (516) BERLIN EXPRESS— MD— Merle Oberon, Robert Ryan, Paul Lukas— Names should help reissue— 86m.— see April 20 issue. (574) BIG STREET, THE— CD— Henry Fonda, Lucille Ball, Agnes Moorehead— Names should help reissue— 88m.— see June 15 issue. (577) BRINGING UP BABY— C-^Katharine Hepburn, Cary Grant. Charlie Ruggles- Reissue hos names to help — 102m. —see May 18 issue. (575) CATTLE QUEEN OF MONTANA-W-Barbara Stanwyck, Ronald Reagan, Gene Evans— Western has names to help— 88m.— see Dec. 1 issue— (Technicolor). (505) ESCAPE TO BURMA— MD— Barbara Stanwyck, Robert Ryan, David Farrar— Average programmer has names to help— 87m.— see April 20 issue— (Technicolor)— (SuperScope). (512) HANSEL AND GRETEL— NOV— Voices of Anna Russell, Mildred Dunnock, Frank Rogier— Puppet entry is packed with selling angles— 75m.— see Oct. 6 issue— (Technicolor). (508) I REMEMBER MAMA-CD-lrene Dunne, Barbara Bel Geddes, Phillip Dorn— Reissue should click— 119m.— see May 18 issue. (576) INFORMER, THE— MD— Victor McLaglen, Heather Angel, Preston Foster— Reissue of film 'classic should do okeh —92m.— see April -20 issue. (573) NAKED SEA— DOC— Interesting Documentary— 70m.— see Nov. 2 issue— (Technicolor). - (604) PEARL OF THE SOUTH PACIFIC-AD-Dennis Morgan, Virginia Mayo, David Farrar— Okeh programmer— 86m.— see July 13 issue— (Technicolor)— (SuperScope). (515) QUEST FOR THE LOST'ClTY-DOC-Dana and Gingei Lamb— Interesting Documentary^60m.— see Jan. 12 ssue— (Color)— (Made in Guatemala). (510) RAGE AT DAWN— W— Randolph Scott, Forrest Tucker, Mala Powers— Better than average western- 87m.— see March 23 issue— (Technicolor). (511) SON OF SINBAD— CD— Dale Robertson, Sally Forrest. Lili St. Cyr, Vincent Price— Entry has angles and femmes— 88m.— see July 27 issue— Leg.: C— (Techni¬ color)— (SuperScope)— ( 1 .75- 1 ). (513) TARZAN'S HIDDEN JUNGLE-MD-Gordon Scott, Vera Miles, Peter Van Eyck— Average series entry— 73m. — see March 9 issue. (507) TENNESSEE'S PARTNER-ACD-John Payne, Ronald Rea¬ gan, Rhonda Fleming— Okay program entry— 87m.— see Oct. 5 issue— Leg. B— (Technicolor)— (SuperScope). (602) TREASURE OF PANCHO VILLA, THE-ACD-Rory Calhoun, Shelley Winters, Gilbert Roland— Good programmer — 96m.— see Oct. 5 issue — (Technicolor)- (SuperScope) —(Made in Mexico). (601) UNDERWATER-MD-Jane Russell, Gilbert Roland, Richard Egan— Interesting, well-made melodramo— ^m.— see Jan. 26 issue— (Technicolor)— (SuperScope). (506) WAKAMBA—OD— Edgar M. Queeny African Documentary -Off beat entry for the art spots and for the lower half in regular houses— 65m.— see July 27 issue— (Technicolor). (514) TO BE REVIEWED OR IN PRODUCTION BRAVE ONE, THE— Michel Ray, Joi Lansing— (Technicolor) — (CinemaScope). CONQUEROR, THE— John Wayne, Susan Hayward, Pedro Armendariz— (Technicolor)— (CinemaScope). GLORY— Margaret O'Brien, Walter Brennan, Charlotte Greenwood— (Technicolor)— (Superscope). JET PILOT— John Wayne, Janet Leigh, J. C. Flippen— 119m.— (Technicolor)— (CinemaScope). POSTMARK FOR DANGER— Terry Moore, Robert Beatty, William Sylvester— (English-made). SLIGHTLY SCARLET— John Payne, Rhonda Fleming, Arlene Dahl— (Technicolor)— (Superscope). TEXAS LADY— Claudette Colbert, Barry Sullivan— (Techni- color)— (Superscope). WAY OUT, THE— Gene Nelson, Mona Freeman— (AAode in England). Republic (1954-55 releases from 5400) AFRICAN MANHUNT— MD — Myron Healey, Karen Booth, John Kellogg— for the lower holf-^m.— see April 20 issue. (5430) ATOMIC KID, THE— C— Mickey Rooney, Robert Strauss, Elaine Davis— Okeh for the duallers— 86m.— see Dec. 15 issue— (1.85-1). (5314) CAROLINA CANNONBALL— C— Judy Conova, Andy Clyde, Ross Elliott— Fair programmer— 74m.— see Jan. 26 issue. (5326) CITY OF SHADOWS — MD — Victor McLaglen, Kathleen Crowley, Anthony Corvee— For the lower half— 69in. —see June 29 issue. (5436) DAY TO REMEAABER, A — C— Joan Rice, Donald Sindon, Odile Versois, Stanley Holloway— Interesting art house offering- 72m.— see May 18 issue— (English- made)— (Rank). (5433) DIVIDED HEART, THE - D - Cornell Borchers, Yvonne Mitchell, Armin Dahlen, Alexander Knox— Well made entry for art and specialty spots— 89m.— see Aug. 24 issue— (English-made). (5408) DOCTOR IN THE HOUSE— C— Dirk Bogarde, Muriel Pav- low, Kenneth More — Light hearted import should . have wide appeal — 92m. — see March 9 issue— (Eng¬ lish-made)— (Technicolor). (5401) DON JUAN'S NIGHT OF LOVE-MD-Raf Vollone, Sil¬ vana Pampanini, Michele Philippe — Uneven import with some selling angles— 71 m.— see June 29 issue —(Italian-made)— (Dubbed in English). (5435) DOUBLE JEOJARDY — AAD — Rod Cameron, Gale Robbins, Allison Hayes, Jack Kelly— For the lower half- 70m. —sea July 27 issue. (5437) ETERNAL S^, THE— BIOD— Sterling Hayden, Alexis Smith, Dean Jagger— Good service film— 103m— see April 20 issue. (5405) HEADLINE HUNTERS— MD— Rod Cameron, Julie Bishop, Ben Cooper— For the lower half— 70m.— see Nov. 2 issue. (5440) HELL'S OUTPOST— MD — Rod Cameron, Joan Leslie, John Russell- Okeh programmer— 90m.— see Dec. 29 issue -Leg.: B. (5315) I COVER THE UNDERWORLD-MD-Sean McClory, Joanne Jordan, Ray Middleton— For the lower half— 70m.— see May 4 issue. (5434) LAST COiVUVlAND, THE— OD — Sterling Hayden, Anna Moria Alberghetti, Richard Carlson— Well-made and in¬ teresting oudoor drama— 110m.— see Aug. 10 issue— (Trucolor). (5407) LAY THAT RIFLE DOWN— C— Judy Canova, Robert Lowery —Fair programmer— 71m.— see Sept. 7 issue. (5438) AAAN ALONE, A— OD— Ray Milland, Mary Murphy, Ward Bond— Above average western drama— 96m.— see Sept. 21 issue — (Trucolor). (5409) ROAD TO DENVER, THE— W— John Payne, Mona Free¬ man, Lee J. Cobb— Okey western— 9^.— see June 29 issue— (Truecolor). (5406) SANTA FE PASSAGE— OD— John Payne, Faith Domargue, Read Cameron— Okey frontiersmen vs. Indians entry —90m.— see May 18 issue— (Trucolor). (5404 SQUARE RING, THE— D— Jack Warner, Robert Beatty, Bernadette O'Farrell— Okeh programmer— 73m.— see Feb. 9 issue— (Made in England). (5432) TIMBERJACK — OMD — Sterling Hayden, Vera Raistoiv David Brian— Colorful outdoor mailer will fit hita action spots— 93m. — see fob. 9 issue — (Trucolor). (5402) TROUBLE IN STORE — F — Norman Wisdom, Margaret Rutherford, Moira Lister- Very funny import— 85mv> see Jan. 26 issue— (English-made). (54311 TROUBLE IN THE GLEN— CD— Margaret Lockwood, Orson Welles, Forrest Tucker, Victor McLaglen— Scottish comedy-drama will need plenty of selling— 91m.— see Dec. 1 issue— (Trucolor by Consolidated)— (Made in Scotland)- (1.85-1). (5313) TWINKLE IN GOD'S EYE, THE-D-A/Uckey Rooney, Coleen Gray, Hugh O'Brian— Program entry has angles— 73m.— see Oct. 19 issue. (54^) YELLOWNECK— AAD— Lin McCarthy, Stephen Courtletgli. Bill Mason— Okeh for the lower half— ^m.— t-se March 23 issue— (Trucolor). (5403) TO BE REVIEWED OR IN PRODUCTION COME NEXT SPRING— Steve Cochran, Ann Sheridan, Sonny Tufts— (Trucolor). CROSS CHANNEL— Wayne Morris, Yyonne Furneaux— 60m. (5441) FIGHTING CHANCE— Rod Cameron, Julie London, Ben Cooper. FLAME OF THE ISLAND— Yvonne Do Carlo, Zachary Scott, Howard Duff— (Trucolor). GREEN BUDDHA, THE— Wayne Morris, AAary Germaine— 64m. (5439) JAGUAR— Sabu, Chiquita, Barton MacLone. MAGIC FIRE— Yvonne De Carlo, Carlos Thompson, Rita Gam— (Trucolor)— (AAade in Germany). MAVERICK QUEEN, THE— Barbara Stanwyck, Barry Sulli¬ van, Scott Brady, Mary Morphy— (Trucolor)— (Cinepa- noramic). MYSTERY OF THE BLACK JUNOLE-Lox Barker, Jane Maxwell. NO MAN'S WOAAAN— Marie Windsor, John Archer, Patrick Knowles. SECRET VENTURE— Kent Taylor, Jane Hylton— (Made In England) — 68m. STRANGER AT MY DOOR— Macdonald Corey, Patricio Medina, Skip Homeier. TRACK THE MAN DOWN— Kent Taylor, Petula Clark- VANISHING AMERICAN, THE— Scott Brady, Audrey Totter, Forrest Tucker. WHEN GANGLAND STRIKES— John Hudson, Raymond Greenleaf, Marjie Miller. 20th Century-Fox (1954 releases from 401; 1955 releases from 501) ADVENTURES OF SADIE, THE-C-Joon Collins, Gwirge Cole, Kenneth More, Hermione Gingold— Satisfactory British comedy for the art spots— 88m.— see June 1 issue— Leg.: B— (Eastman Color)— Engllsh-otode). (508) MOTION PICTURE EXHIBITOR Servisection 4 THE CHECK-UP ANGELA— MD—DwtnU O'Keefe, AAora Lone, Rettewe Brazzi— Okey programmer-^lm.— eee AAoy 11 ieeue— Leg.! B — (Filmed in Italy). (511) BELLE STARR'S DAUGHTER— W—Oeerge AAontgomery, Rod Cameron, Ruth Roman— Western reissee should do okeh— Bdm.— tee Feb. 9 iMwe— (Reissue). (541) BROKBil LANCE— AAD— Spencer Tracy, Robert Wagner, Jeon Peters, Richard Widmark— Weli-iiiade rnelo- dromo— 96n».— see July 28 Issue— (Color by DeLuxe) — (CinemaScope). (419) DADDY LONG LEOS-MUC-Pred Astaire, Leslie Coree, Terry Moore, Thelma Ritter— Entertaining ealry headed for higher grosses- 1 25m.— see ALoy 11 issue —(Color by De Luxe)— (CinemaScope). (515) DAKOTA LIL—W— George Montgomery, ALorle Windsor, Rod Cameron— Reissue hot the angles— 88m.— tee Feb. 9 issue— (Reissue). (542) DEEP BLUE SEA, THE-ROMD-Yivien Leigh, Kenneth More, Emiyn Williams— Well-made dramatic import— 99m. —see Oct. 5 issue— Leg.: B— (Color by DeLuxe)— (Gne- maScope)— (Made in England). (527) DEVIL'S HARBOR-MD-Richard Arlen, Greta Gynt, Don- old Houston- For the duallers— 71m.— see D^ 89 issue— (English-made). (429) GIRL IN THE RED VELVET SWING, THE-BID-Farley Granger, Ray Milland, Joan Collins— Smooth, enter¬ taining entry— 109m.— see Oct. 19 issue— (Color by DeLuxe)— (CinemaScope). (524) HOUSE OF BAMBOO-MD-Robert Ryan, Robert Stock, Shirley Yamaguchi, Cameron Mitchell— Highly inter¬ esting meller— 102m.— see July 13 issue— (Color by DeLuxe)—(CinemaScope)— (Filmed in Japan). (516) HOW TO BE VERY, VERY POPULAR-F-Betty Grable, Sheree North, Robert Cummings, Charles Coburn— Farce has angles for the selling— 89m.— see July 27 issue— Leg.! ^(Color by DeLuxe)— (GnemaScope). (518) LEFT HAND OF GOD, THE— D— Humphrey Bogart, Gene Tierney, Lee J. Cobb, Agnes Moorehead— Interesting entry has angles to sell— 87m.— see Sept. 7 issue— (Color by DeLuxe)— (CinemaScope). (520) LIFE IN THE BALANCE, A-MD-Ricardo ALontalban, Anne ^ncroft, Lee Marvin— Satisfactory programmer— 74m. —see Jon. 26 issue— (Made in Mexico). (506) LIVING SWAMP, THE— DOC— Nature in the Okefenokee Swamp— Satisfactory featurette — 33m.— see July 27 issue— (Color by DeLuxe)— (CinemaScope) (512) LOVE IS A MANY SPLENDORED THING-D-William Hol¬ den, Jennifer Jones, Torin Thatcher— Well-made ro¬ mantic drama for better returns— 102m.— see Aug. 24 issue— Leg.! B— (Color by DeLuxe)— (CinemaScope) —(Filmed in Hong Kong). (521) MAGNIFICENT MATADOR, THE-D-Maureen O'Hara, Anthony Quinn, Thomas Gomez— Entry has angles— 94m.— see June 1 Issue— Leg. i B— (Eastman Color)— (CinemaScope). (513) MAN CALLED PETER, A-BID-Richard Todd, Jean Peters. Marjorie Rambeau— Highly inspirational film will need selling— 119m.— see April 9 issue— (Color by Deluxe)- (CinemaScope). (509) NIGHtMARE ALLEY— D— Tyrone Power, Joan Blondell. Coleen Gray— Cast should help reissue of carnival life— 111m.— see Oct. 5 issue— (Reissue). (546) OTHER WOMAN, THE— D— Hugo Haas, Cleo Moore, Lmce Fuller— Okeh programmer for the duallere-^lm.— see Jan. 12 issue. (430) OUTLAW'S DAUGHTER, THE-W-JIm Davis, Kelly Ryan, Bill Williams— For the lower half— 75m.— see De& 1 issue— (Color). (427) PRINCE OF PlAYERS—BID— Richard Burton, Maggie Mc¬ Namara, John Derek— Quality drama calls for special handling— 102m.— see Jan. 12 issue— (Color by Deluxe)- (CinemaScope). (502) RACERS, THE— MD-Kirk Douglas, Bello Darvi, Gilbert Roland— Entertaining entpr— 95m.— see Feb. 9 issue —(Color by De Luxe)— (CinemaScope)— Leg.i B. (505) RAID, THE— MO— Van Heflin, Anne Bancrcrft, Richard Boone— Okeh Gvil War action moHer-^m.— see Juiy 28 issue— (Technicolor). (408) SEVEN CITIES OF GOLD-MD-Richard Egan, Anthony Quinn, Michael Rennie, Rita Moreno— Well made, interesting adventure yarn— 103m.— see Sept. 21 issue —(Color by DeLuxe)— (GnemaScope). (522) SEVEN YEAR ITCH, THE-C-Marilyn Monroe, Tom Ewell, Evelyn Keyes— Highly amusing comedy should do better butinose— 105m.— eee June 15 issue— Leg.t B— (Color by De Luxe)— (CinemaScope). (517) SOLDIER OF FORTUNE-MD-Clark Gable, Susan Hoy- ward, Michael Rennie— Adventure yarn has high potential— 96m.— see June 1 issue— Leg.i B— (Color by Deluxe)- (CinemaScope)— (Made in Hong Kong). (514) TALL MEN, THE—OD— Clark Gable, Jane Russell, Robert Ryan— High rating entry— 122m.— see Oct, 5 issue— Leg.! B— (Color by Deluxe)- (GnemoScope). (523) THAT LADY— MD— Olivia DeHavilland, Gilbert Roland. Francoise Rosey, Dennis Price— Costume meller will need plenty of push— 100m.— see June 1 issue— (Print by Technicolor)— (GnemaScope)— (Made in Spain). (504) THERE'S NO BUSINESS LIKE SHOW BUSINESS-MU- Ethel Merman, Donald O'Connor, Marilyn Monroe, Dan Dailey, Johnnie Ray, Mitzl Gaynor— Colorful musical Is headed for better grosses— 117m.— see Dec. 15 issue— Leg.! B— (Color by Deluxe)— (Cinema¬ Scope). (426) THIEVE'S HIGHWAY-MD-Richard Conte, Valentine Cor- tesa, Lee J. Cobb— Good trucking meller— 94m.— see Oct. 5 issue— Leg.! B— (Reissue). (545) TWELVE O'CLOCK HIGH - MD - Gregory Peek, Hugh Marlowe, Gary Merrill— The Peck name should help wor reissue— 131 V2m.— see Jan. 12 issue. (540) UNTAMED— AD— Tyrone Power, Susan Havward, Richard Egan— Colorful entry has names and angles— 111m. —see March 9 issue— Leg.i B— (Color by Deluxe)- (CinemaScope). (507) VIEW FROM POMPEY'S HEAD, THE-D-Richard Egan, Dana Wynter, Cameron Mitchell— Highly interesting filmization of the best seller— 97m.— see Nov. 2 issue —Leg.: B— (Color by Deluxe)- (CinemaScope). (525) VIOLENT SATURDAY-MD-VIctor Mature, Richard Egon, Virginia Leith— Gangster entry has names and punch —90m.— see April 20 issue— Leg.i B— (Color by De¬ luxe)— (CinemaScope). (510) VIRGIN QUEEN, THE-HISD-Bette Davis. Richord Todd, Joan Collins, Jay Robinson— Highly^ interesting entry —92m.— see Aug. 10 issue— (Color by Deluxe)— (GnemoScope). (519) WHITE FEATHER - OMD - Robert Wagner, John Lund, Debra Paget— Well-made Indian yarn— 102m.— see Feb. 23 issue— (Print by Technicolor)— (CinemaScope). (503) TO BE REVIEWED OR IN PRODUCTION BOnOM OF THE BOHLE-Von Johnson, Joseph Cotton, Margaret Hayes— (Color)— (CinemaScope). CAROUSEL— Gordon MacRae, Shirley Jones, Cameron Mitchell— (Color)— (CinemaScope). GOOD MORNING MISS DOVE-Jennifer Jones, Robert Stack— 107m.— (Color by Deluxe)— (CinemaScope). (528) KING AND I, THE— Deborah Kerr, Yul Brynner, Dorothy Dandridge — (GnemoScope). LIEUTENANT WORE SKIRTS, THE-Tom Ewell, Sheree North, Rita Moreno— (Color)— (CinemaScope). LOVER BOY— Gerard Philipe, Valerie Hobson, Joan Greenwood— 85m.— Leg.! B— (English-made). (526) OASIS— Michele Morgan, Cornell Borchers— (CinemaSrape) —(Made in Europe). ON THE THRESHOLD OF SPACE-Guy Madison, Virginia Leith— (Color)— (CinemaScope). RAINS OF RANCHIPUR— Lena Turner, Fred MacMurray, Michael Rennie, Eugenie Leontovich— (Color)— (Cine- moScope). United Artists BATTLE TAXI— MI>— Sterling Hayden, Arthur Franz, Mar¬ shall Thompson— Okeh programmer— 82m.— see Jon. 12 issue — (Tors-Arthur)— (1.75-1). BEACHCOMBEI^ THE — CD-^lynis Johns, Robert Newton, Donald Sinden — Amusing import for art and specialty spots— 82m.— see Jan. 26 issue— (Technicolor)— (Eng¬ lish-made)— (Rank)— (1.66 to 1). BIG BLUFF, THE— D— John Bromfiled, Martha Vickers, Robert Hutton— Routine lower half entry— 70m.— see July 27 issue— Leg.! B— (Wilder). BIG HOUSE U. S. A- — MD— Broderick Crawford, Ralph Meeker, Randy Farr— Okeh programmer— 82m.— see March 23 issue— Leg.i B— (Schenck). BIG KNIFE, THE— D— Jack Palance, Ida Lupino, Wendell Corey, Shelley Winters— Powerful, absorbing drama about Hollywood will command wide attention— 111m.— see Sept. 21 issue— Leg.: B— (Aldrich). BLACK TUESDAY — A\0— Edward G. Robinson, Peter Groves, Jean Parker— Okeh programmer— 80m.— see Dec. 29 issue— Leg.! B— (Goldstein)— (1.85-1). BREAK TO FREEDOM— D— Anthony Steel, Jack Warner, Robert BeaHy— Okeh entiy for the art spots— 88m.— see July 27 issue— (English-made)— (Angel)— (1.6^1). BULLET FOR JOEY, A-MD-Edward G. Robinson, George Raft, Audrey Totter— Okeh programmer— 85m.— see April 9 issue — (Bischoif-Diamond)— (1.85-1). CANYON CROSSROADS-MD-Richard Basehart, Phyllis Kirk, Stephen Elliot— Okeh programmer— 83m.— see March 23 issue— (Joyce-Werker)— (1.75-1). DESERT SANDS-MD-Ralph Meeker, J. Carrol Naish, John Smith— Okeh programmer— 87m.— see Aug. 24 issue— (Technicolor)— (SuperScope)— (Bel-Air). DIAMOND WIZARD, THE- MD — Dennis O'Keefe, Margaret Sheridan, Philip Friend— Routine programmer will fit into the duallers— 83m.— see July Issue— ( Eng I ish-made)— (Pa I los)— ( 1 .66- 1 ) , FORT YUA4A— OMD— Peter Graves, Joan Vohs, John Hudson— Okay lower half entry— 78m.— see Oct. 19 issue— leg.! B— (Technicolor)— (Bel-Air). GENTLEMEN MARRY BRUNEHES-MUC-Jane Russell, Jeanne Crain, Alan Young, Scott Brady— Musical has curves and angles— 97m.— see Sept. 21 issue— (Techni¬ color) — (CinemaScope) — (Made in Europe) — (Sale- _ Waterfield). GOOD DIE YOUNG, THE — D— Laurence Harvey, Gloria Grahame, Richard Basehart— Interesting dramcr— 100m.— see Jan. 26 Issue— (English-made)—(Remus). KENTUCKIAN, THE — MD — Burt Lancaster, Dianne Foster, Dianna Lynn, John Meintire — Interesting melodrama —104m.— see July 27 issue— Leg.! 8— (Print by Tech¬ nicolor)— (CinemaScope)— (Hecht-Lancaster). KILLER'S KISS— MD— Frank Silvera, Jamie Smith, Irene Kane— For the lower half— 67m.— see Oct. 5 issue— . Leg.: B— (Kubrick-Bousel). KISS ME DEADIY—MYMD— Ralph Meeker, Maxine Cooper, Paul Stewart— Mickey Spillane entry has angles— 105m.— see May 4 issue— Leg.: B— (Parklane). MALTA STORY-HISMD-Alec Guiness, Jack Hawkins, Muriel Pavlow— High rating for the art and specialty houses— 98mh.— see July 28 Issue— (English-made)— (Rank)-(1.66-11 MAN WiTH THE GUN-W-Robert Mitchum, Jan Sterling, Henry Hull— Well-made interesting entry— 83m.— see Oct. 19 issue— (Goldwyn, Jr.). MAN WHO LOVED REDHEADS, THE-ROMC-Moira Shearer, John Justin, Roland Culver— For the art and specialty spots— 89m.— see July 27 issue— Leg.i B— (Eastman Color)— (Print by Technicilor)— (Lopert). MARTY— D— Ernest Borgnine, Betsy Blair, Esther Minciotti High rating heartwarming drama— 89m.— See April 6 issue— (Hecht-Lancaster). NAKED STREET, THE-MD-Farley Granger, Anthofiy Quinn, Anne Bancroft— Satisfactory program entry— 84m.— see Aug. 24 issue— (Small). NIGHT OF THE HUNTER, THE-D-Robert Mitchum, Shelley Winters, Lillian Gish— Entry based on best-selling book needs selling— 93m.— see July 27 issue— Leg.: B —(Gregory)— (1 .85-1 ). NOT AS A STRANGER— D— Olivia de Havilland, Robert A6itchum, Frank Sinatra, Gloria Grahame— Highly touted filmization of popular best-seller should ^nd up in the better money— 135m.— see June 29 Issue— Leg.! B— (Kramer). OTHELLO— D— Orson Welles, Susanne Cloutier, Michael MacLiammoire— Shakespeare work for the art and speciality houses— 92m.— see June 15 issue— (Made in Italy)— (Welles). MOTION PICTURE EXHIBITOR PURPLE PLAIN, THE-MD-Gregory Peck, Win Min Than, Bernard Lee— Well made interesting entry— 100m.— see April 6 issue — (Filmed in Burma)— (Technicolor)— (Bryan). ROBBER'S ROOST— W— George Montgomery, Richard Boone, Sylvia Findley— Okeh western— 82m.— see May 18 issue — Leg.: B — (Eastman Color)— (Goldstein-Jacks). ROMEO AND JULIET — D— Laurence Harvey, Susan Shen- tall. Flora Robson— High rating classical drama— 140m.— see Dec. 29 issue— (Technicolor)— (1.66-1 )— (Filmed in England and Italy)— (Rank). SABAKA—MD— Boris Karloff, Nino Marcel, Victor Jory, June Foray— For the lower half or art spots— 74m.— see Feb. 9 issue— (Technicolor)— (Made in India)— (Ferrin)-(1.75-1). SEA SHALL NOT HAVE THEM, THE-MD-Michael Red¬ grave, Dirk Bogarde, Nigel Patrick— Fair entry for the art and specialty spots— 91m.— (English-made)— (1-66-1)-(Angel). SHADOW OF THE EAGLE-MD-Richard Greene, Valentina Cortesa, Binnie Barnes— Mediocre lower half entry— 93m.— see Sept. 7 issue— (Made in England and Italy)— (Valiant). STRANGER ON HORSEBACK-OMD-Joel McCrea, Miro¬ slava, Kevin McCarthy— Good program enrty— 66m. —see March 9 issue — (1.85-1)— (Ansco Color)— (Gold¬ stein). SUMMERTIME— ROMD— Katherine Hepburn, Rossano Braz¬ zi, Isa Miranda— Stage ploy filmization has angles - 99m. — see June 15 issue — Leg.: B — (Eastman Color)— (Print by Technicolor)- (Made in Italy)— (Lo¬ pert). TIGER AND THE FLAME, THE-MD-Mehtab, Sohrab Modi, Mubarak— Interesting meller for the art spots— 97m. —see May 18 issue— (Technicolor)— (Indian-made)— (Modi). TOP OF THE WORID—MD— Frank Lovejoy, Evelyn Keyes, Dale Robertson— Fair programmer— 90m.— see May 4 issue— Leg.! B— (Baird-Foster). VERA CRUZ-OMD— Gary Cooper, Burt Lancaster, Denise Darcel— Action packed meller has much to offer— 94m.— see Jan. 12 issue (SuperScope)— (Technicolor) —(Made In Mexico)— Leg.i B— (Hecht-Lancaster). VICTORY AT SEA— DOC— Well-made documentary— Wm.— see June 2 Issue— (Salomon). WHITE ORCHID, THE-MD-William Lundigan, Peggie Castle, Armando Silvestre— Okeh for the duallers— 81m.— see Dec. 15 issue— (Color)— (LeBorg)— 1.85-1). TO BE REVIEWED OR IN PRODUCTION ALEXANDER THE GREAT— Richard Burton, Fredric March, Claire Bloom, Danielle Darrieux— (Technicolor)— (Cine¬ maScope) — ( Rossen). AMBASSADOR'S DAUGHTER, THE-Olivia de Havilland, John Forsythe, Myrna Loy— (Eastman Color)— (Cinema¬ Scope)— (Made in France) — (Krasna). BANDIDO— Robert Mitchum, Ursula Thiess, Gilbert Roland, Zachary Scott — (Eastman Color) — (CinemaScope)— (Made in Mexico). BED OF FEAR— Sterling Hayden, Vince Edwards, Marie Windsor— (Harris-Kubrick). BEAST OF HOLLOW MOUNTAIN, THE-Guy Madison, Patricia Medina, Carlos Rivas— (Eastman Color)— (CinemaScope) — (Made in Mexico)— (Nassour). BROKEN STAR, THE-Howard Duff, Lita Baron, Bill Wil¬ liams— (Bel-Air). COMANCHE— Dana Andrews, Nestor Paiva— (Eastman Color)— (CinemaScope)— (Made in Mexico)— (Krueger). CRIME AGAINST JOE, THE— John Bromfleld, Julie London -(Bel-Air). FOREIGN INTRIGUE— Robert Mitchum, Genevieve Page (Eastman Color)— (Made in France)— (Reynolds). FRONTIER SCOUT— Tony Martin, Peggie Castle, John Bromfleld— (Color by Deluxe)— (Bel-Air). GHOST TOWN— Marian Carr, Kent Taylor— (Sunrise). HUK— George Montgomery, Mona Freeman— (Made In The Philippines)— (Pan Pacific). INDIAN FIGHtER, THE— Kirk Douglas, Walter Matthau, Elsa Martinelli— (Color)— (CinemaScope)— (Bryna). JOHNNY CONCHO— Frank Sinatra, Gloria Vanderbilt. KILLER IS LOOSE THE— Joseph Cotton, Rhonda Fleming, Wendell Corey— (Crown). KISS BEFORE DYING, A-Robert Wagner, Jeffrey Hunter, Virginia Leith — (Eastman Color) — (CinemaScope) — (Crown). LAST MAN IN THE WAGON MOUND, THE-Clark Gable — (Russ-Field). LET'S MAKE UP— Errol Flynn, Anna Neagle, David Farrar —(Eastman Color)— (Wilcox). MAN WITH THE GOLDEN ARM, THE-Frank Sinatra, Eleanor Parker, Kim Novak— (Preminger). NIGHTMARE— Edward G. Robinson, Kevin McCarthy, Connie Russell— (Pine-Thomas). RICHARD III— Laurence Olivier, John Gielgud, Ralph Richardson, Claire Bloom— (Technicolor)— (VistaVision) —(Made in England)— (Lopert). STAR OF INDIA-Cornel Wilde, Jean WalIace-(Techni- color)— (Stross). RUN FOR THE SUN— Richard Widmark, Leo Genn, Jane Greer— (Eastman Color)— (CinemaScope)— (Made in Mexico)— (Russ-Field). STORM FEAR— Cornel Wilde, Dan Duryea, Jean Wallace -(Theodora). THREE BAD SISTERS-John Bronfield, Marla English, Kath¬ leen Hughes, Sara Shane— (Bel-Air). TOP GUN— Sterling Hayden, Karin Booth, William Bishop —(Fame). TRAPEZE— Burt Lancaster, Gina Lollobrigida, Tony Curtis —(Eastman Color)— (CinemaScope)— (Made in France) — (Hecht- Lancaster). WHILE THE CITY SLEEPS— Dana Andrews, Rhonda Flem¬ ing, Ida Lupino, George Sanders— (Friedlob). WRITTEN ON THE WIND-Rock Hudson, Lauren Bacall, . Robert Stack— (Technicolor). j Universal-International (1954-55 releases from 501) ABBOn AND COSTELLO MEET THE KEYSTONE KOPS-C —Bud Abbott, Lou Costello, Lynn Bari— Satisfactory : Abbott and Costello entry— 79m.— see Jan. 26 issue. < (513) I NOVEMBER 23, 1955 j THE CHECK-UP Servisection 5 ABBOn AND COSTELLO MEET THE MUMMY-F-Bud Abbott, Loo Costello, Marie Windsor— For the juveniles and A and C fans— 79m. — see May 4 issue. (526) AIN'T MISBEHAVIN'— CMU— Rory Calhoun, Piper Laurie, Jack Carson— Fair programmer- SlVim.- see June 1 issue— Leg.! B— (Technicolor). (529) ALL THAT HEAVEN ALLOWS-ROMD-Jane Wyman, Rock Hudson, Agnes Moorehead, Conrad Nagel— Well- made romantic drama— 89m. — see Nov. 2 issue — (Print by Technicolor). (5609) CAPTAIN LIGHTFOOT— MD— Rock Hudson, Barbara Rush, Jeff Morrow— Interesting costume meller— 91 '/am.- see Feb. 23 issue— (Print by Technicolor)— (Cinema- Scope)— (Made in Ireland) (514) CHIEF CRA2Y HORSE— OMD— Victor Mature, Susan Ball, John Lund— Satisfactory Indian vs. cavalry action entry— 86m.— see Feb. 23 issue — (Print by Technicolor) —(Cinemascope) (517) CULT OF THE COBRA— MD— Faith Domergue, Richard Long, Marshall Thompson— Satisfactory horror show for the program— 82m.— see March 23 issue. (536) DESTRY— OMD— Audie Murphy, Mari Blanchard, Lyle Bettger— Remake has the angles for exploitation— 95m.— see Dec. 15 issue— (Technicolor)— Leg.: B (508) FAR COUNTRY, THE— MO— James Stewart, Ruth Roman, Corinne Calvet— Good outdoor action entry hat angles— 97m.— see Jan. 26 issue— (Technicolor). (511) FEMALE ON THE BEACH— D— Joan Crawford, Jeff Chand¬ ler, Jan Sterling— Good suspense drama— 97m.— see July 27 issue— Leg.! B. (536) FOUR GUNS TO THE BORDER-OD-Rory Calhoun, Col¬ leen Miller, George Nader— Okeh programmer— 82y2m.— see Sept. 22 issue— Leg.: B— (Technicolor). (502) FOXFIRE— D— Jane Russell, Jeff Chandler, Dan Duryea— Interesting drama— 91 Vam.— see June 15 issue — Leg.: B— (Technicolor). (528) FRANCIS IN THE NAVY-F-Donald O'Connor, Martha Hyer, Jim Backus— Average series entry— 80m.— see July 13 issue. (534) HOLD BACK TOMORROW-D-Cleo Moore, John Agar, Frank deKova— Programmer for the lower half— 75m.— see Oct. 19 issue. (5603) JOHNNY STOOL PIGEON-MD-Howard Duff, Shelley Winters, Dan Duryea— Names should help reissue— 74V2m.— see Nov. 16 issue— (Re-release). (700) KISS OF FIRE— MD— Jack Palance, Barbara Rush, Rex Reason, Martha Hyer— Satisfactory programmer— 87m. —see Sept. 7 issue— (Technicolor). (538) KISS THE BLOOD OFF MY HANDS-MD-Joan Fontaine, Burt Lancaster, Robert Newton— Names should make the difference with this reissue — 79m.— see Nov. 16 issue— (Re-release). (581) LADY GODIVA—MD— Maureen O'Hara, George Nader, Rex Reason— Average programmer— 89m.— see Oct. 19 issue— (Print by Technicolor). (5601) LAND OF FURY— MD— Jack Hawkins, Glynis Johns, Noel Purcell— Okeh programmer or art house entry— 82m. —see March 9 issue (Print by Technicolor)— (Filmed in New Zealand)— (Rank) (509) LOOTERS, THE— MD— Roray Calhoun, Julie Adams, Ray Danton— Good programmer— 87m.— see April 20 issue. (524) MA AND PA KETTLE AT WAIKIKI-C-Marjorie Main, Percy Kilbride, Lori Nelson— Okeh series entry— 79m.— see March 9 issue. (519) MAN FROM BITTER RIDGE, THE-W-Lex Barker, Mara Corday, Stephen McNally— Okeh western— 80m.— see April 20 issue — (Eastman color). (525) MAN WITHOUT A STAR-OMD-Kirk Douglas, Jeanne Crain, Claire Trevor— Off-beat outdoor action entry has the angles— 89m.— see March 9 issue— (Techni¬ color). (520) NAKED DAWN, THE— D— Arthur Kennedy, Eugene Iglesias, Betta St. John— Can be slotted either in art spots or on lower half in regulation outlets— 82m.— see July 27 issue— Leg.! B— (Print by Technicolor}— (Made in Mexico). (5602) ONE DESIRE- D— Anne Baxter, Rock Hudson, Julie Adams —Drama will have most appeal for women— 94m.— see July 13 issue — (Technicolor). (532) PRIVATE WAR OF MAJOR BENSON, THE-CD-Charlton Heston, Julie Adams, William Demerest— High rating comedy drama has wide family appeal— 105m.— see July 13 issue— (Technicolor). (533) PURPLE MASK, THE— MD— Tony Curtis, Coleen Miller, Gene Barry — Satisfactory programmer — 82m. — see June 15 issue— (Technicolor)— (CinemaScope). (530) REVENGE OF THE CREATURE-MD-John Agar, Lori Nelson, John Bromfield— Meller has angles, especial! in 3-D— 82nl.— see March 23 issue. (3-D, 521), (2-D, 522). RUNNING WILD— MD— William Campbell, Mamie Van Doren, Keenan Wynn— Lower half entry- 81m.— see Nov. 16 issue— Leg.! B. (5604) SECOND GREATEST SEX, THE-MUC— Jeanne Crain, George Nader, Bert Lahr— Cute novelty has angles for the selling— 87m. — see Oct. 5 issue — Leg.: B — (Techni¬ color)— (CinemaScope). (5606) SHRIKE, THE— D— Jose Ferrer, June Allyson, Kendall Clark —Psychological drama has angles— 88m.— see May 18 issue. (535) SIX BRIDGES TO CROSS— MD— Tony Curtis, Julie Adams, George Nader— Okeh action meller— 96m.— see Jan. 26 issue— Leg.! B. (512) SMOKE SIGNAL— MD— Dana Andrews, Piper Laurie, Rex Reason— Okeh program meller— 88m.— see Feb. 9 is¬ sue— (Technicolor). (516) TARANTULA— MD— John Agar, Mara Corday, Leo G. Carroll— Good horror exploitation item— 80m.— see Nov. 16 issue. (5605) THIS ISLAND EARTH-SFD-Jeff Morrow, Faith Domer¬ gue, Rex Reason— Good programmer— 87m.— see April 6 issue— (Technicolor). (527) TO HELL AND BACK— BID— Audie Murphy, Marshall Thompson, Charles Drake — Well-made war film should have wide appeal— 106m. — see July 27 issue — (Print by Technicolor)— (CinemaScope). (539, CinemaScope)— (540, Standard) WEST OF ZANZIBAR-MD-Anthony Steel, Sheila Sim, Edric Connor — Import is okeh programmer — 84m. — see Dec. 15 issue— (English made in Africa)— (Techni¬ color). (^3) YELLOW MOUNTAIN, THE-MD-Lex Barker, Mala Powers, Howard Duff— Average programmer for the duallers— 78m.— see Dec. 1 issue — (Technicolor)— (2-1). (510) TO BE REVIEWED OR IN PRODUCTION APACHE AGENT— Audie Murphy, Piper Laurie— (Techni¬ color)— (CinemaScope). AWAY ALL BOATS— Jeff Chandler, George Nader, Julie Adams— (Technicolor)— (VistaVision)— (Made in the Virgin Islands). BACKLASH— Richard Widmark, Donna Reed— (Technicolor). BENNY GOODMAN STORY, THE-Steve Allen, Harry James, Gene Krupa, Donna Reed— (Technicolor). CONGO CROSSING— Virginia Mayo, George Nader, Peter Lorre— (Technicolor). CREATURE WALKS AMONG US, THE-Jeff Morrow, Rex Reason, Leigh Snowden. CRY INNOCENT— Merle Oberon, Lex Barker. DAY OF FURY, A— Dale Robertson, Jock Mahoney. GUN SHY— Jock Mahoney, Martha Hyer, Lyle Bettger. KETTLES IN THE OZARKS, THE— Marjorie Main, Arthur Hunnicut, Una Merkel. NEVER SAY GOODBYE— Rock Hudson, Cornell Borchers, George Sanders— (Technicolor). PILLARS OF THE SKY-Jeff Chandler, Dorothy Malone, Ward Bond— (Technicolor)— (CinemaScope). RAW EDGE— Yvonne DeCarlo, Rory Calhoun. RAWHIDE YEARS, THE— Tony Curtis, Colleen Miller. Arthur Kennedy— (Technicolor). RED SUNDOWN— Rory Calhoun, Martha Hyer, Dean Jogger. SPOILERS, THE-Jeff Chandler, Rory Calhoun, Anne Bax¬ ter— (Technicolor). SQUARE JUNGLE, THE— Tony Curtis, Pat Crowley, Ernest Borgnine. STAR IN THE DUST— John Agar, Mamie Van Doran— (Technicolor). THERE'S ALWAYS TOMORROW-Barbara Stanwyck, Fred MacMurray, Joan Bennett. TOY TIGER— Jeff Chandler, Laraine Day, Tim Hovey— (Technicolor). WORLD IN MY CORNER— Audie Murphy, Barbara Rush, Jeff Morrow. r Warners (1954-55 releases from 401) BATTLE CRY— MD— Van Heflin, Aldo Ray, Mona Freeman High rating Marine yarn— 148m.— see Feb. 9 issue— WarnerColor)— (CinemaScope). (41 1 ) BIG SLEEP, THE — MYMD — Hupmphrey Bogart, Lauren Bacall, Martha Vickers— Reissues has names— 114m.— see Dec. 1 issue. (407) BLOOD ALLEY— MD— John Wayne, Lauren Bacall, Paul Fix —Adventure yarn has angles to sell— 1 15m.— see Sept. 21 issue— Leg.! B — (WarnerColor)— (CinemaScope). (502) DAM BUSTERS, THE-MD-Richard Todd, Michael Red¬ grave, Ursulo Jeans— Highly interesting war entry— T02m.— see Juno 29 issue— (English-made). (420) EAST OF EDEN—D— Julie Harris, James Dean, Raymond Massey— High rating drama— 1 15m.— see Feb. 23 issue— (WarnerColor)— (Print by Technicolor)— (Cine¬ maScope. (414) I DIED A THOUSAND TIMES-MD-Jack Palance, Shelley Winters, Lori Nelson— Interesting meller has angles— 109m.— see Oct. 19 issue— (WarnerColor)— (Cinema¬ Scope). (505) ILLEGAL— D— Edward G. Robinson, Nina Foch, Hugh Mar¬ lowe — Programmer has the angles— 88m.— see Sept. 7 issue. (503) JUMP INTO HELL— ACD— Jack Sernas, Kurt Kasznar, Arnold Moss— Rugged war entry should do okeh in action spots as programmer— 93m.— see April 6 issue. (410) LAND OF THE PHAJLAOHS-HISD-Jack Hawkins, Joan Collins, Dewey Martin, Luisa Boni— Highly interest¬ ing entry — 105m. — see June 29 issue — Leg.: B— (WarnerColor) — (Print by Technicolor) — (Cinema¬ Scope)— (English-made)— (Filmed in Egypt and Italy). (419) McCONNELL STORY, THE-BID-Alan Ladd, June Ally- son, James Whitmore— Names will help average service biography — 107m. — see Sept. 7 issue — (WarnerColor)— (CinemaScope). (501) MISTER ROBERTS— C— Henry Fonda, James Cagney, Jack Lemmon— High rating— 123m.— see June 1 issue— Leg.: B— (WarnerColor)— (CinemaScope). (41 8) NEW YORK CONFIDENTIAL-MD-Broderick Crawford, Richard Conte, Marilyn Maxwell— Okeh program entry— 87m.— see Feb. 23 issue— Leg.: B. (413) PETE KELLY'S BLUES-DMU-Jack Webb, Janet Leigh, Edmond O'Brien— Highly entertaining jazz age melo¬ drama— 95m.— see Aug. 10 issue— Leg.! B — Warner¬ Color)— (Print by Technicolor)— (CinemaScope). (421) REBEL WITHOUT A CAUSE-D-James Dean, Natalie Wood, Jim Backus— Engrossing drama of juvenile delinquency should hit the better money— 111m. — see Nov. 2 issue— (WarnerColor)— (CinemaScope). (504) SARATOGA TRUNK— CD— Gary Cooper, Ingrid Bergman, John Warburton— Names should help reissue— 135m. —see Dec. 1 issue. (406) SEA CHASE, THE— MD— John Wayne, Lana Turner, Tab Hunter— Interesting meller has names and entertain¬ ment angles— 1 18m.— see May 18 Issue— Leg. i B— (WarnerColor)— (CinemaScope). (41 6) SILVER CHALICE, THE-MD-Virginia Mayo, Pier Angeli, Jack Palance— Highly Interesting entry— 137m.— see Dec. 29 issue — (WarnerColor) — (CinemaScope). (408). SINCERELY YOURS— DMU—Liberace, Joanne Dru, Dorothy Malone — Fine entry for the femme trade — 115m.— see Nov. 2 issue— (WarnerColor). (506) STRANGE LADY IN TOWN— MD— Greer Garson, Dana Andrews, Cameron Mitchell— Entertaining entry needs saies push— 112m.— see Apr. 20 issue— (WarnerColor) — (CinemaScope). (415) TALL MAN RIDING— W— Randolph Scott, Dorothy Malone, Peggie Castle— Okey western— 83m.— see May 18 issue— (WarnerColor). (417) UNCHAINED— MD— Elroy Hirsch, Barbara Hale, Chester Morris— Well made programmer— 75m.— see Feb. 9 issue. (412) YOUNG AT HEART— ROMD— Doris Day, Frank Sinatra, Gig Young— Entertaining entry headed for better returns— 1 17m.— see Dec. 29 issue— (Technicolor)— (1.85-1). (409) TO BE REVIEWED OR IN PRODUCTION ANIMAL WORLD, THE— Irwin Allen nature documentary— (Technicolor). BAD SEED, THE— Nancy Kelly, Patty McCormack, William . Hopper. COURT MARTIAL OF BILLY MITCHELL, THE-Gary Cooper, Ralph Bellamy— (Technicolor)— (CinemaScope). (507) CRY IN THE NIGHT, A-Edmond O'Brien, Natalie Wood, Brian Donlevy. DARKEST HOUR, THE— Alan Ladd, Joanne Dru, Edward G. Robinson— (WarnerColor)— (CinemaScope). GIANT— Elizabeth Taylor, Rock Hudson, James Dean— (WarnerColor). GOODBYE, MY LADY-Walter Brennan, Brandon de Wilde, Phil Harris. HELEN OF TROY— Rosanna Podesta, Jacques Sernas, Sir Cedric Hardwicke — (WarnerColor) — (CinemaScope)— (Made in Italy). MIRACLE IN THE RAIN— Van Johnson, Jane Wyman. MOBY DICK— Gregory Peck, Leo Genn, Richard Basehart — (Technicolor)— (CinemaScope) — (Made in Wales), OLD MAN AND THE SEA, THE-Spencer Tracy-(Warner Color)— (CinemaScope)— (Made in Cuba). RIVER CHANGES, THE-Rosanna Rory, Harold Marish- (Made in Germany). SEARCHERS, THE— John Wayne, Jeffrey Hunter, Vera Miles— (Color)— (VistaVision). SERENADE— Mario Lanza, Joan Fontaine, Vincent Price— (WarnerColor)— (Made in Mexico). SEVEN MEN FROM NOW-Randolph Scott, Gail Russell, Lee Mervin. SPIRIt of ST. LOUIS, THE— James Stewart— (Warner Color) —(CinemaScope)— (Made in France). TARGET ZERO— Richard Conte, Peggy Castle. (508) Miscellaneous (Dtatributera oddrMSM will b« furnished cm requeeti APACHE WOMAN— W— Lloyd Bridges, Joan Taylor, Lance Fuller— Action programmer for the lower half— 83m.— see Nov. 2 issue— (Pathe Color)— (American Releasing). BEAST WITH 1,000,000 EYES, THE-MD-Paul Birch, Loma Thayer, Dona Cole— For the lower half— 78m.— see Nov. 16 issue— (American Releasing). BLONDE PICK-UP, THE— Exploitation film for the duallers • — 57m.— see April 6 issue— (Globe Roadshows). BREVITIES OF 1955— BUR— Fair Negro burlesque entry— 52m.— see Aug. 10 issue — (Union). BURLESQUE FOLLIES— BUR— Satisfactory for burlesque spots— 57m.— see June 29 issue— (Exclusive). CINERAMA HOLIDAY-NOV-Betty and John Marsh; Beatrice and Fred Troller— Highly ottrartive second Cinerama novelty— 1 19m.— see Feb. 23 issue (Tech¬ nicolor)— (Cinerama)— (Stanley-Warner Cinerama). DAY OF TRIUMPH— RD— Lee J. Cobb, Joanne Dru, James Griffith— Well made religious drama with special or limited appeal- 110m.— see Dec. 29 issue— (East¬ man Color) — (Schaefer). DEATH TIDE— MD— For the lower half— 69m.— see March 23 issue— (Beverly). DESPERATE WOMEN, THE-MD-Abortion racket film can be exploited— 67m.— see Dec. 29 issue— Leg.: C— (Newman). FAST AND THE FURIOUS, THE-MD-John Ireland, Dorothy Malone, Bruce Carlisle— For action spots and duallers— 72ra.— see Dec. 1 Issue— (American Releasing Corp.). FIVE GUNS WEST— W— John Lund, Dorothy Malone, Touch Connors— Better than average western— 78m.— see May 4 issue— (PatheColor)— (American Releasing Corp.). FURY IN PARADISE— MD— For the lower half— 77m.— see Oct. 5 issue— (Eastman Color by Pathe)— (Made in Mexico)— (Gibralter). GANGBUSTERS— MD— Okeh for the programmers— 78m.— see Jan. 26 issue— Leg.: B— (Visual Drama). JAIL BAIT— MD— For the lower half— 70m.— see Jan. 12 issue — (Howco). LIFE AT STAKE, A— MD— Angela Lansbury, Keith Andes, Douglass Dumbrille — For the lower half— 78m.— see Aug. 24— issue— (Gibraltar). MAMBO BURLESK— BUR— Satisfactory for burlesque spots —52m.— see Juno 1 issue — (Mishkin). MAU MAU— DOC— Well-made documentary with angles— 53m.— see July 27 issue— (Color)— (Filmed in Kenya) —(Brenner). MURDER IN VILLA CAPRI— MD-Mediocore lower half filler— 68m.— see June 15 issue— (Screen Guild). NAKED AMAZON— DOC— Interesting documentary— 70m. —see June 29 issue— Leg.: B— (Times). NAUGHTY NEW ORLEANS-MUC-Satisfactory entiy for spots that can play it— 63m.— see May 18 issue— (Eastman color)— (Union). OKLAHOMA!— MU— Gordon MacRae, Shirley^ Jones, Char¬ lotte Greenwood— High rating entertainment— 143m. —see Oct. 19 issue— Leg.: B — (Eastman Color)— (Todd- AO) — (Magna-Todd-AO). OPEN SECRET— MD— John Ireland, Jane Randolph— For the lower half — 67m.— see June 15 issue— (Marathon). OUTLAW TREASURE-W-Mediocre western-67m.— see July 27 issue — (American Releasing). NOVEMBER 23, 1955 MOTION PICTURE EXHIBITOR Servisecfion 6 THE CHECK-UP ROCK 'N' ROLL R£VUE-MU-Duke Ellington and his Band, Nat "King" Cole, Leonard Darnell, Dinah Washington— Names will help this in Negro spots— 70m.— see Oct. 5. issue— (Kaleidoscopic WonderColor) —(Studio). STRIPS AROUND THE WORLD-BUR-Satisfactory for bur¬ lesque spots— 55m.— see July 27 issue— (Mishkin). TEASERAAAA— BUR— Okeh exploitation burlesque entry— 69m.— see Jan. 26 issue— (Eastman color)— (Beautiful). THIS IS YOUR ARMY-DOC-Produced by Movietonews and U. S. Army— Interesting decoumentary on U. S. army— 55(n.— see Dee. 29 issue— (Technicolor)— (re¬ leased by various -distributors in exchange areas as a public service). WEDDING NIGHT FROLICS-BUR-Lili St. Cyr-Fair bur¬ lesque entry— 66m.— Partly in color— (Union). English Films APPOINTMENT IN LONDON-MD-Dirk Bogarde-Fair entry of British Air Force— 96m.— see June 29 issue— (English-made) — (Associated Artists). BELLES OF ST. TRINIAN'S, THE-C-Alstair Sim-Okeh import for art and specialty spots— 90m.— see Feb. 9 issue— Leg.: B— (English-made)— (Associated Artists). CHANCE MEETING— D—Odile Versois— Interesting pro¬ grammer for English spots— 94m.— see May 18 issue— (English-made)— (Pacemaker). COURT WlARTIAL- D--David Niven, Margaret Leighton- Well made and highly interesting item for the art and specialty spots— 101m.— see Aug. 10 issue— Leg.: B— (Kingsley International). DEVIL GIRL FROM MARS— SFD— Science-fiction import for the lower half— 77m.— April 6 issue— (English-made)— (Spartan). EDGE OF DIVORCE— D— Valerie Hobson— Dreary domestic drama for the ort houses— 83m.— see July 28 issue— (English-made)— (Kingsley International). .EIGHT O'CLOCK WALK-MD-Richard Attenborough-For the. art and specialty houses— 87m.— see June 15 issue — (English-made)— (Associated Artists). FOR BETTER, FOR WORSE— C— Dirk Bogarde— Lightweight entry for art spots— 75m.— see Jan. 26 issue— (English- (made)— (Eastman color)— (Stratford). FRONT PAGE STORY— MD— Jack Hawkins— Fair meller for the art spots— 95m.— see May 18 issue (English made) — (Associated Artists). FUSS OVER FEATHERS— CD— Cute import for art spots— 84m.— see Jan. 26 issue— (English-made)— (Associated Artists). GREEN SCARF, THE— MYD— Michael Redgrave— Interesting entry for art and specialty spots— 96m.— see Jan. 26 issue — (English-made)— (Associated Artists). HEART OF THE MATTER, THE-D-Trevor Howard-For the art and class spots— 100m.— see Dec. 1 issue— (Made in Africa and England)— (Associated Artists). INSPECTOR CALLS, AN-D-Alastair Sim-Okeh entry for the art and class spots— 80m.— see Dec. 29 issue — (English-made)— (Associated Artists). INTRUDER, THE-MD-Jack Hawkins-Mildly interesting import— 84m.— see Feb. 23 issue — (English-made)— (Associated Artists). JOHN WESLEY— BID— Fair biography for the reiigious and art spots— 77m.— see Apr. 21 issue — (Eastman Color) — (English-made)— (Methodist Church-Rank). MIDNIGHT EPISODE-MYC-Staniey Holloway-Entertain¬ ing entry for the art spots— 78m.— see June 1 issue— (English-made)— (Fine Arts). PROFILE— MYMD— Import for the lower half or art spots— 65m.— see Dec. 29 issue — (English-made)— (American Feature Attractions). SCOTCH ON THE ROCKS— C— Comedy import for the art and specialty spots— 77m.— see July 28 issue — (English-made)— (Kingsley-International). TECKMAN MYSTERY, THE— MY— Margaret Leighton— Inter¬ esting programmer— 90m.— see Sept. 7 issue— (English- made)— (Associated Artists). THREE CASES OF MURDER-MD-Off beat three part melo¬ drama for art spots— 99m.— see May 18 issue — (English-made)— (Associated Artists). TO PARIS WITH LOVE-C-Alec Guinness, Odile Versois- Guinness draw makes this an art house natural with possibilities elsewhere — 78m.— see May 18 issue — (Technicolor)— (English-made)— (Continental). Foreign-Made (Distributors' addresses will be furnished on request) ASCENT TO HEAVEN-CD-Okeh Import for the art houses— 75m.— see July 28 issue— (Mexican-made)— (English titles)— (Class-Mohme). BALLET DE FRANCE— Ballet Feature — Import for the art houses— 83m.— see Oct. 19 issue— (French-made) — (English narration)— (Lewis). BED, THE— CD— Richard Todd, Jeanne Moreau, Martine Carol— Well made and highly exploitable import for the art spots— 101 m.— see Aug. 10 issue— Leg.: C —(English titles)— (Getz-Kingsley). COMPANIONS OF THE NIGHT-D-Adequate entry for the art houses- 94m.— see Dec. 29 issue— (French- made)— (English titles)— (Arlan). CRIMSON FLOWER, THE— CAR— Satisfactory for the art and Russian spots— 44m.— see July 28 issue— (Russian-made)— (English dialogue)— (Sovcolor)— (Art- kino). DESPERATE DECISION— D— Fair import for the art houses , —84m.— see Dec. 1 issue — (Made in France and Ireland)— (English dialogue)— (Times). DEVOTION— Fair import for art spots and those that play Russian- 101m.— see Sept. 7 issue— (Sovcolor)— (Rus¬ sian-made)— (English titles). DR. KNOCK— C— Louis Jouvet— Amusing import for the art spots— 102m.— see Nov. 30 issue— (French-made) —(English titles)— (Lewis). GAME OF LOVE, THE-D-One of the better imports- 108m.— see Feb. 9 issue— (French-made)— (English ■titles)— Leg.: C— (Times). GATE OF HELL— D— Machiko Kyo— Outstanding entry for the art spots— 89m.— See April 20 issue— (Japanese made)— (English titles)— (Eastman color)— (Harrison). GRAN VARIETA-CDMU-Vittorio De Sica-Okeh import for art spots— 102m.— see June 1 issue— (Italian- made)— (English titles)— (Color)— (Continental). GREAT ADVENTURE, THE-OD-Excellent import for the art spots— 75m.— see June 15 issue— (Swedish-made) (English narration)- (De Rochemont). HALF A CENTURY OF SONGS-MU-Silvana Pampanini. —Strictly for Italian audiences— 95m.— see Nov. 17 issue— (Ferraniacolor)— (Italian-made)— (English titles) (Continental). HAMIDO—MD— Import has selling angles and novelty— 122m.— see June 1 issue — (Egyptian-made)— (English title) — (Gould). HEARTBREAK RIDGE-DOC-Well-made Korean war docu¬ mentary for art spots— 86m.— see May 18 issue— (French made)— (English titles and narration)— (East¬ man color)— (Stereophonic sound and Perspectascope) —(Tudor). The Shorts Parade (Ratings; E— Excellent; G— Good; F— Fair;' B— Bad. Com¬ plete listings of the rest of the 1954-55 shorts product will be found on pages 4028, 4029, and 4030 of The Pink Section, another regular service of MOTION PICTURE EXHIBITOR. The number opposite each series designates the total announced by the company.— Ed.) o Z J 0 6C O O O JO 0) c • E P o c ^•2 i t: ■> • oc e.S Ola. P #. Columbia o Z • M o 7U0 7T40 7160 8120 8401 8402 8403 SERIALS (3) (1954-55) (Nov. 11) Riding With Buffalo Bill....F (Feb. 24) Black Arrow (reissue) . F (June 9) Adventures of Captain Africa . F (1955-56) (Sept. 22) The Sea Hound (reissue). .0 15ep. 3880 15ep. 3933 15ep. 3982 15ep. 4036 THE THREE STOOGES (8) (Sept. 1) Wham-Bam-Slam . F 16m. 4036 (Oct. 6) Hot Ice . F UVam. 4056 (Nov. 3) Blunder Boys . Two RmI COMiDllf ALL-STAR (6) 8411 (Sept. 15) One Spooky Night (Clyde) . F 8412 (Oct. 27) He Took A Powder (Quillen-Vernon) F 8413 (Nov. 24) Hook A Crook (Besser) .... 16m. 4035 17m. 4056 ASSORTED FAVORITE REPRINTS (6) 8421 (Sept. 8) Honeymoon Blues (Hugh Herbert) . F 17m. 4035 8422 (Nov. 10) The Jury Goes Round 'N' Round (Vague) . F 18m. 4064 8423 (Dec. 15) Should Husbands Marry? (Herbert) . COMEDY FAVORITE RI-RELEASES (6) 8431 (Oct. 13) Pardon My Lamp Chop (Schilling & Lane) . B 17m. 4064 8432 (Dec. 1) Radio Romeo (VonZell).... 8433 (Dec. 29) Wedlock Headlock (deRita) . CANDID MICROPHONES (6) (1954-55) (Reissues) 7551 (Sept. 23) Series 1, No. 1 . E 10m. 3843 7552 (Dec. 2) Series 1, No. 2 . E 10V'2m. 3894 7553 (Jem. 13) Series 1, No. 3 . 0 lOV^m. 3900 7554 (Mar. 3) Series 2, No. 1 . E 9m. 3934 7555 (June 2) Series 2, No. 2 . E 11m. 3995 (1955-56) 8551 (Sept. 15) Series 2, No. 3 . G IOV^m.4043 8552 (Dee. 8) Series 2, No. 4 . COLOR FAVORITES (15) (1954-55) (Technicolor) (Reissues) 7601 (Sept. 2) Imagination . E 8m. 3842 7602 (Oct. 7) Red Riding Hood Rides Again . O 7m. 3857 7603 (Nov. 4) AHunting Wo Won't Go .G TVam. 3866 7604 (Nov. 25) Gifts From the Air . G 7m. 3888 7605 (Dec. 9) Mysto Fox . F 7m. 3888 7606 (Jan. 6) Polar Playmates . F 7m. 3900 7607 (Feb. 3) Catnipped . 6 TVzm. 3919 7608 (Feb. 17) Unsure Runts . F 7V'2m. 3933 7609 (Mar. 10) River Ribber . ,JS 6m. 3947 7610 (Apr. 7) Treasure Jest . G OMzm. 3955 HILL 24 DOESN'T ANSWER-AD-Edward Mulhaire, Haya Hararit, Michdel Wager— Highly interesting, well made import— 100m.— see Nov. 30 issue — (Israeli- made)— (English Language)— (Continental). HIROSHIMA— DOC— Quality import for the art spots— 85m.— see June 15 issue— (Japanese-mads)—(English titles)— (Continental). HOLIDAY FOR HENRIETTA— C— Amusing import— 103m.— see Feb. 23 issue — (French-made)— (English titles)— Leg.: B— (Ardee). IMMORTAL CITY, THE-DOC-78m.-see March 9 Issue- (Technicolor) — (Italian-Made) — (BuenaVista through various franchise holders). IMPOSTER, THE— MD— Okeh Oriental import for the art houses— 89m.— see April 6 issue — (Jopanese-made) — (English titles)— (Brandon). KING OF THE CORAL SEA-MD-Chips Rafferty-Good programmer— 87m.— see July 27 issue— (Filmed in Australia)— (Realart). MERRY-GO-ROUND— CD— Fair import for art spots and German language houses— 100m.— see April 20 issue — (German made)— (English titles) — (Casino). NAKED HEART, THE— D— Michele Morgan, Kieron Moore, Francoise Rosay— Okeh for the art spots— 96m.— see March 9 issue— (Filmed in Canada)— (Associated Artists). NO WAY BACK— MD— Good import for the art spots— 87m. —see June 15 issue— (German-made)— (English titles) —(Fine Arts). ONE SUMMER OF HAPPINESS— D— Import con be exploited especially by art houses— 93m.— see Dec. 29 issue— Leg.: C— (Swedish-made)— (English titles)— (Times). PARIS INCIDENT— CD— Fine import for the art and class spots — 90m. — see July 28 issue — (French-made) — (English titles)— (Davis). PRINCESS CINDERELLA-FAN-Should appeal most to juvenile audiences— 72m.— see April 6 issue — (Italion- made)— (Dubbed in English)- (Carroll). SHEEP HAS FIVE LEGS, THE-CD-Fernandel-Highly amusing art house import— 95m.— see Aug. 24 issue— (French-made)— (English titles)— (United Motion Pic¬ ture Organization). SIDE STREET STORY— D—Toto— Good Italian import for the art spots— 84m.— see July 28 issue — (Italian-made) — (English titles)— (Burstyn). SINS OF POMPEII— COSMD-Micheline Prelie, George Marchal, Marcel Harrand— For exploitation spots and duellers— 70m.— see Oct. 5 issue — (Italian-made)— (Visual Drama). SKANDERBEG— HISD — Historical action drama for Russian spots— 95m.— see July 28 issue — (Russian-made)— (English titles)— (Sovcolor)— (Artkino). THIS MAN IS DANGEROUS-MD-Edward Constantine- Import for program— 81m.— see Aug. 24 issue— Leg.: B — (French-made)— (Dubbed in English)— (Fortune). TRUE AND THE FALSE, THE— D— Signe Hasso— Satisfactory import for art spots— 79m.— see Jan. 26 issue. (Swedish-made)— (English dialogue)— (Helene Davis). TRUE FRIENDS— CD — Routine Soviet import— 99m.— see Dec 29 issue— (Made in U.S.S.R.)— (English titles)— (Sov- color)— (Artkino). UMBERTO^ D.—D— Carlo Battisti, Maria Pia Casilio— Superior import for art houses— 89m.— see Nov. 30 issue — (Italian-made) — (English titles) — (Horrison- Davidson). WAGES OF FEAR, THE— MD— Superior import for the art spots— 106m.— see Feb. 23 issue — (French-made)— (English titles)-i-(lnternational Affiliates). o Z e 8 o oc 7611 7612 7613 7614 7615 8601 8602 8603 8604 8605 8751 8701 7851 7852 7353 7854 7855 7856 7857 7858 7859 7860 8851 8852 8853 z ! 1| S P -ll 8 a .? “-g JS Jt £ p I I <2je (Apr. 21) Picnic Panic . F 6m. 3966 (May 12) Mother Hubba-Hubba Hubbard . F 6m. 3982 (June 2) Kukunuts . G 6V2m. 3982 (June 23) Scary Crows . F 8m. 3995 (July 14) Little Rover . F 7m. 4036 (1955-56) (Sept. 1) Tooth Or Consequences... B 6m. 4036 (Oct. 6) Up 'N' Atom . G— 6m. 4064 (Nov. 3) Hot Footlights . (Nov. 11) Rippling Romance . (Dec. 8) Foxey Flatfoots . CINEMASCOPE MAGOOS (Dec. 15) Magoo Makes News . MR. MAGOO (4) (Technicolor) (Oct. 6) Stage Door Magoo . E 7m. 4057 SCREEN SNAPSHOTS (19) (1954-55) (Sept. 23) Hollywood Movies March On G 10m. 3843 (Oct. 21) Hollywood Stars On Parade . F 91/im. 3874 (Nov. 18) Hollywood Cowboy Stars F lOVam. 3947 (Dec. 16) Hollywood Like F 10m. 3909 (Jan. 20) Pennies From Hollywood F 10m. 3919 (Feb. 24) Hollywood Shower Of Stars . F 9m. 3934 (Mar. 24) Hollywood Fathers F 10m. 3959 (May 5) Hollywood Ploys Golf ... F 9m. 3995 (June 16) Hollywood Beauty F 9m. 4003 (July 14) Hollywood Mothers F 10m. 4064 (1955-56) (Sept. 22) Hollywood Bronc Busters . G 9m. 4043 (Oct. 20) The Great Al Jolson F 11m. 4057 (Nov. 17) Hollywood, City Of Stars I I £ NOVEMBER 23, 1955 MOTION PICTURE EXHIBITOR THE CHECK-UP Servisection 7 i 1 & i JS s P C c c 3 Of §)E I I o Of i ! Of S P 9 O Of i£ o Z m J 4> Of I J 8854 (Dee. 15) Ramblin' 'Round Hollywood . THRILLS OF MUSIC (6) 8951 (Sept. 22) Louis Prima and Oreh . F 8952 (Nov. 10) Buddy Rich and Orch . 8953 (Dec. 22) Charlie Spivak and Orch. UPA ASSORTED CARTOONS (4) (Technicolor) 8501 (Sept. 8) Christopher Crumpet's Playmate . E 8502 (Dec. 1) The Rise Of Duton Lang WORLD OF SPORTS (10) (1954-55) 7801 (Sept. 16) Argentine Athletics . 6 7802 (Oct. 14) Hunting Thrills . F 7803 (Nov. 11) Skiing The Andes . F 7804 (Pee. 23) Rasslin' Redskin . 6 7805 (Jan. 13) Flying Mallets . F 7806 (Feb. 17) Aquatic Stars . F 7807 (Mar. 17) Fishing Paradise . F 7808 (Apr. 28) Barking Champs . G 7809 (June 2) Sun Play . O 7810 (May 12) Danish Gym-Dandies . G (1955-56) 8801 (Sept. 29) Stable Stakes . G MGM TWO REEL SPECIAL One Keel CARTOONS (IS) CIINEMASCOPE CARTOONS (6) (Technicolor) C-731 (Sept. 9) Tom And Cherie (T-J) . E C-732 (Dee. 23) Good Will To Men . E C-733 { . ) That's My Money . G 10m. 4043 7m. 4036 10m. 3874 9m. 3874 10m. 3909 10m. 3909 10m. 3926 9m. 3934 9m. 3967 9m. 3967 9m. 3995 9m. 4044 10m. 4057 7m. 4043 8m. 4057 6m. 4057 GOLD MEDAL REPRINT CARTOONS (14) (Technicolor) W-761 (Sept. 16) The Invisible Mouse (T-J)F 7m. 4042 W-762 (Oct. 21) King-Size Canary . F 7m. 4042 W-763 (Nov. 18) Kitty Foiled (T-J) . E 7m. 4042 W-764 (Dee. 2) What Price Fleadom . F 7m. 4043 W-765 (Dec. 16) The Truce Hurts (T-J) . G 7m. 4043 W-766 (Dec. 30) Old Rockin' Chair Tom (T-J) . G 7m. 4042 CARTOONS (6) (Technicolor) (T-J Tom and Jerry) W-741 (Sept. 2) Designs On Jerry (T-J)....E 7m. 4036 W.742 (Sept. 30) The First Bad Man . E 7m. 4057 W-743 (Oct. 14) Smarty Cat (T-J) . G 7m. 4043 W-744 (Oct. 28) Deputy Droopy . G 7m. 4057 W-745 (Nov. 11) Pecos Pest (T-J) . G 7m. 4057 W-746 (Nov. 25) Cellboond . E 7m. 4057 PASSING PARADES (6) (Reissues) P-771 (Oct. 7) That Mothers Might Live , E 10m. 4043 P-772 (Dec. 9) The Story Of Dr. Jenner. E 10m. 4052 ROBERT BENCHLEYS (6) (Reissues) B-721 (Sept. 23) How To Sleep . E 10m. 4057 B-722 (Nov. 4) A Night At The Movies ...E 8m. 4057 Paramount CARTOON CHAMPION REISSUES (Technicolor) (12) . S15-1 (Sept. 30) The Might Makes Right ....G 8m. 4042 SI 5-2 (Sept. 30) The Old Shell Game . G 7m. 4042 S15-3 (Sept. 30) The Little Cut Up . G 6m. 4042 S15-4 (Sept. 30) Hep Cat Symphony . G 6m. 4042 S15-5 (Sept. 30) Little Red School Mouse... F 7m. 4042 S15-6 (Sept. 30) Leprechaun's Gold . E 10m. 4042 S15-7 (Sept. 30) Quack-A-Doodle Doo . F 7m. 4043 S15-8 (Sept. 30) Teacher's Pest . F 7m. 4043 S15-9 (Sept. 30) Tarts and Flowers . G 7m. 4043 S15-10(Sept. 30) Pleased To Eat You . F 7m. 4043 S15-11 (Sept. 30) Goofy Goofy Gander . G 7m. 4042 S15-12(Sept. 30) Saved By The Bell . F 6m. 4043 CASPER CARTOONS (6) (1954-55) (Technicolor) 814-1 (Oct. 15) Boos and Arrows . G 6m. 3857 B14-2 (Dec. 3) Boo Ribbon Winner . G 6m. 3887 814-3 (Jan. 28) Hide and Shriek . G 7m. 3947 814-4 (Mar. 4) Keep Your Grin Up . G 6m. 3955 814-5 (May 27) Spooking With A Brogue G 6m. 4002 814-6 (July 15) Bull Fright . G 6m. 4051 (1955-56) (6) B15-1 (Oct. 21) Red White And Boo . E 6m. B15-2 (Dec. 23) Boo Kind To Animals . 6m. GRANTUND RICE SPORTLIGHTS (12) R14-1 (Oct. 1) Twin Riding Champs . G 10m. 3857 R14-2 (Oct. 22) Hot and Cold Glides, Slides and Rides . O 10m. 3857 R14-3 (Nov. 5) Where Everybody Rides . ..E 10m. 3894 R14-4 (Dec. 10) Boyhood Thrills . G 9m. 3919 R14-5 (Dee. 24) The Pike's Peak Arena .. F 9m. 3919 R14-6 (Feb. 11) Swim and Survive . F 9m. 3947 R14-7 Apr. 8) Baseball's Acrobatic Ace G 9m. 4003 R14-8 (May 13) Tumbling Jamboree . F 9m. 4003 R14-9 June 10) High Score Bowling . G 9m. 4003 R14-10(July 15) San Fernando Riding Champs . G 9m. R14-11(July 14) Pacific Salmon Parade . F 9m. 4052 R14-12(Sept. 23) Championship Irish Thoroughbreds . G 10m. 4052 (1955-56) (6) R15-1 (Oct. 7) Sporting Dogs Afield . F 9m. R15-2 (Nov. 18) A Nation Of Athletes . 9m. HERMAN AND CATNIP CARTOONS (4) (Technicolor) H14-1 (Nov. 26) Rail-Rodents . G 7m. 3919 H14-2 (Feb. 2) Robin Rodenthood . G 7m. 3947 H14-3 (Apr. 8) A Bicep Built For Two . G 7m. 4002 H14-4 (Aug. 5) Mouse Trapese . G 7m. 4051 (1955-56) HI 5-1 (Nov. 25) Mousieur Herman . 6m. NOVELTOONS (6) (Technicolor) P14-1 (Oct. 29) Fido Beta Kappa . 6 6m. 3857 P14-2 (Dec. 17) No Ifs, Ands Or Butts . G 6m. 3919 P14-3 (Feb. 4) Dizzy Dishes . E 6m. 3947 P14-4 (Mar. 25) Git Along Lil' Duckie . G 7m. 4002 P14-5 (June 10) News Hound . G 6m. 4002 P14-6 (July 8) Poop Goes The Weasel. ...G 6m. 4051 (1955-56) PI 5-1 (Sept. 30) Rabbit Punch . E 6m. P15-2 (Oct. 14) Little Audrey Riding Hood G 6m. PI 5-3 (Dec. 30) Kitty Cornered . 6m. PACEMAKERS (6) K14-1 (Oct. 2) Drilling For Girls In Texas . G 9m. 3857 K14-2 (Dec. 17) How To Win At The RacesF 11m. 3919 K14-3 (Jan. 21) You're A Trooper . G 10m. 3947 K14-4 Way 20) Five Hundred Horses . F 10m. 4003 K14-5 (June 3) Florida Aflame . G 9m. 4052 K1 4-6 (June 17) Walk In The Deep . G 10m. 4003 POPEYE CARTOONS (8) (Technicolor) E14-1 (Nov. 12) Private Eye Popeye . G 7m. 3888 E14-2 (Dee. 10) Gopher Spinach . G 6m. 3888 E14-3 (Jan. 14) Cookin' With Gags . E 7m. 3946 E14-4 (Feb. 11) Nurse To Meet Ya . G 6m. 3955 E14-5 (Mar. 11) Penny Antics . G 8m. 4002 E14-6 (May 20) Beaus Will Be Beaus . F 6m. 4002 E14-7 (May 27) Gift Of Gag . G 6m. 4002 E14-8 (July 22) Car-azy Drivers . G 6m. 4051 (1955-56) (8) E15-1 (Sept. 30) Mister And Mistletoe . G 6m. E15-2 (Nov. 4) Cops Is Tops . G 6V2m. El 5-3 (Dec. 9) A Job For A Gob . 6m. SPEAKING OF ANIMALS CHAMPIONS (4) (Reissues) A15-1 (Sept.30) Tain't So . F 10m. 4044 A15-2 (Sept.30) Monkey Shines . G 9m. 4044 A15-3 (Sept.30) Be Kind To Animals . E 8m. 4043 A15-4 (Sept. 30) From A to Zoo . E 9m. 4043 TOPPERS (6) MlS-1 (Oct. 7) Three Kisses . E 10m. M15-2 (Nov. 11) Reunion In Paris . ' 10m. VISTAVISION SPECIAL Paramount Presents Vista Vision . O 20m. 3933 VI 4-1 (Nov. 5) Vista Vision Visits Norway . O 17m. 3899 V14-2 (Apr. 29) Vistavision Visits Mexico. E 17m. 3966 VI 4-3 (May 27) Vistavision Visits The Sun Trails . 16m. V14-4 (July 1) VistaVisiion Visits Hawaii 17m. VI 4-5 (Aug. 12) Vista Vision Visits Japan RKO Two Reel BROWN-KIRKWOOD REISSUES (2) 63601 (Sept.30) Heart Troubles . F 16m. 4041 63602 (Nov. 4) Put Some Money In The Pot . F 17m. 4041 EDGAR KENNEDY REISSUES (4) 63501 (Sept. 16) No More Relatives . F > 18m. 4041 63502 (Oct. 21) How To Clean House . F 18m. 4041 63503 (Nov. 25) Dig That Gold . F 17m. 4041 63504 (Dee. 30) Contest Crazy . G 17m. 4040 LEON ERROL REISSUES (4) 63701 (Sept. 9) Wife Tames Wolf . F 17m. 4041 63702 (Oct. 14) Dad Always Pays . G 18m. 4041 63703 (Nov. 18) The Spook Speaks . G 19m. 4041 63704 (Dec. 23) In Room 303 . F 17m. 4041 RAY WHITLEY REISSUES (2) 63401 (Oct. 28) Musical Bandit . F 16m. 4041 63402 (Dec. 2) Bar Buckaroos . F 16m. 4041 RKO-PATH8 SPECIALS (8) 63101 (Sept. 9) The Future Is Now . G 15m. 4041 63102 (Oct. 14) Golden Glamour . G 15m. 4057 SPORT SPECIALS (2) (1954-55) 53901 (Dec. 10) Football Highlights . G 15V2m.3899 53801 (Apr. 15) Basketball Highlights G 16m. 4036 MY PAt REISSUES (2) 63201 (Oct. 7) Dog Of The Wild . G 21m. 4041 63202 (Nov. 11) Pal, Canine Detective . G 22m. 4041 GIL LAMB REISSUES (2) 63301 (Sept. 23) Groan And Grunt . G 17m. 4041 63302 (Oct. 28) Bashful Romeo . F 16m. 4040 One Reel SCREENLINERS (13) 64201 (Sept. 16) Geld *(U. S. only) . G 10V<0 n ® ^ c oc.^ "c e •- E DlQ. oc - jZ s 1311 (Sept. 19) The Ink Spots . G 15m. 4041 10m. 10m. 4009 1312 (Oct. 24) Sauter-Finnegan Orch. G 18m. (1955-56) 10m. 4028 2601 (Oct. 24) Mambo Madness . . F 15m. 8m. SPECIALS 1200 (Dec. 5) Speed Sub-Zero (Color). G 9V2m. 3874 1201 (Nov. 21) A Gift From Dirk (Colo r) G 19m. 3893 1202 (May 30) King's Secret, The (Color) F 16m. 3892 17m. 1203 (Mar. 28) Fortress Of Freedom (Tech) (SS) (Color) ... . E. 10m. 3967 (1954-55) 17m. 3925 1300 (Mar. 15) A World Of Beauty G TERRYTOONS (16) (Technicolor) 5501 (Jon. ) Gandy Gooee In Barnyard Actor . F W03 (Jon. ) A Yokohama Yankee E DOS (Nfa. ) Terry Bears In Duck Fever . G •507 (Mar. 1 The First Flying Rsh ....O 5509 (Apr. ) Little Roquefort In No Sleep For Percy . „...F 5510 (July ) Phony News Flashes . 5511 (Aug. ) Foxed By A Fox . 5512 (Sept. ) The Last Mouse Of Hamlin TERRYTOON TOPPER REISSUES (10) 5503 (Jon. ) Dear Old Switzerland F 5504 (Feb. ) Swooning The Swooners. G 5506 (Mar. ) Gandy Goose In It's All In The Stars . G 5508 (Apr. ) The Two-Headed Giant . F United Artists SPORT SPECIAL 9m. 4044 8m. 4036 7m. 4036 7m. 7m. 7m. 7m. 3933 7m. 3933 7m. 3933 7m. 3989 7m. 8991 7m. 7m. 7m. 6m. 3946 7m. 3955 7m. 3959 7m. 3967 ..) Rocky Marciano vs. Archie Moore . E 20m. 4044 1301 1302 1303 1304 1305 1306 1307 1308 1309 1310 Universal-International (1954-55) Two Reel MUSICAL FEATURETTES (12) (Nov. 29) Champ Butler Sings . O ISm. 3893 (Dec. 30) Rood Show . G 15m. 3393 (Jan. 17) The Robins Sing . G 15m. 3925 (Feb. 14) Keep It Cool . F 16m. 3925 (Mar. 14) Les Brown Goes To Town G 15m. 3925 (Apr. 11) Strictly Informal . G 16m. 3925 (May 16) Girl Time . G 16m. 3982 (Jane 20) Webb Pierce And Ws Wonderin' Boys . F 16m. 3973 (July 18) Roundup of Rhythm . G 16m. 4009 (Aug. 22) Eddie Howard and His Orchestra . G 14m. 4008 2600 1381 1382 1383 1384 1385 1386 1387 1388 1321 1322 1323 1324 1325 1326 1327 1328 1329 1330 1331 1332 1333 1351 1352 1353 1354 1355 1356 1341 1342 1343 1344 1345 1346 1347 1348 SPECIAL CINEMASCOPE FEATURETTE (Technicolor) (Dec. ) Nat King Cole Musical Story . E 18m. 4063 One Keel VISTARAMA SPECIAL (Cinemascope and other aspect ratios) (Eastman Color) COLOR PARADES (Feb. 28) Dust Eaters . E 9lAm. 3947 (Mar. 21) Moose Country . F 9V2m. 3967 (Apr. 25) White Magic . G 9m. 3967 (June 13) The Big Test . F 10m. 4043 (July 11) King Salmon . F 9m. 4009 (Aug. 1) Swing Hi-Swing Lo . F 9m. 4009 (Sept. 5) Dream Island . F 9m. 4043 (Oct. 10) Against The Stream . WALTER LANTZ CARTUNSU (18) (Technicolor) (Dec. 20) I'm Cold . G 6m. 3894 (Jan. 17) Helter Shelter . G 6m. 3894 (Feb. 14) Crazy Mixed Up Pup . G 6m. 3926 (Mar. 14) Witch Crafty . F 6m. 3926 (Apr. 11) Legend Of Rock-A-Bye Point . G 6m. 3926 (May 9) Private Eye Pooch . G 6m. 3947 (June 6) Sh-h-h-h . E 6m. 3966 (July 4) Bedtime Bedlam . G 6m. 3973 (Aug. 1) Paw's Night Out . G 6m. 3982 (Aug. 29) Flea For Two . G 6m. 4009 (Sept. 26) Square Shooting Square... G 6m. 4009 (Oct. 24) Hot And Cold Penquin ... E 6m. 4042 (Nov. 21) Bunco Busters . G 6m. 4042 WAITER LANTZ CARTUNES (6) (Reissues) (Feb. 21) The Band Master . G (Mar. 28) The Mad Hatter . G (Apr. 25) Banquet Busters . G (May 30) Kiddie Koncert . . G (June 27) Pixie Picnic . , . G (July 25) Wacky Bye Baby . G VARIETY VIEWS (Dec. 27) Trouble Bruin . G (Jan. 31) Little Lost Scent . F (Apr. 11) Whatever Goes Up . G (June 13) Modern Minute Men . E (July 4) Brooklyn Goes To Cleveland . G (Aug. 22) Monkey Shines . F (Sept. 26) Brooklyn Goes To Las Vegas . (Oct. 24) Small Wonders . 7m. 3946 7m. 3955 7m. 3959 7m. 3982 7m. 3982 7m. 3983 9m. 3926 9m. 3947 9m. 3967 9m. 3991 9V2m. 4043 9m. 4043 9m. 9m. Warners O Z 0) 1 1l COLOR SPECIALS (10) 3001 (Oct. '8) Movieland Magic . G 19m. i 3002 (Nov. 5) The Golden Tomorrow G 3003 (Dec. 3) Behind The Big Top (Reissue) . G CLASSICS OF THE SCREEN (6) 3101 (Sept. 24) Small Town Idol . 3102 (Nov. 19) It Happened To You . One Reel BLUE RIBBON HIT PARADES (13) (Reissues) (Technicolor) W" 0 l!- c •s e aOL Ft fiC 17m. 18m. 4063 3301 (Sept. 10) Doggone Cats . ... G 7m. 4051 3302 (Oct. 22) Rattled Rooster . . F 7m. 4051 3303 (Nov. 5) Fair And Wormer . . F 7m. 4064 3304 (Nov. 26) Mousemerized Cat . . F 7m. 4064 3305 (Dec. 24) The Foghorn Leghorn.... G 7m. 4064 BUGS BUNNY SPECIALS (8) (Technicolor) 3723 (Oct. 1) Knight-Mare Hare . F 7m. 3724 (Nov. 12) Roman Legion— Hare . JOE McDOAKES COMEDIES (6) 3401 (Oct. 29) So You Want To Be A Vice-President . F 10m. 3402 (Dec. 17) So You Want To Be A Policeman . MELODY MASTER BANDS REISSUES (•) 3801 (Sept. 3) Jan Savitt And Band . G 10m. 4051 3802 (Oct. 22) Artie Shaw And Orch. ... F 10m. 4051 3803 (Dec.::3l) Ozzie Nelson And Orch.. G 10m. 4064 MERRIE MELODIES (22) (Technicolor) 3701 (Sept. 3) Dime To Retire . G 7m. 3702 (Sept. 17) Speedy Gonzales . 3703 (Oct. 15) Two Scents Worth . 3704 (Oct. 29) Red Riding Hoodwinked 3705 (Nov. 26) Heir Conditioned . 3706 (Dec. 10) Guided Muscle . B 7m. 3707 (Dec. 17) Pappy's Puppy . 3708 (Dec. 31 ) One Froggy Night . THE SPORTS PARADE (10) (Technicolor) 3501 (Oct. 15) Picturesque Portugal G 10m. 3502 (Dec. 10) Fish Are Where You Find Them . S WARNER SPECIALS (7) 3601 (Oct. 1) An Adventure To Remember . 3602 (Nov. 12) Shark Hunting . G 10m. 3603 (Dec. 24) Faster And Faster . Miscellaneous Goya— (Harrison) . E 20nu 4063 Grey Ghosts— (British Information Service) . G 21m. 4063 Peppermint Tree, The (Color)— (Arlan) . F 12m. 4051 MOTION PICTURE EXHIBITOR NOVEMBER 23, 1955 u> > < a >. s O) c g ►- I cs >. o a o £ u I »o cs > 0 2 u a> O w. \ * ■ ■ '■* \y* S'J Si "They don’t want heavy dramas for Christmas— New Years!” "Let’s give the folks gayety and music and romance, an eyeful of beauty and joy. Of course, I’m talking about M-G-M’s KISMET It’s the famed stage hit on the screen and what a holiday attraction!’ The world’s largest theatre, Musk Hall, N. Y. has booked it for the best playing time of the year! (Available in Magnetic Stereophonic, Perspecta Stereophonic or 1-Channel Sound) 9 PUBLIC WHIPPING BOY NUMBER ONE ^\ illLE INOKiMALLY KKLIGIOIJS OUl'selves, lliul luivillg IlO desire to “tangle with” or “rile” any church group, wc can’t help but feel that the Roman Catholie Bishops in the United States, in their release to the press about Legion of Decency rated motion pictures, this year as contrasted to last, were making a big noise about some mighty inhnitesimal apples. And, while a regular reader ami whole-hearted admirer of the New \ork Times as a newspaper, we can't help hut feel that their rewrite and reporting of the above release had a certain lim- burger quality. Between the two, the good old movie liiisiness, trying its best to he good, living inside of its own self-imposed Production Code, breaking no laws of a eivic, state or federal nature, and submitting its wares to seores of “viewing committees” of known and un¬ known qualiheations, is onee again l^UBLIC ^ HIPPlNfi BOY NUMBER ONE. Just for the sake of first things first, let’s talk about the small apples. Elsewhere in this issue will he found highlights and portions of the complete text of the Bishop’s “call for a crusade” as released by the Bureau of Information of the National Catholic Welfare Conference. Based on the findings of the National Legion of Decency (the “viewing committee” capabilities of which we have questioned in the past, bolstered by facts and positive records of per¬ formance, for wbich a lengthy and emotional “answer” obviously had no answer) the “chairman of the Bishops' Committee on Motion Pictures” found that 1955 had produced “the largest percentage of objectionable fihns in its {the Legions) history.” That the number of “B” classified (morally objectionable in part for all) “had increased 11 per cent over 1954.” And, further along in ihe same release, that the total is now 92 “B” classified pictures out of “275 domestic films [that) were reviewed by the Legion.” Now, accepting these totals, and without applying them to the much greater number of feature motion pictures as reviewed in Motion Picture Exhibitor dur¬ ing the same years of 1954 and 1955, let’s see how tiny this increase rea lly is. It is pretty simple arithmetic to conclude that if 92 is 11 per cent greater tlian in 1954, the 1954 total must have been 84. So the increase in these pictures that are “morally objectionable for all [Catholics) not for reasons of indecency, nudity, or actual immorality, hut often for the attitude toward divorce, the rearing of children, violence, or some other objection that is local to Catholicism, is actually only eight pictures spread across the 10 major and scores of minor sources of properties been weighed and presented but the property-masters such as Josh Logan, Elia Kazan and others have tended to go along and see that the transposition comes off well. Logan has done well by “Picnic,” and “Picnic” should do all right by theatres and the public. THE METROPOLITAN SCENE; UA has a good mailing piece out on “Alex¬ ander The Great,” all of eight pages worth. Money is being spent on this one like it’s only paper. . . . One of the nicer things in this business is the gesture by the Shaw Brothers, leading Singapore ex¬ hibitors, who have turned over proceeds from special performances of UA pix to the Will Rogers Memorial Hospital in honor of the return of UA manager in Singapore Tony Chok after being cured of TB at that institution. . . . UPA was represented in the Thanksgiving Day parade on Broadway via floats featuring Mister Magoo and Gerald McBoing-Boing. . . . Opera soprano Licia Albanese was off to the coast last week to record at Warners duets with Mario Lanza. She’ll shuttle back and forth to the coast in De¬ cember for the filming of her part in “Serenade.” . . . Okay pressbooks are out on “Good Morning, Miss Dove,” “The View From Pompey’s Head,” and “The Deep Blue Sea.” . . . Goodnight Miss Dove, wherever you are. Mexfilms Names Seidelman New York — Sam Seidelman, president, Mexfilms, Inc., announced last fortnight the appointment of Nat Liebeskind as eastern sales manager of the newly estab¬ lished distributing organization of Mexican pictures. Mexfilms has lined up the most promi¬ nent producers, directors, and stars, and for the present is offering a list of 60 pictures, 46 of which are completed .The first release in New York took place Oct. 27. November 30, 1955 MOTION PICTURE EXHIBITOR 15 Small Town Exhibitor Wins With "Bank Day " Philadelphia— The winner of Contest 22 is W. E. Danelz, Border, Elmore, Minn., who came up with a merchants’ tie-up in his small town that really proved itself in what he termed “Bank Days.’’ Like all SHOWMANSHIP SWEEP- STAKES’ entries, his efforts may be read¬ ily adaptable elsewhere. WINNING ENTRY BANK DAYS Submitted by W. E. Danelz Border, Elmore, Minn. 280 seats • 50 cents top admission Small town and rural patronage. Out here in this little town of 1,200 population theatreman W. E. Danelz came up with an idea worked with the local merchants to stimulate business in the theatre on Saturday nights and bring people into the town to trade. The theatre, in conjunction with 40 merchants, run a deal on Saturday nights very similar to the old theatre “Bank Night.” People go to any of the town mer¬ chants or the theatre, register ONCE on cards printed up for the purpose. The number they receive and all the other numbers are placed in a barrel and the name corresponding to the number is placed in 41 sealed envelopes. These envelopes are distributed to each of the participating business places right after supper Saturday night. At nine o’clock Saturday night the fire siren blows and each merchant announces the name in his business place. If the person whose name is announced is in any one of these 41 business places he, or she, wins the weekly prize. The stores all display a paper poster in their windows reading: “This store is a member of Elmore Bank Days 9 p.m. $50.00. Register Now at any of the partici¬ pating business places. Registrants must be 16 years of age or over to be eligible. One registration is good for the entire drawing. To win, you must be present in any one of the participating business places displaying this poster, at 9.00 p.m. every Saturday. Winners will be an¬ nounced in all the member business places.” These window sheets measure SVz inches x 11 inches and are printed black on yellow paper. Space for the write-in of the amount in crayon is left blank. Danelz says “We started out with a $35 jackpot, and $10 was added each week until somebody won. “Instead of using real money for the prize, we use “Elmore Lucky Bucks,” which can be traded out dollar for dollar in any of the participating business places. With all types of businesses represented in Elmore, the winner can buy anything from movie tickets to dental wcrk. There is a time limit set on the validity of this bogus money, usually two months ahead, so the winner has at least a couple of months in which to spend his winnings. In this way, the money is spent at home and not in some other town. “I have made a deal with the banker so that when th's money comes back to the merchants, they just deposit it in the bank along with their regular deposit, and when the bank gets a hundred bucks or 1955-56 SERIES Finalists In Contest No. 22 George Nonamaker Editor so, it goes to the paymaster of the Bank Night committee and gets a check for the amount of Lucky Bucks he has taken in. This makes it easy for the merchants, when the money comes into him it is just like regular cash. “Each of the merchants pay $6.00 per month to be in on this gimmick, and we pay a lady in town $10 per month to file the registration slips, distribute the sealed envelopes and posters each week. “Since we started this last fall, we in the theatre have had three winners and it has increased our Saturday night busi¬ ness about 20 per cent. People seem to feel that the theatre is a good place to be at nine o’clock to wait for the announcing of the winner. “We started this deal to be run three months before Christmas to urge holiday shoppers to trade in Elmore and to help the theatre during the slack holiday sea¬ son, and all the merchants were so enthu¬ siastic about it we kept it going after the first of the year. To date it looks like it will run on indefinitely. And everyon" is looking for a repetition of its success this coming Christmas season.” RUNNER-UP NUMBER 1 | PETE KELLY'S BLUES Submitted by Ivan F. Ackery Oipbeum, Vancouver, B. C., Canada 2871 seats • 90 cents top admission General patronage. Our campaign on this picture began with a full page co-operative newspaper ad with music shops, record dealers, TV and radio stores, etc. The value of this page was $900 and was gratis to the theatre. A week in advance of opening a young disc jockey on CJOR radio station, who has a program entitled, “Theme For Teens,” plugged the records from the picture daily. He also introduced Jerri Adams, Columbia recording star; from our stage. This promotion was a huge success and CJOR were so enthusiastic that we benefited to the extent of a free week’s radio advertising, a 30-inch news¬ paper ad, the services of Miss Adams, and most important a huge Saturday matinee at a cost gratis to the theatre. Miss Adams was appearing at a local night club and this was an excellent plug for both the theatre and the club. RCA Victor went for a window dressing contest with music dealers. We played up the advertising of the film, and RCA Victor allotted $25 in prize money. There were 25 entries in this novel contest. A tie-in was arranged with Yellow Cab Company for the purpose of advertising the film via bumper strips on a complete fleet of 100 taxi-cabs. As Australian Food Promotion Week happened to coincide with our showing; we promoted a tiein with the Australian Government to screen as an added attrac¬ tion, their own film of the “Royal Tour Of Australia” on a Wednesday night. The Australian Trade Commissioner person¬ ally notified the above screening by means of postcards sent to 2,000 Austral¬ ians in Vancouver; and also contributed a 14-inch newspaper ad, and placed an outstanding display in the theatre foyer highlighting foods from “down under.” As the local chain stores were so much inter¬ ested in this display, they plugged this fact and our feature in their own news¬ paper advertisements. Our boxoffice bene¬ fited to the extent of $300 for this special screening. Another tiein was arranged with Van¬ couver Jazz Society to appear on our stage on Friday evening. A half hour of jazz music was played to our audience similar to the music featured in the film. This was given a tremendous ovation and the boxoffice benefited to the value of $500 for this promotional tiein. We had as a short subject on our pro¬ gram, “Uranium Fever” and this gave us an opportunity for further excellent pro¬ motion. Southern Sales, Ltd., distribution for geiger counters, went for a 27-inch newspaper ad, and allowed us the serv¬ ices of their huge sign board, 37 feet in length, to publicize our show. For this cooperation we arranged to have a display in our theatre lobby demonstrating the counters. NOTICE Contestants are urged to watch care¬ fully expiration dates of the offers now pending from the film companies on addi¬ tional SHOWMANSHIP SWEEPSTAKES $500 awards, so that they may get entries in before stated times. November 30, 1955 16 MOTION PICTURE EXHIBITOR RUNNE^-yP NUMBEil 2 WITH COLLEGE CO-OPERATION ART FILMS PAY OFF Submitted by Harold J. Kelly Strand, Orono, Maine 524 seats • 60 cents top admission College and town patronage. “Eleven years ago I gave up a 20-year career as a musician to become manager of this theatre. With no previous experi¬ ence at management, during the first year I put the house on a paying basis after many years of it being an unprofitable enterprise. “I think our success is due to the fact that I am constantly trying something different. When business started to drop off I decided that we were not getting enough patronage from the students at the University of Maine. Accordingly, I called on members of the college faculty and asked for their assistance. I was told that if the theatre were to present some films on some of Shakespeare’s works, operettas, foreign language pictures, and almost anything of educational value it might help. “I started cautiously by booking ‘Henry V.’ The college cooperated by announc¬ ing on the public address system to students in all classes and through spe¬ cial heralds posted on the University grounds. The picture rolled up the larg¬ est attendance and gross on record at this theatre up to that point. Scon after, I booked ‘Hamlet,’ and that established a new house record, “I then decided to concentrate on our Tuesday night business, which was hitting below average; and booked in French, Italian, German, and Swedish films, with an occasional English-made film worked in. The department of modern languages at the University has been especially co¬ operative. Students are frequently urged to see these films; and business on Tues¬ day nights has picked up about three times what it was formerly. “Another factor which has been instru¬ mental in attracting patronage is that of capitalizing on newsreel shots having spe¬ cial local interest. When a minister from Orono won a prize at Valley Forge, Paramount News covered the event; and 1 advertised it locally. I contacted the minister, informed him that he was in the newsreel, and the clergyman passed the information on to his parishioners, with the result that nearly all the congre¬ gation came to see the show. “I recently staged an all sports program consisting of shorts on football, golf, canoeing, snow carnivals, hunting, and fishing. The two-hour show attracted more than double the normal capacity of the theatre. I believe that extra business is picked up in this way and that patrons who have not attended the Strand for a period of time become reacquainted with the theatre, its facilities, comfort, etc., and develop into steady patrons again. “On the public relations side I permit the high school to use the theatre for baccalaureate exercises. Two days a year the Kiwanis and Junior Chamber of Com¬ merce run a free show for kids at tha Strand. The theatre’s share in this is to furnish the film and the projectionist gladly donates his service, with the civic groups supplying the goodies for the youngsters. It all helps, as do other civic services in which the theatre cooperates. “Orono has a population of about 6,000 and lepresents a typical small college town. It is located between two large cities, each five miles distant. A good many of the people in Orono patronize the first-run houses in these two cities, so that something different in the way of entertainment is necessary to maintain local patronage. My formula suggests a pattern which may prove successful if adopted by exhibitors in similar situations.” RUNNER-UP NUMBER 3 'TO HELL AND BACK" Submitted by John Sturm Heart, Effingham, III. 750 seats • 60 cents top admission Small town patronage. To exploit this film we worked out a deal with the Veterans of Foreign Wars drill team to perform in front of the theatre on opening night. The National Guard brought up three army vehicles and parked them across the street from the theatre on the first two nights of our engagement. We used the American Legion’s bunt¬ ing for a red, white, and blue valance around the entire front of the marquee. Warrant Officer Young, St. Louis re¬ cruiting station, brought out a B.A.R. weapon and 30 calibre machine gun, both over 10 feet long, and displayed them on November 30, 1955 MOTION PICTURE EXHIBITOR 17 the walk in front of the theatre. He also walked the streets with complete German soldier uniform and with a German weapon, and made three radio appear¬ ances, including one on the hard to break local news broadcast, where he was ques¬ tioned about the uniform and weapon and gave about five minutes talk on the life of Audie Murphy. A local recruiting Sergeant also appeared on radio, speak¬ ing on behalf of Murphy. He also brought and set up army displays in the lobby during and before play date. The National Guard fired about 200 rounds of blank ammunition in front of the theatre the first two days of our play date. The National Guard also permitted civilians to fire their M-l’s as they stood in line waiting for seats. Our local daily paper interviewed the “German soldier” and the recruiting sergeant for two different readers. The paper also carried a three-column photo of the “German soldier” with hands over head and flanked by two guardsmen and the recruiting sergeant. The V.F.W. drill team was also handled as a news release on radio and newspaper with the V.F.W. publicity man helping out. The entire cost of this campaign was four 10-cent boxes of popcorn to the National guardsmen while stationed in front of the house. The result was hold out business every night with a good old fashioned line. I would say that about 80 per cent of the patrons had not been in a motion picture theatre for over a year; but they came back. Proof that Republic's "The Last Command" is crammed full of action is the above shot from the battle of the Alamo sequence in the film, on which the company has posted a $500 prize in SHOWMANSHIP SWEEPSTAKES. The offer expires Feb. 22, 1956. It looks like a return to old time hoopla might prove the answer to getting people back in the theatres again. munm-up number 4 PROGRAM CHATS AND FREE TAXI SERVICE Submitted by Bernard Haines Selvil, Sellersville, Pa. 425 seats * 70 cents top admission Small town patronage. The population of this small town is 2038 persons. Our weekly programs have become our messengers of good-will, as well as selling our attractions. Merchants’ ads on the back page more than pay for the printing. One program message read: “I’m the proudest man in town! I’m proud that in my own simple way I have the privilege of serving the people of this community. As the manager of this theatre I want to tell you about the great national habit of going to the movies. Some folks seem to think they’re getting over the habit, but it’s a good, satisfying thing to get out regularly at a movie, and everything here at our Selvil Theatre is devoted to bring¬ ing you into our family of regular movie¬ goers. Our pictures are good, there is no better projection anywhere, easy on the eyes, on a wonderful screen, with sound that is perfect. Relax in our floating com¬ fort push-back seats, in an atmosphere planned to bring you back again and again. Personal supervision of Bernard Haines.” John G. Corbett, manager, Schine's Glove, Glov- ersville, N. Y., recently won SHOWMANSHIP SWEEPSTAKE'S Contest 16 with his entry on "Circus Auction." We effected a tie-up with our local taxi company, who will transport patrons free of charge from their homes to our the¬ atre and return them to their home, without any additional charge other than the admission to the theatre. Having lost another theatre in Perkasie, Pa., through a tire, this service has been very bene¬ ficial, and the cost to the theatre is but 10 cents per adult per trip, with children under 12 riding free, when accompanied by an adult. This service is brought to the attention of our patrons through our programs, a special trailer and a sign in our boxoffice. It has created lots of favor¬ able comment, as well you can see, from those who do not have their own trans¬ portation, and those wishing to attend from a distance. While $100.00-per-weelc will be awarded each and every week throughout the year by the SHOWMAN¬ SHIP SWEEPSTAKES editors, certain film distributors from time to time will post additional DISTRIBUTOR CASH PRIZES of $250.00 to $1,000.00, in order to focus attention on a particular picture. Such DISTRIBUTOR CASH PRIZES must be posted for a perioa of 26 weekly issues, and if not won wilt be withdrawn. To qualify for a DISTRIBUTOR CASH PRIZE, o promotional stunt or campaign, in which the particular picture is the center of interest, must win a MOTION PICTURE EXHIBITOR $100.00 weekly prize. This will give it "a leg" on the larger prize. At the end of the 26-week period, ^nould more than one entry have such "a leg" on the same DISTRIBU¬ TOR _ CASH PRIZE, they will be re-submitted to the circuit executive judges for special judging of the one best. This one best will then receive the entire DISTRIBUTOR CASH PRIZE; or, should a tie develop, it will be shared. DISTRIBUTOR CASH PRIZES NOW IN EFFECT . . . are as follows: PARAMOUNT PICTURES *500®®“"- "WE'RE NO ANGELS" j (This Prize Offer expires Jan. 11, 1956) i REPUBLIC PICTURES CORP. *500®® on- "THE LAST COMMAND" ! (This Prize Offer expires Feb. 22, 1956) • i'- . . I . ■ .t. ‘ ‘ ■ RKO RADIO PICTURES, INC. *500®® on- "The Treasure of Pancho Villa" (This Prize Offer expires April 11, 1956) November 30, 1955 18 MOTION PICTURE EXHIBITOR The International Scene Canada Decline Continues In Theatre Gross Toronto — Decline of Canada’s national theatre gross was shown in the 1954 ad¬ vance figures from the Dominion Bureau of Statistics. The gross was $105,515,563, a 3.3 per cent drop compared with the $109,072,528 of 1953. The 1952 gain over 1951 was nine per cent, indicating the market expanded by immigration and prosperity was beginning to reflect unem¬ ployment, TV, and other adverse elements. The 1953 gain over 1952 was only three per cent. The 1954 decline was continued sharply into 1955. Even more indicative of this is that 1954’s paid admission figure for all types, 237,264,894, is down 8.5 per cent on 1953’s total, 259,346,837 — the third drop of that kind in about 20 years. The first one took place in 1946, when people were able to travel again, but post-war expansion caused yearly gains until two years ago. Thus in 1954 the industry lost 18,081,943 paid admissions in a year but only drop¬ ped $3,556,965 in its gross, probably through advanced admissions, with road shows an important factor. There were 83 fewer places of exhibition in 1954 — 3,471 compared with 3,554. Prince Edward Island was the only province in which a gain in admissions was shown. There were 1,938 regular the¬ atres in 1954, 32 more than in 1953, and these took in $97,012,140, $3,877,221 less than those in 1953. The drive-in figures were the only figures in the latest statistics which showed strength. There were 230 drive-ins in operation in 1954, a gain of 56 over the previous year. Boxoffice receipts for drive- ins in 1954 came to $6,316,947, compared with 5,862, 920 in 1953, a gain of $454,027. The 1954 admission figure was 12,380,246, compared with 11,134,788 in 1953, a gain of 1,245,458. The gain the previous year was 2,755,202. Canadian Comment J. George Rutherford, 59, chairman, Canadian membership committee. Society of Motion Picture and Television Engi¬ neers, and a veteran lensman, died re¬ cently in Toronto after a lengthy illness. Born in England, Rutherford came to Canada as a young man. He was president, Toronto Camera Exchange, and worked for the Ontario Government as a motion picture cameraman. For five years he was a press photographer with the Toronto Star. He also operated his own firm, Moviecraft Films. ... In its 10 months at the 1,875-seat Imperial in Montreal, Cin¬ erama has played to record crowds and grossed over a half million dollars, the Cinerama Corporation reports. . . . Sunday sports were rejected by Winnipeg electors by the slim margin of 152 votes. . . . Mel Johnston was named manager. United Amusements’ 1,174-seat Rialto, Montreal. . . . Sunland, Osoyoos, B. C., is offering film classics, with the initial presentation Seen at the recent Royal film showing in London were M. J. Frankovich, Columbia's British man¬ aging director, and Italian film star Gina Lollobrigida. being JARO’S “Hamlet.” . . . “Guys And Dolls,” distributed by MGM, will have seven day and date openings in Canada on Dec. 23. Theatres included are Odeon, Toronto; Casino, Halifax; Odeon, Ottawa; Uptown, Calgary; Odeon, Edmonton; Vogue, Vancouver; and the Garrick, Winnipeg. CINE CHATTER: Paul Hamner, with Canadian Odeon chain for more than three years, was named manager of the new unit, the Odeon Hyland, Hamilton, which opened with “Above Us The Waves.” . . . Theatre Properties (Hamil¬ ton) Ltd., which leases its theatres in Hamilton to Odeon, gave notice of the redemption Dec. 3 of selected bonds in its capital structure. They have a total face value of $50,000. ... A decision is awaited from a British Columbia Concilia¬ tion Board which sat to hear the dispute between the two theatre circuits and the projectionists’ union on a wage scale. . . . Three well-known pioneers of the indus¬ try, Robert Hamilton, Abe Wilkes, and William S. Brady, died. . . . Canadian TV industry is booming along with sales up one-third over last year in the nine- month period ended Sept. 10, the Radio- Electronics -TV Manufacturers Association reports. A record 539,864 sets were out in the period, compared with 325,659 for the same interval last year. . . . Jim Hardiman, director of advertising and publicity, Odeon Theatres, proudly boasts of no less than 21 co-op. pages being obtained in the past few weeks in his cir¬ cuit working on the Odeon “Live Like A King” Contest. . . .Character actress Ruth Draper will present her “Company Of Characters” at a number of Odeon the¬ atres in the province of Ontario during the coming month. Tour will include Kingston, Petersborough, St. Catharines, Brantford, London, and Guelph. In the announcement from the company, it is stated, “This bold experiment will be closely watched by the company execu¬ tives, and should it prove successful, Odeon Theatres will certainly be encour¬ aged to present other stage presentations.” . . . Pierre de Bellefeuille and Lyle Stew¬ art, National Film Board, were two of the gust speakers at the recent meeting of the Federation of Film Councils of Eastern Screen Producers Reject TV Offers Hollywood — The Screen Producers Guild last week took a position firmly in favor of the theatre as opposed to tele¬ vision in an announcement citing TV standards and practices currently in use as potentially harmful to the organization. The statement was read to a general membership meeting by president Samuel G. Engel, and revealed that the SPG has received offers from all major networks and producers to enter the television fold, blaming the mediocrity of the medium on the methods of operation under which it is forced to sell, not on its “skilled cre¬ ators and artists.” The Guild expressed its regard and re¬ spect for television as a medium, but contended that to produce a first-rate TV show the same tools, creative talent and effort are required as for a major motion picture. Noting that several members of the SPG have been or are engaged in TV work and have offered testimony to that effect, the statement said the Guild feels it would be “imprudent, as it would be impractical,” for the organization to enter the field until that industry can afford the very best material and technicians. The membership meeting also discussed plans for the coming year, including the fourth annual Milestone Dinner, at which the Guild will honor Cecil B. DeMille on Jan. 22 in the Beverly Hilton Hotel. "Artists" Stills Available New York — A large variety of color stills on Hal Wallis’ “Artists And Models,” starring Dean Martin and Jerry Lewis, are being made available by Paramount for theatre lobby posting, window dis¬ plays, and exploitation tieups of all kinds. The 8 by 10-inch color stills on the VistaVision and Technicolor production are packaged 12 to a set in glassine en¬ velopes and are available at all branches of National Screen Service. Ontario in Prescott. . . . Coupons calling for a cash discount at 20 specified mer¬ chants were handed to patrons by Ottawa theatres in their month-long salute to the 50th anniversary of the movies. This gim¬ mick was just one of many introduced by the houses. . . . John Davis and Ken¬ neth Winckles, JARO executives, were in the city for discussions with JARO and Odeon executives on this side of the water. . . . Jack Labow, RKO general manager in Canada, was on a western trip. . . . Jerry Cass left his Fox sales post for other fields. Puerto Rico The appointment of James Alexander, formerly home office representative in Uruguay, to the post of assistant general manager for Puerto Rico was announced by Americo Aboaf, U-I vice-president and foi’eign general manager. At the same time, Morris Paiewonsky, formerly U-I manager in the Dominican Republic, was assigned the post of home office repre¬ sentative in Uruguay, and Jose Gonzales, formerly assistant to Paiewonsky in the Dominican Republic, was named manager of that territory. November 30, 1955 MOTION PICTURE EXHIBITOR 19 Some 400 leading circuit and independent theatre owners, accompanied by members of their staffs, joined recently with executives of the major film producing distributing companies and press representatives at four demon¬ strations of 20th-Fox's new 55mm. CinemaScope process at the company's Little Theatre, New York. Seen, left to right, are Earl Sponable, research director, 20th-Fox, describing new penthouse attachment advocated for theatres currently showing CinemaScope films in regular optical sound; W. C. Gehring, executive assistant general sales manager, 20th-Fox; Joseph R. Vogel, president, Loew's Theatres; Charles M. Reagan, general manager of sales distribution, Loew's, Inc.; and Charles Einfeld, 20th-Fox vice- president; Nicholas M. Schenck, president, Loew's, Inc.; and Charles C. Mos- kowitz, vice-president and treasurer, Loew's, Inc.; and Spyros Skouras, Jr. World-Wide Unveiling Set For Fox 55mm. New York — A series of domestic and in¬ ternational demonstrations of the new 55mm. CinemaScope process, to be un¬ veiled early next year with the produc¬ tion of Rogers and Hammerstein’s “Carousel,” is being arranged by 20th-Fox on the lines of the campaign two years ago which introduced “The Robe” in the anamorphic medium. The 55mm. process was praised by dele¬ gates at the Allied States Association convention in Chicago, and later by other prominent exhibitors and the press fol¬ lowing showings in New York and Los Angeles. In the forthcoming program, all segments of the industry, including news¬ paper editors, film writers, critics, and others in the communications and enter¬ tainment fields, will attend demonstra¬ tions. Already, enthusiastic repsonse has been reported from production executives and technicians in Hollywood. Plans at the present time call for dem¬ onstrations of the 55mm. process in be¬ tween 100 and 150 cities in the United States and Canada, starting in January, to be followed by screenings abroad in the principal cities of Europe, Latin America, the Near East, and the Orient. No Parking Problem Hartford, Conn. — Two local Loew’s managers, Lou Cohen, Loew’s Poll, and Fred R. Greenway, Loew’s Poll Palace, have tied up with management of a large downtown parking lot for reduced rates for patrons. Regular fee is 35 cents, after¬ noons, and 50 cents, evenings. Cohen and Greenway got lot to reduce charge to 25 cents for theatre patrons, during after¬ noon or evening. "Eileen'" Gets Disc Tieup New York — MGM Records are cooper¬ ating with Columbia on a tieup concern¬ ing “My Sister Eileen.” Oversized picture postcards showing Art Mconey and Betty Garrett have been sent to disc jockeys and juke box operators throughout the country. Copy called attention to the Mooney recording of “Give Me A Band And My Baby” from the film. Five Reade Houses Present "Curtain At 8:40" Series OAKHURST, N. J.— Five Walter Reade Theatres will again present the “Curtain At 8:40” series, it was an¬ nounced recently by circuit president, Walter Reade, Jr. The houses are the Community, Morristown, N. J.; Carlton, Red Bank, N. j.; Paramount, Plainfield, N. J.; Community, Kingston, N, Y., and Community, Saratoga, N. Y. “Cur¬ tain At 8:40,” introduced by the cir¬ cuit several years ago, is a one-per¬ formance presentation of an art film in those communities where non- Hollywood motion pictures are not normally shown. In the majority of instances, the individual showings are shown in advance to a sponsoring organization. Kaye Boosts "Jester" New York — The most active and inten¬ sive national film-selling tour of Danny Kaye’s career was begun by the renowned comedian on behalf of Paramount’s “The Court Jester,” when he left Detroit for Seattle and the first of a series of special sneak previews of the picture across the country. The theatres where the previews will be held are the Paramoimt, Seattle; the Den¬ ham, Denver; the Paramount, Des Moines; the Majestic, Dallas; the Carolina, Char¬ lotte; the Fox, Atlanta; and the Sanger, New Orleans. Kaye will make a stage appearance at each preview performance. Frank E. Cahill, Jr., Warners co-ordinator of technical activities, was recently elected presi¬ dent, Warner Club, Inc., at the annual meeting of the Board of Governors, New York City. U-l Sales, Promotion Executives To Meet Hollywood — Universal will hold a week-long sales conference at the U-I studios starting Dec. 5, to be attended by the company’s sales and advertising and promotion executives from New York and Hollywood, district sales managers from coast to coast, and representatives of Em¬ pire-Universal of Canada, it was an¬ nounced last week by Charles J. Feld¬ man, vice-president and general sales manager. Following the studio sales conference, the division sales managers will hold meetings with district managers, branch managers, and salesmen in St. Louis, Cleveland, San Francisco, Cincinnati, Bos¬ ton, Kansas City, and Chicago to reach every member of the sales organization with forthcoming releasing and promo¬ tional plans. Milton R. Rackmil, president; N. J. Blumberg, chairman of the board; Alfred E. Daff, executive vice-president; Edward Muhl, vice-president in charge of pro¬ duction; and vice-president David A. Lip- ton will join the other executives at the meetings. ABC Earnings Rise New York — Charles L. O’Reilly, chair¬ man of the board, ABC Vending Corpora¬ tion, stated that per share earnings for 1955 will show a substantial increase over 1954. Earnings for the first nine months of 1955 were $1.37 per share as against $1.40 per share for 12 months of 1954. Earnings for all of 1955 should total $1.60 per share. For 20 years, ABC has operated the concessions in a majority of RKO The¬ atres In 1955, RKO extended this contract to cover many additional houses, thereby increasing ABC’s annual business by one and one-quarter million dollars. A contract signed in 1955 to operate the concessions in the Los Angeles Coliseum should add $700,000 annually — a similar contract for Franklin Field and Palestra in Philadelphia totals $250,000, and within the past month ABC started operations in four restaurants plus coffee shops and snack bars on the Ohio Thruway to add another two million dollars per year. November 30, 1955 - * . ..and then they gave hi They gave him the rank of General and e name of hero . . . they gave almost every honor a fighting man » can win... and then they gave him a court-martial ! Gary Cooper IN OnO PREMINGER’S r court martial MOTION PICTURE EXHIBITOR Him OF THl mRITORIFS. . . Silent Film Stars Win Eastman Honors Buffalo — Slightly grayer and, in case of the men, slightly more rotund than when they appeared in silent films, seven oldtime performers and four others once active in the industry received George Awards at ceremonies last fortnight in the Eastman, Rochester, N. Y. The awards are named after George Eastman and were given by Eastman House in recognition of contributions to film art in its earlier years. They were presented by Jesse L. Lasky, veteran producer, whose name has been famous in films for years. Those who stepped up one by one to receive the new honor included Mary Pickford; her husband. Buddy Rogers; Lillian Gish; Mae Marsh; Harold Lloyd; Buster Keaton; and Richard Barthelmess. Gloria Swanson, Norma Talmadge, Ron¬ ald Colman, and Charles Chaplin, also named for performer awards, were unable to attend. Others honored included Marshall Mei- len and Frank Borsage, directors, and Arthur Edeson and Lee Games, camera men. Directors Cecil B. DeMille, Henry C. King, and John Ford, and camera¬ men John F. Seitz, Hal S. Rosson, and Charles Rosher were unable to attend. Charlton Heston represented DeMille and received the award for him. Subsequent awards, which Eastman House expects to make every year, will honor persons active in other periods in the history of motion pictures. The award citations are similar to the Oscar awards given by the Motion Picture Academy for each year’s outstanding work in various phases of the industry. A championship title bout for the bene¬ fit of the Variety Club’s Camp Thacher is planned for next summer in Hawkins Stadium. Ben Becker, chairman. Variety boxing committee, and AAU district chairman, will promote the match. Becker has staged two AAU championship shows for Camp Thacher and is scheduling a third, intercollegiates vs. amateurs, at Mid-City Arena in January. ... A wide screen and CinemaScope were installed by John Capano at the State, Troy, N. Y. Capano also serves as booker. Upstate Theatres, Inc., Albany. . . . Benjamin Apple, former operator, old Majestic, and also of the American, Troy, died at the home of his son. He sold the American to Warner Theatres. Stanley Warner dark¬ ened the house two years ago. . . . The anti-trust suit instituted in 1950 by St. Lawrence Investors, Inc., against the Schine circuit, its subsidiaries, and eight major distributors is scheduled for trial in U. S. District Court during the week of Jan. 10. Case involves James Papayanakos’ American, Canton, N. Y., and Schine’s Pontiac and Strand, Ogdensburg, N. Y. Atlanta James Vogeding, Elizabeth, W. Va., is the new owner, Florida, Daytona Beach, Judge Denies Filmakers Motion To Kill Suit BOSTON — Federal District Court Judge McCarthy has filed a memor¬ andum denying Filmakers Releasing Organization's motion to quash serv¬ ice of process and to dismiss the action brought against it by Federal Film Company and Al Swerdlove in Massachusetts. The plaintiffs in this action seek to compel Filmakers to turn over for exclusive distribution in New Eng¬ land under their franchise agreement the new release entitled “The Bold And The Brave” and three future re¬ leases, of which “The Weapon” and “The Smouldering Sea” are to be re¬ leased shortly. The case will prob¬ ably be reached for trial on its merits in the spring. Fla., from its former owners, Mr. and Mrs. J. G. Millirons. . . . J. H. Thompson, president, Martin and Thompson Theatres' and president. Theatre Owners of Georgia, has been appointed state chairman, 1955 Safe Driving Day Campaign, by Governor Marvin Griffin. . . . R. E. Hook said that he has reopened the Disney, Northport, Ala., and Roxy, Tuscaloosa, Ala. . . . The Dixie, Byrdstown, Tenn., closed since 1954, has been reopened by its new owner, P. R. Cooper. . . . Bill Cumbaa, general manager, MCM Theatres, said that the Lake, Tavares, Fla., will remain open. In a three-way change among em¬ ployes of Floyd Theatres, Lester Persall, manager. Tarpon, Tarpon Springs, Fla., has been transferred to the Midway Drive-In, Charlie Thompson, foiTner Mid¬ way manager, goes to manager. Silver Moon, Lakeland, Fla., and Paul Lycan, former operator. Tarpon, is now its man¬ ager. . . . W. R. and Allen G. Leach have started work on their new drive-in for Negro patrons, Riviera Beach, Fla. . . . The Pal, Louisville, Ga., a unit of the Pal Amusement Company, will soon be ready for opening. National Theatre Supply Company is installing the equipment. . . . Three new drive-in operations have been incorporated under Alabama laws. They are Jet Drive-In, Montgomery, Ala.; Sky- view Theatre Company, Birmingham, Ala.; and the Starlite, Chatsworth, Ga. . . . Mrs. LaMona Gibson, for many years sec¬ retary, Howell, Palatka, Fla., has re¬ signed. The Crescent Amusement Company, Nashville, Tenn., closed the Princess, Springfield, Tenn. . . . The Rockwood Amusement Company, Nashville, sold the Strand, Hartselle, Ala., to Hubert Mitchell, theatre owner there. . . . The Coosa, Gadsden, Ala., boasting a new look, has been reopened by M. C. Moore, a 40-year veteran of show business, who comes from Jacksonville. Moore is a past president. Southeastern Theatre Owners. . . . The Bijou Amusement Company, Nashville, Tenn., has gone to part time operation for the Gem, Nashville. Boston Lawrence G. Laskey, who has become a partner with the brokerage firm of Henry Montor Associates, Inc., New York, is maintaining his home in Newton. He has not severed his theatrical connection with E. M. Loew Theatres, where he has been a partner for the past 18 years. . . . Norman Classman, Lowell exhibitor, is entering the drive-in field. His first pur¬ chase is the Lowell Drive-In, which he bought from Richard Edwards. At the same time, he took over 16 acres of ad¬ joining land to enlarge the theatre from 600 to 1,000 cars. Situated on Pawtucket Boulevard on Route 113, the theatre is expected to be ready for a spring occu¬ pancy. Classman, an active member in National Allied, is former president. Inde¬ pendent Exhibitors, Inc., of New England. With his son, Bruce, he operates the Rialto, Lowell and the Strand, Haverhill. . . . Affiliated Theatres Corporation ^s handling the buying and booking for the University, Cambridge, starting Dec. 11. There will be no change in the policy of the theatre, with manager Nick Lavidor continuing to supervise the buying of films. PROVIDENCE, R. I., NEWS— Dave Le¬ vin, manager, RKO Albee, was recently promoted to the post of city manager, RKO houses. Grand Rapids, Mich. Ac¬ cording to a statement issued by RKO Theatres, Inc., Levin will supervise the Keith and Regent there. . . . Bill Tram- bukis, Loew’s State manager, recently announced appointment of Diedrick Uges as student assistant manager. Uges is the son of Reineier Uges, who owns and op- Roy Haines, who figured in most important aspect of recent promotion and realignments among soles executives by being named sales manager of the newly created west coast sales division, with head¬ quarters in Los Angeles, was honored recently by Warners sales executives at a dinner at New York City's "21" Club. From left to right are Ben Kalmenson, vice-president in charge of distribution; Major Albert Warner; Haines; and Norman Moray, short subjects general sales manager. November 30, 1955 MOTION PICTURE EXHIBITOII 23 Police Censor Powers Rapped By Alderman Chicago — Alderman Leon Despres, who seeks to snip, in the city budget, $70,000 from the police censor board, said, “The whole procedure of the censor board is unconstitutional and the beard is unquali¬ fied. Why not use that money to put a dozen new cops on the street?” Depres also pointed out that stage plays are not viewed until the opening night and then only by a single officer. “How come movies are singled out for full advance treatment,” he wanted to know. He says he can foresee relief com¬ ing, however, for the producers, figuring that two banned pictures, “The Game Of Love” and “The Miracle,” now in the courts, may settle the entire issue. erates several theatres in Holland. In this country only a few weeks, he speaks English fluently. . . . Edward Stokes, who started his career as an usher, Loew’s State, a year and a half ago, and rapidly rose to chief-of-service, later to student assistant manager, was recently appointed assistant manager, Avon Cinema. . . . Bar¬ bara Kiely, who has been acting assistant manager, Avon, resigned, having accepted a position in the secretarial field. ... A special sneak preview of MGM’s “The Tender Trap” was offered at Loew’s State by Bill Trambukis. Buffalo Eleven directors were chosen at the an¬ nual election of Tent 7, Variety Club of Buffalo. Elected were Peter Becker, Ed¬ mund C. DeBerry, Robert Hayman, Charles B. Kosco, Elmer F. Lux, George H. Mackenna, Jack Mundstuk and Man- ford Pickrell. Those reelected were V. Spencer Baler, Harold Bennett, and Mar¬ vin Jacob. Jacobs also was elected a delegate to the Variety International con¬ vention next May in New York. Charlotte Local citizens who have performed out¬ standing service to the community will be honored by the Variety Club at a series of luncheons. One citizen will be honored every month as “King for a Day,” and will be lauded by various prominent Republic president Herbert J. Yates and Mrs. Yates flanked by Mrs. Altschuler and Richard W. Altschuler, company's director of world wide sales, recently left on the S. S. United States for a month's business trip in Europe. speakers of the city. Identity of those selected by a special club committee will remain a secret until the time he is pre¬ sented at the luncheons. . . . Mrs. Lucille Price will succeed Mrs. Walter Griffith as executive secretary - treasurer. Theatre Owners of North and South Carolina. Mrs. Price, who is now employed in the local branch of Screen Guild, is expected to assume her new duties in about two weeks. Official announcement of Mrs. Price’s appointment will be made by Howard Anderson, Mullins, S. C., acting president. It is understood that Mrs. Griffith, who has been ill for some time, will remain with the association in an advisory capacity. . . . The Carolina has provided parking space for patrons, who now can use the Myer’s parking lot near the theatre. Also, the Imperial, has arranged for free parking for patrons after 6: 30 p.m., at the Myer’s lots. Chicago Sam Soible, 63, left his managerial post at the Pantheon apparently in good health only to succumb to a stroke soon after he reached home. A Balaban and Katz vet¬ eran of 28 years, he is surived by his wife, a daughter, and two grandchildren. . . . Variety Club elected the following board of directors to serve in 1956: Henry Balaban, Lou Goldberg, Jack Kirsch, Sam Levinsohn, William Margolis, Nat Nathan- son, Lou Reinheimer, Jack Rose, John Semadalas, Ralph Smitha, and Dave Wal- lerstein. Charles Cooper was elected With the cooperation of Macy's, the New York police department, Loew's, and a number of other organ’zaJons, Howard Dietz and his associates recently materialized the romance of Adele Welcher and Jerome Seltzer, and ex-GI, into a Times Square wedding with Rev. Morris Genchrow performing the nuptials. Both bride and groom were winners of a contest conducted by the Capitol, where Samuel Goldwyn's-MGM's "Guys And Dolls" had its premiere, each submitting a letter stating "Why I Want To Marry This Guy" and "Why I Want To Marry This Doll." ''Miss Dove” Premiere Attended By Author Durham, N. C. — When Jennifer Jones’ new picture, “Good Morning, Miss Dove,” held its southern premiere here, home of the author of the book on which the film was based, the Center and its manager, Charlie Lewis, conducted a promotion campaign that was headlined in the local papers. In addition to staging the premiere at the Center, at which the author, Mrs. Frances Gray Patton, saw the film for the first time, Lewis served as co-chairman of a special Chamber of Commerce com¬ mittee which arranged a testimonial din¬ ner in Mrs. Patton’s honor. Some 220 persons, the capacity of the dining room in the Washington Duke Hotel, where the event was held, paid $5 a head to attend the dinner, prior to the premiere, and joined other theatre patrons later at the screening. Mrs. Patton was presented a gold key to the city by Mayor E. J. Evans, who had proclaimed the day “Miss Dove Day.” Declaring that she knows “it’s fashionable for an author to find fault with the way his book is portrayed on the screen,” Mrs. Patton said she was “going to be unfash¬ ionable and say I like the movie version of ‘Good Morning, Miss Dove’ very much — if anything, better than my own book.” She said Jennifer Jones’ characterization of Miss Dove is “splendid,” and paid spe¬ cial tribute to director Samuel Engel and Eleanore Griffin, the script writer. delegate to the International Variety con¬ vention in 1956 and Lou Goldberg and Mike Stem are alemates. . . . George Hitch was named manager, Great States’ 2,850 seat Orpheum, Springfield, Ill. He was manager, Colfax, South Bend, Ind., until it was taken over by Lew Cochavety from Great States. . . . Morris Lyons, father of Mrs. Sam Lemansky, whose hus¬ band is Columbia head shipper, died. . . . Turner-Farrar Theatres, Harrisburg, Ill., installed a wide-screen in their Holly¬ wood, Albion, Ill. . . . Harvey Shapiro was named Roosevelt co-manager. . . . Tony Steuber was added to the Oriental man¬ agerial staff. . . . Gifts were handed to children as Mr. and Mrs. Guy Coats opened their new Rainbow, Glasford, Ill. fight tuberculosis November 30, 1955 24 MOTION PICTURE EXHIBITOR A grand time was had at the recent “Christmas in November" screening of United Artists' "Heidi And Peter/' Little Carnegie, New York City, for more than 500 youngsters and their parents from radio-TV, press ai>d magaxine as well as some from various hospitals around town. Seen, left, are some of the young guests, two lovely hostesses, a whole raft of balloons and:, at right, Lige Brien, UA director of special events. On the right, is seen 11 -year-old Sharon Everhart, from Bellevue Hospital, receiving a "Heidi" doll from theatre manager Howard Feiner, as twin Santas, Bob and Don Heller, UA publicity department, look on. Exhib Pleads Innocent To Obscenity Charge Lorain, O. — Richard L. Kline, 31-year- old manager, Lorain Drive-In, pleaded innocent before Municipal Judge Leroy Kelly to two charges of exhibiting a film “which tends to corrupt morals” and possession of an “obscene film.” Trial was set for Dec. 1. Kline is accused of show¬ ing the burlesque film, “Teaserama.” Auston O’Toole, attorney for the de¬ fendant. made two unsuccessful attempts to have the charges quashed on grounds that the affidavit contained “apparent defects” and that it stated “a conclusion and contained no facts.” With the approval of City Prosecutor Ray Miraldi, Judge Kelly substituted a $500 cash bond with a personal bond for the same amount to assure Kline’s ap¬ pearance in court. Asked if he would seek a jury trial, O’Toole said: “I’m not through pleading . . . not by a long shot.” He indicated there would be “some sur¬ prises” before the case was closed. . . . Herman Busch, Paramount projec¬ tionist, visited Jim Donohue, former Para¬ mount exchange manager here, during a vacation in San Francisco. Mark Mercer, operator of theatres and drive-ins downstate, heads a company which will build a $2,000,000 shopping center in Champaign, Ill. . . . Harold Minsky, operator, Rialto, until it gave way for a business block, was here with his wife looking for a new theatre location. . . . Mrs. Nettie Levin, 62, widow of Benjamin, late owner. Parkway and Rose- land, died in Los Angeles. While in Chicago Mrs. Levin did philanthropic and charitable work with Hadassah, the Jewish Women’s Council, and the Home for the Jewish Aged. She is survived by a son, a daughter, and four grandchildren. . . . Douglas Helgeson, Palace managing di¬ rector, presented an orchid and gifts to Mrs. Hugh Carnahan, Toronto, Canada, when she became the 500,000th visitor to “Cinerama Holiday.” Cincinnati William A. Meier, former sales man¬ ager, has been named Paramount branch manager, succeeding Herbert J. Gillis, transferred to the Washington branch. Stuart Jacobson, U-I salesman in Colum¬ bus, O., succeeds Meier as sales manager. . . . A1 Kolkmeyer, U-I city salesman, and local Colosseum president, attended the national convention in Los Angeles. . . . C. O. Dixon has sold the Dixon, Beverly, O., to Paul King, who is modernizing the house for January opening. Jack Need¬ ham, local independent, will book and buy. . . . Mary Lou Stehlen, secretary to Sam Sherman, U-I office manager, re¬ signed. . . . Paul Harig, shipper. National Screen Service, was called for military service. . . . Grace Barger, U-I contract department head, is convalescing at home from a heart attack. COLUMBUS, O., NEWS— Exhibitors, school, and women’s club officials were among guests at a well-attended screen¬ ing of 20th-Fox’s “Good Morning, Miss Dove,” held at Loew’s Broad. Arthur De- Bra, Motion Picture Association, addressed the audience. The Columbus and Franklin County Motion Picture Council cooper¬ ated in the screening. . . . New inter¬ communicating phone system is being installed at Loew’s Ohio and Loew’s Broad. Cleveland Juvenile vandalism in theatres is a par¬ ental problem, Leonard Greenberger told members of the Motion Picture Council. As one of three members in a panel dis¬ cussion, Greenberger said that vandalism today is about the same as it was last year. All panel members, Frank Cost, Lake and Shore; Sam Fritz, Hilliard Square; and Greenberger suggested that parents accompany their children to the movies on Friday nights instead of turning them loose. Council members were most interested in knowing why special kiddy programs are not shown in theatres every Saturday, why some theatres show horror films, why the oldtime favorite films are not available for showing, and why the same picture is shown simultaneously at many theatres. . . . Max Mink, manager, RKO Palace, promoted a tie-up with a local jewelry store and a men’s furnishing store to provide a Bulova watch and a suit of clothes for his treasure chest into which the first 5,000 patrons attending the opening of “Treasure Of Pancho Villa” were allowed to dip for prizes. ... A can of food or a sack of potatoes will be the admission price at the Christmas party at the Community, Cadiz, O. . . . Irving Marcus, with less than three weeks to go, has held first place in the George Dembow NSS sales drive ever since it started on Sept. 5. . . . Peter Ruffo, who recently celebrated his 25th anniversaiy as a mem¬ ber of the Joe Robins organization, has been promoted by circuit president Jee Robins to be in charge of four theatres in Warren. His post as city manager in Niles has been filled by Ben Browdy, former manager, Schine’s Noi-walk. Suc¬ ceeding Browdy, Norwalk, is Tom Icon, transferred from the Ravenna, Ravenna. . . . Closed for the Season — Visit the Prin¬ cess Theatre appears on the marquee of Lee McLain’s Star Auto Drive-In, Wau- seon. Princess is his competition. . . . Charles Settos plans extensive remodeling of his Skyline Drive-In, Wooster. . . . West Side Drive-In, Cleveland, a Phil Smith operation, is closed for good. Situated in line of the Cleveland Hopkins Airport expansion, the property was purchased several years ago by the city. Until con¬ struction approached, the theatre was in operation and was able to finish out this season. ... If the zoning board of City Council approves, the 3,800-seat Uptown will be sold to Krogers for a supermarket and a 200-car parking space. . . . Leo Greenberger and his brother Sam Green¬ berger, both with extensive local theatre interests, broke ground for a new 50-room deluxe motel to cost approximately $400,000. They also own and operate the Noble Motel in the same vicinity. . . . Henry Deutschlander has reopened his City, Valley City. . . . James Dempsey, owner of three Toledo drive-ins, recently moved into a new home. . . . CinemaScope has been installed in Josephine Collins’ Liberty, Toledo. Denver Mrs. Edna E. Graves, mother of two ex¬ hibitors in the Denver area, was killed in an auto accident in which her husband, George P. Graves, was injured. Mrs. Graves was the mother of Claude Graves and Russell Graves. Claude is partner in the Flatiron and the Holiday Drive-In, Boulder, Colo., and a partner in the West- wood, Denver, of which Russell is man¬ ager and also a partner. Funeral and burial were in Denver. . . . “Black Tues¬ day” was on the screen on the Tuesday that was Black Tuesday for the Uptown, when a thug robbed Mrs. Mildred Gold¬ stein, wife of Archie Goldstein, owner, of $50. . . . Jack Felix, branch manager, Allied Artists, went to Los Angeles for a sales meeting, picking up Don Tibbs in Salt Lake City enroute, where Tibbs is also branch manager. . . . The Denver Shipping and Inspection Bureau is plan¬ ning to double their floor space by build¬ ing next door. . . . Frank Smith, Para¬ mount branch manager in Salt Lake City, was in for conferences with Phil Isaacs. Detroit Theatres launched an all-out drive to get out the vote in the Audience Awards selections, it was announced by chairman William Wetsman, president, of W and W Theatres. Detroit, according to local ex¬ hibitors, is known as the best movie city in America. Exhibitors were anxious to have Detroit capture the record nationally (Continued on page 26) November 30, 1955 . . . as the shadows lengthened across the field, State threw into high the drive thafs destined to linger long in football memory . . . riere i$ a new motion picture film material of great value to the newsreel services. Twice as fast as Super-XX ; Reversal Film, it can be processed interchangeably with Plus-X Reversal Film; also it can be processed at higher ^ , temperatures than either Super*XX or Plus-X., ' Result: Faster— and better— news coverageunderminimumconditions- with or without supplementary lighting. Graininess and sharpness character¬ istics, furthermore, are equal to or better than those of Super-XX. For further information address: Motion Picture Film Department EASTMAN KODAK COMPANY Rochester 4, N. Y. or W. J. GERMAN, INC. West CoQSt Division Agents for the sale and distribution of 6706 Santo Monica Blvd. Eastman Professional Motion Picture Films Hollywood 38, Calif. Fort Lee, N. J.; Chicago, III.; Hollywood, Calif Midwest Division 1 37 North Wabash Ave Chicago 2, illinois East Coast Division 342 Madison Avenue New York 1 7, N. Y. 26 MOTION PICTURE EXHIBITOR Censorship Advocate Beaten In Election Columbus, O. — Victory of Rep. Gilbert Bettmen, opponent of film censorship, in a race for Cincinnati municipal judge, and defeat of Sen. Gordon Renner, ad¬ vocate of censorship, in the same race, indicates that “the public at large does not want censorship,” said Robert Wile, secretary. Independent Theatre Owners of Ohio. “Nowhere except in Massachusetts 30 years ago has the public ever been per¬ mitted to vote on the subject and then it was overwhelmingly defeated,” said Wile. “But votes like that in Cincinnati tend to bear out the assertion that the public is against censorship. Renner was a highly respected name. He had always been a good vote-getter in Cincinnati and was once Speaker of the Ohio House of Representatives and later a Senator.” Renner ran sixth in the judgeship race. Bettman ran first in a field of eight. Wile said his anti-censorship stand was well- known and “reiterated several times dur¬ ing his campaign.” Mrs. Mildred Bickel, Columbus, an ad¬ vocate of censorship, ran third in her race for the new State Board of Education. “She said, without basis in fact, that she represented 600,000 parents in the state,” added Wile. Detroit (Continued from page 24) in the number of fans voting, on a per¬ centage basis. . . . From Denver, where he was managing director, Denver, Bob Bothwell has taken over as managing director. Fox. During his 20 years as a show man, Bothwell has directed theatres in Idaho, Montana, and Wyoming. He suc¬ ceeds David M. Idzal, associated with the Fox for the past 27 years. Idzal will con¬ tinue in an advisory capacity. . . . An $80,000 fire destroyed the interior of the New Lake, Walled Lake, Mich., just out¬ side of the Detroit city limits. Firemen have not determined the cause of the blaze. The Gem, Pigeon, Mich., has been re¬ opened by Wallace Hart, who also owns and operates the Bay City, Caseville, Mich. . . . The Star, Sparlingville, Mich., has been re-opened by Alfred Hays. ... In Bay City, the Royal has been reopened by William Kentz while the DeWitt in DeWitt, Mich., has been reopened by Virgil Zeeb. . . . Jack Krass has sold his Dix to a church group, while Max Gealer has discontinued operations of his Delray. Jacksonville An estimated 75,000 persons paid ad¬ mission to the Variety Club’s highly successful eight-day Agricultural and Industrial Fair at the Gator Bowl. Var¬ iety’s share of the proceeds, amounting to several thousand dollars, will be used for expanding the Blind Children’s Foun¬ dation. . . . Here from New York was Arthur Steele, co-owner, St. Johns. . . , Reelected to the board of directors. State* Chamber of Commerce, was J. L. Cart¬ wright, FST district manager, Daytona Beach. ... Jim Ochs, Ochs Management Company, Cleveland, spent 10 days here booking and buying before leaving for his Dania home. The Ochs firm now owns Eimer HecSt, Miami, veteran executive, Wometco Theatres, vi^as recently elected president. Motion Picture Exhibitors of Florida, at the TOA group's convention in Jacksonville. five Florida theatres. . . . Publicists Spence Steinhurst, RKO, and Jack Wiener, MGM, were in town. . . . Adrian. Awan, 20th-Fox advance man from New York, was here to set up several advance screenings over the state for “Good Morning, Miss Dove” in cooperation with T. P. Tidwell, 20th-Fox branch manager. . . . Mrs. Charles Heekin, mother of FST district manager Robert Heekin, died in a local hospital. . . . Louis J. Finske, FST president, was in New York attending business meetings. MIAMI, FLA., NEWS — Congratulations to Bill Ozinga, manager, Skydrome Drive- In, Lake Worth, Fla., who, with Mrs. Ozinga, celebrated 25 years of wedded happiness. . . . Hal Hornstein, Joe Hom- stein, Inc.’s local office, reported that their firm was installing all of the equipment for George Hoover’s twin drive-in in North Dade County. . . . Tom Rayfield, manager, Carib, Miami Beach, Fla., secured one of the two original red vel¬ vet swings given to Evelyn Nesbit Thaw for exploitation on “The Girl In The Red Velvet Swing.” The owner, a Mrs. Dav¬ idson, made television appearances in connection with the picture. . . . Del Powell, manager. North Andrews Drive- In, Fort Lauderdale, Fla., has been hav¬ ing “open house” every Saturday after¬ noon from 2.00 to 4:00 for teen-agers in the area. The juke box plays free for dancing and Powell emcees the affair. Powell received considerable newspaper and radio mention for this and the schools have given him complete cooperation. . . . In a report to employes by the committee of the Wometco- WTVJ Employe Plan For Giving, it was announced that $4,875 was given in 1955 to date to charitable causes. . . . Variety Children’s Hospital will bene¬ fit for the first time from the annual North-South Shrine Christmas football classic. . . . The Variety Club’s Good EFE Representative Dies; Began Career With Warners KANSAS CITY— Ralph Gregory, 49, IFE Releasing Corporation sales representative, was stricken by a heart attack last fortnight and died a short time later. Gregory began his mo¬ tion picture sales eareer as a booker, Warners, in 1941 and held sales po¬ sitions with various film companies before joining IFE. He is survived by his wife. Samaritan Award Banquet will take place in January at the new Eden Roc Hotel. . . . Jack Bell, one of Variety Hospital’s most ardent workers and former chief barker. Tent 33, was unanimously elected as delegate to the International Conven¬ tion in New York. Other delegates will be Maurey Ashmann, immediate past chief barker, and Sig Eisenberg, incom¬ ing chief barker. . . . Variety women will stage their annual fund-raising affair at the new Seville Hotel on Dec. 19. . . . The “Variety Barker,” publication of Tent 33, had a Memorium Box in its latest issue for departed past barkers Sid Harris and A1 Wilkie. Memphis It was reported that United Theatres Corporation has purchased a one-fourth interest in the Conway and the Grand, Conway, Ark., from Sid B. Robinson according to M. S. McCord, North Little Rock, Ark. Clarence Hobbs, Morrilton, Ark., succeeds Robinson as manager, and the two houses will now operate as the Conway Theatres Corporation. One out of four adult Minnesotans goes to the movies at least once a month. Two- thirds of the state’s men and women (21 and over) have attended a theatre at least once within the last year. Among theatre-goers, a majority rate the quality of films today as “better” than it was five years ago. These are some of the findings of a statewide survey by the Minnesota poll conducted by the Minneapolis Star and Tribune. . . . Burton Robbins, vice- president, NSS, was in for conferences with Jay MacFarland, branch manager, and to call on theatre operators. . . . Bill Baden is the new student booker. Allied Artists. . . . The Met, Mellen, Wis., and the Royal, Northome, Minn., have installed CinemaScope. . . . Variety Club of the Northwest and its auxiliary closed the football season with a joint dinner-dance in the clubrooms of the Nicollet Hotel fol¬ lowing the Minnesota-Wisconsin game. . . . Seven-year-old Harry Wren, Sydney, Australia, son of Henry O. Wren, gov¬ erning director. Celebrity Theatres Cir¬ cuit, died here following an exploratory operation for correction of a heart defect. . . . Minnesota railroad and warehouse commission has been hearing the appli¬ cation of Middlewest Motor Freight for increased rates for trucking film from the Twin Cities to 42 northern Minnesota points. . . . Northwest Theatre Service has incorporated and its associates are stockholders in the $200,000 corporation. In addition to buying and booking film, the reorganized company will lease and buy theatres, build drive-ins, and dis¬ tribute six state -right pictures. . . . Ben Marcus, Columbia midwest district man¬ ager, and Burtis Bishop, Jr., MGM mid¬ west sales manager, were in. New Haven HARTFORD, CONN., NEWS— William P. Rosen, son of Sam Rosen, Lockwood- Gordon-Rosen Theatres, and Miss Shirley Adams, were slated to be wed. . . . The independent Bristol and the Stanley Warner Cornea, Bristol, have announced new operating policy, with continuous performances from 5 p.m. weekdays, and from 1:30 p.m. on Saturdays and Sun- (Continued on page 28) November 30, 1955 MOTION PICTURE EXHIBITOR 27 Among the many celebrities present at the recent Broadway premiere of Samuel Goldwyn's "Guys And Dolls," being distributed by MGM, Capitol, New York City, were, in the usual top to bottom, left to right, order: Howard Dietz, vice-president and director of advertising, publicity and exploitation for MGM, and his wife; Samuel Goldwyn and his wife; Eugene Picker, head, Loew's Metropolitan New York Theatres; Herman Robbins and wife; Richard Walsh, president, lATSE; Joseph R. Vogsl, president, Loew's Theatres, with Sol A. Schwartz, head, RKO Theatre operations, and his wife; Nicholas M. Schenck, president, Loew's, Inc., and wife; Robert Mochrie, sales manager, Samuel Goldwyn Productions; James A. Mulvey, president,, Samuel Goldwyn Productions; John Murphy, in charge of Loew's out-of-town theatres; and Jay Emanuel, publisher. iLiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiim I PICTURE I PEOPLE I I M I PICTURES rriiiiiiiiiiiiiiiiiiiiiiiiiiiiMiiiiiiiiiiiiiiiiiMiiiiTi Among those seen at the recent opening of 20th-Fox's "The View From Pompey's Head," Roxy, New York City, were, left to right, Robert C. Rothafel, managing director of the theatre; stars Dana Wynter and Richard Egan; Spyros Skouras, Jr., president, Skouras Theatres, and wife; Abe Dickstein, 20th- Fox New York branch manager; Mrs. and Mr. Harry Brandt, Brandt Theatres; Martin Moskowitz, Atlantic division manager, 20th-Fox; and Mr. and Mrs. Richard Brandt. ALFRED Seen at the recent New York invitational premiere of Paramount's "The Trouble With Harry," Paris, were, left to right. Governor Joseph B. Johnson of Vermont, where the picture was shot; producer- director Alfred Hitchcock; Mrs. Lillian Gerard, vice-president, Paris; Duncan McGregor, Jr., president, Paris; and Barney Balaban, president. Paramount Pictures. Shapely envoys aboard bannered cars recently cruised the Broadway beat to whoop up the New York premiere of United Artists' "Gentle¬ men AAarry Brunettes," AAayfair. November 30, 19SS 28 MOTION PICTURE EXHIBITOR OfTicers of Varieiy Clubs International, their wives, and members of the New Orleans Tent are seen recently gathered in front of the Crippled Children's Hospital, New Orleans, while on an inspection tour of the institution. The VCI officers were in town for the mid-winter meeting of the international officers. New Haven {Continued from page 26) days. The Bristol is part of Jason Enter¬ prises. . . . Arthur Alperin, Colonial, Southington, ran a free children’s Satur¬ day matinee, to introduce a new serial, “The Black Arrow.” . . . Fike, Newington, closed for the season. . . . George E. Lander, E. M. Loew’s Theatres, was in Boston. . . . The Meadows Drive-In started using 250 in-car electric heaters, nrsc sue . practice in a Connecticut drive-in. . . . George E. Landers, E. M. Loew’s The¬ atres, got newspaper breaks on fact that ex-Hartford newspaperman Albert Duffy wrote the adaptation for Columbia’s pro¬ duction of “Three Stripes In The Sun.” . . . Tom Grace, Eastwood, East Hartford, held a morning screening of the RKO short, “Devil Take Us” for opinion makers, in conjunction with start of East Hart¬ ford Safe-Driving Day program. New Orleans Henry G. Plitt, vice-president. Para¬ mount Gulf Theatres, who is slated for the circuit’s presidential post cn Jan. 1, was elected southwest regional vice-presi¬ dent, United Cerebral Palsy, at the sixth annual UCP convention in Boston recently. Plitt also is president of UCP in Louisiana. . . . W. A. Hodges, Hodges Theatre Supply, advised that the company handled the sale and installation of wide screen, stereophonic sound, and CinemaScope equipment in the Joy, Gramercy, La., and the 011a, Olla, La. . . . Bernard Woolner, president, Woolner Brothers Theatres and Woolner Brothers Pictures, will be in Hollywood until Christmas, where he is checking on the cutting and editing of “Swamp Women” which was entirely lensed in this area, most of it on Bayou LaComb near Mandeville, La. . . . Henry Razinao, Kenner Drive-In, and Cinema Kenner indoor, Kenner, La., turned over buying and booking to Arthur Barnett. . . . Earl Perry will handle the buying and booking for Brunet’s Imperial. . . . M. V. Lacey, owner. Lobe, Long Beach, Miss., is back in the driver’s seat since E. H. McCarter did not renew the lease. . . . Mrs. Robert DeGru, wife of the gen¬ eral manager, W. S. Taylor’s theatres, Laurel, Miss., is confined to a hospital there with a broken leg. . . . Ward Am¬ brose turned back the Victory, Loxley, Ala., to its previous operator, Mrs. Sue Hinton. New York Art Bell has joined Paramount as a dis¬ tribution trainee. He formerly served as New Distrib, Production Unit Formed In New Orleans NEW ORLKANS^arold f7 Cohen, Lippert franchise owner and territory distributor for Filmakers, Astor, Howco and other independent pro¬ ductions, joined Herman Beiersdoif, Dallas independent exchange opera¬ tor, to form a new distributing and producing company, which they will operate under the corporate title Majestic Pictures, Inc. Cohen is presi¬ dent and Beiersdorf is secretary- treasurer. Among others associated in the new company are Bob Saloy, Lippert ex¬ change, and Roy Nicaud. Their first film under the new banner is “Golden Ivory,” purchased from Gordon Pic¬ tures, New York, a title which the new owners changed to “Outlaw Sa¬ fari.” Cohen plans to be in New York early in December to negotiate for the purchase of other new product. head booker, Montreal RKO exchange. . . . Marjorie Thirer Geiss, magazine pub¬ licity and public relations head, IFE Re¬ leasing Corporation, resigned. ... At the recent luncheon meeting of Cinema Lodge B’nai B’rith at Toots Shor’s Restaurant the winner of the new Cadillac sedan was announced as Bill Blowitz, Hollywood, Cal. President Max E. Youngstein ex¬ tended thanks to who all who participated in this fund-raising venture. . . . Arthur Canton, eastern division press repre¬ sentative, MGM, returned from Montreal, where he conferred with Odeon Theatres executives and Chester Friedman, Can- In New Orleans, Samuel Goldwyn, Jr., center, is seen chatting with Joseph R. Vogel, left, president, Loew's, Inc., and Loew's southern district manager, Russell Bovin at the premiere of his first film, "Man With The Gun," a United Artists release, at Loew's State. adian press representative, MGM. Ithaca’s mayor-elect John F. Ryan with his brother, William P. Ryan, Trumans- burg, N. Y., are the owners of Ryan’s Ithaca, Ithaca, N. Y.; Corning Drive-In, Corning, N. Y.; and the Valley Drive-In, Sayre, Pa. Frank J. Feocco is their buyer and booker. Contract-clerk Teresa Schwartz has left U-I to join Liggett-Florin. . . . Eileen Haves has joined in a clerk-typist capac¬ ity. She previously worked for the foreign division at the Paramount home office. . . A1 Lowe has completed his sales training and will shortly leave for Europe where he will be working out of the U-I Spanish office. . . . News-booker Herman Garris has left MGM. Philadelphia A luncheon in honor of Victor H. Blanc, recently elected district attorney, will be held by the Variety Club, Tent 13, in the Grand Ball Room, Bellevue-Stratford Hotel, Dec. 8. . . . Charles F. Haubert, owner and manager, Haubert, Newfound¬ land, Pa., and the Milford, Milford, Pa., was recently elected Associate Judge, Court of Common Pleas, Pike County, Pa. . . . “The Vanishing American” was screened at Variety Club, through the courtesy of Republic. . . . The Stanley Warner lease on the Diamond expires Dec. 19, after 15 years. . . . The annual meeting of stockholders of Allied Motion Picture Theatre Service, Inc., will be held at the Broadwood Hotel, Dec. 7. . . . Last week marked two important anni¬ versaries for the Joseph Charles Dough¬ ertys, Upper Darby, Pa. It was their golden wedding anniversary and the 56th anniversary of Dougherty’s association with the theatre business. Dougherty has been associated with the Tower and the 69th Street, Upper Darby, since 1928. . . . William Greenfield’s Riveria, Manayunk, Pa., is closing. READING, PA., NEWS— Patrons of the Astor, Embassy, Loew’s, Park, Strand, and Warner took part in the national Audi¬ ence Awards voting. Ballot boxes were placed in lobbies and moviegoers were told from the screen how to vote and how to get ballots and prepare them. Each theatre tabulated its own ballots, saving the general committee in charge of the national tally the labor that would other¬ wise have been entailed on the result computers. . . . The Schad Theatres Com¬ pany, which recently had its Astor and Strand assessments reviewed for city taxes, appealed the verdict on the Astor, which at $133,350 is rated too high by the company, on the basis of a 35 per cent valuation rating. The Mt. Penn Fire Company, owner, Mt. Penn Majestic, will hold its annual ladies’ auxiliary Christmas party for chil¬ dren in the theatre on Dec. 17. Movies will be provided by manager Harry Friedland. . . . The Federal Communica¬ tions Commission is reported to have approved the sale of TV Channel 15, Lebanon, Pa., to the Philadelphia In¬ quirer-Triangle Publications, Inc., inter¬ ests, Philadelphia. There are also reports current to the effect that a now idle TV station in Reading will shortly resume operations. . . . Larry R. Levy, formerly manager, Loew’s Colonial, is mending after an emergency appendectomy in the Reading Hospital. November 30, 195$ MOTION PICTURE EXHIBITOR 29 SW Stanton Opens First Balcony Escalator Philadelphia — The Stanton last week became the first theatre in Philadelphia to provide its patrons the convenience of escalator transportation to and frcm its balcony. The unique installation, completed by Otis Elevator Company, went into opera¬ tion at dedication ceremonies marking completion of a major remodeling job. The escalator’s 32-inch width will accommo¬ date 6,700 persons an hour on the 29-foot rise from the ground floor lobby to the balcony. The mechanism is reversible, so that it runs upward before each show, and down after each show. With the added convenience, the management expects balcony business to double. According to Stanley Warner, owner, the purpose of the remodeling is to ac¬ commodate a new and larger screen. The building is also getting a new front, a new marquee, an expanded lobby, and new rest room installations. SCRANTON, PA., NEWS— All Comer- ford and Paramount Theatres of this area are among those of the entire coun¬ try participating in COMPO’s Audience Awards Poll. . . . L. A. Farrell, Carbon- dale Amusement Company, has been named chairman. Greater Carbondala Chamber of Commerce industrial division, according to an announcement of attorney Robert Martin, industrial commissioner, . . . Benton Johnson, Riviera, underwent eye surgery at Mercy Hospital, where his condition was described as fair. . . . Mary Fahey, formerly of the Capitol, has joined the staff of the Granada. . . . M. B. Com- erford. Bill Comerford, and Tom Walker were among the several Scrantonians who attended the Notre Dame-Pennsylvania football game in Philadelphia. WILMINGTON, DEL., NEWS— CaUing attention to the Nov. 17-27 Audience Awards Poll, Betty Burroughs, Morning News columnist, paid tribute to Earle G. Finney, manager, SW Ritz, whose theatre has played every one of the 20 films listed on the master ballot. Miss Bur¬ roughs concluded with the comment, “Mr. Finney, who truly typifies the maxim ‘there’s no business like show business,’ has been in the entertainment field continuously since 1900 and formerly managed the Playhouse here.” Pittsburgh M. A. Silver, SW zone manager, and members of his staff were in New York Milgram Brothers Form Joint Booking Service PHILADELPHIA— David E. Mil- gram and Nate Milgram last week announced the formation of a new buying and booking service in the area to be known as Milgram Book¬ ing Service, Inc. The latter had been operating his own service, known as DeLuxe Buying and Booking Service, and the former had been operating his own service at 2713 Germantown Avenue, known as Milgram Buying and Booking Service. The joint ven¬ ture brings into one office men of 54 years combined experience in this field. New quarters are being readied for the Milgrams at 303 North 13th Street, second and third floors, and the brothers will start off with a total of 47 theatres. They were the first to start a buying and booking service here, dating back to 1937. David E. Milgram will be president, and Nate Milgram will be vice-president and treasurer. attending a meeting of zone executives. . . . Bob Higgins, theatre manager, Beaver Falls, Pa., was hospitalized with pneu¬ monia. . . . Allied MPTO hosted a family night at the Variety Club. . . . Judgments were signed awarding a total of $30,000 in damages to Paramount, RKO, United Artists, 20th-Fox, Warners, U-I, and Loew’s for motion picture license agree¬ ment violations in actions against Wilmer Enterprises, Inc., and James Jaffurs, Rich¬ ard E. Brown, John Jaffurs, Jr., and William Anast. The civil actions were filed in September, 1952. The cases in¬ volved percentage returns and the the¬ atres involved included the Wilmer, Wil- merding. Pa., Grant, Millvale, Pa., and the Star, Glassport, Pa. . . . The 29th anniversary of the founding of the Variety Club was celebrated by Tent 1 at a special family night party in the clubrooms. . . . Jerry Brill, National The¬ atre Supply salesman, was stricken ill at Thomas, W. Va., and taken to the hospital at Spencer, W. Va. . . . N. C. Rosen, 20th- Fox branch manager, staged a sneak pre¬ view trade showing of “The View From Pompey’s Head,” at the J. P. Harris. . . . The Stanley sneak previewed “The Des¬ perate Hours.” . . . Don D’Aquila resigned SW booking duties to join Hertz’ drive- yourself organization. Monsignor John Patrick Carroll- Ab- bing, founder and head. Boys’ Towns of /our help is needed. . . By the DEBORAH SANITORIUM and HOSPITAL Now in its 33rcl year of free, non-sectarian service to tubercu¬ lar poor. And now, in addition, care and treatment to heart and cancer victims. And by the VARIETY CLUB HEART FUND Help send more kids, this season, than ever before to the Variety Club Camp for Handicapped Children. Give Generously, Give Now! m JERSEY MESSESm SERVICE 302 N. 12th STREET PHILADELPHIA Lombard 3-3944, 3-3945 MEMBER NATIONAL FILM CARRIERS, INC. PROGRESSIVE ELECTRIC CONSTRUCTION CO., INC. 240 N. 13th STREET • PHILADELPHIA 7, PA. - • - Theatre Installations and Maintenance HAYCO COVERS Custom made for all makes and models of theatre chairs. JACK HAYES SEATING SERVICE BOX 212 CATO, N. Y. In Portland recently Columbia personnel and film bookers and buyers met to mark the opening of the Jack Cohn sales drive. From left to right are salesman Chuck Birchard, Walter Rose, Ken Snyder, Jesse Jones, talesman Morris Sherman, Jim Clark, Roy Brown, and branch manager Jim Beale. November 30, 1955 H MOTION PICTURE EXHIBITOR Projectionists File Suit For Seven Months^ Wcsges PITTSBURGH— Common Pleas Judge Anne X. Alpern ruled last July that a contract existed between Ran- alli’s Drive-In, Richland Township, Pa., and lATSE, Local 171, until Ncv. 1. On Nov. 2, three projectionists of the union who had been idled in the dispute filed a breach of contract suit demanding wages for the period in which they did not work. The action was brought by Daniel V. Flask. Jr., and Martin Ventrone, both fulltime projectionists, who seek S2,531 each, and Harold Ruffner, a re¬ lief operator who asks $812 as wages from April 9 to Nov. 1. They were re¬ lieved on the former date by a son of theatre manager Marco RanalEi, who is a licensed projectionist. Renalli claims his son was not accepted into the union. Ranalli's Drive-In has been picketed all season by members of Local 171. The drive-in manager appealed the decision of Judge Alpern, claiming that in fact no contract did exist, that the theatre had agreed only to a wage scale for the prior year. Italy, attended the benefit premiere of “Artists And Models” at the Fenn. Ap¬ pearing at the premiere were Joe Di- Maggio, Linda Darnell, Ann Miller, and Dean Martin. Proceeds went to the Boys’ Towns projects. . . . An “Evening On The Town” entertainment package was launched this week by Stanley Warner Cinerama Corporation and Childs, me. The plan, which applies to a party of four or more persons, includes a steak dinner at Childs Restaurant, orchestra seats for “Cinerama Holiday” at the Warner, park¬ ing at Mellon Square Garage, and all gratuities. Cost per person, tax included is $4.95. This promotion was developed in order to keep workers and shoppers in town for an evening. They point out iha the package not only provides a meal and entertainment, but eliminates parking and tipping problems. St. Louis Glenn Smith, who operates the Electric, Iberia, Mo., has leased the Court here from Mr. and Mrs. Elmer Chambers. It is imderstood that Smith also contemplates adding another house to his circuit at an early date. The Court, dark since last March, formerly was operated by Mr. and Mrs. Cleon Crum under lease from the Chambers. . . . The Girard, Girard, Ill., has been closed. Formerly it was oper¬ ated by Mary Ruth Hess and, prior to that, by Mr. and Mrs. Ray C. Hess. . . . The old Ritz, Areola, Ill., which has been dark since August, is being converted into other use. . . . Requiem Mass for Michael J. Nash, pioneer theatre owner and operator, was conducted at Corpus Christi Catholic Church, Jennings, St. Louis County. In¬ terment was in Calgary Cemetery. Ray Colvin, executive director, TEDA, back from the Chicago convention, is preparing new schedules for speaking engagements as part of the public rela¬ tions program of his organization. During the past year, he has spoken to thousands of persons throughout the country, telling them of the importance of the motion picture theatre to the economic and social life of a community. . . . The United States Court of Appeals was expected to receive a petition for a rehearing in the North- town Theatres Corporation vs. J. J. Mickelson, trustee, case that originated in the Federal District Court of Minnesota. . . . The Variety Club’s 1955 Harvest Moon Festival for the benefit of its Heart Fund activities, scheduled Nov. 26, has been postponed to about the middle of January. . . . The Pepsi-Cola Bottlers of St. Louis, Inc., placed an order with Radio Station KMOX for 13 20-second live announce¬ ments to be broadcast every day Nov. 15 through Nov. 27 plugging the Audience Awards election. . . . Articles of incorpor¬ ation have been issued by the Secretary of State’s office, Jefferson City, Mo., to Belt Enterprises, Inc., Farmington, Mo., which is authorized to erect, equip the¬ atres and other public places. San Antonio A suit asking $40,00 damages was filed in Special District Court here against Mrs. N. V. Christensen. Plaintiff is Louis S. Catacalos, fonner owner. Varsity Drive- In. He alleges he sold Mrs. Christenesen the drive-in for 12,000 after she told him she could arrange for him to become owner of a “million-dollar operation” in Houston. Catacalos alleges this represent¬ ation proved to be fraudulent. His suit asserts he sold the drive-in at a loss of $10,500 and threw into the deal 30,000 yards of caliche worth $4,500. Catacalos also asks $25,000 exemplary damages. . . . Oscar Dietz, formerly of this city, has been named manager. Scenic Drive-In, Brady, Tex. . . . Claudette Colbert is due to make a personal appearance here with the opening of her latest film, RKO’s “Texas Lady,” in the near future. . . . Teatro Obrero, one of the city’s most pic¬ turesque west side nickel theatres, has closed its doors after 29 years of opera¬ tion. Paul Garza, owner, blames television for demise of the little movie theatre which seated 250. It survived the depres¬ sion after opening in 1926, was a one man operation at the start with Garza per¬ forming all duties from changing billings to cranking the hand operated projection machine. Inflation forced admission prices up to 10 cents for children and 15 cents for adults at the end. With the closing of the Obrero, Garza, who had four theatres, is now out of the motion picture business, except for the Follies, an open air situ¬ ation which operates in the summer. The Uptown, operated by Horwitz The¬ atres, Houston, Tex., observed its 20th anniversary with an open house. It opened on Nov. 10, 1935, as the Tower but a month later the name was changed. Fred Cannata, veteran of 35 years with the circuit, was on hand. A survey of managers and owners of drive-ins revealed that Drive-In Theatre Week, sponsored by Texas COMPO, re¬ veals that a repeat of the event is in order. Instead of the fall, the event may be held in the summer. . . The congregation of Travis Park Methodist Church will meet on Sundays at the Texas for their 10:30 a.m. services through the cooperation of the Interstate Theatre Circuit. . . . William H. Butler, manager. Alamo Drive-In, lay helpless in his car f llowing an accident, according to San Antonio police, and was treated for a Distribs And Circuit Sued In Anti-Trust Action PITTSBURGH — Film distributors and the Warner Brothers Circuit Management Corporation are defend¬ ants in a $600,000 antitrust suit filed here by Susie Single, administratrix of of the estate of her husband Mike Single. Defendants include Loew’s, Paramount, RKO, 20th-Fox, United Artists, Warners, WB Theatres, and WB Circuit Management. The suit in¬ volves the New Theatre, Cresson, Pa., from its opening in January, 1947 until it closed Oct. 21, 1954. Single died Sept. 1, 1949, after 39 years in the business. The suit filed by his widow asks actual damages of $200,000, tripled under provisions of the antitrust law. At the time of his death. Single operated theatres in Dunlo, Lilly, and Beaverdale, Pa. His sons George and Joe assisted in the¬ atre management. compound fracture of his right leg. . . . The vice squad again has given George Kaezmar, manager. Empire, the greei- light to show another of those nudist colony movies, after a special preview showing. Seattle The Vista, Everson, Wash., owned by Mr. and Mrs. Ralph Green, opened with a new Walker high intensity screen, new Ultra Panatar lenses for CinemaScope presentation, and used Simplex booth equipment. The installation was made through John Riley, National Theatre Supply. . . . Bill Stahl, also NTS, reports installation of a new Walker high inten¬ sity screen and Panatar lenses in the Roxy, Couer d’Alene, Ida., a Simons Amusement Company house. The Rialto, Missoula, Mont., another Simons theatre, has installed similar equipment. . . . Stahl also installed Ultra Panatar lenses in the Star, Fairfield, and the Ruby, Three Forks, Wash., owned by Church Davis. Washington IFE Releasing Corporation has taken another step in the expansion of its sales force with the appointment of Arthur Manfredonia as sales representative in this area. The new move, in line with IFE’s policy of having sales representation in all key territories, divides the Washington- Philadelphia area into two separate terri¬ tories with representatives in each. Irving Schiffman, who formerly operated out of both cities, will now confine his activities to the Philadelphia territory. Manfredonia has been in exhibition for 25 years, 24 with Warner Brothers Theatres and the past year with the Roth Circuit as general manager here. BALTIMORE, MD., NEWS— Baltimore Variety Club, Tent 19, held its annual election of officers last fortnight. Almost a hundred members were present for the meeting and election. Voted into office were Earl Lewis, chief barker; Isidor K. Makover and Joseph Walderman, first and second assistant chief barkers; Nathan. Klein, property master; and Oscar Kantor, dough guy. The newly elected crew in¬ cludes Cy Bloom, Milton Stark, Bernard Seaman, Michael Rendehnan, William Howard, and Pete Prince. November 30, 1955 COLUMBIA IkhibiM SERVISECTION The original Pink Section evaluations of features and shorts Published weekly by Jay Emanuel Publications, Inc., Publishing office: 246-248 North Clarion Street, Philadelphia 7, Pennsylvania. New York: 229 West 42nd Street, New York City, West Coast Representative: Paul Manning, 9628 Cresta Drive, Los Angeles 35, California. Jay Emanuel, publisher; P. J. Greenhaigh, general manager; Albert Erlick, editor; Max Cades, business manager; George Frees Nonamaker, feature editor; Mel KonecofF, New York editor. No'^ 5 NOVEMBER 30, 1955 The Crooked Web melodrama (816) 77m. Estimate: Satisfactory programmemr. Cast: Frank Lovejoy, Mari Blanchard, Richard Denning, John Mylong, Harry Lauter, Steven Ritch, Louis Merrill, Roy Gordon, Van Des Autels, George Cezar, John Hart, Richard Emory, Harold Dyren- forth, Judy Clark. A Clover Production; directed by Nathan Hertz Juran. Story: Mari Blanchard works as a car¬ hop in a drive-in restaurant owned by Frank Lovejoy. Richard Denning arrives, and Blanchard introduces him as her brother. Denning, with Blanchard’s help, convinces Lovejoy to become a partner in a deal. He knows the whereabouts of some buried gold knick knacks worth a fortune, secretly hidden in Germany. All they have to do is to get the loot, trans¬ port it to the states, and sell it. The third partner, Denning’s friend, Steven Ritch, objects to Lovejoy being cut in. Ritch is shot by Denning and tossed out of a car. Lovejoy flies to Germany, with Denning and Blanchard to join him in Europe a few days later. Although Blanchard is to marry Lovejoy, it is revealed that she is in reality Denning’s fiancee. The couple are part of an elaborate plot directed against Lovejoy. During the war Lovejoy was looting . a bakery in Germany when he was surprised by a detail headed by a lieutenant and containing Denning. In the exchange of gunfire, the lieutenant was killed. Lovejoy was discharged from the army before any action could be taken against him. Now the dead lieutenant’s father, Roy Gordon, has devised the plot to make Lovejoy return to Germany where he can stand trial for the murder. Ritch’s murder was an act, staged for Lovejoy’s benefit. In Germany, the trio locate the gold but cannot get to it. Love¬ joy is urged to join the army in order to get at the gold. He refuses, confessing the murder he committed during the war. With a confession out, German authorities now arrest Lovejoy. X-Ray: An interesting and somewhat unconventional plot is adequately handled in this adventure programmer. The entry flows along at a good pace, and perform¬ ances and direction are satisfactory. The film boasts a few names that should have boxoffice appeal. The story and screen play were written by Lou reslow. It should do okay for lower half of program. Ad Lines: “The Girl In The Black Lace Negligee Sticks Her Lovely Chin Out To Trap A Killer In A Web Of Gold And Kisses”; “World’s Most Beautiful Bait — Kisses Lured Th& Killer Into Her Web”; “The World’s Most Dangerous Profession — Bait For A Killer, Undercover Girl Spinning A Deadly Web.” Helps Horizon Action-Drama (823) Estimate: Satisfactory programmer. Cast: John Ireland, Marla English, Bill Williams, Hugh Beaumont, Larry Pennell, Chet Baker, William Schallert, Jerry Paris, Paul Levitt, John Murphy, Wray Davis, Mark Scott, Kenne Duncan, Don Burnett, Stanley Adams. Produced by Wray Davis; directed by Tom Gries. Story: A B-29 squadron is based on Okinawa during the Korean War. The squad leader, John Ireland, and one of his men, Larry Pennell, have an antagonism toward each other. The cause is Marla English, an Okianawan half-caste, with whom Pennell is in love, while Ireland makes advances toward her. The squad is given a mission to destroy the bridges across the Yalu River. The flight is to be carried out without any fighter-escorts. Clouds are to be the bomber’s only pro¬ tection against enemy fighters. Other members of the bomber’s crew include Hugh Beaumont, a heavy drinker who knows his wife is cheating on him at home; Paul Leavitt, the radioman; Chet Baker, a trumpeter who lives only for his music; Bill Williams, the co-pilot and an idealist; John Murphy; Wray Davis; and Bill Schallert, a newly-trained radar man inexperienced in warfare. The plane heads for the Yalu, finds its target, drops its bombs, and heads for home. Enemy fight¬ ers attack. Baker is killed and Davis is wounded. The bomber has sustained dam¬ age to a gas tank and springs a leak. When the damage is discovered, the fuel is practically gone. By jettisoning loose objects, the load of the plane is lightened. Beaumont, depressed by a “Dear John” letter from his wife, dives out of the plane to his death. The bomber bearly makes it back to the base where it crash lands. The plane bursts into flames, but the crew exits unharmed. English is waiting at the airfield. Ireland renounces all claims to her, leaving her free to marry Pennell. X-Ray: This entry stands as an average war offering. Its plot is fair and in pro¬ duction the film is similar to previous entries of its type. The picture stars off slowly but picks up momentum as the action begins to unfold. The performances and direction are standard. Ilie story was written by Tom Gries. Tip On Bidding: Program rates. Ad Lines: “They Were Chosen For The Impossible Task . . . The Job That Had To Be Done”; “Fly With A Group Of Daring Airmen ... As They Battle For Victory Or Death”; “Their Assignment . . . Knock Out The Bridges On The Yalu River . . . And Come Back Alive.” A Lawless Street (814) (Technicolor) Estimate: Average western programmer. Cast: Randolph Scott, Angela Lansbury, Warner Anderson, Jean Parker, Wallace Ford, John Emery, James Bell, Ruth Don¬ nelly, Michabl Pate, Don Megowan, Jean¬ ette Nolan, Peter Ortiz, Don Carlos, Frank Hagney, Charles Williams, Frank Fergu¬ son, Harry Tyler, Harry Antrim. Produced by Harry Joe Brown; directed by Joseph H. Lewis. Story; Marshal Randolph Scott has a reputation for upholding the law with blazing guns. Frank Hagney arrives in town to kill Scott because of an old-time grudge. Scott emerges victorious. The evil elements in town who want the marshal dead include Warner Anderson and John Emery. Anderson runs the supposedly re¬ spectable opera house, and Emery, owner of the local saloon, is having an affair with the wife of rich ranch owner James Bell. Music hall singer Angela Lansbury arrives in town. She is courted by Emery, ignorant of the fact that she is married to Scott. Lansbury has left Scott because of her indignation over his violent life. The dead Hagney’s simpleminded but sincere brother, Don Megowan, takes after Scott in reprisal for the death. Scott bests him in a fist fight. Anderson and Emery, de¬ termined to see Scott dead, import gun¬ slinger Michael Pate. Pate gets the draw on the marshal and Scott is left for dead. Anderson and Emery take over the town. They forcibly buy out competitors and turn the town into a lawless city. Scott recovers from his gunshot wound and wins in his second battle with Pate. With Pate dead, Anderson and Emery attempt to flee. They are caught and jailed. With law and order restored, Scott, reunited with Lansbury, decide to retire and lead a life of peace and quiet. X-Ray: Randolph Scott plays his usual heroic and straight shooting role in this western entry. The entry has good action and flows along at a mildly interesting pace. Performances and direction are sat¬ isfactory and production and photography are in keeping with the overall quality of the film. The screen play was written by Kenneth Garnet, and the story by Brad Ward. Ad Lines: “He Was Marked For Death By A Thousand Men . . . Only His Blaz¬ ing Guns Could Save Him”; “He Was Law And Order In A Town That Cried For His Death”; “He Had Built A Reputation As A Fearless Marshal . . . But When He Walked That Street, Would His Courage Hold Out?” Walk A Crooked Mile Melodrama (818) 91 Estimate: FBI vs. subversive agents meller should prove okay reissue. Cast: Louis Hayward, Dennis OO’Keefe, Louise Albritton, Carl Esmond, Onslow Stevens, Raymond Burr, Art Baker, Lowell Gilmore, Philip Van Zandt, Charles Evans, Frank Ferguson, Jimmy Lloyd, Bert Davidson, Paul Bryar, Howard J. Negley, Crane Whitley, Grandon Rhodes, Keith Richards, Tamara Shayne, Reed Hadley. Produced by Grant Why took; directed by Gordon Douglas. Western 78m. 4065 MOTION PICTURE EXHIBITOR November 30, 1955 X-Ray:' When first reviewed in The Servisection of September, 1948, it was said, “This is another thrill-packed entry in the semi-documentary series that has proven so popular in the past, and, as such, should do as well. The modus oper¬ and! is extremely interesting, and meller fans should welcome this addition. Per¬ formances are in the capable class by the entire cast, as are the direction, produc¬ tion, and screen play. It is adapted from a story by Bertram Millhauser.” Tip On Bidding: Reissue price. Ad Lines: “When A Group Of Sub¬ versives Try To Grab Atomic Secrets, Our FBI Is Waiting And Ready”; “A Tlirill- A-Minute, Behind-The-Scenes Story Of Our Government’s Efforts To Guard Its Atomic Secrets”; “The FBI In Action.” DCA r • I Comedy Drama Fi-'sky 98m (Italian-made) (English titles) Estimate: Amusing import has selling possibilities. Cast: Gina Lollobrigida, Vittorio De Sica, Marisa Merlini, Roberto Risso, Vr- gilio Riento, Tina Pica. Executve pro¬ ducer, Nino Misiano; director, Luigi Comencini. Story: The story takes place in a small Italian village. Gina Lollobrigida is en¬ gaged to Army Lieutenant Roberto Risso. Risso’s superior. Marshal Vittorio De Sica, is contemplating marriage with Marisa Merlini. De Sica will be forced to resign if he marries Merlini, since she has an illegitimate child and that is against army regulations. When Risso leaves town for a few weeks, the gossipy and suspicious townspeople concoct an affair out of the innocent relationship between Lollobrigida and De Sica. Risso returns and accuses Lollobrigida of in¬ fidelity. Lollobrigida, in reprisal, runs off and joins a traveling theatrical group as a dancer. De Sica, after having convinced Merlini that he has not betrayed her love, encounters more trouble when the father of Merhni’s child arrives and asks that mother and child go away with him. De Sica decides that Merlini should make the decision. She chooses the real father and departs. Lollobrigida arrives in town, as does an earthquake. Her home is de¬ stroyed, but she is reunited with Risso, this time on a permanent basis. X-Ray: Lollobrigida is the main attrac¬ tion in this gay and farcical entry. Her looks and ability highlight the import, which is also endowed with other fine per¬ formances and direction. Productionwise the film is smoothly handled, with the mythical Italian village expertly staged. The picture should go over big with art and specialty audiences. The screen play was written by Marcello Girosi, based on a story by E. M. Margadonna and Luigi Comencini. Ad Lines: “Lollobrigida Is Back . . . And You’ll Never See More Of Her!”; “See Gina Lollobrigida In Her Latest Comedy Hit”; “Another Gay And Spark¬ ling Comedy Comes Your Way . . . With The Luscious Lollobrigida Heading A Dis¬ tinguished Cast.” RKO Music Land cartoon Feature (641) 69m. (Disney-RKO) (Technicolor) Estimate: Disney entry, containing re¬ issued footage, should do well. Credits: Heard are the talents of Fred Waring and his Pennsylvanians, Benny Goodman and, his orchestra, Frances Lang¬ ford, Roy Rogers, The Andrews Sisters, Freddy Martin and his orchestra. Sons of the Pioneers, Jerry Colonna, Ethel Smith. In “Make Mine Music” sequences, pro¬ duction supervised by Joe Grant; “Melody Time” sequences, production supervised by Ben Sharpstein. A Walt Disney Pro¬ duction. Story: Animation depicts the story of “Johnny Fedora and Alice Blue Bonnet” with the music being supplied vocally by the Andrews Sisters. Benny Goodman and his Orchestra provide the musical setting for the cartoon portrayal of “After You’ve Gone” and “All The Cats Join In.” The classic tale of “Casey At The Bat” is por¬ trayed, with narration by Jerry Colonna. Fred Waring and his Pennsylvanians per¬ form “Trees,” and Freddy Martin and his Orchestra render their version of “Flight Of The Bumblebee.” “Once Upon A Win¬ tertime” is sung by Frances Langford, and illustrated in cartoon form. Organist Ethel Smith performs “Blame It On The Samba,” while Donald Duck and his feathered friends handles the action. The tale of “Pecos Bill” is played and sung by Roy Rogers and Sons of the Pioneers, with a cartoon portrayal. X-Ray: Sequences from “Make Mine Music,” first reviewed in The Servisection of May, 1946, and “Melody Time,” first reviewed in The Servisection of May, 1948, have been combined in this offering effec¬ tively. The footage is as enjoyable as it was when originally released, and the entry should please both adult and juvenile audiences. The varied and highly entertaining music supplied by the same orchestras and vocalists is expertly illus¬ trated through the famous Disney anima¬ tion. The componepts have been previ¬ ously reissued singly. Ad Lines: “The Big Parade Of Mirth And Melody”; “Walt Disney’s Happy-Go- Lucky, Animated, Fun-Filled, Musical Treat”; “A Delight For All Tastes And All Ages.” Texas Lady (603) Melodrama 86m. (Superscope) (Color by Technicolor) Estimate: Good program entry. Cast: Claudette Colbert, Barry Sullivan, Greg Walcott, James Bell, Horace McMahon, Ray Collins, Walter Sande, Don Haggerty, Douglas Fowley, John Litel, Alexander Campbell, Florenz Ames. Produced by Nat Holt; directed by Tim Whelan. Story: After Claudette Colbert wins $50,000 from professional gambler Barry Sullivan at poker she informs him that she has planned doing this ever since her father embezzled $50,000 from his bank to cover gambling losses to Sullivan. After paying back the bank, she goes to Texas to take over the newspaper left by her father. She finds it being run by Douglas Fowley, brother of the former owner, who deeded it to her father but who is now dead. When he refuses to surrender the paper, she seeks the help of James Bell, once successful lawyer who has relied heavily on liquor. Everyone, with a few exceptions, is fearful of bucking Ray Col¬ lins and Walter Sande, who control the town. With court assistance, she gets the paper and stands for bringing in the rail¬ road. She also meets Greg Walcott, hired killer of Collins and Sande, and is strangely attracted to him. Sullivan fol¬ lows her and antagonizes Walcott,, who orders him to leave town or be killed. He remains and bests Walcott in a gun duel. The widow of one of his victims finishes the job and kills him. When Sulli¬ van and Colbert, in love, pack to leave, the citizens get together and ask them to stay, even paying the back taxes on her^ newspaper. The town government is re- ' organized with Sullivan elected mayor. Collins and Sande try to stem the tide with a show of force and when this fails, they siurround the town to keep everyone bottled up. Horace McMahon is permitted out with the U. S. Mail. He brings help in the person of the Texas Rangers, but not before shots are exchanged and Bell is killed. Collins and Sande are con¬ vinced to cease and desist, and peace is restored with a new life in the offing for the town, the rejuvenated newspaper, and for Sullivan and Colbert together. X-Ray: This entry should make up well on the program with action, intrigue, and the names of Colbert and Sullivan to help. The story holds interest although some of the angles are familiar. The direction and production are about average. There is a song, “Texas Lady,” sung and played by Les Paul and Mary Ford, heard at the start of the film. The use of color provides an assist. The screen play is by Horace McCoy. Tip On Bidding: Fair program rates. Ad Lines: “She Had A Way With Cards And Men”; “Guns Roared When The ‘Texas Lady’ Came To Town”; “An Action- Packed Adventure Yarn About Texas, Its Men, And A Woman.” REPUBLIC The Vanishing American western (5501) 96m. Estimate: Okay action entry for the program. Cast: Scott Brady, Audrey Totter, For¬ rest Tucker, Gene Lockhart, Jim Davis, John Dierkes, Gloria Castillo, Julian Rivero, Lee Van Cleef, George Keymas, Charles Stevens, Jay Silverheels, James Millican, Glenn Strange. Directed by Joe Kane. Story: Audrey Totter arrives in New Mexico to claim the land left by her uncle and winds up in the middle of no¬ where with bags and no shelter or trans¬ portation. Indian Scott Brady helps her to the local Indian Agent’s office where agent Gene Lockhart agrees to put her up for the night. Owner of the adjoining trading post, Forrest Tucker, who together with Lockhart and rancher John Dierkes have been stealing land from the Navajos, would like to add Totter’s land. Totter is aided by Indian girl Gloria Castillo, who has been sent to the post to amuse Tucker by her father, Julian Rivero, the chief, who is in debt to him. She begs Totter’s help and the next morning she aids her escape. Tucker retaliates by send¬ ing henchmen Jim Davis and Lee Van Cleef to beat up Rivero, but Totter rescues him and sends him to his daughter. She finds Brady, convinces him that she would like to help his people against Tucker, and gets his promise to help her. Brady and Totter rifle Lockhart’s safe and get proof that he and the others are rob¬ bing the Indians, which she sends to the Marshal by Rivero, who after getting the message off is killed by the Apaches. His death arouses the docile Navajos and they go after Tucker and his gang. The Marshal arrives in time to save them and takes them into custody for murder and other charges after Brady persuades the tribe to let them go. Brady, though wounded, recovers and the future looks brighter than ever for the Navajos as well as for Brady and Totter together. X-Ray: There’s lots of intrigue, action, and movement in this entry which should find good reaction on the program with 4066 Servisection 2 MOTION PICTURE EXHIBITOR November 30, 1955 ■f t t. action fans. The story holds interest and is offbeat enough to attract, and the cast does an adequate job in their assignments, with the direction and production in the okay category. The screen play is by Alan LeMay, based on the novel by Zane Grey. Ad Lines: “They Stole His Land . . . But He Had Their Woman!”; “The Blood Of Warrior Chiefs Ran Hot In His Veins For The White Girl Made Him Know He ^ Was A Man — The Man To Lead The ’ Navajos In Their Last Great Revolt”; “Zane Grey’s Mightiest Western Adven¬ ture.” 20TH-FOX Good Morning, Miss Dove drama (528) 107m. (Cinemascope) (Color by DeLuxe) Estimate: Well-made, heart-warming drama has considerable family appeal. Cast: Jennifer Jones, Robert Stack, Kipp Hamilton, Robert Douglas, Peggy Knudsen, Marshall Thompson, Chuck Connors, Biff Elliott, Jerry Paris, Mary Wickes, Ted Marc, Dick Stewart, Cheryl Callaway, Mark Engel, Tim Cagney, Linda Bennett, Vivian Marshall, Richard Deacon, Bill Walker, Than Wyenn, Leslie Bradley, Robert Lynn, Sr., Kenneth Osmond, Paul Engle, Edward Firestone, Tiger Fafara, John Hensley, Gary Pagett. Produced by Samuel G. Engel; directed by Henry Koster. Story: Jennifer Jones, strict New Eng¬ land school teacher with an uncompromis¬ ing sense of fair play and honesty, is respected in the community where she has taught for 35 years. At school, she is stricken with a serious stroke. In flash¬ back, we see her as a young girl. Her banker father, Leslie Bradley, dies and she discovers he has embezzled bank funds, which she vows to pay back out of her earnings as a teacher. This ends her only brush with romance as she is forced to refuse the proposal of young archeolo¬ gist Marshall Thompson. Under the care of Dr. Robert Stack and nurse Peggy Knudsen, she is hospitalized. Both are former pupils, as is Chuck Connors, town policeman, who was formerly engaged to Knudsen. Another flashback shows these persons as pupils, all of them aided in giving their lives the proper direction by the wisdom and counsel of Jones. Knudsen confesses that her child is illegi¬ timate, the result of a youthful mistake, and that Connors, when told, broke the engagement. Other visitors, interested in seeing Jones recover, are convict Eddie Firestone, taking a leave of absence to visit his old teacher, and successful play- right Jerry Paris, son of a Jewish immi¬ grant whose way in youth was cleared by Jones, who helped him integrate with the other children. Banker Robert Douglas tells her that the local Rotary Club has agreed to pay all her hospital expenses anywhere in the country, but she decides to allow Stack to perform the necessary operation. Stack admits the removal of a growth on her spine is very serious, and reverend Biff Elliott and she pray, al¬ though she refuses to confess, sincere in her belief that she has not strayed during her life. The student body is dismissed for the day, and the entire town gathers silently near the hospital. There is gen¬ eral rejoicing when the operation is suc¬ cessful, with Connors and Knudsen to¬ gether and Stack presented with a baby boy by wife Kipp Hamilton. Jones real¬ izes for the first time the tremendous love and respect for her held by the entire town. X-Ray: The exhibitor who asks for a film he can be proud of as his patrons Servisection 3 file out of the theatre and the moviegoer who seeks wholesome, family entertain¬ ment which also has considerable artistic merit will find this heartwarming story of a dedicated school teacher exactly to their tastes. Jones is wonderful as Miss Dove, conveying that lady’s dedication to her job and love for her fellow-man with exactly the right combination of wisdom imcompromising honesty, and amusingly prim Victorian manners. Other perform¬ ances are on a par, with Stack and Fire¬ stone particular standouts. The flashback technique detracts not at all from the action, which is designed at spots to choke up an audience with a tear and a smile at the same time. Tasteful production by Engel and careful direction by Koster etch a memorable portrait of a small New England town and its inhabitants, and what could very well have degenerated into over-sentimental fare is saved by the commendable efforts of all concerned. The Cinemascope and color lensing enhance the general effect. The screen play is by Eleanore Griffin, from the novel by Frances Gray Patton. Tip On Bidding: Higher rates. Ad Lines: “Fall In Love With ‘Miss Dove,’ A Picture Of Everybody For Everybody”; “Here Comes ‘Miss Dove,’ Making Happiness Happen, Joy Jump, Love Leap Into Your Heart”; “Your Book Of The Month Teacher Brings A New Joy To The Screen For TTie Whole Family.” Lover Boy (526) “X* (English-made ) Estimate: Spicy theme and names should help this at the art house boxoffice. Cast: Gerard Philipe, Valerie Hobson, Joan Greenwood, Margaret Johnson, Natasha Parry, Germaine Montero, Diana Decker. Produced by Paul Graetz; directed by Rene Clement. Story: Gerard Philipe, a Frenchman living in London, has an insignificant office job under a lady supervisor, Margaret Johnson, a strict disciplinarian. To make his lot easier, Philipe manages to win her, but is soon disillusioned by her domineer¬ ing personality and the unedible puddings which she makes for him. He leaves her and consequently loses his job. On a bus, he meets Joan Greenwood, whom he also tries to seduce. She is a tougher nut to crack, but under the promise of marriage, he wins. With marriage looming, he de¬ cides it is time to move on. Poverty stricken, he meets prostitute Germaine Montero. Her maternal instincts brought to the fore, Montero makes of him a kept man and promises to set him up in busi¬ ness with her legacy. Philipe doesn’t wait, but instead helps himself to some of her money and leaves. He sets himself up as a teacher of French and a wealthy pupil Valerie Hobson comes along. Finally snared in marriage, Philipe does not curb his roving eye. While the wedding cere¬ mony is in progress, he is flirting with his wife’s friend, Natasha Parry. It is she to whom he tells his story in the hope of adding her to his conquests. Failing, he dies. X-Ray: When first reviewed in The Servisection of October, 1954, this was known as “Lovers, Happy Lovers”; was to have been handled by AFE Corpora¬ tion; and had a running time of 105 min¬ utes. At that time, it was said of the film: “This import might be considered by some to be spicy and amusing and by others to be ribald and in bad taste. In any case, the thinness of the script and the repeti¬ tion of incidents of a similar nature tend to bore. However, an engaging perform¬ ance from Greenwood and good per¬ formances from the others, including Philipe, aid considerably. The frank theme may also qualify it for exploitation houses. Hugh Mills and M. Clement wrote the screen play. Legion of Decency: ‘B’.” Ad Lines; “The Don Juan Of London Streets”; “A French Rake’s Progress Among English Women”; “His One Talent Was Loving . . . Every Woman Who Passed His Way.” WARNERS Target Zero (508) Action Dka^ Estimate: Entertaining war entry. Cast: Richard Conte, Peggie Castle, Charles Bronson, Richard Stapley, L. Q. Jones, Chuck Conners, John Alderson, Terence de Marney, John Dennis, Angela Loo, Abel Fernandez, Richard Park, Don Oreck, Strother Martin, Aaron Spelling. Produced by David Weisbart; directed by Harmon Jones. Story: Peggie Castle, UN civilian worker caught behind enemy lines in Korea, meets a British tank team consisting of Richard Stapley, John Alderson, and Ter¬ ence DeMarney. They probe their way southward and run across remnants of an American patrol. The patrol leader, Richard Conte, is convinced that his com¬ pany is still holding the summit of the key ridge. The tank crew and the patrol join forces and head for the ridge. They are joined by the mortar team of John Dennis and Aaron Spelling. The UN force makes it way through a mine field, defeats a Red patrol, and hijacks a Red truck convoy for the purpose of replenishing the tank’s depleted gas supply. Dennis and Spelling are killed during capturing of the truck convoy. Castle is attracted to the rugged Conte, and tension develops between Conte and Stapley over the girl. When the patrol arrives at the summit they find the UN defenders dead. A Red company is advancing towards the hill, and a call to Command Post informs Conte that his troops must hold the hill. The Red assault on the hill is weakened by gunfire from UN battleships 15 miles away and by bombs from jet fighters. The Reds advance up the hill and are annihilated by the defenders on the summit. The battle over, Conte is free to direct his attention toward Castle. X-Ray: For an action programmer, this entry will be okay. The rugged Korean fighting is adequately portrayed and en¬ ables the film to retain interest through¬ out. The inclusion of Peggie Castle in the entry, although perhaps reducing the credibility of the story, does provide ro¬ mantic interludes that add variety to the film. Conte does well in his rugged role, and other performances and direction are nicely handled. The screen play was writ¬ ten by Sam Rolfe, and the story by James Warner Bellah. Tip On Bidding: Program rates. Ad Lines: “The Story Of The Glory Of The Fighting GI”; “Surroimded By A Regiment Of Crazed Reds . . . They Must Hold Their Position Against All Odds”; “The Story Of The Savage Battle For Korea . . . And The Gallant Soldiers Who Fought And Died To Win It.” The Shorts Parade TWO REEL Color Cartoons PETER AND THE WOLF. Buena Vista — Disney Cartoons. 14%m. This is the {Continued on page 4068) 4067 MOTION PICTURE EXHIBITOR November 30, 1955 ALPHABETICAL GUIDE Since The Sept. 7, Issue . To 104 Features Reviewed Thi* Index covers features reviewed thus far during the 1955-56 season in addition to features of the 1954-55 season reviewed after the issue of Sept. 7, 1955. — Ed.) A AIR STRIKE— 67m.— lippert . ALL THAT HEAVEN ALLOWS-89m.-U-l . APACHE AMBUSH— 68m.— Columbia . APACHE WOMAN— 83m.— American Releasing .... ARTISTS AND MODELS-109m.-Paramount . B BALLET DE FRANCE-83m.-Lewis . BAR SINISTER, THE-(Wildfire)-88m.-MGM . BEAST WITH 1,000,000 EYES, THE-78m.- American Releasing . BENGAZI-78m.-RKO . BIG KNIFE, THE-llm.-United Artists . BILLY, THE KID-95m.-MGM . BLOOD ALLEY— 1 15m.— Warners . BRING YOUR SMILE ALONG-83m.-CoIumbia C COUNT THREE AND PRAY-102m.— Columbia . CROOKED WEB, THE-77m.-Columbia . D DEEP BLUE SEA, THE-99m.— 20th-Fox . DESPERATE HOURS, THE-1 12m.-Paramount DEVIL GODDESS— 70m.— Colombia . DEVOTION-lOlm.-Artkino . DR. KNOCK— 102m.— Martin J. Lewis . DUEL ON THE MISSISSIPPI-72m.— Columbia . F FOOTSTEPS IN THE FOG-90m.-Columbia . FORT YUMA-78m.-United Artists . FRISKY-98m.-DCA . FURY IN PARADISE-77m.-Gibralter . G GENTLEMEN MARRY BRUNETTES-97m.-United Artists . GIRL IN THE RED VELVET SWING, THE-109m.- 20th-Fox . 4023 .4055 4021 .4056 .4062 4050 .4023 .4063 4047 4034 .4061 4035 4021 4045 4065 4038 4033 4021 4027 .4063 4037 4022 4047 4066 .4040 4035 4047 GIRL RUSH, THE— 85m.— Paromount . 4024 GOOD MORNING, MISS DOVE-1 07m.-20th-Fox . 4067 GREEN DOLPHIN STREET-141m.— MGM . 4037 GUN THAT WON THE WEST, THE-71m.-Columbia 4022 GUY NAMED JOE, A-149m.-MGM . 4061 GUYS AND DOLlS-149m.— MGM . 4054 H HEADLINE HUNTERS-70m.-Republic . 4055 HELL'S HORIZON-80m.-Columbia . 4065 HOLD BACK TOMORROW-75m.-U-l . 4050 HONKY TONK-105m.-MGM . 4061 I I DIED A THOUSAND TIMES-109m.-Warners . 4050 ILLEGAL— 88m.— Warners . 4027 IT'S ALWAYS FAIR WEATHER-102m.— MGM . 4024 IT'S A DOG'S LIFE (See Bar Sinister, The) J JAIL BUSTERS-61m.-Allied Artists . 4053 JOHNNY STOOL PIGEON-74y2m.-U-l . 4062 K KILLER'S KISS-67m.— United Artists . 4039 KISS OF FIRE-87m.-U-l . 4026 KISS THE BLOOD OFF MY HANDS-79m.-U-l . 4062 L LADY GODIVA-89m.-U-l . 4050 LAY THAT RIFLE DOWN-71 m.-Republie . 4026 LAWLESS STREET, A-78m.-CoIumbia . 4065 LEFT HAND OF GOD, THE-87m.-20th-Fox . 4026 LONESOME TRAIL, THE-73m.-Llppert . 4023 LORD OF THE JUNGLE-69m.-Allied Artists . 4033 LOVER BOY-85m.-20th-Fox . 4067 LUCY GALLANT— 104m.— Paramount . 4046 M MADDELENA-90m.-I.F.E. . 4023 MAN ALONE, A— 96m.— Republic . 4034 MAN FROM LARAMIE, THE-104m.-Columbia . 4022 MAN WITH THE GUN-83m.-United Artists . 4047 McConnell story, THE-lOZm.-Wamers . 4027 MUSIC LAND-69m.-RKO-Disney . 4066 MY SISTER EILEEN-109m.-Columbia . 4033 N NAKED SEA-70m.-RKO . 4054 NIGHT HOLDS TERROR, THE-86m.-Columbia . 4022 NIGHTMARE ALLEY-1 1 lm.-20th-Fox . 4039 O OKLAHOMAI— 143m.— Magna-Todd-AO . 4051 P PHILADELPHIA STORY, THE-1 12m.-MGM . 4037 Q 1 QUEEN BEE-93m.-Columbia . 4045 1 QUENTIN DURWARD-lOlm.-MGM . 4045 ; R REBEL WITHOUT A CAUSE-ll Im.-Warners . 4055 RETURN OF JACK SLADE, THE-80m.-Allied Artists . 4053 ■ ROCK 'N' ROLL REVUE-70m.-Studio 4040 ROSE TATTOO, THE-1 17m.-Paramount . 4062 RUNNING WiLD-81m.-U-l . r . 4062 S SECOND GREATEST SEX, THE-87m.-U-l . 4039 SEVEN CITIES OF GOLD-103m.-20th-Fox . . ’.’ .4034 ^ SHADOW OF THE EAGLE-93m.-United Artists . 4026 ' SIMBA—98V2m.— Lippert . 4033 - SINCERELY YOURS-1 15m.-Warners . 4056 SINS OF POMPEII-70m.-Visual Drama . 4040 . SPECIAL DELIVERY-86m.-Columbia . 4023 i SVENGALI-82m.-MGM . 4037 ^ T TALL MEN, THE-122m.-20th-Fox . 4039 i TARANTULA-80m.-U-l . 4063 i TARGET ZERO-92m.-Warners . 4067 TECKMAN MYSTERY, THE-90m.-Associated Artsits 4027 . TEEN-AGE CRIME WAVE-77m.-Columbia . 4045 TENDER TRAP, THE-1 1 Im.-MGM . 4054 j TENNESSEE'S PARTNER-87m.-RKO . 4038 ’ TEXAS LADY-86m.-RKO . 4066 J TH I EVE'S HIGHWAY-94m.-20th-Fox . 4039 THIRTY SECONDS OVER TOK YO-139m.-MGM . 4061 * THREE STRIPES IN THE SUN-93m.-Columbia . 4053 3 TO CATCH A THIEF— 106m.— Paramount . 4025 * TOUGHEST MAN ALI VE-72m.-Allied Artists . 4061 1 TREASURE OF PANCHO VILLA, THE-96m.-RKO . 4038 j TRIAL-105m.-MGM . 4024 ■( TROUBLE WITH HARRY, THE-99m.-Paramount . 4046 i TWINKLE IN GOD'S EYES, THE-73m.-Republlc . 4047 U ULYSSES— 104m.— Paramount . 4029 V ; VANISHING AMERICAN, THE-90m.-Republic . 4066 - VIEW FROM POMPEY'S HEAD, THE-97m.-20th-Fox....4055 ^ W ^ WALK A CROOKED MILE-9iy2m.-Columbia . 4065 WARRIORb, IHE—85m.— Allied Artists . 403/ WHITE CHRISTMAS-120m.-Paramount . 4046 WILDFIRE— (See Bar Sinister, The) YOU'RE NEVER TOO YOUNG-1 02m.-Paramount 4025 (The running time carried in this listing represents the latest corrected time of each feature. While every effort is made to keep the listing accurate, features are often subject to editing after being reviewed. Readers are advised to check the time with the local exchange — Ed.) The Shorts Parade (Continued from page 4067) more or less familiar musical cartoon fable which was originally part of the Walt Disney feature, “Make Mine Music,” re¬ leased through RKO and reviewed in The Servisection of May, 1946. The music is by Sergei Prokofieff, with narration by Sterling Holloway. This is in Technicolor. GOOD. Color Novelty MOVIELAND MAGIC. Warners — Color Specials. 19m. This is a visit to a Holly¬ wood studio, where films are seen in the making. The Technicolor cameras have done good work and the subject moves at a gocS pace. Songs heard are “So You Want To Be In Movies,” “Jitterbug Jam¬ boree,” “I Love You As You Are,” “Two Hearts In The Moonlight,” “Sextette From The Police Gazette,” “We’re Headin’ For The Rodeo,” a Mexican dance, and “Good Old American Way.” It is pretty much of a hodge podge, but is interesting. GOOD. (3001) . Color Travel THE GOLDEN TOMORROW. Warners — Color Specials. 17m. Andre De La Varre takes us on a color camera tour of Vene¬ zuela showing the wonderful transition of the country from the old to the new in the space of a few years. It is interesting and educational. GOOD. (3002). Musical THE SAUTER-FINEGAN ORCHESTRA. U-I — Musical Feajturettes. 18m. The Sau- ter-Finegam Orchestra performs “Doodle- town Pipers,” “Doodletown Races,” “Mid¬ night Sleighride,” and “Thundisbreak.” Andy Roberts vocalizes in “John Henry,” and Rosemary O’Reilly performs “Hold Back Tomorrow.” GOOD. (1312). ONE REEL CinemaScope Color Special GOOD DEED DALY. 20th-Fox— Terry- toons. CinemaScope. 7m. Good Deed Daly is the model boy scout. He is helpful as can be, even when his help is not desired. When he walks into the bank and finds the personnel bound and gagged, Daly senses that something is wrong. The TV set announces that Desperate Dumkopf is on the loose. Dumkopf, a master of dis¬ guise, transforms himself into a lamp- post and follows Daly. Dumkopf now changes into a scout-master and directs Daly to walk off a cliff. Daly, however, comes to no harm, and* the scout unmasks Dumkopf. In the battle that follows, the scout bests the criminal and winds up with a merit badge. GOOD. (5532). Color Cartoons DIME TO RETIRE. Warners — Merrie Melodies. 7m. Porky Pig finds all auto courts and cabins filled to capacity until he comes to one operated by Daffy Duck, which advertises accommodations for 10 cents. The place looks palatial and Porky goes for it in a big way. However, there is a catch to Daffy’s operation. First, a rat disturbs him, and there is a charge for a mouse exterminator, a dog; the dog disturbs him; there is a charge for a dog eliminator, a lion; there is a charge for a lion elimi¬ nator, an elephant; and then a charge for an elephant elimintor, and we are back to the mouse again. This is the last straw for Porky, an explosives salesman, who blows Daffy’s gyp joint sky high. GOOD. (3701). GUIDED MUSCLE. Warners — Merrie ; Melodies. 7m. This concerns the unsuc- i cessful and unfunny attempts of a coyote .i to capture a road runner. At the end, the J coyote gives up. BAD. (3706). ' KNIGHT-MARE HARE. Warners — Bugs ■ Bunny Specials. 7m. Bugs is getting a '■ permanent ear wave. The treatment puts > him to sleep and he dreams about a book ; he was reading, “The Black Knight.” The ( monster in armor with a cockney accent ' is about to drub Bugs, when he wakes up. Things he sees remind him of the dream, ' but he shrugs his shoulders. FAIR. (3723). MISTER AND MISTLETOE. Para- mount-Popeye Cartoons. 6m. Olive and ; Popeye are trimming a Christmas tree for ^ Popeye’s small nephews. Bluto arrives, v via the chimney, in a Santa outfit. Popeye * mistakes Bluto for Santa, which enables i the burly villain to romance Olive. When Bluto’s disguise is uncovered, Popeye , goes into action. He sends Bluto flying and ^ then gets into a Santa outfit to surprise his kids. But the youngsters immediately | recognize their uncle. GOOD. (E15-1). f Sports I SPORTING DOGS AFIELD. Para | mount — Grantland Rice Sportlights. 9m. .1 Hunting dogs are the subject of this short. | On Fisher Island, New York, springer \ spaniels are shown speedily climbing bare ■: rocks to retrieve a pheasant. On Montauk Point, Long Island, a Chesapeake retriever ^ goes on a duck himt and swims through the water to retrieve the game. Pointers t- and setters are put through their paces j in North Carolina. The dogs make an in- ^ teresting sight as they freeze in their | tracks. A scene shows coon hounds track- 1 ing raccoons. In the hills of Southern 1 California, beagles match wits and speed 1 with a rabbit. FAIR. (R15-1). ^ Servisection 4^ 4068 title. Holidays and special events will be found at the bottom of this page. This chart is kept as up-to-clate as possible on information made available by the home office. «/> >- < o V o o O z £ tf) JZ u I *o e| broader _d theh m fifebo|V^^ outatiob™ 'TaW ““’"I'J is the hottest hunk of ' film , Hollywooc ever shot! WRITTEN BY CLIFFORD ODETS WHO GAVE YOU ‘THE COUNTRY GIRL" r\< the t>\a8es.^ never The ASSOCIATES and ALDRICH presents 11 Starring ~ ~ JACK PALANCEIDA LUPINO WENDELL COREYJEAN HAGEN with ILKA CHASE EVERETT SLOANEand AS ‘DIXIE EVANS’ Adapted for the screen by JAMES POE • From the stage play by CLIFFORD ODETS thri Ui W»o:«t n^MnwjfJtiiSK w: VJIS «m-KI> KT TKK MCMitU* r«l%« ii ts «iMK9 or TilK AUniKHCK . fm mitt mofmiuiKX m aoTioi i>(m«K «im4) »4*» KCMMt mm •PI i*K Tr‘,. i,mi^jiLjP!i^iji.iiiL ..ii.Pfwiij ■ '^'-k ■■ ; fi^TETfED AS SECOND-QA5S^;^3 ■HER aARCH 15/ Wf39. _ .k^Z Those Mysterious Features On TV (editorial f AND FEATURING: PHYSICAL TiiEATRE Seen is the beautiful statuette to be presented to lUollywood's most popular artists as a result of the recently concluded COMPO Audience Awards Poll OFFICE AT PHIIADEIPHIA, PA., UNDER THE ACT OF /MARCH 3, VERY WAR^ fOR JANUARY! Screen SiORy AND Screen PiArBr SliE O^SPD Oh IBP SioRY ' Di^ni Oe Poiiers - by John Erseihe IflR:’- Birecied Ry MGM PICIUIIE Cinemascope ABOVE: The 24-sheet makes an exciting cut-out. AND COLOR /Auailahia in i - : - ^ ^ me sweep ur MU mvM f ALSO STARRING W^ermniKlmDOW'Willeria •ciANEy-FBz-HALI Screenplay by Directed by FM DAVIS .JEN HECHl ANDRE DEIOIH fe Drama Ut “HIGH NUON”... The Violence Ut “SHANE .. . as The Introducing appeal ]^er tremen- )r nation- en before first film. HOLLYWOOD INSATION V’-so-y^ Esqnir^ vi)se obvious aleady won d IS space in a magazines te release of ber ‘SIRE TO BE A i I li ! REMEMBER j |the skirts that blew up all over America? |\/ovv/ Ttiere's someth inQ |\|E»A/ in SW TSM Evv/ELL SHEREE North THE LlEUTENAiiT WORE THE MAJOR COMEmHIT OF THE YEAR! COLOR by DE LUXE CiN EMA RITA MORENO co-starring IM I H lYIWIXLMVJ with RICK JASON • LES TREMAYNE Produced by BUDDY ADLER Directed by FRANK TASHLIN Screenplay by ALBERT BEICH and FRANK TASHLIN Story by ALBERT BEICH START THE NEW YEAR | RIGHT 1 WITH 2ot|i THOSE MYSTERIOUS FEATURES ON TV Staktlng \viiii olik usual apology, due lo tlic obvi¬ ously tender feelings of Mrs. Loorain and her ladies of the Legion of Deeency, there is an interesting develop¬ ment out in Cliieago that we think worthy of comment and s[)eculation. ry{)ieal of TV entertainment across the land, in a recent week Cdiicago’s four 'PV stations, from as many different networks, hrought into the homes and bars of that area a total of 44 feature motion picture, of all vintages from 1931 to 1952, and of all ty}>es from western to arty imports. W bile we have little concern for Chi¬ cago’s bars, which we have always heard were some of of the roughest in the country, there would seem to ht* reason for real concern for Chicago’s homes, and for the kids in th ose homes who always constitute one of TV's j)rinie viewing audiences. Of the 21 features shown at lO p.m. or later, only five, or 24 per cent, had not been (dassified by the Legion of Decency, and the 16 that were (dassified were all in the A1 or All rating of inoff'ensive- ness. However, of the 23 features shown through the morning, afternoon, and early evening up to 8 }).m. while the kids are the prime viewing audience, some 13, or 561/^ per cent, had not been classified by the Legion of Decency, and of the Iff that were classified one had been found to he B ( ohjectionahle in part for all). Incidentally, these aren’t our records, hut are taken directly from the list as j)uhlished in The New orld, which is the official newspaper of the Chicago Arch¬ diocese, and is known to he one of the most Important Catholic newspapers in the country'. Further study of the 18 feature motion pictures ( or about 41 per cent of the week’s total I that had no Legion of Decency classification, and a check of the much more complete records of this motion picture trade paper, turned up seven on which we had complete data of cast, producer, distributor, and year of release. One of thes(‘ pie-datel for Allied States Exhibitors — Dated Nov. 2,'i, P),55. Jay Emanuel A JAY EMANUEL PUBLICATION. Founded in 1918. Publlthed weekly by Jay Eminuel Publications, Incorporated. Publishing ofTice; 246-248 North Clarion Street, Philadelphia 7, Pennsylvania. New York: 229 West 42nd Street, New York 36. West Coast: Paul Manning, 9628 Cresta Drive, Los Angeles 35, California. Jay Emanuel, publisher; Paul J. Greenhaigh, general manager; Albert ErlicL editor; George Frees Nonamaker, feature editor; Mel Konecoff, New York editor; Arnold Farber, Physical Theatre editor; Albert J. Martin, advertising manager; Max Cades, business manager. Subscriptions: $2 per year (52 issues); and outside of the United States, Canada, and Pan-American countries, $5 per year (52 issues). Special rates for two and three years on application. Entered as second class matter at the Philadelphia, Penneylvania, poet offico. AddiMe lottere to 246-48 North Clarion Streot PhilcKlelphia 7, Penneylyonio. MOTION PICTURE EXHIBITOR 0 0 0 UNSOLICITED • The letters from readers which appear on this page are not solicited. MOTION PICTURE EXHIBITOR does not suggest questions to readers in order to provide a flow of letters. From TUSCALOOSA, ALA. Thank you very much for the 1956 Booking Calendar. MOTION PICTURE EX¬ HIBITOR is number one in my small neigh¬ borhood theatre. JOHN K. LITTLE Alberta Theatre EDITOR’S NOTE: Thanks a lot! There is nothing better than ’’number one”! From a MIDWEST CIRCUIT Kindly let us remain anonymous, for this letter involves our overhead statement that has been in operation on film row for some years, and we do not want to upset it or get into any argument about it. Our question involves the overhead item of "Investment Expense”; — the principle being that a theatre owner is entitled to a modest return on his invesment as a real estate operation, entirely apart from the theatre operation. Let us assume that there are three the¬ atres sitting in a row, identical in every respect, except that: (A) is mortgaged at 67c, (B) is leased, and (C) is wholly owned. The overhead statements of the three the¬ atres are identical, with the exception of what can generally be called — "Rent”: (A) MORTGAGED THEATRE: — "Rent” would be represented by: Interest (and perhaps Repairs and Taxes) (B) LEASED THEATRE: — "Rent” would be represented by: Rent Part of which rent would represent the lessee’s profit. (C) WHOLLY-OWNED THEATRE: — "Rent” would be represented by: Depreciation Real Estate Taxes Repairs If all other factors are equal, the (C) Wholly-Owned Theatre would have a lesser overhead than (A) Mortgaged and (B) Leased, for his "Rent” would be less than the others. He would be paying no profit to the leasee and would not be paying interest. So, as far as C’s sliding scale is concerned, he is penalized for owning his own shop. Certainly you cannot throw out an ex¬ pense item represented by actual cash paid for interest on a note or mortgage. Certainly you cannot throw out rent that has been paid under a legitimate lease. So the only way to level off the situation is to allow the wholly-owned theatre to include as a part of his overhead statement a certain return on his investment. For years our overhead statements have included Investment Expense computed at 6% per annum on the depreciated value of the capital assets, and they have been ac¬ cepted by various 70-30-10 deals. Now the principal must not be abused . . . please note that the return is com¬ puted on the depreciated value of assets. And I do not mean that you figure return on investment and also try to pay yourself interest. I have no time for those who try to in¬ flate their overhead statements by including high salaries for themselves and their family; by paying themselves exorbitant rent or in¬ terest; or by using a rate of depreciation that is higher than that allowed by the government for income tax purposes; and other items that are not supported by actual cash expenditures for legitimate expenses. I am in pursuit of an honest overhead that can be freely accepted as a solid yard¬ stick by all parties concerned. I am interested in anything you or anyone else may have to say on the subject, and will look forward to your columns for additional comment and opinion. Perhaps you can present a survey that would show how many theatres have scales in operation that come close to your "A,” "B,” and "C” scales, and by what film dis¬ tributors they are accepted. (Signed) EDITOR’S NOTE: While it is our policy to completely ignore anonymous letters, the above ivas received on the Circuit’s official stationery, listed a dozen or more theatres, and was signed by an executive. When such letters are pertinent to a current issue, we feel justified in using them and protecting the identity of the writer. Reading the above, we are impressed with the fiict that here is an honest theatre executive who is not trying to get ”an edge” on anyone. We are confi¬ dent that there are hundreds more just like him. What ivould our readers think of a survey such as suggested in his last paragraph} From DOVER, DEL. We have very carefully read and studied your survey on SLIDING SCALE and find it clear, well presented, and most valuable. Accepting its basic justification and its fairness, the one big problem remains, how does the exhibitor persuade the distributor to accept an equitable scale? REBA and MURIEL SCHWARTZ George M. Schwartz Theatres EDITOR’S NOTE: Enough push by enough people, can accomplish miracles. Who would have thought that the early colonists could beat England? Or that Army could heat Navy this year? From CHICAGO, ILL. We have read your article on THE SLID¬ ING SCALE METHOD of arriving at a FAIR FILM PRICING FORMULA, and it indicates there was a lot of thought in gath¬ ering the data for it. JAMES J. GREGORY Alliance Amusement Company EDITOR’S NOTE: It is always nice to hear from regular subscribers, par¬ ticularly in a way that proves their reader interest and reader support. Thank you, Mr. Gregory! From CULVER CITY, CAL. Many thanks for that Quote of the Week in MOTION PICTURE EXHIBITOR (Nov. 2, 1955). I’m very pleased that you thought it was worth that kind of attention. Again, thanks; I’m very grateful. DORE SCHARY Metro-Goldwyn-Mayer Picturei EDITOR’S NOTE: You are welcome, Mr. Schary! We enjoyed reading every word of it! PERSONAL TO THE PUBLISHER The following letter was received on the official stationery of the ALLIED THEATRE OWNERS OF INDIANA, INC., 444 North Illinois St., Indianapolis, Ind.: — For a long while we have thought that it would be a good idea for a trade paper editor to take the floor at one of our Indiana meetings rather than to be just a welcome guest without a formally scheduled spot on the program. We were very pleased that you accepted our invitation and we were again pleased after we heard your message last Wednesday. Your talk was well chosen and well received and contributed greatly to what we think was a successful convention. You made many Indiana friends who will look forward to again meeting you and we hope that it will be possible for you to attend some of our affairs in the future. Again, many thanks for your trouble (and your flight west was certainly difficult) and the time you took away from your business in Philadelphia. (Signed) ROY KALVER, President BILL CARROLL, Executive Secretary PU BLISHER’S NOTE: Believe me, it teas very distinct pleasure and privilege to share your platform ivith such outstanding men as SPYROS SKOV RAS, ABE MEY ERS, RUBE SHORE, TRUEMAN REMBUSCH, MARC WOLE, HUGH McLAUGHLlN, LOUIS ARRU, TED MENDELSOHN, JULIUS GORDON, et al. It was also a most unique and enjoyable experience to see a theatre owner organization in the true sense of the word, with representation divided into areas with three directors from each area, and with all of the ’’Indians” ivholeheartedly backing up their ’’chiefs” willingly and enthusi¬ astically. This proved to be quite a contrast to my home territory of Philadelphia, where a convention of either Allied or of the TOA could be held in a telephone booth. I had to go Indiana to see theatremen in action. I enjoyed tvbat 1 saw! December 7, 1955 MOTION PICTURE EXHIBITOR 9 BROADWAY GROSSES (As of this Monday) 'Twas The Blight Before Christmas New York — With the advent of an early pre-Christmas slump, all of the Broadway first-runs, with the exception of Radio City Music Hall and the Capitol, found their grosses dropping to new lows. There wasn’t a single opening. According to usually reliable sources reaching Motion Picture Exhibitor, the breakdown was as follows: “Three Stripes In The Sun” (Columbia). Paramount dropped to $22,000 on the second week. “Good Morning, Miss Dove” (20th-Fox). Roxy reported $16,236 for Wednesday through Sunday, with the second session expected to tally $22,000. “The Tender Trap” (MGM). Radio City Music Hall, with stage show, claimed $77,000 for Thursday through Sunday, with the fourth and last week sure to hit $110,000. “The Desperate Hours” (Paramount). Criterion was down to $10,000 on the ninth week. “Guys And Dolls” (Goldwyn-MGM). Capitol reported a satisfactory $80,000 on the fifth week. “The Return Of Jack Slade” (AA). Globe dropped to $6,000 on the second week. “Quentin Durward” (MGM). Mayfair was down to $10,000 on the second week. “Rebel Without A Cause” (Warners). Astor dropped to $19,000 on sixth week. “Big Knife” (UA). Victoria reported the fourth week as dropping to $9,750. “Queen Bee” (Columbia). Loew’s State dropped to $15,000 on the second week. Tax Take Down Washington — Theatre admissions taxe.s for the fiscal year ended last June 30 totalled $105,139,000, less than one-half the $270,520,000 for the previous fiscal year, acting Commissioner of Internal Revenue O. Gordon Delk last week re¬ ported to the Administration. The report to President Eisenhower pointed out that the figures represent a tax of one cent for each five cents or fraction thereof of the payment up to March 31, 1954, and one cent for each 10 cents thereafter. Revenue from all amuse¬ ment admissions were $310,264,000 in 1954, $134,357,000 in 1955. The figure for the recently ended fiscal year was pre¬ dicted almost precisely 21 months ago by the firm of Sindlinger and Company, business analysts. Pension Benefits Upped Hollywood — Motion Picture Industry Pension Plan directors last fortnight voted to increase benefits from $20 to $50 a month for workers included in the plan beginning in January of 1960. The plan was established last year, and the increase in retirement benefits was made possible by the volume of contributions to the fund from employers and employes under new collective bargaining contracts signed in October. Mel Konecoff, MOTION PICTURE EXHIBITOR New York editor (with pipe), and other trade paper editors recently judged United Artists' "Summer¬ time" letter-writing contest at the New York home office of the film company. Awarded was an expenses-paid trip to Italy. Conducting the voting session was Liege Brien, UA director of special events. More than 4.000 entered the contest. NEW YORK By Me! Konecoff THE ASSOCIATED Motion Picture .Ad¬ vertisers last week played host to Samuel Goldwyn, Jr., at its first meeting of the season at the Hotel Picadilly. Harry Brandt master of ceie- monies, introduced Max E. Youngstein, vice-president. United Artists, who quipped that his company had a chance to take Goldwyn, Sr., and his “Guys And Dolls” or Goldwyn, Jr., and his production of “Man With A Gun.” They Konecoff decided that MGM needed “Guys And Dolls” more than they did, and UA de¬ cided to take Junior voluntarily. Kidding aside, Youngstein paid tribute to Goldwyn, Sr., for his recognition that the follow-up in the post production period by craftsmen in advertising and publicity could make or break a film, and he saw the same inclination in his son. Youngstein opined that as good as a film is, a hard-hitting advertising and pub¬ licity campaign will make it that much better in returns and in results. Said he, audiences must be convinced that a pic¬ ture is a must for them. This is especially important these days. Harry Brandt offered Goldwyn some advice garnered over the years. Said he, “You made a good start and now hitch your wagon to only top productions for the future which will see the elimination of the double feature from the theatre scene. These are giving audiences movie indigestion. Aim high and you are bound to hit. Even top pictures need follow-up exploitation and your thinking is right along these lines.” Goldwyn, recently returned from a tour of key cities on behalf of his film, reported that space in newspapers in many cities devoted to motion pictures has been on the decrease while that devoted to TV activities has been on (Contiu'iied on page 29) CAN NEWS (Trade Headlines Of The Issue) Corporate General Teleradio, RKO’s new parent firm, buys stock held by Macy’s (page 17). Distribution Paramount’s Louis Phillips answers Allied’s objections to its system of pre¬ releases (page 10). MPAA company counsels approve the new arbitration draft (page 21). Exhibition New Jersey exhibitor Wilbur Snaper, Allied executive, to intervene in Loew’s attempt to receive government sanction t'i acquire a drive-in (page 10). Exhibitors hail the first Audience Awards campaign as an excellent builder of good will (page 17). Financial Stanley Warner’s profit rises 73 per cent over last year (page 20). Columbia’s earnings for the first half of the current fiscal year show a slight dip whiclr the company sees offset by strong coming product (page 21). International Former Senator William Benton sees any film deal with the Soviet block an impossibility (page 20). MPEA concludes a new three-year film agreement with Italy (page 28). Legal The Senate says all parties will be heard in hearings on the industry sought by National Allied (page 10). Mel Konecoff AMPA honors newcomer to production Samuel Goldwyn, Jr., who has his own ideas on making and selling features; Co¬ lumbia screens a short on “The Wonders Of Manhattan”; and some personalities promote their latest cinematic efforts (pages 9 and 29). Organizations COMPO sets a meeting to handle .admin¬ istration matters for Dec. 15 (page 26). Production Paramount’s all-VistaVision lineup in¬ cludes 20 features for 1956 (page 20). I H D B X Volume 55, Number 6 December 7, 1955 Section One Editorial . 7 Letters . 3 New York By Mel Konecoff . 9 Showmanship Sweepstakes . 24 The International Scene . 28 This Was The Week When . 29 News Of The Territories . .30 Fe.ature Article — “Gimmicks .4ni) Glamour Sell ‘Guys And Dolls’” 36 Physical Theatre . PT-1 — PT-20 Section Two The Servisection . .SS-1 — SS-8 (The Yellow Check-L^p) December 7, 1955 10 MOTION PICTURE EXHIBITOR Paramount Defends Pre-Release System Phillips Answers Allied^s Myers, Denies That Clearance Is Involved, Stresses Gains Through Early Engagements New York — Paramcunt has taken ex¬ ception to Allied’s questioning of the propriety and legality of the company’s merchandising engagements policy. In a letter sent last fortnight by Louis Phillips, Paramount vice - president and general counsel, an¬ swering Abram F. Myers, Allied general counsel, the distribu¬ tor asserted that “we cannot be put into a straightjacket and forced to license our pictures one 'way. your way, and still continue to make the outstanding pic¬ tures we are making.” Paramount denied that clearance was in any way involved in the merchandising engagements policy. Paramount’s position was that holding of merchandising en¬ gagements for appropriate pictures in a relatively small number of carefully selected theatres is a marketing and mer¬ chandising method that has proven to be invaluable in creating “the largest audi¬ ences for the benefit of all runs.” Phillips’ letter points out that the aver¬ age negative cost has jumped to over $3,000,000 in the past year. To Myers’ references to the validity o' this release method under the decree in the Government’s anti-trust suit, Phillips replied that Paramount has adhered strictly to the letter of the decree and the law. “We are not withholding pictures from subsequent run and thereby increas¬ ing clearance. The fact of the matter L that clearance is not at all involved under our merchandising method of releasing certain pictures on a limited basis. When a picture is not made available for any theatre or theatres, ... it is withheld only for a brief period. “Because of the completely emotional reaction which has to be evoked in the minds and hearts of the potential patron, every consideration must be given to the selection and placement of the proper emphasis to achieve the desired result. 'The burden of the ‘selling approach’ rests completely with the distributor, with little or no assistance from the exhibitor initially, i.e., in the creative stage. In order to determine how to most success¬ fully arrive at the most palatable selling ingredients, we must have freedom in our method of distribution. This method, as herein described, where conscientiously and properly applied, has enhanced the market value of many motion pictures. “By this method of release, we seek to determine when the greatest sales pene¬ tration, through advertising and exploi¬ tation, will have been achieved, and then we put our picture, whatever it may be, into the broadest possible release. We Snaper Files Motion Against Loew's Drive-In Acquisition NEW YORK — A motion to intervene on Loew’s Theatres’ application for court permission to acquire a drive-in at Raritan, N. J., has been filed by Wilbur Snaper, whose Keyport The¬ atre Corporation is the operator of the Strand, Keyport, N. J., a situation which might be adversely affected by the divorced circuit competition, ac¬ cording to the former Allied States Association and New Jersey Allied president. Jn his affidavit, Snaper stated that other exhibitors in the area have re¬ ceived no notice of Loew’s intentions. The Loew’s affidavit stated that the New Jersey Amu.sement Corporation purchased the site on which the cir¬ cuit propo.ses to build and that Loew’s owns 50 per cent of the stock in the latter corporation, the remainder being held by a non-exhibitor identified as Nonnan A. August, New Rochelle, N. Y. The nearest drive-ins, according to the circuit, are some 10 to 20 miles from Raritan, and the theatre in Key- port is three miles. even make changes in an announced plan of release, as soon as we think a change is indicated.” Phillips stated with reference to Myers criticism of the handling of “Desperate Hours” that “we are strictly within our rights in handling the merchandising engagements as we are doing. In so do¬ ing, no discrimination whatever is in¬ volved, for the reasons which follow: “First, we select cities in the United States which, by reason of their size and importance and the extent of their trad¬ ing area, will have a wide sphere of influence on the exhibition of the picture in later exhibitions. “Second, in non-bidding situations, wo select the theatre which, in our judgment, affords the best outlet and is capable of producing the best terms and film rental, provided, of course, that the theatre’s owner and ourselves can make a satisfac¬ tory deal. “Third, where exhibitors have desired that they be afforded the opportunity to compete for the earliest exhibition, and they have theatres which are suitable and to some extent, at least, comparable, we afford them the opportunity requested, to compete by competitive bidding or com¬ petitive negotiation. We have done this to avoid a claim of discrimination.” The Paramount counsel accused Myers of espousing “a fixed system of release to established rrms, which means, very plainly, a freezing of runs and a possible violation of the Anti-Trust laws or the Decree, or both. In the Government suit, Phillips said, Myers had taken an opposite position and had attacked “the System,” thus causing the Government to argue for “the right to buy” and resulting in the in¬ junction to prevent any “system of re¬ lease” and any “established runs.” “Beside the tailoring that has gone into each picture, we are spending greater Senate To Hear All In Industry Session Washington — A promise that produc¬ ers, distributors, and exhibitor groups will have a full opportunity to be heard by his Senate Small Business Subcommittee was made last fortnight by Senator Humphrey (D., Minn.), who added that he expects the Department of Justice and the Federal Trade Commission to take part also. Humphrey has agreed that the Subcommittee will star hearings on Jan. 25 on Allied States Association’s com¬ plaints about excessive film rentals and other trade practices, and said that he is certain other parties to the controversy will be called by the members of the Senate group. It was learned that the Subcommittee staff has already sounded out a number of exhibitor and distributor leaders about whether they will request a chance >.to be heard. The hearings, Humphrey said, will be kept as short as possible, but all parties will be given the time to present whatever material has a bearing on the case. The Senator refused to comment on whether Allied’s complaint was justified, but said that the organization felt very strongly that is has a grievance worthy of Congressional investigation. sums than ever before to pre-sell and sell our pictures to the public.” Commenting on Myers’ speech at Win- chendon. Mass., Phillips assailed the view that the “purpose and effect of the (release) practice is to raise and maintain admission prices, and to impose new and increased clearances on subsequent run and small town theatres.” Phillips re¬ minded him that “exhibitors fix their own admission prices and are free to do so on our pictures.” Phillips added, “It is of interest to note that in the question period, following your speech, Mr. Nathan Yamins asked you if there is anything in the Bill (I presume he meant the Bill sponsored by you, to regulate the film industry) , which would involve regulating the prices a theatre should charge, and you answered hotly, according to the trade paper, ‘Of course not. If it were, I would be strung up.’ “In fairness, Mr. Myers, is it not logical to say that if the industry is regulated by the government, and film rentals are regulated, as you are so anxious to have done, it would follow, as a corollary, that the admission prices of a theatre would and should also be regulated? Would it not have been fairer for you to have told your audience that at least the govern¬ ment regulation of the industry might bring regulation of admission priegs?” Shor Comments On TOA, Paramount Pre-Releases New York — In response to Paramount’s defense of its pre-releasing policy of “merchandising engagements” for major features, contained in a letter from general (Continued on page 17) Phillips December 7, 1955 XAMINE THE f^RAMOUNT 1955 BOXOFFICE LP* RECORD! :> HOT BOXOFFICE MUSIC WILL CONTINUE LL THROUGH PARAMOUNT stays right in the groove with plenty of LP pictures! ia A S T E R JVI Ae NAM r..;;.ii %■■ j-'J THE 19SI WILi ANYTHING Prod Music and New Sjjji James Van HeuseMIMI^^BPaB^ SciH IPFeai^th^ ptey by I^PSoi^b^ ^nd ^ (T^yjisjed by Howard Liiids^y ^ ' ( ‘tiler by Tec^miiMfi IGAIN RECORD ARAMOUNT’S EADERSHIP... THE TROUBLE WITH HARRY eOBEL GAYNOR y^ti-starring lYoducedl by Paul Jones • Directed by Norman Taurog Screen Play by Sidney Sheldon and Preston Sturges Based on a story by Monckton Hoffe Musical Numbers Staged Nick Castle New Songs by Harry Warren and Mack David Color by Technicolor KATHRYN GRAY' also starring [TCfta Moreno • Sir Cedric Hardwicke • Walter ifai Directed by Michael Curtiz • Produced by Pat Duggan Screenplay by Ken Englund and Noel Langley Based on the Musical Play • Music by Rudolf Friml Book and Lyrics by William H. Post and Brian Hooker Presented on the Stage by Russell Janney From a play by Justin Huntly McCarthy • Color by Technicolor PARAMOUN 195< : ■'V 'W * 'roauced and Directed' by Micnael Uurtiz Introducing Carol Ohmart • Tom Tryon • Jody Lawan^ James Gregory and Elaine Stritch * Song: “Never Let Me Go’ sung by Nat “King” Cole, A Capitol Recording Artist 51® Sci^*e!enplay by Rip Van RonkeL Frank Tashlin and John Merdyth Lucas Story by Rip Van Ronkel and Frank Tashlin i tECORD FEATURES UILT-IN BOXOFFICE >JGREDIENTS Vr' ' ftff-'. -c.’i o; -AJ, ,- •: ^'V^v * 'iv'YC'^- / . >A ‘ t - > ■ ' ^ ' Vi A? i‘^‘-\ MORE TOP BREAKERS FOR 1956 THE PICTURE BASED ON TOLSTOY'S FAMOUS NOVEL, “WAR AND PEACE Starring Audrey Hepburn. Henry Fonda. MeK. . Ferrer. 'With Anita Ekberg. Vittorio Gassman, Oscar Homolko, Mi/ly Vitale. Also starring John Mills. Directed by King V idor F*rodMCed ~ by Ponti-DeLaurenti is. In Vista\d$ion and ci^r 6v Technicolor THAT CERTAIN FEELING Starring Bob Hope^Em Marie Saint. George {' Sabers, With Pearl Bailey. Produced ardi :y' dir^ted by Norman Panama and Melvin Frank Vista Vi.sion and color by Technicolor THE PROUD AND PROFANE NV. _4 Perlberg - Seaton Production. Starring WilHaan Holden. Deborah Kerr. Co-starring Thelma Ritter^ Dewey Martin. In VistaVision and color by Technicolor ^Starring Dean Martin and Jerry Lewis. Directed by Norman Taurog. In XTstaVision and color 6v Technicolor TO TAME A LAND Starring Marlon Brando. In VistaVision and cedar bv Techn icolor THE MOUNTAINS Starring Spencer I'r&m ansd Robert Wagner Co-starring Claire Trecon In VistaVision an^ color by Technicolor. Produced and directed bv Edward Dmytryk, From the best-selling novel ^ THE RAINMAKER Hal Wallis Production. Starring William Holden. Based on the Broadway hit stage play ■I,- . . — " ii** PARAMOUNT’S 1956 RECORD I WILL BE CLIMAXED BY The Most Important Motion Picture Ever Made . . . THE TEN For Every Date in 1956: PARAMOUNT NEWS and PARAMOUNT SHORTS many in COMMANDMENT MOTION PICTURE EXHIBITOR 17 Selected RKO Films To TV In January New York — Showing of certain selected feature films in the RKO inventory will begin on television in January, 1956, ac¬ cording to a statement issued last week by C. R.. Manby, vice-president. General Teleradio, Inc. However, in commenting on a recent published trade paper report, Manby said that no plans have been made as to any specific number of features to be made available and emphasized that there is no intent to make a total release of the RKO films at the first of the year. Manby reaffirmed his company’s inter¬ est in the welfare of motion picture ex¬ hibitors, and reiterated previous asser¬ tions by all company officials that dis¬ position of the library to television would be accomplished in a controlled manner, that would simply replace other films already in television distribution. In recent weeks. General Teleradio representatives have explored with tele¬ vision operators various plans by which their stations might utilize RKO features in their program schedules. One of the formulas which has attracted greatest station interest would give exclusive tele¬ vision rights to the RKO films to a single station in each market as the films were made available over a period of years. However, General Teleradio’s plans, which have been under study for several months, have not been finalized and other negotia¬ tions concerning the film inventory are still in progress. Paramount (Continued from page 10) counsel Louis Phillips to Allied States Association board chairman and counsel Abram F. Myers, Allied president Rube Shor commented last week that the ex¬ hibitor group nevertheless takes the posi¬ tion that such distribution methods are a violation of the law and contrary to the interests of the small, independent the¬ atre operator. Shor, in New York for the New Jersey Allied membership meeting, was the first official of the national organ¬ ization to commit himself on Phillips’ stand. The Allied president explained that the pre-releasing of certain product is unfair because the film company selects the theatre in which the picture is to be exhibited, causing a clearance problem for small theatre owners. Turning to the Theatre Owners of America attitude on government regula¬ tion of film prices, to which Allied is committed, Shor said that TOA president Myron N. Blank’s statement on the subject “means nothing.” He added, that TOA is not really representative of its members because the organization is controlled by the big circuits. Allied "Watchdogs^' Ready New York — The extension to the local level of the Allied States Association’s Emergency Defense Committee activities is being carried out with dispatch, it was made clear last week by Allied president Rube Shor, who arrived from his Cin¬ cinnati headquarters for conferences in connection with the forthcoming drive-in convention in Cleveland. Exhibitors Haii Audience A wards As Nationai Buiider Of Good Wiii Jack Palance, recently in Buffalo for the opening of UA's "The Big Knife," made a personal ap¬ pearance at Shea's Buffalo in connection with the Audience Award poll. He is seen with Carl Rincin, right, manager of the theatre; and Eddie Meade, left, theatre publicity manager. Schary Answers Bishops Hollywood — The Catholic bishops who last fortnight committed themselves to a crusade for the reactivation of Legion of Decency principles because of “moral lax¬ ity” in films were promptly countered last week by Dore Schary, MGM vice-presi¬ dent in charge of production, who said that the Church, while it has a right to criticize what it finds morally objection¬ able in films, should respect the right of Hollywood to make movies as it sees fit. Schary emphasized that criticism is wel¬ come and can be helpful, but warned that it can reach a point where it is the equiv¬ alent of censorship. New RKO Parent Firm Buys Macy General Teleradio Stock NEW YORK— The 10 per cent stock interest in General Teleradio, now pending Federal Communications Com¬ mission approval of a merger with RKO Radio, held by Macy’s was pur¬ chased last fortnight by the General Tire and Rubber Company, the parent company of the amalgamating con¬ cerns, which would be known as RKO Teleradio Pictures. The deal made General Tire the sole owner of its subsidiary, which in turn owns 58 per cent of the Mutual Broadcast ing System, five television stations, six radio stations, the Yankee Network, and the Don Lee Network. It was learned at the same time that General Teleradio has filed an appli¬ cation with the FCC to transfer its broadcasting operation to the new RKO Teleradio company, which lists total assets of $59,227,000. Officers of the new company would include Thomas F. O’Neil, president and treas¬ urer; and Daniel T. O’Shea, Walter Branson, Charles L. Glett, William Dozier, Willet H. Brown, John Cleg- horn, Gordon Gray, John B. Poor, Norman Knight, Robert Nanby, Dwight Martin, Robert A. Schmid, George N. Steffy, J. Glen Taylor, Harry Trenner, J. Miller W’alker, and James E. Wallen, vice-presidents. New York — Exhibitors throughout the nation have voted the Audience Awards election a tremendous success. Wired re¬ ports from key cities, received at the COMPO offices last week, were unanimous in saying that the election had met with great popular favor and won unprece¬ dented press support. The reports also asked that the voting be continued as an annual event. From Jacksonville came a I'eport that the voting “had exceeded any municipal election in recent years.” From Chicago it was reported that “most exhibitors feel that the campaign will be a boxoffice stim¬ ulant.” Denver reported that the “first national Audience Awards Poll was a tre¬ mendous success.” Canton, O., reported “industry will do well to build on a glori¬ ous beginning.” One veteran Southern California exhibitor characterized the election “as the most remarkable stimu¬ lant to our business in 20 years.” All areas reported that the voting had picked up considerably in the closing days of the election, with the voting par¬ ticularly heavy among the children and teen-agers. An examination of the ballots showed a discriminating taste on the part of the voting public, with most ballots intelligently marked. Relatively few bal¬ lots were voided. When the polls clo.sed, theatre managers and their staffs began the laborious task of counting the ballots. In many cities citizen committees assisted in the count. COMPO headquarters urged all exhibitors to tabulate the counts as rapidly as pos¬ sible, fill out the green tally sheets which had been sent to them in advance and mail them to designated branch offices of Price, Waterhouse and Company, certified public accountants, for receipt by mid¬ night Wednesday, Nov. 30. The names of the top five leaders in each category, listed alphabetically, were made public on Dec. 2, with the final win¬ ners announced at a big press dinner in Hollywood yesterday (Dec. 6) . Five gold statuettes, especially de¬ signed and suitably inscribed as trophies to be awarded to the winners of each of the five categories were shipped by COMPO to Elmer C. Rhoden, national Audience Awards chaii’man. Queens Suit Settled New York — The Sogmose Realty Com¬ pany-Copark, Inc., $2,700,000 anti-trust action against all the major distributors was settled last week by all of the de¬ fendants except RKO. The plaintiffs, former and present operators, respec¬ tively, of the Elmwood, Queens, charged discrimination by the majors in their at¬ tempts to obtain first-run product. In ad¬ dition to a cash settlement, the theatre will have a new policy of RKO and Loew’s split first neighborhood run. Price Cut, But Good Southington, Conn. — In an apparent move to introduce the house to newly- arrived residents, Arthur Alperin, Colonial, has been admitting children under 12 free to recent Saturday matinee programs. December 7, 1955 Ll- "It's a pleasure to do TOP-DRAWER business with 20th!" d " Picture Film Deal With Soviet Impossible— Benton 20 MOUONPICTUREEXHIBITOR SW Net Profit Rises 73 Per Cent As AH Branches Reflect Increase New York — Stanley Warner Corpora¬ tion shows a 73 per cent increase in net profit for the fiscal year ended Aug. 27, 1955, according to its annual report issued last week. The consolidated net profit of the cor¬ poration and its subsidiaries amounted to $6,865,800 after deducting depreciation and amortization of $4,759,200, but before deducting provisions for federal and Canadian income taxes and contingencies. This compares with a similar profit of $3,995,100 earned during the prior year when depreciation and amortization totaled $3,476,400. Provision for federal and Can¬ adian income taxes was $3,650,000, more than double the $1,725,000 provision for the prior year. The provision for con¬ tingencies was $150,000 against $100,000 last year. The net profit for the year, after all charges, was $3,065,800 as compared to $1,770,100 earned during the prior fiscal year. This is equivalent to $1.39 per share of common stock, an increase of 59 cents per share over last year’s earnings of 80 cents per share. The increase in earnings permitted dividend payments of $1.00 per share during the year, compared with 70 cents per share in 1954. Theatre admission and merchandise sales and other income for the year totaled $92,410,500 as against $66,447,800 one year ago. International Latex Corporation was purchased on April 30, 1954. The opera¬ tions of that subsidiary, therefore, were reflected in the 1954 accounts of Stanley Warner for a period of only four months, while the operations for the entire year are included in the 1955 accounts. According to the report, “The theatre operations were solidified and showed a substantial improvement. Cinerama suc¬ cessfully opened its second production, “Cinerama Holiday,” and completed its third production, “Seven Wonders Of The World.” Eight additional Cinerama the¬ atres were opened. Consumer acceptance of the new products and new styles added to the Playtex lines required Interna¬ tional Latex to expand its production facilities through the opening of new plants. “Our sound financial position continues. The attached balance sheet shows current assets of $29,707,700 and current liabilities of $15,719,100. Cash, which totaled $12,912,300, was equal to more than 80 per cent of all current liabilities.” Stanley Warner reports that the com¬ pany now owns or leases 303 theatres, of which 164 are owned in fee, 130 are leased, and nine are partly owned in fee and partly leased. Fifteen of these houses are Cinerama theatres. The report further showed that the company had purchased to date, 278,300 shares of its common stock at an average cost of $14.72. The book value of the common stock after deducting shares held in the treasury was $31.63 per share. SW Officers, Directors Receive Salaries Of $838,790 New York — Stanley Warner directors (Continued on page 21) Paramount Sets All VV Lineup; 20 Seen In '56 NEW' YORK — The Paramount dis¬ tribution program for the coming year indicates that all product will be in VistaVision, it was learned last fort¬ night. The film company expects to release about 20 pictures for the period, approximately the same num¬ ber delivered this year, and 80 per cent of the total, it is estimated, will also be in Technicolor. Two of the forthcoming features, Cecil B. De- Mille’s “The Ten Commandments” and the Ponti-deLaurentiis “War And Peace,” are expected to rank with the industry’s top grossers. A breakdown of forthcoming product scheduled to date shows that at least five musical comedies will be offered, three adventure dramas, two romantic comedies, two mystery dramas, one comedy drama, one musical romance adventure, and one mystery comedy, in addition to the two epics. Leading off with two Hal Wallis productions, “Artists And Models” and “The Rose Tattoo,” the product lineup includes “The Court Jester,” “The Vagabond King,” Alfred Hitchcock’s “The Trouble W'ith Harry,” “The Scarlet Hour,” “Anything Goes,” “The Proud And The Profane,” “The Birds And The Bees,” and “Pardners.” Foundation Directors Named New York — William J. German, presi¬ dent, Variety Club Foundation to Combat Epilepsy, announced the election of three new members to the board of directors. They are Philip D. Firman, Firman’s Leather Goods Corporation, New York; Harold J. Klein, J. J. Theatres, Inc., New Yoi'k; and Maurice J. Miller, Harry K. Hecht Theatres, Passaic, N. J. Klein was elected chief barker. Variety Club of New York, Tent 35, at the annual meeting last week. Morton Blumenstock, Warners vice-president in charge of advertising and publicity; and Jack Wrather, president, Lone Ranger, Inc., recently presided at a meeting of some 50 organizations affiliated with the Lone Ranger radio and TV program at the Roosevelt Hotel, New York, where plans were set for the promotion of the forthcoming Warners' "Lone Ranger" film . New York — William Benton, owner. Encyclopaedia Britannica Films, and former Senator from Connecticut, reported last week that it was impossible to negoti¬ ate a film importation deal with the Soviet Union, and her satellites. Benton, who recently toured the iron curtain countries and spoke to Soviet officials in charge of film production and distribution, pointed out the propaganda use of com¬ mercial Soviet films. From his observa¬ tions, Benton gathered that all Soviet productions were handled with a view to¬ wards indoctrination and for the purpose of getting across specific ideas related to the policies of the Communist govern¬ ment. The educational film company owner pointed out that the only American films so far exhibited in Soviet-controlled coun¬ tries were those that put America in an unfavorable light, or aided the Russian propaganda movement in other ways. Ex¬ amples include “Salt Of The Earth,” a social-protest film produced by an alleg¬ edly Communist-controlled union, and certain Charlie Chaplin films. Chaplin’s name is being exploited throughout Eur¬ ope for Communist propaganda purposes, he reported. It was stated by a Communist official that most American films would not be accepted for distribution, even if they could be obtained free of charge. Although the Russians have shown a willingness to buy specific U. S. films, they have con¬ sistently refused any mass bookings. Reasons given for the refusal to buy most American films include such statements as “too expensive” and “lack of realism” in American productions. In regard to exhibition and production in Soviet countries, Benton stated that in the Ukraine, one of the 16 Republics that make up the Soviet Union, a total of 15 feature films a year are produced by three studios. In addition, 30 films produced in Russia are annually adapted into Ukrainian. Hungary has one film production studio that has a capacity of 12 feature films annually. Supplementing these for Hun¬ garian theatre distribution are imports from other countries, more than half of which come from the west. The most popular imports are Italian-made. Czechoslovakia boasts two film studios, one for Czech language films and the other Slovak language, which is spoken by three million Czech citizens. Plans this year call for producing three feature films in Slovak and 18 in Czech. For theatrical distribution, Czech films are supplemented by imports from Poland, Hungary, China, France, England, Italy, and East Germany. In Russian studios, three or four nev feature films are turned out or dubbed into Russian weekly. Included in this total are films produced by the 15 affili¬ ated republics and films which are pur¬ chased from foreign nations. All feature films produced in the Soviet Union are telecast. Documentary or scientific ones have TV play on the same day as they have theatre exhibition. The others are offered to TV audiences eight days after they are shown in theatres. December 7, 1955 MOTION PICTURE EXHIBITOR 21 Toll’TV Inevitable Zenith Officer Says Cohn Sees Columbia Earnings Dip Overcome By Strong Future Films Chicago — Subscription television is in¬ evitable since it would provide the logi¬ cal business link between the produc¬ tion of the motion picture studios and the efficient distribution system of television, it was declared here last week by Joseph S. Wright, vice-president and genei'al counsel. Zenith Radio Corporation, in an address before the Society of Security Analysts. Recalling the history of the entertain¬ ment business, Wright noted that the legi¬ timate theatre entered its decline as soon as motion pictures provided a better dis¬ tribution system for entertainment product through theatres. He stated that the motion picture boxoffice has gone into a decline since the advent of a better dis¬ tribution system provided by television. However, Wright noted the paradox that television broadcasting at the same time is having business difficulty because of indifferent product supply. He said that the two factors of production and distri¬ bution should be brought together as a plain matter of business logic, but that motion picture, theatrical, and other en¬ tertainment production could not join such a union without adequate boxoffice return to compensate for production casts. Subscription television, he said, was tho missing link that would make it com¬ mercially profitable for motion pictures and boxoffice entertainment to produce for home release through the modern and efficient distribution system that tele¬ vision provides. UA Appeals Code Denial New York — The action of the Production Code Administration in denying a seal of approval to Otto Preminger’s United Art¬ ists release, “The Man With The Golden Arm,” was appealed by the distributor to the directors of the Motion Picture Asso¬ ciation of America last fortnight, it was learned. It was understood that the MPAA board would consider the appeal at an early date and that it might take up also a proposed amendment to the Code per¬ mitting the filming of narcotics themes, the subject of the Preminger production. sw {Continued from page 20) and executives with salaries in excess of $30,000 per annum received remuneration aggregating $838,790 in the fiscal year ended Aug. 27, it was revealed last week in the proxy statement forwarded with the notice of the stockholders meeting scheduled for Wilmington, Del., Jan 12. S. H. Fabian, president, and Samuel Rosen, executive vice-president, received $425,830, paid to Fabian Enterprises; David G. Baird, finance committee chairman, $36,400; Harry M. Kalmine, vice-presi¬ dent and general manager, $109,360; and Maurice A. Silver, Pittsburgh-Cleveland zone manager, $54,300. At the forthcoming meeting, stockhold¬ ers will elect three directors, with man¬ agement nominating Kalmine, Silver, and Di-. Charles F. McKhann, who was elected to the board in June, 1954, replacing Les¬ ter Crown. Other directors are Fabian, Rosen, and Baird. Sol A. Schwartz, president, RKO Theatres, Inc.,, recently accepted the general chairmanship of the 1956 Telethon of the New York Arthritis and Rheumatism Foundation. Shown with him are William M. Holmes, left, chairman of the board of Jacqueline Cochran, Inc., New York campaign chairman of the Foundation; and Floyd B. Odium, president. Atlas Corporation, chairman of the National Foundation. TV Code Worked Out New York — An international code of morals to apply to the television industry has been worked out by the International Advertising Association, it was reported last fortnight. The code specifies that pro¬ gram material should provide the TV viewer with wholesome entertainment. The proposed system of ethics would forbid profanity, obscenity, and vulgarity, as well as attacks on religion, and speci¬ fies that contests may not constitute a lottery. It also calls for maintenance of respect for the institution of marriage and the value of the home. Other items proscribed as unsuitable program material include illicit sex rela¬ tions, sexual crimes and abnormalities, drunkenness, and themes dealing with narcotics. The use of alcohol in program content should not be stressed, the code further states. MPAA Counsels Approve New Arbitration Draft NEW YORK — With the approval of the proposed industry arbitration draft last week by the general counsels of the companies comprising the Motion Picture Association of America, meet¬ ing at the MPAA offices here, the system moved a step closer to becom¬ ing an accomplished fact. The draft is now ready for submission to the De¬ partment of Justice for approval. Al¬ though it still must he okayed by the directors of the distribution com¬ panies, favorable action by them was considered assured. Herman M. Levy and Adolph Schimel, representing the joint e.xhibitor- distributor drafting committee, will probably make the formal presentation of the draft to the Justice Department. The arbitration scheme earlier was approved by Theatre Owners of America and Independent Theatre Owners Association of New' York. New York — Columbia earnings in the current fiscal year extending to next June 30 should at least equal those of the previous year despite a decline in revenue in the first two quarters this year, it was predicted last week by president Harry Cohn at the company’s annual stockholders meeting in the home office. The gross for the 1955 period tallied $88,311,113. Earn¬ ings of the first quai'ter this year, ended Sept. 25, were 81 cents per share against $1.24 a share for the same period in 1954; net profit was $1,763,000 compared with $2,553,000 earned in the same period last year. After estimated taxes, net profit for the 13 weeks was $889,000, compared to $1,204,000 last year. Vice-president and treasurer A. Schneid¬ er, replying to a stockholder query, stated that Columbia cannot judge its business on a quarterly basis, pointing out that strong product coming up in the second half of this year should help to equal the gross of the last fiscal year. He also stated that Screen Gems, Columbia tele¬ vision film subsidiary, should attain an $11 million gross by next June 30, com¬ pared with $5 million for last year. Other business taken up by the meeting included a discussion of actors’ participa¬ tion deals, the salaries of executives, called by one stockholder “excessive,” the extension of the employment contract of executive vice-president Jack Cohn, and the voting of stock option rights to Lee Jaffe and Rube Jackter. Harry Cohn an¬ nounced that Columbia has no immediate production plans using 65 or 55mm. Cin- emaScope wide-screen processes. The shareholders unanimously elected Harry Cohn, Jack Cohn, Schneider, Abe Montague, Abraham Sonnabend, Alfred Hart, N. B. Spingold, L. M. Blanche, and Donald S. Stralem as directors. The direc¬ tors, in turn, reelected the two Cohns and Schneider to office, as well as vice- presidents Abe Montague, N. B. Spingold, B. B. Kahane, Jerry Wald, Joseph A. Mc- Conville, Louis J. Barbane, Jaffe, and Paul N. Lazarus, Jr.; Charles Schwartz, secre¬ tary; Mortimer Wormser, assistant treas¬ urer; Bernard Birnbaum and Duncan Cas¬ sell, assistant secretaries; and Arthur Levy, treasurer. Paramount Unveils Newcomers Hollywood — Paramount production head Don Hartman last week unveiled some of the studio’s new talent players to the trade press and the industry at luncheon during which clips of new personalities in forthcoming releases were screened. Among those introduced were Carol Ohmart, to appear in “Scarlet Hour”; Shirley MacLaine and John Forsythe, “The Trouble With Harry”; Jeanmaire, “Any¬ thing Goes”; and George Gobel, “The Birds And The Bees.” A special short, “Bing Presents Oreste,” also was shown. Hartman announced the signing of Tony Perkins, 23, son of the late Osgood Perk¬ ins, to a long term contract which assigns him first to the title role of “The Jim Piersall Story,” based on the best-seller, “Fear Strikes Out.” December 7, 1955 THE GREAT STARS OF It# PRESOLD with ail that advertising can do! A National Ad Campaign that completely covers the massive Women’s Market (just like '’Magnificent Obsession”) . . . through the pages of every leading "Woman-appeal” publication! . . . in the home ... in the supermarkets . . . in the beauty parlors , . . for women . . . everywhere ! Leading Magazines with a circulation of more than 40,000,000 ...a readership of over 140,000,000! with AGNES MOOREHEAD • &Sessions IN ANOTHER GREAT MOTION PICTURE! J ' ' .v-^l ;V''' w « Jane'\Wan • Rock Hudson All tliai 'Heaven Allows PRINT BY TECHNICOLOR VIRGINIA GREY- GLORIA TALBOTT Directed by DOUGLAS SIRK- Screenplay by PEG FENWICK- Produced by ROSS HUNTER 24 MOTION PICTURE EXHIBITOR 1955-56 SERIES Finalists In Contest No. 23 George Nonamaker Editor "Brunettes” Eke Out Close Victory Over "Clowns” In Sweepstukes Test Philadelphia — In what proved to be one of the most closely judged contests so far in SHOWMANSHIP SWEEPSTAKES, H. G. Boesel, Palace, Milwaukee, Wis., event¬ ually emerged the winner of the week with his entry on “Gentlemen Marry Brunettes.” The matter of only two votes separated him from Ralph Donnelly, Play¬ house, Bellmore, L. I., N. Y., who had an entry on “Just Clowning Around”; and James S. Howard, Jr., Air-Vue Drive-In, Goldsboro, N. C., whose entry was on an annual birthday celebration, and practi¬ cally tied for second. As usual, the submitted entries are pub¬ lished in full below, for the benefit and application of all exhibitors who might wish to avail themselves of them. wiNMiNG mmr ^^GENTLEMEN MARRY BRUNETTES'' Submitted by H. G. Boesel Palace, Milwaukee, Wise. 2340 seats * $1.10 top admission General patronage. Some of the exploitation stunts effected for the showing of this film included the picketing of the house by girl models bearing signs reading: “Gentlemen Who Marry Brunettes Are Unfair To Blondes And Redheads.” The same girls held a tug of war for a man, with three pulling on one side and three on the other. This stunt was held in front of the theatre and proved to not only be a lot of fun; but an atten¬ tion getter of no little means. In a tieup with Harlan’s Super Market, each store was sniped with banners read¬ ing: “Brunettes, Blondes, Redheads ALL enjoy good food; but ‘Gentlemen Marry Brunettes’, Fox Palace, Now.” A total of 15 window displays in music shops featuring Coral Record albums of song hits from the film were obtained. In a full-page ad tie-in two silver dollars were given to couples married 25 years, in addition to full course dinners at a local restaurant, and passes to see the film at the theatre. This stunt was labelled “no contest ... no entries ... no rules. Eligible married couples just appear to¬ gether in person at any of the stores with their marriage certificate, dated Septem¬ ber, 1930, for their free anniversary gifts.” A contest planted with WRIT radio re¬ sulted in over 1,000 submissions. This was a “name three tunes from ‘Gentlemen Marry Brunettes’ ” contest. The first 50 entries received guest tickets; and 20 an¬ nouncements were received gratis on the radio as a result. Thirty-three disc jockeys were invited to the theatre to see the picture and were asked to plug tunes from the film. Another stunt was the presentation on opening day of Coral recordings to the first 25 brunettes purchasing admission. This was a tieup with the recording company. Increased ad space was taken in all newspapers; and a six -column scene strip was received gratis in the Milwaukee Journal three days before opening, with other newspaper publicity appearing in the Sunday Sentinel, and the Journal. All radio spot announcements were, by arrangement, placed in news broadcasts and ran practically every hour on the hour on both local stations, WRIT and WFOX. RUNNER-UP NUMBER 1 JUST CLOWNING AROUND Submitted by Ralph E. Donnelly Playhouse, Bellmore, L. I., N. Y, 600 seats * 75 cents top admission Suburban Manhattan patronage. Armistice Day, 1953, served to introduce to the children of the area Peter, the clown, a genial type funster, who fools with the kids in the lobby and on the stage. Peter’s costume was designed and made by my cashier, who is handy with a needle and thread, from about $7.25 worth of material. Planned as a one-shot, and possibly for special occasions, Peter caught on like wildfire and was finally incorporated into our regularly scheduled every Saturday matinee shows, where he has more than doubled the steady weekly attendance. These shows consist of an approved children’s feature selected by a local or¬ ganization known as “The Parents Guido For Children’s Films,” a flock of cartoons, comedies, and a Birthday Club to which a local bank gives each birthday-ite a bank account with $1.00 already in it. Peter is a local drama student from neary Hofstra College, who gets $7.00 for each performance. He now conducts our Birthday Club on stage and holds con¬ tests with prizes donated by local mer¬ chants. He has becocme known as Bell- more’s “good will” ambassador. Last sea¬ son we toured him through all of the local schools, where he conducted special assemblies in pretty much the same manner of the Saturday shows at the theatre. This enabled me to have a tremendous “in” with many of the principals since these visits cost the school nothing and sup¬ plied one of their best assembly periods. To this day principals welcome me with open arms when I want to have a special feature or Saturday show publicized. As business will have it, Saturdays dur¬ ing the summer months fall off so we inaugurated a different type mid-week show. We are located very close to Jones Beach, so around the middle of June Peter departs for “Clownland” and is not seen until October. During the past summer we conducted a kiddie column in the local weekly called “Peter, The Clown, In Clownland,” which inaugurated the sumumer birthdays into the column along with mention of weekly contests, etc. This kept the kids in close contact with Peter and the paper was glad to have the feature. This gave up a guar¬ anteed two columns of free space each week. Peter, the Clown, returned to start his third year at the Playhouse recently and since I knew this had to be a big event I got the local Chamber of Commerce to sponsor a float parade that had each merchant sponsoring floats resembling various story-book and Walt Disney char¬ acters. Greeting Peter, who arrived at the railroad station from “Clownland,” the parade went through the village shopping area to the theatre. A local photo studio took colored films of the event, and these were shown on our screen the following Saturday. A special trailer was used on our screen for three weeks before the event and colored cards were distributed in all schools for five towns surrounding Bellmore, while a sound truck circulated all streets for three days before the event, with the local paper coming through with page one attention. “Batman” also created a fuss by appearing at schools at break time. December 7, 1955 MOTION PICTURE EXHIBITOR 25 The parade, with the merchants putting up the money, and the theatre supplying the help necessary to decorate them and stage the promotion, received a damp recep¬ tion (it rained); but thousands turned out to welcome Peter home and needless to say we were sold out for two complete shows, with long lines waiting as long as two hours to get in for the second show. But, most important, the entire event made this community and surrounding areas conscious of the fact that the Play¬ house was back to their Saturday matinee children’s shows again. Children’s admission to the Saturday matinees is 25 cents. RUMNm-m ANNUAL BIRTHDAY CELEBRATION Submitted by James S. Howard, Jr. Air-Vue Drive-In, Goldsboro, N. C. 440 cars * 50 cents top admission Town and rural patronage. This is held each year on Labor Day to foster better public relations. It is the only time of the year that we ask the merchants, with whom we do business to give us anything for free. The public has been paying all year for their meals and snacks in our snack bar, so we feel that this is the time to give them something on the house. A complete supper is served free to all comers that night. Each mer¬ chant who has been servicing us all year pays this time and they furnish every¬ thing. The menu for the free supper consists of one hot dog, portion of barbeque, slaw, potato chips, pickels, potato salad, two sticks of chewing gum, one piece of candy, dish of ice cream, and a package of four cigarettes. Each merchant also gives some large item to be used in a giveaway program that is held at the intermission time. For instance, the packing company, from whom we buy our franks, is giving away a large sugar cured ham. Foodland, where we buy our hamburger and other meats, furnished a $15.00 gift food certificate. The bread company furnished free bread for a month to the winner of their cer¬ tificate, etc. A personal appearance of “Miss North Carolina,” who was introduced by the Mayor, was another feature of the birth¬ day party; and the Goldboro High School Band gave a 30-minute concert before the show and during the serving of the supper. All cooperating merchants and partici¬ pants were given credits both on a special screen trailer and on all outside adver¬ tising. A local florist decorated the Snack Bar, and gave 500 tiny rose buds, which we presented one to each lady. In addition, all boxes of popcorn con¬ tained special prizes this night, such as passes, balloons, money from one cent to one dollar, etc. All in all we managed to have a ball. NOTICE Contestants are urged to watch care¬ fully expiration dates of the offers now pending from the film companies on addi¬ tional SHOWMANSHIP SWEEPSTAKES $500 awards, so that they may get entries in before stated times. RUNNIR-yP NUMBER 3 I A $2.34 CAMPAIGN Submitted by Virgil Galotta Wilson, Arlington, Va. 650 seats * 70 cents top admission Varied type audience. A grand total of $2.34 was spent on our campaign on “Love Me Or Leave Me.” This was the cost of a rubber stamp. I personally stamped grocery bags in six grocery stores, a total of about 6,000 bags; and also clothes bags in two dry cleaning stores, a total of another 400 bags. Newspapers, both daily and Sunday, were stamped by newsboys. This was done two weeks prior to playing of the picture. The routes covered by the newsboys, of course, were in my immediate vicinity and they totaled about 2,500 stamped news¬ papers. I placed a stamped sheet of paper on the bulletin board of 15 different drug stores; and also on the Colonial Village Apartment bulletin board. Five of these pieces of paper were taped to the cash registers of the Giant Food Store in the next block. These were directly in front of the customers as they paid their food bills. This store serves from 8,000 to 10,000 customers a week. These notes were placed two weeks prior to playdate. Taped on the front door entrance of Progressive Cleaners were some 22 x 28’s. These were directly in front of very per¬ son entering the store. The owner said they have between 3,000 to 4,000' customers weekly. This was done three weeks prior to playdate. In the New Drug Fair, located in New Arlington Towers Shopping Center, and which is the largest drugstore in Arling¬ ton, I placed a 22 x 28 under a herald they used to plug the Ruth Etting album in conjunction with the picture. The top of the herald read: “See The movie, ‘Love Me Or Leave Me’,” with a picture of Doris Day beneath it. This was placed on the main entrance front door, two weeks prior to playdate. A 40 X 60 on the picture was used in a lobby standee two weeks prior to playdate; and I personally talked to as many patrons as I could about the picture with my main point that I personally thought that James Cagney and Doris Day both could not miss for Academy Award Nominations. The total cost was $2.34 for the inibber stamp; and about 15 passes. ^yNNill»yP NUMBER 4 '^THE DAM BUSTERS^^ Submitted by Leslie E. Mitchell Regent, Brockville, Ontario, Canada 974 seats • 55 cents top admission Small town and rural patronage. I arranged with the editor of our local newspaper to run gratis, four two-column scene cuts on the picture, as well as a number of short news items on local news pages prior to opening. Arrangements were made through the local RCAF Ground Observer Corps De¬ tachment to have four CF-100 aircraft “buzz” the town’s main street on opening night. These aircraft came from the RCAF station at Ottawa, Ontario. It was also arranged with the local RCAF Ground Observer Corps Depart¬ ment to hold a Wings Presentation on theatre stage opening night. These people are civilian aircraft spotters and receive their wings from Group Captain F. R. West, director Operational Requirements for the RCAF. An announcement of the film’s showing was made at a local RCAF dance; and I also sent announcements to members of the local RCAF Association, comprised of veterans of the RCAF of World War II. Application was made to the local City Council to have opening day proclaimed as “Dam Busters Day,” knowing before¬ hand that such a move was frowned upon by the Council; but feeling that a news¬ paper account of their refusal would give us some extra publicity in any event. It was planned to have the RCAF band from Ottawa parade on opening night; but (Continued on page 26) While $100.00-per-week will be awarded each and every week throughout the year by the SHOWMAN¬ SHIP SWEEPSTAKES editors, certain film distributers from time to time will post additional DISTRIBUTOR CASH PRIZES of $250.00 to $1,000.00, in order t* focus attention on a particular picture. Such DISTRIBUTOR CASH PRIZES must be posted for a perioa of 26 weekly issues, and if not won will be withdrawn. To qualify for a DISTRIBUTOR CASH PRIZE, a promotional stunt or campaign, in which the particular picture is the center of interest, must win a MOTION PICTURE EXHIBITOR $100.00 weekly prize. This will give it "a leg" on the larger prize. At the end of the 26-week period -nould more than one entry hove such "a leg" on the same DISTRIBU¬ TOR CASH PRIZE, they will be re-submitted to the circuit executive judges for special judging of the one best. This one best will then receive the entire DISTRIBUTOR CASH PRIZE; or, should a tie develop, it wiil be shared. DISTRIBUTOR CASH PRIZES NOW IN EFFECT . . . are as follows: PARAMOUNT PICTURES *500®® "WE'RE NO ANGELS" (This Prize Offer expires Jan. 11, 1956) REPUBLIC PICTURES CORP. *500®® on- "THE LAST COMMAND" (This Prize Offer expires Feb. 22, 1956) RKO RADIO PICTURES, INC. *500®® on- “The Treasure of Pancho Villa" (This Prize Offer expires April 11, 1956) December 7, 1955 1 COMPO Meeting Set To Discuss Problems New York — Notices were sent out last weak by the Council of Motion Picture Organizations for a meeting Dec. 15 at the Sheraton-Astor Hotel of the COMPO membership, board of directors, and exec¬ utive committee. The meeting of the members will open at 10 a.m., according to the notice issued by Sidney Schreiber, COMPO secretary, and will be held for the election of direc¬ tors, adoption of a budget, and to receive a report on COMPO’s affairs. Immediately after the annual meeting, there will be a meeting of the board, at which there will be an election of officers for the coming year and the election of members of the executive committee. The executive committee will consider “present and future COMPO status; re¬ cent proposed withdrawal from COMPO and consequent necessity for by-law re¬ vision affecting membership; COMPO management; the Audience Awards pro¬ ject; a renewed admission tax campaign; continued industry research; group and liability insurance; audience expansion; budget and financing; admission of new members and such other matters as may require attention.” Showmanship Sweepstakes (Continued from page 25) we were advised two days prior that the band would be required to meet some V.I.P. arriving in Ottawa on that day, so arrangements were quickly made to utilize the local Police Department’s Girls’ Bugle Band, who paraded from the other side of town to the theatre and gave a counter¬ marching and other drills on a lot at the side of the theatre just before our box- office opened. The newspaper covered opening night ceremonies and stage presentation with a good picture and story running in the fol¬ lowing night’s paper. The entire campaign was put on without any increase in our regular publicity budget. EXHIBITOR 27 55 mm. Bow Highlights 20th-Fox Release Slate New York — The first motion picture filmed in the new 55mm. CinemaScope process, Rodgers and Hammerstein’s “Carousel,” will highlight a major lineup of six budgeted CinemaScope attractions scheduled by 20th-Fox for national release during the first quarter of 1958, it was announced last week. All six films are in color by De Luxe. The multi-million-dollar filmization of the smash Broadway musical will be re¬ leased in February preceded by a pro¬ motional campaign surpassing that intro¬ ducing CinemaScope and “The Robe” two years ago. Leading off the 1956 product roster will be “The Lieutenant Wore Skirts,” and “The Bottom Of The Bottle.” Joining “Carousel” on the February agenda will be “The Man Who Never Was,” filmed in actual locales in England and Spain. Released in March will be “On The Threshold Of Space.” The big Easter attraction from 20th -Fox will be “The Man In The Gray Flannel Suit,” filmiza¬ tion of Sloan Wilson’s best-selling novel. An outstanding series of merchandising tieups and promotions of men’s fashions will break for Easter providing tremend¬ ous advertising and exploitation backing the production’s playdates. "Marty'" Ends Record Run New York — Hecht and Lancaster’s “Marty,” acclaimed by film critics throughout the country as a leading con¬ tender for 1955 Academy Awards, will conclude its record -smashing world pre¬ miere engagement at the Sutton on Dec. 18, establishing an all-time long-run of 36 weeks at the showcase, it was an¬ nounced last week by William J. Heine- man. United Artists vice-president in charge of distribution. To date, in seven and a half months at the 561-seat Sutton, “Marty” has grossed $495,088, the highest figure in the 21- year history of the Rugoff and Becker theatre. MOTION PICTURE I Dana Wynter, star, 20th-Fox's "The View From Pompey's Head," recently visited Philadelphia and is seen with William Goldman, Goldman Theatres' head, and, right, Lester Krieger, Stanley Warner Theatres executive. "African Queen" Suit Filed New York — A suit seeking $61,859 claimed to be owing from proceeds on “The African Queen” was filed here last week in Federal District Court by Horizon Enterprises against United Artists, tho distributor of the feature. The action contends that UA, as a special inducement, agreed to give Horizon 21/2 per cent of the domestic gross from UA’s share for re¬ leasing “The African Queen,” and that UA received $4,074,366 as United States and Canadian revenues, of which the amount of the suit is still owed on the basis of the percentage provision. 20th-Fox Handles Disney Films New York — Twentieth-Fox International Corporation will distribute in South Africa six features and a corresponding number of shorts produced by Walt Dis¬ ney, it was announced last week. The feature films include $20,000 Leagues Under The Sea” and “Lady And The Tramp,” both in CinemaScope, and “The Vanishing Prairie,” “The African Lion,” Davy Crockett, King Of The Wild Frontier,” and “The Littlest Outlaw.” The shorts include “Toot, Whistle, Plunk And Boom” and “Switzerland,” both in Cinema¬ Scope, and “Siam” and “Arizona Sheep Dog.” UATC, Subsidiaries Income Is $342,132 Baltimore, Md. — The United Artists Theatre Circuit consolidated income for the fiscal year ended Aug. 31 totalled $44,394 under the new accoimting prac¬ tices adapted last year, by which the undistributed earnings of Metropolitan Playhouses and companies less than majority-owned are excluded from the consolidated income statement, stockhold¬ ers were advised last week at their annual meeting. Had the other earnings been in¬ cluded, net income would have been $342,132, it was explained. It was further pointed out that the remaining 50 per cent interest in Rowley United Theatres was acquired prior to Aug. 31 and that if the purchase had been made at the beginning of the fiscal year, the consolidated net would have been $233,920 additional to be added to the UATC and Metropolitan Playhouses figure. All directors of the circuit were re¬ elected, including Charles Allen, Benja¬ min Buttenweiser, A. H. Frisch, James Landis, Douglas Moffat, Bertram S. Nay- fack, Edward H. Rowley, Joseph M. Schenck, Joseph M. Seider, Milton Shu- bert, George P. Skouras, George Texter, Milton C. Weisman, and Raymond V. Wemple. Anti-Trust Suit Launched Philadelphia — An anti -trust action has been brought by Raymond Schwartz, operator, neighborhood Walton, against the major distributors, seeking injunctive re¬ lief, a first neighborhood run, and an unspecified amount in damages. The com¬ plaint charges that the defendants are engaged in a nationwide conspiracy which has deprived the Walton of the run to which it is entitled. Plaintiff further charges that the dis¬ tributors have used a competitive bidding system which has exacted excessive film rentals and that he will be forced to resort to discovery proceedings to ascer¬ tain the amount of damage he has suffered because that information is “peculiarly within the knowledge of the defendants.” 28 MOTION PICTURE EXHIBITOR The International Scene Canada Fisher Heads Odeon, Succeeding Griesdorf Toronto — Frank H. Fisher succeeded to the position of general manager, Odeon Theatres (Canada) Ltd., following an announcement by Leonard W. Brocking- ton, president, of the “mutual termina¬ tion” of an agreement between David Griesdorf and the company. Fisher, who was general manager of the J. Arthur Rank Film Distributing Or¬ ganization in Canada, was succeeded in his position by Frank Vaughan, formerly JARO general sales manager. In his amiouncement, Brockington said that he and the directors “desire to ex¬ press to Mr. Griesdorf their thanks for past services and wish him the best of luck and every sucucess in his future activities.” There was no statement from Griesdorf as to what his future activities would be, although he has been active in both dis¬ tribution and exhibition. Canadian Comment James W. Spence was elected chairman of the board and Donald C. Kerr was elected president and general manager of Canadian Kodak Company, Ltd., at a meeting of the board of directors. Spence, a member of the Kodak organization for 50 years, has been serving as treasurer and assistant general manager. He has been a board member since 1942. Kerr has been secretary and assistant general manager, and a board member since March, 1954. Kerr succeeds E. Stanley Currie, who died recently. R. Louis Chris¬ tie was elected assistant general manager and also a director of Canadian Kodak. D. Douglas Lauder was elected secretary; R. Laird B. Joynt was named treasurer; and Kenneth Winter, comptroller. A net profit of $129,724 for the fiscal year ended Aug. 31 was reported by Marcus Loew’s Theatres, Ltd. (Toronto) . This compared with net profit of $90,627 for the previous year. Working capital in¬ creased to $919,832 from $770,651. Oper¬ ating profit increased to $314,849 from $265,586. Taxes increased to $139,304 from $114,850. Directors will ask shareholders at the annual and special general meeting on Dec. 9 to approve a proposed bylaw decreasing the company’s capital by cancelling all preference shares (includ¬ ing those issued, all of which have been redeemed) and transferring the proceeds to the company’s earned surplus. CINE CHATTER; Sydney Johnston wrote' a series of articles about Holly¬ wood 'personalities and doings in the Montreal Star, beginning with Dore Schary. . . . With a gold watch as a prize, J. R. Chalmers, manager, Odeon, Ottawa, ran a competition which helped buy a bus for the Ottawa Handicapped Rehabilitation Association. . . . Maynard Gray, formerly projectionist. Plaza, Shaunavon, Saskatch¬ Seen recently at the New York premiere of "Hill 24 Doesn't Answer," first Israeli-produced Eng¬ lish-language film, World, were, left to right, Walter Reade, Jr.„ chairman of the board. Conti¬ nental Distributing Inc., which is releasing the film; Michael Wager, who stars in it; Zvi Kolitz, executive-producer and writer; and Frank Kass- ler. Continental president. ewan, was named supervisor of Rothstein Theatres’ recently acquired theatres in Weyburn, Sask., the Soo, Hi-Art, and Twi-Lite Drive-In. . . . Under a new scheme of the National Federation of Can¬ adian University Students, 40,000 of its members would be entitled to special dis¬ counts on theatre tickets, books, and clothes by showing a NFCUS identity card. . . . W. C. Powell was named man¬ ager of National Theatre Services’ 598- seat Roxy in West Hill, Ont., which will get a face-lifting job. . . . Council of Port Credit, Ont., passed a new by-law re¬ quiring theatres to take out licenses at a fee of 20 cents per seat annually. Permi+^ will have to be approved by the Chief of Police first. . . . Odeon, New Westmin¬ ster, launched a new first-run policy start¬ ing with “Above Us The Waves.” . . . Peter Meyers, 20th-Fox Canadian general manager, visited Vancouver to install Gordon Lightstone, Jr., as his British Co¬ lumbia manager. . . . Ben Sommers, owner. State, Winnipeg, joined the staff of Ster¬ ling Films, Ltd., and will be Foto-Nite representative for western Canada. . . . J. G. Ganetakos was elected president. United Amusement Corporation, Montreal while first vice-president and managing The successful cooperation between the Army and U-l in connection with the promotion of "To Hell And Back" was extended recently to the foreign film field when the film had its premiere at the Gaumont Haymarket, London, England. New Film Agreement Concluded With Italy New York — Eric Johnston announced last week the conclusion of a new three year film arrangement with Italy. The MPEA president said the agreement maintains the present import level of 190 films per year for the eight companies operating their own distribution organ¬ izations in Italy. The agreement extends three years beyond Aug. 30, 1956. The agreement also continues the remit¬ tances of $3,000,000 per year at the official rate of exchange. The permitted uses of unremittable funds remain unchanged. As part of the arrangement, the U. S. companies will sell a major portion of their outstanding dubbing certificates foar 470,000,000 lire, payable in installments. Proceeds of the sale will be remittable in dollars. The Italian government has agreed to limit the increase in new dubbing fees, under the pending film law, to a total fee of 5,500,000 lire per feature film. The previ¬ ous fee was 2,500,000. Corkery Ta Colombia New York — Robert J. Corkery, Motion Picture Export Association Latin America vice-president, departed last week for Colombia to confer on what was described as “administrative matters.” The decision to dispatch Corkery was reached unex¬ pectedly at a foreign managers meeting only the day before. The executive may also go to Rio de Janeiro, where the industry has been pressing for an increase in the admission price ceiling, and to Buenos Aires, where a new agreement must be negotiated. director is W. G. Lester and second vice- president, W. H. Giles. . . . Capitol, Kitch¬ ener, and the Waterloo, Waterloo, intro¬ duced china ware giveaways. . . . Hamil¬ ton Drive-In operated by J. Dydzak, opened for first time last summer, was the last outdoor survivor of the season in that dis¬ trict. It wound up by conducting shows Friday and Saturday nights only. . . . Don Summerville, manager. Prince of Wales, Toronto, B and F unit, was nominated again in the elections for civic alderman. . . , Agnes 0”Neill, after 21 years service with Warners, retired from her post in the St. John office. . . . Amusement tax collections in Moose Jaw, Sask., at end of September totalled $30,239, compared with $38,425 for the nine months’ period in 1954. . . . Mrs. Arthur F. Brown was named a member of the Board of Gov¬ ernors of the National Film Board. Also reappointed for their second three-year terms are Dr. Leon Lortie, director of extension services, University of Mon¬ treal, and H. L. Roper, Halifax, a construc¬ tion executive. . . . Jerry Cass, who left 20th-Fox as a salesman, is now selling insurance. . . . Suburban Famous Players houses raised their admission price in the evening to 65 cents from 60 cents. . . . Jim Hardiman, Odeon publicity head, has documentary proof, in the form of a cer¬ tificate, of having completed a TV produc¬ tion course. . . . Ted H. Abrams was recently appointed to advertising and pro¬ motion activities with Associated Screen News, Ltd. — Harry Allen, Jr. December 7, 1955 MOTION PICTURE EXHIBITOR 29 KonecofT (Continued from page 9) the increase. He has been told by news¬ men that the public is not as interested in films as they once were, but he found that this did not hold true. Hollywood doings are still as much wanted as ever, but not enough useful material is being supplied newspapers as in the past. The editors need help in giving the public what they want. They are getting “warmed-over, hackneyed material” with the TV stuff more interesting. The fledgling producer felt that local theatremen and pubulicity representatives should work harder in putting the films across. He thought that industryites have created the impression in the public’s thought that the ranks of the industry are closed to new creative people while TV on the other hand welcomes them. This opinion should be reversed. He urged the active searching for new people and new ideas so that the future can be dealt with properly. We cannot rest on the present or the past. Goldwyn hit at those in the industry who are the greatest broadcasters of gloom today, and he thought that they must stop creating the impression that films are not being seen or not fit to be seen. He has been asked by newsmen why indus¬ tryites are always running the business down. He couldn’t answer, but he hoped it would stop for the betterment of the business. AMPA prexy Dave Bader also spoke. Aboard the dais in addition to those men¬ tioned were Hans Barnstyn, Karen Sharpe, and Lige Brien. PARTY ’N’ PREVIEW: Columbia Pic¬ tures and the NYC Convention and Visi¬ tors Bureau jointly hosted a reception and preview showing of Columbia’s Cin¬ emascope featurette, “Wonders Of Man¬ hattan,”’ at Toots Shor’s last week. It might be noted that this is the first time to our knowledge that CinemaScope has ever been shown in a restaurant which should make some historians jump with glee. On hand to view the highly entertain¬ ing short that shows the isle of Man¬ hattan during a 24-hour period were members of the city government, leading figures from the civic, business, and en¬ tertainment fields. While George Jessel is credited as narrator, the real narration is sung by Bill Hayes and a chorus. Bernard Gimbel paid tribute to Colum¬ bia for the fine job done on behalf of the city and he presented a special citation to Jack Cohn, executive vice-president of Columbia, on behalf of the city. Cohn accepted on behalf of those who made the film. Incidentally, we’d like to pay our own tribute to print department head Bill Brennan, who with spit, polish, and some ingenious know-how put together a won¬ derful screen and adjusted the projector’s aperture plates so that they were abl ' to show the CinemaScope entry, all this with only minutes at his disposal. He’s really one of the unsung necessary men behind the scenes in the company’s operation. PROMOTIONS: Actor Tom Ewell is go¬ ing all-out to promote his latest for 20th Century-Fox, “The Lieutenant Wore This Was The Week When . United Artists slated Otto Preminger’s “The Man With The Golden Arm” for its world premiere in New York’s Victoria on Dec. 15. . . . The Noel Meadow presentation of Luis Bunel’s “This Strange Passion” had its American premiere in the English version at the Trans-Lux 52nd Street, New York. . . . Paramount president Barney Balaban was named keynote speaker for the dinner tonight (Dec. 7) for the Federation of Jewish Philanthropies in the Waldorf Astoria, New York. . . . Continental Distributing announced a Dec. 19 American unveiling at New York’s Sutton for the Michael Redgrave starrer, “The Night By Number Came Up.” . . Warners directors declared a dividend of 30 cents a share on common stock, payable Feb. 4 to holders of record Jan. 13. . . . Astor Pictures head Robert M. Savini announced the acquisition of the Ingrid Bergman “Fear” from Park Pictures. \ Columbia announced that “Picnic” and “The Eddy Duchin Story” will be show¬ cased shortly at the Radio City Music Hall, New York. . . . Buena Vista set Walt Disney’s “The Littlest Outlaw” for its premiere Dec. 26 at the Trans-Lux 52nd Street, New York. . . . Two gala invitational press previews were scheduled for U-I’s “The Benny Goodman Story,” this week in the Pantages, Hollywood, next week in the RKO 86th Street, New York. . . . Warners started preparations for a simultaneous, two- theatre world premiere of “The Court Martial Of Billy Mitchell,” at the Weller and Liberty, Zanesville, O., as a tribute to that city, which sold the most National Tubercu¬ losis Association Christmas Seals. . . . New York’s Roxy prepared to unveil 20th-Fox’s “The Rains Of Ranchipur” on Dec. 15. . . . The Alec Guinness starrer, “The Prisoner,” was set by Columbia to bow this week at New York’s Plaza. . . . Bryna’s “The Indian Fighter” was booked by United Artists for a gala premiere in the Mayfair, New York, Dec. 22. Skirts.” Thus far he has appeared on three national TV shows bringing the WORD on the film to an estimated audience of 60 millions. . . . One thousand executives of the National Council of Women of the U. S., as well as affiliated council groups overseas are receiving notice to watch for, see, and get others to see “Good Morning, Miss Dove.” The Numbers Game Hartford, Conn. — George E. Landers, Hartford division manager, E. M. Loew’s Theatres, arranged a newspaper contest, offering gueust tickets to writers of 10 longest lists of film titles containing a numiber, in (Conjunction with “Count Three And Pray.” A certain indefinable quality sets people, pursuits, products apart. In the automotive world, Cadillac is in this exclusive “quality” category. In the field of stage, screen and sports, a select few have that certain "something" that sets them aside from their fellow performers. Thus it is with ALTEC service. Over and above its superb technical skill, its special instruments, tools and devices, its extensive research and development laboratories, ALTEC service offers that extra "something” which adds a "plus" value to every ALTEC service contract. December 7, 1955 30 MOTION PICTURE EXHIBITOR Ntm OF THF TIRRITORIFS. . . Atlanta R. P. Davis, sales representative, Colum¬ bia, is in an Atlanta hospital, very sick. . . . At U-I, Ralph Berguist, office manager, was appointed sales representative. Alien Rainwater succeeds as office manager. . E. D. Martin, president, Martin Iheatres, was guest speaker at the luncheon meeting of the WOMPI at the Variety Club. The luncheon was presided over by Stella Poulnot, WOMPI president, and Martin was introduced by Mildred Castleberry, booker, Martin Theatres, Atlanta. . . . Harry Blotto, manager, Bradenton, Fla., has, for the sixth successive year, been appointed head of the polio fund drive for 1955. . . . The new Jomac Drive-In, Europa, Miss., now under construction, is expected to be ready for opening about Dec. 15. Joe Wofford is manager. . . . Mrs. W. A. Bar¬ rett, mother of Jack Barrett, sales repre¬ sentative, Allied Artists, died at her home in Cartersville, Ga. W. S. Shelton was appointed projection¬ ist, Jefferson, Monticello, Fla. He form¬ erly was with Floyd Theatres. . . . Central Theatres, Inc., owners, Beachman and Rialto, Orlando, Fla., has purchased the old Floyd residence. . . . Ralph Mann, manager of the theatre in Monroeville, Ala., has resigned to go with the Baldwin Times, Bay Minette, Ala., as assistant manager. . . . Otto Gross, Bailey Theatres, has returned to his home after a stay at the hospital. . . . Mrs. Frank Biereley, has closed her Charles, Marysville, Tenn., due to poor business. . . . The Wood’s, New- ville, Ala., has closed. . . . Riley P. Davis, 50, died last fortnight in a private hos¬ pital after an illness. Davis was sales representative, Columbia, and before that was with other exchanges. He was also a member of the Motion Picture Coliseum of America and the Atlanta Variety Club. Survivors are his wife and a son. Boston Plans for the launching of Walt Disney’s “Song Of The South” in the New England territory were announced at a luncheon at the Sheraton Plaza Hotel, hosted by Buena Vista. District manager Herbert Schaefer and sales manager John Feloney greeted exhibitors. . . . Joseph E. Levine, president. Embassy Pictures Corporation, which has world-wide distribution of “Wiretapper,” arranged to have the world premiere of the film in the Los Angeles area this week in 35 theatres. The satura¬ tion booking is backed by a strong TV and radio campaign, with Fred Stein of Los Angeles as the west coast distributor. . . . Robert Whitten, who operated the Opera House, Millbridge, Me., closed the house last week to devote full time to the operation of a store. . . . The Bomes brothers will permanently close the Jamestown, Jamestown, R. I., on Dec. 10. Now that RCA is handling the distri- HAYCO COVERS Custom made for all makes and models of theatre chairs. JACK HAYES SEATING SERVICE BOX 212 CATO, N. Y. Samuel Goldwyn, Jr., and Mrs. Goldwyn recently visited Boston for press interviews and TV ap¬ pearances in connection with his first UA produc¬ tion, "Man With A Gun." Left to right are Harry Segal, UA branch manager; Tom Fermoyle, ATC official; Karen Sharpe, who stars in the film; Goldwyn, Jr.; A/lrs. Goldwyn, Jr.; and Henri Schwartzberg, ATC official. bution nationally of the products of Signs, Inc., Boston, screen towers, marquees, and directional signs manufactured by the company can be purchased through Capi¬ tol Theatre Supply Company here. During the trade show in Chicago, the announce¬ ment was made that Dave Siegel, Signs, Inc., had arranged with RCA to have them handle the distribution of the com¬ pany’s products. . . . John O’Dwyer is Jack Saef’s new assistant at the Metropolitan, Paramount, and Fenway, replacing Bob Silverman, who was promoted recently to assistant manager. Metropolitan. . . . William T. Powell, Jr., son of district manager Bill Powell, Smith Management Company, has closed the ABC Drive-In, Pittsburgh, and is making his home with his parents in Framingham, Mass., where he is doing relief managing for the Smith drive-ins in the area. . . . Samuel Pinanski, president, American Theatres Corporation, was reelected president, Hebrew Free Loan Society of Greater Boston at the 42nd annual meeting. His father, the late Nathan Pinanski, founded the Society. Among the directors elected are Benjamin Trustman, industry attor¬ ney, and Julius Meyer. . . . Edward X. Callahan, Sr., former district and division manager, 20th-Fox, suffered a heart attack and is a patient at the Newton-Wellesley Hospital. lATSE Tenders Testimonial To Representative Scanlan BOSTON — The Third District of lATSE tendered a testimonial dinner to William Scanlan, for 30 years New England representative, on Dec. 4 at the Hotel Bradford. Every local in the district was represented at the gala occasion, Scanlan was given a dia¬ mond-studded lATSE pin as a memento of the day. Richard Walsh lATSE president, came from New York to speak, while Ken Kelly, sec¬ retary-treasurer, Massachusetts AF of L, also spoke. Hy Fine, district manager, England Theatres, Inc., was the toastmaster. John J. Miller and Walter F. Diehl were co-chairmen of the affair. Buffalo Peter Bifarella, owner, Joyland, Spring- ville, N. Y., and his wife celebrated their golden wedding with an anniversary mass and a reception. Nearly 300 guests honored the couple. . . . Roger Baker, well-known sportscaster, WGR radio and TV channel 2, was the speaker at a stag luncheon in the Variety Club’s headquarters. Dave Cheskin and Richard T. Kemper, enter¬ tainment committee, planned the event, one of the highlights of which was a roast beef buffet. . . . Harry Altman annd Harry Wallens, owners and oper¬ ators, Town Casino, and members of the Variety Club, cooperated with the Lions Club in entertaining some 300 sightless persons at the Lions’ 10th annual Thanks¬ giving party for the blind. Performers in the Casino show, headed by MGM’s How¬ ard Keel, donated their time and talent under the auspices of Alfred LoCastro, president, American Guild of Variety Art¬ ists of Western New York, and Salvatore A. Rizzo, president. Local 43, musicians’ union. . . . WBUF-TV, Buffalo channel 17 station, has filed a statement with the Federal Communications Commission showing a deficit of $272,745 as of Oct. 31. The statement was filed in answer to a request by the FCC in connection with its consideration of the sale of WBUF-TV to the National Broadcasting Company for $312,500. The Commission has granted a construction permit to Frontier Tele¬ vision, Inc., to build new a UHF TV sta¬ tion on channel 59. Richard T. Kemper, zone manager, Dip- son Theatres, announced managerial changes. Jerry Germaine, who managed the Palace, Jamestown, N. Y., for several years, has been appointed manager, Capi¬ tol, Steubenville, O., and George McPher¬ son takes over the Jamestown post. Carl Degenhart, former manager. Glean, Glean, N. Y., is now managing the Abbott here. The circuit has re-opened the Bradford, Bradford, Pa., with Timothy Valanos, as manager. . . . The directors of Tent 7, Variety Club, honored Elmer F. Lux when the new 1956 board selected him at chief barker for the third time. Lux also has been appointed to select a committee to plan for the celebration of Buffalo’s 125th anniversary in 1957. . . . Carl E. Bell who has been manager of the Buffalo office of Perkins Theatre Supply Company for many years, purchased the branch at 505 Pearl Street from Perkins Electric Com¬ pany, Ltd. The latter company has branches in Toronto and Montreal and had also been operating the Buffalo branch, which Bell now takes over. . . . Whittington and Bellefonte have re¬ opened the World, Rochester, N. Y. . . . The Playhouse, Clyde, N. Y., has been sold to C. Belcher. Chicago Ken Prickett, Jackson, Tenn., was named Piccadilly manager, with Norbert Sterling as assistant. He had been with the Para¬ mount Gulf division of ABC Paramount for two years and previously for ten years, with MGM as publicist. . . . The Lake and Gak Park cooperated with the Infant Welfare Association in benefit pro¬ grams. . . . The Plano, Ill., Chamber of Commerce is guaranteeing, with $1,700 for 17 weeks, the success of the Plano, which had been closed for 14 months. . . . (Continued on page 32) December 7, 1955 ^HOSPITAL HAS HEALED MORE THAN 1400 TUBERCULOSIS ~ Otci Oec^tc ! Look. It's a wonderfully reassuring feeHng to know that you, and we, are welcomed for FREE tuberculosis care and treatment at our own Will Rogers Hospital should we or our loved ones be stricken. Once-a-year we're all asked for our contribution of One Hour's pay to keep the Hospital going and growing. We've had this protection for thirty years, and have healed more than 1 400 of 'Our Own' people. WILL ROGERS MEMORIAL HOSPITAL AND RESEARCH LABORATORIES... National Office: 1501 B'way, New York 36 -N Y. Saramc Cake, y. Will Rogers Hospital gratefuMy acknowledges the contribution of advertising production by Columbia Pictures, and of space by this Publisher. 32 MOTION PICTURE EXHIBITOR Drive-In Pair Fined In Obscenity Charge Durham, N. C. — John D. Garner and Raymond A. Toler, manager and projec¬ tionist, respectively, of a Fayetteville, N. C., drive-in, were convicted in Cum¬ berland Superior Court, Fayetteville, of showing immoral and obscene motion pic¬ tures and each was fined $100 and costs. Jesse Wellons, principal stockholder and president of the corporation that owns the drive-in, was acquitted. All three were convicted last summer in Cumberland County Recorder’s Court and fined $1,500 each. They appealed to Su¬ perior Court contending, among other things, that the Recorder’s Court did not have jurisdiction because the drive-in is inside the city limits. The pictures on which the charges were based were shown publicly and included “Striporama,” and “Cinderella’s Love Lesson.” The Superior Court jury saw the films in question, but did not decide what to do with them. Chicago {Contbiued from page 30) Loop attorney Arthur Sachs reports that his new company. La Salle Productions, is ready to make “The Four Seasons.” The firm is composed of a dozen local business men. . . . James R. Thompson, 76, who operated the Community, Raymond, Ill., died recently at Rollo, Mo. . . . Mrs. Zelma Unger was named Belasco manager, Quincy, Ill., succeeding Louis Magner, re¬ signed. . . . Simon Bucharo, 74, composer, musical editor, and orchestrator for War¬ ners Studios, Hollywood, died here while visiting a brother and a sister. . . . Jack De Wiggins, Lakeside manager, is con¬ ducing the Pantheon until B and K appoints a permanent manager to succeed the late Sam Soible. The Chicago Daily Tribune, which printed ballots for Audience Awards votes, and the theatres which passed out ballots in their lobbies, report heavy, satisfactory returns. . . . The showing of movies in taverns was halted by Police Commis¬ sioner O’Connor unless they have public amusement licenses and the films have been previously submitted to the police censor board. His action was approved by the city corporation counsel office. . . . The Chicago is scheduled to receive the premiere of “The Benny Goodman Story.” . . . Les Stepner, in addition to his man¬ agership of the Evanston, will handle the publicity for “Oklahoma!” He was ap¬ pointed by Aaron and John Jones, oper¬ ators, McVickers, where the film will be shown starting Dec. 26. . . . Get well cards are pouring in at Michael Reese hospital for Harry M. Rouda, Rhodes co-manager Operated on seven weeks ago, he returned to the hospital for further treatment. . . . Mr. and Mrs. J. A. Bailey reopened the Royal, Danville, Ill., after leasing the house from Mrs. Elsie Blessing. . . . Pub¬ licist Dale O’Brien is better following surgery. . . . Rani Pedrucci, Frisina Amusement Company, booker, is receiving condolences over the recent death of his mother. Cincinnati Away on business were Milton Gurian, Allied Artists branch manager; Philip Fox, United Artists' Buffalo branch monager, Stanley Kositsky, far left, rear, and his staff recently greeted Jack Palance during his visit at the exchange while in town for the opening of UA's "The Big Knife," Shea's Buffalo. Columbia branch manager; P. K. Wessel, treasurer. States Film Service, accom¬ panied by president Meyer Adelman, Philadelphia; Robert McNab, 20th-Fox branch manager; and Jack Garner, Buena Vista salesman. ... In were Burton Robbins, New York, National Screen Service vice-president in charge of sales, and Jack Haynes, Detroit, Northio sales¬ man. . . . L. C. Stone has reopened his house in Sophia, W. Va. . . . W. T. Els- worth is the new owner of the house in Belle, W. Va. . . . Max Matz has sold the Colonial and the Skyway Drive-In, Blue- field, W. Va., to the Newbolt Circuit. . . . Thanksgiving Day kiddie shows attracted good boxoffice at numerous area houses. . . . Margaret Woodruff, Columbia head booker, an Ohio State football fan, was a spectator at the OSU game with Michi¬ gan in Ann Arbor. . . . Rita Walters now heads the U-I contract department, re¬ placing Grace Barger, resigned because of ill health. . . . Dorothy Habel is now sec¬ retary to Sam Sherman, U-I office manager. COLUMBUS, O., NEWS— Suit against the Huntington-Cincinnati Trucking Com¬ pany for recovery of overcharges and treble damages over a two year period by several southern Ohio exhibitors was scheduled to be tried in the Portsmouth, O., municipal court Dec. 2. Plaintiffs in- New RKO Albee Manager Welcomed To Providence PROVIDENCE, R. I.— Receiving a hearty welcome from local theatre owners and operators, the press, and representatives of radio and TV sta¬ tions, Philip Nemirow, new manager, RKO Albee, arrived to take over his new duties. Nemirow replaces Dave Levin, who, for over 14 years, man¬ aged the house before being promoted to RKO city manager. Grand Rapids, Mich. Nemirow started in the industry over 25 years ago, as a page boy, Franklin, New York. He rapidly rose to chief-of-seiwice. Royal. Other as¬ signments in New York included assistant’s posts at the Empire, Al¬ hambra, Proter’s 125th Street, and the RKO 23rd Street, and 68th Street houses. He eventually took over the manager’s post at Proctor’s 125th Street. His most recent assignment was at the Chester, which he managed for about four years. Ohio Special Session Not For Censorship Columbus, O. — Governor Lausche indi¬ cated strongly that he will not initiate proposals for a movie censorship law at the special session of the Ohio Legislature Jan. 16, called to enact legislation imple¬ menting the bond issue for mental hospitals. The governor said he had received a dozen or more proposals to put other questions before the building program session. He said, in answering the movie censorship proposals, that he had “vigor¬ ously urged enactment of such legislation in the last session, but was turned down.” He cited further that, in the past, he had refused to call special sessions for con¬ sideration of other than genuine emer¬ gency matters. eluded Pearl DeLong, State, Ironton; Stanley Warner Theatres, Portsmouth; Chakeres Theatres, Jackson and Wells- ton; James Malavazos, Ohio, New Bos¬ ton; J. Henry Davidson, Atomic Drive-in, Waverly; and Charles Sugarman, Waverly Drive-In, Waverly. . . . James Malavazos, Ohio, New Boston, O., purchased the LaSalle Hotel at Portsmouth, O., from his father. The younger Malavazos will con¬ tinue to operate the Ohio. . . . Ed Ram¬ sey, operator, Plymouth Drive-in, Ply¬ mouth, has been named a member of the board of directors of the Independent The¬ atre Owners of Ohio. Ramsey succeeds Walter Burget, Lincoln Drive-In, Van Wert, who resigned after the sale of his situation to Nate Schultz, Cleveland. . . . Thirty firms have signed contracts for 50 booths at the National Drive-In Con¬ vention to be held Feb. 21-23 at the Hotel Cleveland, Cleveland, announced Robeit Wile, secretary. Independent Theatre Own¬ ers of Ohio. Cleveland The Audience Awards Poll got off on time with varying results. The downtown theatres, which centered the drive with enthusiasm, were getting results with managers reporting the voting is heavy. However, comparatively few neighborhood houses participated, and those which did reported an almost total lack of interest on the part of patrons who, they said, threw the ballots on the floor without marking them. They attribute this to the complicated set-up of the ballots, too many categories, and too much duplication of names in different categories. . . . Through the courtesy of Columbia branch manager Jerry Safron, the Variety Club held a membership screening of “Queen Bee,” after which the scene of the enter¬ tainment was shifted to the Hollenden Hotel club rooms. . . . When Ken Veach, owner. Twilight Drive-In, was in town recently, he contracted with Ben L. Ogron, Ohio Theatre Supply Company, for in¬ stallation of a wide-screen and Cinema- Scope. . . . Abe Schwartz, one of the own¬ ers of the Lexington, surprised his friends with the announcement of his marriage to Mrs. Rose Goldstein of this city. It is reported that Labonte is negotiat¬ ing with Marvin Harris for the Avalon, Toledo, O. Recently he acquired the Strand, Fremont, O. . . . Howard Reif, December 7, 1955 Modern Theatres, has started his season of commuting between Cleveland business interests and his Florida winter home. . . . Irwin Pollard, Imperial Pictures, an¬ nounces he will soon have prints of his new package program, “The Day The World Ended” and “The Phantom From A Thousand Leagues.” . . . Mike Gould, Paramount salesman, is now a member of the Paramount 100 Per Cent Club. Be¬ fore coming to Cleveland three years ago, Gould was affiliated with the Paramount sales force in New York, Philadelphia, and Cincinnati. , . . Newscasters report that when the special session of the state legislature meets in January, business will be confined to the state welfare policy as determined by the November bond election. If Governor Frank Lausche sticks to this program, he will not give consideration to any proposal at this time to introduce a new state move cen¬ sorship bill. . . . Mrs. Alexandria Blazeski, 78, mother of Ed Graves, RKO booker, died following an illness of 15 years. Denver Variety Tent 37 expects to be in its new quarters in time to stage a grand opening party on Dec. 10. With the rooms turned over to them by the Cosmopolitan Hotel, the Tent is racing against time to finish the decorating and furnishing. Just at the time it looked as if the date would be easy to make, the city insisted on the installation of a sprinkler system. The Tent holds its annual election Dec. 15. . . . Azteca Films set up an office here at 927 21st Street, and has assigned Art Burn¬ ham, formerly branch manager, Chicago, to make a survey to determine the needs of the territory. . . . Rodney Knox, city manager, Knox Theatres, Durango, Colo., and his wife became the parents of their first child, Ronald Keith. This makes Ted and Elsie Knox, Service Theatre Supply, grandparents for the third time. Des /Vloines Stephen A. Oellerich has sold his inter¬ est in the Starlite and Skyvue Drive-Ins, Waterloo, la., to Central States Theatre Corporation, Des Moines, effective Dec. 1. The Starlite was built in 1947, the first drive-in in Iowa, and the Skyvue two years later. Central States purchased the interests of Philip E. Winslow, original partner with Oellerich, in June, 1954. . . . Cliff Shearon, theatre owner at Genoa and Fullerton, Neb., has purchased the Norka, Akron, la. The house has been closed since June, following the death of the former owner. . . . The Iowa, Keokuk, la., has been reopened by the Frisina Amusement Company after being completely renovated. . . . Paul Webster, Republic branch manager, Omaha, and formerly Des Moines manager, has beer transferred to Indianapolis; Ken Weldon branch manager here, will handle the Omaha offices also. Detroit The Music Hall, which is showing “Cin¬ erama Holiday,” was host to over 1,200 nuns from the Catholic Parochial Schools in Detroit and surrounding communities. Arrangements for the event were made by William Green, publicity director, and the Rev. Carroll F. Deady, superintendent, Detroit archdiocese schools. . . . Milton Zimmerman, branch manager, Columbia, is back at his desk after an operation on MOTION PICTURE EXHIBITOR During a recent personal appearance at the Aibeei, Cincinnati, Danny Kaye met some exhibi¬ tors from the area and discussed plans for Paramount's "The Court Jester." Left to right are James McDonald, TOC; Lou Wiethe, Valley; Kaye; Phil Charekes, Charekes Circuit; William Onie, Mariemont; William Meier, Cincinnati Paramount branch manager; and Vance Schwartz, Distinctive Picture Corporation. his kidneys. . . . Sid Cooper, United Art¬ ists, was in from Washington to confer with branch manager Sidney Bowman. . . . Detroit Theatre Enterprises has closed the Victory. . . . George Fletscher has closed his West End. . . . Jack Zide, Allied Films president, is recovering from a recent operation. . . . Stanley Baran is a new booking agent. Paramount. . . . Herb Schloss and Herman Kass, Columbia ex¬ ploitation, were in town. The 5,500-seat Fox will be extensively remodeled, according to Robert Bothwell, newly-appointed managing director. The theatre will spend approximately $50,000 for new equipment, including boxoffice, marquee, tapestries, lounge, carpeting, and other items. . . . The motion picture in¬ dustry will be the theme of several meetings of the Greater Detroit Motion Picture Council, representing more than 60 civic, educational, and religious groups in the metropolitan area. According to Mrs. Francis B. Van Deusen, president, meetings scheduled into April will deal mostly with the industry itself. Dillon Krepps, managing director. United Art¬ ists, spoke recently on the “New Look In Motion Pictures.” Other speakers scheduled include William Green, Music Hall, and Arthur Herzog, Jr., indepen¬ dent publicist. After a long history, the city’s best- known art house, the Cinema, will re¬ open but under a new name and new ownership. William Flemion, Studio The- Russ Tamblyn, MGM player, recently visited Denver in connection with the Audience Awards Poll, and is seen here with members of Women of the Motion Picture Industry, 33 IT 00 Approves Allied COMPO, Tax Stands Columbus, O. — Resignation of the Inde¬ pendent Theatre Owners of Ohio from COMPO and endorsement of National Allied’s action in deferring until 1957 any attempt to obtain further relief from the admissions tax were approved by the board of directors at a meeting here. The board said that resignation from COMPO will remain effective until “re¬ forms in management and changes in personnel have been effected as will insure the organization’s operation in con¬ formity to the bylaws and in accordance with the intent of the founders and until the Allied States Association renews its membership.” The Ohio board commended the National Allied board of directors for establishing a national tax committee con¬ sisting of Colonel H. A. Cole, Trueman Rembusch, and Abram F. Myers. The Ohio board pledged “hearty support” and co¬ operation with the national committee. Action in deferring the tax reduction attempt until the 1957 Congressional ses¬ sion was prompted by reports that if any tax cut is voted in 1956 it would be a general income tax slash for the public, not for special groups. Since the film in¬ dustry got tax relief in 1954, it would be difficult to convince Congress that an addi¬ tional cut should be made in 1956, said the board. atre Corporation, has taken a lease on the building and plans to spend about $35,000 to renovate and remodel the house, which has been closed for nearly a year. The opening date has been set for Janu¬ ary and the name of the theatre will be the World. Booking and buying wil be handled by Flemion. . . . Jane Reddin has left the United Artists as publicity direc¬ tor. . . . Jack Balance was feted by the Detroit Free Press recently in its “New Faces” contest. . . . Danny Kaye is ap¬ pearing at the Shubert Lafayette. . . . Paramount division manager M. Stoner was in town to visit Kaye. . . . Allied Theatres of Michigan is holding its regu¬ lar board of directors meeting this week to make plans for Christmas parties for the benefit of underprivileged children. Houston Jack Farr, owner, Trail Drive-In, is showing marked improvement following his recent heart attack. The Trail is be¬ ing operated by T. J. Cheney, manager. . . . The Bellaire High School staged “Cur¬ tain Call Of 1955,” a musical revue at the Bellaire. More than 50 teenagers per¬ formed in the musical. . . . Lloyd Edwards, executive assistant to Harry Ballance, 20th-Fox division manager, Atlanta, was a recent visitor. . . . The Houston Indepen¬ dent Theatre Association has unanimously adopted a constitution and by-laws drafted by a committee. The organization is for theatre owners and their executive per¬ sonnel in the area. Election of officers was to be held at a meeting scheduled for last week. Lowell Bulpitt is currently president of the group. . . . The Air View Drive-In, also known as the Chocolate Bayou Drive-In, was held up and robbed at gun point, with about $200 reported taken. December 7, 1955 34 MOTION PICTURE EXHIBITOR Warners Short Gets Gala World Premiere Detroit — An important world premiere was accorded “24 Hour Alert,” a Warners special short subject, starring officers and men of the United States Air Force and Jack Webb, at the Michigan last week. Festivities, set up with the cooperation of the Air Force Command and local civic and service organizations, included the presence of bands, lights, and all the trimmings of a Hollywood premiere. Brig¬ adier General Arno Luehman, Wright Field, Dayton. O., and Brigadier General Ben Webster, Air Defense Commands, Selfridge Field, Mich., supervised activities. Mayor Albert Cobo presented Wings Awards to outstanding members of the Ground Observer Corps on stage of the Michigan and pilots and ground per¬ sonnel at Selfridge Field selected a “Miss 24 Hour Alert,” who participated in the ceremonies. Produced by Cedric Francis, directed by Robert Leeds from a screen play by Beirne Lay, Jr., and Richard J. Breen, “24 Hour Alert” was filmed at major U. S. Air Force bases and shows the latest jet aircraft in action never before photo¬ graphed for the screen. Jacksonville Nearly 100,000 patrons paid to attend the Agricultural and Industrial Fair staged by the Variety Club, Tent 44, with help from the Chamber of Commerce, accord¬ ing to Ted Chapeau, Fair president. As a result, many thousands of dollars have been added to the coffers of Variety’s Blind Children’s Foundation. ... A new Variety Club crew was to be elected this week from among 22 candidates on the slate. . . . Dixon Regan, Paramount office manager, became a member of his com¬ pany’s 100 Per Cent Club on the basis of sales achievements in the past year. . . . All 20th-Fox workers here have sub¬ scribed to the buying of U. S. Savings Bonds, declared Thomas Tidwell, branch manager. . . . Maurice Shaaber, Wil-Kin Theatre Supply technician, is now selling equipment for Wil-Kin. . . . Mark DuPree, FST executive, returned from a south Florida field trip. . . . Praise for the motion picture excellence of “Good Morn¬ ing, Miss Dove,” was expressed in a letter written by State Superintendent of Edu¬ cation Thomas D. Bailey, to 20th-Fox. . . . Florida newspaper editors devoted many pages of free space to publicizing the Audience Awards elections and theatres were prodigal in the use of Audience Awards newspaper ads. . . . Chief marker C. H. Deaver initiated 30 new members into the Variety Club last fortnight. Minneapolis Fire completely destroyed the Isis, Fargo, N. D., operated by S. D. Dietz. Loss was estimated at $50,000. Plans to rebuild the house are uncertain. . . . Reno Wilk, operator of drive-ins in the area, left for Florida. ... A new water line was in¬ stalled at the Valley, Browns Valley, Minn., for an air conditioning plant. . . . The Mac, McLaughlin, S. D., has reopened after extensive remodeling, which in¬ cluded adding 30 feet to the building. . . . Employes of the Lake and Hollywood, Devils Lake, N. D., sponsored three oper-. Jarma Lewis, MGM starlet, who appears in "The Tender Trap," recently attended the Detroit premiere of the film at the Adams. She is seen above with contest winners of "The Tender Trap" contest and a master of ceremonies of station WXYZ on stage of the theatre. atic films for the Variety Heart Hos¬ pital here. . . . Ray S. Hanson is pushing preliminary work on his drive-in near Fertile, Minn. A spring opening is planned. Jim Ender, formerly manager. Chief Drive-In, Willmar, Minn., has been named manager. State, Willmar. Both are oper¬ ated by W. R. Frank. . . . John Jessen, Strand, Spread Eagle, Wis., succeeds Norm Enquist as manager, Towne, Flor¬ ence, Wis. . . . Three houses in the terri¬ tory closed recently because of poor busi¬ ness. They are the Rialto, Chester, S. D.; Pix, Pickstown, S. D.; and Park, Pelican Rapids, Minn. . . . Ted Galanter, national press representative for Sam Goldwyn on “Guys And Dolls,” Ivan Fuldauer, MGM midwest press representative, and Norm Levinson, local press representative, met with Harry Weiss, RKO Theatres district manager, and the managers of the Or- pheums in Minneapolis and St. Paul to set up a campaign for the film, which opens at both houses Dec. 23. . . . Independent Film Distributors will handle distribution of American Releasing Corporation’s double feature, “Day The World Ended” and “The Phantom From 20,000 Leagues” in the Minneapolis and Milwaukee terri¬ tories. New Haven Among the speakers at the Waterbury, Conn., Police Commissioners parking meeting recently was Roger Mahan, The recent 50th anniversary dinner-dance of Local 400, Hartford Musicians Union, AFM, was attended by, left to right, William H. Mortensen, Bushnell Memorial manager; Joseph Dorenbaum, Local 400 secretary-treasurer; Mayor Joseph V. Cronin; Michael C. Rogers, Local 400 president; Rube Lewis, stage manager, Loew's Poli Palace ond business agent. Local 84, lATSE; and Henry Zaccardi, assistant to th^ president, AFM. Tower. He spoke in behalf of the Water- town Avenue Business Men’s group. . . . The first section of the Norwalk, Conn., parking area, directly in back of the Norwalk, is now open. . . . Loew Poli Bijou is being torn down to make room for a bank and parking. Spectators view¬ ing the demolition state that when S. Z. Poli built the theatre, he really must have built it for eternity because the demolition crew is having trouble getting it broken apart. . . . Good response was reported to the Audience Awards Poll and results have been gratifying to the man¬ agers who have been working hard to make it a success. . . . Exchanges are planning Chrisetmas parties. At Donat’s on Dec. 13, personnel from Allied Artists, United Artists, Republic, and RKO join in festive activities. Another group plan¬ ned a buffet-style affair for Dec. 19 and exchanges reported formulating plans for this event included 2Dth-Fox, MGM, Paramount, Columbia, and U-I. HARTFORD, CONN., NEWS— Fred Mc¬ Carthy has been named assistant man¬ ager, SW Strand, replacing Robert Miller, resigned. . . . Doug Amos, district man¬ ager, Lockwood & Gordon Theatres, has named Don McPhee, assistant manager, Danbury Drive-In, to the managerial post at the situation, replacing John O’Sulli¬ van, who becomes the circuit’s district manager for Rhode Island, Massachusetts, and New Hampshire. Harry Sullivan, East Windsor Drive-In manager, has been as¬ signed to a similar post at the Pix Drive- In, Bridgeport, Conn. No manager has been assigned permanently to East Wind¬ sor. . . . A. J. Bronstein, president, Bron- stein Drive-In Enterprises, disclosed that both local and out-of-state interests will be associated with him in construction of a $2,500,000 multi-purpose sports arena in the North Meadows. Seating capacity will be upwards of 10,000. New Orleans The WOMP’s contribution to the sev¬ eral needy families who have been under the club’s wing for many months were Thanksgiving baskets loaded with canned goods, vegetables, fruits, and a turkey. . . . Ralph Mann, manager, Fred T. McLen¬ don’s Alabama, Monroeville, La., resigned to take over the assistant manager’s post on the Baldwin Times newspaper. Bay Minette, Ala. . . . Branch manager Bill Holliday, Paramount, entertained actress Mary Murphy at a screening of “The Des¬ perate Hours” during her visit here. It was the first time Miss Murphy viewed the picture, in which she plays an im¬ portant role. . . . Tommy Thompson, Paramount sales, was inducted into the company’s 100 Per Cent Club by southern division manager W. G. Bradley. . . . Harold F. Cohen is in Hollywood to con¬ fer with Irving Levin, Filmakers. . . Harry Weise, RKO Orpheum division manager, with headquarters in Minne¬ apolis, visited here with manager Asa Booksh and staff. . . . Mr. and Mrs. Jchn Caldwell, Royal, Bernice, La., were in to buy and book for the Kay, Farmersville, La., which they have taken back anl start operating on Jan. 1. . . . Mamie and Milton Dureau, Masterpiece Pictures, an¬ nounced the release of the dual bill, “The Day The World Ended” and “Phantom From 10,000 Leagues” in early January. December 7, 1355 MOTION PICTURE EXHIBITOR 35 46 Skouras Houses Sell 'Oklahoma ' Seen at the recent preview of Columbia's "Picnic," Loew's 72nd Street, New York, were, top row, left to right, Harry Fellerman, Lopert Theatres; Jack Cohn, Columbia's executive vice-president; Mrs. Eugene Picker and Eugene Picker, vice-president, Loew's; A. Montague, Columbia vice-president; Sol Schwartz., president, RKO Theatres; Paul N. Lazarus, Jr., Columbia vice-president; and Rube Jackter, Columbia assistant general sales manager; and, bottom row, left to right, Lou Astor, Columbia sales executive; Lou Segal, Ted Schlanger, Ted Minsky, and Harry Goldberg, Stanley Warner Theatres; and Howard LeSieur, Columbia's advertising and publicity director; Phyllis Newman, of the cast of "Picnic"; and Robert Shapiro, managing director. New York Paramount. New York — Patrons of 46 Skouras the¬ atres, residing within a radius oi 50 miles of New York City, can now purchase tickets to see Rodgers and Hammerstein’s “Oklahoma!” directly from the boxoffice of any of the theatres. By arrangement with Magna Theatre Corporation, distributors of the film now playing at the Rivoli, all of the Skouras houses are equipped to secure any number of tickets desired for any showing up to eight weeks in advance. “This plan has been put into effect by Skouras theatres as a public service,” revealed Nicholas John Matsoukas, Magna national director of advertising and pub¬ licity. By taking advantage of the plan, anyone wishing to see ‘Oklahoma!’ does not necessarily have to come to the Rivoli and wait in line. The plan is in effect now and operates seven days a week. New York Sam Krellberg, Principle Films, is re¬ cuperating from an operation. . . . Dan Triester, Warners booker, was hospital¬ ized. . . . The Regent, Paterson, N. J., took on a new look when it switched to a policy of bringing top notch specialty films to the area. Manager Dick Josephs announced that the first picture under the new policy was Verdi’s “Aida.” . . . The Montauk, Passaic, N. J., in conjunction with the Herald News, will hold a the¬ atre party for the Herald -News carrier boys and their parents on Dec. 20. . . . Frank Costa, manager, Warner, Ridge¬ wood, N. J., is home after being hos¬ pitalized. . . . Mike Simons, MGM direc¬ tor of customer relations, was chief speaker at the annual convention banquet of Quebec Allied Theatrical Interests, Inc. The Canadian exhibitor group is headed by William Lester, who extended the invi¬ tation to Simons through Hillis Cass, MGM general sales manager, Toronto. The Independent Motion Picture Dis¬ tributors Association gave a luncheon for Joseph Maternati, director, French Cin¬ ema Center, at La Valois Restaurant last week. Arthur Mayer, president, IMPDA, said the Association welcomes Maternati’s arrival here and will offer him complete cooperation in his efforts to increase the market for French pictures in the United States. . . . Allied Artists vice-president Alfred W. Crown and producer-director John Huston left for Hollywood to confer with studio executives on plans for Hus¬ ton’s initial film for the company. . . . The 20th-Fox Family Club held its Thanksgiving party at the Village Barn. . . . Sheila Conackey has joined Republic in a secretarial capacity. . . . Columbia booker Irving Baron recently celebrated his 25th wedding anniversary. . . . Head inspectress May Malone and inspectress Ceil Weiner were presented with gold watches by Columbia in recognition of their 25th year with the company. Philadelphia Mrs. Arthur Goldsmith, Philadelphia Motion Picture Prevue Group, is re¬ cuperating at home following hospitaliz¬ ation at Lankenau. . . . A1 Frank, secre¬ tary and treasurer, Hammonton Theatres, Inc., announced that a 1,000-car drive-in will be built on the outskirts of Ocean City, N. J., on a recently acquired 20- acre site. Construction is to start immedi¬ ately after completion of the Circus Drive- In, Amatol, N. J., which is set to open Christmas. The same plans and the same contractor will be used. This new drive-in will be made ready for an early April opening, with all the latest innovations. . . . Mae Murray Bergin is now hoding down the post of chief clerk, Pennsyl¬ vania State Board of Censorship. . . . Re¬ public screened “No Man’s Woman” at Variety Club, Tent 13; and Paramount screened “Artists And Models.” . . . The luncheon honoring Victor H. Blanc on his election as District Attorney proved to be a big success, held in the gi’and ballroom of the Bellevue-Stratford Hotel. . . . David Silverman, owner, Towne, Wrights- town, N. J. died last fortnight. He was interested in many New York City build¬ ing projects. John William Richley, 81, pioneer auto dealer and one-time racing car driver, died at his York, Pa., home after a long Roxy Inaugurates Service For Reserved Seat Policy NEW YORK— Robert C. Rothafel, managing director, Roxy, last week announced another “Roxy service” for the convenience of patrons. As regu¬ lar policy, 1000 reserved seats in the mezzanine will he available for all performances for those who wish ad¬ vance assurance of seating. Tickets may be purchased at the boxoffice or by mail. This service is being inaugurated with the theatre’s new stage and ice shows, “Happy Holiday — Anywhere, US.A.,” together with 20th-Fox’s “The Rains Of Ranchipur.” illness. He retired from the auto business in the 1930’s and later operated a theatre and sports arena. He had been retired from business about 10 years. ... In Harrisburg, Pa., Mayor-elect Nolan Zeigler cast his vote for his favorite movie stars in the Audience Awards Poll as Bill Riding, manager, Loew’s; Spike Todorov, manager. State; Bernard Bispeck, man¬ ager, Senate; and Jack O’Rear, manager. Colonial, looked on. ... In York, Pa., Sid¬ ney J. Poppay, manager, SW Theatres, is in an improved condition at his home after suffering a heart attack recently. . . . The local United Artists exchange is in first place in the third lap of the com¬ pany’s current sales drive. . . . Alex Stiefel, brother of Sam Stiefel, Uptown, underwent serious surgery in Lankenau. . . . Marilyn Cohen, daughter of Mr. and Mrs. Albert Cohen, will be married to Max Bernstein on Dec. 22 at Beth David Congregation. CinemaScope equipment is being in¬ stalled in the Variety Club screening room. “Artists and Models” will be screened through the courtesy of Paramount as the first film on the new installation. . . . The annual Chi’istmas party for the Variety Club Campers, sponsored by The Daily News and Tent 13, will be held in the club- rooms on Dec. 17. ... A gala New Year’s eve celebration is being planned with the affair to be held in the clubrooms. Roy Sullender’s National Service is now handling the buying and booking for Roxy, Nesquehoning, Pa.; Capitol, Jim Thorpe, Pa.; Stony Brook Drive-In, York, Pa.; and Lincoln Drive-In, Thomasville, Pa. Benny Harris announces that Dave Weinstein, veteran theatre manager, has now become a pai'tner in American Film Exchange. Weinstein will handle the out- of-town selling of American product to begin with. Incidentally, American is doing (Continued on page 38 j December 7, 1955 36 MOTION PICTURE EXHIBITOR Gimmicks And Glamour Sell “Guys And Dolls” By bringing out their heaviest ar¬ tillery, Samuel Goldwyn and MGM launched “Guys And Dolls” with such successful promotion salvos that it already has smashed boxoffice records in key cities and, like an eager animal strain¬ ing at the leash, seeks new fields to conquer. With one of the most elaborate and far reaching pre-release campaigns Dan S. Terrell, MGM home office publicity, and Harry Loud, MGM studio trailer department, con¬ fer with Ed Sullivan on the latter's appearance in a special trailer promoting "Guys And Dolls." ever devised, the producer and distributor underlined the importance and quality of their major release. The “Guys And Dolls” program started with national magazine breaks as early as last spring and, to date, fan magazine coverage alone tallies more than 100 pages of feature material. In addition, there were any number of front page newspaper stories describing the production and the 11-week, 60-city tour of the five Goldwyn Girls, who covered 10,000 miles in the United States and Canada attending in¬ numerable civic and state functions as well as those directly related to heralding the film. Goldwyn’s beauteous proteges from his production became his goodwill ambassadors and his best advertisement as their activities were covered by radio, television, syndicated columnists, and fash¬ ion editors. A unique series of tie-ups with depart¬ ment stores was arranged by MGM’s Howard Dietz and his staff. These in¬ cluded a cooperative arrangement with Macy’s in New York, through its vice- president, Frances Corey, who set aside a full week for storewide promotion which proved so successful that it was continued into the Christmas shopping period. Simi¬ lar extensive programs were undertaken by Gimbel’s in Philadelphia and by other large stores across the country, and more than 50 manufacturers were represented in other special setups. We present herewith a few examples of the many activities which assisted in bringing the pictui'e’s qualities to the public attention. The Lucky Guy and the Lucky Doll who won the contest sponsored by the Capitol in advance of the "Guys and Dolls" premiere get professional advice on their prize, a honeymoon in Havana. The five original Goldwyn Girls, Jann Darlyn, Larri Thomas, Madelyn Darrow, June Kirby, and Barbara Brent, appearing in 60 cities in advance of the "Guys And Dolls" world premiere, meet Lou C. Ingram, MGM Memphis branch manager. Center, at Memphis, as elsewhere, a separate car met each of the Girls, bearing her name banner. In New Orleans, they find MGM branch manager C. James Briant conducting business as usual. Enormous crowds gathered in front of the Capitol, despite inclement weather, the night of the premiere. The comparative calm above turned jnto bedlam when Marlon Brando arrived. Some spectators were injured. In the Capitol before the "Guys And Dolls" premiere. Stubby Kaye, who appears in a lead supporting role, enjoys the attention of the Goldwyn Girls. The newest Girl, Phyllis Jeritza, selected by Goldwyn, is at left. December 7, 1955 MOTION PICTURE EXHIBITOR 37 Jean Simmons is escorted to the Capitol pre¬ miere by Dave Golding, Goldvtryn publicity head. In its third day at the Capitol, the Goldwyn production continued to draw capacity crowds. This was the first indication of the success of the promotions, proved in other key spots. A few promotions are illustrated above. Top. the Girls pose with Samsonire luggage provided each; Delta, an airline used on tour, offers window display; at Macy's, New York, the Girls model new fash¬ ions. Center, a window display by Gittleman's, Philadelphia; a New York display; and Gimbel's, Phila¬ delphia. Bottom, the Girls admire Martex towel sets; a tieup with a local gas company; and a fur show. The traffic island dividing Times Square avenues is adorned by a banner heralding "Guys and Dolls." Window at Lindy's Restaurant, B'way landmark. Among the prominent industry figures who attended the gala Capitol launching of the Samuel Goldwyn "Guys And Dolls" were Nicholas M. Schenck, Loew's, Inc., president, and Mrs. Schenck; James P. Byrne, MGM eastern sales manager, and Edward M. Saunders, MGM assistant sales manager; Robert O'Donnell, Texas' Interstate Circuit, and Mrs. O'Donnell; and Mr. and Mrs. Harold Rinzier, and Sam Rinzier, Randforce Circuit. December 7, 1955 38 MOTION PICTURE EXHIBITOR Philadelphia (Continued from page 35) nicely with their combo, “The Blonde Pick-Up” and “Jail Bait.” . . . Viola Honig former cashier, Screen Guild, is now a patient at Deborah Sanitarium, Browns Mills, N. J. SCRANTON. PA., NEWS— George J. Riester, general manager, Buckley Amuse¬ ment Enterprises, recently arranged a special supplement with the Shamokin Citizen in connection with “The History Of Motion Picture Theatres In Shamokin,” which, incidentally, dates back to the old Star in 1905. Featured in the layout were articles on L. J. C. Chamberlain, George F. Higgins, and George W. Turner, the three men credited with bringing motion pictures to Shamokin 50 years ago, and an article on the Nickelodeon. . . . Joseph Churlilla, Lehighton, has leased the Capi¬ tol, Jim Thorpe, Pa. Kenneth Ocker, former manager, Capitol, Jim Thorpe, has joined the Paramount staff, and is sched¬ uled to become the manager, Capitol, Bloomsburg, Pa. . . . John Mulkerin, assist¬ ant manager, Comerford, is mourning his mother, who was 88 when she died recently. Everything for Your Theatre! COMPLETE PROJECTION and SOUND EQUIPMENT • BLUMBERG BROS., INC. Office Phone: Lombard 3-7240 - 3-7241 Emergency Nite Phone; Welsh Valley 4-4920 - 4-5368 1305*07 Vine Street, Philadelphia 7, Pa. S^ace \)/qJI Cover iirtGS Paiulmfi Pecorafipt riurcils Paramounf Qecoralin^ (o.,|nc 311 H. 13 STREET JlWnAN PHIWDELPHIA 7, PA. ituNAn jeisriAN 'David 6*. BRODSKY ^Associates rHEATRICAL INTERIOR DECORATORS 142 N. 13th St. LO 4-1188 — 89 Phila. 7. Pa. PAINTING • DRAPERIES • MURALS STAGE SETTINGS • WALL COVERINGS PROGRESSIVE ELECTRIC CONSTRUCTION CO., INC. 240 N. 13th STREET e PHILADELPHIA 7. PA. Theatre Installations and Maintenance For Sale LYRIC-WILLIAMSTOWN, PA. DALLAS-DALLASTOWN, PA. MARK RUBINSKY 2501 N. 4th Street, Harrisburg, Pa. IF ]th the holiday season startings Mr. Theatre Manager, Please make eertain you elieek your shows no later than 10:00 A.M. on Saturdays, Sundays and holidays. As you know, the exchanges’ shijiping rooms close at noon on these days. Don t wait until it’s too late — help us prevent any missouts! HIGHWAY EXPRESS LIHES, IHC. 829 North 29th Street Philadelphia 30, Pa. LO 4-3450 1638 Third Street. N. E. Washington. D. C. DuPont 7-7200 Sunday Shows Place Drive-In Men On Spot Reading, Pa. — An inquiry into the Sun¬ day rights status of the new Sinking Spring Drive-In started last week. Two detectives sent by District Attorney Henry M. Koch verified that it was being oper¬ ated and got a list of employes on duty, including manager Frank C. Kennedy. The latter cooperated fully with the detec¬ tives. He said he had previously heard a report about illegality of operation with¬ out an election having been held by the South Heidelberg Township residents, and had promptly notified the owners. Court House records showed that no elec¬ tion has been held in the township. Kennedy notified Clarence C. Mendelsohn, Reading attorney for the owners. Pavilion Drive-ins, Inc., Batavia, N. Y. It was said that as the operators are not Pennsylvania residents, they were un¬ familiar with Pennsylvania laws. Mendel¬ sohn was quoted as saying that the move places the operators in a difficult position, because it might not be profitable to run the theatre if Sunday operations are prohibited. Iheatre men say it is difficult to under¬ stand why the owners did not know about the election law. It was said that if the owners had known about the law, they would have had an election last month in the township. Work started on the drive- in more than six months ago and it opened in August. An election in this township, in which there are no towns and few places as big as a village, might result in a defeat for i Sunday movies, some observers believe. Mendelsohn said he was hopeful Sunday ! operation will be permitted until the issue can be voted on in 1956. He asserted that a school tax on the drive-in receipts averages $1,000 a month. Koch said later that he had directed William H. Wynn, one of the two detec¬ tives who checked on the drive-in’s Sun¬ day operations, to notify Kennedy to sus¬ pend operations until the status of the theatre could be clarified, but that the order was ignored. Koch announced he would issue warrants against the operators. Finally, William P. Piper, a Lincoln Park justice of the peace, issued warrants for the arrest of the manager and five employes of the drive-in, Kennedy; Horace Good and Arthur Boyer, projectionists; Mary Ann Correll, cashier; Janice Mountz, ticket taker; and Daniel Sonon, parking lot supervisor. A hearing will be held shortly on a charge of “unlawful opera¬ tion of a motion picture exhibition on Sunday.” A mandatory fine of $50 would be imposed on each summary conviction. WILMINGTON, DEL., NEWS— The an¬ nual pledge of the Legion of Decency was taken by Catholics at all masses in the Diocese of Wilmington last Sunday. The moral tone of motion pictures coming from ^ Hollywood, as well as from abroad, has J been going down during the past year, f the Most Rev. Dr. Edmond J. FitzMaurice, I bishop of the diocese, told the fall clergy ' conference attended by about 80 priests, I including representatives of religious or¬ ders of men in the diocese. Pastors were asked by the bishop to recommend use of the Legion of Decency ratings and classi- December 7, 1955 MOTION PICTURE EXHIBITOR 39 William J. (Bill) Clark gave up the management of Clark Film Service, Philadelphia, some months ago, and after 35 years of activity in the movie industry, has purchased the above 70-unit motel-resort on U. S. Route One, three miles south of Alexandria, Va. The Wagon Wheel is a member of Quality Courts; is A. A. A. recommended, and its restaurant carries Duncan Hines endorsement. The spot is completely air conditioned, has TV in every room, boasts of three swimming pools and has an 18-hole miniature golf course, and a southern mansion for the owner. A former chief barker, Philadelphia Tent 13, Variety Club, Clark has many friends in most film territories. He promises "one-on-the-house" to any movie men who drop by. Lapidus Heads Meet Of Warners Execs Philadelphia — Jules Lapidus, Warners’ eastern and Canadian division sales man¬ ager, presided over a meeting of the com¬ pany’s eastern and metropolitan disadct and branch managers last week, with dis¬ cussions of the company’s forthcoming winter and spring releases highlighting chj talks. Attending the meeting here were cen¬ tral district manager William G. Mansell; branch managers James S. Abrose, Cin¬ cinnati; William Twig, Cleveland; C. W. McKean, Indianapolis; Charles Beilan, Philadelphia; Jack Kalmenson, Pitts¬ burgh; metropolitan district manager Ben Abner; New York branch manager Ernest Sands; Robert Smeltzer, district manager, with headquarters in Washington; and Ben Bache, Washington branch manager. Home office executives present included Nor¬ man H. Moray, short subjects general salesmanager, and Robert A. McGuire. fications of motion pictures. The bishop emphasized the parents have a special duty in regard to their children to protect them from morally objectionable films. . . . Mrs. Elizabeth Sholly, manager, Rialto, was pleased when a steady patron, Leonard T. Waldron, brought to the theatre, dur¬ ing the showing of 20th-Fox’s “The Girl ! In The Red Velvet Swing,” a well-pre¬ served copy at the Boston Evening Record of April 11, 1907, with a big front page headline, “Thaw Jury Disagrees Over Verdict.” I ' Pittsburgh Bert Freese, who came here from Syracuse, has been named Allied Artists’ line sales representative. He broke in under the supervision of Charles Mergen, West Virginia salesman. . . . Although weather has not been too good for out¬ door construction, work has been going on rapidly on footings for the new 20th- Fox exchange building, which will go up between the Paramount and the UA and NTS buildings. . . . The McKean, Brad¬ ford, Pa., a Shea circuit house, closed. . . . John W. Way, Sr., 77, died recently in the DuBois, Pa., Hospital, after an ill¬ ness. He had been associated with his brother Albert P., theatre owner, in the DuBois Advertising Company and Way Theatre Enterprises. . . . The Penn, New Castle, Pa., operating for many months without a contract with lATSE Local 451 but employing two members of this union while a dispute remained unsettled, signed a new contract which calls for employ¬ ment of only one man in the projection booth. This ended picketing at the the¬ atre. Under terms of the new agreement, projection costs have been reduced 25 per cent, according to Ernest Stern, Asso¬ ciated circuit official, operator of the theatre. . . . Columbia representatives are collecting autographs of exhibitors who are subscribing to the Cohn Drive. Fourteen exhibitors representing 147 the¬ atres were luncheon guests of Columbia at the Variety Club and they also made a voice recording for the film executive. San Antonio A $149,746 judgment has been awarded the Fidelity Union Life Insurance Com¬ pany, against John C. Foster, Jr., and O. B. Laird, owners, Texas and Plaza, Midland, Tex., and the Twin-Vue Drive-In, near Midland. The award was made by Dis¬ trict Judge Dallas A. Blankenship, who found that Foster and Laird had de¬ faulted on a promissory note made Feb. 27, 1953 for $160,000. To satisfy the judg¬ ment, liens were order foreclosed on tracts (Continued on page 40 j Variety Banquet Fetes Four Award Winners Pittsburgh — Four awards were made at the 28th annual banquet of the Variety Club last fortnight. The Tent itself re¬ ceived an award from the international organization for its charity work at Rcselia Hospital. Marc J. Wolfe, international main guy, who made the presentation, was followed by George W. Eby, second assist¬ ant international chief barker, who pre¬ sented the tent with $150,000 on behalf of the Murray Foundation. The prize is awarded to the charity fund of the tent which wins the charity award. The tent’s annual heart award went, for the first time, to a member of the organ¬ ization. William Rowswell accepted the award on behalf of the late Albert Rose- well, former international chairman, humanitarian award committee. Symbolic of the tent’s charitable activities was the presentation of the groups’ new “baby,” Catherine Variety Sheridan VII, the tent’s 15th baby. I. Elmer Ecker, who was also honored during the affair, entrusted the child to Ray Scott, newly-elected chief barker. Earlier in the day, the corner¬ stone of the new Roselia Hospital build¬ ing was laid. The building was con¬ structed with funds raised primarily by the Catherine Variety Club, Inc. Myron Cohen and Larry Parks, star of the “Jolson Story” and “Tea House Of The August Moon,” headed the evening’s entertainment program which was staged and produced by Joe Hiller. Toastmaster was Dean N.R.H. Moor, and the banquet chairman was Howard Lund. Other guests included Bobby Bragan, new manager, Pittsburgh Pirates; Johnny Michelcsen, head coach, Pitt Steelers; James Balmer, one of the original members of the Pitts¬ burgh tent; David J. McDonald, president. United Steel Workers of America; Dr. Alton Kloss, past recipient of the Heart award; George W. Eby, second assistant international chief barker; Edward Eman¬ uel, international property master; and Ralph Pries, international representative. Seen recently at the presentation of Variety Clubs International 1954 "Heart Award" to Tent One, Pittsburgh, were Norman Mervis, 1954 chief barker; I. Elmer Ecker, 1955 chief barker; George Eby, president, "Catherine Variety Fund"; and Marc Wolf, VCI main guy. On the right is a shot of Variety Club officials at the cornerstone loying at the Tent-sponsored wing at Roselia Hospital, December 7, 1955 40 MOTION PICTURE EXHIBITOR Steve Allen Named "Personality Of Year" Washington — Steve Allen, host of NBC- TV’s “Tonight” show was named winner of the seventh annual Personality Of The Year Award by the Variety Club, Tent 11, last fortnight. Allen, who is to star in U-I’s “The Benny Goodman Story,” was presented the award by Nathan D. Golden, for his “creative and unique form of en¬ tertainment, for the high standard main¬ tained in its presentation, and for the patriotic and humanitarian causes which he sponsored.” Previous winners of the award have been A1 Jolson, Jane Froman, Arthur Godfrey, Joe E. Brown, Perry Como, and Eddie Fisher. Seated at the head table were Ed Eman¬ uel, international property master; Phil Isaacs, first assistant chief barker; Frank Boucher, Tent 11 property master; Morton Gerber, heart chairman; Ralph Pries, in¬ ternational representative; Colonel Alvin Q. Ehrlich, Tent 11 chief barker; Jack Beresin, Hirsh De La Viez, Mrs. Gerber Mrs. De La Viez, Mrs. Beresin, Mrs. Golden, Mrs. Lane, Mrs. Isaacs, and Mrs. Ehrlich. Chairman of the dinner, and newly-elected chief barker of Tent 11, was Orville Crouch. San Antonio (Continued frovi page 39) of land on which the theatres are located. Chattel mortgages on property inside the theatres also were foreclosed. Liens for $12,000 due as federal taxes also have been filed against the properties by the U. S. Government. . . . The Texas, Kileen, FOR DRIVE-INS IN ONE PACKAGE ON RCA LIBERAL FINANCE TERMS 1. NEW WIDE SCREEN TOWER 2. RCA IN-CAR HEATERS 3. RCA IN-CAR SPEAKERS 4. RCA DYN-ARC LAMPS 5. RCA GENERATORS 6. RCA ATTRACTION SIGNS 7. RCA MOONLIGHTING 8. RCA CASH-CONTROL SYSTEMS PLUS Your OTHER NEEDS PLAN NOW FOR A BIG 1956 WRITE FOR PRICES AND TERMS ELMER H. BRIENT & SONS, INC. 925 NEW JERSEY AVE., N.W. WASHINGTON, D. C. Baltimore Variety Unit Hails Leaders At Dance BALTIMORE, MD— Variety Club, Tent 19, held its 17th annual dinner dance last week at club headquarters. Jack Whittle, chief barker, acted as toastmaster and introduced George Hoover, Variety Clubs International chief barker, who spoke of the prog¬ ress being made by the Baltimore Tent in its charity endeavors in many fields. The Police Athletic League, PAL, has received $241,000 in the past nine years. The Tent’s new charity is a project is a project to furnish a 133- hed clinic in the Lutheran Hospital for Pediatrics. Jack Whittle presented the new non-sectarian hospital's adminis¬ trator, Robert Hoyt, with a check for $40,000 as its first payment toward a $100,000 pledge. Rodney Collier was presented with a plaque, “in appreciation of his splendid leadership as chief barker of tent 19 for 1944, 1950, and 1954,” and his 20 years of active service to the Tent. Also in attendance were Ed¬ ward Emanuel, property master. Variety International, and Ralph Pries, International representative. Tex., now being remodeled, is scheduled for reopening shortly before Christmas. As part of the project, the rear of the building is being set back 20 feet to allow for 100 additional seats. A wide-screen and air conditioning unit are to be installed and the front of the building is being modernized. . . . D. W. Trisko, operator, Runge, Runge, Tex., is now having mat¬ inees on a one time basis each Saturday and Sunday. . . . Percentage suits have been filed by eight distributors in U. S. District Court at Gavelston, Tex., against John G. Long, Bryan Powell, and various corporations and partnerships with which Long is associated. The Long Circuit has operated about 40 theatres in Bay City, Houston, Alvin, Edna, El Campo, Free¬ port, Gebbronville, Texas City, Victoria, Wharton, and other Texas cities. The plaintiffs are Paramount, Loew’s, Warners, 20th-Fox, RKO, United Artists, Universal, and Columbia. . . . Three men have been charged by police in Corpus Christi, Tex., with the fatal robbery-beating of F. O. Nance in February, 1954, for 25 years manager, Hall Industries Theatres, Bee- ville, Tex. One of the trio has also con¬ fessed to the bombing last year of two Corpus Christi theatres. . . . Weldon Hood, assistant manager, Rowley-United operated Brazos at Mineral Wells, Tex., is the proud father of a baby girl. . . . Irving Hanower, auditor, and exchange opera¬ tions manager H. C. Kaufman, both out of the New York office, were visitors to the Houston Columbia exchange office. St, Louis Thomas F. O’Neil, chairman, RKO Radio, and president. Mutual Broadcasting Sys¬ tem and General Teleradio, Inc., last fort¬ night was one of the principal speakers on a program commemorating the 137th anniversary of the establishmment of St. Louis University. Also, he was presented with an honorary doctor of laws degree by the Very Rev. Reinert, S.J., president of the university. The afternoon preced¬ ing the presentation, O’Neil visited the branch office of RKO Radio, where he con¬ ferred with Tom Williamson, manager, and met everyone in the organization. . . . The Apollo has closed temporarily for altera¬ tions and installation of CinemaScope. It will soon reopen under new management, it was announced. The theatre is owned by Mrs. Grace Viviano Piccione and the lease held by Joseph Litvag and the Fred Wehrenberg Theatres expired recently and was not renewed. Seattle An all-expense trip to Hollywood for two will be the prize of the lucky Audi¬ ence Awards Poll voter, with transporta¬ tion provided by United Air Lines and accommodations at the Hollywood Plaza Hotel. . . . The Variety Club Bingo party at the New Washington Hotel drew close to 200 persons, including members and guests. After the Bingo session was closed down, there was dancing to music fur¬ nished by Film Row’s own Dixieland Band. Jack Engerman played the sax and clarinet. Bud Saffle the piano, and Butch Leonard the trombone. Other members of the unit included Dr. Grisweld, clarinet; Tom Kelly, drums; Raleigh Baxter, bass; and Miles Dickinson, trumpet. The next Bingo party is planned for today (Dec. 7) at the Norselander, 8 p.m. Special prizes and a giant jack pot will be awarded. Washington In Roanoke, Va., the Rialto was closed Dec. 3. The house had been playing west¬ erns, and will now be converted to a parking lot. . . . Arthur Manfredonia, who was with Stanley Warner for 24 years, and for the past year with the Roth Circuit, has been appointed sales representative, IFE Releasing Corporation, in the area. . . . Jerry Dawe, formerly with Warner’s Me¬ tropolitan, is now relief manager, K-B circuit. . . . Howard Lindamood, Warner’s Metropolitan, is Sid Hoffman’s new assist¬ ant. . . . Hal Marshall, Atlantic division representative, 20th-Fox, was here in connection with a special screening of “Good Morning, Miss Dove,” at the Loew’s Palace. . . . Delegates to the in¬ ternational convention of Variety Clubs from Washington will be Alvin Q. Ehr¬ lich and Jake Flax. Alternates are Morton Gerber and Jack Fruchtman. Interna¬ tional canvasman is Orville Crouch. Al¬ ternate canvasman is Marvin Goldman. . . . New members approved for Variety Club membership are Albert Abramson, David Rothberg, William G. Brooks, Philip Berne, Kenneth Friede, Irwin Lust, and Theodore P. Noyes. BALTIMORE, MD., NEWS— The Audi¬ ence Awards Poll attracted unusual atten¬ tion among the moviegoers, according to Rodney Collier, manager, Stanley. Voting was surprisingly heavy at the display set up in his lobby, with special signifi¬ cance placed upon the fact that almost 2000 girls from the city’s high school, adjoining the theatre, voted during the Stanley’s participation. . . . The Allied Motion Picture Theatre Owners of Mary¬ land, Inc., at its most recent meeting, de¬ cided to appoint a committee to make a formal protest against what the league regards as excessive prices for film rentals and trailers. It was expected that Meyer Leventhal, Lord Baltimore, will be named committee chairman. December 7, 195^ 7; fi Devoted exclusively to the theatre structure, its design, construction, furnishings, maintenance, and specialized eil|uipment, with a special sec- |i0n for drive^ns, devoted to tH^ir design and operation. old Farber, Editor 0, No. 13 December 7, 1955 littarcd TrcKbmark CJNEMASCOPC COLOR GENE OAN KELLY DAILEY {T’S ALWAYS "FAIR WEATHER” PLUS S¥EII6ALI -^^ The RKO Orpheum, Denver, recently cempleted a major remodeling project which converted this 2600- seater into a bright, modern looking house. Seen here is the brand new front that has been installed. L IN THIS ISSUE: WEAR, STYLE, MAINTENANCE Page 5 CINEMASCOPE IN 55MM. Page 6 PORTABLE THEATRE TV Page 8 CLOSING THE DRIVE-IN Page 10 NEW PRODUCTS . Page 12 - - - M..— ■■ . „ - - . — - - - - ggg NEW Bausch & Lomb CINEMASCOPE 35mm Projection Lens for use with diameter prime lens Now! Bausch & Lomb brings CinemaScope within the reach of every theatre . . . even to the smallest size and budget! This new lens, too, is made to B&L standards of optical quality. It projects clear, sharp CinemaScope images ... a fitting companion to the B&L CinemaScope Lens that set the standard for the industry. Lens cost is no longer an obstacle to your CinemaScope installation . . . so ACT TODAY! (Prices on the complete line of B&L standard CinemaScope Lenses remain unchanged.) SEE YOUR B&L DEALER... OR PHONE, WRITE, OR WIRE B&L DIRECT TODAY! Start your extra CinemaScope profits rolling in. Ask for literature and demonstration. Bausch & Lomb Optical Company, 72448 St. Paul Street, Rochester 2, N. Y. (In Canada, General Theatre Supply, Toronto, Ont.) Academy Honorary Award for optical service to the industry IT The Road Ahead In less than four weeks the year of 1956 will be ushered in, and as always it brings up the question, what will the new year bring? For that part of theatre operation with which this department is most concerned, the next 12 months could bring almost anything. There are some theatre operators and equipment manufacturers who have been saying that 1956 will be a lean year. Perhaps part of what they say is true. Certainly, unless something completely unforeseen at the moment occurs, there will be no mass demand for new equipment as has been the case in the past two or three years. This is no real reason to paint a gloom streaked picture, however. What is happening is that theatre operation, and there¬ fore theatre equipment purchases and needs, is returning to normal. Concrete proof that there is more concern in many circles than seems called for was found at the recent TESMA-TEDA-IPA trade show. True much of the hysterical demand of recent shows was miss¬ ing, but the important thing was that exhibitors did visit the dis¬ plays, examined the equipment carefully, and a goodly number placed orders or made definite plans to take up the matter when they returned home. What is very likely to happen in the next 12 months, when the trend towards normalcy should make itself strongly felt, is a greater emphasis on remodeling and refurbishing areas of the theatre other than the projection booth, with the latest products on the market. As for projection and sound, you probably will not be asked to equip for any brand new process. The move on the part of production to the use of 55mm., 65mm., 70mm. and other large size negatives should not mean any new expenditures for the exhibitor. It does mean that the reduced 35mm. release prints should give sharper and distortion free images, whether the process is CinemaScope or VistaVision. The year 1956 will again see that by now perennial strong boy of exhibition— the drive-in— continue to flex its muscles. How¬ ever, the saturation point has been reached in a good many sections of the country, and it is not impossible to see the number of drive- ins built begin to taper oflF a bit. One trend in the drive-in field which should continue is that of building bigger and more deluxe operations. Today there are very few drive-ins on the planning boards with a car capacity of less than 1000 cars. The increased competition and the costs of con¬ struction appear to be the two major reasons for this move to the large drive-in on such a wide scale. To sum it up, 1956 should see a gradual return to normal pre-wide screen conditions in reference to equipment; remodeling and renovating of indoor theatres should increase; drive-ins will have larger car capacities and offer more patron services than ever before, and there will be no major change In projection and sound equipment needs. PHYSICAL THEATRE • A sectional department of MOTION PICTURE EXHIBITOR, published every fourth Wednesday by Jay Emanuel Publications, Inc., 246-48 North Clarion Street, Philadelphia 7, Pennsylvania. All contents copyrighted and all reprint rights reserved. MOTOR GENERATORS A quality product built especially for motion picture projection service. The model shown above is intended for wide screen service and is available in 60 volts — 145 amperes, 80 volts — 135 amperes. These units may be operated on a continuous basis at these ratings. ROBIN-ARC' 3-Phase Selenium RECTIFIER For Wide Screen Projection A dependable, efficient, uniform D.C. power source. Engineered by pioneers in the motion picture field. Designed specifically for wide screen projection. Immediate Delivery. "RO-RO" CONVERTER for single-phase current An auxiliary which permits satisfac¬ tory operation of 3-phase rectifiers off single-phase lines. Send for details. Write, Wire or phone for detaili Sold through independent supply dealers J. E. ROBIN, INC, //lotion Picture Equipment Specialists 267 Rhode Island Avenue ^ EAST ORANGE, N. J. December 7, 1955 Maauhxturers ct REcnnoes • AAOTOft-oes^tATOKS SCSEENS • PROJECTION LS4SES PHYSICAL THEATRE DEPARTMENT of MOTION PICTURE EXHIBITOR PT-3 Your Show Is Your erehandise Your attraction panel is your all-important point-of-sale business clincher. Be sure yours is the kind that is designed by show merchandisers — Wagner, the big favorite by tar. They’re available in any size and readily serviceable without removing frames. You also have a wider selection of sizes and colors when you use Wagner changeable letters. Immovable by wind or vibration, yet easier to change. If you’re building or remodeling, you’d better have the Wagner catalog. Send the coupon now! WAGNER SIGN SERVICE, INC. 218 S. Hoyne Avenue * Chicago 12, Illinois Please send BIG free catalog on Wagner show-selling equipment. NAME _ _ _ THEATRE _ STREET _ CITY & STATE _ When Purchasing Carpet Be Sure To Consider Wear, Style, Maintenance The purchase of theatre carpet is a major expenditure and should, there¬ fore, be given a great deal of considera¬ tion. Three primary factors to be looked into are wearability, style, and main¬ tenance. Wear When is a carpet worn out? A carpet is considered in most cases, worn out when the face or pile yarn is worn down so that the backing is visible. Carpet will never wear out from the back. The wear is always on the surface because the resilient pile yarns protect the back and thus the face or surface yarns only receive the abuse and wear. It is for this reason that for heavy traffic areas, such as theatres, the face yarns must be compact and resilient. Style A plain or solid color is usually not suitable for theatre carpet because when this type of carpet is spotted, soiled, or stained the marks show too readily, whereas patterns properly colored tend to camouflage such handicaps, and make maintenance easier. Maintenance For the greatest economy in mainten¬ ance, the pile yarns should resist soiling that is not readily removable by vacuum¬ ing and surface cleaning. Since it has been fully demonstrated that the most economical flooring to maintain is a pile carpet which can be maintained in good appearance by vacuum cleaning, the car¬ pets for theatres should be chosen so as to have the easiest cleanability by physi¬ cal methods. Wool fibers, on the basis of long experience, appear to be the most practical from the point of view of con¬ tinued maintenance. Type Of Weave There are various weaves of carpet that can give more wear on the dollar cost basis than others. Velvet weave ranks first. All the yarn that is used in this weave is entirely on the surface where all the wear occurs, but velvet can be made only in solid or nearly solid colors. Designs are not possible. Therefore, although velvet weave meets the first requisite of wearability, it falls short on style and maintenance, and there¬ fore, is not usually used in a theatre installation. Axminster or converted Axminster is a very close second in wearability, and be¬ cause of its unlimited style possibilities is a very possible choice. Here, also, all the yarn used is on the surface and any number of colors and shades of colors can be used in any type of theatre carpet design. Wilton weave is next to be considered, but to obtain the same amount of surface yarn it is necessary to bury 10 to 25 per cent more yarn in the back to produce the design, and besides there are definite limitations on the number of colors that PHYSICAL THEATRE Vol. 10, No. 13 December 7, 1955 can be used. Therefore, for a given dollar of surface yarn, additional cost must be added because of the buried yarn. Wear is only on the surface not the back. There are other weaves such as chenille and tufted. Chenille is the most expensive weaving process and, therefore, rarely suitable for theatre installations. Tufted is a type of fabrication which has expanded rapidly in the past few years but because it is not normally used for carpets with high density and because in general it is in solid colors, it has too many limitations to be feasible for theatre use. Fiber Content All the above points should be carefully considered when buying theatre carpets, but that’s only half of the salient points. You can have the best of Axminster weave, and the densest pile but the carpets can go to pot in a short time if the yarn fibers are wrong. So equally important is the fiber content of the yarn. Wool, real carpet wool, still is the basic fiber in the manufacture of carpet yarns. Scientists in the past 20 years have de¬ veloped many new man made fibers. Some of these have proven of value in carpet fabrications. In theatre carpet use, since wear and maintenance are the prime requisites, only two of these fibers have been adopted by leading theatre carpet manufacturers. Nylon and rayon have been used in blends with wool to add their properties of increased wear of the sur¬ face yarn. Since neither of these synthetic fibers possess all the qualities of coverage, maintenance and durability inherent in wool and yet will outwear wool, they are only successfully used in theatre carpets (Continued on page PT-15) December 7, 1955 PHYSICAL THEATRE DEPARTMENT of MOTION PICTURE EXHIBITOR PT-5 New Advances Make Possible CinemaScope In 55mm. Last month 20th Century-Fox pre¬ sented the first public demonstrations of the new 55mm. CinemaScope process in Chicago during the convention and trade show of Allied, TESMA, and TEDA. The company also announced that demon¬ strations will be held in major cities throughout the country. This is an im¬ portant new step in film presentation, and of great interest to the thousands of ex¬ hibitors who have, or will be, equipped for the showing of CinemaScope. The fol¬ lowing are excerpts from the remark’s made by Darryl F. Zanuck, 20th-Fox production head, at the initial demon¬ stration. “From the beginning we have carried on a determined search to improve CinemaScope ... so that it would ulti¬ mately become the supreme standard of motion picture projection, and at the same time could be used in every theatre in the world now equipped for regular CinemaScope. “We have experimented with all sizes of film — 70mm., 65mm., and 55mm. We made extensive tests over a period of many months before selecting 55mm. film. “ . . . The frame or picture on the 55mm. film is four times the area of the frame on the 35mm. film. This four times area on the negative has been found by ex¬ periment to give all the information in the picture that can be practically used. “Once our tests had proved the superi¬ ority of 55mm. film, it was necessary to build cameras and all the other related machines to handle this larger film. It was necessary for us to obtain the manufacture of 55mm. film, and to reconstruct a lab¬ oratory to develop and process this film. The first 55mm. cameras . . . will cost $50,000 each. The other expenditures, in¬ cluding the conversion of the laboratory projection rooms, and special equipment will amount to several millions of dollars “20th-Fox has borne all these expendi¬ tures, and has no intention of passing them on to the exhibitor. “I am sure that you are asking the The new 55mm. CinemaScope camera is seen in lefl hcnJ corner of picture as it is being used in a scene during the filming of 20th-fox's Carousel. question: If this new 55mm. CinemaScope film is as remarkable as you say it is, then how can I exhibit it in my theatre which is equipped with 35mm. projection ma¬ chines? Will I have to change my equip¬ ment again? The answer is no. Our scien¬ tists in their development of 55mm. CinemaScope have made it possible to photograph on 55mm. film with 55mm. cameras and then be able to reduce it without the loss of quality to regular 35mm. film. “Any amateur photographer knows that when you enlarge a snapshot or a piece of film, the more you enlarge it the more the grain becomes apparent . . . Our scien¬ tists have reversed the process. By shoot¬ ing it on large film and reducing it to 35mm. we have totally eliminated grain . . . We have (also) eliminated the bother¬ some fall-off in focus on the right or left sides of the screen. “It is our plan to exhibit certain of our big attractions in a few specially equipped theatres on full 55mm. projection ma¬ chines, but . . . our main objective in developing the new 55mm. CinemaScope is to bring the perfection of photography into every theatre, large or small.” It was later revealed that the Century Projector Corporation, New York, was given the task of designing and building the projectors necessary to show the 55mm. release print. One of the pioneers in theatre equipment manufacture. Cen¬ tury performed a similar job for Para¬ mount when it designed and constructed special projectors for the showing of hori¬ zontal VistaVision in just four weeks time. Single-Track Magnetic Sound Another important subject which was given attention at the first demonstra¬ tions of the new CinemaScope process was the use of single track magnetic sound with the 20th-Fox anamorphic process. Spyros Skouras, company presi¬ dent, described a single penthouse attach¬ ment for one track magnetic sound that would enable CinemaScope to be shown in theatres in the proper 2.55 to 1 aspect ratio. The price for this new attachment was fixed at about $900, including installa¬ tion. Although the name of the manu¬ facturer (or manufacturers) of this at¬ tachment was not disclosed, a press kit (Co7itmued on page FT -17) The Ampex single-track magnetic theatre system is seen. It has been de¬ signed so that CinemaScope prints may be used with optical sound systems. f wxAi OMNrf vr tltt'^'^M.«'""*':r:nO O'"'® ' foctur*’’ \o«'^‘ \ \ \ \ \ 7\ C\t^ p\cOS® \ Learn why you should have these — the more efficient REFLECTOR TYPE lamps, why they give more light volume per carbon trim, why they are the most powerful . . . pro¬ ject the brightest pictures as proven by impartial foot-candle-meter tests ! SUPER ^'135 // ★ Infra Ban Beam Cooler diverts heat rays from the aperture. Removable holder permits easy cleaning. ★ Filter cooled by separate blower. ★ Reflector and frame cooling device. ★ 18" f 1.7 or 16!/2"f 1.9 REFLECTOR. ★ Long-life positive carbon contact. -k Exclusive Lightronic system automatically maintains the correct position of the positive arc crater at the EXACT focal point of the reflector. A perfect light, evenly distributed, of constant intensity and unchanging color value, is maintained WITHOUT MANUAL ADJUSTMENTS. ★ Burn a choice of four carbon trims, (9, 10, or 11 mm regular, and 10 mm Hitex) to attain any desired degree of cost of operation, screen illumination, or burning time. Quick, simple changes attain the correct light requirements for VistaVision, CinemaScope, Cinerama, or any other presentation technique — even two or more on the same program. A TRULY ALL¬ PURPOSE LAMP! kc Single control amperage selection. ★ The arc is stabilized by its own magnetic field (no magnets are required) and by an air jet which prevents deposit of soot on reflector. kc Unitized component design. 'k Water-cooled carbon contact assembly, (op¬ tional). THE ELECTRIC CORPORATION • TOLEDO 2, OHIO An Examination of Trades New Equipment For Portable Theatre TV After having been out of the spot¬ light for the past two years because of the introduction and development of new projection and sound methods, the¬ atre television is again making itself felt as an attraction which can stimulate box- office sales. One of the early manufacturers of the¬ atre TV equipment was the Trad Elec¬ tronics Corporation. In keeping with the renewed interest in this form of entertain¬ ment, this firm recently introduced a new completely portable unit. The cabinet of this new projector con¬ tains a complete audio and video system with power unit, monitor, and all con¬ trols. No additional wiring is said to be necessary. The set need only be plugged into any convenient electrical outlet, with a connection to a suitable antenna when “off-the-air” broadcasts are to be used. The unit may be easily connected with a theatre’s sound reproducing system. When it is desirable to have the dual optical system in a fixed position at the desired distance from the screen, and with the cabinet located in the projection room, it is necessary to have a cable connection between optical systems and the set itself. According to the manufacturer and Motiograph, Inc., distributors of the Trad unit, the best type of screen to be used in indoor installations is a non-perfor- ated beaded or other high-grain screen. The use of a perforated screen materially reduces the picture brightness. Any clean drive-in screen with a highly reflective- surface will give good results at an out¬ door theatre. If it is desired, rear projec¬ tion is also possible. The new Trad series of'portable closed circuit or "ofF-the-air" television projectors have been designed to give a satisfactory picture size up to 27 by 36 feet. It is distributed by Motiograph, Inc. The size of the picture depends upon the length of the throw used; the longer the throw the larger the screen image. To maintain the desired picture brightness and the most effective contrast, the pro¬ jection throw should be limited to an absolute maximum of 75 feet, it is to be noted that the smaller the picture image, the brighter the projected picture will be. If the picture desired is an exceptionally large one, it is absolutely essential that the screen be highly reflective and non- perforated, the manufacturer cautions. The following may be used as a guide to determine the proper throw for the desired picture size: Approximate Throw 121/2 feet 25 feet 50 feet 621/2 feet 72 feet Picture Size 41/2 feet high by 6 feet wide 9 feet high by 12 feet wide 18 feet high by 24 feet wide 22 feet high by 30 feet wide 27 feet high by 36 feet wide The new Trad series uses a regulated and metered 40,000 volt adjustable high voltage power supply, as compared to the 30,000 volt power supply used in earlier Trad big screen television equipment. This permits more efficient operation of the present projection tube. It will also per¬ mit the use of the newly developed pro¬ jection tube which should improve screen illumination by 30 per cent. The manu¬ facturer indicates that these new tubes will be available very shortly. One of the features of this unit is that it is not restricted to closed circuit tele¬ vision exclusively. The set includes a VHF receiver, and is also UHF adaptable so “off-the-air” broadcasts can be projected with the use of an acceptable aerial. Features and Specifications The Trad series of portable theatre TV equipment has a number of new and im¬ proved features. An improved Schmidt optical system is employed. The optical barrel elevation angle is adjustable, and it may be used with portable or fixed type of screens. The complete system includes 12 watt public address amplifier with multi-match output for use with closed circuit sound or incidental music. The equipment includes a visual moni¬ tor and a local speaker. All operating con¬ trols, video, audio, and synchronizing, are located in the upper portion of the unit, and require no stooping. The focus at all contrast ranges is immediately adjustable on the control panel. To provide full protection and safety each unit completely fused with the over¬ all power line is protected by a magnetic circuit breaker. There is also a variable line adjusting auto-former with a line meter to compensate for poor line voltage conditions. Single unit construction presents s square package for easy crating and ship¬ ping. PT-8 PHYSICAL THEATRE DEPARTAWNT of MOTION PICTURE EXHIBITOR December 7, 1955 How Much Are Your Reflectors Costing You? NATIONAL Diviii*" of Nolionol • $ii*>pl«i • llw4«rorth,lA< A SUBSIDIARY OF GENERAL PRECISION EQUIPMENT CORPORATION Although many more drive-ins than ever before are finding it practical and profitable to extend their season by providing heaters for their patrons, the great bulk of drive-ins in areas which are frequented with snow and cold winter blasts are closed, or soon will be closed for the season. When closing down an out¬ door theatre for the winter, there are a few important things to remember. This article is brief review of some of the necessai'y steps which must be taken by the exhibitor to protect his property and equipment. After this has been done, the entire re¬ maining equipment should be covered with blankets or tarpaulins. Speakers Many operators remove all speakers and place them in dry storage, but experi¬ ence of others has proven this is not abso¬ lutely necessary. Waterproof bags made to the measurements of your own speakers can be obtained from theatre supply stores. These are simply slipped over the top of the speakers, gathered into the shape of the speaker post and secured with a stout cord. A few small holes Factors To Consider When You Are Closing The Drive-In Booth In locations subject to extreme cold weather, a thermostatically controlled electric heater can be installed in the booth and set to maintain a temperature of approximately 50 degrees. Another method of preventing moisture in your machines is to run regular extension cords with 60 watt bulbs in the projection lamps and others in the sound heads. Next, you should remove the projector heads, lenses and condensers and place them in safe, dry storage. At the same time all mech¬ anisms should be packed with vaseline or another suitable lubricant. It is advis¬ able to put a coat of vaseline over the entire exterior of the machines as well. ^LINCOLN DRIVE I When closing the concession stand make suref the fixtures are coated with vaseline, or another! lubricant, and the counter covered and protected.! Display and name signs should also be boardedi up during the winter shut-down period. However,! the bulbs should be left in or sockets will corrode.n should be punched in the under side of the bag to relieve condensation. Rest Rooms and Offices All water pipes should be drained, flush boxes should be emptied, and anti-freeze or salt should be placed in all traps. Ticket registers should be removed from the boxoffice, heavily greased and placed in warm storage. All signs should be covered and/or taken down, wrapped and stored inside to prevent cracking of paint. The attraction sign can be set up to announce the reopening. Then posts should be erected at each end and the entire sign covered with very small mesh wire, or the entire sign can be covered with lumber. Neon and light bulbs should not be removed. If removed the connections or receptacles will corrode. If it is judged necessary to remove light bulbs, place corks in the sockets. If your drinking fountains are in Ihe open, they should be covered with a waterproof material to prevent snow melt¬ ing and bursting the pipes. If practical, spotlights and floodlights should be removed and stored in the booth or refreshment building. Refreshment Stand All equipment should be thoroughly cleaned, greased and stacked on counters or tables. If possible, wrap equipment thoroughly in cloth or canvas. The boarding up of box offices, concession build¬ ings, etc., will keep these areas safe from the weather, and help discourage breakage and theft. Consult your refrigeration service man as to the care of your refrigeration equipment. After everything is completed, thor¬ oughly close all the portholes in the booth and the doors and windows in all other buildings. If possible, seal these doors both inside and out. All exposed padlocks should be well greased and then covered with a tobacco sack, drawn tight, and tied. This will give you easy access to the lock, should it be covered with snow or ice on your mid¬ winter inspection visits. Tickets remaining on hand at the end of the season should be carefully audited checking the number sold during the season against the combined total of those still on hand when the season started, plus any additional purchases. After auditing, they should be removed to the main office, or some other place where they will not be stolen if someone should break into the theatre. Your policy and concession trailers should be rewound and placed in metal cans, which, in turn, should be removed to dry storage. To thwart those who picked up unauth¬ orized keys while the drive-in was open additional padlocks should be hung on the doors. Glass preservation is also a problem of the closed down drive-in. It might be wise to hire a carpenter to cover glass at the boxoffice, storeroom, concession stand, and office so that the possibility of weather and theft breakage can be kept to a minimum. About 10 days before the shutdown, utility companies should be notified since it often takes that long to get telephone and other services disconnected. The valuable projection equipment should be very carefully covered, and a heater or incandescent lamp used to prevent any damage from moisture. If the exhibitor does not wish to remove speak¬ ers he may protect them from damage by cover¬ ing all of them with specially prepared bags. PT-10 PHYSICAL THEATRE DEPARTMENT of MOTION PICTURE EXHIBITOR December 7, 1955 meet all theatre needs American Bodiform Chair No. 16-001 American Bodiform Spring-back Chair No. 16-870 American Bodiform "Lounger” No. 17-870 CTfmedcan Seating Gmtfianff WORLD'S LEADER IN PUBLIC SEATING Grand Rapids 2, Michigan • Branch Offices and Distributors in Principal Cities • Manufacturers of Theatre, School, Church, Auditorium, Transportation, Stadium Seating, FOLDING CHAIRS Also distributed by National Theatre Supply Film Splicer A new method of film splicing, designed not only to splice presently standard acetate film, but also du Font’s new Cronar polyester film base, has been de¬ veloped by the Ace Electric Manufactur¬ ing Company. In addition to splicing all types of 35mm. film, the new splicer can also handle film of any width from 16mm. to 70mm., it is claimed. No magnetic materials are used in the splicer’s construction, and there¬ fore it can not harm magnetic sound tracks. The splicer is constructed of aluminum, lucite and turbine bronze. The only fer¬ rous metal used is in the non-magnetic stainless steel cutting blades. Instead of cement, du Font’s extremely thin Mylar splicing tape is used as the splicing agent. Designed to splice all sizes of film, from 16mm. to 70mm., this new film splicer can handle acetate film, and "Cronar" polyester film base. To summarize the features of this film splicer, it will make strong splices on the acetate film base now used in theatres; it will splice acetate film to the new Cronar film base; splice acetate base to Cronar base; splice CinemaScope film with mag¬ netic tracks without any danger of injur¬ ing the sound tracks by demagentizing; it may be used for splicing any width of film from 16mm. to 70mm.; it will splice the sound tape used in magnetic recording and reproducing. Register pins are set in the aluminum plate and positioned in such a way that any type of film can be registered. When the plastic cover plate is clamped tight, the cutters appearing at top are drawn across the film to prepare ends for the splice. Miniature Light Dimmer A miniature light dimmer control with all the facilities of a large switchboard installation was introduced recently by The Superior Electric Company. Known as the Luxtrol magamp light controller, it offers several rmusual fea¬ tures, it is said, including presetting to This new m.niature light dimmer control is said to have all the facilities of large switchboard installation, and it has many unusual features. any number of presets, proportional mastering, proportional grand mastering, instantaneous switching from preset to preset, proportional fading at any desired speed from preset to preset, “pile-on” of preset on preset either instantaneously or proportionally, and control from one or more stations. The new system is adaptable to large or small installations from a single selector station controlling a single mag¬ netic amplifier dimmer to a complete switchboard in miniature, it is claimed. It may be installed in any out-of-the-way space, and the selector station may be located in the place most convenient for control. The Luxtrol magamp light controller has no moving par'ts and no electronic tubes. It consists only of static-fixed ratio transformers, selenium rectifiers and remote selector control. All the com¬ ponents have inherent long life, it is said, and there should be no maintenance and no parts replacement problems. Safety Light An emergency lighting unit, using a new hermetically sealed nickel-cadium battery, was marketed by the Dynaseal Lighting Corporation. The lighting unit includes automatic charging facilities which keep the battery fully charged at all times. It turns ©n automatically when power fails and rapidly restores full battery energy once power is resumed, it is said. The Dynaseal power unit is hermetically sealed, requires no addition of liquid at any time, can be recharged over 1000 A lifetime battery that will give many years of maintenance-free service is one of the key fea¬ tures of this automatic emergency lighting unit. times without essential loss of power, and can be stored indefinitely either charged or discharged. Fully automatic, the unit provides full illumination to complete battery discharge. An automatic high and low rate battery charger restores full charge in the bat¬ tery once emergency lights are used, and a charge indicating meter and test¬ ing facilities on the front panel are also provided to check operation. This emergency lighting unit is 17 inches long, seven inches wide, llMj inches high, and weighs 131/2 pounds. Safety Treads A new line of aluminum alloy stair treads was recently introduced by Wooster Froducts, Inc. These treads are made with a base of heat-treated extruded aluminum, and with ribs of abrasive grits similar in composition to the material used in the manufacture of grinding wheels. The non¬ slip grip of the abrasive grits in the ribs provides safe, sure footing, it was claimed. These treads are available in one-piece construction which simplifies stairway in¬ stallation. The aluminum construction won’t corrode or rust, and the treads may be used on all types of stairs including wood, concrete, marble, slate, terrazzo, etc. The treads are drilled and countersunk and shipped complete with aluminum screws. Lead shields for applying treads to masonry steps are available. Easily installed, these all-aluminum stair safety treads help to make theatre stairs skid-proof, as well as adding to the beauty of these stairs. WANT FURTHER INFORMATION ON NEW PRODUCTS SHOWN IN THIS ISSUE? LIST ITEMS . ISSUE OF DECEMBER 7 WITHOUT CHARGE OR OBLIGATION PLEASE SEND ADDITIONAL INFORMATION ON ABOVE ITEMS NAME . THEATRE . ADDRESS . CITY, STATE . MOTION PICTURE EXHIBITOR 246-48 N. CLARION ST., PHILADELPHIA 7, PA. PT-12 PHYSICAL THEATRE DEPARTMENT of MOTION PICTURE EXHIBITOR December 7, 1955 Device Increases Rectifier Efficiency Toledo, O. — The Kneisley Electric Com¬ pany, announced the development and production of “the arc striking current minimizer” to be used in connection with their line of high current selenium rectifiers. All heavy duty selenium rectifiers pro¬ vide heavy inrush currents at the moment of striking the arc, ranging from 250 to .‘100 per cent of full load current. This places a severe load on the selenium stack, damages the positive crater of the arc, and blows soot and fine particles into the reflector, the firm said. The arc striking current minimizer con¬ nects across one blade of the lamphouse table switch, as shown in the schematic diagram. The switch is opened prior to striking the arc, so that the minimizer is in series with the load. Immediately after striking the arc, and separating the carbons one-eighth inch, the switch is closed, shunting the minimizer, and sup¬ plying full load current to the arc. With this arrangement, the arc is established at approximately 85 amperes, and runs at 120 amperes on a 135 ampere rectifier, instead of striking at 300 to 400 amperes as generally occurs. The manufacturer believes that the use of this unit will add hundreds of hours of life to any selenium stack. The arc striking current minimizer will be furnished as standard equipment on all heavy duty units furnished by The Kneis¬ ley Electric Company. It is also available through supply dealers for use in connec¬ tion with any heavy duty selenium recti¬ fier now in use, or may be purchased direct from the company. A Hew, Hit "Floor Show or Your Theatre! > An Amazing Blend of NYLON and WOOL With Double the Wear of Ordinary Carpets! This is it! A magic carpet for your theatre! A carpet with long, long years of amazing wear! The secret? NYLON! Nylwood con¬ tains 20% nylon — and wear tests prove this doubles the life of your carpet! Besides keeping your theatre better looking longer, this wonderful wearability drastically reduces replacement costs! What’s more, Nylwood’s deep, high pile dresses up your theatre! ...gives it a rich, luxurious atmosphere! . . . gives you a theatre you can be truly proud of! IMMEDIATE DELIVERY! Nylwood is available for immediate shipment in four beautiful patterns: Leaf Scroll, Swirl Effect, Modern Leaf, and Over¬ sized Scroll. Whatever pattern you choose, Nylwood will add new life, new beauty, new warmth to your theatre! Air Conditioning Equipment “Trade-In" Promotion Started Dayton — The Airtemp division, Chrysler Corporation, announced recently that deal¬ ers affiliated with the company have initiated a nationwide “trade-in” pro¬ motion program. The dealer “trade-in” promotion, first of its type for the industry, has been an¬ nounced by Sydney Anderson, Jr., com¬ mercial and industrial air conditioning sales manager for Airtemp, one of the nation’s largest manufacturers of air con¬ ditioning equipment. FOR ALL YOUR FLOOR-COVERING REQUIREMENTS, SEE YOUR MAN FROM . . . \/ovit Gumntee of consistent quality and outstanding service , NATIONAL THEATRE SUPPLY • 29 BRANCHES COAST-TO-COAST December 7, 1955 PHYSICAL THEATRE DEPARTMENT of MOTION PICTURE EXHIBITOR PT-13 RCA Expands Its Line of Drive-In Equipment Camden, N. J. — A comprehensive line of drive-in theatre screens and functional lighting equipment, including screen tow¬ ers which can be adjusted for any degree of tilt for any length of projection throw, will be distributed nationally by RCA it was announced by A. J. Platt, manager, theatre equipment sales, RCA theatre and industrial equipment department. The new line includes, in addition to screen towers, moonlight towers witl' staggered ladders and rest platforms; at¬ traction boards or outdoor marquees; and a variety of multi-colored directional sig?is, illuminators, ramp indicators, and decoration lamps for use in traffic control, patron convenience and safety, and the¬ atre beautification. The equipment, Platt said, will be man¬ ufactured by Signs, Inc., Boston, Mass., a major producer of screen towers and asso¬ ciated drive-in theatre display equipment. The new RCA drive-in equipment and features includes: Screen Towers: available in two sizes, 45 by 100 feet and 50 by 120 feet, and featuring box tru.ss steel fabrication and cantilever screens. Special screen sizes can be made to order. The towers are designed to withstand wind velocities in excess of 90-miles per hour; are delivered with primer and top-coats of paint ap¬ plied; and can be adjusted at the point of installation to meet the tilt and projec¬ tion requirements of the individual drive-in. Moonlight Towers: available in 60, 80, and 100-foot heights, and designed to pro¬ vide maximum area lighting without dis¬ tracting patrons during show. The towers feature staggered, sectionalized ladders, separated every 10 feet by a rest plat¬ form, and a waist-high guard rail on the top platform to provide maximum safety for personnel changing light bulbs. The first ladder begins at the 10-foot level to discourage climbing by unauthorized per¬ sons. The towers are designed for 90- miles-per-hour wind velocities. Attraction Boards: Three types of attrac¬ tion boards, or outside marquees, are available. Each board is complete with letter-mounting equipment and utilizes standard types of display letters. Illuminated Signs: The RCA line in¬ cludes a broad range of multi-colored lights and signs, with variety in each category. Included are directional signs, to mark entrances, exits, rest rooms, and concessions; illuminators, mushroom-type lights to illuminate driveways for guid¬ ance of incoming and outgoing traffic; ramp indicators, to provide directional numbers on each ramp; and numerous types of enhancing decoration lamps. In-Car Heaters Individual in-car heaters, which will enable drive-in theatres to extend the season to virtually a year-round operation were also announced by Platt. “In-car heaters,” he pointed out, “have proved to be quick self-liquidating invest¬ ments for drive-in theatres, since they enable all outdoor houses to gain the plus business of extended seasons. Heat¬ ers which can be taken into the car and operated by the patron permit all drive- ins to open their seasons earlier and close them later. In many sections of the coun¬ try, individual in-car heaters make pos¬ sible operation around the calendar.” RCA Dyna-Heat in-car heaters will be distributed by RCA theatre supply deal¬ ers and include 500- and 750-watt types, available for 130-, 208-, or 230-volt oper¬ ation. All types have Underwriters Lab¬ oratory approval. Small, compact, and lightweight for maximum ease of handling by patrons, said Platt, the in-car heaters feature calrod heating elements with heat-radiat¬ ing aluminum fins. The fins provide quicker, more uniform heat diffusion within the car and maximum safety. The heaters feature automatic safety switches. The individual in-car heaters, can be installed and suspended by a hanger on the drive-in’s individual in-car speaker post. Sturdily constructed of die-cast mounting, the heater is complete with an 11-foot coil cord and has a two-tone finish which matches the motif of RCA drive-in equipment. THE WISE BUY TODAY is the NEW Raytone HILUX JR. Screen ! The HILUX JR. is Raytone’s new economy- priced, high quality screen for all-purpose projection. It is a heavyweight, seamless metallic surface with fully improved side¬ lighting at the lowest price ever. For larger installations, regular Raytone HILUX means perfect projection up to 80 feet in width! See your regular dealer NOW for prompt delivery. RAYTONE Screen Corp. 165 Clermont Ave., Brooklyn 5, N.Y. MIDWEST: Raytone Screen Corp., 401 West St. Charles Rd., Lombard, III. Featured Presentation Curtain for "OKLAHOMA!" in Todd-AO at the Rivoli Theatre New York NOVELTY SCENIC STUDIOS ' FIRST AGAIN with Another “Achievement in Decoration’’ For nrroraEioii in -Iff#/ Froress NOVELTY SCENIC STUPIDS, INC. 432 E. 91st STREET TRAFALGAR 6-0800 NEW YORK 28, N. Y. A. I. Kessler, Pres. Philip Kessler, I ice-Pres. 36th YEAR OF UNSURPASSED WORKMANSHiP AND SUPERIOR SERVICE Draperies Sta^e < Curtains M urals Ciirlain (onfrols Screen Draping Screen Masking Corerin^ Conematic 70 to 140 Amps. Projectionists’ Arc of the Century Exhibitors’ Ideal for Economy Dealers Have Data, or Write to: PT-14 PHYSICAL THEATRE DEPARTMENT of MOTION PICTURE EXHIBITOR December 7, 1955 Insurance Relief Seen For D-l Exhibitors New York — The National Council on Compensation has made a decision whereby members of Theatre Owners of America and all other owners of drive-ins will benefit by a new single rate and classification for compensation insurance premiums. The special new rates will be promulgated in each State, probably by June, 1956. This ruling will result in lower compensation premiums for drive- ins. At the present time, drive-in theatre employes, except for booth operators, are classified as auto attendants. The National Council has jurisdiction in 30 states, but it is expected that the re¬ maining states will follow their recom¬ mendation. The entire matter of rating and classi¬ fication was recently reviewed at a hear¬ ing of the Council here. Representing the industry was a special TOA committee composed of Philip Harling, Fabian The- tres, Milton Blumberg, broker of Walter Reade Theatres; Robert Rawley, broker of Michael Redstone Theatres; Jack G. Wallens, A. Yarchin Insurance Company; and Joseph G. Alterman, TOA. As a result of this committee’s pre¬ sentation and efforts, it is estimated that premium savings for drive-in operators may reach a quarter of a million dollars a year. Combination Prints From U-l New York — In line with its announced policy of making all types of pictures for all types of theatres and all types of screens, Universal-International announced that the newly developed magoptical prints will be made available on all of its future CinemaScope pictures, starting with “Pillars Of The Sky.” Theatres already equipped for four- track magnetic sound will be able to use magoptical prints without any changes whatever. Other theatres merely will have to change their projector sprockets to the narrow CinemaScope sprockets on which magoptical or any other type of print can be run. Wear, Style, Maintenance (Continued from page PT-5) in properly engineered blends with wool. Blends of these fibers with wool have by experience and tests resulted in an ap¬ proved carpet yarn for wear life. Blend¬ ing of materials to obtain better qualities than the sum of either of the materials used is a standard practice in human experience. Carpet made of blended wool and rayon yarn will outwear considerably one made of all wool and likewise cost less, while carpet made of blended wool and nylon will give still greater wear but the cost is greater because the nylon fiber is still very expensive. This article is only a synopsis of the advantages and disadvantages that can be found in theatre carpets as manufactured today. We urge each prospective buyer to consult with the leading theatre carpet manufacturers for more details. The information and illustrations used in this article were furnished by Alexander Smith and Sons Carpet Co. The Starlite Drive-In, Fresno, Calif., installed an attraction panel which is double-faced and has changeable copy areas of 2 feet 4 inches in length and 57 inches in height. Wagner frames, glass and 10-inch red plastic letters are employed. The board was fabricated and erected by B. F. Shearer Co. Lens Showmanship Projection Lenses From Kollmorgen . . . the newest, fastest projection lenses you can buy. To give you the brightest, clearest, sharpest, most uniform picture you have ever seen on your screen. For better Boxoffice, for better Showmanship, for better oil around filming, try these new f/1.7 Super Snaplites today. You get more Light with Super Snaplite vVl/ \|/ ith simiit For more information ask your Theatre Supply Dealer or write for Bulletin 222. December 7, 1955 PHYSICAL THEATRE DEPARTMENT of MOTION PICTURE EXHIBITOR PT-15 Trade Show and Equipment Forums Prove Valuable To Theatremen Chicago — Last month’s trade show and convention of TESMA and TEDA, held in conjunction with Allied, proved once again that the manufacturers and suppliers of equipment have the ability and know how to furnish theatremen with the tools necessary to keep up with the great ad¬ vances that are still being made in methods of film and sound presentation, and the hundreds of other facets of modern theatre operation. There had been seme talk, prior to the trade show, that exhibitors were not in a buying mood, since most of them had already converted to wide screen. How¬ ever, the majority of those who exhibited at the show reported that the theatremen were extremely interested in what there was to see, and also anxious to purchase those things which they believed would help their operation. Much of the hectic activity that characterized recent shows was missing. In its place was a calm, determination to be brought up-to-date on the technical advances made in the 12 months that had expired since the last trade show. The general opinion was that the show was a great success. One of the intangible reasons for the success of such a complex thing as a trade show, in which scores of manufacturers attempt to show and demonstrate literally thousands of items, many of which have absolutely no relation to each ether, was that it was the ninth consecutive year that TESMA and TEDA had worked together to present theatremen with the oppor¬ tunity to study the market in one place, and in a relatively short period of time. In these nine years the various firms that exhibit have learned to cooperate with¬ out lessening the competition. This valu¬ able teamwork was very much in evidence at the Morrison Hotel last month. The displays were appealing to the eye without being offensive. The booths were manned by experts who, while certainly anxious to do as much business as pos¬ sible, were equally as anxious to answer the questions of theatremen who were “just looking.” Forums In addition to the trade show, the past few years have seen a great deal of importance attached to the equipment forums and clinics that are held, and this year was no exception. Ever since the initial technical break¬ through was made with the introduction of 3-D and Cinerama, motion picture presentation methods have changed at an amazing rate of speed. It is imperative, therefore, that theatremen have the chance to not only see the new equipment on the market, as was possible at the trade show, but also to hear from the engineers, designers, and manufacturers how to best utilize these new products, as well as get some indication as to what may be on the way. This is the job that was performed by the equipment clinics. The scope of subjects covered at last month’s meeting can be gotten from a listing of who was available on the dais. The moderator was Larry W. Davee, of Century Projector and retiring vice-presi¬ dent of TESMA. The others included A' Boudouris, Eprad; J. R. Johnstone, Na¬ tional Carbon Co.; Arthur Hatch, Strong Electric Co.; Ross Snyder, Ampex Co.; J. F. O’Brien, RCA; J. A. Fetherstone, Kollmorgen; Leonard Satz, Raytone Screen; Fred Aufhauser, Projection Op¬ tics; Fred Dickley, Altec Service; F. W. Keilhack, Drive-In Theatre Manufactur¬ ing Co. One point brought out at the forum which should be of major importance to theatre operators was that no major studio is going to break away from the standard 35mm. print size for any but a very few offerings which will probably be pre¬ sented on a roadshow basis. This was reassuring to many who envisioned them¬ selves having to strip their booth and install completely new equipment. It seemed pretty definite, however, that most producers would turn to a larger negative that would be reduced to stand¬ ard release size in order to get more information on the film, and reduce dis- {Continued on page PT-17) ADC curfain track and con¬ trol equipment can be custom- fitted to your needs. Our Besteel, Silent Steel and Fenesteel curtain tracks . . . our Autodrape, Silver Service, Lift-Brake and Stop- Start and Reverse curtain mach¬ ines are smooth, effortless and dependable. Write for full information. AUTOMATIC^DEVICES COMPANY !2l21..So.>12lli St., Allentown, Pa. "We Support the Most Celebrated Curtains in the World" Pictured are some typical exhibits which were found at the recent TESMA trade show in Chicago. The new Conematic projection arc lamp is seen (upper, left) with "Doc" Faige, whose firm will dis¬ tribute the lamp. The Altec booth (upper, right) supplied beauty and secretarial service in the person of Marilyn (Miss Altec) McMann, seen with Marty Wolf, company sales manager. Leonard Satz (lower, left) Raytone Screen Corp., is seen with Jack Mitchell, Tennessee exhibitor at the Ray- tone exhibit. The DAWO booth (lower, right) was visited by Morris Seider, Seymour Seider, Nancy Jason, Dave Wolf, and Edward Seider. The Seiders are from the Prudential Theatres Circuit, New York. PT-16 PHYSICAL THEATRE DEPARTMENT of MOTION PICTURE EXHIBITOR December 7, 1955 The officers and board of directors of TESMA are seen. Standing, in usual left to right order, are Larry Davee, Century Projector Corp., retiring vice-president new board member; Clarence Ashcraft, C. S. Ashcraft Mfg. Co.; J. A. Fetherston, Kollmorgen Optical Corp.; William A. Gedris, Ideal Seating Co.; E. Wagner, Wagner Sign Service; Merlin Lewis, executive secretary; V. J. Nolan, National Carbon Co.; Fred C. Matthews, Motiograph, Inc., retiring president and honorary board member; Fred W. Wenzel, Wenzel Projector Corp. Seated, in usual order, Ben H. Adler, Adler Silhouette Letter Co., E. H. Wolk; Oscar F. Neu, Neumade Products Co., honorary life board member; Lee Jones, Neumade Products, new president; Tom LaVezzi, LaVezzi Machine Works, new vice-president; J. Robert Hoff, Ballantyne Co., honorary board member. Not present were A. E. Meyer, IPC; J. F. O'Brien, RCA; and M. H. Stevens, Bausch & Lomb. The new officers and board members were elected at recent convention. 55mm. CinemaScope {Continued from page PT-6) distributed by 20th-Fox dealing with the subject included information about single track magnetic attachments developed by Ampex, Magnasync, and National Theatre Supply. It would appear to be worthwhile, therefore, to pass this information along to the reader. National Theatre Supply The Simplex single cnannel magnetic sound system consists of a magnetic soundhead, pre-amplifier, power supply, a changeover assembly and a system selector box. The soundhead utilizes a multi-track pickup head which plugs in for instant replacement. The tight loop system used eliminates all gears and belts. The adjust¬ able pick-up mount permits alignment in all direction. A roomy white interior assures adequate finger room. A roomy well ventilated cabinet hous¬ ing the power supply, assures longer life and less tube replacement. It is equipped with selenium rectifiers, and the power unit is self-regulating so that a constant load level is automatically maintained. Effects track switchers plug in allowing quick and convenient service or replace¬ ment. The multi-channel changeover assembly is small, compact and easy to mount on the front wall at each projector location. Noiseless positive changeover switching is accomplished by means of a mechanical- electrical push button control. The system selector box makes it pos¬ sible to switch from single magnetic, to optical to full magnetic simply by push¬ ing the correct button. Ampex The Ampex single-track magnetic the¬ atre system is a centralized facility making possible the use of CinemaScope prints with existing optical sound systems. In a single compact package — arranged for maximum ease of installation, operation, and maintenance — are located the follow¬ ing units: Tre-amplifier for magnetic sound; Changeover switching for two projectors; Optical-magnetic selector switch; Gain control for magnetic operation; Self-contained power supply. The unit is designed to be mounted on the wall of a projection booth. Cut-outs on the top and bottom of the cabinet permit convenient conduit runs to be made. Terminal boards for connection to external mabling are located convenient to the cut outs, simplifying internal wiring problems. Louvers on the top and bottom panels of the cabinet provide the neces¬ sary cooling. The operating controls have been de¬ signed and arranged for maximum ease of operation, with minimum opportunity for error. The gain and changeover con¬ trols have been combined into a single operating knob, located on the right-hand side panel of the cabinet. An auxiliary changeover control and indicator is also located on the front panel. The optical- magnetic switchover control is also located on the right-hand side panel of the cab¬ inet. Both the gain-changeover and optical magnetic switchover control shafts may easily be extended along the projection booth wall to the second projector station (Continued on page PT-19) Trade Show (Continued from page PT-16) tortion and grain. Another statement which pleased the many exhibitors who attended the forum was that modern sound systems pur¬ chased today will not become obsolete for many years to come since any changes that might be made could easily be adapted for on the current sound systems. By now the exhibitors have all returned to their theatres and are beginning to put the new knowledge they acquired at the trade show and forums to profitable use. It was another job well done, and it Ls a pleasant chore to look ahead to next year, which should be one of the largest and most exciting equipment expositions ever held in the industry. As previously announced TESMA will meet in New York’s Coliseum Sept. 19-25 with the Theatre Owners of America. It is likely that TEDA and the newly renamed International Popcorn and Con- sessions Association will join TESMA. Your popcorn may taste terrific . . . Your seats may be softest . . . BUT EVERY PERFORMANCE STILL MUST BE PERFECT! Perfect performances demand equipment that's kept in the pink of condition. An expert RCA Theatre Service Engineer is the man best qualified to do this. He's the only man who commands all the vast technical resources of RCA. RCA SERVICE COMPANY, INC. A Radio Corporation of America Subsidiary Camden, N.J. December 7, 1955 PHYSICAL THEATRE DEPARTMENT of MOTION PICTURE EXHIBITOR PT-17 Photoelectric Automatic Feed Mechanism Is Key Feature of Conematic High Intensity Arc Lamps The latest member of the growing fam¬ ily of high intensity projection arc lamps was recently introduced. Known as the Conematic, this new lamp series is manu¬ factured by the Murch Electric Co., Franklin, Me., and is being distributed by “Doc” Faige and Assoc., New York. The Conematic 70-140 ampere lamp has a rotating-positive carbon arc and a photo¬ electric automatic feed mechanism. The uncoated positive carbon rotates as it feeds, and the copper-coated negative is inclined at an angle of 40 degrees. The arc is readily struck with a twist of the large knob on the operating panel, it is said. There can be no slippage of the carbon feed, it is claimed. The positive carbon is firm in its holder and the whole lamp is rotated by means of a chain and sprocket assembly which also rotates the positive feed screw pusher mechanism. Most of the light emitted by a high in¬ tensity arc emanates from the ball of lumi¬ nescent gas in the crater of the positive carbon, and the greatest illumination is naturally in the center of the positive crater. Therefore, the light on the screen is brightest in the middle, falling off on the sides. With the new Conematic, side- to-center light distribution on the screen is said to range from 80 to 85 per cent, when focused for maximum efficiency. The photoelectric feeding mechanism with cover removed to show standard equipment that is used. A light output of 20,000 lumens may be obtained with the standard soundfilm aperture and coated f/1.9 lens, burning a 9mm. black positive carbon with 5/16 inch coated negative, in the 75-80 ampere CLARITY! BRILLIANCE! LONG-LASTING ECONOMY! » You Can See the Difference ! View of the interior of the ConematIc arc lamp. It is seen here with a 16y2-inch mirror installed. range. With 10mm. and 11mm. positive drawing up to 135 amperes, and using an 18 inch reflector, the Conematic is said to deliver the highest practicable light output. The reflector used in the Conematic lamps are 16 and 18 inches, working at geometric speeds of f/1.9 and f/1.7 re¬ spectively. The working distance is said not to be critical, but may be varied over a range of about two inches without seri¬ ously affecting the light on the screen. One of the chief new features of this lamp is the photoelectric arc-feeding and crater positioning mechanism, which is said to eliminate the problem of changes in the arc gap and wandering cf the positive carbon from tolerated limits. A constant level of screen illumina¬ tion is maintained by the Conematic photoelectric control, it is claimed. In operation the beam passes from the center of the positive crater to the edge of the mirror, and then to a small cylindrical reflector made of stainless metal with a semi-diffusive surface. This optical cyl¬ inder intercepts the edge of the beam and reflects the light to a photocell at the side of the lamphouse. The photocell is of the standard ceasium type used for scund reproduction. Should the positive crater advance toward the mirror, the beam of light reflected by mirror becomes slightly wider and results in stronger illumination of the i6i- inch, ^1.9 reflector Center of luminous ball, ri I I f 9 '•mm pos. I t I i Murch optical cylinder A diagram explaining how the photoelectric cell operates to control the feeding and positioning. Stage Lighting Equipment Salt Lake City — A simplified method of connecting individual or combinations of stage light circuits to any of the dim¬ ming ccntrol circuits of a switchboard, has been made available by the Ariel Davis Manufacturing Company. Called the Quick-Connect panel, the new unit is designed for easy operation. It is said to do away completely with patch cords and plugs. Cross-connection is accomplished with a series of vertical sliders connected to the stage light cir¬ cuits. These are calibrated to make contact with horizontal busses connected to the dimmers. The mechanism is completely enclosed for safety and dead front opera¬ tion, it is said. Among the advantages claimed for this unit are split-second connection of any stage circuit to any dimmer; complete flexibility for all stage circuits; accident- proof; shows complete lighting layout at a glance; can be cleared in one sweep. The Quick-Connect panel is presently available in a console model and a wall model. Both of these unit have 15 dim¬ ming constant circuits and 30 flexible stage circuits. A sketch showing the working parts of the new Quick-Connect panel which is said to simplify the connecting of the theatre stage light circuits. photocell. This causes the feed motor to slow down until the crater burns back to the point of correct geometric focus. Con¬ versely, if the crater recedes from the mirror, the photocell gets less light be¬ cause the beam has been slightly diminished in diameter. The photocell immediately speeds up the motor and restores the crater to its proper focal position. Readjustment of the large reflector is not necessary, it is said, once the Cone¬ matic lamp has been installed and lined up with the projector mechanism. How¬ ever, should it ever become necessary to re-center the spot upon the aperture, ad¬ justment screws make it a simple matter to swing the mirror sidewise and tilt it vertically within a small range of move¬ ment. Such an adjustment of the mirror may or may not require repositioning of the optical cylinder. Actually, the position of the cylinder is not too critical, the manu¬ facturer states, since the positive feed rate control automatically compensates for over or under illumination of the photo¬ cell. Provision is made for the moving of the optical cylinder to and from the light if the need ever did arise. A separately powered blower is built into the lamp to maintain a low operating temperature and to insure complete com¬ bustion and removal of gas. PT-18 PHYSICAL THEATRE DEPART/WENT of MOTION PICTURE EXHIBITOR December 7, 1955 HERE IS A QUICK, EASY WAY TO GET FURTHER INFORMATION. JUST CHECK AND RETURN. NO OBLIGATION. PROJECTION . Arc Lamps . Carbons . Carbon Savers . Changeovers .... Film Cabinets . Film Magazines . Film Spi'-cers . GeneratoiJ . Lamp HouSb and Porthole Blowi-rs . Pedestals . Projectors . Projector Parts .... Rectifiers .. Screens ... Screen Frames ... 3-D Equipment . . Theatre TV SOUND . Amplifiers . Hearing Aids . Inter-Coms . Loud Speakers . Standard Sound Systems . Sterephonic Sound Systems . Sound Service DRIVE-IN EQUIPMENT . Admission System . Boxoffice Equipment . Coiled and Straight Speaker Wires . Construction . In-Car Speaker . In-Car Heater . Insect and Weed Control . Paint .... Playground Equip. . Signs, Ramp and Directional . Screen Tower . Screen Surfacing and Paint . Seats (Walk in) . Underground Cable MARQUEE and LOBBY EQUIPMENT Boxoffice Boxoffice Equipment Display Frames Marquee Marquee Letters Signs AIR CONDITIONING and HEATING . Air Conditioning Systems . Air Diffusers . Blowers . Fans . Heating Systems . Humidifiers CONSTRUCTION and DECORATION . Decoration . Front Remodeling . Insulation, Thermal and Acoustical . Interior Remodeling . Pre-Fab Arches . Theatre Architect and Builder . Roofing . Wall Covering STAGE EQUIPMENT . Curtains . Curtain Controls and Track . Dimmers . Footlights . Stage Rigging . Spotlights . Switchboards FURNISHINGS . Carpets . Carpet Padding . Crowd Control Equip. . Draperies . Light Fixtures . Rubber Mats . Seats . Seat Cushions . Seat Repair . Upholstering SANITARY EQUIPMENT AND SUPPLIES . Carpet Cleaning Compounds . Deodorants and Disinfectants . Hand Dryers . Plumbing Fixtures . Rest Room Accessories . Vacuum Cleaners and Blowers For additional information on products advertised in this issue, please cheek. □ AMERICAN SEATING CO., Seating □ AUTOMATIC DEVICES CO., Curtain Track and Control Equipment □ BAUSCH & lOMB OPTICAL CO., CinemaScope Projection Lens Q EPRAD, In-Car Speakers □ FAIGE, "DOC", and ASSOCIATES, Projection Lamps □ INTERNATIONAL PROJECTOR CORP., Projection Equipment, In-Car Speakers □ KOLLMORGEN OPTICAL CORP., Projection Lenses □ NATIONAL THEATRE SUPPLY, In-car Speakers and Complete Indoor and Outdoor Theatre Supplies and Equipment □ NOVELTY SCENIC STUDIOS, INC., Theatre Decoration □ PROJECTION OPTICS CO., Anamorphic Lenses □ RAYTONE SCREEN CORP., Screens, Lenses, Screen Paints □ RCA SERVICE CO., INC., Theatre Service Q J E. ROBIN, INC., Rectifiers, Motor-Generators, Screens and Projection Lenses □ STRONG ELECTRIC CORP., Projection Lamps and Rectifiers □ WAGNER SIGN SERVICE, INC., Plastic, Aluminum. Glass and Luminous Letters, Attraction Panels □ WAIKER-AMERICAN CORP., Screens □ WILLIAMS SCREEN CO., All-purpose Silver Screens Without charge or obligation, please send me addi¬ tional information on above checked items. NAME . THEATRE . ADDRESS ... CITY, STATE RETURN TO MOTION PICTURE EXHIBITOR 246-48 N. Clarion St., Philodelphia 7, Pa. Typhoon To Merge With Hupp Corp. Brooklyn, N. Y. — Typhoon Air Condi¬ tioning Company and Hupp Corporation are to merge it was announced in a joint statement by Don V. Petrone, president of Typhoon, and John O. Ekblom, chairman of the executive committee of Hupp. Ac¬ cording to the statement, the directors of each company have approved the merger agreement and it is expected that the merger will be consummated before the end of the year. Hupp Corporation manufactures air conditioning equipment, electronic equip¬ ment and sub-assemblies for the automo¬ tive and aircraft industries. Recently Hupp Corporation merged with Perfection Industries, Inc., manufacturers of a complete line of gas and oil fired warm air furnaces, space heaters, appli¬ ances, infra-red heating and numerous items for defense. Hupp Corporation now operates plants at Chicago, Detroit, Cleveland, Carlisle, Pa., and Waynesboro, Ga. Typhoon Air Conditioning manufactures residential and commercial packaged air conditioning equipment from two to 40 tons. The Typhoon line of products will be increased to include winter air condi¬ tioning and other special heating equip¬ ment. 55mm. CinemaScope (Continued from page PT-17) for operation at either position, through the use of optical extension rods. Gain in¬ dication is provided on a dial, visible from the front of the cabinet. All power func¬ tions, including POWER ON — OFF switch indicating pilot lamp, and fusing, are located on a panel mounted on the rear wall of the cabinet, accessible through the front panel. The front cover may be removed for access to the interior of the cabinet. Equalization connections are conveniently arranged on a terminal board mounted directly on the amplifier. The preamplifier design is based upon a proved and reliable design used by Ampex in thousands of magnetic recording applications and will give long-term trouble free operation with a minimum of attention. Magnasync The Magnaphonic C-1 single channel magnetic theatre sound system is deliv¬ ered complete with two penthouse repro¬ ducers, one wall cabinet including self powered preamplifier, fader, projector changeover, optical - magnetic selector switch and all cables for interconnecting reproducers and wall cabinet. The system includes special equalizer arrangements adjusting the frequency response to obtain the best possible reproduction in those theatres where the equalization of the power amplier has been designed or modi¬ fied for the peculiarities of optical re¬ production. By the addition of these equalizers minimum changes of the opti¬ cal system will be required when install¬ ing this equipment. All such equalization change points are readily accessible. The component parts of the package are shown in the photograph. Remote linkage assemblies for the fader and projector changeover are optional items which may be ordered separately from the factory. EPRAD In-The-Car Speakers The sensalional EPRAD "Star" speaker is tops in beauty, performance and economy. Small in size, yet with a 3!/2-inch silicone- trealed cone! Fiberglas case with attrac¬ tive molded-in colors easily seen at night. Superb tonal qualities at a low, LOW cost. And, most important, trouble- free service! Ask your independent dealer. ELECTRICAL PRODUCTS RESEARCH "The Voice of the Drive-In” 1208 CHERRY ST. TOLEDO 4, OHIO Uid you know thut we supply a mUTY an amorphic for only See your Theatre Supply Dealer or write us directly . . . NOW PROJECTION OPTICS CO. ROCHESTER, NEW YORK December 7, 1955 PHYSICAL THEATRE DEPARTMENT of MOTION PICTURE EXHIBITOR PT-19 MANUFACTURED BY INTERNATIONAL PROJECTOR CORPORATION • DISTRIBUTED BY NATIONAL THEATRE SUPPLY SUBSIDIARIES OF GENERAL PRECISION EQUIPMENT CORPORATION Allied Artfsts (1M4^ raleoMt from 5901) ANNAPOLIS STORY, AN-O-John Dw-ck, Diana Lynn, Kevin McCarthy'^Celerful service Him hat the angles — 81ni.->4ee April 6 Issue— (Technicolor) (5513) IITRAYiD WOMEN— MD— Tom Drake, Beverly Michaels, Carole Mathews— For the lower half— 70m.— see Aug. 10 Issue-Leg.: B. (5524) I BIO COMBO, THE-MD-Cornel Wilde, Richard Conte, i Jean Wallace— Interesting meller has names and i angles— B9m.— see Feb. 23 issue —Leg. B. (5508) ^ CASE OF THE RED MONKEY - MYMD - Richard Conte, Rona Anderson, Russell Napier— Satisfactory pro¬ grammer— 73V2m.— see June 15 issue— (English-made). (5521) DIAL RED O— MD— Bill Elliott, Keith Larsen, Helene Stanley— Okeh lower half entry— 62m.— see March 23 Issue. (5509) FINGER MAN— MD— Frank Lovejoy, Forrest Tucker, Peggie Castle- Satisfactory program entry— 82m.— see Aug. 10 issue— Leg.: B. (5519) HIGH SOCIETY— C— Leo Gorcey, Huntz Hall, Amanda Blake— Average Bowery Boys entry— 61m.— see April 6 issue. (5514) JAIL BUSTERS— C— Leo Gorcey, Huntz Hall, Bernard Gor¬ cey— Below average Bowery Boys entry— 61 m.— see Nov. 2 issue. (5529) i LAS VEGAS SHAKEDOWN-MD-Dennis O^Keefe, Coleen (Gray, Charles Winninger— Satisfactory programmer —79m.— see June 15 issue — Leg.: B. (5516) I LORD OF THE JUNGLE-AM>-Johnny Sheffield, Wayne I Morris, Nancy Hale— Average series entry— 69m.— j see Sept. 21 Issue. (5518) I MURDER IS MY BEAT— MY— Paul Langton, Barbara Pay- 'i ton, Robert Shayne— For the lower half— 77m.— see Feb. 23 issue-Leg.: B. (5510) r MIGHT FREIGHT— MD^orrest Tucker, Borbara Britton Keith Larsen— Average programmer— 80m.— (1.85-1). 1 , (5526) I PHENIX CITY STORY, THE-DOC-John Mcl nitre, Richard Kiley, Kathryn Grant, Edward Andrews— Highly en¬ grossing and exploitable thriller— 100m., or 87V2m. without prologue— see July 27 issue— Leg.: B— (1.85-1). ' PORT OF HELL— MD— Wayne Morris, Done Clark, (!arole Mathews— Okeh programmer for the duallers— 80m. I —see Dec. 15 issue. (5505) I RETURN OF JACK SLADE, THE-OD-John Ericson, A^l Blanchard, Neville Brand— Actionful, well made western— 80m.— see Nov. 2 issue— (SuperScope). I (552B) SEVEN ANGRY MEN— MD— Raymond Massey, Debra Paget, Jeffrey Hunter— Names and angles will help well-made entry— 90m.— see March 23 issue. (5511) SHOTGUN— OD— Sterling Hayden, Yvonne DeCarlo, Zach¬ ary Scott— Satisfactory programmer for the action spots— 81m.— see April 6 issue— (Technicolor)— Leg.: B. (5515) SKABENGA— DOC— Jungle Documentary— Excellent African wild life film— 60m.— see Aug. 10 issue— (Eastman Color). (5517) SPY CHASERS— C— Bowery Boys, Lisa Davis— Average series entry— 61m.— see July 13 issue. (5522) TARGET EARTH-SFD-Richard Denning, Virginia Grey, Richard Reeves— Okeh programmer for the duallers —75m.— see Jan. 12 issue-Leg.: B. (5503) TONIGHT'S THE NIGHT-C-David Niven, Barry Fitz¬ gerald, Yvonne DeCarlo— Good Irish comedy for the class and art spots— 88m.— see Feb. 23 issue— (Made in Ireland) — fTechnicolor). (5506) TOUGHEST MAN ALIVE-MD-Dane Clark, Lita Milan, Anthony Caruso— Lower half filler— see Nov. 16 issue. (5533) TREASURE OF RUBY HILL-W-Zachary Scott, Carole Matthews, Barton MacLane— Okeh western for tho lower half— 71m.— see Feb. 9 issue. (5507) WARRIORS, THE-COSMD-Errol Flynn, Joanne Dru, Peter Finch— Period meller has angles to help — 85m.— see Oct. 5 issue— (Technicolor)— (CinemaScope)— (Made in England). (5523) W I CHIT A- W- Joel McCrea, Vera Miles, Lloyd Bridges -Well-made, interesting western— 81m.— see July 13 issue— (Print by Technicolor)— (CinemoScope) . (5520) TO BE REVIEWED OR IN PRODUCTION AT GUNPOINT— Fred MacMurray, Dorothy Malone, Walter Brennan, Skippy Homeier— (Technicolor)- (Qnemct- Scope). (5531) BIG TIP OFF, THE— Richard Conte, Constmco Smith, Bruce Bennett. (5512) BOBBY WARE IS MISSING-Neville Brand, Arthur Franz, Walter Reed. CATTLE KING— George Montgomery. COME ON, THE— Anne Baxter, Sterling Hayden— (Super- Scope). CRIME IN THE STREETS-John Cassavetes, Mark Rydell, James Whitmore. DIG THAT URANIUM— Bowery Boys, Mary Bethe Hughes. FIRST TEXAN, THE-Joel McCrea, Wallace Ford-(anema- Scope). FOUR SEASONS, THE— David Wayne, Keenan Wynn, Myrna Deli— (Coior)— (Wide-Screen). FRIENDLY PERSUASION, THE-Gary Cooper, Dorothy McGuire, Mariorie Main— (Eastman Color). INVASION OF THE BODY SNATCHERS-KevIn McCarthy, Dana Wynter, Carolyn Jones— (Superscope). (5527) MOTHER-SIR— Joan Bennett, Gary Merrill, Shirley Yama- guchi. NO PLACE TO HIDE— David Brian, Marsha Hunt— (Color by DeLuxe)— (Made in the Philippines). SCREAMING EAGLES-Tom Tryon, Jan Merlin, AIvy Moore. SHACK OUT ON 101— Terry Moore, Frank Loveloy, Keenan Wynn. SUDDEN DANGER— Bill Elliott, Beverly Garlond, Tom Drake. THUNDERSTORM— Linda Christian, Carlos Thompson— (A^de in Spain). TIME SLIP— Gene Nelson, Faith Domergiia. WICKED WIFE, THE-Nigel Patrick, Moira Lister-75m.- (English-made). WORLD WITHOUT END-Hugh Marlowe, Nancy Gates, Rod Taylor— (CinemaScope). Check-Up of ail features and shorts hr a ll-month period Published weekly by Jay Emanuel Publications, Inc. Publishing office: 246-248 North Clarion Street, Philadelphia 7, Pennsylvania. Now York: 229 West 42nd Street, New York, N. Y. Jay Emanuel, publisher; P. J. Greenhaigh, general manager; Al Erlick, e^tor; George Nona- maker, feature editor; Mel Konecoff, Now York editor; Max Cades, business manager. West Coast Representative: Paul Manning, 9628 Cresta Drive, Los Angeles 35, California. SECTION 2 Vol. 55, No. 6 DECEMBER 7, 1955 Associated TO BE REVIEWED OR IN PRODUCTION TWO GUN LADY— Peggy Castle, Marie Windsor, Wil¬ liam Talman. LAST OF THE DESPERADOES— James Craig, Jim Davis, Barton MacLane, Margin Dean. Astor MASTER PLAN, THE-MYMD^Wayne Morris, Tilda Tho- mar, Norman Wooland— Okeh programmer for deal- lore— 77m.— see Feb. 23 Issue— (English-made). Buena Vista (Wah Disney) AFRICAN LION, THE— DOC— Highly interesting decumen- tary— 73m.— see Aug. 24 issue — (Technicolor). DAVY CROCKETT, KING OF THE WILD FRONTIER-OD — Fess Parker, Buddy Ebsen— Headed for higher returns— 95m.— see June 1 issue— (Technicolor). LADY AND THE TRAMP-CAR-Highiy entertaining Disney cartoon feature— 75m.— see May 4 Issue— (Techni- color)— (CinemaScope). 20,000 LEAGUES UNDER THE SEA-MD-Kirk Douglas, James Mason, Paul Lukas, Peter Lorre— High rating Disney feature— 122m.— see Dec. 29 issue— (Techni¬ color)— (CinemaScope). TO BE REVIEWED OR IN PRODUCTION GREAT LOCOMOTIVE CHASE, THE-Fess Parker, Jeff Hunter, John Lupton—(Te^nieolor)— (CinemaScope). Columbia (1954-55 releases from 701) APACHE AMBUSH-MD-Bill Williams, Tex Ritter, Adele August— For the lower half— 68m.— see Sept. 7 Issue. (804) BAMBOO PRISON, THE— MD— Robert Francis, Dianne Foster, Brian Keith— Routine programmer-^Om.— see Dee. 15 issue. (731) BRING YOUR SMILE ALONO-MU-Frankle Lalne, Keefe Brasselle, Constance Towers— Entertaining program¬ mer— ^m.— see Sept. 7 issue— (Technicolor). (803) KEY Leg. Is the symbol for the Catholic Legion of Decency ratings inciuded in oases where the pictures are classi¬ fied as either objectionable in part (B) or condemned (C). Films without a Legion of Deoenw rating are either found unobjectionable or unclassified by the Legion. Abbreviations following titles Indicate type of picture. AD— Adventure drama HISD— Historical drama ACD— Action drama MD— AAelodrama BID-Biomphical drama BIDMU— liegraphical drama with mwric BUR— Burlesque C— Comedy CAR— Cartoon feature CD^omedy drama CDMU— Comedy drama musical CMU— Comedy musical COMP— Compilation COSMO— Costume melodrama D— Drama DMU— Dramatic musleol DOC— Documentary B>— EdueatloticH fratwre F— Farce PAN — Fantasy PANMU-Fontosy ■aelmd MUC— Musical comedy MU-Musical MUW— Musiral western MY— Mystery MYC— Myst^ comedy MYD— Mystery drama MYMD— Mystery melodranw NOV-Noveiiy OPC— Operatic comedy OPD— Operatic drama QD— Outdoor drama OAW— Outdoor melodranw ROMC— Romantic comedy ROMCMU-Romantic comedy musical ROMD— Romcmtis drama SAT-Satire SPD— Science flcHca drana TRAV-Travelegue W-WeMera CELL 2455, DEATH ROW-MD-William Campbell, Kath¬ ryn Grant, Marian Carr— Prison meller for lower half —77m.— see April 6 issue. (739) CHICAGO SYNDICATE-MD-Dennis O'Keefe, Abbe Lane, Zavier Cugat— Satisfactory program entry— 86m.— see June 29 issue— Leg.: B. (747) COUNT THREE AND PRAY-D-Van Heflin, Jeanne Wood¬ ward, Phil Carey— Well-made entry has angles— 102m — see Oct. 19 issue — (Technicolor) — (Cinema¬ Scope). (811) CREATURE WITH THE ATOM BRAIN-MD-Richard Dm- ning, Angela Stevens, S. John Louner— Okeh pro¬ grammer— 70m. — see June 29 issue. (746) CROOKED WEB, THE— MD— Frank Lovejoy, Marl Blanch¬ ard, Richard Denning— Satisfactory programmer— 77m. -see Nov. 30 Issue. (816) DEVIL GODDESS— MD— Johnny Weissmuller, Angela Stev¬ ens, Selmer Jackson— Mediocre entry for the action spots— 70m.— see Sept. 7 Issue. {805) DUEL ON THE MISSISSIPPI-MD-Lex Barker, Patricia Medina, Warren Stevens— Okeh for lower half— 72m. —see Oct. 5 Issue— (Technicolor). (808) END OF THE AFFAIR, THE-D-Deborah Kerr, Van John¬ son, John Mills— Fair romantic drama— 106m.— see April 20 issue — (Made in England). (724) FOOTSTEPS IN THE FOG— D- Stewart Granger, Jean Sim¬ mons, Bill Travers— Average programmer— 90m.— see Sept. 7 issue— (Technicolor)— (Made In England). (802) 5 AGAINST THE HOUSE-MD-Guy Madison, Kim Novak. Brian Keith— Interesting meller— 84m.— see May 18 issue-Leg.: B. (742) GUN THAT WON THE WEST, THE-W-Dennis Morgan, Richard Denning, Paula Raymond— Satisfactory action programmer— 71m.— see Sept. 7 issue— (Technicolor). (8091 HELL'S HORIZON— AD— John Ireland, Marla English, Bill Williams— Satisfactory programmer— 80m.— see Nov. 30 issue. (823) IT CAME FROM BENEATH THE SEA-MD-Kenneth Tobey, Faith Domergue, Donald Curtis— Exploitation enlw has angles— 80m.— see June 29 issue. (732) JUNGLE MOON MEN— MD— Johnny Weissmuller, Jean Byron, Bill Henry— For the fewer half— 70m.— see April 6 issue. (744) LAWLESS STREET, A— W— Randolph Scott, Angela Lans- bury, Jean Parker— Average western programmer— 78m.— see Nov. 30 issue— Leg.: B— (Technicolor). (814) LONG GRAY LINE, THE-BID-Tyrone Power, Maureen O'Hara, Robert Francis— High rating entry— 138m.— see Feb. 9 issue— (Technicolor)— (CinemaScope). (736) MAN FROM LARAMIE, THE-W-James Stewart, ArtlM» Kennedy, Cathy O'Donnell— High rating vresteim— 104m.— see Sept. 7 Issue— (Technicolor)— (Qnemo* Scope). (801) MY SISTER EILEEN-MUC-Janet Leigh, Betty Garrett, Jack Lemmon, Robert Fosse— Highly amusfng entry— 108m.— see Sept. 21 issue— Leg.: 6— (Technicolor)— —(CinemaScope). (810) NEW ORLEANS UNCENSORED-MD-Arthur Franz, Bev¬ erley Garland, Helene Stanton— Okeh programmer— 76m.-see Feb. 23 issue. (730) NIGHT HOLDS TERROR, THE-MD-Jack Kelly, Hildy Parks, Vince Edwarde— Well-made, suspensful entry 86m.— see Sept. 7 issue— Leg.: B. (807) PETTY GIRL, THE— CMU— Robert Cummings, Joan Caul¬ field, Elsa Lanchester— Reissue should do okeh— 87m. —see June 15 issue. (749) PIRATES OF TRIPOLI— MO— Paul Henreld, Patricia Medln^ Paul Newland— For the duailert— 78n\.— see Feb. 9 Issue— (Technicolor). (706) PRIZE OF GOLD, A-MD-Richard Widmaik, Mol ZeMer- ling, Nigel Patrick— Interesting mefler-98m.— see May 18 issue— Leg: B— (Color by Technicolor)— (AAode In England and Germany). (738) QUEEN BEE— MD— Joan Crawford, Barry Sullivan, John Ireland— Melodrama has many angles, particularly for woman— 95m.— see Oct. 19 Issue— Leg.: B. (819) RETURN OF OCTOBER— C— Glen Ford, Terry Moore, Dame May Whitty— Names may help reissue— 89m.— see April 6 issue. (733) SEMINOLE UPRISING— MD— George Montgobery, Karin Booth, William Fawcett— Averoge lower half entry 74m.— see May 4 Issue— (Tedinieolor), Servisectlon 2 SPECIAL DELIVERY-CD-JoMph Cotton, Eva Bortok, Niall MacGInnIs— Okoh program ontry— Mm.— ••• Sept. 7 issue — (Mode In Germany). (80d) TEEN-AGE CRIME WAVE-MD-Tommy Cook, Mollle Me- Cart, Sue England— Exploitable action meller for the lower half— 77m.— see Oct. 19 Issue— Leg. i B. (824) TEN WANTED MEN-W-Randolph Scott, Alfonso Be- doya, Donna Martel I— Western has action and angle* —80m.— see Feb. 9 Issue — leg.i B— (Technicolor). (725) THEY ALL KISSED THE BRIDE-C-Joan Crawford, Mel- vyn Douglas, Roland Young— Relssve has name* ta cell — 86m.— see June 15 Ixsiie. t7M\ THREE FOR THE SHOW-MUC-Betty Orabla, Jack Lem¬ mon, Marge and Gower Champion— Entry has some angles— 91 m.— see March 9 Issue— (Technlcolor>— (CInemaScope)— leg.; B. (74/) THREE STRIPES IN THE SUN-D-AIdo Ray, Phil Carey, Camille Janclaire— Well-made, Interesting entry— 93m. see Nov. 2 issue— (Filmed In Japan). (820) TIGHT SPOT— MD— Ginger Rogers, Edward G. Robinson, Brian Keith- Interesting meller with names to help— 97m.— see April 6 Issue. (728) VIOLENT MEN, THE-WMD-Glenn Ford, Barbara Stan¬ wyck, Edward G. Robinson — Well-made action yam —96m.— see Dec. 29 issue— (TeehnIcolor)—(Onef»a- Scope) r7351 WALK A CROOKED MILE— MD— Louis Hayward, Dennis O'Keefe, Louise Albritton— FBI versus subversive agents should make meller prove okay reissue— 91V2m.— see Nov. 16 issue— (Reissue). WOMEN'S PRISON-MD— Ida Lupino, Jan Sterling, doe Moore— Exploitable prison yarn— 80m.— see Feb. 9 issue— Leg.: B. (726) WYOMING RENE6ADES-W-Phll Carey, Gene Evans, Martha Hyer— Average western for the duaHers ■ 73m.— see March 9 Issue— (Technicolor). (727) TO BE REVIEWED OR IN PRODUCTION BATTLE STATIONS-John Lund, William Bendix, Keefe Brasselle. BLACKJACK KETCHUM, DESPERADO-Howard Duff, Victor Jory, Margaret Fields. EARTH VS. THE FLYING SAUCERS-Hugh Marlowe, Joan Taylor, Donald Curtis. EDDY DUCHIN STORY, THE-Tyrone Power, Jome* Whit¬ more, Kim Nevak (Technicolor)— (OnemaScope). 44 SOHO EQUARE— Faith Domerguo, lee Patterson— (English-mode). GAMMA PEOPLE, THE-PauI Douglas, Patricia Medino. HE DIED LAUGHING- Frankie laine, Lucy Marlowe, Rich¬ ard long. HOT BLOOD- Jane Russell, Cornell Wilde— (Technicolor) — (CinemaScope). HOUSTON STORY, THE-Oene Barry, Edward Arnold, Barbara Hale. INSIDE DETROIT-Pat O'Brien, Dennis O'Keefe, Mar¬ garet Field. IT HAPPENED ONE NIGHT— Jack Lemmon, June Allyton. JOE MACBETH— Pctul Douglas, Ruth Roman— (English- made). JUBAL— Glenn Ford, Aldo Roy, Eme*t Borgnlne— (Techni¬ color)— (GnemoSeope). LAST FRONTIER, A— Anne Bancroft, Victor Mature, Ouy Madison— (TechnIcolor)—(OnemaScope). ODONGO— Rhonda Fleming, Macdonald Carey, Jumo— (Technicolor)— (CinemaScope)— (Made In Africa). OVER-EXPOSED— Cleo Moore, Richard Crenna, Raymond Greenleaf. PORTRAIT IN SMOKE-Arlene Dahl. 1984— Edmond O'Brien, Jom Sterling, Michael Redgrave —(English-made). PICNIC— William Holden, Rosalind Russell, Kim Novak— (Tech n Ico lor)— (On em aScope) . PORT AFRIQUE— Dennis Price, Phil Carey— (Made In Tangiers). PRISONER, THE— Alec Guinness, Jack Hawkins, Jeanette Stark— (Made In England). SAFARI— Victor Mature, Janet Leigh— (Technicolor)— (One¬ maScope)— (Made In Africa). SOLID GOLD CADILLAC, THE-Judy Holliday, Paul Doug¬ las, Fred Clark. STORM CENTER— Bette Davis, Kim Hunter, Brian Keith. SURVIVORS TWO— Jose Ferrer, Trevor Howard, Victor Madden— (Technicolor)—(Gn*maScope)— (A^de In Por¬ tugal). THE HARDER THEY FALL- Humphrey Bogart, Rod Steiger, Joe Walcott, Max Baer. THE WAY WE ARE-Joan Crawford, Cliff Robertson, Vera Mile*. ZARAK KHAN— Victor Mature, Anita Ekberg, Michael Wilding — (Technicoiro) — (CinemaScope) — (Made in Morocco). DCA (Distributors Corporation Of America) ANIMAL FARM-CAR.-Produced and directed by John Halos and Joy Batchelor— Cartoon feotwe excalient for art spots— 73m.— (Technicolor)— (English-made)— (De Rochemont). FRISICY— CD— Gina Lollobrigida, Vittorio Do Sleo, AAorlsa Merlini— Amusing Import ho* eelling po**H>ilitlee— 98m.— see Nov. 16 issue— (Italian-made)— (English titles). HUNTERS OF THE DEEP-DOC-Produeed by Tom Grles; narrated by Dan O'Herlihy— 64m.— see Jan. 26 issue -(Color). I AM A CAMERA— CD— Julie Harris, Laurence Harvey, Shelly Winters — Uneven filmlxotlen of ploy will have some appeal for art houses and sophisticated audiences— 98m.— see Aug. 10 issue— Leg.i C^English- made). LONG JOHN SILVER-AD-Robert Newton, Connie Oil- Christ, Kit Taylor— Pirate yam I* well-made md has angles for selling— 109m.— see Feb. 9 issue— (Deluxe color)- (CinemaScope)- (Made In Australia). STRANGER'S HAND, THE— MD— Richard Basehart, Trevor Howard, Allda Volli- Interesting suspense meller— 86m.— see Feb. 23 Issue— (Filmed In Italy). THE CHECK-UP Filmakers CRASHOUT—MD— william Bendlx, Beverly Michaels, Arthur Kehnedy— Prison-break meller sustains Interest —90m.— see March 23 Issue MAD AT THE WORLD— MD^Frank Lovefoy, Keefe Bras- telle, Cathy O'Donnell— Okeh exploitation entry— 71m.— see June 15 issue. TO BE REVIEWED OR IN PRODUaiON BATTLE HELL— Wendell Corey, Mickey Rooney- (Super- Scope). IFE (All Mm* cue Itolkm-mode) GREEN MAGIC— DOC— Good documentary- Produced by Leonardo Bonzi on hi* South American expedition— 85m.— see AAoy 4 Issue— (Ferraniacolor) — (Filmed In South Amerioo)— (English narration). LOVE IN THE CITY— COMP— Produced by Cetare Zovot- tlnl, Ricardo Ohione and AAorco Ferreri— Highly ex¬ ploitable and novel entry for art spots— Wm.— see April 20 issue— (Italian-made)— (English title* and narration)— Leg.! "8." MADRMOISELLE GOBETTE— F — Silvona PamponinI, Aroldo Tieri, Lulga Pavese— Okeh Import for art and spec¬ ialty spots— 78m.— tee Feb. 23 issue— (English titles) -leg.; C MADDELENA—D— Marta Toren, GIno CervI, Charles Vanel —For art and specialty houses— 90m.— see Sept. 7 Issue — Leg.; B — (Italian-made)— (English titles). TOO YOUNG FOR LOVE-D-Marina Vlady, Michel Beck, Fernand Oravet— Good import for the ort spots— 88m.— eee April 6 issue— Leg.; B— (Italian-i^ench mode)- (Dubbed In English). WAYWARD WIFE, THE-D-GIna Lollobrigida, Gabriele Ferzetti, Alda Mangini— Interesting drama with Lollo- brigida name to help— 91m.— tee April 20 Issue— Italian-mode)— (Dubbed In English)— Leg.; "B." TO BE REVIEWED OR IN PRODUaiON CITY STANDS TRIAL, A— Silvano Pampanini, Amedeo Nazzari, Eduardo Clanelli— (Dubbed In English)- leg.! B. NEAPOLITAN CAROUSEL— Sophia Loren, Mar|orIe Toll- chief, Yvette Chouvtro— (Pothe Color). HUSBAND FOR ANNA, A— Siivana Pampanini, Massimo Glrottl, Amedeo Nazzari— (Dubbea in English)- (105m.). OUTLAW GIRL— Silvano ALongano, Amedeo Nazzari— (Dubbed In English)— Leg.: B. VOICE OF SILENCE— Rcmana Podesla, Cosetta Greco, Aldo Fobrlsi— (Dubbed in Engileh). Lippert (1954-55 release* from 5401) (Nwmerob bi bracket* indicate maximum aspect ratio in which features con be proiected) AIR STRIKE-MD-RIchard Denning, Gloria Jeon, Don Haggerty— Fair lower half entry— 67m.— tee Sept. 7 issue. (5413) BLACK PIRATES, THE-MD-Anthony Dexter, Martha Roth, Lon Choney— For the lower half-^4m.— see March 9 Issue— (Ansco Color)— (Made In El Salvador). (5407) DEADLY GAME-MD-Lloyd Bridget, Simone Silva, Finlay Currie— For the lower half— 63m.— see Jan. 12 Issue (Made In Spain ond England). (5402) KINO DINOSAUR-MD-BIII Bryant, Wanda Curtis, Doug¬ las Henderson— Fair lower half entry— 59m.— see Aug. 10 Issue. (5418) LONESOME TRAIL, THE-W-Wayne Morris, John Agar, Margia Dean— lower half filler— 73m.— see Sept. 7 issue. (5416) RACE FOR LIFE, A— MD— Richard Conte, Marl Aldon, George Coulourls— For the programmers— 68m.— see Jan. 26 Issue — (English-made). (5403) SIEGE, THE— MD— Aurora Bautista, Fernando Rey, Vlr- gilie Teixeira— For the lower half— 63m.— see Dec. 15 Issue— (Spanlth-made)—(Dubbed In English). (5323) SILENT RAIDERS, THE-MD-Richard BartleH, Earle Lyon, Jeannette Bordeaux — For the lower half— 65m.— see Dec. 15 issue— (English-made). (5404) SILVER STAR, THE-W-Edgar Buchonan, Marie Windsor, Lon Chaney, Earl Lyon— Fair western— 75m.— see April 6 issue. (5411) SIMBA— MD— Dirk Bogarde, Donald Stnden, Virginia Mc¬ Kenna— High rating thriller— 98l/im.— see Sept. 21 Issue— (English-made)— (Filmed partly In Africa). (5421) THEY WERE SO YOUNO-MD-ScoH Brady, Johonna Mcrtz, Raymond Burr— Exploitation entry can be sold- 78m. —see Feb. 9 Issue— (Filmed In Germany)— Leg.i B. (5406) TO BE REVIEWED OR IN PRODUCTION GLASS TOMB, THE— John Ireland, Honor Blackmon- (Engiith-made). (5409) PHANTOM OF THE JUNGLE-Jon Hall, Anne Gwynne, Ray Montgomery. (5414) THUNDER OVER SANGOLAND-Jon Hall, Marforie Lord. (5415) Metro (1954-55 releases from 501) ANCHORS AWEIGH-CMU-Frank Sinatra, Kathryn Gray¬ son, Gene Kelly— Reissue has names to sell— 139m. —see Feb. 9 issue — (Technicolor). (520) ASPHALT JIINGLE, THE— MD— Sterling Hayden, Louis Cal- hem, Jean Hagen— Reissue ha* the names and angle* —112m.— see Dec. 29 Issue— (1.75-1)— (Reissue). (5l4) BAD DAY AT BLACK ROCK-D-«pencer Tracy. Robert Ryan, Anne Prancit— Well-made drama has Mm names— 81m.— see Dec. 15 Issue— (Eastman color)— (CinemaScope). (515) BAR SINISTER, THE (It's A Dog's Life, W]ldflre)-CD^ ■ Jeff Richards, Jarma Lewis, Edmund Gwenn— S Amusing entry of dog* and people— 87m.— see Sept, 7 issue — (Eastman Color)— (CinemaScope). I BATTLEGROUND— D— Van Johnson, John Hocflak, Ricardo v Montalban— World War II reissue ha* names to help ■ —117m.— see Dee. 29 Issue — (1.33-1)— (Reissue). (513) I BEDEVILLED— D— Anne Baxter, Steve Forrest, Robert Chris- V topher— Slow moving drama will need plenty of help ■ —85m.— see April 20 issue— (Made In France)— (East- man color)— (CinemaScope). (523) ■ BILLY, THE KID-W-Robert Taylor, Brian Donlevy, Ion I Hunter, Mary Howard— Names should help reissue— S 93m.— see Nov. 16 Isstte— (Technicolor)- (Re-releo*e). » (611) f BLACKBOARD JUNGLE-D-Glenn Ford, Anne Francis, ft Louis Cathem— High rating entry on luventle de- linqueney— 101m.— see Mar^ 9 Issue. Leg.i B. (521) 4 CAMILLE— D— Greta Garbo, Robert Taylor, Lionel Barry- ij more— Good reissue for art houses or regulation ^ spots— nOm.— see May 4 Issue. (524) S COBWEB, THE-D-Richord Widmork, Laureen Bacall, % Charles Boyer, Lillian Gish- Highly Interesting en- ^ try about a mental sanitarium. Its patients and its personnel — 124m. — see June 15 Issue — (Eastman v Color)-^(OnemaScope). (531) ^ GLASS SLIPPER, THE-FANMU-leslle Caron, Michael t Wilding, Keenan Wynn— Entertaining entry— 94m.— see Feb. 23 issue — (Eastman Color). (522) GREEN DOLPHIN STREET - ROMD - Lana Turner, Von i Heflin, Donna Reed, Richard Hart— Name* should put ‘ii’ this reissue across— 141m.— see Oct. 3 Issue— (Re- Issue). (606) ^ GREEN FIRE— MD— Stewart Granger, Grace Kelly, Paul rf Douglas— Interesting meller has the angles— 100m.— ^ see Dec. 29 Issue — (Eastman Color)— (Made In Sooth America)— (ClnemoScooe). (516) * GUY NAMED JOE, A— MD— Spencer Tracy, Irene Dunne, Van Johnson, Esther Williams— Name* will help re- i' Issue of RAF war film— 120m.— see Nov. 16 Issue— (Re-release). (609) ■? GUYS AND DOllS-MU-Marlon Brando, Vivian Blaine, Frank Sinatra, Jean Simmons— Highest roting enter- T’ toinment- 149m.— see Nov. 2 issue— leg.: B— (Eastman ^ Color)— (CinemaScope)— (Goldwyn). (614) 1 HIT THE DECK— MUC— Jane Powell, Tony Martin, Debbie Reynolds— Entertaining musical entry — 1 12m. — see March 9 issue— leg.: B — (Eastman Color)— (Onemo- Scope). (319) HONKY TONK-MD-Clark Goble, lano Turner, Prank Morgan, Claire Trevor - Names should help carry reissue— 105m.— see Nov. 16 Issue— (Re-release). (612) - INTERRUPTED MELODY-BIDMU-Glenn Ford, Eleanor - Parker, Roger Moore— Well mode entry has angles —106m.— see April 6 Issue— (Eastman Color)— (Cinema¬ scope). (529) - IT'S A DOG'S LIFE-See Bar Sinister, The IT'S ALWAYS FAIR WEATHER-MU-Oene Kelly, Dan Dailey, Cyd Charlsse, Michael Kidd— High rating musical— 102m.— see Sept. 7 Issue- (Eastman Color) — (CinemaScope). (601) JUPITER'S DARLING - CDMU - Esther Williams, Howard Keel, Marge and Gower Champion — Entertaining entry has the angles— 96m.— see Jan. 26 Issue— (East- mon color)— (OnemaScope). (518) KING'S THIEF, THE-MD-Ann Blyth, Edmund Purdom, ' David Niven, George Sanders— Period piece for pro¬ gram has names to assist— 78m.— see July 27 Issue— .. (Eastman Color)- (OnemaScope). (532) LOVE ME OR LEAVE ME-BIDMU-Doris Day, James . Cagney, Cameron Mitchell— High rating musical should hit the better money- 122m.— see June 1 issue— leg: B— (Eastnvan Color)— (OnemaScope). (527) MANY RIVERS TO CROSS-ODCD-Robert Taylor, Eleanor Parker, Victor Melaglen— Offbeat outdoor shew has names and amusing angles— 92m.— tee Feb. 9 istu^- leg.! B— (Eastmon Color)— (Cinemascope). (517) MARAUDERS, THE-OMD-Dan Duryeo, Jeff Richards, Keenan Wynn, Jarma Lewis— Good programmer— 81m.— see April 20 Issue— Leg.: B— (Eastman color)— \ (Print by Technicolor). (526) , MOONFIEET—MD— Stewart Granger, Viveco LIndfors, - George Sanders, Joan Greenwood— Interesting meller - with angles to help— 89m. — see May 18 Issue — l«q.! B— (Eastman Color)— (OnemaScope). (5281 PHILADELPHIA STORY, THE-CD-Cary Grant, Kotharlno Hepburn, James Stewart, Ruth Hussey— Name* will help reissue- 112m.— see Oct. 5 Issue— (Reissue). (603) ' PRODIGAL, THE— MD— Lana Turner, Edmund Purdom, . Louis Calhern— Highly Interesting and entertaining entry— 114m.— see April 16 Issue— leg.: B— (Eastman color)— (OnemaScope). (525) QUENTIN DURWARD-COSMD-Robert Taylor, Kay Ken- J dall, Robert Morley— Entertaining entry— 101 m.-^tee Oct. 19 Issue— (Eastmon Color)— (OnemaScope)— , (Made In England. (607) SCARLET COAT, THE-HISD-Comel Wilde, Michael Wild¬ ing, George Sanders, Anne Francis- Interesthig met¬ ier *n American Revolution— 101m.— see June 29 « Issue— (Eastman Color)— (OnemaScope). (533) SVENGALI-D-Hildegarde Neff, Donald Wolfit, Terence Morgan— For art and specialty spots— 82m.— see Oct. ' 5 Issue— (Eastman Color)— (English-made) — (1.73-1). (602) * TENDER TRAP, THE-C-Frank Sinatra, Debbie Reynolds, ' David Wayne, Celeste Holm— Headed for higher grosses— 1 1 1 m.— see Nov. 2 Issue— leg.: B— Eastman ; Color)— (CinemaScope). (608) THIRTY SECONDS OVER TOKYO-MD-Van Johnson, , Robert Walker, Phyllis Thaxter, Robert Mltchuns— ^ Reissue of service film has name* to help— 139m.— ; see Nov. 16 Issue — (Re-release). (610) TRIAl—D— Glenn Ford, Dorothy McGuire, Arthur Ken- i nedy, Katy Jurodo— High rating, powerful dramatic « fare— 105m.— see Sept. 7 Issue. (604) ||< WILDFIRE— see Bar Sinister, The V WIZARD OF OZ, THE-FANMU-Judy Garland, Frank] Morgan, Ray Bolger, Bert Lahn-Should cRck os re>fl issue— 101m.— see June 29 Issue— (Technicolor). (530) B MOTION PICTURE EXHIBITOR DECEMBER 7, 1955 THE CHECK-UP Servisection 3 TO BE REVIEWED OR IN PRODUaiON BOHWANI JUNCTION-Ava Gardnar, Stewart Granger, William Travers— (Color)— (CinemoScope)—(AAade in Pakistan and England). CATERED AFFAIR, THE— Bette Davis, Debbie Reynolds, Ernest Borgnine. DIANE— Lana Turner, Pedro Armendoriz— (Eastman Color) —(Cinemascope). FORBIDDEN PLANET-Walter Pidgeon, Anne FroncU, Leslie Nielson— (Color)— (CinemaScope). FOREVER, DARLING-Lucille Ball, Desl Amaz, Jomae Mason, Louis Calhern— (Eostman Color)— (Gnemo- Scope). GABY— Leslie Caron, John Kerr— (Color)— (QnemoSeopo). I'LL CRY TOMORROW— Susan Hayward, Richard Conte, Eddie Albert. INVITATION TO THE DANCE-Gene Kelly, Igor Youseke- vitch, Claire Sombert, Tamara Teumanovo— 94m.— (Technicolor)— (Made in England). KISMET— Howard Keel, Ann Blyth, Vic Damone— (Eastman Color)— (CinemaScope). LAST HUNT, THE— Robert Taylor, Stewart Granger, Anne Bancroft— (Eastman Color)— (CinemaScope). LUST FOR LIFE— Kirk Douglas, Anthony Quinn, Pamela Brown—(AnscoColor)— (CinemaScope). MEET ME IN LAS VEGAS— Dan Dailey, Cyd Charisse, Paul Henreid— (Ansco Color)— (CinemaScope). RACK, THE— Paul Newman, Walter Pidgeon, Wendell Corey. COURT JESTER, THE-Danny Kaye, Glynis Johns, Basil Rathbone— (Technicolor)— (Vista Vision)— (PS). MAN WHO KNEW TOO MUCH, THE-James Stewart, Doris Day, Chris Olsort— (Te^nicolor)— (VistaVIsion) — (A^de in AAorocco). PARDNERS— Dean Martin, Jerry Lewis— (Te^nlcolor)— (VistaVision). PROUD AND THE PROFANE, THE-Williom Holden. De¬ borah Kerr, Dewey Martin, Thelma Ritter— (Vista- Vision). MOUNTAIN, THE— Robert Wagner, Speneer Tracy, Claire Trevor— (Technicolor)— (VistaVision)— (Made in France). SCARLET HOUR, THE— Carol Ohmart, Tom Tryon, Elaine Stritch— (VistaVision). TEN COMMANDMENTS, THE-Chorlton Heston, Yul Bryn- ner, Anne Baxter— (Technicolor)— (VistaVision)— (Mode in Egypt)— (PS). THAT CERTAIN FEELING-Bob Hope, George Sanders, Eva Marie Saint, Pearl Bailey — (Technicolor) — (Visto- Vision). VAGABOND KING, THE-Katlyyn Grayson, Williom Prince, Rita Moreno— (Technicolor)— (VistaVision). WAR AND PEACE— Audrey Hepburn, Henry Fonda, Mei Ferrer— (Technicolor)— (VistoVision)— (Made in Italy). RKO (19S4-5S releases from SOI) RANSOMEI- Glenn Ford, Donna Reed, Juano Hernandez— -(Wide-Screen). SWAN, THE— Grace Kelly, Louis Jourdan, Alec Guinness —(Color)— (CinemaScope). TRIBUTE TO A BAD MAN— James Cagney, Irene Poppas, Robert Francis— (Eastman Color)— (CinemaScope). Paramount (19S4-S5 releases from 5400; 195S-S6 releases from 3S00) ARTISTS AND MODELS— C— Dean Martin, Jerry Lewis, Shirley MacLaine, Dorothy Malone— Colorful comedy will please Martin and Lewis fans— 109m.— see Nov. 16 issue — Leg.: B— (Technicolor)— (VistaVision). (6510) BRIDGES AT TOKO-RI, THE-D-William Holden, Grace Kelly, Frederic March, Mickey Rooney— Well-made, interesting entry- 103m.— see Jan. 12 issue— (Tech¬ nicolor). (5405) CONQUEST OF SPACE-SFD-Walter Brooke, Eric Fleming, Joan Shawlee — ^Space thriller wilt please science-fic¬ tion fans and the younger set— 80m.— see April 20 issue— (Technicolor)— Leg.: "B." (5^7) COUNTRY GIRL, THE-D-Bing Crosby, Grace Kelly, Wil¬ liam Holden— High rating drama— 104m.— see Dec. 15 issue. (5409) DESPERATE HOURS, THE-D-Humphrey Bogart, Fredric March, Martha Scott— High rating suspense entry— 112m.— see Sept. 21 issue— (VistaVision). (5509) FAR HORIZONS, THE— MD— Fred MacMurray, Charlton Heston, Donna Reed— Interesting programmer— 108m. —see June 1 issue— (Technicolor)— (VistaVision). (5412) GIRL RUSH, THE— MUC— Rosalind Russel, Fernando Lamas, Eddie Albert, Gloria De Haven- Moderately enter¬ taining musical— 85m.— see Sept. 7 issue— Leg.: B— (Technicolor)— (VistaVision). (5501 ) HELL'S ISLAND--A4D— John Payne, Mary Murphy, ^oncis L Sullivan— Fair programmer— 8^.— see May 18 issue— Leg.: B— (Technicolor)— (VistaVision). (5411) LUCY GALLANT— ROMD— Jane Wyman, Charlton Heston, Claire Trevor, Thelma Ritter— interesting and well- made entry— 104m.— see Oct. 19 issue— (Technicolor) —(VistaVision). (5504) MAMBO — AM3 — Silvana A^angano, Vittorio Gossmon, Shelley Winters— Meller has angles to sell— 94m.— see April 6 issue— (Mode in Italy)— Leg.: B. (5406) ROSE TATTOO, THE— D— Burt Lancaster, Anna Mognoni, Marisa Pavan, Ben Cooper— High rating— 117m.— see Nov. 16 issue— Leg.: B— (VistaVision). (5511) RUN FOR COVER— OD— James Cagrtey, Viveoa Uodfors, John Derek— Interesting outdoor drama bos names to sell— 93m.— see April 6 issue— (Technicolor)— (VUta- Vlsion). («410) SEVIN LIHLE FOYS, THE-CMU-Bob Hope, AUlly Vitale, George Tobias— Top Hope entry beaded for higher grosses — 95m. — see June 15 issue — (Technicol^)— (VistaVision). (5413) STRATEGIC AIR COMMAND-MD-James Stewart, June Allyson, Frank Lovejoy— Well made yarn of present- day air force— 11 4in,— see April 6 issue— (Techni¬ color)— (VistaVision). (5^) TROUBLE WITH HARRY, THE-C-Edmund Gwenn, John Forsythe, Shirley MacLaine— Off-beat Hitchcock entry is amusing— 99m.— see Oct. 19 issue — Leg.i B— (Tech¬ nicolor)— (VistaVision)— (PS). TO CATCH A THIEF-MYC-Cary Grant, Grace Kelly, Jessie Royce Landis— High rating entertainment— 106m.— see Sept. 7 issue-^Technicolor)— (VistaVision) —(Made in France). (5502) ULYSSES— MD— Kirk DowgICN, Slyvana Mangono, Anthony Quinn— Filmizotioa it epie work hew cnglee for rog> ulation as well oe art and specialty spots— 104in.— see Sept. 7 issue— (Print by Technicolor)- (AAade in Italy)— (l^lish-dubbod). (5503) WE'RE NO ANGELS— C— Humphrey Bogart, Aldo Ray, Joan Bennett, Basil Rathbono--4tigbiy amusing con»- edy— 105m.— see Juno 29 Issue — (Technicolor)— (Vlsto- Vison). (5414) WHITE CHRISTMAS - CMU - Denny Kaye, Rosemmy Clooney, Bing Crosby, Vera-Ellen— Reissue has names to sell- 120m.— see Oct. 19 issue— (Technicolor)— (VistaVision). (5429) YOU'RE NEVBt TOO YOUNO-C-Deon Martin, Jerry Lewis, Diana Lynn, Nina Foch— Better AAarnn cmd Lewis comedy— 102m.— see Sept. 7 issue— (Color by Technicolar)— (VisiaVision). ('U15) TO BE REVIEWED OR IN PRODUCTION ANYTHING GOES — Bing Crosby, Jeonamire, Donold O'Connor— (Technicolor)— (VistaVision). BIRDS AND THE BEES. THE-George Gobel, Mitzi Goynor, David Niven— (Technicolor)— (VistaVision). AMERICANO, THE— OMD— Glenn Ford, Frank Lovejoy, Ursula Theiss— Satisfactory outdoor action meller— 85m.— see Jan. 12 issue— (Technicolor)— (Filmed in Brazil)— Leg.: B. (509) BENGAZI—MD— Richard Conte, Victor McLaglen, Richard Carlson, Mala Powers— For the lower half*^9m.— see Oct. 19 issue— (SuperScope). (516) BERLIN EXPRESS— MD— Merle Oberon, Robert Ryan, Paul Lukas— Names should help reissue — 86m.— see April 20 issue. (^4) BIG STREET, THE— CD— Henry Fonda. Lucille Ball, Agnes Moorehead— Names should help reissue— 88m.— see June 15 issue. (577) BRINGING UP BABY— C— Katharine Hepburn, Cary GranC Charlie Ruggles— Reissue has names to bel^102m. —see May 18 issue. (575) ESCAPE TO BURMA— MD— Barbara Stanwyck, Robert Ryan, David Farrar— Average programmer has names to help— 87m.— see April 20 issue— (Teehnicolor)— (SuperScope). (512) HANSEL AND GRETEL— NOV— Voices of Anna Russell, Mildred Dunnock, Frank Rogier— Puppet entry is pocked with selling angles— 75m.— see Oct. 6 issue— (Technicolor). (508) I REMEAWER MAMA-CD-lrene Dunne, Barbara Bel Geddes, Phillip Dorn— Reisaue should click— 119m.— see May 18 issue. (576) INFORMER, THE— MD— Victor McLoglert, Heother Angel, Preston Foster— Reissue of film dossic should do okeh —92m.— see April 20 issue. (573) MUSIC LAND— CAR— Disney entry containing reissued footage should do well— 69m.— see Nov. 30 issue— (Technicolor)— (Disney). (641) NAKED SEA— DOC— Interesting Documentary- 70m.— see Nov. 2 issue— (Technicolor). (604) PEARL OF THE SOUTH PACIFIC-AD-Dennis Morgan, Virginia Mayo, David Farrar— Okeh programmer— 86m.— see July 13 issue— (Technicolor)— (SuperScope). (515) QUEST FOR THE LOST CITY-DOC-Dona and Ginget Lamb— Interesting Documentary— 60m.— see Jon. 12 ssue— (Color)— (Made in Guatemala). (510) RAGE AT DAWN— W— Randolph Scott, Forrest Tucker, Mola Powers— Better than average western— 87m.— see March 23 issue— (Technicolor). (511) SON OF SINBAD— CD— Dale Robertson. Sally Forrest. Lili St. Cyr, Vincent Price— Entry has angles and femmes— 88m.— see July 27 issue— Leg.: C— (Techni¬ color)— (SuperScope)— (1.75-1). (513) TARZAN'S HIDDEN JUNGLE— MD-Gordon Scott, Vera Miles, Peter Von Eyck— Average series entry— 73m. see March 9 Issue. (507) TENNESSEE'S PARTNER-ACD-John Payne, Ronald Rea¬ gan, Rhonda Fleming— Okay program entry— 87m.— see Oct. 5 issue— Leg. B—(Technicoior)— (SuperScope). (602) TEXAS LADY— Claudette Colbert, Barry Sullivan, Greg Walcott— Good program entry— 86m.— see Nov. 30 issue— (Technicolor)— (Superscope). (603) TREASURE OF PANCHO VILLA, THE-ACD-Rory Calhoun, Shelley Winters, Gilbert Roland— Good programmer —96m.— see Oct. 5 issue— (Technicolor)— (SuperScope) —(Made in Mexico). (601) UNDERWATER-MD— Jane Russell, Gilbert Roland, Richard Egan— Interesting, well-made melodrama— 99m.— see Jan. 26 issue— (Technicolor)— (SuperScope). (506) WAKAMBA—OD— Edgar M. Queeny African Documentary' —Off beat entry for the art spots and for the lower half in regular houses— 65m.— see July 27 issue— (Technicolor). (514) TO BE REVIEWED OR IN PRODUCTION BRAVE ONE, THE— Michel Ray, Joi Lansing— (Technicolor) —(CinemaScope). CONQUEROR, THE— John Wayne, Susan Hayward, Pedro Armendariz—(Technicolor)— (CinemaScope). GLORY— Margaret O'Brien, Walter Brennan, Charlotte Greenwood— 100m.— (Technicolor)— (Superscope). JET PILOT— John Wayne, Janet Leigh, J. C Flippen— 1 1 9m.— (Technicolor)— (CinemaScope). MAN BETRAYED— Richard Basehart, Mary Murphy, Con¬ stance Cummings— (English-made). POSTMARK FOR DANGER— Terry Moore, Robert Beatty, William Sylvester— (English-made). SLIGHTLY SCARLET— John Payne, Rhonda Fleming, Arlene Dahl— (Technicolor)— (Superscope). WAY OUT, THE— Gene Nelson, Mona Freeman— (Mode in England). Republic (1954-55 releases from S400) AFRICAN MANHUNT-MD-Myron Healey, Karen Booth, John Kellogg— For the tower half--65m.— see April 20 issue. (5430) ATOMIC KID, THE— C-Mickey Rooney, Robert Strauss, Elaine Davis— Okeh for the duollers— 86m.— see Dec 15 issue-(1.85-1). (5314) CAROLINA CANNONBALL-C-Judy Conova, Andy Clyde, Ross Elliott— Fair programmer— 74m.— see Jan. 26 issue. (5326) CITY OF SHJLDOWS-MD- Victor McLogleii, Kathleen Crowley, Anthony Corvse For the lower half— 69mi, -eeo June 29 Ism. (5436) DAY TO REMEMBER, A— C— Joan Rice, Donald Sindon, Odiie Versois, Stanley Holloway— Interesting art house offering— 72m.— see May 18 issue— (English- made)-! Rank). (5433) DIVIDED HEART, THE -D- Cornell Borchers, Yvonne Mitchell, Armin Dahlen, Alexander Knox— Well amde entry for art and specialty spots— 89m.— see Aug. 24 issue— (English-ma^). (5408) DOCTOR IN THE HOUSfi-C-Dlrk Bogarde, Muriel Pav- low, Kenneth More— Light hearted import should have wide appeal- 92ni.— see March 9 issue— (Eno- lish-made)— (Technicolor). (5401) DON JUAN'S NIGHT OF LOVE-MD-Rof Valtone, Sil- vana Pomponini, A4ichele Philippe— Uneven le^tort with some selling angles— 71m.— see June 29 issue -^Italian-made)— (Dubbed in English). (5435) DOUBLE JEOJARDY-ALO-Rod Cameron, Gale Robbins, Allison Hayes, Jock Kelly— For the tower half— 70m. -see July 27 issue. (5437) ETERNAL SEA, THE-BIOD-Sterling Hayden, Alexis Smith, Dean Jogger- Good service film— 103m— see April 20 issue. (5405) GREEN BUDDHA, THE— MD— Wayne Morris, Mary Ger¬ maine, Marcia Ashton— For the lower half-^lm.— see Dec. 14 issue — (English-made). (5439) HEADLINE HUNTERS— AAD— Rod Cameron, Julie Bishop, Ban Cooper— For the lower half— 70m.— see Nov. 2 issuOe (S440) HELL'S OUTPOST— MD— Rod Cameron, Joan Leslie, John Russell— Okeh programmer— 90m.— see Dec 29 issue -Ug.i B. (5315) I COVER THE UNDERWORLD-MD-Sean McClory, Joanne Jordan, Ray Middleton— For the tower half— 70m.— see May 4 issue. (5434) LAST COMMAND, THE— OD — Sterling Hayden, Anna Mwia Alberghetti, Richard Carlson— Well-made and in¬ teresting oudoor drama— 1 10m.— see Aug. 10 issue— (Trucolor). (5407) LAY THAT RIFLE DOWN-C-Judy Conova, Robert Lowery —Fair programmer— 71m.— see Sept. 7 issue. (5438) MAN ALONE, A— OD— Ray Milland, Mary Murphy, Word Bond— Above average western drama— 96m.— see Sept. 21 issue — (Trucolor). (5409) MYSTERY OF THE BLACK JUNGLE-MD-Lex Barker, Jane Maxwell, Paul Muller— For the lower half— 72m.— see Dec. 14 issue. NO MAN'S WOMAN— MD— Marie Windsor, John Archer, Patric Knowles— Okay programmer— 70m.— see Doc. 14 issue. ROAD TO DENVER, THE— W— John Payne, AAona Free- nrtan, Lee J. Cobb— Okey western— 90m.— see June 29 issue-(Tr«wcolor). (5406) SANTA FE PJLSSAGE— OD— John Payne, Faith Domargue, Read Cameron — Okay frontiersmen vc Indians entry —90m.— see May 18 issue (Trucolor). (5404) SQUARE RING, THE-D-Jock Warner, Robert Beatty, Bernadette O'Farrell— Okeh programmer— 73m.— son Feb. 9 issue— (Mode in England). (54^ TIMBERJACK - OMD - Sterling HaydM, Vera Ralctan, David Brian— Colorful outdoor meUer will fit lata action spots— 93m.— see Feb. 9 issue— (Trucolor). (54(W TROUBLE IN STORE — F — Norman Wisdom, Margorat Rutherford, AAoira Lister- Very funny import— B5iiw— tee Jan. 26 issue— (English-made). (5^1) TWINKLE IN GOD'S EYE, THE-D-Mickey Rooney, Coleen Gray, Hugh O'Brian— Program entry has angles— 73m.— see Oct. 19 issue. (5444) VANISHING AMERICAN, THE-W-Scott Brady, Audrey Totter, Forrest Tucker— Okay action entry for the program— 90m.— see Nov. 30 issue. (5501) YELLOWNECK— MD— Lin AtsCarthy, Stephen Courttetgh. Bill Mason— Okeh for the tower half— 83m.— eoe March 23 issue— (Trucolor). (5403) TO BE REVIEWED OR IN PRODUCTION COME NEXT SPRING— Steve Cochran, Ann Sheridan, Sonny Tufts— (Trucolor). CROSS CHANNEL— Wayne Morris, Yyonne Furneaux— 60m. (5441) DAKOTA INCIDENT- Linda Darnell, Sterling Hayden. FIGHTING CHANCE— Rod Cameron, Julie London, Ben Cooper. FLAME OF THE ISLAND— Yvonne Oe Carlo, Zachary Scott, Howard Duff— (Trucolor). JAGUAR— Sdbu, Chiquita, Barton AAocLone. LISBON— Ray Milland, Maureen O'Hara, Claude Rains. MAGIC FIRE— Tvofuie De Carlo, Carlos Thompeois, Kita Gam — (Trucolor)— (Mode in Germany). MAVERICK QUEEN, THE-Barbara Stanwyck, Barry Sulli¬ van, Scott Brady, Mary Murphy— (Trucolor)— (Na- turama). SECRET VENTURE-Kent Taylor, Jane Hylton-(Made In England)— 68m. STRANGER AT MY DOOR-Mocdonold Corey, Patricio Medina, Skip Homeier. TRACK THE MAN DOWN-Kent Toylor, Petula Clark. WHEN GANGLAND STRIKES— John Hudson, Raymond Green leaf. Trans-Lux TO BE REVIEWED OR IN PRODUCTION DANCE LITTLE LADY— Mai Zetterling, Terence Morgan— (Eastman Color)— (Minter). LA STRADA— Anthony Quinn, Richard Basehart, Giulietta Masina— (Ponti-deLaurentiis). STOPOVER AT ORLY— Dany Robin, Dieter Borsche, Simone Renant— (Darvey). DECEMBER 7, 1955 MOTION PICTURE EXHIBITOR S9rvisection 4 THE CHECK-UP 20th Century-Fox (1954 ralMM* from 401i 1955 rolooM* from 501) ADVINTURiS OF SAOII, THf-O-Jooa CeUitu, Gwra* Colo, Konnoth Moro, Hormiono Oingoid— SotUfoctery BritUh cemody for tbo art spote— 88m.— too Juno 1 Utuo— Log.! 8— (Eastman Color) — Engllth>mado). (508) ANGELA— AAD—OonnJs O'Koofo, Mora Lono, Rottano Bran!— Okoy progrommor— 81m.— too AAoy 11 Utuo— Ug.: B-(F)itnod in Italy). (511) BHU HARirS DAUOHTER-W-Ooorgo Montgomery, Rod Common, Ruth Romon— Wosleni reletoo ebevld do oholi 86m. toe 9 Iteue— (Reiteue). (541) BROKEN LANCE— MO— Spencer Tracy, Robert Wagner, Jeon Peters, Richard Wldmork- Wolt>mado imo> drams— 96m.— too July U Issue (Color by DoLum) — (anonioScopo). (419) DADDY LONO LEOS-MUC-Fred Astaire, Leslie Cmon, Terry AAooro. Thelma Ritter' ■Beteitainteg emry hooded for higher grosses— 126m.'-oee May 11 Issue —(Color by Do Luxe)— (OnontoSeepo). (515) DAKOTA LJL— W— Ooorgo AAontgomory, Marie Windsor, Rod Cameron— Reietee has the tmglee— 88m. see Feb. 9 issue— (Reissue). (5^ DEEP BLUE SEA. THE-ROi^D-Vivien Uigh, Kenneth Mere, Emlyn Williams— Well'^node dromcrtie Import— 99m. — oee Oct. 5 issue— Leg. i B— (Color by Pe Luxe)— (One- moSeope)- (Mode In England). (587) DEVIL'S HARBOR— MO— Richard Arlen, Greta Gynt, Don¬ ald Houston— For the dooHers— 71m.— see D^ 29 issue— (English-mode). (429) GIRL IN THE RED VELVET SWING, THE-BID-Foriey Granger, Ray Milland, Joan Collins— Smooth, enter¬ taining entry— 109m.— see Oct. 19 Issue— (Color by DeLuxe)— (CinomaSeopo). (524) GOOD MORNING, MISS DOVE-D-Jennifer Jones, Robert Stack, Kipp Hamilton— Well made, heart worming drama has considerable family appeal— 107m.— see Nov. 30 issue — (Color by DeLuxe}— (CinemaScope). (528) HOUSE OF BAAABOO-MD-Robort Ryan, Robert Stodc, Shirley Yamaguchi, Cameron Mitchell— Highly inter¬ esting melior— 102m.— see July 13 issue— (Color by DeLuxe)—(CinomaScopo)— (Filmed in Japan). (516) HOW TO BE VERY, VERY POPULAR-F-Botty Orablo, Shereo North, Robert Cummings, Charles Coburn— Farce has angles for the selling— 89m.— see July 27 issue— Leg.) fii— (Color by Deluxe}— (QnemoScopo). (518) LEFT HAND OF GOD, THE-D-Humphrey Bogart, Gone Tierney, Lee J. Cobb, Agnes Atooreheod- Interesting entry has angles to sell— 87m.— see Sept. 7 issue— (Color by Deluxe)- (GnomaScope). (520) LIFE IN THE BALANCE, A-MD-fficordo Montolban, Anne Bancroft, Lee Marvin— Satisfactory programmer— 74m. —see Jon. 26 issue— (Made in Mexico). (506) LIVING SWAMP, THE-DOC-Noture in the Okefenokeo Swamp— Satisfactory foaturotte— 33m.— see July 27 issue— (Color by DeLuxe) — (CinemaScope) (512) LOVE IS A MANY SPLENDORED THINO-D-Wlliiom Hol¬ den, Jennifer Jones, Torin Thatcher— Well-made ro¬ mantic drama for better returns— 102m.— see Aug. 24 issue— Leg. I B— (Color by DeLuxe)- (CinemaScope) —(Filmed In Hong Kong). (^1) LOVER BOY— CD— Gerard Philipe, Valerie Hobson. Joan Greenwood— Spicy theme and names should help this at art house boxofflce— 85m.— see Nov. 30 Issue- Leg.: C— (English-made). (526) MAGNIFICENT MATADOR, THE-D-Maureen O'Hara, Anthony Quinn, Thomcu Gomez— Entry hos onglee— 94m.— see June 1 issue— Leg.i B— (Eostmcm Color)- (CinemaScope). (513) MAN CALLED PETER, A-BID-Richard Todd, Jeon Peters, Marjorie Rambeau— Highly inspiratioaal film will need selling— 119m.— see April 9 issue— (Color by Deluxe)- (GnemoScope). (509) NIGHTMARE ALLEY-D-Tyrone Power, Joan Blondell, Coleen Gray— Cost should help reissue of carnival life— 111m.— see Oct. 5 issue— (Reissue). (546) OTHER WOMAN, THE-D-Hugo Haas, Cleo ALoore, Lance Fuller— Okeh programmer for the duel lore 81m.— see Jan. 12 Issue. (430) PRINCE OF PLAYERS-BID-RIchord Burton, Magale Mc¬ Namara, John Derek— Quality drama colls for special handling— 102m.— see Jan. 12 issuo— (Color by DeLuxe)— (GnomaScope). (508) RACERS, THE— A6D— Kirk Douglas, Bella Dcuvi, Gilbert Roland— Entertaining ewtry— 93m.- see Feb. 9 Issue —(Color by De Luxe)— (CinemoScepe)— Leg.i B. (505) RAID, THE— AAD— Van Heflin, Anne Boncr^, Richard Boone— Okeh Ovii War action meler-^m.— see July 28 issue— (Technicolor). (408) SEVEN CITIES OF OOLD-^MD-Rlchord Egan, AntiiMy Quinn, Michoel Rennie, Rita Moreno— Well made. Interesting adventure yarn— 103m.— see Sept. 21 issue -(Color by DeLuxe)— (CinemaScope). (522) SEVEN YEAR ITCH, THE-C-Marilyn Monroe, Tom Ewell, Evelyn Keyes— Highly amusing comedy should do hotter buslnsss 103i^-eee Juno 15 issuo— leg.i B— (Color by Do Luxe)— (CinemaScope). (517) SOLDIER OF FORTUNE-MD-Gork Goble, Susan Hoy- ward, Michael Rennie— Adventure yarn has high potential— 96m.— see June 1 Issue— Leg.i B— (Color w DeLuxe)— (GnemoScope)— (Alade in Hong Kong). (314) TALL MEN, THE-OD-Gork Goble, Jane Russell, Robert Ryan— High rating entry— 122m.— see Oct. 5 Issue- Leg. i B— (Color by DeLuxe)— (CinemaScope). (522) THAT LADY-MD-Olivia DeHovillond, Gilbert Roland. Franooise Rosey, Dennis Price— Costume meller will need plenty of push— 100m.— see June 1 issue— (Print by Technicolor)- (GnemoScope)- (AAode in Spain^^ THERE'S NO BUSINESS LIKE SHOW BUSINESS-MU- Ethel Merman, Donald O'Connor, AAorilyn AAonroe, Dan Dailey, Johnnie Ray, AAitzl Oaynor— Colorful musical is heeded for better groeses— 117m.— see Dec. 15 issue— Leg.i B— (Color by Deluxe)— (Gnema- Scope). {426) THIEVE'S HIGHWAY-MD-Richard Conte, Voientiao Cer- tesa, Lee J. Cobb— Good trucking meller-94m.- see Oct. 5 Issue-Leg.i B-(Reissue). (545) TWELVE O'aOCK HIGH - MO - Gregory Peck, Huah Marlowe, Gary Merrill— The Peck name should help war reissue— 1 31 V^tm.— see Jon. 12 issue. UNTAMED— AD— Tyrone Power, Susan Hayward, RIaiard Egcm— Colorful entry has names and angle*— 111m. -see AAorch 9 issue— Leg.i B— (Color by Deluxe)- (GnemoScope). (507) VIEW FROM POMPEY'S HEAD, THE-D-Richord Egan, Dana Wynter, Cameron AAitchell- Highly Interesting fllmization of the best seller— 97m.'— see Nov. 2 issue —Leg.: B— (Color by Deluxe)- (GnemoScope). (525) VIOLENT SATURDAY-AAO-VIctor Mature, Rkhatd Egcm, Virginia Leith— Gongster entry has names and punch —90m.— see April 20 issue— Leg.i B— (Color by Do* Luxe)— (GnemoScope). (510) VIRGIN QUEEN, THE-HISD-Bette Davis. Richard Todd, Joan Collins, Joy Robinson— Highly mterestlng entry —92m.— see Aug. 10 Issue— (Color by Dmuxo)— (GnemoScope). (519) WHITE FEATHER - OMD - Robert Wognor, John Lund, Debra Pogeh-Well-mode Indian yam— 102m.'— see Feb. 23 Issue— (Print by Technicolor)- (CinemaScope). (503) TO BE REVIEWED OR IN PRODUCTION BOTTOM OF THE BOTTLE- Van Johnson, Joseph Cotton, Margaret Hayes— (Color)— (CinemaScope). (^2) CAROUSEL— Gordon MacRae, Shirley Jones, Cameron Mitchell— (Color)— (CinemaScope). (604) KING AND I, THE— Deborah Kerr, Yul Brynner, Dorothy Dandridge— (GnemoScope). LIEUTENANT WORE SHIRTS, THE-Tom Ewell, Sheree North, Rita Moreno— (Color)— (CinemaScope). (601) AAAN IN THE GRAY FLANNEL SUIT-Gregory Peck-(Color by Deluxe)— (CinemaScope). (606) MAN WHO NEVER WAS, THE-Clifton Webb, Gloria Grahame, William Russell— (DeLuxe Color)— (Gnoma¬ Scope). (603) OASIS— Michele Morgan, Cornell Eerchers— (CinemoSrapej — (AAade in Europe). ON THE THRESHOLD OF SPACE-Guy Madison, Virginia Leith— (Color)— (CinemaScope). (605) RAINS OF RANCHIPUR— Lena Turner, Fred MacMurroy, Michael Rennie, Eugenie Leontovich— (Color)- (Gne- ma Scope). REVOLT OF MAMIE STOVER, THE-Richard Egan, Jane Russell, Agnes Moorehead— (DeLuxe Color)— (Cinema¬ Scope)— (Made in Hawaii). 23 PACES TO BAKER STREET-Van Johnson, Vera Miles- (Color)— (CinemaScope). United Artists BATTLE TAXI'-AAD— SterRng Hayden, Arthur Franz, Mm- shall Thompson— Okeh programmer— 82m.— see Jan. 12 issue— (Tors-Arthor)—(1 .75-1). BEACHCOMBER, THE— CD— Glynis Johru, Robert Newton, Donald Sittden— Amusing Import for art and specialty spot*— 82m.— soe Jan. 26 issue — (Technicolor)— (&ig- lish-made)— (Rank)— (1.66 to 1). BIG BLUFF, THE— D— John Bromfiled, Martha Vicfcors, Robert HuHon— Routine lower half entry— 70m.— see July 27 issue— Leg.: B— (Wildw). BIO HOUSE U. S. A. — MD— Broderick Crawford, Ralph AAeeker, Randy Farr— Okeh programmer— 82m.— see March 23 issue— Leg.: B— (Schmck). BIG KNIFE, THE— D— Jo^ Palcmce, Ida Lupine, Wendell Corey, Shelley Winters— Powerful, absorbing drama about Hollywood will command wide attention— 111m.— see Sept. 21 issue— Leg.: B— (Aldrich). BLACK TUESDAY— AID— Edword G. Robinson, Petor Graves, Jean Porker— Okeh programmer- Mm.— see Dec. 29 issue— Leg.: B— (Goldstein)— (1.85-1). BREAK TO FREEDOM — D — Anthony Stool, Jock Warner, Robert Beatty— Okeh entry for tho art spots— 8^.— see July 27 issue— (Englisk-mado)—(Angei}— (1.66-1). BULLET FOR JOEY, A— MD— Edward G. Robinson, George Raft, Audrey Totter— Okeh programmer— 85m.— see April 9 issue— (Bi*choff-Diamond}—(1. 85-1). CANYON CROSSROADS— MD— Richard ^sehort, Phyllis Kirk, Stephen Elliot— Okeh programmer— 83m.— see March 23 issuo— (Joyoe-Werker)— (1.7^1). DESERT SANDS— AAD— Ralph Mookor, J. Cmol Naish, John Smith— Okeh programmer- 87m.— soo Aug. 24 issue— (Technicolor)— (Su^Scopo)— (Bel-Air). DIAMOND WIZARD, THE-MD-Dennis O'Keefe, Margaret Sheridan, Philip Friend— Routine progrommor udll fit into the dual)er*-83m.— soo July n Itiue (English-made)— (Polios)— (1.66-1). FORT YUMA— OAAD— Peter Graves, Joan Vohe, John Hudson— Okay lowor half entiy— 78m.— ceo Oct. 19 issue— Leg.: B— (Technicolor)— (Bel-Air). GENTLEJMEN AAARRY BRUNETTES-MUC-Jone Russell, Jeanne Gain, Alan Young, Scott Brady— Musical has curves and angles-97m.— see Sept. 21 issue— (Techni¬ color) — (CinemaScope) — (Made in Europe) — (Salo- Woterfiold). GOOD DIE YOUNG, THE— D— Laurence Harvey, Gloria Grahams, Richard Basohort— Interesting dramc*- 100m.— see Jan. 26 issue— (English-nMde)—(Remus). KENTUCKIAN, THE-MD-Burt Loncostor, Dionne Fester, Dianna Lynn, John AAcIntire— Interesting meledranM — 104ffl.— see July 27 issue-Leg.i B— (Print by Tech- nicolor)— (GnemoScope)— (Hecht- Lancaster). KILLER'S KISS-MD-Frank Silvero, Jamie Smith, Irene Kane-For the lower half— 67m.— see Oct. 5 Issue Leg.: B— (Kubridc-Botnel). KISS ME DEADLY— MYMD— Ralph Meeker, Maxine Cooper, Paul Stewart— Mickey Splilone entry has angles— 105m.— see May 4 issue— Leg.: B— (Ponilane). AAALTA STORY— HISAAD— Alec Guiness, Jack Hawfclrw, AAuriel Pavlow— High rating fer the art and specialty house»-98rah.— see July 28 Issue— (English-made)— (Rank1-(1.66-11. MAN WITH THE GUN-W-Robert AfUtchum, Jan Sterling, Henry Hull— Well-made interesting entry— 83m.— see Oct. 19 issue— (Goldwyn, Jr.). MAN WHO LOVED REDHEADS, THE-ROAAC-Moira Shearer, John Justin, Roland Culver— For the art and specialty spots— 89m.— see July 27 issue— Leg.: B— (Eastman Color)— (Print by Te^nicilor)— (Lopert). MARTY— D— Ernest Borgnine, Betsy Blair, Esther AAinelettI High rating heartwarming drama— 89m.— See April 6 issue— (Hecht-Loncaster). NAKED STREET, THE-MD-Forley Granger, Anthony Quinn, Anne Bancroft— SatUfoctery program entry— 84m.— see Aug. 24 issue— (Smoli). NIGHT OF THE HUNTER, THE-D-Robert MItchum, Shelley Winters, Lillian^ Gish— Entry based en best-selling book need* selling— 93m.— see July 27 issue— Leg.: B —(Gregory)— (1 .85-1 ). NOT AS A STRANGER- D- Olivia de Havilland, Robert Mitchum, Frank SInetra, Gloria Grakame^-Hfghly touted fibnization of popular best-seller should wind up in the better meney— 135m.— see June 29 Issue Leg.: B— (Kramer). OTHELLO— D— Orson Welles, Susanne Cloutier, Michael MacLiommoire— Shakespeare work for the art and speciality houses— 92m.— see June 15 issue— (AAade in Italy)— (Welles). PURPLE PLAIN, THE-MD-Gregory Peck, Win AUn Than, Bernard Lee— Well made interesting entry— 100m.— see April 6 issue— (Filmed in Burma)— (Teoinicolor)- (Bryan). ROBBER'S ROOST— W— George Montgomery, Richard Boone, Sylvia Findley— Okeh western— 82m.— see AAay 18 issue— Leg.: B— (Eastman Color)— (Goldstein-Jocks). ROMEO AND JULIET — D — Laurence Harvey, Susan Shon- tall. Flora Robson — High rating classical dramo— 140m.— see Dec. 29 issue— (Technicolor)— (1.66-1 )— (Filmed in England and Italy)— (Rank). SABAKA-MD-Boris Karloff, Nino Marcel, Victor Jory, June Foray- For the lower half or art spots— 74m.— see Feb. 9 issue— (Technicolor)— (Made in India]— (Ferrin)-(1.75-1). SEA SHALL NOT HAVE THEM, TH8-MD-Micha*l Red¬ grave, Dirk Bogarde, Nigel Patrick— Fair entry for the art and specialty spots— 91m.— (English-made )— (1-66-1)— (Angel). SHADOW OF THE EAGLE-MD-Richard Greene, Valentine Cortesa, Binnie Barnes— Mediocre lower half entry— 93m.— see Sept. 7 issue— (Made in England and Italy)— (Valiant). STRANGER ON HORSEBACK-OMD-Joel McCrea, Miro¬ slava, Kevin McCarthy— Good program enrty— 66m. —see March 9 issue— (1.85-1 }—(Ansco Color)— (Ciold- stein). SUMMERTIME— ROMD— Katherine Hepburn, Rossano Braz- zi, Isa Miranda— Stage play fiimization has angle* - 99m. — see June 15 Issue — Leg.: B — (Eastman Color)— (Print by Technloolar)— (Made in Italy)— (L»- port). TIGER AND THE FLAME, THE-MD-Mehtab, Sohrab Modi, Mubarak— Interesting meller fer the art spots— 97m. —see May 18 issue— (Technicolor)— (Indian-made)— (Modi). TOP GUN-W— Sterling Hayden, William Bishop, Karen Booth— Okay action entry for lower half— 73m.— see Dec. 14 issue — (Fame). TOP OF THE WORLD— MD— Frank Leve|oy, Evelyn Keyes, Dale Robertson— Fair programmer— 90m.— see May 4 issue— Leg.: B — (Baird-Foster). VERA CRUZ-^MD— Gary Cooper, Burt Lancaster, Denise Darcel— Action packed meller has much to offer— 94m.— see Jan. 12 issue (SuperScope)— (Technicolor) —(Made in Mexico)— Leg.: B--(Heeht-Lancaster). VICTORY AT SEA— DOC— Well-made documentary— ^m.— see June 2 issuo— (Salomon). WHITE ORCHID, THE-MD-Wllliam Lundigan, Peggie Castle, Armando Silvestre— Okeh for the duallere— 81m.— see Dec. 15 issue— (Color)— UeBorg)— 1.^1). TO BE REVIEWED OR IN PRODUaiON ALEXANDER THE GREAT— Richard Burton, Fredric March. Claire Bloom, Danielle Darrieux — (Technicolor)— (One- maScope)— (Rossen). AMBASSADOR'S DAUGHTER, THE-Olivia de Havilland, John Forsythe, Myrno Loy— (Eastman Color)— (Gnemo- Scope)— (Mode in France)— (Krasna). BANDIDO— Robert Mitchum, Ursula Thiess, Gilbert Roland, Zachary Scott — (Eastman Color) — (CinemaScope)- (Made in Mexico)— (Bandido). BED OF FEAR— Sterling Hayden, Vince Edwards, Marie Windsor— (Harris-Kubrick). BEAST OF HOLLOW MOUNTAIN, THE-Guy Madison, Patricia Medina, Carlos Rivas— (Eastman Color)— (CinemaScope)— (Mod* In Mexico)— (Nassour). BROKEN STAR, THE— Howard Duff, Lita Baron, Bill WII- liams— (^l-AIr). COMANCHE— Dane Andrews, Nestor Paivo— (Eastman Color)— (CinemaScope)— (Mad* in Mexico)— (Krueger). CRIME AGAINST JOE, THE— John Bromfield, Julie London -(Bel-Air). EMERGENCY HOSPITAL— Margaret Lindsay, Walter Reed, Byron Palmer— (Bel-Air). FOREIGN INTRIGUE— Robert Mitchum, Genevieve Pag* (Eastman Color)- (Made in France)- (Reynolds). frontier SCOUT— Tony Martin, Peggie Castle, John Bromfield— (Color by DeLuxe)- (Bel-Air). GHOST TOWN— Marian Carr, Kent Taylor— (Sunrise). HEIDI AND PETER— E. Sigmund, H. Gretler, T. Klameth— (Technicolor)— (Praesens). HUK— Georg* Mon^omery, Mona Freeman— (Mode In The Philippines]— (Pom Pacific). INDIAN FIGHTER, THE— Kirk Douglas, Walter Matthau, Elsa Martinelll— (Technicolor)— (CinemaScope)— (Bryno). JOHNNY CONCHO— Frank Sinatra, Phyllis Kirk, Keenon Wynn— (Kent). KILLER IS LOOSE THE— Joseph Cotton, Rhonda Fleming, Wendell Corey— (Gown). KISS BEFORE DYING, A— Robert Wagner, Jeffrey Hunter, Virginia Leith — (Eastman Color) — (CinemaScope) - (Gown). LAST MAN IN THE WAGON MOUND, THE-Clork Gable — (Russ-Field). LET'S MAKE UP— Errol Flynn, Anna Neagle, David Farrar —(Eastman Color)- (Wilcox). MAN WITH THE GOLDEN ARM, THE-Frank Sinatra, Eleanor Parker, Kim Novak- (Preminger). NIGHTMARE— Edward G. Robinson, Kevin McCarthy, Connie Russell— (Pine-Thomas). RICHARD III— Laurence Olivier, John Gielgud, Ralph Richardson, Clair* Bloom— (Technicolor)— (VistaVision) —(Made in England)— (Lopert). MOTION PICTURE EXHIBITOR DECEMBER 7, 1955 THE CHECK-UP S«rvisection 5 STAR Of* INDIA— Cornel Wilde, Jean Wallace— (Techni¬ color)— (Stroie). run for the SUN— Richard Widmork, Leo Genn, Jane Greer— (Eastman Color}— (CinemaScope)— (Made in Mexico)— (Rusi-Fleld). storm FEAR— Cornel Wilde, Dan Duryea, Jean Wallace —(Theodora). three bad SISTERS— John Bronfield, Marla English, Kath¬ leen Hughes, Sara Shane— (Bel-Air). TRAPEZE— Burt Lancaster, Gina Lollobrigida, Tony Curtis —(Eastman Color)— (CinemaScope)— (Made in France) —( H echt- Lancaster) . WHILE THE CITY SLEEPS— Dana Andrews, Rhonda Flem¬ ing, Ida Lupine, George Sanders— (Friedleb). Universal-International 11954-SS releases from SOI) ABBOn AND TOSTBUO MEET THE KEYSTONE KOPS-C —Bud Abbott, Lou Costello, Lynn Borl- Sotisfactory Abbott and CosteHo entry— 79m.— see Jan. 26 issue. (513) ABBOn AND COSTELLO MEET THE MUMMY-F-Bud Abbott, Lou Costello, Marie Windsor— For the juveniles end A and C fans— 79m.— see AAay 4 issue. (536) AIN'T MISBEHAVIN'— CMU— Rory Calhoun, Piper Laurie, Jack Carson— Fair programmer — 81V2m.— see June 1 issue— Leg.: B— (Technicolor). (529) ALL THAT HEAVEN ALLOWS-ROMD-Jane Wyman, Rock Hudson, Agnes AAoorehead, Conrad Nagel— Well- made romantic drama— 89m.— see Nov. 2 issue— (Print by Technicolor). (5609) CAPTAIN LI6HTFOOT— MD— Rock Hudson, Barbara Rush, Jeff Morrow— Interesting costume meller— PI'Am.— see Feb. 23 issue— (Print by Technicolor)- (Cinema¬ Scope)— (Made in Ireland) (514) CHIEF CRAZY HORSE— OMD— Victor Mature, Susan Ball, John Lund— Satisfactory Indian vs. cavalry action entry— 86m.— see Feb. 23 issue— (Print by Technicolor) —(CinemaScope) (517) CULT OF THE COBRA— MD— Faith Domergue, Richard Long, Marshall Thompson— Satisfactory horror shew for the program— 82m.— see March 23 issue. (536) DESTRY— OMD— Audie Murphy, Mari Blanchard, Lyle Bettger— Remake has the angles for exploitation- 95m.— see Dec. 15 issue— (Technicolor)—Leg.: B (508) FAR COUNTRY, THE— MO— James Stewart, Ruth Roman, Corinne Calvet— Good outdoor oction entry has angles— 97m.— see Jon. 26 issue— (Technicolor). (511) FEMALE ON THE BEACH-D-Joon Oowford, Jeff Chand- ler, Jan Sterling— Good suspense drama— 97m.— see July 27 issue— Leg. I B. (536) FOUR GUNS TO THE BORDER-OD-Rory Calhoun, Col¬ leen Miller, George Nader— Okeh programmer— 82V^m.— see Sept. 22 issue— Leg.: B— (Technicolor). > (502) FOXFIRE— D— Jane Russell, JefF Chandler, Dan Duryea— Interesting drama— 91 V2m.— see June 15 issue— Leg.: B— (Technicolor). (528) FRANCIS IN THE NAVY-F-Donald O'Connor, Martha Hyer, Jim Backus— Average series entry— 80m.— see July 13 issue. (534) HOLD BACK TOMORROW-D-Cleo Moore, John Agar, Frank deKova— Programmer for the lower half— 75m.— see Oct. 19 issue. (5603) JOHNNY STOOL PIGEON-MD-Howard Duff, Shelley Winters, Dan Duryea— Names should help reissue— 74y2m.— see Nov. 16 issue — (Re-release). (700) KISS OF FIRE— MD— Jack Palance, Barbara Rush, Rex Reason, Martha Hyer— Satisfactory programmer— 87m, —see Sept. 7 issue— (Technicolor). (538) KISS THE BLOOD OFF MY HANDS-MD-Joan Fontaine, Burt Lancaster, Robert Newton— Names should make the difference with this reissue— 79m.— see Nov. 16 issue— (Re-release). (681) LADY GODIVA—MD— Maureen O'Hara, George Nader, Rex Reason— Average programmer— 89m.— see Oct. 19 issue— (Print by Technicolor). (5601) LAND OF FURY— MD— Jack Hawkins, Glynis Johns, Noel Purcell— Okeh programmer or art house entry— 82m. —see March 9 issue (Print by Technicolor)— (Filmed in New Zealand)— (Rank) (509) LOOTERS, THE— MD— Roray Calhoun, Julie Adams, Ray Donton— Good programmer— 87m.— see April 20 issue. (524) MA AND PA KETTLE AT WAIKIKI-C-Marjorie Main, Percy Kilbride, Lori Nelson— Okeh series entry— 79m.— see March 9 issue. (519) MAN FROM BIUER RIDGE, THE-W-Lex Barker, Mara Corday, Stephen McNally— Okeh western— 80m.— see April 20 issue— (Eastman color). (525) MAN WITHOUT A STAR-OMD-Kirk Douglas, Jeanne Crain, Claire Trevor— OCF-beat outdoor action entry has the angles— 89m.— see March 9 issue— (Techni¬ color). (520) NAKED DAWN, THE— D— Arthur Kennedy, Eugene Iglesias, Betta St. John— Can be slotted either in art spots or on lower half in regulation outlets— 82m.— see July 27 issue— Leg.: B— (Print by Technicolor}— (AAade in Mexico). (5602) ONE DESIRE- D— Anne Baxter, Rock Hudson, Julie Adams —Drama will have most appeal for women— 94m.— see July 13 issue — (Technicolor). (532) PRIVATE WAR OF MJUOR BENSON, THE-CD-Charlton Heston, Julie Adams, William Demerest— High rating comedy drama has wide family appeal— 105m.— see July 13 issue— (Technicolor). (533) PURPLE MASK, THE-MD-Tony Curtis, Coleen Miller, Gene Barry — Satisfactory programmer — 82m. — see June 15 issue— (Technicolor)— (CinemaScope). (530) REVENGE OF THE CREATURE-MD-John Agar, Lori Nelson, John Bromfield— Meller has angles, especiall in 3>D— 82m.— see March 23 issue. (3-D; 521); (2-D; 522). RUNNING WILD-MD-William Campbell, Mamie Van Doren, Keenan Wynn— Lower half entry— 81m.— see Nov. 16 issue— Leg.) B. (5604) SECOND GREATEST SEX, THE-MUC-^eanne Crain, George Nader, Bert Lahr— Cute novelty has imgles for the selling— 87m.— see Oct. 5 issuo-Leg.t B— (Techni¬ color)— (QnemaScopo). (5606) SHRIKE, THE— D— Jose Ferrer, June Allyson, Kendall Clark —Psychological drama has angles— 88m.— see Mery 18 issue. (535) SIX BRIDGES TO CROSS— MD— Tony Curtis, Julie Adams, George Nader— Okeh action meller— 96m.— see Jan. 26 issue— Leg.; B. (512) SMOKE SIGNAL— MD— Dana Andrews, Piper Laurie, Rex Reason— Okeh program meller— 88m.— see Feb. 9 is¬ sue— (Technicolor). (516) TARANTULA— MD— John Agar, Mara Corday, Leo G. Carroll— Good horror exploitation item— 80m.— see Nov. 16 issue. (5605) THIS ISLAND EARTH-SFD-Jeff Morrow, Faith Domer- gue, Rex Reason— Good programmer— 87m.— see April 6 issue— (Technicolor). (527) TO HELL AND BACK-BID-Audie Murphy, Marshall Thompson, Chorles Drake — Well-made war film should have wide appeal— 106m.— see July 27 issue —(Print by Technicolor)- (CinemaScope). (539, OnemaScope)— (540, Standard) WEST OF ZANZIBAR-MD-Anthony Steel, Sheila Sim, Edric Connor— Import is okeh programmer— 84m.— see Dec. 15 issue— (English made in Africa)— (Techni¬ color). (503) TO BE REVIEWED OR IN PRODUaiON APACHE AGENT— Audie Murphy, Piper Laurie— (Techni¬ color)— (CinemaScope). AWAY ALL BOATS— Jeff Chandler, George Nader, Julie Adams— (Technicolor)— (VistaVision)— (Made in the Virgin Islands), BACKLASH— Richard Widmark, Donna Reed— (Technicolor). BENNY GOODMAN STORY, THE-Steve Allen, Harry James, Gene Krupa, Donna Reed— (Technicolor). CONGO CROSSING- Virginia Mayo, George Nader, Peter Lorre— (Technicolor). CREATURE WALKS AMONG US, THE-Jeff Morrow, Rex Reason, Leigh Snowden. CRY INNOCENT— Merle Oberon, Lex Barker. DAY OF FURY, A— Dale Robertson, Jock Mahoney. GUN SHY— Jock Mahoney, Martha Hyer, Lyle Bettger. KETTLES IN THE OZARKS, THE-Marjorie Main, Arthur Hunnicut, Una Merkel. NEVER SAY GOODBYE— Rock Hudson, Cornell Borchers, George Sanders— (Technicolor). PILLARS OF THE SKY-Jeff Chandler, Dorothy Malone, Ward Bond— (Technicolor)— (CinemaScope). RAW EDGE— Yvonne DeCarlo, Rory Calhoun. RAWHIDE YEARS, THE-Tony Curtis, Colleen Miller, Arthur Kennedy— (Technicolor). RED SUNDOWN— Rory Calhoun, Martha Hyer, Dean Jagger. SPOILERS, THE-Jeff Chandler, Rory Calhoun, Anne Bax¬ ter— (Technicolor). SQUARE JUNGLE, THE-Tony Curtis, Pat Crowley, Ernest Borgnine. STAR IN THE DUST— John Agar, Mamie Van Doran- (Technicolor). THERE'S ALWAYS TOMORROW-Barbara Stanwyck, Fred MacMurray, Joan Bennett. TOY TIGER— Jeff Chandler, Laraine Day, Tim Hovey— (Technicolor). WORLD IN MY CORNER— Audie Murphy, Barbara Rush, Jeff Morrow. WRITTEN ON THE WIND— Rock Hudson, Lauren Bacall, Robert Stack. Warners SILVER CHALICE, THE-MD-Virginia Mayo, Pier Angeli, Jack Palance — Highly interesting entry- 137m.— see Dec. 29 Issue — (WarnerColor)— (GnemoSeope). (406). SINCERELY YOURS— DMU—Liberace, Joanne Dm, Dorothy Malone— Fine entry for the femme trade— 115m.— eee Nov. 2 issue— (WarnerColor). (506) STRANGE LADY IN TOWN-MD-Greer Garson, Dana Andrews, Cameron Mitchell— Entertaining entry needs sales push— 112m.— see Apr. 20 issue— (WarnerColor) -(CinemaScope). (415) TALL MAN RIDING-W-Randolph Scott, Dorothy Malone, Peggie Castle— Okey western— 83m.— see May 18 issue — (WarnerColor). (417) TARGET ZERO— AD— Richard Conte, Peggie Castle, Charles Bronson— Entertaining war entry— 92m.— see Nov. 30 issue. (508) UNCHAINED— MD — Elroy Hirsch, Barbara Hale, Chester Morris— Well made programmer— 75m.— see Feb. 9 issue. (412) YOUNG AT HEART— ROMD— Doris Day, Frank Sinatra, Gig Young— Entertaining entry headed for better returns— 1 17m.— see Dec. 29 issue— (Technicolor)- (1.85-1). (409) TO BE REVIEWED OR IN PRODUCTION ANIMAL WORLD, THE— Irwin Alien nature documentary— (Technicolor). BAD SEED, THE— Nancy Kelly, Patty McCormack, William Hopper. COURT MARTIAL OF BILLY MITCHELL, THE-Gary Cooper, Ralph Bellamy— (Technicolor)— (CinemaScope). (507) CRY IN THE NIGHT, A— Edmond O'Brien, Natalie Wood, Brian Donlevy. GIANT— Elizabeth Taylor, Rock Hudson, James Dean— (WarnerColor). GOODBYE, MY LADY— Walter Brennan, Brandon de Wilde, Phil Harris. HELEN OF TROY— Rosanna Podesta, Jacques Sernas, Sir Cedric Hardwicke — (WarnerColor) — (CinemaScope)— (Made in Italy). HELL ON THE DOCK— Alan Ladd, Joanne Dru, Edward G. Robinson— (WarnerColo'';—(CinemaScope). LONE RANGER, THE — Clayton Moore, Bonito Granville — (WarnerColor). MIRACLE IN THE RAIN— Van Johnson, Jane Wyman. MOBY DICK— Gregory Peck, Leo Gerui, Richard Basehart —(Technicolor)— (CinemaScope)— (Mode in Wales). OLD MAN AND THE SEA, THE-Spencer Tracy-lWamer Color)— (CinemaScope)— (Made in Cuba). RIVER CHANGES, THE— Rosanna Rory, Harold Marish— (Made in Germany). SEARCHERS, THE— John Wayne, Jeffrey Hunter, Vera Miles— (Color)— (VistaVision). SERENADE— Mario Lanza, Joan Fontaine, Vincent Price— (WarnerColor)— (Made in Mexico). SEVEN MEN FROM NOW-Randolph Scott, Gail Russell, Lee Mervin. SPIRIT OF ST. LOUIS, THE— James Stewart— (Warner Color) —(CinemaScope)— (Made in France). Miscellaneous (1954-55 releases from 401) BATTLE CRY— MD— Van Heflin, Aldo Ray, Mona Freeman High rating Marine yarn— 148m.— see Feb. 9 issue— (WarnerColor)— (CinemaScope). (411) BLOOD ALLEY— MD— John Wayne, Louren Bacall, Paul Fix —Adventure yarn has angles to sell— 115m.— see Sept. 21 issue— Leg.: B— (WarnerColor)— (CinemaScope). (502) DJVM BUSTERS, TKE-MO-Richard Todd, Michael Red¬ grave, Ursulo Jeans— Highly iateresting war entry— T02m.— see June 29 Issue— (English-made). (420) EAST OF EDEN— D— Julie Harris, James Dean, Raymond Massey— High rating drama- 1 15m.— see Feb. 23 issue— (WarnerColor)— (Print by Technicolor)— (Gne- maScope. (414) I DIED A THOUSAND TIMES-MD-Jack Palance, Shelley Winters, Lori Nelson— Interesting meller has angles— 109m.— see Oct. 19 issue— (WarnerColor)— (Cinema¬ Scope). (505) ILLEGAL— D— Edward G. Robinson, Nina Foch, Hugh Al¬ lows— Programmer has the angles— 88m.— see Sept. 7 issue. (503) JUMP INTO HELL— ACD— Jack Sernas, Kurt Kasznar, Arnold Moss— Rugged war entry should de okeh in action spots as programmer- 93m.— see April 6 issue. (410) LAND OF THE PHARAOH5-HISD— Jock Hawkins, Jean Collins, Dewey Martin, Luisa Boni— Highly interest¬ ing entiy — 105m. — see June 29 issue — L^.: B— (Wamerf^lor) — (Print by Technicolor) — (Gnemo- Scope)—(&«glish-made)— (Filmed in Egypt and Italy). (419) McConnell story, the— BID-Alan Ladd, June Ally- son, James Whitmore— Names will help average service biography — 107m. — see Sept. 7 issue — (WarnerColor)— (CinemaScope). (501) MISTER ROBERTS— C— Henry Fonda, James Cagney, Jack Lemmon— High rating— 123m.— see June 1 issue— Leg.; B— (WarnerColor)- (GnemaScope). (41 8) NEW YORK CONFIDENTIAL— MD— Broderick Crawford, Richard Conte, Marilyn Maxwell- Okeh program entry— 87m.— see Feb. 23 issue— Leg.: B. (413) PETE KELLY'S BLUES-DMU-Jack Webb,. Janet Uigh, Edmond O'Brien— Highly entertaining {ass age mele- dramo— 95m.— see Aug. 10 issue— Leg.: B— Wamer- Color)— (Print by Technicolor)— (GnemaScope). (421) REBEL WITHOUT A CAUSE-D-James Dean, Natalie Wood, Jim Backus— Engrossing drama of juvenile delinquency should hit the better money— 111m.— see Nov. 2 issue— (WarnerColor)— (CinemaScope). (504) SEA CHA^b, fHb- MU— John Wayne, Lana turner, lpt> Hunter— Interesting meller has names and entertain¬ ment anglee— IlSnt.— see May 18 issuo— Leg.i B— (WarnerColor)— (GnemaScope). (416) (Distributors' addresses will be furnished on request) APACHE WOMAN— W— Lloyd Bridges, Joan Taylor, Lance Fuller— Action programmer for the lower half— 83m.— see Nov. 2 issue— (Pathe Color}— (American Releasing). BEAST WITH 1,000,000 EYES, THE-MD-Paul Birch, Loma Thayer, Dona Cole— For the lower half— 78m.— sea Nov. 16 issue— (American Releasing). BLONDE PICK-UP, THE— Exploitation film for the duallers —57m.— see April 6 issue— (Globe Roadshows). BREVITIES OF 1955-BUR-Fair Negro burlesque entry- 52m.— see Aug. 10 issue— (Union). BURLESQUE FOLLIES— BUR— Satisfactory for burlesque spots— 57m.— see June 29 issue— (Exclusive). CINERJLMA HOLIDAY-NOV-Betty and John Marsh; Beatrice and Fred Troller— Highly attractive second Cinerama novelty- 1 19m. — see Feb. 23 issue (Tech- nicolor)- (Cinerama) — (Stanley-Warner Cinersuna). DAY OF TRIUMPH— RD— Lee J. Cobb, Joanne Dru, Jomes Griffith— Well made religious drama with special or limited appeal— 110m.— see Dec. 29 issue— (East¬ man Color)— (Schaefer). DEATH TIDE— MD— For the lower half— 69m.— see March 23 issue— (Beverly). DESPERATE WOMEN, THE-MD-Abortion racket film can be exploited— 67m.— see Dec. 29 issue— Leg.: C— (Newman). FIVE GUNS WEST— W— John Lund, Dorothy Malone, Touch Connors— Better than average western— 78m.— see May 4 issue— (PatheColor)— (American Releasing Corp.). FURY IN PARADISE— MD— For the lower half— 77m.— see Oct. 5 issue— (Eastman Color by Pathe)— (Mode in Mexico)— (Gibralter). GANGBUSTERS— MD— Okeh for the programmers— 78m.— see Jan. 26 issue— Leg.; B— (Visual Drama). JAIL BAIT— MD— For the lower half— 70m.— see Jem. 12 issue — (Howco). LIFE AT STAKE, A— MD— Angela Lansbury, Keith Ancles, Douglass Dumbrille— For the lower half— 78m.— see Aug. 24 — issue — (Gibraltar). MAMBO BURLESK— BUR— Satisfactory for burlesque spots —52m.— see June 1 issue — (Mishkin). MAU MAU— DOC— Well-made documentary with angles— 53m.— see July 27 issue— (Coior)—(Filmed in Kenya) —(Brenner). MURDER IN VILLA CAPRI-MD-Mediocore lower half filler— 68m.— see June 15 issue— (Screen Guild). NAKED JLA4JLZON— DOC— Interesting documentary- 70m. —see June 29 issue— Leg.: B— (Times). NAUGHTY NEW ORLEANS-MUC-Satisfactory entry for spots that can play it— 63m.— see May 18 issue— (Eastman color]— (Union). OKLAHOMA!— MU— Gordon MacRae, Shirley Jones, Char¬ lotte Greenwood— High rating entertainment— 143m. —see Oct. 19 issue — Leg.: B— (Eastman Color)— (Todd- AO)— (Magna-Todd-AO). OPEN SECRET— MD— John Ireland, Jone Randolph— For the lower half— 67m.— see June 15 issue— (Marathon). DECEMBER 7, 1955 MOTION PICTURE EXHIBITOR Servisection 6 THE CHECK-UP OUTLAW TREASURE— W—M«diocr* western— 67in.— tea July 27 issue— (American Releasing). ROCK 'N' ROLL REVUE— MU— Duke Ellington and his Bond, Nat "King" Cole, Leonard Darnell, Dinah Washington— Names will help this in Negro spots— 70m.— see Oct. 5. issue— (Kaleidoscopic WonderColor) —(Studio). STRIPS AROUND THE WORLD-BUR-Satisfactory for bur¬ lesque spots- 5Sm.— see July 27 issue— (Mishkin). TEASERAAAA— BUR— Okeh exploitation burlesque entry- 69m.— see Jan. 26 issue— (Eastman color)- (Beoutiful). THIS IS YOUR ARMY— DOC— Produced by Movietonews and U. S. Army— Interesting decoumentary on U. S. army— &5nt.— see Ok. 29 issue— (Tochnicoler)— (re¬ leased by various distributors in exchange areas as a public service). WEDDING NIGHT FROLICS-BUR-Lili St. Cyr-Fair bur¬ lesque entry— 66m.— Partly in color— (Union). English Films ALIAS JOHN PRESTON-D-Betfa St. John, Alexander Knox— Average programmer— 71m.— see Dec. 14 issue — (Eng lish-made)—( Associated Artists). APPOINTMENT IN LONDON-MD-Dirk Bogarde— Fair entry of British Air Force— 96m.— see June 29 issue— (English-made) — (Associated Artists). BELLES OF ST. TRINIAN'S, THE-C-Alstair Sim-Okeh import for art and specialty spots— 90m.— see Feb. 9 issue— Leg.; B— (English-made)— (Associated Artists). CHANCE MEETING— D—Odile Versois— Interesting pro¬ grammer for English spots— 94m.— see May 18 issue— (English-made)— (Pacemaker). COURT MARTIAL— D--David Niven, Margaret Leighton- Well made and highly interesting item for the art and specialty spots— 101m.— see Aug. 10 issue— Leg.; B— (Kingsley international). DEVIL GIRL FROM MARS— SFD— Science-fiction import for the lower half— 77m.— April 6 issue— (English-made)— (Spartan). EDGE OF DIVORCE— D— Valerie Hobson— Dreary domestic drama for the art houses— 83m.— see July 28 issue— (English-made)— (Kingsley International). EIGHT O'CLOCK WALK-MD-Richard Attenborough-For the art and specialty houses— 87m.— see June 15 issue— (English-made)— (Associated Artists). FOR BETTER, FOR WORSE-C-Dirk Bogarde-Lightweight entry for art spots— 75m.— see Jan. 26 issue— (English- (made) — (Eastman color)— (Stratford). FRONT PAGE STORY— MD— Jack Hawkins— Fair meller for the art spots— 95m.— see May 18 issue (English mode) —(Associated Artists). FUSS OVER FEATHERS— CD— Cute import for art spots— 84m.— see Jan. 26 issue— (English-made)— (Associated Artists). GREEN SCARF, THE— MYD— Michael Redgrave — Interesting entry for . art and specialty spots— 96m.— see Jan. 26 issue — (English-made)— (Associated Artists). INSPECTOR CALLS, AN-D-Alastair Sim-Okeh entry for the art and class spots— 80m.— see Dk. 29 issue— (English-made)— (Associated Artists). INTRUDER, THE— MD— Jack Hawkins— Mildly interesting import— 84m.— see Feb. 23 issue— (English-made)— (Associated Artists). JOHN WESLEY— BID— Fair biography for the religious and art spots— 77m.— see Apr. 21 issue — (Eastman Color)— (English-made)— (Methodist Church- Rank). MIDNIGHT EPISODE-MYC-Stanley Holloway-Entertain¬ ing entry for the art spots— 78m.— see June 1 issue— (English-made)— (Fine Arts). PROFILE— MYMD— Import for the lower half or art spote— 65m.— see Dec. 29 issue— (English-made)— (American Feature Attractions). SCOTCH ON THE ROCKS— C— Comedy import for the art and specialty spots— 77m.— see July 28 issue-^ (English-made) — (Kingsley-International). TECKMAN MYSTERY, THE-MY-Margaret Leighton-Inter¬ esting programmer— 90m.— see Sept. 7 issue— (English- made)— (Associated Artists). THREE CASES OF MURDER-MD-OfF beat three part melo¬ drama for art spots— 99m.— see May 18 issue— (English-made)— (Associated Artists). TO PARIS WITH LOVE-C-Alec Guinness, Odile Versois- Guinness draw makes this an art house natural with possibilities elsewhere— 78m.— see May 18 issue— (Technicolor)— (English-made)— (Continental). Foreign-Made (Distributors' addresses will be furnished on request) ASCENT TO HEAVEN-CD-Okeh import for the art houses— 75m.— see July 28 issue— (Mexican-made)— (English titles)— (Class-Mohme). BALLET DE FRANCE— Ballet Feature— Import for the art houses— 83m.— see Oct. 19 issue— (French-made)— (English narration)— (Lewis). BED, THE— CD— Richard Todd, Jeanne Moreau, Martine Carol— Well made and highly exploitable import for the art spots— 101m.— see Aug. 10 issue— Leg.; C —(English titles)— (Getz-Kingsley). COMPANIONS OF THE NIGHT-D-Adequate entry for the art houses— 94m.— see Dec. 29 issue— (French- made)— (English titles)— (Arlan). CRIMSON FLOWER, THE-CAR-Satisfactory for the art and Russian spots— 44m.— see July 28 issue— (Russian-made)— (English dialogue)— (Sovcolor)— (Art- kino). DEVOTION— Fair import for art spots and those that play Russian- 101m.— see Sept. 7 issue — (Sovcolor) — (Rus¬ sian-made)— (English titles). DIABOLIQUE— MYD — Simone Signoret, Vera Clouzot, Paul Meurisse— Well made and highly suspenseful import —107m.— (French-made)— (English titles)— (UMPO). DR. KNOCK— C— Louis Jouvet— Amusing import for the art spots— 102m.— see Nov. 30 issue— (French-made) —(English titles)— (Lewis). GAME OF LOVE, THE— D— One of the better imports— 108m.— see Feb. 9 issue— (French-made)— (English titles)— Leg.; C— (Times). GATE OF HELL— D— Machiko Kyo— Outstanding entry for the art spots— 89m.— See April 20 issue— (Japanese made)— (English titles)— (Eastman color)— (Harrison). GRAN VARIETA-CDMU-Vittorio Do Sica-Okoh import for art spots— 102m.— see June 1 issue— (Italian- made)— (English titles)— (Color)— (Continental). GREAT ADVENTURE, THE— OD— Excellent import for the art spots— 75m.— see June 15 issue— (Swedish-made) (English narration) — (De Rochemont). HALF A CENTURY OF SONGS — MU— Silvano Pampanini, —Strictly for Italian audiences— 95m.— see Nov. 17 issue— (Ferraniacolor)—(ltalian-made)— (English titles) (Continental). HAMIDO—MD— Import has selling angles and novelty— 122m.— see June 1 issue — (Egyptian-made)— (English title)— (Gould). HEARTBREAK RIDGE-DOC- Well-made Korean war docu¬ mentary for art spots— 86m.— see May 18 issue— (French made)— (English titles and narration)— (East¬ man color)— (Stereophonic sound and Perspectascope) —(Tudor). HILL 24 DOESN'T ANSWER-AD-Edward Mulhaire, Haya Hararit, Michael Wager— Highly interesting, well made import— 100m.— see Nov. 30 issue — (Israeli- made)— (English Language)— (Continental). HIROSHIMA— DOC— Quality impart for .the art spote— 85m.— see June 15 issue— (Japanese-made)— (English titles)— (Continental). HOLIDAY FOR HENRIETTA-C-Amusing import-IOSm.- see Feb. 23 issue— (French-made)— (English titles)— Leg.; B— (Ardee). IMMORTAL CITY, THE-DOC-78m.-see March 9 Issue- (Technicolor) — (Italian-Made) — (BuenaVista through various franchise holders). IMPOSTER, THE— MD— Okeh Oriental import for the art houses— 89m.— see April 6 issue— (Jopanese-made)— (English titles)— (Brandon). KING OF THE CORAL SEA-MD-Chips Rafferty-Good programmer— 87m.— see July 27 issue— (Filmed in Australia)— (Realart). MERRY-GO>ROUND— CD— Fair import for art spots and German language houses— 100m.— see April 20 issue —(German made)— (English titles)— (Casino). NAKED HEART, THE— D— Michele Morgan, Kiaron Moore, Francoise Rosay— Okeh for the art spots— 96m.— see March 9 issue— (Filmed in Canada)— (Aissociated Artists). NO WAY BACK— MD— Good import for the art spots— 87m. -see June 15 issue— (German-made)—(Engiish titles) —(Fine Arts). ONE SUMMER OF HAPPINESS-D-Import can be exploited especially by art houses— 93m.— see Dec. 29 Issue- Leg.; C—(Swedish-mada)— (English titles)— (Times). PARIS INCIDENT— CD— Fine import for the art and class spots — 90m. — see July 28 issue — (French-made) — (English titles)— (Davis). PRINCESS CINDERELLA-FAN-Should appeal most to juvenile audiences— 72m.— see April 6 issue— (Italian- made)— (Dubbed in English)— (Carroll). SAMURAI— ACD—QuIity import for the art spots— 93m.— see Dec. 14 issue— (Eastman Color)— (Japanese-made) —(English titles)— (Fine Arts). SHEEP HAS FIVE LEGS, THE-CD-Fernandel-Hlghly amusing art house import— 95m.— see Aug. 24 issue— (French-made)— (English titles)— (United Motion Pic¬ ture Organization). SIDE STREET STORY— D — Toto — Good Italian import for the art spots— 84m.— see July 28 issue — (Italian-mode) —(English titles)— (Burstyn). SINS OF POMPEII-COSMD-Micheline Prelle, George Marchal, Marcel Harrand— For exploitation spots and duellers- 70m.— see Oct. 5 issue— (Italian-made)— (Visual Drama). SKANDERBEG— HISD — Historical action drama for Russian spots— 95m.— see July 28 issue — (Russian-made)— (English titles)— (Sovcolor)— (Artkino). THIS MAN IS DANGEROUS-MD-Edward Constantine- import for program— 81 m.— see Aug. 24 issue— Leg.; B —(French-made)— (Dubbed in English)— (Fortune). TRUE AND THE FALSE, THE-D-Signe Hasso-SatUfactery import for art spots— 79m.— see Jan. 26 issue. (Swedish-made)— (English dialogue)— (Helene Davis). TRUE FRIENDS— CD--Routine Soviet import— 99m. — see Dec. 29 issue — (Made in U.S.S.R.)— (English titles)— (Sov¬ color)— (Artkino). UMBERTO D.—D— Carlo Battisti, Maria Pia Casilio — Superior import for art houses— 89m.— see Nov. 30 issue — (Italian-made) — (English titles) — (Horrison- Davidson). WAGES OF FEAR, THE-MD-Superior import for the art spots— 106m.— see Feb. W issue — (Frendh-mode)— (English titles)— (International Affiliates). The Shorts Parade (Ratings; E— Excellent; G— Good; F— Fair; B— Bad. Com¬ plete listings of the rest of the 1954-55 shorts product will be found on pages 4028, 4029, and 4030 of The Pink Section, another regular service of MOTION PICTURE EXHIBITOR. The number opposite each series designates the total announced by the company.— Ed.) o Z e i s s 1 o e • E P o c c I- CCM • JE O)^ -Pc Columbia 8411 8412 8413 fwe Reel COMIOIII ALL-STAR (4) (Sept. 15) One Spooky Night (Clyde) . F (Oct. 27) He Took A Powder (Quillen-Vernon) F (Nov. 24) Hook A Crook (Besser)... F 16m. 4035 17m. 4056 16m. ASSORTED FAVORITE REPRINTS (4) 8421 (Sept. 8) Honeymoon Blues (Hugh Herbert) . F 17m. 4035 8422 (Nov. 10) The Jury Goes Round 'N' Round (Vague) . F 18m. 4064 8423 (Dec. 15) Should Husbands Marry? (Herbert) . F 17m. COMEDY FAVORITE RE-RELEASES (4) 8431 (Oct. 13) Pardon My Lamp Chop (Schilling & Lane) . B 17m. 4064 8432 (Dec. 1) Radio Romeo (VonZell)....F 17V'2m. 8433 (Dec. 29) Wedlock Heodlock (deRita) . G 16m. c e ® • I I 1^ I i - I ti i £ P I I rSj SERIALS (3) (1954-55) 7120 (Nov. 11) Riding With Buffalo Bill .. F 15ep. 3880 7T40 (Fob. 24) Block Arrow (reissue) . F 15ep. 3933 7140 (June 9) Adventures of Captain Africa . F 15ep. 3982 (1955-56) 8120 (Sept. 22} The Sea Hound (reissue). G 15ep. 4036 THE THREE STOOGES (8) 8401 (Sept. 1} Wham-Bam-Slam . F 16ni. 4036 8402 (Oct. 6) Hot Ice . F 16V3m.4056 8403 (Nov. 3) Blunder Boys . G 16m. CANDID MICROPHONES (6) (1954-55) (Reissues) 7551 (Sept. 23) Series 1, No. 1 . E 10m. 3843 7552 (Dk. 2) Series 1, No. 2 . E 10l/im. 3894 7S^ (Jon. 13) Series 1, No. 3.. . O lOV^. 3900 7564 (Mar. 3) Series 2, No. 1 . E 9m. 3934 7555 (June 2) Series 2, No. 2 . E 11m. 3995 (1955-56) 8551 (Sept. 15) Series 2, No. 3 . G lOVam. 4043 8552 (Dec. 8) Series 2, No. 4 . E lOVzm. COLOR FAVORITES (15) (1954-55) (TKhnicolor) (Reissues) T601 (Sept. 2) Imagination . E 8m. 3842 7602 (Oct. 7) Red Riding Hood Rides Again . G 7m. 3857 7603 (Nov. 4) AHunting We Won't Go G TVam. 3866 7604 (Nov. 25) Gifts From the Air . O 7m. 3888 7605 (Dec. 9) Mysto Fox . F 7m. 3888 7606 (Jan. 6) Polar Playmates . F 7m. 3900 7607 (Fob. 3) Catnipped . 6 TV^m. 3919 7608 (Feb. 17) Unsure Runts . F 7V2m. 3933 7609 (Mar. 10) River Ribber . O 6m. 3947 7610 (Apr. 7) Treasure Jest . G OMtm. 3955 o Z a e 8 JO "c oc 1 7611 (Apr. 21) Picnic Panic . ..F 6m. 3966 7612 (May 12) Mother Hubba-Hubba Hubbard . . F 6m. 3982 7613 (June 2) Kukunuts . .0 6V^m.3982 7614 (June 23) Scary Crows . ...F 8m.399S 7615 (July 14) little Rover . ...F 7m. 4036 (Sept. 1) (1955-56) 8601 Tooth Or Consequences.. ..B 6m. 4036 8602 (Oct. 6) Up 'N' Atom . . ..G 6m. 4064 8603 (Nov. 3) Hot Footlights . . F 7m. 8604 (Nov. 11) Rippling Romance . F 7m. 8605 (Dec. 8) Foxey Flatfoots . CINEMASCOPE MAGOOS B 6m. 8151 (Dec. 15) Magoo Makes News . . E 6m. MR. MAGOO (4) (Technicolor) 8701 (Octe 6) Stage Door Magoo . . E 7m. 4057 7851 7852 7353 7854 7855 7856 7857 7858 7859 7860 8851 8852 8853 SCREEN SNAPSHOTS (19) (1954-55) (Sept. 23) Hollywood Movies March On G 10m. 3843 (Oct. 21) Hollywood Stars On Parade . F 9V*im. 3874 (Nov. 18) Hollywood Cowboy Stars F lOV^m. 3947 (Dec. 16) Hollywood Like F 10m. 3909 (Jan. 20) Pennies From Hollywood F 10m. 3919 (Feb. 24) Hollywood Shower Of Stars . F 9m. 3934 (Mar. 24) Hollywood Fathers F 10m. 3959 (May 5) Hollywood Ploys Golf ... F 9m. 39W (June 16) Hollywood Beauty F 9m. 4003 (July 14) Hollywood Mothers F 10m. 4064 (1955-56) (Sept. 22) Hollywood Bronc Busters . G 9m. 4043 (Oct. 20) The Great Al Jolson F 11m. 4057 (Nov. 17) Hollywood Premiere . MOTION PICTURE EXHIBITOR DECEMBER 7, 1955 THE CHECK-UP Servisection 7 I J 18 8854 •8951 8952 8953 8501 8502 7801 7802 7803 7804 7805 7806 7807 7808 7809 7810 8801 j Hi 2 » J “-g i 4 I g sl 5 I I £ = (Dec. 15) Ramblin' 'Round Hollywood . G lOVim. THRILLS OF MUSIC (6) IReietuee) (Sept. 22) Louis Prima and Orch. . F 10m. 4043 (Nov. 10) Buddy Rich and Orch . (Dec. 22) Charlie Spivalc and Orch. UPA ASSORTED CARTOONS (4) (Technicolor) (Sept. 8) Christopher Crumpet's Playmate . E 7m. 4036 (Dec. 1) The Rise Of Duton Lang....E Ol/zm. WORLD OF SPORTS (10) (1954-55) (Sept. 16) Argentine Athletics . G 10m. 3874 (Oct. 14) Hunting Thrills . F 9m. 3874 (Nev. 11) 9cling The Andes . F 10m. 3909 (Dec. 23) Rasslin' Redskin . G lOm. 3909 (Jan. 13) Rying Mallets . F 10m. 3926 (Feb. 17) Aquatic Stars . F 9m. 3934 (Mar. 17) Fishing Paradise . F 9m. 3967 (Apr. 28) Barking Champs . G 9m. 3967 (June 2) Sun May . G 9m. 3995 (May 12) Danish Gym-Dandies . 6 9m. 4044 (1955-56) (Sept. 29) Stable Stakes . O 10m. 4057 MGM TWO REEL SPECIAL CARTOONS '1«' CINEMASCOPE CARTOONS (6) (Technicolor) C-731 (Sept. 9) Tom And Cherie (T-J) E 7m. 4043 C-732 (Dee. 23) Good Will To Men . E 8m. 4057 C-733 ( . ) That's My Money . G 6m. 4057 C-734 (Jan. 27) The Egg And Jerry (T-J).. 8m. C-735 (Mar. 23) The Flying Sorceress (T-J) 7m. C-736 (May 4) Busy Buddies (T-J) . 7m. GOLD MEDAL REPRINT CARTOONS (14) (Technicolor) W-761 (Sept. 16) The Invisible Mouse (T-J)F 7m. 4042 W.762 (Oct. 21) King-Size Canary . F 8m. 4042 W-763 (Nov. 18) Kitty Foiled (T-J) . E 7m. 4042 W-764 (Dec. 2) What Price Fleadom . F 7m. 4043 W.765 (Dec. 16) The Truce Hurts (T-J) ... G 8m. 4043 W-766 (Dec. 30) Old Rockin' Chair Tom (T-J) . 6 7m. 4042 W-767 (Jan. 6) Lucky Ducky (TA) . F 7m. W-768 (Jan. 20) The Cat That Hated People (TA) . G 7m. W-769 (Feb. 2) Professor Tom (T-J) . F 8m. \N-770 (Feb. 17) Mouse Cleaning (T-J) . F 7m. yN-TJ^ (Mar. 2) Goggle Fishing Bear (B-B)F 7m. W-772 (Mar. 16) House Of Tomorrow (T-A)F 7m. W-773 (Apr. 6) Doggone Tired (T-A) .... G 7m. W-774 (Apr. 27) Counterfeit Cat (T-A) . F 7m. CARTOONS (6) (Technicolor) (T-J Tom and Jerry) W-741 (Sept. 2) Designs On Jerry (T-J)....E 7m. 4036 W-742 (Sept. 30) The First Bad Man . E 7m. 4057 W-743 (Oct. 14) Smarty Cat (T-J) . G 7m. 4043 W-744 (Oct. 28) Deputy Droopy . G 7m. 4057 W.745 (Nov. 11) Pecos Pest (T-J) . G 7m. 4057 W-746 (Nov. 25) Cellbound . E 7m. 4057 PASSING PARADES (6) (Reissues) P-771 (Oct. 7) That Mothers Might Live.. E 10m. 4043 P-772 (Dec. 9) The Story Of Dr. Jenner E 10m. 4052 P-773 (Feb. 10) The Baron And The Rose F 11m. P-774 (Apr. 20) Goodbye, Miss Turlock ... G 10m. P-775 (June 1) Stairway To Light . G 10m, P-776 (July 6) Story That Couldn't Be Printed . E 11m. ROBERT BENCHLEYS (6) (Reissues) B-721 (Sept. 23) How To Sleep . E 10m. 4057 B-722 (Nov. 4) A Night At The Movies .. E 8m. 4057 B-723 (Jan. 13) See Your Doctor . G 8m. B-724 (Mar. 9) Courtship Of The Newt....G 8m. B-725 (May 11) How To Sublet . F 8m. B-726 (June 15) Mental Poise . G 7m. Paramount CARTOON CHAMPION REISSUES (Technicolor) (12) 30) The Might Makes Right ....O 8m. 4042 30) The Old Shell Game . G 7m. 4042 30) The Linie Cut Up . 6 6m. 4042 30) Hep Cat Symphony . G 6m. 4042 30) Little Red School Mouse. ...F 7m. 4042 30) Leprechaun's Gold . E 10m. 4042 30) Quack-A-Doodie Doe . F 7m. 4043 30) Teacher's Pest ■ . F 7m. 4043 30) Tarts and Flowers . G 7m. 4043 30) Pleased To Eat You . F 7m. 4043 30) Goofy Goofy Gander . G 7m. 4042 30) Saved By The Bell . F 6m. 4043 SI 5-1 (Sept. SI 5-2 (Sept. SI 5-3 (Sept. SI 5-4 (Sept. SI 5-5 (Sept. SI 5-6 (Sept. S15-7 (Sept. SI 5-8 (Sept. SI 5-9 (Sept. S15-10(Sept. SI 5-11 (Sept. S15-12(Sept. i i I |l 8 9 i ti £ I I I CASPER CARTOONS (6) (1954-55) (Technicolor) B14-1 (Oct. 15) Boos and Arrows . G 6m. 3857 B14-2 (Dec. 3) Boo Ribbon Winner . G 6m. 3887 B14-3 (Jan. 28) Hide and Shriek . G 7m. 3947 B14-4 (Mar. 4) Keep Your Grin Up . G 6m. 3955 B14-5 (May 27) Spooking With A Brogue G 6m. 4002 B14-6 (July 15) Bull Fright . G 6m. 4051 (1955-56) (6) B15-1 (Oct. 21) Red White And Boo . E 6m. B15-2 (Dec. 23) Boo Kind To Animals . 6m. GRANTLAND RICE SPORTLIGHTS (12) R14-1 (Oct. 1) Twin RhHng Champs . G 10m. 3857 R14-2 (Oct. 22) Hot 'and Cold Glides, Slides and Rides . G 10m. 3857 R14-3 (Nov. 5) Where Everybody Rides E 10m. 3894 R14-4 (Dec. 10) Boyhood Thrills . G 9m. 3919 R14-S (Dec. 24) Tbe Pike's Peak Arena. ...F 9m. 3919 R14-6 (Feb. 11) Swim ond Survive . F 9m. 3947 R14-7 Apr. 8) Baseball's Acrobatic Ace G 9m. 4003 R14-8 (May 13) Tumbling Jamboree . F 9m. 4003 R14-9 June 10) High Score Bowling . G 9m. 4003 R14-10(Jviy 15) San Fernando Riding Champs . G 9m. R14-11(Jaly 14) Pacific Salmon Parade . F 9m. 4052 R14-12(Sept. 23) Championship Irish Thoroughbreds . G 10m. 4052 (1955-56) (6) R15-1 (Oct.:: 7) Sporting Dogs Afield . F 9m. 4068 R15-2 (Nov. 18) A Nation Of Athletes . 9m. HERMAN AND CATNIP CARTOONS (4) (Technicolor) H14-1 (Nov. 26) Rall-Rodenta . G 7m. 3919 H14-2 (Feb. 2) Robin Rodenthood . G 7m. 3947 HI 4-3 (Apr. 8) A Bicep Built For Two G 7m. 4002 H14-4 (Aug. 5) Mouse Trapese . G 7m. 4051 (1955-56) HI 5-1 (Nov. 25) Mousleur Herman . 6m. NOVELTOONS (6) (Technicolor) P14-1 (Oct. 29) Fido Beta Kappa . . 6 6m. 3857 P14-2 (Dec. 17) No Ifs, Ands Or Butts G 6m. 3919 P14-3 (Feb. 4) Dizzy Dishes . E 6m. 3947 P14-4 (Mar. 25) Git Along Lll' Duckle . G 7m. 4002 P14-5 (June 10) News Hound . G 6m. 4002 P14-6 (July 8) Poop Goes The Weasel. ...G 6m. 4051 (1955-56) PI 5-1 (Sept. 30) Rabbit Punch . E 6m. PI 5-2 (Oct. 14) Little Audrey Riding Hood G 6m. P15-3 (Dec. 30) Kitty Cornered . 6m. PACEMAKERS (6) K14-1 (Oct. 2) Drilling For Girls In Texas . G 9m. 3857 K14-2 (Dec. 17) Hew To Win At The RacesF 11m. 3919 K14-3 (Jan. 21) You're A Trooper . G 10m. 3947 K14-4 (May 20) Five Hundred Horses . F 10m. 4003 K14-5 (June 3) Florida Aflame . G 9m. 4052 K14-6 (June 17) Walk In The Deep . G 10m. 4003 POPEYE CARTOONS (8) (Technicolor) E14-1 (Nov. 12) Private Eye Popeye . G 7m. 3888 El 4-2 (Dec. 10) Gopher Spinach . O 6m. 3888 E14-3 (Jan. 14) Cookin' With Gags . E 7m. 3946 E14-4 (Feb. 11) Nurse To Meet Ya . G 6m. 3955 E14-5 (Mar. 11) Penny Antics . G 8m. 4002 E14-6 (Moy 20) Beaus Will Be Beaus . F 6m. 4002 E14-7 (May 27) Gift Of Gag . G 6m. 4002 E14-8 (July 22) Car-azy Drivers . G 6m. 4051 (1955-56) (8) E15-1 (Sept. 30) Mister And Mistletoe G 6m. 4068 El 5-2 (Nov. 4) Cops Is Tops . G 6V2m. E15-3 (Dec. 9) A Job For A Gob . 6m. SPEAKING OF ANIMALS CHAMPIONS (4) (Reissues) A15-1 (Sept. 30) Tain't So . F 10m. 4044 A15-2 (Sept. 30) Monkey Shines . O 9m. 4044 A15-3 (Sept. 30) Be Kind To Animals . E 8m. 4043 A15-4 (Sept. 30) From A to Zoo . E 9m. 4043 TOPPERS (6) M15-1 (Oct. 7) Three Kisses . E 10m. Ml 5-2 (Nov. 11) Reunion In Paris . 10m. VISTAVISION SPECIAL Paramount Presents Vista VUion . G 20m. 3933 V14-1 (Nov. 5) VistaVision Visits Norwery . G 17m. 3899 V14-2 (Apr. 29) Vistovision Visits Mexico E 17m. 3966 V14-3 (May 27) Vistovision Visits The Sun Trails . E 16m. VI 4-4 (July 1) VistaVision Visits Hawaii . E 17m. V14-5 (Aug. 12) VistaVision Visits Japan E 17m. RKO Two Reel ■ BROWN-KIRKWOOD REISSUES (2) 63601 (Sept. 30) Heart Troubles . F 16m. 4041 63602 (Nov. 4) Put Some Money In The Pot . F 17m. 4041 i I j IJ S • 9 j? 3 8 ? I el ± £ • I I £ £ t 1 i i£ EDGAR KENNEDY REISSUES (4) 63501 (Sept. 16) No More Relatives . F 18m. 4041 63502 (Oct. 2l) How To Clean House . F 18m. 4041 63503 (Nov. 25) Dig That Gold . F 17m. 4041 63504 (Dec. 30) Contest Crazy . G 17m. 4040 LEON ERROL REISSUES (4) 63701 (Sept. 9) Wife Tames Wolf . F 17m. 4041 63702 (Oct. 14) Dad Always Pays . G 18m. 4041 63703 (Nov. 18) The Spook Speaks . G 19m. 4041 63704 (Dec. 23) In Room 303 . F 17m. 4041 RAY WHITLEY REISSUES (2) 63401 (Oct. 28) Musical Bandit . F 16m. 4041 63402 (Dec. 2) Bar Buckaroos . F 16m. 4041 RKO-PATH8 SPECIALS (8) 63101 (Sept. 9) The Future Is Now . G 15m. 4041 63102 (Oct. 14) Golden Glamour . G 15m. 4057 SPORT SPECIALS (2) (1954-55) 53901 (Dec. 10) Football Highlights . G 151'^m. 3899 53801 (Apr. 15) Basketball Highlights . 6 16m. 4036 1955-56 63901 (Dec. 9) Football Headlines . MY PAL REISSUES (2) 63201 (Oct. 7) Dog Of The Wild . G 21m. 4041 63202 (Nov. 11) Pal, Canine Detective . G 22m. 4041 GIL LAMB REISSUES (2) 63301 (Sept. 23) Groan And Grunt . G 17m. 4041 63302 (Oct. 28) Bashful Romeo. . F 16m. 4040 One Reel SCREENLINERS 08) 64201 (Sept. 16) Geld *(U. S. only) . G lOV^m. 4043 64202 (Oct. 14) Black Cats And Broomsticks . E 8m. 4057 64203 (Nov. 11) Make Mine Memories . 8m. 64204 (Dec. 9) Teenager On Trial . 64205 (Jan. 6) Her Honor, The Nurse . 64206 (Feb. 3) Fortune Seekers . 64207 (Mar. 2) We Never Sleep . 64208 (Mar. 30) Where Is Jane Doe? . - 64209 (Apr. 27) Merchandise Mart . 64210 (May 25) Phonies Bewarel . 64211 (June 22) Emergency Doctor . 64212 (July 20} The Law and the Lab . SPORTSCOPIS (IS) 64301 (Sept. 2) Game Warden . F 8m. 4044 64302 (Sept. 30) Gym College . G 8m. 4057 64303 (Oct.::28) Bonefish And Barracuda G 8m. 4057 64304 (Nov. 25) Canadian Carnival . 8m. WALT DISNEY CARTOONS (12) (1954-55) (Technicolor) C — Chip'n Dale: 0 — Donald Duck; G— Goofy: M— Mic&ey Mousec P— Pluto; F— Figaro; S— Speciol) 54101 (Oct. 15) Social Lion . G 7m. 3857 54102 (Nov. 12) Flying Squirrel (D) . 6 7m. 3887 54115 (Sept. 23) Up A Tree . E 7m. 4043 WALT DISNEY CINEAAASCOPE CARTOONS (6) (1954-55) (Technicolor) 54103 (Jon. 14) No Hunting (D) . E 6m. 39ft6 54113 (Aug. 19) Bearly Asleep . E 7m. 4042 54114 (Sept. 2) Beezy Bear . E 7m. 4042 WALT DISNEY CARTOON RE-RELEASES (9) (Technicolor) 54104 (Jan. 28) The Pelican And The Snipe . F 9m. 3939 54105 (Feb. 18) Lake Titicaca . E 7m. 3939 54106 (Mar. 11) Contrasts in Rhythm . G 8m. 3939 54107 (Apr. 1) Blame It On The Samba G 6m. 3953 54108 (Apr. 22) Chip An' Dale . G 7m. 3966 54109 (May 13) Pedro . G 8m. 3973 54110 (June 10) El Gaucho Goofy . G 8m. 3973 54111 (June 24) Aquerela Do Brasil . G 8m. 3982 54112 (July 15} The Flying Gauchito . E 8m. 4009 WILDLIFE ALBUM (Technicolor) 63001 (Oct. 25) The Whitetail Buck . E 27V2m. 4040 Republic SERIALS (4) ( . ) Dick Tracy's G-Men . G (Reissue) { . ) Manhunt Of Mystery Island (Reissue) . F 20tli Century-Fox CINEMASCOPE SPECIALS (Color) (Deluxe) . G (Deluxe) . G Tears Of The Moon (Deluxe) . E (Deluxe) . G 7501 (AAar. ) 7502 (Feb. ) 7503 (Jan. ) 7504 (Feb. ) 7505 (Jan. ) 7506 (Apr. ) 7507 (June ) 7508 (Apr. ) 7509 (May ) 7510 (Mar. ) 15ep. 4041 15ep. 17m. 3933 7m. 3934 10m. 3934 10m. 3919 14m. 3918 9m. 3991 10m. 3973 10m. 3991 9m. 3991 (Deluxe) . G 13ffl. 3967 DECEMBER 7, 1955 MOTION PICTURE EXHIBITOR Servisection 8 THB CHECK-UP I i i 7511 (May 7512 (May 7513 (Oct. 7514 (May 7515 (Aug. 7516 (July 7517 (June 7518 (Sept. 7519 7520 (July (Sept. 7521 7522 7523 7524 (Sept. (Oct. (Nov. (Nov. 7525 (Dec. 6501 (June 3901 (June 5531 (May 5532 5533 5534 (July (Aug. (Sept. 9501 (Jon. 5503 5505 (Jan. (Feb. 9807 5509 (Mar. (Apr. 5510 5511 5512 (July (Aug. (Sept. 5502 5504 5506 TE (Jan. (Feb. (Mar. 9508 (Apr. 10m. 3991 7m. 4009 10m. 13m. 400t 7m. 4009 10m. 4009 9m. 4009 10m. 10m. 4009 10m. 4028 8m. 17m. 9m. 4044 8m. 4034 r: ) Colorado Holiday (DeLuxo) . F ) Children Of Tho S«n (Deloxo) . O ) Cloor Tho Bridgo (DoLoxo) . ) Sorcerer's Apprentice (Deluxe) . E ) Naughty Mermaids (Deloxo) . F ) Winter Jamboree (Deluxe) . O ) Volcanic Violence (Deluxe) . E ) That Others May live (Deluxe) . ) Survival City (Deluxe) . E ) Gods Of The Road (Deluxe) . G ) Desert Fantasy . E ) Water Wizardry (Deluxe) ) Cqrioca Carnival (Deluxe) ) lady Of The Golden Door (Deluxe) . ) Queen's Guard (Tech.) . One Reel SEE IT HAPPEN (6) ) Mon Vs. Nature . G fPOKTS («) ) Topsy Torvey Thrills . G CINEMASCOPE TERRYTOONS (Technicolor) ) Willie The Walrus In An Igloo For Two . F ) Good Deed Daly . G ) Bird Symphony . G ) The little Red Hen . G TERRYTOONS (16) (Technicolor) ) Gandy Goose In Barnyard Actor . F ) A Yokohama Yankeo . E ) Terry Bears In Duck Fever . G ) Tho First Flying Rsh ....G ) little Roquefort In No Sleop For Percy . F ) Phony News Flashes . G ) Foxed By A Fox . E ) The last Mouse Of Hamlin IRYTOON TOPPER REiSSUES (10) ) Door Old Switzerland . F ) Swooning Tho Swooners O ) Gondy Goose In It's AH In The Stars . G ) Tho Two-Headed Giant . F United Artists SPORT SPECIAl ...) Rocky Marciano vs. Archie Moore . E 20m. 4044 Universal-International 7m. 4036 7m. 4068 7m. 7m. 7m. 3933 7m. 3933 7ro. 3933 7m. 3989 7m. 3991 7m. 7m. 7m. 6m. 3946 7m. 3955 7m. 3959 7m. 3967 (1954-55) MUSICAl FEATURETTES 1801 (Nov. 29) Champ Butler Sings G 15m. 8898 1346 1802 (Dec. 30) Road Show . . G 15m. 8893 1347 1303 (Jan. 17) The Robins Sing . . G 15m. 3^ 1304 (Feb. 14) Keep It Cool . . F 16m. 3925 1348 1305 1306 1307 1308 1309 1310 1311 1312 2601 1200 1201 1202 1203 1300 2600 1381 1382 1383 1384 1385 1386 1387 1388 1»1 1322 1»3 1324 1325 1326 \3X7 1328 1329 1330 1331 1332 1333 1351 1352 1353 1354 1355 1356 1341 1342 1343 1344 1345 I I 5* 1 j i ! K (Mor. 14) les Brown Goes To Town G 15m. 3925 (Apr. 11) Strictly Informal . G 16m. 3925 (Moy 16) Girl Time . G 16m. 3982 (Juno 20) We^ Pierce And His Wonderin' Boys . F 16m. 3973 (July 18) Reondup of Rhythm _ G 16m. 4009 (Aug. 22) Ed^ Howard and His Orchestra . G 14m. 4008 (Sept. 19) The Ink Spots . G 15m. 4041 (Oct. 24) Sauter-Finnegan Orch . G 18m. 4068 (1955-56) (Oct. 24) Mambo Madness . F 15m. SPECIAIS (Dec. 5) Speed Sub-Zero (Color) ..G OVzm. 3874 (Nov. 21) A Gift From Dirk (Color) G 19m. 3893 (May 30) King's Secret, The (Color) F 16m, 3892 (Mar. 28) Fortress Of Freedom (Tech) (SS) (Color) . E 10m. 3967 (1954-55) (Mar. 15) A Worid Of Beouty 6 17m. 3925 SPECIAl CINEMASCOPE FEATUREHE (Technicolor) (Dec. ) Nat King Cole Musical Story . E 18m. 4063 OlM kool VISTARAMA SPECIAL (CinomoScepo and other aspect ratios) (Eastman Color) COLOR PARADES (Fob. 28) Dost Eaters . E 9Vhm. 3947 (Mar. 21) Moose Country . F 9t/im. 3967 (Apr. 25) White Atogic . G 9m. 3967 (Juno 13) The Big Test . . F 10m. 4043 (Jtdy 11) King Salmon . F 9m. 4009 (Aug. 1) Swing Hi-Swiag Lo . F 9m. 4009 (Sept. 5) Dream Island . F 9m. 4043 (Oct. 10) Against The Stream . WJUTBI LANTZ CARTUNI9 (13) (Technicolor) (Doc. 20) I'm Cold . G 6m. 3894 (Jan. 17) Helter Shelter . G 6m. 3894 (Feb. 14) Crazy Mixed Up Pup . G 6m. 3926 (Mar. 14) Witch Crafty . F 6m. 3926 (Apr. 11) Legend Of Rock-A-Bye Point . G 6m. 3926 (May 9) Private Eye Pooch . G 6m. 3947 (Amo 6) Sh-h-h-h . E 6m. 3966 (Juiy 4) Bedtime Bedlam . G 6m. 3973 (Aug. 1) Pow's Night Out . G 6m. 3W9 (Aug. 29) Flea For Two . G 6m. 4009 (Sept. 26) Scpiore Shooting Square.. . G 6m. 4009 (Ort. 24) Hot And Cold Penquin ... E 6m. 4042 (Nov. 21) Bunco Busters . G 6m. 4042 WALTER LANTZ CARTUNES (6) (Reissues) (Fob. 21) The Bond AAoster . G 7m. 3946 (Mor. 28) Tho Mod Hatter . G 7m. 3955 (Apr. 25) Banquet Busters . G 7m. 3959 (May 30) Kiddie Koncort . G 7m. 3982 (June 27) Pixie Picnic . G 7m. 3982 (July 25) Wacky Bye Baby . G 7m. 3983 VARIETY VIEWS (Dec. 27) Trouble Bruin . G 9m. 3926 (Jan. 31) Little Lost Scent . F 9m. 3947 (Apr. 11) Whatever Geos Up . G 9m. 39^ (June 13) Modern Minute Men . E 9m. 3991 (July 4) Brooklyn Goes To Cleveland . G 9\4m. 4043 (Aug. 22) Monkey Shines . F 9m. 4043 (Sept. 26) Brooklyn Goes To Las Vegas . 9m. (Oct. 24) Small Wonders . 9m. f j I I Jl s Warners COLOR SPECIALS (10) 3001 (Oct. 8) Movieland Magic . G 19m. 4068 3002 (Nov. 5) The Golden Tomorrow . G 17m. 4068 3003 (Dec. 3) Behind The Big Top (Reissue) . G 18m. 4063 CLASSICS OF THE SCREEN (6) 3101 (Sept. 24) SffloH Town Idol . 3102 (Nov. 19) It Happened To You . One Reel BLUE RIBBON HIT PARADES (13) (Reissues) (Technicelor) 3301 (Sept, 10) Doggone Cats . G 7m, 4081 3302 (Oct. 22) Rattled Rooster . F 7m. 4051 3303 (Nov. 5) Fair And Wormer . F 7m. 4064 3304 (Nov. 26) Mousemerized Cat . F 7m. 4064 3305 (Dec. 24) Tho Foghorn Leghorn . G 7m. 4064 BUGS BUNNY SPECiALS (8) (Technicoior) 3723 (Oct. 1) Knight-Mare Hare . F 7m. 4068 3724 (Nov. 12) Roman Legion— Haro . JOE McDOAKES COMEDIES (6) 3401 (Oct. 29) So You Want To Bo A Vico-Presidont . F 10m. * 3402 (Dec. 17) So You Want To Be A Policeman . MELODY MASTER BANDS REISSUE** <6 3801 (Sept. 3) Jan Savin And Band . G 10m. 4051 3802 (Oct. 22) Artie Shaw And Orch . F 10m. 4051 3803 (Dec.;:3l) Ozzie Nelson And Orch. G 10m. 4064 MERRIE MELODIES (22) (Technicolor) 3701 (Sept. 3) Dime To Retire . G 7m. 4068 3702 (Sept. 17) Speedy Gonzales . 3703 (Oct. 15) Two Scents Worth . 3704 (Oct. 29) Red Riding Hoodwinked 3705 (Nov. 26) Heir Conditioned . 3706 (Dec. 10) Guided Muscle . B 7m. 4068 3707 (Dec. 17) Pappy's Puppy . 3708 _(Dec. 31 ) One Froggy Night . THE SPORTS PARADE (10) (Technicolor) 3501 (Oct. 15) Picturesque Portugal . 6 10m. 3502 (Dec. 10) Fish Are Where You Find Them . WARNER SPECiALS (7) 3601 (Oct. 1) An Adventure To Remember . 3602 (Nov. 12) Shark Hunting . G 10m. 3603 (Dec. 24) Foster And Faster . Miscellaneous Emperor Penguins, The— (Buena Vista) . F 10m. Goya— (Harrison) . E 20m. 4063 Grey Ghosts— (British Information Service) . G 21m. 4063 Peppermint Tree, The (Color)— (Arlon) . F 12m. 4051 Peter And The Wolf— (Technicolor)— (Buena Vista-Disney) . G IdVim. 4067 MOTION PICTURE EXHIBITOR DECEMBER 7, 1955 C4 CS to < X z o o t m 3 u lil a VI >• >s < a 0 o D a lA O 0 E 0 X A tf) > c X u Q> 1 z •o 1 CH Dec. c 0 •n «•'«« emotions ETNIPPEO COUtO COME tTi IVORLO ended Dy ATOMIC FURY! ^ JUE horrible “MUTANT" WHO SEEKS ( A MATE! J 5lp*SW™« JHE OCEAN 4 •V PLUS JHE BATTLE (Sc '•T Jwnottom the SEA' SHLIastic WORLD OF ®WTH AND HORROR! production ...by a creature from ~ ■ hell! I B FEA those (/■I r. i'..' ■ '-v: .- ; i' ■?! . - iag; V ." , ?7 f tOOO per Week at flat terms, in a letter to MPE ,4- r Jay Emanuel, agreed that SLIDING SCALE $ e fairest buying policy for larger theatre '*Look at that Tender Trap’ fella go! He’s passed me — and I was a Champ!” "I didn’t think I could be topped but that Tender Trap’ chap has done it!” ”BOOK ME BOYS FOR A LONG RUN!” THE TENDER TRAP IS THE INDUSTRY’S No. I HIT! Tops in Variety’s box-office toppers of the industry. Outgrossing famed "'Blackboard Jungle” in Central and Southwest divisions. 118% of the great "Love Me Or Leave Me” business. Extended run engagements terrific because it’s the biggest "word-of-mouth” attraction in years ! HOLD EXTRA TIME ! ★ M-G-M presents in CinemaScope “THE TENDER TRAP” starring Frank Sinatra • Debbie Reynolds David Wayne • Celeste Holm • with Jarma Lewis • Screen Play by Julius Epstein • Based on the Play by Max Shulman and Robert Paul Smith • And presented on the New York stage by Clinton Wilder Photographed in Eastman Color • Directed by Charles Walters • Produced by Lawrence Weingarten MOVE OVER JUDGE! We are beginning to think that we missed the boat, and that our real vocation should have been that of a Federal District Judge — or at worst of an Attorney General. Just about 10 months ago (RIGHT SUIT . . . WRONG CUSTOMER — Feb. 9, 1955), and with no more legal training than the knowledge of right and wrong that was whacked into us by our parents, we called the Govern¬ ment suit to compel the then eight film companies to sell 16 mm. prints to TV stations, “one of the silliest suits currently being pushed by the Department of Justice. It almost looks as though the Justice boys ran out of material and, in desperation, grabbed at anything . . . it was instituted as much in an effort to help the first faltering steps of the new TV industry as in any belief that the 35 mm. motion picture industry was erring tn protecting its products and its normal outlets.” Well, the Justice boys pushed right ahead, and there is no way of knowing how many hundreds of thousands of the tax payers’ dollars were spent before and after September 22, when it was brought to trial in Los Angeles before Federal District Judge Yankwich. The trial lasted six weeks, during which 700 exhibits were introduced, and 4000 pages of testimony taken. Industry leaders and industry lawyers flew back and forth between the coasts as if running across the street for a beer. And now the learned judge has ruled in an 80 page opinion. And what was the ruling? Judge Yankwich stated that he did not agree with the Government’s contention that it was “the duty” of movie producers to supply TV with entertainment at the ex¬ pense of its old customers, the theatres. So it looks as though we know more than the Justice boys, and just about as much as a Federal Judge, for that’s just what we said last February, even though we said it in less than a page instead of 80 pages. And, instead of hundreds of thousands of dollars of legal costs to our Uncle Samuel, and to our business, that opinion of ours cost the average reader just about four cents. Think how smart we would have been if we had grad¬ uated from law school! But then again, maybe it is just as well that we didn’t go, for we might have lost an equally important attribute — common sense. CROSSED WIRES ... or CAUGHT WITH THUMB IN MOUTH Because of current releases to the trade press, credited to C. R. Manby, vice-president of General Tele¬ radio, and stating that “his company has no intention of making a blanket release to TV of RKO-Radio’s old features”; and current by-lined stories in the New York Times, credited to Thomas F. O’Neill, president of Gen¬ eral Teleradio, and stating that “as far as we’re con¬ cerned, a deal is as good as made” to sell 750 of RKO- Radio’s old features to Matty Fox for distribution to TV, it looks as though someone ought to introduce these two General Teleradio executives. The trade press in the motion picture business isn’t accustomed to being “kidded” into giving important space to wrong stories, and it is difficult to understand how two such diametrically opposed stories could eminate from the same council chambers. No one should com¬ plain, however, if future stories credited to General Teleradio officials are viewed with skepticism. No trade paper likes to be caught with its thumb in its mouth! Worth noting is the stated $12,000,000 that Mr. O’Neill hopes to realize from the deal. Divided by 750 features, that brings the going TV value of old movies to $16,000 each. We doubt if any major studio could make “a single reeler” for that! Jay Emanuel A QUOTABLE QUOTE: “Censorship in Reverse. The New York Times last week reported that the Post Office Department had moved against a publisher for putting out a comic book that is NOT obscene. The book was a “For Men Only” cartoon publication. The Post Office charged that the concern is engaged in a fraudulent enterprise because it promised obscenity in its advertising and did not deliver. “We wonder how this would hit the advertising on some pictures if applied thereto. — Service Bulletin No. 676 of The Independent Theatre Ovoners of Ohio, Columbus A JAY EMANUEL PUBLICATION. Founded in 1918. Published weekly by Jay Emanuel Publications, Incorporated. Publishing office: 246-248 North Clarion Street, Philadelphia 7, Pennsylvania. New York: 229 West 42nd Street, New York 36. West Coast: Paul Manning, 9628 Cresto Drive, Los Angeles 35, California. Jay Etnanuel, ■ *• I _ _ All. _ >c_i* .L. ... _l7 a_.m . vmmL a*. {am 4 1 it-A 4m ■* • XA aI ^1 A\A/ Yatk AnitAT* A mo I rl Ffirn AT . with RUSSELL COLLINS Screen Play by PHILIP YORDAN and RUSSELL S. HUGHES • Based on a novel "The Gilded Rooster” by Richard Emery Roberts Produced by WILLIAM FADIMAN • Directed by ANTHONY MANN • A COLUMBIA PICTURE co-starring rECHNICOLOR fmfA 6 MOTION PICTURE EXHIBITOR UNSOLICITED • The letters from readers which appear on this page are not solicited. MOTION PICTURE EXHIBITOR does not suggest questions to readers in order to provide a flow of letters. From MIDLAND, ONT. (Canada) Sincere congratulations to you for a won¬ derful SHOWMANSHIP SWEEPSTAKES competition. Recently I was very pleased to have a promotion of mine associated with it, and also was extra pleased that this promotion was judged "Runner Up No. 2.” The thought has come to my mind that something suitable in the way of a printed certificate, mentioning participation in your event, as well as designating whatever Runner Up the promotion earned, be sent to the contestant. In this way, either myse.f or other managers would have something tangible to show that, while we were not successful in obtaining a "First Prize,” we d-d have a "Runner Up” promotion. Keep up the good work, and I appreciate my subscription to your valued magazine. ALLAN W. PERKINS Roxy, Capital and Midland Drive-In EDITOR’S NOTE: You are right, Mr. Perkins! Even that "printed certificate” for $100.00 that goes to the winner each week isn’t permanent, for he must surrender it to his bank to get the 100 simoleons to spend. So, in accordance with your idea, we are working on an individual certificate for all five weekly "toppers.” Thank you! From LAKE PLACID, N. Y. Among the many outstanding editorials you have been writing, the one of the Nov. 2 issue ("THE COSTS OF NEW TECH¬ NIQUES”) is perhaps the best conceived. You have put your finger upon one of the big reasons for so many small theatre failures and consequent closings. Spending a lot of money (mostly bor¬ rowed) for equipment, some of which was unnecessary, some totally inadequate, some just totally useless after one or two show¬ ings (a la 3D, and now stereophonic sound of the magnetic type, mixers, reproducers, etc.) has broken the heart and pocketbook of fine old theatremen even more than high film prices. Of course the high film prices precluded the chance of ever amortizing this white elephant equipment. » * Wouldn’t the steel business, the radio business, the automobile business, or the TV business be in one hell of a shape if the representatives of these businesses knew as little about the technicalities of their prod¬ ucts as the representatives of the big dis¬ tributors know about theatre problems? JAMES p. McLaughlin Palace Theatre EDITOR’S NOTE: We’re afraid you are expecting film salesmen to become mechanics, and also to be able to foretell the future in their crystal ball. The points you make about the unavailability of prints using the new techniques, and about high film prices not leaving enough at the theatre level to pay for them seem to have much more merit. From NEW YORK, N. Y. Congratulations on the November 3 0th editorial titled "PUBLIC WHIPPING BOY No. 1.” Best wishes. MAX E. YOUNGSTEIN United Artists Corporation From AL LICHTMAN Executive Head of Distribution for 20th Century-Fox Film Corp. As the originator of the Sliding Scale, may I con- gra.ulate you tor the fine articles written by you on this subject (Nov. 9 and 16, 1955). Ihe Sliding Scale formula is the system which can do away with horse trading methods and bring about an atmosphere of friendship and cooperation between ex¬ hibition and distribution in their business dealings. The big bugaboo has been the inability on the part of distribution to secure an accurate expense accounting from theatres in all instances. To approach the Sliding Scale from a fair viewpoint, exhibition must realize that distribution must receive a fair minimum percentage of the gross receipts, regardless of gross, because if distribution fails to recoup the very high cost of pictures today, it cannot continue to make them. If exhibitors owned all the studios producing motion pictures, no matter how the pictures turned out at the boxoffice, they would have to pay their cost, regardless. The circumstances are no different in their obligation to support production if they hope to continue in the business of exhibition. In the early days it was possible for exhibitors to get rich quickly because production costs were low and there was an over-production of pictures and for most of the years it was a buyer's market. Too, for the most part, exhibitors paid a very low percentage of their gross by way of flat rental for all motion pictures. However, now pictures are costing in the millions and there is a scarcity of product because studios are in no position to turn them out in the large numbers that they were able to do when pictures were comparatively much lower in cost. Our business today greatly resembles the old legiti¬ mate theatrical system in economics, where the attraction was compelled to receive a major share of the receipts and the theatre owners were content to make a reason¬ able return on their investment, without the hope of becoming millionaires in a big hurry. However, for the small theatres grossing $1,000 a week or less, it is better for them, as well as the dis¬ tributor, to deal on a flat rental basis. We only recom¬ mend the Sliding Scale to theatres which are in a position to gross substantial sums. I agree with you that the Sliding Scale, properly arrived at with accurate expense figures, is the most scientific way of arriving at a fair percentage deal for both. No distributor wants to narrow his market by putting theatres out of business, but no distributor can stay in business unless he secures enough money to meet present day high costs. Again, congratulations on your constructive editorial. AL LICHTMAN EDITOR'S NOTE: It took a big man, and a man with the best interests of this business close to his heart, to write the above letter. We think "the big bugaboo" outlined in the third paragraph can be satisfactorily taken care of. If it can, we will expect other "men- of-good-will" in top distribution spots to stand up and be counted. December 14, 1955 MOTION PICTURE EXHIBITOR 7 BROADWAY GROSSES (As of this Monday) Pre-Christmas Lull Continues New York — With the exception of Radio City Music Hall, where MGM’s “Kismet” is on screen and the annual Christmas show on stage, and the Capitol, most Broadway first-runs continued to feel the effects of the pre-holiday slump last weekend. According to usually reliable sources reaching Motion Picture Exhibitor, the breakdown was as follows: “The Last Frontier” (Columbia). Para¬ mount expected the opening session to hit $29,000. “Good Morning, Miss Dove” (20th-Fox). Roxy claimed $22,910 for Wednesday through Sunday, with the third and last week anticipated at $27,000. “Kismet” (MGM). Radio City Music Hall, with annual Christmas show on stage, opened to $111,000 for Thursday through Sunday, with the opening stanza sure to hit $170,000. “The Desperate Hours” (Paramount). Criterion expected the 10th week to hit $9,000. “Guys And Dolls” (Goldwyn-MGM). Capitol reported a very good $70,000 for the sixth week. “Quentin Durward” (MGM). Mayfair anticipated the third week at $10,000. “Rebel Without A Cause” (Warners). Astor dropped to $10,000 for the last five days of the seventh week. “Big Knife” (UA). Victoria was down to $9,u00 on the fifth and last week. “Queen Bee” (Columbia). Loew’s State dropped to $12,000 on the third week. Kerasotes For Sliding Scale New York — ^Emphatic support for the use of the sliding scale method of film rentals, recently expounded by Motion Picture Exhibitor publisher Jay Emanuel, was voiced last week by George Kera¬ sotes, Theatre Owners of America exec¬ utive, in the latest bulletin of the exhibitor organization. Kerasotes said that he knows of no other percentage procedure that is more “fair and equitable.” Conceding that the sliding scale has been abused by distributors and exhibitors alike, Kerasotes went on to express con¬ fidence that if the time devoted to hag¬ gling over film prices were spent on an “intelligent computation” of a sliding scale tailored to the individual situation “we could resolve most of our differences.” If a distributor refused to abide by a sliding scale based on overhead, one could be devised based on grosses, he pointed out, adding that such a scale is the only way a picture can “earn its way.” Kerasotes promised TOA members that every effort would be expended by the organization to assist exhibitors treated unfairly by the film companies and pledged that no TOA theatre would be forced to close because of unfair film terms. CinemaScope 55mm. and 20th-Fox's "Carousel," first production in the new system, were topics of discussion at a recent breakfast trade press conference held for singing star Gordon MacRae in New York City. MOTION PICTURE EXHIBITOR'S Mel Konecoff, with pipe as usual, seems interested. NBW YORK By Mel Konecoff THE GRAND BALLROOM of the Waldorf Astoria was loaded last week with over a thousand prominent guests tribute to Spyros P. Skouras, president, 20th Century-Fox, for his long and distin¬ guished record of service to many hu¬ manitarian causes. The dinner itself fell into that category be¬ cause, under the spon¬ sorship of the National Foundation for Infan¬ tile Paralysis - March of Dimes, over $100,000 was realized to further the work of that organization. The dais was top-heavy with fame and distinction. The Honorable Richard C. Patterson, Jr., commissioner of commerce for the city, presided like no one ever presided before; Jack Benny, age 62, toastmaster, toasted and roasted in fine form, and such dignitaries as Mayor Robert F. Wagner, Basil O’Connor, and Senator William F. Knowland lauded Skouras and his fine, numerous, and varied works. The guest of honor was deeply touched and moved not only by the verbal bou¬ quets but also by the citations and other tokens of value and appreciation presented him. This was really his hour. Letters and telegrams by the hundreds were received from heads of state abroad, from President Eisenhower, from govern¬ ment officials, from industryites and from just plain friends. When the speechmaking was finally over, the entertainers took over and wound up the event on a happy note. Among those who appeared were George Jessel as master of ceremonies, Patti Page, Katherine Dunham and her dancers, Ray Bolger, and Johnny Ray, with the pro¬ gram staged by Leon Leonidoff and Thomas Rockwell. It was an event to be long remembered. (Continued on -page 27) gathered to pay Konecoff CAN NEWS (Trade Headlines Of The Issue) Distribution U-I announces the launching of the Charles Feldman sales drive at its west coast convention (page 10). Arthur Krim forecasts UA’s world gross next year at $65,000,000 (page 19). Joseph Gould becomes new UA ad head (page 19). RKO realigns its sales division (page 24). Exhibition Jennifer Jones, James Dean, Tab Hunter, Peggy Lee, and “Mr. Roberts” win in first Audience Awards Poll (page 9). Allied’s Abram F. Myers renews his attack on Paramount’s pre-release system in answer to Louis Phillips (page 20). International Columbia International sets $12,000,000 co-production deal with other countries (page 26). Legal The industry wins the 16mm. anti-trust suit in Judge Yankwich’s 80-page opinion (page 8). Mel Konecoff The industry and other international leaders honor Spyros Skouras, 20th-Fox president, for the benefit of the March of Dimes; Gordon MacRae, singing star, meets the press (pages 7 and 27). Organizations UA quits MPAA after “Man With The Golden Arm” is denied a Code seal (page 8). Production RKO states that the income from the sale of its film backlog to TV will be funneled back into production (page 24). ! N P B X Volume 55, Number 7 December 14, 1955 Section One Editorial . 3 Letters . 6 New York by Mel Konecoff . 7 This Was The Week When . 24 The International Scene . 26 The Tip-Off On Business . 27 Showmanship Sweepstakes . 30 News Of The Territories . 32 Extra Profits . EP-1 — EP-6 Section Two The Servisection . SS-1 — SS-8 22 Feature Reviews: “At Gunpoint” (Al¬ lied Artists) ; “Shack Out On 101” (Allied Artists) ; “Inside Detroit” (Columbia) ; “Picnic” (Columbia) ; “The Prisoner” (Col¬ umbia) ; “The Fighting Chance” (Republic) ; “Flame Of The Islands” (Republic) ; “The Green Buddha” (Republic) ; “Mystery Of The Black Jungle” (Republic) ; “No Man’s Woman” (Republic) ; “Secret Venture” (Republic) ; “Heidi And Peter” (UA) ; “Top Gun” (UA); “The Spoilers” (U-I); “The Square Jungle” (U-I) ; “The Court Martial Of Billy Mitchell” (Warners) ; “Alias John Preston” (Associated Artists) ; “Diabolique” (UMPO) ; “Hill 24 Doesn’t Answer” (Continental) ; “One Step To Eternity” (Ellis) ; “Samurai” (Fine Arts) ; “Urberto D” (Harrison-Davidson). December 14^ 1955 8 MOTION PICTURE EXHIBITOR industry Wins Judge Yankwich Dismisses Suit, Establishing Right To Hold Film From TV; Republic Decree Nullified L,os Angeles — The defendant film com¬ panies in the government’s 16mm. anti¬ trust action were exonerated last week of charges to the effect that they had conspired to limit the distribution of 16mm. prints of feature films to television and other outlets, in an 80-page opinion handed down by Chief Federal Judge Leon R. Yankwich in U. S. District Court. The jurist ruled that the government had failed to prove any of the violations charged to the five majors involved and established for the first time the right of the distributors to withhold product to safeguard producers’ and stockholders’ self interests. Judge Yankwich, whose decision cli¬ maxed a 25-day trial ended Nov. 9 which had originally been filed more than three years ago, held that the Sherman Anti-Trust Act condemns “unreasonable restraints” only, and added that competi¬ tion is not an “absolute” under U. S. law. Some restraining practices, he said, do not violate anti-trust legislation. The govern¬ ment had charged that the defendants had conspired to prevent distribution of 16mm. prints of the standard 35mm. product in areas where their exhibition would compete with the theatres, and alleged that the companies also refused to license the 16mm. films for TV to avoid creating competition for theatres. Films, the Judge noted, “cannot be marketed like other products . . . the system of clearances ... is legitimate.” He further found that many of the restrictive practices com¬ plained about by the government do not exist, and that those reasonable ones which do were arrived at independently by each defendant without conspiracy with another, sound business practice dic¬ tating the individual course of action. “I cannot agree,” Judge Yankwich said, “that it is the duty of producers to supply TV with entertainment material ... It is not the function of a private industry to supply its product to a newly-arisen cus¬ tomer who is also a competitor ...” Thus, the government’s case was dis¬ missed, with estimates of pretrial costs alone aggregating more than one million dollars. Testimony filled more than 4,000 pages and 700 exhibits were placed in evi¬ dence. Industry response to the vindicat¬ ing decision was one of elation, in spite of the fact that the government’s case long has been considered, in the words of defense attorney Macklin Fleming, “fuzzy bureaucratic thinking,” for the sake of the industry’s prestige and because the decision clears the way to plan definitely for the future. The defendants in the action were 20th- Fox, Warners, RKO Radio, U-I, and Co¬ lumbia, and their subsidiaries. Named as co-conspirators, but not as defendants. Theatre Owners of America, Allied States Association, COMPO, Southern California Theatre Owners, Metropolitan Theatre Owners, and other exhibitor organizations ISniin. Anti N. J. Allied Tables COMPO Question Until Dec. 1 5 Meet PASSAIC, N. J. — ^The question of membership in COMPO was tabled last week by Allied Theatre Owners of New Jersey until after the meeting this week of the COMPO board of directors, according to ATONJ presi¬ dent Sidney Stem, who said the National Allied affiliate would have a statement after that meeting concern¬ ing its position. Stern also disclosed that ATONJ had discussed its 1956 annual conven¬ tion plans, setting May 27-29 as the tentative date, at the Concord Inn, Kiamesha Lake, N. Y. The executive declined to comment on any action taken by the organization following a meeting of its Emergency Defense Committee with the Paramount branch manager the week before. 20th-Fox Manager Retires New York — R. G. March, veteran man¬ ager of 20th Century-Fox’s exchange in St. John, New Brunswick, has retired, it was announced last week. Dawson Exley, previously salesman in the Toronto ex¬ change and more recently salesman for the St. John office, assumes the manage¬ ment of that branch. were exonerated by the Court, which termed them “gadflies” which urged the distributors to tighten restrictions with¬ out becoming “fellow offenders.” Republic, named a defendant in the original suit, entered a consent decree with the gov¬ ernment in September, before the case went to trial, which contained an escape clause which will permit that company to withdraw and enjoy the favorable verdict arrived at for the other majors. The government was represented at the trial by Samuel Flatow, special assistant to the Attorney General, whose Justice Department officials were noncommittal about an appeal. Defense attorneys were Warren M. Christopher, Fleming, Homer I. Mitchell, and Robert Rifkind. Leo Jaffe was recently elected vice-president, Columbia Pictures International, following a meeting of the board of directors. He is also a vice-president of Columbia Pictures. Trust Action UA Quits MPAA; "Arm” Seal Denied New York — Arthur B. Krim president. United Artists, announced last week that United Artists has resigned from the Motion Picture Association of America. On Sept. 13, 1954, when United Artists rejoined the MPAA, the following state¬ ment was issued: “We are pleased to be back in the Motion Picture Association, for the past few years having participated in its valued activities throughout the world as a mem¬ ber of the Motion Picture Export Asso¬ ciation. We are now happy to join in its domestic activities as well. In support of the industry Code, we have always made it clear that we were in favor of self¬ regulation to prevent obscenity from reaching the screen. At the same time, we are interested in preserving the right of our independent producers to bring adult entertainment to the screen. We believe this can be done within the framework of the Code and we intend to bend every effort to insure this. If we or our inde¬ pendent producers find it can not be done, we are free to resign from the Association, which is the privilege of all its members.” The resignation of the film company last week followed action by the MPAA board of directors upholding the Produc¬ tion Code Administration’s refusal of a seal to Otto Preminger’s “The Man With The Golden Arm,” which UA currently is releasing. The board, consisting of dis¬ tributor presidents, issued a one paragraph statement on its action following a screen¬ ing of the film in the Paramount home office attended by the directors and MPAA president Eric Johnston. The Preminger production deals with narcotics addic¬ tion, a theme prohibited by the Code. New Drive-In Site Bought Palmyra, N. J. — A 60-acre tract on Route 73 near here was sold last week to M.E.S. Realty, Inc., as the site of a drive-in to be known as the Tacony- Palmyra Drive-In. M. J. Frankovich was recently elected vice-presi¬ dent of Columbia Pictures International follow¬ ing a meeting of the board of directors. He was recently appointed British managing director. December 14, 1955 MOTION PICTURE EXHIBITOR 9 Jones, Dean, And "Mr. Roberts" Win "Audies " In First A wards Poii Pinanski, Brownell Confer On EFFG Boston — Following up the resolution adopted by the October convention of the Theatre Owners of America in Los An¬ geles, American Theatres president Samuel Pinanski met recently with Attorney Gen¬ eral Herbert Brownell, Jr., in a new effort to secure Department of Justice approval of the participation of divorced circuits in the TOA-sponsored Exhibitors Film Fi¬ nancial Group, it was disclosed last week. In confirming his sessions with Brownell. Pinanski, who also heads the EFFG, said that in his judgment no worthwhile pur¬ pose would be served at this time to give the industry a detailed report on the sub¬ stance of the conversations. He added only that his reception by the Attorney General had been a “most cordial” one and that his presentation had been received with “sympathetic understanding.” The EFFG was organized by TOA as a means of relieving the current Hollywood product shortage by stimulating indepen¬ dent production financed with contribu¬ tions from exhibitors who, to date, have subscribed more than $300,0000 of EFFG stock. However, more than $3 million is required to put the plan into operation, and it became apparent during the sum¬ mer that without the support of the divorced circuits the EFFG would be unable to raise sufficient funds. Pinanski was directed by the TOA convention to seek Department of Justice relaxation of the provisions of the Paramount consent decree. U. S. Gets Edison Lab Washington — The laboratory of Thomas Alva Edison at East Orange, N. J., in which he carried on his inventive work the last 40 years of his life, was given to the government last week by Thomas A. Edison, Inc. Charles Edison and Mrs. John Eyre Sloane, son and daughter of the inventor, presented the deed to Secre¬ tary of the Interior Douglas McKay who, at the same time, designated Glenmont. Edison’s home at West Orange, as a na¬ tional historic site under non-Federal ownership. The Edison heirs announced that, in addition to the property, the corporation will donate the contents of the laboratory to the government next year. Edison’s working equipment, including experiments just as he left them at his death in 1931, his library, paners, early models of inven¬ tions, and exhibits depicting his career are contained in the laboratory. D. C. Exhibs To Fight Tax Washington — A proposed two per cent admissions tax for the District of Co¬ lumbia will be fought by the Metropolitan Washington Theatre Owners Association, it was announced last week by president Julian A. Brylawski, who said that he plans to testify before the proper Con¬ gressional committees against the plan advanced by the District Commissioners. He stressed the harmful effects of the levy on theatre business. The proposal was contained in a nine point program of the Commissioners to raise needed revenue for the city. COMPO E-P Ad Salutes Newspaper Poll Support _ NEW YORK — The 58th in the series of COMPO ads in Editor and Publisher was a message of thanks to news¬ papers for their generous support of the Audience Awards election. “The balloting for the Audience Awards is over,” the ad said, “but . . . it is still too early to know the re¬ sults. . . There is one result, however, that is already established. That is, that the Audience Awards campaign has been a huge success with the public. For this we wish to thank the country’s newspapers. Recognizing immediately that it was their readers who would do the voting, big and little papers all over the country gave generous display to news about the Audience Awards. Not only that; many of them, working in close co¬ operation with their local theatres, used the Audience Awards as a cir¬ culation promotion by staging con¬ tests on the vote’s outcome.” High Court Clears "Moon" Washington — The Supreme Court last week denied a rehearing to the case in which it held recently that the Kansas censorship statute, under which “The Moon Is Blue’” was banned in 1953, v- unconstitutional. A district court in Wyan¬ dotte County, Kans., initially decided that the statute was unconstitutional because it failed to clearly define such terms as “obscene” and “immoral” and granted the censors too much power. The Kansas Su¬ preme Court, on appeal from the state’s attorney general, later reversed the lower court, contending that censors are not subject to judicial review, and it was this decision that the high court jurists over¬ turned in a per curiam opinion dated Oct. 24. Spyros P. Skouras, center, president, 20th Cen¬ tury-Fox, is flanked by Richard C. Patterson, Jr., left. New York City Commerce Commissioner, and Basil O'Connor, head. National Foundation for Infantile Paralysis, as a check for $100,000 is presented to the polio-fighting organization. The sum was raised at a $100 per plate tribute dinner to Skouras held last fortnight at New York's Waldorf-Astoria Hotel. Skouras was pre¬ sented with a special award citing his outstand¬ ing record of service to humanitarian causes, together with a letter of commendation from President Eisenhower. Hollywood — The nation’s moviegoers, casting an estimated 19 to 20 million ballots in the COMPO Audience Awards Poll last month, have chosen Warners’ “Mister Roberts” as the best film of the year; James Dean, in Warners’ “East Of Eden,” as the best actor; Jennifer Jones, in 20th-Fox’s “Love Is A Many Splendored Thing,” as the hest actress; Tab Hunter as the most promising male personality, in Warners’ “Battle Cry” and “Track Of The Cat”; and Peggy Lee as the most promising female personality, in Warners’ “Pete Kelly’s Blues.” Announcement of the winners and presentations of the special trophies was made last week at a gala dinner in th^ Beverly Hilton Hotel which was attended by 800 members of the industry. An official of Price, Waterhouse and Company which tabulated the vote, made the official announcement. Elmer C. Rhoden, national chairman, COMPO Audience Awards com¬ mittee, told the assemblage that the most “thrilling” aspect of the entire campaign was the unity it disclosed between pro¬ duction, distribution, and theatre opera¬ tion, and introduced exhibitors Ralph Russell, Harry Mandel, Wayne Hanson, Robert J. O’Donnell, and Robert Selig. COMPO special counsel Robert Coyne, during the opening address, stated that through the Poll a better understanding will develop between all segments of the industry. Other speakers include Y. Frank Freeman, Don Hartman, Jerry Wald, who was dinner chairman, Walter Pidgeon, Glenn Ford, and George Murphy, master of ceremonies. Seated on the dais at the banquet were B. B. Kahane, J. L. Warner, Steve Broidy. Robert Bloomoff, A1 Daff, Dore Schary, Jack Baker, Charles Glett, Coyne, Sher- win Corwin, O’Donnell, Ralph Russell, Hanson, Selig, and Mandel. The awards were presented to the winners by Walt Disney, Rosalind Russell, Grace Kelly, William Holden, and Alec Guinness. AB-PT Divestiture Extended Washington — The divestiture program of American Broadcasting-Paramount Theatre under the consent decree was last week extended another three months, to a March 3 deadline, by the Department of Justice, which announced that AB-PT has only 31 theatres still to be disposed of out of 774. The circuit is the only defendant in the Paramount case wh’ch has not completed divestiture, but it had the largest number of situations to sell, and, according to the Justice officials, a major problem remains in the 22 theatres tied up in a joint ownership between AB-PT and Maine and New Hampshire Theatres. New Republic Director New York — Medley G. B. Whelpley has been elected a director, Republic, it was announced last week by president Herbert J. Yates. Whelpley, a retired corporation executive, is a trustee of the American Surety Company and a director, Kenne- cott Copper Corporation and the U. S. Rubber Company. December 14, 1955 10 MOTION PICTURE EXHIBITOR Feldman Drive Set As U-l Sales Personnel Gather On West Coast Hollywood — Highlighting the theme “The Forward Look For ’56” and stressing “power packed profit product,” Universal will launch the Sixth Annual “Charles J. Feldman Drive” on Jan. 1 and continuing through Arpil 28, it was announced last week by Alfred E. Daff, executive vice- president, at the company’s studio sales conference. The announcement of the drive climax¬ ed four days of meetings during which the executives reviewed production, distribu¬ tion, and promotion plans for 1956. Twelve pictures, most of them screened for the sales and promotion executives during the course of their meetings, will be released during the four months. Seven of the pictures, Feldman said, will be in Technicolor and one in Cinema - Scope, with the group being highlighted by the release in February of “The Benny Goodman Story,” which the company feels is the most pre-sold picture in its history. Already set for Christmas-New Year’s release in key situations from coast to coast is “The Second Greatest Sex.” Also scheduled for key city holiday bookings is “All That Heaven Allows.” Other January releases are “The Spoil¬ ers” and “The Square Jungle.” “The Benny Goodman Story” and “There’s Al¬ ways Tomorrow” comprise the February schedule. March releases will be “Never Say Goodbye,” “Red Simdown,” and “World In My Comer.” For April, U-I will have “Backlash,” “The Kettles in the Ozarks,” and “The Creature Walks Among Us.” More than $40,000 in prizes will be dis¬ tributed in the Feldman Sales Drive to the company’s division, district, branch and office managers, salesmen and bookers for the best billing results achieved during the Drive period. In addition to the over¬ all prize money, the branch managers will vie for 17 different “Man of the Week” awards in the form of special gifts from the company’s top stars. Edward Muhl, vice-president in charge of production, pointed out that 22 best¬ selling books, national magazine stories and hit stage productions have been ac¬ quired by U-I and now are in various stages of production and preparation. “In addition, we will continue to develop orig¬ inal story ideas,” Muhl stated. One of the most important best-selling novels that U-I will bring to the screen during 1956 will be A1 Morgan’s “The Great Man,” for which Jose Ferrer re¬ cently was signed as both star and di¬ rector. Another important literary acquisition of next year’s schedule is “A Time To Love and A Time To Die,” best-selling novel with a World War II background, by Erich Maria Remarque. Other top novels and national magazine stories now in preparation include “The Night Runner,” “Maracaibo,” “Tammy Out of Time,” “Miss Pettigrew Lives For A Day,” “And No One Answered,” “The White King,” “New Heaven, New Earth,” “The Shrinking Man,” “Dead Man Pass,” “Plans of the Mohawk,” “Rim Of The Caprock,” “Mississippi Landing,” “The Galileans,” “Dolly Hessian,” and “The Hid¬ den Heart.” Hit productions from Broadway which will be brought to the screen by the studio include the recently-purchased “Emperor Jones,” “Song of Norway,” and “Teach Me How To Cry.” Biographical pictures scheduled for film¬ ing include “Ataturk,” the story of the Turkish leader, Kemal Ataturk; “Battle Hymn,” based on the heroic Korean ex¬ ploits of Col. Dean Hess; “The Bill Robin¬ son Story,” and “The Charles Russell Story,” the great cowboy painter. Other outstanding literary properties scheduled for production during the year include James M. Cain’s original, “The Unfinished Symphony,” which will star Jane Wyman and Rossano Brazzi, and “Kelly and Me,” which will star Van Johnson. Top U-I Executives Optimistic, Hail Progress Hollywood — Dynamic optimism, tem¬ pered by the challenge of the oppor¬ tunity which lies in the future course of Universal-International, was vigorously enunciated before the sales executive con¬ ference by the top executives of the com¬ pany, Milton R. Rackmill, president, N. J. Blumberg, chairman of the board, and Alfred E. Daff, executive vice-president. “We are still growing up,” declared Daff, “and the record-breaking march of ours during these past five, soaring years will never stop — from my point of view — as long as our thinking and efforts are directed along the line that we still have a long way to go. Our production policy, like our sales policy, continues to be flex¬ ible enough to seize opportunities as they present themselves and courageous enough to plan into the future with the firm con¬ viction that the driving force behind all our efforts is progress. Our exhibitor friends respect us today. They know they can depend upon us for a steady flow of quality product that will bring dollars to their box offices. And they are not going to be disappointed.” Rackmil stated, “To feel confident that 1956 will be our biggest year yet, we have only to look at some of the truly fine pictures now being prepared for release plus other equally important pictures now in the blueprint stages on the planning boards. ‘The Benny Goodman Story’ I am sure will be a very worthy successor to ‘The Glenn Miller Story,’ our all-time top box office hit. ‘Away All Boats,’ the big¬ gest and most ambitious picture in this company’s history, is certain to be among the industry’s 1956 champions. Because of our past success, U-I now is in a position to be able to purchase the best literary properties, cast them with the most im¬ portant name personalities, and bring them to the screen through producers, directors, writers, and technicians who are tops in their respective fields.” Blupaberg said, “In order to continue growing we must make pictures designed for the widest possible mass appeal and we must work hand in hand with the world’s exhibitors. These two things have been the keynote of our success in recent years and we intend to make them the keynote of our future success.” Lombardo Quits IFE Rome — Dr. Goffredo Lombardo, recently named IFE president to succeed Dr. Renato Gaulino, has resigned his appoint¬ ment. Lombardo is the owner of Titanus Films, a producing and distributing company. Universal-International top executives Milton R. Rackmil, president; N. J. Blumberg, board chairman; and Alfred E. Daff, executive vice-president. last week expressed great optimism in the future course of the company when addressing the sales executive conference held at the Hollywood studio. December 14, 19SS .Mr. Exhibit" greatest group of powered picture* m ^“'''*'’*“'c''u2rel‘'e»*" 12 eo“**‘|. selected each spec . the Charle* J- r P*^ “ J Drive . A"”“iaco»P''‘' ?«»■•“"***( product for ''*^®Voftf'*’‘'‘*'»i' all tyP‘* of *ere'"’- Auu-** .olete for Jltype* ^the ■ f’' ?■}'■. ■- : i ’-'^V The ro-";; ;’ Apr.' // tA Again we invite Exhibitors everywhere to participate ... and LOOK FORWARD c * % 1 w„h TOMMY RAIL- EDNA SKINNER - JIMMY BOYD • COUSIN EMMY -THE MIDWESTERNERS THE STARS OF AV/. LABLE FOR THE CHARLES J. FELDMAI REUNITED IN ANOTHER GREAT MOTION PICTURE ! STARRING GENE KRUPAfe^LIONEL HAMPTON BEN POLLACK TEDDY WILSON ^EDWARD “KID” DRY and'GUEST STARS^^ HARRY JAMES f^MARTHA TILTON ^^ZIGGY ELMAN &OodhuMiy NNUAL DRtVE JANUARY 1 TO APRIL 28, 1956 print hnT6oi^ CO-STARRING WILLIAM CAMPBELL JOHN MclNTIRE STANWYCK- MJJURRAY BARBARA FRED JOAN BENNEH Si'* meet in the da-ngerous years of Rfe! •Aac’i.s- W r% PAT CROWLEY CO-STARRING MOTION PICTURE EXHIBITOR 19 Gould Heads Ad Dept. For United Artists Gould New York — Joseph Gould has been appointed advertising manager of United Artists, it was announced last week by vice-president Max E. Youngstein. He re¬ places Roger H. Lewis, who has been elevated to national director of adver¬ tising, publicity, and exploitation for UA. Gould, who has been executive assistant to Seymour Poe, vice- president, IFE Releas¬ ing Corporation, takes over his new post on Dec. 19. The appointment is a further move in the expansion and reor¬ ganization of United Artists’ advertising publicity and exploi¬ tation departments. The changes have been necessitated by a substantial increase in the company’s global promotion activities and its pro¬ gram of outstanding product for the com¬ ing year, which ranks as the most impor¬ tant in UA’s histroy. Gould entered the motion picture in¬ dustry in 1940 with United Artists. After working in the pressbook department, he handled promotions. In 1942, he joined the United States Infantry and served during World War II as an officer attached to the Office of Strategic Services and the Office of Military Government in Germany. Discharged in 1946 with the rank of Captain, he rejoined UA’s pro¬ motion department. In 1949, he moved to 20th-Fox, where he was copy chief and later assistant advertising manager. Gould was associated with Joseph Burstyn, Inc., as advertising manager, and servevd as advertising and promotion manager for Louis De Rochemont, handling the cam¬ paign for “Martin Luther.” UATC Reelects Board New York — Directors of the United Art¬ ists Theatre Circuit, Inc., were reelected last week at the annual stockholders’ meeting held in Baltimore, Md. George P. Skouras, president, reported an improvement in the earnings as a re¬ sult of the installation of equipment cap¬ able of handling the new methods of projection. Skouras expressed the hope that further gains would accrue from the increased availability of pictures in the Todd-AO process. Stockholders elected are Charles Allen. Benjamin Buttenwieser, A. H. Frish, James M. Landis, Douglas M. Moffat, Bertram S. Nayfack, Edward H. Rowley, Joseph M. Schenck, Joseph M. Seider, Milton Shubert, George P. Skouras, George Textor, William C. Weisman, and Raymond V. Wemple. Entertainment Unit May Disband Hollywood — It was reported last week that the Hollywood Coordinating Commit¬ tee may terminate its activities after the first of the year because the financial support of the Motion Picture Association and the Screen Actors Guild is consid¬ ered unlikely in the next twelve months. The group has arranged talent for benefit and service men’s shows. Krim Sees World Cross Next Year Of $65,000,000 From Top Films At a recent AMPA luncheon in New York, ten¬ dered in honor of his first independent film pro¬ duction for UA release, "Man With The Gun," Samuel Goldwyn, Jr., left, chatted with toast¬ master Harry Brandt, center, president, Brandt Theatres, and M. E. Youngstein, vice-president, U.A, Phila. Variety Honors Blanc, D. A.-Elect Philadelphia — The testimonial luncheon held by Variety Club, Tent 13, last week in the ballroom of the Bellevue-Stratford Hotel, in honor of District Attorney-elect Victor H. Blanc, a former chief barker, a “fixer,” and vice-president of the Tent’s summer camp for underprivileged chil¬ dren, proved to be one of the most out¬ standing affairs of its kind in local in¬ dustry history, with nearly 800 in attend¬ ance. Louis Goffman, former chief barker, was toastmaster. On the dais were Samuel Dash, present district attorney; James H. Tate, president. City CouncU; Congressman William J. Green; Albert M. Greenfield, “Mr. Phila¬ delphia”; Abraham L. Freedman, City Solicitor; Ralph W. Pries, VC international representative; James P. Clark, Highway Express Lines; Jay Emanuel, publisher. Motion Picture Exhibitor; Robert C. Duffy, Register of Wills; Leo J. Ober- mayer, president. Board of Education; Edward Emanuel, VCI property master; Maxwell Gillis, Tent 13 new chief barker; Leo Posel, president. Tent 13’s camp; and many others. Among the speakers were Richardson Dilworth, Mayor-elect, and Leo Beresin, who spoke as former international chief barker. "Oscar'^ Amendments Urged Hollywood — A proposal to amend the voting rules for the Academy Awards, with the object of preventing unfairness, was made last week by Ronald Reagan, who pointed out that a star might lose a nomination because he was named for two different roles, and that awards for supporting roles often go to persons who really are stars. With so many actors working on a free-lance basis today, Reagan further noted, studios are not able to push one performance for a player over another performance for the same company. New York — In one of his periodic prog¬ ress reports to the trade. United Artists president Arthur Krim announced at a press conference last week that 1955 has been a good year for his company and that by the time the end of the year rolls around, some 55 million dollars gross would have been realized by UA on a world -wide basis. This compares with 44 millions in 1954. What’s more, in view of the films in production, completed, or con¬ tracted for release in 1956, next year should see the gross figure upped to 65 millions. Krim attributed the progression of the rate of increase not to the number of films released by the company, since that number hasn’t varied from the three or four monthly, but rather to the better quality of the releases. Canada and the U. S. will accoimt for $32,500,000, the for¬ eign operations for $21,500,000, with one million from miscellaneous sources. Inci¬ dentally, when the present management first took over in 1951, the world gross amoimted to 18 millions; in 1952 that fig¬ ure was 28 millions; 1953 saw 36 millions; and 1954 realized 44 millions. A portion of this year’s success was credited to “Vera Cruz” and “Not As A Stranger,” which are expected to gross about 10 million dollars apiece. The future will see an even greater upgrading of quality in the company’s bigger or “block¬ buster” releases. As for the future, Krim opined, a pat¬ tern is emerging which gives optimistic reflection for the future of the industry and the company. Big pictures are in the works the world over, and more than 100 projects are on the workboards or in the active processing right now. Another healthy indication of the trend of the business is that more and bigger talents are coming into our industry, which proves we are on the ascent rather than the descent, Krim said. UA has a responsibility, said Krim, in that while not creators but rather cata¬ lysts, it does represent the exhibitors in trying to maintain a happy balance in release so that there is ever a proper proportion of entertainment on the mar¬ ket. All of the company projects take money and UA, said he, has been financing all of the activity to the limit of its ca¬ pacity. Krim reported that the top management group has not taken any special monies for itself, and their salaries are the same as they were in 1951. Instead, all has been returned into production projects. Exhibi¬ tors were advised that when they pay a UA film rental, that sum goes back into the making of more and better product. Krim hoped the next five years would be as progressive as the past five have been. He estimated that about 40 millions has been invested in production for the pro¬ gram that will be released over the next eight to 10 months, with most of the pic¬ tures being financed by UA. Basically, the next 12 months should see a minimum of three pix released every four weeks, with others being added. December 14, 1955 20 MOTION PICTURE EXHIBITOR Niyers Renem Attack On Feature Pre-Releases In Answer To Phillips Washington — The highly combustible relations between Paramount and Allied States Association burst into flame again last week when Allied board chairman and general counsel Abram F. Myers made public a letter to Paramount general counsel Louis Phillips in which he takes issue with the latter’s defense of the film company’s “merchandising engagements” for certain motion pictures. Myers’ letter, dated Dec. 1, was a reply to one from Phillips which disputed statements made by Myers at the regional convention of Independent Exhibitors, Inc., of New Eng¬ land at Winchendon, Mass., in October. Myers noted that in an earlier letter to George Weltner, Paramount world-wide sales head, he had said that since present clearances were of such long standing that they might be presumed reasonable, but increases in them as a result of the pre- releasing practice might render them un¬ lawful. Aside from the legal consideration, Myers told Phillips, Paramount’s dismissal of complaints on this score is “astounding” and “disappointing.” Referring to Phillips’ contention that memrchandising engage¬ ments are not a violation of the consent deci'ee, he said that there is no better device to restore the condemned mon¬ opolistic system than such releasing prac¬ tices. Pointing out that the divorced cir¬ cuits are still under the same management as before divestiture, Myers implied that Paramount deliberately selects first-run theatres of the former affiliated circuits for the pre-releases. Increased produc¬ tion costs, he said, do not justify mer¬ chandising engagements because theatre operating costs have increased concomit¬ antly; “What Paramount is doing,” the letter says, “is to curtail its output and concentrate on extended runs at high admission prices in the big city first-runs.” Myers also added, in response to Phillips’ question about Allied’s committment to seek government legislation regulating film rentals, that he does not think it is logical to say that admission prices would be regulated together with film prices. Referring to Phillips’ statement that Paramount refuses to be “straightjacketed,” Myers said that Allied has not proposed any form of regulation or arbitration which Paramount and other distributors do not thrive under in foreign markets. He concluded by saying that the “great pity” is that there should be any need for the measures which Allied has espoused as a last resort to secure relief. The dis¬ crepancy between the soaring earnings of the film companies and the poverty of many independent theatre owners, the dis¬ parity between the majors submitting to regulation abroad and dealing from a position of power in the domestic market, and their “evident purpose” to destroy the independent theatre owner and confine exhibition to city first-runs, convince him, Myers said, that there is “something, wrong which the film companies can and should correct.” Later, Phillips issued a statement that as far as Paramount is concerned, the matter could rest with this exchange of correspondence. ^'The Court Martial Of Billy Mitchell" Otto Preminger has made some very fine pictures. “Billy Mitchell” lops them all. Here is a story that could only be made in democratic America. Gary Cooper, Ralph Bellamy, Charles Bickford, and Rod Steiger all do an outstanding job in a dramatic story that will linger long in the minds of those who see it. The entire industry can well be proud of this outstanding picture. Warner Brothers are to be congratu¬ lated for making it. It is certain to be a boxoffice smash. —JAY EMANUEL. Hospital Benefit Nets $1,500 New York — Receipts of $1,500 dollars from benefit showings recently of three United Artists releases in Singapore will be donated to the Will Rogers Memorial Hospital, it was announced last week by Arnold M. Picker, UA vice-president in charge of foreign distribution. The international charity benefit was arranged by UA with the Shaw Broth¬ ers exhibition group in Singapore and the government there as a tribute to Tony Chok, Singapore branch manager, who was a tuberculosis patient at the Hospital for nine months and was completely cured. Walsh Set For Union Post New York — Richard F. Walsh, presi¬ dent, lATSE, was nominated last week for vice-president, newly-amalgamated American Federation of Labor and Con¬ gress of Industrial Organizations. Walsh is an executive of three special AF of L agencies, Union Label and Service Trade department. Union Labor Life Insurance Company, and Labor’s League for Politi¬ cal Education. In recent years he has represented AF of L as a fraternal delegate. Jack Cohn, executive vice-president, Columbia Pictures, looked on recently as Bernard Gimbel presented a special award of merit, on behalf of New York's Convention and Visiting Bureau, to Harry Foster, producer-director, Columbia's CinemaScope, Technicolor featurette, "Wonders Of Manhattan." Wolfson Asks Short To Finance Arbitration New York — A semi-commercial short film to be shown in theatres across the country was suggested last week by Mitchell Wolfson, Theatre Owners of America finance committee chairman, to raise money to finance the proposed in¬ dustry arbitration system. Wolfson, who was a member of the drafting committee for the arbitration document, said that a short sponsored by a large industrial or¬ ganization, such as General Motors, Chrysler, or General Mills, would raise exhibition’s share of arbitration costs. He added that he assumes the next step on the draft will be its submission to the Department of Justice for approval, but he declined to speculate when this might be done. Concerning the arbitration financing, a problem left open in the first draft com¬ pleted in September, Wolfson said that a number of proposals have been advanced, but that the commercial short was the “most realistic” method for exhibitors. Distribution, which would be committed to match the theatres’ contribution, might use the same method, he added. On other current topics, the TOA exec¬ utive disclosed that the exhibitor organ¬ ization is trying to arrange a film festival in conjunction with its 1956 annual con¬ vention, to be held in New York, stress¬ ing the role such an event would play in promoting publicity and talk about the industry. He added that a TOA committee, composed of Walter Reade, Jr., Samuel Rosen, and Myron Blank, is working with the New York convention bureau on the festival. Bookers Install Officers New York — Installation of the newly- elected officers of the Motion Picture Bookers Club of New York was held last week at a dinner at Tavern-On-The- Green, in Central Park, with Max E. Youngstein, vice-president of United Art¬ ists, acting as toastmaster. The roster of officers for the coming year includes, president. Max Fried, Lig- gett-Florin; first vice-president, Ben Drexler, Brandt Theatres; second vice- president, Sid Klein, Island Theatre Cir¬ cuit; treasurer, James Davidson, U-I; financial secretary, Marvin Friedlander, U-I; recording secretary, Shirley Levy, Warners; trustees, Oscar Lager, Moses Theatres, and Dan Ponticelle, Brandt Theatres; sergeant-at-arms, Ben Levine, Columbia. Elected to the board were Alex Arns- walder, 20th-Fox; Ed Richter, MGM; Harry Margolies, MGM; Fred Mayer, U-I; Selmour Berkowitz, UA; and Sam Ein- horn, Rosenblatt-Welt Theatres. Schultz Heads DuMont New York — David T. Schultz, pioneer electronics executive, last week was elected president and a director, Allen B. DuMont Laboratories, it was announced by retiring president Dr. Allen B. Du¬ Mont, chairman of the board. Schultz will take office on Jan. 3. Cur¬ rently, he is senior vice-president and treasurer, Raytheon Manufacturing Com¬ pany, with which he has been associated for more than 25 years. December 14, 1955 20th CENTURY- FOX PRESENTS THE ULTIMATE IN MOTION PICTURE ENTERTAINMENT! (over iLauiu 5MM PRINTS) K<^S L^j 1 I H K^‘1^ » S 24 MOTION PICTURE EXHIBITOR RKO Realigns Sales Division Organization New York — A revision of RKO’s ex- excutive sales set-up to make for greater concentration in sales and distribution was announced last week by Walter Branson, vice-president in charge of dis¬ tribution. “This new alignment of our home office echelon will create closer co¬ ordination with our sales staff in the field for the handling of the important product which RKO will announce for release shortly,” Branson said. Under the new alignment, RKO’s do¬ mestic organization will be divided into two parts, west and east. The west will be headed by Herbert H. Greenblatt, with the tilte of western sales manager; the east will be handled by Nat Levy, as eastern sales manager. Greenblatt and Levy will have com¬ plete authority and responsibility for every phase of sales and distribution in their respective areas, according to Bran¬ son, to whom both will be directly responsible. Harry Gittleson, who assumes the new post of domestic executive assistant, will serve as personal aide to Branson and will coordinate all phases of domestic distribu¬ tion and administration. M. G. Poller will be home office assistant to Greenblatt, while Levy’s assistant will be Frank Mooney. The eastern area includes the metropoli¬ tan district under Len Gruenberg, New York; the eastern district. Bob Folliard, Philadelphia; east-central district, Morris Lefko, Cleveland; southeastern district, Dave Prince, Atlanta; and the southwest¬ ern district, Ben Cammack, Dallas. The western territory will consist of the midwestern district under Sam Gore- lick, Chicago; the Rocky Mountain district, A1 Kolitz, Denver; western district, Herb MacIntyre, Los Angeles; and Canadian district. Jack Labow, Toronto. The foreign sales organization continues in its same set-up, with Sidney Kramer as foreign sales manager. Meanwhile, in Hollywood, William Dozier, production head, announced the appointment of Douglas Whitney to head the RKO talent and casting department In still another appointment, Wynn Loewenthal joined the RKO foreign pub¬ licity staff, headed by A1 Stern. Stern Heads RKO Publicity New York — Alfred E. F. Stern has been appointed publicity manager for RKO Radio’s foreign operation, in addition to domestic, it was annoimced last week by Perry Lieber, national director. Stern has been manager of domestic publicity for the past two years, and has been with the company for 10 years. RKO’s home office operation under Lieber is now divided among Ben Grimm as advertising manager; A1 Stern as do¬ mestic and foreign publicity manager; and Dave Cantor as exploitation manager. Trinidad Manager Named New York — A. R. Persaud, formerly acting manager, Warners’ office in Trini¬ dad, has been appointed manager of that office, according to an announcement by Wolfe Cohen, president, Warners Inter¬ national. A welcome home was recently accorded Ginger Rogers by Daniel T. O^Shea, president, RKO, upon the star's return to the studio after a nine- year absence, to play the title role in "The First Traveling Saleslady," Arthur Lubin production for RKO release. Intervention Ruling Due New York — A ruling on whether Wilbur Snaper’s Keyport Theatre Company can intervene in the move of Loew’s The¬ atres, a party to the consent decree which has completed its divestiture, to acquire a drive-in near Raritan, N. J., was to be made by the end of last week by Judge Sidney Sugarman in Federal Court. Argu¬ ments were presented by Maurice Silver- man, government attorney, Monroe Stein, Keyport counsel, and S. Hazard Gillespie, Jr., counsel for Loew’s. Dance Tieup Arranged New York — It was announced last week that the Fred Astaire Dance Studios will sponsor throughout the country an essay contest through their 125 or more studios on the topic, “What Dancing Means To Me.” This contest is inspired by “Dance Little Lady,” Trans-Lux Films, and will star simultaneously with the American pre¬ miere of the film Christmas week at Brandt’s Globe. Prizes will be dance scholarships. RKO Will Reinvest Income From TV Sale New York — The production of theatrical films by RKO will be stimulated by some $12 million dollars realized in the deal between General Teleradio, which pur¬ chased the film company during the sum¬ mer from Howard Hughes, and Matty Fox for the RKO film library, it was revealed last fortnight by Thomas F. O’Neil, GT president, who said that the company will put the funds back into the studio. The deal for 750 RKO films was rumored some weeks, and statements from O’Neil and Fox, president. Motion Pictures For Television, indicated that agreement was in the offing. The film library represents the largest number of Hollywood features to date offered to TV and the majority of them were made between 1935 and 1948, with the result that only a minimum number would require clearance from the Screen Actors Guild and the American Federation of Musicians, both of which hold contracts covering TV use of films produced after 1948. General Teleradio would retain the right to utilize the library on its stations in Boston, Hartford, Conn., Los Angeles, Memphis, New York, and West Palm Beach, Fla. First-run rights, including rights to syndication, to 150 of the pic¬ tures also go to GT, but eventually all rights pass to Fox. Meanwhile, William Dozier, RKO pro¬ duction chief, announced that the com¬ pany will make and release between 12 and 15 films next year. He also empha¬ sized that RKO will abide by the Produc¬ tion Code, keeping “Son Of Sinbad” out of release although it might means a loss of $1,000,000. MGM's Englander Dies New York — James Englander, 63, for 31 years associated with the MGM ad¬ vertising department, died last week in Lenox Hill Hospital after an illness. This Was The Week When . Warners slated “Serenade” for an Easter world premiere at Radio City Music Hall, New York. . . . Trans-Lux directors declared a regular annual dividend of 15 cents per share on common stock. . . . Thomas B. Costain’s best-selling novel, “The Tontine,” was acquired for filming by Jules Levey, who will produce it in England. . . . RKO disclosed plans to unveil Howard Hughes’ “The Conquerer” for the benefit of CARE, in Washington’s Keith, late in January. . . . Decca Records directors declared a quarterly dividend of 25 cents a share on common stock, payable Dec. 29 to holders of record Dec. 15. . . . Dominant Pictures acquired theatrical distribution rights to Associated Artists’ “Alias John Preston” and “The Emperor’s Nightingale.” . . . Some 140 New England exhibitors attended Buena Vista luncheon meetings in Boston and New Haven to launch the re-release of Walt Disney’s “Song Of The South.” . . . The world premiere of Columbia’s “The Last Frontier” was held in New York’s Paramount. Technicolor, Inc., directors declared a 25 cent dividend on common stock, payable December 30 to holders of record December 16. . . . United Artists re¬ vealed a holiday booking program of over 300 key dates for Bryna’s “The Indian Fighter.” . . . Jack Ellis, Ellis Films president, announced the acquisition of the conti¬ nental success, “Inside Girls’ Dormitory,” in association with George Chasanas. . . . Brandt’s Globe, New York, announced it would make available special group admission prices for charitable organizations and dance students during the run of Trans -Lux’s “Dance Little Lady.” . . . RKO slated Arthur H. Miner’s “Naked Sea” for a New York premiere Dec. 20 in the Walter Reade Baronet. . . . Republic directors declared a dividend of 25 cents a share on preferred stock, payable Jan. 3 to holders of record Dec. 15. . . . U-I directors declared a quarterly dividend of 25 cents a share, and an extra dividend of 25 cents a share, on common stock, payable Dec. 22 to holders of record Dec. 12. December 14, 1955 Boston, PILGRIM . Buffalo, LAFAYETTE . Philadelphia, STANTON . Cincinnati, RLITH . Cleveland, ALLEN . Pittsburgh, J.P. HARRIS . Washington, D C., METROPOLITAN ft AMBASSADOR . Detroit, PALMS STATE . Kansas City, PARAMOUNT Chicago, ROOSEVELT - Atlanta, PARAMOUNT . Charlotte, CENTER . Memphis, MALCO . Denver, DENVER . Los Angeles, RITZ & VOGUE & WARNER . Portland, ORPHEUM . San Francisco, PARAMOUNT , Albany, PALACE . Seattle, COLISEUM Oklahoma City, CENTER . Salt Lake City, LYRIC . Indianapolis, LOEW . New Haven, POLI . Des Moines, PARAMOUNT Jacksonville, ST. JOHNS . Milwaukee, ALHAMBRA . Minneapolis, GOPHER . Pittsfield, UNION SQUARE . Decatur, AVON Bay City, WASHINGTON. Mankato, TOWN. pt. Worth, PALACE . pi Paso, STATE . Danville, Va., RIALTO . Watertown, TOWN Amarillo, STATE . York, CAPITOL . Lancaster, GRAND . Springfield, Mass., BIJOU . Toledo, RIVOLI . jyler, TYLER . sioux City, HOLLYWOOD . Lowell, KLITH . Trenton, CAPITOL . Baltimore, STANLEY . Hot Springs, MALCO . Jefferson City, STATE St. Joseph, ELECTRIC . Rochester, LAWLER . Bridgeport, HIWAY & BEVERLY . Wichita Falls, STATE . Santa Fe, SANTA FE Harrisburg, COLONIAL . Lebanon, STATE . Quilna, LIMA . Fargo, TOWNE . Tucson, PARAMOUNT . Billings, BABCOCK Great Falls, LIBERTY . Butte, RIALTO . Pasadena, HASTINGS ORIVE-IN . Little Rock, CENTER . Waterbury, STATE . Charle^ ton, VIRGINIA . Grand Junction, MESA . Greeley, CHIEF . Marion, OHIO . Cedar Rapids, STATE . Waterloo, WATERLOO Fort Smith, MALCO . Jackson, MALCO . Owensboro, MALCO . Johnstown, EMBASSY . La Mirada, LA MIRADA 01 . Wichita, ORPHEUM . Utica, OLYMPIC . Portsmouth, LEROY . Lexington, BEN ALI . Newark, Ohio, NEW ARCADE . Springfield, Ohio, STATE . Chillicothe, MAJESTIC . Bluefield, COLONIAL . Grand Rapids, MIDTOWN . Battle Creek, BIJOU . Las Vegas, PALACE . Providence, STRAND . Erie, PLAZA . Morgantown, METROPOLITAN . Medford, HOLLY . Norfolk, NEWPORT & COLLEY . Portsmouth, COMMODORE . Daytona, VICTORY . Youngstown, PALACE . st. Paul, STRAND . Baton Rouge, REX Shreveport, CON . Glendale, CAPITOL . Pasadena, UNITED ARTISTS . Belvedere Gardens, UNITED ARTISTS . Danbury, PALACE . Hartford, E. M. LOEW . Brooklyn, POX . Bradford, SHEA . Wheeling, CAPITOL . Manchester, STRAND . Canton, PALACE . Hutchinson, FOX . Waterbury, STATE . Lincoln, STATE . Sioux Falls, EGYPTIAN . Frederick, CITY OPERA HOUSE Hagerstown, HENRY . Augusta, MILLER . Nashville, VENDOME . Danville, TIMES . Middletown, PARAMOUNT . Hamilton, PARAMOUNT . Zanesville, LIBERTY . Columbus, BROAD . Stubenville, PARAMOUNT . Massillon, WESLIN . Warren, HARRIS . Akron, LOEW . Davenport, ESQUIRE . Beaumont, LIBERTY . Riverside, DEANZA . Sheboygan, REX . Shenandoah, CAPITOL . Sharon, LIBERTY . McKeesport, LIBERTY . Pocatello, CREST . Paducah, COLUMBIA . Springfield, 111., SENATE Bloomington, CASTLE . Schenectady, PLAZA . Lawrence, WARNER . Jamestown, SHEA . Ann Arbor, MICHIGAN . pt, Arthur, SABINE . Marion, PARAMOUNT . Phoenix, RIALTO . Alexandria, lOT . Lawton, RITZ . Allentown, COLONIAL . Hudson, COMMUNITY . Rome, CAPITOL . Jroy, PROCTOR . Eugene. HEILIG . Stockton, ESQUIRE . Jersey City, STANLEY . Newark, N.J., BRANFORD . Topeka, JAYHAWK . Fresno, WARNER . Charleston, GARDEN . Greenville, PARIS ANGELA LANSBURY .. WARNER ANDERSON • lEAN PARKER • WALLACE LORD • lOHN EMERt Screen Play by KENNETH GAME! - a SCOTT-BROWN p,oduciion ■ produced by HARRY lOE BROWN • Directed by lOSEPH H. LEWIS Color by Technicolor xa^ide-screen IS PLAYING THE TOP HOOSES OF AMERICA ! 26 MOTION PICTURE EXHIBITOR The International Scene . . Canada Odeon Circuit Names New Officer Slate Toronto — C. R. Salmon was appointed executive vice-president of both The Odeon Theatres (Canada) Ltd. and Odeon Ltd., following a meeting of the directors of the companies. Salmon was elected a director of the Odeon Companies in Feb¬ ruary, 1953, and appointed vice-president in November, 1953. At the same time, the appointment of Frank H. Fisher as vice — president of both companies in charge of theatre oper¬ ations was made official. A well-known motion-picture executive, Fisher joined the Odeon Circuit in 1944 as chief buyer and was later appointed western division manager. In 1947 he was made general manager of the distribution company handling J. Arthur Rank Films in Canada. In September, 1954, he was made a direc¬ tor of the Odeon Theatres (Canada), Ltd., which two companies operate the Odeon Circuit in Canada. Frank Vaughan, Canadian general sales manager for JARO, the film distributing section of the Rank organization in Canada, although not officially confirmed by the board of that company, has as¬ sumed active direction of the film com¬ pany, succeeding Fisher. Vaughan began in the industry with the Allens in Famous Players Film Service in 1917 in Calgary, returning to that com¬ pany at the end of World War I, first as booker and salesman in Calgary and then as Winnipeg manager. He then joined Fox, then went to First National, then to Edu¬ cational Films. He joined Universal Pic¬ tures, becoming district manager, after Empire-Universal was formed to handle Universal, Republic, and British product. After a period in the RCAF in World War II, he rejoined E-U as assistant gen¬ eral manager and Toronto branch man¬ ager. In September, 1949, he assumed the position of general sales manager for Canada for JARO. Canadian Comment Bingo, long a foe of the Canadian the¬ atre industry, may be the subject of a police probe in Vancouver, where an alderman describing “big business” bingo, said it was run by people in it for what they can make. He mentioned the sum of two and three million dollars. Theatres all across Canada have been the unhappy opponents of bingo, because it dents at¬ tendance as well as being illegal under the Criminal Code. Various local theatre organizations are studying plans to attack the issue of bingo in various municipali¬ ties across the nation. Although the membership had been in¬ formed there had been considerable dis¬ cussion of the matter at the national meetings of the exhibitors in Toronto, the Alberta Theatres Association passed a resolution at its annual meeting in Ed¬ monton asking for film rental relief. The resolution asked consideration be given Lacy W. Kastner, president, Columbia Interna* tional, is seen with Juzaburo Yoshioka, president, Tokyo Theatre, a key first-run house, with Fer¬ nando Rodriguez, Columbia's Japanese general manager, and Michael M. Bergher, Columbia's vice-president and Far East supervisor, during a sales meeting of the company's Japan firm. the exhibitors to the ability of the indi¬ vidual theatre to pay. A. W. Shackleford was reelected presdent, while D. Miller, Taber, and W. H. Wilson, Edmonton, were named vice-presidents. Changes in the personnel of the sales staff of 20th-Fox were announced by Peter Meyers, general manager. Gordon Walker Lightstone was made manager of the Vancouver branch, while Dawson Exley will assume managerial charge of the Saint John branch on the retirement of Reg March, who has been 20th-Fox’s Saint John manager since Sept. 11, 1922. Robert L. Stern was appointed salesman in the Toronto branch, effective Nov. 21. CINE CHATTER: Top prizes in the “Blitz For Fitz” Contest in the ninth week, being conducted by Famous Play¬ ers, include Ivan Ackery, Orpheum, Van¬ couver; Dick Letts, Strand, Vancouver; and Dick Jones of the Royal, Victoria, splitting with Eddie Marshall, Capitol. The west took over the week’s top prizes. . . . Manager with his brother Colin J. Danson, Strand, Sussex, N.B., William Thomas Danson, 37, died at his home after an illness of several months. . . . City of Montreal has given preliminary ap¬ proval to the CBC to erect a new TV studio and office building, five to 12 stories His Holiness Pope Pius XII recently granted a private audience to Republic president Herbert J. Yates, Mrs. Yates, and her mother, during their visit to Rome while on an overseas trip. Co-Production Deal Set By Columbia New York — Columbia International i.s working on a $12,000,000 co-production deal over two years involving 60 foreign language films and 21 British entries, it was announced last week by Lacy Kast¬ ner, president, Columbia International Company. Kastner revealed that his com¬ pany will advance 30 to 60 per cent of production cost to individual producers and will distribute the completed products in nations throughout the world. A breakdown of the 81 films has it that nine will be French made, of which five already have been completed; 10 German - made, with eight completed; four Italian films completed, with six slated to go into production; four Brazilian films, with three already completed; two Chilean-made en¬ tries, one already completed and one in production; 11 completed Mexican films, and 10 entries from Mexico scheduled to be produced; two Philippine entries, both already released; two Australian films, one already released and one scheduled for production; and 21 British-made entries, with six almost completed. Although the films will be made pri¬ marily for foreign exhibition, if possible they will also have United States book¬ ings. Edward Kingsley has been signed tr head a unit for any possible domestic dis¬ tribution. Where a film has been refused a Code-seal, it will not be handled do¬ mestically by the Columbia organization. In these cases, the producer of the film is free to make a domestic distribution agreement with any party he desires. Kastner also announced that Columbia received 46 per cent of its world-wide gross from its forerign market, this for the last fiscal year ending June 30. He also stated that foreign distribution costs have been reduced and Kastner attributed this primarily to an ever-widening for¬ eign market. Kastner pointed out that, in his opinion, the foreign market is more receptive to Hollywood-made films than to films pro¬ duced by individual foreign countries. He described the Hollywood product as be¬ ing best from an international point of view, and the only one universally accepted. high, close to its present headquarters. . . Industryites noted with sadness the passing of Charlie Weiner, onetime Can¬ adian general manager, Selznick Releas¬ ing Organization in Canada, from July, 1947, until it dropped its Canadian sales structure. . . . Tom McKnight, manager, Patricia, London, ran a Yo-Yo contest to attract the kids. . . . Assisting K. V. Cooper, director of public relations and advertising. Associated Screen News, Ltd., is Ted M. Abrams, who until recently was director of promotion for Marconi’s radio station, CECF, Montreal. . . . Con¬ struction news includes the soon to be opened Paramount, Red Deer, Alta., by J. Purnell and Sons, Famous Players aflSliate. Also underway is the Pudar Brothers’ theatre in Sangudo, Alta., the first in the community. Plans for a new 444-seat house in High Prairie, Alta., have been made by George Watson, owner of the town’s 125-Roxy. — Harry Allen, Jr. December 14, 1955 MOTION PICTURE EXHIBITOR 27 KonecofF {Continued from page 7) STAR DEPARTMENT: We received a note the other day that it might be nice to have breakfast and talk a bit with Gordon MacRae, star of 20th Century - Fox’s forthcoming “Carousel,” the first 55mm., CinemaScope production. We agreed and when we got to the hotel, we found him not only ready and wait¬ ing, but also witty, charming, and hungry, a unique combination. The star of the film, who never met Zanuck but who would one day like to, is free lancing, although he has been offered a picture a year deal by 20th. The conversation rambled hither and yon and from our coffee-stained notes we make out the following: The film will run two hours and 15 minutes ... as for filming, he found no trouble technically in the making of “Oklahoma” in Todd-AO, in which he also stars, but there was a mite of trouble at the start with 55mm. ... he thought there ought to be more close-ups in the wide screen processes as they emphasize the strong story points. . . . 55mm. is really beautiful and is the an¬ swer to many problems. . . . Todd-AO will always be a specialized process, and it’s here to stay. It’s a little cumbersome but it gives the audience a sense of participa¬ tion. . . . Darryl Zanuck is one of the finest producers. ... A number of musi¬ cal scenes were shot out of doors in Maine, which may start a new trend since costs are shaved quite a bit. . . . He’ll be happy to promote the film anywhere, anytime, as long as 20th-Fox pays him. ... He heard the film cost over five mil¬ lions and he thought it would win an award next year. . . . He may do several TV spectaculars in the future and he is also talking about a Broadway show. As regards the media of movies and TV, he thought they complement each other. MacRae tells how he was summoned on short notice to report for work in “Carrou¬ sel,” but he had a date to play Atlantic City. In order to get out of the booking, he arranged with his buddy, Eddie Fisher, to take over in his stead and then called Atlantic City figuring they would be joy¬ ous over the switch. Back came the word “Nix, we want you.” He had a deuce of a time getting out and Fisher in. More coffee, waiter, please. THE METROPOLITAN SCENE: Tying in with the release of “The Rains Of Ranchipur,” the New American Library, original publishers of “The Rains Came,” is issuing a new popular-priced edition of Louis Bromfield’s international best seller with appropriate tie-ups, plugs, illustra¬ tions, etc. A half-million have been printed initially with a full scale promo¬ tion campaign in the works in department stores, bookshops, etc. . . . Wynn Lowen- thal, former Film Daily staffer, has our best wishes in his new spot in the RKO foreign publicity department under A1 Stem. A nice chap. . . . Okay pressbooks out on “All That Heaven Allows,” “Man With The Gun,” “The Deep Blue Sea,” “The Big Knife,’” “The View From Pom- pey’s Head.” ... A full house showed up at the Victoria for an invitational screen¬ ing of Otto Preminger’s UA release, “Man With The Golden Arm.” The Tip-Off On Business (The Tip-Off On Business is a record of how pictures are grossing in various parts of the country. The rating given the pictures (see key) is a cross section of reports received from the field, and presents a summary of various types of runs. Inasmuch as the rating given cannot constitute the business of each individual engagement, an attempt is made to present a general average. By studying the ratings, which are constantly kept up-to-date, exhibitors may guide themselves in their buying and booking. — Editor) KEY TO "THE LITTLE MEN" RATINGS: (DECEMBER 14) ^ Registering grosses in the highest brackets. Q Just fair, nothing out of the ordinary, average. AAX olthough not breaking down the walls. ^ Disappointing, below what was expected.. TO CATCH A THIEF (Paramount) GUYS AND DOLLS (Goldwyn-MGM) AA QUEEN BEE (Columbia) THE DESPERATE HOURS (Paramount) MY SISTER EILEEN (Columbia) TRIAL (MGM) SINCERELY YOURS (Warnors) TARANTULA (U-l) RUNNING WILD (U-l) QUENTIN DURWARD (MGM) A THE GIRL IN THE RED VELVET SWING (20th-Fox) REBEL WITHOUT A CAUSE (Warners) AAAA THE TENDER TRAP fT? 1111 (msm, bAAAA THE AFRICAN LION HG (Buena Vista) AA THE VANISHING AMERICAN fO 1 1 (Republic) IK GOOD MORNING, MISS DOVePO 1 I (20th-Fox) ■ AA 1 DIED A THOUSAND TIMES (Warners) Mjl AA THE BIG KNIFE [T1 1 1 erating from a heart attack. . . . Eight pieces of fire apparatus and more than 100 fire fighters fought a three-alarm blaze that raged out of control for an hour during the height of Buffalo’s worst storm this December 14, 1955 UA WELCOMES FRANK r\Mzr^ i( ■■■ ■ ■ The hottest thing in show business' todg/jTl’i^^ • ■ \ ■ V .'►o,-- to its roster of producing | and acting taient as he starts his first independent production... a iusty, actionfui western drama JOHNNY CONCHO' * Currently in more demand than any other performer! A rating that stands second 34 MOTION PICTURE EXHIBITOR Catholic Youths Vote ''Rebel” Film Of Month Buffalo — Warners’ “Rebel Without A Cause’’ was chosen Picture of the Month for November by the Scholastic League of Decency. The selection of the picture of the month is the latest project of the League, it wa sannounced by president Edward Mattar. At the November monthly meeting, delegates from Catholic high schools throughout the Diocese of Buffalo voted in this new method of publicizing quality pictures. One picture will be chosen from those shown in the downtown Buffalo theatres during the month and one from che Niagara Falls, N. Y., area. Pictures chosen will be “highly endowed by the Scholastic League and all members will be en¬ couraged to view it, and thus encourage the showing of better pictures in the Buffalo area.” Delegates also set up certain standards for the film’s selection. The film chosen must be a Legion of Decency Class A pic¬ ture, and the second feature, if there is one, must also be Class A. The picture must be morally suitable and should demonstrate high caliber in plot, drama¬ tization, and dramatic interpretation. winter, causing about $125,000 damage to the building housing the Basil Varsity. . . . Area barkers enjoyed the annual Monte Carlo Night of the Variety Club, when those attended especially relished the food specials served by Tent 7’s famous chef, Clint. Charlotte Columbia will occupy its new home at 226 South Church Street after the first of the year, R. J. Ingram, district manager, said. Ingram came here from his Atlanta headquarters to inspect the new building, which will be unique in film exchange construction here. . . . The Local B-33 Exchange Employes held their regular monthly meeting at headquarters, accord¬ ing to Rosalind Hutton, business agent. They planned a Christmas party for the members. . . . Public service recognition of Charlotte citizens given by the Variety Club at the luncheon last week went to Mayor Von Every, who is also president, Lance Packing Company. He was desig¬ nated “King For A Day” and given spe¬ cial honors. . . . Screen Guild head inspec¬ tress Tilley Little is on a leave of absence due to the serious illness of her husband. . . . Byron A. Slaughter, Paramount salesman, was inducted into the 100 Per Cent Club. . . . Film Row was saddened by the passing of Mrs. B. McClure, Na¬ tional Screen Service. . . . R. Glen Davis, former Louisburg, N. C., exhibitor, has returned to North Carolina after several years in Florida and has re-entered the industry. In association with Howell The¬ atres, Inc., Smithfield, N. C., he has bought the Colonial and Tar, Tarboro, N. C., from C. A. Dandelake, president. North and South Carolina Theatre Own¬ ers Association, who is moving to Florida to become vice-president, Makelim Pro¬ ductions. Chicago Movie attendance in November dropped off slightly from that month a year ago, according to city tax collectins. The take An old gag, but still good, was the recent dress¬ ing in western garb of the staff of the Albemarle Road Drive-In, Charlotte, N. C., to exploit the engagement of Republic's "A Man Alone." in November was $94,028; in 1954, it was $96,347. All amusements were similarly affected. This November the taxes totaled $164,207, and for that month a year ago, $183,543. . . . Mr. and Mrs. Ray Gardner bought the Strand, Paoli, Ind., from Mr. and Mrs. F. W. Brauer. . . . The influx of foreign films continues to play an impor¬ tant part in those examined by the police censor board. Of the 88 pictures scanned by the board in November, 19 were from abroad. Total footage was 484,000 feet. Two domestic and two foreign films were labeled for adults. There were no rejects nor cuts. . . . Kerasotes Brothers refurb¬ ished their Mode, Onargo, Ill. . . . Jack Garber, who had been with the Balaban and Katz press staff for 14 years, re¬ signed to take a new post with the Allied Artists studio. Garber had several ill¬ nesses in the past few years and is count¬ ing on California climate to prevent re- currances. . . . Foster M. Blake, western division manager, U-I, will conduct a sales meeting at the Blackstone Hotel, Dec. 19-20. In addition to local sales personnel, representatives from Indianapolis, Mil¬ waukee, Minneapolis, and other points will attend. Balaban and Katz is providing dressing rooms for Salvation Army women doing Yule cllections. . . . The Cooper, Terre Haute, Ind., announced city election re¬ turns to patrons. . . . Mrs. Minnie Lewis planned to reopen the Ashland, Ashland, Ill., closed since last April. . . . The Zieg- ITOO Members Warned On ''Sensational^' Advertising COLUMBUS, O.— Members of In- dependent Theatre Owners of Ohio were warned by the ITO board of directors to be careful of their adver¬ tising in the wake of complaints about “sensational and pornographic” adver¬ tising. Henry Kondrat, state deputy, Knights of Columbus, has been ob¬ jecting to such advertising in speeches throughout the state. “We have seen some examples of advertising on pictures which were not objectionable,” said Robert Wile, ITO secretary, “but which would seem to indicate that they were something which they decidedly were not. Don’t use pressbook advertising willy-nilly, but think of the reaction of people in your community who read the news¬ papers and think of the movies as a place of family entertainment.” Drive-In Manager Hit With "Teaserama" Fine Lorain, O. — Richard Kline, manager, Lorain Drive-In, was fined $500 and costs on a guilty plea before Judge LeRoy Kelly in Lorain Municipal Court, for “ex¬ hibiting a motion picture that tends to corrupt morals.” Kline was charged with showing a burlesque feature, “Teaserama.” Second charge, possesssion of “obscene” film, was dropped. Kline changed his original innocent plea to guilty to avoid any further publicity, said Austin O’Toole, his attorney. Kline was sentenced under the old Ohio law forbidding showing obscene films without regard to the age of members of the audi¬ ence. City Prosecutor Ray Miraldi orig¬ inally arrested Kline under the new Ohio law, which provivdes stiffer penalties and specifically forbids showing such films to minors. Miraldi changed the charge when it was found that the new law had not gone into effect at the time of the arrest, Maximum fine for that violation imder the new law is $1000 or six months in jail. The second charge, under the new law, was dropped because Judge Kelly said that the 600 feet of film found in Kline’s possession had been voluntarily clipped from the feature and he would be punishing Kline for “censoring” his own film. “It was unfortunate that a new man in the community, who probably had nothing to do with booking the film, should have been prosecuted,” said Mir¬ aldi. Kline moved ,here recently from Pittsburgh. feld, art house, was taken over by Rich¬ ard Davis from Ilya Lopert on a 10-year lease, with options. French pictures will predominate in the future at the house, which will suffer no product shortage since Davis owns United Motion Picture Organization, which has acquired many outstanding French films for distribution in the U. S. Davis owns the Fine Arts, New York, and is forming a holding com¬ pany with the object of acquiring other theatres. . . . Carl Stewart recently opened as owner, the Starlight Drive-In, Bloom¬ ington, Ind. . . . Guy and Vi Coats re¬ opened the Rainbow, Glasford, Ill., after improvements. . . . Motion Picture Union ranks were depleted by the death of two veteran projectionists. George H. Meissner, 62, succumbed to a heart attack in his home after a double shift at the Hyde Park, and Joseph E. Russell, 66, whose last assignment was at the Bugg, also died of a heart ailment. Cincinnati The Shubert interests may sell their local houses, the Cox and Schubert, in line with a reported consent decree with the Department of Justice, calling for disposal of a large portion of the Schubert holdings. . . . William A. Meier, Paramount branch manager, and Milton Gurian, Allied Artists branch manager, attended the reopening by Chrisc Velas of the Co¬ lumbia, Portsmouth, O. . . . Film Row folks were saddened by the recent deaths of Mrs. Carrie Law, 75, wife of J. Ray Law, manager. Town Hall, Lebanon, O.; William A. Keyes, 76, owner, Victory, Dayton, O., known as “Mr. Theatre” in that city; and William T. Cain, Jr., Louisa, Ky., exhibitor. . . . Frank Collins, general December 14, 1955 MOTION PICTURE EXHIBITOR 35 manager, Chakeras Circuit, Springfield, O.. was among 92 graduates of a special three-month administrative course for young executives at Harvard University. Upon his return in early December, Phil Chakeras, president, left with his wife for their winter home at Miami Beach, Fla. . . . Rube Shor, president, S and S Amusement Company, acquired the Greenbrier, Charleston, W. Va., as of Jan. 1 from J. C. Shanklin. . . . Sam Sherman, U-I office manager who resigned recently, has reconsidered and withdrawn his resig¬ nation. . . . Sam Weiss, 20th-Fox sales¬ man, Columbus, O., and his wife were recuperating from injuries sustained in a traffic accident near their home. ... Wil¬ liam Brower, formerly with U-I, Atlanta, is now U-I salesman in Columbus, O. . . Local Warners employes have their an¬ nual Christmas party Dec. 19 in Hotel Arms. COLUMBUS, O., NEWS— Several thou¬ sand youngsters crowded the RKO Palace, RKO Grand, Loew’s Ohio, and Loew’s Broad at the first of three special Christ¬ mas Saturday morning shows held in co¬ operation with the Ohio State Journal and the Columbus Dispatch. Admission was by tickets obtained through free coupons printed in the newspapers. . . . Charles Sugarman, World, closed his run of “I Am A Camera” after seven weeks, one of the longest rrms in recent years at the World. . . . William A. Keyes, 76, known as “Mr. Theatre,” died at his home in Dayton, O. He was owner of the Victory, a house built on the site of the old Vic¬ toria, which he acquired after the 1913 flood. The Victoria was destroyed by fire five years later and Keyes built the Vic¬ tory on the site, opening the new house in 1919. . . . Following resignation of the Independent Theatre Owners of Ohio from COMPO, Ohio exhibitors were advised by Robert Wile, secretary, not to contribute dues to COMPO. Wile said that as it appears that a tax campaign would be advisable in 1957, various sections of the industry could get together late in 1950 and organize for the cause. Cleveland The Audience Awards Poll went over very well at downtown first-run theatres but it was not a success in the neighbor¬ hoods, where only about a dozen houses participated in the balloting. The six major downtown first-run theatres polled abouf 10,000 ballots, almost 70 per cent of the total 15,745 seating capacity of the the¬ atres involved, Loew’s State, Ohio, Still¬ man, RKO Palace, SW Allen, and the Hip¬ podrome. . . . M. B. Horwitz, head, Wash¬ ington Circuit, will make a special appeal to non-moviegoers with specially chosen pictures for selective audiences the week before Christmas at the State, Cuyahoga Falls, O. The experiment is arousing gen¬ eral interest among exhibitors, who have accepted the idea that there is no busi¬ ness during the week before Christmas . . . The Variety Club has revised its former activity of giving baskets of food to needy families at Christmas. To accom¬ plish this, however, the club is seeking financial contributions. Eddie Bergman is in charge of the project, and he urges everyone who can to send a contribution to him at the U-I exchange no later than Dec. 20. . . . “Guys And Dolls” opens Dec. 25 at Loew’s Ohio. . . . S. G. Sturgeon Ohio Town Honored With "Mitcheir^ Premiere _ ZANESVILLE, O. — Governor Frank Lausche of Ohio has proclaimed Dec. 14 as “Zanesville Day” for statewide honoring of the community that has won the world premiere of Warners’ “The Court-Martial Of Billy Mitchell.” Mayor Sherman Johnson has named the same date as “General Billy Mitchell Day.” Zanesville was awarded the gala premiere because it topped all communities in the country in proportional mail sales of Christmas Seals, sponsored by the National Tu¬ berculosis Association. Wisconsin, birthplace of General Mitchell, will be represented by a number of state officials, who will join a distinguished contingent of Hollywood luminaries at the dual pre¬ miere at the Liberty and Weller. ovmer, Smithfield, Smithfield, O., re¬ opened the house last week. . . . Greater Cleveland’s first drive-in to remain open during the winter is doing very well, man¬ ager Ben Hirshberg, East Side, reports. More than 500 cars were counted the first snowy night. . . . Frank Arena, of the Loew organization, is pinchhitting as man¬ ager, Normany Drive-In, Jacksonville, during the resident manager’s vacation. After that. Arena will return to Cleve¬ land until soon after the first of the year, when he will make preparations for the opening of Loew’s Twin Drive-In, Chicago. . . . Dorothy Wellman, daughter of Peter Wellman, owner, Wellman and New Mock, Girard, O., is in Greece visiting relatives. Denver Tom Knight, Riverton, Wyo., theatre owner, was the recipient of the Rotary Club’s “Rotary Service Award” because of the innumerable flights he has made, in his own plane, of the sick and injured, from Riverton and nearby cities to hos¬ pitals where the patient could receive proper treatment. In many instances, Knight is credited with having saved the life of his passenger. . . . Helen Engstrom, formerly of Paramount, Milwaukee, has moved to Denver to be booking secretary. Allied Artists. . . . Bob Adams has sold the Skyline, Rawlins, Wyo., to the Wyo¬ ming Amusement Corporation. . . . Stubby Kaye, of “Guys and Dolls,” was in ap¬ pearing on television and radio in behalf of the opening of the film at the Orpheum, Dec. 23. Ted Galanter, MGM district pub¬ licity manager, was in with Kaye. . . . The winner of the grand prize, a fully- equipped “dream” house, in the local Audience Awards contest was in doubt last week. Ted Sacks, originally an¬ nounced the winner, was later declared disqualified because of a violation of con¬ test rules. The executive committee of the Area Audience Awards Committee was scheduled to meet to consider other names until a winner was certified according to the rules. Des Moines Rudolph G. Faulds, 63, co-owner, Des Moines Theater Supply Company, died of cancer in a Des Moines hospital. He had been ill for some time. He is survived by his widow and two sisters. . . . Frank Rubel has been re-elected chief barker. Variety Club. Charles lies was elected Speeches At Minimum During Drive-In Meet Cincinnati — A minimum of speeches and a maximum of participation by the delegates will be the theme of the 1953 National Allied drive-in convention, Cleveland, the national advisory committee decided at its meeting here. Tentatively, the convention will open with a luncheon on Feb. 21, with Governor Frank J. Lausche and Mayor Anthony Celebrezze being invited to welcome the convention¬ eers. The first business session will fol¬ low. That evening, all convention dele¬ gates will be taken by bus to Nela Park, General Electric’s research laboratories where, the committee felt, the delegates would be greatly interested in the re¬ search work done on illixmination. On the second day of the convention, the delegates will split into two sessions, ooie devoted to small town drive-ins and the other to big city operations. The cus¬ tomary discussion of film prices will occupy a part of the time with the balance devoted to exploitation. That evening, the delegates will dine in the Cleveland Hotel, where a show will be presented consisting of acts which are available for drive-in bookings. The final day session will again start with a luncheon. A summary of what was discussed in the clinics will be given and AlUed’s Emergency Defense Committee will make a report. It is anticipated that the hearings before the Senate Small Business Subcommittee will have been concluded, and A. F. Myers, Allied’s Gen¬ eral Counsel, will make a report to the convention on the subject. A banquet will conclude the event. Among the subjects discussed by the committee was the matter of registration fees, set at $20.00 for men and $15.00 for women, with registration for all editorial representatives of the trade press. Committee members included Rube Shor, National Allied president; A. F. Myers, chairman of the board; Horace Adams, convention chairman; A. B. Jeff- eris, past drive-in convention chairman; Robert Morrell and Nat Kaplan, Cincin¬ nati; and Robert A. Wile, Columbus, O., executive secretary. Independent Theatre Owners of Ohio. first assistant chief barker, and Carl Olson second assistant chief barker. . . . The Uptown, Creston, la., has been reopened. W. E. Harwood is manager. . . . The Everly, Everly, la, has been closed by owner A. F. Palmquist because of lack of patronage. . . . The Grand, Sheffield, la., has been sold to Walter Friedrichs. . . . Harold Rose has been named salesman. Allied Artists. . . . Frank Shipley held an auction of his State, Lenox, la. Shipley, who built the house in 1939, is planning to retire to the west coast. . . . Harry Lank- horst, theatre operator, Hawarden, la., and a director, lowa-Nebraska Allied, is now mayor of his town. Lankhorst must have been pretty confident of his victory as he was in Chicago attending the National Allied meeting when he was notified of his election. Houston More than 500 persons, most of them old timers, attended the 20th anniversary December 14, 1955 36 MOTION PICTURE EXHIBITOR Variety Sets Telethon For Heart Project New Orleans — Henry G. Plitt, Para¬ mount Gulf vice-president, and president, United Cerebral Palsy Association of Louisiana, as well as chairman of fund raising for Variety Club, announced that the Club will present an 18-hour telethon Dec. 17-18 as its heart project, which will originate from the Municipal Auditorium on WJMR-TV, Channel 20, starting 10 p.m. and continuing through 4 p.m. the next day. Plitt said that he has lined up Charlton Heston as emcee and that there is a possibility that Claudette Colbert will be mistress of ceremonies. Also definitely scheduled to participate is Carol Ohmart. Everyone, including the stars, said Plitt, is donating his services gratis. One- fourth of the funds of the “Share In Health” sales will go to Tulane and Louisi¬ ana State Universities’ medical schools of research, and the rest will go toward a state cerebral palsy project to provide treatment of children and adults in small towns and the establishment of a rehabili¬ tation workshop here for the handicapped. The previous cerebral palsy telethon presented here in 1952 brought the asso¬ ciation close to $80,000. At that time, there were only 65,000 TV sets in the New Orleans area; 160,000 sets equipped with UHF and able to receive Channel 20 are installed now. celebration of the Uptown, operated by Horwitz Theatres. Fred Cannata an¬ nounced that the open house was held with Mrs. Will Horwitz, wife of the late founder, in the lobby welcoming the guests. . . . T. J. Cheney, manager. Trail Drive-In, reports that Jack Farr, owner, has shown so much improvement follow¬ ing his recent heart attack that he is bemg allowed to come to the office for several hours each day. . . . Forest Gamble will devote his full time to the operation of the Jewel. He also was associated with Columbia. ... A constitution and by-laws were adopted by the Houston Theatre Association, which will change its name back to the Houston Independent Theatre Association. Election of new officers for the group was set for Dec. 2 by Lowell Bulpitt, current president. . . . Brigadier General Victor A. Barraco, USMCR, re¬ tired, is planning to hold a special matinee performance at Interstate and independent theatres to boost the “Toys For Tots.” He owns and operates the Bellaire and Roxie. Jacksonville George Krevo, manager. Palace, will have the Jaycees’ Miss Jacksonville con¬ test on his stage for the second straight year the night of Feb. 8, in the first pre¬ liminary of the Miss America contest. . . . Marc Barre, FST accountant, Atlanta, visited the home office here. . . . Harry Botwick, Miami, Fla., and J. L. Cart¬ wright, Daytona Beach, Fla., both FST district supervisors, were also at the home office. . . . B. B. Garner, Lakeland, Fla., head, Talgar Theatres, was here to confer with head booker, Glenn Gryder. . . . Carl Floyd and Bob Daugherty, Floyd circuit executives, were in to call on Joe Thrift. . . . Warners officials calling on John Tomlinson, branch manager, were Benja¬ min Kalmenson, Bernard Goodman, and New Haven Will Rogers Hospital Christmas Salute committeemen and exchange representa¬ tives would appreciate the cooperation of industryites in returning pledges for the Hospital Drive. Signers are, of course, eligible for Will Rogers Hospital aid, if they need it. . . . Dr. Nat DiFVancesco, son of Joe DiFrancesco, Cheshire, Conn., exhibitor, has opened an office on Hun¬ tington Avenue. . . . Ed Lord has enlarged his concession stand at the Outdoor Drive- In. .. . Bebe Tacinelli, Columbia, is re¬ cuperating from recent hospitalization. . . . The former Variety Club headquarters on Orchard Street is now a restaurant. HARTFORD, CONN., NEWS— Maurice Greenberg, owner. Parsons, disclosed plans for a $25,000,000 industrial development in suburban South Windsor, Conn. Bercal Theatres is currently leasing the Parsons from the Greenberg interests. . . . Art Jennings, manager, Manchester Drive-In, Bolton Notch, Conn., has been named relief maager for the Menschell-Calvo- coressci theatres during the winter months. . . . Lovio Dottor, Perakos The¬ atre Associates, handled the State, Jewett City, Conn., during Jack Hoddy’s absence. New Orleans An oil well has been brought in on the Arkansas homestead of Joy N. Houck, president, Joy’s Theatres. . . . R and W Novelty Distributors, headed by Bob and Norma Scrivens, who specialize in promo¬ tion, premiums, and give-aways by the¬ atres have taken possession of their office at 2268 St. Claude Street. . . . Abe Beren- son, president. Allied Theatre Owners of Gulf States, announced that the 1956 an¬ nual convention will be held at the Roosevelt Hotel here, March 12-31. . . . Los Angeles Ernie Silcox was pinch-hitting as relief manager. Temple, one of the Vinnicof houses, while regular manager Jack Hughes vacationed. . . . Mr. and Mrs. Everett Cummings celebrated their 25th wedding anniversary by vacationing in New York. Cummings operates several theatres in the Downey-Norwalk area. . . Carl Young, veteran exhibitor, who re¬ cently joined the Vinnicof circuit as man¬ ager, Strand, suffered a heart attack while in the projection booth and died a short time after. . . . Thorton Sargent, public relations director. National Theatres, was hobbling around with his foot in a cast after breaking a bone. . . Judy Poynter, independent film buyer, returned from a trip to Chicago. . . . Seymour Poe, execu¬ tive vice-president, IFE, and Murray Rainer, general sales manager, checked in from the east for huddles with Alex Coop- erman, western district supervisor. Minneapolis Tom Rayfield, manager, Carib, Miami Beach, Fla., recently rigged up the above street bally for 2Cth-Fox's "The Girl In The Red Velvet Swing." Ollie Williamson, all of New York, and Grover Livingston, Atlanta. . . . The Jack¬ sonville Symphony Orchestra has chosen the Florida for staging a series of morn¬ ing concerts for children of Duval County schools. . . . Latest Florida theatres adapted to CinemaScope are the Colum¬ bia, Lake City; Brooklyn, Perry; Suwan¬ nee, Live Oak; and the Rose, Gainesville. The drive-ins include Brown’s, Ft. Laud¬ erdale; Brevard, Eau Gallie; and Char¬ lotte Harbor, Punta Gorda. . . . Thomas Tidwell, 20th-Fox branch manager, visited every indoor and drive-in in the Miami area with 20th-Fox officials Alex Harri¬ son and Blasmer Johnson, New York, and Harry Ballace, Atlanta. . . . George Cooper, 20th-Fox auditor, is here for a lengthy stay. . . . Audience Awards voting drew thousands of participants here. Business is “still in the doldrums” and grosses are nothing like what they should be this time of the year, according m ]f>.^Harry B. French, president, Minnesota ; TAmusement Company. This is true espe- S cially in the Twin Cities situations in the northern part of the territory, French aid, pointing out that southern Minne¬ sota houses were experiencing nearer normal grosses. French did not elaborate as to what he thought was causing the poor grosses. . . . New officers of Reel- fellows Club, organization of film sales¬ men, are Howard Greenstein, U-I, presi¬ dent; Fred Bunkelman, U-I, vice-presi¬ dent; Mort Eichenberg, United Artists, secretary-treasurer; and Bob Levy, 20th- Fox, sergeant-at-arms. The group is affil¬ iated with the Colosseum of Motion Pic¬ ture Salesmen. . . . Ben Marcus, Columbia midwest district manager, was in, as were Harry Simons, MGM auditor, and Ivan Fuldauer, MGM midwest press represent¬ ative. . . . The Commercial Club, Belgrade, Minn., is reopening the Bell there, and Kenneth Johnson, former owner, will manage the house. The original structure was destroyed by fire. . . . Danny Kaye and Stubby Kaye were visitors. . . . Her¬ bert Buschman, United Artists branch manager, was calling on accounts in the Worthington, Minn., area. ... A special demonstration of 20th-Fox’s new 55mm. CinemaScope process was given last week at the Huron, Huron, S. D., when the Rogers and Hammerstein “Carousel” was screened. Bernie Menschelf Bercal Theatres' Parsons, Hart¬ ford, Conn., recently attracted plenty of atten¬ tion, including that of the police, with the above street bally on RKO's "Tennessee's Partner." December 14, 1955 MOTION PICTURE EXHIBITOR 37 The WOMPI December luncheon meeting is being held today (Dec. 14) at the New Orleans Hotel. Preparations are being made for the annual Christmas party fo: orphaned and handicapped children, to be staged at the Ilmperial, the facilities of which are donated by the Brunets. “Heidi” and “White Mane” will be screened through the courtesy of United Artists branch manager Alex Maillho. . . . Republic branch manager Leo Seicsh- naydre is back in the office after a seige with a back ailment. . . . District sales managers on their round of exchanges here were Rudy Burger, MGM, Washing¬ ton, and Grover Livingston, Warners, Atlanta. Joy’s Theatres reassumed ownership of the 011a, Olla, La., which for the past five or six years was owned and operated by Jack Saunders. Hodges Theatre Sup¬ ply handled the sale of new equipment and will make the installations. . . . The Rio, Kaplan, La., shuttered. It is a unit of the Joy-Oke Theatres. . . . A. J. Brous¬ sard asked Transway to suspend trans¬ portation service to Trail Drive-In, Crow¬ ley, La., for an indefinite period. . . . The city of Mobile, Ala., report on amusement tax collections for the fiscal year ended September 30 show a considerable de¬ crease over the preceding year. . . . Re¬ sponse by theatregoers here to COMPO’s Audience Awards was reported on an upswing after a rather slow start. . . . Operation of the Lobe, Long Beach, Miss., continued without interruption by previ¬ ous owner W. V. Lacy, who reassumed ownership recently. New York Mrs. Dean Gray Edwards, chairman, motion pictures. National Coimcil of Women of the United States, has circu¬ lated among 1,000 executives of the Na¬ tional Covmcil an endorsement of 20th- Fox’s “Good Morning, Miss Dove.” . . . While here for their annual convention, members of the National Council of Teachers Of English were guests of War¬ ners at a series of special showings of “Helen of Troy.” Following the showings, the council members were presented with specially prepared literature on the pro¬ duction. . . . Mayor Robert F. Wagner acted as honorary manager, Astor, for the world premiere of Paramormt’s “The Rose Tattoo.” In his honorary duties, he served as official host for the event, held in con¬ junction with the Actors’ Studio second annual benefit. The premiere was followed by a supper party and an entertainment program at the Sheraton- Astor. . . . James Englander, MGM advertising department, died at Lenox HUl Hospital after a brief illness. He was 63. A former newspaper¬ man, he joined MGM in 1924. He is sur¬ vived by his widow and a son, Alan. . . . Brandon Films, Inc., acquired re-release distribution rights to Jean Cocteau’s “Beauty and the Beast” and Andre Cay- ette’s “Lovers of Verona.” Philadelphia Ted Minsky, booking impressario, Stan¬ ley Warner, put on a show, “Boom And Bust,” for Temple Adath Jeshurun. Be¬ cause of his motion picture experience, the price of admission was raised to $2.50. . . . Tri- States Buying and Booking Serv¬ ice is now handling Garden Drive-In, Hunlock Creek, Pa., whose owner, Ted Cragle, died last week. . . . A1 Frank, Russell V. Downing, center, recently signed a contract for Columbia's "Picnic," and "The Eddy Duchin Story" for Radio City Music Hall, New York, next year. With him are Columbia's A. Montague, left, and Rube Jackter. secretary and treasurer, Hammonton The¬ atres, Inc., is inviting all his friends, in¬ cluding those at the film exchanges, to the grand Xmas night opening of his new Circus Drive-In, White Horse Pike, Amatol, N. J. . . . The Shuberts, who have entered into a consent decree with the Government in connection with the al¬ leged monopoly against them in the legiti¬ mate theatre field, were reported retaining the Forrest and disposing of leases on the Walnut and Locust. The future of the Schubert, which they own, and the Er- langer, was unknown. . . . A1 Nirenberg and Buddy Ottenberg, co-owners. Wedge night spot, are reported negotiating with Mel Fox, circuit owner, to run burlesque in his Grand, Bristol, Pa. The house was a summer stock proposition last summer. . . . Joe Feldhun, 54, SW city manager, Chester, Pa., died suddenly a fortnight ago. . . . SW zone manager Ted Schlanger became a grandfather when his son, Claude, became the father of a son re¬ cently. READING, PA., NEWS— Eugene Deeter has purchased the lease and other in¬ terests of Harry Friedland in the Majestic, Mt. Penn Borough, and has closed it temporarily. Friedland and his wife have gone to Los Angeles. It was reported that former Loew’s manager Larry Levy, re¬ cently employed in another field, will take over that post at the Majestic. Deeter, who takes over the lease from the Mt. Penn Fire Company, owner, was manager. Plaza, for two and a half years before entering military service. . . . Fred Mau- tino and Russ Frederick, outstanding high school football players, were honored at annual ceremonies on the stage of the Strand, receiving trophies from J. Lester Variety Tent 13 Honors Stan Lee Broza, Others PHILADELPHIA— Stan Lee Broza, local emcee of the “Children’s Hour” radio and TV show, received the Variety Club, Tent 13, “Heart Award” for the work he has done in helping talented children on their way to success. Lewis Goilman, past chief barker, presented Broza with the award last fortnight on the “Children’s Hour” show. Other local and national entertainers were honored at the same time in celebration of the 28th anniversary of the “Children’s Hour.” Drive-In Owner Sues For Earlier Runs Philadelphia— Harry Chertcoff, head, ByPass Theatres, Inc., last week filed in U. S. District Court a complaint against Paramount, RKO Radio, Columbia, War¬ ners, U-I, Loew’s, Inc., Buena Vista, and Stanley Warner. Equitable relief is sought for a run at the Comet Drive-In, about 10 miles out¬ side of Lancaster, Pa. The usual clearance of theatres in that section is 14 days after first-run Lancaster, but Chertcoff claims the Comet has to play much later than that. The plaintiff is represented by the law firm of Gray, Anderson, and Schaeffer. Stallman, manager, Astor, and general manager, Schad Theatres. Dr. Harry J. Schad, president, established the custom of awarding the trophies many years ago. Clayton Evans, manager. Strand, made arrangements for the presentations and for the big turnout of high school stu¬ dents. . . . Mrs. Clara Spaicht Slater, Potts- ville. Pa., died in the Reading Hospital of injuries suffered in a fall in her home. She was the widow of Harry P. Slater, who operated the Slater circuit theatres here in Reading and in Pottsville many years ago. . . . Sinking Spring Drive-In manager Francis C. Kennedy and five of his employes were scheduled to be given a hearing Dec. 8 on charges of illegally operating on Sunday. SCRANTON, PA., NEWS— The eight month old transit strike has been settled, and a full-geared holiday business now is expected. . . . Changes in Comerford The¬ atres personnel have been announced. George Welch, former manager. Hart, Wilkes-Barre, Pa., has been transferred to manager, Capitol, Waverly, Pa., replac¬ ing Thomas Cary. John Kelly, former assistant manager, Comerford, Wilkes- Barre, succeeds Welch at the Hart, and Tom Cloonan, formerly at the Dupont Drive-In, will fill the vacancy as assistant, Comerford, Wilkes-Barre. . . . Riviera manager Ed Caffrey and Mrs. Caffrey have become the parents of a little girl. PROGRESSIVE ELECTRIC CONSTRUCTION CO., INC. 240 N. 13th STREET • PHILADELPHIA 7, PA Theatre Installations and Maintenance For Sale LYRIC-WILLIAMSTOWN, PA. DALLAS-DALLASTOWN, PA. MARK RUBINSKY 2501 N. 4fh Street, Harrisburg, Pa. 900 GOOD USED CHAIRS FOR SALE! Can be seen at Media Theatre, Media, Pa. Contact BLUMBERG BROS. 1305-07 Vine St., Philo. 7, Pa. LO 3-7240 December 14, 1955 38 MOTION PICTURE EXHIBITOR NA/hether you operate an indoor or drive-in theatre ... in a busy metropolitan area or restricted neighbor¬ hood section . . . you'll earn more actual net profit when Berio operates your refreshment stand than you can earn running it yourself! Berio takes over every problem you have: Hires and trains your sales people— and supervises them. Berio also does all the bookkeeping, talks to all re¬ freshment suppliers who formerly called on you, and keeps your stocks tasty-fresh— all with no investment on your part. Berio leaves your hands and your capital completely free to run the rest of your theatre FULL TIME. And, you will still earn more net profit from your refreshment stand when it's Berio-operated than you do now. WE CAN PROVE OUR STORY IN 10 MINUTES America’s est Concessionaire Write or call collect NOW! PEnnypacker 5-5966 OFFICES EVERYWHERE (Philadelphia) David E. Milgram, with his brother Nate, recently announced the formation of a new buying and booking service in Philadelphia to be known as Milgram Booking Service, Inc. Headquarters are being readied at 303 N. 13th Street. . . . Bernard Drexinger, Comerford, is justly proud of his daughter, Rita Hayes, who currently is singing in New York’s Copa Lounge after having been a recent winner on the Arthur Godfrey Talent Scout Show. . . . James Dynan, son of Walter Dynan, Comerford statistician, is one of 21 University of Scranton students who were selected for inclusion in “Who’s Who Among Students in American Uni¬ versities and Colleges.” Pittsburgh John Michael West, 18, died in City Hospital, Buckhannon, W. Va., as the re¬ sult of injuries suffered in an auto wreck which killed Patty Ann Fox, 17. Young West and Miss Fox managed the Colonial in that city for his parents, Mr. and Mrs. Garland West, owners. . . . The borough covmcil, Homer City, Pa., re¬ duced the local theatre amusement tax to five per cent from 10 per cent after hearing John Coussoule, of Indiana, repre¬ senting the Manos circuit’s Homer, request the slice. . . . Charles Dortic, Columbia salesman, and Sam Milberg, RKO, at¬ tended the convention of the Collosseum of Motion Picture Salesmen in Los An¬ geles. . . . Sam Galanty, Columbia district manager, conferred with Jack Judd, local manager, regarding the Jack Cohn drive. . . . Peg O’Connell, Paramount biller, has been promoted to cashier, succeeding Mabel Maluty, resigned. . . . Dave Kim- ( Continued on page 45) Liberace made a personal appearance at the SW Mastbaum at the opening of Warners' "Sincerely Yours," and seen here are, left to right, George Liberace; Larry Graver, manager, SW Mastbaum; Lee Liberace; Ted Schlanger, zone manager, Stanley Warner Theatres; Lester Krie- ger, assistant SW Philadelphia zone manager; and Gabbe, Liberace's manager. December 14, 1955 CAXIIYIILY SPEAKING Time was when the concession depart¬ ment of a theatre was confined to an out of the way stand servicing a few popular candy bars and a nickel machine or two. In recent years, however, concentration on the extra profits side of theatre opera¬ tion has grown to such a degree that, for many houses, both indoor and out, con¬ cession returns means the difference between profit and loss. Another year is coming to a close and, as has been the habit in recent years, giant strides have been made in the field of theatre concession operations. Perhaps this is the time to look for trends, as evidenced in the past 12 months. Of course, discussion of concessions invari¬ ably focuses on the drive-in. A BREAKDOWN of expenditures for new outdoor houses shows that, in most cases, as much is being spent on concession equipment as on outfitting the outdoor showplace for movie exhibition. Heavier equipment is the order of the day, afford¬ ing drive-in patrons a choice from as varied a menu as that provided by many restaurants. Nor has the indoor theatre been stand¬ ing still. In conventional operations, should we look for trends, we will find that the primary one during the year 1955 has been to higher priced items. Also worthy of note is the increased use of vending equipment. On both the indoor and outdoor level, concession merchan¬ dising techniques have been developed and put to use which assure the exhibitor that his audience is conscious of his extra profits operation. Instrumental in assisting the theatre- man with his merchandising have been such groups as the International Popcorn Association (now the Popcorn and Con¬ cessions Association, another indication of how the business has expanded) and trained experts employed by equipment manufacturers and supply dealers to aid the exhibitor. With an optimistic eye cocked on 1956, Season’s Greetings. — Al Erlick J. J. Fitzgibbons, Jr., Theatre Confections, Ltd., Toronto, board chairman. Popcorn and Conces¬ sions Association (formerly International Popcorn Association), recently presented a service plaque to the organization's president, Bert Nathan, Theatre Popcorn Vending Corporation, Brooklyn. (Cand^is Delicious Food y^hjor soMt tveur OArt Cooperating with THE COUNCIL ON CANDY OF THE NATIONAL CONFECTIONERS' ASSOCIATION Popcorn Is A Nutritious Food cooperating with the INTERNATIONAL POPCORN ASSOCIATION Dedicated to serving the popcorn and concession industries. 50,000,000 times a day . . . IT’S A MATTER OF PREFERENCE- Coca-Cola is first choice at cup machines^ 2 . The thousands who select Coca-Cola at cup machines want their favorite beverage in your theatre too. . Ill the growing cup vending business, Coca-Cola outsells all other soft drinks combined. Of theatres handling beverages When you meet this demand, you turn proven preference into profit. more than 3 out of 4 sell Coke! *1954 surveys by Alfred Politz Research, Inc. EXTRA PROFITS EP-3 Seen is evidence of the interest paid by Allied delegates to the recent Chicago convention to the varied and interesting program presented by IPA, which decided at the meeting to change its name to reflect its expanded activities. HAS A FOR '56 Chicago — Bert Nathan, Theatre Popcorn Vending Corporation, Brooklyn, N. Y., and J. J. Fitzgibbons, Jr., Theatre Confections Ltd., Toronto, Ontario, were unanimously re-elected president and chairman of the board of directors, respectively, at the annual meeting of International Popcorn Association during the recently concluded convention. Other officers elected were Allan W. Adams, Adams Corporation, Beloit, Wise., first vice president; James O. Hoover, Martin Theatres, Columbus, Ga., second vice president; A. J. Villiesse, A. J. Villiesse Company, Wilmette, Ill., treasurer, and Thomas J. Sullivan, Chi¬ cago, executive vice president-secretary and general counsel. Installed at the annual membership meeting were the junior directors elected by mail ballot representing the seven sep¬ arate segments in IPA’s active member¬ ship classifications: Popcorn Processor, Theodore E. Meland, The Albert Dickin¬ son Company, Chicago; Manufacturer - Wholesale, Mrs. Silver Adams, Adams Popcorn and Nut Supply Company, Lan¬ sing, Mich.; Theatre-Concession, James O. Hoover, Martin Theatres, Columbus, Ga.; Jobber-Distributor, Robert Condon, Condon’s Concession Supply Company, St. Cloud, Minn.; Retail Popcorn Shop, Fred O. Nimz, Caramel Crisp Shop, Fond du Lac, Wise.; Broker, Irwin R. Tucker, Irwin R. Tucker Company, Chicago, and Equip¬ ment Manufacturer, Melville B. Rapp, APCO, Inc., New York City. Members also unanimously approved a board of director sponsored resolution proposing a change of name for the association from International Popcorn Association to Popcorn and Concessions Association. President Nathan explained that the change will make the association name more properly descriptive of the overall membership of the group. NEW NAME (PCA) IPA (now PCA) President Bert Nathan and his panel of concession experts answer one of the many questions raised by exhibitors during the group's convention forum. Nathan and Fitzgibbons announced they have received a personal invitation from Theatre Owners of America and from TESMA-TEDA to join with them in a convention and exhibition Sept. 19-25, 1956 at the Coliseum, New York City. They also indicated that they would take immediate action to arrange a conference with TOA- TESMA officials to discuss the invitation. “Two years ago IPA pioneered its first joint convention-exhibition with TOA- TESMA-TEDA, and it was not only a cordial and compatible relationship, but a very successful one from the standpoint of industry attendance and acceptability,” explained Nathan. “This year we enjoyed a fine joint convention-exhibition with National Allied-TESMA-TEDA, and I am hoping that we will be successful in nego¬ tiating an acceptable contract with TOA- TESMA-TEDA for 1956. IPA has proven its ability to attract popcorn and con¬ cession supply firms and to provide sep¬ arate segment programs that are out¬ standing.” Fitzgibbons predicted that “PCA will be able to sell a minimum of 200 booths to popcorn and concession supply firms. IPA sold 104 booths at the National Allied- TESMA-TEDA convention despite an unintentional conflict in dates with the convention of the National Automatic Merchandising Association.” Nathan broke precedent by announcing the appointment of the 1956 Popcorn and Concession Industries Convention and Ex¬ hibition officials. Named as general con¬ vention chairman was Lee Koken, RKO Theatres, New York City. To the position of exhibit chairman Nathan appointed Lester Grand, Confection Cabinet Corpor¬ ation, Chicago. Social chairman will be Kenneth E. Wells, Theatre Confections Ltd., Toronto, Ontario, and heading up the Ladies Program are co-chairladies, Mrs. Harold Newman, Century Theatres, and Mrs. Charles Okun, Coca-Cola Company, both of New York City. To negotiate the contract with TOA- (Continued on page EP-5) December 14, 1955 MOTION PICTURE EXHIBITOR EP-4 EXTRA PROFITS NCA Asks Increase In Confection Tariff Rowe Unveils New Vending Package; President Greene Sees Future Boom Chicago — Specially designed for modern theatre locations, a new “theatre vending package.” three uniform “showcase” vend¬ ing machines assembled as a single unit and offering 11 kinds of candy, gums and mints, six soft drink selections, and 14 cigarette brands, was unveiled here for theatre concessionaires and operators by Rowe Manufacturing Company, Inc. Two of the three vendors, an 11-column Candy Merchant and a 1200-cup soft drink machine, are completely new in design and modem styling. Like their companion Rowe cigarette vendor, they feature illu¬ minated “showcase” displays, recessed into the body of the ma¬ chine, for sales-in- creasing eye appeal. The deep charcoal grey cabinets of the vendors are set off by the multi-colored dis¬ play fronts and a yel¬ low and charcoal grey striped canopy, which covers the entire unit. All three vendors have square cut cabinets so that they can be aligned side-by-side without waste of space. The .special Rowe “theatre package,” each unit available individually if desired, includes: 1. The highest capacity Rowe candy vending machine yet placed on the market, with eight columns for candy bars and three for gums or mints. Each of the candy bar columns can be adjusted to vend 15, 20 or 30 bars, giving the machine a maximum capacity of 240 bars, and each of the gum and mint columns holds 50 packages, a total of 150. The new 11-col- umn Rowe Candy Merchant vends at both five and 10 cents and has a nickel change- maker as standard equipment. 2. A new D-1200 Rowe Spacarb cup drink vendor, which will be available in two models, one vending six drinks (four carbonated and two non-carbonated) , the second, four carbonated drinks. The D-1200 (so-named because of its 1200-cup capacity) has all the exclusive features of other Rowe Spacarb models including “Mix-a-Drink” (which permits customers to mix flavors while the drink is flowing) , and “Select-O-Carb” (which meets pre¬ cise individual carbonation standards for nationally-advertised drinks) . It has four syrup tanks with a total capacity of 20 gallons. Selection is made by a dial, with pointer, at convenient eye-level height. The multi-colored “showcase,” illuminated from inside by fluorescent lighting, adver¬ tises “PURE, COOL DRINKS.” A coin¬ changer is standard equipment. This ma¬ chine will be available in standard green, red and blue, as well as charcoal grey. 3. The 14-column Rowe “Ambassador” cigarette vendor, which accommodates 510 packs of all cigarette brands and types now in demand and sells at three different prices and various coin combinations. Its “showcase” displays four leading cigarette brands in individual velvet-lined cases inside an illuminated shadowbox. Discussing the future of the vending in¬ dustry at the recent Boston Conference on Distribution, Rowe president Robert Z. Greene declared that, thanks to post-war scientific and technological advances, auto¬ matic merchandising has now “mush¬ roomed into the big business classifica¬ tion,” with some 4,700 firms operating 3,000,000 vending machines, which last year sold 22 million separate items for total sales of $1% billion. “Within the foreseeable future,” he predicted, the “second phase” changes now under way should boost vending sales to $5 billion; give other industries “millions of dollars in sales now lost annually because prod¬ ucts aren’t available at the right time and the right place,” and bring technological advances that “literally stagger the imagi¬ nation.” Stating that automatic merchandising’s function is “to build, for old or new prod¬ ucts, new markets,” Greene cited ciga¬ rettes as an example: in 1926, not one (Continued on page EP-5) Washington — Opposition to a proposal to further reduce import duties on con¬ fectionery products was voiced recently by the National Confectioners’ Association through Harry R. Chapman, vice-presidbnt. In an appearance before the United States Tariff Commission and the Com¬ mittee for Reciprocity Information, which groups are considering proposals to reduce the duty on a long list of commodities, Chapman said, “no tariff concessions should be granted which will result in injury to a single domestic industry.” Chapman pointed out how the former import duty of 40 per cent on sugar and chocolate confectionery products has al¬ ready been reduced to 14 and 10 per cent ad valorem respectively. By statistical tabulations he showed how the reductions had been followed by substantial in¬ creases in the quantity of imports. Chapman urged that the import duty on confectionery actually be increased at the earliest possible time because of the tre¬ mendous difference in the cost of produc¬ tion in the various foreign countries and the United States. He explained how the domestic candy manufacturers are re¬ quired to pay far higher prices for the ingredients used in the manufacture of candy in contrast to much lower prices at which the foreign manufacturer may buy the same commodities. “These higher United States ingredient prices,” said Chapman, “are due in large part to import restrictions and price support programs on agricultural products such as sugar, dairy products, nuts and peanuts used in large quantities by candy manufacturers. Our country is in the inconsistent position of promoting a protectionist philosophy for one segment of our economy, namely agriculture, and a free trade philosophy for manufactured goods.” The wage differential also is tremendous. Chapman explained. He pointed out how the United States average wage of the confectionery worker is three and one- half times the wage paid confectionery workers in Great Britain and four and one-half times the wage paid in the Netherlands. These are the two countries which are the largest shippers of confec¬ tionery to the United States. A further reason why confectionery duties should not be further reduced, ac¬ cording to Chapman, is that Americcin confectionery manufacturers, in attempt¬ ing to export their own products “have found that the attitude of most foreign governments towards our products is that free trade is a one-way street. Our for¬ eign friends appear to believe in inter¬ national trade when they are selling, but not when it involves imports of confec¬ tionery products into their respective countries.” Chapman noted that whereas the United States enjoyed a significant export busi¬ ness to some countries in 1929, this busi¬ ness has been largely eliminated because of the protectionist policies in foreign countries. In 1954, imports of confection¬ ery into the United States were 444 per cent greater than in 1938 in Pounds and 1334 per cent greater in dollars, jumping from 4.0 to 22.6 million pounds and from $651,000 to over $9,000,000. MOTION PICTURE EXHIBITOR December 14, 1955 EXTRA PROFITS EP-5 Rowe Unveils (Continued from page EP-4) pack was sold through vending machines, but in 1954, “2,819,000,000 pack were sold through 500,000 vending machines for an approximate value of three quarters of a billion dollars.” “No retailing development since the in¬ troduction of the self-service supermar¬ ket,” he asserted, “holds out so much promise for so many diverse interests as does automatic merchandising.” New developments to come, he said, will include vendors equipped with electronic cooking devices automatically “dispensing three or four kinds of hot blue plate lunches,” in addition to all the foods now available through vending machines; smaller, lighter, less expensive vending machines than any we even dream of now,” with bulky and expensive refriger¬ ation and freezing equipment eliminated, which will indefinitely preserve hitherto perishable foods without refrigeration; in retail selling “hanks of vending machines built right into store fronts to serve cus¬ tomers all day, every day, whether the store is open or closed”; batteries of vend¬ ing machines “vending all kinds of fresh and frozen foods, but particularly bread, milk, butter and eggs” in automatic gro¬ ceries in multiple dwellings of the future. “Every manufacturer of a consumer product who does not consider automatic merchandising for his product,” Greene concluded, “does himself a disservice,” for while it may be impractical or imusable for many, “for some its application may open whole new markets.” As & checklist, he offered the following questions: “Does my product have a huge market? Is it easily packaged? Is it used or re¬ quired by most people most of the time? Do consumers buy it on impulse? Is its cost low, preferably a dollar or less? Is it a brand-name nationally advertised, with wide consumer acceptance? Is it a nuisance item, with rapid turnover and low profit, sold more as a convenience to the public than as a moneymaker?” IPA New Name (Continued from page EP-3) TESMA-TEDA Nathan will serve as chair¬ man of a special committee, aided by Fitzgibbons, Jr.; Nat Buchman, Theatre Merchandising Corporation, Cambridge, Mass., Hoover, and Sullivan. Manley has made available to exhibitors this colorful popcorn display, bringing season's greet¬ ings to moviegoers. Rowe Names New Vice-President New York — Robert Z. Greene, presi¬ dent of Rowe Manufacturing Company, Inc., makers of automatic vending ma¬ chines, recently announced the appoint¬ ment of Raymond R. Leonard as vice- president in charge of manufacturing. Leonard joined Rowe as assistant to Greene in 1954, with an extensive exper¬ ience in manufacturing, personnel man¬ agement and credit analysis, in his new post, he will be responsible for produc¬ tion, research, engineering, and personnel at Rowe’s Whippany, N. J., and Stamford, Conn., plants. The 1955 National Allied-TESMA- TEDA-IPA combined convention-exhibi¬ tion registered in excess of 2,500 persons from the U. S., Canada and foreign countries. A large measure of the success of the 1955 combined convention-exhibition was due to the efforts of general convention chairman Spiro J. Papas, “Atom”atic Vending Corporation, Chicago, who also participated as a discussion leader in the theatre-concession programs, and the late Carl Siegel, Stanley Warner Management Corporation, New York City, exhibit chairman to the date of his death on Sept. 25. Nathan and Sullivan revealed that a minimum of four regional conferences will be held for the association in 1956. The kick-off meeting will be held in New York City for the entire eastern and southern area; followed by a western conference in Las Vegas, Nev., a southwestern session in Dallas or New Orleans, and a mid- western meeting in Chicago. Sept. Popcorn Sales Set All ‘Time Record Chicago — Total popcorn sales during the month of September exceeded 20 million pounds, breaking all records for popcorn sales in a single month, according to William E. Smith, executive director. The Popcorn Institute, in an address delivered before the International Popcorn Associa¬ tion at the combined National Allied- TESMA-TEDA-IPA Convention held here recently. “This tremendous volume,” Smith stated, “indicates even greater public ac¬ ceptance of the already popular food con¬ fection.” Smith attributed the tremendous move¬ ment of popcorn to improved sales and merchandising methods on the part of the industry and the over-all industry-wide promotions sponsored by the Institute. Theatremen were urged to think in terms of creating new popcorn users, and not to price popcorn out of the market. New Mint Package Set New York — “Mitcham” Mints, described as “a zesty pick-up for anyone who wants a quick refresher,” have been introduced by Edward Sharp Sales, Inc. Containing a liberal amount of “Mitcham” peppermint oil, the mints are extra strong and un¬ like any now on the market, it is claimed. “Mitcham” Mints are packaged in a reusable metal dispenser measuring two and five-eighths inches by two inches by one-half inch deep. The sliding cover is lithographed with full color pictures of “The Queen’s Beasts,” a series of paintings adapted from the gargoyles and griffins that adorn medieval architecture. The containers are designed for reuse as piU or match boxes. Standard Cole-Spa Colors Chicago — A standard color combination of maroon and grey has been adopted for the “Cole-Spa Special” line of automatic cup drink dispensers by the Cole Products Corporation. The Cole-Spa Special line includes one, three and four drink selection machines, serving carbonated and non -carbonated drinks, and according to its maker, has grown to be the largest selling cup drink machine in the automatic vending indus¬ try since its introduction less than a year ago. Seen at the Coca-Cola booth at the recent Allied, TESMA, TEDA, IPA con¬ ventions in Chicago are F. E. Riggs, C. A. Bourdelais, Jr., and Charles Okun, Coca-Cola Company; Les Grand, Confection Cabinet; E. C. Huhnke, Minna Lusa, Omaha; and Ronald Means, Kansas City. Seen, left to rgiht, at the booth of C. F. Simonin's Sons, Inc., Philadelphia, are M. B. Coopersmith, Marjack Popcorn Company, Inc., Washington; J. A. Ryan, president, Simonin; Arthur Unger, Arthur Unger Company, Inc., San Francisco; and Dave F. Ryan, Simonin. December 14, 1955 MOTION PICTURE EXHIBITOR EP-6 EXTRA PROFITS PROFIT ITEMS Of special interest to theatremen are new developments in the field, offer¬ ing possibilities of extra sales oppor¬ tunities to alert showmen-tradesters The new product also allows the prepa¬ ration of hot chocolate as easily as any other hot beverage, dispensing with costly individual serving methods. A double ac¬ tion faucet assures speedy delivery of the beverage as rapidly as demand dictates. Other features of the new “Speedster” are a big capacity, although the unit takes up only 13 V2 square inches of counter space; 115 volt, 750 watt capacity, for A.C. current; all stainless steel construction; low price; and a one year guarantee. Six Hot Drink Dispenser Maximum selectivity at an extremely low cost is the big advantage claimed for the new Barvend “6-D” automatic drink dispenser. Six hot drinks, including coffee, tea, hot chocolate, sanka, and soups, may be obtained by simply turning a dial and dropping a coin. Fully automatic, the “6-D” drops the cup into place, fills it with just the right amoimt of the selected drink, and gives you change. Cream and sugar are also available, automatically, to individual taste. Handsome in appearance, and requiring less space than a legal sized filing cabinet, the “6-D” is suitable for any location. According to the manufac¬ turer, this wide selection of beverages, available in such a small machine, in¬ creases dollar profit per square foot of floor space. The “6-D” may be used to dispense virtually any type of powdered commodity, at the option of the purchaser. Customers may also have a hot cup of coffee made exactly to their individual tastes at the push of a button, and estab¬ lishments serving coffee may save time by eliminatmg brewing and coffee um cleaning, made possible with the new “CD-I” automatic coimter-size coffee machine. The new machine has a tank containing temperature-controlled hot water, and a chamber containing any in¬ stant powdered coffee. When a button on the front of the dispenser is pushed, hot water is automatically mixed with instant coffee (the mixture is selected by the operator to yield mild, medium, or strong coffee, depending upon the customer’s preference). Each cup is made fresh as drawn, so there is no chance for the coffee to go stale or rancid, and, accord¬ ing to the manufacturer, there is no need to clean the dispenser. The water level and temperature is kept constant auto¬ matically. Pure hot water may be drawn for tea, etc. It measures 12 inches in width and 17 inches in overall depth. Shake Machine Sweden Freezer’s new model 211 Shake- maker is a compact back bar shake ma¬ chine completely self-contained. It is 19 inches high, 21 V2 inches wide and 16 inches deep, and has a six gallon mix tank. It features the new Air-O-Metric mix feed system, which, it is claimed, needs no adjustment. Production capacity is four 12 ounce shakes a minute. A three- quarter horsepower hermetically sealed water cooled condensing imit furnishes refrigeration, while a one-third horse¬ power motor powers the dasher. It is finished in polished stainless steel and baked white enamel. Hot Chocolate Dispenser Of interest to drive-in owners, enabled to stay open during the winter by using in-car heaters, is a product of the Miller and Carroll Manufacturing Company, which is currently introducing a new hot chocolate dispenser, the “Speedster” model HC3-A. Perfectly blended, smooth hot chocolate, the manufacturer advises, is produced by the dispenser in from five to seven min¬ utes from the time of order. Through the combination of “Speedster” full-flo agita¬ tion and controlled heat, the HC3-A keeps a three gallon supply ready to serve hour after hour, eliminating lumps, butterfat separation, and top film, it is said. Vending Equipment Haverhill, Mass. — Having broken a company sales record of long standing in the month of August this year, Arthur H. DuGrenier, Inc., manufacturer of auto¬ matic vending equipment, is continuing its invasion of the theatre field with ma¬ chines merchandising cigars, cigarettes, candy, pastry, and sandwiches. According to Miss Blanche E. Bouchard, treasurer, the August shipments exceeded by 200 per cent any month in 1954, proving a demand for products far exceeding the most optimistic expectations of the com¬ pany. Volume 10, No. 10 Dec. 14, 955 EXTRA PROFITS appMr* •very fourth WodnetdoY a* a regular special feature department of MOTION PICTURE EXHIBITOR, and is devoted exclusively to , the design, construction, maintenance, management, and exploitation of theatre vending equipment, vend¬ able items and other profit producing adjuncts for efficient theatre operation. For further information, address MOTION PICTURE EXHIBITOR, publisiwd weekly by Jay Emanuel Publications, Inc. Publishing office: 246-48 North Clarion Street, Philadelphia 7, Pennsylvania. New York: 229 West 42nd Street, New York 36. West Coast Representative: Paul Manning, 9628 Cresto Drive, Los Angeles, Calif. Advisory boards— Executives and heads of the concessions and vending departments of theatre circuits; Leslie R. Schwartz, Andrews, Inc., New York; Bayard M. Grant, Durwood Theatres, Kansas City; C. Dale Fox, Fox Wisconsin Amusement. Corporation, Milwaukee; Frank C. BickerstafF, Georgia Theatre Company, Atlanta; William O'Donnell, interstate The¬ atres, Dallas; Raymond Willie, Interstate Theatres Dallas;. Harold F. Chesler, Theatre Cooperative Candy Company, Sait Lake City;- Miss Marie Frye, Tri-Stote Theatre Corporation, Des Moines; Louise Bramblett, WilKin Theatre Supply, Inc., Atlanta; Von Myers, Wometco Theatres, Miami, Fla.; J. J. Fitzgibbons, Jr., Theatre Confections Limited, Toronto, Ont., Canada; Morton G. Thalhimer, Jr., Neighborhood Theatre, Inc., Richmond, Va. Manufacturers, concessionaires, and other leaders •n the candy, popcorn, and allied fields: A. F. Rathbun, Fred W. Amend Company, Chicago; Horold Sharp, The Coca-Colo Company, New York; Marvin Spitz, American Royal Candies, Inc., Los Angeles; Vincent O'Brien, Armstrong Popcorn Com¬ pany, Lake View, la.; Charles G. Manley, Manley, Inc., Kansas City; W. B. Riley, Brock Candy Com¬ pany, Chattanooga, Tenn.; Joseph Blumenthal, Blu- menthal Brothers, Philadelphia; L. M. Shaw, Smith Brothers, Inc., Poughkeepsie, N. Y.; C. M. Said, McPhoil Chocolate Company, Oswego, N. Y. MOTION PICTURE EXHIBITOR December 14, 1955 MOTION PICTURE EXHIBITOR 45 Pittsburgh (Continued from page 38) melman, branch manager, Paramount, was hospitalized with ulcers. ... A special Variety Club event in conjunction with the annual banquet was the laying of the cornerstone of the new building at the Roselia Foundling and Maternity Hospital. . . . Bill Zeilor, Harris-Penn manager, was fighting a virus infection. . . . Penn Prog¬ ress, reporting on the recent Eastwood anti-trust case in which theatre owners were awarded approximately $100,000, plus costs and fees, from film distribu¬ tors and the Warner theatres, stated that the Eastwood would have the right to exhibit pictures immediately after Pitts¬ burgh. Theatre managers, confronted with poor business, have been notified of increased rates for film delivery by Exhibitors Serv¬ ice Company. A number of them have said that they will pick up and deliver their own film as they cannot add to their overhead if they are to continue operation of their theatres. . . . Jerry Wechsler, formerly with Warners and U-I, checked into McKeesport, Pa., hospital for an operation. . . . Gordon Gibson, Atlas Theatre Supply, reports that the theatre television equipment of Motiograph-Trad again will be available. All production was stopped for a long time following a total loss fire at the factory, but now Motio¬ graph-Trad dual and single channel jobs are offered for sale to theatres. . . . The 18 oil paintings displayed in the Squirrel Hill are the work of Mrs. Elizabeth Mor¬ rison, 75, local gown designer. . . . N. C. Rosen and his sales and booking depart¬ ment members were busy taking extra business for 20th-Fox Anniversary Week last fortnight. . . . Mrs. Rose Fleishman, 61, wife of Harry Fleishman, operator, Brighton, died at her home in Brighton Place. . . . VFW at Butler, Pa., awarded an American citizenship medal to the SW city manager there. Bill Decker. . . . Jerry BrUl, NTS salesman, returned to the hos¬ pital for observation. . . . Blue Bell, Greater Pittsburgh, Silver Lake, South Park, and Super 71 Drive-Ins provide in- car heaters on a rental basis. . . . Samuel W. Gould, well-known theatre manager and circuit director in the area for 25 years, is withdrawing from the industry, to enter another business. He resigned recently as district manager, Granlee, Inc., circuit headed by Harold S. Eskin. John Roach, manager, SW Stanley, Philadelphia, left, looked on recently as Wendy Phillips, right, women's editor, radio station WIP, turned over to winner Mrs. Leah Mellits, the set of Brookpark Dinnerware, first prize in Columbia's "My Sister Eileen" recipe contest held in conjunction with the showing of the film at the theatre. —Goldman Photo Erie Mayor Stresses Need For Rein On Delinquency Films ERIE, PA. — Films which “glorify delinquency” should not be exhibited, Mayor Arthur Gardner stated in an emphatic report. Commenting further on his decision to ask the state to tighten up its policy on approving films for showing in Pennsylvania, Gardner said a more diligent board of censors is needed. He said he would ask Governor Leader to take action along this line. According to the Mayor, several PTA organizations complained about Columbia’s “Teen-Age Crime Wave,” which went on view on a double bill at Shea’s Colonial here. Portland Joan Crawford stopped on the last leg of her nationwide tour to publicize Co¬ lumbia’s “Queen Bee.” The actress appeared before the press, radio, and ex¬ hibitors at a limcheon at the Multnomah Hotel. Sam Siegel was in for the event, which was hosted by James Beale, Co¬ lumbia branch manager, and Oscar Nyberg, Evergreen Theatres. A dinner party attended by Governor and Mrs. Paul L. Patterson, Mayor and Mrs. Fred L. Peterson, and Mr. and Mrs. Ted Gamble, newspaper publishers, was held at the Multnomah the evening of Miss Craw¬ ford’s visit. . . . Theatres here participated in the Audience Awards campaign virtu¬ ally 100 per cent. As an added incentive to public voting, the Plymouth Dealers Association donated a 1956 sedan. Winner of the car was to be announced this week, with Mayor Peterson picking the winning coupon. . . . Allan Weider, MGM repre¬ sentative, was in town working on “Quentin Duward” and “Guys And Dolls.” . . . “The African Lion,” at the Guild, has been drawnig sell-out crowds, advises Martin Foster, manager. Foster advises that a modernization program will get underway after the first of the year. Plans call for a new screen, new pro¬ jection equipment, new seating, and an exterior face-lift. St. Louis Leo Jarodsky, Paris, Ill., pioneer ex¬ hibitor of the territory, who was active in floor discussions at the two-day MITO meeting, vigorously denied a story that he planned to retire and turn the management of his theatres and drive-in over to Daniel Jarodsky. . . . David G. Arthur, chief barker. Variety Club, Tent 4, made available guest courtesy cards to out-of-town visitors and other special guests at the MITO gathering. . . . George A. Phillips, 59, father of George E. Phillips, co-owner, Realart Pictures, died last week at St. Anthony’s Hospital, of a heart con¬ dition. . . . Meyer Kahan, head, Harry Kahan Film Delivery Service, was in Chicago for a national gathering of film carriers at the Blackstone Hotel. . . . The Better Films Council of Greater St. Louis will have its annual Christmas party for senior citizens from various homes for the aged at the Fox, through the courtesy of the Fanchon and Marco Service Corpora¬ tion and Edward B. Arthur, general man¬ ager, operators of the Fox. Loge 19, Colosseum of Motion Picture Salesmen of America, at a meeting to be Texas Theatre Sold To New Company San Antonio — Sale of the Texas to a new company has been announced by George M. Watson, city manager. Inter¬ state Circuit. The new firm, known as Cinema Arts Theatres, Inc., was formed recently by William O’Donnell, Dallas, who was associated with Interstate for many years and at one time was city manager here. He resigned in 1954 to join Trans-Texas as vice-president-gen¬ eral manager. Last summer, he sold his interests in Trans-Texas and organized the new company, of which he is presi¬ dent. Operation was taken over on Dec. 1. The Texas is the third largest theatre in the city and has been operated as a first- run house and occasionally used as a holdover house for films shown at thq Majestic and Aztec. Tommy Powers is expected to continue on as manager, with William Elder as assistant. Cinema Arts also will operate the Bowie, Fort Worth, Tex. Further xmits will be announced at a later date. Willo- win Enterprises, Inc., of which O’Donnell also is president, has taken over the opera¬ tion of the Broadway and Yale, Houston. Torrence Hudgins, who has worked with O’Donnell at both Interstate and Trans - Texas, will book for the two operating companies, which will have their main offices at Dallas in the Melba Theatre Building. held in the Melbourne Hotel Dec. 10, will hear the report of their delegates to the recent national convention at Los Angeles. The gathering will also elect Loge officers to serve during 1956. Because of the im¬ portance of this last meeting of 1955, officers are hoping for the attendance of all members. . . . Mildred Rauth, Rolla, Mo., owner, Crocker, planned to close the house to permit alterations and improve¬ ments, including the installation of wide¬ screen and Cinemascope. . . . Pio Pedrucci is the new manager of the Stand, St. Charles, Mo., a unit of the Frisina Amuse¬ ment Company. Formerly he managed the Bond, Greenville, Ill., for 10 years for the circuit. ... A new 16 by 32 -foot Walker screen is being installed in the Apollo, which has been closed tempor¬ arily for alterations and improvements. At a special invitational preview of 20th-Fox's "Good Morning, Miss Dove," Fox, Philadelphia, recently for educational, religious and civic leaders, were, left to right, Mrs. Rogers, Mrs. S. T. Chosen and Mrs. E. Browne, all of Home and School Council; Miss E. Campbell, Interna¬ tional Institute; and Dr. C. Epstein, National Conference of Christians and Jews. December 14, 1955 46 MOTION PICTURE EXHIBITOR Sterling Circuit Set To Build New Theatre Seattle — A theatre and recreation cen¬ ter will be built in Bellvue, a suburban district east of Seattle, by Sterling The¬ atres, announced John Denz, circuit presi¬ dent. An 11 -acre tract has been purchased in the business district for the project, and an architect will soon be selected to begin work on the plans. Danz reports that the project will feature a 2,000 -seat indoor theatre and parking facilities for more than 1,000 cars. The new house will be equipped to show films in all media, CinemaScope, Vista Vision, Superscope, and Todd- AO. The firm’s present theatre in the area, the Bel-Vue, will continue to operate till the new center is ready. Danz is count¬ ing on an increase in traffic to come with the building of the second Lake Washing¬ ton bridge. In this connection, he said “We are mindful of the phenomenal growth in population and development taking place on the East Side and we are confident this growth will continue in the future. In de¬ signing our new theatre, we are placing the main emphasis on quality and the tasteful type of decor which will match the progressive spirit of the area. It is the aim of Sterling Theatres to provide residents of the East Side with the highest quality entertainment in the most modern recreational facilities possible. This new project makes the second such center that Sterling plans to develop. Last April, Danz announced the purchase of land at the juncture of Military Road and the Seattle-Tacoma highway for a developments to be called the Lewis and Clark Center. It will be completed some¬ time next fall. Mrs. Grace Viviano Piccione, owner of the building, plans to operate the theatre. . . . The Oakland, Oakland, Ill., dark for some time, was scheduled to be reopened Dec. 4 by Mr. and Mrs. Cecil Allen. Mrs. Allen is a daughter of the late Hugh McGregor, Areola, Ill., who had operated the theatre up to his death in March. San Antonio Religious and educational leaders saw a special screening of 20th-Fox’s “Good Morning, Miss Dove,” at the Majestic. . . . George Bannon, exploiteer, Allied Art¬ ists, was in for a visit to the local Inter¬ state circuit city office. . . . Claudette Col¬ bert is scheduled to pay a visit in con- jimction with her latest film, RKO’s “Texas Lady.” A contest is being con¬ ducted by a daily newspaper to select the typical “Texas Lady.” . . . Willard Sadler has leased his holdings at Weatherford, Tex., to C. H. Jones. . . . Jim Roberts has been named office manager, Hartgrove Family Theatres, Dallas. He is the son of J. B. Roberts, Ritz, Richardson, Tex. . . . Roben Frels, Jr., and Doyle Oliver, Frels Circuit, and Victoria and Marty Marks, Jefferson Amusement Company, were HAYCO COVERS Custom made for all makes and models of theatre chairs. JACK HAYES SEATING SERVICE BOX 212 CATO. N. Y. E. V. Long, Exhibitor, Files For Lieut.-Gov. _ CLARKSVILLE, MO.— State Senator Edward V. Long, owner, Orpheum, Elsberry, Mo., and the Trojan, Troy, Mo., and a director, Missouri-lllinois Theatre Owners, has filed his formal declaration with the Secretary of State, Jefferson City, Mo., as a candi¬ date for the Democratic nomination for Lieutenant Governor. In his third term as member of the Senate, Long is seeking the new office on the basis of his qualifications and experience. Senator Long, 47, a graduate of the University of Missouri, also is promi¬ nent in banking and insurance and owns and operate fanns in Missouri and Illinois, in addition to his law practice. He is president pro tern of the Missouri Senate. among those from Texas attending the International Popcorn and Concessions Association convention recently at Chicago. . . . The Uptown, operated by Horwitz Theatres, Houston, Tex., observed its 20th anniversary with an open house. It opened on Nov. 10, 1935 as the Tower but a month later the name was changed. Fred Can- nata, manager. Tower, and a veteran of 35 years with the Horwitz Theatres was on hand for the open house. . . . Forrest Dunlap, Sr., has been named special representative, American Desk Manufac¬ turing Company, Temple, Tex. . . . Fire swept the Wakea, Waskom, Tex. Seattle Lloyd Honey, formerly operator, Sunny- side Drive-In, and now interested as a part owner, El Rancho, Kent, Wash., is also president and general sales manager, newly-organized Honey Belt Company. Also associated with the firm, which has developed a new, simple-to-operate car safety belt, are Krogger Babb and Hall¬ mark Producers and Distributors Com¬ pany. . . . Film Row’s workers and friends were urged to attend Variety Club’s Bingo Party set for tonight (Dec. 7), at the Norselander. . . . Plans are already underway for a Variety Club fund rais¬ ing program for the early part of next year. In February, for Washington’s birth¬ day, there will be special premiere show¬ ings of new pictures, the proceeds of which will go to Variety. As plans now stand, films will be furnished free by the various exchanges and will be shown at midnight shows, with separate admis¬ sion charges. These extra receipts will then be donated to Variety. . . . Many ex¬ hibitors have turned over the proceeds from “Crash And Live” to Variety Club to be used for the Children’s Heart Clinic of the Orthopedic Hospital. . . . Doc Ackles, Roycroft, and his wife recently celebrated their 50th wedding anniver¬ sary. . . . Northwest Releasing has just acquired the distributing rights of “Ad¬ ventures Of Gallant Bess,” originally pro¬ duced and released by MGM. . . . Warren Butz was named manager. Riverside, Spo¬ kane, Wash., which was recently pur¬ chased by J. J. Rosenfield from Howard McBride. It formerly was the Granada. . . . Among those who attended the RCA con¬ vention, at the Morrison Hotel, Chicago, were S. F. Burns, Lee Scott and Leonard Raatz, Modem Theatre Supply; John Meinhart, Portland branch; and Don Telethon Sells "Conqueror" Tickets Washington — Marking another first in the use of TV for the world-wide promo¬ tion of Howard Hughes’ RKO production, “The Conqueror,” WTOP-TV, the CBS outlet here, will present the first telethon ever produced for sales of tickets to a motion picture premiere, it was an¬ nounced jointly by George C. Hartford, vice-president, WTOP-TV, and Robert A. J. Bordley, executive, who worked out details with Terry Turner, special promo¬ tion consultant. A imique aspect of the “Conqueror” telethon is that it will not use any the¬ atrical personalities. Instead, it will con¬ centrate on international and national figures in the fields of government and diplomacy. Prominent individuals from Capitol Hill and ambassadors representing the coimtries of the world will appear on the program. Mark Evans, commentator of the station, will conduct the telethon. The Washington premiere of the film will take place in late January in conjunction with similar high-level charity-sponsored debuts in 19 other capitals of the world.' Dvorak, Sterling. . . . Northwest Releasing has just acquired rights for the distribu¬ tion of “Monika,” filmed in Sweden with English dialogue. . . . Scenes have been shot of the heart clinic at the Children’s Orthopedic Hospital and are now being incorporated into a full length feature to be distributed in the near future. Jack J. Engerman and Bud Saffle selected the scenes to be shot and worked out the narration. . . . Modern Theatre Supply has made installations at a new 250-car drive-in at Fulmer, Ida., owned by Bob Cook, who also operates the Bungalow, at St. Mary’s. . . . Variety Club’s membership drive is now in full swing, with over 130 members on the roster. The current goal is 300. Washington Theodor Megaarden, former general manager, Melvin Miller, Harry Brandt- owned Consolidated Theatres of Connecti¬ cut, has entered into a partnership with Ike Weiner of Washington, in the operation of the Waldorf, Waldorf, Md., and the Carver here. Both houses are now being refurbished. Weiner and Megnarden plan to enter into other amusement activities in the Washington area shortly. . . . By way of local promotions, more than $30,000 worth of treasure gifts was given away on the opening day of Edmund Grainger’s RKO release, “The Treasure Of Pancho Villa,” at the Keith here and (in Baltimore, Md. Every one who attended either the¬ atre on the first day of the engagement received a certificate for merchandise worth not less than $10. SOUTHERN MARYLAND NEWS — Howard Hardman, a patron of the Plaza, Lexington Park, Md., was the winner of the new Cadillac offered as first prize in the awards sponsorerd annually by the Variety Club, Tent 11, Washington. The person selling the winning chance to Hardman was Plaza assistant manager Jerry Tatum. The second award was a new Chevrolet, won by none other than past chief barker Jack Fruchtman, oper¬ ator, Southern Maryland Theatres, Inc. December 14, 1955 ALLIEP ARTISTS At Gunpoint Western (5531) 81“ Estimate: Entry has angles for better reaction. Cast: Fred MacMurray, Dorothy Ma¬ lone, Walter Brennan, Tommy Rettig, Skip Homeier, John Qualen, Whit Bissell, Irv¬ ing Bacon, Jack Lambert, John Pickard, James Griffith, Harry Shannon, Frank Ferguson, James Lilburn, Harry Lauter. Produced by Vincent M. Fennelly; di¬ rected by Alfred Werker. Story: When John Pickard and his gang rob a small town bank in Texas, general store owner Fred MacMurray pegs a lucky shot at them and kills Pickard after marshal Harry Shannon is killed. Pickard drops the money which is recovered as the others escape. MacMurray becomes a hero; as does another inhabitant, Frank Ferguson, who also hit Pickards Skip Homeier, brother to the dead man, vows vengeance, and he and the others ride into town at night and kill Ferguson, leaving word that MacMurray is to be next. Fear grips the town and his fellow citizens avoid MacMurray and the store. MacMurray refuses the pleas of his wife, Dorothy Malone, to leave town and the offer of his fellow citizens to buy him out. Another raid by Homeier results in the death of Malone’s brother, James Lilburn, whom they mistake for MacMurray. The townspeople vote he leave town, except for elderly doctor Walter Brennan, but MacMurray refuses to run. A warning that Homeier is on his way again scat¬ ters all, while MacMurray loads a little used gun prepared to make a last stand in the street. He fires at them and as they continue to advance, the voices and guns of the other townspeople are heard from all sides as they bid the outlaws sur¬ render. Homeier makes a last bid for Mac Murray and is blasted by a shotgun held by Brennan. The others are taken into custody. All and the town are safe, and a man has kept his self-respect. X-Ray: Containing some saleable names as well as a slightly off-beat story which holds interest throughout, good perform¬ ances by the cast as a whole, and some suspense, this could, with a little extra effort and selling show some better reac¬ tion and results. The direction and pro¬ duction are about average. The story and screen play are by Daniel B. Ullman. Ad Lines: “He Was A Town Hero But All The Townspeople Wanted Him To Leave”; “Action And Suspense In A Different Kind Of Western”; “A Lucky Shot Made Him A Hero And Opened The Gates To Hell.” Shack Out On 101 Melodrama (5535) ‘ 80m. Estimate: Names fail to help program meller. Cast: Terry' Moore, Frank Lovejoy, Keenan Wynn, Lee Marvin, Whit Bissell, Jess Barker, Donald Murphy, Frank De Kova, Len Lesser, Fred Gabourie. Pro¬ duced by Mort Millman; directed by Ed¬ ward Dein. A William F. Broidy Pictures Corporation production. Story: The shack is a beanery on the waterfront near an electronics lab on Highway 101. It is owned by war vet Keenan Wynn; sexy Terry Moore is the hash slinger; and Lee Marvin, the half¬ wit cook and dish washer. Len Lesser, fish peddler is friendly with Marvin and seems to bring him suspicious messages in The original Pink Section evaluations of features and shorts Published weekly by Jay Emanuel Publication*, Inc., Publishing office: 246*248 North Clarion Street, Philadelphia 7, Pennsylvania. New York: 229 West 42nd Street, New York City, West Coast Representative: Paul Manning, 9628 Cresta Drive, Los Angeles 35, California. Jay Emanuel, publisher; P. J. Greenholgh, general manager; Albert Erlick, editor; AAax Codes, business manager; George Frees Nonamaker, feature editor; Mel Konecoff, New York editor. SECTION TWO VOL. 55 • No. 7 DECEMBER 14, 1955 code. Customers are Frank Lovejoy, a profesor at the lab, in love with Moore; Whit Bissell, a salesman with a phobia against blood and fire-arms and an ex-war pal of Wynn; and Jess Barker and his fellow truck driver, Donald Murphy. Moore sees and hears things that lead her to believe the shack is some sort of spy center with Lovejoy, Marvin, Barker, Murphy, and Lesser all involved. When she confronts Marvin with her suspicions, he tries to kill her. She is saved by all the others, except Lesser, and they re¬ veal that they are FBI men seeking the head of the ring, who proves to be Mar¬ vin. Marvin threatens the lives of all, except Lesser, previously killed by the FBI men, imtil Bissell regains his cour¬ age and kills Marvin with a skin diver’s harpoon. X-Ray: Never have you met such a disagreeable bunch of characters in a film before. However, they do what is required of them from the overly melo¬ dramatic story and screen play by Edward and Mildred Dein. Of the cast, Lee Marvin is a standout as the half-wit pretender. Miss Moore is plenty sexy in a tough waitress role that shows her off well, both physically and histrionically, in several sequences where she is roughed up and slapped around by Marvin. For the rest it is just going through the motions. The least said about the direction the better, but suspense is maintained briefly, and most of the action takes place after a too long plot buildup, which doesn’t clarify itself until near the end of the picture. Ad Lines: “A Waitress Defies Over¬ whelming Odds To Come To The Aid Of Her Country”; “When Spies Battle Wits With the FBI Things Happen Fast And Furiously At A ‘Shack Out On 101’ ”; “Excitement, Thrills, Romance — AU In ‘Shack Out On 101’.” COLUMBIA Inside Detroit Melodrama (815) Estimate: Okay programmer. Cast: Dennis O’Keefe, Pat O’Brien, Tina Carver, Margaret Field, Mark Damon, Larry Blake, Ken Christy, Joseph Turkel, Paul Bryar, Robert E. Griffin, Guy Kings - ford, Dick Rich, Norman Leavitt, Kather¬ ine Warren. Directed by Fred Sears; a Clover Production. Story: When a bomb goes off in the recreation hall of the Detroit auto work¬ ers union, among those killed is the brother of local head, Dennis O’Keefe. The latter figures the brains behind the blast to be Pat O’Brien, past local head, who has been in jail for five years because of racketeering. To prove it is another matter. O’Brien, knowing there is an elec¬ tion coming up, figures on becoming president once again and turns loose his strong-arm men, institutes betting in the plants, and places his stooges in key positions. O’Brien’s family, wife Kather¬ ine Warren, son Mark Damon, and daughter Margaret Field won’t believe anything bad about him. Damon quits col¬ lege because the news that his father was in jail is causing him embarrassment. He blames O’Keefe for the news getting out and tries to kill him. To show what his father really is like, O’Keefe takes him to a secret party in the apartment of Tina Carver, O’Brien’s secret girl friend, who runs a model agency of sorts and knows of his rackets. She has tried to get O’Brien to marry her, but he brushes her off. Damon is shocked by his father’s shady activities. Carver gets him to fall in love with her and vengefully makes him a secret partner in her enterprises. Field takes a job in a plant to check O’Keefe’s accusations. When she cracks up during an auto accident, O’Keefe prevails on Damon to show him and the police Carv¬ er’s books, and she too is persuaded to inform on O’Brien. He is trapped by hid¬ den microphones and is arrested. Field will recover, and she and O’Keefe may have a future to discuss when the mess is cleared up. X-Ray: Most of what goes on here is in a familiar vein, and it seems that it will best fit on the lower half of the program. The story is fair although topical, the acting average, and the direction and pro¬ duction suitable. There is enough Excite¬ ment, intrigue, etc., to keep interest alive pretty much of the distance. The screen play is written by Robert E. Kent and James B. Gordon. Tip On Bidding: Low rates. Ad Lines: “It’s Hell On Wheels When The Mob Muscles In On The Auto Capital of America”; “ ‘I’m Takin’ Over This Town Again’ . . . The Story Of Mobdom’s Attempt To Take Over America’s Auto Capital”; “Filmed Where It Happened . . . See How A Fighting City Blasts Back At The Mob.” Picnic Comedy Drama 115m. (Cinemascope) (Color by Technicolor) Estimate: High rating entry. 4069 MOTION PICTURE EXHIBITOR December 14, 1955 Cast: William Holden, Rosalind Russell, Kim Novak, Betty Field, Susan Strasberg, Cliff Robertson, Arthur O’Connell, Verna Felton, Reta Shaw, Nick Adams, Ray¬ mond Bailey, Elizabeth W. Wilson, Phyllis Newman, Don C. Harvey, Steve Benton. Produced by Fred Kohlmar; directed by Joshua Logan. Story: Early on a Labor Day morning, good-looking, muscular William Holden alights from a freight train in a Kansas town. He is neither a tramp nor a bum, but someone who has drifted without finding himself. This time he has decided to settle down and see a college friend. Cliff Robertson, with an eye towards get¬ ting a job with his father’s grain opera¬ tion. He stops at the home of Verna Felton to ask for some work to pay for his breakfast. He meets the next door dwell¬ ers in the person of Kim Novak, the prettiest girl in town, being courted by Robertson; her clever little tomboy sister, Susan Strasberg; and their mother, Betty Field, who dislikes him because he re¬ minds her of her husband who deserted them years back; and the boarder, spinster school teacher Rosalind Russell. Every¬ one is bound for the annual picnic and Holden is asked to 'come along as Strasberg’s companion. Numerous events are held and Novak is crowned queen. Arthur O’Connell, merchant and some¬ time date of Russell, has brought along a bottle of whiskey to liven things up. Russell has a number of drinks and she makes a pass at Holden. When she is rejected, she causes a scene and he leaves the grounds. Novak follows and they find themselves passionately in love. O’Con¬ nell drives Russell home and she tells him he must marry her. He tells her he will decide the next day, not liking to be trapped into marriage. Holden takes Novak home in Robertson’s car, which he returns to find that Robertson, in a jealous rage, has called the police and accused Holden of stealing the car. A fight ensues, and Holden gets away from the police. He takes refuge in O’Connell’s apartment. In the morning, O’Connell goes to Russell to tell her he has decided not to marry her, but she sweeps him off his feet and before they know it, they are bound for a preacher and a honey¬ moon. Holden shows up at Novak’s home to bid her goodbye and asks her to come to him in Tulsa where they can get mar¬ ried. He makes a passing freight train, shouting his love for her. Field tries to get her to forget and marry Robertson, but she doesn’t love him. She finally makes up her mind to go to him for a future, good or bad. ' X-Ray: A film of unsual high quality is this pictxuization of a hit stage play. Its theme, subject, and story development limit this entry for adult viewing, but this group will appreciate the emotions that are bared, its comic moments, its tragic implications, and the human faults and findings exposed for all to witness. The cast is excellent, with Rosalind Rus¬ sell a standout closely followed by Wil¬ liam Holden, Kim Novak, Arthur O’Con¬ nell, and the others. ’They breathe life into the parts. The direction and production are also most important to the successful presentation, and these categories are ex¬ cellent. The screen play by Daniel Tara- dash, topmost in importance, has been wonderfully tailored to the screen so that the end result emerges as special enter¬ tainment; he has done well by the play by William Inge. The entry should be a hit from any standpoint, entertainment - wise or boxofificewise. Tip On Bidding: Higher rates. Ad Lines: “ ‘Picnic’ . . . An Unusual Film About Usual People”; “The Film They Are Talking About For The Acad¬ emy Awards”; “An Entertainment Treat . Not To Be Missed By Adults.” The Prisoner Drama 91m. (English-made) Estimate: High-quality drama for the art spots. Cast: Alec Guinness, Jack Hawkins, Raymond Huntley, Jeannette Sterke, Ronald Lewis, Kenneth Griffith, Gerard Heinz, Mark Dignam, Wilfred Lawson. Produced by Vivian A. Cox; directed by Peter Glenville. Story: Somewhere behind the Iron Curtain, Alec Guinness, a Cardinal and a former war resistance movement leader, is arrested by the police. Guinness is charged with treason against the State and placed in tke hands of Jack Hawkins, who, as interrogator, is determined to extract a confession. Through the use of subtle psychological methods, Hawkins begins to work on Guinness’ mind. Months pass and still Hawkins cannot find a weakness in the Cardinal’s mental defense. Guinness is tossed into solitary confine¬ ment and after a time the interrogation sessions are continued. The Cardinal is now weakened, and Hawkins talks him into believing that his work for the church and the underground was done out of vanity, and not for any spiritual reasons. The beaten Guinness is made to think that repentance can only be gained by con¬ fessing to everything, even false charges. At the trial, foreign representatives are startled to hear Guinness admit a variety of crimes, including selling out the underground and planning to overthrow the government. The Cardinal is given a death sentence which is later commuted. The interrogator resigns, disgusted at the methods he has used, while Guinness is freed. He steps from the prison into a hostile world which is bewildered and alienated by his confession. X-Ray: This British, entry presents a difficult and timely theme that is bril¬ liantly executed in production. The story is tension-packed and suspenseful. It is enhanced by superior performances and direction. The entry retains a high intel¬ lectual tone throughout, and would best be suited for art house play. Screen play by Bridget Boland, based on Boland’s stage play. Ad Lines: “One Of The Finest Foreign Films Of The Year”; “A Film That Will Take Your Breath Away . . . Alec Guin¬ ness In His Greatest Role”; “Perhaps The Most Provocative Drama Of Our Motion Picture Era . . . And Certainly Two Of The Finest Performances Of All Time!” REPUBLIC The Fighting Chance Melodra^ Estimate: For the lower half. Cast: Rod Cameron, Julie London, Ben Cooper, Taylor Holmes, Howard Wendell, Mel Welles, Bob Steele, Paul Birch, Carl Milletaire, Rodolfo Hoyos, Jr. Associate producer, William J. Sullivan; director, William Witney. Story: Trainer Rod Cameron and his jockey pal Ben Cooper are doing poorly at a Mexican race track and the boss, Mel Welles, fires them. Cooper manages to get himself and Cameron jobs with wealthy stable owner Howard Wendell; soon their wins build a reputation for the stable and money rolls in. They meet Julie London, a greedy blonde, who plays along with them both, up to the point where Cooper is infatuated, but she prefers the older Cameron and dazzles him into mar¬ riage. Cooper accuses Cameron of a double cross, refuses to ride any more horses trained by Cameron, and goes off on a bender. Cameron has no luck with¬ out Cooper and his reputation as a trainer slips, while London’s extravagance and gambling drive him to the verge of bank¬ ruptcy. Wendell decides to auction off his stables and the news brings Cooper back with money he won gambling to bid on a horse he and Cameron both had thought would be a winner one day. Cameron also wants the horse and the two decide to bury the hatchet business- wise, pool their money, and get the horse in partnership. London reveals her true nature when she turns on Cooper in fury for losing a race he could have won had he forced the horse at the risk of killing it. Disgusted, Cameron tells her off. He had played the race safe, across the board, on which the horse came in second. The payoff will take care of the sick horse. Friends again, they go off to the stable to see to its recovery. X-Ray: This should fit in on the lower half with a fair story, average perform¬ ances, and adequate direction and pro¬ duction. There are several okay racing scenes but on the whole the yarn is a familiar one. The screen play is by Hous¬ ton Branch based on a story by Robert Blees. Ad Lines; “The Sport Of Kings With Thrills and Chills”; “She Only Played To Win . . . Losers Had No Place In Her Her Life”; “She Was A Gal With A One Track Mind . . . The Race Track.” Flame Of The Islands Melodrama (5502) 90m. (Trucolor) Estimate: Okay programmer. Cast: Yvonne DeCarlo, Howard Duff, Zachary Scott, Kurt Kasznar, Barbara Neil, James Arness, Frieda Inescort, Les¬ ter Matthews, Donald Curtis, Nick Stew¬ art. Associate producer-director, Edward Ludwig. Story: Yvonne PeCarlo, business as¬ sociate in a public relations firm with Zachary Scott, convinces multimillionaire client, Frieda Inescort, that she was the “other woman” in her late husband’s life. Inescort pays her off with $100,000, with which she invests heavily in a luxurious club in the Bahamas touted to her by Kurt Kasznar, big money operator, whose silent partners are members of a gang of international racketeers with headquarters in Cuba. For a time her investment pays off and her success as hostess and singer at the club leads to society accepting her. Among the men now fighting for her favors are James Arness, who, having won a bout with alcoholism, now operates his own sports fishing boats, and Howard Duff, who was her first tragic romance and who is the godson of Inescort. In¬ escort battles to keep her godson from an unsuitable marriage, not knowing that DeCarlo was once the mother of his child, born dead and out of wedlock, but only knowing her as admitted mistress of her dead husband. Before DeCarlo can tell Duff the whole story, she learns that his mother, Barbara O’Neil, was the real other woman in Inescort’s husband’s life, and when O’Neil dies suddenly, she sees Duff’s genuine grief and knows she can never win back his trust by disillusioning him about his mother. At the same time, Kasznar tries to force his attention on DeCarlo while robbing her at the same time. His racketeering partner in Cuba, Lester Matthews, also being robbed, de¬ cides to move in with his mob. Scott is killed in a fight with Kasznar, who, in turn, is killed by one of Matthews’ hench¬ men. Arness is overpowered by the gang¬ sters when he tries to go to DeCarlo’s aid, and they are forced upon the gang¬ ster’s yacht. A British naval boat gives 4070 Servls^cHoil 2 December 14, 1955 MOTION PICTURE EXHIBITOR chase, and after an explosion at sea, they are picked up and returned to the island, where DeCarlo starts to build a new and good life with Arness. X-Ray; This is a good meller featuring greatly improved Trucolor which enhances the beautiful Bahama Islands setting. There is plenty of action and excitement with a chase that is most suspenseful. De- Carlo turns in a good performance and her singing and dancing are both >okay. In support. Duff and Kasznar are both out¬ standing, although the entire cast is ade¬ quate. The screen play is by Bruce Man¬ ning from a story by Adele Comandini. Songs include “Bahama Mama,” “Take It Or Leave It,” and “Matilda, Hold The Light.” Ad Lines: “She Played With Fire — ^And She Got Burned!”; “Men Were Moths — And She Was The ‘Flame Of The Islands!’ ” “Men Were Her Toys; Money Was Her Weakness; And Murder Led Her Into The Strangest Love Or All.” The Green Buddha Melodrama (5439) 61m. (English-made) Estimate: For the lower half. Cast; Wayne Morris, Mary Germaine, Marcia Ashton, Mary Merrall, Walter Rilla, Leslie Linder, Percy Herbert, Wolf Frees, Kenneth Griffiths, Victor Platt, Arnold Marie, Lloyd Lamble, George Woodbridge, Frank Atkinson, Barlett Mullins, Dan Les¬ ter. Associate producer, William N. Boyle; directed by John Lemont. Story; International crook Wolf Frees and his partner, Percy Herbert, steal the “Green Buddha,” priceless eastern art object, while it is on exhibition in London. Frees double-crosses Herbert and forces Wayne Morris, owner . of a small charter plane company, to fly him to Glasgow. During the flight they struggle and the plane crashes. Morris then sets out to find the Buddha and claim the reward to pay for his wrecked plane. During his exciting adventures, Morris meets and falls in love with night club singer Mary Germaine, who helps him track down the thief. The climax is a chase on the roller-coaster at an amusement park, where Walter Rilla, a fence also after the art object, is killed. Morris gets the reward and the girl. X-Ray: This English-made meller is one long chase with much killing along the way. There is action in plenty and many interesting location shots. The cast, with the exception of Wayne Morris, are all English, but this should not stop the film from serving as adequate fare for the lower half of double bills. The screen play is by Paul Erickson. Ad Lines: “A Priceless Idol — What Strange Spell; What Tragedy Befell Those Who Sought To Possess It!”; “What Mys¬ tery Srurroimds The Green Buddha?”; “Suspense As Crooks And Police Battle For A Hidden Idol.” Mystery Of The Melodrama Black Jungle (5442) 72m. Estimate: For the lower half. Cast; Lex Barker, Jane Maxwell, Luigi Tosi, Paul Muller, Jack Rex, Pamela Palma. Produced by Georges Venturini; directed by Ralph Murphy. Story: In India, a group of fanatics called the Tughs are threatening the countryside. They make a religion of murder, and make human .sacrifices to their goddess Kali. Famous hunter Lex Barker, his companions, and his pet tiger are attacked by a band of Tughs. He repels them and follows their trail which leads to a large banyan tree. The tree is the entrance to a temple. The temple priestess is Jane Maxwell. She was kidnapped at an early age and is being kept against her will. Barker is determined to rescue her, but his efforts lead to his capture. The Tugh leader, Luigi Tosi, has a propo¬ sition for Barker. He will free Barker and Maxwell is Barker agrees to assassinate Major Pamela Palma, head of the British garrison and Maxwell’s father. Barker agrees to the deal and arrives at the garri¬ son where he is captured. Through the use of a truth serum, the British get the whole story out of Barker. They take him along on their surprise attack on the Tughs. The attack results in the capture of Palma. Tosi is ready to kill Palma when Barker attacks. Aided by his tame tiger and the British troops. Barker routs the Tughs and frees Maxwell and Palma. Barker has Palma’s consent to marry Maxwell. X-Ray: What this entry has to offer is geared for juvenile audiences. The story is average for this type and performances and direction are standard. The film will do best in action houses. The screen play was written by Ralph Murphy and Jean Paul Callegari, based on the novel by E. Salgari. Ad Lines: “Savage Suspense As Blood - Crazed Jungle Priests Kill To Avenge Their Gods”; “Sudden Death And Savage Terror In The Forbidden Jimgles Of Mystic India”; “Taboo! Between Them All The Perils Of The Jungle And The Name¬ less Terrors Of The Unknown.” No Man^S Woman Melodrama (5445) 70m. Estimate: Okay programmer. Cast: Marie Windsor, John Archer, Patric Knowles, Nancy Gates, Jil Jarmyn, Richard Crane, Fern Hall, Louis Jean Heydt, John Gallaudet, Douglas Wood, Percy Helton, Morris Ankrum. Associate producer, Rudy Ralston; directed by Franklin Adreon. Story; Marie Windsor double-crosses five persons who cross her path and is, in turn, murdered by one of them. After marrying John Archer for his money, she leaves him but carries- on her infidelities so cleverly that he cannot divorce her. When Archer falls in love with Nancy Gates, Windsor demands a prohibitive cash settlement and substantial alimony. Then, tiring of her art-critic lover, Patric Knowles, who has jeopardized his career to tout her art studio business, Windsor leaves him to pursue Richard Crane and break up his engagement to Jil Jarmyn. Each of these five people, victims of her treachery, have motives for killing her, and police select Archer, the estranged husband, as the logical suspect. His father, Douglas Woods, confesses to the crime to save his son, and police are forced to release Archer. Lies are told by the other suspects. Knowles, the murderer, is reas¬ sured by the suspicion that has fallen on Archer and his father. Archer, as heir to Windsor’s studio, prepares to move the, art objects to his home. Knowles endeav¬ ors to hide the murder weapon in the studio adding to the suspicion against Archer. However, Gates, studio employe, surprises him in the act and he tries to kill her. Archer arrives in time to save her, and police arrest Knowles. X-Ray: With a competent cast, this is a good murder mystery that should find a spot on the double bill, possibly as the top half. The screen play is by John K. Butler from a story by Don Martin. Ad Lines: “Caught In The Web Of Her Own Evil”; “Her Kisses Couldn’t Stop This Killer”; “Ruthless, Shameless — There Was Only One Way To Stop This Woman — Murder!” Secret Venture (5443) Melodra^ (English-made) Estimate: Lower half entry. Cast: Kent Taylor, Jane Hylton, Kath¬ leen Byron, Karl Stepanek, Frederick Valk, Maurice Kaufman, Martin Boddey, Arthur Lane, Hugo Schuster, John Boxer, Michael Ripper. Directed by R. G. Spring¬ steen; associate producer, William N. Boyle. Story: Professor Hugo Schuster, famed scientist who invented a new jet fuel accidentally, has his briefcase switched with that of Kent Taylor on board a plane. At the airport, Schuster’s secretary, Jane Hylton, is distracted and he is kidnapjied by a gang of spies headed by Karl Step¬ anek. Kent, too, is kidnapped and taken to Stepanek who demands the briefcase. Taylor, unaware of the affair, escapes and informs police inspector John Boxer. The latter asfe Taylor to let the gang get him involved, even to going to another spy, Frederick Valk, in Paris with the brief¬ case. The formula is taken from him by Kathleen Byron and Maurice Kaufman. At Valk’s, he finds they have preceded him but cannot use the formula without the code which Taylor will try to get. He follows Hylton to a rendezvous with another gang member, Martin Boddey, and takes away papers from him, only to learn that he has interfered with a police trap. More plot and counter plot until the trail lea^ to the London waterfront where the professor is held prisoner. The police arrive in the nick of time to save him and catch the spies. Taylor and Hyl¬ ton, in love, speed away in the police launch. X-Ray: All too familiar is this entry with cops chasing spies and the mysteri¬ ous professor in the middle, along with an attractive secretary. It should serve as a filler on the lower half. The story, per¬ formance, direction, and production are fair. Paul Erickson is responsible for the screen play. Ad Lines: “Spies After An Important Formula Let No One Stand In Their Way”; “Action And Thrills In This Spy Film”; “A Fast Moving Thriller About Spies In Action.” UNITED ARTISTS Heidi And Peter Drama 89m. (Praesens) (Swiss-made) (Dubbed in English) Estimate: Cute entry for younger trade. Cast: Henrich Gretler, Elsbeth Sigmimd, Thomas Klameth, Emil Hagetschweiler, Willy Bergel, Traute Carlsen, Anita May, Theo Langen, Isa Guenther, Carl Wery, Margrit Rainer, Fred Tanner. Produced by Lazar Wechsler; directed by Franz Schnyder. Story: Elsbeth (Heidi) Si^und lives with her grandfather, Heinrich Gretler, in the Swiss Alps in the summer, and she and Thomas (Peter) Klameth play and tend to the goats. In the winter, she stays with Margit Rainer, Peter’s mother, and they attend school. One day a letter arrives from her friend, Isa Guenther, an ill youngster who spends much of her time in a wheel chair, stating she will visit her. The school teacher, who has been having trouble with Klameth is puzzled as to how to make him study, and Gretler de¬ cides to pose as Santa Claus and scare him into studying. It is successful and with Sigmund’s help, he learns how to read. With the arrival of the summer, Guenther appears along with her grand¬ mother, Traute Carlsen, and prim gov¬ erness Anita Mey. Gretler suggests she Sdrvisecfion 3 4071 MOTION PICTURE EXHIBITOR becemher 14, 1955 remain with Sigmund, while Mey remains in the village to visit and keep an eye on her. Klameth resents her for taking away Sigmund, and he destroys her wheelchair. Gretler is secretly pleas^, feeling Guenther doesn’t need it. Calamity strikes in the form of a mountain storm which causes the brook to overflow, flooding the village and wrecking homes* Guenther pitches in to help and forgets her own illness, emerging a healthy and happy girl. Her father. Will Birgel, is overjoyed and organizes a festival in a nearby town to help the stricken village, X-Ray: Suited for youngsters, this should do okay as part of the program when youngsters are available. There are some adults who may also be charmed by the proceedings. Made simply, the entry is replete with neat performances, inter¬ esting and novel settings, and adequate direction and production. Incidentally, some who may have booked the initial entry, “Heidi,” may be guided in this instance. The screen play is by Richard Schweizer based on the novel, “Heidi Makes Use Of What She Has Learned,” by Johanna SpyrH. Ad Lines: “The Charm Of Children Is The Same World Over”; “The Further Adventures Of Heidi In The Swiss Alps”; “A Touching Tale Of A Boy And A Girl In The Swiss Alps And Of Their Ad¬ ventures.” Top Gun Western 73m. (Fame) Estimate: Okay action entry for the lower half. Cast: Sterling Hayden, William Bishop, Karen Booth, James Millican, Regis Toomey, Hugh Sanders, John Dehner, Rod Taylor, Denver Pyle, William “Bill” Phil¬ lips, Dick Reeves. Directed by Ray Naz- arro; produced by Fame Pictures. Story: Sterling Hayden, expert gun¬ slinger, rides into his home town in Wyoming and causes excitement in that the town thinks he murdered a number of inhabitants despite the fact that they drew on him. Marshal James Millican warns his to leave town, but Hayden re¬ veals that the town is to^ be attacked by John Dehner and his gang of outlaws and that he wants to aid. Millican offers to take it up with the members of the town council, who reject his offer and order him from the town. He sees his old girl friend, Karen Booth, and learns that she is to wed William Bishop, who fleeced Hayden’s mother from her ranch. Hayden suspects that he was responsible for her death. His one friend in town, Regis Toomey, owner of the hotel, does what he can to help. Bishop tries to set a trap for Hayden with the aid of gunman Roy Taylor, but Hayden kills him. Hayden is jailed. Milli¬ can tries to get enough help to repel the outlaws but most are reluctant to take part in the fight. Millican tries to talk Dehner out of sacking the town but is killed. The townspeople are in a panic, let Hayden out of jail, and swear him in as marshal. He traps some of Dehner’s men, forces a showdown, and with Toomey’s help emerges victorious. Bishop tries to kill him but is himself killed by Booth. The townspeople want Hayden to settle there, but he and Booth decide to start their life together in California. X-Ray: There’s enough action and sus¬ pense to please juveniles and others seek¬ ing action or western fare. The cast is okay, and the direction and production are average. It should serve as lower half filler. The screen play is by Richard Schayer and Steve Fisher, based on a story by Fisher. Ad Lines: “He Was Able To Save A Whole Town With His Smoking Guns”; “Action And Adventure Ride Side By Side With His Flaming Guns”; “They Shot First And Asked Questions Afterwards.” U-International The Spoilers Melodrama (5607) 84m. (Technicolor) Estimate: Names will help interesting outdoor meller. Cast: Anne Baxter, Jeff Chandler, Rory Calhoun, Ray Danton, Barbara Britton, John McIntyre, Carl Benton Reid, Wal¬ lace Ford, Raymond Walburn, Dayton Lummis, Willis Douchey, Roy Barcroft, Ruth Donnelly, Forrest Lewis. Produced by Ross Hunter; directed by Jesse Hibbs. Story: Claim-jumping bothers Alaskan miners at the turn of the century, with the rich holdings of miner Jeff Chandler also threatened. Chandler and his girl, saloon proprietor Aime Baxter, distrust gold commissioner Rory Calhoun, who is ostensibly settling claim disputes, but really is conspiring with phony judge Carl Benton Reid to grab the gold hold¬ ings themselves. Baxter is jealous of Chandler’s attentions to Barbara Britton, Reid’s niece. Card dealer Ray Danton, secretly in love with Baxter, sides with Calhoun against Chandler, shooting the town marshal and having Chandler blamed. Chandler, with proof of Calhoun’s guilt, rounds up his friends and, using a train to ram the barricade and dynamite to blow up the defenders, gains control of his mine from Calhoun’s deputies while Baxter keeps Calhoxm pleasantly occu¬ pied. Danton confesses before he dies. Chandler, cleared, seeks out Calhoun and wins a gruelling fistfight. He also wins the renewed love of a chastened Baxter. X-Ray; Somewhere this remake of the famous melodrama featuring the screen’s best-known fight, misses ^e boat. The Baxter, Chandler, Calhoun names will assure a satisfactory playoff, but the pic¬ ture itself, despite some interesting mo¬ ments, is routine fare. All the principals have been seen to far better advantage in the past. The story seems to mark time until the climatic Chandler-Calhoun slugfest, which is colorful but not as exciting as the buildup leads one to expect. Color photography is good, but the fellow who said the remake is never as good as the original can find ammunition here. Screen play is by Oscar Brodney and Charles Hoffman, based on the novel by Rex Beach. Ad Lines: “Rex Beach’s Immortal Saga Of The Gold Seekers . . . Who Lived And Loved By Violence”; “Thundering With The Battle Of The Titans . . . Ruled By Man’s Lust For Gold And The Promise Of A Woman’s Lips.” The Square Jungle drama (5608) k6m. Estimate: Interesting program entry. Cast; Tony Curtis, Pat Crowley, Ernest Borgnine, Paul Kelly, Jim Backus, Leigh Snowden, John Day, Joe Vitale, John Marley, David Janssen, Kay Stewart, Barney Phillips, Frank Marlowe, Joe Louis. Produced by Albert Zugsmith; di¬ rected by Jerry Hopper. Story: Store clerk Tony Ciurtis lives with and supports his father, Jim Backus, who has taken to drink since the death of his wife. After a spree. Backus is jailed and in order to get the fine money Curtis arranges to fight at a local arena. He wins by a knockout as policeman friend Paul Kelly and Backus watch. They per¬ suade him to consider the fight game >as a future, and Kelly puts up the money and arranges for training by former fighter Ernest Borgnine. Previously, the father of his girl, Pat Crowley, had ordered him not to see her anymore. Using Backus’ old ring name, he trains seriously and fights well for several years until he gets a crack at the middleweight title held by John Day and wins. He and Crow¬ ley make up, despite the efforts of blonde Leigh Snowden to get Curtis. The next time he and Day meet, referee John Marley stops the fight to prevent Curtis from getting seriously hurt and Day wins. A return match sees Curtis warning Mar¬ ley to let the fight run its course. Curtis knocks out Day and Day is rushed to the hospital. Curtis, remorseful, quits the fight game and takes to drinking. Day does live and eventually Borgnine arranges for Curtis to attend a fight where Day makes an appearance in the ring to ask the public not to be too harsh with Curtis. The latter explains his action and feelings and exits with the crowd in his corner. X-Ray: Interesting drama and touching moments are combined in this entry with exciting and thrill-packed fight sequences. The result should account for itself well on the program. It seems to have some¬ thing for most fans, for those who go for action as well as for those who appreciate drama. The cast is good, with Curtis com¬ ing off well in the fight spots, and the direction and production are also in the better category. The story and screen play are by George Zuckerman. Tip On Bidding: Higher program rates. Ad Lines; “A Moment That Changed His Life”; “He Had To Fight Hard For Suc¬ cess In ‘The Squared Ring’ ”; “An Off- Beat Yarn About Regular People.” WARNERS _ The Court Martial Of Dkama Billy Mitchell (507) lOOx- (Cinemascope) (WarnerColor) Estimate: High rating presentation. Cast: Gary Cooper, Charles Bickford, Ralph Bellamy, Rod Steiger, Elizabeth Montgomery, Fred Clark, James Daly, Jack Lord, Peter Graves, Darren McGavin, Robert Simon, Charles Dingle, Dayton Lummis, Tom McKee, Steve Roberts, Her¬ bert Heyes, Robert Brubaker, Phil Arnold, Ian Wolfe, Will Wright, Steve Holland, Adam Kennedy, Manning Ross, Carleton Young. Produced by Milton Sperling; directed by Otto Preminger. Story: In a dispute between General Billy Mitchell, as played by Gary Cooper, and the Navy over the merit of warfare from the air. General Charles Bickford acts as moderator during a test to see whether the Air Force can sink a German battleship. He restricts the weight of the bombs to be used and limits the height from which they are to be dropped. ITie first day, the planes miss the target with their light bombs, and the next day Cooper orders heavier bombs and lower heights. They sink the vessel, to the con¬ sternation of the Navy. For his disobedi¬ ence, Cooper is demoted to Colonel and shipped to an Army post in Texas. He tries letter writing in an effort to get more money spent on the air arm, but his efforts are ignored. His friend. Navy Lt. Commander Jack Lord, crashes in hia dirigible, giving air service still another black name. Cooper is determined to bring the plight of the air service to the atten¬ tion of the American public even if it 4072 Servisection 4 MOTION PICTURE EXHIBITOR ^ t>ee9mher 1955 means his coiirt martial. He charges neglect and negligence in the press and is placed vmder arrest. Colonel James A. Daly has been appointed Cooper’s counsel, while he also asks old friend Congress¬ man Ralph Bellamy to act as civilian coun¬ sel. Charles Bickford heads the court and rules against Bellamy’s motions continu- oiisly. Army prosecutor Fred Clark winds up his case rapidly, catching Bellamy off guard, and they try to stall. Elizabeth Montgomery, widow of Lord, is called and testifies about the lack of safety in air service equipment and the reluctance to do anything about it. As further witnesses bring out embarrassing facts, pressure is put on the court to wind things up, and special prosecutor Rod Steiger cross-ex¬ amines Cooper, who is feeling ill but who insists on taking the stand. Steiger tries to damage Cooper’s case. The judges find him guilty and suspend him from pay and the service for five years. He’s not angry, though, for he has gotten across his point. X-Ray: High drama is to be foimd in this interesting story based on fact which adds to the effectiveness of the presenta¬ tion. The story of a man with vision is ably presented by the cast, which is uni¬ formly fine, but particularly by Gary Cooper, who plays Mitchell with force, conviction, and general excellence. It is one of his best performances. The direc¬ tion by Preminger is also of high calibre, getting the most out of character and situation, while the production values compliment the balance of the film. The story is interesting throughout, depend¬ ing on situation and dramatic develop¬ ment rather than on action. It could prove particularly attractive to those who can personally recollect the period, its tensions, and the headlines that the case caused. The story and screen play are by Milton Sperling and Emmet Lavery. Tip On Bidding: Higher rates. Ad Lines: “He Had A Story To Tell The American People And No One Could Stop Him Even Though It Meant Court Martial”; “The Futme Of America De¬ pended On This Man But No One Would Listen To Him”; “Thrilling Drama Ripped From The Headlines Of Today And Yesterday.” ENGLISH FILMS Alias John Preston Drama 71m. (Associated Artists) (English-made) Estimate: Average programmer. Cast: Betta St. John, Alexander Knox, Christopher Lee, Peter Grant, Sandra Dome, Pat Holt, John Longden, Bill Fraser, John Stuart, Guido Lorraine, Betty Ann Davies, Gabrielle Gay, Dinah Ann Rogers. Produced by Sid Stone; di¬ rected by David MacDonald. Story: Christopher Lee arrives in a typical coimtry village with one bank, run by John Longden. Lee states that the community seems perfect for his purpose, that of putting his capital to work. Lee, with the banker’s help, invests in various industries which soon proves beneficial to the community as well as to Lee himself. Lee is elected to the hospital board. He meets Longden’s daughter, Betta St. John, and falls in love with her. Her romance with Peter Grant is severed when she accepts Lee’s proposal of marriage. Psy¬ chiatrist and pschoanalyst Alexander Knox returns to the town and is appointed to the hospital staff over Lee’s objection. Lee overcomes his aversion to Knox’s pro¬ fession and visits him in his office. He tells the doctor of a strange recurrent dream he has wherein he is someone else, living in the home he has built for St. John as a wedding present. A woman appears whom he, as this other person, knew intimately during the war. He kills her to prevent their association from being known. In another dream, Lee as- sults the doctor who appears at an in¬ opportune moment. Lee again visits the doctor’s office and finds him with a band¬ aged head. As Lee is led away by mental institution attendants, the doctor explains to St. John, reunited with Grant, that Lee is a schizophrenic who actually com¬ mitted the deeds he thought he had dreamed. X-Ray: This entry presents a fairly in¬ teresting psychological plot that is ade¬ quately handled in production. The film maintains an average pace throughout and is aided by adequate performances and direction. Although British, the entry has enough action and diversity to stand as a lower half entry at most general atidience houses. The film might also be acceptable for art-house play. Screen play is by Paul Tabori. Ad Lines: “Why Did His Devilish Dreams Persist?”; “An Unusual Picture That Carries A Dynamic Wallop”; “The Story Of A Strange Man . . . Who Had Dreams Of Death And Minder!” FOREIGN Diabolique Mystery Drama 107m. (United Motion Picture Organization) (French-made) (English titles) Estimate: Well made and highly sus¬ penseful import. Cast: Simone Signoret, Vera Clouzot, Paul Meurisse, Charles Vanel, Noel Roquevert, Therese Domy, Pierre Lar- quey, Michel Serrault, Jean Brochard, Georges Chamarat, Jasques Varennes, Roberto Rodrigo, Jean Pierre Bonnefous, Michel Dumur, Henri Humbert, Soudieu, Moinet. Produced and directed by Henri- George Clouzot. Story: Paul Meurisse and his wife, Vera Clouzot, run a boys’ school on the out¬ skirts of Paris. Simone Signoret, an in¬ structor on the school’s small staff, is Meurisse’s mistress. Meurisse is a sadistic and tyrannical director. He inflicts his cruelty on Signoret and Clouzot. They plan his murder. A three-day holiday pro¬ vides the opportunity. The women drive to Signoret’s small house in the provinces. They lure Meurisse to the house and render him unconscious with drugged whiskey. Next they put him into a bath¬ tub and Signoret holds his head under water. It is over in a few minutes. The next morning the Jaody is transported by truck to the school and dumped in the swimming pool filled with stagnant water. Days later, when the pool is drained, the body cannot be found. Various incidents suggest that Meurisse, ahve, is roaming around the school grounds. Clouzot, who has a weakened heart, begins to suffer physically from her ordeal and the sub¬ sequent mysterious events. Time passes and her health continues to decline. When she enters her quarters and finds the body of Meurisse submerged in her bathtub, Clouzot goes into a state of shock. The sight of the body rising from the bathtub results in a heart attack and Clouzot’s death. Signoret rushes into the room and embraces the very much alive Meurisse. The plot was cooked up to get Clouzot’s money and Meurisse’s freedom. But a police inspector promises another reward for the clever murderers. X-Ray: This entry can boast a lot in the way of entertainment value. The film contains a highly suspenseful and unusual story that is expertly handled in produc¬ tion. The surprise ending is ingenious and totally unexpected. Performances and direction are outstanding. The entry can best serve in art and specialty spots. The script and dialogue were written by H. G. Clouzot and G. Geronimi, based on the novel “Celle Quix N’ etait Plus,” by Pierre Boileau and Thomas Narcejac. Ad Lines: “The Film That Received The French Motion Picture Critics’ Award”; “A Powerful Story Of Murder, Horror, And Mystery . . . Produced And Directed By France’s Master Of Sus¬ pense — Georges Clouzot”; “Guaranteed To Chill And Shock You ... A Brilliant Tour De Force In Terror.” Hill 24 Doesn't Answer Action Drama 100m. (Continental) (Israel-made) (English language) Estimate: Highly interesting, well-made import. Cast: Edward Mulhare, Haya Hararit, Michael Shillo, Michael Wager, Margalit Oved, Arieh Lavi, Zalman Lebiush, Haim Enav, Azaria Rappaport, Artie Seidman, Shosbana Damari, Yosef Yadin. Produced by Thorold Dickinson and Peter Frye; directed by Thorold Dickinson. Story: Hill 24 is one of the foothills dominating the approach to Jerusalem. The night before a cease fire, to be im¬ posed by the United Nations to stop the Israeli-Arab war, four Israeli volimteers set out to hold the hill until morning, in order to claim it for Israel. They narrate their stories going to the destination. Ed¬ ward Mulhare, one of them, met Haya Hararit at the time of the British man¬ date in Palestine. Mulhare was a British army investigator and Hararit an under¬ ground worker. Through Mulhare ’s love for Hararit, he' returned to Israel after his discharge and joined Hararit and the Israeli forces. Michael Wager, American tourist, was drawn into the fighting for the Old City of Jerusalem. He was wounded and met a Rabbi who inspired his course through religious faith. Mar¬ galit Oved, the third volunteer, is a Yemenite girl who recalls the beauty of her birthplace, the Jerusalm hills. Young Israeli Arieh I^vi tells of a recent incident which happened on patrol in the Negev Desert. Lavi captured a wounded prisoner who turned out to be a former Nazi officer. The prisoner killed himself when he taxed his strength in a frenzy of hate. Finally, the volunteers arrive at the hill and begin to climb it. The next morning, the UN truce team scales the hill and finds the volunteers dead, but their corpses claim the ground for Israel. X-Ray: Topical and highly exciting, this entry is marked by realism and tragedy dramatically portrayed. The im¬ port reveals the Israeli-Arab fighting in all its brutal asppects, and states the ideological case for Israel’s actions. The entry is authentically mounted, and offers fine performances by a predominently native cast. This swiftly paced and skill¬ fully produced offering should prove acceptable to a wide audience, and is ear¬ marked for art and specialty houses. The story was written by Ziv Kolitz, and the screen play is by Kolitz and Peter Frye. Ad Lines: “Out Of The Headlines . . . The True Story Of The Conflict That Is Rocking The World”; “They Were Happy And Content In Their Native Countries . . . What Strange Force Made Them Travel Across The World To Die On An Isolated HiUtop”; “A Savage Story Of Life And Death In ITie Holy Land.” Servisection 5 4073 MOTION PICTURE EXHIBITOR December 14, 1955 One Step To Eternity (Ellis Films) (French-made) (English titles and narration) Estimate: Names may help in art spots. Cast: Corinne Calvet, Danielle Dar- rieux, Michel Auclair, Miriam Petacci, Lyla Rocco. Produced by George Chas- anas; directed by Henri Decoin. Story: Michel Auclair, money-mad in¬ dividual, gets a job on a Paris newspaper. He rises to editorship by stepping on a friend. Auclair justifies his actions by pointing out his poverty-stricken child¬ hood. He plans a murder. He invites four women to attend a housewarming at his penthouse apartment. One of them is to meet death by means of a loose raiUng on the balcony. The women are Danielle Darrieux, Auclair’s first wife, whose love and integrity always stood in the way of his shady schemes; Corinne Calvet, Au¬ clair’s second wife, from whom he is seek¬ ing a divorce, and who, with the aid of her lover, is blackmailing Auclair; Miriam Petacci, Auclair’s mistress, who aids him in his illegal transactions; and Lyla Rocco, Auclair’s whimsical fiancee, who has been made pregnant by another man. The women arrive and a feeling of tension soon overwhelms the host and his guests. Time passes and Petacci, Calvet, and Rocco depart, leaving Darrieux alone with Auclair. Auclair tells her that she is his conscience and he cannot have peace with her alive. He attempts to push her off th^ balcony, but loses his balance and falls to his death. X-Ray: This entry contains an unusual and interesting story, well handled al¬ though at times slow moving. Geared to conversation and motivation rather than action, the entry will best be appreciated by art and specialty audiences. Good per¬ formances and direction are contained in the offering. The dialogue was written by Henry Decoin, J. de Baroncelli, and J. C. Egar, based on the novel, “Follow As Tha Night” by Pat MacGerr. Ad Lines: “He Wanted One Of Four Women . . . And He Wanted Her Dead!”; “An Ingenious Combination Of Suspense And Sex”; “He Had Won In Everything Else . . . And Now He Would Win In Murder.” Samurai Action Drama 93m. (Fine Arts) (Japanese-made) (English titles) (Eastman Color) Estimate: Quality import for the art spots. Cast: Tishiro Mifune, Kaoru Yachigusa, Rentaro Mikuni, Mariko Okada, Kuroemon Onoe, Mitsuko Mito, Eiko Miyoshi. Pro¬ duced by Kazuo Takimura; directed by Jun Yasumoto. Story: During the early feudal days of Japan, the country is divided into two warring camps. Toshiro Mifune and Rentaro Mikuni leave Miyamoto village to enter into battle and become Samurai warriors. Mikuni has gone to war over the protests of his girl friend, Kaoru Yachigusa. The fortunes of war turn against Mifune and Mikuni. Wounded, they flee through the countryside imtil they find sanctuary in the home of widow Mitsuko Mito and her daughter, Marilo Olada. Mifune successfully defends the women from a group of bandits. When Mito makes advances to him, he leaves for his native village. Arriving at the village gates, Mifune is forced to kill the guards when they attempt to arrest him for being a fugitive. He manages to get word to Yachigusa that Mikuni is safe, and then flees to the mountains, ahead of an organ¬ ized manhunt. Yachigusa learns that Mikuni has married Mito. Although grief- stricken, Yachigusa now joins Kuroemon Onoe, the village priest, in a hunt for Mifune. They locate the fugitive, and using a lure of sympathy and reproach, manage to bind him and take him back to the village. Mifune is hung on a branch of a tree by his arms and left for the elements to kill him. Yachigusa takes pity on him and cuts him down. The two flee. They make vows of faithfulness to each other before they are captured by another searching party. Mifune is confined by Onoe in the room of the castle, where the priest says he must find the path of virtue. Years pass, and Mifune emerges a changed and devout man. He prepares for a long journey in quest of knowledge. Yachi¬ gusa, who has been waiting for him, is abandoned. X-Ray; In line with its predecessors, this Japanese entry again offers a tradi¬ tional fable, presented in a distinct oriental style. The highly atmospheric settings are accentuated by excellent color photog¬ raphy. The unusual story contains a suffi¬ cient amount of action and diversity, and retains a good degree of interest through¬ out. Performances and direction are in keeping with the high overall quality of the entry. The scenario was written by Tokuhei Wakao and Hiroshi Wakao, based on the original story by Eiji Yoshikawa. It’s strictly for art spots. Ad Lines: “An Oriental Masterpiece . . . A Film You Must See”; “Out Of Japan Comes Another Artistic Triumph”; “A Japanese Fable . . . Portrayed In All Its Beauty And Wonder.” Umberto D. Drama 89m. (Harrison-Davidson) (Italian-made) (English titles) Estimate: Superior import for art houses. Cast; Carlo Battisti, Maria Pia Casilio, Lina Gennari. A Rizzoli-De Sica-Amato Production; directed by Vittorio de Sica. Story: Carlo Battisti, aged government pensioner, attends a street demonstration held by his fellow pensioners. Police dis¬ pense the crowd and Battisti returns to his cheap furnished room where he lives alone with his dog. Flick. Battisti’s ono friend is Maria Pia Casilio, servant of the house. Casilio, a simple girl, has become pregnant by one of two soldiers, and neither will admit that he is the father. When Battista’s landlady, Lina Gennari, demands the rent owed her and threatens eviction if it is not paid, Battisti tries desperately to raise the money by selling his watch and his books. He is too proud to beg in the streets, and cannot get a loan from any of his acquaintances. When he contracts a sore throat he succeeds in gaining admission to a hospital, thereby delaying his financial debacle. When he is discharged, he discovers that the dog. Flick, is gone. Searching frantically in the streets, he finally locates the animal at the city poxmd. The room by now has been taken over by the landlady and, homeless, the old man is determined to find quarters for Flick and then kill himself. But lodging for the dog cannot be found. Battisti, resolved that his dog must die with him, stands in the path of a railroad train, with Flick in his arms. FUck wriggles to the groimd and safety, as the train rushes by. Battisti turns and begins to woo the frightened dog back to him. Passersby watch a seemingly con¬ tented man playing with his dog. X-Ray: Art house enthusiasts will find in this entry the quality of de Sica’s previous efforts. In production, direc¬ tion, and performances the film is a superior job. Despair and melancholy, however, predominate to such a degree that it is unlikely that the offering will appeal to general audiences. It is an artistically conceived, brutal glimpse of reality to find favor with a selective audience only. The story was written by Cesare Zavattini, and the screen play by Zavattini and De Sica. Ad Lines: “The Great De Sica Gives Us Another Film Masterpiece”; “Vittorio De Sica . . . The Man Who Brought You ‘Shoe Shine’ And ‘Bicycle Thief,’ Now Unveils Another Masterpiece Of The Screen”; “In The Tradition Of Great Italian Films . . . Another Intimate Por¬ trayal of Reality Destined To Be A Classic.” The Shorts Parade THREE REEL Topical Drama 24 HOUR ALERT. Warners — Special. WarnerColor. 31m. Jack W’ebb calls on the group commandant of an Army Air Force Fighter Interceptor Group. Webb learns that the populace of the town adjacent to the air force base are agitated over the noise created by the jet pldnes. The town mayor flies to Washington to ask for the removal of the base. On the mayor’s re¬ turn plane trip, bad weather develops and the plane radio goes out of order. His plane is spotted and guided to a safe landing by an interceptor from the fighter group. This changes the mayor’s view as to the value of the Air Wing. The film closes with Webb summarizing the im¬ portance of the Fighter Groups in the defense of the coimtry. EXCELLENT. (3910). TWO REEL _ Comedy BLUNDER BOYS. Columbia— Three Stooges Comedies. 16m. The Stooges be¬ come master detectives after attending a detective-training school. They are as¬ signed to track down a criminal who mas¬ querades as a woman. In a ladies’ Turkish bath they locate the culprit. But he out¬ wits the Stooges and they wind up as common laborers, working at cross-pur¬ poses with picks and shovels. GOOD. (8403) . HOOK A CROOK. Columbia— All-Star Comedies. 16m. Private detectives Joe Besser and Jim Hawthorne are hired to recover stolen jewels. Unknown to the two, the necklace was filched by a gorilla. A merry battle ensues when the animal is cornered in an antique shop. At first, Besser and Hawthorn receive the pun¬ ishment, but finally they wind up victori¬ ous heroes. FAIR. (8413). RADIO ROMEO. Columbia — Comedy Favorite Re-releases, ITYgm. When first reviewed in The Servisection of March, 1948, it was said: “Harry Von Zell is a radio announcer specializing in advice to the love-lorn. Marital problems are his meat, but it seems he has a little diffi¬ culty telling that to his wife. He gets into the usual woman trouble, and the missus catches him at a most inopportune mo¬ ment. Confusion reigns when the impli¬ cated girl’s husband turns up, and begins the chase after Von Zell. FAIR.” (8432). SHOULD HUSBANDS MARRY? Co¬ lumbia — Assorted Reprints. 17m. When first reviewed in The Servisection of De¬ cember, 1947, it was said: “Hugh Herbert’s wife becomes suspicious when her hus¬ band has to attend a number of conven¬ tions. However, he quiets her. He has his 4074 Servisttctien 6 MOTION PICTURE EXHIBITOR December 14, 1955 boss and his wife for dinner, which should lead to a raise. A loud, practical joking ^ friend turns up with his girl friend, and J Herbert gets into hot water with his boss, who fires him. He is rehired as a partner, however, when the friend turns over a huge order for supplies to Herbert. FAIR.” (8423). WEDLOCK DEADLOCK. Columbia— • Comedy Favorite Re-releases. 16m. When first reviewed in The Servisection of Feb¬ ruary, 1948, it was said: “Eddie DaRita and his wife arrive at their home after the wedding, and prepare to settle down. The bride’s family infiltrates into the home, and makes things very unhappy. DaRita, in a counter-attack, enlists the aid of a couple of friends, who, put on an insane act, and drive the visitors away. When the latest arrivals declare their in¬ tentions of staying, DaRita chases them out of the house. GOOD.” (8433). Cinemascope Color Musical WONDERS OF MANHATTAN. Colum¬ bia — Musical Travelark. 16m. Cinema- Scope -Technicolor. The island of Manhat¬ tan is exposed to the Technicolor film of the CinemaScope cameras for a 24-hour period and the narration is differently handled via words and music as performed by the voices of Bill Hayes, the Jim Peterson Singers, and Rosemary June. The voice of George Jessel can also be heard with an occasional comment. The familiar as well as the little seen are packed into this attractive entry. Songs heard are “New York Prologue,” “Manhattan Data,” “New York Postcard,” and “Broadway.” EXCELLENT. Musical MAMBO MADNESS. U-I— Musical Fea- turettes. 15m. The mambo craze is illus- trater in its extreme by this short subject. In an off-Broadway dance hall Tito Rod¬ riquez and his orchestra supply the music, as “Killer Joe” Piro and New York’s Best Mambo Dancers frenziedly improvise steps to the beat of the wild rhythm. FAIR. (2601). RALPH MARTERIE AND HIS OR¬ CHESTRA. U-I — Mvisical Featurettes. 15m. Ralph Marterie and his orchestra perform “Trumpeter’s Lullaby,” “After Midnight,” and “Dubba Dubbin’ With Hank.” Steve Lawrence vocalizes in “The Birth Of The Blues.” The Hi-Lo’s harmonize in “Rockin’ Chair.” “Gypsy In My Soul” is sung by Eydie Gorme. Bill Walters croons “The Blues.” GOOD. (2651) . Serial MANHUNT OF MYSTERY ISLAND. Republic — Serial Re-issue in 15 Chapters, Richard Bailey, Linda Stirling, Roy Bar- croft, Keene Duncan, Forrest Taylor, and others. Directed by Spencer Bennet, Wal¬ lace A. Grissell, and Yakima Canutt; as¬ sociate producer, Ronald Davidson. Epi¬ sode One, “Secret Weapon.” 28m. When first reviewed in The Servisection of January, 1945, it was said: “Forrest Tay¬ lor, inventor -father of Linda Stirling, has disappeared while seeking new radium fields on Mystery Island; his daughter and criminologist Richard Bailey, suspecting foul play, follow him. They soon tangle with Roy Barcroft, who poses as “Captain Mephisto,” Colonial governor of the island, and his henchmen, who are holding Taylor prisoner, and forcing him to complete his invention, a radiatomic power transmitter designed to revolutionize traffic of the world by furnising a new power. Un¬ known to Barcroft, Taylor has been stall¬ ing, and has developed a fire ray with which he plans to escape by burning out his prison walls. Just as he is about to do this, Bailey engages in a fight with Barcroft’s henchmen. After Taylor gets away, one of the bad ’uns turns the fire ray on the unconscious Bailey. Containing all the usual elements such as rough and tumble fights. Rube Goldberg type of in¬ ventions, fair tale characters, sliding panels, etc., this stacks up as average action and thrill serial fare patterned along the lines of adventure strips in the funny papers. Production is passable. The following episodes are regulation two -reel length. FAIR.” (5583) . Vista Vision Color Travel VISTAVISION VISITS HAWAII. Para- mount-VistaVision Special. Technicolor. 17m. The colorful pageants, scenic won¬ ders, and sports of the Islands are re¬ viewed in this short. Pearl Harbor, Wai¬ kiki Beach, and Oahu are targets of the camera. Islanders are seen engaging in a variety of activities including barefoot football, coconut palm tree climbing, surf¬ board riding, and sailing. At a native feast, dancers perform to the best of island drums. EXCELLENT. (V14-4). VISTAVISION VISITS JAPAN. Para- moimt-VistaVision Special. Technicolor. 17m. This short covers a tour of Japan. The country’s highlights, both natural and man-made, are observed. Emphasis is placed on the changing culture of the country. The traditional, as illustrated by oriental dances, impressive landmarks, and family dining habits, are contrasted with the western influence evidenced in Euro¬ pean dress and modem edifices such as Tokyo’s international airport. Glimpses of historically significant Hiroshima and scenic Fujiama are seen. EXCELLENT. (V14-5). VISTAVISION VISITS THE SUN TRAILS. Paramount- VistaVision Special. Technicolor. 16m. The scenic wonders ol the Arizona-Colorado territory are cap¬ tured by the camera. At Wickenburg, Ari¬ zona, a winter dude ranch plays host to a rodeo. The high-elevation village of Sedona has bred a colony of artists, writers, and fishermen. Monument Alley, with its impressive natural formations, is the home of ruggedly individualistic Navajo Indians. The Grand Canyon, one of nature’s masterpieces, is thoroughly ex¬ plored via the camera. EXCELLENT. (V14-3) . ONE REEL CinemaScope Color Cartoons BIRD SYMPHONY. 20th -Fox— Terry- toons. CinemaScope. 7m. A symphony orchestra, composed exclusively of birds, gives a recital in a woodland grove. The instruments are natural props, such as flower horns, twig violins, harps composed of herons’ legs. The conductor is a wood¬ pecker. A pair of cats are on the prowl. The felines try to snare the birds through the use of various disguises. But the cats fail in their attempt and end up at the mercy of the birds. GOOD. (5533). LITTLE RED HEN. 20th-Fox— Terry- toons. CinemaScope. 7m. This is a jazzed- up version of the famous fairy tale. The industrious hen is always on the move while the other farm animals just loaf around and sleep. The hen finds a grain of wheat, plants it, harvests the wheat, shucks the wheat, grinds it, and bakes the bread. Of course the other animals refuse when they are invited to help with the work. When the time comes for the bread to be eaten, the farm animals want their share. But all they get from the hen is the slogan, “When there is bread to be baked, don’t loaf on the job.” GOOD. (5534). MAGOO MAKES NEWS. Columbia— CinemaScope Magoos. 6m. The nearsighted Magoo misreads a circular and thinks it to be an exorbitant light bill. Magoo heads for the power company to protest and winds up in the printing department of a newspaper. Magoo delivers a tongue lash¬ ing to a tabulating meter and then be¬ comes enmeshed in the presses. Magoo is tossed wildly about, and walks across the inking rollers and onto the rolls of clean newsprint. The next morning Magoo’s newspaper has an editorial page consist-, ing of nothing but black footprints. Of course, Magoo is outraged and heads for the newspaper office for an explanation. EXCELLENT. (8751). Color Cartoons THE CAT THAT HATED PEOPLE. MGM-Gold Medal Reprint Cartoons. 7m. When first reviewed in The Servisection of December, 1948, it was said: “This is the story of a cat who bemoans the fate of his kind in cities, where inconsiderate and cruel people maltreat them. He wishes for a nice quiet spot like the moon, and takes a rocket ship there, only to find things worse, and is glad to return to people. GOOD.” (W-768). COPS IS TOPS. Paramount-Popeye Cartoons. 6V^m. Olive Oyl becomes a lady cop. Popeye follows her around to protect her, but winds up getting in her way as she performs a series of miraculous esca¬ pades. Popeye gets in Olive’s way once too often and finds himself in jail with a group of bank crooks. When Olive be¬ comes involved with a masher, who is too much for her, Popeye, fortified by his spinach, breaks through the prison walls and comes to her rescue. Popeye, now a hero, is rewarded by being inducted into the women’s police force. GOOD. (E15-2^ FOXED BY A FOX. 20th-Fox— Terry- toons. 7m. A himter and his dog are chas¬ ing a fox. The fox reaches out of the screen, takes pencil and eraser from the artist, and proceeds to run the production his own way. The fox erases the dog’s legs and gives him shorter ones. With the pencil he is able to draw a variety of dangers, traps, and accidents which frus- thate the hunter at every turn. A rapid change of background is another trick the fox utilizes to his advantage. But the tables are turned as the hunter grabs the pencil and uses it to comer the fox. EXCELLENT. (5511). HOT FOOT LIGHTS. Columbia— Fav¬ orites Reissues. 7m. When first reviewed in The Servisection of August, 1945, it was said: “A W. C. Fields character runs a sideshow where various dramas are put on, and everything goes along normally until some kid in the audience lets go a model airplane carrying a cargo of sneez¬ ing powder, which literally brings down the house. FAIR.” (8603). LITTLE AUDREY RIDING HOOD. Paramount — Noveltoons. 6m. Audrey de¬ livers a cake to her grandmother and finds a burglar .robbing the old lady’s house. Audrey gives the burly crook a rough time and locks him in the cellar. However, the burglar makes an escape and comers Audrey. But grandma comes to the rescue. She drops her cane and flattens the burglar with a jujitsu trick. GOOD. (P15-2). (Continued on page 4076) Servisection 7 4075 MOTION PICTURE EXHIBITOR Decetnoer 14, 29551 ALPHABETICAL GUIDE Since The Sept. 7, Issue To 126 Features Reviewed Tbk lnd«x cov«r« f»at«r*s r*vi«w«d thus far during Hi* 1MS-S6 Moton in addition to featuros of th* 1954-55 ■*a«OH r*vi*w*d «ift*r th* is*u* of S*pt. 7, 1955.— Ed.) AIR STRIKE-47m.-lipp*rt . 4023 ALIAS JOHN PRESTON-71 m.-Associafed . 4073 ALL THAT HEAVEN ALLOWS-89m.-U-l . 4055 APACHE AMBUSH — 68m. — Columbia . 4021 APACHE WOMAN — 83m.— American Releasing . 4056 ARTISTS AND MODELS— 109m.— Paramount . 4062 AT GUNPOINT-81 m.-Allied Artists . 4069 B BALLET DE FRANCE-83m.-Lewis . 4050 BAR SINISTER, THE-(Wildfire)-88m.-MOM . 4023 BEAST WITH 1,000,000 EYES, THE-78m.- American Releasing . 4063 BENGAZI-78m.— RKO . 4047 BIG KNIFE, THE-llm.-United Artists . 4034 BILLY, THE KID-95m.-MGM . 4061 BLOOD ALLEY-llSm.-Warners . 4035 BRING YOUR SMILE ALONG-83m.-Columbia 4021 C '-OUNT THREE AND PRAY-102m. -Columbia 4045 COURT MARTIAL OF BILLY MITCHELL, THE-lOOm.- Warners . 4072 CROOKED WEB, THE-77m.-Columbia . 4065 D DEEP BLUE SEA, THE-99m.-20th-Fox . 4038 DESPERATE HOURS, THE-1 12m.-Paromount . 4033 DEVIL GODDESS— 70m.-Columbia . 4021 DEVOTION-1 01 m.-Artkino . 4027 DIABOLIQUE-107m.-UMPO . 4073 DR. KNOCK— 102m.— Martin J. Lewis . ^63 DUEL ON THE MISSISSIPPI-72m.-Columbia . 4037 F FIGHTING CHANCE, THE-70m.-Republic . 4070 FLAME OF THE ISLANDS-90m.-Republlc . . 4070 rOOTSTEPS IN THE FOG-90m.-Coliunbia . 4022 -ORT YUMA— 78m.— United Artists . 4047 FRISKY-98m.-DCA . 4066 |>URY IN PARADISE-77m.-G!bralter . 4040 G GENTLEMEN MARRY BRUNETTES-97m.-United Artists . 4035 GIRL IN THE RED VELVET SWING, THE-109m.- 20th -Fox . 4047 GIRL RUSH, THE-83m.-Paramoont . 4024 GOOD MORNING, MISS DOVE-107m.-20th-Fox . 4067 GREEN BUDDHA, THE-61m.-Republic . 4071 GREEN DOLPHIN STREET-141m.-MGM . 4037 GUN THAT WON THE WEST, THE-71m.-Columbia 4022 GUY NAMED JOE, A-149m.-MGM . 4061 GUYS AND DOLLS-149m.-MGM . 4054 H HEADLINE HUNTERS-70m.-Republie . 4055 HEIDI AND PETER-89m.-United Artists . 4071 HELL'S HORIZON-80m.-Colombia . 4065 HILL 24 DOESN'T ANSWER-1 OOm.-Continental . 4073 HOLD BACK TOMORROW-75m.-U-l . 4050 HONKY TONK-105m.-MGM . 4061 I I DIED A THOUSAND TIMES-lOPm.-Worner* . 4050 ILLEGAL— 88m.— Warners . 4027 INSIDE DETROIT-82m.— Columbia . 4069 IT'S ALWAYS FAIR WEATHEB-102m.-MOM . 4024 IT'S A DOG'S LIFE (See Bar Sinister, The) J JAIL BUSTERS-61m.-Allled Artists . 4053 JOHNNY STOOL PIGEON-74l/2m.-U-l . 4062 K KILLER'S KISS-67m.-United Artists . 4009 KISS OF FIRE-87m.-U-l 4026 KISS THE BLOOD OFF MY HANDS-79m.-U-l . 4062 L LADY GODIVA-89m.-U-l . 4050 LAY THAT RIFLE DOWN-71 m.-R*publie . 4026 LAWLESS STREET, A-78m.-Columbia . 4065 LEFT HAND OF GOD, THE-87m.-20th-Fox . 4026 LONESOME TRAIL, THE-73m.-Lippert . 4023 LORD OF THE JUNGLE-69m.-Allied Artists . 4033 LOVER BOY-85m.-20th-Fox . 4067 LUCY GALLANT— 104m.— Paramount . 4046 M MADDELENA-90m.-I.F.E. . 4023 MAN ALONE, A— 96m.— Republic . 4034 MAN FROM LARAMIE, THE-104m.-Columbia . 4022 MAN WITH THE GUN-83m.-United Artists . 4047 McConnell story, THE-107m.-Wamers . 4027 MUSIC LAND-69m.-RKO-Disney . 4066 MY SISTER EILKN— 109m.-Columbia . 4033 MYSTERY OF THE BLACK JUNGLE-72m.-Republie . 4071 N NAKED SEA-70m.-RKO . 4054 NIGHT HOLDS TERROR, THB-86m.-Columbia . 4022 NIGHTMARE ALLEY-1 1 1m.-20th-Fox . 4039 NO MAN'S WOMAN— 70m.— Republic . 4071 O OKLAHOMAI-143m.-Magno-Todd-AO . 4051 ONE STEP TO ETERNITY-94V2m.-Ellis . 4074 P PHILADELPHIA STORY, THE-1 12m.-MGM . 4037 PICNIC-115m.-Co!umbla . 4069 PRISONER, THE-91m.-Columbia . 4070 Q QUEEN BEE— 95tii.— Columbia . mtmm QUENTIN DURWARD-lOIm.-MOM . 4045 Jl R -11 REBEL WITHOUT A CAUSE-1 11m. -Warner* . 40551 RETURN OF JACK SLADE, THE-80m.-Alli*d Arti*t»....4053 ROCK 'N' ROLL REVUE— 70m.— Studio . 4040 i ROSE TAHOO, THE-1 17m.-PaTamount . 4062 f. RUNNING WILD-81m.-U-l . 4062 S SAMURAI— 93m.— Fine Arts . 4074 SECOND GREATEST SEX, THE-87m.-U-l . 4039 SECRET VENTURE-70m.-Republic . 4071 SEVEN CITIES OF GOLD-103m.-20th-Fox . 4034 SHACK OUT ON 101-80m.-Allied Artists . 4069 SHADOW OF THE EAGLE-93m.-United Artist* . 4024 SIMBA— 98y2m.— Lippert . :4032 SINCERELY YOURS-115m.-Wam*r* . 4036 fs SINS OF POMPEII-70m.-Vitual Drama . 4040 SPECIAL DELI VERY-86m.— Columbia . 4022 SPOILERS, THE-84m.-U-l . 4072 SQUARE JUNGLE, THE-86m.-U-l . 4072 SVENGALI-82m.-MGM . 4037, T TALL MEN, THE-1 22m.-20th-Fox . 4039 TARANTULA-80m.-U-l . 4063 TARGET ZERO-92m.-Warnert . 4067 TECKMAN MYSTERY, THE-90m.-Attociat*d ArUil* 4027 TEEN-AGE CRIME WAVE-77m.-Columbia . 4045 TENDER TRAP, THE-1 lIm.-MGM . 4034 TENNESSEE'S PARTNER-87m.-RKO . 4038 TEXAS LADY-86m.-RKO . 4066 TH I EVE'S HIGHWAY-94m.-20th-Fox . 4009 THIRTY SECONDS OVER TOKYO-1 39m.-MGM . 4061 THREE STRIPES IN THE SUN-93m.-Columbia. . 4053.; TO CATCH A THIEF-106m.-Paramount . 4023 TOP GUN-73m.-United Artists . 4072 TOUGHEST MAN ALIVE-72m.-Allied Artists . 4061 TREASURE OF PANCHO VILLA, THE-96m.-RKO . 4038 TR1AL-I05m.-MGM . -...4024 .TROUBLE WITH HARRY, THE-99m.-Paramount . 4046 TWINKLE IN GOD'S EYES, THE-73m.-R*public....;...4047 1'' U UlYSSES-104m.-Paramoimt . 4025 UMBERTO D.— 89m.— Harrison-Davidson . 4074 V i; VANISHING AMERICAN, THE-90m.-Republie . 4066 VIEW FROM POMPEY'S HEAD, THE-97m.-20th-Fox....4053 W -H WALK A CROOKED MILE-91l/2m.-Columbia . 4063 WARRIORS, THE— 85m.-Allied Artists . 4037 WHITE CHRISTMAS-120m.-Paramount . 4046 WILDFIRE— (See Bar Sinister, The) Y YOU'RE NEVER TOO YOUNG-1 02m.— Paramount . 4035 (The running time carried in this listing represents the latest corrected time of each feature. While every effort is made to keep the listing accurate, features are often subject to editing after being reviewed. Readers are advised to check the time with the local exchange — Ed.) The Shorts Parade (Continued from page 4075) LUCKY DUCKY. MGM— Gold Medal Reprint Cartoons. 7m. When first reviewed in The Servisection of October, 1948, it was said: “The lake and the sky are black with ducks but when the duck hunting period begins at six a.m., they all fly away with the exception of one tough little baby duck, much to the himters’ dis¬ gust. The baby duck drives the hunters almost crazy with his antics, and leads them a nutty chase over lake and land tmtil he holds up a stop sign. It is five p.m., and the period for duck shooting is over. The lake and the sky are again black with ducks. FAIR.” (W-767). PHONY NEWS FLASHES. 20th-Fox— Terryioons. 7m. A series of gagged up sequences dealing with modem man’s problems comprise the footage of this short. Problems surveyed include mothers- in-law, flying saucers, miracle dentrifices, anti-noise campaigns, and pretty girls. But things take a strange twist. The anti- noise ceimpaign ends up in bedlam, the miracle dentrifices result in falling teeth, and the flying saucer legend is denied by a man from Mars. GOOD. (5510). RABBIT PUNCH. Paramount-Novel- toons. 6m. It’s the big fight between Tommy Tortoise and Michael Hare. The tortoise takes a beating at the start of the battle, but he soon learns that his shell is heavy protection. The tortoise produces two more shells and the baffled hare is forced to play a shell game. The hare stuffs horseshoes in his gloves but the tortoise reacts by pushing a magnet down Michael’s throat. As a result, the hare winds up pxmching himself. The magnet draws the ring posts to the hare who is put out of action. The tortoies emerges as the winner. EXCELLENT. (P15-1). RED WHITE AND BOO. Paramount— Casper Cartoons. 6m. Casper, The Friendly Ghost, through the use of a time machine, gets transported back in time. In the stone age, Casper frightens cave men and cave women. Robert Fulton’s steamboat makes a successful first trip when Casper’s ghostly form frightens it into action. Casper assists Paul Revere on his famous ride, when Revere’s horse, frightened by the ghost, ceases to balk and begins to gallop. Washington, crossing the Delaware is speeded up by Casper’s appearance, and Casper becomes a hero by besting the Redcoats. EXCELLENT. (B15-1). Comedy so YOU WANT TO BE A VICE- PRESIDENT. Warners — Joe McDoakes Comedies. 10m. McDoakes is employed as seventh vice-president in a firm that only makes promotions from the ranks. The sixth v.-p. tries to give Joe a course on how to get ahead with the boss, but all the ideas backfire. Thirty years later Joe is the only vice-president left to be pro¬ moted. Just as the “honor” is about to be bestowed, the boss, as usual, forgets his name, and so does Joe. FAIR. (3401). Color Sports PICTURESQUE PORTUGAL. Warners — Sports Parade. 10m. This Technicolor reel is more scenic than a sports subject. Covered are a fishing village, native dances, several towns, vineyards, ancient methods of farming and cathedrals, in¬ cluding one on the site of “The Miracle Of Fatima.” GOOD. (3501). Sports SAN FERNANDO RIDING CHAMPS. Paramount — ^Grantland Rice Sportlights. 9m. The San Fernando Valley is the home of several equestrian-training ranches. At the Hendricks’ Ranch, falicy stepping palaminos are put through their paces. Twelve-year-old Jean Frankel is in the saddle as horses perform at the Pickwick Farms Jumping Course. Cocaine, a fam¬ ous movie horse, performs a series of tricks which include rugged falls. The Onandarka Bareback Drill Team, a group of youngsters who do precision riding and jumping without the use of bridles and saddles, present interesting formations and drills. GOOD. (R14-10). SHARK HUNTING. Warners— Specials. 10m. Howard Hill, world’s champ archer, goes shark fishing in waters about 800 miles south of Los Angeles. Several thrill¬ ing sequences are cooked up, but dead- eye Hill hits the difficult target every time. GOOD. (3602). f 4076 Servisection h Showmanship isn’t complicated the N. S.S. way. You just add one eye¬ catching item to another until you’ve built-up a crowd-stopping, show-selling landmark that nobody can pass by. It’s as easy as stacking up building blocks. Check your N. S. S. Branch right now and see what they can do for your boxoffice ! nfliionfti Qc^ieen ^ aaar o. MOTION PICTURE ' '■ "'Vi*'* X (page as % DECEMBER 21, 1955 TWO SECTIONS • COMPO Approves Tax Campaign (page 10) !^iLU With this issue, MOTION PICTURE EXHIBITOR cele- > >v^ brates 37 years of bringing the finest services in the field to the industry, includina many exhibition extros. AND FEATURING: STUDIO SURVEY SCREENED WITH A SCREAM THIS WEEK AT M-G-M! WeVe got a new dramatic block¬ buster that crashes into the head¬ lines like ^'Blackboard Jungle’’ and "Trial.” We saw it in our projection room and it just had a sensational audience Preview in California! In two words: "GET 'RANSOM!’” (January Release) M-G-M presents 'RANSOM!” starring GLENN DONNA FORD * REED with LESLIE JUANO ROBERT NIELSEN * HERNANDEZ * KEITH WriHen by CYRIL HUME and RICHARD MAIBAUM Directed by Produced by ALEX SEGAL * NICHOLAS NAYFACK SALUT TO "MOTIC PICTUi EXHIB ON Yi 37th ^ OF INDUS SERVIC (Available in Perspecta Stereophonic or l-Channel Sound) 37 AND ALL IS WELL! With this issue, Motion Picture Exhibitor celebrates tlie 37th anniversary of its original founding hack in 1918. We are happy to have come this far! W^edjelive that we are serving theatremen better than and have the most avid MORALS AND w E can’t claim to know the fine lines of distinction between a Legion of Decency All rating (morally un- ohjectionahle for adults) /and a B rating (morally oh- jectionahle in part for/all). When some of those fine lines that make a B, are drawn on such ephemeral out¬ lines as : “Light treatment of marriage,^' “Excessive brutality,” “Low moral tone,” “Contains certain religious elements which are susceptible of misunderstanding,” “Arouses disrespect for laiv,” “Excessive gruesomeness,” etc., ^e sometimes wonder wliether the sharp razor of uion isn’t the proverbial toss of a coin. All of these are matters of judgment and personal taste, and tlie very word “adult” seems to presuppose that you have both. We can see that what is, or is not, ^excessive” in brutality or gruesomeness, could swing on the digestive qualities of some French pastry one had for lunch. Or on tlxe nt of some new hridgework. \ By contrast, tl^re is something solid and exact about ^e Ten Comm^dments. They have sharp outlines tliat ^are precise ana almost mathematical in the fences they raise around specific offenses that constitute immorality. And that mention of mathematics brings to mind the lack of same/ as obviously possessed by some Catholic newspaper writers and/or editors. In our recent remarks (PUBLIC WHIPPING BOY, NUMBER ONE — Nov. 30, 1955) based on a release by the Bureau of Information of the National Catholic \X elfare Conference, we stated that the Bishop’s Com- any other trade paj)er . . readership. We hope to continue to progress! Yes! 37 . . . and all is well! MERRY CHRISTMAS TO ALL! MATHEMATICS mittee on Motion Pictures was hair splitting over a a matter of eight pictures more than in 1954 in that discretionary B classification. We said, to he exact, that: “It is pretty simple arithmetic to conclude that if 92 is 11^0 greater than in 1954, the 1954 total must have been 84. So the increase . . . is actually only 8 pictures spread across the 10 major and scores of minor sources of supply.” Far from criticizing, we only made the point that 8 pictures seemed a long way from the “rising tide of moral laxity in movies” that was the “lead” in this release. Well, lo and behold, we have been brought to task by the learned gentlemen of one of the leading Catholic weeklies for our deficiency in mathematics. In their opinion, 33% of all films produced in 1955 were B, and the 11% increase indicates 22% of all films produced in 1954 were B. W hen we went to school, such an increase would have been 50% and not 11%. Now, while we can’t accept their mathematics, it is possible that these gentlemen had something to base that 22% figure on that was not in the release before us “for release JVednesday November 23, 1955.” To he completely exact this release states: “The Bishop's Com¬ mittee noted with regret that the number of offensive films in the B category (morally objectionable in part for all) had increased 11% over 1954.” Later in the release it was stated that: 92 or approximately 33.45% (of films produced during 1955) were rated as B.” THOSE NOT-SO-MYSTERIOUS FEATURES ON TV Following our remarks under a similar title in the December 7 issue, and again drawn fi'om The New World which is the official Catholic newspaper of the Chicago Archdiocese, we note that during the week ending Fri¬ day, December 16, the four Chicago TV stations broad¬ cast a total of 57 feature motion pictures into Chicago area homes. Of th is 57, some 21 (or 37%) had not been classified by the Legion of Decency, and, oddly enough, 18 of these non-classified movies played during the “children s hours” prior to 9 p.m. And, of even greater importance, some eight of the balance had been classified by the Legion of Decency, and hear the ohjectionahle B rating. Three of these played during the “children's hours” and five played on the “late shows.” Adding these eight to the 21 “mysterious features” that hear no classification, it would seem that about 51 C of all TV movies shown in Chicago that week were either openly ohjectionahle or suspect. There is a droll coincidence in that eight-B’s-in-one- week as compared to the above eight-B’s-in-one-year. After all, the motion picture business average last year was only 1 .7-B’s-in-onc-week ! JaY Emanuel A JAY EMANUEL PUBLICATION. Founded in 1918. Published weekly by Jay Emanuel Publlcnlions, Incoroorated. Publishing office: 246-248 North Clarion Street Philadelphia 7, Pennsylvania. New York: 229 West 42nd Street, New York 36. West Const- Paul Mannina, 962P Cresta Drive, Los Anaeles 35, California. Jay Emanuer, publisher; Paul J. Greenhaigh, general manager; Albert Erlick, editor; Georoe Frees Nonamoker, feature editor; Mel Koneroff,^ New York editoy Arnold Farbei\ Physical Theatre editor; Albert J. Martin, advertising manaoer; Max Cades, business manaoer. Subscriptions: $2 per year (52 issues); and outside or the United States, Canada, and Pan-American countries, $5 per year (52 Issues). Special rates for two and three years on application. Entered as second class matter at the Philadelphia, Pennsylvania, post office. Address letters to 246-48 North Clarion Street Philadelphia 7, Pennsylvania. Tested with great success at NEW THEATR Baltimore, and FOX THEATR Philadelphia! <...,a,nn,ERIC PORTMAN * EMLYN WILLIAMS with Moira Lister • Arthur Hill sFei ■ In the wonder of High Fidelity STEREOPHONIC SOUND One of the frankest and most adult of motion pic- tures-THE DEEP BLUE SEA- will he shown hy this theatre, starting Eriday, December 9th. The theme, stripped of all the elesancies of the screen presentation, is that of a well-bred, beautiful woman who leaves everything that is honorable in her married life to take up with a ne’er- do-well because of her emo¬ tional longings. Definitely, this keen prob¬ ing into the inner core of a human being is not for C* children. Adults will find THE DEEP BLUE SEA a jienetrating dramatic disclosure of one of the seldom-men¬ tioned reasons for wrecked marriages and ruined lives! Se^msculiiio^maill mew f^cfeef-seMrirg caimp^aiHgjnn err || miDElIIY BEIOVE? Onem COLOR by Df OUTGROSSEq MANY OF 20TH’S TOP-MONEY ATTRACTIONS For Record Grosses... DATE 'THE DEEP BLUE SEA ’...at once for your opinion! How would you have advised Vivien Leigh to handle her personal problem in TH£ D££P blue sea? 4100 In Cash wHI b« given by the theatre management to the adult who best answers this letter of not question In a more than 200 words. No purchase required. The decision of the judges is final. Entries may be left at the box-office or mailed to the theatre. Entries most be post¬ marked not later than midnight December 23, 1955. No letters will be returned. Theatre em¬ ployees are not eligible to compete. EMLYN WILLIAMS One Moment fP Held Close THIS PUBLICITY STUNT made a great hit in Baltimore . . . Bou- j quet was formed of $1 bills. Girl went everywhere, with suitable theatre and attraction identification. Appeared on T-V. Can bo duplicated to advantage in any situation! For Piiy^s Sake!.*. Don’t Leave Me!... Please Stay!... Don’t Leave Me Tonij!;lit!. A cry from the depths of a woman’s tortured soul! Powerful drama that probes the intimate life of a married woman who takes up with a ne’er-do-well because of her emotional longings! An adult presentation of a provocative problem! $100 IN CASH for your opinioni How would you have advised Vivien Leigh to h^an- die her personal problem in THE DEEP BLUE SEA. SIOO In Cash will bs given by the theatre management to the adult who best answers this question in a letter of not more than 200 words. No purchase required. The decision of the judges Is final. Entries may be left at the box-office or moiled to the theatre. _ Entries must be postmarked not later than midnight December 23. 1955. No letters will be returned. Theatre employees are not eli¬ gible to compete. Alexonder Kordo preienf* A LONDON FILM VIVIEN LEIGH KENNETH MORE in ANATOIE lITVAK'S masterpiece THE DEEP BLUE SEA by TERENCE RATTIGAN ^ COLOR by DE LUXE ^ g| CINemaScoPE p - !| wii p co-s,o„ing ERIC PORTMAN- EMLYN WILLIAMS with Moira Lister • Arthur Hill Scr..nploy by TERENCE RAHIGAN • f.od.r.d end Dir.d.d by ANATOLE lITVAK ..l....d by JOIh cmvry.f.. • In lb. w.nd.r .1 Hi,b Fid.llly STf HEOeHOHIC SOUND An instant before, she hadn't known he existed. Now she knew him to be the one man her emotional longings hod been seeking oil ' her life! ROLL UP THOSE SHOWMAN'S SLEEVES! Give "The Deep Blue Sea" Full Treatment! As They Did in Baltimore and Philadelphia! HERE'S HOW TO REAP THE HARVEST! • Run offbeat newspaper campaign • Go for $100 Prize Contest • Arrange for additional prizes from merchants • Distribute contest blanks away from theatre • Stick to adult theme • Pick committee of judges, one a woman. Get impo.rant names -a jurist, a psychiatrist, a civic official • Get photographs of committee for planting m local newspapers, looking at screen, opening letters, etcetera • Arrange for judges, individually and collectively, to participate in discussion programs on T-V and radio. Themes: wrecked marriages, illogical emotions, and so on • Display large cutout of Vivien Leigh atop marquee. Use copy like this: “Frankest and most adult of themes -the intimate life of a married woman and her emotional upset. • Blow up large advertisement for lobby display; use in window card size for display in merchants windows, counter displays • Use special offbeat radio spot announcements available to you NOTE! Hard-hitting Press Book supplement showing new campaign and giving all phases of publicity and exploitation campaign in detail, can be hod from your 20th Branch Manager or National Screen Service. Arrange to get it! Put it to work! ta-tlarriftf ERIC I - wilk Mairo Uitof > Arthur Hilt W TtttNCI RAHICAN * f r*du«*d orsd Oir.ct*d by ANATOLI UTVAK ,, m. C«*»y i.. • k. *. -.4- HI,!. li..i»y sntrorMONic iound hty serial adven- of th® frontier’s itiest ootlaw-hero! »erate men figh*- footh and nail for eless radioactive erals! Sensational ills to keep ’e"™ ^ping for 15 consec /e _ _ USUM,AGRtMCOWIiroifc ,mpmgn ITU TlCKEt-StUING lOtAS. QUN starring OUTPOSTS! 3i(nH^ i^! A SIZZLING SAGA OF AMERICA’S WILDEST THE NORTHWEST] tiNNETH R. Macdonald ■rluced by SAM KATZMAN • Directed by SPENCER G. BENNET A COLUMBIA SUPER-SERIAL _ I MOTION PICTURE EXHIBITOR CAN NEWS (Trade Headlines Of The Issue) Deaths Percy N. Furber, Trans-Lux founder, dies (page 14). Distribution Arthur M. Loew becomes Loew’s, Inc., president; Nicholas Schenck heads board (page 9). Exhibition Frank C. Walker, who presently heads the Comerford theatrical empire, buys out the stock held by the founder’s heirs, ending litigation (page 8). Buying and booking units form a na¬ tional organization (page 10). Exhibitors favor Audience Awards 13 to 1 (page 13). Survey shows no basic exhibitor preju¬ dice against British films (page 24). Financial Warners net earnings reflect a slight rise over the previous fiscal year (page 10). International Harry Mears is elected president of a new British exhibitor unit to be active in tax matters and the Eady Plan (page 10). Canadian government will study TV and broadcasting (page 30). Legal Court decree favors independent poster companies in NSS suit (page 9). Legislative ITOA will testify at Senate industry hearings (page 14). Mel KonecofF Henry Fonda discusses UA production plans and Mel (The Pipe) Konecoff wishes his millions of readers a Merry Christmas (pages 8 and 26). Organizations COMPO approves tax repeal campaign and continuation of Audience Awards (page 10). Production David Selznick sells nine films to TV (page 13). I H t E X Voi.ijME So, Number 8 December 21, 1955 Section One Editoriai, 3 Nem York. Hv Mei, Konecoff . 8 Fe.vture Article: “IM Sales Toffers Meet At Studio” . 16 Shoumanshif Sweefstakes . 20 This Was The Week When 26 The Imernationai. Scene 30 37th Anniversary Section A-l — A-24 Section Two The Servisection SS-1 — S.S.8 ' The Yellow Check-! p) Norman H. Moray, right, Warners' short subjects sales manager, recently greeted Major General M. R. Nelson, center. Commander, Eastern Air Defense Force, Stewart Air Force Base; and Brigadier General Thayer S. Olds, left. Comman¬ der, 26th Air Division, Roslyn Air Force Base, at the Warners home office after attending a preview of the short subject, "24 Hour Alert." HVN York By Me! Konecoff ACTOR HENRY FONDA has joined the long and distinguished list of filmmakers on the United Artists roster. To learn more details on this we journeyed up to his home on the east side of Manhattan for some morning coffee and conversation. He and his company, Orion Productions, Inc., are ready to turn out six pix for the company, with all financing coming from UA, over the next three years. According to his contract, he doesn’t have to be in all of the films, but he does expect to appear in at least three. The first of these will be “Twelve Angry Men,” a TV presentation written by Reg¬ inald Rose, who will act as associate producer on the film when it gets under way in New York in May. Sidney Lumet, a TV director, will make his motion picture debut megging the film, and the cast will be set in the near future. The second film may be “Staked Claims,” a western by Seton I. Miller, to roll in the summer or fall depending on his personal plans, and the winter should see him getting started on “The Clown,” Emmett Kelly’s autobiography which made its debut on TV in a half- hour film. In addition, Fonda is interested in a possible stage play and several TV spectaculars. The star, who recently returned from completing a role in “War And Peace” in Italy, has to appear in a forthcoming Alfred Hitchcock feature, “The Wrong Man,” which is to be made under the Warner banner in February with Maxwell Anderson scripting. Both Fonda and Hitchcock wind up their Warners com¬ mitments with this film. Fonda, who is interested in directing in any medium as well as in acting, liked the (Continued on page 26) Konecoff BROADWAY GROSSES (As of this Monday) Holiday Attractions Arrive New York — ’Twas the week before Christmas, and some houses were already set with their Christmas attractions, while others along Broadway were marking time until the holidays pulled them out of the doldrums. According to usually reliable sources reaching Motion Picture Exhibitor, the breakdown was as follows: “The Last Frontier” (Columbia). Para¬ mount expected the second and last week to hit $19,000. “The Rains Of Ranchipur” (20th-Fox). Roxy, with ice show on stage, claimed $55,218 for Thursday through Sunday, with the opening week heading toward $75,000. “Kismet” (MGM) Radio City Music Hall, with annual Christmas show on stage, re¬ ported $106,000 for Thursday through Sun¬ day, with second week sure to top $168,000. “The Desperate Hours” (Paramount). Criterion expected the last six days of the 11th week to tally $7,500. “Guys And Dolls” (Goldwyn-MGM) Capitol reported $50,000 for seventh week. “Quentin Durward” (MGM). Mayfair anticipated the fourth and last week at $9,000. “The Rose Tattoo” (Paramount). Astor was sure of $18,000 opening week. “The Man With The Golden Arm” (UA). Victoria expected the opening week to reach $50,000. “Queen Bee” (Columbia). Loew’s State was down to $8,000 on the fourth week. Walker Buys Out Comerford Heirs Scranton, Pa. — In an agreement reached last week the six children of Mr. and Mrs. M. B. Comerford will divide $1,000,000 in settlement of their claims against the estates of their parents and their grand-uncle, theatre magnate M. E. Comerford. The settlement was announced by Orphans Court Judge James F. Brady fol¬ lowing a conference with lawyers repre¬ senting the exceptants and the estate ac¬ countants, Frank C. Walker and J. J. O’Leary, executives, Comerford Theatres, Inc. All exceptions were withdrawn Half the settlement was paid at the con¬ ference, and under the terms of the agreement, the other $500,000 will be paid on or before March 21, 1956, upon “proper transfers of the stocks” in the estates of Michael B. Comerford and his wife. In effect, the settlement means that the majority stockholders will acquire the minority stock holdings of the six chil- dred of M. B. Comerford. In the M. E. Comerford estate, heirs of M. B. Comer¬ ford “will sell, assign and transfer in the nominee of Frank C. Walker all their right, title and interest in and to the M. E. Comerford estate as legatees or other,” etc. Walker, a nephew of M. E. Comerford, now heads the Comerford empire. December 21, 1955 MOTION PICTURE EXHIBITOR 9 Circuit Expansion Protest Court Decree Favors Indie Poster Firms Philadelphia — In the suit of seven in¬ dependent poster companies vs. National Screen Service, U. S. District Court Judge William H. Kirkpatrick last week issued the following decree: “As of Dec. 15, 1955, the plaintiff’s motion for summary judgment having been granted, it is ordered, adjudged and decreed that the defendant. National Screen Service, its parent, associated and subsidiary corporations, its officers, di¬ rectors, agents, servants, and employes and all persons acting or claiming to act on its behalf, are permanently enjoined and restrained from: “(A) Engaging or participating in any plan, system, or activity which will result in making available supplies of standard accessories to its customers prior to the time that they are available to the cus¬ tomers of the plaintiffs in geographical areas in which they are in competition with the plaintiffs. “(B) Enforcing, making or renewing any agreement with any producer or dis¬ tributor of motion pictures, whereby and whereunder National Screen Service Cor¬ poration or any of its wholly owned or controlled subsidiaries are given any ex¬ clusive right or privilege to manufacture and distribute supplies of standard acces¬ sories designed by such producer or dis¬ tributor of motion pictures for use in connection with motion pictures produced or distributed by such producer, or whereby or whereunder NSS or any of its subsidiaries shall have any prior or preferential right to obtain photographs, preliminary sketches, and other materials necessary for the preparation and manu¬ facture of standard accessories. “(C) Imposing or attempting to im¬ pose upon plaintiffs, or enforcing or at¬ tempting to enforce against plaintiffs, any limitation upon plaintiffs’ business opera¬ tions geographically, in the source of sup¬ ply plaintiffs may utilize to procure stand¬ ard accessories, and in the customers plaintiffs may solocit and/or service with standard accessories. “(D) Engaging or participating in mak¬ ing it necessary for the plaintiff or other poster renters to obtain their supplies of standard accessories from any of them. “(E) Enforcing any agreement requir¬ ing an exhibitor to use or pay for a mini¬ mum number of standard accessories for a particular period of time unless the agreement is entered into or renewed six months after the date of this decree.” The independent poster companies in¬ volved are Midwest Poster Service, Chi¬ cago; Baltimore Poster Company, Balti¬ more, Md.; Theatre Advertising Company, Washington, D. C.; Film Poster Service, Boston; Southwest Poster Service, Dallas' Charlotte Poster Exchange, Charlotte; and Independent Poster Exchange, Phila¬ delphia. Francis Anderson of counsel, the Wil¬ liam Gray office, explained that “This (Continued on page 24) Memphis To Re-examine Entire Censor Situation MEMPHIS — A committee of five members to study the city’s censor¬ ship problems and to recommend a future course of action has been named by Mayor-elect Edmund Orgill, it was reported last fortnight. John Apperson, attorney who was named chairman of the committee, selected to work with him Dr. Donald Henning, rector. Calvary Episcopal Church; Dr. W. M. Lathram, Jr., psychiatrist; John A. Osoinach, attorney; and Dr. Pey¬ ton Rhodes, president. Southwestern. Apperson invited the public to take part at a discussion meeting. The committee’s objectives include, he said, a determination if Memphis has further need for a censorship board; if it is determined a board is required, what its duties and responsibilities should be; the number of members of the board; what members should be paid; and, if there is a board, who should be appointed to it. Loew At Loew s Helm; Schenck Heads Board New York — At a meeting last week, the board of directors of Loew’s, Inc., elected a new president, Arthur M. Loew. Loewi succeeds Nicholas M. Schenck, who tend¬ ered his own resignation, then strongly urged the selection of Loew as his suc¬ cessor. Schenck was elected chairman of the board, and will remain active with the company. Loew, whose father Marcus Loew founded Loew’s Inc., has been active in the MGM organization for 35 years. As president of Loew’s International, which position he will continue to hold, he has supervised the company’s film distribu¬ tion and theatres in all countries outside the United States and Canada. In addition to the election of a new president, the Loew’s board of directors voted to increase its membership from 11 to 13. The two new members are Loew and John Lawrence Sullivan. Sullivan is a senior partner in the law firms of Sulli¬ van and Wynot of Manchester, N. H., and Sullivan, Bernard, Shea, and Kenney of Washington, D. C. N. Y. Censors Pass "Golden Arm" New York — Otto Preminger’s United Artists release, “The Man With The Golden Arm,” was passed last week by the New York censor board without cuts, thus clearing the way for the contro¬ versial film, which was refused a Pro¬ duction Code Administration seal, to be shown throughout the state. The licensing of the picture at once raised the question of whether the state was averting a court challenge, on con¬ stitutional grounds, of its amended cen¬ sorship statute. As the law stands now, films which deal in any way with nar¬ cotics, the theme of the Preminger pic¬ ture, are specifically prescribed. Is Rejected Court Denies Snaper Request To Intervene In Loew's N. J. Acquisition; Justice Dept. Turns Aside Allied's Appeal New York — Independent exhibition, par¬ ticularly the Allied States Association, suffered a setback in efforts to block the expansion of divorced circuits when Federal Judge Sidney Sugraman last fortnight denied the motion made by the Keyport Theatre Corporation to inter¬ vene in the application of Loew’s The¬ atres to acquire a 50 per cent interest in a drive-in proposed for a location near Raritan, N. J. Keyport, owned by Wilbur Snaper, past National Allied and New Jersey Allied president, operates the Strand, Keyport, N. J., a situation which could be affected competitively by the Raritan project, to be constructed by the New Jersey Amuse¬ ment Corporation headed by Norman August, New Rochelle, N. Y., a non¬ exhibitor. Judge Sugarman held that be¬ cause Keyport is not a party to the Para¬ mount consent decree, it is denied the status of intervenor. The jurist noted that nine similar attempts to intervene have met with failure, and that the Su¬ preme Court upheld the four denials of such a motion which were appealed to it. However, the court set back a hearing on the Loew’s application from Dec. 12 to early this week, and allowed Keyport to present proof of its objections as amicus curiae, with the result that the circuit will be obliged to satisfy the court that the acquisition will not unduly restrain competition. Meanwhile, the Department of Justice in Washington politely but firmly turned aside a protest about the way it is hand¬ ling divorced circuit expansion in general, forwarded to it by National Allied board chairman Abram F. Myers, who had at¬ tended the Keyport hearing with Jack Kirsch, president, Illinois Allied. In a letter to Myers, Assistant Attorney Gen¬ eral Stanley N. Barnes indicated that the government will continue to process appli¬ cations as it has in the past, pointing out that Justice has cooperated in giving exhibitors fair notice of proposed acqui¬ sitions. The Barnes letter made no refer¬ ence to National Allied’s request for at least 60 days’ notice of expansion hear¬ ings, that the Department urge the courts to permit independent exhibitors to take part in the hearings, and that the gov¬ ernment take care that the divorced circuits do not regain too much of their former size and strength, all of which were contained in a resolution adopted by the National Allied Chicago conven¬ tion last month, susequently forwarded to Washington. Exhibs Get Rotary Posts Evanston, III. — J. Wood Fain, Wood- ville, Tex., owner. Fain Theatres, and J. Rodger Mendenhall, owner, Mendenhall Theatre Company, Boise, Idaho, are serv¬ ing as district governors of Rotary Inter¬ national for the 1955-56 fiscal year. December 21, 1955 10 MOTION PICTURE EXHIBITOR COMPO Appro vesTax Repeal Effort; Coyne Elected To Governing Body New York — The Council of Motion Picture Organizations, at its annual meet¬ ing last week, voted unanimously to in¬ augurate a new industry anti-tax cam¬ paign immediately, to continue until the tax is removed. Other projects approved by the more than 40 executives at the Sheraton-Asto’ Hotel, representing all segments of the industry, included unanimous approval to continuing the Audience Awards pro¬ ject. National Allied, which had with¬ drawn from the organization earlier, was not represented at the meeting, presided over by A1 Lichtman, one of the govern¬ ing triumvirate. Leonard Goldenson, AB-PT president, representing TOA, pro¬ posed an effort to attract women to the theatre, explaining that they set the family’s amusement habits. Concerning the anti-tax effort, it was decided to appoint a new committee to appear before Congress until total relief is won. It was apparent from the volume of business discussed and the lively inter¬ est shown by delegates that COMPO would continue in operation, a questior that had been raised following Allied’s withdrawal. COMPO treasurer Herman Robbins re¬ ported that the organization’s treasury had $95,000 on hand as of Dec. 2. The report on the Audience Awards campaign was delivered by Thornton Sargent, repre¬ senting chairman Elmer Rhoden, National Theatres, who is in Europe. It was voted also to continue COMPO’s ads in Editor and Publisher on a once a month basis possibly for financial reasons. Charles McCarthy, COMPO in¬ formation director, asked by the press about the cost of the Audience Awards effort, said it was less than $125,000 allot¬ ted. He also stated that COMPO’s dues drive was still going on. Emanuel Frisch, president, MMPTA, presented a check representing 100 per cent payment of his organization’s dues. Robert Coyne, who has been serving as general counsel, was elected for an in¬ terim period to the governing triumvirate, replacing Allied’s Wilbur Snaper. It war New British Exhibitor Unit Elects Mears To Presidency LONDON — The Association of In¬ dependent Cinemas, a new exhibitor organization planning to be especially active in matters involving admission taxes and the Eady Plan, elected Harry Mears its first president. Charles Brown was named first vice-president. Both Mears and Brown have been prominently connected with the Cine¬ matograph Exhibitors Association. Mears as a fonrier president. At the election meeting, the new association voted to support an all- industry tax relief campaign if it meets the AIC membership, the long range policy of which is to shift the tax burden to the larger situations through a percentage levy. The AIC does not discourage dual membership in CEA and will work with that group on common problems, while seeking a place with it on the All-Industry Tax Committee and other joint trade asso¬ ciation committees. Anti-Trust Decision Reversed Denver — Reversing a Salt Lake City District Court decision 19 months old, which gave $60,000 to Village Theatres, Inc., operators. Villa, the Federal Circuit Court of Appeals last week ordered a retrial of the case. The ruling was a victory for American Broadcasting-Paramount Theatres and In¬ termountain Theatres, the defendants, which were sued originally by Village for $450,000 on alleged violations of anti¬ trust legislation. The action was con¬ cerned with first-run film buying using the bidding process. also agreed upon by the delegates to ask Allied to clarify ‘the reforms” requsted of COMPO before they will return to the organization. The other two members of the triumvirate, Lichtman, representing distribution, and TOA’s Sam Pinanski will continue in office. Seen of a recent Republic sales meeting held at the New York Athletic Club were, seated, Richard G. Yates, Arthur Newman, John P. Curtin, Walter L. Titus, Jr., Richard W. Altschuler, director of world¬ wide sales; Herbert J. Yates, company president; E. C. Grainger, Douglas T. Yates, George Somma and Steve Edwards; and, standing, J. J. Petrauskas, Jr., L. J. Seidelman, Edwin Riester, Al Schiller, Judson Parker, Leon Herman, Joseph Wohl, Steve Dorsey, Jake Flax, William Marohese, Norman Silverman, Harold Laird, J. H. Dillon, and E. H. Brauer. Buying, Booking Units Form National Group Chicago — Seeking to foster amity be¬ tween distribution and exhibition, repre¬ sentatives of all the important film buy¬ ing and booking organizations from all parts of the country last fortnight formed the National Association of Film Service- Organizations at a meeting in the Shera- ton-Blackstone Hotel. Cooperation with all groups endeavoring to solve ‘‘pressing problems of the theatre owner” was pledged, together with the development of “high standards of service and con¬ duct” in the membership. Officers named to the new organization include Sidney Cohen, Film Service Cor¬ poration, Salt Lake City, president; Lou Hanna, Stear-Hanna Cooperative Theatre Service, Pittsburgh, vice-president; and Ed V. Green, Texas theatre Service Com ¬ pany, Dallas, secretary-treasurer. As soon as the post of executive director is filled, association offices will be opened in a centrally located city, it was announced. The next general meeting was scheduled fer Cleveland, Feb. 18-19. The news of the formation of NAFSO was greeted cautiously in industry circles as a step in the right direction. Warners Net Up Slightly New York — The net earnings of War¬ ners in the fiscal year ended Aug. 31 were up slightly over the preceding year, total¬ ing $4,002,530, compared with $3,976,874 in 1954, it was reported last fortnight. The profit is equal to $1.61 per share this year, against $1.60 a share last year. Total income for the year tallied $76,991,550, compared with $72,093,544, with film rentals, sales, and other items providing $72,5597,678, against $67,014,014 last year. The provision for taxes for 1955 totals $3,400,000; last year it was $4,100,000. Allowance for contingent liabilities was $500,000, compared with $550,000. The financial report of the film company announced that the annual stockholders meeting will be held Feb. 1. Katz Upped At AAP New York — Eliot Hyman, president. Associated Artists Productions, Inc., last week announced that Norman Katz, for¬ eign sales manager, will assume full charge of all theatrical distribution for AAP and Dominant Pictures Corporation. Dominant Pictures is Associated Art¬ ists’ theatrical subsidiary for the United States and Canada, while features re¬ leased abroad are under the AAP label. Katz, named vice-president in charge of distribution, will continue to handle for¬ eign sales. At the same time, Herbert Richek, veteran theatrical booking chief, was appointed general manager. Dominant Pictures Corporation, in addition to his duties as AAP home office manager. Beoff Pal Killed Chicago — Alexander Greenberg, the key witness in the million dollar industry ex¬ tortion plot which involved members o'" the Al Capone gang, was killed on the street by two gunmen. One of the gang’s principals, Willie Bioff, who was con¬ victed of extortion, was killed not long ago at his home in Arizona when a bomb, placed in his truck, exploded. December 21, 1955 mm w Q cin a // is the picture Edward L. Hyman says “HAS ALL THE BOXOFFICE ATTRIBUTES OF ‘FROM HERE TO ETERNITY’! MM COLUMBIA PICTURES presents WILUAM HOLDEN IN iBcschBi KIM NOVAK BETTY FIELD • SUSAN STRASBERG • CLIFF ROBERTSON AND CO - STARRING ROSALIND RUSSELL AS ROSEMARY &teenpl3yb» Based upon the play Picnic ' by Pioduced on the stage by DANIEL TARADASH • WILLIAM INGE • THEATRE GUILD, Inc. ana JOSHUA LOGAN Oiiectedby JOSHUA LOGAN ■ Pioducedb, FRED KOHLMAR CINemaScoP^ TECHNICOLOR PICNIC WIUL HAVE ITS „ „„„ _ picture is Edward L. Hyman talking about when he says: Edward L. Hyman Vice President, United Paramount Theatres “The picture is wonderful and in my opinion has all the sales value and boxoffice attributes of ‘From Here to Eternity.’ It should give equal or better results.” MOTION PICTURE EXHIBITOR 13 At a recent New York conference, United Artists president Arthur B. Krim, second from right, reported that the company's gross for 1955 would be about $55,000,000, the greatest in the company's history. Seen with Krim are chairman of the board Robert S. Benjamin, second from left; distribution vice- president William J. Heineman, far left; and vice-president Max E. Youngstein. Krim disclosed that UA is investing $40,000,000 in production of releases for the next eight to 10 months. Exhibitors Favor Poll By 13 To 1 Majority New York — With returns tabulated frorr nearly 1000 exhibitors who participated in the annual Audience Awards election, the percentage of those who would like to have it repeated as an annual event has risen to nearly 13 to 1. Out of 958 replies received to its recent questionnaire. COMPO reported yesterday that 848 voted that they would like to have it continued as an annual event with only 67 opposed. The others were non-committal. A total of 738 exhibitors expressed the opinion that the first poll was a success and 157 expressed a contrary opinion. Thirty-five exhibitors characterized it as fair and the others made no comment. To the question as to whether the vot¬ ing was held at the right time of the year, 618 answered “Yes” and 257 answered “No.” There was a wide divergence of views among those who preferred that the election be held at some other period of the year, with the majority favoring the summer or early fall. One of the principal reasons advanced for this chang? of date was that it would allow more drive-ins to participate. The length of the voting period (Nov. 17-27) was held satisfactory by 614 ex¬ hibitors, while 86 preferred a longer period and 181 a shorter period. The number of nominations (20 in each cate¬ gory) was approved by 601 exhibitors, but 237 believed it was too many and 67 regarded it as too few. The method of nominations by exhibitors was regarded as satisfactory by 779 exhibitors while 90 preferred some other method. While the large majority of participat¬ ing exhibitors were satisfied with the nomination and election procedure, there were a number of comments suggesting minor changes. These included the sug¬ gestions that an actor or actress be named only once in the best performance cate¬ gories, that the ballots be printed in larger type, that ballots be mailed in advance to motion picture patrons so they might have more time to study them, that nominations for the most promising new personality categories be definitely limited to those making their first appearances in pictures, and that trailers and accessories be made available earlier. $9,450,000 Suit Filed New York — It was a case of exhibitor vs. exhibitor last week as a $9,450,000 treble damage suit was filed in Federal Court, with plaintiffs charging monopoly in runs and clearances. Filing the suit wei’e the Erone Cor¬ poration, operating the Calderone, Hemp¬ stead, L. I.; Rivoli Corporation, Hemp¬ stead, Hempstead; Hempstead Theatre Corporation; Glen Cove School St. Cor¬ poration, Cove, Glen Cove; Calderone Valley Stream Corporation, Valley Stream, Valley Stream; Calderone Mineola Cor¬ poration, Mineola; Westbury Theatre Cor¬ poration, Westbury, Westbury; and three other companies, some of them realty firms which own the theatres. Defendants include Skouras Theatres Corporation, Metropolitan Playhouses, Combine Century Theatres, Inc., Century Circuit, and four individuals, George S. Skouras, Spyros S. Skouras, Henry Miner, and Leslie Schwartz. Allied Artists' Agreement On Bank Loans Extended HOLLYWOOD — Announcement was made last week by Steve Broidy, president, and George D. Burrows, executive vice-president and treasurer. Allied Artists, of the signing of an agreement extending to Jan. 1, 1957, the company’s present loan agreement with the Security-First National Bank of Los Angeles in participation with Bankers Trust Company of New York City. This new agreement provides for a revolving loan of a maximum of $2,500,000 and also permits guaranties up to $600,000 covering bank loans to producers releasing their pictures through Allied Artists. The previous loan arrangement with the same banks allowed borrowing up to a maximum of $1,750,000 and guaranties of $500,000. Levy Hails 16mm, Verdict, Skouras Stand New York — Herman M. Levy, TOA general counsel, analyzing the recent court decision in favor of the industry in the 16mm. anti-trust action, congratulated the defendants who battled the government suit and hailed the decision handed down by Judge Leon Yankwich. His message to TOA members referred specifically to the testimony of Spyros P. Skouras, 20th-Fox president, who pointed up the danger to the small exhibitor i: filmmakers are forced to make their fea¬ tures available to TV without taking advantage of remake and reissue rights. Skouras told the court that such a policy would force eight to ten thousand small theatres to close, since they operate on a small margin of profit. Levy pointed out that many distributors for years have been bemoaning the cost of servicing small theatre situations, which they claim return an insignificant gross. He called attention to Skouras’ testimony that the closing of the smaller situation would acect his company’s gross “very sub¬ stantially, to the point that we would be in the red.” Levy called on other distributors to reevaluate their opinions as to the im¬ portance of the small theatres “to their companies and to the industry, to recog¬ nize their sad plight, and to offer major relief.” Seiznick Sells Nine To National Telefilm New York — David O. Seiznick has dis¬ posed of nine feature motion pictures tc National Telefilm Associates, Inc., for a figure in excess of one million dollars, it was reported last week. It was believed to be the highest figure paid to date by TV for Hollywood product, in this case averaging $110,000 for each film. Ely A. Landau, National Telefilm head, stated that the top price paid previously for Hollywood product was not more than $50,000, with a much lower figure preva¬ lent, it is believed, in the majority of cases. Landau revealed that his company re¬ ceived rights to distribute the pictures to television networks in this country and Canada for a period of five years, after which the product reverts to Seiznick who said that further talks with National Telefilm are pending. The films included in the contract are “A Bill Of Divorcement,” “The Farmer’s Daughter,” “Notorious,” “Since You Went Away,” “Portrait Of Jenny,” “The Para- dine Case,” “I’ll Be Seeing You,” “The Spiral Staircase,” and “Garden Of Allah.” Atlas, RKO Merger Near New York — Floyd B. Odium, president. Atlas Corporation, announced last week that directors of Atlas, RKO Pictures, Inc., and other corporations have approved the Atlas proposal for the merger of their respective companies with Atlas continu¬ ing as the surviving company. The other companies okaying the proposed merger include Airfleets, Inc., San Diego Cor¬ poration, and Wesatch Corporation. .Al¬ buquerque Associated Oil Company is also included in the marger plans. The combined assets of the merged company will total approximately $110,000,000. The merger plan requires a two-thirds vot? of the shareholders of the respective com¬ panies and will be submitted to them within the next two or three months. "Tattoo" Benefit Nets $40,000 New York — As a result of the benefit premiere the Hal Wallis Paramount re¬ lease, “The Rose Tattoo,” at the Astor last week, over $40,000 in ticket sales was realized for the Actors’ Studio. Paramount, Wallis, and Joseph Hazan donated the entire proceeds to the non-profit work¬ shop. December 21, 1955 14 MOTION PICTURE EXHIBITOR Ambitious Goal Of MGM Booking In Every Theatre New York — Feb. 5-11, 1956, has been designated “MGM Week,” with the goal “An MGM Picture on Every Screen of the World” during those seven days. The event, unique in size and scope, will give exhibitors all over the world, including the United States and Canada, the opportunity to salute MGM on the occasion of the MGM world-wide Holly¬ wood conference, with which it coincides. The conference, jointly hosted by Arthur M. Loew, president, Loew’s International Corporation, and Dore Schary, MGM studios production head, is the first global meeting of its kind ever held in Holly¬ wood. It will bring 80 of the international company’s top executives from every country of the free world. Charles M. Reagan, vice-president in charge of sales in the United States and Canada, will represent the American sales department at the meeting. The week’s agenda will include sales meetings and screenings ol new product. In addition, there will be sessions at which the assembled film- sellers will meet with film-makers for mutual exchange of ideas, viewpoints, and problems. Producers, directors, stars, and technicians will participate in these latter meetings. “MGM Week,” commemorating the global meetings, aims for a world con¬ centration of playdates, greater than any yet achieved in the industry. Plans are to announce the results the opening day of the conference. To achieve this goal, all exhibitors, including also those who are not regular MGM customers, are being asked to par¬ ticipate. Basis is that this is a once-in-a- lifetime request to honor one of the indus¬ try’s great studios, in recognition of its years of leadership and showmanship. While primary efforts in the drive will be for feature bookings, playdates will also be accepted for short subjects and newsreels. Dinner Launches Charity Drive New York — One of the highlights of the amusement division’s participation in the 1955-56 campaign of the Federation of Jewish Philanthropies took place at the Hotel Pierre last week when more than 100 industry representatives gath¬ ered for an informal dinner and a round¬ table discussion of individual responsi¬ bility in communal affairs. Adolph Schimel, chairman of the amusements division, presided at the dinner. Stressed were the significant con¬ tributions being made by Federation’s 116 affiliated agenries which annually serve more than 620,000 New Yorkers irrespec¬ tive of their race or religion. 16th German House Signed New York — The Cameo, Baltimore, Md., has signed for a full year’s supply of German product with the Casino Film Exchange, it was announced last week by Casino president Munio Podhorzer. The addition of the Cameo brings to 16 the number of U. S. houses now playing German films, Podhorzer stated, adding that he expects to sign other situations. Set For Drive Harry Brandt, president, Independent Theatre Owners Association, New York, was recently presented with a citation by Mrs. Serge Korff, chairman. United Hospital Fund's 1955 Manhat- tan>Bronx Box Week campaign, for his coopera¬ tion in Fund campaigns over the years. Filmakers Suit Settled Boston — The litigation between Fed¬ eral Film Company and Albert Swerdlove as plaintiffs and New England franchise holders against Filmakers Releasing Or¬ ganization of California was settled last week for an undisclosed sum of money. The suit, which was pending in the Federal District Court at Boston, has been discontinued without prejudice and Fed¬ eral Film Company and Swerdlove will continue to distribute Filmakers’ product in the New England territory. The major issue in the litigation was the distribution of the film, “The Bold And The Brave,” which Filmakers has withdrawn from the franchise. It is under¬ stood that the distribution of this film will be given to a major company, prob¬ ably RKO, with an announcement to this effect expected shortly. Percy N. Furber Dies; Was Trans-Lux Founder Percy Norman Furber died last week at the age of 90, and in those years, this pioneer packed a heap of living. Founder of the Trans -Lux Corporation, he headed the affairs of that company for many years, retir¬ ing as board chairman in 1947. He leaves his mark indelibly on our in¬ dustry, having developed the rear projection screen and lens at the age of 60. Born in London, the 13th of 22 chil¬ dren, he went to sea when a young man, became a surveyor, and rode in English steeplechase races. Always the adventurer, he also managed a quicksilver mine in Mexico and de¬ veloped the first oil fiields there. Many of his adventures are colorfully told in his book, “I Took Chances.” Besides his son, Percival E. Furber, who heads Trans -Lux, he is survived by a granddaughter, Audrey Mc¬ Millan Furber. Percy Furber represents a wonder¬ ful era of romance and pioneering. It was my pleasure to have a great affection for him. —JAY EMANUEL. ITOA Will Testify At Senate Hearings New York — A resolution authorizing representatives of the legal committee of the Independent Theatre Owners Asso¬ ciation to testify at the forthcoming hear¬ ings before the sub-committee of the Senate Small Business Committee in Washington, in order to protect the inter¬ ests of the Association’s membership, was unanimously adopted at a luncheon meet¬ ing of the ITOA last week. The exhibitor organization is already on record in opposition to Allied States’ proposal for the regulation of film rentals by the Federal Trade Commission. A second resolution empowered the ITOA Film Committee to notify the film companies to service ITOA theatres equipped for stereophonic magnetic sound with appropriate prints. The resolution resulted from complaints of the member¬ ship that properly equipped stereophonic sound installations are being discrimin¬ ated against and being serviced with optical sound prints by certain companies. Referring to the ITOA appearance in Washington late next month, in oppo¬ sition to government regulation, ITOA president Harry Brandt stated, “We do not want any Federal Trade Commissioner setting film rentals. This is not in the best interests of the independent exhibitors and we want Congress to know how we feel about it. This can turn out to be a bigger boomerang than competitive bidding. All we need to put us out of business is another empty victory such as was achieved with divorcement and the elimination of block booking. These conditions caused a shortage of product from which we are now suffering. If rentals regulation is added, it could make the present product famine look like a feast. It would give no relief whatsoever.” The Senate committee has stated that all facets will be heard from. Film Dividends Rise Washington — Dividend payments by five major film companies in the first 10 months of this year amounted to a total of $23,580,000, compared with $19,847,000 for the same period in 1954, the Commerce Department revealed last fortnight. Payments made by individual com¬ panies in October, those same companies reported for each year, are, Columbia, which declared no dividend in 1954, $297,000; District Theatres, $15,000, the same as for the preceding year; Republic, $100,000, also identical with the year before; American Broadcasting-Paramount Theatres, $1,162,000, against $1,126,000 for 1954; and Chesapeake Industries, $121,000, no record for 1954. RKO-GT Merger Cleared Washington — The proposed amalgama¬ tion of RKO Radio and General Teleradio in a RKO Teleradio Pictures, Inc., was facilitated further last week when the Federal Communications Commission ap¬ proved the transfer of 16 radio and tele¬ vision stations from the latter organiza¬ tion to the control of the film company. The formal approval was granted by the FCC staff, and since no transfer was in¬ volved, Commission action was not re¬ quired. December 21, 1955 ■> In CriN£IVIA5c:OP>£ COLOR by DE LUXE MOTION PICTURE EXHIBITOR i6 U-l Sales Toppers Meet At Studio Company Executives Discuss Exploitation, Promotion of '56 Lineup CAFE U-l sales executives gathered at the west coast studios last fortnight for their week-long annual conference. During the week, they heard the company's top executives detail plans for the coming year, discussing releases and promotion plans for the first four months of 1956. David A. Levy, district manager. New York; Barney Rose, district manager, San Francisco; Milton R. Rackmil, president; Manie M. Gottlieb, district manager, Chicago; and James J. Jordan, circuit sales manager, take time out from U-l business sessions. Found in an informal discussion are Charles J. Feldman, vice-president and general manager in whose name the forthcoming sales drive will be conducted; Edward Muhl, vice-president in charge of production; and Maurice A. Bergman, eastern studio representative. Found enjoying a luncheon break during the U-l sales conference are, left, Charles Simonelli, eastern advertising manager; George Lait, assistant studio publicity director; David A. Lipton, vice-president; Jack Diamond, studio publicity director; and Clark Ramsay, Lipton's executive assistant; center, F. J. A. McCarthy, southern and Canadian sales manager; Irving Sochin, standing, short subjects sales manager; actor George Nader; Henry H. Martin, district manager; and A. W. Perry, president, Empire-Universal, U-l Canadian distributor; right, Lester Zucker, district manager; producer Aaron Rosenberg; Ray Moon, assistant general sales manager; Foster M. Blake, western sales manager; and James J. Jordan, circuit sales. December 21, 1955 MOTION PICTURE EXHIBITOR Mamie Van Doren, Edna Skinner, Jeanne Crain, Kitty Kallen, and Kathleen Case look out from a watchtower in "The Second Greatest Sex." Looking To 1956: U-l Shows Its Wares Barbara Rush ignores Audie Murphy as he works in "World In My Corner." Donna Reed and Steve Allen are the co-stars of "The Benny Goodman Story." jui.c .<^iiiun emu KOCK nuason "waiK on air ' in "All mat Heaven Allows." Other torthcom.ng U-l films include, top, "Never Say Goodbye," with Cornell Borchers, Rock Hudson, and George Sanders; "The Spoi'ers," with Jeff Chandler and Rory Calhoun, as they appear in a dispute, co-starring with Anne Baxter; bottom, Donna Reed and Richard Widmark as they appear in "Backlash"; and Tony Curtis; a prize fighter, with Jim Backus and Pat Crowley in "The Square Jungle." Arm in arm, Agnes Moorehead, director Douglas Sirk, Jane Wyman, Rock Hudson, and producer Ross Hunter take time out from the set of "All That Heaven Allows." December 21, 1955 production of I also starring MARISA PAVAN • BEN COOPE^ Virginia Grey • .lo \'an Fleet • Sandro Gidlio • Directed by DANIEL MA l^^fecfwnplny by TENNESSEE WlIdAAMS • Adaptation by HAL KANTER ^ Based on the Ploy. “THE ROSE TATTOO” by Tennessee Williams H Music Score by Alex North • A PARAMOUNT PICTURE Look Magazi “When ACADKMY AWARD time rolls around, hl^h on the list of contenders!”— Coroner Magazine “Lancaster at his BEST !” — New York Daily Mirror “Seems certain tt) win Anna an ACADEMY AWARD no in i nati on.” — Life “Magnani is SUPERB York Times "The Rose Tattoo’ is OVERWIIEEM IiNG!” — New York H orl1' «r [ Who Conquered The World... NOW... THE MOST COLOSSAL MOTION PICTURE OF ALL TIME! Jo: Adv. Pub. & Expl. Dept, The Captured Women Of Miletus The Assassination Of Phillip Of Macedonia The Debauched Grecian Maidens The Burning Of The Palace At Persepolis The Victory Orgy At The Gateway To Athens The Macabre Jig Of Triumph Among The Battlefield ! The Forced Marriage Of Thousands Of Persian Women The Human Juggernaut Of Shield, Sword And Spear The 11,000-Mile Route Of Conquest The Charge Of The Knife-Studded Chariots The Court Of Darius At Babylon The Macedonian Fleet Crosses The Hellespont The Cutting Of The Gordian Knot The Statued Agora At Athens The Shrine Of Zeus- Ammon The Decadent Palace At Pella The Awesome Siege Machines Of Macedonia The Massive Stone Gods Of Babylon I think this is one of the greatest boxoffice attractions j h.3,v6 ever seen “ let's back it with at least a $1, 000, 000 c amp a i gn max e. yo«ngste> In COLOR by reCHNICOLOR Written, Produced and Directed by THR 28 MOTION PICTURE EXHIBITOR NEWS OF THE TERRITORIES . . . Anti-Trust Suit Set For Albany Trial Albany — The anti-trust action of St. Lawrence Investors, Inc., operating Aleck Papayanakos’ American, Canton, N. Y., against the Schine Circuit, Inc., operators, Pontiac and Strand, Ogdensburg, N. Y., will be held in U. S. District Court, pos¬ sibly at Albany, the week of Jan. 10, before Judge Stephen W. Brennan. Defendants, including the major distrib¬ utors, requested a jury trial. Plaintiff seeks $500,000 and treble damages. The case was brought in 1951, and a number of pre-trial conferences have since been held. Judge Brennan has ruled on sev¬ eral motions; last summer he denied two by defendants to dismiss the litigation. Albany Angelo Campanaro is the new owner and operator, Carol, Chestertown, N. Y., from Jules Perlmutter, Albany, who re¬ tains his other theatre interests. . . . Mr. and Mrs. John Gardner, Turnpike Drive- In, Westmere, N. Y., are in Florida, pend¬ ing completion of their new drive-in at Unadilla, N. Y. . . . John Curtin, Republic division manager, closed a circuit deal with Schine at the Gloversville, N. Y., home offices. . . . Richard Harper, MGM circuit sales representative, also called on Schine executives, with Jack Gold¬ berg, Albany resident manager, and Jack Mundstuk, Buffalo manager. . . . Weak product has accentuated the pre-Christ¬ mas slump this year, in the opinion of some industryites here. . . . Three lessons drawn from the Audience Awards Poll in the area were the importance of pro¬ ducing pictures which appeal to the younger element, the necessity for vigor¬ ous promotion of such an effort, and the need for simplifying the ballot. Theatre participation and advertising support were spotty. Atlanta Herman Rhodes, Georgia and Alabama drive-in owner, was host at a Variety Club dinner for bookers and managers. . . . Republic will be host to exhibitors and employes at an annual Christmas party in the office. . . . Cliff Wilson, ABC Booking office, has resigned, effective Jan. 8, and will go with Paramount-Gulf The¬ atres, New Orleans. . . . Theatres in Brun- didge, Ala., have been fighting admission taxes imposed there and have called tc the attention of the city the fact that high levies might force shuttering of the city’.s only indoor theatre. Theatremen also were critical of the city policy which allows out-of-town theatres to post 24 sheets and other advertising. . . . H. T. Spears has been elected chief barker. Variety MANAGER AVAILABLE for Greater Boston. Formerly General Manager of independent chain. Experi¬ enced in all phases of show business. BOX 174 M. P, EXHIBITOR, 246-48 N. Clarion St., Philo. 7 Miss Mildred Castleberry, booker, Martin Circuit, is seen introducing E. D. Martin, president, Martin Theatres, and chairman of the board of TOA, who was guest speaker at the recent luncheon meeting of the Atlanta Club of Women of the Motion Picture Industry held at the Variety Club. Club, Tent 21. Other officers named were R. J. Barnes, first assistant chief barker; Don Coursey, second assistant chief barker; Willis J. Davis, property master; and M. A. Barre, dough guy. . . . O. S. Rhoden, Harlem, Ky., will take over, as of Jan. 1, the Hi-Land Drive-In, Rogers- ville, Tenn. . . . Members of the American Legion, the Veterans of Foreign Wars, and their auxiliaries were guests of Mrs. Dondo Underwood, manager. Priest, High Springs, Fla., for the showing of 20th- Fox’s “House Of Bamboo.” . . . U-I dis¬ trict manager Jimmie Frew is back in th^s office after a short stay in the hospital. . . . Nash Weil, vice-president, Wil-Kin Theatre Supply Company, is in the hos¬ pital for a rest. . . . Harry McCowan, Sycamore, Sycamore, Ala., has closed the house. . . . The Houston Drive-In, Macon, Ga., has been closed. Boston Warren Gates, former booker, Warners, has joined the booking staff, Columbia, replacing Jack Finn, who resigned to enter the Navy. . . . Kirk Douglas is com¬ ing to town to meet the press and to appear on radio and TV on behalf of his latest film, “The Indian Fighter.” Joe Mansfield, UA tubthumper, arranged to have him make a personal appearance at the Boston Post Santa Fund, to raise money for its Christmas charities. . . . Marilyn Paul is the new secretary. In¬ dependent Exhibitors, Inc., of New Eng¬ land, replacing Anita Linsky, resigned. . . . Don McNally, who owns drive-ins in Derby and Morrisville, Vt., has taken over the leases on two regular theatres. The Auditorium, Orleans, Vt., now closed, will reopen under his name Jan. 1, when Cinemascope will have been installed. He is also taking the lease over on the Memorial, Barton, Vt., from Mr. and Mrs. J. M. Quinton, who have been operating the house. . . . American Theatres Cor¬ poration has closed three neighborhood houses, the Warren and the Plaza, Rox- bury. Mass., and the Central, Somerville, Mass. No plans have been made for re¬ opening at this time. . . . George Roberts, treasurer, Rifkin circuit, took over the toastmaster duties at the annual Covenant Film Salesmen Pledge Theatre Aid Effort Atlanta — “Film salesmen are willing to carry the torch to light the darkened houses throughout the nation,” David Bartell, general counsel, Colosseum of Motion Picture Salesmen, said in an address last week at the Atlanta Lodge. He added that “the increased profit to the distributors would more than pay for the additional salesmen it would take to carry out this program.” Bartell said that the film salesmen are most anxious to participate in a program of maintaining a prosperous and healthy industry by diligently serving the ex¬ hibitors within the framework of com¬ pany policy. “Prosperity,” Bartell said, “is of mutual concern, and the several facets of the business are dependent upon each other for success.” Recalling that the Colosseum was formed in Atlanta on May 6, 1944, at a meeting at the Henry Grady Hotel, Bartell said that the organization has proved its importance and is a “valuable, vibrant, and vital force in the growth and stability of the dynamic motion pic¬ ture industry.” Breakfast at Temple Kehillath Israel, con¬ ducted by the Greater Boston Council of B’nai B’rith. . . . Moe Silver, Stanley Warner Corporation, addressed local film leaders at a luncheon to coordinate the annual Christmas Salute Drive for the Will Rogers Hospital. Silver was the guest of Charles E. Kurtzman, northeast divi¬ sion manager, Loew’s, Inc., who is ex¬ hibitor chairman in this territory. With Gasper Urban, Paramount branch man¬ ager, who is distributor chairman, all exchange managers were present. PROVIDENCE, R. I., NEWS— Preceding the opening of 20th-Fox’s “Good Morn¬ ing, Miss Dove,” at the Majestic, the man¬ agement, through the cooperation of the Chancery and Catholic Schools Depart¬ ment, sent out invitations to a private screening to all convents and parochial schools in the diocese. The special show¬ ing was well attended, indicating that parochial school students will patronize the picture in great numbers. . . . “Glory Of Goya” and “Toulouse-Lautrec” were two of the most recent art films presented at the Rhode Island School of Design as part of the current film series, open to the public without charge. These films, offered as part of a program to acquaint moviegoers with the various phases and technicalities involved in the making of screen attractions, do not conflict in any way with commercial exhibitors, and are offered in an attempt to foster apprecia¬ tion of the industry. Everything from films of ancient vintage to foreign productions are included in the series, and the project has received the praise and enthusiastic support of many local exhibitors. . . . R. F. Walker has resigned his post as manager, Castle, to enter another line of business. Edward Stokes, assistant manager, Avon Cinema, is filling-in until a permanent manager is appointed. Both houses are Lockwood and Gordon operations. . . . Robert Peterson, chief-of-service, Loew’s State, is receiving congratulations on the birth of a fourth son. December 21, 1955 3,000 MILES OF GUYS AND DOLLS SMILES *• .V / JOSEPH R. VOGEL LOEW’S THEATRES Capitol, New York, in its 6th big week! SOL SCHWARTZ RKO THEATRES RKO Keith’s, Washington, D. C., in its 5th big week! WILLIAM GOLDMAN GOLDMAN THEATRES Randolph, Philadelphia, in its 6th big week! I. J. HOFFMAN B. & Q. ASSOCIATES Astor Theatre, Boston, in its 6th big week! MARCO WOLFF FANCHON AND MARCO Hollywood Paramount in its 4th big week! DAVE WALLERSTEIN BALABAN & KATZ Chicago Theatre in its 6th big week! IRVING ACKERMAN ACKERMAN & ROSENER THEATRES Stage Door, San Francisco, in its 5th big week! ELMER BALABAN H. & E. BALABAN CIRCUIT Adams Theatre, Detroit, in its 4th big week! WATCH THE HOLIDAY SMILES! Gala Openings Coast-to-Coast starting Dec. 23rd! 30 MOTION PICTURE EXHIBITOR Soon he will rise in all his might THE CONQUEROR The International Scene Canada Canadian Commission To Study Broadcasting Toronto — The government has named a three-man Royal Commission to look into all aspects of Canadian TV and sound broadcasting. Heading up the board is R. M. Fowler, Montreal, president, Canadian Pulp and Paper Association. Also on the board are James Stewart, Toronto, president, Can¬ adian Bank of Commerce, and Edmond Turcotte, Canadian ambassador to Colom¬ bia and former editor-in-chief of a defunct daily newspaper, Le Canada. The investigators are confronted with the disputed question of whether the CBC should have authority to make recom¬ mendations on the licensing of its pri¬ vately-owned competitors and to regulate their operations. Another aspect to be dealt with by the board is the financing requirements of the CBC. An application by Paramount Windsor Theatres, Ltd., for transfer of control of Windsor radio and TV stations was opposed by the CBC Board of Governors. The announcement by the CBC said the transfer would give control to Famous Players Canadian Corporation, which has half-interests in TV stations at Kitchener and Quebec City. Famous Players owns Paramount Windsor Theatres, Ltd. Canadian Comment One hundred and fifty barkers, members of Toronto’s Variety Club International, Tent 28, and their wives and friends taxed the capacity of the Balinese Room, Sign of the Steer, to witness the induction ceremony and installation of the 1956 crew and chaplains at the annual installation dinner and dance. The organization sup¬ ports Variety Village, a training school and residence for crippled children. Harry Mandel, the retiring chief barker, per¬ formed the induction ceremony of the incoming crew. The 1956 crew will be headed by David Griesdorf, chief barker. Other officers are N. A. Taylor, first assist¬ ant chief barker; Dan Krendel, second assistant chief barker; Louis Davidson. property master; J. A. Troyer, dough guy; and the following canvassmen. Herb Allen, George Altman, Clare Appel, Joe Bermack, Jack Fitzgibbons, and Ernest Rawley. The 1956 chaplains are Father G. J. Cherrier, Rabbi Reuben Slonin, and Rev. Ray McCleary. Griesdorf, in behalf of the outgoing crew, presented their chief, Mandel, with a jewelled barker’s pin, signifying a retired leader of Variety. CINE CHATTER: Ralph Cole, formerly of 20th Century Theatres’ Century, Tren¬ ton is now manager of the Centre, Chat¬ ham, succeeding Frank Reid, resigned. . . . John DeBow and Hugh L. Bearg have been added to the sales staff of Screen Gems of Canada, Ltd., Columbia TV sub¬ sidiary with head offices in Toronto. . . . Don Edwards, manager, Tivoli, Hamilton, was married in that city. . . . Rene Le- gault, manager, Odeon Beaubien, Mon¬ treal, died of a heart attack. . . . Buffalo television station WBEN-TV was used to advertise film trailers for “Ulysses” and “It’s A Wonderful Life” for their showings in Toronto. . . . Alf Perry, president, and Mark Plottel, general sales manager, Empire-Universal, were at the west coast for a sales meeting of Uni¬ versal-International. . . . Famous Players Canadian Corporation, Ltd., announced that a dividend of 371^ cents a share was declared for the quarter ending Dec. 31, 1955, on all issued common shares of the company, payable on Dec. 28, to stock¬ holders of record at the close of business on Dec. 2. . . . Christmas and New Year’s midnight shows will be permitted in Toronto at 12.15 a.m. on the Mondays o^ Dec. 26 and Jan. 2. Christmas Day and New Year’s Day fall on Sunday. Permis¬ sion was obtained by A. H. Jolley, MPTAO secretary from the Police Com¬ mission. . . . Associated Screen News is now producing trailers, headers, in pro¬ cessed Eastman color. . . . Peerless Films is handling D. W. Griffith’s controversial reissue, “Birth Of A Nation.” ... A silver cigar case was presented to Dave Gries¬ dorf, former general manager, Odeon Theatres (Canada), Ltd., by his former associates. The presentation was made by Leonard Brockington, who is Odeon president. The 1956 Crew of Variety Club, Tent 28, Toronto, Canada, were recently inducted into office at the annual installation dinner and dance at the Balinese Room, Sign of the Steer. They are, left to right, seated, David Griesdorf, chief barker; N. A. Taylor, first assistant; Dan Krendel, second assistant; Louis Davidson, property master; J. A. Troyer, dough guy, and, standing, canvassmen Herb Allen, George Altman, Clare Appel, Joe Bermack, Jack Fitzgibbons, and Ernest Rawley. December 21, 1955 MOTION PICTURE EXHIBITOR 31 Litigation Begins In Estate Hassle Buffalo — Proceedings were heard in Genesee County Surrogate’s Court, Ba¬ tavia, N. Y., on Dec. 6 when Mrs. Joseph Attardi sought to be appointed adminis¬ tratrix of the estate of her father, Charles L. Mancuso. Her mother, five brothers, and a sister filed objections, mostly on the claim that Mrs. Attradi failed to show there are any assets to be administered. Mancuso died 13 years ago and there never has been administration of the estate. William J. Darch appeared for Mrs. Attardi and referred to 999 shares of Charles Mancuso and Sons, Inc., stock he said Mancuso owned. The attorney said each share was worth $100. The sons, who objected, and other rela¬ tives were represented by George W. Gamier. The sons are officers of the Charles Mancuso and Sons, Inc., which firm operates the Mancuso and other properties in Batavia. Surrogate Philip J. Weiss adjourned the case indefinitely after asking Darch to file a memorandum. Buffalo Edward L. Hyman, vice-president, American Broadcasting-Paramount The¬ atres, accompanied by Bernie Levy, his assistant, and A1 Sicignano, booker, was , here for a conference with local AB-PT executives. Attending were Arthur Kro- lick, district manager; Charles B. Taylor, associate district manager; Edward Miller, manager, Paramount; Ben Dargush, Cen¬ ter; Charles McKernan, Seneca; William Colson, Niagara; and Mrs. Lee Gross Adams, booker. . . . Charles Kalthoff, former manager. Regent, Geneva, N. Y., has been returned to that city from Balti¬ more, Md., to face charges of absconding with $1,000 in theatre receipts. Kalthoff, sought since Oct. 31, is alleged to have given himself up to Baltimore police when all but $1 of his funds was gone. . . . Nat Marcus, branch manager, Warners, put on a special screening of “The Court Martial Of Billy Mitchell” in the Motion Picture Operators screening room, to which he invited the top brass of U. S. Air Force units in western New York. . . . George H. Mackenna, chairman. Audience Awards committee, and Arthur Krolick, co-chair¬ man, presided at the selection of winners of the special local prizes, promoted from Sylvania Electric Products, at a luncheon in the Variety Club. Representatives of exhibition, the press, and Sylvania at¬ tended. . . . Hundreds of friends from exhibition and distribution attended the annual Christmas party in the Buffalo Park Lane given by the Hayman Brothers, Niagara Falls, N. Y., operators of the Strand and Cataract and other theatre properties there. The party followed the tradition of their father, the late Charles Hayman, who for many years gave r Yuletide party that was the highlight of the season in the local industry. . . . Greta Olsen, assistant, film curator’s library, George Eastman House, Rochester, N. Y., has completed the work of transferring the information on some 3,000 cards into a catalogue, the first to be compiled for the films in the photographic library. Charlotte Most exchanges and organizations on Film Row are planning Christmas parties for employes and members. The WOMPI party will be held at the Starcastle Res¬ taurant, owned and operated by Robert Saunders, Theatre Booking Agency. . . . Earl S. Mulwee, chairman, contribution committee. Variety Club Eye Clinic, is getting out letters in an effort to help the Eye Clinic to do more charity work for those who otherwise would be unable to afford treatment. . . . The WOMPI Decem¬ ber luncheon meeting was postponed because of the Christmas party and con¬ flicting engagements. The luncheon will be held at the regular time in January. . . . Mrs. Pauline Griffith has re-entered Memorial Hospital. . . . Sadie Smith. Stewart-Everett Theatres, is in Mercy Hospital. ... A number of industryites attended a reception in honor of Danny Kaye at the Barringer Hotel. . . . The Hope, Hope Mills, N. C., was swept by fire, resulting in a loss estimated at $53,000, including the building and equip¬ ment. Daniel McNeil, operator, said the theatre was covered partially by insur¬ ance. . . . The Berkeley, Moncks Corner, S. C., owned by W. T. Friddell, was com¬ pletely destroyed by a fire of undeter¬ mined origin. Chicago Thousands of Catholics, attending Sun¬ day masses, stood as they pledged to “combat objectionable movies.” Their action was in response to a letter from Cardinal Stritch to pastors, read by them to the congregations. The Cardinal’s letter said, “You know full well that in many of our public amusements there are occasions of sin. To alert our people to many of these occasions of sin, the hierarchy in the United States organized the National Legion of Decency to review and properly evaluate motion pictures. It is disturbing to read in the report of the National Legion of Decency that there is presently a rising tide of moral laxity in the moving picture field of amusements.” . . . Jack Barnett is a partner in the newly-formed Convention — City Films . . . Nat Nathanson, midwest division man- Variety Officers Reelected; Jack Kirsch Heads Slate CHICAGO — Vai'iety Club is being operated so harmoniously and effi¬ ciently under the leadership of Jack Kirsch, president, Allied Theatres of Illinois, that all present officers were reelected for the 1956 term at a meet¬ ing of the crew. Installation will be held Jan. 16 at the Congress Hotel. Officers and the crew reelected are Kirsch, chief barker; Nat Nathanson, first assistant chief barker; Louis Reinheimer, second assistant chief barker; Hari*y Balaban, dough guy; and Jack Rose, property master. Members of the crew are Lou Goldberg, Sam Levinsohn, William Margolis, John Semadalas, Ralph Smitha, and Dave Wallerstein. Delegates to the Variety Interna¬ tional convention are Kirsch, Manny Smerling, and Charles Cooper, with Goldberg and Mayer Stern alternate delegates. Convention Date Set For Carolina Exhibs Charlotte — The annual convention of the Theatre Owners Association of North and South Carolina will be held here Jan. 29-31. Mrs. Lucille Price, executive secretary, said that approximately 500 persons are expected to attend the meet¬ ing, which will be held in the Hotel Charlotte. The convention will begin with registra¬ tion and a social hour in the afternoon, followed by a meeting of the board of directors the first evening. Two business sessions will be held the next day. One in the morning will be open to all per¬ sons engaged in the motion picture indus¬ try. The afternoon session will be closed to all but theatre owners. Officers and directors will be named at this session. A banquet will be held at the hotel that night. The final day will be devoted to a clinic on theatre operation. Howard Anderson, Mullins, S. C., is acting president of the association. Elected vice-president at the last convention, he advanced to the presidency upon the resignation of C. A. Dandelake, Tarboro, N. C., who entered motion picture pro¬ duction in California. ager. Allied Artists, survived the trials and tribulations of building and moving into a new home. . . . Variety Club mem¬ bers are planning to engage a private railroad car if enough register for the Variety International convention in New York. Cincinnati All house managers for the Chakeres Circuit, Springfield, O., are participating in a five-week, pre-Christmas incentive drive, based on a point system, with the winning managers receiving cash prizes. . . . Gene Lutes, Chakeres Kentucky dis¬ trict manager, and general manager, com¬ bined drive of Kentucky Independent Theatre Owners and Kentucky Allied to have the state 10 per cent tax on theatre admissions removed, has completed a tour during which he conferred with every exhibitor in the state to secure his active cooperation. ... In conjunction with the TV appearance of Benny Goodman and Steve Allen for the kickoff of “The Benny Goodman Story,” U-I sponsored a cocktail party for exhibitors at the Neth- erland Plaza Hotel. Guests from other cities included Ray Frisz, Wally Allan, and Mike Chakeres, Chakeres Circuit. . . . 20th-Fox gave a luncheon for Shirley Jones of the “Carousel” cast, who was here to bally the film. Exhibitors, film reviewers, and radio and TV executives attended. . . . Warners’ branch staff staged a Christmas dinner dance at Hotel Alms, and the Columbia staff held its seasonal party in the office. . . . Paul King, who recently bought the Dixon, Beverly, O., from C. O. Dixon, plans a Christmas Day opening, after complete house reno¬ vation. . . . Ben Bein, shipping depart¬ ment head. National Screen Service, was hospitalized with recurrence of a heart condition. . . . Formal opening of new quarters of Tent 3, Variety Club, in Hotel Metropole will feature a New Year’s Eve party. (Continued on page 32) December 21, 1955 32 MOTION PICTURE EXHIBITOR Burlesque Feature Set For Burning Lorain, O. — Lorain County Prosecutor Paul J. Mikus said that the print of “Teaserama,” burlesque film shown at the Lorain Drive-In, would be destroyed on March 24. This would be 120 days after the conviction of Richard Kline, man¬ ager, Lorain Drive-In, on charges of ex¬ hibiting a picture “which tends to cor¬ rupt morals.” Kline was fined $500 and costs in Lorain municipal court for ex¬ hibiting the film. “By waiting 120 days, the Kline case cannot be reopened under state statutes under any circumstances,” said Mikus. “We will be within the letter of the law to destroy the film after the four-month wait.” The print was turned over to Mikus for safekeeping. Attorney Austin O’Toole, counsel for Kline, said he did not know if Kline would request return of the print. “Teaserama” was produced by Irving Shaw, New York, who has been under fire by the Kefauver Senate Com¬ mittee probing distribution of pornog¬ raphy. City Prosecutor Ray Miraldi said “Teaserama” is “nothing more than a smutty, rotten, and vulgar motion picture which is not fit for public showing.” He commended police for having “the fortitude and guts to stop showing of such a movie.” Cincinnati (Continued from page 31) COLUMBUS, O., NEWS— Manager Ed¬ ward McGlone, RKO Palace, announced the booking of Samuel Goldwyn’s “Guys And Dolls,” starting Dec. 23. . . . Claud Belknap, doorman. Southern, for 23 years, retired after 43 years of taking tickets in Columbus theatres. Belknap was doorman at the Majestic for 20 years before join¬ ing the Southern staff. . . . Tab Hunter was scheduled to be a member of the Hollywood party landing last week at Port Columbus, bound for the world premiere of Warners’ “The Court Martial Of Billy Mitchell” at the Weller and Liberty, Zanesville, O. Others in the party were to include Natalie Wood, Benay Venuta, and Anne Robinson. . . . Kirk Douglas is scheduled for his first Columbus visit today (Dec. 21), in advance of United Artists’ “The Indian Fighter.” . . . Man¬ ager Walter Kessler, Loew’s Ohio, has been in New York. Jack Dolde, former assistant manager who was named assist¬ ant at Loew’s Twin Drive-In, Chicago, last summer, has been subbing for Kess¬ ler. . . . Daniel J. Sugarman, 86, grand¬ father of Charles Sugarman, World, died at his home here. Services and burial werq in Cincinnati. ... In Portsmouth, O., trial of the suit of several southern Ohio ex¬ hibitors against the Huntington-Cincinnati Trucking Company was postponed be¬ cause of the illness of the defendant’s lawyer. Exhibitors are seeking recovery of alleged overcharges and treble damages. Cleveland The Cleveland Motion Picture Exhibi¬ tors Association will hold its annual membership meeting for election of offi¬ cers in the Association Film Building headquarters on Jan. 10. Henry Green- berger. Community Circuit, has served as Warners' special short subject, "24 Hour Alert," recently had its world premiere at the Michigan, Detroit, where, left to right, General Benjamin Webster, of Willow Run, and acting mayor Eugene I. Van Antwerp presented a ground observer award to Arthur Grau. president the past two years, succeeding Ernest Schwartz, who held the post for approximately 20 years. . . . Marshall Fine, new Variety Club chief barker, an¬ nounces the addition of 12 new members, Jerry Safron, Martin Grassgreen, Harry Rice, Columbia branch manager, sales¬ man, and publicist respectively; Lewis Horwitz, Washington Circuit; Mike Gould, Paramount salesman; John Tender, Tivoli, Lorain, O.; Marvin Frankel, Capitol, Elyria, O.; A1 Boudouris and Fred Lentz, Miracle Mile Drive-In, Toledo, O.; Bill Woda, United Artists; Jack Fine, Union Square, Cleveland; and Howard Senor, publicity man. Herb Ochs, Ochs Drive-In Theatres Operation, and Mrs. Ochs left for Florida, where the circuit also has extensive in¬ terests in Dania, Tampa, Sarasota, and Daytona Beach. . . . Associated Circuit is making some architectural office changes. . . . The U-I district meeting originally scheduled for Pittsburgh was held here last week in the Statler Hotel. Peter Dana, division manager, and Peter Rosian, dis¬ trict manager, conducted the sessions, at¬ tended by branch managers and salesmen of the Cleveland, Pittsburgh, Philadelphia, and Detroit offices. . . . Jack Lykes, who recently resigned from the Colony, Toledo, O., where he was manager for 14 years, is now with the Hertzfeld Oldsmobile Com¬ pany of Toledo. . . . Jim Barton, one of the owners. Pearl Road Drive-In, was in Deaconess Hospital for a check-up. U-I, RKO Sales Meets Headquarter In Cincinnati CINCINNATI — Two-day sales meet¬ ings were held by RKO and U-I during the second week of this month at the Netherland Plaza Hotel. Morris Lefko, Cleveland, district manager, and Lloyd Krause, local branch man¬ ager, were hosts for the RKO sessions, at which Nat Levy, New York, man¬ ager of eastern and southern sales, presided. Attending were district and branch managers from Texas, Georgia, Pennsylvania, New York, Connecticut, Ohio, and Washington, D. C. James Frew, district manager, and F. J. McCarthy, southern and Can¬ adian sales manager, headed the U-I discussions, and branch managers and salesmen were present from Memphis, Charlotte, Atlanta, Jacksonville, and this city. Denver Variety Tent 37 opened the new club- rooms in the Cosmopolitan Hotel with a cocktail party. . . . F. A. Batema,n Re¬ public district manager, was in calling on the circuits and conferring with Gene Gerbase, branch manager, after which the two headed for Los Angeles to attend a sales meeting. . . . Carl Mock, Tapon salesman, on a trip to Mexico, wrote that there are many excellent theatres there, all of which are superior in decor .and facilities to most of those at home. He also saw the famous glass curtain at the Palace of Fine Arts, which was built by Tiffany in New York in 1910 at a cost cf over $15,000. It lights up, showing Mexico’s two famous volcanos. . . . The Wyo, Glenrock, Wyo., has been sold by Ner- vin Reed and Carlin Smith to E. C. McNamara, who has been manager. Des Moines Bob Bowman has purchased the theatre at Ayrshire, la., from Clifford Anderson, and will run two shows a week. . . . Danny Kaye paid a visit in connection with Paramount’s “The Court Jester” and held a party for the press, plus visiting the governor’s mansion. . . . Earl Hull, assistant booker, RKO, has left that posi¬ tion. . . . Paul Ellsberry, former manager, Waterloo, Waterloo, la., has returned to his post and LeRoy Palmer has beeen transferred by the Dickinson circuit to the Lux, Joplin, Mo. . . . The Capitol Drive-In, closed for the winter, put up a sign reading: “Closed for the season. Thanks and drive carefully. The person you kill may be one of our customers.” . . . Walt Lechtenberg leased the Calmar, Calmar, la., and has reopened the house. . . . Rollin K. Stonebrook has been named manager. Arrow, Cherokee, la. . . . Clif¬ ford Shearon has reopened the Norka, Akron, la. Detroit Theatre owners have had quite a prob¬ lem since the start of a newspaper strike that has shut down the three daily metro¬ politans, leaving exhibitors no way of advertising. Most theatres have been de¬ luged by telephone calls. . . . The Air Force Command and other civic and service groups took part in elaborate premiere ceremonies for “24 Hour Alert” at the Michigan. Warners’ “I Died A Thousand Times” was shown on the same program. Mayor Albert E. Cobo presented Wings Awards to outstanding members of the Ground Observer Corps. . . . The Roose¬ velt, owned by Wisper and Wetsman cir¬ cuit, which has been closed for more than a year, will be converted into store space. Although plans are not definite, sound and projection equipment is being re¬ moved from the house. . . . Stuart L. Gorelick has expanded his circuit cater¬ ing to the Negro population. Gorelick leased the Gold Coast from Sol Krim re¬ cently, making three theatres in the far corners of the city that are catering to Negroes. Gorelick, son of Oscar A. Gore¬ lick, who owns the Carmen, Dearborn, Mich., will act as circuit manager, S. L. Gorelick Enterprises. Clark Theatre Serv¬ ice is handling booking and buying. . . . Leon Robbe, 35, owner and operator, Elsie, Elsie, Mich., and the Northside Drive-In, Lansing, Mich., was killed in an auto accident recently. . . . Dillon M. December 21, 1955 NOW IN RELEASE.. And Soon To Be Released from THE VANISHINC PRAIRIE 20*000 UNDER TH and the tramp DAVY CROCKETT, King Qt The Wild Frontier THE LITTLEST OUTLAW THE AFRICAN LION SOUTH locoi^tive WAGONS Film Distribution Co., Inc. (C) WAIT DISNEY PRODUCTIONS 34 MOTION PICTURE EXHIBITOR Dezel Productions To Sue Fit makers Detroit — Albert Dezel, president, Dezel Productions, has announced plans to start legal action against the Filmakers Re¬ leasing Corporation, Beverly Hills, Cal., to secure delivery of the film, “The Bold And The Brave.” Dezel has acted as a distributor for the Filmakers in Detroit and Chicago for more than three years. Herman Feldman, Chicago lawyer for Dezel, sent a statement to Filmakers last month asking a clarification of the status of the film. According to Dezel, reports have indicated that Filmakers has sought to release the film through RKO, but according to Dezel’s lawyer, the film may not, under the present franchise agreement, be distributed by any other film company except his own. The fran¬ chise, according to Dezel, has no expiration date, since it is an unlimited contract. Krepps, managing director. United Artists, announced plans for installation of Todd-AO. . . . Jack Zide, owner. Allied Film Exchange, announced the addition of his son, Mickey, to the staff. He was formerly a booker, Columbia, prior to joining the Coast Guard. Houston Marfa, Tex., will be the site of some of the scenes of the forthcoming Ginger Rogers picture, “The First Traveling Saleslady,” to be produced by RKO. Scenes will be shot the latter part of January. . . . R. J. O’Donnell, vice-presi¬ dent and general manager. Interstate Cir¬ cuit, estimated that 53,800 ballots were cast at Interstate Theatres. All Texas theatres, including those in the Interstate Circuit, accounted for approximately 75,800 ballots. O’Donnell attended the Audience Awards dinner held in Hollywood. . . . Wayne Horton, manager, Don Drive-In, Port Arthur, Tex., has announced the installa¬ tion of in-car heaters. It is the only local drive-in so equipped. Morey R. Goldstein^ second from lef>, Allied Artists vice-president and general sales manager, is seen with those who attended a recent re¬ gional sales meeting in Beverly Hills, Cal. From left to right are Harold Wirthwein, western division sales manager; Don Tibbs, branch man¬ ager, Salt Lake City; Mel Hulling, co-owner, company's west coast franchise in San Francisco; James Myers, San Francisco branch manager; Si Borus, manager, western contract department; M. J. E. McCarthy, branch manager, Los Angeles; Ed Cruea,, branch manager, Seattle; Richard C. Carlson, branch manager, Portland; and Jack Felix, branch manager, Denver. Lowell Bulpitt, manager. Boulevard, has been reelected president, Houston Inde¬ pendent Theatre Association. Other offi¬ cers named were, vice-president, Mrs. Ruby Gibson, owner, Navaway, and sec¬ retary-treasurer, Jimmy Harris, manager, Hempstead Drive-In. . . . Mary Costa, the singing and speaking voice for Walt Dis¬ ney’s “Sleeping Beauty” productions, will appear here at the 1956 Houston Automo¬ bile Show, Jan. 7-17, at the Sam Houston Coliseum. She will appear as a vocalist. Bill Lundigan, Hollywood star, will also appear at the show. . . . The 20th annual Blue Bird Circle children’s matinee was held at eight Interstate and the indepen¬ dent Bellaire theatres. Shows were made up of cartoons and comedies selected for young audiences and were held at 9 a.m. and at 11 a.m. at the Almeda, the Garden Oaks, and the Santa Rosa, and at 10 a.m. at the Alabama, Eastwood, Tower, River Oaks, Yale, and Bellaire. Exhibitor Sentenced For Letter Threat Memphis — Ben Warren Bass, manager. Rosewood, South Memphis neighborhood situation, last fortnight was convicted of charges of writing a letter threatening the safety of one of his six-year-old patrons. A Federal Court jury returned a verdict of guilty, after hearing three days of testimony and deliberating six hours, to Judge Marion S. Boyd, who fined Bass $750 and sentenced him to 18 months in prison. Ihe government’s principal witness was a handwriting expert who said he be¬ lieved that Bass wrote a letter to Mrs. Helen Butler which said that her son would “fail to show up” one day unless she dropped a $10,000 damage suit she had filed earlier in Circuit Court charging the theatre operator with detaining her son at the Rosewood until he confessed to slashing a theatre seat. The letter in ques¬ tion further asserted that the child is a delinquent, a liar, that Mrs. Butler is unfit to bring him up, and that he is a “menace to the neighborhood.” Given an opportunity to make a state¬ ment after the verdict, Bass insisted on his innocence. His attorneys, L. E. Gwinn and John Robinson, said they will appeal to the Sixth Circuit Court of Appeals, Cincinnati, unless Judge Boyd granted them a new trial at a hearing set for last week. The case was prosecuted by Warner Hodges and Edward Vaden, as¬ sistant district attorneys. Jacksonville FST president Louis J. Finske was ill at his home for several days. . . . Recov¬ ering from surgery was Marvin Skinner, 20th-Fox office manager. . . . Elected to the Variety crew of 1956 were Tommy Tucker, Ted Chapeau, Bill Beck, Horace Denning, Buford Styles, Harvey Garland, Johnny Tomlinson, Tom P. Tidwell, Judge May, Clint Ezell, and Carl Carter. . . . Fred Hull, MGM branch manager who is president of the Blind Children’s Foundation, has activated a blind chil¬ dren’s counseling service under Mrs. Esther Skeels. . . . FST home office per¬ sonnel scheduled their annual year-end party for the Atlantic Beach Hotel. . . . Gretchen Knight, RKO cashier, and Ken¬ neth West, Century, St. Marys, Ga., are newlyweds. . . . Mrs. M. A. Powell, mother of Walter Powell, 20th-Fox salesman, died of a heart attack in Lenoir, N. C. , . . Theatre men taking a prominent part in a 14-hour United Cerebral Palsy telethon at the George Washington Audi¬ torium, telecast by WMBR-TV, were Mark DuPree and Robert Heekin, FST executives, and Carl Carter, Ribault Drive-In. Johnny Carson, Constance Ben¬ nett, Pat Boone, and Toni Gilman were NBC stars on the show. Milwaukee The Walworth, Walworth, Wis., is now being operated by Standard Theatres Management Corporation. Tom Finin con¬ tinues as manager. Spyros Pappas was the former operator. . . . Bert Nathan, former owner, Hollywood, now with the Theatre Popcorn Vending Corporation, was re- THEATRE, GROSSING $20,000.00 ANNUALLY, only theatre in trade area of 7,500, Western Kansas. Built new from the ground up in 1948, modern and immaculate in every way. Wonderful opportunity for couple, real quick pay-out assured. Information and free photos mailed, no obligation whatsoever on your part. C-5691 CONTINENTAL 804 GRAND KANSAS CITY, MISSOURI December 21, 1955 MOTION PICTURE EXHIBITOR 35 Don Hartman, seated center, in charge of production at Paramount, recently presided at a press luncheon at the studio following presentation of the studio's new acting talent and a talk which stressed the need for new stars to sustain the future of the industry. Excerpts from new films, in which several of the studio's new stars appear, and the Technicolor short, "Bing Presents Oreste," scheduled for theatre release, were shown to the assembled press. Some of Paramount's "new faces" in the line-up above, from left to right, are Carol Ohmart, starred in "The Scarlet Hour"; Larry Pennell; Ursula Andress; Jody Lawrence, also of "The Scarlet Hour"; George Kerris, actor-dancer; Valerie Allen; and Oreste, European singer, who appears in "The Vagabond King." Paul Manning, MOTION PICTURE exhibitor's west coast editor, is seated at left. elected president, International Popcorn Association, at the recent Chicago con¬ vention. . . . All drive-ins in the territory are now closed for the season except the Starlight, Menoninee Falls, Wis., which has installed in-car heaters. . . . William Friese, manager, Marcus Circuit’s Fifth Avenue, LaCrosse, Wis., was fined $100 and costs on charges of showing obscene advertising for “Naked Amazon.” . . . Bennie Benjamin, Realart, is handling local distribution of American Releasing’s “The Day The World Ended” and “Phan¬ tom From 10,000 Leagues.” John Jessen, Spread Eagle, Wis., has succeeded Norman Enquist as manager, Towne, Florence, Wis. . . . Arno Pavola, Hancock, Mich., has been named manager, Thomas Theatres’ Lloyd and Fox, Mari¬ nette, Wis. . . . Francis Bickler, manager, Fox-Wisconsin’s Wisconsin, was chosen “Personality of the Month” by the Better Films Council of Milwaukee. . . . Joe Im- hoff. United Artists’ branch manager, was laid up with a virus infection. . . . Ben Marcus, Marcus Theatres, took over the management of the Times, Wauwatosa, Wis., from Theatre Service Company. . . . A. R. Walters opened his Mosinee, Mos- inee, Wis. . . . Joe Woodward is now buying and booking for Dick Kelly’s Reedsburg, Reedsburg, Wis. . . . Dave Chapman, office manager, Columbia, was elected secretary, Colosseum of Motion Picture Salesmen, at the recent Los An¬ geles convention. . . . Tom Kolinski is the new booker, Warners, and Bill Lang has rejojined the sales force there. . . . Ben Schwenke, booker and office man¬ ager, Warners, is retiring after 20 years of service. . . . David Mirisch, nephew of Allied Artists’ executive Harold Mir¬ isch, is a trainee at the 20th-Fox exchange. The Marcus Circuit closed the State, Wausau, Wis., until after Christmas, be¬ cause of poor business. . . . A. P. Hansen, pioneer projectionist, died recently. . . . Gran Theatres Management Company scheduled a Christmas party for employes, exhibitors, and exchange personnel at the Oriental Theatre Building, Dec. 22, with festivities beginning at 11 p.m. Minneapolis South Dakota Exhibitors Association, meeting at Huron, S. D., saw a demon¬ stration of 20th-Fox’s new 55mm. process featuring clips from “Carousel.” Also on the convention agenda was a demonstra¬ tion of the new MGM sound system, which will combine both magnetic and optical sound on a single print, and a discussion of trade problems affecting the industry. Axel Sorenson, Beresford, S. D., is presi¬ dent of the group. . . . The Roxy, Steele, N. D., operated by W. L. Diement, has closed. . . j Larry Wilk, booker. Allied Artists, is resigning to enter the Uni¬ versity of Minnesota. . . . Mrs. Sandow Holman, wife of the operator. Lake, Buffalo, Minn., died. . . . Russell Mc¬ Carthy, formerly North Dakota salesman, is the new booker. Paramount, replacing Sam Idelkope, resigned. . . . W. R. Frank has installed CinemaScope in his Roxy, Owatonna, Minn. Nassau Town and County Club, Nassau, Minn., which undertook operation of the local theatre, has suspended operations and closed the house. . . . Theatres which closed recently include the Fox, Nora Springs, la., and the Rosebud, Colome, S. D. ... Jim Robinson, who sold the Grand, Sheffield, la., to Walter Friedrichs, has taken over operation of the Nancy, Bridgewater, S. D. . . . Theatremen of the Fargo, N. D. -Moorhead, Minn., area, en¬ tertained approximately 20,000 youngsters at their fourth annual free Movie Jam¬ boree. . . . The Le Torneau brothers are installing new seats in their State, Win- dom, Minn. . . . Dale Ronning, Philip, S. D., has taken over operation of the Quinn, Quinn, S. D. C. C. Noecker has completed installa¬ tion of a new transverter and rectifiers at his Durand, Durand, Wis. . . . Juveniles made a fresh outburst of vandalism at the Orpheum, Pipestone, Minn., and local police are casing the town. . . . Company officials in included J. K. Chapman, UA head of branch operations, James R. Velde, UA western sales manager, F. J. Lee, UA district manager, B. D. Stoner, Paramount central division manager, and J. F. Kirby, Warners’ western division manager. New Haven Seventy-five planned to attend the exchange party last week for personnel from Warners, Paramount, Columbia, 20th-Fox, and MGM. The committee in¬ cluded Frank Manzi, Leon Jakobson, Closed Circuit TV System Is Backed By Exhibitor MINNEAPOLIIS— Joe Floyd, part- ner with E. R. Ruben, Minneapolis, in the operation of the Hollywood, Sioux Falls, S. D., proposed to initiate a new-type closed circuit television sys¬ tem originating on the screen of the theatre and being piped to the homes of paying customers with specially- equipped sets in the area. Floyd has named his new system “Exhibivision.” He already has taken steps to incor¬ porate his company in California and will seek the cooperation of major film distributors in the experiment. Agnes Palumbo, Evelyn Zona, and Libby Kelly. . . . Allied Artists, Republic, United Artists, RKO, and U-I folks were at Donat’s earlier for their Christmas get together. . . . George Somma, Republic branch manager, is all smiles in meeting his quota in the Republic Playdate-Col- lection Drive. . . . Angelo Lombardi, War¬ ners salesman, attended the Register All-State Football Dinner with his tal¬ ented athlete son, Anthony, who was honored at the affair as one of the High School Players of the Week. . . . Matt Saunders, Poli, Bridgeport, Conn., and Lou Cohen, Poli, Hartford, Conn., have been hospitalized. . . . Congratulations were in order to Sam Germain, 20th- Fox salesman, and Mrs. Germain on their 40th wedding anniversary. HARTFORD, CONN., NEWS— George Smith, maintenance manager-purchasing agent, Hartford Theatres Circuit, resigned. His future plans were not disclosed. Sid¬ ney Brenner, manager. Art, also left the circuit, with Charles Jones replacing him. . . . Peter Perakos, Sr., president, Perakos Theatre Associates, New Britain, Conn., has been recuperating from surgery. . . . Connecticut premiere of “Guys And Dolls,”' MGM release of the Samuel Gold- wyn musical, was slated for Dec. 23 at the Parsons, an independent, 1200-seat house, operated by Bernie Menschell and John Calvocoressci. . . . Barry Barents, formerly with Loew’s Poli-New England Theatres, Springfield and Worcester, Mass., has been named news director, WKNB-TV here. . . . Vince Capuano, manager, Perakos Circuit’s deluxe Elm, West Hartford, long active in suburban affairs, has been named vice-president, newly-formed Elmwood Business Associates, a division of the West Hartford Chamber of Commerce. New Orleans Dan M. Brandon, Variety Club Tent No. 45 property master, has been appointed chairman, transportation committee, which will handle special transportation for December 21, 1955 36 MOTION PICTURE EXHIBITOR Charlton Heston, Claudette Colbert, and Gloria De Haven on their arrival and during their stay here as participants in Variety’s telethon, to help raise funds for the cerebral palsy treatment center and rehabilitation workshop. The commit¬ tee also has charge of transportation re¬ quirements of volunteer workers at the station and to dispatch cabs to pick up donations fi’om viewers. John and Buddy Shaffer, Shaffer Film Delivery Service, also owner-operator. New Orleans Cab Company, donated the cab service. . . . The Rex, Prichard, Ala., was reopened by Everything for Your Theatre! COMPLETE PROJECTION and SOUND EQUIPMENT • BLUMBERG BROS., INC. Office Phone: LOmbard 3-7240 . 3-7241 Emergency Nite Phone: Welsh Valley 4-4920 - 4-5368 1 305*07 Vine Street, Philadelphia 7, Pa. S with fERSTEN, HERBERT ANDERSpNj CFNF kb tip a I T T^ -m-n i^f r -firiTTT-f -tTtT fn^ R fnTTiT’/ guest stars LHARR't JAMES, MARTHA TILTON, ZIGGY ELr tA ^ Hi>.jt.nl>erg. Written and directed b^ Valfiil ^ olf IMON, 1); Warners’ tv irt Martial of EwIrI AAnchell" starring CAHV COOPEI with. CHARLES ELIZABETH MONl.. PETER GRAVES, HARRK _ Produced hy Milton Sperling. Directed STEIGER, t\LY, JACK LORI), CHARLES DINGLE ktiuinger. Story and screen play hy Milton Sperling and Eiuni^ Lavery. Music composed and conducted hy Dimitri Tiomkin. .\ Lnited Stales Pictures Production. CinemaScope and ^ arnerGolor. Pre-Release Engagements: VICTORIA, NEW YORK/FOX BEVERLY, LOS ANGELES/WOODS, CHICAGO With Arnold Stang, Darren McGavin, Robert Strauss, John Conte, Doro Merande, George E. Stone, George Mathews, Leonid Kinskey, Emile Meyer, Shorty Rogers, Shelly Manne. Screenplay by Walter Newman & Lewis Meltzer, From the novel by Nelson Algren, Music by Elmer Bernstein, Produced & Directed by Otto Preminger, Released by United Artists STUDIO SURVEY A-’A Walt Disney, Top Producer Gary Cooper, Top Male Star Charles Brackett, Top Ten Producer Hectic 1 955 Slips Quietly Into The Past WHEN 1S54 drew to a close 12 months ago, it was noted in Motion Picture Exhibitor’s year end review that the biggest story of 1955 might very well be the merger of the two great exhibitor organizations, TOA and National Allied. Frequent and bitter clashes between exhibition and distribu¬ tion seemed to indicate that such a con¬ solidation was imminent. In a negative sense, this situation did make considerable industry news during the past year, for it became apparent that merger was still in the future, if at all. Allied’s militant leaders, following through on plans announced more than a year ago, are preparing for a hearing to be held next month by the Senate Small Business Committee. The goal of that group is government regulation of film prices. TOA, on the other hand, has renewed its pledge of attempting to obtain relief for beleaguered exhibitors through negotiation and arbitration. Further pointing up the widening gap between the two organizations is the arbi¬ tration draft, completed and awaiting approval by various industry units, with TOA and the various distribution counsels, among others, having already okayed it. Allied, through its general counsel, Abram F. Myers, emphatically i-ejected the new draft, claiming that its failure to provide for the arbitration of film rentals and its provisions for continued pre-releases made it no more acceptable than previous drafts. Tax relief was another point on which Ross Hunter, director, "Magnificent Obsession," a fop five drama the two organizations agreed to disagree, with TOA favoring a new attempt to eliminate the federal admissions levy altogether and Allied feeling that this is not the time for such an effort. An area where the two groups were working together was crowned with more success. Toll-television was still far in the future, thanks in great measure to the excellent public relations job done by Trueman Rembusch and Alfred Starr, heads of the committee opposing coin¬ box TV. A flood of anti-toll-TV com¬ ment made it evident that no quick de¬ cision would be forthcoming from the FCC. On the production front, the cry from exhibition still concerned a “product shortage,” with considerable attention be¬ ing drawn to the fact that exhibitors, particularly the small ones, were fighting for survival while film companies were recording their greatest profits in history. The trend was evident. Pictures were bigger than they had ever been in every way. Cinerama was on the boards with its second production, and a new entry in the road-show field, Todd-AO’s “Okla¬ homa!” also bowed. CinemaScope was about to get a shiny, new 55mm. face, and glimpses of “Carousel” indicated that it would be an exciting one. The past year was also newsworthy in that it introduced the Audience Awards Poll, with theatregoers for the first time picking their favorites in theatre lobbies all over the country. So, 1955 slips into the past, crowded Samuel Fuller, director, "Hell And High Water," top five action drama with trials and triumphs, joy and dis¬ appointment, a hectic period in a hectic business. Next year, we hope, will bring answers to some of the questions con¬ fronting us. Certainly, it will bring more questions requiring answers. For MPE, it will be another year of headlines and service to theatremen everywhere. December, 1954 1 — Herbert Barnett, SMPTE head, tells Florida exhibitors’ convention to embrace rather than fight the de¬ velopment of toll-TV. . . . Harry Brandt, ITOA head, takes issue with the policies of National Allied’s Abram F. Myers. . . . Catholic bishops meeting in Washington be¬ moan the lack of decency in theatre advertising. 8 — MGM announces plans for a 1955 salute to exhibition in an effort to make the public movie-conscious. . . . President Elmer C. Rhoden out¬ lines a four-point plan for the development of National Theatres at the Los Angeles convention. . . . Famed attorney Joseph Welch battles the Massachusetts censors on behalf of RKO, and censorship in Ohio is declared illegal. 15 — Cinerama estimates that its gross by the end of 1955 will reach $20,000,000; Lowell Thomas is suc¬ ceeded by Milo J. Sutliff as pres- dent. . . . Oklahoma convention hears Si Fabian, SW head, oppose government control of the industry. (Continued on page A-6) Mark Robson, director, "The Bridges Of Toko-Ri," a top five action drama, and Top Ten Director December 21, 1955 MOTION PICTURE EXHIBITOR A-4 STUDIO SURVEY THANK YOU FOR YOUR ORDER OF DECEMBER 1975 . . ☆ THE TECHNICOLOR RESEARCH LABORATORIES ARE WORKING ON THIS ORDER NOW. FROM A RESEARCH POINT OF VIEW TWENTY YEARS ISTOMORROW. AND TECHNICOLOR TAKES THISVIEW. THE FUTURE I S T O D A Y ' S B U S I N E S S AT TECHNICOLOR. TECHNICOLOR IS THE REGISTERED TRADEMARK OF TECHNICOLOR MOTION PICTURE CORPORATION HERBERT T. KALMUS, PRESIDENT AND GENERAL MANAGER MOTION PICTURE EXHIBITOR December 21, 195 “Tlio Pride and tlie Passion** will go into production in Spain April 16, 1950 for release by United Artists in December, 1956 Stanley Kramer presents CARY GRANT, FRANK Sinatra, in "the pride and the passion,” from C. S. Forester’s "The Gun,” A United Artists Rek A-6 STUDIO SURVEY 1955 (Continued from page A -3) 22 — The RKO board ends the company’s stock redemption plan with neither Howard Hughes nor the Atlas Cor¬ poration planning to let go of their holdings. . . . Paramount’s Y. Frank Freeman announces that the com¬ pany’s international promotion co¬ ordination meeting will become a national event. ... In Buffalo, the contempt trial involving alleged monopolistic practices and violations of government decrees by the Schine Circuit and affiliated companies begins. 29 — DCA’s Charles Boasberg and Irving Wormser reveal the company’s dis¬ tribution setup and name franchise holders in each territory. . . . The distributors and lATSE agree on r new two-year pact providing pay increases and other benefits. . . . The government hints that National Allied may be named as a conspira¬ tor in the 16mm. anti-trust suit. January, 1955 5 — Spyros P. Skouras, 20th-Fox presi¬ dent, reports on industry prosperity; predicts that Eidophor should bow in 1956; and says that CinemaScope is sweeping Europe. . . . New York exhibitors hire market analyst Al¬ bert Sindlinger to study the effects of the five per cent city amusement tax. . . .Trueman Rembusch, co-chair¬ man, exhibitors committee against toll-TV, warns of the dangers shoul I the medium be approved. 12 — TOA’s film finance group offers participation to all exhibitors and plans to spread the story all over the country. . . . 20th-Fox’s A1 Lichtman proposes that an all in¬ dustry conference wait until the arbitration problem is solved, caus¬ ing disagreement between Allied and TOA. 19 — Fric Johnston, president, MPEA and MPAA, asks the Treasury Depart¬ ment to include the motion picture industry in foreign earnings tax benefits and also to allow foreign producers credit on earnings in this country. . . . The Supreme Court denies Fanchon and Marco’s appeal of a lower court decision throwing out its anti-trust suit against eight distributoi's. 26 — A1 Lichtman, member of the arbi¬ tration committee, announces some details of the proposed draft and comments on the forthcoming all- industry roundtable dLscussions. . . . The exhibitors committee battling toll-T’V^ calls on exhibitors to meet expenses by contributing amount equal to COMPO dues last year. . . . TOA and Allied units in Oklahoma pledge joint action to combat any adverse legislation. February 2 — Norman H. Moray, Warners’ shorts head, is honored by a sales drive marking his 25th anniversary with the company. . . . National Theatres completes divestiture, but plans no new theatre operations. 9 — Southern California Theatre Own¬ ers Association asks the Justice De¬ partment to continue the ban against expansion of large theatre companies. . . . New distribution organization to succeed British Lion approved in England. . . . Allied board cites film rentals as top industry problem. 16 — Loew’s wins permission to acquire Illinois drive-in, first outdoor house in the circuit. . . . Supreme Court begins hearing appeal of indepen¬ dent Poster Exchange, Philadelphia, against National Screen Service. . . A Hollywood Federal Court officially adds COMPO, Allied, and four other exhibitor groups as co-conspirators in the 16mm. suit. 23 — American Civil Liberties Union asks the Supreme Court to end all pre¬ censorship. . . . TOA Board meet¬ ing in Washington approves the new industry arbitration plan in principle; fights toll-TV; and asks that the forthcoming roundtable discussions include film rentals. . . . Los Angeles prepares for Variety Clubs International convention. March 2 — Alfred Schwalberg resigns as presi¬ dent, Paramount Film Distributing Company. . . . Stanley Warner sells its Atlantic City, N. J., theatres to the Hamid organization. . . . The Paramount, New York City, an¬ nounces plans to convert to hori¬ zontal VistaVisicn and the world’s largest screen. 9 — The Schine Circuit defense rests its case in Buffalo contempt trial over monopolistic practices. . . . George Weltner is named to head Para¬ mount sales and distribution world¬ wide organization. . . . Fox West Coast Theatres Corporation and Na¬ tional Theatres are ordered by Federal Judge to open their hook.^ for Samuel Goldwyn in precedent .setting action. 16 — MGM agrees to release Samuel Goldwyn’s “Guys And Dolls,” re¬ newing an old a.ssociation. . . . Supreme Court considers taxability of awards made in treble damage suits. . . . New York Assembly unanimously okays collection of breakage in five per cent city tax. 23 — Negotiations between distributors and film salesmen reach crucial stage. . . . Wilbur Snaper, president, New Jersey Allied, asks more films for children. . . . Allied Artists launches its drive for major status. 30 — Zenith raps theatremen as being alone in opposition to toll-TV. . . . Censorship takes a legal licking in Pennsylvania, while Ohio legislators work to find a useable law. . . . Leonard Goldenson and Robert Coyne carry a COMPO approved audience plan to Hollywood. April 6 — National Allied bulletin raps dis¬ tributor policies and charges no in¬ tention of going through with roundtable conference; TOA’s Her¬ man Levy and distribution counsel Adolph Schimel report progress on arbitration draft. . . . The 27th an¬ nual Academy Awards presentation gives top honors to “On The Water¬ front,” Marlon Brando, and Grace Kelly. . . . Supreme Court reverses lower decision and rules treble dam¬ ages award taxable. , . . Organiza¬ tion For Free TV is established to coordinate activities of all groups combatting toll-TV. 13 — Gulf States Allied I'eelects Abe Ber- ensen as president. . . . Illinois TOA unit organizes a conciliation service to arbitrate industry disputes. . . . Exhibitors win treble damage de¬ cision in a clearance suit in Phila¬ delphia. . . . National Allied’s Abram Myers and Congressional leaders rap the attorney general’s report as weakening to anti-trust supervision. . . . The Supreme Court rejects a censorship challenge by ACLU. 20 — Kansas, first state to form a cen¬ sorship board, becomes the first state to repeal the censorship act. . . . Eric Johnston, MPAA-MPEA head, is reelected, forecasts eco¬ nomic gains. . . . George F. Dembow (Continued on page A-8) MOTION PICTURE EXHIBITOR December 21, 1955 STUDIO SURVEY A-7 DEAN and JERRY ☆ P.S. Thanks for the Laurel Award, too! December 21, 1955 MOTION PICTURE EXHIBITOR A-8 STUDIO SURVEY Michael Curtiz, Top Ten Director Rita Moreno, Top Ten New Female Personality Jack Lemmon, Top New Male Personality June 1955 (Continued from page A-6) is elected NSS president as Herman Robbins remains as chairman of the board. . . . Elmer C. Rhoden, Na¬ tional Theatres president, is named to head COMPO’s audience poll campaign. . . . Broadcasters vote to oppose toll-TV; Zenith charges NBC, CBS monopoly. 27 — TOA and Allied leaders take first joint action, inviting company presi¬ dents to top level May 24 meeting. . . . Telemeter Corporation asks an extension of the FCC toll-TV dead¬ line; Zenith expresses willingness to .set limit on programming hours. . . . Austin C. Keough, vice-president and counsel. Paramount, dies. May 4 — Benjamin Berger, new head, Allied emergency committee, launches drive for industry regulation by Congress. ... A. Julian Brylawski appears before Senate committee representing Allied and TOA in opposition to proposed wage-hour bill. . . . Efforts to iron out dis¬ agreements between military and private theatres are on verge of collapse. 11 — Distributors veto proposed May 24 roundtable meeting; A1 Lichtman, 20th-Fox president, proposes arbi¬ tration of rental terms for small accounts. . . . Variety Clubs honor Churchill. . . . TOA-Allied units mull merger in Oklahoma. . . . Elmer Rhoden announces dates for audience poll. 18 -Herbert Miller, editor. Motion Pic¬ ture Exhibitor, dies in Philadelphia. . . . Edward H. Rowley, Sr., is named executive vice-president. United Artists Theatre Circuit. . . . SIMPP asks voice in formulating Produc¬ tions Code policy; Samuel Goldwyn, who helped found organization, re¬ signs from it. . . . Variety Clubs In¬ ternational reelects George Hoover; New York gets ’56 convention. 25 — Walter Reade, Jr., sees possibility of TOA, Allied merger. . . . Adolph Schimel, U-I general counsel, asks Congiess for deletion of mandatory treble damages in anti-trust suits. . . . Louis Phillips becomes Para¬ mount general counsel, and Louis A. Nevins becomes company secre¬ tary. . . . Exhibitors Film Financial Group awaits Justice Department approval. 1 — RKO stockholders advised that talks are on between Howard Hughes and Floyd Odium to decide the com¬ pany’s future. . . . Plans readied for golden anniversary celebration of the founding of the Nickelodeon. . . . Combined Allied, TOA com¬ mittee meets with 20th-Fox execu¬ tives and hints that other such top level meetings may follow. 8 — Joseph M. Schenck quits Magna Theatres post to concentrate on UA Theatre Circuit activities. . . . Kansas attorney general appeals decision to repeal censorship in that state. 15 — Barney Balaban, president. Para¬ mount, addressing a stockholders’ meeting, defends toll-TV following attack by NBC head. . . . Hal Horne, public relations executive and former 20th-Fox officer, dies. . . . AB-PT goes after ’teen-age audi¬ ence. . . . Supreme Court reverses the dismissal of the monopoly suit brought by Independent Poster Ex¬ change, Philadelphia. . . . Motion Picture Pioneers name Herman Robbins, National Screen Service, “Pioneer Of The Year.’’ . . . Com¬ mittee Against Pay-As-You-See TV files its argument with the FCC, as do the three companies in¬ volved in manufacturing the sub- scription-TV gadgets. 22 — Judge John Knight, who presided at the drawn-out Schine contempt trial in Buffalo, dies, throwing the future of the incomplete case into chaos. . . . Paramount and Colum¬ bia meet with joint Allied-TOA committee and reach agreement on certain key issues. . . . MGM winds up its “Workshop” sessions in San Francisco. . . . Senate committee in¬ vestigating juvenile deliquency hears three MPAA executives discuss film production and ad codes. 29 — Two thousand theatres join in Audience Awards Poll effort; re¬ gional meetings spur exhibitor in¬ terest. . . . The Committee Against Pay-As-You-See-TV raps produc¬ ers for their silence on toll-TV. . . . Columbia announces a stock split. July 6 — Motion Picture Exhibitor inaugu¬ rates SHOWMANSHIP SWEEP- STAKES. . . . Forty years of film censorship ends in Ohio as State Senate allows bill to die without a vote. . . . Illinois Allied unit cele¬ brates 25th anniversary. . . . TOA- Allied joint committee concludes its meetings with distributors. 13 — Sidney B. Lust, prominent Wash¬ ington circuit owner, dies at 71. . . . Rank Organization takes over additional English theatre interests. . . . 20th-Fox acquires South Afri¬ can theatres from Schlesinger Cir¬ cuit. . . . Massachusetts’ Sunday censorship law declared unconstitu¬ tional. 20 — Sam Pinanski names area chair¬ men for Exhibitors Film Financial Group. . . . Allied’s Abram Myers asks Congress to extend mandatory treble damages in anti-trust suits; U-I’s Adolph Schimel speaks in opposition. . . . Marty Wolf succeeds L. D. Netter, Jr., as sales manager for Altec Service Corporation. 27 — Howard Hughes sells RKO to Gen¬ eral Tire and Rubber Company’s Thomas F. O’Neil for $25,5000,000 cash. . . . National Allied, dissatis¬ fied over talks with distributors, decides to press for Federal regula¬ tion of trade practices. . . . TOA president E. D. Martin reveals the affiliation of Theatre Owners Asso¬ ciation of Quebec, Inc. August 3 — Thomas F. O’Neil, president. Gen¬ eral Tekradio, new RKO owner, announces that the company will remain in the theatrical production field, with no mass sales of its film backlog to TV planned. . . . National Allied board condemns prevalence of 50 per cent films, as TOA ex¬ presses disappointment over Allied «l {735^ WALK A CROOKED MIlE-MD-louis Hayward, Dennis O'Keefe, Louise Albritton— FBI versos subversive agents should make meller prove okoy reissue— 91’/2m.— see Nov. 16 Issue — (Reissue). WOMEN'S PRtSO««-MO-lela- lopMo, ion Sterling, One Moore— Exploitable prison yarn— 80m.— tee Fob 9 issue— Le^.i B, (755S) WYOMING REIXEOADES-W-Phil Corey, Gene Evans, Martha Hrer— Average wwPern Cor the duoilere 73m.— see March 9 is*u*— (Teehnhwter-). (727) TO BE REVIEWED OR IN PRODUCTION BATTLE STATIONS-John Lund, William Bencftx, Keefe Brasselle. BLACKJACK KETCHUM, DESPERATO-Howc^d Duff, Victor Jory, Margoret Reids. COCKLESHELL HEROS— Jose Ferrer, Trevor Howard, Victor Madden— (Technicolor)— (CinemaScope)— (Made in Por¬ tugal). EARTH VS. THE FLYING SAUCERS-Hugh Marlowe, Joan Torylor, Donold Curtis. EDDY DUCHIN STORY, THE-Tyrone Power, James Whit¬ more, Kim Novak (Technicolor)— (CinemaScope). 44 SOHO EQUARE— Faith Domergue, Lee Potterson— (English-mode). GAMMA PEOPLE, THE— Paul Douglas, Patricia AAedlna. HARDER THEY FALL, THE— Humphrey Bogart, Rod Steiger, Joe Walcott, Max Baer. HE DIED LAUGHING- Frankie laine, Lucy Marlowe, Rich¬ ard Long- (Technicolor). HOT BLOOD- Jane Russell, Cornell Wilde— (Technicolor) — (CinemaScope). HOUSTON STORY, THE— Oene Barry, Edwtard Arnold, Barbora Hale. IT HAPPENED ONE NIGHT- Jack len>mon, June AHyson. iOE MACBETH— Paul Douglas, Ruth Roman— (English- made). JUBAL— Glenn Ford, Aldo Roy, Ernest Borgnlne— (Techni¬ color) — (GnemoScope). LAST FRONTIER, A— Anne Bancroft, Victor Mature, Owy Madison — (Technicolor)— (QrvemaScope). 1984— Edmond O'Brien, Jem Sterling, Michael Redgrave — (English-mode). OOONGO — Rhonda -Fleming, Macdonald Corey, Junta- (Technicolor) — (GnemoScope) — (AAade in Africa). OVfR-EXPOSEl^Cieo Moore, Richard Crenna, Raymond Green leof. PORT AFRIQUE— Dennis Price, Pier Angeli, Phil Carey— —(Technicolor)— (Made in Tangiers). PORTRAIT IN SMOKE-Arlene Dahl. SAFARI— Victor Mature, Janet Leigh— (Ted Grovet— Good import for ^e art spots— 88m.— see April 6 issue— teg.4 B— (Holfan-french made) — (Dubbed In English). WAYWARD WIFE, THE-G-GIna LollobH^da, Gabriele Ferzettl, Alda AAongini — liitererting dromo wt^ loBe- brigida name to help— 91 na.— see April 20 Issue— Itolion-macte)— (Dubbed In English>— Leg.: "B." TO BE REVIEWED OR IN PRODUaiON CITY STANDS TRIAL, A— Mivona Pomponbii, Amedeo Mozzorl, Eduorcte Qaneilf— (Dubbed In English)— Leg.: B. NEAPOLITAN CAROUSEl-Sophhi Loren, Marforie Tall- chief, Yvette Chouvire— (Pathe Color). HUSBAND FOR ANNA, A— Sitvona Pamponlni, Meusimo Gkottl, Amedeo Nazaarl— (Dubbed in Engfish)— n05m.). OUTLAW GfiN— SDuona ALongono, Amedeo Nazzari— (Dubbed in &:glish}— Leg.: Bi. VOifX Of SILENCE— Roesanq PodUsta, Cosetta Greco, Aldo Pabrizi— (Dubbed In English). Lippert (1994-55 releosss from 5401) (Nemerats in bracfteN indicate moximum aspect ratio in which features con be protected) AIR STRIKE— A4D— Richard Denning, Gloria Jeon, Don Haggerty— Fair lower holf entry— 67m.— see Sept. 7 Issue. (5413) BLACK PIRATES, THE— MD— Anthony Diexter, Meutha Roth, Lon Qtoncy— For the lower haif--74m.— sec Mor^ 9 Issue— (Anseo Color)— (Mode in El SdycMiar). (5407) DEADLY 6AME-MD-lbyd Brh^. Simone Silva, Ftnkiy Currie— For tbo lower hoff— 6^.— see J«n. 12 issue (Mode in Spain and England). (5^)2) KINO DINOSAUR-MD-Btli Bryant, Wanda Curtis, Doug¬ las Henderson— Fair lower half entry— S98j.— see Aug. 10 Issue. (5418) LONESOME TRAIL, THE-W-Woyne Morris, John Agar, AAargio Dean— Lower hoH filler— 73emaScope). (923) BILLY, THE KIO-W-Robert Taylor, Brian Donlevy, Ian Hunter, Mary Howard— Names should help reissue— 95m.— see Nov. 16 Issue— (Technicolor) — (Re-release). (611) BLACKBOARD JUNGL£-D-Glenn Ford, Anne Francis, leuis Colhem— High rating entry on (uvenrle de¬ linquency— 101m.— see Morm 9 Issue. Leg.: B. (521) CAMILLE— D— Greta Garbo, Robert Taylor, Lionel Barry¬ more-Good reissue for art houses or regulotien spots— 1 >0m.— see May 4 issue. (524) COBWEB, THE-~D— Richard Widmork, Laureen Bacall, Charles Boyer, Lillian Gish— tlignly Interesting en¬ try obout a mental semitarium. Its patients and Its personnel — 124m. — sea June 15 issue — (Eastman Color)— (CinemaScope). (531) GLASS SLIPPER, TW-FANMU— Leslie Caron, Mictaiel Wilding, Keenan Wyrvn — Entertaining entry — 94m.— see Feb. 23 Issue— (Boatman Color). (322) GREEN DOLPHIN STREET - ROMD - Lono Turner, Van Hefiln, Donna Reed, Rtchord Hart— Names should put this reissue ocross— ’141m.— see Oct. 5 Issue— (Re- Issue). (606) GRE^ PIRE—MD— Stewart Granger, Qroee Kelly, Poul Douglas— Interestbig meller boe the angktt— 100m.— see Dee. 29 issue— (Eastman Color)— (Made in South Americo) — (CfnemoSceoe). (516) GUY NAMED JOE, A— MD— Spencer Tracy, Irene Donne, Von Johnson, Esther Williams — Names will help re¬ issue of RAF war film— 120m.— see Nov. 16 issue— (Re-releose). (609) GUYS AND DOLLS — MU— Morion Brando, Vivian Blaine, Fronk Sinatra, Jean Simmons— Hlgh^ rating enter- tainment- 149m.— see Nov. 2 issue— Leg.; B— (Eastman Color)— (CinemaScope) — (Goldwyn). (614) HIT THE DECK— MUC— Jone Powell, Tony Meetin, Debbie Reynakb— &itertainlag musleol eatry — 112m. — see March 9 issue— Leg.: B— (Eastman Color)— (Cinema¬ scope). (519) HONKY TONK-MD-Clark Gable, Lana Turner, Frank Morgan, Claire Trevor - Names should help carry reissue — 105m. — see Nov. 16 Issue — (Re-release). (612) INTERRUPTED MElOOY-BtDMU-Glenn Ford, Eleonor Parker, Roger Moore— Well mode entry has angles —106m.— Mte April 6 issue— (Eostmon Color)— (Cinema¬ Scope). (529) IT'S A DOG'S LIFE-See Bar Sinisler, The ITS ALWAYS FAIR WEATHER— MU— Gene Kelly, Don Dailey, Cyd Chorisse, AMchoel Kidd— High rating musl^— 102nt.— see Sept. 7 Issue— (Eastman Color) — (CinemaScope). (601) JUPITER'S DARLING - CDMU - Esther WtlRoms, Howard Keel, Moirm ond Gower Champion — Entartomleg entry has me angles— 96m.— see Jon. 26 Issue— (fost- man color)— (GnemoScope) , (518) KING'S THIEF, TKE-MD-Ann Blyth, Edmund Purdom, Dervfd Niven, George Sanders— Period piece for pro¬ gram has eamee to ossht— 78m.— see July 27 Issue— (Eastman Color)— (GnemoScope). (532) LOVE ME OR LEAVE ME-BIDMU-Doris Day, Jomes Cagney, Cameron Mitchell— High rating musical should hit the better money— 122m.— see June 1 issue— leg: B— (Eastman Color)— (OnereaSeope). (S7) MANY RIVERS TO CROSS-ODCD-Robert Taylor, Beemor Peuker, Victor Mcloglen— OWseot outdoor show has names and omusiiig opgies— 92m.— see Feb. 9 Isum— Leg.: B— (Eastman Color)— (Gnemq scope). (917) MARAUDERS, THE-OMD-Dew Duryeo, Jeff Wehords, Keenan Wynn, Jarma Lewis— GoM progtqHaBer— 81m.— see April 20 issue— Leg.; B— (Eastman color)- (Print by Tadintcolor). (526) MOONPLEET— MD-^tewart Granger, Vlveea Lioeffors, George Sondars, Jooa Greenwood— IntemstLag meller with angles to help— 89®.— see Moy 18 issue— leg.- B — (Eastman Color)— (CinemaScope). (53jB) PHILADELPHIA STORY, THE-CD-Cary Grant, Kothorlne Hepburn, James Stewart, Ruth Hussey— Nomes will bolp reissue— 112m.— see Oct. 5 issue— (Reissue), (605) PRODKML, THE — MO — Lena Turner, Edrnund Purdom, Louis Coibern— Highly krtererthtg emd entertwlBXng entry— 1 1 4m.— see ApHl 16 Icetm— Leg.; B— (Ecmtaran color)— (GnemoScope). (525) QUENTIN DURWARD-COSMD-Robert Taylor, Kay Ken¬ dall, Robert Mortey— Entertaining entry— 101m. — see Oct. 19 Issue— (Eostmon Colw) — (GnemoScope)— (Mode hi England). (6Ci7) SCARLET COAT, TNE-HISO-Cemel WTIde. Michael WiW- lag, Ooorgo Sanders, Anne Froncli IntorertieQ mel lor on American Revolution 101m.- see June issue — (Bistmon Color) — (ClnomaScope). (533) SVENGAll-D-Hildegcade Noff, Donald Wolfit, Torenee Morgan — For art and specialty spots— 82m.— see Oct. 5 Issue— (Eostsnem Coior] — (E^lisb-mcide) — (1.75-1). (602) T»iDBt TRJLP, THE-C-Fronk Shnrtra, DebUe Reynolds, David Wayne, Celeste Holm— Headed for higher grosses— 1 1 1 m. — see Nov. 2 Issue— Leg,; B— Eostmon Color)— (GnemaScope). (60^ THIRTY SECONDS OVER TOKYO-MD-Van Johnson, Robert Walker, Phyllit Thaxter, Robert Mitehum— Reksee of sendee film has nomes to help— 139m.— see Nov. 16 Issue— (Re-releose). (610) TRIAL — D— Glenn Ford, Dorothy McGuire, Arthur Ken¬ nedy, Katy Jurode-Hfgh rating, powerful dramatic fore— 105m.— see Sept. 7 issue. (604) WILDFIRE— see Bor Sinister, The WIZARD OF OZ, THE-FANMU-Judy Gorland, Frank Morgan, Ray Bolger, Bert Lehn-Sheuldf click os re- Itsue—IOIm.— see June 29 Issue— (Technicolor), (530) MOTION PICTURE EXHIBITOR DECEMBER 21, 1955 THE CHECK-UP Senrisection 3 TO BE REVIEWED OR IN PRODUCTION BOHWANI JUNCTION— Ava GoM-dner, Stewart Granger, William Trover*— (Color)— (Cln«maScope}—5 .£ Q ■ >« t .4, 5 g-S X ® o j:0 ® .r It O o 2 > i ® ►- E ^ 1 2ig £ o lA C .§§> d:S 3 C CD < a 0 o t i^u ° to ii-g ® -f- ^ o*£ Uiii $. UJ rr l-OCG "> 0 c U 4 c 2:“l< E X ® ° Jr -0 D E'-'^ |“r c ® a CO o o ►- S — _i -s; > o > Xi2^i- «>“ r :C ® ^ J3 . o >> DC J3 _ O -*ujO c o X ^ o 3X o< *x a. -2 ® g| ioJ o tt c 3 CO i >' ® DC i X < ® ® > o ® E ® X rau c ® ® 0 c O 0 ^ ra r- 11 «. w 8i “00 c" g ? “< X ^ c ;= o ra ~ c g " J" o ® = "'5 0) §y X £ P 3 “ u <> ii 00 ^•3r-5 ■O > C « o 5 -< — §0.“ Sc-:; 005 cU ^ CO c!i 3 o X o O c w O w 3 O :S:S U O >» u 2 ® O ctQ ra e ’gx* N .£ c c ^00 rii |5 2 ->' £.2. C 0 *4) O o > o J4 ® 2 j: (/> » r O' o Ji C 7Z 9 CD X X 3 CO X c .0 o O «o to o* ' ^ 3: u»- a «. ‘ ^ 0 : ra : o it c o O A = i: «• ® i ^ ^ A ra o iSVai3» 1VU3N39 Nl MON go • A o **- £ / O raS, c o I ■ 8 3-2 '5 ;r « ^ ® 0> - 2 u S o 5 c{- £ 0) D ® •? 3 X A o w 0 -g| ® o E^ . •D ^ .25 • ~f r £ ::: o ® -D O ^E U A ■E 2* el 1^8 "o 2 IS o >. c o o £fl trt “ .~-d'.£ 8 u "o jj .2^00 it I “■ go = U J o-< Z II 'U ^ o 2-S 2 " o t c o- 4) - ® C-^ X c o 5 O ® = h. > c 0 ra g Su^ ?“£ o o >^.x ^ o C o o 5 ^ s ** 2^ -"’ O-n £ -£ e ® O ul £ CO = is icr<“ c^t e c c o > c ® O ® o 400 (^o E o C IL. 3 O a o >. o o o X ra c 0) ^ “^c*. >. .-V ® £ 4) UX o = i ^c'^ eC C o o o o k p =y. 52"" s ra c c £ £ oJi Uu. J1 o ax ® c v> o ^ DC "2 c ra = 5.0 E^ ® .c“-2 a--. = g- e uO oS“£'o o S“ l-ti £•"< ra a Ui ^ 4> 1 X o CO 5: 0 o> ^ o g£ ® o o*^ ® X c '1'^ *5 ® £0 E o o A % Q> C >. .-..0 0 u ?x 9-^- I O 4> ^ c ra >i y* rS 5 £ ^ I. ^ 0 ® 1 1 ® ^ |gQ5:2 >z I c O o o o •- e '-^o U — CO ® u v» cL. 3 O k o u 4) 0 V) (X 4) t) C C ® o X "2 IE O CO o (U s'? ° I g o g-s*: ^ ra ® ® c ^ £uj W — ' ® CO ® u C s -5 Dec ♦; 0 JC 0 0 4> c ^ m“0 ^ c.= g'E § .5 o-< Sabu 5 4) .ii 0“Q 4) 4) raxx “-(g- &. 0 3 C U.2 4) 3 ra 3 A C 9 ra X 0 X XX JK ra c o O c ® o 9 = o ® •A A) X 2: c c JZ o -?l 0 DC 4° ^ 9 fi » 8ai U 2 G „ .t-i® ? > O I >U w __ "•o ^ • — < u o o ® ® O o'2'i ggxS |«S£ >> b o •ig .i; c c Jo £ ) e I. I o £ P'o 1^ ® ra-- c ® - >. 0-0 G £ ois“ -*“■« . t O O' ■- J3 E c e o Z uu t- tt: tA o a. ® 0) i C ® > O > c >'' 0-2' O o „ II ^ ga U X - w > o X o X c C E o O o ^11 QO o '-'J3 ® o oy s|53 I u oO 0'> C_ C > O) o 2 e o O O £ A O O ou O UJ IS X 3 o -g® . c .3 o 0 L. M A A |g P 111 ita 0.2-0 5 O' :=cr k UJ ® I oj, wU e '-' > e ° ? CO E «< " e io ® L. 0) o cU 3 UJ X I .. CO t;o O “ n ® >-® J O e ck: c bS .2 o c c g*= O Sue 35 oc o -oZ iE V “O' • ■■ V) • 5 5^ &• .. X 0 -.i! Si to -X £X c t- X E c ® C 0 .2 3 A 0 A 0 JS ® 0 £ c 1 CO ^ 0 0 ® ^ . 0 — = 0^ 9 = ^ JZ D A D “• c .. 5 •" .= — ■> •ffi o «A O ^ g:2 o <0 %-j ^ o ■£ *» c °-i,i i gfi .S-5q“ O .E-eig "»-o a-2 1. 9 It ^ 2 G 0 H- 0 2 E-cq M- C . 5"', X ■g.2 X e 0 — ® w ® ra cx .2 0 0 c X 3 M A 0 > c X O C '03 . 1^241. “ ’ w » • iiv ■ ''*’f^’ ’ : . > J ,. ,;• V'- ;* ■ A'-'i V;.._i* ' V ,. • " • '* ;■ • f . :• . ' . ^ .1’ ft ♦ t- f ‘■i. *■ ' l-^-^l'• .i ,;, •. ■_,' V' . •■ , ■< >'|i:‘» I"’ "-, ■ f. ' r^\ : ■ I V. , tUvv. J“>:^ ' 0 M ^ it i'> ' ■• i| P'r*i 4l£ .;■ ;; •' •T •.-*■ \: GMVc I. V i- ! *t % A\ k .^‘ " . 4 i • 3'- ■ n-. V*. *' «• 1 1 • Jt ' I .v> » •«. « ■ Jf . i * M ,“ i* '-L3 ' - ■?iSo wBr •-f r V “. •"» I'. -I M • I - ' 4 a . ' ■ 1,v^ ®vr:v> ' < '•/ 1)' ^ 'A ’ •fSr-V •*'.'■'• ^ - . ^ - •'•V * r ■ ^ .... * . ", ..i' ’) ti.r >• ■ '•d0J Jo ^ ^ .' ■ - * u V ^ I’t"' i a".; r> I »> .>• 'p/ t ’. r . •v ■■ « ' i. if IT V ftSi; • ^’■‘ * * l,4\'^' » T . V.^ ■•^'' ' ■•v' • 'k' i, . .rf^' ? If ■’’. ' ►. » r« y* ’ ^ ' i*^ / 1 • * ^ . ■•“■'•. ifL ^ ^ -,;-r '■: ?*>'. >. " ■ ■i-i’ -- ', ■ ...■ »- .$. ■;] -. ■ .^-^o f "'■ • •;■*„■'- a‘ -f: V- • ^ ^ ,■*.... i-. \ .... •v.-r; -0^^... /'/ ^ Gf' ■ •.'-■..v-‘j.„ '1 . ;>V - ' •'"C '. -:i: ' V" -. T I'll ' ■i’! ' f'. i t, «■,■', '«■ ■ ♦li' ., f}*- : \r^ , : r .., ' i ••>->.£,;■# A. . ■$ * • I r .1 '*’« 4f <•>*»< «r4 * i]>;;ii.- ii#. ' *.♦*«, 1^', ft 'J, tv4 .rrT'' jPErjv !‘ ^ -k y . 'it .• ^ ■ >*A. 'wS t \ Scanned from the collection of the Karl Thiede Coordinated by the Media History Digital Library www.mediahistoryproject.org Funded by a donation from Richard Scheckman